2013 EVENT SUMMARY
THANK YOU FOR SUPPORTING THE 2013 O’NEILL COLDWATER CLASSIC INVITATIONAL!
2013 O’Neill Coldwater Classic Invitational Winner: Torrey Meister
EVENT INFO EVENT DATE: November 6, 2013 LOCATION: Steamer Lane, Santa Cruz, California 16 unsponsored surfers competed at Steamer Lane for an O’Neill Wetsuits sponsorship contract and $50,000 to travel the world in pursuit of qualifying for the World Championship Tour.
STATS TOTAL IMPRESSIONS: XX,XXX,XXX TOTAL VALUE: $ X,XXX,XXX • • • • • • • •
Print advertising impressions: 2,681,378 Online Advertising impressions: Website impressions: 40,779 Social impressions: 2,364,704 Online editorial impressions: 78,615 PR impressions: 255,853 Video content impressions: 40,639 (w/o new video) On-Site impresisions: 5,000
ADVERTISING In the two month period leading up to the O’Neill Coldwater Classic Invitational, an advertising campaign to build awareness and hype for the event ran in print and online. The campaign appeared in both SURFER and Surfing Magazines in event specific spreads. The event’s advertising campaign was represented online by banner ads and full site takeovers.
PRINT ADVERTISING TOTAL IMPRESSIONS: 1,984,339 TOTAL VALUE: $79,870 SURFER MAGAZINE
SURFING MAGAZINE
ISSUE: NOVEMBER, 54.11 SIZE: 2P/4C ON-SALE DATE: 9.24.13 IMPRESSIONS: 697,039*
ISSUE: DECEMBER, 49.12 SIZE: 2P/4C ON-SALE DATE: 10.15.13 IMPRESSIONS: 643,650** ISSUE: JANURARY, 50.1 SIZE: 2P/4C ON-SALE DATE: 11.12.13 IMPRESSIONS: 643,650**
*SURFER MAGAZINE IMPRESSIONS BASED ON A CIRCULATION OF 99,577 X A PASS-ALONG RATE OF 6 READERS OTHER THAN THE ORIGINAL RECIPIENT. **SURFING MAGAZINE IMPRESSIONS BASED ON A CIRCULATION OF 91,950 X A PASS-ALONG RATE OF 6 READERS OTHER THAN THE ORIGINAL RECIPIENT.
ASP NORTH AMERICA SPECIALTY EVENT
COLDWATER CLASSIC INVITATIONAL 2013 16 UN-SPONSORED SURFERS • WINNER TAKES ALL* • NOVEMBER 6-10, 2013
STEAMER LANE • SANTA CRUZ • CALIFORNIA ONEILL.COM/CWC
Photo: Ryan Craig
*$50,000 to travel the world and compete in the World Qualifying Series in pursuit of making the World Championship Tour.
O’NEILL COLDWATER CLASSIC INVITATIONAL EVENT PRINT AD
SURFER MAGAZINE | NOVEMBER
SURFING MAGAZINE | DECEMBER
SURFING MAGAZINE | JANUARY
PRINT ADVERTISING TOTAL IMPRESSIONS: 697,039* TOTAL VALUE: $28,458 SURFER MAGAZINE ISSUE: FEBUARY, 55.2 SIZE: 2P/4C ON-SALE DATE: 12.17.13 IMPRESSIONS: 697,039*
*SURFER MAGAZINE IMPRESSIONS BASED ON A CIRCULATION OF 99,577 X A PASS-ALONG RATE OF 6 READERS OTHER THAN THE ORIGINAL RECIPIENT.
