EVENT SUMMARY
Hiroto Oohara.
PHOTO: C. WILSON
2013 NSSA NATIONAL CHAMPIONSHIPS PRESENTED BY
JULY 2&3
SURFINGMAGAZINE.COM/NSSA
2013 NSSA NATIONAL CHAMPIONSHIPS EVENT OVERVIEW THANK YOU! The 36th NSSA Nationals was a celebration of the many amazing individuals, schools, families and historic title runs that have made this event one of America’s greatest surfing traditions. Thank you for supporting the 2013 National Championships and making it all possible! In the following pages you will find a summary of our print, online and broadcast activation for the 2013 NSSA National Championsips. NSSA National Championships: Date: July 2nd & 3rd, 2013 Location: Huntington Beach Pier, CA Broadcast impressions: 14,391 Print impressions: 1,280,000 Surfingmagazine.com/nssa impressions: 13,806 Online advertising impressions: 297,919 Social impressions: 1,615,303 PR impressions: 6,624 Total Impressions: 3,228,043
PRESENTED BY
Seth Moniz, Open Juniors Champion, Men’s and Explorer division 2nd place
2013 NSSA NATIONAL CHAMPIONSHIPS PRINT ADVERTISING Print Ad: July Issue of Surfing Magazine Size: 1P/4C On-Sale: 5.14.13 Impressions: 640,000*
PRESENTED BY
2013 NSSA Watch It Live, 1P/4C ad
Watch it Live
Total Impressions: 640,000*
*impressions are based on a circulation of 91,950 x a pass -along rate of 6 readers other than the original recipient Surfing, 2013 NSSA Guide
Surfing, July Issue Hiroto Oohara.
PHOtO: c. wilsOn
2013 NSSA NAtioNAl ChAmpioNShipS presented by
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2013 NSSA NATIONAL CHAMPIONSHIPS CONTENDERS GUIDE Surfing Magazine NSSA Contenders Guide Size: Issue, 80P/4C On-Sale: 5.14.13 Impressions: 640,000* Total Impressions: 640,000* Content: • Hurley logo placement on cover • Event schedule • Men’s Profiles: Top 16 surfers • Women’s Profiles: Top 10 surfers • Junior’s Profiles: Top 16 surfers • Boy’s Profiles: Top 12 surfers • NSSA interscholastic profiles • Event information and history *impressions are based on a circulation of 91,950 x a pass -along rate of 6 readers other than the original recipient
2013 NSSA Contenders Guide
PRESENTED BY
2013 NSSA NATIONAL CHAMPIONSHIPS ONLINE ADVERTISING “Watch It Live” Ads Location: Surfingmagazine.com (Run of site & fixed) Size: 300x250, 160x600, 728x90, 670x100, 300x600 Creative: Watch It Live Flight dates: 6.28.13- 7.3.13 Impressions: 280,923 Location: GrindTV.com/SURF (Run of site) Size: 300x250, 160x600 Creative: Watch It Live Flight dates: 6.28.13- 7.3.13 Impressions: 16,996 Total Impressions : 297,919
Example: 728x90 Live Webcast ad on Surfing Magazine’s homepage
PRESENTED BY
2013 NSSA NATIONAL CHAMPIONSHIPS PRESS RELEASES Strategy: PR campaign leveraging media assets with readership, regional and national media outlets. • Sponsor brand inclusion in all publicity efforts for event press releases • Editorial HTML blasts distrubuted by Grind Media • Social Networking QTY: 2 Distribution: 3,312 Total Impressions: 6,624
PRESENTED BY
2013 NSSA NATIONAL CHAMPIONSHIPS SOCIAL MEDIA Live broadcast and on-beach activity socialized through Surfing Magazine and Grind Media channels throughout the event Surfing Magazine Facebook posts: 5 Potential impressions: 755,000 Surfing Magazine Instagram posts: 4 Potential impressions: 571,028 Surfing Magazine Twitter posts: 6 Potential impressions: 281,046 GrindTV Surf Twitter posts : 1 Potential impressions: 8,229
Total potential impressions: 1,615,303
Tweet from GrindTV Surf
Tweet from Surfing Magazine
Photos from Surfing’s Instagram
Surfing Magazine’s Facebook post
PRESENTED BY
2013 NSSA NATIONAL CHAMPIONSHIPS ONLINE COVERAGE
Surfline: 1,700,000+ impressions/month
