Groom Expo 2022 Program Guide by Barkleigh Productions

2021 PROGRAM GUIDE SEpt. Groom Expo hershey lodge & convention center Hershey, PA | groomexpo.com 15-18,2022

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• Groom

Todd Shelly President of Barkleigh Productions

Wow! That is what you are going to say when you look through this program. Your second instinct may be to sit back and become overwhelmed with all the choices. What should you do when you come to GroomFirst,Expo?evaluate your own situation. What do you need most in your business this year? Grooming skills? Animal Behavior? Marketing or Retailing? Business or Motivation? Pet Health Care? Make this program book your workbook. Get a plan. Prioritize. Mark those programs that are the most meaningful and then evaluate them again in a few days. A good strategy will begin to materialize. You can’t do it all, so pick the best for you. Then select your programs on the program selection sheet on the back of the registration form. Now go to the Exhibitor list. Mark booths that you MUST see. Before the show ends, check your program book and visit those you missed. Staple a sheet inside this program and list products that you want to buy and seminars you must attend.

Who Should Come to Groom Expo?

Dear Pet Professionals,

Tuck all your essential papers, etc. inside your program book and take it to the show. Now you are ready to enjoy! See you soon!

Do you own a pet care facility? Are you involved in grooming, boarding, training, breeding, exhibiting, handling, brushing, bathing, walking, helping, or understanding pets? Do you retail pet products to the pet–owning public? Do you need to improve your grooming or handling skills? Or learn how to retail or add retail to your mix of services? Then this is where you need to be! Groom Expo is for anyone who makes a full or part–time living from professional pet care.... or is a serious hobbyist. Groomers, mobile groomers, kennel operators and kennel personnel, trainers, day care operators, veterinarians, pet retailers, animal behaviorists, shelter personnel, breeders, handlers, vet techs, or anyone involved in the pet industry will find a wealth of information, products and services to meet their needs.

3Register online at www.GroomExpo.com • Groom Expo 2022 EDUCATION Thursday Seminars 9-14 Friday Seminars 14-22 Saturday Seminars 23-35 Sunday Seminars 36-39 COMPETITIONS GroomOlympics 43 Abstract Creative Runway 43 Rescue Round-Up 44 Creative Styling Competition 45 SPECIAL EVENTS Abstract Creative Runway 43 People’s Choice Awards 45 24/7 Grooming Salon 46 Puppy Playground 46 Best In Show Awards 47 Barkleigh Honors 47 Gospel Concert & Breakfast 49 Newbie Tours 49 LOCATION 4 TRADE SHOW 5 EXHIBITOR LIST 6 EDUCATION 9-39 SPEAKERS & JUDGES 40-42 COMPETITIONS 43-45 SPECIAL EVENTS 46-48 LUNCHEONS 49 SCHEDULE 50 CONTEST SCHEDULE 51 PACKAGE PLANS 53 REGISTRATION 54 Table of contents visit groomexpo.com • Online Registration • Speaker Bios • Interactive Trade Show Map • Full Schedule • And More! Groom Expo

533–9642

Hershey Lodge & Convention Center LOCATION The Hershey Lodge and Convention Center West Chocolate Ave. & University Drive, Hershey, PA 17033 Phone (717) 533–3311 • Fax

offers

for more information. Pets are not permitted at the show! Camping ROOM RATE: $204* / Night Reservation Deadline: 8/15/2022 Call (717)533–3311 or (800)437–7439 *Tell them you are with Groom Expo! Home of Groom Expo! The convention center is not dog friendly Only dogs used for competition or demos are permitted. Service animals are permitted. The Her shey Lodge abides by the regulations for ADA Ser vice Animals set by the US Department of Justice. DOGSNO

or go to

A warm welcome awaits you at The Hershey Lodge, the beautiful resort that is home to Groom Expo. It is one of the experiences that makes our event so special. When you enter the lobby, you will be drawn to the massive stone fireplace. Post and beam ceilings, stonework, and comfortable furniture pay homage to Hershey’s rural Pennsylvania Dutch heritage and make this lobby a memorable place to meet, greet, gather and relax. Restaurants and lounges offer a varied selection of cuisine. Start your day with coffee from the Cocoa Beanery. Embrace casual dining at Fire and Grain’s Bar or steaks at The Hershey Grill. The Forebay, Bear’s Den and Lobby Lounge are places to “talk dog” or wind down after a day of seminars. Close to The Hershey Lodge, a multi–million dollar spa joins the great amenities. An airport shuttle from Harrisburg International Airport is available with 24–hour reservation. There is a charge for the shuttle. No pets are permitted at the Lodge or Show. Dogs involved in the contest and demonstrations may stay in the secure dog holding area. Request information from Barkleigh. (717) Hershey Highmeadow Campground an ideal setting near the Hershey Lodge with over 300 open and shaded sites. Dogs are permitted on leash. Call (800) 710–0917 hersheycamping.com

Groom Expo hosts the largest pet care product trade show in the world… with over 170 booths. Every clipper, shampoo, comb, table and tub is here, along with thousands of other pet care, boarding, natural and retail products.

5Register online at www.GroomExpo.com • Groom Expo 2022

Trade

Many exhibitors are pulling out all the stops. You will be able to see industry greats doing mini–groom sessions in several booths throughout the trade show.

Friday, Saturday, and Sunday admission is $10 per day pre–registered and includes viewing of all daily contests and demonstrations. Three–Day Trade Show

TRADE SHOW FREEAdmissionforSeminar

The Industry’s Biggest & Sweetest Show At Groom Expo Pet Care Trade Show on Earth.

Groom Expo Trade Show will also feature the Wahl GroomOlympics and Andis Creative Styling. Your staff will learn new skills just watching top contestants as they groom… so bring them along, too! Bring lots of business cards, your business checkbook and the plastic money! Because there are bargains, show specials, floor and demo units, and discount pricing everywhere!

Attendees

Groom Expo Groom Expo Special is $25 pre–registered and includes all trade show events and daytime floor demos. Trade show is FREE to all registered seminar attendees.

Register online at www.GroomExpo.com • Groom Expo 20226 With Over 170 Exhibitor Booths, You Can Really Load Up on Just About EVERYTHING Exhibitor List* • A CREATIVE COLLECTION • A GLAMOUR BOW • AARONCO PET PRODUCTS, INC • ABOVE SHEARS • AERUS FORMERLY ELECTROLUX • ALL4GROOMERS • ALPHA GROOMING PRODUCTS • ALPHA TECH PET, INC • AMERICAN KENNEL CLUB • ANDIS COMPANY • ANIMAL PHOTOGRAPHY • ANIMALSINK.COM • ARTERO • ASLAN’S ACCESSORIESACCESSORIES/E’S • AUSSIE DOG PRODUCTS • BARDEL BOWS • BARKLEIGH PRODUCTIONS, INC • BEST SHOT PET PRODUCTS • BIO GROOM • BLACKWORKS • CAMPBELL PET COMPANY • CELTIC K9 • CHERRYBROOK • COLOGNES FOR PETS • COMPANION ANIMAL NETWORK • COSMOS BATHING SYSTEMS • CRITTEAR • CRYSTAL WORKS • DAVIS MANUFACTURING • DAYSMART PET • DIRECT ANIMAL PRODUCTS • DMK BOWTIQUE • DOG IS GOOD • DOG LOVER’S TOWEL • DOG N FROG • EARTHWHILE ENDEAVORS/EARTHBATH • ELECTRIC CLEANER COMPANY • EMP-10 • ENVIROGROOM PROFESSIONAL PET PRODUCTS • EVOLUTION SHEARS • EZ-GROOM • FEAR FREE • FORT WORTH SHAVER • FOXY ROXY’S SUPPLY COMPANY • FRESH SHEARS • GEIB BUTTERCUT SHEARS • GENERAL HIGH PERFORMANCE LIFE COACH • GINGR • GOODFRIEND BY KINSHIP • GROOM TEAM USA • GROOMER GIRLS • GROOMER TIES • GROOMER’S BEST FRIEND • GROOMER’S MALL • GROOMERS HELPER • HANVEY ENGINEERING AND DESIGN • HAWAIIAN MOON • HEART + PAW • HYPONIC • INTERNATIONAL PROFESSIONAL GROOMERS, INC • IV SAN BERNARD USA • JELLY PET • JOE’S SHARPENING SERVICE • KASHI SHEARS • KENCHII • KENNEL CONNECTION • KIKA USA LLC • KIM LAUBE AND CO, INC • KLEIN CUTLERY • LADYBIRD LINE • LOVE GROOMERS • LOYALTY PET PRODUCTS • MASSAGING INSOLES • MAX AND MOLLY WEAR • MDC ROMANI, INC • METROVAC • MIDMARK/SHOR-LINE • MOEGO • NATURE’S SPECIALTIES, LLC • NDGAA • NEXDERMA INC • PALOMA SHEARS • PARAGON SCHOOL OF PET GROOMING/ LEARN2GROOMDOGS • PAW PARTNER • PAWMAT • PET PERENNIALS • PET PORTRAIT BY SAM THONG • PET-AGREE • PETBIZINSURANCE.COM • PETEDGE/BOSS PETS • PETLIFT • PETS RIBBONS • PETSMART • PETSTORE.DIRECT EXHIBITOR LIST

7Register online at www.GroomExpo.com • Groom Expo 2022 • PRECISION SHARP CO. • PRO-MOHS PET PRODUCTS • PUPPY PLAYGROUND • QUADRAPED PET CARE PRODUCTS • RAY-PET • RUNLOYAL • RYAN’S PET SUPPLIES • SENSEI SHEAR SYSTEM • SHARK FIN SHEARS • SHAWNA’S CREATIONS • SHEAR DELIGHT • SHEAR SAVER • SHEARMAN CO • SHERNBAO USA, INC • SHOWSEASON ® ANIMAL PRODUCTS • SOOS PET • SPEEDY DRYER • SSSTV/GROOMERS CHOICE • STYLIST WEAR • SUPERZOO/ATLANTA PET FAIR/PGC/WPA • THE BLISSFUL DOG • THE SHEARS DEPOT • THERA-CLEAN • THORNELL • TICKLED PINK PET DESIGN • TOOL KLEAN • TROPICLEAN • UTSUMI • WAG’N TAILS MOBILE CONVERSIONS • WAHL CLIPPER CORPORATION • WARREN LONDON • WHITMAN’S WOOF WEAR COLLARS • XPAIN SOLUTIONS • YOUNG LIVING • ZOLITTA/ELITE PET SPA • ZYMOX & ORATENE BY PET KING BRANDS * EXPECTED TO EXHIBIT EXHIBITOR LIST REIMAGINE YOUR CAREER WITH US Competitive pay + benefits Beautifully appointed salon Flexible scheduling Focus on grooming + growing your client base Scan to find out how you can become part of our Heart + Paw family. We're Heart + Paw, a new and different pet care organization. We understand the unique challenges you face in the work you do so we strive to provide the support you need to focus on what you love, working with animals

GROOM EXPO OPENING NIGHT PARTY THE COMET Nigerian Room FOR ALL ATTENDEES! Friday Sept. 16 Free

From brushes and nail clippers, muzzles to grooming loops, Teri covers equipment basics, highlighting correct uses, in an effort to make the work easier and more comfortable for pet and bather. “These techniques and tools will make the finished groom a true work of art,” says Teri. Anals and ears will be also discussed.

