Groom Expo West 2018 Program

PROGRAM GUIDE

FEBRUARY 15–18, 2018 PASADENA

CONVENTION

CENTER

Pasadena,

California WWW.GROOMEXPOWEST .COM

Your Dream, Your Choice Ultra Groom Van Dodge Promaster

Dyna Groom Ford Transit (Gas or Diesel)

Trailer Endurance Sprinter Mercedes-Benz

Pet Stylist Elite Ford E-450

Financing Available

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REASONS TO ATTEND

1. You are a full or part-time pet care professional.

2. You desire to improve your knowledge, handling and care of pets.

3. You are interested in the latest products and services for your clients and your shop.

TABLE OF CONTENTS 5 Trade Show & Exhibiting Companies 23 Speakers and Judges 27 Host Hotel 28 Schedule

16 Whose Got Your Back When Reactions, Outbreaks & Injuries Happen 16 What Products Should I Use? 16 Japanese Free–Style Grooming

THURSDAY PROGRAMS 7 Brusher Bather Certificate Program 8 Barkleigh Pet Pro First Aid/CPR Certification 8 A Day with Olga 9 The Science of Skin 10 AKC S.A.F.E. Grooming Program

SATURDAY AND SUNDAY PROGRAMS 17–22 Weekend Pet Pro Topics

THURSDAY EVENING PROGRAMS 11 The Stages of Handstripping 11 Table Topics: A Groomer’s Roundtable 11 Adding Pizazz to Your Pet Poodle Trims 11 Going Mobile with Adriane Pope FRIDAY PROGRAMS 12 Taking Care of Business 12 Jodi’s Tricks of the Trade 13 Terrier Series 14 A Groomer’s Guide to Pure Bred Dogs 15 Cat Grooming: The Next Frontier FRIDAY EVENING PROGRAMS 16 Dye Work for Clients

CONTESTS 24 World Cup Grooming Games 24 Rescue Round-Up Contest 25 Creative Styling Contest 25 Prize Money List FEATURES 25 Ryan’s Pet Supplies Sponsors Contest Tables LOCATION, SCHEDULE, REGISTRATIONS 22 Package Plans 27 Location 28 Schedule 29 Contest Schedule 31 Registration Form

Welcome

Groom Expo West time is here! Is it a little slow at your salon? Take some time away from your business and come to Pasadena. Find new ideas and make meaningful changes in your business. One trip can make all the difference in the world.

The Pasadena Convention Center is a terrific venue. There are many great places to eat and visit, lots of room for our contestants and exhibitors, plus the beautiful city with its Old Town section and Spanish flair.

Bring all your staff to view the Grooming Tournaments featuring great groomers from around the world… as well as local favorites.

Reserve a room, and get ready to enjoy a pet pro vacation!

Todd

Shelly

President

Adam Lohr

Chief Operations Officer

Gwen

Shelly

Chief Executive Officer

GroomExpoWest.com

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MADE TO COMFORTABLY FIT YOUR HAND! PRICED TO FIT YOUR BUDGET! 81/2” Long Lightweight Aluminum Handles

POODLE

823 – for Thick Poodle Coats 824 – for Long Coats 825 – for Finishing 826 – for Short Coats

LONGHA IR

POODLEDOUBLE RO W FINISHE R

LONGHA IR

POODLE

DOUBLE ROW F INISHE R Pins SHORTHA 51 IR3/4” Med

LONGHA IR

POODLE

LONGHA IR 23 Pins 13/8 O U” Coarse

D

51 Pins 13/8” Med/Coarse

DOUBLE ROW F INISHE R 23 Pins HORTHAI 13/4” SCoarse R

BLE ROW FINISHE R

SHORTHA IR

Trade Show NEARLY 100 MAJOR PET CARE MANUFACTURERS & DISTRIBUTORS The trade show offers fantastic bargains, show specials, demonstrations and discount pricing. Bring your staff and get ready to stock up!!

Try on scissors! See state-of-the-art equipment! Buy boutique items. Talk to movers and shakers in the industry from all over the nation. It’s all here!

FRIDAY & SATURDAY

10 AM – 6 PM SUNDAY

10 AM – 5 PM

ADMISSION INCLUDES VIEWING OF GROOMING CONTESTS, TRADE SHOW & DEMOS

EXHIBITING COMPANIES*

WITH MORE TO COME!

AMERICAN KENNEL CLUB

EVOLUTION SHEARS

PRIMA MFG., INC.

ANDIS COMPANY

EZ-GROOM

PURRRFECT BOWS & TIES

ANIMAL PHOTOGRAPHY

GROOMER.IO SOFTWARE

RETRO STYLIST WEAR

AROMA PAWS

GROOMER’S HELPER

RYAN’S PET SUPPLIES

ASHLEY CRAIG PET PRODUCTS

GROOMERS PRO

SCISSOR OF THE MONTH CLUB

AUSSIE DOG PRODUCTS

HAWAIIAN MOON

SENSEI SHEAR SYSTEMS

BANDANAS UNLIMITED, INC.

INTL. PROFESSIONAL GROOMERS, INC.

SHARK FIN SHEARS

BARDEL BOWS

IV SAN BERNARD USA

SHEAR DELIGHT

BASS BRUSHES

JODI MURPHY ENTERPRISES, LLC

SHEARMAN CO.

BEST SHOT PET PRODUCTS INT.L, LLC

KASHI SHEARS

SHOR-LINE

BIO GROOM

KENNEL CONNECTION

SNYDER MFG. CO.

BLING BOW TIES

LADYBIRD LINE

STYLIST WEAR

COLOGNES FOR PETS

LES POOCHS LUXURY PRODUCTS

SUPERZOO / ATLANTA PET FAIR / WPA

COMFORTGROOM

M A HAYS CO. INSURANCE

THE SHEARS DEPOT

CONAIR PRO PET

MASON COMPANY

UTSUMI AMERICA, INC.

CRATEMATES

MDC ROMANI, INC.

VETMATRIX

CRYSTAL WORKS

METROVAC

WAGS

DIRECT ANIMAL PRODUCTS

NATURE’S SPECIALTIES

WAG’N TAILS MOBILE CONVERSIONS

DOGGIE STYLE, INC./NAGAYU CO2 BATHING SYSTEM

NESTLE PURINA PETCARE COMPANY

WAHL CLIPPER CORPORATION

OGENA SOLUTIONS

DOGUP STAND

OSTER PROFESSIONAL PRODUCTS

WESTCOAST ANIMAL GROOMER’S SUPPLY, INC.

EARTHBATH

PAWMAT

WHITMAN’S/FAST N’FURRYOUS

EARTHWHILE ENDEAVORS

PET AGE

XPAIN SOLUTIONS

44/20

PET KING BRANDS, INC.

XPOWER MANUFACTURE, INC.

EMPIRE EDGEWORKS

PET SOCIETY PET PRODUCTS, LLC

ESPREE ANIMAL PRODUCTS, INC.

PRECISION SHARP CO.

* Expected to exhibit

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you r

20 1 8

APRIL 5 Thru 8

Hotel Murano • Tacoma, Washington

TERI DIMARINO Your ability to do your job, and do it right, separates you from being "just a bather" to a position that contributes to the finished product in the salon.

Teri believes that a good bath, brush and dry is 50% of a great groom. The bathing room is where most stylists started. Before future groomers begin to think of clipping coat, they must first know what to expect from the hair, and how to treat it to obtain desired results. Surprisingly, many great B/B’s remain in the bathing room, preferring the security of knowing there will always be a need for their expert services. Bathers–in–training, "groomer wannabes", seasoned groomer techs and salon owners will benefit from this day–long program with tips on equipment and products to make the job easier. From getting the dog ready for the tub, to finding the right shampoo through proper bathing and blow–drying techniques, Teri will cover the B/B fundamentals. Safety issues and handling will be stressed.

TOOLS OF THE TRADE & HOW TO USE THEM

From brushes and nail clippers, muzzles to grooming loops, Teri covers equipment basics, highlighting correct uses, in an effort to make the work easier and more comfortable for pet and bather. “These techniques and tools will make the finished groom a true work of art,” says Teri. Anals and ears will be discussed.

DEMATTING…IT’S NOT WHAT IT USED TO BE

Everyone has a technique for dematting a neglected pet. For some, it’s a shave–down and then entering the pelt in a Mat Contest. For others, it’s a time–consuming, hair–splitting experience, destined to take its toll on the pet, the B/B or both. Teri examines the most common and effective products, tools and techniques for the demat dilemma without getting all tangled up.

WHAT’S IN THOSE BUBBLES??? SHAMPOOS, CONDITIONERS & SPRAY

Tocopherol, Ergocalciferol, Sodium Chloride. Teri takes a “groomers–eye” view of the stuff we use every day in language we can understand. Shampoos, sprays and conditioners are our most expendable items but, what do we really know to select the right product for our situation? (Those scary words are techno–speak for vitamin E, vitamin D and simple table salt, often found in many grooming products.)

GETTING THE MOST OUT OF YOUR BATHING & DRYING TIME

Bathing and drying are the most underestimated aspects of our jobs. Techniques can make or break a groom. The ability to properly apply products and thoroughly cleaning and then drying the pet will have a direct influence on the finish. You will hear about time–saving equipment and techniques.

This program is six hours long and is included in the DO IT ALL package plan or it can be purchased separately. Includes tradeshow on Friday, Saturday and Sunday. See registration for price and schedule for times.

GroomExpoWest.com

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A DAY WITH

Olga

BICHON: FROM SHOW TO PET TRIM

If you were able to choose someone to teach you Bichon grooming secrets, you would probably pick Olga. She has won some of the top grooming contests with her Bichon and has groomed them for the conformation ring for years. In this seminar, Olga will demonstrate how to balance a dog, avoid common mistakes, and create the soft expression of the Bichon.

POODLE OLGA'S WAY

In this demonstration Olga will go over her tips and strategies to create a cute trim in no time at all. She will show you what tools she uses to make her grooms efficient and give an overall nice finish.

MIXED BREED WITH ASIAN FLARE

OLGA ZABELINSKAYA In this four-hour seminar, Olga will walk you through four different grooming demonstrations, each showcasing her unique styles and techniques. Come spend a day with one of the top groomers and learn trims that can be executed in your own salon!

Olga will show you and explain how to take a mixed breed dog and groom it to look like a baby doll, teddy bear or stuffed animal. Japanese or Asian style of grooming helps to "sell" your grooms, attract new customers and bring your grooming ability one step up to a creative way of dog grooming. You can take a mixed breed that's a drop coat or curly coat and create a mixed breed masterpiece.

DROP COAT

In this seminar you will watch Olga take a drop coat and transform it into a cute and trendy trim. She will use blending as well as shaping to demonstrate a balanced trim and give the dog a round head and fluffy legs. This is a traditional trim that clients will love and it can be modified shorter for low maintenance.

This program is four hours long and is included in the DO IT ALL package plan or can be purchased separately. Includes tradeshow on Friday, Saturday and Sunday. See registration for price and schedule for times.

PET PROFESSIONAL

FIRST AID/CPR CERTIFICATION

JILL PIPINO

Whether a pet becomes ill, injured, or needs help in a disaster, this course will teach you how to respond.

In this four-hour interactive course you will learn emergency care, how to stock a first aid kit, perform CPR, respond to breathing and heart emergencies (including choking), and disaster procedures, with some of these exercises being demonstrated on a live dog. This unique course is customized for groomers and you will learn how to respond to emergencies specific to your industry. Upon completion of this course, you will receive a frameable certificate stating that you are certified in dog and cat First Aid & CPR.

As a pet care professional, you want to be equipped with the skills to handle medical emergencies that arise while a pet is in your care.

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Groom Expo West 2018

This program is four hours long and is included in the DO IT ALL package plan or can be purchased separately. Includes tradeshow on Friday, Saturday and Sunday. See registration for price and schedule for times.

THE SCIENCE OF SKIN DR. CLIFF FAVER & SUZANNE MARCHETTI The Science of Skin is a four-part lecture series that builds on concepts. It is very important to attend all four lectures to get the most out of this series so that you can have a complete understanding of the “why” in what you do, or should be doing, in your care of the hair and skin of our pets. This is taught by a veterinarian and a groomer from a scientific perspective but will be taught at a level even the beginner will benefit from.

SHORT COAT

Pet coats can be defined into 3 types; short, medium and long. During this lecture Dr. Faver and Suzanne will discuss the short coat and its anatomy, specific skin and hair needs, skin problems specific to the short-coated pets and the best ingredients to use to get optimal health and beauty.

MEDIUM COAT

During this lecture Dr. Faver and Suzanne will discuss the medium coat and its anatomy, specific skin and hair needs, skin problems specific to the medium coated pets, history and evolution of the medium “primitive” coat and the best ingredients to use to get optimal health and beauty.

LONG COAT

During this lecture Dr. Faver and Suzanne will discuss the long coat anatomy, the specific needs of the long-coated pet, skin problems specific to long coat pets, handling matting and tangling issues and the best ingredients to use to get optimal health and beauty.

THERAPIES

Do you see pets with allergies, bacterial infections, excessive itching, dry, flakey skin, fungal/yeast infections and parasites but don’t know what to do?

During this lecture learn how to successfully work on pets with these skin and hair problems. This comprehensive lecture is complete with case studies, full color before and after pictures and solutions to the pet skin problems groomers see every day. This lecture will help you apply all the principles you have learned in the earlier lectures.

This program is four hours long and is included in the DO IT ALL package plan or can be purchased separately. Includes tradeshow on Friday, Saturday and Sunday. See registration for price and schedule for times.

Register online at www.GroomExpoWest.com GroomExpoWest.com

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AKC S .A.F.E. GROOMING PROGRAM SUSAN SHOLAR

Tips and Tricks...From Nails to Tails Gain new knowledge. Grow your career. Choose from more than 70 expertled education sessions and seminars on topics that will boost your skills and set you up for success. From grooming demos to retail tips, and trending tools to wellness products, this comprehensive lineup has you covered— from head to toe. The price is right! Seminars- $15; Special Sessions-$99; Buy at least 3 seminars or one special session and receive a FREE weekend Trade Show Floor Pass.

REGISTER NOW at atlantapetfair.org.

March 8-11, 2018 | Georgia International Convention Center

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Groom Expo West 2018

The American Kennel Club recognizes that grooming is important to the overall health, comfort and well–being of pets. Setting the standard in groom safety to ensure these needs are met for all pets in salon, The AKC is proud to offer the Safety in Salons Certification Program to groomers and salons.

As reputable and quality pet care professionals, groomers should consider the safety and welfare of the pets entrusted to their care. The Safety in Salon course will review best practices focusing on pet care, health, and safety. Topics covered include accident avoidance, disease awareness, and sanitation.

All groomers who attend will be eligible, at no additional charge, to become AKC Safety Certified Groomers and receive a frameable certificate and other great benefits.

This course is also an important part of the requirements for the AKC Safety in the Salon Certification. This salon certification gives salon owners a means to show their commitment to the health and safety of pets and in return receive valuable marketing support from the AKC. This program is four hours long and is included in the DO IT ALL package plan or can be purchased separately. Includes tradeshow on Friday, Saturday and Sunday. See registration for price and schedule for times.

Thursday Evening THE STAGES OF HAND STRIPPING JARED LANE

TABLE TOPICS: A ADDING PIZZAZZ GROOMER’S ROUND- TO YOUR PET POODLE TRIMS MACKENSIE MURPHY & TABLE KHRIS BERRY ANNE FRANCIS

In this new exciting demonstration, Jared will share his secrets to successfully hand stripping terriers.

He will discuss the different stages of hand-stripping and the details of each process. Jared will share the products he uses along with his techniques such as stripping, carding and rolling.

Jared will explain the differences between blown coat, show coat or prime coat, in addition to showing you how to tackle the coat with the right tools.

