Grocery Business 2016 Media Kit

CANADA'S PREMIER NATIONAL GROCERY MAGAZINE

2016 Media Kit

PEOPLE • PRODUCTS • PROMOTION • PASSION

WELCOME TO CANADA'S PREMIER NATIONAL GROCERY MAGAZINE The grocery landscape in Canada is undergoing dramatic change and Grocery Business magazine’s mandate is focused on helping retailers and CPG companies understand these new challenges by providing the latest ideas, cutting edge information and industry insight.

WHY HAS GROCERY BUSINESS MAGAZINE QUICKLY BECOME AN INDUSTRY MUST-READ? EDITORIAL LEADERSHIP Complementing our cutting edge editorial, Grocery Business features distinguished columnists such as Perry Caicco, CIBC World Markets and well respected industry veteran, Michael Marinangeli.

Other regular columnists include contributions from Nielsen, Ipsos Reid, NPD Group and BrandSpark.

OUR INDUSTRY PARTNERS

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DESIGN LEADERSHIP: Designed by an award winning graphics team, Grocery Business is printed on heavy, high quality, matte stock, in an oversized format that ensures the reader is fully engaged in the experience.

INDUSTRY LEADERSHIP: With many decades of experience serving the grocery industry in Canada, the Grocery Business team has the vision and experience to offer readers an exciting and fresh view of their business; all presented in a stimulating, action-oriented environment for the advertiser.

Grocery Business is the must-read publication of the industry.

GREAT CIRCULATION & READERSHIP

GREAT

RESULTS

CANADA’S MOST COMPREHENSIVE GROCERY CIRCULATION CIRCULATION STATEMENT - AUGUST 2015

GEOGRAPHICAL ANALYSIS

Total Average Qualified Circulation 19,045

Total Average Qualified Circulation 19,040

Grocery Stores

YT 29

9,907

Wholesaler/Brokers/Mfg.

NT 43

4,072

NU 28

Drug Channel

2,242

NB 475

BC 2,480

NL 426

AB 1,947

Co-operative Stores

1,107

SK 1,027

Mass Merchandisers

922

Others Allied to the field Convenience/Variety Stores Government/Food Agencies

Foreign 176

MB 766 ON 7,328

537 153 105

QC 3,497

PEI 126

NS 697

TOTAL CIRCULATION Grocery Business

19,045

TOTAL CIRCULATION TO GROCERY STORES, COOPS, WHOLESALERS/BROKERS/MFG. Grocery Business

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Canadian Grocer

17,000

Grocery Business delivers 12% more

Canadian Grocer

15,056 11,129

Grocery Business delivers 35.6%

more

FULL PAGE RATE

COST PER THOUSAND

Grocery Business Canadian Grocer Grocery Business is 33.3%

$6,990 $9,318

less cost

Grocery Business Canadian Grocer Grocery Business is 49.3%

$367.03 $548.12

more cost efficient

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Ad Material Specifications Double Page Spread*

Trim Size: 8” x 10.875” With Bleed: 18.5” x 11.375” Type Safety Area: 17” x 9.875” Non-Bleed Ad Size: 17” x 9.875”

Full Page

Trim Size: 9” x 10.875” With Bleed: 9.5” x 11.375” Type Safety Area: 8” x 9.875” Non-Bleed Ad Size: 8” x 9.875”

2/3 Page Vertical

Trim Size: 5.5” x 10.875” With Bleed: 5.75” x 11.375” Type Safety Area: 5” x 9.875” Non-Bleed Ad Size: 5” x 9.875”

1/2 Island

Trim Size: 4.75” x 7.625” With Bleed: 5.625” x 8.625” Type Safety Area: 4.5” x 7.25” Non-Bleed Ad Size: 4.5” x 7.25”

1/2 Horizontal

Trim Size: 9” x 5.375” With Bleed: 9.5” x 5.625” Type Safety Area: 8” x 4.875” Non-Bleed Ad Size: 8” x 4.875”

Photos:

300 dpi, CMYK mode. Maximum density should not exceed 300.

File Formats Accepted:

EPS, PDF X1, Tiff, JPG. Preferred format is PDF X1 with fonts embedded or outlined plus all pictures saved.

Colours:

CMYK colours only. NO PANTONE COLOURS.

Rich Blacks:

Use 100K combined with 40C to provide rich black.

