CANADA'S PREMIER NATIONAL GROCERY MAGAZINE
2016 Media Kit
PEOPLE • PRODUCTS • PROMOTION • PASSION
WELCOME TO CANADA'S PREMIER NATIONAL GROCERY MAGAZINE The grocery landscape in Canada is undergoing dramatic change and Grocery Business magazine’s mandate is focused on helping retailers and CPG companies understand these new challenges by providing the latest ideas, cutting edge information and industry insight.
WHY HAS GROCERY BUSINESS MAGAZINE QUICKLY BECOME AN INDUSTRY MUST-READ? EDITORIAL LEADERSHIP Complementing our cutting edge editorial, Grocery Business features distinguished columnists such as Perry Caicco, CIBC World Markets and well respected industry veteran, Michael Marinangeli. Other regular columnists include contributions from Nielsen, Ipsos Reid, NPD Group and BrandSpark.
OUR INDUSTRY PARTNERS
2
DESIGN LEADERSHIP: Designed by an award winning graphics team, Grocery Business is printed on heavy, high quality, matte stock, in an oversized format that ensures the reader is fully engaged in the experience.
INDUSTRY LEADERSHIP: With many decades of experience serving the grocery industry in Canada, the Grocery Business team has the vision and experience to offer readers an exciting and fresh view of their business; all presented in a stimulating, action-oriented environment for the advertiser. Grocery Business is the must-read publication of the industry.
GREAT CIRCULATION & READERSHIP
GREAT
RESULTS
CANADA’S MOST COMPREHENSIVE GROCERY CIRCULATION CIRCULATION STATEMENT - AUGUST 2015
GEOGRAPHICAL ANALYSIS
Total Average Qualified Circulation 19,045
Total Average Qualified Circulation 19,040
Grocery Stores
YT 29
9,907
Wholesaler/Brokers/Mfg.
NT 43
4,072
NU 28
Drug Channel
2,242
NB 475
BC 2,480
NL 426
AB 1,947
Co-operative Stores
1,107
SK 1,027
Mass Merchandisers
922
Others Allied to the field Convenience/Variety Stores Government/Food Agencies
Foreign 176
MB 766 ON 7,328
537 153 105
QC 3,497
PEI 126
NS 697
TOTAL CIRCULATION Grocery Business
19,045
TOTAL CIRCULATION TO GROCERY STORES, COOPS, WHOLESALERS/BROKERS/MFG. Grocery Business
4
Canadian Grocer
17,000
Grocery Business delivers 12% more
Canadian Grocer
15,056 11,129
Grocery Business delivers 35.6%
more
FULL PAGE RATE
COST PER THOUSAND
Grocery Business Canadian Grocer Grocery Business is 33.3%
$6,990 $9,318
less cost
Grocery Business Canadian Grocer Grocery Business is 49.3%
$367.03 $548.12
more cost efficient
5
Ad Material Specifications Double Page Spread*
Trim Size: 8” x 10.875” With Bleed: 18.5” x 11.375” Type Safety Area: 17” x 9.875” Non-Bleed Ad Size: 17” x 9.875”
Full Page
Trim Size: 9” x 10.875” With Bleed: 9.5” x 11.375” Type Safety Area: 8” x 9.875” Non-Bleed Ad Size: 8” x 9.875”
2/3 Page Vertical
Trim Size: 5.5” x 10.875” With Bleed: 5.75” x 11.375” Type Safety Area: 5” x 9.875” Non-Bleed Ad Size: 5” x 9.875”
1/2 Island
Trim Size: 4.75” x 7.625” With Bleed: 5.625” x 8.625” Type Safety Area: 4.5” x 7.25” Non-Bleed Ad Size: 4.5” x 7.25”
1/2 Horizontal
Trim Size: 9” x 5.375” With Bleed: 9.5” x 5.625” Type Safety Area: 8” x 4.875” Non-Bleed Ad Size: 8” x 4.875”
Photos:
300 dpi, CMYK mode. Maximum density should not exceed 300.
File Formats Accepted:
EPS, PDF X1, Tiff, JPG. Preferred format is PDF X1 with fonts embedded or outlined plus all pictures saved.
Colours:
CMYK colours only. NO PANTONE COLOURS.
Rich Blacks:
Use 100K combined with 40C to provide rich black.