This program is two hours long and is included in the DO IT ALL or can be purchased separately. Includes tradeshow on Friday, Saturday and Sunday.

See registration for price & schedule for times.

Join fellow groomers and pet professionals in round table discussions focusing on pet industry topics. Small group formats will allow opportunities to meet, discuss, and share ideas with like–minded pet professionals.

Casual, educational, and fun, Table Topics will allow you to gain new friends as well as new information.

Come learn and share!

This program is two hours long and is included in the DO IT ALL or can be purchased separately. Includes tradeshow on Friday, Saturday and Sunday. See registration for price & schedule for times.

Are your poodles looking plain?

Anne and Mackensie will share their tricks to add pop to poodle trims.

With years of competing, they have taken their knowledge and transferred it to their pet clients. Learn how to set lines, scissor and bring your poodle trims to the next level!

This program is two hours long and is included in the DO IT ALL or can be purchased separately. Includes tradeshow on Friday, Saturday and Sunday.

See registration for price & schedule for times.

GOING MOBILE WITH ADRIANE POPE ADRIANE POPE 24 years, 6 vans, and a trailer later…come learn how to start or improve your mobile grooming business by experiencing Adriane’s ride through the years. In this class, we will discuss building your own mobile unit vs commercial built, maintenance, scheduling, the dos and don’ts of mobile grooming, and more. During your time in this session, we will also work through any questions or concerns you have about running a successful mobile grooming business. Adriane will also share a couple of personal experiences with some of her special clients, such as Anna Nicole Smith! Come enjoy the ride!

This program is two hours long and is included in the DO IT ALL or can be purchased separately. Includes tradeshow on Friday, Saturday and Sunday. See registration for price & schedule for times.

GroomExpoWest.com

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Friday Seminars TAKING CARE OF BUSINESS

KHRIS BERRY

Business ownership and management can be a daunting venture for any pet professional. This series will teach you to care for your business by addressing common issues, offering valuable insight, and provide thought-provoking discussion about what it takes to operate a Pet Service Business in 2018. Each hour is a stand-alone seminar addressing a core area of business ownership. Get answers to your greatest challenges and leave feeling ready to focus on your Pet Business!

EMPLOYEE CARE & KEEPING (9 AM – 10 AM)

FINANCIAL CARE & KEEPING (2PM – 3PM)

Hire, Train, Motivate. Finding, cultivating, and hiring employees is an obstacle faced by many Grooming Salon owners and managers. This hour-long seminar will help you learn how to find, maintain, and manage employees. From paycheck to performance, from handbook to contracts, common pitfalls and questions will be addressed.

Whether taking care of your financial future or that of your employees, addressing the health of your business financials is critical for success. This hour-long seminar will allow you to workshop on selecting financial providers, build budgets, examine expenses and ratios, and safeguard income.

ANIMAL CARE & KEEPING (11 AM – 12 PM)

Whether you are mobile or land-based, you will learn to apply employee, customer, and animal friendly designs to your facility. Existing facilities can rethink and rejuvenate their work space; new facilities can learn to incorporate modern design elements that are people and pet friendly. Real-life information such as maintenance schedules, tenant/landlord relationships, and the bare necessities of business are among the topics discussed.

As a pet professional, creating a safe environment for animals is a cornerstone of your business. We will identify safe practices, learn to reduce pet stress, injuries, and illness all in one focused setting. Learn to write and implement Animal Advocacy plans and create your own safety protocol.

FACILITY CARE & KEEPING (4 PM – 5 PM)

This daylong program is four hours long and is included in the DO IT ALL package or can also be purchased separately. See Schedule and Registration for starting times and fees. Program includes Trade show on Friday, Saturday, and Sunday.

Spend the day with Jodi while she grooms several breeds throughout the day. She will share with you all her tips and tricks that she has learned over the years that make her grooms stand out from the rest. Jodi will discuss the key structure points while grooming which will assist in creating a well–balanced, stylized trim on each breed.

This daylong program is four hours long and is included in the DO IT ALL package or can also be purchased separately. See Schedule and Registration for starting times and fees. Program includes Trade show on Friday, Saturday, and Sunday.

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Groom Expo West 2018

Friday Seminars

Terrier Series

SUPER STYLING THE WHEATON TERRIER JAY SCRUGGS (9 AM – 10 AM)

In this seminar, Jay will demonstrate how to trim the popular Wheaten Terrier, the Super Styling way. He will show you how to set lines while still keeping that wonderful Wheaten profile. This trim can be kept long or shortened up depending on the lifestyle of the owner.

CHEATING ON TERRIERS BARBARA PRUECKEL (11 AM – 12 PM)

Everybody wants their pet to look like a show dog. In this demonstration Barb will show you an easy way to turn these cute little terriers into a handstripped look in half the time it would normally take. Don’t miss this awesome seminar to help save you time in your salon.

GROOMING THE SCHNAUZER CAT OPSON (2 PM – 3 PM)

Join Cat as she demonstrates how to set the correct pattern for your Schnauzers that come through your shop. Using clippers and thinning shears, she will show you how to blend the body into the skirt without leaving lines. Cat will sculpt the perfect Schnauzer head and share her techniques for eyebrows and beards on these cute terriers.

HANDSTRIPPING THE TERRIER LISA LEADY (4 PM – 5 PM)

Handstripping is not just for the show ring! In this seminar, Lisa will discuss the theory of handstripping as well as practical applications. Once you know more about how the wire coated breeds respond to stripping the way they do, you will be able to use these techniques to improve your clippered dogs in the salon.

Lisa will discuss stripping tools and how to use them to improve the color and texture of your clients’ coats.

This daylong program is four hours long and is included in the DO IT ALL package or can also be purchased separately. See Schedule and Registration for starting times and fees. Program includes Trade show on Friday, Saturday, and Sunday.

GroomExpoWest.com

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Friday Seminars A GROOMER’S GUIDE TO DOG BANDANAS from:

$ 0.29

Pure Bred Dogs JENNIFER BISHOP-JENKINS

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CUSTOM PRINTED BANDANAS from:

$ 0.89 /no minimum/

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BANDANA FABRICS from:

$ 0.99

This fast-paced overview of the world of purebred dogs will provide context and back story to the breeds, coats, anatomy, abilities, and behaviors of dogs to help groomers understand what we see every day in our canine clients. By the end of the day every groomer will have a deep understanding of, and powerful evidence for, the importance of the grooming profession.

HUMAN/DOG CO-EVOLUTION (9 AM – 10 AM)

Did you know that new scientific evidence indicates that dogs may have domesticated humans, rather than the other way around? Both Nature (natural selection genetics) and Nurture (human genetic engineering) combined to create the closest relationship of any two species on this planet. Learn where dogs, in all their vast variety of breeds, came from; and how their evolution and domestication may have been responsible for the very survival of humanity.

GROUPS, BREEDS, AND COAT TYPES (11 AM – 12 PM)

BOWS

from:

$ 0.19

FREE SHIPPING

orders over $100 excluding custom printed www.BandanasUnlimited.com

Tel: 1-877-317-5267

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Groom Expo West 2018

Why are dog breeds "grouped" into certain common functions, abilities, and even coat types? What are the major dog coat types and how should each be groomed correctly?

Why was each coat type created?

What tools and grooming equipment are right and wrong for each type of coat? This session will also help groomers learn about what dog shows are, how they can be accessed, and how groomers can benefit from them in their local areas.

GROOMING WORKING GROUP DOGS (2PM – 3PM)

How did Working Dogs contribute to the development of modern

human economic systems? And how can we better learn to groom these literal "Giants" of the dog world?

The dogs of the Working Group are not often written about or seen at grooming conferences, but they have significant grooming needs. Some even have extremely unique haircuts. We will even dare to tackle the controversies surrounding the proper care of the most common and natural dog coat of all—the Double Coat!

