PROGRAM GUIDE PROGRAM GUIDE
September 17-20, 2015 Hershey Lodge &17-20, Convention Center September 2015
HersheyHershey, Lodge &Pennsylvania Convention Center Hershey, Pennsylvania
EXCITING GROOMING CONTESTS: EXCITING GROOMING PetSmart CONTESTS: GroomOlympics PetSmart Creative Styling GroomOlympics Rescue Round-Up Creative Styling Invitational Rescue Round-Up Invitational
All the very best of the grooming in All the veryindustry best of the one exciting event!in grooming industry one exciting event!
(717) 691-3388 • info@barkleigh.com www.barkleigh.com (717) 691-3388 • info@barkleigh.com
GIGANTIC 170 BOOTH TRADE SHOW GIGANTIC 170 BOOTH EDUCATIONAL TRADE SHOW SEMINARS FEATURING: EDUCATIONAL Joey Villani SEMINARS Sue Zecco FEATURING: Jay JoeyScruggs Villani Jodi Murphy Sue Zecco Lisa Leady Jay Scruggs Chris JodiPawlosky Murphy andLeady more! Lisa Chris Pawlosky and more!
groomexpo.com
PET B OARDIN G & DAYCARE EX PO
& PBD
EXPO HERSHEY, PA
HERSHEY LODGE & CONVENTION CENTER HERSHEY, PENNSYLVANIA
NOVEMBER
9–12, 2015
WWW.PETBOARDINGEXPO.COM
Get your business moving — go Hanvey!
Call toll free: 1-866-281-9593
www.GroomingVans.com
Dear Pet Professionals, Wow! That is what you are going to say when you look through this program. Your second instinct may be to sit back and become overwhelmed with all the choices. What should you do when you come to Groom Expo? First, evaluate your own situation. What do you need most
Todd Shelly
President of Barkleigh Productions
in your business this year? Grooming skills? Animal Behavior? Marketing or Retailing? Business or Motivation? Pet Health Care? Make this program book your workbook. Get a plan. Prioritize. Mark those programs that are the most meaningful and then evaluate them again in a few days. A good strategy will begin to materialize. You can’t do it all, so pick the best for you. Then select your programs on the program selection sheet on the back of the registration form. You can buy DVDs of many other programs you can’t attend. Now go to the Exhibitor list. Mark booths that you MUST see. Before the show ends, check your program book and visit those you missed. Staple a sheet inside this program and list products that you want to buy and seminars you must attend. Tuck all your essential papers, etc. inside your program book and take it to the show. Now you are ready to enjoy! See you soon!
Who Should Come to Groom Expo? Do you own a pet care facility? Are you involved in grooming, boarding, training, breeding, exhibiting, handling, brushing, bathing, walking, helping, or understanding pets? Do you retail pet products to the pet-owning public? Do you need to improve your grooming or handling skills? Or learn how to retail or add retail to your mix of services? Then this is where you need to be!
Groom Expo is for anyone who makes a full or parttime living from professional pet care.... or is a serious hobbyist. Groomers, mobile groomers, kennel operators and kennel personnel, trainers, day care operators, veterinarians, pet retailers, animal behaviorists, shelter personnel, breeders, handlers, vet techs, or anyone involved in the pet industry will find a wealth of information, products and services to meet their needs.
INDE X
A LA CARTE PROGRAMS
12 WHAT’S NEW THIS YEAR 13 BRUSHER/BATHER CERTIFICATE PROGRAM 14 FROM THE PAWS UP: EXPLORING THERAPEUTIC SPA ESSENTIALS & TECHNIQUES 14 THE GROOMING TUTOR: AN AFTERNOON WITH MICHELL EVANS 15 GOING MOBILE WITH ANGELA 15 AKC SALON CERTIFICATION: SAFETY IN THE SHOP 16 CANINE MASSAGE: THINKING OUTSIDE THE BOX! 17 THE GROOMING BUSINESS NOT JUST A GOOD HAIRCUT! 17 ROUND FACES 17 GROOMER HEALTH & SAFETY 18 AKC POODLE CLASS
18 19 21 22 23 24 25 25 25
WEEKEND TOPICS 9 11 27-32 33-35 36-37 38 39-41
CONTESTS
44 GROOMOLYMPICS 45 CREATIVE STYLING 49 RESCUE ROUND-UP 49 ABSTRACT CREATIVE RUNWAY 58 CONTESTANT PRIZE LIST
MEAL FUNCTIONS
47 CGA SALON CREATIVE CERTIFICATION PROGRAM 48 GROOMER’S BUSINESS SUMMIT 51 CAT GROOMING SERIES MIXED BREED MANIA SERIES CANINE BEHAVIOR: STAYING SAFE IN THE SALON 15 TEDDY BEAR SERIES 17 YOUR BUSINESS ON THE INTERNET 43 MOBILE GROOMING SAFETY 46 MODERN STYLES 49
SCHEDULE, ETC.
52 HERSHEY LODGE INFORMATION 54-57 SCHEDULES 59 REGISTRATION 60 PROGRAM SELECTION
TRADE SHOW EXHIBITING COMPANIES GROOMING PROGRAMS BUSINESS PROGRAMS WEEKEND BOARDING, BEHAVIOR DAYCARE AND HEALTH PROGRAMS BARKLEIGH HONORS AWARDS SPEAKERS & JUDGES
BEST IN SHOW/BARKLEIGH HONORS SATURDAY/SUNDAY LUNCHEONS GOSPEL BREAKFAST
FEATURES
50 51 53
MEET FRANK BROWN! INTERNET MINGLE MOBILE ROUND-UP PUPPY PLAYGROUND RESCUE ROUND-UP SILENT AUCTION SHOW CLOSE AUCTION OPENING NIGHT PARTY
REGISTER AT
GROOMEXPO.COM
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Sweetest & Biggest
FRIDAY SATURDAY SUNDAY
Pet Care Trade Show on Earth!
Groom Expo hosts the largest pet care product trade show in the world… with over 170 booths. Every clipper, shampoo, comb, table and tub is here, along with thousands of other pet care, boarding, natural and retail products. Many exhibitors are pulling out all the stops. You will be able to see industry greats doing mini-groom sessions in several booths throughout the trade show. Groom Expo Trade Show will also feature the PetSmart GroomOlympics and Groomer to Groomer Creative Styling. Your staff will learn new skills just watching top contestants as they groom… so bring them along, too! Bring lots of business cards, your business checkbook and the plastic money! Because there are bargains, show specials, floor and demo units, and discount pricing everywhere! Friday, Saturday, and Sunday admission is $10 per day pre-registered and includes viewing of all daily contests and demonstrations. Three-Day Trade Show Special is $25 pre-registered and includes all trade show events and daytime floor demos. Trade show is FREE to all registered seminar attendees.
Over 170 Booths!
Register online at
Make Groom Expo your place to BUY, BUY, BUY! You can’t do better anywhere else!
www.GroomExpo.com • Groom Expo 2015
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With over
170 Exhibitor Booths, You can • 44 / 20 • A GLAMOUR BOW • ACADIA ANTLERS • ADVET • AEOLUS PET • AESCULAP SUHL GMBH • AKESSO PROFESSIONAL FOOTWEAR • ANDIS COMPANY • ANIMALSINK.COM • ARTERO USA INC. • ASHLEY CRAIG PET PRODUCTS • AUSSIE DOG PRODUCTS • B3 SALON PRODUCTS • BANDANAS UNLIMITED INC
• BARK BEADS
• BARKLEIGH PRODUCTIONS
• BASS BRUSH CO. / THE HAIR DOC CO. • BEST SHOT PET PRODUCTS INTERNATIONAL • BIO GROOM • BLING BOW TIES • BOBBI PANTER PRODUCTS • BOOKER SOFTWARE
• CAMPBELL PET COMPANY
• CANINE APPROVED GROOMERS
LOAD UP!
• CHERRYBROOK • COLOGNES FOR PETS • CONAIR PRO PET • CONTINENTAL PET COMPANY • CRYSTAL WORKS • DAVIS MANUFACTURING • DIRECT ANIMAL PRODUCTS • DOG IS GOOD • DUELIN’ DOGGIES • E’S ACCESSORIES LLC • EARTHBATH / EARTHWHILE ENDEAVORS • ELECTRIC CLEANER COMPANY • EPI-PET • EQUIGROOMER LLC • EQYSS GROOMING PRODUCTS • ESPREE ANIMAL PRODUCTS INC • EVOLUTION SHEARS / JB HANN CO INC • EYE ENVY • EZ-GROOM • FOREVER STAINLESS STEEL • FRANK ROWE & SON • GEIB HANDMADE SHEARS • GLO-MAR • GLYANTS ENTERPRISES • GOT PEE • GOVERNOR INSURANCE • GROOMER’S GARAGE • GROOMER’S HELPER • GROOMER’S MALL • GROOMING BUSINESS MAGAZINE • HANVEY ENGINEERING & DESIGN • HAWAIIAN MOON • HYTECH MARKETING • INT PET STOP / GROOMING BOWS.COM • ISLE OF DOGS
• IV SAN BERNARD USA • IZU USA LLC • JODI MURPHY ENTERPRISES LLC • KASHI SHEARS • KENCHII • KENNEL CONNECTION • KLEIN CUTTERY LLC / C-MON SHEARS • LAMBERT KAY • LAMBERT VET SUPPLY • LEARN2GROOMDOGS.COM • LES POOCHS FRAGRANCES • LISA WELCH DESIGNS • MADRA MOR CANINE SPA TREATMENTS • MASON COMPANY • MASSAGING INSOLES JVS TECH • MAX & MOLLY WEAR • MDC ROMANI, INC. / CLIPPER VAC • METRO VAC • MR. GROOM PET PRODUCTS • NAT. CAT GROOMERS OF AMERICA, INC. • NATURALLY TEARFREE CANINE LLC • NATURE’S SPECIALTIES • NDGAA • NESTLE / PURINA PRO PLAN • OSTER PROFESSIONAL PRODUCTS • PAWDUKE ALL NATURAL DOG TREATS • PETAG • PETAGE • PET-AGREE • PETBIZINSURANCE.COM
• PETCUREAN PET NUTRITION
• PET GROOMER APPAREL • PET HEAD • PET KING BRANDS, INC. • PETLIFT S+B MANUFACTURING INC
• PETS N GROOM DISTRIBUTION • PRECISION SHARP CO. • PRIMA BATHING SYSTEMS • PROGUARD PET PRODUCTS • PUPADILLY • PUPPY PAWS INC • PUPPY PLAYGROUND • QUADRUPED PET CARE PRODUCTS • RAY - PET • RELIQ PET LLC • RESCO PET PRODUCTS • RYAN’S PET SUPPLIES • SENSEI SHEAR SYSTEMS • SHARK FIN SHEARS • SHEAR DELIGHT • SHEARMAN CO • SHOR-LINE • SHOWSEASON ANIMAL PRODUCTS • SNAP 21 • SNYDER MFG. CO. • SQUEAKY CLEAN DOG WASH • STYLIST WEAR • SUPER ZOO / WORLD PET ASSOC • TENDA GROOM • THE SHEARS DEPOT • TROPICLEAN / DIVISION OF COSMOS CORP • ULTRA LIFT, INC. • UTSUMI AMERICA INC DBA B W BOYD SHEARS • WAG’N TAILS MOBILE CONVERSIONS • WAHL CLIPPER CORPORATION • WARREN LONDON • WHITMAN’S • X PAIN SOLUTION • ZEN DOG HOLISTIC HEALING FORMULAS
For a complete list of exhibiting companies, visit
www.GroomExpo.com
Register online at
www.GroomExpo.com • Groom 2015
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WHAT’S NEW AT
GROOM EXPO? The Grooming Tutor: Going Mobile with
Angela
page 15
An Afternoon with Michell Evans page 15
Mixed Breed Mania
Series
Teddy Bear
Groomer
Health
& Safety page 17
12
page 22
Register online at
Series
?
=
Modern
Styles
page 24
www.GroomExpo.com • Groom Expo 2015
page 25
THURSDAY
by Teri DiMarino Your ability to do your job and do it right separates you from being “just a bather” to a position that contributes to the finished product in the salon. Teri believes that a good bath, brush, and dry is 50% of a great groom. The bathing room is where most stylists started. Before future groomers begin to think of clipping coat, they must first know what to expect from the hair and how to treat it to obtain desired results. Surprisingly, many great B/Bs remain in the bathing room, preferring the security of knowing there will always be a need for their expert services. Bathers-in-training, “groomer wannabes,” seasoned groomer techs, and salon owners will benefit from this day-long program with tips on equipment and products to make the job easier. From getting the dog ready for the tub to finding the right shampoo through proper bathing and blow-drying techniques, Teri will cover the B/B fundamentals. Safety issues and handling will be stressed. Tools of the Trade and How to Use Them From brushes and nail clippers, muzzles to grooming loops, Teri covers equipment basics, highlighting correct uses, in an effort to make the work easier and more comfortable for pet and bather. “These techniques and tools will make the finished groom a true work of art,” says Teri. Anals and ears will be discussed. Dematting: It’s Not What It Used to Be Everyone has a technique for dematting a neglected pet. For some, it’s a shave-down and then entering the pelt in a mat contest. For others, it’s a time-consuming, hairsplitting experience, destined to take its toll
on the pet, the B/B or both. Teri examines the most common and effective products, tools, and techniques for the demat dilemma without getting all tangled up. What’s in Those Bubbles? Shampoos, Conditioners, and Spray Tocopherol, ergocalciferol, sodium chloride. Teri takes a “groomers-eye” view of the stuff we use every day in language we can understand. Shampoos, sprays, and conditioners are our most expendable items, but what do we really know to select the right product for our situation? (Those scary words are techno-speak for vitamin E, vitamin D, and simple table salt, often found in many grooming products.)
Register online at
A LA CARTE
Brusher/Bather Certificate Program
Getting the Most out of Your Bathing and Drying Time Bathing and drying are the most underestimated aspects of our jobs. Techniques can make or break a groom. The ability to properly apply products, thoroughly clean, and then dry the pet will have a direct influence on the finish. You will hear about time-saving equipment and techniques. This program is six hours long and is included in the VIP, Do-It-All, and Thurs./Fri. admissions, or can be purchased separately. See schedule and registration for starting times and fees. Program includes trade show on Friday, Saturday and Sunday.
www.GroomExpo.com • Groom Expo 2015
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A LA CARTE
THURSDAY
From the Paws Up:
Exploring Therapeutic Spa Essentials & Techniques by Michelle Knowles In this 5 hour certificate course Michelle will take you through everything you ever wanted to know about k9 skin! The four main topics covered will be:
1. It Starts with Skin: Anatomy and cycles of healthy skin
2. Cosmetics, Cleansers & Conditioners: The role they play in the health of pet skin
3. Therapeutics: Techniques, oils, masks – how they work and how to use them
4. Case Studies: Issues that are often seen in the salon are explored and discussed (Seborrhea, Allergies, bacterial and fungal infections, hot spots, interdigital cysts etc.)
All phases of this workshop are important as each class builds on the one before it and certificates will be given on this material if all classes are attended. This workshop will give you practical knowledge that you can start using in your own salon right away to benefit the health of the pets in your care. This program is five hours long and is included in the VIP, Do-It-All, and Thurs./Fri. admissions, or can be purchased separately. See schedule and registration for starting times and fees. Program includes trade show on Friday, Saturday and Sunday.
The Grooming Tutor An Afternoon With Michell Evans
Make more money doing less dogs. Set yourself apart from your competition. Michell Evans, The Grooming Tutor, can teach you to effectively implement 5 grooming and styling techniques that will allow you to accomplish these goals. You will learn how to style dogs rather than simply shave them, giving you an edge over your competition. Hand-stripping and carding, hand-fluffing and de-matting, and, corrective grooming with snap-on combs can create a stylish groom with a
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minimal amount of coat. You will also learn tips on how to charge for, as well as how to speak with your clients and encourage them to want these extra services. This program is four hours long and is included in the VIP, Do-It-All, and Thurs./Fri. admissions, or can be purchased separately. See schedule and registration for starting times and fees. Program includes trade show on Friday, Saturday and Sunday.
Register online at
www.GroomExpo.com • Groom Expo 2015
THURSDAY
By Angela Kumpe In this four hour seminar, Angela will teach you everything she knows about being mobile! Angela will cover: Salon vs. Mobile Have a salon and thinking of going mobile? Have a van and thinking of opening a salon? Just getting started and not sure which would be best for you? Angela has been grooming for 20 years and owns and operates both a salon and a mobile van. In this class she will give you the pros and cons of both operations to help you determine which business would be the best fit for you.
Marketing and Pricing For Mobile In this class Angela will teach you techniques she has used to market to targeted areas and clientele, as well as the the difference in the pricing of her grooming salon and mobile grooming business. Scheduling for Mobile Grooming Scheduling can make or break you in a mobile based grooming salon. In this class Angela will tell you how she successfully schedules for her mobile business; less time behind the wheel and more time behind the grooming table is key.
AKC Salon Certification:
Safety in the Shop By Susan Sholar The American Kennel Club offers this course in order to provide participants with training in standards and best practices focused on canine health and safety in the grooming shop. Topics covered include accident avoidance, disease awareness, and sanitation. All participants will receive a frameable certificate of completion from the American Kennel Club.
This program is two hours long and is included in the VIP, Do-It-All, and Thurs./Fri. admissions, or can be purchased separately.. See schedule and registration for starting times and fees. Program includes trade show on Friday, Saturday and Sunday.
Register online at
Add-on Services for Mobile Groomers Add-on services can generate a lot of extra income without trying to groom more pets per day. In a mobile, the less time you spend driving the more money you make, so make as much as you can per stop. Angela will tell you numerous ways to make extra money with time savvy add-on services that clients will love.
A LA CARTE
Going Mobile With Angela
This program is four hours long and is included in the VIP, Do-It-All, and Thurs./Fri. admissions, or can be purchased separately. See schedule and registration for starting times and fees. Program includes trade show on Friday, Saturday and Sunday.
Meet Frank Brown! Frank is our resident host… and the friendliest face you will find at the Expo. Frank is always ready with a smile and a friendly handshake. But don’t be surprised if he remembers you from last year… and announces it to everyone as you walk by. Frank is also invaluable if you are lost or looking for a particular event, etc. So, be sure to say Hello to Frank! He will be looking for you!
www.GroomExpo.com • Groom Expo 2015
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A LA CARTE
THURSDAY
Canine Massage:
Thinking Outside The Box!
by Sherri Shinsky
Animal massage is growing in popularity with pet care professionals and the public. Now is the opportunity to learn how pets respond to massage and what it can do for your bottom line. New revenue sources are always great if you can provide them. Sherri will lead you to “Think Outside The Box”, when it relates to total relaxation for canines. She will discuss superficial muscles (directly under the skin) and how they are used. She will teach you to understand the
canine nervous system. Sherri will feature hands-on techniques for canine massage and relaxation. Sherri will focus on how to create relaxation using the tender touch technique for you to take home to your grooming business. This program is four hours long and is included in the VIP, Do-It-All, and Thurs./Fri. admissions, or can be purchased separately. See schedule and registration for starting times and fees. Program includes trade show on Friday, Saturday and Sunday.
German Red Clipper: When power matters! II
A torque wrench adjusts the tension of the blades it’s easy as pie!
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Register online at
www.GroomExpo.com • Groom Expo 2015
www.whitmansharpening.com
a division of
THURS. EVE
Not Just A Good Haircut!
Round Faces
by Joey Villani
by Lindsey Dicken & Nicole Kallish
This is a great opportunity to listen to Joey Villani, a seasoned veteran of all sides of the Grooming Business on the topic of running a more efficient operation. Lots of information covered in condensed form – take lots of notes on this one! Time well spent in this class!
Join grooming superstars, Lindsey Dicken and Nicole Kallish as they style cute and easy faces on breeds like Shih Tzus and Maltese. Learn some great new tips and styles from these amazing groomers to take home to your shop.
This program is two hours long and is included in the VIP, Do-It-All, and Thurs./Fri. admissions, or can be purchased separately. See schedule and registration for starting times and fees. Program includes trade show on Friday, Saturday and Sunday.
A LA CARTE
The Grooming Business
This program is two hours long and is included in the VIP, Do-It-All, and Thurs./Fri. admissions, or can be purchased separately. See schedule and registration for starting times and fees. Program includes trade show on Friday, Saturday and Sunday.
Groomer Health & Safety by Lara Latshaw If you love your grooming career and can’t imagine doing anything else, it’s important to take the time to protect your most valuable resource – YOU! As groomers it’s easy to forget about our own care and focus solely on the animals we love. This seminar covers a variety of topics to help you avoid physical and mental damage - from hearing, respiratory, eyesight and spine protection to learning how to creatively deal with difficult customers while being professional; this class covers it all, including how to choose healthy snacks while on go the go. Foundation Training exercises are also introduced to help groomers easily protect their backs and help improve posture while working. This program is two hours long and is included in the VIP, Do-ItAll, and Thurs./Fri. admissions, or can be purchased separately. See schedule and registration for starting times and fees. Program includes trade show on Friday, Saturday and Sunday.
Register online at
Internet Mingle THURSDAY EVENING 7PM-9PM Come join us on Thursday night for an evening of raffles, auctions, food, and fun with your fellow groomers while supporting the Groomers Emergency Assistance Fund (GEAF). All Internet friends on all Groomer Boards are welcome on Thursday evening at 7:00 PM and meet. You know each other so well on the net. Let’s match faces to names at the show.
FREE TO EVERYONE!
www.GroomExpo.com • Groom Expo 2015
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A LA CARTE
FRIDAY
THURSDAY
AKC Poodle Class by Sue Zecco
This six hour AKC Grooming Certificate Course will focus on the history, physiology and temperament of the Poodle, then end with a demo of a breed standard grooming. The course is designed to give groomers an in-depth understanding of Poodles to better serve the needs of
the dog and client. This class is a great addition to your grooming association certification, or the perfect opportunity to be introduced to the world of continuing education. The AKC will mail a frameable certificate to everyone attending the course.
This Day-Long program is included in the VIP, Do-It-All, Fri/Sat., and Thurs./ Fri. admissions, or can be purchased separately. See Schedule and Registration for starting times and fees. Program includes Trade show on Friday, Saturday and Sunday.
Register Online!
www.GroomExpo.com
CGA Salon Creative Certification Program by Angela Kumpe & Lori Craig In this all day creative certification program the founders of the Creative Groomers Association, Angela and Lori, will give a series of lectures and demonstrations on temporary creative color and accessories. They will include marketing ideas and release forms for your salon. At the end of the classes you will have the opportunity to explore and test these products hands on. Stylist who complete all classes and score 70 or above on the certification test will receive certification in basic salon creative from the CGA. The first half of the class will include
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lectures and demonstrations covering dozens of temporary color and accessory applications including: blow pens, airbrushing, hair crayons, hair mascaras, pet paint, chalk, critter color, colored gels, feather extensions, faux earrings, face bling, body bling, beading, Swarovski crystals, rub on tattoos, tattoo inks, glitter tattoo’s and iron in crystals. The second half will consist of hands on application of products and a written test to acquire certification in Salon Creative by the Creative Groomers Association.
Register online at
This Day-Long program is included in the VIP, Do-It-All, Fri/Sat., and Thurs./Fri. admissions, or can be purchased separately. See Schedule and Registration for starting times and fees. Program includes Trade show on Friday, Saturday and Sunday.
www.GroomExpo.com • Groom Expo 2015
FRIDAY
From Startup To Seasoned Professional; There’s Always Something To Learn!
by Teri DiMarino Let’s face it. Do we ever really know everything there is about running a business? There is always room for input and this all-day, four session summit will help answer some of the questions you may have about your business. From opening the doors, finding clients, hiring employees, record keeping, payroll and pricing, it is a daunting task just to keep your head above water and make a profit. Creating the Ideal Grooming Salon (9 - 10 AM) Teri will take you on a tour from the floor to the ceiling and from wall to wall in the construction of a new, state of the art, grooming salon that maximizes space and profits. Highlights will include the fine art of setting up a big salon in a small space by using time and labor-saving equipment, effective storage by applying the “art” of utilizing “vertical square footage”. High visibility grooming and client comfort will be addressed as well as some hidden aspects of salon ownership such as seeking the right location, dealing with leases and landlords as well as making retail work for you.
Marketing Your Business (11 AM - 12 PM) Who are you? What makes you and your business different from the others? What do you want to say to your customer? How do you get the word out? Attracting new customers is great, but don’t take the ones you already have for granted. Good customer service skills are a must and Teri will take you through the steps to help assure that your clients will not forget you. From naming your business and defining your image to mission statements, business cards, brochures and advertising, doing it right, the first time (or second) will come easier after sitting through this seminar. The Paper Chase (2 - 3 PM) Hiring and firing employees is never easy and governmental regulations require a business owner to do a lot more to keep things on the straight and narrow with the labor boards and your employees. Teri will go through a good amount of the fine detail on the paperwork that is necessary in your business to keep you in compliance and avoid problems down the road.
Register online at
A LA CARTE
Groomer’s Business Summit
Pricing, Percentages and Profits (4 - 5 PM) Teri will share her business savvy and expertise on running a lucrative salon. “What do I need to consider before setting my prices? How do I raise my prices? What are my margins? Am I making a profit? Why are my employees making more than me?” These, and a lot more questions, will be answered to help keep your salon productive and profitable. This Day-Long program is included in the VIP, Do-It-All, Fri/Sat., and Thurs./ Fri. admissions, or can be purchased separately. See Schedule and Registration for starting times and fees. Program includes Trade show on Friday, Saturday and Sunday.
www.GroomExpo.com • Groom Expo 2015
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A LA CARTE
FRIDAY
NEW ENGLAND
GROOMING
SHOW
OCTOBER
2–4 2015 www.
20
STURBRIDGE,
MASSACHUSETTS
STURBRIDGE HOST HOTEL
NewEnglandGrooms.com
Register online at
www.GroomExpo.com • Groom Expo 2015
FRIDAY
by Danelle German
Solo Cat Handling 101 (9 - 10 AM) Learn how to handle cats safely, efficiently, and with finesse. Solo grooming is possible. Danelle solo groomed cats during her early years when she had no employees in her salon. She and her staff continue to solo groom cats to this day. Find out what makes this possible. Solutions to Cat Grooming Challenges (11 AM - 12 PM) Join Danelle in this Q&A with a live cat to demonstrate real solutions to real problems faced by any groomer that handles cats. Not every cat is the same, nor is every situation the same. Fundamental principles covered in this seminar will
The First & Best Curved Notchers & Thinners Hand-made by Randy Lowe
provide the knowledge needed to make good decisions for any cat groom scenario. Be All That You Can Be in Your Cat (And Dog!) Salon (2 - 3 PM) Tired of spinning your wheels? Do you have great ideas for your business or goals you’d love to reach but never actually make any progress? During this seminar, Danelle will take you through the steps to create attainable personal or business goals and create a workable plan to make each goal a reality. Charge What You’re Worth: Pricing Your Grooms (4 - 5 PM) Many groomers struggle with pricing
their cat and dog grooms and pricing structures, sometimes losing money in the process, or at least barely getting by. To get on the road to charging what your worth, a plan must first be put into motion. During this seminar, Danelle will go over the necessary ingredients to make charging what you’re worth a reality.
A LA CARTE
Cat Grooming Series
This Day-Long program is included in the VIP, Do-It-All, Fri/Sat., and Thurs./ Fri. admissions, or can be purchased separately. See Schedule and Registration for starting times and fees. Program includes Trade show on Friday, Saturday and Sunday.
Precise Cut
Precision Sharp Check out Randy’s Custom Shears & Show Closeouts
(717) 266-7348 • (888) 742-7745 info@precisionsharp.com www.precisionsharp.com
** SCISSOR SHARPENING AT GROOM EXPO ** Register online at
www.GroomExpo.com • Groom Expo 2015
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A LA CARTE
FRIDAY
Mixed Breed Mania Series by Jay Scruggs, Irina Pinkusevich, Olga Zabelinskaya, Chris Pawlosky
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Super Styling the Mixed Breed —Jay Scruggs (9 - 10 AM) Jay will teach different thinning and blending techniques to achieve a natural looking finish on the mixedbreed. This demo will focus on adding personality to an average looking dog. She will demonstrate how to balance the head in with the rest of the body and how to set the length with clippers to cut out a lot of thinning and scissoring. This will help save you time with the finishing process.
Mixing It Up Asian Style —Olga Zabelinskaya (2 - 3 PM) Olga will show you and explain how to take a mixed breed dog and groom it to look like a baby doll, teddy bear or stuffed animal. Japanese or Asian style of grooming helps to “sell” your grooms, attract new customers and bring your grooming ability one step up to a creative way of dog grooming. You can take a mixed breed that’s a drop coat or curly coat and create a mixed breed masterpiece.
Creating the Perfect Mix —Irina Pinkusevich (11 AM - 12 PM) For the first time ever at Groom Expo, Mixed Breed Mania will begin with world renowned groomer Irina Pinkusevich. Come and join her as she begins your journey into mixed breed transformations. She will demonstrate how to decide where to go with your grooms when you have a blank canvas. You will learn how to achieve cute heads, tight bodies and perfected legs, weather its drop coats or a curly coats. You’ve seen it and have been amazed, now learn how you to can wow your customers with these techniques!
Putting Personality in Your Mixed Breed Grooming —Chris Pawlosky (4 - 5 PM) What are the dos and DON’Ts of mix breed styling? Chris will demonstrate on a mixed breed dog. She will explain the different coat types and show you the endless possibilities for your client’s pets.
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This Day-Long program is included in the VIP, Do-It-All, Fri/Sat., and Thurs./Fri. admissions, or can be purchased separately. See Schedule and Registration for starting times and fees. Program includes Trade show on Friday, Saturday and Sunday.
www.GroomExpo.com • Groom Expo 2015
FRIDAY
Staying Safe in the Salon In this four hour course, Doug Parson will walk you through the different problem behaviors you may experience with dogs in your care, how to handle them safely and understand what they are telling you, and also advice to help your clients with these issues at home. What You Need to Know About Aggressive Dogs (9 - 10 AM) Doug will cover controlled versus uncontrolled aggression, six levels of bites, types and causes of aggression, two phases of aggression, success of rehab programs and advice you can give your clients.
Safe Handling (4 - 5 PM) Keeping yourself safe should be your number 1 priority. Learn how to do this, while also keeping the dog safe and calm. Doug will teach safe handling techniques to use in your salon, which can also be shared with your clients.
by Doug Parson This Day-Long program is included in the VIP, Do-It-All, Fri/Sat., and Thurs./Fri. admissions, or can be purchased separately. See Schedule and Registration for starting times and fees. Program includes Trade show on Friday, Saturday and Sunday.
A LA CARTE
Canine Behavior:
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Communicating Through Body Language and Vocalizations (11 AM - 12 PM) Learn how to understand what the dog is saying to you and what you are saying to the dog. Also, how to read the whole dog through body language. Working with a Shy/Fearful Dog (2 - 3 PM) Learn the difference between shy and fearful dogs, possible causes of shyness and fearfulness, and identifying the dog’s triggers. As well as advice you can give your client to deal with these issue outside of the salon.
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www.GroomExpo.com • Groom 2015
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A LA CARTE
FRIDAY
Teddy Bear Series by Jodi Murphy, Cheryl Purcell, Jay Scruggs & Lisa Leady In this series you will watch as four dogs are transformed into the cute and cuddly, teddy bear trim; Yorkie, Pomeranian, Shih-Tzu and Poodle. Each groomer will use blending as well as shaping to demonstrate a balanced trim and give the dog a round head and fluffy legs. This is a traditional trim that clients will love and it can be modified shorter for low maintenance.
Jodi Murphy (9 AM - 10 AM) Demonstrating on a Yorkie Cheryl Purcell (11 AM - 12 PM) Demonstrating on a Pomeranian Jay Scruggs (2 PM - 3 PM) Demonstrating on a Shih Tzu. Lisa Leady (4 PM - 5 PM) Demonstrating on a Poodle
This Day-Long program is included in the VIP, Do-It-All, Fri/Sat., and Thurs./Fri. admissions, or can be purchased separately. See Schedule and Registration for starting times and fees. Program includes Trade show on Friday, Saturday and Sunday.
Make Hotel Reservations Now! Hershey Lodge • (800) 533-3131
by August 28th for special group rate.
Top 10
Top Ten Reasons
Why It Costs More To Get Your Pet Groomed Than Your Own Hair cut:
T-ShirTS Your customers will chuckle when they read the back of your T-Shirt!
10. Your hairdresser doesn’t wash and clean your rear end. 9. You don’t go eight weeks without washing or brushing your hair. 8. Your hairdresser doesn’t give you a sanitary trim. 7. Your hairdresser doesn’t clean your ears. 6. Your hairdresser doesn’t remove the boogies from your eyes.
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(717) 691-3388
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www.GroomExpo.com • Groom Expo 2015
FRI. EVE.
Social Media And Search Engine Optimization by Lara Latshaw Use social media and search engine optimization to push your business into the spotlight and get new customers! Lara will go over the basics of how search engine optimization works and the steps to take to get your business closer to the top of the search engine results. Come learn how to use social media, including Facebook, Instagram and Twitter, to get new customers and keep current customers involved and talking about your business. With this class you will get a good foundation to build your business presence on the internet.
A LA CARTE
Your Business on the Internet
This program is two hours long and is included in the VIP, Do-It-All, Fri./Sat., and Thurs./Fri. admissions, or can be purchased separately. See schedule and registration for starting times and fees. Program includes trade show on Friday, Saturday and Sunday.
Mobile Grooming Safety
Modern Styles
By Mary Oquendo
by Olga Zabelinskaya
Mobile Grooming Safety is a two hour long certificate seminar that is specific to the concerns of mobile and house call groomers. It is divided into five topics: vehicle, work area, pet, and personal safety as well as covering the Other Side of mobile grooming. The certificate of course completion is awarded upon satisfactory completion of the workbook.
Do you want to be a trendy groomer? If yes, then join Olga for this Modern Styles seminar. Olga will explain why Asian styles are a must to add to your A La Carte salon price list, basics of pricing, and secrets of achieving those cartoon looking images followed by a demonstration of her magic.
This program is two hours long and is included in the VIP, Do-It-All, Fri./Sat., and Thurs./Fri. admissions, or can be purchased separately. See schedule and registration for starting times and fees. Program includes trade show on Friday, Saturday and Sunday.
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This program is two hours long and is included in the VIP, Do-It-All, Fri./Sat., and Thurs./Fri. admissions, or can be purchased separately. See schedule and registration for starting times and fees. Program includes trade show on Friday, Saturday and Sunday.
www.GroomExpo.com • Groom Expo 2015
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Pasadena Convention Center Pasadena, CA
February
4 –7 TH
TH
2016
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Barkleigh Productions • (717) 691-3388 info@barkleigh.com • www.barkleigh.com
www.GroomExpo.com • Groom Expo 2015
All Sat./Sun. Programs are one hour. See pages 59-61 for purchasing options.
SAT & SUN
Lisa Leady on Handstripping — Lisa Leady Handstripping is not just for the show ring! In this seminar, Lisa will discuss the theory of handstripping as well as practical applications. Once you know more about how the wire coated breeds respond to stripping the way they do, you will be able to use these techniques to improve your clippered dogs in the salon. Lisa will discuss stripping tools and how to use them to improve the color and texture of your client’s coats. And these methods apply to sporting dogs and mixed breeds as well as terriers!
GROOMING
Weekend Grooming Topics Kerry Blue — Tammy Siert The beautiful Kerry Blue terrier has distinct features and a soft coat. Tammy will demonstrate how to achieve the correct angulation and breed profile with these stylish terriers. From the competition ring or the pets that come in your salon, you can always give the proper hair style that may be slightly modified for maintenance purposes. Tammy will give you easy guidelines and tips that you can use in your own shop.
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GROOMING
SAT & SUN
All Sat./Sun. Programs are one hour. See pages 59-61 for purchasing options.
Weekend Grooming Topics Abstract Creative Runway: From Clippers To Catwalk — Kelly Knight With all of her wins, and being the first abstract creative groomer to make the cover of Groomer to Groomer, Kelly Knight has become the belle of creative runway competitions. Kelly will demonstrate the entire process, from concept to completion. She will explain how she finds and what she looks for in a design. Then how she puts in that design. She explains and answers questions about everything from how she finds her attire and dresses, to questions about runway and grooming. This class is great for anyone wanting to add this unique niche to their salon offerings. It’s a must for anyone thinking about competing
in an abstract creative runway competition. Oddles Of Doodles — Judy Hudson Doodles are all the rage! Although we know them as mixed breeds, our clients have paid big bucks for a cross of crazy coat types and challenges that need special techniques and understanding by pet care professionals. But how do you make them look their best and create a manageable outline? Enjoy Judy as she takes you through a variety of ideas in a live grooming demo. Products vs Cats —Mary Oquendo In this seminar, Mary will familiarize the groomers with information needed to make informed decisions regarding typical GROOM SMARTER NOT HARDER
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products found in the grooming shop and their short and long term effect on cats. In addition, Mary will cover ingredient labeling, MSDS, and the truth behind the term “cat-safe”. Anatomy of Hand Stripping and the Tools Of The Trade — Michelle Knowles This class will cover anatomy, skin, and needs of the wire coat. It will also demystify the tools and how to use them. An excellent starter class for those who are interested in knowing more about this method. West Highland White Terrier Trim —Chris Pawlosky Short legged terriers are a big part of a groomer’s life. Chris will demonstrate perfect terrier grooming on a Westie. You will learn about the breed standard and how to leave manageable lengths of coat while maintaining healthy skin and good coat texture! Must Have Cat Grooming Equipment — Mary Oquendo Thinking about adding cat grooming or interested in learning more about cat specific equipment? There are so many choices available to groomers. It can be quite the maze. Let Mary guide you through and pick the must haves for offering cat grooming in your salon.
www.GroomExpo.com • Groom Expo 2015
All Sat./Sun. Programs are one hour. See pages 59-61 for purchasing options.
SAT & SUN
The World Of Shears — Randy Lowe This program will be devoted to Shears. Here are just some of Randy’s topics: What are the differences in scissors? German style vs. Japanese style edges? What does Rockwell hardness mean? Should you buy Stainless, high carbon, cast aluminum, ceramic or a combination? And what about “hot dipped”, cast or stamped? Learn how a shear works, ergonomic factors, finishes and sharpening techniques in this all-inclusive visual program. You will learn what you can do at home, but you will not be actually working on equipment in this class. Think Outside The Creative Box! — Kathleen Sepulveda Kathleen will teach you Quick & Simple Creative Grooming techniques that anyone in your shop can do to increase your ticket price! In this class you will learn simple color options, add-ons & extensions, stencils & glitter tattoos, bows & toes and how to price and market creative. Salon Creative Add-On Services —Angela Kumpe & Lori Craig Angela and Lori will show you several new products for quick add-on creative services in the salon as well as covering several you may have seen before but just didn’t know how they were achieved. Some of the topics will include chalking,
Swarovski crystals, iron in accessories, quick touches of color, glitter designs, and creative finishing touches. Table Technique: Alternative Techniques For Handling Pets — Cheryl Purcell Cheryl will show you tools and handling procedures to use with unruly pets. For instance: how to hold a foot to do nails or shave pads, how to hold a head still to get a cute finish, and more! This is not a seminar on how to handle aggressive pets, it is on how to work with young pets, old pets, and the untrained in order to make their life and yours easier. Grooming the Big Dogs – Airedale Terrier — Jay Scruggs The Airedale Terrier -- The Largest of the terrier group -- is commonly called the “King of Terriers”, and should be groomed as such. The Airedale is a hand stripped breed by breed standards, but Jay will show you how to maintain the correct profile in pet trim using clippers. Hand stripping and carding also will be demonstrated to satisfy those owners who want the “natural” look. You’ll learn techniques and short cuts, scissor and thinning shear techniques, and time saving tips on how to achieve a quick and stylish pet trim.
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Corrective Grooming Techniques — Kim West Have you ever wondered how to find balance and make a short legged dog look taller? A long dog look shorter? Give the illusion of a neck when there isn’t really much of one there? Make a tail look higher set? Break out of the cookie cutter grooming safe zone and find out what corrective grooming can do for your skills and how it can elevate your income as well! With her award winning skill, Kim will demonstrate these techniques that will transform how you groom every day!
GROOMING
Weekend Grooming Topics
Scissors Are the Groomer’s Best Friend: Poodle — Koko Tanaka & Karen Tucker Have you been ever overwhelmed by so many scissors at a scissor company’s booth? Which will work for YOU, what do you need them to do? You want to have them all, but there are so many kinds. Different steels, lengths, edges, straights, curves, blenders… And the price range to consider. Karen and Koko will talk about what to consider when choosing your shears, as well as discuss breed profile and techniques. Karen and Koko will both create the same look of a Poodle profile using different quality shears and, in the end show you the difference in the quality of the trim.
www.GroomExpo.com • Groom Expo 2015
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GROOMING
SAT & SUN
All Sat./Sun. Programs are one hour. See pages 59-61 for purchasing options.
Weekend Grooming Topics Japanese Freestyle — Irina Pinkusevich Come and join Pina as she takes you on her journey into the exciting extreme grooms of Japanese Freestyle. She will groom two dogs to demonstrate how to create their bubbly and angled hairstyles, beyond cute heads, tight bodies and perfected legs with drop coats or a curly coats. You’ve seen it and been amazed, now learn how you to can wow your customers with these techniques!
Hindsight Is 20/20 – Learn From My Mistakes (Mobile) — Lisa Correia If you are just starting a mobile grooming service or are contemplating one, this is the lecture for you. Starting a business from the ground up is a huge undertaking. You want to take the right steps to develop the best business for yourself. Listen to a successful mobile grooming business owner talk about the things that she would do over if she could start again.
Knight And Day: Transforming Your Grooming with Styling Products! — Kelly Knight Kelly Knight, Groomteam USA and Abstract Runway specialist, will show you how to get amazing results on any coat. She will talk about shampoos, as well as after bath products to add volume, texture, and fullness to even the not so great coats. Learn how to use the right product for the right purpose and transform your grooming!
Lambert Vet Supply
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www.GroomExpo.com • Groom Expo 2015
All Sat./Sun. Programs are one hour. See pages 59-61 for purchasing options.
SAT & SUN
The Mindful Groomer: Achieving Balance Throughout Your Entire Grooming Process — Dave Campanella It’s easy to overlook the intricate process of professional grooming. Dave will identify the key elements required to manage a stress-free grooming environment. Not understanding these elements can make for an uphill struggle of “trial and error”, not to mention unnecessary physical and mental anguish often leading to burn out or failure. Dave’s visual presentation and discussion will illustrate how simple coat & skin facts, basic hair care chemistry, and scientifically proven methods relate to developing a more mindful grooming protocol for mastering one’s tools, equipment, techniques, safety and health. Balancing these elements will help you manage a more successful and effective business overall.
Poodle Topknots... A Crowning Achievement! — Linda Easton Did you ever wonder how to get all that hair to stand up and look even? Or just how to grow enough hair? Linda has been growing coat and spraying up topknots on all sizes of Poodles. Linda will explain techniques to care for this long coat while it is growing out. She will show you how to hairspray the coat and still have workable hair. Use the hair spray to help develop the look you want. Also how to take the spray out without breaking hair coat. Whether you want to learn how to grow coat for a grooming contest or dog show or be able to offer a
new service for your clients. Learn about the tools and products to keep coats healthy and full. Drop Coats — Sue Watson Here we go again, another little drop coated dog has scheduled an appointment. Before it even comes into the shop you’re stressing about it, you’re worried it won’t look good enough. Are the clients going to like it? Ugh, I can never get the finish right! Stress no more, Sue can show you how to get a better finish and maybe even enjoy doing this type of coat!
GROOMING
Weekend Grooming Topics
Self-Worth — Colin Taylor In the 30 years Colin has been in the grooming industry he has noticed two main issues that most groomers share. They are valuing one’s self and valuing ones work. We wonder, am I good enough and is my work up to standard? This is your chance to ask Colin questions and Colin’s chance to help and reassure you!
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www.GroomExpo.com • Groom Expo 2015
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GROOMING
SAT & SUN
All Sat./Sun. Programs are one hour. See pages 59-61 for purchasing options.
Weekend Grooming Topics Scissors Are The Groomer’s Best Friend: Bichon — Koko Tanaka & Karen Tucker Have you been ever overwhelmed by so many scissors at a scissor company’s booth? Which will work for YOU, what do you need them to do? You want to have them all, but there are so many kinds. Different steels, lengths, edges, straights, curves, blenders… And the price range to consider. Karen and Koko will talk about what to consider when choosing your shears, as well as discuss breed profile and
techniques. Karen will demonstrate correct breed profile on a show quality Bichon using high-end shears while Koko will demonstrate a pet quality Bichon trim using economical shears.
grooming service into a Spa. Making a few easy changes and putting together simple packages will increase your bottom line and create an air of exclusivity around your business.
Putting The “Ahhh” Into Your Mobile Spa— Lisa Correia Do you want ideas for making more money without increasing your client base? Capitalize on the rage taking over the country! In this seminar, we will discuss how to turn your mobile
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NE B PR AR W F OD KL RO UC EIG M ENJOY STORIES TIO H AND PHOTOS FROM NS BEHIND THE SCENES! !
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IN 96 FU PA LL GE CO S LO R
Top: Preparing for Atlanta Pet Fair just after Pasadena - Angela thought about a more tribal eagle at first.
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Middle and bottom: At Atlanta Pet Fair, where “Cherokee Heritage” took First Place
Angela Kumpe, winner of the 2010 Groom & Kennel Expo People’s Choice Award, with “Cherokee Heritage”
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BARKLEIGHSTORE.COM INFO@BARKLEIGH.COM (717) 691-3388
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C1998
Rescue Remedy and a chicken sandwich, we were back. Josh was regaining his strength, but we had sat out of the competition and lost valuable time. I wasn’t sure if I could complete him with the time I had left. Kathy Rose announced “scissors down” just as I added a couple feathers for a headpiece. After all that coat growth, I just didn’t have time to finish what I had planned. We still managed to get third place and the coveted People’s Choice Award. Lori again got first place, and the “Lion King” managed to remain undefeated. I decided to go ahead and take the design to one more show: Atlanta Pet Fair. I just had to complete this design that I had worked so hard to perfect. Just a couple weeks before Atlanta, my mother passed away; I was devastated. I had no intentions of going anywhere, especially so soon after her death. My mother was my soul, my greatest fan, my seamstress, and my inspiration. In the days before Atlanta, my entire family pushed me to go on and do what my mom would have wanted me to do. “She would want you to go, Angela!” is what my dad was telling me. I agreed to go but wasn’t sure if I would compete. I just wasn’t up to it. The night before we left, I told my dad, “I will work on my dog, and if I can do it, I will. For my mom!” It was time to get the dogs ready, and I am sure everyone thought I had lost my mind. I just kept talking to my mom while I was working on Josh, just like she was standing there. When I was done, I was so excited. It was beautiful, and win or lose, I was happy. I pulled it together and completed the design; my mom would have been so proud. We won first place and People’s Choice.
All Sat./Sun. Programs are one hour. See pages 59-61 for purchasing options.
SAT & SUN
BUSINESS
Weekend Business Topics The Hiring & Firing of Both Employees & Customers — Ryan Mulcahy Would you like to actually take a day off or even a vacation, without having to close your business? Ryan will talk about what to look for in hiring people and how to tell if they will be a good fit for your business, beyond just grooming dogs. Also how to develop that employee into the superstar you can trust to run the show while you are away. On the customer end, Ryan will discuss the how’s and why’s new customers come to your business and to decide if this is business you want. Alternatively, how and when to decide to cut ties with an employee, as well as that troublesome customer. Marketing Magic— Nancy Ward Low cost and no cost ways to advertise your business. Have you spent way too much money on advertising campaigns that didn’t produce the desired results? We’ll look at ways to get you company in the limelight, make yourself highly visible in the community and attract new clients. Come and learn proven ways to advertise and brand your business with little or no cash outlay. If You Build It, They Will Come —Ryan Mulcahy Are you looking to renovate or build out your new shop? Let me share my years of experience in retrofitting grooming shops and doing build outs. I
will be talking about what questions to ask your contractors and how to properly communicate your needs as a groomer. I will also discuss various materials and construction methods and how to get high end looks and workability without breaking the bank. Other topics of discussion will include shop layout and DIY innovations. The Land of Making Money — Chuck Simons This seminar is for all groomers who want to make more money, whether they are mobile, shop, vet, kennel or in-home. Business is all about making money and the Land of Making Money seminar will empower you to go for the Gold. Increase your bottom line immediately and create preferred customers who consider you worth every penny. You will learn how to determine what your market will bear and then how to capitalize on that market. Chuck will show you his own road to success, starting at The Pet Salon in Margate, NJ and leading to the Land of Making Money. In And Out with Style — Jodi Murphy Time is money in this industry. We have all heard that phrase before. Getting your dogs groomed in a timely fashion can be difficult if your clients are not on a good grooming schedule. Jodi will share with you her tips to encourage your clients to rebook. Learn how to put style on your
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dogs and transform your trims from plain to stylish. Jodi will help you capture the expression of your pet trims. It All Begins with a Phone Call Interviewing Potential Clients (Mobile) — Lisa Correia Your phone rings. You fill with anticipation, hoping that this will be the one you land. You got it! So you groom the “demon seed” and the client wants to see you back in three months. Is this really the client that is going to make your business a success? Interviewing the potential client when they think that they are interviewing you, is the way to achieve success. Lisa will walk you through the phone interview with the best questions to ask your potential client and when to just listen. Employee Manuals Are The Lifeblood Of Your Business – How To Create Yours — Melissa Verplank Employee manuals. They can be daunting. No one wants to spend their weekend creating one. However, they are the lifeblood of your business. If you run a
www.GroomExpo.com • Groom Expo 2015
33
natures specialities
34
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www.GroomExpo.com • Groom Expo 2015
All Sat./Sun. Programs are one hour. See pages 59-61 for purchasing options.