PRESENTED BY
NSSA Feature on Surfing Magazine’s website
The NSSA broadcast and coverage reached a broad audience through Grind Media and affiliate partners. 1. Surfing Magazine and GrindTV Surf created content and drove viewers to the live NSSA webcast. 2. NSSA Live webcast launched from surfingmagazine.com/NSSA. 3. Original content and daily coverage (8 features total) was featured on Surfing Magazine’a website, the event’s primary media partner. 4. Affiliate web partners featured NSSA coverage. Promotion on Surfing Magazine homepage: 85, 000+ impressions /month
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NSSA webcast on Surfing’s website
Promotional editorial on GrindTV SURF: 5,000,000+ impressions /month
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2013 NSSA NATIONAL CHAMPIONSHIPS Surfingmagazine.com/NSSA
SURFINGMAGAZINE.COM/NSSA Surfing Magazine’s website featured a secttion dedicated to NSSA Nationals. On July 2nd and 3rd during the NSSA National Championships stories and ads pushed viewers from Surfing’s homepage to surfingmagazine.com/NSSA. A stream of the live webcast, video on demand, NSSA Instagram feed, as well as a stream of Surfing’s NSSA coverage. Surfingmagazine.com/NSSA Period: 7.2.13-7.3.13 Pageviews: 13,806 Unique pageviews: 8,768 Average time on page: 00:06:31
PRESENTED BY
2013 NSSA NATIONAL CHAMPIONSHIPS
PRESENTED BY
NSSA webcast on Surfing Magazine’s Website
LIVE WEBCAST The 2013 NSSA Nationals Webcast presented by Hurley delivered 20 hours of live coverage on the final two days of competition. A custom player was created to host the broadcast on Surfing Magazine’s website. The stream was optimized for both the web and mobile devices allowing friends and family to watch from anywhere in the world. 21 video packages were created to profile the top competitors, tell the NSSA story and recap the previous days of competition. Webcast Dates: July 2nd- July 3rd Webcast Location: Surfing Magazine’s website, NESN.com, and Oceanic Time Warner Cable TV Production: • 5 camera angles • Instant replays • Daily highlight show • Day 1-2 webcast highlight show • Graphics package (static/animated) • Hurley/ slat wood announcer backdrop Talent: • Peter Mel • Peter Townend • Saxon Boucher • Guest commentators
Advertising: • Commercial Placement Video Content: • 16 Athlete contender profiles • Explorer division highlights • Opening rounds of Open divisions highlights • Day 1 webcast highlights • Day 2 webcast highlights
NSSA Live webcast feed on NESN.com
Live feed of the NSSA webcast was streaming on Oceanic Time Warner Cable television
2013 NSSA NATIONAL CHAMPIONSHIPS WEBCAST PLAYER Custom player and scoring interface placed on the Surfing Magazine website. 752x593 webcast player features: • Live Scores • Results tab for previous heats and upcoming heats • Competition Schedule • NSSA Instagram feed • Hurley Phantom Fuse 2 Advertisement • VOD element on Surfingmagazine.com for one month • Additional value was provided with a dedicated NSSA blog and schedule of events below the live player on surfingmagazine. com/nssa
752x593, Live webcast player from Surfing Magazine’s website
PRESENTED BY
2013 NSSA NATIONAL CHAMPIONSHIPS
PRESENTED BY
WEBCAST METRICS PLAYS
UNIQUE PLAYS
DISPLAYS
AVG PLAYS PER USER
AVG MINS PER USER
HOURS DELIVERED
7.2.13
7,213
2,896
6,065
2.49
20.05
2,026.47
7.3.13
7,178
2,658
5,812
2.70
27.07
2,621.75
2013 TOTAL
14,391
5,554
11,877
2.59
23.56
4,648.22
2012 TOTAL
7,225
2,705
10,504
2.25
36.36
4,408
2013 % +/-
99.18% +
105.3% +
13% +
15.1% +
35.2% -
5.4% +
DAY 1 BREAKDOWN (7.2.13)
DAY 2 BREAKDOWN (7.3.13)
DEVICE