GROOMING THE HERDING GROUP (4 PM – 5 PM)

This session will cover, breed by breed, the grooming of these agricultural specialists. Herding Dogs broke off from the Working Group in 1983 and are among the smartest non-humans on Earth. A better understanding of some of these "bath and brush" coats, as well as the amazing history of the plethora of dog breeds and care of their varied coats, provides significant evidence for the importance of our profession.

This day–long program is four hours long and included in the DO IT ALL package or can also be purchased separately. See Schedule and Registration for starting times and fees. Program includes Trade show on Friday, Saturday, and Sunday.

Friday Seminars CAT GROOMING:

THE NEXT FRONTIER CONNIE BUCHANAN

SIX NINJA TECHNIQUES TO USE ON CATS THAT WOULD NEVER WORK ON DOGS (9 AM – 10 AM)

Join us for a live cat grooming demo where you will learn the difference between success and failure—and becoming a true feline ninja warrior! This seminar will focus on how to assess and handle a cat once assessed, tips on products, tools and equipment, techniques to complete a sanitary trim, creating crisp lines, dematting, and fou–fou finishing to achieve “cat–show–ready” results.

And most importantly—the steps on how you too can become a successful Ninja Cat Groomer!

I SAID I’D NEVER GROOM CATS! HOW DID I END UP HERE? (11 AM – 12 PM)

In this seminar, we will take a serious look at the cat grooming business; analyzing the pros and cons, eliminating fears and negative paradigms of feline grooming through education, the sharing of techniques, and most of all recognizing the absolute need from a feline’s health perspective for these services to be available to the cat–owning public! If you are one of those groomers like me, who said “I’d never groom a cat,” or someone who is thinking about the possibilities, this seminar is for you!

Together we will claw our way through the world of feline grooming and have fun and laughs too! How can you not laugh at the narcissistic nature of the cat?

CATS ARE NOT DOGS AND DOGS ARE NOT CATS (2PM – 3PM)

Connie was born a dog groomer and never considered grooming cats. However, today she is a converted cat groomer who has learned many hard lessons along the way! Being an owner of both a feline and canine salon, Connie can confidently share that the most significant mistake any groomer can make is to think these two creatures have anything in common in the pet grooming world! In this seminar Connie will share the differences in cat vs. dog physiology, psychology, grooming techniques, grooming tools & equipment, and differences to the groomer in regards to physicality, scheduling, income and more.

HOW I GOT 500 CAT CLIENTS ON A 6-8 WEEK SCHEDULE (4 PM – 5 PM)

Working less and making more is the best Cat Grooming secret! Connie will share the strategies that her salon, PreZoomably Cats: Feline Groomz & Roomz has implemented to keep the cats coming through the doors.

Are you “Feline Adventurous”? If so, join Connie on her journey through how she achieved a wondrous feline clientele and how to keep them coming back. We will take a good look at the numbers and the impact of a successful cat grooming business, as well as some ideas for building client relationships, tips on promotional concepts and the use of social media.

This day–long program is four hours long and included in the DO IT ALL package or can also be purchased separately. See Schedule and Registration for starting times and fees. Program includes Trade show on Friday, Saturday, & Sunday.

GroomExpoWest.com

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Friday Evening DYE WORK

FOR CLIENTS ANGELA KUMPE & ADRIANE POPE This two-hour class is all about dye work in the salon; time management, containing the mess, pricing, and procedure.

Have you wanted to add color as a service in your salon, or tried coloring and thought it was too messy, too time consuming, or thought that customers just wouldn’t pay extra for it? Angela and Adriane will show you how to add coloring to your services without a mess or spending all day on a simple dye job. They will tell you what you need to get started and where to get it.

They will also tell you how to market color to clients, price your coloring services, and manage time for color jobs. During the class they will explore a large variety of coloring products and show you many useful tips for everyday coloring. Angela and Adriane will prove their theories and techniques to you by demonstrating multiple dye jobs on multiple dogs in the classroom including application and rinsing techniques.

This program is two hours long and is included in the DO IT ALL and Friday package plans. It can be purchased separately. Includes tradeshow on Friday, Saturday and Sunday. See registration for price & schedule for times.

WHOSE GOT YOUR BACK WHEN REACTIONS, OUTBREAKS & INJURIES HAPPEN? DAVE CAMPANELLA Salon injuries and accidents happen. It’s not a matter of “If” something goes wrong, but when, how often or how severe. Confidently assess what has happened, know what to do next and stop repeat occurrences. Dave presents simple methods, facts and resources to face and resolve challenges professionally. Dealing with Clients, Product Manufacturers and Veterinarians can often be more challenging than what actually happened. Know

what to say to clients, what to ask when reaching out to manufacturers, and how to score points with Veterinarians. No one gets thrown under the bus ever again.

WHAT PRODUCTS SHOULD I USE?

JAPANESE FREESTYLE GROOMING

DR. CLIFF FAVER

CAT OPSON

Confused about what products to use? How do you pick? Could my products or what I am doing actually be causing some of these skin issues? We will cover the science of what the skin and hair needs and some common sense methods of evaluating products.

Let us take the some of the guess work out and put the “why” in choosing products. Let’s make the goal of healthy hair and skin more than just clean.

It's been a long time since a trend has swept so quickly through the grooming industry like Japanese (or Asian) Freestyle Grooming has. The adorable looks are fun for the groomer and client, but can be so much more than that. Japanese Freestyle Grooming is the perfect way to leave an impression with everyone that sees the dog. In this poodle demo, Cat will show you a Japanese style teddy bear trim on any dog that you are working on. She will also teach you how to introduce the style to your clients.

This program is two hours long and is included in the DO IT ALL and Friday package plans. It can be purchased separately. Includes tradeshow on Friday, Saturday and Sunday. See registration for price & schedule for times.

This program is two hours long and is included in the DO IT ALL and Fri. package plans. It can be purchased separately. Includes tradeshow on Friday, Saturday and Sunday. See registration for price & schedule for times.

This program is two hours long and is included in the DO IT ALL and Fri. package plans. It can be purchased separately. Includes tradeshow on Fri., Sat. and Sun. See registration for price & schedule for times.

Register for this seminar and more at GroomExpoWest.com 16

Groom Expo West 2018

Weekend Topics SNAP ON TRICKS Barbara Prueckel Barb will demonstrate how to use your snap on combs to save time and energy on your clients daily. Styling dogs to show off their greatest assets has never been easier than it is now with the combs available to groomers.

She will show you how to easily create a stylized appearance without the effort of hand scissoring in the angles.

Let’s make our lives a lot easier, and our clients much happier!

SPRINGER IN A PET TRIM, TAMMY’S WAY Tammy Siert Tammy will demonstrate how to groom a pet Springer Spaniel for the everyday client using clipper, blade and thinning shear techniques, leaving the coat with a natural finished look. She’ll discuss how to properly prepare the coat, giving bathing and drying techniques to help achieve a great finished product that you’re proud to have walk out of your salon.

All of these helpful hints will be explained so they can be applied when you go back to your shop.

25 THINGS EVERY GROOMER SHOULD KNOW Barb Hoover If you’re new to grooming or have been doing it as long as Barb, you’re sure to learn something new in this class where Barb will share some insider secrets to help you out in various situations that may arise. From equipment maintenance to how to deal with disgruntled customers, this class will help you be prepared for all the expected and unexpected things that can arise in a grooming salon.

ASIAN FUSION Jennifer Lee A sian fusion grooming is a new trend of pet grooming worldwide.

In this seminar, Jennifer will explain how it all came about and reveal a few new tips for those who are

willing to try it themselves at their salons. Also, Jennifer will talk about balance and symmetry as well as how to emphasize this unique trim with accessories.

HOW DID I END UP HERE? I SAID I’D NEVER GROOM CATS! Connie Buchanan “Grooming cats has become one of the BEST business decisions I have EVER made!” In this seminar, we will take a serious look at the cat grooming business; analyzing the pros and cons, evaluating the opportunities, eliminating fears and negative paradigms of feline grooming through education and the sharing of techniques, and most of all recognizing the absolute need from a feline’s health perspective for these services to be available to the cat owning public. If you are one of those groomers who said “I’d never groom a cat”, or someone who is thinking about the possibilities, this seminar is for you! Together we will claw our way through the world of feline grooming and have some fun too! How can you not laugh at the narcissistic nature of the cat?

