Groomer to Groomer April 2016 by Barkleigh Productions

VOL. 35 ED. 4 • APRIL 2016

“THE GROOMING INDUSTRY’S TRADE MAGAZINE!” WWW. GROOMERTOGROOMER .COM

CHOOSING THE RIGHT SCISSORS GROOM EXPO

WEST 2016

REVIEW & RESULTS

Sandy Hartness, winner of the Bass Brush Creative Styling People’s Choice Award at Groom Expo West 2016 Photo by Animal Photography.

FLEAS &

TICKS RISKY

BUSINESS

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Groomer to Groomer • Vol 35 Ed 4 • March 2016

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CONTENTS | APRIL 2016

Behind the Scenes: The 140th Westminster Kennel Club Dog Show

good, better, DEFINING BEST PRACTICES FOR YOUR SALON

by Khris Batts

by Mary Oquendo

PAGE 30

10% OFF

ALSO INSIDE

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Happy Kidneys, Happy Clients

Groomer Stories: Aubrey Bird’s Story

Groom Expo West Review & Results

Rose: Yorkie-Poo

Omboy: Dying to Get a Furever Home 20

Pet Boarding & Daycare Expo West Preview 66

Hosler: Fleas & Ticks: Risky Business

Product News 67

Ask The Grooming Tutor: Adding Dental Services

Classifieds 68

Conner: Choosing the Right Scissors for You 40

Calendar of Events 70

Birkenstock Betty

How to Retain More Clients

WITH AN EMAIL MARKETING CAMPAIGN

by Ali Getz

48 “THE GROOMING INDUSTRY’S TRADE MAGAZINE!” VOL. 35 ED. 4 • APRIL 2016

WWW. GROOMERTOGROOMER .COM

EDITORIAL STAFF EDITOR/PRESIDENT Todd Shelly todd@barkleigh.com ASSISTANT EDITOR Gwen Shelly gwen@barkleigh.com CHIEF OPERATIONS OFFICER Adam Lohr adam@barkleigh.com

MANAGING EDITOR Rebecca Shipman rebecca@barkleigh.com

WEB DESIGNERS Lance Williams lance@barkleigh.com

ART DIRECTOR

Luke Dumberth luke@barkleigh.com

Laura Pennington laura@barkleigh.com

CHOOSING THE RIGHT SCISSORS GROOM EXPO

WEST 2016

REVIEW & RESULTS

FLEAS &

TICKS

RISKY

BUSINESS

DIRECTOR OF SALES & MARKETING James Severs james@barkleigh.com

GRAPHIC DESIGNER Jennifer Barraclough jennifer@barkleigh.com

Sandy Hartness, winner of the Bass Brush Creative Styling People’s Choice Award at Groom Expo West 2016 Photo by Animal Photography.

COLUMNISTS

Teri DiMarino

Dawn Omboy

Mary Oquendo

Kathy Rose

Kathy Hosler

Gary Wilkes

Daryl Conner

ON THE COVER: Sandy Hartness, winner of the Bass Brush Creative Styling People’s Choice Award at Groom Expo West 2016. Photo by Animal Photography.

Copyright April 2016. Groomer to Groomer is published monthly by Barkleigh Productions, Inc, 970 West Trindle Road, Mechanicsburg PA 17055. Postmaster: Send change of address to Groomer to Groomer c/o Barkleigh Productions, Inc., 970 West Trindle Road, Mechanicsburg PA 17055. Annual U.S. subscription rate $25. Outside U.S. $79. year, surface rates. Groomer to Groomer is free to current Barkleigh Productions, Inc. customers. No part of this publication may be reproduced without written permission of the publisher. Editorial offices: 970 West Trindle Road, Mechanicsburg PA 17055. (717) 691–3388 FAX: (717) 691–3381 Email: info@barkleigh.com

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Groomer to Groomer • Vol 35 Ed 4 • March 2016

good, better, DEFINING BEST PRACTICES FOR YOUR SALON E by Khris Batts e

Whether you work alone or in a bustling shop with many groomers, defining Best Practices for your salon will help you have a basic standard on which to build a grooming business.

Groomer to Groomer • Vol 35 Ed 4 • March 2016

est Practices for your salon are defined as a set of guidelines that you practice to complete your services in the highest manner for your clients and their pets. For many groomers, they are already in place yet not written or defined. You may have a certain way you greet your client, a particular way you like to complete a nail trim, or even a preferred style for your pet Bichon heads. These are called Best Practices and every groomer and salon owner should seek to identify their own to help elevate the professionalism in their salon. Whether you work alone or in a bustling shop with many groomers, defining Best Practices for your salon

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will help you have a basic standard on which to build a grooming business. Your clients will appreciate the consistency and uniformity in their pet’s finished grooming. Additionally, when they recommend friends to your salon, they can be assured that their friends will enjoy a similar experience. Identifying Best Practices helps reduce both client turnover and increase client/groomer conversation. One such example is the hot topic of ear-plucking during the grooming process. In recent years, many veterinarians are beginning to suggest that ear hair should be left in a natural state in the ear canal. On the other side, many veterinarians still counsel the hair should be

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defining

Defining and discussing your Best Practices offers you an opportunity to provide your

practices removed and instruct their clients to ask their groomer to complete the service during each grooming appointment. We, as groomers, stand between these opinions. This is an excellent opportunity to define a Best Practice guideline for your own salon. You can use it to educate clients, instruct them to have a conversation with their vet, and proceed as necessary based upon their wishes. In our own salons, we

client with a professional and educated approach to their grooming service. advise clients that the veterinarian community is divided on their recommendation and we do not pluck ears unless instructed by the client or their vet. Therefore, we are meeting the needs of the client, their medical professional, and ultimately the pet. This is how a Best Practices statement works to protect you and offers the opportunity for client education. Defining and discussing your Best Practices offers you an opportunity to provide your client with a professional

and educated approach to their grooming service. You can gather your information and begin to formulate your own Best Practices by discussing your services with other groomers, attending educational seminars, your own experiences, and speaking with other pet service providers. Your individual Best Practices will be as unique as your business and should reflect your desire to offer the client and their pet the best pet grooming experience you can provide. ✂

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Groomer to Groomer • Vol 34 Ed 6 • June 2015

HAPPY

KIDNEYS,

HAPPY CLIENTS A GROOMER’S ROLE IN SPOTTING SIGNS OF KIDNEY DISEASE E by Jane Harrell e E Photos By IDEXX Laboratories e

id you know that more than 1 in 3 cats1 and 1 in 10 dogs2 will be impacted by kidney disease in their lifetimes? Recent studies suggest numbers might be even higher, with more than half of cats over 15 years old being afflicted.3 So, what does this mean for groomers? It’s another opportunity for you to add value to your clients and keep them coming back for the high-quality care and compassion you provide. LOOK OUT FOR SIGNS OF TROUBLE NOSE TO TAIL As groomers, you give pets a thorough once-over. Subtle signs of

trouble may be more obvious to you, whereas small changes may be harder for your clients to notice since they see their pet every day. Be sure to keep an eye out for the following. If you spot any of these signs, let your client know, as a trip to the vet might be called for to test for things like kidney disease, thyroid disorders, and diabetes. SKIN ELASTICITY, DRY GUMS & DEHYDRATION Dehydration can be a sign of moderate to severe kidney disease. It can also make existing kidney disease worse in both dogs and cats. Common signs of dehydration to

watch for include: • Reduced Skin Elasticity: the skin doesn’t “snap back” into place as fast as it should when gently pulled. • Dry Gums: you might notice the lip sticking to the gums when you check the teeth. COAT LUSTRE & CLEANLINESS More so in cats than dogs, you might notice an unkempt appearance. As kidney disease worsens, cats will often have trouble keeping up with regular grooming. Any cat whose grooming habits have changed significantly should be seen by a vet to rule out issues like dental disease, kidney problems and more.

Lulich JP, Osborne CA, O’Brien TD, Polzin DJ. Feline renal failure: questions, answers, questions. Compend Contin Educ Pract Vet. 1992;14(2):127–153

Brown SA. Renal dysfunction in small animals. The Merck Veterinary Manual website. www.merckmanuals.com/vet/urinary_system/noninfectious_diseases_of_the_ urinary_system_in_small_animals/renal_dysfunction_in_small_animals.html. Updated October 2013. Accessed February 12, 2016. 3 Marino CL, Lascelles BD, Vaden SL, Gruen ME, Marks SL. The prevalence and classification of chronic kidney disease in cats randomly selected from four age groups and in cats recruited for degenerative joint disease studies. J Feline Med Surg. 2014;16(6):465–472.

Groomer to Groomer • Vol 35 Ed 4 • March 2016

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Groomer to Groomer • Vol 35 Ed 4 • March 2016

SALIVA STAINS & URINE SCALDING According to Celeste Clements, DVM, DACVIM, the increased thirst and urination associated with chronic kidney disease in dogs and cats may unmask signs of urinary incontinence, especially in female dogs, or pets with lower urinary issues. This could show up during your nose-to-tail assessment as: • Over-grooming of the perineal (rectogenital) or preputial area • Saliva stains in the areas • Urine scalding around the areas OVERGROOMING & BROKEN HAIRS Pets who are experiencing discomfort around their kidneys or bladder may begin over-grooming and breaking off fur in the areas of discomfort. Of course, your clients might not understand the possible

connection right away. Gently help your clients understand the relationship and recommend a vet visit if you notice these signs. CONSTIPATION & MATTED FECES Hair matted with feces around the anus and perineum can be a sign of many things, including unhealthy kidneys. The root goes back to dehydration – as pets become dehydrated, they may also become constipated or produce more “pasty” feces that cling to the fur. This one’s easiest to see in long-haired dogs and cats, but it can impact any dog or cat. SUDDEN OR PROLONGED WEIGHT LOSS With some pets, a trip to the groomer happens much more often than a trip to the vet. Similarly, some

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pets may have extreme coats that hide weight loss from your clients. (This goes for weight gain, too!) If you notice that one of your regulars is starting to feel a little more boney than usual, speak up. While Fluffy may just be on a diet, your clients will appreciate that you noticed, and if no diet, a trip to the vet may be in order. CHANGES IN VISION Has one of your trickiest clients gotten less accurate in their nips or swats? Check out their eyes (carefully) as you groom around their face and let their owner know if you notice any changes. Funny-looking red eyes or dilated pupils could be a sign of hypertension caused by kidney disease. WHAT IS KIDNEY DISEASE Kidney disease can be caused

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by an array of conditions, and the success of treatment depends on a number of factors. In general, two types of kidney disease are common in pets:

Recognizing, identifying and (hopefully) treating the underlying cause of kidney disease as early as possible gives pets the best chance at happy, long lives.

1) CHRONIC KIDNEY DISEASE (CKD) CKD is more likely to be the type of kidney disease that you might see signs of during your nose-totail assessment. Defined by a slow decline of kidney function, CKD can be notoriously hard to spot. However, if you notice signs, it may help in catching CKD as early as possible to give pet parents and their veterinarians the best shot at slowing or stopping the decline 2) ACUTE KIDNEY DISEASE Acute kidney disease moves much faster and is more likely to

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Groomer to Groomer • Vol 35 Ed 4 • March 2016

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be noticed by your client. Typically caused by a sudden or acute injury to the kidneys, this form usually means a sick pet who may have stopped producing urine altogether and needs emergency treatment. HOW CAN WE HELP CLIENTS? Recognizing, identifying and (hopefully) treating the underlying cause of kidney disease as early as possible gives pets the best chance at happy, long lives. During your nose-to-tail assessment, be sure to help your clients understand how external things you see might flag internal issues, like kidney disease, that require a trip to the vet. By discussing this with your clients and pointing out concerning signs, you are helping them take the best care of their pets and will likely keep them coming back for years of special attention. ✂ As Editor-in-Chief of Pet Health Network and Head of Pet Owner Communication for IDEXX Laboratories, Inc, Jane Harrell works to help pets and those who love them stay together. Jane’s worked with leading brands for over 14 years to make a difference for pets through education, advocacy and marketing. IDEXX is a leader in pet healthcare innovation, serving veterinarians around the world with a range of diagnostic and information technologybased products and services to help them provide advanced medical care, improve staff efficiency and build more economically successful practices. Headquartered in Maine, IDEXX offers products to customers in more than 175 countries.

2016

Groom Expo West, the world’s second largest grooming show (behind only its sister show, Groom Expo in Hershey, PA), was held February 4-7 at the Pasadena Convention Center. The show featured an all-star speaker line-up, a huge selection of products from grooming industry vendors and GroomTeam USA sanctioned contests. In addition, the Groomer to Groomer Rescue Roundup competition showcasing adoptable dogs and the Bass Brush Creative Grooming Contests were also featured. ✂

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Groomer to Groomer • Vol 35 Ed 4 • March 2016

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GEW 2016 Contest Results

BEST IN SHOW BEST IN SHOW WINNER TERUKO MILLER WITH MARY MEEKS OF NATURE’S SPECIALTIES

BEST ALL AROUND

CREATIVE STYLING PEOPLE’S CHOICE

BEST ALL AROUND WINNER ANN MARTIN WITH CANDY CROSS OF NESTLE PURINA

WINNING ENTRY BY SANDY HARTNESS

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Groomer to Groomer • Vol 35 Ed 4 • March 2016

Photos by Animal Photography

GEW 2016 Contest Results SPONSORED BY

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RESCUE ROUND-UP FIRST PLACE WINNER AELI CHOEN

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RESCUE ROUND-UP SECOND PLACE WINNER HYUK HWAN KWON

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oday we were not too busy at the salon to play with some dogs who are fortunate enough to be temporarily housed at one of my favorite no kill shelters. A volunteer brought these two by to get a bath and a touch of color before they were off to an adoption event. I decided on simple designs that would get these two noticed and draw more people to the adoption event. One of the dogs is an older bully breed and the other a young and spunky mix with a short coat. On the younger dog I chose to do a colorful design that I hand painted on. And for the bully, I did a simpler paw print design using sponge stamps. I will share both

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techniques with you as they can easily be repeated in a short time in either a salon setting or a mobile as well. Fig 1) First begin by covering your grooming table for protection against spilled coloring product. As you can see in the picture, it is waterproof on the back and will keep dyes off your table top. Fig 2) For the younger mixed breed, I carded out any excess soft undercoat and then used a paintbrush to dab on random spots of one color up the front leg, continuing over the back and down the back leg on the opposite side from where I began. Fig 3) Then I added a second color to the spots to make it a bit more dramatic. Fig 4) I then finished it off with black outlines to really make the whole

FIG. 2

FIG. 1

FIG. 3

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FIG. 5

FIG. 6

FIG. 8

FIG. 7

thing pop and to resemble a funky sort of animal print. Fig 5) On the bully breed, I decided on paw prints just done randomly on his coat. I used different sized foam stamps to create the shape. Simply dip the stamp into the dye and press it onto the smooth coat. Fig 6) I am showing you on paper because we did it so quickly in the shop that I wasn’t able to get good photos. Stamp the coat 3 times, overlapping to create the paw pad. Fig 7) Then use a smaller foam stamp to create the toes. Let the dye sit on the dogs for about 25 minutes then bath thoroughly. Fig 8) The results are traffic stopping and will help bring people in to see these beautiful souls who are looking for their furever homes. Making the World more Colorful, one dog at a time... Queen of Color

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Groomer to Groomer • Vol 35 Ed 4 • April 2016

FLEAS&

TICKS RISKY

BUSINESS C

E by Kathy Hosler e MY

CMY

FLEAS Some people think that if their pet has fleas or ticks - it’s no big deal - but they are wrong, maybe dead wrong. Fleas and ticks may carry diseases that can sicken or even cause death in both pets and

humans. That’s one reason that more and more grooming establishments require that their client’s pets must be on flea and tick preventatives. It seems like fleas have been around forever. Fossilized fleas have been found, so you know that they are pretty good at surviving - and at causing widespread devastation. In the 14th century, more than one fourth of the European population died of the ‘black plague’, a disease that was carried and spread by fleas. Epidemics have occurred in many other areas of the world since then, and it is estimated that the plague has killed more people than have died in all the wars in history.

Groomer to Groomer • Vol 35 Ed 4 • March 2016

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t’s a rare groomer indeed who has never had to deal with fleas or ticks. For most of us, finding fleas and ticks on a client’s pet is an all too common occurrence. Unfortunately, many pet parents seem oblivious to the fact that their pets need protection from these nasty blood-sucking, diseasecarrying creatures.

