Premier Care in Bathing® Email Communications Dress Guide 2013

Email Communications Dress Guide 2013 ยง

b

A

B

template A General communication

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The Company communicates with potential and current customers through concise messages; each presented on a clean canvas.

A Header and footer are clean and simple to maintain the highest

possible delivery rate.

B The gen-comm template draws reader-focus to a central image

above the crease followed by a general message, which may include: bullet lists, special phone numbers, promo codes, and/or call-to-action buttons, as required.

B

C A three-up feature block punctuates the general message.

C

D A two-up feature block presents recipient with larger text-based

CTAs—which may be 50/50, 30/70, or 70/30 split.

D

E A quote block finishes the gen-comm template.

F Unique social media links are featured within the pre-footer.

Message size: 600px by 2125px1 base height; content-dictated flexible-height template

1

E F

template B

A

Notification and announcement The Company notifies and announces via truncated, graphics-reliant2 messages; each presented on a clean canvas.

B

The notifier template’s header and footer follow email dress. A The notifier template is designed to be fully-consumed B above the crease.

Message size: 600px by 880px designed to comply with anti-spam standards; backed by rich copy

2

B

template C

C

The Premier Life™ newsletter On a quarterly basis the Company broadcasts a lifestyle periodical with a variable central theme.

A The news template header features uniquely-stylized logo.

B The news template content is lead by an introductory

message which addresses recipients directly.

C Subsections are arranged in a single-column format to

C

promote ease of reading—especially on mobile devices.

D A thumbnail photo gallery punctuates the main copy

section. Each thumbnail redirects to a template-driven landing page featuring that subject’s Premier Life story.

E A full-width banner ad finishes the news template.

D

Message size: 600px by 2300px3 3

base height; content-dictated flexible-height template

E

a Greytruck! production

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