What is the Value of Buying Solar Leads?
If you’re a solar contractor, you might be skeptical about purchasing solar leads. After all, the concept of spending money to make money isn’t very intuitive. However, buying solar installation leads can be your company’s ticket to a more robust bottom line.
The Financial Advantage of Purchased Leads One of the biggest economic benefits of a purchased lead is that it saves you major marketing dollars. To get that lead into your hands, the only thing you have to pay for is that lead’s sale price. When it comes to organic leads, you first have to invest in all the marketing it takes just to reach prospects and get them to give their contact information. That means directing substantial money toward marketing staff, materials, advertising, and campaign management. Purchased leads allow you to skip these costs entirely, dramatically reducing the cost of lead acquisition. The price of a purchased lead can be hundreds or even thousands less than what it would cost to get that lead on your own.
Establishing Lead Value To calculate the value of a lead, you’ll need to know these figures: ● Purchase cost of each lead ● Number of leads bought/incoming ● Average conversion rate (percentage of these leads that become customers) ● Your cost for each job (system & labour) ● Sales price of each job (total money paid by customer)
Example: Let’s say you stay conservative and buy just 20 leads per month for $150 each, totaling $3,000 spent. These leads convert at a decent rate of 5%, meaning that 1 out of these 20 leads will become a customer. Assuming an average residential installation of 7kw sold at $3 per watt, that job will likely bring about $8,000 in profit after you deduct the cost of doing the job and purchasing all of those leads. That comes out to a very nice ROI of about 260%. Let’s extend these figures over 1 year: you would spend $36,000 on leads, but you’d earn $96,000 in profits. It’s safe to say the leads would have proven to be worthwhile investments. Using this framework, you can not only determine whether purchased solar leads are worth the expense, you can also see how they compare to the value of the organic leads you have coming in.
Partnering with the Best Lead Generation Services for Solar Installers The value of solar installation leads is highest when you buy from the most respectable lead agencies. These are the companies that invest time and effort in cultivating the most promising leads, and they often have relatively high conversion rates. At Grid Freedom, you can look forward to this level of value. We offer exclusive leads that are truly lucrative for your business. Get Your Solar Leads at www.Gridfreedom.com
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