Dave Wharton Semester 2

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www.issuu.com/davewharton

Dave Wharton Graphic Design

www.davewharton.co.uk

daveleewharton@gmail.com

Overview of the Semester

Integral elements

Success

Personality

Much of my focus has been on the combination of typographic and photographic elements. Having worked on various editorial designs this year, I have found that this is an area of design I am now familiar with.

My most successful experience came from designing the guide for the Watermark festival. I believe the primrary reason for this success came from working with another designer. By listening and understanding the contrasting views of another designer, my attention was brought to alternative possibilities that could be achieved from the content we were given. We shared our knowledge of design and answered the brief with an original approach.

I believe a suitable role for me would be working in editorial design, however I have discovered that I enjoy answering any briefs that allow me to be creative and show off the best of my abilites, for example, introducing moving design elements if neccasery.

From working with large areas of body copy to experimenting with display type, I understand how the finer details can measure how much certain designs are appreciated. As a result, I am more aware of the effect that untreated typography has on the eye, such as poor tracking and leading.

Similarly, I have explored alternative techniques with the treatment of photography to complement the appearance of the design as a whole.

As this was a fast-paced live brief, I learned how to make decisions more efficiently which benefited the design process. This also gave me another oppurtunity to work with a team of journalist students. To meet the deadlines on time, I was determined to direct the team and push for content, and as a result has improved upon my confidence and communication for working with future clients.

I was able to bring my own personality and skills into this year’s D&AD brief by creating a design that combined my primrary interests. This involved the direction, motion graphics and the inclusion of a contemporary social interaction I am going to continuosly build upon my strentghs because in the future I would really like to be more involved with art direction and perhaps work with a creative agency in design or possibly even advertising.

Visual Project Summary Page

Gen 2 Branding

Watermark Proposal

Watermark

D&AD 4seven Ident

Summer Show Posters

Nintendo – The Ultimate Guide Timeline

YCN Yahoo! Redesign

Hotel Bonheur Photography Book

Gen 2

Introduction

Background

Brief

Audience

“GEN II are an Ofsted Outstanding Grade 1 training organisation, based in the North West of England.

We are committed to increasing skills levels and reducing skills gaps in the population at level 2, 3 and 4 through apprenticeships and adult training and higher education routes. GEN II offers a wide range of learning and development opportunities, which respond to economic, employer, sector and regeneration needs”.

“We want you to create a new brand and corporate identity for GEN II”.

“All channels. This includes our partner companies, press, current apprentices, future apprentices, internal staff and other prospective companies”.

“We want our brand to reflect the fact that we are the county’s leading provider of work-based learning and commercial training” “This quality and high learning needs to be reflected in the brand. We want to appeal to both corporate and learners”.

“Our future brand should reflect the quality of our training but should be clean and simple in its design”.

Gen 2

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Gen 2

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ITC Avant Garde

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eurostile

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Univers extended (with cutout)

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verdana

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myriad pro light

Univers regular (with cutout)

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gill sans regular

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Production

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Realise

Watermark Proposal

Introduction

Background

Brief

Audience

“Theatre by the Lake in Keswick, Cumbria is the centre for this exciting literature festival organised by Ways With Words. For 10 days writers and readers get together to share the pleasure of books, words and ideas. Theatre by the Lake, sited right on the edge of Derwentwater, is a striking venue for a full programme of literary events.

There are talks, lectures, discussions, workshops, book launches and special exhibitions”

To design a guide for the Keswick literary festival that will be given out at the event along side the official programme.

Poet’s, literary fans, festival attendees.

Generally aimed at locals of an older generation but with an attention to attract a younger audience.

Watermark Proposal

Source

Watermark Proposal

Transform

Watermark Proposal

Production

Watermark Proposal

Realise

Watermark

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Watermark

Transform

Watermark

Production

Watermark

Realise

D&AD Channel 4seven Ident

Introduction

Background

Brief

Audience

“Create a motion graphic ident for 4seven, Channel 4’s new to air channel”.

“Launched in July 2012, 4seven is the destination for Channel 4’s most popular and talked about shows from the last seven days. Channel4 will schedule 4seven with the content that’s creating the most noise amongst social media, bloggers and commentators.