Trapping:

Do not perform trapping. Printer will perform trapping.

Proof:

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Specifications for Web Offset Publications (SWOP) certified colour proof is required. Proofs should be at 100% size of file submitted, and include bleeds and trims. Grocery Businessmagazine will not be responsible for colour or any other deviation from original file without a SWOP colour proof supplied by advertiser.

Advertising Rates

1/2 Vertical

Format

Trim Size: 4.375” x 10.875” With Bleed: 4.625” x 11.375” Type Safety Area: 3.875” x 9.875” Non-Bleed Ad Size: 3.875” x 9.875”

1/3 Page Vertical

Trim Size: 3.187” x 10.875” With Bleed: 3.437” x 11.375” Type Safety Area: 2.687” x 9.865” Non-Bleed Ad Size: 2.687” x 9.875”

1/3 Square

Trim Size: 5.5” x 5.125” With Bleed: 5.75” x 5.375” Type Safety Area: 5” x 4.625” Non-Bleed Ad Size: 5” x 4.625”

1/4 Horizontal

Trim Size: 9” x 2.625” With Bleed: 9.5” x 2.875” Type Safety Area: 8” x 2.125” Non-Bleed Ad Size: 8” x 2.125”

1/4 Square

Trim Size: 4.375” x 5.375” With Bleed: 4.625” x 5.625” Type Safety Area: 3.875” x 4.875” Non-Bleed Ad Size: 3.875” x 4.875”

Marketplace Ad

Trim Size: 3.9” x 2.75” With Bleed: 4.4” x 3.25” Type Safety Area: 3.4” x 2.25” Non-Bleed Ad Size: 3.4” x 2.25” Artwork is provided by Grocery Business (Includes writing and design)

Trim Size: 9” x 10.875”

File Requirement: PDF X1 with fonts embedded or outlined plus all pictures saved in CMYK.

Other sizes available upon request

*For advertising spreads, please leave 0.375” type safety on either side of the gutter

Delivery Procedures:

Files can be delivered electronically to our secure server. Please contact Dan Bordun at danbordun@grocerybusiness.ca to get your user name and password.

Online Specifications:

• Leaderboard: 728 x 90 pixels • Rectangle: 300 x 250 pixel • Ad material can be images (PNG, GIF, Animated GIF or JPG) and should be optimized for the web at 96 DPI. • Banners can also consist of what is termed ‘3 party agency code’.

• With the exception of 3rd party agency code, the URL (i.e. link) that the banner links to must also be supplied. With 3rd party agency code, the URL is incorporated in the code • Flash banners can also be used but must be prepared as per Adobe’s instructions found at http://www.adobe.com/resources/ richmedia/tracking/designers_guide/

1X

3X

6X

Double Page Spread

$13,200

$12,700

$12,300

Full Page

$6,990

$6,690

$6,350

2/3 Page

$6,150

$5,950

$5,700

1/2 Page Island

$5,850

$5,600

$5,400

1/2 Page Horizontal/Vertical

$5,600

$5,400

$5,200

1/3 Page

$4,100

$3,900

$3,750

1/4 Page

$2,990

$2,890

$2,790

1/6 Page (Marketplace)

$2,300

$2,200

$2,100

Outside Back Cover

$10,000

$9,600

$9,300

Inside Front Cover

$9,050

$8,700

$8,300

Inside Back Cover

$8,050

$7,700

$7,400

Inside Front Cover Spread

$17,200

$16,500

$15,800

LxW (pixels)

Price

728 x 90 300 x 250

$295/per week or $1,075/per month

1 Week

4 Weeks

Leaderboard

$750

$2,750

Box

$600

$2,000

Special Positioning

Online Rates Leaderboard Banner Rectangle Box

e-Newsletter Rates

Exclusive Single e-Blast $2,375 Regional Rates are available please contact Publisher for pricing.

PEOPLE • PRODUCTS • PROMOTION • PASSION

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CANADA’S

PREMIER NATIONAL

GROCERY

A better Reach A better Read A better Value

MAGAZINE grocerybusiness.ca

To reach retailers through Grocery Business magazine contact: Dan Bordun • 416-817-5278 • DanBordun@grocerybusiness.ca Karen James • 416-561-4744 • KarenJames@grocerybusiness.ca Kevin Smith • 416-569-5005 • KevinSmith@grocerybusiness.ca