Groom Expo West 2016 Program Guide by Barkleigh Productions

PROGRAM GUIDE

Pasadena Convention Center Pasadena, CA

February

4 –7 TH

2016

GROOMEXPOWEST.COM Barkleigh Productions • (717) 691-3388 info@barkleigh.com • www.barkleigh.com

Groomers

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STANDOUT

Make sure your grooming business stands out from the pack! How? With the latest techniques and fresh new supplies you’ll find at SuperZoo, North America’s favorite pet retail trade show. Four days of the best new products and hands-on expert workshops ensure you’re ready to handle even the toughest jobs—while grooming contests with $45,000+ in prizes give you a dynamite opportunity to shine. Get here—and get noticed! To find out how visit SuperZoo.org. Produced by:

American-Made Style Cheap can be expensive in the long-run. We’ve been making our all-steel, American-made pet dryers for more than 30 years. Now, they’re backed by the strongest warranty in the industry.* Invest in a dryer that lasts and get peace of mind with the industry’s most reliable dryer.

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• Powerful and portable • Variable control and two speed models for all types of breeds

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Todd Shelly President

Adam Lohr Chief Operations Oﬃcer

Gwen Shelly Chief Executive Oﬃcer

Groom Expo West time is here! We have a great show planned for you! Is it a little slow at your salon? That is when you can take some time from your business and come to Pasadena. If you are like me, I HAVE to get away to find new ideas and make meaningful changes in my business. It makes all the difference in the world. The Pasadena Convention Center is a terrific venue. There are many great places to eat and visit, lots of room for our contests and exhibitors, and the beautiful city with its Old Town section and Spanish flair. Bring all your staff to view the Grooming Tournaments featuring great groomers from around the world… as well as local favorites. So call the host hotel and reserve a room, and get ready to enjoy a pet pro vacation… all tax deductible, too. See you soon.

WHO SHOULD COME TO GROOM EXPO WEST? Groom Expo West is for anyone who makes a full or part-time living from professional pet care. There are programs for anyone interested in improving their knowledge, handling and care of pets. So if you are serious about the pet care industry, you will want to be here.

INDEX 7 9 26 28

Trade Show and Exhibiting Companies Speakers and Judges Host Hotel Schedule

THURSDAY PROGRAMS 10 AKC Salon Certification 11 Brusher Bather Certificate Program 12 CGA Salon Creative Certification Program 13 The Grooming Tutor: An Afternoon with Michell Evans 13 From the Paws Up: Exploring Therapeutic Spa Essentials & Techniques THURSDAY EVENING PROGRAMS 14 Round Faces 14 Shear Control 14 Answers to the 3 Problems Groomers Deal with Every Day FRIDAY PROGRAMS 15 Mixed Breed Mania 16 Super Styling with Sue & Jay 16 A Compassionate Salon: Behavior Wellness Comes First 17 Groomer’s Business Summit 18 Cat Grooming Series FRIDAY EVENING PROGRAMS 18 Going Mobile With Angela 18 Modern Styles 18 Dueling Bichons SATURDAY AND SUNDAY PROGRAMS 20–23 Weekend Pet Pro Topics CONTESTS 24 World Cup Grooming Games 24 Rescue Round-Up Contest 25 Creative Styling Contest 25 Prize Money List FEATURES 25 Ryan’s Pet Supplies Sponsors Contest Tables 25 Show Close Auction LOCATION, SCHEDULE, REGISTRATIONS 23 Package Plans 26 Location 28 Schedule 29 Contest Schedule 30 Registration Form

Groom Expo West 2016

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WELCOME...

MADE IN THE USA

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FEBRUARY 5-7, 2016 PASADENA CONVENTION CENTER PASADENA, CA

Groom Expo West 2016

NOT TESTED ON ANIMALS

Exciting TRADE SHOW One of the most exciting parts of the Expo weekend is your chance to visit nearly 100 major pet care manufacturers and distributors from all over the nation. Many will offer fantastic bargains, show specials, demonstrations and discount pricing. So, bring your checkbook and credit cards... and get ready to stock up!! Make this show your buying event of the year! Try on scissors! See state-ofthe-art equipment! Buy boutique

items. Talk to movers and shakers in the industry. It’s all here!!! Plus, you can see ALL the grooming contests and floor demonstrations... on all three days... for the low daily trade show admission. Bring your staff for this low, low price! Hours: The Trade Show is open on Friday and Saturday from 10–6, and on Sunday from 10–5. Daily Trade Show admission includes viewing of ALL grooming contests on your admission day!

YOUR BUYING EVENT OF THE YEAR!

Exhibiting Companies* (more to be added)

JOHN PAUL PET SALON KENCHII KRISER’S NATURAL PET MDC ROMANI, INC. METROVAC MIGHTY WIND ANIMAL DRYERS NAT. CAT GROOMERS OF AMERICA, INC. NATURE’S SPECIALTIES NESTLE PURINA PETCARE COMPANY OSTER PROFESSIONAL PRODUCTS PET AGE MAGAZINE PET GROOMER APPAREL PET KING BRANDS INC PETCUREAN PET NUTRITION PETPAINT PRECISION SHARP CO. PUPPYSUCKER GROOMING SYSTEMS RYAN’S PET SUPPLIES SENSEI SHEAR SYSTEMS SHARK FIN SHEARS SHEAR DELIGHT SHOR-LINE SNYDER MFG. CO. SUPER STYLING SESSIONS SUPER ZOO / ATLANTA PET FAIR TAIL TRENDS TROPICLEAN ULTRA LIFT, INC. UTSUMI AMERICA INC WAG’N TAILS MOBILE CONVERSIONS

INCLUDES VIEWING GROOMING CONTEST!

WAGS WAHL CLIPPER CORPORATION

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44 / 20 A CREATIVE COLLECTION AMERICAN KENNEL CLUB AMERICAN GROOMING ACADEMY ANDIS COMPANY ARTERO USA, INC ASHLEY CRAIG PET PRODUCTS AUSSIE DOG PRODUCTS BARDEL BOWS BARKLEIGH PRODUCTIONS, INC BASS BRUSH COMPANY BEST SHOT PET PRODUCTS INTERNATIONAL BIO GROOM BOBBI PANTER PRODUCTS BOOKER SOFTWARE BROADLY CONAIR PRO PET CRATEMATES CREATIVE GROOMER’S ASSOCIATION CRYSTAL WORKS DIRECT ANIMAL PRODUCTS DMAX GLOBAL INC EARTHWHILE ENDEAVORS / EARTHBATH ESPREE ANIMAL PRODUCTS INC EVOLUTION SHEARS EZ-GROOM FOREVER STAINLESS STEEL GEIB HANDMADE SHEARS GROOMER.IO SOFTWARE GROOMERS HELPER GROOMERS PRO GROOMER TO GROOMER HAWAIIAN MOON HEALTH TECHNOLOGY PROF PRODUCTS INC INT PET STOP / GROOMING BOWS.COM IPG IV SAN BERNARD USA

WESTCOAST ANIMAL GROOMER’S SUPPLY INC

WHITMAN’S XPOWER MANUFACTURE INC * Expected to exhibit

Groom Expo West 2016

#ReadyForMyCloseup

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#AtlantaPetFair

My team of groomers is always searching for the hottest new techniques, products, and tools to have me looking competition-readyâ&#x20AC;&#x201D;all year round. Their secret? Attending Atlanta Pet Fair & Conference. With the most popular competitive events for professional groomers, expert-led education sessions dedicated to the latest trends, skills and business strategies and 100+ exhibitors showcasing the most innovative products on the market, Atlanta Pet Fair & Conference benefits their business, and my close-up too.