O’NEILL COLDWATER CLASSIC INVITATIONAL EVENT PRINT AD
ONLINE ADVERTISING TOTAL IMPRESSIONS: 237,335 TOTAL VALUE: $3,750 SURFERMAG.COM
SURFLINE.COM
CREATIVE: VOTE SIZE: 160X600, 300X250, 728X90 FLIGHT DATES: 9.30.13- 10.6.13 IMPRESSIONS: 215,936
CREATIVE: VOTE SIZE: ??????? FLIGHT DATES: IMPRESSIONS:
CREATIVE: VOTE SIZE: TAKEOVER FLIGHT DATES: 9.30.13- 10.1.13 IMPRESSIONS: 21,399
EX: 728 X 90 “ VOTE” AD UNIT
EX: “VOTE” TAKEOVER ON SURFLINE.COM
ONLINE ADVERTISING TOTAL IMPRESSIONS: 1,023,118 TOTAL VALUE: $3,750 SURFERMAG.COM
GRINDTV.COM/SURF
CREATIVE: O’NEILL COLDWATER CLASSIC SIZE: 160X600, 300X250, 728X90 FLIGHT DATES: 10.24.13- 11.11.13 IMPRESSIONS: 450,006
CREATIVE: O’NEILL COLDWATER CLASSIC SIZE: 300X250, 160X600 FLIGHT DATES: 10.24.13- 11.11.13 IMPRESSIONS: 134,918
CREATIVE: O’NEILL COLDWATER CLASSIC SIZE: TAKEOVER FLIGHT DATES: 11.6.13- 11.10.13 IMPRESSIONS: 371,194
ASPNORTHAMERICA.COM CREATIVE: O’NEILL COLDWATER CLASSIC SIZE: 300X140 FLIGHT DATES: 11.6.13 APPROX. IMPRESSIONS: 67,000
EX 300 X 250 EVENT AD UNIT ON GRINDTV.COM/SURF
EX. 728 X 90 ANIMATED EVENT AD UNIT
ONLINE ADVERTISING TOTAL IMPRESSIONS: TOTAL VALUE: BANZAI BOWLS LOCATION: ONEILL.COM/CWC FLIGHT DATES: SIZE: 300X250, 960X450, 670X100 IMPRESSIONS:
*IMPRESSIONS ARE FROM START FLIGHT DATE - CURRENT (..13)
EX. BANZAI BOWLS AD UNITS ON O’NEILL COLDWATER CLASSIC INVITATIONAL WEBSITE
ONLINE ADVERTISING TOTAL IMPRESSIONS: TOTAL VALUE: WATERMANS LOCATION: ONEILL.COM/CWC FLIGHT DATES: SIZE: IMPRESSIONS:
*IMPRESSIONS ARE FROM START FLIGHT DATE - CURRENT (..13)
EX. WATERMANS AD UNITS ON O’NEILL COLDWATER CLASSIC INVITATIONAL WEBSITE
ONLINE ADVERTISING TOTAL IMPRESSIONS: TOTAL VALUE: SIERRA NEVADA BREWING CO. LOCATION: ONEILL.COM/CWC FLIGHT DATES: SIZE: IMPRESSIONS:
*IMPRESSIONS ARE FROM START FLIGHT DATE - CURRENT (..13)
EX. SIERRA NEVADA BREWING CO. AD UNITS ON O’NEILL COLDWATER CLASSIC INVITATIONAL WEBSITE
ONLINE ADVERTISING TOTAL IMPRESSIONS: TOTAL VALUE: FUTURES X JORDY LOCATION: ONEILL.COM/CWC FLIGHT DATES: SIZE: IMPRESSIONS:
*IMPRESSIONS ARE FROM START FLIGHT DATE - CURRENT (..13)
EX. FUTURES FINS AD UNITS ON O’NEILL COLDWATER CLASSIC INVITATIONAL WEBSITE
WEBSITE Fully branded event microsite featuring comprehensive coverage of the O’Neill Coldwater Classic Inviational launched from O’Neill.com/cwc. Event coverage including wildcard submission, wilcard voting page, video, photos, news, surfer profiles, and event info.
Wade Carmichael
WEBSITE TOTAL IMPRESSIONS: 40,779 PERIOD: 9.1.13-11.7.13 LOCATION: ONEILL.COM/CWC UNIQUE VISITORS: 27,023 PAGEVIEWS: 142,524 WEBSITE FEATURES AND CONTENT CONSTANT FEATURES- NAVIGATION BAR, EVENT INFO, CURRENT SANTA CRUZ CONDITIONS, #ONEILLCWC. HYPERLINKED SPONSOR FOOTER HOMEPAGE- ROTATING MANTLE WITH MOST RECENT NEWS STORIES, VIDEOS AND SPONSOR AD UNITS, LATEST VIDEO, NEWS AND PHOTO SECTIONS WILDCARD SUBMISSIONS- CONTESTANTS SUBMITTED WILDCARD VIDEOS TO THE WEBSITE, FANS VOTED ON THIER FAVORITES, WILCARD CONTEST RESULTS AND WINNER VIDEOS MADE PERMANENT ON THE SITE NEWS- LATEST O’NEILL AND COLDWATER CLASSIC INVITATIONAL NEWS STORIES PHOTO AND VIDEO- O’NEILL COLDWATER CLASSIC PHOTO AND VIDEO ARCHIVES SURFER PROFILES- HEADSHOT AND BIOGRAPHY OF EACH COMPETITOR
HOMEPAGE OF ONIELL.COM/CWC
ANALYTICS TOTAL IMPRESSIONS: 40,779 TOTAL PAGEVIEWS: 142,524 LOCATION: ONEILL.COM/CWC PERIOD: 9.1.13- 11.7.13 VISITS: 40,779 UNIQUE VISITORS: 27,023 AVERAGE TIME ON PAGE: 00:04:01 AVERAGE PAGES PER VISIT: 3.5
TOP 5 TRAFFIC SOURCES FOR ONEILL.COM/CWC 1. GOOGLE / ORGANIC ....... 20,922 2. DIRECT ......................... 5.496 3. SURFERMAG.COM .......... 2,969 4. FACEBOOK.COM ............. 2,122 5. YAHOO / ORGANIC ......... 1,349 NEW & RETURNING VISITOR BREAKDOWN
VISITS TO ONEILL.COM/CWC
SITE VISITS BY COUNTRY
WILDCARDS From 9.1.13 to 9.24.13 unsponsored surfers from around the world submitted one minute videos to the event website for the chance to be a wildcard in the 2013 O’Neill Coldwater Classic Invitational. A panel of judges then voted on the most qualified surfers from the 64 entries and chose eight competitors to move on to the public voting phase of the process. After the 8 surfers made it past the judges it was up to the public to decide who would recieve wildcards and the opportunity to surf for a one year sponsorship from O’Neill. 4,636 votes later, Quinn McCrystal, Billy Hopkins, Andrew Jacobson and Noi Kaulukukui were awarded wildcard entries in to the 2013 O’Neill Coldwater Classic Invitational.
Noi Kaulukukui
WILDCARD TOTAL VIDEOS SUBMITTED: 64 TOTAL VOTES: 4,636 WILCARD VOTES BREAKDOWN QUINN MCCRYSTAL: 24% OF VOTES BILLY HOPKINS: 19% OF VOTES ANDREW JACOBSON: 17% OF VOTES NOI KAULUKUKUI: 15% OF VOTES KILIAN GARLAND: 8% OF VOTES CHRIS FOSTER: 7% OF VOTES KALANI ROBB: 6% OF VOTES DYLAN GOODALE: 4% OF VOTES
WILDCARD SUBMISSION PAGE ON ONEILL.COM/CWC
WILCARD VOTING PAGE
SOCIAL Facebook, Twitter, and Instagram were used to create buzz abuot the 2013 O’Neill Coldwater Classic Invitaional and keep fans up to date with all of the action surrounding the event. Social media became especially important during the wildcard video voting process; athletes used social media to promote themselves and rally thier friends and family with the hopes of being votied into the contest. The hashtag #OneillCWC made it easy for fans to follow along, interact and share their O’Neill Coldwater Classic Invitational experiences on Twitter and Instagram. SURFER and other tittles under the GrindMedia umbrella used social media to push viewers back to the O’Neill Coldwater Classic website. From GrindMedia’s titles alone the event gained more than 2.3 million impressions socially.
SOCIAL TOTAL POSTS: 443 TOTAL POTENTIAL IMPRESSIONS: 2,364,704*
SURFER MAGAZINE FACEBOOK TOTAL POSTS: 4 TOTAL POTENTIAL IMPRESSIONS: 1,763,117* @SURFER_MAGAZINE TWITTER TOTAL TWEETS: 30 TOTAL POTENTIAL IMPRESSIONS: 292,920*
GRINDTV SURF FACEBOOK TOTAL POSTS: 3 TOTAL POTENTIAL IMPRESSIONS: 91,959 @GRINDTVSURF TWITTER TOTAL TWEETS: 26 TOTAL POTENTIAL IMPRESSIONS: 249,080 #ONEILLCWC ON TWITTER TOTAL TWEETS: 270
@SURFER_MAGAZINE INSTAGRAM TOTAL POSTS: 3 #ONEILLCWC ON INSTAGRAM TOTAL POTENTIAL IMPRESSIONS: 987,615* TOTAL POSTS: 107
*POTENTIAL IMPRESSIONS BASED ON TOTAL POSTS X TOTAL NUMBER OF FACEBOOK FANS, TWITTER FOLLLOWERS, OR INSTAGRAM FOLLOWERS (ACCOUNTS UNDER THE GRINDMEDIA UMBRELLA ONLY.)