FASTER, BETTER, LOWER COST BATHS WITH SHAMPOO DISPENSING SYSTEMS Dan Williams All the way from the most simple to most complicated systems, each of the primary types of shampoo dispensing systems will be reviewed with respect to “Pros and Cons”. This includes gallon hand pump, 32oz mixing bottle, open tub sump pump, compressed air tank, venturi type gallon draw, and diaphragm pump reservoir type systems. Each of these systems offers unique benefits that relate to a faster, better, lower cost bath. Maintenance and care for each type of system will be discussed.

This presentation helps shop owners finalize their shampoo dispensing system decision and also enables pet groomers to have the confidence to dig deeper into the shampoo system that they are considering recommending or investing in.

HV DRYER TECH: ESSENTIAL FORCE DRYING FACTS & METHODS Dave Campanella Discover what really matters for enhanced dryer performance.

While “Tub Time” and “Liquid Products” are critical parts of the grooming process, one’s “HV Drying Methods” are typically overlooked, undervalued and misunderstood.

This seminar provides a complete understanding of the “Drying Process” backed by science and proven secrets of the trade. Learn how to avoid creating more tangles, release more matts & shedding.

Replace brushing all by using your dryer to its utmost potential. Ever wonder what the difference is between all those different nozzles?

Do Amps or Horse Power really matter? What is CFM? Know what to look for in a new dryer and simple maintenance tips. A fresh perspective and “must see” for any salon owner, mobile business or start–up!

SAY THIS, NOT THAT Khris Berry Ever wonder what you could have or should have said in common pet grooming situations? This is a comical (and occasionally serious) approach to real life salon situations. Grab a notebook and leave equipped with responses to comments such as "I don't want my dog to look like...", "He's a rescue", "I don't like this haircut", "But they are cheaper down the street", "I need a discount because I have 4 dogs", and so many more. This fast paced and action–packed hour promises to entertain and enlighten you!

GroomExpoWest.com

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Weekend Topics KEEPING STYLE IN A SHORT CLIP ON DROP COATS Lisa Leady “I don’t like dogs that look like they are standing on sticks, just because the owner wants the pet short,” says Lisa Leady, a top competitive groomer and Groomer Has It Star. “Groomers need to show some style and ability, even on a pet groom. Styling is becoming a lost art, and I want to show groomers that you can still give a pet a short trim while maintaining a great look, appeal and showing some skill.” Drop Coats can be trimmed so many ways so let Lisa get you out of your rut and into some stylish trims.

POODLE IN A GERMAN Jonathan David Poodles are one of the most easily recognized breeds and a breed we groom most often. But many customers don't like the feminine look of the most well–known American trims. A German trim is a great alternative for those fickle customers or those with a male dog.

In this one–hour scissoring seminar, Jonathan will demonstrate how to set the lines of this beautiful trim and he will discuss the differences of this striking trim compared to other popular poodle cuts.

SALON SAFETY: YOUR NUMBER ONE PRIORITY Marco Lalau Safety mishaps can close your salon down and, at worst, cause bankruptcy. During this hour seminar, Marco will help grooming salon owners and managers keep their staff safe and avoid costly accidents. This is a must–see seminar for anyone owning or managing a salon in California.

GROOMING SALONS: A PETRI DISH FOR DISEASE Dr. Cliff Faver Ever wonder what “beasties” are lurking around your grooming

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Groom Expo West 2018

salon? What about the risks to the pets, to you, or your family? What you don’t know can hurt you! We will also address some of the myths/ misconceptions from a scientific approach of some of the disease processes we commonly are exposed to. You will learn some of the common hazards you are faced with and common sense ways to minimize your exposure to them.

FOR THE SHEAR JOY OF IT Dara Forleo Seeing that pretty dog that just left your shop, clean and neat, is such a great feeling. Do you care for your shears and blades like you care for the pet? This seminar focuses on the “dos and don’ts” and “ins and outs” of shear and blade maintenance. Your hands, thumb and wrist will thank you.

MOBILE GROOMING TIPS AND TRICKS Angela Kumpe Angela will share advice, tips and tricks on many topics of Mobile Grooming. These bits of information can help you while you build a successful mobile grooming business. Some of these topics include scheduling, increasing tips, invoicing, price increases, setting rules and sticking to them, marketing, cancelations, add on services, latch key services, and much more.

THE HIRING AND FIRING OF BOTH EMPLOYEES AND CUSTOMERS Ryan Mulcahy Would you like to actually take a day off or even a vacation, without having to close your business? Ryan will talk about what to look for in hiring people and how to tell if they will be a good fit for your business, beyond just grooming dogs. Also, how to develop that employee into the superstar you can trust to run the show while you are away.

On the customer end, Ryan will

discuss the how’s and why’s new customers come to your business and to decide if this is business you want. Alternatively, how and when to decide to cut ties with an employee, as well as that troublesome customer.

PERSONALITY PLUS Jill Pipino Does your salon see a lot of Maltese or Yorkie mixes? Are you bored with the same haircuts? Have you ever wondered what you could do different? Jill will show you three different styles on the same dog to add some pizzazz and style to your drop coated designer dogs without a lot of time and effort.

SO, YOU WANT TO TEACH Dara Forleo Laws vary state by state, but post–secondary career schools must be licensed to comply with federal regulations. This is a crash course in how to get licensed in your state properly, how to write curriculum, addressing tuition, making sure you are in compliance with state and federal regulations for certificate and diploma training.

GROOMER FITNESS Ryan Mulcahy Grooming wearing you out? Got some aches and pains? Along with a long grooming career, Ryan Mulcahy has been a competitive US Masters swimmer and a swim coach. With his years of training and methods of recovery, as well as injury prevention, he can aid you in improving your grooming as well as your life. The seminar will consist of different strength training methods and how they are relevant to grooming, Ryan will delve into common grooming related injuries and how to avoid them or mitigate the effects of the injury. He will also touch on injury prevention, such as chiropractic, physical therapy, acupuncture, among others.

Weekend Topics set you apart from the rest.

REDUCE STRESS, INCREASE SUCCESS Linda Easton & Dr. Jim Warner Three keys to reducing stress in grooming will be presented by Dr. Jim and Linda Easton, ICMG. 1) Learn about good ergonomics to keep your body comfortable and reduce physical stress. 2) Introduction of scripts and customer policies to help you “train” your customers to be great customers. 3) Tips for financial success in a growing industry with growing competition. This class will give you tips to keep yourself and your employees safe in the grooming salon, prevent accidents and claims by understanding groomer ergonomics, and tips for salon set up and employee standards to allow groomers a long, healthy career. We want you to love what you do—every day, and make enough money to groom until retirement!

STRESS–LESS GROOMING FOR PEOPLE & PETS Linda Easton Slow down and be a little less demanding of your doggie clients and it will make your day go much easier.

Let Linda show you some ideas to

help dogs relax and behave while in your shop. Good dogs make happy groomers. Learn handling techniques to make Cockers a pleasure to have in your salon; new puppies coming in for the first time… large, possibly aggressive dogs…. Scared dogs…. Linda’s “two hands–on” technique will make

IF SOMEONE TOLD YOU THAT

OF THE TOP 100

THE NEW AGE SALON: MODERN SALON PRACTICES, DESIGN, OPERATIONS Khris Berry This informative seminar delves into the ever–changing landscape of the Modern Pet Salon. Learn how to develop and implement practices which match the ever– changing social fabric of pet owners.

Innovation in both your processes and operations will allow you to keep up with the needs of your clients and update your work space.