SAT & SUN
business in this day and age, you cannot be without a comprehensive employee manual. In this session Melissa will go over some of the key areas that need to be addressed in every employee manual. She’ll also give ideas on useful templets and programs that allow you to create your personalized company employee manual in no time. My How Time Flies: Time Saving Tidbits — Nancy Ward Why can some groomers average 12-15 clips a day AND keep current with administrative duties, while others struggle just to groom 8 or so and the book work is ALWAYS backed up? Time management is the key! How well do you manage your time? Let’s take a look at all those little gremlins that steal minutes here and there, leaving you behind and frustrated. Learn some short cuts and tricks to make the most of each day. Learn to organize your day and use staff efficiently. Good management+ more dogs + less stress = more dollars! How to Keep Your Business Busy-Year Round — Nancy Ward Crazy, hectic holidays, slow winters, dead days- Sound all too familiar? Would you like to know how to keep your business on a more even keel? Sure makes budgeting easier and keeps the cash flow steady. We’ll address late clients, last minute cancellations and no shows. Write down
your biggest problems with scheduling, slow times, cash flow, etc., bring them to class and we’ll find a workable solution. See you in class! Making The Most of Social Security — Michael Garvin Let’s face it, we won’t be grooming the rest of the our lives; eventually we all need to start thinking about retirement. Financial advisor, Michael Garvin, will offer some education about the benefits of financial strategies. He will discuss some techniques that might help you pursue your financial goals and help enhance your retirement income. He will also clearly illustrate the advantages of working with a financial firm. Don’t Give It Away! Do You Know How Much You’re Worth an Hour? — Cheryl Purcell Many groomers set their prices by what the shop down the street charges. That’s not how we should be setting prices. What you need to charge per dog and what I need to charge per dog are different because our costs to operate are different. Every groomer should know what they need to generate per hour in order to make a living wage. How Much Should You Charge for Your Grooming Services? — Michell Evans We all want to know the answer to this question! Well the answer is in your budget! This workshop will walk you
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through the process of creating a business budget for your salon. Please bring a good estimate of your expenses, a calculator, and a pen. I will provide a worksheet. Your expenses and personal information need not be shared if you do not wish. We will explore a sample budget. We will begin to determine what you need to charge in order to meet your goals. This is an enlightening experience!
BUSINESS
Weekend Business Topics
How to Set Business Goals — Melissa Verplank “People with goals succeed because they know where they’re going.” - Earl Nightingale Do you know where your business is headed? Where have you been? Where are you currently? Where do you want to go? And most importantly, HOW ARE you going to get there? Setting goals is elementary to growth. It’s simple. This is such a great proverb, “What gets measure gets managed.” Melissa will lead you through many goal setting options her team uses to grow the companies. OSHA? MSDS? FICA? Oh My! —Barb Hoover If you have employees or are thinking about hiring one, there are many things you must know. In this class, Barb will explain what you need to know to keep your business in compliance with local and federal regulations.
www.GroomExpo.com • Groom Expo 2015
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BEHAVIOR, HEALTH, BOARDING AND DAYCARE
SAT & SUN
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All Sat./Sun. Programs are one hour. See pages 59-61 for purchasing options.
Weekend Boarding, Behavior, Daycare & Health Topics Zoonotic Diseases & Your Salon — Dr. Michael Fleck Ever have a grooming client accuse your grooming salon of passing on a skin disease, mange, fleas or ticks to their family members? What about other transmissible diseases like intestinal worms, giardia, leptospirosis, Lyme disease and many more? It’s almost frightening to think of all the diseases inter-transmitted between pets and humans, but with globalization, diseases once restricted to third world countries may be common diseases of developed countries and in your salon today. Learn about “Zoonosis,” the major zoonotic diseases, the dangers to your staff and grooming facility and how to establish guidelines to protect all interested parties. Ear Care As Part Of The Groom — Dr. Michael Fleck Dr. Fleck will define the guidelines for a groomer’s involvement in ear care during a routine groom and he will discuss the basic anatomy and physiology of the pet’s ear, the effects of common chemicals, ingredients and products routinely applied to the ear for treatment and cleaning. Also, techniques for safely cleaning and applying ear meds will be introduced. The seminar will conclude with a review of the many conditions and diseases of the ear, how to observe and care for those conditions, and finally how to pass that information on to the pet owner.
Grooming From The Inside — Dr. Deborah Greco Nutrition plays a pivotal role in the development and maintenance of the canine skin and coat. This lecture will focus on the primary macronutrients (protein, fat, and carbohydrates) and micronutrients (vitamins, minerals) that are necessary to promote healthy skin and a glossy coat. The lecture will also discuss the role of supplements and common concerns, such as food allergy, that may affect the appearance of the skin and coat. You Had Me At Meow! – Cat Communications — Mary Oquendo Cats can communicate with us without making a sound. Their tails, ears, and eyes tell an entire story. It is up to the professional groomer to understand the meaning! Once you understand feline
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body language, you will wish you had groomed them years ago. Managing Fleas And Ticks — Dr. Cliff Faver What to use...What to use? There are endless products available for flea and tick control. Join Dr. Cliff and learn how the different products work and where you might use them and when you should not be using them. Let’s take the myths out of flea and tick control and understand the science behind them. Vaccines — Dr. Cliff Faver Join Dr. Cliff Faver as he addresses how vaccines work, the ones to give and the ones you don’t need to give. He will also discuss the different quality of vaccines, frequency they need to be given, and options to not giving vaccines. All this is need-to-know
www.GroomExpo.com • Groom 2015
All Sat./Sun. Programs are one hour. See pages 59-61 for purchasing options.
SAT & SUN
information for the dogs in your salon. Oh No! Not That Dog! — Jonathan David Difficult dogs can be very frustrating and frightening to groom but it doesn’t have to be. One of Jonathan’s specialties has always been grooming those dogs that no one else will. In his 25 years of experience, Jonathan has learned that most of those behaviors are misunderstood and they can be tackled. Jonathan will share his tried and trusted
methods to take the bite out of those dogs and share with you his “Tap & Touch Technique” which he has developed through the years with great success. You don’t want to miss this seminar! The 10 Things Every Dog Should Know — Doug Parson In this class Doug will cover the basic commands and learned behaviors that clients, handlers, or any dog owner should teach their dogs in order to insure proper behavior in public as well as strengthening
Register online at
the human/dog bond. Make your job less stressful and your client’s lives easier with these simple commands and tricks. Dental Care For Pets — Mary Oquendo Join Mary in this hour long seminar covering dental anatomy, the importance of a home dental program, the stages of peridontical disease, the difference between manual and ultrasonic cleanings, and how to keep your pets teeth clean. This program does NOT teach scaling.
www.GroomExpo.com • Groom Expo 2015
BEHAVIOR, HEALTH, BOARDING AND DAYCARE
Weekend Boarding, Behavior, Daycare and Health Topics
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BARKLEIGH HONORS Grooming Industry Awards Categories Blog of the Year
Up and Coming Speaker of the Year
Groomer of the Year
Groomer Website or Facebook Page of the Year
Humanitarian of the Year
Creative Groomer of the Year
Speaker of the Year
Vendor of the Year
Contribution to the Industry Congeniality Award
Up and Coming Groomer of the Year
Video of the Year
Book of the Year
Grooming Judge of the Year
Writer of the Year
New Product of the Year
Lifetime Achievement Award
SATURDAY NIGHT - AZTEC ROOM Must have ticket to attend
38
Register online at
www.GroomExpo.com • Groom Expo 2015
Speakers & Judges
DAVE CAMPANELLA
LISA CORREIA
LORI CRAIG
TERI DIMARINO
LINDA EASTON, ICMG
MICHELL EVANS
DR. CLIFF FAVER
DR. MICHAEL C. FLECK, DVM
MICHAEL GARVIN
DANELLE GERMAN
DR. DEBORAH GRECO, DVM
BARB HOOVER
JUDY HUDSON
NICOLE KALLISH
KELLY KNIGHT
Register online at
JONATHAN DAVID
MICHELLE KNOWLES
LINDSEY DICKEN
ANGELA KUMPE
www.GroomExpo.com • Groom Expo 2015
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Speakers & Judges
40
LARA LATSHAW
LISA LEADY
JODI MURPHY, NCMG, MPS
MARY OQUENDO
JENNIFER LEE
DOUG PARSON
CHERYL PURCELL
KATHY ROSE
SHERRI SHINSKY
SUSAN SHOLAR
Register online at
RANDY LOWE
RYAN MULCAHY
CHRIS PAWLOSKY
IRINA PINKUSEVICH
JAY SCRUGGS
TAMMY SIERT
KATHLEEN SEPULVEDA
CHUCK SIMONS
www.GroomExpo.com • Groom Expo 2015
Speakers & Judges
KOMAKO TANAKA
COLIN TAYLOR
KAREN TUCKER
MELISSA VERPLANK
JOEY VILLANI
NANCY WARD
SUESAN WATSON
KIM WEST
OLGA ZABELINSKAYA
SUE ZECCO
A Better Alternative for Bathers! New to the Store:
Fit to Be Dried® for Hassle-Free Drying! No-Drip Aprons to keep you dry! Bows • Barrettes • Bandanas • Grooming/Bathing Supplies ABABstore.com • ABABstore@aol.com • facebook.com/ABABstore (877) 592 - 2847
Register online at
PAMPER YOURSELF!
Be a VIP! • • • •
Admission to ALL sessions* ALL Expo Meals GroomertoGroomer portfolio ALL handouts
JUST
$599
• Access to AKC Marketplace VIP Lounge with Goodies! • Reserved seating in Seminars, Contest Arena and Expo Meals
www.GroomExpo.com • Groom Expo 2015
41
aaronco
42
Register online at
www.GroomExpo.com • Groom Expo 2015
SUNDAY
Mobile Groomers are kind of the cowboys and cowgirls of the grooming industry. They roam the open prairie with wind blowing in their hair, heading for the sunset and lookin’ for the “wild doggies.” And then they groom ‘em. Once again, we are offering a Mobile Round-Up so that you can see what is new, beautiful and practical for the mobile groomer. Stroll among mobile vehicles and get some great ideas. Look at exciting graphics and artistic styles that are taking the grooming world by storm. And talk to happy mobilers about their industry.
MOBILE
Mobile Round-Up
Mobile Groomers… why not get involved? Show off your Van in the Mobile Vehicle Round-Up and get a FREE Basic Admission.
Viewing of the Round-Up is
FREE WITH
TRADE SHOW ADMISSION!
©2015 Andis Company, Sturtevant, WI USA 2015-515
Dedication and passion...
We share the same values Whether you’re competing for the first time, or have been grooming for years, our passion and dedication for the industry have resulted in tools that can help you create award-winning grooms. Take our new premium pet tools and professional shears, they have joined our trusted ProClip Excel™ clippers delivering superior control and comfort to deliver a winning combination.
Shears #80645 Other sizes also available
Large Pin Brush #80590
ProClip Excel #65285 ™
1.800.558.9441 www.andis.com
Register online at
www.GroomExpo.com • Groom Expo 2015
43
FRI & SAT
Mackensie Murphy - Groom Expo 2014 GroomOlympics Champion
Huge Prize Money from Top Industry Companies! GroomTeam Sanctioned Competition!
OVER 00 $25,0 MONEY! IN PRIZE
This premier grooming event will take place on Friday and Saturday, when the nation’s best groomers vie for the top positions in this GroomTeam sanctioned competition. Beginner to expert skills will be tested in this world class event. Huge prize money is being offered in all levels of competition at Groom
f r ee s am pl es !!!!! Use the 100% biodegradable...
White Towels
17 x 31.5 inches & 12.5 x 13 inches
• No More Pet Hair in the Washer
• Hygienic & Soft to the Touch
• Pamper Your Pets!
• Prevent Cross-Contamination
• Replaces Cotton Towels
• One Towel Per Client
Come by to see our new products!
Booth #43
Buy Online! 44
A division of Rayson Healthcare
Register online at
Expo. Contest sponsors are PetSmart, Purina Pro Plan, Andis, Tropiclean, Earthbath, Nature’s Specialties, Lambert Kay and E-Z Groom. Each tournament features combined classes and levels of skill. Classes offered are Poodle; All Other Purebreds; Wire Coated Breed; and Sporting and Salon Freestyle. Sunday will feature the Groomer to Groomer Creative Styling Tournament. The crowning of the PetSmart World Champion will take place during the Saturday Barkleigh Honors Dinner. The contest will be broken into five tournaments, each offering prize money and trophies. Three levels of competition skills will be offered in each tournament.
For contest rules and information, go to
www.GroomExpo.com
www.raypet.net 800.526.1526
www.GroomExpo.com • Groom Expo 2015
SUNDAY
Creative
GROOMING COMPETITION
This is the highlight of the Expo, with the winner taking home great prize money. This contest will offer first, second and third placements with $2500, $1500 and $1000 to each winner, respectively, from Groomer to Groomer. The winner of the People’s Choice Award will win $500.00 and will be seen on the cover of Groomer to Groomer magazine. The contest is scheduled for Sunday afternoon, and viewing is FREE to all seminar and trade show attendees.
For contest rules and information, go to
www.GroomExpo.com
Lori Craig - Groom Expo 2014 Creative Styling First Place & People’s Choice Award Winner
$
5,500 TO THE
WINNERS
Register online at www.GroomExpo.com • Groom Expo 2015 Register online at www.GroomExpo.com • Groom 2015
45
EVENTS
GROOMING SALON The Grooming Salon, our state-of-the-art grooming salon, will be built right at Groom Expo. You can watch contestants prepare their dogs, using the latest in grooming equipment. See gleaming bathing tubs, top of the line stand and floor dryers, and hydraulic tables in operation from some of the leading manufacturers in our industry. This convenient grooming oasis will be open 24 hours a day. It is the perfect place for contestants to bathe, prep and pre-groom their dogs before your eyes. See how others work with this quality equipment (that you might want to buy) in a real-life situation.
OPENrs 24 h
Puppy Playground
Marketing Magnet and Socialization Center
by Gary Bessette
Dog group play is one of the biggest innovations in the history of the pet care industry. Groomers, boarding facilities, day cares and communities have incorporated play groups. As a marketing tool, Puppy Playgrounds are a high energy and visual attraction to your business. Puppy play groups are not just a fad. They can be safe and fun socializing centers for pet owners and their pets. Find out all the potential benefits of operating a Puppy Playground, and hear Gary Bessette offer his years of expertise in safe handling of pet play. Find out how you can incorporate this money maker into your business. This program is free to all seminar and Trade Show attendees. See schedule for times.
FREE t Every o one!
Playnight at the Puppy Playground Friday Evening 7PM More than 80,000 dogs have participated on the Playground. The systems that have evolved are focused on safety and promote owner responsibility. We invite you to come see what we do. Learn why we do it, and how you can too! This is a FREE Program to all attendees on Friday evening at 7PM
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Register online at
www.GroomExpo.com • Groom 2015
Best in Show Awards
EVENTS
Two Huge Events Saturday Night
BARKLEIGH HONORS
F
irst, it’s an elegant dinner and overall a grand occasion with some of the finest cuisine that the Hershey Lodge chefs can offer. After dinner, the GroomOlympics Best in Show awards will take center stage. All the PetSmart big bucks will be given away as groomers, from the five classes who competed on Friday and Saturday, strut their stuff. The winners will be chosen by the judging panel. The Andis Best All Around Groomer and the GroomOlympics World Champion will be crowned. Following the Best in Show awards groomers will have the opportunity to showcase the beauty in simplicity by entering Saturday evening’s Abstract Runway Competition. Taking place between Saturday’s dinner and the Barkleigh Honors Awards, the competition features beautifully sculpted, simple abstract designs that use minimal color, if any. These designs should be doable in one day and be appropriate for a client’s dog or cat. Without any elaborate scenery or costumes, contestants will rely on their designs and complementary stylist’s attire as they compete for prizes of $1000, $500, and $250.
B
arkleigh Productions and Groomer to Groomer magazine are excited to present the fifth annual Barkleigh Honors Awards. These are the grooming industry’s most extensive awards. Blog, Website, Speaker, and New Grooming Product of the Year are just a few of the categories that give the Barkleigh Honors a cutting-edge feel. “Our goal is to recognize the groomers that go above and beyond in their contributions to our industry,” explains Barkleigh president Todd Shelly. “All awards must be substantiated and will not be determined by popularity alone. However, there will be some categories where the top four or five finalists, and ultimately the winner, will be determined by popular vote. Other categories, like Competitor of the Year, will be determined by a point system. This will keep things fun and fresh.” Preceding the Awards will be the elegant Abstract Creative Runway competition. A special lighted catwalk will be constructed for this event. Dinner tickets must be purchased to attend the Barkleigh Honors Awards and Abstract Creative Runway event unless you have a Deluxe or VIP seminar package.
Dinner begins at 7 PM on Saturday evening followed by Best In Show Awards, Abstract Creative Runway and Barkleigh Honors Awards. Dinner ticket is required and is included with the vip and deluxe packages. Tickets can be purchased separately and must be pre-ordered. Dinner tickets WILL NOT BE AVAILABLE at the show.
Register online at
www.GroomExpo.com • Groom Expo 2015
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EVENTS
Exciting Luncheons & Fun
at this Years Groom Expo!
Luncheons have always been great fun at Groom Expo — a really nice time to get to know pet professionals from another state or even another country. Plus you will be served a tasty meal… without eating it on the run or at your grooming table! Now there is a plus. Be sure and get the VIP or Deluxe admission so you can enjoy these great Expo meal events in between your seminars. Expo Meals can also be purchased separately.
SATURDAY LUNCHEON
SUNDAY LUNCHEON
Gameshow Lunch
From Frumpy to Flashy Erin McLaughlin & Jill Pipino
Mr. B Saturday Luncheons are known for their fun, high energy game shows hosted by our very own game show host, Mr. B. What exciting gameshow will he have for us this time? Come find out and maybe walk away with some of the prizes!
Are your pet poodle trims forgettable? Come watch Jill and Erin as they share a few quick fixes to easily take you to the next level and make your grooms unforgettable.
Make Hotel Reservations Now! Hershey Lodge • (800) 533-3131
by August 28th for special group rate. 48
Register online at
www.GroomExpo.com • Groom Expo 2015
EVENTS
Rescue Round-Up Invitational
The Second Annual Rescue Roundup Invitational will be held on Sunday this year at Groom Expo. The event is the culmination of a year’s worth of rescue competitions at shows all over the country. The top three placements from Groom Expo 2014, Groom Expo West, Atlanta Pet Fair, Northwest Grooming Show, PetQuest and SuperZoo were all invited to compete. The top three placements will split a prize package valued at over $10,000. In addition to that, the winner will be featured on a future issue of Groomer to Groomer and get an all-expense paid trip on the Barkleigh Cruise. But, the real winner in this event are the dogs that are in need of a home. Nearly every dog used in the competitions over the past two years has been adopted. Barkleigh also makes a donation to the participating shelters and rescue groups. Several vendors also provide products and donations.
Saturday Evening
For contest rules and information, go to
www.GroomExpo.com
Abstract Creative Runway
Following the Best in Show awards at Groom Expo, groomers will have the opportunity to showcase the beauty in simplicity by entering EZ Groom’s abstract runway competition. Taking place between Saturday’s dinner and the Barkleigh Honors Awards, the competition features beautifully sculpted, simple abstract designs that use minimal color, if any. These designs should be doable in one day and be appropriate for a client’s dog or cat. Without any elaborate scenery or costumes, contestants will rely on their designs and complementary stylist’s attire as they compete for prizes of $1000, $500, and $250.
For contest rules and information, go to
www.GroomExpo.com Register online at
Cindy Oliver - Groom Expo 2014 Abstract Creative Runway First Place Award Winner
www.GroomExpo.com • Groom Expo 2015
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FRIDAY SATURDAY SUNDAY
Gifts of Love Auction T
his year, as in the past, Groom Expo Exhibitors and faithful attendees donate products to be silent-auctioned, and you can bid on them during the weekend! One of the big items you will see is a point of purchase display of shampoos donated by Tropiclean. It is valued at $500. You may also want to donate. Bring any saleable items for the Silent Auction, such as cookbooks, jewelry, quilts, home-crafted items, etc. In the past, $15,000 plus has been raised each year for worthy projects. Let’s beat that total this year! All proceeds will go to the Gifts of Love International project directed by Don Kassebaum, St. Louis, Missouri. Don was a pet care industry shampoo manufacturer who is now a full-time director of Gifts of Love, an organization providing aid to stricken parts of the world. All funds raised will go to Guatemala, El Salvador, Nicaragua, Albania and needy areas around the world.
NEW AUCTION ITEMS EVERYDAY! RK BA
Today
Book S
20 E 16 C R U IS
JAN
Pet Pro Cruise 10-17 Royal Caribbean's ship "Jewel of the Seas"
$699 per person*
Sailing from San Juan, PR to the Caribbean Islands **Barbados, St Lucia, Antigua, St Maarten, St Croix**
Groom Boat Cruise
JAN 31 - FEB 5
Carnival's ship "Sunshine"
$579 per person* Sailing from Pt Canaveral, Florida to the Bahamas **Nassau, Freeport & Half Moon Cay**
CONTACT: Judith "LUCY" Wheeler- Barkleigh Cruise Agent Cell (321) 368-6622 • Cruisinglady@ymail.com *Includes all taxes and Barkleigh registration fees based on double occupancy in standard cabin
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Rese equip rve your m the sh ent at ow!
LEIGH
Register online at
Sponsors Contest Grooming Salon Tables! 15% off lowest listed price! Hydraulic and Electric available! Ryan’s is sponsoring hydraulic grooming tables with grooming arms for the use of contestants. These tables will be sacrificed at show special prices.
Reserve one of these tables at the show! Call Brenda at (800) 525-7387 ext. 222. www.GroomExpo.com • Groom Expo 2015
SUNDAY MORNING
Gospel Concert and Breakfast
SUNDAY MORNING 7AM
Join us Sunday morning for breakfast and inspirational entertainment!
Barb and Don Kassebaum
Are you an early riser? Looking for a quiet time to join others in prayer on Sunday?
CONCERT
AND BREAKFAST
8 AM - 10 AM
Join Don and Barb Kassebaum for Sunday morning devotions at 7am. Devotions will last for approximately one hour.
SHOW CLOSE
Gospel concert and breakfast is included with the VIP and deluxe packages. It can be purchased separately.
AUCTION
On Sunday, following the show at 6:00 PM, a fastpaced auction will be held to sell all unclaimed Silent Auction items and products donated from booths at the show close.
Register online at
www.GroomExpo.com • Groom Expo 2015
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LOCATION
Hershey Lodge & Convention Center
A
warm welcome awaits you at The Hershey Lodge, the beautiful resort that is home to Groom Expo. It is one of the experiences that makes our event so special. When you enter the lobby, you will be drawn to the massive stone fireplace. Post and beam ceilings, stonework, and comfortable furniture pay homage to Hershey’s rural Pennsylvania Dutch heritage and make this lobby a memorable place to meet, greet, gather and relax. At night, you will enjoy the deluxe rooms, with regional decor and Hershey’s Kisses on your pillow. Restaurants and lounges offer a varied selection of cuisine. There is casual dining in Lebbie Lebkicker’s Eatery & Pub or steaks at The Hershey Grill. The Forebay, Bear’s Den and Lobby Lounge are places to “talk dog” or wind down after a day of seminars. Close to The Hershey Lodge, a multi-million dollar spa joins the great amenities. Golf is a tradition in Hershey. One of the courses is ranked in the Top 100 by Golf Digest. Horseback riding, lawn bowling, health club, fitness center, tennis courts, and horse-drawn carriage rides are all at the Lodge or nearby. The new and expanded Chocolate World, HersheyPark, the famous
Rose Garden, and ZooAmerica attractions are just minutes away, so your family can catch the convenient shuttle while you enjoy the Expo. An airport shuttle from Harrisburg International Airport is available with 24-hour reservation. There is a charge for the shuttle. No pets are permitted at the Lodge or Show. Dogs involved in the contest and demonstrations may stay in the secure dog holding area. Request information from Barkleigh.
ROOM RATE: $185* / Night
Hershey Lodge Home of Groom Expo!