Even today, a few cases of the Bubonic Plague occur every year in the United States. Another serious disease that is transmitted by fleas is Murine Typhus. Flea or tick bites can transmit the Bartonella parasite that can infect dogs, cats, humans, and rodents. It causes Cat Scratch Fever in humans. Scratching pets are the source of a lot of headaches for groomers, especially if the owner denies that their pet could have fleas. Usually you can find fleas or flea dirt on the pet and that will confirm that fleas are the culprit - and the source of their itching. Although it is not a disease, flea

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Groomer to Groomer • Vol 34 Ed 5 • May 2015

Most groomers have had a flea bite or two and know just how painful and itchy even one bite can be. bite allergy dermatitis can cause a pet to experience intense itching, inflamed raw skin, and hair loss. Most groomers have had a flea bite or two and know just how painful and itchy even one bite can be. It’s easy to understand why pets infested with fleas can scratch, lick, and bite themselves non-stop. In a pet that is truly allergic to flea bites, even a single flea bite may trigger intense and prolonged itching and biting, and yet - you may never see any evidence of the flea. Hot spots and lick granulomas can be the

Groomer to Groomer • Vol 35 Ed 4 • March 2016

result of a pet’s constant licking and chewing. Another parasite that can be transmitted by fleas is the tapeworm. This doesn’t happen by the flea biting the pet - but rather by the pet ingesting the flea when the pet is biting or licking itself. Pets that have tapeworms sometimes drag their bottoms. Dried tapeworm segments that resemble grains of rice may be found in the hair around the pet’s anus. Often fresh tapeworm segments can be observed crawling out of the anus. Heads up groomers...people can

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also get tapeworms! If all of this information about the problems fleas can cause doesn’t scare you - here’s the lowdown on some of the things that ticks can transmit. TICKS These gruesome pests can transmit disease causing bacteria, virus, parasitic worms, fungi, and protozoa. Toxins released by ticks can also cause tick paralysis. Lyme Disease is one of the most frequently diagnosed and wellknown tick-borne diseases in dogs.

Humans can also get Lyme Disease if they are bitten by an infected tick. It’s often identified by a ‘bull’s-eye’ rash that develops around the site of the bite. Another tick-borne disease, Rocky Mountain Spotted Fever, is not confined to the Rocky Mountain region. It has been found in almost all of the continental United States. Anaplasmosis, Ehrichiosis, Babesiosis, and also Meningoencephalitis are potentially serious diseases that can be acquired by the bite of a tick. Dogs can be infected with Canine Hepatozoonosis if they ingest an infected tick. Impress on your clients the importance of carefully inspecting their pets for ticks daily. When you find a tick on a pet (or human) quick and proper tick removal is

Groomer to Groomer • Vol 35 Ed 4 • March 2016

very important. Use a tool made specifically for removing ticks. If one is not available, a pair of tweezers will work. Grasp the tick where it is attached to the skin, then carefully pull it out. Make sure that you have extracted the entire tick, then cleanse the site. Do not use a hot match, fingernail polish, or alcohol as a method of removal. Do not crush the tick, place it in a sealed bag and then put it in the trash. Who could imagine that something so small as a flea or a tick could cause so much death and destruction? And, did you ever think that your health and life could be in jeopardy because of these nasty creatures? If you haven’t already done so, it’s time for you to educate your clients about how dangerous fleas

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and ticks can be. Most of them will be astounded to learn about all of the diseases that can be transmitted to pets and to their family. Provide them with handouts like the Barkleigh Pet Series brochures, GroomOGrams, or even make your own client newsletter. Display a poster about the importance of flea and tick prevention. And, even though you are not a veterinarian, you could highlight a ‘disease of the month’ under the poster to reinforce the seriousness of these parasitic creatures. Stock your retail area with a full line of tick and flea products and preventatives. Make sure that you have products that effectively treat the pets, home, and outdoor premises. Not every flea or tick that bites a pet or human will infect them with a disease - but even one bite is one too many. Don’t risk it! ✂

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Behind the Scenes:

