Semester 2

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Overview of Semester 2 Type of Brief I find I respond quicker to tight briefs as some of the decisions have already been made. However I believe I respond more creatively to open briefs, and find these most enjoyable.

Integral Elements The key integral elements within my designs would be typography and colour. I feel alot of my work features these elements heavily, and feel most confortable working with them. I am most experimental and playful with layouts when using type as a main feature.

Success My strengths line in the areas of typography and editorial. I am comfortable working in these areas and feel they are more successful as I am more confident in my ability in these areas. I allow myself more creative freedom to experiment when working with the above.

Problems The main versions I have encountered this semester have been in relation to version control of my files. Havinig CS4 at home and CS5 in the studio, meant I often had to convert files to IDMLs, and I have found that when sorted in date order, it does not always update the modification date when it has been converted. I have over come this by converting files into a seperate folder, and updating at the end of every day.

Personality I find I can enjoy most aspects of design, and would therefore be interested in most creative areas. I enjoy editorial and branding projects the most, as I feel they usually offer the most freedom and room for creativity. My portfolio may be lacking slightly on the digital interface side, as I am not quite as confident in this area as I would like to be. However, I am currently working on an iphone app interface for an app that has already been approved by apple and will be avaliable from the app store, so I will soon be able to add that project to my portfolio.

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Project Overview

Hartness Road • Gillwilly Industrial Estate • Penrith • Cumbria • CA11 9BD T: 01768 899722 1 M: 07775897980 Email: info@love-solar.co.uk 1 Website: www.love-solar.co.uk

The Quintessential Wedding Company

T-shirt

La’al Marra www.helenquintdesign.com

Typeface

Colin Montgomery

Love Solar

Ryan Electrical

D&AD

Roses

The Mad Accordion

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100 hello@helenquintdesign.com

100 Background Exploring centenerian population, the significance of reaching 100 years old.

Communication Problem Finding a creative way of displaying lots of small pieces of information.

Target Audiance 18-30 year old Clubbers.

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Realise

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D&AD - Ministry of Sound Background Create a series of 3 A2 posters promoting club event Saturday Sessions.

Communication Problem Getting the poster to make people look twice and want to read the information, not letting the design become just another club event poster in the crowd.

Target Audiance Clubbers.

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Colin Montgomery Background Create packaging and labels for Colin Montgomery concession within EWM. Communication Problem Creating a look that is unique to the concession yet still fits within the EWM. COLIN MONTGOMERIE

Target Audiance Male golfers.

COLIN MONTGOMERIE

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[ [ as if you were free

till time bends

Background Make the poem ‘The Mad Accordion’ more interesting and engaging for the reader in an attempt to attract a new audiance.

beneath the silver surface, spiky perch fins glisten and, for a moment, between heartbeats, you may

find yourself a key

Ta if ke (a you the sn nd m bo an ap you ust x, sh d ta the m ak e th ke ha ust) e bo ou sp t th and x, e m br ad eak ac the co lo rd ck ian. s

The Mad Accordion

and

listen

till the song ends

Communication Problem Original poem format unoriginal and not very engaging to the audiance.

Target Audiance Younger audiance not necessarily the usual readers of poetry.

Trade each note for the next note, there are only these,there are no more and each note that’s gone leaves nothing behind, no stepping stones back to the shore.

play it play it play it play it pla y it play

it play it play it play it play it

play it play it play it play it play i

play it play it play it play it pla y it play

it play it play it play it play it

play it play it play it play it play i

a

T

if you must (and you must) snap the hasp & break the locks, and take out the

T

o

a

if you must (and you must) snap the hasp & break the locks, and take out the

o

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This time, hold it close, soon it will be gone like the secret dreams locked in the heart of the mad accordion...

So amongst the boulders and the builders’ breezeblocks open your shoulders, raise your head, and play the mad sqeezebox until you’re dead, until every prodigal daughter, every runaway son walks home across the windblown water on a windig stair of thought.

T

T

Let your fingers stroke its keys let the slinky plaintive wheeze lead you through the darkening trees to a landing stage upon the lake shore where reeds creak and dandelion spore and duck down dance down to the water, where, beneath the silver surface, spiky perch fins glisten and, for a moment, between heartbeats, you may pause, and listen...

This time, hold it close, soon it will be gone like the secret dreams locked in the heart of the mad accordion...

So amongst the boulders and the builders’ breezeblocks open your shoulders, raise your head, and play the mad sqeezebox until you’re dead, until every prodigal daughter, every runaway son walks home across the windblown water on a windig stair of thought.

Find yourself a key,

play it, play it

(as if you were free)

play it, play it

Silver fish, like lightning, Play the mad accordion.

Nightjars in the shadows, play the mad accordion.

Themomentuminthebreakingwaves plays the mad accordion.

