SARAH SWANTON PDF
PORTFOLIO
Brief: Lindt Packaging re-design This was a self directed brief to re-design the current Lindt chocolate packaging, I decided that the current packaging needed a new look so I decided to give it an art deco aesthetic. The colours of the hair and the dress represent the flavours of the chocolate. Sarah Swanton Tel no: 07883800945
swansnestdesign@gmail.com www.swansnestdesign.co.uk
Brief: Monograph Booklet This brief was broken up over four days, I was given a word to work with ‘Disintegration’. Day one my task was to find out more about my word, what it meant, it’s synonyms and antonyms. Day two my task was to photograph places and objects that were associated with my word. Days three and four my task was to experiment with colours, shapes and layouts. Once all the experimentation work was completed I had to compile a booklet 8 pages in length.
Sarah Swanton Tel no: 07883800945
swansnestdesign@gmail.com www.swansnestdesign.co.uk
Brief: University of Cumbria Student Union re-design (Chosen design) The student union approached us and asked us to re-design their student union, they wanted the new identity to be applicable to students young and mature but also be fun at the same time. The idea behind my idea was to make the logo look like a speech bubble to represent people talking about the UCSU again. The colour scheme is designed to be different from every other SU that existed.
Sarah Swanton Tel no: 07883800945
swansnestdesign@gmail.com www.swansnestdesign.co.uk
Brief: D&AD Whiskey Packaging/ Roses: Advertising a new brand I chose the whiskey brief from the D&AD list of briefs, the brief was to design a new brand of whiskey for women in the 21st century. My idea is to promote the use of whiskey in cocktails, I chose a cocktail shaker as the vessel so that when the whiskey is finished the cocktail is a free gift. The roses brief was to promote a brand new product so I decided to advertise my whiskey.
Sarah Swanton Tel no: 07883800945
swansnestdesign@gmail.com www.swansnestdesign.co.uk
ISTD: Apollo 13 - Pass I chose to use Apollo 13 for the ISTD brief ‘it happened on this day’ I created two books in one. One half of the book depicts the events that happened, the other side of the book which has to be turned upside down to read depicts the scenario of the astronauts not making it back to earth. This book will be submitted to ISTD in March.
Sarah Swanton Tel no: 07883800945
swansnestdesign@gmail.com www.swansnestdesign.co.uk
YCN: Package the perfect picnic A YCN competition brief to package the perfect M&S picnic based on an event or theme; I decided to choose a festival as my theme. All the packaging and the vessel it comes in has to reflect this theme.
Sarah Swanton Tel no: 07883800945
swansnestdesign@gmail.com www.swansnestdesign.co.uk
MAN-MANIFES-IFESTO TO IDEAS ARE NOT GENDER SPECIFIC
CREATIVITY IS NOT GENDER SPECIFIC
WALKERS
Creativity
ILLUSTRATION
FOCUS
INTUITION
DOVE
Advertising has been a largely male dominated industry since it began, as advertising evolves through the 21st century; the industry must take a long look at it’s ideas towards women. Advertising needs women and women must to feel they can compete in the industry.
CREATIVITY IS NOT GENDER SPECIFIC Creativity
ILLUSTRATION
FOCUS
INTUITION DESIGN
IDEAS
Advertising has been a largely male dominated industry since it began, as advertising evolves through the 21st century; the industry must take a long look at it’s ideas towards women. Advertising needs women and women must to feel they can compete in the industry.
NIKE
BRITISH AIRWAYS COCA COLA
DESIGN
IDEAS
AUDI
Advertising has been a largely male dominated industry since it began, as advertising evolves through the 21st century; the industry must take a long look at it’s ideas towards women. Advertising needs women and women must to feel they can compete in the industry.
1.) WORK HARD!
8.) HELP EACH OTHER
1.) WORK HARD!
8.) HELP EACH OTHER
Hard work always had been the key to success for women in the advertising, you can’t make it to the top on good fortune alone.
Women have come a long way to gain some good standing in the advertising industry, don’t see each other as competition; help each other.
Hard work always had been the key to success for women in the advertising, you can’t make it to the top on good fortune alone.
Women have come a long way to gain some good standing in the advertising industry, don’t see each other as competition; help each other.
2.) BE CURIOUS ABOUT ADVERTISING
9.) MAINTAIN A GOOD SENSE OF HUMOUR
2.) BE CURIOUS ABOUT ADVERTISING
9.) MAINTAIN A GOOD SENSE OF HUMOUR
As Graphic Design students you should be actively seeking out advertising as inspiration, it’s communication design at it’s best and a highly rewarding vocation for women.
No one likes to be too serious, another major reason women don’t succeed in advertising is their inability to laugh at themselves. A good sense of humour will get you further than you think.
As Graphic Design students you should be actively seeking out advertising as inspiration, it’s communication design at it’s best and a highly rewarding vocation for women.
No one likes to be too serious, another major reason women don’t succeed in advertising is their inability to laugh at themselves. A good sense of humour will get you further than you think.
3.) COMPLETE ADVERTISING BRIEFS WHILE STUDYING 10.) MAKE YOUR ACCOMPLISHMENTS KNOWN No one likes to be too serious, another major reason women don’t succeed in advertising is their inability to laugh at themselves. A good sense of humour will get you further than you think.
3.) COMPLETE ADVERTISING BRIEFS WHILE STUDYING 10.) MAKE YOUR ACCOMPLISHMENTS KNOWN
If you find that while studying Graphic Design, advertising briefs are sometimes not readily available, question the reasons why and seek out advertising briefs for yourself.
If you find that while studying Graphic Design, advertising briefs are sometimes not readily available, question the reasons why and seek out advertising briefs for yourself.
No one likes to be too serious, another major reason women don’t succeed in advertising is their inability to laugh at themselves. A good sense of humour will get you further than you think.
4.) ACCEPT CRITICISM & LEARN FROM IT!
11.) DON’T FALL INTO THE ‘BOYS CLUB’
4.) ACCEPT CRITICISM & LEARN FROM IT!
11.) DON’T FALL INTO THE ‘BOYS CLUB’
One of the main pitfalls that hinders women’s elevation in advertising is not being able to take being criticised, many take it too seriously and therefore are considered weak.
It seems logical to believe that thinking and behaving like a man will get you far, it may for a while but it’s hardly worth losing the respect of your female peers.
One of the main pitfalls that hinders women’s elevation in advertising is not being able to take being criticised, many take it too seriously and therefore are considered weak.
It seems logical to believe that thinking and behaving like a man will get you far, it may for a while but it’s hardly worth losing the respect of your female peers.
5.) WOMEN MUST BE SEEN AS EQUAL
12.) ALWAYS STRIVE FOR MORE
5.) WOMEN MUST BE SEEN AS EQUAL
12.) ALWAYS STRIVE FOR MORE
Above all the other points in this manifesto, this is the most important; whether it be a woman applying for a job or pitching an idea, women must be seen in equal standing to men.
Never believe enough is enough, always be hungry for more; the women at the top of their game are pit bulls and damn proud of it!
Above all the other points in this manifesto, this is the most important; whether it be a woman applying for a job or pitching an idea, women must be seen in equal standing to men.
Never believe enough is enough, always be hungry for more; the women at the top of their game are pit bulls and damn proud of it!
6.) DON’T BE INTIMIDATED BY THE INDUSTRY
13.) ENCOURAGE THE YOUNGER GENERATION
6.) DON’T BE INTIMIDATED BY THE INDUSTRY
13.) ENCOURAGE THE YOUNGER GENERATION
For too long women have shyed away from advertising because of it’s male dominance. It’s time for women to be able to apply for jobs in advertising and think nothing of it.
You’re doing well in your career so why not shout about it! There are millions of young women just waiting to graduate and break into the industry, tell them your story.
For too long women have shyed away from advertising because of it’s male dominance. It’s time for women to be able to apply for jobs in advertising and think nothing of it.
7.) BE YOUR OWN PERSON
7.) BE YOUR OWN PERSON
Throughout a women’s career, the most important point to remember is to always be your own person and not imitate others.
Throughout a women’s career, the most important point to remember is to always be your own person and not imitate others.
CREATIVITY IS NOT GENDER SPECIFIC
You’re doing well in your career so why not shout about it! There are millions of young women just waiting to graduate and break into the industry, tell them your story.
IDEAS ARE NOT GENDER SPECIFIC
Dissertation Manifesto A complete manifesto including posters, dissertation in booklet form, badges and A2 manifesto. The manifesto is intended to promote women’s careers in advertising.
Sarah Swanton Tel no: 07883800945
swansnestdesign@gmail.com www.swansnestdesign.co.uk
Art Direction - Ethereal Magazine An art direction shoot taken from the work ‘Ethereal’, The photo’s are then translated into an editorial spread.
Sarah Swanton Tel no: 07883800945
swansnestdesign@gmail.com www.swansnestdesign.co.uk
Sarah Swanton www.swansnestdesign.co.uk swansnestdesign@gmail.com 07883800945