The 140th Westminster Kennel Club Dog Show

E by Mary Oquendo e

remember the first time I went to the Westminster Kennel Club Dog Show. I was a baby groomer and the school took us on a field trip. I was absolutely floored by the grooming. And I had never seen so many well-behaved dogs at one time. That is until the min pins entered the ring. It was, in two words, awe inspiring. I think the only thing that could top attending Westminster would be to be invited as an entry. I am not a breeder, nor do I have any plans to do so, but a good friend of mine, Leah Shirokoff is and she graciously allowed me to shadow her

and Grand Champion Parson Russell Terrier, Gaitway He’s Finnomenal (AKA Finn.) Leah’s interest in grooming was piqued as a teenager reading the mystery book Green Poodles and realized it was possible to earn a living in the pet industry. Then, a high school English teacher mentioned his wife owned a Poodle kennel. A 17-year-old Leah convinced this breeder to let her show one of their Poodles and has not looked back since. Leah learned to breed and show before she was out of high school. By 19, she was co-owner of a grooming shop. On her own, Leah showed and

Groomer to Groomer • Vol 35 Ed 4 • March 2016

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bred Poodles, then added Black and Tan Coonhounds, Irish Setters, and Brittanys. Leah currently breeds and shows Parson Russell Terriers. The love of her life is Finn. What does it take to get invited to the 140th Westminster Kennel Club Dog Show? Finn was qualified for entry as he is a Champion. Grand Champion is simply icing on the cake. Leah has spent many weekends at dog shows where Finn was evaluated on a point system according to breed standard. When he acquired enough points, Finn finished his championship.

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Groomer to Groomer • Vol 35 Ed 4 • March 2016

However, it is very important to follow the rules to the letter when mailing your application, as it does not take much to scratch an entry.

Leah has spent many weekends at dog shows where Finn was evaluated on a point system according to breed standard. When he acquired enough points, Finn finished his championship.

How did Leah know Finn was the one? Like many good breeders, Leah puts her heart and soul into her program. It’s more than choosing a good looking dog and bitch. There is health testing and extensive knowledge of the breed. When the pups are about 8 weeks of age, the evaluation process begins. Some are chosen for pet homes, while others are designated for show and future breeding. Just like Indiana Jones and the Last Crusade, they hope to choose wisely. Making sure Finn does well and is comfortable in the show ring involves lots of socialization, practice classes

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Making sure Finn does well and is comfortable in the show ring involves lots of socialization, practice classes with training, exposure to shows, and ensuring that Finn enjoys his time in the show ring. with training, exposure to shows, and ensuring that Finn enjoys his time in the show ring. Finn’s coat must be perfect. His pre-grooming and the day of show bath include last minute combing, scissoring, and stripping. What does Finn do for fun? Finn loves dog shows. He wouldn’t show well if he didn’t. A dog’s show career can average between 1 to 6 years, depending if they are just going for a championship, or being “specialed”. Specialed involves going for more wins and increasing breed

point statistics, which lengthens their time being shown. Finn lives in the mountains of CA. In addition to being a lap dog, Finn passes his time with other Parson Russell Terriers and a Brittany hunting various wildlife that dare show up in his fenced yard. Finn is not just a pretty face. He excels at the job he was bred for. Finn is one leg away from a Barn Hunt Title. So how did Finn pass the time at Westminster? He arrived by plane and is small

enough to fit under the seat. Leah packed his favorite ball. Westminster is much larger and louder than most shows. In addition to burning off some excess energy, the ball has the smells of home. It is his comfort item. Leah and Finn arrived late on Saturday and missed the Meet the Breeds festivities. They did, however, participate in the Take Your Dog To Brunch to benefit the AKC Humane Fund. This worthwhile fund offers financial assistance to women’s shelters so that they can accept pets. Too many women do not leave

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abusive relationships because their local shelters are unable to accept their pets. To learn more, visit www.akchumanefund.org. Leah enjoyed a lovely brunch and Finn received an awesome swag bag of goodies. The night before, Finn was bathed, along with some minor tidy up as the breed standard calls for a natural, working field coat. On Tuesday morning, we took the shuttle to Pier 92. Pier 94 was for the larger dogs. We shared our ride with a Miniature Schnauzer, Standard Schnauzer, Giant Schnauzer, Golden Retriever, two Siberian Huskies, two Labrador Retrievers, a Cane Corso, and two Australian Terriers. Oh, and their people as well. Finn was shown at 9am in Ring 2 where he went Select

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and has the pretty ribbon to take home with him. I would like to thank Leah for allowing me the opportunity to be behind the scenes with Finn. It was fun watching the skill and technique of the groomers and Lisa Leady still managed to teach me something new! Thanks Lisa. I marveled over how well behaved the other breeds were. That is, except the min pins. They were still naughty. It was, in two words, awe inspiring. ✂

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GROOMING TUTOR by Michell Evans

SERVICES “

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Hi Michell. I am considering asking my boss to add a teeth brushing service so that I can improve my income. I would like to feel confident that the service I am providing is healthy for the dogs and worth charging for. Do you have any suggestions? ELIZABETH M.