EVERYDAY TEMPORARY COLOR AND ACCESSORIES Angela Kumpe & Adriane Pope Learn easy, simple and profitable creative grooming and accessories that you can do in your shop. Angela Kumpe and Adriane Pope will teach you everything from temporary colors to accessories. You will leave this class with the inspiration and knowledge to get started in creative color and easy accessories that will

*

SHOW DOGS EAT THE SAME

BRAND OF FOOD Would you ask what it is?

HELPS KEEP SKIN & COAT IN EXCELLENT CONDITION

HELPS MAINTAIN IDEAL BODY CONDITION

SUPPORTS IMMUNE SYSTEM DURING TRAVEL & COMPETITION

proplansport.com SOLD EXCLUSIVELY AT PET SPECIALTY RETAILERS *AKC Top DogsSM All Breed Competition through December 31, 2016.

The handler or owner of these champions may have received Pro Plan dog food as Purina ambassadors.

Purina trademarks are owned by Société des Produits Nestlé S.A. Printed in USA.

GroomExpoWest.com

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VISIT US AT

BOOTH 620

BIG TO SMALL It Dries Them All!

The American-made Air Force® Master Blaster ® Pet Dryer is the perfect tool for all your furry clients, big or small. Powerful when you need it and gentle when you don’t.

Variable speed provides infinite control over airspeed that lets you unleash the power you need for big jobs, while also allowing you to reduce unnecessary noise and velocity by up to 90% when grooming small or short-haired breeds. Less noise means less frightened dogs and more efficient grooming.

ALL-STEEL CONSTRUCTION

•

5-YEAR MOTOR WARRANTY*

•

MADE IN THE USA

The configuration and coloring of the Air Force® Master Blaster® is a US Registered trademark of Metropolitan Vacuum Cleaner Company, Inc. *1 year on parts; other restrictions apply. Made in the USA with domestic and international components.

Weekend Topics grooming safer and calmer.

BIG AND BEAUTIFUL: THE STANDARD POODLE Jay Scruggs If there’s a single breed that you’re certain to find coming to you for grooming, it’s the Poodle.

All of them—no matter what trim style their owners select—should be elegant, well-balanced, and scissored. Grooming difficult feet, achieving a beautiful topknot, and getting that overall balanced look are not the easiest tasks in the world.

Jay will demonstrate techniques and short cuts, provide timesaving tips, and show you how to do quick and stylish everyday pet trims.

PERFECT BICHON HEAD Olga Zabelinskaya Trying to achieve the perfect Bichon head is something every groomer strives to do. Olga quickly became one of the most well–known and respected for her achievements with Bichon Frises. In this seminar Olga will share her tips to make your Bichon heads perfect every time with easy to follow guidelines.

Lots of common mistakes are made when it comes to this breeds profile and trying to correct those after the hair is gone can be a nightmare. Let Olga show you how to avoid these mistakes and make your next Bichon competition ready.

8 KEY THINGS YOU MUST DO WELL ON FACEBOOK TO GROW YOUR GROOMING BUSINESS Heather Heuman Have you ever been frustrated by not getting leads for new customers like you want? Wish you knew how to make Facebook not suck all of your time? You won’t want to miss this!

Heather Heuman will share practical key systems you can put in place that will help you maximize the results you can get using the powerful place of Facebook to get more phone calls,

messages and positive branding for your grooming business.

IT’S A SNAP! SNAP–ON COMBS TO SIMPLIFY YOUR EVERYDAY GROOMS Anne Francis Top competitor and GroomTeam USA member Anne Francis has spent her entire career in a salon doing your everyday pet trims. Over the years she has figured out to cut down time using snap on combs. Anne will show you all the tricks she has picked up along the way to make your everyday grooming easier and quicker with snap on combs.

WHEN YOUR CLIENT WANTS YOU TO BE A VET Dr. Cliff Faver Why do my clients ask me vet questions? If I answer them, could I get in trouble? How do I answer the questions so I don’t upset the vet? These are all questions we ask ourselves from time to time. Come and learn what you can and can’t say legally and when to refer cases versus handle them yourself. We will also talk about when the vet blames you for causing issues. Did I really cause it or is he looking for a scapegoat? We will also discuss strategies on getting veterinarians to work with groomers.

PUTTING PERSONALITY IN SHIH TZU AND MIXED BREED HEADS Sue Watson Do you have problems getting that right look on the little characters you are working on? If so, Sue will show you some different ways to capture the best look for the dog you are having difficulty with.

“Sometimes when you see the same dogs all the time you tend to put the same face on all of them, but they are all different and should look that way,” says Sue. Come see if you can learn something new or even add suggestions to others.

WHY DO I NEED INSURANCE? Linda Nigma Insurance can be complicated and a little scary. Do you need insurance?

If so, what coverage and how much? Are the animals that you are grooming covered under your policy?

What happens if your business is interrupted due to a catastrophe like a fire? This seminar will define the importance of being properly covered by your insurance policies.

Linda will discuss what coverage you need to help you protect you and your business’s financial stability, as well as Animal Bailee and Pet Groomers Professional Liability.

THE TIMELESS SPIRAL TRIM Dawn Omboy The Spiral trim was first done in 1981 at the Atlanta Pet Fair. Learn more about the beginning of this timeless classic that was the basis of Creative Styling as we know it today. The Spiral has continued to delight groomers to this very day and has been beautifully executed by many over the years.

Dawn will show you how to set the pattern in a live demo and top it off with a bit of Airbrushing instruction.

Included is a history of how it all began, thanks to the Godfather of Creative Styling, Jerry Schinberg.

BICHONS ARE BITCHIN! Barbara Prueckel In this fun and playful seminar, Barb will take you through the breed standard of this fantastic breed, and show how easy it is to make our clients’ pets look like little Bichon superstars. There will be a demo on her own dog Prince (famous at the Murano Hotel!) as well as a spectacular slide show. From tricks like making those floppy heads stand up to perfecting the little round bum cheeks, Barb will give you all her tips on the breed she specializes in worldwide. Don't miss out on this one!

GroomExpoWest.com

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Package Plans

DO-IT-ALL

FRIDAY & SATURDAY

BASIC

•All events and seminars from Thursday to Sunday • All three days of trade show • Viewing of all contests in grooming arena

• All Friday & Saturday seminars • All three days of trade show • Viewing all of contests in grooming arena

$399

$229

WEEKEND BASIC

TRADE SHOW SPECIAL

• All Saturday & Sunday programs • All three days of trade show • Viewing of all contests in grooming arena

• All three days of trade show • Viewing of all contests in grooming arena

$25

$199 We’ve Heard You Loud and Clear!

Introducing NE W !

Mobile Salon and Cat Grooming Release forms. Helping you do your job with a modern professional look!

CAT GROOMINGMOBILE SALON RELEASE FORM

RELEASE FORM Date

Pet Name

Pet Name

Date

Your Pet is IMPO

RTANT to Us!

Because we care about your pet’s safety and well being, we want to assure you that every effort will be made to make your pet’s visit as pleasa nt as possible.

Cats are creatures of habit and when exposed to a new environmen t they can experience elevated stress levels. In the event that your cat is too stressed to safely continue the groom, all proce dures will stop and you will be notifie d immediately.

Occasionally, groom ing can expose a hidden medical problem or aggravate a curren t one. This can occur during or after grooming.

In the best intere st of your pet, we reque st your permission to obtain immediate veteri nary treatment should it become necessary.

I hereby grant permi ssion to this groom ing establishment emergency veterin to obtain ary treatment for my pet at my expen that cats have a greate se. Also, realizing r chance of injury during grooming, grooming establishmen I will not hold this t responsible for accident or injury to my pet.

Your Pet is IMPORTANT to Us! Because we care about your pet’s safety

and well being, we want to assure you that every effort will be made to make your pet’s visit as pleasant as possible.

Please understand that due to the very nature of being mobile we will

occasionally be late for an appointment accidents, weather, due to circumstances beyond our control (traffic, time delays. etc.) and cannot be held liable for unavoidable medical problem Occasionally, grooming can expose a hidden during or after grooming. or aggravate a current one. This can occur your permission to In the best interest of your pet, we request necessary. become it should treatment obtain immediate veterinary establishment to obtain I hereby grant permission to this grooming at my expense. emergency veterinary treatment for my pet

Owner Name

Owner Name

Signature Signature

#FR-2 © 2017 Barkle

igh Productions,

Inc. • 717.691.3388

• www.barkleigh.com

#VR-2 © 2017 Barkleigh Productions, Inc.

• 717.691.3388 • www.barkleigh.com

CHECK OUT THE LATEST LINE OF RELEASE FORMS Stock up at the Barkleigh Booth or shop online at www.barkleighstore.com

22

Groom Expo West 2018

Speakers

Khris Berry

Jennifer Bishop-Jenkins

Connie Buchanan

Dave Campanella

Jonathan David

Teri DiMarino

Linda Easton, ICMG

Dr. Cliff Faver

Dara Forleo

Anne Francis

Heather Heuman

Barb Hoover

Angela Kumpe

Marco Lalau

Jared Lane

Lisa Leady

Jennifer Lee

Suzanne Marchetti

Ryan Mulcahy

Jodi Murphy, NCMG, MPS

Mackensie Murphy

Linda Nigma

Dawn Omboy

Catherine Opson

Jill Pipino

Adriane Pope

Barbara Prueckel

Cheryl Purcell

Jay Scruggs

Susan Sholar

Tammy Siert

Dr. Jim Warner

Suesan Watson

Dan Williams

Olga Zabelinskaya GroomExpoWest.com

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Contests Friday & Saturday WORLD CUP GROOMING GAMES

PMS 4665

PMS 329

PMS 4635

PMS BLACK

Top Prize Money! Top Judges! Top Contestants! And best of all... it’s FREE to watch with Trade Show admission.

Three levels of competition skill will be offered.

Nature’s Specialties is offering huge prize money to the Best in Show winners in all three levels! The Games will be broken into four sponsored tournaments and will include the Wire Coated Breed Tournament, Wag‘N Tails Poodle Tournament, Earthbath Sporting Tournament and Geib All Other Purebreds Tournament. In addition to the World Cup Grooming Games, Nature’s Specialities will be awarding one contestant the Best All-Around award!

Jung Kazuaki, 2017 World Cup Grooming Games Champion with Mary Meeks of Nature’s Specialties

Sunday

RESCUE ROUND-UP CONTEST

Photo by Animal Photography

The Rescue Round-Up competition raises awareness and encourages others to get involved with their local rescues. A donation to each Rescue organization will be given for the use of each dog.

Attendees may also donate to any dog to contribute toward the adoption fees. Money raised beyond 50% of the adoption fee will be put into the rescue’s general fund. All participating dogs are available for adoption based on the rules of each shelter.

Trophies and prize money will be awarded to the top three groomings based on judging. The winner of the Round-Up will be invited to attend the Rescue Round-Up Invitational at Groom Expo. But the real winner in this event are the dogs in need of their homes. Be sure to come out and support the competitors as they help these dogs go from rags to riches.

Sara szymanski , 2017 Rescue Round-Up Champion.

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Groom Expo West 2018

Contests Sunday CREATIVE STYLING COMPETITION

For rules, go to groomexpowest.com

Photo by Animal Photography

Andis is sponsoring the Creative Styling Contest with $3,000 in prize money and trophies. “This is a highlight of the Expo, with winners taking home great prize money. People’s Choice winner will be on the cover of Groomer to Groomer magazine,” said Todd Shelly, President of Barkleigh Productions, Inc. Sandi Hartness, 2017 Creative Styling First Place Winner

Prize List

SHOW CLOSE AUCTION

RESCUE ROUND-UP

WORLD CUP GROOMING

GAMES CHAMPION $2,500 BEST ALL-AROUND AWARD! $1,000

CREATIVE STYLING

1st Place 2nd Place 3rd Place People’s Choice

$1,500 $750 $500 $250

1st Place 2nd Place 3rd Place

$1,000* $500* $250*

*Plus Invite to Rescue Roundup Invitational at Groom Expo 2018

A fast-paced auction will be held to sell products donated from booths at the show close. Proceeds go to GroomTeam & rescues.

Sunday • 6 PM

BREED CLASSES LEVEL 3 1st Place

2nd Place

3rd Place

$300 $200 $100

LEVEL 2 1st Place

2nd Place

3rd Place

$100 $50 $25

LEVEL 1 1st Place

2nd Place

3rd Place

Trophy* Trophy* Trophy*

BEST IN GROUP 1st Place $200 2nd Place $150 3rd Place $75 *Plus Barkleigh Gift Certificate

CONTEST TABLES Save an additional 10% off tables used in grooming contests!

These tables will sell out.

To reserve yours before the show: Call Brenda at (800) 525-7387, ext. 272.

GroomExpoWest.com

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F E AT U R IN

OP BY T HE

ST

G GROO M IN G D E

BY SUE MOS W AT S O N & L IS A L EADY

W

AH

L BOOT H

KEEPING ANIMALS HEALTHY, HAPPY & BEAUTIFUL 1.800.PRO.WAHL

www.wahlanimal.com

Location PASADENA CONVENTION CENTER CONVENTION CENTER

300 E. Green Street Pasadena, CA 91101

(626) 795-9311

SHERATON

www.pasadenacenter.com

MAIN ROOM BLOCK:

SHERATON PASADENA

303 East Cordova St. Pasadena, California 91101

(626) 449-4000 (800) 457-7940

* Tell them you are with:

GROOM EXPO WEST

SINGLE/DOUBLE * $224/night TRIPLE $239/night *

Cut Off Date 1/13/18

QUAD $254/night *

Holistic PET GROOMING

* Tell them you are with:

GROOM EXPO WEST THE ART OF

SECOND ROOM BLOCK:

THE WESTIN PASADENA 191 N. Los Robles Ave Pasadena, California 91101

(866) 837-4181

SINGLE/DOUBLE * $194/night TRIPLE $209/night *

Helping

Pets Feel AS GREAT AS THEY LOOK

Transform your grooming practice into one that reduces stress and promotes the feeling of comfort and security for pets, clients and yourself!

QUAD $224/night *

Cut Off Date 1/14/18

AVAILABLE NOW AT

WWW.BARKLEIGHSTORE.COM

GroomExpoWest.com

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FRIDAY

THURSDAY

11:00 AM Registration Opens

Schedule

12–6 PM

Brusher Bather Certificate Program — Teri DiMarino

12–4 PM

Science Of Skin — Dr. Cliff Faver & Suzanne Marchetti

Barkleigh Pet Pro First Aid/CPR Certification

— Jill Pipino

AKC S.A.F.E. Grooming Program — Susan Sholar

A Day with Olga — Olga Zabelinskaya

8 AM

Registration Opens

THURSDAY EVENING 7–9 PM Table Topics: A Groomer’s Roundtable — Khris Berry

Adding Pizzazz to Your Pet Poodle Trims — Mackensie Murphy & Anne Francis

11–12 PM Day Long Programs Part 2 2–3 PM

Day Long Programs Part 3

Terrier Series — Jay Scruggs, Barbara Prueckel, Cat Opson, Lisa Leady

4–5 PM

Day Long Programs Part 4

6 PM

Trade Show Closes

Taking Care of Business — Khris Berry

A Groomer’s Guide to Purebred Dogs — Jennifer Bishop-Jenkins

Jodi’s Tricks of the Trade — Jodi Murphy

Cat Grooming: The Next Frontier — Connie Buchanan

10 AM

Trade Show Opens

8 AM

Registration Opens

6–8 PM

Whose Got Your Back when Reactions, Outbreaks & Injuries Happen? — Dave Campanell

What Products Should I Use? — Dr. Cliff Faver

Dye Work for Clients — Angela Kumpe & Adriane Pope

Japanese Freestyle Grooming — Cat Opson

When Your Client Wants You To Be A Vet — Dr. Cliff Faver

25 Things Every Groomer Should Know — Barb Hoover

10 AM

Trade Show Opens

SATURDAY

Poodle In a German — Jonathan David

FRIDAY EVENING

Putting Personality In Shih Tzu & Mixed Breed Heads Salon Safety: Your Number One Priority — Marco Lalau — Sue Watson Asian Fusion — Jennifer Lee

Faster, Better, Lower Cost Baths with Shampoo

Dispensing Systems — Dan Williams A Petri Dish For Disease — Dr. Cliff Faver

11–12 PM SESSION 2

For the Shear Joy of It — Dara Forleo

Mobile Grooming Tips & Tricks — Angela Kumpe

4–5 PM

SESSION 4 8 Key Things You Must Do Well on Facebook to Grow Your Grooming Business — Heather Heuman

Everyday Temporary Color & Accessories — Angela Kumpe & Adriane Pope

The Hiring & Firing of Both Employees & Customers — Ryan Mulcahy

Keeping Style In a Short Clip on Drop Coats — Lisa Leady

Snap On Tricks — Barbara Prueckel

Gizmos & Gadgets for Groomers — Cheryl Purcell

2–3 PM

Don’t Give It Away! How Much are You Worth an Hour?

