What Makes a Great Solar Marketing Company?
Solar marketing companies can be invaluable partners for solar installers. However, not all of them are, and that’s because they fall short in key areas of performance and service. So how can you make sure that the agency you’re considering is one of the good ones? We’ll walk you through the characteristics of a great solar marketing company below.
Ethical and Professional Lead Generation Sales leads are the main product of solar marketing companies. Like with any other business, the quality of their product is largely determined by how that product was developed. Taking a look at their lead generation process will reveal a lot about the quality of their leads. A great solar marketing company knows that they’ve got to invest in good practices to pull in high-value leads, and it will show in the materials they use for that purpose. These materials, whether they be web pages or downloadable guides, should be professionally made and useful to prospective solar customers. They shouldn’t trick the lead into signing up for something other than what’s advertised, and they shouldn’t look like no effort was put into them. If it’s clear that an agency has invested in their lead generation materials, then it’s clear they’re investing in the development of great leads.
Quality over Quantity This commitment to quality should carry over even after a solar marketing company has secured the contact information of the lead. Where many agencies move to selling the lead at once, the best ones devote the time to properly investigating the lead and checking whether or not that lead is worth a solar installer’s money. They’ll reach out to the lead themselves, and even prime the lead for the solar installer’s pitch. Furthermore, when promoting their leads, the agency will use quality, not quantity, as a selling point. Instead of touting how many leads they can give you, they’ll talk about the quality of the leads they offer.
Terms are in the Installer’s Best Interests A trustworthy solar marketing company is one that aims to truly help installers succeed. This means that the agency doesn’t have terms that take advantage of solar installers or put them in an unfavorable position. The best companies won’t require purchase minimums, long term contracts, or pre-payments. Furthermore, they won’t make installers compete against one another by selling shared leads. Instead, they ensure that every lead they offer is 100% exclusive. Grid Freedom: Setting the Standard It’s true that it’s rare for a solar marketing company to have all of the characteristics listed above, but Grid Freedom is one of the few. To learn more about how we can help you grow your solar installation business, visit www.gridfreedom.com.
Grid Freedom Inc. Address Grid Freedom, Inc. 2430 RT 34 Suite 202 Manasquan, NJ 08736 Phone: 855.596.9567 Email: accounts@gridfreedom.com Website: www. gridfreedom.com Our social media network: