Grocery Business 2017 Media Kit

CANADA'S PREMIER NATIONAL GROCERY MAGAZINE

Media Kit

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WELCOME TO CANADA'S PREMIER NATIONAL GROCERY MAGAZINE The grocery landscape in Canada is undergoing dramatic change and Grocery Business magazine’s mandate is focused on helping retailers and CPG companies understand these new challenges by providing the latest ideas, cutting edge information and industry insight.

WHY HAS GROCERY BUSINESS MAGAZINE QUICKLY BECOME AN INDUSTRY MUST-READ? EDITORIAL LEADERSHIP Complementing our cutting edge editorial, Grocery Business features distinguished columnists such as Perry Caicco, CIBC World Markets and well respected industry veteran, Michael Marinangeli.

Other regular columnists include contributions from Nielsen, Ipsos Reid, NPD Group and BrandSpark.

DESIGN LEADERSHIP: Designed by an award winning graphics team, Grocery Business is printed on heavy, high quality, matte stock, in an oversized format that ensures the reader is fully engaged in the experience.

INDUSTRY LEADERSHIP: With many decades of experience serving the grocery industry in Canada, the Grocery Business team has the vision and experience to offer readers an exciting and fresh view of their business; all presented in a stimulating, action-oriented environment for the advertiser.

Grocery Business is the must-read publication of the industry.

OUR INDUSTRY PARTNERS

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GREAT CIRCULATION

E

& READERSHIP

GREAT

RESULTS

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CANADA’S MOST COMPREHENSIVE GROCERY CIRCULATION CIRCULATION STATEMENT - OCTOBER 2016 Total Average Qualified Circulation 19,040 Grocery Stores

8,648

Wholesaler/Brokers/Mfg.

3,902

Drug Channel

2,423

Co-operative Stores

986

Mass Merchandisers

844

Others Allied to the field Convenience/Variety Stores Government/Food Agencies

TOTAL CIRCULATION Grocery Business

19,040

564 1,561 112

TOTAL CIRCULATION TO GROCERY STORES, WHOLESALERS/BROKERS/MFG. Grocery Business

4

Canadian Grocer

17,000

Grocery Business delivers 12% more

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Canadian Grocer

12,550 9,133

Grocery Business delivers 37%

more

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GEOGRAPHICAL ANALYSIS Total Average Qualified Circulation 19,040 YT 22

NT 43

Foreign 205

NU 29

NB 408

BC 2,411

NL 456

AB 1,761

SK 1,135

MB 753 ON 7,539

QC 3,596

PEI 103

NS 579

FULL PAGE RATE

COST PER THOUSAND

Grocery Business Canadian Grocer Grocery Business is 33.3%

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$6,990 $9,318

less cost

Grocery Business Canadian Grocer Grocery Business is 49.3%

$367.03 $548.12

more cost efficient

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Ad Material Specifications Double Page Spread*

Trim Size: 8” x 10.875” With Bleed: 18.5” x 11.375” Type Safety Area: 17” x 9.875” Non-Bleed Ad Size: 17” x 9.875”

Full Page

Trim Size: 9” x 10.875” With Bleed: 9.5” x 11.375” Type Safety Area: 8” x 9.875” Non-Bleed Ad Size: 8” x 9.875”

2/3 Page Vertical

Trim Size: 5.5” x 10.875” With Bleed: 5.75” x 11.375” Type Safety Area: 5” x 9.875” Non-Bleed Ad Size: 5” x 9.875”

1/2 Island

Trim Size: 4.75” x 7.625” With Bleed: 5.625” x 8.625” Type Safety Area: 4.5” x 7.25” Non-Bleed Ad Size: 4.5” x 7.25”

1/2 Horizontal

Trim Size: 9” x 5.375” With Bleed: 9.5” x 5.625” Type Safety Area: 8” x 4.875” Non-Bleed Ad Size: 8” x 4.875”

Photos:

300 dpi, CMYK mode. Maximum density should not exceed 300.

File Formats Accepted:

EPS, PDF X1, Tiff, JPG. Preferred format is PDF X1 with fonts embedded or outlined plus all pictures saved.

Colours:

CMYK colours only. NO PANTONE COLOURS.

Rich Blacks:

Use 100K combined with 40C to provide rich black.

Trapping:

Do not perform trapping. Printer will perform trapping.

Proof:

6

Specifications for Web Offset Publications (SWOP) certified colour proof is required. Proofs should be at 100% size of file submitted, and include bleeds and trims. Grocery Businessmagazine will not be responsible for colour or any other deviation from original file without a SWOP colour proof supplied by advertiser.

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1/2 Vertical

Trim Size: 4.375” x 10.875” With Bleed: 4.625” x 11.375” Type Safety Area: 3.875” x 9.875” Non-Bleed Ad Size: 3.875” x 9.875”

1/3 Page Vertical

Marketplace Ad

1/3 Square

Artwork is provided by Grocery Business (Includes writing and design)

Trim Size: 3.187” x 10.875” With Bleed: 3.437” x 11.375” Type Safety Area: 2.687” x 9.865” Non-Bleed Ad Size: 2.687” x 9.875” Trim Size: 5.5” x 5.125” With Bleed: 5.75” x 5.375” Type Safety Area: 5” x 4.625” Non-Bleed Ad Size: 5” x 4.625”

1/4 Horizontal

Trim Size: 9” x 2.625” With Bleed: 9.5” x 2.875” Type Safety Area: 8” x 2.125” Non-Bleed Ad Size: 8” x 2.125”

1/4 Square

Trim Size: 4.375” x 5.375” With Bleed: 4.625” x 5.625” Type Safety Area: 3.875” x 4.875” Non-Bleed Ad Size: 3.875” x 4.875”

Trim Size: 3.9” x 2.75” With Bleed: 4.4” x 3.25” Type Safety Area: 3.4” x 2.25” Non-Bleed Ad Size: 3.4” x 2.25”

Trim Size: 9” x 10.875”

File Requirement: PDF X1 with fonts embedded or outlined plus all pictures saved in CMYK.

Other sizes available upon request

*For advertising spreads, please leave 0.375” type safety on either side of the gutter

Delivery Procedures:

Files can be delivered electronically to our secure server. Please contact Dan Bordun at danbordun@grocerybusiness.ca to get your user name and password.

Online Specifications:

• Leaderboard: 728 x 90 pixels • Rectangle: 300 x 250 pixel • Ad material can be images (PNG, GIF, Animated GIF or JPG) and should be optimized for the web at 96 DPI. • Banners can also consist of what is termed ‘3 party agency code’.

• With the exception of 3rd party agency code, the URL (i.e. link) that the banner links to must also be supplied. With 3rd party agency code, the URL is incorporated in the code • Flash banners can also be used but must be prepared as per Adobe’s instructions found at http://www.adobe.com/resources/ richmedia/tracking/designers_guide/

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Advertising Rates Format

1X

3X

6X

Double Page Spread

$13,200

$12,700

$12,300

Full Page

$6,990

$6,690

$6,350

2/3 Page

$6,150

$5,950

$5,700

1/2 Page Island

$5,850

$5,600

$5,400

1/2 Page Horizontal/Vertical

$5,600

$5,400

$5,200

1/3 Page

$4,100

$3,900

$3,750

1/4 Page

$2,990

$2,890

$2,790

1/6 Page (Marketplace)

$2,300

$2,200

$2,100

Outside Back Cover

$10,000

$9,600

$9,300

Inside Front Cover

$9,050

$8,700

$8,300

Inside Back Cover

$8,050

$7,700

$7,400

Inside Front Cover Spread

$17,200

$16,500

$15,800

LxW (pixels)

Price

728 x 90 300 x 250

$295/per week or $1,075/per month

1 Week

4 Weeks

Leaderboard

$750

$2,750

Box

$600

$2,000

Special Positioning

Online Rates Leaderboard Banner Rectangle Box

e-Newsletter Rates

Exclusive Single e-Blast $2,375 Regional Rates are available please contact Publisher for pricing.

PEOPLE • PRODUCTS • PROMOTION • PASSION

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CANADA’S

PREMIER NATIONAL

GROCERY

A better Reach A better Read A better Value

MAGAZINE grocerybusiness.ca

To reach retailers through Grocery Business magazine contact: Dan Bordun • 416-817-5278 • DanBordun@grocerybusiness.ca Karen James • 416-561-4744 • KarenJames@grocerybusiness.ca Kevin Smith • 416-569-5005 • KevinSmith@grocerybusiness.ca

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