— Cheryl Purcell

SESSION 3 Stress–Less Grooming for People & Pets — Linda Easton 6 PM

8 AM

Registration Opens

Personality Plus — Jill Pipino

Trade Show Closes

Reduce Stress, Increase Success — Linda Easton & Dr. Jim Warner

9–10 AM SESSION 5

HV Dryer Tech: Essential Force Drying Facts & Methods

— Dave Campanella

SUNDAY

Going Mobile with Adriane Pope — Adriane Pope

9–10 AM Day Long Programs Part 1

with Trade Show Breaks

9–10 AM SESSION 1

Say This, Not That — Khris Berry

It’s a Snap! Snap–On Combs to Simplify Your Everyday Grooms — Anne Francis

Why Do I Need Insurance? — Linda Nigma

The Timeless Spiral Trim — Dawn Omboy

Big & Beautiful: The Standard Poodle — Jay Scruggs

Perfect Bichon Head — Olga Zabelinskaya

2–3 PM SESSION 7

How Did I End Up Here? I Said I’d Never Groom Cats!

— Connie Buchanan

10 AM

Trade Show Opens

11–12 PM SESSION 6

The New Age Salon: Modern Salon Practices, Design,

Operations — Khris Berry

Scissors 101: Understanding Your Shears — Jonathan David

28

The Stages of Hand Stripping — Jared Lane

Groom Expo West 2018

Groomer Fitness — Ryan Mulcahy

So, You Want to Teach — Dara Forleo

Bichons are Bitchin! — Barbara Prueckel

Springer in a Pet Trim, Tammy’s Way — Tammy Siert

5 PM

Trade Show Closes

6 PM

Show Close Auction

Contests Thursday 6:30 PM 7 PM

Judges Meeting Contestant Meeting

Friday Morning 8 AM 9 AM 12 PM

Wire Coated Breed Tournament Check In Wire Coated Breed Tournament Start Wire Coated Breed Tournament Awards

Friday Afternoon 1 PM 2 PM 5 PM

Geib All Other Purebreds Tournament Check In Geib All Other Purebreds Tournament Start Geib All Other Purebreds Tournament Awards

Saturday Morning 8 AM

9 AM

12 PM

Earthbath Sporting Tournament and Salon Freestyle Tournament Check In Earthbath Sporting Tournament and Salon Freestyle Tournament Start Earthbath Sporting Tournament and Salon Freestyle Tournament Awards

Saturday Afternoon 1 PM 2 PM 5 PM 5:30 PM

Wag’n Tails Poodle Tournament Check In Wag’n Tails Poodle Tournament Start Wag’n Tails Poodle Tournament Awards Best All–Around and Nature’s Specialties Best In Show Awards

Sunday PMS 4665

PMS 329

PMS 4635

PMS BLACK

7:30 AM 8 AM 11:30 AM

Rescue Round-Up Check In Rescue Round-Up Start Rescue Round-Up Awards

Sunday Afternoon 12:30 PM 1 PM 4 PM

Andis Creative Styling Check In Andis Creative Styling Start Andis Creative Styling Presentations and Awards

GroomExpoWest.com

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Get Started Today 800 - 551 - 7627 sales@naturesspecialties.com www.naturesspecialties.com

INTRODUCING THE

BLUEBERRY COLLECTION EXPERIENCE THE AWARD WINNING PAWPIN’ BLUEBERRY ™ SHAMPOO. TOP IT OO WITH THE NEW TOP’N BLUEBERRY ™ CONDITIONER. ADD A PLEASANT FRAGRANCE WITH BLUEBERRY DEW ™ COLOGNE.

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SCREAMIN' BLUEBERRY

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IS A PERFECT TOUCH-UP FOR IN BETWEEN GROOMING, DURING TRAVEL, OR IN-THE-TUB FACIAL SCRUB.

BUY ALL 3 AND GET BLUEBERRY DEW COLOGNE FOR FREE! FREE SHIPPING IN CONTINENTAL USA W/ MINIMUM ORDER!

GROOM EXPO WEST 2018 REGISTRATION One INDIVIDUAL registering per form, please Name (Print Clearly): ___________________________________________ Business: ____________________________________________________ Address: _____________________________________________________ City/State/Zip: ________________________________________________ Email (Print): __________________________________________________ Phone: (____________) _________________________________________ Cell Phone: (____________) _____________________________________

Packages 1

p Do-It-All

– $399

Thursday Events

Brusher Bather Certificate Program Barkleigh Pet Pro First Aid/CPR Certification 12 p Science of Skin 13 p AKC S.A.F.E. Grooming Program 14 p A Day with Olga 11 p

p Fri. & Sat. Basic – $229 Friday & Saturday programs, trade show and viewing of tournaments

15 p

3

p Weekend

Basic – $199

Saturday & Sunday programs, trade show and viewing of tournaments 4

p Trade Show Special – $25 Three-day trade show and viewing of tournaments

Trade Show – $10 per day ($15 at the door)

5

p Fri. 6 p Sat. 7 p Sun. Make Checks Payable to:

Barkleigh Productions, Inc. 970 West Trindle Road Mechanicsburg, Pa 17055 (717) 691-3388 • FAX (717) 691-3381 Email: info@barkleigh.com GEW18

# Register online at www.groomexpowest.com

A La Carte

10 p

Trade show (begins Friday), all events, viewing of tournaments, and seminars Thurs. through Sun. You may go in and out of educational sessions. Some sessions overlap.

2

Check One: p Groomer p Kennel Operator p Retailer p Pet Sitter p Trainer p Vet p Breeder p Owner/Handler p Manufacturer p Online Retailer p Catalog p Pet Owner p Other _____________

Thursday Evening Events

Table Topics: A Groomer’s Roundtable The Stages of Hand Stripping 17 p Adding Pizzazz to Your Pet Poodle Trims 18 p Going Mobile with Adriane Pope

$59 $59 $59 $59

16 p

Friday Events

Terrier Series Taking Care of Business 21 p A Groomer’s Guide to Purebred Dogs 22 p Jodi’s Tricks of the Trade 23 p Cat Grooming: The Next Frontier

$139 $139 $139 $139 $139

19 p 20 p

Friday Evening Events (Free with purchase of Friday program)

Whose Got Your Back: Reactions, Outbreaks, & Injuries What Products Should I Use? 26 p Dye Work for Clients 27 p Japanese Freestyle Grooming 24 p 25 p

$159 $139 $139 $139 $139

$59 $59 $59 $59

Saturday Events 28 p 29 p

Saturday Program Sessions $139 Individual Session (each) # ____ x $45 = $_____________

Sunday Events 30 p 31 p

Sunday Program Sessions $99 Individual Session (each) # ____ x $45 = $ _____________

Programs are 20% higher at the door. Refund Processing Fee – $30

Total: $ ___________ p Check p MC/Visa/Discover/AE

# ____________________________________________________ Exp. Date ____________________________

GroomExpoWest.com

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