What Makes Good Leads for Solar Installation Businesses?
In the quest to make more sales, some solar contractors will make a point of gathering as many leads as possible, from any available source. They figure that there’s always a chance each could result in a successful deal. But this isn’t necessarily true. Sometimes, a lead’s chances for a sale are so small that it’s simply not worth the resources required to pursue. And in many other cases, it’s just a junk lead - a prospect that’s dead upon arrival. So what is it that distinguishes the good leads from the bad? And where can solar installation businesses find them? We’ll get into it all below.
The Marks of a Quality Solar Lead It takes investment to court every lead: staff hours (and pay), sales materials, etc. Therefore, contractors should choose wisely when they decide which leads to pursue. There are a few key features that indicate high viability for a lead:
Honorably Generated The leads that will waste your time are most often the ones that were generated under false pretenses. For example, many homeowners get tricked by spam ads promising free solar installations. When they discover that this offer doesn’t actually exist, their understandable irritation can cause them to shut down on the whole idea of going solar. Good leads, on the other hand, are generated through honest means. These leads are homeowners who knew what they were signing up for, and were given clear expectations.
Qualified You know a lead is worth going for if it has already been screened and verified as a good sales prospect. However, this goes beyond just checking that the contact information is valid. A reliable qualification should include someone having made personal contact with the lead to speak with them and determine that they are a serious buyer.
Exclusive If you’re buying the lead from an agency, then that lead shouldn’t be shared with other contractors. It should be 100% exclusive. After all, you wouldn’t pay for a meal at a restaurant just to compete for it with other customers, would you? With non-exclusive leads, it’s like buying a dinner that you ultimately may not even be able to eat.
Good Leads can be found through Reputable Solar marketing Companies It’s difficult for solar installation businesses to find top quality leads on their own. This is why so many are turning to known and trusted solar marketing agencies. These companies specialize in cultivating profitable leads through the best methods in the industry. Grid Freedom is one of the leading names in this group, having earned its fame by enabling contractors all over the U.S. to expand their businesses. Our meticulous lead selection process delivers only the most promising sales opportunities to installers. We don’t just provide leads, we provide results. Get Your Superior Solar Leads at Gridfreedom.com
Grid Freedom Inc. Address Grid Freedom, Inc. 2430 RT 34 Suite 202 Manasquan, NJ 08736 Phone: 855.596.9567 Email: accounts@gridfreedom.com Website: www. gridfreedom.com Our social media network: