P R E S E N T E D
B Y
EVENT SUMMARY
S
TATS
DATE: September 26,2013 Location: Casino San Clemente, San Clemente, California Attendance: 300
TOTAL IMPRESSIONS: 840,993 TOTAL VALUE: $140,632.93 Print advertising impressions: 30,000 Online advertising impressions: 394,836 Microsite Impressions: 101,479 Potential social Impressions: 188,125* Online editorial impressions: 37,648 PR impressions: 22,300 Video content impressions: 4,855 Print editorial: 60,000 On-site impressions: 1,750
The following pages highlight the marketing, promotional and editorial efforts put forth by the SUP the Magazine team to ensure value for the vital sponsors of the SUP Awards.
RESULTS Top Male Paddlers:
Top Female Paddlers:
1. Kai Lenny
1. Annabel Anderson
2. Slater Trout
2. Nicole Pacelli
3. Connor Baxter
3. Candice Appleby
Movie of the Year: STAND Expedition of the Year: Expedition Florida 500 Top Philanthropic Effort: SEA Paddle NYC SUP Magazine Lifetime Achievement: Laird Hamilton Female Performance of the Year: Annabel Anderson Male Performance of the Year: Danny Ching Female Rookie of the Year: Izzi Gomez Male Rookie of the Year: Mo Freitas
ADVERTISING
P
RINT ADVERTISING TOTAL IMPRESSIONS:30,000* TOTAL VALUE: $4,866 Creative: Voting Promotion/ Event Ad Issue: Gear Guide ‘13 Size: 2P/4C On- Sale: 6.4.13
In the four month period leadng up to the 3rd annual SUP Awards an advertising campaign that focused on voting promotion and event awareness launched in print and online. The 2013 SUP Awards presented by Body Glove ads appeared in SUP the Mag.
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P R E S E N T E D
B Y
Vo t i n g s t a r t s J u l y 15 t h a t S U PAw a r d s . c o m
SUP the Mag Gear Guide
SUP Awards Vote Print Ad,
O
NLINE ADVERTISING TOTAL IMPRESSIONS: 304,552 TOTAL VALUE: $3,046 Creative: Vote Now Location: SUPtheMag.com Flight dates: 7.8.13 - 9.1.13 Size: 300x250 Creative: Vote Now Location: GrindTV.com Flight dates: 7.8.13 - 9.1.13 Size: 300x250, 160x600 Creative: Vote Now Location: GrindTV.com/OUTDOOR Flight dates: 7.8.13 - 9.1.13 Size: 300x250, 160x600
The campaign was represented online by ad units that built awareness for SUP Awards voting on SUPtheMag.com, GrindTV.com and GrindTV.com/OUTDOOR.
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EX 300x250 Vote ad unit on SUPtheMag.com
EX. 160x600 Vote ad unit
O
NLINE ADVERTISING TOTAL IMPRESSIONS: 8,023 TOTAL VALUE: $3,000 Creative: Results Location: SUPtheMag.com Flight dates: 10.1.13- 10.3.13 Size: Full page takeover
Part of the online aspect of the ad campaign for SUP Awards took place after the event. A full page takeover of SUP the Mag’s website launched after the show to promote the results and content from the night.
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SUP Awards page takeover on SUP the Mag’s homepage
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NLINE ADVERTISING Total impressions: 18,212 Total value: $1,275 Creative: Natural Vines Recipe for Happiness Location: SUPawards.com Flight dates: 7.23.13 - 7.1.14 Size: 300x250 (animated) , 728x90 (animated)
Natural Vines ad units were rotated with other co-sponsor ad units throughout the SUP Awards microsite housed on SUPtheMag.com.