Trapping:
Do not perform trapping. Printer will perform trapping.
Proof:
6
Specifications for Web Offset Publications (SWOP) certified colour proof is required. Proofs should be at 100% size of file submitted, and include bleeds and trims. Grocery Businessmagazine will not be responsible for colour or any other deviation from original file without a SWOP colour proof supplied by advertiser.
Advertising Rates
1/2 Vertical
Format
Trim Size: 4.375” x 10.875” With Bleed: 4.625” x 11.375” Type Safety Area: 3.875” x 9.875” Non-Bleed Ad Size: 3.875” x 9.875”
1/3 Page Vertical
Trim Size: 3.187” x 10.875” With Bleed: 3.437” x 11.375” Type Safety Area: 2.687” x 9.865” Non-Bleed Ad Size: 2.687” x 9.875”
1/3 Square
Trim Size: 5.5” x 5.125” With Bleed: 5.75” x 5.375” Type Safety Area: 5” x 4.625” Non-Bleed Ad Size: 5” x 4.625”
1/4 Horizontal
Trim Size: 9” x 2.625” With Bleed: 9.5” x 2.875” Type Safety Area: 8” x 2.125” Non-Bleed Ad Size: 8” x 2.125”
1/4 Square
Trim Size: 4.375” x 5.375” With Bleed: 4.625” x 5.625” Type Safety Area: 3.875” x 4.875” Non-Bleed Ad Size: 3.875” x 4.875”
Marketplace Ad
Trim Size: 3.9” x 2.75” With Bleed: 4.4” x 3.25” Type Safety Area: 3.4” x 2.25” Non-Bleed Ad Size: 3.4” x 2.25” Artwork is provided by Grocery Business (Includes writing and design)
Trim Size: 9” x 10.875”
File Requirement: PDF X1 with fonts embedded or outlined plus all pictures saved in CMYK.
Other sizes available upon request
*For advertising spreads, please leave 0.375” type safety on either side of the gutter
Delivery Procedures:
Files can be delivered electronically to our secure server. Please contact Dan Bordun at danbordun@grocerybusiness.ca to get your user name and password.
Online Specifications:
• Leaderboard: 728 x 90 pixels • Rectangle: 300 x 250 pixel • Ad material can be images (PNG, GIF, Animated GIF or JPG) and should be optimized for the web at 96 DPI. • Banners can also consist of what is termed ‘3 party agency code’. • With the exception of 3rd party agency code, the URL (i.e. link) that the banner links to must also be supplied. With 3rd party agency code, the URL is incorporated in the code • Flash banners can also be used but must be prepared as per Adobe’s instructions found at http://www.adobe.com/resources/ richmedia/tracking/designers_guide/
1X
3X
6X
Double Page Spread
$13,200
$12,700
$12,300
Full Page
$6,990
$6,690
$6,350
2/3 Page
$6,150
$5,950
$5,700
1/2 Page Island
$5,850
$5,600
$5,400
1/2 Page Horizontal/Vertical
$5,600
$5,400
$5,200
1/3 Page
$4,100
$3,900
$3,750
1/4 Page
$2,990
$2,890
$2,790
1/6 Page (Marketplace)
$2,300
$2,200
$2,100
Outside Back Cover
$10,000
$9,600
$9,300
Inside Front Cover
$9,050
$8,700
$8,300
Inside Back Cover
$8,050
$7,700
$7,400
Inside Front Cover Spread
$17,200
$16,500
$15,800
LxW (pixels)
Price
728 x 90 300 x 250
$295/per week or $1,075/per month
1 Week
4 Weeks
Leaderboard
$750
$2,750
Box
$600
$2,000
Special Positioning
Online Rates Leaderboard Banner Rectangle Box
e-Newsletter Rates
Exclusive Single e-Blast $2,375 Regional Rates are available please contact Publisher for pricing.
PEOPLE • PRODUCTS • PROMOTION • PASSION
7
CANADA’S
PREMIER NATIONAL
GROCERY
A better Reach A better Read A better Value
MAGAZINE grocerybusiness.ca
To reach retailers through Grocery Business magazine contact: Dan Bordun • 416-817-5278 • DanBordun@grocerybusiness.ca Karen James • 416-561-4744 • KarenJames@grocerybusiness.ca Kevin Smith • 416-569-5005 • KevinSmith@grocerybusiness.ca