THANK YOU FOR SUPPORTING THE 2013 NORA CUP AWARDS! Date: Sunday October 20, 2013 Location: Emo’s, Austin, Texas- during Texas Toast Attendance: 1,700 Promotional impressions: 2,000 Microsite impressions: 15,655 Social Impressions: 2,318,000* Editorial Impressions: 280,114 Public Relations Impresisons: 37,600 On-site impressions: 1,700 TOTAL IMPRESSIONS: 2,655,069
TransWorld Ride BMX hosted it’s 17th Annual NORA Cup Awards in Austin, Texas during Texas Toast weekend honoring BMX’s number one riders in eight various categories. In its 17th year, the Awards are truly the most prestigious achievement in BMX. The NORA Cup Awards are determined by polling professional riders while the Ride BMX Readers’ Choice Award – presented to the “Rider of the Year – was voted on by several thousand loyal Ride BMX readers. “After 13 years in Vegas, we’ve finally escaped! To say we’re hyped to bring NORA Cup to Austin during Texas Toast weekend would be a huge understatement. Toast is hands-down the raddest US contest and BMX gathering of the year, and Austin has the best scene on the planet. There’s no better time or place to honor and celebrate the best riders of the year. This is going to be one kickass weekend!” —Keith Mulligan, Ride BMX Editor in Chief
PRINT PROMOTION TOTAL IMPRESSIONS: 2,000 Total postcards: 2,000 Details: • Co-branded event postcards distributed at Texas Toast • Official invitations distributed throughout industry
Auagust Issue Size: 1P/4C On- Sale: 8.7.13
Nora Cup Awards postcard
MICROSITE TOTAL IMPRESSIONS: 15,655 TOTAL VALUE: $20,000 A dedicated event microsite on bmx.transworld.net featured a landing page, video, photo, news, results and general information about the 2013 Nora Cup Awards. Flight dates: September 2013- Current Total unique impressions: 10,321 Microsite features: • • • • •
Reader’s Choice Voting Module Photo galleries Video News About the 2013 Nora Cup Awards
• • • •
Results Contstant hyperlinked sponsor logos #NORACUP Instagram feed Facebook, Twitter, Instagram, YouTube, RSS and email buttons
Nora Cup Awards microsite homepage
SOCIAL TOTAL POTENTIAL SOCIAL IMPRESSIONS: 2,318,000* Facebook, Twitter and Instagram were used by Ride BMX to create buzz about the 2013 Nora Cup and played a valuable role in this year’s Nora Cup. On Twitter and Instagram the hashtag #NoraCup made it very easy for athletes, sponsors, fans and the magazine to share their Nora Cup experiences with eachother and the world. Total Ride BMX Facebook posts: 2 Ride BMX Facebook fan page imprssions: 1,260,000* Total Ride BMX Twitter posts: 9 @RideBMX Twitter potential impressions: 522,000* Total Ride BMX Instagram posts: 8 Total @RideBMX potential impressions: 536,000* More than 800 people used the hashtag #NoraCup to share their night on Twitter and Instagram. *Ride BMX potential impressions based off of total number of posts x total number of followers.
#NoraCup on Instagram
Ride BMX Facebook post
@RideBMX Tweets
PR TOTAL IMPRESSIONS: 37,600 TOTAL RELEASES: 5 PR campaign leveraging Ride BMX media assets with readership, regional and national media outlets. DISTRIBUTION: Ride BMX Newsletter: 14,000 Press Releases: 3,200 Details: Event Mention in Ride BMX email Newsletter 1 Event Mention in Ride BMX email Newsletter 2 Save the Date press release Nominee announcement press release Winner Announcement press release
EX. Email press release
PRINT EDITORIAL TOTAL RIDE BMX PRINT PAGES: 13 TOTAL IMPRESSIONS: 182,100 The 2013 Nora Cup Awards appeared on 13 pages of the January/February 2014 Issue. Issue: January/ February 2014 Size: 13P/4C
January/ February 2014 Issue
EX: editorial coverage
ONLINE EDITORIAL TOTAL RIDE BMX ONLINE EDITORIAL PIECES: 14 TOTAL IMPRESSIONS: 98,014
The 2013 Nora Cup Awards recieved extensive online coverage before, during and after the event. Ride BMX Magazine was particularlty active in creating online editorial about the show. 4 posts were featured on the Ride BMX homepage from October - November 2013 which recieved over 143,000 views during that time period.
EX: Ride BMX online editorial- 2013 Nominee Announcement
ONSITE BRANDING ATTENDANCE: 1,700 ON-SITE IMPRESSIONS: 1,700 Event sponsors were very well represented at the Nora Cup Awards. Sponsor logos were on all marketing collateral and every sponsor was branded uniquely throughout the venue. CO-BRANDED MARKETING COLLATERAL: • Red carpet media wall • Promotional cards distributed at Texas Toast • Animated logo loop on stage’s podium monitor • Animated sponsor logo loop on main screen before and after awards presentation • Animated sponsor logo loop on additional screens throughout the venue • Banners on the side of the stage • Sponsor mentions throughout the show
PABST BLUE RIBBON ON-SITE: • Pabst Blue Ribbon product for VIPs, industry guests and backstage • Pabst Blue Ribbon drink specials for general admission • Pabst Blue Ribbon promotional items distributed thoughout venue and on stage • Pabst Blue Ribbon banners at bars
Pabst Blue Ribbon on stage during award acceptance
Sponspor Product Ice Sculpture
Event guests posing in front of the branded media wall
ONSITE BRANDING ATTENDANCE: 1,700 ON-SITE IMPRESSIONS: 1,700 Event sponsors were very well represented at the Nora Cup Awards. Sponsor logos were on all marketing collateral and every sponsor was branded uniquely throughout the venue. CO-BRANDED MARKETING COLLATERAL: • Red carpet media wall • Promotional cards distributed at Texas Toast • Animated logo loop on stage’s podium monitor • Animated sponsor logo loop on main screen before and after awards presentation • Animated sponsor logo loop on additional screens throughout the venue • Banners on the side of the stage • Sponsor mentions throughout the show
RED BULL ON-SITE: • Red Bull podium on stage • Red Bull DJ booth on stage • Red Bull branded bars throughout main room • Red Bull Bars in VIP lounge • Red Bull photo booth in main lobby • Red Bull product and barrels throughout the venue • Red Bull logo projection on venue wall • Red Bull Bike Check • Red Bull truck parked outside venue
Guests posing in front of the branded media wall
Branded Red Bull podium on stage
ONSITE BRANDING ATTENDANCE: 1,700 ON-SITE IMPRESSIONS: 1,700 Event sponsors were very well represented at the Nora Cup Awards. Sponsor logos were on all marketing collateral and every sponsor was branded uniquely throughout the venue. CO-BRANDED MARKETING COLLATERAL: • Red carpet media wall • Promotional cards distributed at Texas Toast • Animated logo loop on stage’s podium monitor • Animated sponsor logo loop on main screen before and after awards presentation • Animated sponsor logo loop on additional screens throughout the venue • Banners on the side of the stage • Sponsor mentions throughout the show
GOPRO ON-SITE: • GoPro camera placement on award podium • GoPro footage used in post event edits • GoPro timelapse of event set up • GoPro logo projection on venue wall • GoPro logos included in event recap photo galleries and videos
Podium that featured animated sponsor logo loop
Guests posing in front of the branded media wall
Side stage banner
THANK YOU
THANK YOU!