benjamin walton — semester two

benjamin joseph walton

third year second semester presentation portfolio

benjaminwalton.co.uk benjaminwalton.blogspot.co.uk issuu.com/benjaminwalton

overview semester 2 portfolio analysis

Integral elements Are there integral elements that often form key elements within your work – in other words how do you best generate and create your own designs/imagery?

I’d like to say that typography is one of my strong

points and the majority of my work has a mainly typographic focus. I really enjoy photography so I like to incorporate good photography where possible. I’m a firm believer of less is more and that usually wiggles its way into my work somehow.

I generate my best imagery by playing around with stuff and experimenting. I really like half tone, bitmap, abstract imagery, texture, high contrast, striking imagery. Those sort of things.

I create a lot of things digitally.

Success What are your strengths? Where have you been most successful? What do you think was the reason for that positive experience?

I’ve definitely been most successful working on projects

I’ve enjoyed, specifically the editorial pieces and record company identity work projects. I also enjoy being a bit messy and disregarding the grid (not entirely, but I enjoy out of the box type placement). In my opinion a lot of design is overly linear and I enjoy trying to make things flow whilst also using unconventional layouts.

Personality What are you interested in, what are you about? Do you feel you have been able to introduce your personality and interests in your work. In what creative direction do you want to proceed in the future?

I’m really interested in editorial design, as well as

identity and packaging. I’d pretty much say that I’m interested in every aspect of design, digital, print, all the things. However, outside of design I’m very interested in music, I’d love to get into doing more music-related design. Branding, packaging, events, identity. That sort of thing. I’m already doing a rebranding for a london based record label, which is due to commence in the coming weeks. That should be fun. I really enjoy editorial design too because it gives me a chance to mess around with type and layouts (something I enjoy to the fullest). I like designing for creative people, it’s great bouncing ideas off someone.

overview semester 2 project index

Tullie House — C-Art Poster

Chance Tha Rapper — Acid Rap

The Lucid Dream — CD Packaging

The Lucid Dream — Euro Tour Poster

The Lucid Dream — UK Tour Poster

The Lucid Dream — IRE Tour Poster

overview semester 2 project index

The Lucid Dream — Vinyl Sleeve Design

Moodswings Music — Logo Proposal

University Show Posters

Record Company ID/Vinyls

Words by the Water Festival— Watermark

Solway Signs — Website design & build

overview semester 2 project index

Brickyard — Lucid Dream Gig Poster

G.A Williams — Lancaster Gig Poster

THE LUCID DREAM

KO N T I K I S U I T E & T E E N AG E M A RY H O LY A R E Y O U & J O H N N Y T H I E V E S D J S E T S

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Skuff — Independant Bouldering Magazine

tullie house

1 day brief: c-art exhibition commemorative poster

Poster design for a C-Art exhibition at Tullie House, a double sided art poster print to comemorate the exhibition, advertise the featured artists, and to be taken home by exhibition visitors

freemars clothing

t - s h i r t f o r c h a n c e t h a r a p p e r ’s ‘acid rap’ album launch

Asked by the clothing label FreeMars to produce a tshirt design for LA based hip hop artist, Chance Tha Rapper’s “Acid Rap” album launch. “Do something with a cool trippy LSD vibe”.

Clients original sketch

freemars clothing

t - s h i r t f o r c h a n c e t h a r a p p e r ’s ‘acid rap’ album launch

freemars clothing

t - s h i r t f o r c h a n c e t h a r a p p e r ’s ‘acid rap’ album launch

freemars clothing

t - s h i r t f o r c h a n c e t h a r a p p e r ’s ‘acid rap’ album launch

the lucid dream

digipak cd packaging

Asked to produce a dark moody CD packaging design for their new release “Songs of Lies and Deceit�, which featured images of the band on the reverse and utilised a photograph they had provided me with. The band asked for a nice clean minimal and classy design.

the lucid dream

digipak cd packaging

the lucid dream

digipak cd packaging

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solway signs

website design & build

solway signs

website design & build

Design and build a very simple website for Solway Signs, cash register and epos system retailer based in Cumbria. The site had to have a nice clean, modern aesthetic and utilise same blue colour as the rest of the businesses assets. The site will be used mainly as an online catalogue and should direct people’s to contact the store owners via email or telephone to further enquire about purchasing goods.

solway signs

website design & build

solway signs

website design & build

the lucid dream

assorted tour posters

Asked to produce an interesting set of tour posters for the band’s European, UK and Ireland tours, in the same design style and utilising imagery used on the CD packaging. Additionally I was asked to produce some promotional images for social networking and magazine interviews.