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EX Natural Vines 300x250 ad unit on the SUP Awards site homepage
EX Natural Vines Recipe for Happiness 728x90 animated ad unit
MICROSITE
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M
ICROSITE
Total impressions: 101,479 Total value: $20,000 Flight dates: 7.1.13 - 10.2.13 Location: SUPawards.com
A dedicated event microsite (SUPawards.com) on SUPtheMag.com featured a landing page, voting page, archival content, event info, and comprehensive coverage of the 2013 SUP Awards including: photo, video, results, news, and more. Microsite features: • SUP Awards homepage with scrolling news ticker • Voting page
• About the SUP Awards • Sponsors page • Facebook, Twitter,
• Results
Instagram and RSS buttons
• 2012 Results
on the homepage
• 2011 Results • Photo • 2012 photos • #SUPawards on Instagram • Video • 2012 video • Info page • News page
• #SUPawards Instagram feed on the homepage • @SUPtheMag Twitter feed on SUPawards.com homepage • SUP the Mag Facebook feed on homepage • Constant hyperlinked sponsor footer
*Impressions from site launch date (7.1.13) to current ( 10.2 .13)
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SUPawards,com homepage
MICROSITE
Vote page on the SUP Awards microsite
News page on the SUP Awards mirosite
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SUP Awards video page
Photo archive on the microsite
M
ICROSITE Metrics Total Impressions: 101,479 Total value: $20,000 Flight dates: 7.1.13 - 10.2.13 Location: SUPawards.com Unique pageviews: 72,818 Average time on page: 01:28
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2013 vs 2012 2013
2012
% +/-
Pageviews
101,479
32,802
+ 209.3%
Unique Pageviews
72,818
25,196
+ 189%
Top 10 most viewed pages PAGE
VIEWS
Vote for top 3 Males
30,639
Vote for Top 3 Females
11,532
SUP AWards Home
8,109
VOTE
7,125
Top Expedition Vote
5,861
Movie of the Year vote
3,895
Top Philanthropic Effort vote
2,677
SUP AWards Release
2,120
About Kai Lenny
1,839
About Slater Trout
1,418
EDITORIAL
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P
RINT EDITORIAL TOTAL IMPRESSIONS: 30,000 TOTAL VALUE: $19,464* Issue: Summer 2013 Size: 3/4 page On-Sale: 6.25.13
A 2013 SUP Awards event announcement appeared in the Summer issue of SUP the Mag. The editorial featured a photo of last year’s event and a write up about the 2013 show.
*Editorial value is based on 4x full page advertising rate
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SUP Awards event announcement in the Summer 2013 issue of SUP the Mag
P
RINT EDITORIAL TOTAL IMPRESSIONS: 30,000 TOTAL VALUE: $20,928* Issue: Winter 2013 Size: Full Spread On-Sale: 12.10.13
The 2013 SUP Awards presented by Body Glove will appear in the Winter 2013 issue of SUP the Mag. Photos and a story about the event will be documented for SUP the Mag’s loyal readership.
*Editorial value is based on 4x full page advertising rate
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SUP Awards 2012 full spread in SUP the Mag. SUP Awards 2013 presented by Body Glove set to appear in the WInter issue of SUP the Mag.
O
NLINE EDITORIAL Total SUP the MAG Online editorial: 21 TOTAL Grind TV Online editorial: 1 TOTAL IMPRESSIONS:37,648
SUP the Magazine kept fans informed with online editorial before, during and after the event. The 2013 SUP Awards were covered extensively across the internet. A Google search for the “2013 SUP Awards� generates more than 70,300 results among them is coverage from Transworld Business, Surfline, and more.
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EX SUP Awards coverage from SUPthemag.com
EX GrindTV.com SUP AWards coverage
SOCIAL
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S
OCIAL
Total potential impressions: 188,125 Total SUP the Mag potential impressions: 165,266 SUP the Mag Facebook posts: 11 Total impressions:45,422 @SUPtheMag Tweets:26 Total Potential impressions: 110,734* @SUPtheMag Instagram posts: 5 Total potential impressions: 9,110* #SUPawards Twitter posts: 32 Total potential impressions: 4,259* #SUPawards Instagram posts: 93 Total potential impressions: 18,600*
Begining in July, Facebook, Twitter, and Instagram were used by SUP the Mag to create buzz about the third annual SUP Awards. Social media played an important role in promoting this year’s event. The hashtag #SUPawards made it easy for athletes, sponsors, SUP the Magazine, and fans of the sport to share their SUP Awards experiences with eachother and the world. The SUP Awrards gained over 165,000 impressions socially.
