Groom Expo 2014 Program

Page 1

PROGRAM GUIDE

Sept. 18–21, 2014

Hershey Lodge & Convention Center, Hershey Pennsylvania

FEATURING

gigantic

170 BOOTH TRADE SHOW EXCITING SEMINARS BY

JAY SCRUGGS, chris pawlosky, sarah hawks, and more!

AND FOR THE FIRST TIME EVER

THE RESCUE ROUND-UP INVITATIONAL GROOMING COMPETITION

groomexpo.com A Barkleigh Production (717) 691-3388 • info@barkleigh.com


BIOGROOM full page ad Indulge also available in Gallon & 5 Gallon

The secret is out. There is a new name in town! Indulge! Everything about it is everything you want! Is it a shampoo, a skin care, a conditioning treatment? The answer is an astonishing YES and much more. . . Discover handcrafted technology of nature’s enduring gifts. 100% pure Argan Oil blended into a baby-mild Sulfate-Free natural hydrating and conditioning shampoo. Indulge sizzles with pleasure! Diluting instantly into a deep rich lather, it lifts dirt and debris effortlessly while hydrating skin and coat. Loaded with nature’s finest, it contains NO fillers, NO thickeners, NO Soap or Sulfates, NO Parabens, NO Dyes, or even the slightest hint of harshness.

It’s time to Indulge!

Breathtaking softness, intense shine, outspoken manageability, and long lasting appeal!

Family Owned Since 1971


READER SERVICE CARD #7179


Dear Pet Professionals, Wow! That is what you are going to say when you look through this program. Your second instinct may be to sit back and become overwhelmed with all the choices. What should you do when you come to Groom Expo? First, evaluate your own situation. What do you need most

Todd Shelly

President of Barkleigh Productions

in your business this year? Grooming skills? Animal Behavior? Marketing or Retailing? Business or Motivation? Pet Health Care? Make this program book your workbook. Get a plan. Prioritize. Mark those programs that are the most meaningful and then evaluate them again in a few days. A good strategy will begin to materialize. You can’t do it all, so pick the best for you. Then select your programs on the program selection sheet on the back of the registration form. You can buy DVDs of many other programs you can’t attend. Now go to the Exhibitor list. Mark booths that you MUST see. Before the show ends, check your program book and visit those you missed. Staple a sheet inside this program and list products that you want to buy and seminars you must attend. Tuck all your essential papers, etc. inside your program book and take it to the show. Now you are ready to enjoy! See you soon!

Who Should Come to Groom Expo? Do you own a pet care facility? Are you involved in grooming, boarding, training, breeding, exhibiting, handling, brushing, bathing, walking, helping, or understanding pets? Do you retail pet products to the pet-owning public? Do you need to improve your grooming or handling skills? Or learn how to retail or add retail to your mix of services? Then this is where you need to be!

Groom Expo is for anyone who makes a full or parttime living from professional pet care.... or is a serious hobbyist. Groomers, mobile groomers, kennel operators and kennel personnel, trainers, day care operators, veterinarians, pet retailers, animal behaviorists, shelter personnel, breeders, handlers, vet techs, or anyone involved in the pet industry will find a wealth of information, products and services to meet their needs.


INDE X

A LA CARTE PROGRAMS

12 WHAT’S NEW THIS YEAR 13 BRUSHER/BATHER CERTIFICATE PROGRAM 14 SALON CERTIFICATION 14 SUPER STYLING HEADS 15 PET FIRST AID & CPR 15 ASIAN FUSION GROOMING 16 “I WANT THAT”: FIND OUT WHAT’S HOT AND HOW TO USE THEM 16 STUFF MY SISTER TAUGHT ME 17 TWO TERRIERS: WESTIE & SCOTTIE 17 SECRETS FROM THE CONTEST RING 18 THE PASSIONATE GROOMER 19 ULTIMATE GUIDE TO SALON CREATIVE 20 FROM BITCH TO TOP DOG 20 CAT GROOMING SERIES 21 DAY OF MOBILE WITH JUDY HUDSON 22 DIFFICULT DOGS SERIES 23 GROOMERS UPLIFTING GROOMERS 24 HEALTH CONCERNS 24 WET CLIPPING 24 EMERGENCY AND DISASTER PLANNING WITH YOUR PETS 25 FROM A POODLE PUPPY TO A POODLE CONTINENTAL IN 2 HOURS 25 ANCIENT ROMAN GROOMING TECHNIQUES

SCHEDULE, ETC.

52 HERSHEY LODGE INFORMATION 54-57 SCHEDULES 59 REGISTRATION 60 PROGRAM SELECTION

WEEKEND TOPICS 9 11 27-32 33 35-37 38 39-41

TRADE SHOW EXHIBITING COMPANIES GROOMING PROGRAMS BUSINESS PROGRAMS WEEKEND BOARDING, BEHAVIOR DAYCARE AND HEALTH PROGRAMS BARKLEIGH HONORS AWARDS SPEAKERS & JUDGES

CONTESTS

44 GROOMOLYMPICS 45 CREATIVE STYLING 49 RESCUE ROUND-UP 49 ABSTRACT CREATIVE RUNWAY 58 CONTESTANT PRIZE LIST

MEAL FUNCTIONS 47 48 51

BEST IN SHOW/BARKLEIGH HONORS SATURDAY/SUNDAY LUNCHEONS GOSPEL BREAKFAST

FEATURES 15 17 43 46 49 50 51 53

MEET FRANK BROWN! INTERNET MINGLE MOBILE ROUND-UP PUPPY PLAYGROUND RESCUE ROUND-UP SILENT AUCTION SHOW CLOSE AUCTION OPENING NIGHT PARTY

REGISTER AT

GROOMEXPO.COM


Continuing Education Series

Best in Show Grooming:

BEST ~IN~ SHOW

Everyday Salon Champions! with Vero Da Sylva

Grooming Eve r yda y Sal on Ch am pio ns SPE CIA L 3 Par t Ed itio n

Vero Da Sylva

Transforming your grooming to Best in Show is not as hard as it seems! Join well-known Pet Stylist, Groom Team USA Member, Judge and Speaker Vero Da Sylva MPS, Meritus. During these classes, Vero will simplify the difference between “show trims” and “pet trims” by demonstration of easy techniques to use in your salon. Learn the world of coat type and texture with the tricks of the trade, along with the best tools and products to send your customers home with their pets looking like a champion! Saturday

If you want to impr ove your techn ique and impr ess your custo mer s, this is a SERI ES you MUS T see!

Satu rday

Sep t. 20th & Sund ay

Sep t. 21s t

Part 1 9:00am-10:00am

Terriers/Wire Coats: Hand Stripping Techniques with the Tools to Use and How ... Knives, Stones and Fingers

Part 2 11:00am-12:00pm

Drop Coats: Blending/Layering Using Different Techniques with Scissors and Thinning Shears

Sunday Part 3 2:00pm-3:00m

Double-Coated: Brushing, Combing, Dematting, De-Shedding, Finishing Techniques

Stop by the Cherrybrook booth at Groom Expo to find all your favorite Chris Christensen products! www.cherrybrook.com • 800-524-0820

______________________________________________________________________________ Chris Christensen Systems, Inc. - www.chrissystems.com - 800-654-7006

N 1


t n A a ll d s d s g

________

PE T BOA R D I NG & DAYCA R E E X PO

& PBD

EXPO HE R S HE Y, PA

NEW LOCATION!

HERSHEY LODGE & CONVENTION CENTER HERSHEY, PENNSYLVANIA

NOVEMBER 10–13, 2014

The best show for pet care professionals in the boarding and daycare business just got a whole lot sweeter! In 2014, Pet Boarding & Daycare Expo will be moving to it’s new location at the Hershey Lodge & Convention Center in Hershey, PA.

BIGGER

Along with the fancy new digs, expect a bigger trade show and bigger classrooms. If you have never been to PB&D Expo, this is the perfect year to attend!

&BETTER!

www.GroomExpo.com • Groom 2014 WWW.PETBOARDINGEXPO.COM Register online at

7


Sweetest & Biggest

FRIDAY SATURDAY SUNDAY

Pet Care Trade Show on Earth!

Groom Expo hosts the largest pet care product trade show in the world… with over 170 booths. Every clipper, shampoo, comb, table and tub is here, along with thousands of other pet care, boarding, natural and retail products. Many exhibitors are pulling out all the stops. You will be able to see industry greats doing mini-groom sessions in several booths throughout the trade show. Groom Expo Trade Show will also feature the PetSmart GroomOlympics and Groomer to Groomer Creative Styling. Your staff will learn new skills just watching top contestants as they groom… so bring them along, too! Bring lots of business cards, your business checkbook and the plastic money! Because it’s bargains, show specials, floor and demo units, and discount pricing everywhere! Friday, Saturday, and Sunday admission is $10 per day pre-registered and includes viewing of all daily contests and demonstrations. Three-Day Trade Show Special is $25 pre-registered and includes all trade show events and daytime floor demos. Trade show is FREE to all registered seminar attendees.

Over 170 Booths!

Register online at

Make Groom Expo your place to BUY, BUY, BUY! You can’t do better anywhere else!

www.GroomExpo.com • Groom Expo 2014

9


EARN MORE GROOM CATS

In the new 3rd Edition of the industry’s first instructional text on cat grooming, Sam Kohl shows you how to safely and humanely groom cats, improving not only their appearance, but their health and well-being too. Disc Discover how to manage your shop so your new cat clients will safely coexist with your canine clients. Sam’s tips on how to effecitvely market your new cat grooming services will help to grow your business larger than you ever imagined.

www.aaroncopet.com


With over

170 Exhibitor Booths, You can

LOAD UP!

• 44 / 20 • A CREATIVE COLLECTION • A GLAMOUR BOW • ACADIA ANTLERS • AESCULAP SUHL GMBH • ALPHA TECH PET INC • ANDIS COMPANY • ANGELS’ EYES • ANIMALSINK.COM • ASCOT PRODUCTS • ASHLEY CRAIG PET PRODUCTS • AUSSIE DOG PRODUCTS • B-AIR DRYERS • BARDEL BOWS • BARKBARK BOUTIQUE SUPPLY & BAKERY • BARKLEIGH PRODUCTIONS • BEST SHOT PET PRODUCTS INTERNATIONAL • BIO GROOM • BOW WOW BLING LLC • CAMPBELL PET COMPANY • CANINE APPROVED GROOMERS • CHERRYBROOK

• CONAIR PRO PET • DAVIS MANUFACTURING • DIRECT ANIMAL PRODUCTS • DOG FASHION SPA • DOG IS GOOD • DOG SHAMMY DOG DRYERS (CARELLI LLC) • E’S ACCESSORIES LLC • EARTHBATH/ EARTHWHILE ENDEAVORS • ELECTRIC CLEANER COMPANY • EPI-PET • EQYSS GROOMING PRODUCTS • ESPREE ANIMAL PRODUCTS INC • EVOLUTION SHEARS • EYE ENVY • EZ-GROOM • FOREVER STAINLESS STEEL • FRANK ROWE & SON • GEAF • GEIB HANDMADE SHEARS • GOT PEE • GROOMER’S MALL • GROOMERS HELPER • GROOMING BUSINESS • HANVEY ENGINEERING & DESIGN • HAWAIIAN MOON • INT PET STOP / GROOMING BOWS.COM • INTERGROOM, INC. • INTL. PROFESSIONAL GROOMERS INC. • IV SAN BERNARD USA • JODI MURPHY ENTERPRISES LLC • KASHI SHEARS • KENCHII • KENNEL CONNECTION

• KENNELITE • KLEIN CUTTERY LLC / C-MON SHEARS • LAMBERT KAY • LAMBERT VET SUPPLY • LES POOCHS FRAGRANCES • LISA WELCH DESIGNS • MADRA MOR CANINE SPA TREATMENTS • MASON COMPANY • MAX & MOLLY WEAR • MDC ROMANI, INC. • MR. GROOM PET PRODUCTS • NAT. CAT GROOMERS OF AMERICA, INC. • NATURALLY TEARFREE CANINE LLC • NATURE’S SPECIALTIES • NDGAA • OSTER PROFESSIONAL PRODUCTS • PAMPERED PETS GROOMING ACCESSORIES • PAWDUKE ALL NATURAL DOG TREATS • PET HEAD • PET KING BRANDS INC • PET PORTRAIT BY SAM THONG • PET-AGREE GROOMING SUPPLIES INC • PETBIZINSURANCE.COM • PETLIFT S+B MANUFACTURING INC • PETOLOGY • PETS N GROOM DISTRIBUTION • POLY PET TUBS • PRECISION SHARP CO. • PRIMA BATHING SYSTEMS • PROGUARD PET PRODUCTS • PUPPY PAWS INC • PUPPY PLAYGROUND

• QUADRUPED PET CARE PRODUCTS • RAY - PET • RELIQ PET LLC • RESCO PET PRODUCTS • RUNNING K9 LLC • RYAN’S PET SUPPLIES • SAV~UR FUR L. L. C. • SENSEI SHEAR SYSTEMS • SHARK FIN SHEARS • SHEAR DELIGHT • SHOR-LINE • SHOWSEASON® ANIMAL PRODUCTS LLC • SNAP 21 • SNYDER MFG. CO. • SQUEAKY CLEAN DOG WASH • STYLIST WEAR • STYP-TIPS • SUPER ZOO / WORLD PET ASSOC • TAIL TRENDS • TENDA GROOM • THE HAIR DOC CO BASS BRUSH COMPANY • THE SHEARS DEPOT • THERA-CLEAN • TRENDY WENDY PETS LLC • TROPICLEAN / DIVISION OF COSMOS CORP • ULTRA LIFT, INC. • UTSUMI AMERICA INC DBA B W BOYD SHEARS • WAG’N TAILS MOBILE CONVERSIONS • WAHL CLIPPER CORPORATION • WARREN LONDON • WOSS ENTERPRISES • X PAIN SOLUTION • ZEN DOG HOLISTIC HEALING FORMULAS

For a complete list of exhibiting companies, visit

www.GroomExpo.com Register online at

www.GroomExpo.com • Groom 2014

11


WHAT’S NEW AT

GROOM EXPO? Super Styling Heads page 14

Stuff My Sister Taught Me page 16

Tail of Two Terriers page 17 page 22

Difficult

Dogs Series

12

Register online at

www.GroomExpo.com • Groom Expo 2014


THURSDAY

by Teri DiMarino Your ability to do your job and do it right separates you from being “just a bather” to a position that contributes to the finished product in the salon. Teri believes that a good bath, brush, and dry is 50% of a great groom. The bathing room is where most stylists started. Before future groomers begin to think of clipping coat, they must first know what to expect from the hair and how to treat it to obtain desired results. Surprisingly, many great B/Bs remain in the bathing room, preferring the security of knowing there will always be a need for their expert services. Bathers-in-training, “groomer wannabes,” seasoned groomer techs, and salon owners will benefit from this day-long program with tips on equipment and products to make the job easier. From getting the dog ready for the tub to finding the right shampoo through proper bathing and blow-drying techniques, Teri will cover the B/B fundamentals. Safety issues and handling will be stressed. Tools of the Trade and How to Use Them From brushes and nail clippers, muzzles to grooming loops, Teri covers equipment basics, highlighting correct uses, in an effort to make the work easier and more comfortable for pet and bather. “These techniques and tools will make the finished groom a true work of art,” says Teri. Anals and ears will be discussed. Dematting: It’s Not What It Used to Be Everyone has a technique for dematting a neglected pet. For some, it’s a shave-down and then entering the pelt in a mat contest. For others, it’s a time-consuming, hairsplitting experience, destined to take its toll

on the pet, the B/B or both. Teri examines the most common and effective products, tools, and techniques for the demat dilemma without getting all tangled up. What’s in Those Bubbles? Shampoos, Conditioners, and Spray Tocopherol, ergocalciferol, sodium chloride. Teri takes a “groomers-eye” view of the stuff we use every day in language we can understand. Shampoos, sprays, and conditioners are our most expendable items, but what do we really know to select the right product for our situation? (Those scary words are techno-speak for vitamin E, vitamin D, and simple table salt, often found in many grooming products.)

Register online at

A LA CARTE

Brusher/Bather Certificate Seminar

Getting the Most out of Your Bathing and Drying Time Bathing and drying are the most underestimated aspects of our jobs. Techniques can make or break a groom. The ability to properly apply products, thoroughly clean, and then dry the pet will have a direct influence on the finish. You will hear about time-saving equipment and techniques. This program is six hours long and is included in the VIP, Do-It-All, and Thurs./Fri. admissions, or can be purchased separately. See schedule and registration for starting times and fees. Program includes trade show on Friday, Saturday and Sunday.

www.GroomExpo.com • Groom Expo 2014

13


A LA CARTE

THURSDAY

Salon Certification by Linda Easton Certified Salon Professional (CSP) is a certificate of professionalism unique to the grooming industry, for all pet care and grooming professionals. This Certification is for Grooming Salon owners, managers, groomers, spa and doggie daycare workers. Applicants must have a minimum of 400 hours training or experience. The study materials available for this certification include the Salon Certification book, Workbook and Study Guide, Quick Reference CSP Flip Cards, Workshops, DVD set, and audio CD. There is a comprehensive written test for this Certification which may be taken at workshops or on-line. Applicants

PAMPER YOURSELF!

Be a VIP!

• Admission to all sessions* on all days • ALL Expo Meals • Groomer to Groomer portfolio • All handouts from all sessions • Special VIP lounge during show hours (with coffee, tea and chocolates) • Reserved seating in the front of each session room • Reserved seating in the front of all meal functions • Reserved seating in the front of contests in the Red Clipper Grooming Arena

JUST $599 14

for CSP must also submit two photographs: one of their grooming station and one of their bathing station. If they are employees or students, they must state what they like about the work stations, and what they would change, based upon the information presented in the CSP resources. Pet care professionals participating in this program have demonstrated their knowledge and understanding of: the healthy pet and recognizing problems which should be brought to the attention of the owner, canine skin & hair, health & safety concerns for the professional groomer, canine behavior and handling, feline behavior and handling,

diseases & vaccination, zoonotic diseases, canine first aid and emergencies, sanitation and disinfection, professionalism & ethics including insurance coverage best practices. For more information about this program, contact Linda Easton at Linda@ipgicmg.com. This program is four hours long and is included in the VIP, Do-It-All, and Thurs./Fri. admissions, or can be purchased separately. See schedule and registration for starting times and fees. Program includes trade show on Friday, Saturday and Sunday.

Super Styling Heads by Jay Scruggs

First impressions are everything in the art of grooming. The first thing your client should see when the dog is groomed is a great expression. In this informative four hour seminar Jay will take you through the grooming steps of up to eight different head styles. You will learn breed specific techniques as well as different head style options. This seminar is for those

Register online at

groomers who want to fine tune their techniques to wow their clients immediately upon seeing their dog. This program is four hours long and is included in the VIP, Do-It-All, and Thurs./Fri. admissions, or can be purchased separately. See schedule and registration for starting times and fees. Program includes trade show on Friday, Saturday and Sunday.

www.GroomExpo.com • Groom Expo 2014


THURSDAY

by Dr. Cliff Faver As a pet care professional, you want to be equipped with the skills to handle medical emergencies that arise while a pet is in your care. Whether a pet becomes ill or injured or needs help in a disaster, the American Red Cross can teach you how to respond. The American Red Cross Pet First Aid Course teaches you emergency care and disaster procedures and provides tips for keeping a pet happy and healthy. Each participant will receive a Red Cross Dog First Aid book and DVD to take home as a reference. The Pet First Aid Book is included with course fees. Each participant will receive a card from the American Red Cross signifying that they have completed this course.

This class will be taught by the grooming industry’s favorite vet, Dr. Cliff Faver. Dr. Cliff is a Red Cross Certified Instructor. In addition, assistants will roam the room, offering individual help when needed. Two or three people will share a stuffed dog to practice on during instruction.

This program is four hours long and is included in the VIP, Do-It-All, and Thurs./Fri. admissions, or can be purchased separately. See schedule and registration for starting times and fees. Program includes trade show on Friday, Saturday and Sunday.

Asian Fusion Grooming by Olga Zabelinskaya Very popular, innovative, one of a kind, “different” way of dog grooming. Olga will show you and explain how to make your or your customer’s dogs looks like baby dolls, teddy bears or stuffed animals. Japanese or Asian style of grooming helps to “sell” your grooms, attract new customers and bring your grooming ability one step up to a creative way of dog grooming. This program is four hours long and is included in the VIP, Do-It-All, and Thurs./Fri. admissions, or can be purchased separately. separately See schedule and registration for starting times and fees. Program includes trade show on Friday, Saturday and Sunday.

Register online at

In this four hour course, you will learn how to protect the animal’s health, know if you have an emergency, perform CPR and first aid, respond to breathing and heart emergencies (including choking), and stock a pet first aid kit. You will also learn general first aid and how and when to give a pet medication.

A LA CARTE

Pet First Aid & CPR Cerification

Meet Frank Brown! Frank is our resident host… and the friendliest face you will find at the Expo. Frank is always ready with a smile and a friendly handshake. But don’t be surprised if he remembers you from last year… and announces it to everyone as you walk by. Frank is also invaluable if you are lost or looking for a particular event, etc. So, be sure to say Hello to Frank! He will be looking for you!

www.GroomExpo.com • Groom Expo 2014

15


A LA CARTE

THURS. EVE.

“I Want That”: Find Out What’s Hot & How to Use Them

Stuff My Sister Taught Me

By Cheryl Purcell

by Lisa Leady & Sue Watson

Seems like every time you open a catalog there’s some new grooming tool. Ever wonder if they’re for you? Well, Cheryl, a self proclaimed gadget junkie, is here to let you know what’s worth trying, what you just can’t live without, and how to use them correctly. Also, learn how to groom more efficiently and with less stress.

Come join us for an hour of fun! Lisa and Sue will share with you lessons learned over the years working together. They will share ideas on booking clients, customer relations, employer/ employee relationships, just to name a few!

This program is two hours long and is included in the VIP, Do-It-All, and Thurs./Fri. admissions, or can be purchased separately.. See schedule and registration for starting times and fees. Program includes trade show on Friday, Saturday and Sunday.

This program is two hours long and is included in the VIP, Do-It-All, and Thurs./Fri. admissions, or can be purchased separately. See schedule and registration for starting times and fees. Program includes trade show on Friday, Saturday and Sunday.

The Liberty of grooming: FAV5 Hybrid®

NEW

F AV 5 H y b r i d

Ba

i -I

o 1c

tt

(2 b att eries L

n,

e

k Pac ry

h ar g er)

Optional Cordless

Corded

Powerful clipping capacity

A-XX13012

For SnapOn blades of all current makes

www.cherrybrook.com

OMERSM AL RO .G

M CO L.

WW W

Authorized dealers: A & J Sales and Service 42 A-Frame Drive | West Burke, VT 05871 1-800-447-1957 ajsales@myfairpoint.net

www.proproductsandmore.com

www.davismfg.com

www.whitmansharpening.com

For more information please contact: www.GermanRedClipper.com 16

Register online at

www.GroomExpo.com • Groom Expo 2014

www.groomerspro.com support@groomerspro.com Phone 866.877.7759

a division of


THURS. EVE

Secrets from the Contest Ring

by Sarah Hawks

by Lindsey Dicken & Nicole Kallish

Spend some time with one of the most talented terrier groomers in our industry as she demonstrates Two Terriers that are very similar but have very structured pattern lines and headsets. Sarah will give you quick tips to a perfect pet trim that’s sure to please your customers.

Join top groomer, Lindsey Dicken, along with Nicole Kallish for an interactive how-to on everything contest. They will cover everything from finding dogs, traveling with dogs, what to pack, preparing, and presenting, to what it takes to get to the top. Plus a short Q&A with Lindsey and Nicole.

This program is two hours long and is included in the VIP, Do-It-All, and Thurs./Fri. admissions, or can be purchased separately. See schedule and registration for starting times and fees. Program includes trade show on Friday, Saturday and Sunday.

THURSDAY EVENING

Internet Mingle Reception

This program is two hours long and is included in the VIP, Do-It-All, and Thurs./Fri. admissions, or can be purchased separately. See schedule and registration for starting times and fees. Program includes trade show on Friday, Saturday and Sunday.

Register Online!

www.GroomExpo.com Make yourself a

TO EVERYONE!

Mother’s Paw

®

Actual size w/12 crystals

These beautiful sterling & 14k paw-shaped pendants with the birthstones of your dogs are available in the Chocolate Lobby or online www.puppypaws.com!

©2014 Puppy Paws Inc.

Hostess and Groomer To Groomer writer, Dawn Omboy, encourages all Internet friends on all Groomer Boards to come out on Thursday evening at 7:00 PM and meet. You know each other so well on the net. Let’s match faces to names at the show. There will be munchies and some nice drawings. For more information, contact Dawn at dawn1@petstore.cc.

FREE

A LA CARTE

Tail of Two Terriers: Westie & Scottie

An original design from Puppy Paws Inc. Mayfield Heights, OH 44124 info@puppypaws.com 866-807-7297

Ad for 2014 Groomers Expo.indd 1

Register online at

www.GroomExpo.com • Groom Expo 2014

7/16/2014 5:55:15 PM

17


A LA CARTE

FRIDAY

THURSDAY

The Passionate Groomer by Lisa Leady

When you win a Barkleigh Honors Award for “Speaker of the Year,” you pretty much have earned the right to decide the seminar you are going to do. When asked what her dream seminar would be, Lisa enthusiastically replied, “I would love to share my love for what I

do while conducting a demo. It would combine the two things I enjoy the most: grooming dogs and sharing my passion for doing it.” With this program, you will get the best of both worlds. Lisa will conduct a series of four top of the line one hour breed demos. But, according to her, “my goal is for everyone to leave the seminar with a renewed passion for grooming, the dogs, their customers, co-workers and this great industry.”

The four demos will be Wheaton, Smooth Fox Terrier, Cocker and a Setter. This Day-Long program is included in the VIP, Do-It-All, Fri/Sat., and Thurs./ Fri. admissions, or can be purchased separately. See Schedule and Registration for starting times and fees. Program includes Trade show on Friday, Saturday and Sunday.

Personalized Leashes are a perfect way to say thank you to your clients for their business with an added benifit of potential referrals. Campbell Pet Company’s personalized leashes are manufactured in the USA with ultra-sturdy nylon and feature a durable “D” ring. Printed with your business name and phone number, it’s like giving your clients a business card with which they can walk their dog. Come by Booth 29 at the Groomers Expo for a sample and to check out the rest of our innovative products.

CAMPBELL PET COMPANY

PO BOX 122 • Brush Prairie, WA 98606 800-228-6364 www.campbellpet.com GROOMERSHOWGUIDEAD.indd 1

18

7/29/14 3:17 PM

Register online at

www.GroomExpo.com • Groom Expo 2014


FRIDAY

by Angela Kumpe & Lori Craig In this class Angela and Lori will go over types of color for airbrushes, including some brand new products, as well as types of airbrushes, where to find these products, tips, and techniques to make airbrushing easy for everyone.

Accessories Tired of the same old bows and bandanas? In this class you will learn about dozens of new exciting creative accessories that your clients will love. You can use these inexpensive ideas as included incentives to keep your clients coming back or sell them as add on services. Temporary Creative Products Want to start offering some new and exciting add on services? Ever wondered how to introduce simple temporary creative

services to your clients? In this class Angela and Lori will tell you about many temporary products to get you started in simple salon creative services. The class will cover types of temporary products, where to find them, how to apply them, and the pro’s and con’s of each product. Airbrushing Made Easy Airbrushing is a fast and effective way to add a little color to pets in your salon. From simple stenciled designs to amazing works of art, it has something for everyone.

A LA CARTE

Ultimate Guide to Salon Creative

Basics of Dye Application Do you offer coloring in your salon? Tried to apply dye and simply made a huge mess? Angela and Lori will tell you just how easy it can be to make some extra cash from creative coloring in the salon. Many of these dye applications can be done in less than 10 minutes. Some of the things that she will cover will include how to get the right color, choosing the right product for the job, how to keep the color from running, separation techniques and much more. This Day-Long program is included in the VIP, Do-It-All, Fri/Sat., and Thurs./Fri. admissions, or can be purchased separately. See Schedule and Registration for starting times and fees. Program includes Trade show on Friday, Saturday and Sunday.

Make Hotel Reservations Now! Hershey Lodge • (800) 533-3131

by August 28th for special group rate. Register online at

www.GroomExpo.com • Groom Expo 2014

19


A LA CARTE

FRIDAY

From Bitch to Top Dog -

Learn How to Keep Your Business Running & Stay Ahead of the Pack by Joey Villani Part 1 - Success is My Mission One of the biggest mistakes, once you achieved some success, is to take your foot off the throttle. In part one we talk about how to keep you motivated and continue to run free. Part 2 - Control Freak Being a control freak, not as bad as you think? Learn how to be in total control of your operation by learning how

to be every where at once without being overwhelmed and learn the four steps of action everyone in business must know.

business and you are. How to make the competition stare in awe and watch your every move as you become top dog.

Part 3- Your Goals and Obsessions The two of these are not much different from each other. Learn to think big and strive toward business bliss.

This Day-Long program is included in the VIP, Do-It-All, Fri/Sat., and Thurs./Fri. admissions, or can be purchased separately. See Schedule and Registration for starting times and fees. Program includes Trade show on Friday, Saturday and Sunday.

Part 4 - Top Dog Let everyone know who your

Cat Grooming Series by Kim Raisanen What Is Cat Grooming All About? In this class, kim covers techniques that you can utilize in your salon everyday to enhance your schedule to include cats. You don’t need to spend a fortune in adding cat grooming because you can use many of the tools and supplies that you already have in your shop. These tools and supplies, as well as which ones to stay away from, will all be covered.

20

Look at Those Curves! In this class Kim will cover feline anatomy and body language. Non-verbal cues and body positioning will be discussed and how to interpret their meanings. Cats are incredible to groom and enjoyable if the environment that you present them is cat friendly. A Nip Here and a Tuck There Don’t miss Kim’s new cat class that covers the proper techniques of nail trimming and toe tufts, cleaning ears, combing (3 different combs) and brushing of cats. Sanitary clipping will also be demonstrated. You can introduce cat grooming to your business by knowing the basics.

Register online at

Achieving the Purrfect Mane In this class kim will teach you how to achieve the purrfect mane every time. The demo will include a full lion cut on a rescue kitty. The proper techniques, equipment and environment will be the focus of this class. Bathing and drying techniques will be discussed and a video by certified master cat groomer, kim raisanen will be played. This Day-Long program is included in the VIP, Do-It-All, Fri/Sat., and Thurs./Fri. admissions, or can be purchased separately. See Schedule and Registration for starting times and fees. Program includes Trade show on Friday, Saturday and Sunday.

www.GroomExpo.com • Groom Expo 2014


FRIDAY

by Judy Hudson They Said it Couldn’t Be Done... This seminar is meant to inspire! Judy has experienced a lot in the industry; being a veterinary technician, professional groomer, boarding dogs at her home and so much more. It has been a rewarding career but not always easy. Her goal is to inspire you to achieve your goals by telling you how she achieved hers while she raised her kids, supported her family and made the united states groom team, even when everyone told her it couldn’t be done! What Has Made My Business Successful Wisdom is nothing more than healed pain! This seminar is about the little things that make a big impact. Judy will explain those little things that make a great business or break a business. Life is about choices, whether you make good ones or bad ones, there are consequences to go with both. The same is true in business. You will be glad to have learned these things if you are just starting your grooming business, or have been in the business for years!

day and her time saving tips to ‘git’er done’ in a timely fashion with quality results. Living the Life! In this seminar judy will talk about running your business and not letting it run you! She will discuss how to communicate with your customers, how to get them to commit to your schedule and time slots (and make them think it’s their idea). Judy

A LA CARTE

Day of Mobile with Judy Hudson

will talk about how no! Is a powerful word and will show you how to use it to your benefit. This Day-Long program is included in the VIP, Do-It-All, Fri/Sat., and Thurs./Fri. admissions, or can be purchased separately. See Schedule and Registration for starting times and fees. Program includes Trade show on Friday, Saturday and Sunday.

Git’er Done in a Mobile! How to make the most of your time as a mobile groomer! Time is money and how you spend yours can make or break you. Judy will share the ins and outs of a typical

Register online at

www.GroomExpo.com • Groom Expo 2014

21


A LA CARTE

FRIDAY

Difficult Dogs Series Grooming the Difficult Dog —Sue Watson We all get them. You know the ones no other shop will do - the dog that gets passed from shop to shop. Sue does not pass those dogs to anyone; she grooms them! She will show you handling techniques that will help you groom these dogs too. These clients will love you forever. Sue will also show you finishing techniques that will make those dogs with difficult coat types and the floppy, lifeless, choppylooking drop-coated little dogs look better, and they will stay looking good longer.

Grooming Golden Agers —Daryl Conner There are a lot more gray-muzzled dogs on grooming tables across the country these days. Thanks to improvements in veterinary care, better nutrition, and the fact that more pets are being treated like family members, many dogs are living into advanced old age. With the aging process comes some grooming problems; blindness, deafness, cognitive disorders and frail bodies can all bring challenges to our work. Come learn some helpful tips and tricks that you can employ to help you

offer specialized care to the “golden oldies” entrusted to your care. Up To The Challenge: Working with Difficult and Special Needs Dogs —Tip Campbell Join Tip and learn how to safely work with difficult and special needs clients in any grooming environment. She will show you tools available to make the job easier, identify effective and improved methods of handling and change the way you think about working with your challenging clients forever! Vet Advice for Dealing with Difficult Dogs —Dr. Cliff Faver We will be discussing some of the common conditions that make it difficult to groom dogs from the basic old age problems to how to groom dogs post-surgery. It is not uncommon that debilitated dogs and cats actually need to be groomed more often and when done correctly, it can be a very profitable niche. We will discuss basic precautions all the way to products types to consider. This Day-Long program is included in the VIP, Do-It-All, Fri/Sat., and Thurs./Fri. admissions, or can be purchased separately. See Schedule and Registration for starting times and fees. Program includes Trade show on Friday, Saturday and Sunday.

22

Register online at

www.GroomExpo.com • Groom Expo 2014


FRIDAY

How to Keep Your Team Motivated and On Track — Melissa Verplank Trust. Track. Lead. These are the three elements that any great business needs to succeed. So what does it take to make your place of business go from challenging and frustrating to enlightening and fun? Responsibility and accountability from the entire team are core elements that make any business hum. In this session, Melissa talks about techniques that work to get your entire team on the same page. Finding Good Groomers — Joe Zuccarello Joe will discuss ways to attack this challenge shared by grooming shop owners and managers all across the world. Unfortunately, but to no one’s surprise, there is not a large group of unemployed, highly talented groomers out there just waiting for you to call them and offer them a job in your salon. Joe will review tactics used in his personal and professional experiences to build a grooming business with skilled, willing to work groomers, who have great personalities and want long term employment. When you feel that you are all alone out there and this is a struggle you find yourself continually facing, Joe will help you build a staff, keep a staff, and plan ahead for growth. The search is on!

Harmony In The Grooming Shop —Mary Oquendo Over stimulation of pets in a grooming shop can turn even the nicest of pets into Cujo. Mary will answer the common question of ‘what can grooming shops do to easily reduce the stimuli to minimize the effects of normal day-to-day operations?’ The benefits of this workshop will not only augment the well being of the pets in your care, but will extend to the groomers as well!

the life of one of the oldest and most successful grooming establishments in the northeast, and perhaps the country. You’ll laugh, you’ll cry, you’ll get inspired!

A LA CARTE

Groomers Uplifting Groomers Series This Day-Long program is included in the VIP, Do-It-All, Fri/Sat., and Thurs./ Fri. admissions, or can be purchased separately. See Schedule and Registration for starting times and fees. Program includes Trade show on Friday, Saturday and Sunday.

Profile Of Success: The Village Groomer and Pet Supply — Missi Salzberg Founded in 1970, the village groomer and pet supply started as a one groomer, one bather business when David Salzberg was looking to be his own boss and work with animals. With three small children and his wife, Kathy, working as a part-time journalist and full-time mother, this was not an easy transition; however, thirty-seven years later, the village groomer works with 6 groomers and 2 bathers each day, has a thriving retail business, and is located in a plaza owned by the Salzberg’s bad dog realty, named in memory of David, the baddest dog of all! Missi Salzberg, who took many naps as a child in the crates with the canine clients, will take you on a journey though

Register online at

www.GroomExpo.com • Groom 2014

23


A LA CARTE

FRI. EVE.

24

Healthy Concerns

Learning More About Skin, Coat & Ears by Dr. Michael Fleck Professional groomers know that maintaining a pet’s skin, coat and ears is essential for a dog or cat’s comfort and health. In this two hour-long seminar, Michael C. Fleck, DVM will review anatomy and physiology of canine and feline skin, coat and ears to help the professional become more adept in their craft. Specifically, in Part 1 of the seminar, Dr. Fleck will also discuss various skin types and conditions that can affect skin and coat and highlight skin care techniques as well as healthier products to produce a quality groom. In Part 2, Dr. Fleck will emphasize the importance of proper ear cleaning technique

with products that contain healthy ingredients. Additionally, he will also review how groomers can recognize infection, infestation, and inflammation of the skin, coat and ears and how to approach clients about these conditions. This program is two hours long and is included in the VIP, Do-It-All, Fri./Sat., and Thurs./Fri. admissions, or can be purchased separately. See schedule and registration for starting times and fees. Program includes trade show on Friday, Saturday and Sunday.

Wet Clipping

Emergency & Disaster Planning with Your Pets

By Debi Hilley

by Mary Oquendo

Working with wet coats has been taboo in the grooming world yet is common practice in the human hair care industry. Working with wet coats has advantages for the dog, the stylist and the equipment we use. Debi will discuss wet shaving and dematting techniques and other tips and tricks for working with wet coats that will save you time, energy and in the long run,MONEY!

The last several years have demonstrated a need for businesses to be prepared for emergencies. It can range from largescale destruction to a local one-block evacuation. Are you prepared to care for or evacuate your clients? Join Mary Oquendo in this 2 hour workshop where she will give you those skills to formulate a plan for your business and employees.

This program is two hours long and is included in the VIP, DoIt-All, Fri./Sat., and Thurs./Fri. admissions, or can be purchased separately. See schedule and registration for starting times and fees. Program includes trade show on Friday, Saturday and Sunday.

This program is two hours long and is included in the VIP, Do-It-All, Fri./Sat., and Thurs./Fri. admissions, or can be purchased separately. See schedule and registration for starting times and fees. Program includes trade show on Friday, Saturday and Sunday.

Register online at

www.GroomExpo.com • Groom Expo 2014


FRI. EVE.

Ancient Roman Grooming Techniques by Marco Vaccaroni

Chris will demonstrate advanced techniques and share detailed grooming information on the Poodle in a Puppy Pet Trim. She will create the correct profile using scissors, clippers, blades and universal comb attachments. Next she will modify the Puppy Pet Trim and set the lines for the Poodle Pet Continental, using the same tools. This will create a manageable Continental Pet Trim with correct balance. Both trims will please you and your clients!

The old techniques imply the regrowth and the recuperation of the coat. Different types of coats need a different technique, coming with the origin of the breeds, forgotten in this mechanical time, Marco Vaccaroni goes in depth of the why and how and the differences in between one type of coat and the other, to obtain a healthy coat, capable of protecting the animals from external agents. This program is two hours long and is included in the VIP, DoIt-All, Fri./Sat., and Thurs./Fri. admissions, or can be purchased separately. See schedule and registration for starting times and fees. Program includes trade show on Friday, Saturday and Sunday.

This program is two hours long and is included in the VIP, DoIt-All, Fri./Sat., and Thurs./Fri. admissions, or can be purchased separately.. See schedule and registration for starting times and fees. Program includes trade show on Friday, Saturday and Sunday.

Top 10

Top Ten Reasons

Why It Costs More To Get Your Pet Groomed Than Your Own Hair cut:

T-ShirTS Your customers will chuckle when they read the back of your T-Shirt!

A LA CARTE

From a Poodle Puppy to a Poodle Continental in 2 Hours By Chris Pawlosky

10. Your hairdresser doesn’t wash and clean your rear end. 9. You don’t go eight weeks without washing or brushing your hair. 8. Your hairdresser doesn’t give you a sanitary trim. 7. Your hairdresser doesn’t clean your ears. 6. Your hairdresser doesn’t remove the boogies from your eyes.

Available Colors…

5. You sit still for your hairdresser. 4. Your haircut doesn’t include a manicure or pedicure.

Size small to 3X

3. Your hairdresser only washes and cuts the hair on your head. 2. You don’t bite or scratch your hairdresser.

Will not shrink and looked pressed right out of the dryer!

1. The likelihood of you pooping on the hairdresser is pretty slim. Barkleigh Productions, inc.

(717) 691-3388

Register online at

Barkleigh.com

BarkleighSTore.com

www.GroomExpo.com • Groom Expo 2014

25


BARKLEIGH PRODUCTIONS & THE NEPGP PRESENT

the

NEW ENGLAND

GROOMING SHOW Oct. 31 — Nov. 2, 2014 Crowne Plaza new england ad Warwick RI

26

newenglandgrooms.com Register online at

www.GroomExpo.com • Groom Expo 2014


All Sat./Sun. Programs are one hour. See pages 59-61 for purchasing options.

SAT & SUN

Best in Show Grooming PART 1: Terrier/Wire Coat Techniques — Vero Da Sylva Terriers/Wire Coats: Hand Stripping Techniques with the Tools to Use and How. Knives, Stones and Fingers. Clipper and Blade Clinic — Michell Evans Bring your Andis Clipper, a Phillips head and a regular screwdriver to this 1 hour clinic. Michell will show you how to save money by keeping your Andis Clippers and blades in tip-top shape! She

GROOMING

Weekend Grooming Topics will show you how to change the drive assembly and hinge on your clipper, how and when to clean and oil your blades, as well as other easy maintenance tricks. In these tough economic times saving money is a must! This class will save you plenty in sharpening and repair costs. Mobile Groomer Etiquette — Melissa Francisco As mobile groomers we want to put our best foot forward and give the best impression possible to our clients. A great hair cut is only part of what makes

* All 32 oz. Finishing Sprays

Coat Finish

Mat-Out

Fluff-Out

Quick-Dry

*Show price reflects a 30% discount off regular catalog price. Special is for in stock products only, while supplies last. Only valid at show. ®

We’re in this Together

TM

DavisGroomExpoHalfpg.indd 1

Register online at

www.GroomExpo.com • Groom Expo 2014

5/28/14 2:52 PM

27


GROOMING

SAT & SUN

All Sat./Sun. Programs are one hour. See pages 59-61 for purchasing options.

Weekend Grooming Topics a positive experience for your clients. In this seminar, Melissa will share the do’s and don’ts of being mobile. Some of the topics covered will be parking, how to handle plugging in, running a generator and possible noise complaints, grooming when owners are not home, insurance and if you need to be bonded, draining or collecting gray water, how to handle an emergency and much more! Cocker Pet Trim —Judy Hudson One of the most popular breeds whose coat requires constant

28

maintenance. Let Judy show you how to get the best cocker pet trim while still keeping the breed profile. She will demonstrate an easy way to beveling feet the right way every time and learn how to achieve a natural look without hand stripping. Blow Away Your Troubles… HV Drying Techniques, Tricks & Secrets That Will Change Your Life Forever — Dave Campanella A fresh perspective and “must see” for any salon owner, mobile

Register online at

business or start-up! While “Tub Time” and liquid products are critical for a smoothly running grooming process, drying methods are typically overlooked,undervalued or misunderstood. Finally, a seminar that provides a complete understanding of the “Drying Process” backed by science and little known proven secrets of the trade. Dave will teach you how to avoid creating more tangles, eliminate pre-brushing, release more matts and tangles, virtually eliminate brushing entirely and achieve 100% dry coats. Also discover helpful tricks to increase

www.GroomExpo.com • Groom Expo 2014


All Sat./Sun. Programs are one hour. See pages 59-61 for purchasing options.

SAT & SUN

your dryer’s performance, know what to look for in a new dryer and simple maintenance tips.

grooming business on a regular basis is hard. But it can be done! And it can be done with great success. During this seminar, Danelle will cover how to get cat clients, how to retain them, how to price services for profitability, and how to up-sell to increase revenue.

Best In Show Grooming Part 2: Drop Coat Techniques — Vero Da Sylva Drop Coats: Blending/Layering Using Different Techniques with Scissors and The New Generation of Pet Thinning Shears. Grooming — Jessica Romani Poodle in a German Want to see state of the art tools — Jonathan David and learn how to use them correctly? Poodles are one of the most easily Come see Jessica’s introduction to recognized breeds and a breed we amazing products. Jessica will share groom most often. But many customers how to make your shop professional don’t like the feminine look of the most and convenient for your customers with well-known American trims. A German the latest presentation techniques and trim is a great alternative for those technologies. She will also introduce fickle customers or those with a male a spectacular tool that groomers have dog. In this one hour scissoring seminar, been wishing for that is now on the Jonathan will demonstrate how to market! set the lines of this beautiful trim and discuss the differences of this striking Snap On Comb Techniques trim compared to other popular — Jodi Murphy poodle cuts. Using snap on combs will save you so much time from unnecessary Who’s Grooming the Cats? scissoring. These combs can wreak — Danelle German havoc on your trims if they are not used Adding or expanding cat grooming properly. Jodi will demonstrate different services can increase revenue in any techniques that will help you get your grooming business. Knowing how to dogs done in a timely manner. Learn tap into this huge market and turn cat when to use a blade as opposed to using owners into patrons who frequent a a comb attachment and how coat texture Register online at

will help you decide which tool to use. The Queen Of Color: In the Beginning — Dawn Omboy You have a dog with lots of hair and no idea where to start. Dawn will give you some insight on how to begin setting in a creative design, from drawing it out to making the first cuts, which can be one of the most intimidating parts when just starting out. Dawn will help give you the confidence you need, as she shows you in a live demonstration, just how she gets it all started by cutting in a design, while taking questions from the audience.

GROOMING

Weekend Grooming Topics

Super Styling the Doodle — Jay Scruggs “Designer Breeds,” like doodles, quickly became popular and every groomer should know how to groom as well as maintain them. There is some challenge involved when deciding how to best groom them to accommodate and please your customers, while also making it easy to maintain for you and the owner. In this seminar, Jay will show you how to create a cute and stylish pet trim by using thinning shear and scissor techniques that are quick and easy to apply in your shop.

www.GroomExpo.com • Groom Expo 2014

29


GROOMING

SAT & SUN

All Sat./Sun. Programs are one hour. See pages 59-61 for purchasing options.

Weekend Grooming Topics The Top 20 Tools No Groomer Should Live Without (Why and How to Use Them!) — Daryl Conner After 30 years of grooming, avowed tool junkie, Daryl Conner, has tried almost every tool there is to make the tough job of pet styling a little bit easier. You will learn her top picks; why she loves them, why you need them, and how to use them to your best advantage. Good tools are an investment in your career; purchasing time and trouble saving equipment will actually save you money in the long run.

Handouts will be available to remind you of all the cool stuff you learned in this fun class! The Queen of Color: The Shape of Things to Come — Dawn Omboy Beautiful flowers and fish or birds with feathery flowing parts can be yours for the making. Dawn will show you how she shapes and forms the hair to create this living art. Dawn’s Magic Blowpens help to create the delicate look. Finishing will also include the use

of airbrushing and the addition of other finishing touches. Kerry Blue Pet Trim — Cheryl Purcell Cheryl will teach you how to make a client’s pet look like a Kerry, without all the hair. Yes, it is possible. This trim will be completed with clipper blades and snap on combs, with extra time dedicated to head and beard styling. Cheryl will be using River, the dog she won Best of Breed with at Westminster, for this seminar.

ers m o o r G g Educatin the World! Around

e Introducing th New Booroka!ch in

p A simplified ap t pattern c teaching corre piled by placement com Master ed world renown urphy. M Groomer Jodi GROOMIN

L G APPARE

INSTRUCT

RIES IONAL SE

f Jodi Murphy This Full Line oilable Now at Products Ava

t

JodiMurphy.ne

30

Register online at

www.GroomExpo.com • Groom Expo 2014


All Sat./Sun. Programs are one hour. See pages 59-61 for purchasing options.

SAT & SUN

Mixing It Up —Jodi Murphy Finding the right trim that compliments the structure and coat type of mixed breed dogs takes a touch of imagination as well as bit of creativity. Watch Jodi transform a Cockapoo into a purebred dog right before your eyes! Fast Is Not A Four Letter Word — Debi Hilley This is a class that teaches speed without compromising QUALITY. Don’t you find it ironic that people question your ability to groom dogs as fast as you

do, when it’s all about organization and equipment? Bathing systems, dryers, clipper vacuums and other equipment choices will be discussed since their role in shortening the time of the groom cannot be dismissed. Debi will also discuss organizational tricks as well as grooming tricks to help shorten the time it takes to groom a dog in the salon or mobile. Springer Show Trim — Tammy Siert Tammy will demonstrate how to groom an English Springer Spaniel for the

show ring using carding, stripping, and thinning shear techniques. She’ll discuss how to properly prepare the coat giving bathing and drying techniques to help achieve a great finished product. All of these helpful hints can be applied to the everyday pet trim we all see in our shops.

GROOMING

Weekend Grooming Topics

Purrfect Grooming for Every Cat — Danelle German Danelle German’s many years in the show ring led to the launch of a successful feline-exclusive grooming business. The things she learned both in-ring and

NE PR BAR W F OD KL RO UC EIG M ENJOY STORIES TIO H AND PHOTOS FROM NS BEHIND THE SCENES! !

$24.95 FOR A LIMITED TIME ONLY

$29.95 RETAIL PRICE

IN 96 FU PA LL GE CO S LO R

Top: Preparing for Atlanta Pet Fair just after Pasadena - Angela thought about a more tribal eagle at first.

!

BARKLEIGH PRODUCTIONS 970 W. Trindle Road • Mechanicsburg, PA 17055

Register online at

Middle and bottom: At Atlanta Pet Fair, where “Cherokee Heritage” took First Place

Angela Kumpe, winner of the 2010 Groom & Kennel Expo People’s Choice Award, with “Cherokee Heritage”

80

81

C1998

Rescue Remedy and a chicken sandwich, we were back. Josh was regaining his strength, but we had sat out of the competition and lost valuable time. I wasn’t sure if I could complete him with the time I had left. Kathy Rose announced “scissors down” just as I added a couple feathers for a headpiece. After all that coat growth, I just didn’t have time to finish what I had planned. We still managed to get third place and the coveted People’s Choice Award. Lori again got first place, and the “Lion King” managed to remain undefeated. I decided to go ahead and take the design to one more show: Atlanta Pet Fair. I just had to complete this design that I had worked so hard to perfect. Just a couple weeks before Atlanta, my mother passed away; I was devastated. I had no intentions of going anywhere, especially so soon after her death. My mother was my soul, my greatest fan, my seamstress, and my inspiration. In the days before Atlanta, my entire family pushed me to go on and do what my mom would have wanted me to do. “She would want you to go, Angela!” is what my dad was telling me. I agreed to go but wasn’t sure if I would compete. I just wasn’t up to it. The night before we left, I told my dad, “I will work on my dog, and if I can do it, I will. For my mom!” It was time to get the dogs ready, and I am sure everyone thought I had lost my mind. I just kept talking to my mom while I was working on Josh, just like she was standing there. When I was done, I was so excited. It was beautiful, and win or lose, I was happy. I pulled it together and completed the design; my mom would have been so proud. We won first place and People’s Choice.

BARKLEIGHSTORE.COM INFO@BARKLEIGH.COM (717) 691-3388

www.GroomExpo.com • Groom Expo 2014

31


GROOMING

SAT & SUN

All Sat./Sun. Programs are one hour. See pages 59-61 for purchasing options.

Weekend Grooming Topics in-salon are the foundation for her award winning, internationally recognized cat grooms. What ingredients make a perfect cat groom? What style options are available and which are appropriate for each cat? These questions and more will be answered as Danelle shares her tips and tricks on show-quality cat grooming while performing a live groom demo. The Bubbly Bichon — Jonathan David The Bichon Frise is one of the most animated and bouncy breeds we know. Their soft curves and unique style is always a head turner. While this trim can seem overwhelming, once you understand the lines you’ll love doing this cut. In this one hour live dog seminar, Jonathan will talk about the proper profile and demonstrate

techniques to achieve that continuous, rounded profile of this truly beautiful breed. The seminar will finish off with a demonstration of the “tricks” to achieve the round, devilish expression of the Bichon Frise head. Thinning Shears... The Wow Factor! — Jodi Murphy Your trims are not quite finished unless you pulled out your thinning shears. If you hesitate to use thinning shears or you just don’t seem comfortable with them then this demonstration by world renown, National Certified Master Groomer, Jodi Murphy, is a must see. Jodi will help take the confusion out of thinning shears by explaining the teeth configuration. She will demonstrate her award winning techniques that will transform your trims

from nice to fabulous! Mutt Makeover — Lindsey Dicken & Nicole Kallish Join top groomer, Lindsey Dicken, along with Nicole Kallish as they demonstrate every day salon styles on mix breeds. Sealyham Terrier — Sarah Hawks A rare breed derived from a West Highland White Terrier, the Wirehaired Fox Terrier, the Bull Terrier and the Dandie Dinmont Terrier. Its wiry double coat is unique and makes this terrier a must see. Sarah will show you how to lay the correct lines and show off the stunning head set. She will bring a Best in Show Champion from her own breeding. Best In Show Grooming PART 3: Double-Coat Techniques — Vero Da Sylva Double-Coated: Brushing, Combing, Dematting, De-Shedding, Finishing Techniques.

Put Yourself in the

VIP Seat! A division of Rayson Healthcare

32

Register online at

www.GroomExpo.com • Groom Expo 2014


All Sat./Sun. Programs are one hour. See pages 59-61 for purchasing options.

SAT & SUN

BUSINESS

Weekend Business Topics Customer Service Skills for Grooming Professionals — Tip Campbell Are you or your staff better with animals than people? Have trouble knowing what to do when customer issues arise? Ever wish you could improve your interactions with customers? Have issues figuring out what the customer really wants? Then this is the seminar for you! Tip will help you improve your customer service skills, prevent miscommunications, show you new ways to resolve customer complaints and give you the tools you need to interact with customers more confidently. What You Don’t Know Could Cost You — Barb Hoover Confused about your employment status? Not sure how to classify the groomers in your salon? The IRS has been watching small businesses closely and cracking down on misclassified workers. In this seminar, Barb will explain the types of workers, their responsibilities and help you to be in compliance as a groomer or a salon owner. Visions, Dreams, Nightmares!! — Nancy Ward Which do you have? Maybe all three! Sometimes visions and dreams never become reality. Worse yet, they become nightmares. What do you do

to make those nightmares go away, far away? Do you really know the difference between a dream and reality? Nancy will teach you some practical steps to turn your dreams and visions into a profitable reality. Have a nightmare of a problem? Nancy will address it during our Q&A session at the end of class. Take It To The Bank: Profitable Cat Grooming — Danelle German In this seminar, Danelle will cover such topics as: How to figure out your potential in the cat market and how to maximize it, what specific things to focus on to effectively grow your business, pricing structures for cat grooming services, identifying problems and creating real solutions plus a whole lot more! Client Relations A.K.A. “Client Training” — Mary Oquendo & Beth Cristiano This class will help you produce systems to effectively “train” your two legged clients. Beth & Mary will discuss what separates an ordinary groomer from an extraordinary stylist. Come learn the key ingredients needed to build a trust bond and how to cultivate and maintain that bond after it’s earned. Learning how to develop and establish clear expectations and boundaries will be emphasized. You CAN make a “difficult “client your #1 fan!

Register online at

Biz Bits — Cheryl Purcell There are so many potential seminars that don’t take place at a trade show simply because they wouldn’t fill up an hour. Now, Cheryl will take several important business related topics and mash them all into one seminar. This fun, fast paced class will cover all sorts of business tips, tricks and tidbits. Cheryl is a straight shooter who has no problem getting to the point to give you a seminar that will be jam packed with great business building information. Going Mobile - Ten Steps For Success — Gina Sutton Learn the 10 steps for a successful mobile business! Join Gina Sutton in this informative seminar and be ahead of the pack. Gina will teach you how to avoid the common “bumps in the road” that mobile stylists encounter in the first year of business.

www.GroomExpo.com • Groom Expo 2014

33


natures specialities

Also great

for cats!

34

Register online at

www.GroomExpo.com • Groom Expo 2014


All Sat./Sun. Programs are one hour. See pages 59-61 for purchasing options.

Doggie Daycare — Deborah Walker This seminar focuses on the benefits of adding doggie daycare as a service. Debbie will give you tips on implementing a doggie daycare program and also explain the benefits for the pet, company, and the pet owner. Debbie will also explain how to use your doggie daycare as a sales vehicle for other services such as grooming and training. How To Stop Unacceptable Behaviors — Gary Wilkes If you want to know if a trainer or behaviorist is capable of helping your clients, ask this simple question: “How do you stop a single behavior, now?” Knowing how to stop things is the most important behavioral information of all - because so many people need it and so few people know how to do it. People don’t get rid of dogs because of what they don’t do - they get rid of them because of what they do. If you can stop unacceptable behavior in a timely fashion the dog stays in the home. If not, the dog will not. If they get rid of the dog, they no longer need a groomer. Skin and Coat for “Super Stylist” Results — Monique Van De Ven “Too many times, we work the hair without really realizing what lies underneath. Too many times, we try to

help a dog with his skin open and we don’t know where we are heading. Too many times, we have dogs with terrible smells and odors and we don’t know how we can help,” says Monique. This Skin and Coat lecture discusses what to look for, where to look and where to start working. The groomer has a duty to maintain the health of the skin and coat of the animal they are entrusted with. “And only with a healthy skin and coat will we be able to get Super Stylist results,” says Monique. “This step by step approach allows us to achieve pride and satisfaction in the hard work that comes with being a stylist/groomer.” Cats: Armed and Dangerous! — Danelle German The keys to success and safety when dealing with aggressive felines include working with confidence, speed, and an understanding of a cat’s reactive behavior. During this lecture, Danelle will show you how to perform a quick and thorough

Register online at

pre-assessment on every cat you groom, as well as equip you with the knowledge to make smart decisions on what cats to groom and how best to groom them. Handling techniques will be demonstrated on a live cat. Aggression, Inside and Out — Gary Wilkes Aggression is a constant threat to your relationship with your client. Whether it is the friction that comes from handling a dangerous dog, or a dog that is destroyed because it bites people at home, it’s a problem that cannot be ignored forever. Understanding the nature of aggression and what can be done to stop it is something every groomer should know. The Treatment Of Allergies and Hair Loss — Michelle Knowles Discussion of the normal processes of

www.GroomExpo.com • Groom Expo 2014

BEHAVIOR, HEALTH, BOARDING AND DAYCARE

Weekend Boarding, Behavior, Daycare & Health Topics

SAT & SUN

35


BEHAVIOR, HEALTH, BOARDING AND DAYCARE

SAT & SUN

36

All Sat./Sun. Programs are one hour. See pages 59-61 for purchasing options.

Weekend Boarding, Behavior, Daycare and Health Topics the skin, various causes of allergies that affect the skin, common diseases that cause hair loss and how to recognize and manage these conditions. Michelle will specifically address Atopy and Alopecia.

them to a permanent solution for their family member. This is a business building, problem solving, enlightening, whitening seminar you don’t want to miss!

Tear Stains - The Permanent Solution — Kim West Some famous words every day in our profession: “Can you get rid of all that brown/ red stuff?” Yes, there are products that temporarily remove tear stains, but how much loyalty would you gain from empowering your clients, arming them with knowledge of better care for their family member, helping cure the problem and saving them time and money? Kim will teach you how to ask the correct questions, pointing

Setting Up Your Salon — Nancy Ward This in-depth program is designed for those getting ready to open a salon, those who have recently opened a salon and those who may have been a salon owner for some time, but want to make some changes to improve image and profitability. Nancy will discuss tools you must have and those you can live without, projecting a professional image, respect (it’s a two-way street), correct pricing (getting paid what you’re worth),

marketing strategies that work, customer relations and how to build loyalty. Health and Beauty Through Hygiene — Marco Vaccaroni Join Marco Vaccaroni for a holistic view on the why and how of hygiene. Why should we wash and groom the animals that live with us, do they need that? What is the truth about never washing and always washing? Why are white dogs treated different? Why do tangles form? This and much more: hygiene is health and health is beauty. Working with Fearful Dogs — Gary Wilkes The knee-jerk assumption about fearful dogs is that you have to baby them. Skilled groomers know that doesn’t always work. This presentation will cover fearful dogs from greeting to handling to improving your working relationship with them - and sometimes being able to fix them. Tools of the Trade — Gary Wilkes Modern technology offers us many ways to solve common behavior problems without having to be an academically trained behaviorist. The problem is that there are as many dog behavior gimmicks on the market as there are kitchen gizmos. Sorting out which ones are functional and cost effective can help your clients

Register online at

www.GroomExpo.com • Groom 2014


All Sat./Sun. Programs are one hour. See pages 59-61 for purchasing options.

SAT & SUN

keep their dogs. That means you become a trusted resource in more ways than grooming. This can build the bond between you and your client and also provide a short list of products that can help your bottom line. Safe Handling and Restraint — Gary Wilkes After 8 years of shelter work and more than 25 controlling and stopping aggression in vet clinics, kennels and grooming salons, Gary Wilkes knows safe handling. This presentation will include practical tools and tips on how to avoid aggression in the first place and what to do when it rears its ugly head. The Biology of Dog’s Grooming Needs — Dr. David Jarvis The class will discuss Pet Personal Care Products for dogs and how they are formulated, what ingredients are used in shampoos and conditioners and how they work and what is good for your dog and what you should avoid and why. Dr. Jarvis will examine the hair and skin of dogs and discuss how they work and what they need to be healthy and well groomed. He will also discuss the characteristic skin and hair care problems of dogs. Modern dogs are evolutionary creations of man. Many of the breeds of dogs that exist today did not exist 100 years ago. This has created some unique problems with dogs that pet

personal care products can address. Housetraining 101 — Gary Wilkes The number one reason owners are displeased with their dogs is poor housetraining. Getting a handle on the problem requires that you understand it from the client’s point of view and the process of teaching the behavior from scratch. This is a pretty broad topic from the physiology of dogs to how to treat the carpet. This class will cover the A-Z of housetraining and offer you practical knowledge to help your clients solve this crucial problem. Managing the Chronically Greasy/Flaky/Crusty Dog — Michelle Knowles Michelle Knowles will explain how the skin conditions Seborrhea and Pyoderma occur, what the normal processes of the skin are and how to effectively treat these conditions.

keep their dogs - and keep them as a client. You have two choices to solve this problem; learn about behavior yourself or find someone who does. This class will present both options in the context of client retention and and additional services to increase your business. Cats: Armed and Dangerous! — Danelle German The keys to success and safety when dealing with aggressive felines include working with confidence, speed, and an understanding of a cat’s reactive behavior. During this lecture, Danelle will show you how to perform a quick and thorough pre-assessment on every cat you groom, as well as equip you with the knowledge to make smart decisions on what cats to groom and how best to groom them. Handling techniques will be demonstrated on a live cat.

Behavior Advice: Learn It Or Know Who To Refer Your Client To — Gary Wilkes Bad behavior kills more dogs than all the medical reasons combined. A dog owner is more likely to confide in their groomer about bad behavior than anyone other than their own hair-stylist. You are the first line of defense to help your clients

Register online at

www.GroomExpo.com • Groom Expo 2014

BEHAVIOR, HEALTH, BOARDING AND DAYCARE

Weekend Boarding, Behavior, Daycare and Health Topics

37


All Sat./Sun. Programs are one hour. See pages 59-61 for purchasing options.

SAT & SUN

GROOMING

BARKLEIGH HONORS Grooming Industry Awards Categories

Contribution to the Industry

Grooming Judge of the Year

Up and Coming Speaker of the Year

Groomer of the Year

Video of the Year

Humanitarian of the Year

Speaker of the Year

Vendor of the Year

Congeniality Award

Up and Coming Groomer of the Year Creative Groomer of the Year

Blog of the Year

Groomer Website of the Year

Journalist of the Year

New Product of the Year

SATURDAY NIGHT - AZTEC ROOM Must have ticket to attend

38

Register online at

www.GroomExpo.com • Groom Expo 2014


Speakers & Judges

KARLA ADDINGTON-SMITH

DAVE CAMPANELLA

TIP CAMPBELL

DARYL CONNER

LORI CRAIG

BETH CRISTIANO

VERO DA SYLVA

JONATHAN DAVID

LINDSEY DICKEN

TERI DIMARINO

LINDA EASTON, ICMG

MICHELL EVANS

DR. CLIFF FAVER

DR. DAVID JARVIS

DR. MICHAEL C. FLECK, DVM

MELISSA FRANCISCO

DANELLE GERMAN

Register online at

SARAH HAWKS

DEBI HILLEY

www.GroomExpo.com • Groom Expo 2014

39


Speakers & Judges

BARB HOOVER

JUDY HUDSON

LISA LEADY

ERIN MCLAUGHLIN

JODI MURPHY, NCMG, MPS

DAWN OMBOY

MARY OQUENDO

CHRIS PAWLOSKY

JILL PIPINO

CHERYL PURCELL

KIMBERLY RAISANEN

JESSICA ROMANI

KATHY ROSE

40

NICOLE KALLISH

MELISSA SALZBERG

Register online at

MICHELLE KNOWLES

JAY SCRUGGS

ANGELA KUMPE

TAMMY SIERT

www.GroomExpo.com • Groom Expo 2014


Speakers & Judges

GINA SUTTON

MARCO VACCARONI

JOEY VILLANI

MONIQUE VAN DE VEN

DEBORAH WALKER

GARY WILKES

MELISSA VERPLANK

KIM WEST

SUESAN WATSON

OLGA ZABELINSKAYA

NANCY WARD

JOE ZUCCARELLO

PAMPER YOURSELF!

Be a VIP! • • • •

Register online at

Admission to ALL sessions* ALL Expo Meals GroomertoGroomer portfolio ALL handouts

JUST

$599

• Special VIP Lounge with Goodies! • Reserved seating in Seminars, Contest Arena and Expo Meals

www.GroomExpo.com • Groom Expo 2014

41


42

Register online at

www.GroomExpo.com • Groom Expo 2014


Mobile Groomers are kind of the cowboys and cowgirls of the grooming industry. They roam the open prairie with wind blowing in their hair, heading for the sunset and lookin’ for the “wild doggies.” And then they groom ‘em. Once again, we are offering a Mobile Round-Up so that you can see what is new, beautiful and practical for the mobile groomer. Stroll among mobile vehicles and get some great ideas. Look at exciting graphics and artistic styles that are taking the grooming world by storm. And talk to happy mobilers about their industry.

MOBILE

Mobile Round-Up

SUNDAY

Mobile Groomers… why not get involved? Show off your Van in the Mobile Vehicle Round-Up and get a FREE Basic Admission.

Be a part of this exciting event! Viewing of the Round-Up is

FREE WITH

TRADE SHOW ADMISSION!

ANDIS CLIPPERS 1/2 PAGE AD

Register online at

www.GroomExpo.com • Groom Expo 2014

43


SAT & SUN

Mackensie Murphy - Groom Expo 2013 GroomOlympics Champion.

Huge Prize Money from Top Industry Companies! GroomTeam Sanctioned Competition! This premier grooming event will take place on Friday and Saturday, when the nation’s best groomers vie for the top positions in this GroomTeam sanctioned competition. Beginner to expert skills will be tested in this world class event. Huge prize money is being offered in all levels of competition at Groom Expo. Contest sponsors are ANDIS, LAMBERT KAY, NATURE’S SPECIALTIES and GROOMER TO GROOMER. Each tournament features combined classes and levels of skill. Classes offered are Poodle; All Other Purebreds; Salon Freestyle; and Sporting/Terriers and

More. Sunday will feature the Groomer to Groomer Creative Styling Tournament. The crowning of the PetSmart World Champion will take place during the Saturday Barkleigh Honors Dinner. The contest will be broken into four tournaments, each offering prize money and trophies. Three levels of competition skills will be offered in each tournament.

OVER 00 $25E,0 MONEY! IN PRIZ

For contest rules and information, go to

www.GroomExpo.com

KENN-L-KARDS The popular client index cards for daycare and boarding facilities! 5” x 8” card with all the information you need! Speed your recordkeeping! Eliminate tedious handwriting with an easy checklist! Barkleigh Productions, Inc. barkleigh.com barkleighstore.com (717) 691-3388

44

Register online at

Add Kenn-L-Kard Extenders to double your record space!

www.GroomExpo.com • Groom Expo 2014


SUNDAY

Creative

GROOMING COMPETITION

This is the highlight of the Expo, with the winner taking home great prize money. This contest will offer first, second and third placements with $2500, $1500 and $1000 to each winner, respectively, from Groomer to Groomer. The winner of the People’s Choice Award will win $500.00 and will be seen on the cover of Groomer to Groomer magazine. The contest is scheduled for Sunday afternoon, and viewing is FREE to all seminar and trade show attendees.

For contest rules and information, go to

www.GroomExpo.com

Su Eld-Weaver - Groom Expo 2013 Creative Styling First Place Award Winner “”

$

5,500 TO THE

WINNERS

Register online at www.GroomExpo.com • Groom Expo 2014 Register online at www.GroomExpo.com • Groom 2014

45


EVENTS

GROOMING SALON The Grooming Salon, our state-of-the-art grooming salon, will be built right at Groom Expo. You can watch contestants prepare their dogs, using the latest in grooming equipment. See gleaming bathing tubs, top of the line stand and floor dryers, and hydraulic tables in operation from some of the leading manufacturers in our industry. This convenient grooming oasis will be open 24 hours a day. It is the perfect place for contestants to bathe, prep and pre-groom their dogs before your eyes. See how others work with this quality equipment (that you might want to buy) in a real-life situation.

OPENrs 24 h

Puppy Playground

Marketing Magnet and Socialization Center

by Gary Bessette

Dog group play is one of the biggest innovations in the history of the pet care industry. Groomers, boarding facilities, day cares and communities have incorporated play groups. As a marketing tool, Puppy Playgrounds are a high energy and visual attraction to your business. Puppy play groups are not just a fad. They can be safe and fun socializing centers for pet owners and their pets. Find out all the potential benefits of operating a Puppy Playground, and hear Gary Bessette offer his years of expertise in safe handling of pet play. Find out how you can incorporate this money maker into your business. This program is free to all seminar and Trade Show attendees. See schedule for times.

FREE t Every o one!

Playnight at the Puppy Playground Friday Evening 7PM More than 80,000 dogs have participated on the Playground. The systems that have evolved are focused on safety and promote owner responsibility. We invite you to come see what we do. Learn why we do it, and how you can too! This is a FREE Program to all attendees on Friday evening at 7PM

46

Register online at

www.GroomExpo.com • Groom 2014


Best in Show Awards

EVENTS

two huge events saturday night

BARKLEIGH HONORS

F

irst, it’s an elegant dinner and overall a grand occasion with some of the finest cuisine that the Hershey Lodge chefs can offer. After dinner, the GroomOlympics Best in Show awards will take center stage. All the PetSmart big bucks will be given away as 12 groomers, from the four classes who competed on Friday and Saturday, strut their stuff. The winners will be chosen by the judging panel. There will be a Best in Show Level I, Level II and the GroomOlympics World Champion will be crowned. Following the Best in Show awards groomers will have the opportunity to showcase the beauty in simplicity by entering Saturday evening’s Abstract Runway Competition. Taking place between Saturday’s dinner and the Barkleigh Honors Awards, the competition features beautifully sculpted, simple abstract designs that use minimal color, if any. These designs should be doable in one day and be appropriate for a client’s dog or cat. Without any elaborate scenery or costumes, contestants will rely on their designs and complementary stylist’s attire as they compete for prizes of $1000, $500, and $250.

B

arkleigh Productions and Groomer to Groomer magazine are excited to present the third annual Barkleigh Honors Awards. These are the grooming industry’s most extensive awards. Blog, Website, Speaker, and New Grooming Product of the Year are just a few of the categories that give the Barkleigh Honors a cutting-edge feel. “Our goal is to recognize the groomers that go above and beyond in their contributions to our industry,” explains Barkleigh president Todd Shelly. “All awards must be substantiated and will not be determined by popularity alone. However, there will be some categories where the top four or five finalists, and ultimately the winner, will be determined by popular vote. Other categories, like Competitor of the Year, will be determined by a point system. This will keep things fun and fresh.” Preceding the Awards will be the elegant Abstract Creative Runway competition. A special lighted catwalk will be constructed for this event. Dinner tickets must be purchased to attend the Barkleigh Honors Awards and Abstract Creative Runway event unless you have a Deluxe or VIP seminar package.

Dinner begins at 7 PM on Saturday evening followed by Best In Show Awards, Abstract Creative Runway and Barkleigh Honors Awards. Dinner ticket is required and is included with the vip and deluxe packages. Tickets can be purchased separately and must be pre-ordered. Dinner tickets WILL NOT BE AVAILABLE at the show.

Register online at

www.GroomExpo.com • Groom Expo 2014

47


EVENTS

Exciting Luncheons & Fun

at this Years Groom Expo!

Luncheons have always been great fun at Groom Expo — a really nice time to get to know pet professionals from another state or even another country. Plus you will be served a tasty meal… without eating it on the run or at your grooming table! Now there is a plus. Be sure and get the VIP or Deluxe admission so you can enjoy these great Expo meal events in between your seminars. Expo Meals can also be purchased separately.

SATURDAY LUNCHEON

SUNDAY LUNCHEON

Gameshow Lunch

Think Outside the Crate Erin McLaughlin & Jill Pipino

Mr. B Saturday Luncheons are known for their fun, high energy game shows hosted by our very own game show host, Mr. B. What exciting gameshow will he have for us this time? Come find out and maybe walk away with some of the prizes!

Join Erin and Jill as they discuss helpful hints and new ideas that may have never even crossed your mind. Some of the topics include letting customers stay, express grooming, cage free, hand drying, towel wrapping, wet clipping and reverse clipping. You’ll learn some great new ideas to take home to your shop!

Make Hotel Reservations Now! Hershey Lodge • (800) 533-3131

by August 28th for special group rate. 48

Register online at

www.GroomExpo.com • Groom Expo 2014


EVENTS

RESCUE ROUND-UP!

The Rescue Roundup Invitational will debut on Sunday this year at Groom Expo. The event is the culmination of a year’s worth of rescue competitions at shows all over the country. The top three placements from Groom Expo 2013, Groom & Kennel Expo (now Groom Expo West), Atlanta Pet Fair, Northwest Grooming Show, PetQuest and SuperZoo were all invited to compete. The top three placements will split a prize package valued at over $10,000. In addition to that, the winner will be featured on a future issue of Groomer to Groomer and get an all-expense paid trip on the Barkleigh Cruise. But, the real winner in this event are the dogs that are in need of a home. Nearly every dog used in the competitions over the past two years has been adopted. Barkleigh also makes a donation to the participating shelters and rescue groups. Several vendors also provide products and donations.

For contest rules and information, go to

www.GroomExpo.com

Abstract Creative Runway

Saturday Evening

Following the Best in Show awards at Groom Expo, groomers will have the opportunity to showcase the beauty in simplicity by entering Saturday evening’s abstract runway competition. Taking place between Saturday’s dinner and the Barkleigh Honors Awards, the competition features beautifully sculpted, simple abstract designs that use minimal color, if any. These designs should be doable in one day and be appropriate for a client’s dog or cat. Without any elaborate scenery or costumes, contestants will rely on their designs and complementary stylist’s attire as they compete for prizes of $1000, $500, and $250.

For contest rules and information, go to

www.GroomExpo.com Register online at

Kelly Knight - Groom Expo 2013 Abstract Creative Runway First Place Award Winner

www.GroomExpo.com • Groom Expo 2014

49


FRIDAY SATURDAY SUNDAY

Gifts of Love Auction T

his year, as in the past, Groom Expo Exhibitors and faithful attendees donate products to be silent-auctioned, and you can bid on them during the weekend! One of the big items you will see is a point of purchase display of shampoos donated by Tropiclean. It is valued at $500. You may also want to donate. Bring any saleable items for the Silent Auction, such as cookbooks, jewelry, quilts, home-crafted items, ect. In the past, $15,000 plus has been raised each year for worthy projects. Let’s beat that total this year! All proceeds will go to the Gifts of Love International project directed by Don Kassebaum, St. Louis, Missouri. Don was a pet care industry shampoo manufacturer who is now a full-time director of Gifts of Love, an organization providing aid to stricken parts of the world. All funds raised will go to Guatemala, El Salvador, Nicaragua, Albania and needy areas around the world.

NEW AUCTION ITEMS EVERYDAY!

by Gary Bessette Rese equip rve your m the sh ent at ow!

Sponsors Contest Grooming Salon Tables! 15% off lowest listed price! Hydraulic and Electric available! Ryan’s is sponsoring hydraulic grooming tables with grooming arms for the use of contestants. These tables will be sacrificed at show special prices.

Put Yourself in the

VIP Seat!

Reserve one of these tables at the show! Call Brenda at (800) 525-7387 ext. 222. 50

Register online at

www.GroomExpo.com • Groom Expo 2014


SUNDAY MORNING

Gospel Concert and Breakfast

SUNDAY MORNING 7AM

Featuring Shay Kemp

T

his year at the Gospel Breakfast, we combine great Northern food with fantastic Southern entertainment. Join us and your peers Sunday morning for a fabulous breakfast featuring worship leader Shay Kemp, who will be joining us all the way from South Carolina! She will be performing popular contemporary worship choruses. Shay has had the privilege of singing praise to the Lord in local churches since she was a young child, and she remained very active in choral groups and traveling worship organizations throughout her high school and college careers. Since 200, she has served

as Worship Pastor at Calvary Christian Fellowship in Boiling Springs, South Carolina. We are lucky to book Shay, as she and her husband, David will be beginning their first vacation “up north” in years to visit family. In tow will be their five children. Shay will begin her concert right after the sumptuous Pennsylvania buffet breakfast - all the best fixin’s Central Pennsylvania can offer. Stick around to be blessed and entertained with some Southern flair! Gospel concert and breakfast is included with the VIP and deluxe packages. It can be purchased separately.

Barb and Don Kassebaum

Are you an early riser? Looking for a quiet time to join others in prayer on Sunday? Join Don and Barb Kassebaum for Sunday morning devotions at 7am. Devotions will last for approximately one hour.

SHOW CLOSE

Professional Line of Grooming Tables Toll Free: 855-402-7268

AUCTION

Visit our website for more products

www.ascotgrooming.com

20-E ELECTRIC TABLE WITH RECHARGABLE BATTERY PACK FOR CORDLESS USE Register online at

On Sunday, following the show at 6:00 PM, a fastpaced auction will be held to sell all unclaimed Silent Auction items and products donated from booths at the show close.

www.GroomExpo.com • Groom Expo 2014

51


LOCATION

G

Hershey Lodge & Convention Center

A

warm welcome awaits you at The Hershey Lodge, the beautiful resort that is home to Groom Expo. It is one of the experiences that makes our event so special. When you enter the lobby, you will be drawn to the massive stone fireplace. Post and beam ceilings, stonework, and comfortable furniture pay homage to Hershey’s rural Pennsylvania Dutch heritage and make this lobby a memorable place to meet, greet, gather and relax. At night, you will enjoy the deluxe rooms, with regional decor and Hershey’s Kisses on your pillow. Restaurants and lounges offer a varied selection of cuisine. There is casual dining in Lebbie Lebkicker’s Eatery & Pub or steaks at The Hershey Grill. The Forebay, Bear’s Den and Lobby Lounge are places to “talk dog” or wind down after a day of seminars. Close to The Hershey Lodge, a multi-million dollar spa joins the great amenities. Golf is a tradition in Hershey. One of the courses is ranked in the Top 100 by Golf Digest. Horseback riding, lawn bowling, health club, fitness center, tennis courts, and horse-drawn carriage rides are all at the Lodge or nearby. The new and expanded Chocolate World, HersheyPark, the famous

Rose Garden, and ZooAmerica attractions are just minutes away, so your family can catch the convenient shuttle while you enjoy the Expo. An airport shuttle from Harrisburg International Airport is available with 24-hour reservation. There is a charge for the shuttle. No pets are permitted at the Lodge or Show. Dogs involved in the contest and demonstrations may stay in the secure dog holding area. Request information from Barkleigh.

Call (717) 533-3311 or (800) 533-3131

Hershey Lodge Home of Groom Expo!

by August 28th for special group rate. $179 single/double

Tell them you are with Groom Expo! The Hershey Lodge and Convention Center West Chocolate Ave. & University Drive, P.O. Box 488 • Hershey PA 17033 Phone (717) 533-3311 • Fax (717) 533-9642

Camping

Hershey Highmeadow Campground offers an ideal setting near the Hershey Lodge with over 300 open and shaded sites. Dogs are permitted on leash. Call (800) 437-7439 or go to hersheycamping.com for more information. Pets are not permitted at the show!

52

Register online at

www.GroomExpo.com • Groom Expo 2014


FRIDAY NIGHT

g

SEPT 19

rock

star

PA RT Y A 1 M P 0 1

M

N A I R E G I N ROOM

Register online at www.GroomExpo.com • Groom Expo 2014 Register online at www.GroomExpo.com • Groom 2014

53


SCHEDULE

THURSDAY 10:30 AM REGISTRATION & VIP LOUNGE OPENS

Thursday Evening

12-6 PM Brusher Bather Certificate Program — Teri DiMarino 12-4 PM • Salon Certification — Linda Easton • Pet First Aid & CPR — Dr. Cliff Faver • Super Styling Heads — Jay Scruggs • Asian Fusion Grooming — Olga Zabelinskaya

6-8 PM • Contest Grooming 101 — Lindsey Dicken & Nicole Kallish • Tail of Two Terriers: Westie and Scottie — Sarah Hawks • Stuff My Sister Taught Me — Lisa Leady & Sue Watson • “I Want That”: Find Out What’s Hot And How To Use Them — Cheryl Purcell 7-9 PM Internet Mingle

FRIDAY 8 AM REGISTRATION & VIP LOUNGE OPENS 9-10 AM DAY LONG PROGRAMS PART 1 • Ultimate Guide to Salon Creative — Angela Kumpe & Lori Craig • The Passionate Groomer — Lisa Leady • From Bitch To Top Dog - Learn How To Keep Your Business Running and Stay Ahead of the Pack — Joey Villani • They Said It Couldn’t Be Done.... — Judy Hudson • What Is Cat Grooming All About? — Kim Raisanen • How To Keep Your Team Motivated & On Track — Melissa Verplank • Grooming The Difficult Dog — Sue Watson 10 AM

TRADE SHOW OPENS

10:30 AM NEWBIE TOUR OF THE SHOW 11-12 PM DAY LONG PROGRAMS PART 2 • Ultimate Guide To Salon Creative — Angela Kumpe & Lori Craig • The Passionate Groomer — Lisa Leady • From Bitch to Top Dog - Learn How to Keep Your Business Running and Stay Ahead of the Pack — Joey Villani • What Has Made My Business Successful — Judy Hudson • Look At Those Curves! — Kim Raisanen • Finding Good Groomers — Joe Zuccarello • Grooming Golden Agers — Daryl Conner 1 PM

NEWBIE TOUR OF THE SHOW

2-3 PM DAY LONG PROGRAMS PART 3 • Ultimate Guide to Salon Creative — Angela Kumpe & Lori Craig • The Passionate Groomer — Lisa Leady • From Bitch to Top Dog - Learn How to Keep Your Business Running and Stay Ahead of the Pack — Joey Villani

54

Register online at

• Git’er Done in a Mobile! — Judy Hudson • A Nip Here and a Tuck There — Kim Raisanen • Harmony in the Grooming Shop — Mary Oquendo • Up to the Challenge: Working with Difficult and Special Needs Dogs — Tip Campbell 3:15 PM NEWBIE TOUR OF THE SHOW 3:30 PM SILENT AUCTION CLOSES 4-5 PM DAY LONG PROGRAMS PART 4 • Ultimate Guide to Salon Creative — Angela Kumpe & Lori Craig • The Passionate Groomer — Lisa Leady • From Bitch to Top Dog - Learn How to Keep Your Business Running and Stay Ahead of the Pack — Joey Villani • Living The Life! — Judy Hudson • Achieving the Purrfect Mane — Kim Raisanen • Profile of Success: The Village Groomer and Pet Supply — Missi Salzberg • Vet Advice for Dealing with Difficult Dogs — Dr. Cliff Faver 6 PM

TRADE SHOW CLOSES

Friday Evening 6-8 PM • Healthy Concerns: Learning More About Skin, Coat & Ears — Dr. Michael Fleck • Wet Clipping — Debi Hilley • Emergency and Disaster Planning with Your Pets — Mary Oquendo • From a Poodle Puppy to a Poodle Continental in 2 Hours — Chris Pawlosky • Ancient Roman Grooming Techniques — Marco Vaccaroni 7 PM Play Night at the Puppy Playground 10 PM

OPENING NIGHT PARTY — OPEN TO EVERYONE!

www.GroomExpo.com • Groom Expo 2014


8 AM

REGISTRATION AND VIP LOUNGE OPENS

9-10 AM SESSION 1 • Best In Show Grooming PART 1: Terrier/ Wire Coat Techniques — Vero Da Sylva • Clipper and Blade Clinic — Michell Evans • Mobile Groomer Etiquette — Melissa Francisco • Cocker Pet Trim — Judy Hudson • The Biology of Dog’s Grooming Needs — Dr. David Jarvis • Doggie Daycare — Deborah Walker • Aggression, Inside And Out — Gary Wilkes 10 AM

TRADE SHOW OPENS

10:30 AM NEWBIE TOUR OF THE SHOW 11-12 PM SESSION 2 • Poodle in a German — Jonathan David • The Treatment of Allergies and Hair Loss — Michelle Knowles • Who’s Grooming the Cats? — Danelle German • The New Generation of Pet Grooming — Jessica Romani • How to Stop Unacceptable Behaviors — Gary Wilkes • Best In Show Grooming PART 2: Drop Coat Techniques — Vero Da Sylva • Blow Away Your Troubles…HV Drying Techniques, Tricks & Secrets That Will Change Your Life Forever — Dave Campanella 12-2 PM LUNCHEON (MEAL SERVED 12-1 FOLLOWED BY ENTERTAINMENT) 1 PM Newbie Tour of the Show

2-3 PM SESSION 3 • Snap on Comb Techniques — Jodi Murphy • Super Styling the Doodle — Jay Scruggs • The Queen of Color: In the Beginning — Dawn Omboy • Customer Service Skills for Grooming Professionals — Tip Campbell • Health and Beauty Through Hygiene — Marco Vaccaroni • Safe Handling and Restraint — Gary Wilkes • Tear Stains - The Permanent Solution — Kim West 3:15 PM NEWBIE TOUR OF THE SHOW

SCHEDULE

SATURDAY

3:30 PM SILENT AUCTION CLOSES 4-5 PM SESSION 4 • Skin and Coat for “Super Stylist” Results — Monique Van De Ven • Kerry Blue Pet Trim — Cheryl Purcell • Cats: Armed and Dangerous! — Danelle German • What You Don’t Know Could Cost You — Barb Hoover • VISIONS, DREAMS, NIGHTMARES!! — Nancy Ward • Working with Fearful Dogs — Gary Wilkes • Springer Show Trim — Tammy Siert 6 PM

TRADE SHOW CLOSES

Saturday Evening 7 PM

Saturday Evening Dinner, Best in Show Awards, Abstract Creative Runway & Barkleigh Honors Awards

Register Online!

www.GroomExpo.com Register online at

www.GroomExpo.com • Groom Expo 2014

55


SCHEDULE

SUNDAY 7 AM

Morning Devotions — Don And Barb Kassebaum

8-10 AM

Gospel Concert & Breakfast (Meal Served 8-9 followed by entertainment)

9 AM

REGISTRATION AND VIP LOUNGE OPENS

10 AM

TRADE SHOW OPENS

2-3 PM

SESSION 2 • Going Mobile - Ten Steps for Success — Gina Sutton • Setting Up Your Salon — Nancy Ward • Fast is Not a Four Letter Word — Debi Hilley • Managing the Chronically Greasy/Flaky/Crusty Dog — Michelle Knowles • The Bubbly Bichon — Jonathan David • Housetraining 101 — Gary Wilkes • Thinning Shears... The Wow Factor! — Jodi Murphy

3:30 PM

SILENT AUCTION CLOSES

4-5 PM

SESSION 3 • Mutt Makeover — Lindsey Dicken & Nicole Kallish • Purrfect Grooming for Every Cat — Danelle German • Biz Bits — Cheryl Purcell • Behavior Advice: Learn It or Know Who to Refer Your Client To — Gary Wilkes • Best In Show Grooming PART 3: Double-Coat Techniques — Vero Da Sylva

5 PM

TRADE SHOW CLOSES

6 PM

Show Close Auction — Teri Dimarino

10:45 AM NEWBIE TOUR OF THE SHOW 11 AM-12 PM SESSION 1 • The Top 20 Tools No Groomer Should Live Without (Why and How to Use Them!) — Daryl Conner • Sealyham Terrier — Sarah Hawks • Take It To The Bank: Profitable Cat Grooming — Danelle German • Mixing It Up — Jodi Murphy • The Queen Of Color: The Shape Of Things To Come — Dawn Omboy • Client Relations A. K. A. “Client Training” — Mary Oquendo & Beth Cristiano • Tools Of The Trade — Gary Wilkes 12 PM

NEWBIE TOUR OF THE SHOW

12-2 PM LUNCHEON (MEAL SERVED 12-1 FOLLOWED BY ENTERTAINMENT) • Think Outside the Crate — Erin Mclaughlin & Jill Pipino 12-2 PM

Mobile Round Up

EARLY BIRD SPECIAL! HURRY! OFFER EXPIRES 9/2/2014

NAME:

Any Educational Package Admission!

BUSINESS: ADDRESS: CITY: STATE:

ZIP:

$25 OFF

PHONE: (

)

EMAIL: Barkleigh Productions Inc. • 970 W. Trindle Road • Mechanicsburg PA 17055 (717) 691-3388 • Fax: (717) 691-3381 • info@barkleigh.com • www.groomexpo.com

Groom Expo Sept. 18-21, 2014 Hershey, PA

Send with Registration • ONE PER PERSON • May not be combined with any other offer

56

Register online at

www.GroomExpo.com • Groom Expo 2014


in the Red Clipper Arena

THURSDAY 3 PM 6 PM

• Dog Holding Area Opens • Judges Meeting Contestant Meeting

FRIDAY 8 AM 9 AM 12 PM

Tropiclean Terrier Tournament Check In Tropiclean Terrier Tournament Start Tropiclean Tournament Awards

1 PM 2 PM 5 PM

Nature’s Specialities All Other Purebreds Tournament Check In Nature’s Specialities All Other Purebreds Tournament Start Nature’s Specialities All Other Purebreds Tournament Awards

CONTEST SCHEDULE

CONTEST SCHEDULE

SATURDAY 8 AM 9 AM 12 PM 1 PM 2 PM 5 PM

Earthbath Sporting & Salon Freestyle Tournament Check In Earthbath Sporting & Salon Freestyle Tournament Start Earthbath Sporting & Salon Freestyle Tournament Awards Andis Poodle Tournament Check In Andis Poodle Tournament Start Andis Poodle Tournament Awards

5:30 PM PetSmart Best In Show Judging 7 PM PetSmart Best in Show Awards following Awards Dinner (Must Have Dinner Tickets) — Nigerian Room E-Z Groom Abstract Creative Runway

SUNDAY 7:30 AM Lambert Kay Rescue Round-Up Check In 8 AM Lambert Kay Rescue Round-Up Start 11:30 AM Lambert Kay Rescue Round-Up Awards 12:30 PM Groomer to Groomer Creative Styling Tournament Check In 1 PM Groomer to Groomer Creative Styling Start 4 PM Groomer to Groomer Creative Styling Tournament Presentations and Awards

Register online at

www.GroomExpo.com • Groom Expo 2014

57


Contestant Prize List GroomOlympics Best in Show Awards WORLD CHAMPION

Creative Styling Tournament .00

$2500

$5000.00

BEST IN GROUP

FIRST: $400 SECOND: $200.00 THIRD: $100.00 .00

BEST ALL AROUND

WORLD CHAMPION • Second Place • $1500.00 Third Place • $1000.00

People’s Choice Award • $500.00

$2000.00

Plus cover of Groomer to Groomer (see rules)

GROOMOLYMPICS TOURNAMENT AWARD SPONSORS

GROOMOLYMPICS TOURNAMENT PRIZE MONEY OPEN FIRST PLACE Second Place Third Place

INTERMEDIATE $350.00 $300.00 $250.00

FIRST PLACE Second Place Third Place

$225.00 $175.00 $125.00

ENTRY FIRST PLACE Second Place Third Place

$100.00 $75.00 $50.00

THANKS SPONSORS!

58

Register online at

www.GroomExpo.com • Groom Expo 2014


Groom Expo 2014 Registration Name (Print Clearly): _____________________________________________

Check One: p Salon Owner

Business: _______________________________________________________ p Groomer p Kennel

Address: ________________________________________________________ p Pet Daycare City/State/Zip: ___________________________________________________ p Pet Sitter Email (Print): _____________________________________________________ Phone: (____________) ____________________________________________ Cell Phone: (____________) ________________________________________

Packages

THURSDAY EVENTS

See Page 61 for Package Details Red = Expo Meals Included 1 p V.I.P. - $599 Save $383! Pamper yourself!! 2 p DO-IT-ALL DELUXE - $499 Save $197! 3 p WEEKEND DELUXE - $299 Save $177!

4 p FRIENDS & FAMILY EXPO MEALS - $179 Save $19! 5 p DO-IT-ALL BASIC - $399 Save $99!

20 21 22 23 24

p p p p p

Brusher Bather Certificate Program Salon Certification Pet First Aid & CPR Super Styling Heads Asian Fusion Grooming

25 26 27 28

p p p p

Secrets From the Contest Ring Two Terriers: Westie and Scottie Stuff My Sister Taught Me I Want That (Find Out What’s Hot & How to Use Them)

29 30 31 32 33 34 35 36

p p p p p p p p

Ultimate Guide to Salon Creative $149 The Passionate Groomer $149 From Bitch to Top Dog $149 Day of Mobile with Judy Hudson $149 Cat Grooming Series $149 Groomers Uplifting Groomers Series $149 Difficult Dogs Series $149 Individual Friday Sessions #_____ x $59 = $_______

37 38 39 40 41

p p p p p

Healthy Concerns: Learn More About Skin, Coat & Ears Wet Clipping Emergency and Disaster Planning with Your Pets From a Poodle Puppy to a Poodle Continental in 2 Hrs Ancient Roman Grooming Techniques

7 p THURS/FRI BASIC - $299 Save $207! 8 p FRI/SAT BASIC - $299 Save $78! 9 p TRADE SHOW SPECIAL - $25

TRADE SHOW Daily Admission - $10

THURSDAY EVENING EVENTS

10 p FRI 11 p SAT 12 p SUN

$79 $79 $79 $79

FRIDAY EVENING EVENTS

p Check p MC/Visa/Discover

Name on Card: _____________________________________ Numbers: __________________________________________ Exp. Date: _________________________________________ Make Checks Payable to:

Barkleigh Productions, Inc.

970 West Trindle Road • Mechanicsburg, PA 17055 (717) 691-3388 • FAX (717) 691-3381 Email: info@barkleigh.com

Refund Processing Fee $30. No refunds after Sept. 1, 2014. Programs are 20% higher at the door.

GE14

$199 $149 $149 $149 $149

FRIDAY EVENTS

6 p WEEKEND BASIC - $199 Save $79!

Total: $ ___________

p Mobile Groomer p Breeder p Owner/Handler p Trainer p Veterinary p Other: _____________

$79 $79 $79 $79 $79

SATURDAY EVENTS

42 p Individual Saturday Sessions #_____ x $59 = $_______ 43 p Saturday Luncheon $45 44 p Dinner & Barkleigh Honors/Creative Runway $85 SUNDAY EVENTS

45 46 47 48 49

p p p p p

Sunday Seminars/Trade Show $129 Individual Sunday Sessions #_____ x $59 = $_______ Gospel Concert and Breakfast $23 Sunday Luncheon $45 Mobile Round-Up Vehicle Entry FREE

Online Registration: GroomExpo.com

#

Register online at

www.GroomExpo.com • Groom Expo 2014

59


Program Selection Select ONE program from each education session that you may attend. This will enable us to plan adequate seating for your comfort. One per attendee please! 2:00 PM - SESSION 3 (Choose 1)

VIP, Do-It-All, Thur/Fri and Fri/Sat Packages

300 p 301 p 302 p 303 p 304 p 305 p 306 p

THURSDAY (Choose 1) 1 2 3 4 5

p p p p p

Brusher Bather Certificate Program Salon Certification Pet First Aid & CPR Super Styling Heads Asian Fusion Grooming

THURSDAY Evening (Choose 1) 6 7 8 9

p p p p

Secrets From the Contest Ring Two Terriers: Westie and Scottie Stuff My Sister Taught Me I Want That: Find Out What’s Hot and How to Use Them

FRIDAY Daytime (Choose 1)

10 p Ultimate Guide to Salon Creative 11 p The Passionate Groomer 12 p From Bitch to Top Dog - Learn How to Keep

13 14 15 16

Your Business Running and Stay Ahead of the Pack Day of Mobile with Judy Hudson Cat Grooming Series Groomers Uplifting Groomers Series Difficult Dogs Series

p p p p

FRIDAY Evening (Choose 1) 17 18 19 20 21

p p p p p

Healthy Concerns: Learning More About Skin, Coat & Ears Wet Clipping Emergency and Disaster Planning with Your Pets From a Poodle Puppy to a Poodle Continental in 2 Hours Ancient Roman Grooming Techniques

All attendees taking education, select your likely choice:

SATURDAY 9:00 AM - SESSION 1 (Choose 1) 100 p Best in Show Grooming Part 1: Terrier/ Wire Coat Techniques 101 p Clipper and Blade Clinic 102 p Mobile Groomer Etiquette 103 p Cocker Pet Trim 104 p The Biology of Dog’s Grooming Needs 105 p Doggie Daycare 106 p Aggression, Inside and Out

11:00 AM - SESSION 2 (Choose 1)

Poodle in a German The Treatment of Allergies and Hair Loss Who’s Grooming the Cats? The New Generation of Pet Grooming How to Stop Unacceptable Behaviors Best In Show Grooming Part 2: Drop Coat Techniques Blow Away Your Troubles…Hv Drying Techniques, Tricks & Secrets that Will Change Your Life Forever

200 p 201 p 202 p 203 p 204 p 205 p 206 p

60

Register online at

Snap On Comb Techniques Super Styling the Doodle The Queen of Color: In the Beginning

Customer Service for the Grooming Professional

Health and Beauty Through Hygiene Safe Handling and Restraint Tear Stains - The Permanent Solution

4:00 PM - SESSION 4 (Choose 1) 400 p 401 p 402 p 403 p 404 p 405 p 406 p

Skin and Coat for “Super Stylist” Results Kerry Blue Pet Trim Cats: Armed and Dangerous! What You Don’t Know Could Cost You Visions, Dreams, Nightmares!! Working with Fearful Dogs Springer Show Trim

SUNDAY 10:30 AM - SESSION 5 (Choose 1) 500 p The Top 20 Tools No Groomer Should Live Without

(Why and How to Use Them!) Mutt Makeover Take It to the Bank: Profitable Cat Grooming Havanese The Queen of Color: The Shape of Things to Come Client Relations A. K. A. “Client Training” Tools of the Trade

501 p 502 p 503 p 504 p 505 p 506 p

2:00 PM - SESSION 6 (Choose 1) 600 p 601 p 602 p 603 p 604 p 605 p 606 p

Going Mobile - Ten Steps for Success Setting Up Your Salon Fast Is Not a Four Letter Word Managing the Chronically Greasy/Flaky/Crusty Dog The Bubbly Bichon Housetraining 101 Sealyham Terrier

4:00 PM - SESSION 7 (Choose 1) Thinning Shears... The Wow Factor! Purrfect Grooming for Every Cat Biz Bits Behavior Advice: Learn It or Know Who to Refer Your Client To 704 p Best in Show Grooming Part 3: Double-Coat Techniques 700 p 701 p 702 p 703 p

Include with Registration or Fax to (717) 691-3381

www.GroomExpo.com • Groom Expo 2014


Exciting Package Plans!

expo VIP!

• • • • • •

PAMPER YOURSELF!

Admission to ALL educational sessions on ALL Four Days ALL Expo Meal Functions Groomer to Groomer portfolio bag Handouts (when provided) for Sessions Special VIP lounge during show hours (with coffee, tea and chocolates) All three days of Trade Show

BEST DEAL!

• Viewing of ALL Grooming Contests in AESCULAP Grooming Arena • Reserved seating in the front of each* session room (before start of program) • Reserved seating in the front of all meal functions* • Reserved seating at the Grooming Contests*

JUST

$599

four BIg days!

(Save $383)

* Although every effort will be made to provide reserved seating, there may not be enough reserved seats in certain sessions that may become more popular than others. When session starts, VIP seating may be given to attendees if the room becomes too crowded

FOUR

BIG

DAYS! • • • • •

FOUR

DO-IT-ALL DELUXE

Admission to ALL educational sessions on ALL Four Days ALL Expo Meals Groomer to Groomer Attache Bag All three days of Trade Show Viewing of All Grooming Contests

JUST

$499

SAT AND

SUN • • • •

AND

SAT • • •

weekend DELUXE

• • • •

AND

SUN

$299

THURS

trade show special

• All three days of Trade Show • Viewing of All Grooming Contests

FRI

JUST

$299

AND

SUN JUST

$25

Register online at

$399

JUST

$199

Thurs/Fri Basic

• All seminars and events on Thursday and Friday • All three days of Trade Show • Viewing of All Grooming Contests

SAT

JUST

weekend basic

• Admission to ALL educational sessions Saturday and Sunday • All three days of Trade Show • Viewing of All Grooming Contests

JUST

fri/sat basic

DO-IT-ALL basic

Admission to ALL educational sessions on ALL Four Days Groomer to Groomer Attache Bag All three days of Trade Show Viewing of All Grooming Contests

AND

Admission to ALL educational sessions on Friday and Saturday All three days of Trade Show Viewing of All Grooming Contests

FRI, SAT AND SUN

DAYS!

SAT

Admission to ALL educational sessions on Saturday and Sunday All Expo Meals All three days of Trade Show Viewing of All Grooming Contests

FRI

BIG

JUST

$299

friends & family

EXPO MEALS • All Expo Meals

(All Meals Feature Entertainment) (Saturday Lunch & Dinner PLUS Sunday Breakfast and Lunch)

www.GroomExpo.com • Groom 2014

JUST

$179 61


For a decade the Pet Pro Van has been a workhorse of our industry. But as that chapter closes, Wag’n Tails is proud to introduce the Ultra Groom Van.

An Improved Chassis Layout, Yielding a Larger Salon Area with Improved Lighting and Cabinetry

Lower Total Cost of Ownership!

62

Register online at

www.GroomExpo.com • Groom Expo 2014


Fluffer

BLOWER-DRYER With Variable Speed Switch! Features: •110 Volts •10.8 Amps •2 Year Warranty •0-120 CFM

Includes: •10' Hose •Round Blower Tip •Flat Blower Tip •Filter

Available in: Purple, Blue, Red, Green, Pink, Burgundy, Black, Silver, and Brown K-9 III

K-9 II

Manufacturers of the World’s Finest Animal & Industrial Vacuums, Blowers & Dryers Osseo, WI 54758 • 800-456-9821

www.electriccleaner.com


SUPERIOR PERFORMANCE

W MAXIMUM POWER & TORQUE E N 2 SPEED PROFESSIONAL CLIPPERS

KM10 10 BRUSHLESS

KM5 KM 5 R O TA R Y

FREE DEMOS IN BOOTH

GERMAN ENGINEERED

by Sue Watson & Lisa Leady

Efficiency of Constant Speed Control This built in torque control automatically delivers more power in tough situations

Increased comfort & control correctly balanced, super lightweight, extremely quiet & low vibration

Extended motor life 2 year 1 - 8 0 0 - P R O WA H L

(KM5)

or 5 year

(KM10)

warranties w w w. wa h l a n i m a l . c o m


Turn static files into dynamic content formats.

Create a flipbook
Issuu converts static files into: digital portfolios, online yearbooks, online catalogs, digital photo albums and more. Sign up and create your flipbook.