Atlanta Pet Fair & Conference March 10-13, 2016 Georgia International Convention Center

SPEAKERS and JUDGES

Jennifer Adolphe

Diane Betelak

Judi Cantu-Thacker

Tammy Colbert ICMG, CAH

Will Comparsi

Lori Craig

Jonathan David

Lindsey Dicken

Teri DiMarino

Linda Easton, ICMG

Michell Evans

Dr. Cliff Faver

Danelle German

Nicole Kallish

Michelle Knowles

Angela Kumpe

Jennifer Lee

Donna Owens

Teena Patel

Chris Pawlosky

Jessica Romani

Kathy Rose

Jay Scruggs

Kathleen Sepulveda

Christine Speerin, CMG

Komako Tanaka

Olga Zabelinskaya

Dr. Jim Warner

Suesan Watson

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Susan Sholar

Sue Zecco Groom Expo West 2016

THURSDAY

AKC SALON CERTIFICATION SAFETY IN THE SHOP SUSAN DIVINE SHOLAR The American Kennel Club offers this course in order to provide participants with training in standards and best practices focused on canine health and safety in the grooming shop. Topics covered include accident avoidance, disease awareness, and sanitation. All participants will receive a frameable certificate of completion from the American Kennel Club

and be listed in AKC’s new on-line referral service for groomers. This program is four hours long and is included in the DO IT ALL and Thursday package plans. It can be purchased separately. Includes tradeshow on Friday, Saturday and Sunday. See registration for price and schedule for times.

NE PR BAR W F OD KL RO UC EIG M ENJOY STORIES TIO H AND PHOTOS FROM NS BEHIND THE SCENES! !

$24.95 FOR A LIMITED TIME ONLY

Rescue Remedy and a chicken sandwich, we were back. Josh was regaining his strength, but we had sat out of the competition and lost valuable time. I wasn’t sure if I could complete him with the time I had left. Kathy Rose announced “scissors down” just as I added a couple feathers for a headpiece. After all that coat growth, I just didn’t have time to finish what I had planned. We still managed to get third place and the coveted People’s Choice Award. Lori again got first place, and the “Lion King” managed to remain undefeated. I decided to go ahead and take the design to one more show: Atlanta Pet Fair. I just had to complete this design that I had worked so hard to perfect. Just a couple weeks before Atlanta, my mother passed away; I was devastated. I had no intentions of going anywhere, especially so soon after her death. My mother was my soul, my greatest fan, my seamstress, and my inspiration. In the days before Atlanta, my entire family pushed me to go on and do what my mom would have wanted me to do. “She would want you to go, Angela!” is what my dad was telling me. I agreed to go but wasn’t sure if I would compete. I just wasn’t up to it. The night before we left, I told my dad, “I will work on my dog, and if I can do it, I will. For my mom!” It was time to get the dogs ready, and I am sure everyone thought I had lost my mind. I just kept talking to my mom while I was working on Josh, just like she was standing there. When I was done, I was so excited. It was beautiful, and win or lose, I was happy. I pulled it together and completed the design; my mom would have been so proud. We won first place and People’s Choice.

IN 96 FU PA LL GE CO S LO R

Top: Preparing for Atlanta Pet Fair just after Pasadena - Angela thought about a more tribal eagle at first.

BARKLEIGH PRODUCTIONS 970 W. Trindle Road • Mechanicsburg, PA 17055

Groom Expo West 2016

Middle and bottom: At Atlanta Pet Fair, where “Cherokee Heritage” took First Place 80

Angela Kumpe, winner of the 2010 Groom & Kennel Expo People’s Choice Award, with “Cherokee Heritage”

BARKLEIGHSTORE.COM INFO@BARKLEIGH.COM (717) 691-3388

C1998

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$29.95 RETAIL PRICE

THURSDAY BRUSHER BATHER CERTIFICATE PROGRAM TERI DIMARINO Your ability to do your job, and do it right, separates you from being “just a bather” to a position that contributes to the finished product in the salon. Teri believes that a good bath, brush and dry is 50% of a great groom. The bathing room is where most stylists started. Before future groomers begin to think of clipping coat, they must first know what to expect from the hair, and how to treat it to obtain desired results. Surprisingly, many great B/Bs remain in the bathing room, preferring the security of knowing there will always be a need for their expert services. Bathers-in-training, “groomer wannabes”, seasoned groomer techs and salon owners will benefit from this day-long program with tips on equipment and products to make the job easier. From getting the dog ready for the tub, to finding the right shampoo through proper bathing and blowdrying techniques, Teri will cover the B/B fundamentals. Safety issues and handling will be stressed.

dematting a neglected pet. For some, it’s a shave-down and then entering the pelt in a Mat Contest. For others, it’s a time-consuming, hair-splitting experience, destined to take its toll on the pet, the B/B or both. Teri examines the most common and effective products, tools and techniques for the demat dilemma without getting all tangled up.

WHAT’S IN THOSE BUBBLES??? SHAMPOOS, CONDITIONERS & SPRAY

Tocopherol, Ergocalciferol, Sodium Chloride. Teri takes a “groomers-eye” view of the stuff we use every day in language we can understand. Shampoos, sprays and conditioners are our most expendable items but, what do we really know to select the right product for our situation? (Those scary words

The First & Best Curved Notchers & Thinners Hand-made by Randy Lowe

are techno-speak for vitamin E, vitamin D and simple table salt, often found in many grooming products.)

GETTING THE MOST OUT OF YOUR BATHING AND DRYING TIME

Bathing and drying are the most underestimated aspects of our jobs. Techniques can make or break a groom. The ability to properly apply products and thoroughly cleaning and then drying the pet will have a direct influence on the finish. You will hear about timesaving equipment and techniques. This program is six hours long and is included in the DO IT ALL and Thursday package plans. It can be purchased separately. Includes tradeshow on Friday, Saturday and Sunday. See registration for price and schedule for times.

Precise Cut

TOOLS OF THE TRADE AND HOW TO USE THEM

DEMATTING…IT’S NOT WHAT IT USED TO BE Everyone has a technique for

Check out Randy’s Custom Shears & Show Closeouts

(717) 266-7348 • (888) 742-7745 info@precisionsharp.com www.precisionsharp.com

** SCISSOR SHARPENING AT THE SHOW ** Groom Expo West 2016

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From brushes and nail clippers, muzzles to grooming loops, Teri covers equipment basics, highlighting correct uses, in an effort to make the work easier and more comfortable for pet and bather. “These techniques and tools will make the finished groom a true work of art,” says Teri. Anals and ears will be discussed.

THURSDAY CGA SALON CREATIVE CERTIFICATION PROGRAM ANGELA KUMPE & LORI CRAIG In this all day creative certification program the founders of the Creative Groomers Association, Angela and Lori, will give a series of lectures and demonstrations on temporary creative color and accessories. They will include marketing ideas and release forms for your salon. At the end of the classes you will have the opportunity to explore and test these products hands on. Stylist who complete all classes and score 70 or above on the certification test will receive certification in basic salon creative from the CGA.

The first half of the class will include lectures and demonstrations covering dozens of temporary color and accessory applications including: blow pens, airbrushing, hair crayons, hair mascaras, pet paint, chalk, critter color, colored gels, feather extensions, faux earrings, face bling, body bling, beading, Swarovski crystals, rub on tattoos, tattoo inks, glitter tattooâ&#x20AC;&#x2122;s and iron in crystals. The second half will consist of hands on application of products and a written test to acquire certification in Salon Creative by the Creative Groomers Association.

This program is four hours long and is included in the DO IT ALL and Thursday package plans. It can be purchased separately. Includes tradeshow on Friday, Saturday and Sunday. See registration for price and schedule for times.

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VISIT OUR BOOTH AT GROOM EXPO WEST!

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THURSDAY THE GROOMING TUTOR

AN AFTERNOON WITH MICHELL EVANS Make more money doing less dogs. Set yourself apart from your competition. Michell Evans, The Grooming Tutor, can teach you to effectively implement 5 grooming and styling techniques that will allow you to accomplish these goals. You will learn how to style dogs rather than simply shave them, giving you an edge over your competition. Hand-stripping and carding, hand-fluffing and de-matting, and, corrective grooming with snap-on combs can create a stylish groom

with a minimal amount of coat. You will also learn tips on how to charge for, as well as how to speak with your clients and encourage them to want these extra services. This program is four hours long and is included in the DO IT ALL and Thursday package plans. It can be purchased separately. Includes tradeshow on Friday, Saturday and Sunday. See registration for price and schedule for times.

FROM THE PAWS UP

EXPLORING THERAPEUTIC SPA ESSENTIALS & TECHNIQUES MICHELLE KNOWLES

1. IT STARTS WITH SKIN:

Anatomy and cycles of healthy skin.

2. COSMETICS, CLEANSERS & CONDITIONERS: The role they play in the health of pet skin.

3. THERAPEUTICS: Techniques,

oils, masks â&#x20AC;&#x201C; how they work and how to use them.

In this 5 hour certificate course Michelle will take you through everything you ever wanted to know

4. CASE STUDIES: Issues that are often seen in the salon are explored and discussed (Seborrhea, Allergies, bacterial and fungal infections, hot

spots, interdigital cysts etc.) All phases of this workshop are important as each class builds on the one before it and certificates will be given on this material if all classes are attended. This workshop will give you practical knowledge that you can start using in your own salon right away to benefit the health of the pets in your care. This program is five hours long and is included in the DO IT ALL and Thursday package plans. It can be purchased separately. Includes tradeshow on Friday, Saturday and Sunday. See registration for price and schedule for times.

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about K9 skin! The four main topics covered will be:

THURSDAY EVENING ROUND FACES ANSWERS TO THE 3 PROBLEMS GROOMERS DEAL WITH EVERY DAY LINDSEY DICKEN & NICOLE KALLISH Join grooming superstars, Lindsey Dicken and Nicole Kallish as they style cute and easy faces on breeds like Shih Tzus and Maltese. Learn some great new tips and styles from these amazing groomers to take home to your shop. This program is two hours long and is included in the DO IT ALL and Thursday package plans. It can be purchased separately. Includes tradeshow on Friday, Saturday and Sunday. See registration for price and schedule for times.

LINDA EASTON & DR. JIM WARNER

Do you recognize these problems? We have answers to:

1. DEALING WITH DIFFICULT CLIENTS how to “fix” their attitudes

and find better clients;

2. DIFFICULT DOGS THAT DON’T COOPERATE how the “masters”

handle this time-sucking problem safely and humanely; and

3. DEMATTING DEMYSTIFIED the super-safe system that saves you so

much time and makes you more money. This is a simple to do, quick system to help you groom without fuss, saving you time and slashing the stress of those bad days. This program is two hours long and is included in the DO IT ALL and Thursday package plans. It can be purchased separately. Includes tradeshow on Friday, Saturday and Sunday. See registration for price and schedule for times.

SHEAR CONTROL CHRIS PAWLOSKY Chris will explain everything you need to know about buying, maintaining and using shears and blenders. Different edges and using the correct tools will improve your performance, both in quality and saving time. She will show you ergonomics and the best ways to hold and use your shears with a live scissoring demonstration. In addition she will cover some key points on how to better maintain your blade’s edge.

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This two hour program is included in the DO IT ALL and Thursday package plans. It can be purchased separately. Includes tradeshow on Friday, Saturday and Sunday. See registration for price and schedule for times.

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FRIDAY

MIXED BREED MANIA

MICHELL EVANS, OLGA ZABELINSKAYA, JENNIFER LEE & DONNA OWENS

SPEED GROOMING THE MIX WITH STYLE!—MICHELL EVANS

Time is money! In this demonstration Michell will show you her step by step process with attachment combs that will revolutionize your grooming. You will be able to create fabulous styles and make money too! “The Evans Method” will change the way you groom forever. You will be able to create more beautiful and more expensive grooms for your clients in nearly the same amount of time!

everyday dog. She will demonstrate how to balance the head in with the rest of the body and how you can use different breed heads to give your mixes a clean finished look to fit their personality.

This daylong program is four hours long and included in the DO IT ALL and Friday & Saturday package plans. Each hour-long session can also be purchased separately. See Schedule and Registration for starting times and fees. Program includes Trade show on Friday, Saturday, and Sunday.

MIXED BREED WITH ASIAN FLARE

—OLGA ZABELINSKAYA Olga will show you and explain how to take a mixed breed dog and groom it to look like a baby doll, teddy bear or stuffed animal. Japanese or Asian style of grooming helps to “sell” your grooms, attract new customers and bring your grooming ability one step up to a creative way of dog grooming. You can take a mixed breed that’s a drop coat or curly coat and create a mixed breed masterpiece.

MIXED BREEDS—JENNIFER LEE

Jennifer is known in her area for giving mixed breeds a whole new look and you won’t want to miss her tips and tricks in this demo. She will show you how to achieve balance and corrective style. She will use clippers and scissors to give the mixed breed a finished look that you would be proud to have walk out of your salon.

MIXED BREED MADE EASY —DONNA OWENS GroomExpoWest.com

Donna will show different thinning and blending techniques to achieve a natural looking finish on the mixed-breed. This demo will focus on adding personality to the Groom Expo West 2016

FRIDAY

SUPER STYLING WITH SUE & JAY SUE ZECCO & JAY SCRUGGS SUPER SHORT STYLES As professional stylists we hate to hear those words “take it all off ”. This is one phrase that takes most of the creativity and expertise out of our job. In this seminar Sue and Jay will show “short styles” that still represent your reputation as a stylist. This seminar will include quick tips to do nice, short trims on drop coats and curly coats without shaving the pets with a blade. This is a must see for all stylists!

THE POODLE IN THE GERMAN TRIM

This is a trim that is growing in popularity. It is a very handsome trim for those poodle people who don’t like the pom pom look. In this fun seminar Sue and Jay will show you how to achieve balance following the correct poodle

structure in an easy “dot to dot” method. You will also learn the different ways to do the “German Tail”. Coat care, blow drying techniques and scissoring tips will also be discussed.

TERRIFIC TERRIERS

You can achieve a natural look on a terrier without hand stripping,” says Sue, “that every discriminating pet owner will love.” Sue and Jay will demo their winning techniques on achieving the correct lines on terriers using clippers that will offer a natural look on a pet trim. They will also discuss the difference in terrier heads.

SUPER STYLING HEADS

First impressions are everything in the art of grooming. The first

thing your client should see when the dog is groomed is a great expression. In this informative seminar, Sue and Jay will take you through the grooming steps of different head styles. You will learn breed specific techniques as well as different head style options. This seminar is for those groomers who want to fine tune their techniques to wow their clients immediately upon seeing their dog. This daylong program is four hours long and included in the DO IT ALL and Friday & Saturday package plans. Each hour-long session can also be purchased separately. See Schedule and Registration for starting times and fees. Program includes Trade show on Friday, Saturday, and Sunday.

A COMPASSIONATE SALON:

BEHAVIOR WELLNESS COMES FIRST

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TEENA PATEL

In all aspects of animal care services, we are almost always concerned about the animals’ physical health first. We cannot ignore our responsibility for protecting their behavioral health as well. In this 4 hour seminar, Teena will define behavior wellness and take an in-depth look on how we influence the behaviors we see in the dogs we groom. Modifying difficult behavior requires Groom Expo West 2016

modifying our approach that elicits those behavior patterns we find so challenging to work with. Learn how to enable and empower your dogs to endure the grooming experience and build on it to become a positive event for the dog. We will also discuss the benefits of being a compassionate salon; which includes client retention, loyalty, and client commitment. The information presented in this seminar should push you to evolve

and make big changes to your entire operation. This daylong program is four hours long and included in the DO IT ALL and Friday & Saturday package plans. Each hour-long session can also be purchased separately. See Schedule and Registration for starting times and fees. Program includes Trade show on Friday, Saturday, and Sunday.

FRIDAY

GROOMER’S BUSINESS SUMMIT

FROM STARTUP TO SEASONED PROFESSIONAL; THERE’S ALWAYS SOMETHING TO LEARN!

TERI DIMARINO Let’s face it. Do we ever really know everything there is about running a business? There is always room for input and this all-day, four session summit will help answer some of the questions you may have about your business. From opening the doors, finding clients, hiring employees, record keeping, payroll and pricing, it is a daunting task just to keep your head above water and make a profit.

CREATING THE IDEAL GROOMING SALON

Teri will take you on a tour from the floor to the ceiling and from wall to wall in the construction of a new, state of the art, grooming salon that maximizes space and profits. Highlights will include the fine art of setting up a big salon in a small space by using time and labor-saving equipment, effective storage by applying the “art” of utilizing “vertical square footage”. High visibility grooming and client comfort will be addressed as well as some hidden aspects of salon ownership such as seeking the right location, dealing with leases and landlords as well as making retail work for you.

right, the first time (or second) will come easier after sitting through this seminar.

THE PAPER CHASE

Hiring and firing employees is never easy and governmental regulations require a business owner to do a lot more to keep things on the straight and narrow with the labor boards and your employees. Teri will go through a good amount of the fine detail on the paperwork that is necessary in your business to keep you in compliance and avoid problems down the road.

PRICING, PERCENTAGES & PROFITS

Teri will share her business savvy

and expertise on running a lucrative salon. “What do I need to consider before setting my prices? How do I raise my prices? What are my margins? Am I making a profit? Why are my employees making more than me?” These, and a lot more questions, will be answered to help keep your salon productive and profitable. This daylong program is four hours long and included in the DO IT ALL and Friday & Saturday package plans. Each hour-long session can also be purchased separately. See Schedule and Registration for starting times and fees. Program includes Trade show on Friday, Saturday, and Sunday.

MARKETING YOUR BUSINESS

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Who are you? What makes you and your business different from the others? What do you want to say to your customer? How do you get the word out? Attracting new customers is great, but don’t take the ones you already have for granted. Good customer service skills are a must and Teri will take you through the steps to help assure that your clients will not forget you. From naming your business and defining your image to mission statements, business cards, brochures and advertising, doing it Groom Expo West 2016

FRIDAY

CAT GROOMING SERIES DANELLE GERMAN SOLO CAT HANDLING 101 Learn how to handle cats safely, efficiently, and with finesse. Solo grooming is possible. Danelle solo groomed cats during her early years when she had no employees in her salon. She and her staff continue to solo groom cats to this day. Find out what makes this possible.

SOLUTIONS TO CAT GROOMING CHALLENGES Join Danelle in this Q&A with a live cat to demonstrate real solutions to real problems faced by any groomer that handles cats. Not every cat is the same, nor is every situation the same. Fundamental principles covered in this seminar will provide the knowledge needed to make good decisions for any cat groom scenario.

BE ALL THAT YOU CAN BE IN YOUR CAT AND DOG! SALON Tired of spinning your wheels? Do you have great ideas for your business or goals you’d love to reach but never actually make any progress? During this seminar, Danelle will take you through the steps to create attainable personal or business goals and create a workable plan to make each goal a reality.

CHARGE WHAT YOU’RE WORTH: PRICING YOUR GROOMS Many groomers struggle with pricing their cat and dog grooms and pricing structures, sometimes losing money in the process, or at least barely getting by. To get on the

road to charging what you’re worth, a plan must first be put into motion. During this seminar, Danelle will go over the necessary ingredients to make charging what you’re worth a reality. This daylong program is four hours long and included in the DO IT ALL and Friday & Saturday package plans. Each hour-long session can also be purchased separately. See Schedule and Registration for starting times and fees. Program includes Trade show on Friday, Saturday, and Sunday.

Don’t Miss a Thing! GroomExpoWest.com

DO-IT-ALL PACKAGE

Just $399!

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FRIDAY EVENING

DUELING BICHONS TWO GROOMERS, TWO DOGS, TWO STYLES LINDSEY DICKEN & NICOLE KALLISH show or pet Bichon stand out. The girls will go over breed standard and profile to help you get the look your clients are after without adding much extra time to the groom. You will also learn what styling products the pros use to get that great finish. This two hour program is included in the DO IT ALL and Friday & Saturday package plans. It can be purchased separately. Includes tradeshow on Friday, Saturday and Sunday. See registration for price and schedule for times.

GOING MOBILE WITH ANGELA

MODERN STYLES

ANGELA KUMPE

OLGA ZABELINSKAYA

In this two hour seminar, Angela will teach you everything she knows about being mobile! Angela will cover:

MARKETING AND PRICING FOR MOBILE In this class Angela will teach

you techniques she has used to market to targeted areas and clientele, as well as the difference in the pricing of her grooming salon and mobile grooming business.

SCHEDULING FOR MOBILE GROOMING

Scheduling can make or break you in a mobile based grooming salon. In this class Angela will tell you how she successfully schedules for her mobile business; less time behind the wheel and more time behind the grooming table is key.

ADDď&#x161;şON SERVICES FOR MOBILE GROOMERS

Add-on services can generate a lot of extra income without trying to groom more pets per day. In a mobile, the less time you spend driving the more money you make, so make as much as you can per stop. Angela will tell you numerous ways to make extra money with time savvy add-on services that clients will love. This two hour program is included in the DO IT ALL and Friday & Saturday package plans. It can be purchased separately. Includes tradeshow on Friday, Saturday and Sunday. See registration for price and schedule for times.

Do you want to be a trendy groomer? If yes, then join Olga for this Modern Styles seminar. Olga will explain why Asian styles are a must to add to your A La Carte salon price list, basics of pricing, and secrets of achieving those cartoon looking images followed by a demonstration of her magic. This two hour program is included in the DO IT ALL and Friday & Saturday package plans. It can be purchased separately. Includes tradeshow on Friday, Saturday and Sunday. See registration for price and schedule for times.

Groom Expo West 2016

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In this unique and informative seminar, Lindsey and Nicole will have two Bichons on the stage. Lindsey will groom the show dog while Nicole grooms the pet dog. They will discuss and show you the differences and similarities between the two grooms. Learn how to make subtle changes and keep the show look without the upkeep and time a show Bichon demands, or if you are looking to transition the pet into a full show groom this is the class you donâ&#x20AC;&#x2122;t want to miss. Simple tips and tricks will be discussed to make that

WEEKEND TOPICS CLIPPER & BLADE CLINIC Diane Betelak Bring your Andis Clipper, a Phillips head and a regular screwdriver to this 1 hour clinic. Diane will show you how to save money by keeping your Andis Clippers and blades in tip-top shape! She will show you how to change the drive assembly and hinge on your clipper and how and when to clean and oil your blades, as well as other easy maintenance tricks. In these tough economic times saving money is a must, this class will save you plenty in sharpening and repair costs. THE 411 ON VACCINES Dr. Cliff Faver Join Dr. Cliff Faver as he addresses how vaccines work, the ones to give and the ones you don’t need to give. He will also discuss the different quality of vaccines, frequency they need to be given, and options to not giving vaccines. All this is need-to-know information for the dogs in your salon. THE CREATIVE CAT Angela Kumpe & Lori Craig Many of us get a lot of requests for shaving down matted cats. You can earn extra money in very little time by adding creative as a service to your feline clients. You can add some creative flair to these clients with or without the addition of color. Angela and Lori will share with you the art of Creative cat grooming in this unique and fun class.

GroomExpoWest.com

IT’S MY WAY... ON THE HIGHWAY

Judi Cantu - Thacker Has opening your own mobile grooming business been more work than you bargained for? It’s time to take control of your business and start enjoying life. Learn to navigate the mobile grooming business with lessons in Gadgets, Policies, Procedures, and Scheduling. Groom Expo West 2016

CERTIFIED PROFESSIONAL GROOMER: ARE YOU READY? Linda Easton This exciting new program is about more than just certification. Are you looking to take your grooming game to a higher level by becoming a more efficient and effective groomer? Safety and handling, efficient grooming techniques and skills to make your problem dogs less problematic are some of the highlights of this introductory session. Update your skills for fast, fabulous and profitable grooming and improve your customer relations using the power of education and certification. When you meet the requirements for certification as a “Certified Professional Groomer” (CPG) you have demonstrated to yourself, your clients and to the public that you are truly a skilled professional groomer. And it’s a lot of fun to kick your skills up a notch. These skills you will learn are yours to keep and you will have a head start on certification. You will receive a Continuing Education endorsement for attending the class. EVERYDAY SALON CREATIVE Angela Kumpe & Lori Craig Learn easy, simple and profitable creative grooming that you can do in your shop. Angela Kumpe and Lori Craig will teach you everything from temporary colors to accessories. You will leave this class with the inspiration and knowledge to get started in creative dog grooming. SUCCESSFUL SCISSORING TECHNIQUES Jay Scruggs Are you having a difficult time trying to get a smooth finish on your dogs without spending a lot of extra time? Jay will demonstrate proper body positioning to get the best control of your shears. Choosing a shear that best fits your hand is key to

balancing a shear for smooth scissor work. Jay will show you simple tips and tricks to help improve the quality of the finish on all breeds. Jay will also demonstrate how to eliminate that bounce in your shear. Blade type, handle, sizes, and quality of steel will be discussed. Whether you are a beginner or expert, this seminar will benefit you. OODLES OF DOODLES Chris Pawlsoky Doodles are all the rage. But how do you make them look their best and create a manageable outline? Chris will demonstrate how to make these difficult mixed breeds look their best with easy trims. CUSTOMER SERVICE AND SALES Will Comparsi Learn customer service skills, how to read body language, what to say and what not to say, and handling difficult clients. Good customer service does not mean, “Being a pushover”. Learn to sell like the professionals; how to sell yourself, your business, and the services you offer. If you want to increase your add on sales, this is a must attend! DOUBLE COATED HAIR BALLS Chris Pawlosky Chris will be demonstrating different techniques you can use to clean up, fix up and finish up double coated breeds like Shelties, Chows, Golden Retrievers, Border Collies and Australian Shepherds. BREAD & BUTTER GROOMING: FAST & EASY PET TRIMS DROP COAT BREED Kathy Rose Kathy will demonstrate a fluff y pet trim on an ever popular drop coat breed. She will show you how to create quick fluff y styles with SnapOn combs. She will be blending with

WEEKEND TOPICS

SCOTTIE SECRETS Jennifer Lee Jennifer Lee has won three Best In Shows with her Scottish Terrier. She will demonstrate how to groom a Scottie in both a pet trim and show trim. Jennifer will also explain the breed standard and step by step grooming techniques on this wonderful and elegant breed. Jennifer will share her secrets on how to groom Scotties from head to toe. “The secret of good grooming begins with an honest appraisal of the dog to be groomed.” Jennifer will explain what it is and how to have “A Good Eye”. GROOMER’S HEALTH: PREVENTION & WELL BEING Linda Easton & Dr. Jim Warner Hand and wrist carpal tunnel, back pain and fatigue limit too many groomers’ production. If you want to understand why this happens, learn to prevent it, and what you can do to feel better, this class is for you. We will discuss how scissor fit and use affects your hand, fatigue and carpal tunnel problems. BOUVIER DE FLADRES Donna Owens This regal one of a kind breed is always a show stopper. Join Donna as she demonstrates how to give the Bouvier a client pleasing pet trim without sacrificing the beauty and correct lines of the breed. Donna loved competing on these big dogs with even bigger hearts and loving personalities. SIT, STAY, SCRATCH: MANAGING PET FOOD SENSITIVITIES Jennifer Adolphe Itchy skin, chronic vomiting or diarrhea, and frequent paw licking

are common signs that a pet is having an adverse reaction to food. With food sensitivities seemingly on the rise among dogs and cats, many pet parents are looking for solutions. Groomers play a key role in ensuring the overall well-being of pets and can help pet parents identify pets with food sensitivities. The goal of this presentation is to discuss dietary options for pets with adverse food reactions and how groomers can assist their clients in finding a diet that works for their pets. POLICIES & PROCEDURES Judi Cantu-Thacker You know what your clients expect from you. Do your clients know what you expect from them? Communication is the key to every happy relationship. Join Judi in this informative seminar where you will learn how to keep the lines of communication open! QUICK AND TRENDY POODLE PET TRIM Jonathan David A great haircut is your best advertisement, but who has time to be a perfectionist? You do! A stylish poodle pet trim isn’t as time consuming as you think with the help of snap on combs, quality shears, and some time saving tips! Poodles are one of America’s most popular breeds and every groomer sees plenty of them but often owners think a great poodle trim is too much maintenance. Jonathan will show you how to give a great haircut that’s a walking billboard of your work without too much time on your part and too much maintenance for your customers. WONDERFUL WESTIE Koko Tanaka In this class, Koko will show you the difference between grooming a Westie in show and pet trims then she will demonstrate the pet trim

according to the Westie’s breed standard, including a modified teased up Westie head. First, she will explain how to hand-strip, why to handstrip, and also why handstripping is a profitable service. Koko will instruct on how to convince your clients to change their ideas of what a Westie trim should be and guide them to start handstripping for its aesthetics and skin health benefits. A WONDERFUL WHEATEN Diane Betelak Diane will demonstrate how to trim the popular Wheaten Terrier correctly. She will show you how to set lines using Snap-On combs and blades while still keeping that wonderful Wheaten profile. This trim can be kept long or shortened up depending on the lifestyle of the owner. TAKE IT TO THE BANK: PROFITABLE CAT GROOMING Danelle German In this seminar, Danelle will cover such topics as: How to figure out your potential in the cat market and how to maximize it, what specific things to focus on to effectively grow your business, pricing structures for cat grooming services, identifying problems and creating real solutions, and a whole lot more! OLDER DOGS – TO GROOM OR NOT TO GROOM? Teena Patel Special care and consideration must be made when grooming senior dogs; dogs whom are unable to stand or cooperate with the demands of being groomed. Each of us should be challenged with the question: are we able to do what is right for the dog? In this short session, we will discuss the challenges of grooming older dogs as they apply to the dog and the groomer and discuss ways in which

Groom Expo West 2016

GroomExpoWest.com

Fish Tails and demonstrating various scissoring and blending techniques. This seminar is a must to keep your customers happy and coming back!

WEEKEND TOPICS we can be accommodating to this population of dogs. THE NEW GENERATION OF PET GROOMING Jessica Romani Want to see state of the art tools and learn how to use them correctly? Come see Jessica’s introduction to amazing products. Jessica will share how to make your shop professional and convenient for your customers with the latest presentation techniques and technologies. She will also introduce a spectacular tool that groomers have been wishing for that is now on the market! FINISHING TOUCHES... TIPS, TRICKS AND TECHNIQUES TO GET YOUR CLIENT IN MORE OFTEN Kathleen Sepulveda Bring your ideas, suggestions and positive attitude for this roundtable discussion. In this economy you need to be even more aggressive in customer relations to keep them coming back. From a simple bandana to a courtesy call or maybe the need to hire a receptionist? How do you get a website up and running or free PR? Let’s talk and share!

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DANDIE DINMONT TRIM Donna Owens The distinct trim of the Dandie is like no other, but it’s one that can be used on other breeds to offer your clients who are looking for something different. Even if you currently have no Dandies in your salon, you never know when one might walk in or someone might say they want to try a unique haircut. Donna will demonstrate the breed standard achieved in a pet trim and how you can transform other breeds with this trim.

GROOMING THE DIFFICULT DOG Sue Watson We all get them. You know the ones no other shop will do - the dog that gets passed from shop to shop. Sue does not pass those dogs to

Groom Expo West 2016

anyone; she grooms them! She will show you handling techniques that will help you groom these dogs too. These clients will love you forever. Sue will also show you finishing techniques that will make those dogs with difficult coat types and the floppy, lifeless, choppy-looking dropcoated little dogs look better, and they will stay looking good longer. HOW TO SAFELY GROOM CATS AND MAKE MONEY AT THE SAME TIME Danelle German Adding or expanding cat grooming services can increase revenue in any grooming business. Knowing how to tap into this huge market and turn cat owners into patrons who frequent a grooming business on a regular basis is hard. But it can be done! And it can be done with great success! During this seminar, Danelle will cover how to get cat clients, how to retain them, how to price services for profitability, how to up-sell to increase revenue, and how to quickly and accurately identify a cat’s temperament before it is groomed. IT’S JUST A LITTLE BITE. NO BIG DEAL... Judi Cantu - Thacker That’s what I thought until I ended up in the hospital for a week. Cat and dog bites can be more serious than we really think. Even the smallest bite can disable you for days or weeks. How do you take care of it? How do you protect yourself, your employees and your clients? Are you prepared? PET TRIMS FOR EVERYDAY GROOMING: SPRINGER DEMO Will Comparsi A class for beginners to advanced, this seminar will cover tips and tricks on corrective grooming, coat upkeep, and scissoring. Basic clipper, carding and thinning every groomer should know will be used and explained.

Will has an energetic and outgoing personality, and brings a breath of fresh air to his seminars. Let’s have some fun while grooming! THE GROOMING TUTOR: SHIH TZU’S SASSY HEADS Michell Evans Do you find yourself giving all your Shih-tzu’s the same head style? Join Michell in this fun seminar where she will demonstrate how to customize your Shih-Tzu’z heads and give them all their own personality. Want to make the girls look more feminine and the males more masculine? She will show you how to achieve short and sassy to cute and clean and everything in between. GROOMER’S GUIDE TO SOCIAL MEDIA Nicole Kallish Do you want to be a cut above the rest with an internet presence? Looking to gain new clients and engage your current clients? This seminar will get you started on becoming savvy to the wonderful world of social media. Is Facebook, Twitter, Pinterest and LinkedIn foreign territory for you? Do you find yourself wondering “where do I start”? Marketing your grooming business using these internet sites and several others is a must in 2016. Nicole will get you going and show you the ropes! PowerPoint presentation and handouts for all attendees are available to help you bring your business into this century! WHAT’S GOING ON IN JAPAN? – JAPANESE (OR ASIAN) PET TRIM Koko Tanaka About 10 years ago, when Koko showed this extreme grooming style to her groomer friends in the USA, she heard things like “This is not correct!” “Ugly!” 10 years later, we started seeing Japanese (or Asian) Pet trims start to make a landing in the USA, for grooming shops and also grooming contests. Koko will explain the reason

WEEKEND TOPICS Japanese Pet trims began, how many basic hair styles (over 80 versions you can create by mix and matching the body parts!) exist, how we can modify those hairstyles to our clients’ demands, and expand to create your own hairstyles.

why a dog may be aggressive, stubborn or scared. You will learn how to assess the situation and choose the best method to make your four legged client cooperate. Make your life, and the lives of the pets you groom, easier and less stressful by learning these tips!

SCISSOR TECHNIQUE CLASS Will Comparsi The way we hold our scissors, our body position, and the way we move around a dog are paramount to producing a quality product in a timely manner. This is a “bring your scissors” class. DIFFICULT DOGS: WE ALL GET THEM! Tammy Colbert Join Tammy in this 2 hour seminar where she will provide tips, tricks and demonstrations on how to handle difficult dogs in the grooming shop. There are different reasons

PREPARING A PUPPY FOR A LIFETIME OF GROOMING Teena Patel Ugh! Puppies. So adorable, and yet, they can be a total nightmare on the grooming table. This is the beginning of a lifelong relationship, and what you put into it now is what you will get out of it in the long run. This seminar is for anyone interested in learning how to prepare a new puppy for being a lifelong client. Some topics include: Fundamental principles for training and preparing a puppy for a groom,

services that help educate the client on the responsibilities they have to ensure long-term behavior wellness, and stepping away from the norm and learn how you can impact the experience in a positive way. HOW MUCH SHOULD YOU CHARGE FOR YOUR GROOMING SERVICES? Michell Evans We all want to know the answer to this question. Well, the answer is in your budget! This workshop will walk you through the process of creating a business budget for your salon. Please bring a good estimate of your expenses, a calculator, and a pen. I will provide a worksheet. Your expenses and personal information need not be shared if you do not wish. We will explore a sample budget and begin to determine what you need to charge in order to meet your goals. This is an enlightening experience!

PACKAGE PLANS FRIDAY & SATURDAY

BASIC

•All events and seminars from Thursday to Sunday • All three days of trade show • Viewing of all contests in grooming arena • Groomer to Groomer Attaché Bag

• All Friday & Saturday seminars • All three days of trade show • Viewing all contests in grooming arena

$399

$299

WEEKEND BASIC

TRADE SHOW SPECIAL

• All Saturday & Sunday programs • All three days of trade show • Viewing all contests in grooming arena

• All three days of trade show • Viewing all contests in grooming arena

$199

$25 Groom Expo West 2016

GroomExpoWest.com

DO-IT-ALL

GROOMING CONTESTS

Nearly $11,000 in Prize Money!

FRIDAY

& SATURDAY

Photo by Animal Photography

WORLD CUP GROOMING GAMES

Jackie Boulton, 2015 World Cup Grooming Games Champion.

What are the World Cup Grooming Games? Top Prize Money! Top Judges! Top Contestants! A GroomTeam sanctioned competition. And best of all... it’s FREE to see with a Trade Show admission. Bring ALL your staff to see top groomers from around the world skillfully exhibit their craft. Three levels of competition skill will be offered. Nature’s Specialties is offering huge prize money to the Best in Show winners in all three levels! The Games will be broken into four sponsored tournaments and will include the Utsumi America Inc. Wire Coated Breed Tournament, Wag’n Tails Poodle Tournament, Earthbath Sporting Tournament and Geib All Other Purebreds Tournament. In addition to the World Cup Grooming Games, Andis will be awarding one contestant the Best All-Around award!

SUNDAY

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RESCUE ROUND-UP CONTEST

As groomers, we have a soft spot for dogs abandoned at animal shelters. Many groomers volunteer their time to help these dogs become someone’s pet. This year Groom Expo West will host a Rescue Round-Up competition to reward those dedicated groomers. We also hope to raise awareness and encourage others to get involved with their local rescue. Each rescue organization will be given a donation for the use of each dog that they provide. In addition, attendees can donate to any dog that they fall for and contribute toward the adoption fees for that dog. Any money above 50% of the adoption fee will be put into the rescue’s general fund. All participating dogs are available for adoption based on the rules of each shelter.

Each competing groomer will receive a ribbon and the appreciation of all their fellow groomers. Trophies and prize money will be awarded to the top three groomings based on judging. Prize money is $1,000 for first place, $500 for second, and $250 for third. The winner of the Round-up will be invited to attend the National Rescue Round-Up Invitational at Groom Expo and a chance to win a cruise and be featured on the cover of Groomer to Groomer. Of course, the ultimate goal is to make the dogs as cute and healthy as possible to help them find their forever homes. If you can’t compete, be sure to come out and support the competitors as they help these dogs go from rags to riches.

For rules, go to GroomExpoWest.com Groom Expo West 2016

GROOMING CONTESTS

SUNDAY

CREATIVE STYLING CONTEST Photo by Animal Photography

Groomer to Groomer is sponsoring the Creative Styling Contest with $3,000 in prize money and trophies. “This is a highlight of the Expo, with winners taking home great prize money. People’s Choice winner will be on the cover of Groomer to Groomer magazine,” said Todd Shelly, President of Barkleigh Productions, Inc.

For rules, go to groomexpowest.com

Sandy Hartness, 2015 Creative Styling First Place Winner

CONTESTANT PRIZES

SHOW CLOSE AUCTION

RESCUE ROUND-UP

WORLD CUP GROOMING

GAMES CHAMPION $2,500

1st Place 2nd Place 3rd Place

$1,000* $500* $250*

*Plus Invite to Rescue Roundup Invitational at Groom Expo 2016

A fast-paced auction will be held to sell all unclaimed Silent Auction items and products donated from booths at the show close.

Sunday • 6 PM

BREED CLASSES

CREATIVE STYLING

1st Place 2nd Place 3rd Place People’s Choice

$1,500 $750 $500 $250

LEVEL 3 1st Place 2nd Place 3rd Place

$300 $200 $100

LEVEL 2 1st Place 2nd Place 3rd Place

$100 $50 $25

LEVEL 1 1st Place 2nd Place 3rd Place

Trophy* Trophy* Trophy*

BEST IN GROUP 1st Place $200 2nd Place $150 3rd Place $75

CONTEST TABLES Save an additional 10% off tables used in grooming contests! Reserve one of these tables at the show. Call Brenda at (800) 525-7387, ext. 272.

*Plus Barkleigh Gift Certificate

Groom Expo West 2016

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BEST ALL-AROUND AWARD! $1,000

GroomExpoWest.com

Groom Expo West 2016

LOCATION

PASADENA CONVENTION CENTER HOSTS

GROOM EXPO WEST

Pasadena Convention Center 300 E. Green Street Pasadena, CA 91101 (626) 793-2122 info@pasadenacenter.com www.pasadenacenter.com Main room block:

SHERATON PASADENA Tell them you are with

GROOM EXPO WEST Cut off Date for Special Rates:

JANUARY 19, 2016

303 East Cordova St. Pasadena, California 91101 (626) 449-4000 (800) 457-7940

CONVENTION CENTER SHERATON

SINGLE/DOUBLE $169/night TRIPLE $184/night QUAD $199/night

Over Flow Room Block:

168 South Los Robles Avenue Pasadena, CA 91101 1-626-577-1000 www.hilton.com

SINGLE/DOUBLE: $169/night TRIPLE: $179/night QUAD: $189/night

Tell them you are with: GROOM EXPO WEST Cut off Date for Special Rates: JANUARY 4, 2016

Groom Expo West 2016

GroomExpoWest.com

HILTON PASADENA

THURSDAY

SCHEDULE 10:30 AM Registration Opens 12–4 PM The Grooming Tutor — Michell Evans CGA Salon Creative Certification Program — Angela Kumpe & Lori Craig AKC Salon Certification: Safety in the Shop — Susan Sholar 12-5 PM From the Paws Up: Exploring Therapeutic Spa Essentials & Techniques — Michelle Knowles

12–6 PM Brusher Bather Certificate Program — Teri DiMarino THURSDAY EVENING 7-9 PM Round Faces — Lindsey Dicken & Nicole Kallish Answers to the 3 Problems Groomers Deal with Every Day — Linda Easton & Dr. Jim Warner Shear Control — Chris Pawlosky

8 AM

10 AM

Registration Opens

9–10 AM Day Long Programs Part 1 with Trade Show Breaks

FRIDAY

Mixed Breed Mania — Michell Evans, Olga Zabelinskaya, Jennifer Lee, Donna Owens Cat Grooming Series — Danelle German Super Styling with Sue and Jay — Sue Zecco & Jay Scruggs Groomer’s Business Summit — Teri DiMarino

SATURDAY

8 AM

SUNDAY

GroomExpoWest.com

Day Long Programs Part 3

4–5 PM

Day Long Programs Part 4

6 PM

Trade Show Closes

Registration Opens

2–3 PM

Trade Show Opens

Registration Opens

9–10 AM SESSION 5 Preparing a Puppy for a Lifetime of Grooming — Teena Patel Oodles of Doodles — Chris Pawlosky The New Generation of Pet Grooming — Jessica Romani Finishing Touches... Tips, Tricks & Techniques to Get Your Client In More Often — Kathleen Sepulveda Grooming the Difficult Dog — Sue Watson 10 AM

2–3 PM

A Compassionate Salon: Behavior Wellness Comes First — Teena Patel

11–12 PM SESSION 2 It’s My Way... On The Highway — Judi Cantu-Thacker Customer Service & Sales — Will Comparsi Groomer’s Health: Prevention & Well Being — Linda Easton & Dr. Jim Warner Scottie Secrets — Jennifer Lee Bouvier De Fladres — Donna Owens 8 AM

11–12 PM Day Long Programs Part 2

FRIDAY EVENING 6-8 PM Dueling Bichons: Two Groomers, Two Dogs, Two Styles — Lindsey Dicken & Nicole Kallish Going Mobile With Angela — Angela Kumpe Modern Styles — Olga Zabelinskaya

9–10 AM SESSION 1 Clipper & Blade Clinic — Diane Betelak The 411 on Vaccines — Dr. Cliff Faver The Creative Cat — Angela Kumpe & Lori Craig Double Coated Hair Balls — Chris Pawlosky Successful Scissoring Techniques — Jay Scruggs 10 AM

Trade Show Opens

Groom Expo West 2016

4–5 PM

6 PM

SESSION 3 Sit, Stay, Scratch: Managing Pet Food Sensitivities — Jennifer Adolphe Policies & Procedures — Judi Cantu-Thacker Everyday Salon Creative — Angela Kumpe & Lori Craig Bread & Butter Grooming: Fast & Easy Pet Trims Drop Coat Breed — Kathy Rose Wonderful Westie — Koko Tanaka SESSION 4 A Wonderful Wheaten — Diane Betelak Quick & Trendy Poodle Pet Trim — Jonathan David Certified Professional Groomer: Are You Ready? — Linda Easton Take It To The Bank: Profitable Cat Grooming — Danelle German Older Dogs – To Groom or Not to Groom? — Teena Patel Trade Show Closes

SATURDAY EVENING 6–8 PM Difficult Dogs: We All Get Them! — Tammy Colbert 11–12 PM SESSION 6 It’s Just a Little Bite. No Big Deal... — Judi Cantu-Thacker Pet Trims for Everyday Grooming: Springer Demo — Will Comparsi The Grooming Tutor: Shih - Tzu’s Sassy Heads — Michell Evans How to Safely Groom Cats & Make Money at the Same Time — Danelle German Groomers Guide To Social Media — Nicole Kallish 2–3 PM

5 PM

SESSION 7 Scissor Technique Class — Will Comparsi How Much Should You Charge for Your Grooming Services? — Michell Evans Dandie Dinmont Trim — Donna Owens What’s Going On In Japan? — Koko Tanaka Trade Show Closes

CONTEST SCHEDULE SCHEDULE CONTEST Thursday 6:30 PM 7 PM

Friday Morning 8 AM 9 AM 12 PM

Utsumi America Inc. Wire Coated Breed Tournament Check In Utsumi America Inc. Wire Coated Breed Tournament Start Utsumi America Inc. Wire Coated Breed Tournament Awards

Friday Afternoon 1 PM 2 PM 5 PM

Wag’n Tails Poodle Tournament Check In Wag’n Tails Poodle Tournament Start Wag’n Tails Poodle Tournament Awards

Saturday Morning 8 AM 9 AM 12 PM

Earthbath Sporting Tournament and Salon Freestyle Tournament Check In Earthbath Sporting Tournament and Salon Freestyle Tournament Start Earthbath Sporting Tournament and Salon Freestyle Tournament Awards

Saturday Afternoon 1 PM 2 PM 5 PM 5:15 PM 5:30 PM

Geib All Other Purebreds Tournament Check In Geib All Other Purebreds Tournament Start Geib All Other Purebreds Tournament Awards Andis Best All-Around Award Best in Show Judging

Sunday 7:30 AM 8 AM 11:30 AM 12 PM

Barkleigh Productions Rescue Round-Up Check In Barkleigh Productions Rescue Round-Up Start Barkleigh Productions Rescue Round-Up Awards Nature’s Specialties Best In Show Awards

Sunday Afternoon 12:30 PM 1 PM 4 PM

Groomer to Groomer Creative Styling Check In Groomer to Groomer Creative Styling Start Groomer to Groomer Creative Styling Presentations and Awards

Groom Expo West 2016

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UTSUMI AMERICA INC. DBA B.W. BOYD SHEARS

Judges Meeting Contestant Meeting

B R A V U R A

L I T H I U M

NEVER COMPROMISE

TAKING CORD/CORDLESS TECHNOLOGY TO THE NEXT LEVEL

1-800-PROWAHL w w w.wahlanimal.com

GROOM EXPO WEST 2016 REGISTRATION One person registering per form, please

Check One:

Name (Print Clearly): ________________________________________ Business: _________________________________________________ Address: _________________________________________________ City/State/Zip: _____________________________________________ Email (Print): ______________________________________________ Phone: (____________) _____________________________________

_____________

Cell Phone: (____________) _________________________________

Packages 1

p Do-It-All

– $399 (Save $137)

Trade show (begins Friday), all events, viewing of tournaments, and seminars Thurs. through Sun. You may go in and out of educational sessions. Some sessions overlap. 2

p Fri. & Sat. Basic – $229 (Save $49) Friday & Saturday programs, trade show and viewing of tournaments p Weekend

Basic – $199 (Save $39)

Saturday & Sunday programs, trade show and viewing of tournaments 4

p Trade Show Special – $25 Three-day trade show and viewing of tournaments

Trade Show – $10 per day ($15 at the door)

p Fri. 6 p Sat. 7 p Sun.

Thursday Events

p Groomer p Kennel Operator p Retailer p Pet Sitter p Trainer p Vet p Breeder p Owner/Handler p Manufacturer p Online Retailer p Catalog p Pet Owner p Other

A La Carte

Brusher Bather Certificate Program The Grooming Tutor 12 p From The Paws Up 13 p CGA Salon Creative Certification 14 p AKC Salon Certification 10 p 11 p

Thursday Evening Events (Free with purchase of Thursday program)

$159 $139 $149 $139 $139

Round Faces Answers To The 3 Problems Groomers Deal W/ Everyday 17 p Shear Control

$59 $59 $59

15 p 16 p

Friday Events

Cat Grooming Series Mixed Breed Mania 20 p Super Styling w/ Sue & Jay 21 p Groomer’s Business Summit 22 p A Compassionate Salon 18 p 19 p

Friday Evening Events (Free with purchase of Friday program)

$139 $139 $139 $139 $139

Dueling Bichons Going Mobile with Angela 26 p Modern Styles 24 p 25 p

$59 $59 $59

Saturday Events 27 p 28 p

Saturday Program Sessions $139 Individual Session (each) # ____ x $45 = $ _____________

Saturday Evening Events (Free with purchase of Saturday program) 31 p

Difficult Dogs: We All Get Them!

$59

Sunday Events

Barkleigh Productions, Inc. 970 West Trindle Road Mechanicsburg, Pa 17055 (717) 691-3388 • FAX (717) 691-3381 Email: info@barkleigh.com GEW16

29 p 30 p

Sunday Program Sessions $99 Individual Session (each) # ____ x $45 = $ _____________

Programs are 20% higher at the door. Refund Processing Fee – $30

Total: $ ___________ p Check p MC/Visa/Discover

# ____________________________________________________ Exp. Date ____________________________ Groom Expo West 2016

GroomExpoWest.com

Make Checks Payable to:

MOBILE GROOMING CONVERSIONS

800-513-0304

WagnTails.com