Tools of the Trade and How to Use Them

Teri DiMarino

Tocopherol, Ergocalciferol, Sodium Chloride. Teri takes a “groomers-eye” view of the stuff we use every day in language we can understand. Shampoos, sprays and conditioners are our most expendable items but what do we really know to select the right product for our situation? (Those scary words are techno-speak for vita min E, vitamin D and simple table salt, often found in many grooming products.)

Getting the Most Out of Your Bathing and Drying Time

9Register online at www.GroomExpo.com • Groom Expo 2022 THURSDAY SEMINARS Groom Expo

Everyone has a technique for dematting a neglected pet. For some, it’s a shave-down and then entering the pelt in a Mat Contest. For others, it’s a time-consuming, hair-splitting experience, destined to take its toll on the pet, the B/B or both. Teri examines the most common and effective products, tools and techniques for the demat dilemma without getting all tangled up.

Bathing and drying are the most underestimated aspects of our jobs. Techniques can make or break a groom. The ability to properly apply products, thoroughly clean and then dry the pet will have a direct influ ence on the finish. You will hear about time-saving equipment and techniques.

What’s In Those Bubbles??? Shampoos, Conditioners & Spray

Brusher bather certificate course

Your ability to do your job, and do it right, separates you from being “just a bather” to a position that contributes to the finished product in the salon. Teri believes that a good bath, brush and dry is 50% of a great groom. The bathing room is where most stylists started. Before future groomers begin to think of clipping coat, they must first know what to expect from the hair, and how to treat it to obtain desired results. Surprisingly, many great B/Bs remain in the bathing room, preferring the security of knowing there will always be a need for their expert services. Bathersin-training, “groomer wannabes”, seasoned groomer techs and salon owners will benefit from this day-long program with tips on equipment and products to make the job easier. From getting the dog ready for the tub, to finding the right shampoo through proper bathing and blow-drying techniques, Teri will cover the B/B fundamentals. Safety issues and handling will be stressed.

Dematting… It’s Not What It Used To Be

The Perfect Creative Melissa Mitchner

Mobile Grooming Certificate Course: Soup to Nuts Mary Oquendo

This workshop will review how to successfully maintain and expand in the pet care industry. Melissa will cover reviewing policies and procedures, marketing, business planning, and next-level growth development for small business owners. What does the next phase of your business look like and what will it take? This seminar will also explore key systems and processes for leadership and management, as well as how to create a culture that inspires growth. In addition, this seminar will help you identify key principles, plan strategically, and teach you how to set goals to sustain and scale your business.

Creative color can be fun, safe, and easy if you know the proper techniques and products—or quite the opposite if you do not. It can also be elegant and sophisticated if done well. In this class, creative experts Angela Kumpe and Adriane Pope will teach you how to achieve the perfect creative groom every time. They will cover all the products, techniques, and tools you need to be successful in offering creative color to your clients. They will show you different levels of creative styling from how to add a perfectly executed quick touch of color to a more timeconsuming detailed design. This class is good for groomers of all skill levels, from beginners to seasoned stylist. Multiple dogs will be done live as well as several video tutorials through the use of a PowerPoint presentation.

Pet business 101: leadership, management, & culture

Angela Kumpe & Adriane Pope

So you want to go mobile, but not quite sure where to start? This four-hour workshop will get you started on your journey to becoming that successful mobile groomer. Mary will begin with getting your business started: choosing a type of vehicle, setting up a compliant business with a structure that works for you, and developing your plan for success. She will then move on to clients: setting those boundaries, being safe, routing and scheduling, pricing, and adding in extra services and retail. Next she will cover maintenance, sanitation, and safety. Then it will finish off with creating the documen tation, such as business plans, SOP Manuals, and all the important marketing that creates your path to success.

11Register online at www.GroomExpo.com • Groom Expo 2022 THURSDAY SEMINARS Skin Assessment certificate course

Puppy Handling 101 certificate course

Dr. Cliff Faver

Melissa Jepson

Groomers have seen it all! Dandruff, flea dermatitis, and alopecia are some of the common skin issues we have seen in our shops, but how do we go about recom mending proper treatment? With the correct knowledge, groomers can resolve or prevent most skin issues that we see. Groom ers are the first line of defense for pets since we see them more frequently than a veteri narian. And now, with the limited access to veterinarians at present, groomers serve a key role in keeping pets’ skin and coat healthy. In this course, Dr. Cliff will help you decipher which ailments are within your ability to treat and what truly needs to be seen by the veterinarian. Empower yourself and your sa lon with the confidence to act as a consultant to pet owners for common skin issues. This course is presented by a veterinarian that has treated hundreds of thousands of cases by partnering with the groomers he works with. Puppies are often a whole other world when it comes to the easiest way to acclimate them to the groom ing process. This four-hour certificate course will equip you with the best knowledge and techniques to handle puppies with confidence! We will cover psychological milestones, ongoing handling techniques, overcoming common obstacles, and how to set your puppies up for a lifetime of success both on the grooming table and off. Don’t wait! Register Online NOW at www.GroomExpo.com

Sue Zecco & Jay Scruggs Sue and Jay have collaborated for many years teaching seminars all over the world, and now virtually with their Super Styling Sessions app. Spend the day with this dy namic duo as they give valuable tips for prepping, grooming, and finishing those everyday shop dogs. They will demonstrate achievable pet trims on several different common breeds (and mixed breeds) during this four-hour seminar. Sue and Jay will use several tools in their grooming toolbox to highlight breed profiles and simple pet trims that will keep your clientele in easy-to-maintain trims with some flair. “This seminar will focus on adding personality to andog,”average-lookingsaysJay.“We will show how to balance the head in with the rest of the body and how to set the length with clippers to cut out a lot of scissoring. This will help save time with the finishingKeepingprocess.”breed profile on pet trims is all about achieving a natu ral finish with snap-on combs and finishing with thinning shears. Blending the body and not leav ing defined lines in the coat is easy to achieve when you use the right techniques. Some coat types that come in the shop everyday can be unforgiving, but Sue and Jay will share their secrets and tips to get a nice, stylish finish every time. Your clients will never be happier once you implement these Super Styl ing secrets to your everyday trims!

Super Styling Everyday Dogs

THURSDAY SEMINARS

Barkleigh pet professional first aid & CPR certificate course

Business compliance certificate course

Poodles in black & white

Macie KelseyPisaAnn Sexton Corina Stammworthy

Learn the ABC’s of Poodle grooms with GroomTeam member Macie Pisa. Before starting the groom, it is important to learn the dog’s unique shape and create a plan. This live demo will go over the basics of struc ture, angles, and achieving a balanced cut that compliments the dog’s conformation. Macie breaks down the process into easy-to-follow steps that are sure to improve your skill set.

13Register online at www.GroomExpo.com • Groom Expo 2022 THURSDAY EVENING SEMINARS

As a pet care professional, you want to be equipped with the skills to handle medical emergencies that arise while a pet is in your care. Whether a pet becomes ill, injured, or needs help in a disaster, this course will teach you how to respond.

In this two-hour interactive course, you will learn emergency care, how to stock a first aid kit, perform CPR, respond to breathing and heart emergencies (including choking), and disaster procedures, with some of these exercises being demonstrated on a live dog. This unique course is customized for pet care profes sionals and you will learn how to respond to emergencies specific to your industry. Upon completion of this course, you will receive a frameable certificate stating that you are certified in dog and cat First Aid & CPR. This is an important certificate course for staff, managers and owners. Corina Stammworthy will show you how to get and keep your shop compliant with current laws and ordinances. She will start with the basics including what safety signage needs to be posted in your salon, what is considered overtime pay, and how long you should be keeping your financial records. Next, she will cover how to deal with various Human Resources issues such as what information you can or cannot share, substance abuse policies, and how to properly handle harassment complaints. Workers’ comp and family leave will also be discussed along with the proper IRS rates for travel, mileage and meal per diems. She will give you the tools to make sure you are always compliant with Covid-19 protocols, even if they change. Corina will touch on some hard topics like reporting animal abuse to make sure you are prepared for any situation. Empower yourself and your staff by having the knowledge to protect yourselves and your business.

Turn “I don’t want it to look like a Poodle” from your most dreaded phrase to your favorite. In this live demo, Helen will demonstrate two different styles on one doodle. For better or worse, Helen has been labeled “The best Doodle groomer” in her small corner of the world. Let her show you how she turned dread into fun and mixes Asian Fusion elements into this popular mix breed, and how to convince the owners it’s a good thing. Then for the stalwart and boring owner type, she will demonstrate her “Helen’s generic Doodle Trim” aka the Retriever Clip.

Doodle on doodle 9-10 AM

• Groom Expo 202214 THURSDAY EVENING SEMINARS

With this very popular, innovative, one-of-a-kind, “different” way of dog grooming, Olga will demonstrate and explain how to make your or your cus tomers’ dogs looks like a baby dolls, teddy bears, or stuffed animals. Japanese or Asian-style ogrooming helps to “sell” your grooms, attract new customers, and bring your grooming ability one step up to a creative way of dog grooming.

Panda or doodle? 4-5 PM Misty Gieczys

Don’t Poodle my Doodle! How many times have customers uttered those words to you? Fear not, this class will show a cute, fluffy Panda trim that is easier for owners to maintain at home without them looking like a Poodle.

FRIDAY

Olga Zabelinskaya

“Designer Breeds,” like doodles, quickly became popular, and every groomer should know how to groom and maintain them. There is some chal lenge involved by deciding how to best groom them to accommodate and please your customers, while also making it easy to maintain for you and the owner. In this seminar, Jay will show you how to create a cute and stylish pet trim by using thin ning shear and scissor techniques that are quick and easy to apply in your shop.

Daily Doodle Dos 11-12 PM Blake Hernandez In this everyday dog seminar, Blake will tell you exactly how to maximize money and minimize madness on these majestic mutts—from how to schedule, handle and educate a daily doodle client to all Blake’s go-to tips to make every hour a power hour! One thing every doodle has in common is that they are part Poodle, and that Blake’s jam!

Super Styling the doodle 2-3 PM Jay Scruggs

AsianSEMINARSfusion

grooming Doodle series

Helen Schaefer

15Register online at www.GroomExpo.com • Groom Expo 2022 FRIDAY SEMINARS

Feline safe handling Certificate course

A groomers guide to the 15 coat types certificate course

Dana Chavez-Rey

Join cat expert Dana ChavezRey in this one-hour, interactive certificate course where you will learn how to safely handle a cat, including identifying aggres sion, how to safely and effectively evaluate a feline, safely remove a feline from a carrier, and gen tly restrain a feline. A frameable certificate will be issued upon completion of this course.

While there has never been an of ficial list of dog coat types for the grooming industry, maybe there ought to be! Jennifer has compiled a list that is helping to change the in dustry and standardize what specific and separate grooming strategies are required for each of the 15 Coat Types. Each one has “Do’s and Don’ts” based on the scientific, genetic, and physi cal structure of the hair or fur of that type dog. While individual dogs vary even within breeds, knowing what products, tools, and techniques are appropriate to the coat type in front of you is essential. Combination coats, that have the problems of both Fur and Hair, will also be addressed. After this seminar, you will be able to set yourself apart as the groomer who is an expert on differentiating coat types and, instead of treating them all the same, the groomer who gives each unique dog’s coat its proper care.

Jennifer Bishop-Jenkins

Susan Sholar

The American Kennel Club recognizes that grooming is important to the overall health, comfort and well-being of pets. Setting the standard in grooming safety to ensure these needs are met for all pets in salon, The AKC is proud to offer the Safety in Salons Certification Program to groomers and salons. As reputable and quality pet care profes sionals, groomers should consider the safety and welfare of the pets entrusted to their care. The Safety in Salon course will review best practices focusing on pet care, health, and safety. Topics covered include accident avoid ance, disease awareness, and sanitation. All groomers who attend will be eligible, at no additional charge, to become AKC Safety Certified Groomers and receive a frameable certificate and other great benefits. This course is also an important part of the requirements for the AKC Safety in the Salon Certification. This salon certification gives salon owners a means to show their commitment to the health and safety of pets and in return receive valuable marketing support from the AKC.

certificategroomingprogram

AKC S.a.f.e.

Olga’s Bichons are top in the industry. In this seminar, Olga will explain how to groom the Bichon Frise with snap-on combs, how to avoid mistakes, and how to make them look like show dogs, but in a shorter cut that your clients will love. She will also share in-between haircut maintenance, tips, and tricks that are “to die for.”

Bichon Series

17Register online at www.GroomExpo.com • Groom Expo 2022 FRIDAY SEMINARS

There is nothing more breathtaking than a beautifully executed Bichon show trim. But let’s face it, we don’t get to do a lot of trims like this in the salon. In this demonstration, Shannon will show you how to capture the essence of a beautiful Bichon trim on any curly-coated breed. In addition, she will demonstrate this style of trim with setting a pattern that is easy to maintain for the every day pet. This seminar will explore the proper tools and products to help achieve that “just-steppedout-of-the-show-ring” style while keeping the trim easy to maintain.

Bichon salon style on any curly-coated breed 2-3 PM Shannon Tupes

The bubbly bichon 11-12 PM Jonathan David The Bichon Frise is one of the most animated, bouncy breeds we know. Their soft curves and unique style are always a head-turner. While this trim can seem overwhelming, once you under stand the lines, you’ll love doing this cut. In this one-hour live-dog seminar, Jonathan will talk about the proper profile and demonstrate techniques to achieve that continuous, rounded pro file of this truly beautiful breed. The seminar will finish off with a demonstration of the “tricks” to achieve the round, devilish expression of the Bichon Frise head.

Bichons from the best 9-10 AM

Olga Zabelinskaya

Super styling the bichon frise 4-5 PM Sue Zecco

Getting the proper breed profile and balance in some dogs is more difficult than in others. The Bichon Frise can fall into the latter category, unless you’re equipped with the knowledge and skills incorporated by Sue. You’ll learn how to use snap-on combs to establish breed profile and balance in half the time you’d otherwise have to spend. Using these scissor and thinning shear techniques, you’ll create the perfect Bichon head, and achieve the beautiful Bichon expression.

www.raypet.net Toll Free Information 800.526.1526 Dry your pet with the gentle, super absorbent WetPet Towel Wring out the WetPet Towel to continue drying You’ll be amazed at how the WetPet towel continues drying after a simple wringing! Super absorbent Pet Towel! Never Launder another bulky cotton towel. atSamplesFreeBooth43Is it time for Towel??WetPetmy tm

It’s no secret that grooming can be a very draining and difficult job. Many of us, especially now, deal with difficulties in our daily lives, and our work is no exception. This class is tailored a groomer’s unique needs and covers coping mechanisms, tips for self-care, help when it seems hopeless, and more.

Jay Batista

Avoiding business owner burnout

Jeremy Stamper

19Register online at www.GroomExpo.com • Groom Expo 2022 FRIDAY SEMINARS

Jay is no stranger to what it feels like when you are anxious or de pressed. In this seminar, he will share how to handle this and what he does to manage these struggles. Whether you’re working or have down time, learning to cope with these feelings is an important part of managing your mental health.

Melissa Jepson

The grooming industry: managing mental health 9-10 AM

11-12 PM

In this seminar, join Jeremy to discuss managing your mental health as a business owner. Topics like identifying micromanaging, being present in your business, prioritizing tasks, and creating a routine that will help you avoid stress will all be covered.

Mental health Series

pet business 101: how to grow, sustain and plan your next steps 2-3 PM

Mental Health in the grooming salon 4-5 PM

Melissa Mitchner

www.GroomExpo.com • Groom Expo 202220 The Star TM # 711 The ShedderStaggerd TM # 712DE-MATTER FOR LONG & MEDIUM COATS DE-SHEDDER BEST BY DESIGN The Shortey TM # 714 SHORT HAIR info@aaroncopet.comDE-MATTER The Micro Shedder TM # 713 # 715 SMOOTH COAT DE-SHEDDER AARONCO ’S SUPERIOR LINE OF R AKES WORK SMARTER NOT HARDER PULLS UNDERCOAT OUT LIKE MAGIC

Mary Oquendo

Groomers are faced with multiple inquiries and personalities when offering a service to the public. Is your salon set up for success to handle these “delusional” requests? “Can you fit her in today? Is my dog done yet? Why so expensive? Can I pick up after hours? Don’t poodle my doodle!” We hear these comical and frustrating requests often. In this seminar you will learn how to go from “Customer Servant” to “Customer Service” by structuring your salon to be prepared for whatever delusional demands clients can come up with.

In this eye-opening workshop, Mary will discuss the 10 most common red flags you’ll see with customers to look out for, as well as solutions and ways to handle them. What do you do when one gets past you? Find out! Mary will also discuss two types of red flags that are animal related. FREE Admission to the Trade Show for ALL Seminar Attendees

The grooming business: not just a good haircut! 2-3 PM

21Register online at www.GroomExpo.com • Groom Expo 2022 FRIDAY SEMINARS

Kelsey Ann Sexton

Let’s talk shop Dealing with “the delusional client” 9-10 AM

Joey Villani

Money in the bank: retirement and succession planning 11-12 PM Elli Bultemeier

Wait...retirement...that exists? What’s that magic age you want to be done? How the heck are you going to get there? In this seminar, Elli breaks down how to achieve long-term success and plan for our future. As a customer said just the other day “What, do you plan to be a millionaire by 50?” Damn right, I’d love to!

This is a great opportunity to listen to Joey Villani, a seasoned veteran of all sides of the groom ing business, on the topic of running a more efficient operation. Lots of information will be covered in condensed form, so take lots of notes on this one! Time will be well spent in this class!

Recognizing red flags 4-5 PM

Victor Rosado Nick Sklar Mary Oquendo

The winning edge: the guide to everything you need to know about shears

Jill Hailey & Blake Hernandez

Explore the world of handstripping and learn how to apply it to your everyday groom ing! This ancient technique gains popularity today as the groomers explore the benefits of this scientific grooming method. Learn the ba sics and more advanced methods that will give you more options to offer to your clients. This is a two-hour seminar with a live demo offered by the Handstripping Travel Team member of the World Champion Gold winning Team in Bel gium 2017, Victor Rosado.

Register online at www.GroomExpo.com • Groom Expo 202222 FRIDAY EVENING SEMINARS Living your cordless life Handstripping for your everyday grooming

Not just fur: pet ears, eyes and teeth for groomers

Do you know the difference between convex and beveled shears? What about the variety of thinners available to you? Take your scissoring work to the next level and learn more about your equipment—from the basics through advanced tips. In this seminar, you will learn about the variety of equipment available, how to take care of it, and how to make it work for you. In addi tion, we’ll explore the proper ways to select, use, and maintain your equipment so that it endures the test of time.

In this inspirational power hour, Blake and Jill will give insider secrets to the life you’ve always groomed for. They will share key details in start ing several successful businesses and also the trials and tribulations of when to pull the plug on less-than-thriving endeavors. Blake and Jill will also teach you how they analyzed market patterns and used free or low-cost technology to make their dreams a reality.