Reservation Deadline: 8/28/2015
Call (717) 533-3311 or (800) 533-3131 *Tell them you are with Groom Expo! The Hershey Lodge and Convention Center West Chocolate Ave. & University Drive, P.O. Box 488 • Hershey PA 17033 Phone (717) 533-3311 • Fax (717) 533-9642
Camping Hershey Highmeadow Campground offers an ideal setting near the Hershey Lodge with over 300 open and shaded sites. Dogs are permitted on leash. Call (800) 437-7439 or go to hersheycamping.com for more information. Pets are not permitted at the show!
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Register online at
www.GroomExpo.com • Groom Expo 2015
! d e t i v n I e r ' You
g n i n e p O Night
o k a e r a DANCE PARTY
y a d i Fr
m a 1 m p er 1 8 • 10
Septemb
ils
deta r o f e l u d e ee sch
s
Register online at www.GroomExpo.com • Groom Expo 2015 Register online at www.GroomExpo.com • Groom 2015
53
SCHEDULE
THURSDAY 10:30 AM REGISTRATION & AKC MARKETPLACE VIP LOUNGE OPENS 12-6 PM Brusher Bather Certificate Program — Teri DiMarino 12-5 PM From The Paws Up: Exploring Therapeutic Spa Essentials and Techniques — Michelle Knowles 12-4 PM • The Grooming Tutor: An Afternoon with Michell Evans — Michell Evans • Going Mobile with Angela — Angela Kumpe • Canine Massage: Thinking Outside the Box! — Sherri Shinsky • AKC Salon Certification: Safety in the Shop — Susan Sholar
TRADE SHOW OPENS
10:30 AM NEWBIE TOUR OF THE SHOW 11-12 PM DAY LONG PROGRAMS PART 2 • Cat Grooming Series: Solutions to Cat Grooming Challenges — Danelle German • Mixed Breed Mania: Creating the Perfect Mix — Irina Pinkusevich • Groomer’s Business Summit: Marketing Your Business — Terri DiMarino • CGA Salon Creative Certification Program — Angela Kumpe & Lori Craig • Teddy Bear Series: Pomeranian — Cheryl Purcell • Canine Behavior: Communicating Through Body Language & Vocalizations — Doug Parson • AKC Poodle Class: Part Two— Sue Zecco 1 PM
NEWBIE TOUR OF THE SHOW
2-3 PM DAY LONG PROGRAMS PART 3 • Cat Grooming Series: Be All That You Can Be in Your Cat (And Dog!) Salon — Danelle German • Mixed Breed Mania Series: Mixing It Up Asian Style — Olga Zabelinskaya
54
Register online at
7-9 PM • Round Faces — Lindsey Dicken & Nicole Kallish • Groomer Health & Safety — Lara Latshaw • The Grooming Business Not Just a Good Haircut! — Joey Villani 7-9 PM Internet Mingle
FRIDAY
REGISTRATION & AKC MARKETPLACE VIP LOUNGE OPENS 8 AM 9-10 AM DAY LONG PROGRAMS PART 1 • Cat Grooming Series: Solo Cat Handling 101 — Danelle German • Mixed Breed Mania: Super Styling the Mixed Breed — Jay Scruggs • Groomer’s Business Summit: Creating the Ideal Grooming Salon — Teri DiMarino • CGA Salon Creative Certification Program — Angela Kumpe & Lori Craig • Teddy Bear Series: Yorkie — Jodi Murphy • Canine Behavior: What You Need to Know About Aggressive Dogs — Doug Parson • AKC Poodle Class: Part One — Sue Zecco
10 AM
Thursday Evening
• Groomer’s Business Summit: The Paper Chase — Teri DiMarino • CGA Salon Creative Certification Program — Angela Kumpe & Lori Craig • Teddy Bear Series: Shih Tzu — Jay Scruggs • Canine Behavior: Working with Shy/Fearful Dogs — Doug Parson • AKC Poodle Class: Part 3 — Sue Zecco 3:15 PM NEWBIE TOUR OF THE SHOW 3:30 PM SILENT AUCTION CLOSES 4-5 PM DAY LONG PROGRAMS PART 4 • Cat Grooming Series: Charge What You’re Worth — Danelle German • Mixed Breed Mania: Putting Personality in Your Mixed Breed Grooming — Chris Pawlosky • Groomer’s Business Summit: Pricing, Percentages & Profits — Teri DiMarino • CGA Salon Creative Certification Program — Angela Kumpe & Lori Craig • Teddy Bear Series: Poodle — Lisa Leady • Canine Behavior: Safe Handling — Doug Parson • AKC Poodle Class: Part 4 — Sue Zecco 6 PM
TRADE SHOW CLOSES
Friday Evening 6-8 PM • AKC Poodle Class: Part 5 — Sue Zecco • Your Business On The Internet: Social Media & Search Engine Optimization — Lara Latshaw • Mobile Grooming Safety — Mary Oquendo • Modern Styles — Olga Zabelinskaya 7 PM Play Night at the Puppy Playground 10 PM
OPENING NIGHT PARTY — OPEN TO EVERYONE!
www.GroomExpo.com • Groom Expo 2015
8 AM
REGISTRATION & AKC MARKETPLACE VIP LOUNGE OPENS
9-10 AM SESSION 1 • Zoonotic Diseases And Your Salon — Dr. Michael Fleck • Making the Most of Social Security — Michael Garvin • Oddles of Doodles — Judy Hudson • Lisa Leady on Handstripping — Lisa Leady • The World of Shears — Randy Lowe • Products Vs. Cats — Mary Oquendo • Employee Manuals Are the Lifeblood of Your Business: How To Create Yours — Melissa Verplank 10 AM
TRADE SHOW OPENS
10:30 AM NEWBIE TOUR OF THE SHOW 11-12 PM SESSION 2 • Grooming from the Inside — Dr. Deborah Greco • Abstract Creative Runway: From Clippers to Catwalk — Kelly Knight • The 10 Things Every Dog Should Know — Doug Parson • Don’t Give It Away! Do You Know How Much You’re Worth an Hour? — Cheryl Purcell • Kerry Blue — Tammy Siert • Scissors Are the Groomer’s Best Friend: Poodle — Koko Tanaka & Karen Tucker • My How Time Flies: Time Saving Tidbits — Nancy Ward 12-2 PM LUNCHEON (MEAL SERVED 12-1 FOLLOWED BY ENTERTAINMENT) 1 PM
2-3 PM SESSION 3 • Hindsight Is 20/20 – Learn from My Mistakes (Mobile) — Lisa Correia • Ear Care as Part of the Groom — Dr. Michael Fleck • Salon Creative Add-On Services — Angela Kumpe & Lori Craig • The Hiring & Firing of Both Employees & Customers — Ryan Mulcahy • In & Out with Style — Jodi Murphy • Table Technique: Alternative Techniques for Handling Pets — Cheryl Purcell • The Land of Making Money — Chuck Simons 3:15 PM NEWBIE TOUR OF THE SHOW
SCHEDULE
SATURDAY
3:30 PM SILENT AUCTION CLOSES 4-5 PM SESSION 4 • It All Begins with a Phone Call - Interviewing Potential Clients (Mobile) — Lisa Correia • Poodle Topknots... A Crowning Achievement! — Linda Easton • How To Keep Your Business Busy-Year Round — Nancy Ward • Oh No! Not That Dog! — Jonathan David • Must Have Cat Grooming Equipment — Mary Oquendo • OSHA? MSDS? FICA? Oh My! — Barb Hoover • Vaccines — Dr. Cliff Faver 6 PM
TRADE SHOW CLOSES
Saturday Evening 7 PM
Saturday Evening Dinner, Awards, Abstract Creative Runway & Barkleigh Honors Awards
Best in Show
Newbie Tour of the Show
Register Online!
www.GroomExpo.com Register online at
www.GroomExpo.com • Groom Expo 2015
55
SCHEDULE
SUNDAY 7 AM
Morning Devotions — Don And Barb Kassebaum
8-10 AM
Gospel Concert & Breakfast (Meal Served 8-9 followed by entertainment)
9 AM
REGISTRATION AND AKC MARKETPLACE VIP LOUNGE OPENS
10 AM
TRADE SHOW OPENS
2-3 PM
SESSION 6 • Putting the “Ahhh” Into Your Mobile Spa — Lisa Correia • Dental Care for Pets — Mary Oquendo • Grooming the Big Dogs – Airedale Terrier — Jay Scruggs • How To Set Business Goals — Melissa Verplank • Marketing Magic — Nancy Ward • Corrective Grooming Techniques — Kim West
3:30 PM
SILENT AUCTION CLOSES
4-5 PM
SESSION 7 • Anatomy of Hand Stripping & the Tools of the Trade — Michelle Knowles • If You Build It, They Will Come — Ryan Mulcahy • You Had Me At Meow! – Cat Communications — Mary Oquendo • Scissors Are the Groomer’s Best Friend: Bichon — Koko Tanaka & Karen Tucker • Self-Worth — Colin Taylor • Drop Coats — Sue Watson
5 PM
TRADE SHOW CLOSES
6 PM
Show Close Auction — Teri DiMarino
10:45 AM NEWBIE TOUR OF THE SHOW 11 AM-12 PM SESSION 5 • The Mindful Groomer: Achieving Balance Throughout Your Entire Grooming Process — Dave Campanella • How Much Should You Charge for Your Grooming Services? — Michell Evans • Managing Fleas & Ticks — Dr. Cliff Faver • Knight And Day: Transforming Your Grooming with Styling Products! — Kelly Knight • West Highland White Terrier Trim — Chris Pawlosky • Japanese Freestyle — Irina Pinkusevich • Think Outside the Creative Box! — Kathleen Sepulveda 12 PM
NEWBIE TOUR OF THE SHOW
12-2 PM LUNCHEON (MEAL SERVED 12-1 FOLLOWED BY ENTERTAINMENT) 12-2 PM
Mobile Round Up
EARLY BIRD SPECIAL! HURRY! OFFER EXPIRES 9/2/2015
NAME:
Any Educational Package Admission!
BUSINESS: ADDRESS: CITY: STATE:
ZIP:
$25 OFF
PHONE: (
)
EMAIL: Barkleigh Productions Inc. • 970 W. Trindle Road • Mechanicsburg PA 17055 (717) 691-3388 • Fax: (717) 691-3381 • info@barkleigh.com • www.groomexpo.com
Groom Expo Sept. 17-20, 2015 Hershey, PA
Send with Registration • ONE PER PERSON • May not be combined with any other offer
56
Register online at
www.GroomExpo.com • Groom Expo 2015
in the Red Clipper Arena
THURSDAY 3 PM Dog Holding Area Opens 6:30 PM Judges Meeting 7 PM Contestant Meeting
FRIDAY 8 AM 9 AM 12 PM
Tropiclean Wire Coated Breed Tournament Check In Tropiclean Wire Coated Breed Tournament Start Tropiclean Wire Coated Breed Tournament Awards
1 PM 2 PM
Andis Poodle Tournament Check In Andis Poodle Tournament Start Lambert Kay Friday Rescue Clip-In Check In 2:30 PM Lambert Kay Friday Rescue Clip-In Start 5 PM Andis Poodle Tournament Awards Lambert Kay Friday Rescue Clip-In End
CONTEST SCHEDULE
CONTEST SCHEDULE
SATURDAY 8 AM 9 AM 12 PM
Earthbath Sporting & Purina Pro Plan Salon Freestyle Tournament Check In Earthbath Sporting & Purina Pro Plan Salon Freestyle Tournament Start Earthbath Sporting & Purina Pro Plan Salon Freestyle Tournament Awards
1 PM 2 PM
Nature’s Specialities All Other Purebreds Tournament Check In Nature’s Specialities All Other Purebreds Tournament Start Lambert Kay Saturday Rescue Clip-In Check In 2:30 PM Lambert Kay Saturday Rescue Clip-In End 5 PM Nature’s Specialities All Other Purebreds Tournament Awards 5:30 PM PetSmart Best In Show Judging 7 PM PetSmart Best in Show Awards following Awards Dinner (Must Have Dinner Tickets) — Nigerian Room E-Z Groom Abstract Creative Runway
SUNDAY 7:30 AM Lambert Kay Rescue Round-Up Check In 8 AM Lambert Kay Rescue Round-Up Start 11:30 AM Lambert Kay Rescue Round-Up Awards 12:30 PM Groomer to Groomer Creative Styling Tournament Check In 1 PM Groomer to Groomer Creative Styling Tournament Start 4 PM Groomer to Groomer Creative Styling Presentations & Awards
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57
Contestant Prize List GroomOlympics Best in Show Awards WORLD CHAMPION
$5000
BEST ALL AROUND GROOMER $2000
BEST IN GROUP
FIRST: $400 SECOND: $200 THIRD: $100
Creative Styling Tournament
$2500
WORLD CHAMPION • Second Place • $1500 Third Place • $1000
People’s Choice Award • $500
Plus cover of Groomer to Groomer (see rules)
GROOMOLYMPICS TOURNAMENT AWARD SPONSORS
GROOMOLYMPICS TOURNAMENT PRIZE MONEY
OPEN FIRST PLACE Second Place Third Place
INTERMEDIATE $350 $250 $150
FIRST PLACE Second Place Third Place
$250 $125 $75
ENTRY FIRST PLACE Second Place Third Place
$100 $75 $50
THANKS SPONSORS!
