How Will SEIA's Plans for 2021 Influence Solar Lead Generation?
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In response to the outcome of the 2020 presidential election, the Solar Energy Industries Association (SEIA) has proposed a set of plans to enact in the new year. They have specifically published a document that details their list of todos during the first 100 days under the Biden administration.
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Naturally, SEIA’s actions will have a big impact on the industry and the individual contracting businesses that operate within it. WWW.GRIDFREEDOM.COM
Let’s take a closer look at how contractors can expect the organization’s plans to affect solar lead generation in 2021. Supporting the Extension & Expansion of Solar Tax Credit Programs The SEIA cites that the federal solar Investment Tax Credit has been by and far the leading driver for green power uptake. However, the ITC is currently in the middle of being phased out, meaning that homeowners will be eligible for lower and lower percentage claims until the credit is gone entirely. The result is that fewer and fewer homeowners will be able to afford installations, especially under the pressures caused by the current pandemic.
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SEIA has made it clear that reversing this by introducing a long-term extension is an urgent priority. They will also be pushing for the ITC to include energy storage add-ons for existing solar installations, as well as options for direct pay or cash grants. If SEIA is successful in restoring, prolonging, and expanding the ITC program, solar will once again grow in accessibility for homeowners across the country. This will open up greater pools of solar customers for a long time to come.
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Supporting the Programs for Community Solar
Development of Low-Income and
Part of expanding solar accessibility includes putting it within reach of those who can’t afford installations even with an ITC. This is why SEIA has committed to bolstering the Low-Income Solar Energy Act and expanding current weatherization and energy efficiency programs to include solar installations. The organization will also be backing legislation that would open up new community solar opportunities throughout the nation.
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Passing such bills will further widen the number of people who are eligible to go solar, giving contractors many more opportunities to land new installations. How Can Contractors Bridge the Gap? It’s clear that prosperous times lie ahead for solar contractors, but in the meantime, there’s a lot of struggle going around. The coronavirus is keeping the economy down, and a lack of aid has dramatically lowered the number of able solar buyers for the time being. So what can contractors do to stay afloat while they await the benefits of SEIA’s work? WWW.GRIDFREEDOM.COM
Partnership with a trusted solar marketing agency like Grid Freedom gives contractors a chance to keep their heads above water in even the toughest of times. By delivering high-quality, thoroughlyscreened leads, Grid Freedom helps contractors maintain a steady income of paying customers. No work is necessary on the contractor’s behalf, and they can rest assured that no lead they receive will be shared with the competition.
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