This comprehensive seminar covers every thing a groomer needs to know about pet teeth, ears, and eyes. Mary will discuss the anatomy, possible injuries, and what to look for as a groomer, as well as add-on services that can be offered. For dental, she will share the importance of a home dental program, the stages of peri dontical disease, and the difference between manual and ultrasonic cleanings. A how-to on wrapping an ear injury will also be included.

The convention center is not dog friendly

Only dogs used for competition or demos are permitted. Service animals are permitted. The Her shey Lodge abides by the regulations for ADA Ser vice Animals set by the US Department of Justice.

DOGSNO

Rachel Colant Dr. Cliff Faver Get two demos in one in this actionpacked seminar with Jay Batista. First, a stepby-step guide to setting a breed standard cut on a Schnauzer will be demonstrated. Then, watch as Jay transforms this standard trim into a unique work of art. He will show you how to create an Asian Fusion look out of any coat length, with endless possibilities. Dreading your next drop coat haircut? Struggling to get a soft, blended fin ish? Are your Yorkie and Maltese haircuts coming out choppy? In this one-hour seminar, Rachel will demonstrate how you can set yourself up for success every time with simple techniques to help you create a consistently beautiful haircut on all drop coats. She will cover prep work, the best tools to use, and scissoring techniques. Rachel’s methods will help you achieve a gorgeous, blended finish to elevate your drop coat pet trims and make this difficult coat type a breeze! In this seminar, you’ll learn some simple but very basic techniques to help overcome your fear of raising your prices or actually making more profit. Whether we realize it or not, we are our own worst enemy in the quest to make a decent living. It is time to learn to work smarter not harder and value your time like you should.

drop coat

23Register online at www.GroomExpo.com • Groom Expo 2022 SATURDAY SEMINARS

Business 101 for the faint of heart Jay Batista

The schnauzer, from standard to salon Demystifyingfreestylethe

As a mobile pet groomer with a Wag’n Tails vehicle, you will have the necessary equipment and support to transform both your career and checking account. Whether you are starting your own business or adding mobile services to an established business, a pet groomer can signi cantly increase their income with a mobile grooming salon. As a pet groomer or business owner, how are you positioning yourself or your business for future growth and success? Supreme Groom VanSupreme Groom Van Make sure to review the list of approved Mercedes Sprinter Expert Up tters before choosing a company to build your new pet grooming conversion. Driving Success for Mobile Pet Care Professionals Call 800-513-0304 or visit wagntails.com Going mobile empowers pet groomers to better serve pets, pet parents, and themselves. A mobile pet grooming salon leads to reduced stress and anxiety for pets, more convenience and time for pet parents, and greater earnings potential and scheduling exibility for pet groomers.

Angela Kumpe & Adriane Pope

Learn easy, simple, and profitable creative grooming and accessories that you can do in your shop. Angela Kumpe and Adriane Pope will teach you everything from temporary colors to accessories. You will leave this class with the inspiration and knowledge to get started in creative color and easy accessories that will set you apart from the rest.

Erin Flynn From improper structure to healed inju ries, there is a lot that can hinder a pet’s mobility. In this seminar, Erin Flynn will go over how to work through these challenges and create a safe and comfortable grooming experience for both groomer and pet. She will demonstrate proper handling techniques and discuss helpful tools. Erin will also give you tips that will help you handle not just disabled pets, but make your ev eryday clients more comfortable and cooperative.

25Register online at www.GroomExpo.com • Groom Expo 2022 I can’t quite move it, move it! working with mobility challenged dogs

Everyday temporary color and accessories

SATURDAY SEMINARS

Pet westie

The dynamic duo

Chrissy Neumyer Smith

Jessica Adorno & Joey Villani

27Register online at www.GroomExpo.com • Groom Expo 2022

Why do some dogs have a hard time understand ing the grooming process after years of practice?

How can we help those dogs get past the fear, frustration, and stress? Chrissy Neumyer Smith, CPG will go over the underlying factors that cause dogs to react negatively in the grooming salon. So many behavior problems can be avoided when we understand fear, frustration, and stress. Chrissy will give you the tools to identify and deescalate a fearful, frustrated, or stressed-out pet.

Jessica Adorno and Joey Villani are the Northeastern connection powerhouse. You couldn’t get more energy from a seminar unless you plugged directly into three-mile island. Both Jessica and Joey run highly successful grooming businesses and are packed full of tips and tricks to keep your salon running smoothly. Ask these two industry professionals anything related to operating your mobile or salon. This is a Q&A that you do not want to miss!

Janice Fehn Join Janice Fehn for this informative pet Westie demo where you will learn correct profile and length, and how to achieve that perfect look. Janice will teach you how to retain some wire texture in your pet trims. She will also share tricks to get that Westie head and tail shape correct for your everyday shop clients.

Understanding fear, frustration, and stress

Future-proof your business Repeat after transparencyme,is key Specifying pet shampoo

Juanita Harris Don’t wait! Register Online NOW at www.GroomExpo.com

29Register online at www.GroomExpo.com • Groom Expo 2022 SATURDAY SEMINARS

In this seminar, Michelle Hall will discuss various aspects of transparency in the grooming salon—not only with your cli ents, but with your staff members as well. See how allowing your groomers to discuss problems and concerns with clients will not only grow the clientele you WANT to have, but build a strong, trusting relationship with your groomers and staff members as well. Mi chelle will discuss tactful ways to relay “offensive” details of a pet’s grooming process to their owner, when enough is enough, and how to say NO! This presentation assists the professional pet groomer to better understand the differences among today’s vast number of liquid grooming products. The audience is introduced to chemical formulas and active shampoo ingredients, with a focus on desired outcomes. Emphasis is placed on proper product selection to meet the needs of the groomer, the client, and the pet. Also included is a look at specialty products such as whitening shampoo, degreas ing shampoo, and detangle and dematting shampoos.

Donovan Gallagher Michelle Hall Dan Williams

Computers and tech are all around us—in our phones, our cars, and our homes—and no mat ter how you fight it, the grooming industry is incorporating them at a rapid pace. Our pet parents desire convenient and instant access to our businesses, memberships and “pay ahead” features are in high demand, social media is more im portant than ever, and the younger generation craves online booking over calling in for appointments. Learn how to simplify the transi tion from pen and paper to mod ern salon management and how it can change your life for the better.

Struggling to build a consistent client list of reliable people who always rebook? Tired of those customers who show up after six months like it’s normal? The problem is not solely them...it’s also sometimes you. Distinguishing between clients and customers may not be the top priority for building your business, but it can be a valuable distinction to consider before, during, and while you operate your business. In this class, Juanita will highlight the basics of what you need to set your business up to attract clients and not just customers. She will also discuss how to make customer service and valuable customer experiences a core part of your business, and how to identify your customers’ needs and tailor that experience further to build your business. In addition, she will share branding tips/tools to create an online pres ence to attract the audience that suits your business.

Clients vs customers

Cheryl is here to show you the latest in snap-on combs in the industry and will demonstrate the correct way to use them. In this live demonstration, she will share many time- and hand-saving techniques to use so you get the best finish that you possibly can the first time around. Scissoring takes time, but getting a smooth finish with snap-on combs can reduce that time!

Deep dive & master conditioning products

The many faces of JRG

Somewhere along our professional journey we’ve been told, “Conditioners are heavy”, “Silicone is bad”, “Apple Cider Vinegar can solve everything”, etc. Knowing what conditioner to select for any given situation is daunting. Comprehending ingredient listings are worse. Here Dave will get to the heart of understanding how conditioners work, explaining their differences, and providing helpful resources to identify what conditioners one needs in their salon’s arsenal.

Snap-on combs: Love em, hate em, don’t know what to do with them Dave Campanella

Ever wonder why some dogs look old and sad and other dogs look like cute young puppies? Do you ever look at a dog’s face and feel unsure of the best way to shape the ears, balance the chin, or how much length to take off? Grooming the whole face of a dog can feel overwhelming if you don’t know where to start, so Jess developed an easy-to-follow, step-by-step blueprint that takes the big picture and cuts it down into small con cepts so you can create a gorgeous, youthful, adorable expression on any face type.

Jess Rona

Cheryl Purcell

31Register online at www.GroomExpo.com • Groom Expo 2022 SATURDAY SEMINARS

Pathway to ownership

Jonathan David Ashlee Moore

PoodleSEMINARSshaving basics

Scissors 101: understanding your shears

This program will provide an overview of current pet care industry benchmarks and where the profession projects growth in the coming years. Attendees will learn valuable keys to successful ownership. We will walk through the step-by-step process of buying a business and discuss success ful business strategies for new and current owners. This program will highlight acquisition do’s and don’ts, tips on writing a business plan, and provide real examples of determining the value of a busi ness and what the process of financing your dream really looks like. Join us for an exciting program to learn more about your path to success.

Allison Alexander You will come away from this seminar with the inspira tion and technical know-how to clipper your Poodles with ease and confidence. In addition, you will be able to clip Poodles with minimal equipment and keep them neat and tidy, and learn the equipment needed, clippering basics, how to achieve any desired length, and how to clip the face, belly, body, legs, and feet. We will also discuss finish ing touches and how you can take your groom to the next level. These skills are buildable and scalable!

Today’s stylists are faced with so many types of shears to choose from with so many options. With terms like bevel edge, semi-convex, convex edge, bent shank, offset, even handle, and the list goes on, the options can be dizzying. In this seminar, Jonathan will discuss the various types of edges available and what they’re designed for. Jonathan will also go over the various lengths and handle types available and the purposes for each type. Also included in this seminar is proper cleaning and maintenance recommended to extend the life of your most precious of tools.

Chanel Owens Victor Rosado

The PawMat brand, founded by Chanel, has been around for about six years, but she has been in this industry her whole life. In this seminar, she will share how she started with an idea and turned it into a soughtafter brand and product. Sometimes believing in yourself is the first step, but it can also be out of necessity that we take the next steps. She will share her business experience in shops, grooming for herself, product develop ment, and all the hard lessons learned along the way. Fear of failure can be stifling, but overcoming it can set you on your path to success!

33Register online at www.GroomExpo.com • Groom Expo 2022

In this seminar, Victor will share with you how to make the best out of your grooming by adding on those extras that will make your cash drawer smile. These are the financial aspects that can also maximize your everyday grooming.

