Is Your Team Stumbling with Remote Solar Sales?
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Even though some businesses in certain parts of the country are starting to open up, many places are still imposing a lot of restrictions on how companies can interact with customers. Of course, safety should be any company’s top priority - which is why so many solar contractors are still going to be using remote selling methods until the pandemic is over. If you’ve made the switch to remote sales, chances are that your team has experienced a few hiccups along the way. It’s a totally different experience from selling in person, so it’s understandable if some of your sales reps may be having a hard time finding their groove. Luckily, there are a few things you can do to make things go more smoothly. We go over some top tips below for simplifying remote sales. WWW.GRIDFREEDOM.COM
Pick Easy Video Conferencing Apps It’s hard to hold virtual meetings when you can’t figure out the app you’re using. You want to make sure that the app is not only easy for your representatives to figure out, but also your customers. Apps like Zoom are popular, but you may find it easiest to use one that doesn’t require your customers to have an account. Google Meet and GotoMeeting allow you to host video conferences for your customers without any membership required of them. You’ll be able to just send a link and access code for them to join the meeting. This ensures that you don’t lose customers to confusing log-ons or a reluctance to sign up for something they’re not familiar with.
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Give Customers a Chance to Warm Up Not being together in person can create a little awkwardness for you and your customers. There’s no shaking hands, accepting a drink, and engaging in a bit of small talk as you sit down at the kitchen table. It can feel like all the warmth is removed from the interaction when you’re both just looking at screens. This is why it’s important to do your best to recreate that natural connection you get in person. Ask your customer how their family is doing. Build a bit of rapport by sharing your own challenges at home. You can even acknowledge that having a virtual meeting feels a bit strange. Taking time to make the meeting feel more “human” will help your customers feel more at ease.
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Let Them Talk When you’re not sitting across the table from them, it can be easy for a customer’s mind to wander a bit while you’re making your pitch. Especially if they’ve got kids at home and are dealing with the typical hecticness of quarantine. And when your customer is just there on a screen, it can also be easy for reps to fall into a bit of a monologue. You don’t have as much of the natural give-and-take dynamic that’s present in an in-person conversation.
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These two factors can result in customers losing interest fast. You can keep your customer’s attention by taking the time to ask them questions, point them to online resources, and give them opportunities to express any thoughts they have. This won’t just keep them actively engaged in the conversation, it will also give you more valuable information about their priorities and concerns as a buyer. Partner with Good Solar Lead Generation Companies Unfortunately, the slight friction that comes with remote selling makes it so that you need really good leads to start with. Lukewarm leads are far less likely to sign on for video chats and give their undivided attention.
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But of course, getting serious leads is now more challenging than ever. It’s the main reason why so many contractors are relying heavily on reputable solar lead generation companies to supply them with customers who’ve already been screened and approved as profitable prospects. Grid Freedom is one of the most trusted solar lead agencies in the industry. And we’re working hard through the pandemic to guarantee that you have access to customers who can keep your business going. All of our leads are offered at terms friendly to you: 100% exclusive, pre-screened, and prescheduled for consultations, with no strings attached. You get the best possible sales leads for the best possible value. WWW.GRIDFREEDOM.COM
We invite you to sign up for free and see what customers are ready to buy in your area. With no purchase minimums or contracts, it’s a lowrisk way to connect to homeowners at a time when you need revenue.
Find Serious Solar www.Gridfreedom.com
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