*Impressions based on total followers on social platform x posts on each respective platform **potential impressions based on total posts x average number of followers on Twitter or Instagram
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@SUPthemag Instagram post
Women’s #3 Candice Appleby’s Instagram
SUP the Mag urged Facebook fans to vote for the SUP Awards
@SUPthemag live Tweeted the night to over 4,000 Twitter followers
VIDEO CONTENT
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V
IDEO CONTENT TOTAL IMPRESSIONS: 4,855 Total video packages: 24 Total video time: 1.8 hours
Video Packages:
Backstage Interview VIdeos:
• Female Performance of the Year- 03:18
• Movie of the Year- 03:31
• #1 Female- 02:51
• Male #1 & Male #2- 06:20
• #2 Female- 02:32
• Female #2- 02:37
• Female Rookie of the Year- 02:34
• Laird Hamilton- 04:40
• Movie of the Year- 06:58
• Top Philanthropic Effort- 02:44
• #3 Female- 06:01
• Male Rookie of the Year- 03:01
• Lifetime Acheivement Award- 17:32
• Top Expedition- 02:55
• #1 Male- 03:09
• Female Rookie of the Year- 01:44
• #2 Male- 03:24
• Male #3- 02:32
• Male Performance of the Year- 02:42
• Female #3- 02:29
• Top Philanthropic Effort- 07:56
• Female #1- 04:07
• Expedition of the Year- 11:36 • Male Rookie of the Year- 02:28 • #3 Male- 04:22
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Lifetime Acheivement Award- 17:32
Male Performance of the Year- 02:42
Top Philanthropic Effort- 07:56
#1 Male- 03:09
Male Rookie of the Year- 02:28
Female Performance of the Year- 03:18
PUBLIC RELATI
IONS
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P
UBLIC RELATIONS TOTAL IMPRESSIONS: 22,300 Total releases: 3 Total newsletter mentions: 2
A PR campaign leveraging SUP the Mag media assets with readership and regional and national media outlets. Newsletter Distribution: 9,500
Press Releases
GrindMedia Industry distribution: 900
8.14.13- Voting open for all categories
KHPR distribution: 200
9.9.13- Voting Ends Wednesday 9.27.13- Event recap/ results
• Sponsor brand inclusion on all publicity efforts • Editorial HTML balsts distributed by GrindMedia • Social networking
Newsletter Mentions: 8.22.13- Voting Open! 9.5.13- VotingeEnds Wednesday
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EX Newsletter mention- SUP Awards voting open
EX Press Release- SUP Awards recap and results
ON-SITE
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O
N-SITE BRANDING Attendance: 350 Estimated impressions: 1,750
Collateral: Co-branded event banners in red carpet and cocktail areas (4) Co-branded directional signage (1) Co-branded vertical pillar banners (2) Co-branded stage backdrop (1) Co-branded bar backdrops (2) Sponsor gobos on venue walls Co-branded media wall, photo backdrop (1) Event hats (300) Thank you poster (6) Co-branded Top Philanthropic Effort jumbo check (1) Co-branded wristband (500) Co-branded table reserved signs (32) Co-branded social cards (40) Mic Flags (2) Rotating sponsor logos on ballroom screensavers Co-branded digital event invitation Event sponsors were very well represented at the 2013 SUP Awards. Sponsor logos were on all marketing collateral and every sponsor was branded uniquely throughout the Casino San Clemente.
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Entrance to the Casino San Clemente
The 2013 SUP Awards
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Izzi Gomez and friends posing in front of the media wall on the red carpet
Natural Vines logo on the ballroom screens
Thank you!
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