the lucid dream

assorted tour posters

Art print

European tour poster

Example of social networking imagery

Ireland tour poster

UK tour poster

Example of promo imagery

the lucid dream

12� lp vinyl sleeve packaging

the lucid dream

12” lp vinyl sleeve packaging

Asked to produce a vinyl sleeve in keeping with the same style used on the CD packaging and tour posters. Again for their new release “Songs of Lies and Deceit”.

the lucid dream

12� lp vinyl sleeve packaging

the lucid dream

12� lp vinyl sleeve packaging

compa

record label logo proposal

Music producer and owner of the We Are Wax record label contacted me with regards to producing a new logo for a label he was founding “Moodswings Music�. Unforunately the contract fell through.

The logo had to reflect the deep bass, dark ambience and minimalistic nature of the music his label puts out, as well as looking modern clean and appealing to the younger target audience.

compa

record label logo proposal

compa

record label logo proposal

M O O D S W I N G S

uoc

1 day brief: final show posters

Spend a day producing tickets and an A3/A2 poster for University Of Cumbria’s final shows. Decided to do these in my own minimalist style.

uoc

1 day brief: final show posters

i s k u

re c o r d c o m p a ny i d e n t i t y, promo materials and sleeve designs

i s k u

re c o r d c o m p a ny i d e n t i t y, promo materials and sleeve designs

Inventing a cohesive look and design style to reflect the dark underground electronic music the label releases. The label looks to appeal to younger audiences who are in touch with underground music. And people who go to dark raves and spend the night with their hoods up. Produce stationary examples, promo materials and packaging designs.

i s k u

re c o r d c o m p a ny i d e n t i t y, promo materials and sleeve designs

i s k u

re c o r d c o m p a ny i d e n t i t y, promo materials and sleeve designs

i s k u

re c o r d c o m p a ny i d e n t i t y, promo materials and sleeve designs

gig poster (flip side, art print)

double sided gig flier (left)

double sided release flier advertismen (right)

covering letter, letterhead, business cards

words by the

watermark — festival guide

water festival

Produce a magloid sized editorial piece for the Words by the Water literature festival, so festival goers could have a bit of background information about the featured artists and keep track of events.

The piece had to have a classic ‘literature’ feel to it, yet still have a contemporary design, intrigue people and catch their eye so they’d pick a copy up.

words by the water festival

watermark — festival guide

words by the water festival

watermark — festival guide

the brickyard

lucid dream gig poster

T HE LUCI D DREAM

THE LUCID DREAM

KO N T I K I S U I T E & T E E N AG E M A RY H O LY A R E Y O U & J O H N N Y T H I E V E S D J S E T S

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KONTIKI SUITE & TE E NAGE MARY

H OLY ARE YOU & JOH NNY TH IEVES DJ SETS

S AT 2 0 t h JULY 2 0 1 3 AT THE BRICKYARD £5.00 ADVANCE TICKETS AVAILABLE FROM TICKETWEB.CO.UK, 08444 77 1000, THE KINGS HEAD & S4.

DO O R S 8 PM . AG E S 1 4 + (AGES 14-15 TO BE ACCOMPANIED BY AN ADULT).

— FAC E BOOK.C OM / TH E LU C I DDRE A M — TH E BRI CKYA RDONLI NE .C OM — P OSTE R BY BE NJA M I NWA LTON.CO.U K

the brickyard

g.a. williams gig poster

Re-design a poster for G.A Williams brickyard gig for his upcoming album launch. Producing an eyecatching design featuring the guitarist himself.

g.a. williams

g.a. williams gig poster

Re-design a poster for G.A Williams Lancaster gig for his upcoming album launch. Producing an eyecatching design featuring the guitarist himself.

skuff

independant bouldering magazine

Design a proposal for an independant bouldering magazine to fill the current gap in the market. The magazine should have a snappy and eyecatching design, reflecting the scruffy yet incredibly technical nature of bouldering.

skuff

independant bouldering magazine

skuff

independant bouldering magazine

finalé stuff that I have done

“this page should include stuff that you have done such as....”

won the international society of typographic designers award won a screenprint competition by imagine-that magazine (www.imagine-that.info) upcoming feature in Imagine That magazine work featured on assorted tumblr design blogs work featured on creative review feed did a few freelance projects here and there freelance clients featured in uni projects include: the lucid dream compa / moodswings music free mars clothing (acid rap) solway signs the brickyard carlisle g. a. williams

dissertation title — socially responsible design: do public health promotion campaigans have a duty to dispel public fear and stigmatisms, rather than exploiting and creating them?