4 Solar Selling Points That Will Help You Convert Hesitant Winter Customers
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With the overcast skies of winter, it can be hard to get homeowners in the right mindset for going solar. But there are a few strong seasonal selling points that contractors can use to convince them that there’s value in getting their installation done now. 1. Solar can Lower or Eliminate Heating Costs Residents of cold climates are now being reminded of just how much it costs to warm their homes through the winter. Feeling this pinch makes them much more receptive to solutions for saving on energy costs.
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When you point out that solar panels can cover some or all of their heating costs, they’ll have a lot of incentive to make the leap. 2. Solar will Result in More Annual Savings Coming to the end of 2019 has left many homeowners feeling stressed about their finances. They may not have been able to put enough money aside, and it’s prompting them to think about what changes can make 2020 a better year for savings. WWW.GRIDFREEDOM.COM
Installing solar panels early will give homeowners a chance to lower or eliminate their energy bills for nearly the entire year. That can result in an average of about $1,400 of extra annual savings. 3. Booking Now will Ensure a Speedy Installation Most solar customers wait until the warmer months to book their installations, but this results in contractors having jam-packed schedules. Therefore, homeowners often end up having to wait until you can squeeze them in, sometimes weeks later. When homeowners choose to get their solar panels during the slower season, they can enjoy the convenience of having the project wrapped up quickly, since you won’t be bogged down with too many other bookings. WWW.GRIDFREEDOM.COM
4. Going Solar Sooner Maximizes Savings Some customers mistakenly think that solar doesn’t work in winter: it’s too cold, the panels don’t work on overcast days, and the fewer hours of sunlight make it not worth going solar until at least spring. It’s important to clear up these myths and explain that it’s always more economical to get solar panels ASAP. Not only are solar panels more efficient in cooler weather, they also work on overcast days, producing about 10-25% of the energy they would in regular sunlight. While this is less, it still amounts to more savings than if there were no solar panels at all.
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The same logic applies to the argument of there being fewer hours of daylight. Every day that a solar system is up converts into savings for homeowners. By postponing, they’re letting those dollars go to waste.
Let Us Take Care of Your Solar Panel Lead Generation This Winter
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If you’d like to connect with more serious leads this winter, we’re here to help. Our team specializes in finding the most promising solar prospects on the market and delivering them to you with no marketing work needed.
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