The Defining Factor of High Quality Solar Leads
Every day, every week, every month, solar contractors devote time and money to sourcing and pursuing new sales leads. That’s a lot of investment. But is it paying off? When it comes to converting all these leads into sales, many contractors aren’t getting a great return on their investment. They are getting far too few paying customers out of the bundle of leads they put so much effort into attracting and courting. If it sounds like you’re in the same boat, then there are two ways to get out of it: ● Out of the leads you source, pursue only the ones with the most sales potential ● Tighten standards further by only sourcing high quality leads in the first place Some contractors balk when they consider this. They think that it’s crazy to pass on any lead, and that doing so must mean they’re losing out on sales. But what they don’t get is that too much expense goes into chasing all of those low quality leads to justify the few times that they result in a sale. If they were to work with only the best leads, then they’d actually see maximum profits. So then the issue becomes one of identification: how can contractors tell which leads are worth sourcing and pursuing?
Spotting a Lucrative Lead The defining factor of a high quality solar lead is if you can answer a resounding “Yes!” to the question: “Does this lead have a high likelihood of giving me a sale?” And to be able to answer that, you need to assess a few different factors:
Buyer Seriousness: Does the homeowner seem like a halfinterested window-shopper, or someone who is ready and excited to go solar? The best way to determine this is through pre-screening done via telephone call. When a real person can talk to the homeowner and have a conversation about their needs and buying ability, it’s much easier to tell if that lead is a promising prospect.
Competitor Access: Good leads are those that aren’t being fought for by other contractors. If you’ve bought the lead from a solar marketing company, make sure it’s “exclusive”. This means that you have exclusive access to the lead - it wasn’t shared with any competitors.
Choose a Trusted Partner to Eliminate Bad Leads Leads that have a low chance of resulting in a buy aren’t worth a second look. You can avoid them altogether by sourcing your leads from a solar marketing company that specializes in curating only the most promising opportunities. At Grid Freedom, for example, we deliver you the most profitable leads by sticking to a highly selective screening process. Then once we’ve gathered the best leads, we personally set up appointments for you with homeowners who are ready to meet and talk business. By making Grid Freedom your main source of solar leads, you ensure that every lead you pursue is one that has a great chance of ending in a sale. Get High Quality Solar Leads at Gridfreedom.com
Grid Freedom Inc. Address Grid Freedom, Inc. 2430 RT 34 Suite 202 Manasquan, NJ 08736 Phone: 855.596.9567 Email: accounts@gridfreedom.com Website: www. gridfreedom.com
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