EX. SURFER MAGAZINE FACEBOOK POST
EX. GRINDTV SURF TWEET
EX. SURFER MAGAZINE INSTAGRAM POST
ONLINE EDITORIAL The 2013 O’Neill Coldwater Classic Invitational recieved extensive coverage before, during and after the event. SURFER Magazine and GrindTV Surf were particularly active in creating online coverage of the O’Neill Coldwater Classic Invitational. Through GrindMedia’s network, coverage was able to reach a very broad audience and gain additional exposure and attention.
Chris Waring
ONLINE EDITORIAL TOTAL IMPRESSIONS: 78,615* GRINDTV.COM/SURF
SURFERMAG.COM
TOTAL PIECES: 7 TOTAL IMPRESSIONS: 58,433
TOTAL PIECES: 7 TOTAL IMPRESSIONS: 20,174
SURF.TRANSWORLD.NET
BUSINESS.TRANSWORLD.NET
TOTAL PIECES: 3
TOTAL PIECES: 3
*IMPRESSIONS AS OF 11.11.13 AND ARE ONLY FROM SURFERMAG.COM AND GRINDTV.COM/SURF
EX SURFER MAGAZINE ONLINE COVERAGE OF THE O’NEILL COLDWATER CLASSIC INVITATIONAL
ONLINE EDITORIAL FLOW STEP 1 O’NEILL COLDWATER CLASSIC INVITATIONAL EVENT CONTENT LAUNCHED FROM ONEILL.COM/CWC STEP 1
ORIGINAL CONTENT AND COVERAGE WAS CREATED BY SURFER MAGAZINE AND PUSHED VIEWERS BACK TO THE COLDWATER CLASSIC INVITIATIONAL WEBSITE.
STEP 1 CONTENT WAS THEN PICKED UP AND DISRIBUTED BY GRINDMEDIA’S WEBSITES STEP 1
GRINDMEDIA’ S WEB PARTNERS AND OTHER ONLINE MEDIA OUTLETS COVERED THE O’NEILL COLDWATER CLASSIC INVITATIONAL EXTENSIVELY.
ONEILL.COM/CW
4
3
SURFLINE.COM
TRANSWORLD.S
WC
SURF.NET
1
2
SURFERMAG.COM
3
GRINDTV.COM/SURF
VIDEO CONTENT Video packages were created as event coverage. The videos highlighted and brought attention to the event, its athletes and sponsors. All video packages featured branded sponsor logo graphics at the begining and end.
Hank Gaskell
VIDEO CONTENT TOTAL IMPRESSIONS: 40,639 TOTAL VIDEOS: 11 TOTAL VIDEO TIME: 12.51 MINUTES PROMOTIONAL VIDEOS • O’NEILL COLDWATER CLASSIC 2013 INVITATIONAL PREVIEW- 00:42- 2,959 VIEWS 1 MINUTE COLDWATER CLASSIC WILDCARD VIDEOS • • • • • • • •
ANDREW JACOBSON- 4,393 VIEWS BILLY HOPKINS- 4,468 VIEWS CHRIS FOSTER- 2.324 VIEWS DYLAN GOODALE- 1,571 VIEWS KALANI ROBB- 2,124 VIEWS KILIAN GARLAND- 2,181 VIEWS NOI KAULUKUKUI- 4,224 VIEWS QUINN MCCRYSTAL- 6,450 VIEWS
POST EVENT VIDEOS • 2013 COLDWATER CLASSIC INVITATIONAL HIGHLIGHTS- 02:40- 7,821 VIEWS • O’NEILL COLDWATER CLASSIC INVITATIONAL WRAP UP VIDEO
BRANDED BUMPER AT THE BEGINING AND END OF ALL VIDEO PACKAGES
O’NEILL COLDWATER CLASSIC PREVIEW VIDEO
O’NEILL COLDWATER CLASSIC HIGHLIGHT VIDEO
QUINN MCCRYSTAL WILDCARD VIDEO
NOI KAULUKUKUI WILDCARD VIDEO
ANDREW JACOBSON WILDCARD VIDEO
BILLY HOPKINS WILDCARD VIDEO
PUBLIC RELATIONS A targeted PR strategy leveraging SURFER media assets with readership and regional and national media outlets generated awareness for the O’Neill Coldwater Classic Invitational. Efforts included SURFER Magazine newsletter mentions, branded HTML email blasts distributed by SURFER, GrindMedia and KHPR and targeted local and regional media as well as surf industry newspapers and magazines.