“16-34 year olds”

Channel 4 and MPC want you to create a motion graphics ident that represents this innovative new way of programming”.

D&AD Channel 4seven Ident

Source

D&AD Channel 4seven Ident

Transform

D&AD Channel 4seven Ident

Production

D&AD Channel 4seven Ident

Realise

See Disc for full Ident or view here

Summer Show Posters

Introduction

Background

Brief

Audience

“The end is nigh – and it deserves a damn good poster and invitation that’ll encourage people to come to the event, and signage to guide them around the building”.

“Design four alternative poster/invitation sets to promote the end of year shows in the summer”.

(Using the preset conditions)

Students, family and potential employers.

Summer Show Posters

Production

Summer Show Posters

Transform

Summer Show Posters

Realise

Summer Show Posters

Realise

Nintendo –­ The Ultimate Guide Timeline

Introduction

Background

Brief

Audience

“Design a book title for a new series of publications that allows users to learn the history of a particular subject through a chronology.

“Create content for 8 (12) pages within a book / editorial format. This must be any configuration of content normally found within a magazine, photography, illustration, typography can all be deployed to visual your ideas and concepts for the theme”.

12–18 year old gaming fans.

Someone buying a Nintendo product for the first time.

The theme of the timeline is open – it could be the Ford Capri, computer games, (Nintendo) lost formats or something completely different”.

Nintendo –­ The Ultimate Guide Timeline

Source

Nintendo –­ The Ultimate Guide Timeline

Transform

Nintendo –­ The Ultimate Guide Timeline

Production

Nintendo –­ The Ultimate Guide Timeline

Realise

Yahoo! Timeline

Introduction

Background

Brief

Audience

“Yahoo! is the original .com start-up, the first internet site that made sense at scale of the sprawling mass that is the internet.The core element of this success is the Yahoo! homepage. In a single page it is able to capture the most important things you need in your daily internet life - to communicate, to find out, to explore”.

“To increase the percent of Yahoo! users to set Yahoo! as their homepage”.

“13-18 year olds.They are getting a smartphone for the first time, they have ready access to a tablet - even if its through school. They love and use Facebook,Twitter and Instagram in that order (and need an email address to use them). They’re already adept at filtering the multiple messages that they’ve been sent since they were born, chopping, making their own, shifting between different”. personas online and offline, with their friends and family.

Authenticity is key.

Yahoo! Timeline

Source

Yahoo! Timeline

Transform

Yahoo! Timeline

Production

Yahoo! Timeline

Realise

Hotel Bonheur Photography book

Realise

Background

Brief

Audience

I was given photographs from a series of 1950’s styled photoshoots. The photos speak of four fictional narratives all shot in various locations.

The challenge was to present the photos in a book with each chapter being from a different narrative (location).

18-30 year olds.

Photographers, students, general public.

Hotel Bonheur Photography book

Source

HOTEL BONHEUR This work is contained within the setting of the fictional Hotel Bonheur and evokes through cinematic storytelling my private anxieties reflected through the stories of random individuals. The only connection being their fleeting stay at the hotel.

The complex atmospheres of the 1950’s are portrayed through different emotional contradictions that are present through each of the stories, and share a sense of melancholic elegance.

PHOTOGRAPHY TANIA GIBSON COVER ART LUIGI LUCCARDI

VIEW FULL BOOK HERE

Dave Wharton

Work Experience

Blog Appearances

Dissertation

Watermark February/March 2013

Business Boom Bolton Six pieces of work from my website, April 2013

A study of detournement in new media through the development of the internet meme

The Informer UOC student newspaper.

Designed alongside the journalist students for the students November 2012

Creative Review Manifesto May, 2012 Walter White, September 2012 Love Letter, August 2013 Watermark, March 2013

Halloween Poster Club Concrete October 2012

Grillust Digipak, March 2011 U, April 2011 Watermark, March 2013

Various UOC BAHPA posters February 2012 – March 2013

Imgur Walter White, August 2012 Inpsiration Hut Watermark, March 2013 Toy Design Served Ladies Strongmen July 2012