VIEWS
PERCENTAGE
DEVICE
VIEWS
PERCENTAGE
PC
5,075
83.68%
PC
4,632
79.70%
iPhone
599
9.88%
iPhone
754
12.97%
iPad
274
4.52%
iPad
314
5.40%
Linuxarmv71
107
1,76%
Linuxarmv71
100
1.71%
iPod
10
0.16%
iPod
13
0.22%
TOTAL
6,065
100%
TOTAL
5,813
100%
REGION
VIEWS
PERCENTAGE
REGION
VIEWS
PERCENTAGE
California, USA
2,997
49.41%
California, USA
2,950
50.76%
Florida, USA
492
8.11%
Hawaii, USA
452
7.78%
Hawaii, USA
393
6.48%
Florida, USA
421
7.24%
North Carolina, USA
208
3.43%
New Jersey, USA
150
2.58%
Barbados New Jersey, USA
191
3.15%
Barbados
112
1.93%
113
1.86%
North Carolina, USA
111
1.91%
Virginia, USA
107
1,76%
Texas, USA
105
1.81%
Texas, USA
95
1.57%
Virginia, USA
94
1.62%
1.50%
Georgia, USA
76
1.31% 1.19%
Massachusets, USA
91
South Carolina, USA
78
1.29%
New York, USA
69
Others
4,765
21.44%
Others
1,272
21.87%
TOTAL
6,065
100%
TOTAL
4,540
100%
2013 NSSA NATIONAL CHAMPIONSHIPS HURLEY COMMERCIAL SUMMARY
Hurley Hydration Nation
Hurley H20
Julian Wilson Fuse 2
Free to Roam Teaser
All commercial spots ran during the morning show and wrap up show as well as in commercial blocks between heats. Spot: Hurley H20 Length: 30 seconds Airs: 50 Spot: Hurley Hydration Nation Length: 60 seconds Airs: 45 Spot: Julian Wilson Fuse 2 Length: 28 seconds Airs: 40 Spot: Free to Roam Teaser Length: 30 seconds Airs: 40 Total commercial time: 108.6 minutes
PRESENTED BY
2013 NSSA NATIONAL CHAMPIONSHIPS GRAPHICS SUMMARY Graphics created for the 2013 webcast: • Lower third- small • Lower third- large • Announcer- 2 man • Announcer- 3 man • Heat draw • Heat winner • Surfer ID with timer • Heat clock • “Surfer Needs” graphic • Replay • Heat Recap • Full screen billboard graphic • Hurley corner logo • Branded bumpers
Replay graphic
Heat recap graphic
Heat winner graphic
Surfer score needs graphic
Full screen billboard graphic
Announcer, 2 man graphic
PRESENTED BY
2013 NSSA NATIONAL CHAMPIONSHIPS GRAPHICS SUMMARY NSSA Contender Profiles Mens 1. Kalani David 2. Taylor Clark 3. Josh Moniz 4. Hiroto Oohara 5. Knox Harris 6. Corey Howell 7. Nic Hdez 8. Cole Yamakawa 9. Kevin Schulz 10. Noah Schweizer 11. Jonah Carter 12. Daniel Glenn 13. Pat Schmidt 14. Breyden Taylor 15. Giogio Gomez 16. Kaimana Kinim Womens 1. Dax McGill 2. Frankie Harrer 3. Moana Jones 4. Mahina Maeda 5. Tia Blanco 6. Nikki Viesins 7. Emily Ruppert 8. Kylie Loveland 9. Bailey Nagy 10. Brisa Hennessy
Boys 1. Finn McGill 2. Eithan Osborne 3. Cole Houshmand 4. Nick Marshall 5. Barron Mamiya 6. Tyler Gunter 7. Stevie Pittman 8. Cole Alves 9. Noah Hill 10. Tommy Coleman 11. Devin Bruggemann 12. Robbie McCormick Juniors 1. Jake Marshall 2. Seth Moniz 3. Thelen Worrell 4. Griffin Colapinto 5. Imaikalani DeVault 6. Colt Ward 7. Elijah Gates 8. Takumi Yasui 9. John Mel 10. Luke Gordon 11. Noa Mizuno 12. Luke Marks 13. Nolan Rapoza 14. Colin DEveze 15. Micky Clarke 16. Kirk Weissinger
Surfing Magazine Contender Profile
PRESENTED BY
2013 NSSA NATIONAL CHAMPIONSHIPS VIDEO CONTENT SUMMARY
Contender Profile Video: Junior Contender Colt Ward
21 videos created to support the live broadcast. Pre-Production / Highlight video packages: • Pre-event teaser • Explorer division highlights • Opening rounds of Open division highlights • Day 1 Webcast Highlights • Day 2 Webcast Highlights NSSA Contender profile packages: Profiles: 30 seconds each Contenders featured: 1. Colt Ward 2. Dax McGill 3. Ethan Osborne 4. Finnigin McGill 5. Frankie Harrer 6. Griffin Colapinto 7. Jake Marshall 8. John Mel 9. Jonah Carter 10. Kevin Schulz 11. Nick Hernandez 12. Nick Marshall 13. Nikki Viesins 14. Taylor Clark 15. Tia Blanco 16. Tyler Gunter
Pre- Event Teaser
PRESENTED BY