The patients in their hospital beds, walk through the trapdoors in their heads to play the mad accordion.

play it till time bends,

play it, play it

till the song ends,

play it, play it

till you loose friends,

play it, play it

now you’re all alone,

play it, play it.

weary to the bone,

play it, play it.

Trade each note for the next note, there are only these,there are no more and each note that’s gone leaves nothing behind, no stepping stones back to the shore.

Squeezethemadsqueezebox,squeezediamondstodust, or stretch air into insubstantial chains of melody, a living entity that still, through stillness, leads you on...

Find yourself a key, playit,playit (as if you were free) playit,playit play it till time bends, playit,playit till the song ends, playit,playit till you loose friends, playit,playit now you’re all alone, playit,playit weary to the bone, playit,playit Now take a deep breath and play some more...

Now take a deep breath and play some more...

Nightjars in the shadows,

p l a yplay the mad accordion. t h e The momentum in the breaking waves a d plays the mad accordion. m a c c o rThe patients in their hospital beds, walkthroughthetrapdoorsintheirheads i d o to play the mad accordion. n g s d c c lightning, heads s waves f inhtheirtrapdoor likeThe accordion. c The . fish, mad momentu Play the madthe accordion.

Silver breaking patients play in their hospital accordion Nightjars trapdoors inthe in themshadows, min the madbeds, the n plays the mad accordion. breaking walkthrough through thetrapdoors intheirthe headstoplay d walk Themomentu heads a a eto play waves d

t play

it play

it

it play

it

Bugs bunny and his looney tunes on a million tvs on a million afternoons, still plays the mad accordion.

Stretch a cage around the sun, with the words of the mad accordion.

Play me play me till I break Or the world is broken and I belong, Play me till each word is spoken And each spoken word breaks into song.

S i l ve r f i s h l i kSilver fish, like lightning, e i n g the mad accordion. t nPlay ligh

i

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Let your fingers stroke its keys let the slinky plaintive wheeze lead you through the darkening trees to a landing stage upon the lake shore where reeds creak and dandelion spore and duck down dance don to the water where, beneath the silver surface, spiky perch fins glisten and, for a moment, between heartbeats, you may pause, and listen...

c

t play

So says (or maybe prays) the man who plays the man, whoplayedthemanwhoisplayed, by the mad accordion.

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Realise

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Ryan Johnstone Electrical Background Create an identity for Ryan Johnstone.

Communication Problem Communicate company values professionally.

Target Audiance Potential clients.

RYAN ELECTRICAL JOHNSTONE CONTRACTOR

T: 08453474382 M: 07912533926

• LIGHTING • INSTALLATIONS • MAINTENANCE • TESTING • REPAIR • LIGHTING • INSTALLATIONS • MAINTENANCE •

Contact

HOME ABOUT

ADDRESS CONTACT GALLERY

The Shaw Glencaple Dumfries Scotland DG1 4RH

: 07912533926 : contact@ryanjohnstone.com

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RYAN electrical JOHNSTONE contractor

electrical Ryan Johnstone contractor

RYAN electrical JOHNSTONE contractor

RYAN electrical JOHNSTONE contractor

electrical Ryan Johnstone contractor

RYAN ELECTRICAL JOHNSTONE CONTRACTOR

RYAN ELECTRICAL JOHNSTONE CONTRACTOR

RYAN ELECTRICAL JOHNSTONE CONTRACTOR

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RYAN ELECTRICAL JOHNSTONE CONTRACTOR

• COMMERCIAL • AGRICULTURAL • DOMESTIC • COMMERCIAL • AGRICULTURAL • DOMESTIC • COMMERCIAL • AGRICULTURAL • DO•

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Typeface Background Create a typeface to be used as part of new personal website.

Communication Problem Communicating my personality and design aspects of preferred design style.

Target Audiance Design studios.

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Roses - A Quarter of Background Create an advertising campaign for the retro sweet shop ‘A quarter of’ Communication Problem Giving an traditional product a modern twist.

Target Audiance sweet lovers

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Retro Sweets | № 10 | Cinder Toffee

Retro Sweets | № 3 | Kola Kubes

Retro Sweets | № 1| Chewing Nuts

A Quarter of

A Quarter of

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Retro Sweets | № 2 | Sour Apples

A Quarter of

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Retro Sweets | № 8 | Aniseed Balls

Retro Sweets | № 6 | Foam Shrimps

Retro Sweets | № 4 | Treacle Toffee

A Quarter of

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A Quarter of

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A Quarter of

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A Quarter of

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T-shirt Background Design a T-shirt based on my work.

Communication Problem Communicate my personality and design style.

Realise

Target Audiance Designers and creatives.

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La’al Marra Background Create an identity for La’al Marra Productions.

Communication Problem Communicate what the company is about while keeping a link to its Cumbrian roots.

