Meeting Solar Lead Generation Goals Without pulling in enough leads, contractors can quickly find themselves low on revenue. But many have yet to actually quantify the exact number of leads they need to keep their heads above water. Fewer still have developed an effective plan for acquiring them. Below, we offer some tips for setting and meeting the lead goals that will bring financial stability to your company.
Evaluating Your Needs Without an understanding of your needs, there’s no way to set lead targets and corresponding strategies. This is why it’s important to review your past performance when it comes to pushing leads through marketing and sales funnels. As you review the data behind your past leads, you should be able to recognize statistical trends. Assessing these numbers can help break down what goals you need to set for every lead type, giving you a clear direction to work in.
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How many sales-qualified leads do you need to make enough actual sales? How many marketing-qualified leads do you need in order to yield enough sales-qualified leads? How many raw leads do you need in order to yield enough marketing-qualified leads?
Establishing the Right Sources Meeting your lead goals requires using the right means of acquiring leads - that is, sources that can provide opportunities to meet your criteria. SEO Boosting your company’s SEO can help in attracting new leads, but it will require a serious investment of money and manpower. You’ll need to implement inbound marketing principles in order for it to work well. In addition to revamping your website to include keywords that target local search interests, you’ll also need to produce a steady stream of content that is genuinely informative and helpful for potential customers. So, while making your website a main source of leads is ideal, it can take a long time to accomplish. Paid Ads Paid ads are a classic option for lead generation. Unfortunately, they can require a lot of exposure in order to yield the number of leads needed to meet your sales goals. That’s why ads tend to be better as a supplemental source of leads, rather than a primary. *Note: It’s also possible to pay for ads in search engines, making this tool a part of your SEO strategy. Paying for SEO ads can put your website right at the top of search results performed by local customers. These types of ads can be much more productive than those in traditional formats, such as website sidebars or magazines. Solar Lead Generation Companies Going to a solar lead generation company allows you to source the exact number of leads you need, leaving nothing to chance. You can count on your investment getting you leads in hand, which is more than can be said of the attraction-based methods above.
Better yet, top agencies can provide a direct pipeline of marketing and sales-qualified leads. That’s why this is a preferred lead source for contractors who haven’t been getting enough out of their raw leads.
Grid Freedom Helps Contractors Stay on Track with Solar Lead Generation One of the most relied-upon agencies in the industry, Grid Freedom has a proven system for generating 100% qualified leads. Contractors receive leads that have been put through a comprehensive screening process and scheduled for their first consultation. Every lead arrives ready for your sales team to begin converting them into paying customers. No sign-up fees, membership dues, or contracts are required. Just pay for the leads that you need to hit your targets, then enjoy the boost in sales. Find Fully-Qualified Leads at www.GridFreedom.com