58
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Groom Expo 2015 Registration Name (Print Clearly): _____________________________________________
Check One: p Salon Owner
Business: _______________________________________________________ p Groomer p Kennel
Address: ________________________________________________________ p Pet Daycare City/State/Zip: ___________________________________________________ p Pet Sitter Email (Print): _____________________________________________________ Phone: (____________) ____________________________________________ Cell Phone: (____________) ________________________________________
Packages
THURSDAY EVENTS
See Page 61 for Package Details Red = Expo Meals Included 1 p V.I.P. - $599 Save $383! Pamper yourself!!
20 21 22 23 24 25
p p p p p p
2 p DO-IT-ALL DELUXE - $499 Save $197!
4 p FRIENDS & FAMILY EXPO MEALS - $179 Save $19! 5 p DO-IT-ALL BASIC - $399 Save $99!
26 p Round Faces 27 p Groomer Health & Safety 28 p The Grooming Business - Not Just a Good Haircut!
$79 $79 $79
FRIDAY EVENTS
6 p WEEKEND BASIC - $199 Save $79!
7 p THURS/FRI BASIC - $299 Save $207! 8 p FRI/SAT BASIC - $299 Save $78! 9 p TRADE SHOW SPECIAL - $25
TRADE SHOW Daily Admission - $10 10 p FRI 11 p SAT 12 p SUN
p Check p MC/Visa/Discover
Name on Card: _____________________________________ Numbers: __________________________________________ Exp. Date: _________________________________________ Make Checks Payable to:
Barkleigh Productions, Inc.
970 West Trindle Road • Mechanicsburg, PA 17055 (717) 691-3388 • FAX (717) 691-3381 Email: info@barkleigh.com
Refund Processing Fee $30. No refunds after Sept. 1, 2015. Programs are 20% higher at the door.
GE15
Brusher Bather Certificate Program $199 The Grooming Tutor: An Afternoon with Michell Evans $149 From The Paws Up: Exploring Therapeutic Spa Essentials $174 Going Mobile with Angela $149 Canine Massage: Thinking Outside The Box! $149 AKC Salon Certification: Safety in the Shop $149 THURSDAY EVENING EVENTS
3 p WEEKEND DELUXE - $299 Save $177!
Total: $ ___________
p Mobile Groomer p Breeder p Owner/Handler p Trainer p Veterinary p Other: _____________
29 30 31 32 33 34 35
p p p p p p p
Cat Grooming Series Mixed Breed Mania Series Groomer’s Business Summit CGA Salon Creative Certification Program Teddy Bear Series Canine Behavior: Staying Safe in the Salon AKC Poodle Class
36 37 38 39
p p p p
AKC Poodle Class (Only Part 5 - Demo) Your Business on the Internet Mobile Grooming Safety Modern Styles
40 41 42 43
p p p p
Saturday Program Sessions $149 Individual Saturday Session #_____ x $59 = $_______ Saturday Luncheon $45 Dinner & Barkleigh Honors/Creative Runway $85
44 45 46 47 48
p p p p p
Sunday Program Sessions $129 Individual Sunday Sessions #_____ x $59 = $_______ Gospel Concert and Breakfast $23 Sunday Luncheon $45 Mobile Round-Up Vehicle Entry FREE
$149 $149 $149 $149 $149 $149 $199
FRIDAY EVENING EVENTS $79 $79 $79 $79
SATURDAY EVENTS
SUNDAY EVENTS
Online Registration: GroomExpo.com
#
Register online at
www.GroomExpo.com • Groom Expo 2015
59
Program Selection Select ONE program from each education session that you may attend. This will enable us to plan adequate seating for your comfort. One per attendee please! VIP, Do-It-All, Thur/Fri and Fri/Sat Packages THURSDAY (Choose 1) 1 p Brusher Bather Certificate Program 2 p The Grooming Tutor: An Afternoon with Michell Evans 3 p From The Paws Up: Exploring Therapeutic Spa
Essentials & Techniques
4 p Going Mobile with Angela 5 p Canine Massage: Thinking Outside the Box! 6 p AKC Salon Certification: Safety in the Shop
THURSDAY Evening (Choose 1) 7 p Round Faces 8 p Groomer Health & Safety 9 p The Grooming Business - Not Just A Good Haircut!
FRIDAY Daytime (Choose 1)
11 p Cat Grooming Series 12 p Mixed Breed Mania Series 13 p Groomer’s Business Summit: From Startup to Seasoned
Professional; There’s Always Something to Learn! p CGA Salon Creative Certification Program p Teddy Bear Series p Canine Behavior: Staying Safe In The Salon p AKC Poodle Class
14 15 16 17
FRIDAY Evening (Choose 1) 18 p AKC Poodle Class (Part 5 - Demo) 19 p Your Business on the Internet: Social Media &
Search Engine Optimization
20 p Mobile Grooming Safety 21 p Modern Styles
All attendees taking education, select your likely choice:
SATURDAY 9:00 AM - SESSION 1 (Choose 1)
100 p Zoonotic Diseases and Your Salon 101 p Making the Most of Social Security 102 p Oddles of Doodles 103 p Lisa Leady on Handstripping 104 p The World of Shears 105 p Products Vs. Cats 106 p Employee Manuals Are the Lifeblood of Your Business –
How To Create Yours
11:00 AM - SESSION 2 (Choose 1)
Grooming from the Inside Abstract Creative Runway: From Clippers to Catwalk The 10 Things Every Dog Should Know Don’t Give It Away! Do You Know How Much You’re Worth an Hour? 204 p Kerry Blue 205 p Scissors Are the Groomer’s Best Friend: Poodle 206 p My How Time Flies: Time Saving Tidbits 200 p 201 p 202 p 203 p
60
Register online at
2:00 PM - SESSION 3 (Choose 1) 300 p Hindsight is 20/20 – Learn from My Mistakes 301 p Ear Care as Part of the Groom 302 p Salon Creative Add-On Services 303 p The Hiring & Firing of Both Employees & Customers 304 p In & Out With Style 305 p Table Technique: Alternative Techniques for
Handling Pets
306 p The Land of Making Money
4:00 PM - SESSION 4 (Choose 1) 400 p 401 p 402 p 403 p 404 p 405 p 406 p
It All Begins with a Phone Call - Interviewing Potential Clients Poodle Topknots... A Crowning Achievement! How to Keep Your Business Busy-Year Round Oh No! Not That Dog! Must Have Cat Grooming Equipment OSHA? MSDS? FICA? Oh My! Vaccines
SUNDAY
11:00 AM - SESSION 5 (Choose 1) 500 p The Mindful Groomer: Achieving Balance
Throughout Your Entire Grooming Process
Grooming Services?
with Styling Products!
501 p How Much Should You Charge for Your
502 p Managing Fleas & Ticks 503 p Knight & Day: Transforming Your Grooming 504 p West Highland White Terrier Trim 505 p Japanese Freestyle 506 p Think Outside The Creative Box!
2:00 PM - SESSION 6 (Choose 1) 600 p 602 p 603 p 604 p 605 p 606 p
Putting The “Ahhh” into Your Mobile Spa
Dental Care For Pets Grooming the Big Dogs – Airedale Terrier How to Set Business Goals Marketing Magic Corrective Grooming Techniques
4:00 PM - SESSION 7 (Choose 1) 700 p Anatomy of Hand Stripping
& the Tools of the Trade “If You Build It, They Will Come” You Had Me At Meow! – Cat Communications Scissors are the Groomer’s Best Friend: Bichon Self Worth Drop Coats
701 p 702 p 703 p 704 p 705 p
Include with Registration or Fax to (717) 691-3381
www.GroomExpo.com • Groom Expo 2015
Exciting Package Plans! expo VIP!
BEST DEAL!
four BIg days!
• Admission to ALL educational sessions on ALL Four Days • ALL Expo Meal Functions • Groomer to Groomer portfolio bag • Handouts (when provided) for Sessions • AKC Marketplace VIP Lounge during show hours (with coffee, tea and chocolates) • All three days of Trade Show
• Viewing of ALL Grooming Contests in AESCULAP Grooming Arena • Reserved seating in the front of each* session room (before start of program) • Reserved seating in the front of all meal functions* • Reserved seating at the Grooming Contests*
JUST
$599
TREAT YOURSELF!
(Save $383)
* Although every effort will be made to provide reserved seating, there may not be enough reserved seats in certain sessions that may become more popular than others. When session starts, VIP seating may be given to attendees if the room becomes too crowded
FOUR
BIG
DAYS! • • • • •
FOUR
DO-IT-ALL DELUXE
Admission to ALL educational sessions on ALL Four Days ALL Expo Meals Groomer to Groomer Attache Bag All three days of Trade Show Viewing of All Grooming Contests
JUST
$499
SAT AND
SUN • • • •
AND
SAT • • •
weekend DELUXE
AND
SUN
THURS
fri/sat basic
trade show special
• All three days of Trade Show • Viewing of All Grooming Contests
FRI
JUST
$299
SAT AND
SUN JUST
$25
Register online at
JUST
$399
weekend basic • Admission to ALL educational sessions Saturday and Sunday • All three days of Trade Show • Viewing of All Grooming Contests
JUST
$299
DO-IT-ALL basic
Admission to ALL educational sessions on ALL Four Days Groomer to Groomer Attache Bag All three days of Trade Show Viewing of All Grooming Contests
AND
Admission to ALL educational sessions on Friday and Saturday All three days of Trade Show Viewing of All Grooming Contests
FRI, SAT AND SUN
• • • •
SAT
Admission to ALL educational sessions on Saturday and Sunday All Expo Meals All three days of Trade Show Viewing of All Grooming Contests
FRI
BIG
DAYS!
JUST
$199
Thurs/Fri Basic • All seminars and events on Thursday and Friday • All three days of Trade Show • Viewing of All Grooming Contests
JUST
$299
friends & family
EXPO MEALS • All Expo Meals
(All Meals Feature Entertainment) (Saturday Lunch & Dinner PLUS Sunday Breakfast and Lunch)
www.GroomExpo.com • Groom 2015
JUST
$179 61
MOBILE GROOMING CONVERSIONS
We’ve built our reputation the same way we’ve built the Wag’n Tails Family: One unit at a time. With dedicated service, quality workmanship and convenient financing, there has never been a better time to explore the benefits of mobile grooming with the Wag’n Tails family.
WAGNTAILS
Ultra Groom Van Endurance Sprinter
Dodge Promaster
Mercedes-Benz
Pet Stylist Elite Ford E-450
Dyna Groom Ford Transit
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www.GroomExpo.com • Groom Expo 2015
K-9 II & K-9 III
BLOWER-DRYERS now both available in
VARIABLE SPEED! K-9 II Features:
• Powered by two 22,500 rpm motor turbines (58,329 fpm air flow) • Variable speed switch offers high velocity to blow water out and low velocity for detail work/delicate fur.
• 120 volts • 17 Amps • Available in metallic blue or purple • One Year Warranty
K-9 III Features:
• 10’ hose with two different size blow tips. • Variable speed switch offers high velocity to blow water out and low velocity for detail work/delicate fur. • Ideal for heavy coated or long haired animals • 120 volts • 18.5 amps. • 26,330 rpm per motor • Choose from blue, purple, red, pink and brown (special orders black, burgundy and hunter green) • One Year Warranty
electric cleaner
Manufacturers of the World’s Finest Animal & Industrial Vacuums, Blowers & Dryers Osseo, WI 54758 • 1-800-456-9821
www.electriccleaner.com
VISIT OUR BOOTH AT
GROOM EXPO!
B R AV U R A
L I T H I U M
NEVER COMPROMISE
TAKING CORD/CORDLESS TECHNOLOGY TO THE NEXT LEVEL
1-800-PROWAHL www.wahlanimal.com