PUBLIC RELATIONS TOTAL IMPRESSIONS: 255,853* QTY: 9* GRINDMEDIA INDUSTRY LIST: 900 SURFER INDUSTRY LIST: 2,879 SURFER NEWSLETTER LIST: 164,000 KHPR: 200 RELEASE SCHEDULE • • • • • • • • • •
9.3.13- EVENT ANNOUNCEMENT- PRESS RELEASE 9.12.13- O’NEILL COLDWATER CLASSIC - NEW FORMAT- NEWSLETTER MENTION 9.19.13- REMINDER TO SURFERS TO SUBMIT ENTRIES - PRESS RELEASE 9.30.13- FINALIST ANNOUNCEMENT AND VOTE CALL TO ACTION - PRESS RELEASE 10.14.13- FULL FIELD OF COMPETITORS ANNOUNCED - PRESS RELEASE 10.28.13- FORECAST RELEASE WITH FULL EVENT DETAILS - PRESS RELEASE 11.4.13 -INVITATIONAL WILL RUN 11/6 AND 11/7 - PRESS RELEASE 11.6.13- TORREY MEISTER WINS - PRESS RELEASE 11.15.13- INTERVIEW WITH TORREY MEISTER- NEWSLETTER MENTION NOVEMBER- DECEMBER 2014- UPDATES ON HOW THE WINNER IS DOING INCLUDING CONTESTS AND TRIPS - PRESS RELEASE
*QUANTITY AND IMPRESSIONS AS OF 11.15.13
EX. O’NEILL COLDWATER CLASSIC INVITATIONAL MENTION IN THE SURFER EMAIL NEWSLETTER
EX. O’NEIL COLDWATER CLASSIC INVITATIONAL PRESS RELEASE
ON-SITE Event sponsors were very well represented at the 2013 Coldwater Classic Invitational. Sponsor logos were on all marketing collateral and every sponsor was branded uniquely on-site at Steamer Lane.
O’Neill Coldwater Classic site, Santa Cruz, California
ON-SITE ESTIMATESD ATTENDANCE: 5,000 BANZAI BOWLS ON-SITE • • • • • • • • • •
BANZAI BOWLS TENT LOGO INCLUSION ON HEAT DRAW TENT WALL LOGO INCLUSION ON ALL EVENT BANNERS LOGO INCLUSION ON ALL DIRECTIONAL SIGNAGE LOGO INCLUSION ON EVENT JERSEYS LOGO INCLUSION ON ALL EVENT POSTERS BANZAI BOWLS TRUCK PARKED IN FRONT OF CONTEST SITE BANZAI BOWLS SERVED ALL DAY LOGO INCLUSION ON ALL KICK OFF PARTY SIGNAGE LOGO INCLUSION ON KICK OFF AND POST EVENT PARTY INVITATIONS
BANZAI BOWLS SET UP IN THE VENDOR AREA
CO-BRANDED HEAT DRAW
BANZAI BOWLS SERVING ACAI BOWLS
EVENT SPECTATORS ENJOYING BANZAI BOWLS
ON-SITE ESTIMATED ATTENDANCE: 5,000 FUTURES FINS ON-SITE • • LOGO INCLUSION ON ALL EVENT BANNERS • LOGO INCLUSION ON HEAT DRAW TENT WALL • LOGO INCLUSION ON ALL DIRECTIONAL SIGNAGE • LOGO INCLUSION ON EVENT JERSEYS • LOGO INCLUSION ON ALL EVENT POSTERS • LOGO INCLUSION ON ALL KICK OFF PARTY SIGNAGE • LOGO INCLUSION ON KICK OFF AND POST EVENT PARTY INVITATIONS • FUTURES FINS SOLD ON-SITE AT O’NEILL RETAIL BOOTH • FUTURES FINS GIVEAWAY WITH THE PURCHASE OF TWO COLDWATER CLASSIC T-SHIRTS AT THE RETAIL BOOTH
O’NEILL COLDWATER CLASSIC INVITATIONAL CONTEST SITE
CO-BRANDED EVENT BANNERS
CO-BRANDED HEAT DRAW
EVENT JERSEY
ON-SITE ESTIMATED ATTENDANCE: 5,000 WATERMANS ON-SITE • • • • • • • • •
