Email Communications Dress Guide 2013 ยง
b
A
B
template A General communication
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The Company communicates with potential and current customers through concise messages; each presented on a clean canvas. A Header and footer are clean and simple to maintain the highest
possible delivery rate.
B The gen-comm template draws reader-focus to a central image
above the crease followed by a general message, which may include: bullet lists, special phone numbers, promo codes, and/or call-to-action buttons, as required.
B
C A three-up feature block punctuates the general message.
C
D A two-up feature block presents recipient with larger text-based
CTAs—which may be 50/50, 30/70, or 70/30 split.
D
E A quote block finishes the gen-comm template. F Unique social media links are featured within the pre-footer.
Message size: 600px by 2125px1 base height; content-dictated flexible-height template
1
E F
template B
A
Notification and announcement The Company notifies and announces via truncated, graphics-reliant2 messages; each presented on a clean canvas. B
The notifier template’s header and footer follow email dress. A The notifier template is designed to be fully-consumed B above the crease. Message size: 600px by 880px designed to comply with anti-spam standards; backed by rich copy
2
B
template C
C
The Premier Life™ newsletter On a quarterly basis the Company broadcasts a lifestyle periodical with a variable central theme. A The news template header features uniquely-stylized logo. B The news template content is lead by an introductory
message which addresses recipients directly.
C Subsections are arranged in a single-column format to
C
promote ease of reading—especially on mobile devices.
D A thumbnail photo gallery punctuates the main copy
section. Each thumbnail redirects to a template-driven landing page featuring that subject’s Premier Life story.
E A full-width banner ad finishes the news template. D
Message size: 600px by 2300px3 3
base height; content-dictated flexible-height template
E
a Greytruck! production
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