SATURDAY SEMINARS

Inventor to business owner: the process of bringing your ideas to fruition Supercharge your grooming

• Groom Expo 202234 SATURDAY SEMINARS

Excellent Customer Service, Without Being a Doormat

This new salon trend can be an easy mon eymaker when done right! Corina will cover build-out, products and equipment, and how to convert self-service customers into lifelong grooming clients. Learn how to design and grow the self-service side of your business so that it’s working for you! This new salon trend can be an easy mon eymaker when done right! Corina will cover build-out, products and equipment, and how to convert self-service customers into lifelong grooming clients. Learn how to design and grow the self-service side of your business so that it’s working for you!

Providingsalon

Loyal employees are the backbone of any business. It is a process that requires patience and strategy, but it is far from impossible. Denise will go over the steps you can take to help stand out and find the people who best fit your brand and company culture. Most importantly, she will cover how to retain and manage your dream team.

Let’s open another chapter from Jayne Gallagher’s book of whimsical grooming. A Tail’s Tale. Here the often understated tail will be the front and center. The emphasis will be on its magical transformation often seen in Jayne’s hybrid freestyle designs. Learn just what a sidewinder, dandelion, and hybrid spi ral can do for your daily styles!

In this workshop, Mary will help you put together a functional pet first aid kit. Topics covered will include, why a kit is important, OSHA regulations, storage options, staying cool under pressure, a muzzling demo, a word on cats, wound care, poisonings, miscella neous items, and a bleeding injuries demo. This is one not to miss!

In this class, Markie James will go over the needs of the pets we don’t always look forward to seeing on our schedule. She will discuss safe handling techniques, the large variety of restraint tools available in the pet care industry, and how and when to use them. When is it OK to try and when is it OK to just say “no”? She will also discuss “molding” an appropriate clip for the pet and their behavior. It is important to have clear, honest, and compassionate commu nications with the owner of a difficult pet, with the goal of establishing a regular (and happy) grooming schedule.

Corina Stammworthy Chris Anthony Denise Heroux Jayne Gallagher Markie James Mary Oquendo

How to Build and Retain a Strong and Loyal Team Trick of the tail

“Bad” dogs deserve to be cute too Pet first aid kit workshop

Introduction to rabbits for groomers

Alyssa Kasiba

Rabbits require regular grooming maintenance just like a dog or cat, but few groomers have the education to offer them services. This class can change that! Let Anjie show you proper handling, tips and tricks, do’s and don’ts, and body language, all of which differ vastly from dogs and cats. In this seminar, Alyssa will show you the art of abstract—from design ing to layout to execu tion. Learn how to add lines and swirls into your beautiful grooms to spice up your daily pet trims. You’ll also learn the ba sics from coat carving to the competition ring, and even some added bonuses on how to get on the abstract runway stage, just like Hershey’s biggest runway stage of gorgeous pups! In an ever-changing digital world, we know the importance of information being easily accessible. Due to popular demand, we have developed an SMS alert system which provides you periodic text each month. Barkleigh will text you up to 4 per month & only when we deem it helpful & important.

35Register online at www.GroomExpo.com • Groom Expo 2022

SATURDAY SEMINARS SUBSCRIBE TO TEXT ALERTS TEXT BARKLEIGH TO 94253 • Upcoming Events • Scheduling Changes • Discounts • Special Offers • Flash Sales • Promotions At Physical Events • Opening of Show & Contest Registration

messages

Be the FIRST to hear about: Stay Updated!

Quick and trendy abstract Anjie Coates

messages*

Adrian AdrianeSmithPope

BuildingSEMINARS your social media presence

Going mobile with Adriane Pope

Do you ever wonder how these social media in fluencers do it? Adrian Smith, “The Color King,” has amassed an Instagram following of over 22k! And in this seminar, he will teach you his secrets, including how interacting with the people who engage with your content is a key component in building your following. Adrian will also show you how to create quality content that is consistent with your brand, and he will go over colabs. You won’t want to miss this seminar, because Adrian is ready to give you his top tips on how to gain a presence on social media that will start turning heads!

Twenty-four years, six vans, and a trailer later…come learn how to start or improve your mobile grooming business by experiencing Adriane’s ride through the years. In this class, she will discuss building your own mobile unit vs. com mercial built, maintenance, scheduling, the do’s and dont’s of mobile grooming, and more. During your time in this session, we will also work through any ques tions or concerns you have about running a successful mobile grooming busi ness. In addition, Adriane will share a couple of personal experiences with some of her special clients, such as Anna Nicole Smith! Come enjoy the ride!

Jessika Friesen

Alyssa Kasiba

Jayne ChrissyGallagherNeumyer Smith

Quick and easy salon creative

Dr. Ciff Faver

Jessika wants to share her secrets to keep you on the road to success and off the path of burnout. She will share her own experiences and secrets to what keeps her working at her full potential. Learning time management, setting clear goals, and keeping your health and selfcare at the forefront will set you up for a mindful direction. It takes time to reinvent yourself, and understanding why these things are important is imperative to your overall wellbeing.

Having a safety policy and using it well will help the dogs, your clients, veterinarians, and groomers alike. In this seminar, Chrissy will cover questions such as: How do we get our pet owners on board? When do accidents happen? What if this dog has had a problem for a long time? And much more! In this class, Pooch Perfect finalist Alyssa Ka siba will show you several quick and easy salon creative styles. She will use different products and techniques that can be done in a salon or mobile setting, and will tell you about the products, where to find them, how long they last on the coat, and how to market them to your clients. Watch live and video demonstrations step-by-step and see the creativity come to life. Join one of the most decorated groomers as she shares how to do your Poodle feet right! Poodles are such an elegant beautiful breed, and Irina wants to give you all the tips and tricks you need to create that look, starting with one of the most crucial parts. This live demo will focus on one area to really give an in-depth lesson on perfecting those bevels!

In this power seminar, Jayne Gallagher, star of ABC Network’s Pooch Perfect, encourages you to step outside the box of breed profiles and into the world of Hybrid Freestyle. Take the boring mixed-breed haircuts and elevate them into whimsical styles that are fun and client-friendly. Hybrid Freestyle grooming blurs the lines of Asian Freestyle, breed profile, and Salon Free style. Jayne will stretch your imagination and teach you how to have fun with it!

What the bevel? I got a disease from a dog?

Dr. Faver will discuss some of the common diseases and parasites we can get from our furry friends. He will also explore what you may want to inform your Doctor of if he/she is not familiar with our profession, and the ways these diseases can be passed from animal to animal under the groomer’s care, including how it spreads and how to combat it. In addition, Dr. Faver will explain how to deal with a veterinarian and the client in this situation.

Irina Pinkusevich

37Register online at www.GroomExpo.com • Groom Expo 2022 SUNDAY SEMINARS Avoiding the burnout Path Hybrid freestyling and whimsical grooming The safety policy

PuppySEMINARSprimping

practice

Ever wonder what you could have or should have said in common pet grooming situations? This is a comical (and occa sionally serious) approach to real-life salon situations. Grab a notebook and leave equipped with responses to comments such as “I don’t want my dog to look like...”, “He’s a rescue”, “I don’t like this haircut”, “But they are cheaper down the street”, “I need a discount because I have 4 dogs”, and so many more. This fast-paced and action-packed hour promises to entertain and enlighten you!

CorinaCherylStammworthyPurcell

Cheryl will show you tools and handling procedures to use with unruly pets. For instance: how to hold a foot to do nails or shave pads, how to hold a head still to get a cute finish, and more! This is not a seminar on how to handle aggressive pets, it is on how to work with young pets, old pets, and the untrained in order to make their life and yours easier.

Say this, not that Table techiques: Alternative techniques for handling pets

Blake Hernandez

Animal lovers are blessed to have endless patience with many aspects of animal care. For Blake, it is puppy training. He loves raising and training puppies, and with his experience in breeds from multiple groups, different hair, and different regimens, it has led him to many good techniques to teach early on for grooming success. This isn’t all about the puppies though; he will talk about specific handling tricks to use on aggres sive dogs, overweight dogs, dogs with disabilities, and senior dogs.

You work a very physical job and it can be very stressful at times...and you are not getting any younger. Sue has been doing this job for 50 years and is still going. If you feel you are not going to make it, then this seminar could be for you. Sue would like to help you last, and has suggestions and tips that could make your job easier. Please come join Sue and other groomers in your situation in this open discussion. In this class, Angela will teach you techniques she has used to market to targeted areas and clien tele, as well as the difference in the pricing of her grooming salon vs. her mobile grooming business.

Schnauzer Trim Flyers and pamphlets oh my!

Employee Problems? Let’s build a winning teamSueAngelaWatsonKumpe

Riza will show you how to capture the perfect Asian Freestyle expression on a drop coat. You’ve seen it in her books, now watch the magic in person! Riza will break the style down into easy-tolearn steps that translate across different breeds for beautiful Asian grooms every time! Doodles, doodles, and more doodles…Doodles are quickly becoming the most popular dog in the salon. Learn the tactics that Shannon Tupes, Andis educator, employs for proper coat prep, and product and tool selection based on the different coat types the doodle can have. Excellent timesaving tips to keep you on top of your doodle game will be shared in this “how to” presentation. Let’s set those lines and shape that head! Create the eyebrows, expression, and placement of beard. Pillar those legs and set that underline! Options on length for the back will be discussed. Join Janice for this one-hour demo and learn everything you ever wanted to know about the perfect Schnauzer trim. What type of branding material do you need for your business? Let Misty show you how to design your materials and make a marketing plan. Find out how to stand head and shoulders above your competi tion so you can gain new clients and retain your existing ones. In this class Jeremy will be discussing communication and all the forms it takes in business, including clients, employees, and brand collaboration. He will also explore topics like effective client consultations, conflict resolution, andNonegotiations.twofelinegrooms are the same. Dana will do a live cat grooming demonstration and talk about the differences in trims. This class offers you safe alternatives to working with cats and modified techniques based on feline tem perament. Dana will also cover a brief but careful look at sedation for our cats.