Target Audiance Broad audiance of mixed ages with an intrest in art, drama and theatre.

07793373385 07793373385 07793373385

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Logo

Realise

Stationery

The logo has been designed to allow the letterforms of the company name ‘La’al Marra’ to be perforated. This allows a small amount of light to be seen through these gaps, a spin on ‘your name in lights’ using natural light as the source.

Letterhead and compliment slip have been designed to have a block colour reverse. The business card is slightly different in that it is based To design on an old fashioned style theatre ticket, complete with perforated edge, allowing the telephone number to be torn of and kept.

Mis s F. O’D onnell 5 C ake L ane C arlis le C umbri a E ngland C A1 3BV

E mma R ydal La’ al M arra P roductions 12 B roadwalk W ay W hitehaven W es t C umbri a E ngland C A3 5TR

16th May 2012 D ear M is s O’D onnell Re: F es tiv a l D a tes I had at leas t two friends on M ars; a young woman who watched over me with motherly s olic itude, and a dumb brute which, as I later came to know, held in its poor ugly ca rcas s more love, more loyalty, more gratitude than could have been found in the entire five mill ion green M artians who rove the des erted cities and dead s ea bottoms of M ars . A fter a breakfas t, which was an exact replica of the meal of the prec eding day and an index of practically every meal which followed while I w as with the green men of M ars , S ola es corted me.

I had at leas t two friends on M ars; a young woman who watched over me with motherly s olic itude, and a dumb brute which, as I later came to know, held in its poor ugly ca rcas s more love, more loyalty, more gratitude than could have been found in the entire five mill ion green M artians who rove the des erted cities and dead s ea bottoms of M ars . A fter a breakfas t, which was an exact replica of the meal of the prec eding day and an index of practically every meal which followed while I w as with the green men of M ars , S ola es corted me.

Website

The owner of this company works to a very tight schedule, so it was important to come up with a website layout that could be quickly and easily edited when required. Using a basic grid structure, a simple but effective layout was produced which is still engaging, yet simple enough to allow edits and uploads to be achieved successfully. This allows the website to be constantly up to date with ever changing information such as tour dates and showTypefaces timetables.

The identity created uses fonts from two typefaces throughout. Diner creates the logo and web elements, while fonts from the Grotesque typeface are used on the stationery set, publications, flyers and so on for easier ledgibility.

Yours S ince rely,

Diner Obese

Emma Rydal Founder La’al Marra Productions Tel: 07793373385 E: emma@laalmarra.com

Diner Regular

Grotesque Light

Grotesque Regular Grotesque Bold

Producti o ns

Colour Scheme

Two colours were selected to comprise the identity. A green pantone was selected to link back to the Cumbrian theme, while a purple was selected to provide a theatrical refrence. These were then explored further creating a triad of 3 tints each. The colours are complimentary, allowing the stationery set to be mix and matched.

With Compliments C=73 M=92 Y=2 K=0

C=62 M=65 Y=0 K=0

C=44 M=46 Y=0 K=0

C=73 M=5 Y=95 K=0

C=46 M=5 Y=94 K=0

C=30 M=0 Y=60 K=0

email: emma@laalmarra.com | website: www.laalmarra.com | telephone: 07793373385

Producti o ns

With Compliments email: emma@laalmarra.com | website: www.laalmarra.com | telephone: 07793373385

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a

Love Solar Background Design a stationery set for Love Solar.

Communication Problem Creating professional stationery which communicates the company values.

Target Audiance Property owners.

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Realise with compliments

Hartness Road • Gillwilly Industrial Estate • Penrith • Cumbria • CA11 9BD T: 01768 899722 1 M: 07775897980 Email: info@love-solar.co.uk 1 Website: www.love-solar.co.uk MCS Number: 12119 • Company Reg: 07137825 • VAT Reg Number: 988578234

Hartness Road • Gillwilly Industrial Estate • Penrith • Cumbria • CA11 9BD T: 01768 899722 1 M: 07775897980 Email: info@love-solar.co.uk 1 Website: www.love-solar.co.uk

MCS Number: 12119 • Company Reg: 07137825 • VAT Reg Number: 988578234

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Your

System Information & Warrenty Pack

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Work Experience - Edinburgh Woolen Mill - VMA unit

21th November 2012 - 26th November 2012

- Border Offset Printers - Design Department March 2012 - May 2012 Blog Features http://www.creativereview.co.uk/feed/may-2012/15/100 http://www.creativereview.co.uk/feed/may-2012/15/the-mad-accordion http://grillust.blogspot.co.uk/2011/11/informer-redesign.html

Website www.helenquintdesign.com Blog www.smiley-helen.blogspot.com Behance http://www.behance.net/Squinty_H issuu http://issuu.com/squinty_h Contact hello@helenquintdesign.com

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