Can Your Solar Lead Generation Strategy Stand Up to this Winter's Recession?
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The past several months have turned world markets on their heads. In response to the global pandemic, business as usual had to be abandoned. Industries and their businesses not only had to adapt their operations to accommodate the new circumstances, but also their methods of marketing.
Since the pandemic has had such a profound economic effect, consumer behaviors were influenced dramatically. Many reliable old marketing techniques became ineffective - or even downright impossible to carry out, thanks to COVID restrictions. This has certainly been the case when it comes to solar lead generation. WWW.GRIDFREEDOM.COM
Where Solar Contractors are Finding Difficulty The industry’s tried-and-true marketing methods quickly lost their impact once the pandemic took hold. Even the simple act of knocking on doors to talk to homeowners became a no-go. Contractors have since struggled to change gears. Those who don’t have the resources or expertise to go all-in on internet marketing have especially found it difficult. But not even a shift to online lead generation is enough. To successfully find real customers in this economic crunch, marketing strategies must also account for how they will get serious leads that are financially-capable.
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Now that winter has set in, contractors who have yet to establish a working system are looking at meager returns. Many will have to consider layoffs, or shutting their doors entirely. Between rising COVID cases, another wave of lockdowns, and a long-running stalemate on federal aid, the economy is once again being battered. Combine that with the installationinhibiting weather of the season, and it’s easy to see how the climate couldn’t be more hostile to solar lead generation. Survival Lies in Key Strategic Points Contractors that stand the best chance of making it through this winter’s recession will have a lead generation system that has 3 key features:
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1. Inbound Marketing Cold-calls are time consuming, and have a low success rate when there’s widespread financial hardship. Marketing that focuses on attracting those who are already interested and ready to buy will yield the best leads. 2. Strong Screening Protocols Contractors can’t afford to chase leads that don’t have a high chance of closing. Implementing screening that thoroughly investigates and verifies a lead’s real eligibility for solar will maximize efficiency. 3. Isolation from Competition Contractors are fighting hard for the small number of leads available.
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A marketing system that manages to isolate leads from the competition will give contractors the best chance of earning a sale. Unfortunately, building a generation strategy that has all 3 of these features is hard for contractors to do on their own, especially when budgets are tight or non-existent. This is what has driven many small contracting businesses to partner with solar marketing companies like Grid Freedom. This agency serves as an all-in-one marketing resource, providing well-qualified solar leads to contractors with complete exclusivity. Grid Freedom uses inbound marketing to attract customers currently looking to go solar,
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then puts them all through an intensive screening process that includes personal phone calls with qualification agents. When the best leads have been selected, they’re each given to only one contractor, eliminating competition entirely. It’s a system that has been greatly successful at generating solar leads, even in the most challenging conditions. For contractors, the best part is that they don’t need to worry about doing any of the legwork themselves. There’s no need for figuring out a complex strategy - just selecting the right agency as their source of leads. Find Your Own Recession-Proof Leads at www.Gridfreedom.com
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Grid Freedom, Inc. 2430 RT 34 Manasquan, NJ - 08736, United States Call: 855.596.9567
Email: accounts@gridfreedom.com Website: https://gridfreedom.com Follow Us
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