Tired of losing employees? Over not being able to find groomers? Where have they all gone? It is hard to find anyone who wants to work these days! Let’s learn how to build a winning team together! Stop stressing about where you’re going to find your next groomer and start implementing new strat egies to build your winning team!

SUNDAY SEMINARS

Mastering communicationeffectiveMeow,Wow!withdana:livefelinegroomingdemonstration

39Register online at www.GroomExpo.com • Groom Expo 2022

How to survive as a groomerMarketing and pricing for mobile

Perfect asian fusion with Riza

Doodles

Simplified

Riza Wisnom Shannon Tupes

Janice Fehn Misty Gieczys Jeremy Stamper Dana Chavez-Rey Elli Bultemeier

Elli Bultemeier Dave Campanella Dana Chavez-Rey Anjie Coates

Jessica Adorno

Jill

Jay

Jonathan David Teri DiMarino Dr. Cliff Faver Janice Fehn, CMG Erin Flynn

Jessika Friesen Donovan Gallagher Jayne Gallagher Misty Gieczys

RachelHaileyColant Batista Bishop-Jenkins,JenniferMS, ICMG Allison Alexander Chris Anthony

& JUDGESSPEAKERS & JUDGES SPEAKERS & JUDGES

Michelle Hall Juanita Harris Blake Hernandez Denise Heroux Markie James

41Register online at www.GroomExpo.com • Groom Expo 2022

Macie Pisa Angela Pope Cheryl Purcell Rona Victor Rosado Pinkusevich

SPEAKERS

Jess

Melissa Jepson Alyssa Kasiba Angela Kumpe Lisa Leady Melissa Mitchner

Irina

Mary

Ashlee Moore Chrissy Neumyer Smith, CPG, CBCC-KA, CPDT-KA Oquendo Chanel Owens

Groom Expo Groom GroomExpo Expo For speaker & judge bios www.groomexpo.comvisit SPEAKERS & JUDGES

Joey

Suesan

Adrian Smith Corina Stammworthy Jeremy Stamper Shannon Tupes Watson Dan Williams Riza Wisnom Sue Zecco NickVillaniSklar

Olga Zabelinskaya

Helen Schaefer Jay Scruggs Kelsey Ann Sexton Susan Sholar

WINNER OF GROOM EXPO BEST IN SHOW 2021 SPONSORED BY WAHL PHOTO BY ANIMAL PHOTOGRAPHY PRODUCTSPERFECT HEALTH:ONE FORANDPEOPLEPETS DREADEDDESHEDTHE SEASONTIPSTAX

COMPETITIONSSATURDAY EVENING Abstract Creative Runway 2021 ABSTRACT CREATIVE RUNWAY FIRST PLACE WINNER, LESLIE WALDREP CONTESTS & COMPETITIONS

2021 BEST IN SHOW WINNER, LIS JOHNSTON

43Register online at www.GroomExpo.com • Groom Expo 2022 “THE GROOMING INDUSTRY’S TRADE MAGAZINE!” VOL.41 ED.2 • FEBRURARY 2022 GROOMERTOGROOMER

Following the Best in Show awards at Groom Expo, groomers will have the opportunity to showcase the beauty in simplicity by entering Saturday evening’s abstract runway competition. Taking place between Saturday’s dinner and the Barkleigh Honors Awards, the competition features beautifully sculpted, simple abstract designs that use minimal color, if any. These designs should be doable in one day and be appropriate for a client’s dog or cat. Without any elaborate scenery or costumes, contestants will rely on their designs and complementary stylist’s attire as they compete for prizes of $1000, $500, and $250.

LIS JOHNSTON

For ALL contest rules and information go to www.GroomExpo.com

$25,000

This premier grooming event will take place on Friday and Saturday, when the nation’s best groomers vie for the top positions. Beginner to expert skills will be tested in this world class event. Huge prize money is being offered in all levels of competition at Groom Expo. Contest sponsors are DaySmart Pet, Earthbath, TropiClean, Wahl, EZ Groom, AKC and Kennel Connection Each tournament features combined classes and levels of skill. Classes offered are Poodle; All Other Purebreds; Wire Coated Breed; and Sporting & Salon Freestyle. Sunday will feature the Boss PetEdge Rescue Round-Up Invitational followed by the Andis Creative Styling Tournament. The contest will be broken into five tournaments, each offering prize money and trophies. Three levels of competition skills will be offered in each tournament. You can watch the contests live on the GroomerTV facebook page. in Prize Money

Register online at www.GroomExpo.com • Groom Expo 202244 Rescue Round–Up INVITATIONAL The Rescue Round-Up Invitational the culmination of a year’s worth of rescue competitions at shows all over the country. The top three placements from Groom Expo, Groom Expo West, Atlanta Pet Fair, Northwest Grooming Show, PetQuest, All American and SuperZoo are invited to compete. But, the real winner in this event are the dogs that are in need of a home. Nearly every dog used in the competitions over the past few years has been adopted. “THE GROOMING INDUSTRY’S TRADE MAGAZINE!” FEATURING GROOM EXPO 2021 DAVIS RESCUE ROUND UP 1ST PLACE WINNER AMANDA MADTES PHOTO BY ANIMAL PHOTOGRAPHY WWW. ANIMALPHOTOGRAPHY.COM 2022 CALENDARGROOMERPULL-OUT IT’S GOOD TO BE BACK! PRICE-INCREASE THE FAINT OF HEART STRATEGIES FOR For ALL contest rules and information go to www.GroomExpo.comAmanda Madtes— Groom Expo 2021 Rescue Round–Up First Place Winner all pre-show orders. LIMITED SUPPLY, SCAN TO ORDER There is one thing all Groomers share; an unfailing commitment to care for our friends and loved ones. FREE RESHARPENINGLIFETIME Scan to learn more and stay sharp In celebration of Klein Cutlery proudly presents our Set Includes: • 8-1/2" Shear • 8-1/2" Double Hooked Curved Shear • 42 Tooth Thinner • 18 Tooth Finishing Thinner • Leather Case • Free Shipping on First Resharpening Heart of Gold Series CONTESTS & COMPETITIONS

2021 People’s Choice Award Winner Creative

www.GroomExpo.com Prize$500Money On Sunday, following the show at 6:00 PM, a fast–paced auction will be held to sell all unclaimed Silent Auction items and products donated from booths at the show close. CREATIVE StylingPEOPLE’SCHOICE CONTESTS & COMPETITIONS

COMPETITION Waldrep—Groom Expo Styling Winner

The

2021 Creative

Alyssa Kasiba—Groom Expo Styling Contest at Groom Expo, with $5,500 in prize money and trophies. This is the highlight of the Expo, with the winner taking home great prize money. This contest will offer first, second and third placements with $2,500, $1,500 and $1,000 to each winner, respectively. The winner of the People’s Choice Award will win $500 and will be seen on the cover of Groomer to Groomer magazine. contest is scheduled for Sunday afternoon, and viewing is FREE to all seminar and trade show rules and information go to

attendees.COVER SHOWAuctionCLOSE For ALL contest

45Register online at www.GroomExpo.com • Groom Expo 2022

Leslie

A state–of–the–art grooming salon, will be built right at Groom Expo. You can watch contestants prepare their dogs, using the latest in grooming equipment. See gleaming bathing tubs, top of the line stand and floor dryers, and hydraulic tables in operation from some of the leading manufacturers in our industry. This convenient grooming oasis will be open 24 hours a day. It is the perfect place for contestants to bathe, prep and pre–groom their dogs before your eyes. See how others work with this quality equipment (that you might want to buy) in a real–life situation.

24/7!Open 7PM FridayNight This is a Program to all attendeesFREE 7PMFriday eveningPLAYNIGHTat AT THE THURSDAY EVENING 7 - 10 PM WITH JAMESON & MILENA KON SPECIAL EVENTS

It’s great that everyone gets to know each other on social media, but this is a great opportunity to get to meet them in person! Come check it out, and invite all your groomer friends to come along. Those that have attended our mingles before, knows how much fun they are! There will be food, drinks, and plenty of raffles and interac tive games. Hope to see you guys there! Let’s mingle and let’s have fun!!!

GROOMING SALON

More than 80,000 dogs have participated on the Playground. The systems that have evolved are focused on safety and promote owner responsibility. We invite you to come see what we do. Learn why we do it, and how you can too!

InternetMINGLE

Best

47Register online at www.GroomExpo.com • Groom Expo 2022

Tickets included in Deluxe or VIP seminar package. Dinner tickets must be purchased to attend the Barkleigh Honors Awards and Abstract Creative Runway event. Dinner tickets WILL NOT BE AVAILABLE at the show.

TWO HUGE EVENTS SATURDAY NIGHT

BARKLEIGH

These are the grooming industry’s most extensive awards. “Our goal is to recognize the groomers that go above and beyond in their contributions to our industry,” explains Barkleigh president Todd Shelly. “All awards must be substantiated and will not be determined by popularity alone. However, there will be some categories where the top four or five finalists, and ultimately the winner, will be determined by popular vote. Other categories, like Competitor of the Year, will be determined by a point system. This will keep things fun and fresh.”

“THE GROOMING INDUSTRY’S

Preceding the Awards will be the elegant E Z Groom Abstract Creative Runway competition. A special lighted catwalk will be constructed for this event. Barkleigh Productions and Groomer to Groomer magazine are excited to present the 11th annual Barkleigh Honors Awards!

The big bucks will be given away as 5 groomers, from the five classes who competed on Friday and Saturday, strut their stuff. The winners will be chosen by the judging panel, and one GroomOlympics World Champion will be crowned. Following the Best in Show awards is Saturday evening’s E Z Groom Abstract Runway Competition. After dinner, the GroomOlympics Best in Show awards will take center stage. in Show Awards TRADE MAGAZINE!” FEBRURARY 2022 WWW.GROOMERTOGROOMER.COM

VOL.41 ED.2

LIS JOHNSTON WINNER OF GROOM EXPO BEST IN SHOW 2021 SPONSORED BY WAHL PHOTO BY ANIMAL PHOTOGRAPHY PRODUCTSPERFECT HEALTH:ONE FORANDPEOPLEPETS DREADEDDESHEDTHE SEASONTIPSTAX SPECIAL EVENTS

An elegant dinner begins at 7 PM on Saturday evening followed by Best In Show Awards, Abstract Creative Runway and Barkleigh Honors Awards.

HONORS

More Tail Wags, Less Busywork Get the softwarepet-carethatgets you. Get Developedgingrapp.comGingr.paw-in-paw with grooming experts, Gingr is designed to help grooming professionals easily manage their businesses. • Collect payments • Commission accrual • Customer communication • Facility management • Groomer scheduling • Grooming-specific reporting • MMS with images • Online reservations • Storing client/pet information

49Register online at www.GroomExpo.com • Groom Expo 2022

Luncheons

Expo Luncheons are included in Do–It–All Deluxe, Weekend Deluxe, VIP, as well as Family and Friends Expo Meals packages. Luncheons may also be purchased separately.

Join us and your peers Sunday morning for a fabulous breakfast and worship. You will enjoy music from hymns to old gospel favorites to fully orchestrated anthems. Ticket must be present to attend the event. Gospel Concert and Breakfast is included with the VIP and deluxe packages. It can also be purchased separately. See page 53 for Package Plans.Are you new to GroomExpo? With so many booths, demos and contests going on, being a newbie can seem a bit overwhelming. The GroomExpo Newbie tour is a perfect way to find your way around and navigate the show like a pro! Join other show newbies on Friday, Saturday or Sunday (by the Registration Desk) to navigate the trade show with our knowledgeable tour guide. Participants even receive a special gift! See the schedule on page 50 for Tour times!

Groom Expo Newbie Tour

SPECIAL EVENTS Luncheons have always been great fun at Groom Expo — a re ally nice time to get to know pet professionals from another state or even another country. Plus you will be served a tasty meal… without eating it on the run or at your grooming table! Now there is a plus.Besure and get the VIP or Deluxe admission so you can enjoy these great Expo meal events in between your seminars. Expo Meals can also be purchased separately.

8 GROOM EXPO 2022 SCHEDULE OF EVENTS

8:00 AM REGISTRATION & VIP LOUNGE OPEN

11AM - 12 DAY LONG PROGRAMS PART 2

The Winning Edge: The Guide to Everything You Need to Know About Shears - Nick Sklar Aztec

Puppy Handling 101 Certificate Course - Melissa Jepson Empire AB EVENING SEMINARS

10:30 AM NEWBIE TOUR OF THE SHOW Registration

Doodle Series: Doodle on Doodle - Helen Schaefer Trinidad Bichon Series: Bichons From the Best - Olga Zabelinskaya Wild Rose

9:30 AM SILENT AUCTION OPENS Downstairs

2 - 3 PM Let’s Talk Shop: The Grooming Business: Not Just a Good Haircut! - Joey Villani Empire CD Mental Health Series: Pet Business 101 - Melissa Mitchner Crystal A Feline Safe Handling Certificate Course - Dana Chavez-Rey Empire AB A Groomers Guide to the 15 Coat Types Certificate Course - Jennifer Bishop-Jenkins Aztec AKC S.A.F.E. Grooming Certification Program - Susan Sholar Magnolia

Let’s Talk Shop: Dealing with “The Delusional Client” - Kelsey Ann Sexton Empire CD Mental Health Series: The Grooming Industry - Jay Batista Crystal A Feline Safe Handling Certificate Course - Dana Chavez-Rey Empire AB A Groomers Guide to the 15 Coat Types Certificate Course - Jennifer Bishop-Jenkins Aztec AKC S.A.F.E. Grooming Certification Program - Susan Sholar Magnolia

Doodle Series: Daily Doodle Dos - Blake Hernandez Trinidad Bichon Series: The Bubbly Bichon - Jonathan David Wild Rose

3:15 PM NEWBIE TOUR OF THE SHOW Registration 3:30 PM SILENT AUCTION CLOSED Downstairs

7 - 9 PM Poodles In Black & White - Macie Pisa Empire AB Barkleigh Pet Professional First Aid & CPR Certificate Course - Kelsey Ann Sexton Trinidad Business Compliance Certificate Course - Corina Stammworthy Crystal A Asian Fusion Grooming - Olga Zabelinskaya Aztec 7 -10 PM INTERNET MINGLE Magnolia

7 PM Play Night at the Puppy Playground Garage 9 PM HYPONIC Groomer’s of the GalaxyOpening Night Party Nigerian 10:30 AM REGISTRATION & VIP LOUNGE OPEN 12 - 6 PM Brusher Bather Certificate Program - Teri DiMarino Magnolia 12 - 5 PM Pet Business 101: Leadership, Manage ment & Culture - Melissa Mitchner Crystal A 12 - 4 PM Mobile Grooming Certificate Course: Soup to Nuts -Mary Oquendo Wild Rose Skin Assessment Certificate Course - Dr. Cliff Faver Aztec The Perfect Creative - Angela Kumpe & Adriane Pope Empire CD Super Styling Everyday Dogs - Jay Scruggs & Sue Zecco Trinidad

10:00 AM TRADE SHOW OPENS

12 - 2 PM LUNCHEON (MEAL 12-1 FOLLOWED BY SURVEY SAYS GAMESHOW) Nigerian 1 PM NEWBIE TOUR OF THE SHOW Registration

6 - 8 PM Living Your Cordless Life - Blake Hernandez & Jill Hailey Crystal A Not Just Fur: Pet Ears, Eyes, and Teeth for Groomers - Mary Oquendo Trinidad Handstripping for Your Everyday Grooming - Victor Rosado Magnolia

SCHEDULE

2 - 3 PM DAY LONG PROGRAMS PART 3 Doodle Series: Super Styling the Doodle - Jay Scruggs Trinidad Bichon Series: Bichon Salon Style on Any Curly-Coated Breed - Shannon Tupes Wild Rose

Let’s Talk Shop: Retirement and Succession Planning - Elli Bultemeier Empire CD Mental Health Series: Avoiding Business Owner Burn Out - Jeremy Stamper Crystal A Feline Safe Handling Certificate Course - Dana Chavez-Rey Empire AB A Groomers Guide to the 15 Coat Types Certificate Course - Jennifer Bishop-Jenkins Aztec AKC S.A.F.E. Grooming Certification Program - Susan Sholar Magnolia

4 - 5 PM DAY LONG PROGRAMS PART 4 Doodle Series: Panda or Doodle? - Misty Gieczys Trinidad Bichon Series: Super Styling the Bichon Frise - Sue Zecco Wild Rose Let’s Talk Shop: Recognizing Red FlagsMary Oquendo Empire CD Mental Health Series: Mental Health in the Grooming Salon - Melissa Jepson Crystal A Feline Safe Handling Certificate Course - Dana Chavez-Rey Empire AB A Groomers Guide to the 15 Coat Types Certificate Course - Jennifer Bishop-Jenkins Aztec AKC S.A.F.E. Grooming Certification Program - Susan Sholar Magnolia 6:00 PM TRADE SHOW CLOSES EVENING SEMINARS

THURSDAYFRIDAY

9 - 10 AM DAYLONG PROGRAMS PART 1

Ownership

AB Pathway

a Doormat -

“Bad”

The Schnauzer, From Standard to Salon Freestyle - Jay Batista Trinidad Demystifying the Drop Coat - Rachel Colant Empire AB Business 101 for the Faint of Heart - Dr. Cliff Faver Magnolia I Can’t Quite Move It, Move It! Working with Mobility Challenged Dogs - Erin Flynn Crystal A Repeat After Me, Transparency Is Key - Michelle Hall Wild Rose Fear, Frustration, and Stress - Chrissy Neumyer Smith Aztec 9:30 AM SILENT AUCTION OPEN Downstairs AM TRADE SHOW OPENS 10:30 AM NEWBIE TOUR OF THE - 12 SESSION 2 Dive & Master Conditioning Products - Dave Campanella Wild Rose Future-Proof Your Business - Donovan Gallagher Crystal A Clients vs Customers - Juanita Harris Empire AB Everyday Temporary Color & Accessories - Angela Kumpe & Adriane Pope Aztec Snap-On Combs - Cheryl Purcell Magnolia

10:00

Deep

Shears

5 PM SESSION 4 Providing Excellent Customer Service, Without

GROOM EXPO

Wild Rose 3:15 PM NEWBIE TOUR OF THE SHOW Registration 3:30 PM SILENT AUCTION CLOSED Downstairs 4

Aztec Introduction

Groomers

SESSION 3 Poodle Shaving Basics - Allison Alexander Magnolia 2 - 3 PM Scissors 101: Understanding

92022

Bringing Your Ideas to Fruition

Trinidad Quick

AB 6:00 PM TRADE SHOW CLOSES SATURDAY EVENING EVENTS 7 PM Dinner followed by the Wahl Best In Show Awards, Abstract Creative Run way and Barkleigh Honors Awards Aztec 10 PM Barkleigh Honors After Party sponsored by HelloGroom by Kennel Connection TerraceCoco AUCTIONSILENT FRI, SAT, SUN 9:30 AM to 3:30 PM PROCEEDS BENEFITS LOCAL RESCUES NEW ITEMS ADDED DAILY - SEE MAP FOR LOCATION

The Many Faces of JRG - Jess Rona Trinidad Specifying Pet Shampoo - Dan Williams Empire CD 12 - 2 PM LUNCHEON (MEAL 12-1 FOLLOWED BY IN-IT-TO-WIN-IT GAMESHOW) Nigerian PM NEWBIE OF - 3 PM Your - Jonathan David Trinidad Pet Westie - Janice Fehn Empire to - Ashlee Moore Empire to Process of - Chanel - Victor Rosado - Corina StammworthyBeing Chris Anthony to Rabbits for - Anjie Coates Empire of the Tail - Jayne Gallagher Wild Rose

SCHEDULE OF EVENTS SATURDAY SCHEDULE

8:00 AM REGISTRATION & VIP LOUNGE OPEN 9 - 10 AM SESSION 1

How to Build and Retain a Strong and Loyal Team - Denise Heroux Magnolia Dogs Deserve to Cute - Markie James & - Alyssa Kasiba - Mary Oquendo Empire

TOUR

CD Inventor

THE SHOW Registration 2

Business Owner: The

Trendy Abstract

CD Trick

Crystal A Pet First Aid Kit Workshop

1:00

Owens Crystal A Supercharge Your Grooming

Understanding

Aztec Adding Self-Service to Your Salon

Too

The Dynamic Duo - Joey Villani & Jessica Adorno Empire CD

SHOW Registration 11AM

10 GROOM EXPO 2022 SCHEDULE OF EVENTS SUNDAY 7 AM MORNING DEVOTIONS Tower Suite 2 8 AM GOSPEL CONCERT & BREAKFAST (Meal 8-9 Followed by Concert) Nigerian 9 AM REGISTRATION & VIP LOUNGE OPEN 9:30 AM SILENT AUCTION OPENS 10 AM TRADE SHOW OPENS 10:45 AM NEWBIE TOUR OF THE SHOW Registration 11 AM - 12 SESSION 5 Avoiding the Burnout Path - Jessika Friesen Aztec Hybrid Freestyling anda Whimsical Grooming - Jayne Gallagher Trinidad Quick and Easy Salon Creative - Alyssa Kasiba Empire CD What the Bevel? - Jay Scruggs & Sue Zecco Magnolia Going Mobile - Adriane Pope Wild Rose Building Your Social Media Presence - Adrian Smith Empire AB How to Survive as a Groomer - Sue Watson Crystal A NOON NEWBIE TOUR OF THE SHOW Registration 2 - 3 PM SESSION 6 Employee Problems? Let’s Build a Winning Team - Elli Bultemeier Empire CD 2 - 3 PM Meow, Wow! with Dana: Live Feline Grooming Demo - Dana Chavez-Rey Crystal A I Got a Disease From a Dog? - Dr. Cliff Faver Empire AB The Safety Policy - Chrissy Neumyer Smith Wild Rose Mastering Effective Communication - Jeremy Stamper Magnolia Doodles Simplified - Shannon Tupes Aztec Perfect Asian Fusion - Riza Winsom Trinidad 3:30 PM SILENT AUCTION CLOSES 4 - 5 PM SESSION 7 Schnauzer Trim - Janice Fehn Trinidad Flyers and Pamphlets Oh My! - Misty Gieczys Empire AB Puppy Primping Practice - Blake Hernandez Aztec Marketing and Pricing for Mobile - Angela Kumpe Crystal A Table Techniques: Techniques for Handling Pets - Cheryl Purcell Empire CD Say This, Not That! - Corina Stammworthy Magnolia 5 PM TRADE SHOW CLOSES 6 PM SHOW CLOSE AUCTION STAGE SCHEDULE The Ultimate Collection available at the barkleigh booth or online BARKLEIGHSTORE.COM for new groomers barkleighstore.com • 717-691-3388

11GROOM EXPO 2022 SCHEDULE OF EVENTS Nature’s Specialties Wire Coated Breed Tournament DaySmart Pet All Other Purebreds Tournament • Frank Rowe & Son Rescue Clip–In Earthbath Sporting & Salon Freestyle Tournament Geib Poodle Tournament • Frank Rowe & Son Rescue Clip–In 8 AM Check In 9 AM Start 12 PM Awards 1 PM Tournament Check In 2 PM Tournament Start /Clip–In Check In 2:30 PM Clip–In Start 5 PM Whitman’s Best Bichon Award Tournament Awards 8 AM Check In 9 AM Start 12 PM Awards 6:30THURSDAYPMJudges Meeting • 7 PM Contestant Meeting Wild Rose AB Wahl Best In Show Awards (MUST HAVE BARKLEIGH HONORS TICKET) Andis Creative Styling Tournament Frank Rowe & Son Rescue Round–Up Invitational 12:30 PM Check In 1 PM Start 4 PM Presentations & Awards 7:30 AM Check In 8 AM Start 11:30 PM Rescue Round–Up Invitational Awards CONTEST SCHEDULE* MORNINGSUNDAYAFTERNOONSUNDAYEVENINGSATURDAYMORNINGSATURDAYAFTERNOONFRIDAYMORNINGFRIDAYSATURDAYAFTERNOON *CONTEST VIEWING BEGINS WHEN TRADE SHOW OPENS AT 10 AM 1 PM Tournament Check In 2 PM Tournament Start Clip–In Check In 2:30 Clip–In Start 5 PM Awards 5:30 PM Wahl Best in Show Judging 7 PM Kennel Connection Best All Around Awards Wahl Best in Show Awards E–Z Groom Abstract Runway Foxy Roxy Best First Timer Awards iGroom Best International Competitor Award Foxy Roxy Best First Timer Awards AKC Best Scissoring Award MoeGo Best Transformation Award Aaronco Compassionate Groomer Award BEST BY DESIGN®

53Register online at www.GroomExpo.com • Groom Expo 2022 • Admission to ALL educational seminars • ALL Expo Meals • Groomer to Groomer Bag • 3 days of Trade Show • Viewing of All Contests • Admission to all seminars on Saturday and Sunday • Expo Meals on Saturday and Sunday • 3 days of Trade Show • Viewing of All Contests • Admission to all seminars on Saturday and Sunday • 3 days of Trade Show • Viewing of All Contests • Admission to all 3 days of Trade Show • Viewing of All Grooming Contests • Admission to ALL educational seminars • Groomer to Groomer Bag • 3 days of Trade Show • Viewing of All Contests • Admission to all seminars on Thursday and Friday • 3 days of Trade Show • Viewing of All Contests • Admission to all seminars on Friday and Saturday • 3 days of Trade Show • Viewing of All Contests • All Expo Meals Featuring Entertainment • Friday Lunch • Saturday Lunch & Dinner • Sunday Breakfast PERFECT MONEY–SAVING BUNDLES FOR YOU OR YOUR WHOLE SHOP TO ENJOY! * Although every effort will be made to provide reserved seating, there may not be enough reserved seats in certain sessions that may become more popular than others. When session starts, VIP seating may be given to attendees if the room becomes too crowded. Educational sessions* (before start of program), Meal functions* and Contests* Travel Bag! PACKAGES $599PackageVIP$499$299 $199 $179$25 $399 $299 $299Do-it-alldeluxeWeekenddeluxe Weekendbasic Trade show special Friends & family meals Do-it-allbasic Thurs/fribasic Fri/satbasic INCLUDES ADMISSION TO: Reserved front row seating for: • ALL educational sessions on ALL 4 days • ALL Expo Meal Functions • 3 days of Trade Show • Viewing of ALL Grooming Contests • Access to VIP lounge stocked with beverages and candy Tickets

Register online at www.GroomExpo.com • Groom Expo 202254 Name (Print Clearly): _____________________________________________ Business: _______________________________________________________ Address: CellPhone:EmailCity/State/Zip:___________________________________________________________________________________________________________(Print):_____________________________________________________(____________)____________________________________________Phone:(____________)________________________________________ Check One: p Salon Owner p Groomer p Kennel p Pet Daycare p Pet Sitter p Mobile Groomer p Breeder p Owner/Handler p Trainer p Veterinary p Other: Groom Expo 2022 Registration 20 p Brusher/Bather Certification $199 21 p Skin Assessment Certificate Course $149 22 p Puppy Handling 101 Certificate Course $149 23 p The Perfect Creative $149 24 p Pet Business 101: Leadership, Management & Culture $149 25 p Mobile Grooming Certificate Course $149 26 p Super Styling Everyday Dogs $149 THURSDAY EVENTS 27 p Poodles In Black & White $79 28 p Barkleigh Pet Professional First Aid & CPR Certificate Course $79 29 p Business Compliance Certificate Course $79 30 p Asian Fusion Grooming $79 THURSDAY EVENING EVENTS 31 p Mental Health Series $149 32 p Doodle Series $149 33 p Let’s Talk Shop $149 34 p Bichon Series $149 35 p Feline Safe Handling Certificate Course $149 36 p A Groomers Guide to the 15 Coat Types Certificate Course $149 37 p AKC S.A.F.E. Grooming Certificate Course $149 38 p Friday Luncheon $45 FRIDAY EVENTS 39 p Living Your Cordless Life $79 40 p Not Just Fur: Pet Ears, Eyes, and Teeth for Groomers $79 41 p Handstripping for Your Everyday Grooming $79 42 p The Winning Edge: The Guide to Everything You Need To Know $79 FRIDAY EVENING EVENTS See Page 53 for Package Details ORANGE = Expo Meals PackagesIncluded 1 p V.I.P. – $599 Save $383! Pamper yourself!! 2 p DO–IT–ALL DELUXE – $499 Save $197! 3 p WEEKEND DELUXE – $299 Save $177! 4 p FRIENDS & FAMILY EXPO MEALS – $179 Save $19! 5 p DO–IT–ALL BASIC – $399 Save $99! 6 p WEEKEND BASIC – $199 Save $79! 7 p THURS/FRI BASIC – $299 Save $207! 8 p FRI/SAT BASIC – $299 Save $78! 9 p TRADE SHOW SPECIAL – $25 TRADE SHOW Daily Admission – $10 10 p FRI 11 p SAT 12 p SUN SATURDAY EVENTS 43 p Saturday Program Sessions $149 44 p Individual Saturday Session #_____ x $59 = $_______ 45 p Saturday Luncheon $45 46 p Dinner & Barkleigh Honors/Creative Runway $85 SUNDAY EVENTS 47 p Sunday Program Sessions $129 48 p Individual Sunday Sessions #_____ x $59 = $_______ 49 p Gospel Concert and Breakfast $25 Online Registration: GroomExpo.com Refund Processing Fee $30. No refunds after Sept. 1, 2022*. Programs are 20% higher at the door. *No refunds on purchases with meals Total: $ ___________ p Check p MC/Visa/Discover Name on Card: _____________________________________ Card Numbers: _____________________________________ Exp. Date: ______________________________CVV________ Make Checks Payable to: Barkleigh Productions, Inc. 970 West Trindle Road • Mechanicsburg, PA 17055 (717) 691–3388 • FAX (717) 691–3381 Email: info@barkleigh.com #GE22

55Register online at www.GroomExpo.com • Groom Expo 2022 Get your business moving — GO www.Hanvey.comHANVEY!

At Wahl®, we treat you like family with: Product repair service centers all over the US Our love it or return it, 30 day satisfaction guarantee US-based customer service reps at your ﬁngertips