SPONSOR TENT LOGO INCLUSION ON ALL EVENT BANNDERS & TENT WALLS LOGO INCLUSION ON ALL DIRECTIONAL SIGNAGE LOGO INCLUSION ON EVENT JERSEYS LOGO INCLUSION ON ALL EVENT POSTERS BANZAI BOWLS TRUCK PARKED IN FRONT OF CONTEST SITE BANZAI BOWLS SERVED ALL DAY LOGO INCLUSION ON ALL KICK OFF PARTY SIGNAGE LOGO INCLUSION ON KICK OFF AND POST EVENT PARTY INVITATIONS
O’NEILL COLDWATER CLASSIC INVITATIONAL CONTEST SITE
CO-BRANDED EVENT BANNERS
CO-BRANDED HEAT DRAW
EVENT JERSEY
ON-SITE ESTIMATED ATTENDANCE: 5,000 O’NEILL ON-SITE • • • • • • • • • • • • •
O’NEILL CONTEST STRUCTURE LOGO INCLUSION ON ALL EVENT BANNERS CO-BRANDED HEAT DRAW BANNER LOGO INCLUSION ON ALL DIRECTIONCAL SIGNAGE LOGO INCLUSION ON EVENT JERSEYS LOGO INCLUSION ON ALL EVENT POSTERS O’NEILL BANNERS ON FENCING ON-SITE O’NEILL FEATHER BANNERS SUROUNDING CONTEST AREA O’NEILL TRUCKS PARKED IN FRONT OF CONTEST AREA BRANDED O’NEILL TROPHY WETSUIT FOR EVENT WINNER FULLY BRANDED ATHLETE AND VIP AREA BRANDED PARKING PASSES LOGO INCLUSION ON KICK OFF AND POST EVENT PARTY INVITATIONS
O’NEILL BRANDED CONTEST SITE
O’NEILL STORE AT STEAMER LANE
CO-BRANDED HEAT DRAW
O’NEILL BRANDED CONTEST SITE
ON-SITE ESTIMATED ATTENDANCE: 5,000 SIERRA NEVADA ON-SITE • • • • • • • • • • • • •
SIERRA NEVADA TENT LOGO INCLUSION ON ALL EVENT BANNERS & TENT WALLS LOGO INCLUSION ON ALL DIRECTIONAL SIGNAGE LOGO INCLUSION ON EVENT JERSEYS LOGO INCLUSION ON ALL EVENT POSTERS SIERRRA NEVADA KEGS AT BOTH THE KICK OFF AND POST EVENT PARTIES SIERRA NEVADA FOR WINNER AND 2ND PLACE FINISHER AT AWARDS CEREMONY SIERRRA NEVADA BRANDED WAX IN ATHLETE AREA SIERRA NEVADA BRANDED CHAPSTICK IN ATHLETE AREA SIERRA NEVADA BRADING AT KICK OFF PARTY LOGO INCLUSION ON ALL KICK OFF PARTY SIGNAGE LOGO INCLUSION ON KICK OFF AND POST EVENT PARTY INVITATIONS SIERRA NEVADA 6 PACKS DISTRIBUTED TO ALL COMPETITOR, SPONSOR AND STAFF HOTEL ROOMS
WINNER TORREY MEISTER AND SECOND PLACE FINISHER WADE CARMICHAEL CELEBRATING WITH SIERRA NEVADA
CO-BRANDED EVENT BANNERS
SIERRA NEVADA TENT SET UP IN THE VENDOR AREA
EVENT JERSEY
PRIZE PACKS TOTAL PACKS: 16 PRIZE PACKS WERE DISTRUBUTED TO ALL COMPETITOR HOTEL ROOMS TO WELCOME THEM TO THE HOTEL PARADOX AND THE 2013 O’NEILL COLDWATER CLASSIC INVITATIONAL. PRIZE PACK CONTENTS • • • • • •
O’NEILL PSYCHO 1 WETSUIT O’NEILL SWEATSHIRT O’NEILL BEANIE O’NEILL CHANGING TOWEL O’NEILL BACKPACK CUSTOM O’NEILL COLDWATER CLASSIC FUTURES FINS (2 SETS PER COMPETITOR) • 6 PACK OF SIERRA NEVADA • SURFER MAGAZINE PHOTO ANNUAL
PRIZE PACK SETUP IN COMPETITOR ROOM AT THE HOTEL PARADOX
THANK YOU
2013 Champion Torrey Meister and second place finisher Wade Carmichael