Canine Tartar

Groomer to Groomer • Vol 35 Ed 4 • March 2016

here are many add-on services that can improve the dog’s oral health and your income! Some salons offer a service as basic as a minty mouth spray and a dental chew sold as a “breath freshening treatment”. Others have a business arrangement with an anesthesia-free teeth cleaning company to see patients periodically at the salon and some offer tooth scaling. These are just a few examples. There are many options. Know your laws. Some states and countries do not allow tooth

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scaling. Do not use human tooth paste because dogs do not spit, and human toothpaste is not edible. Remember that you are not providing a service that replaces veterinary care. With even the best tools, products and skills, issues with the dog’s enamel, tarter buildup under the gum line, periodontal disease, broken teeth and abscessed teeth, to name a few, must betreated by a veterinarian. The owner needs to be especially diligent about having the dog’s mouth examined thoroughly at all veterinary visits.

Your oral hygiene services may actually help to mask a problem. Educate yourself on canine oral anatomy. Learn how to recognize loose teeth, abscessed teeth, mouth tumors and periodontal disease. Please know how many teeth there are and what they are called. If you search the internet for “chart of dog teeth” there are many to print out and study. Consider offering a dental report card with a chart of the teeth. Barkleigh offers Pet Dental Kards complete with a dental chart and space for the pet’s dental history and comments. This way you can circle the effected tooth, teeth, or area. The owner might use that to inform the veterinarian of potential problems. Try to foster a good working relationship with the local veterinarians. We all want to have healthy companions. Know that there are viruses that can be transmitted orally from dog to dog. Be sure to disinfect all tools and your hands between dogs. Canine Oral Papilloma Virus, more commonly referred to as dog warts,

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These warts often have a fleshy, cauliflower-like appearance and can be transmitted on your hands and tools as well as bowls and dog toys. is one that can be transmitted orally. These warts often have a fleshy, cauliflower-like appearance and can be transmitted on your hands and tools as well as bowls and dog toys. If the dog has an obvious case you can reject it in the lobby. If you do not discover the virus until you are already working in the mouth, be sure to disinfect everything and inform the owner.

In this case you may only find one or two warts. Dog Flu and Bordetella are transmitted through the air but also from infected objects, such as tooth brushes. There are a wide variety of tools and products to choose from. You can choose anything from liver flavored toothpaste and a piece of gauze wrapped around your finger to ultrasonic teeth cleaning machines.

An internet search for “dog dental care products” finds over fifty options. Choosing a product or product line to start your service is important. The client needs to understand what they are paying for. Product lines that offer pamphlets add legitimacy to your service and can be informative. Try to choose a product line that offers follow-up home care and sell it to the client

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for added revenue! Examples of follow-up home care might be a daily anti-bacterial spray to freshen breath and help periodontal disease and/or dental chews. Developing the skills to work in a dog’s mouth takes time and practice just like every other aspect of grooming that you have conquered so far. Brushing the outsides of the teeth is not so hard with the exception of the bottom molars. The inside takes a bit more practice and dog training. The good news is that the insides of the teeth tend to stay cleaner naturally. But this does not mean they can be ignored; just that they are typically less work to

maintain. Try rolling up a wash-rag or hand towel, and let them bite on one side while you work on the other. When deciding what to charge, consider what you currently charge per hour for grooming. Make sure that you are making more or at least the same amount as you do for any other aspect of grooming. You will regret undercharging for the service. No one gains from an add-on service that actually pays less than simply grooming the dog. Choose the time you are willing and able to spend on the service and charge accordingly. Also remember to account for supplies and education when choosing your price.

The good news is Elizabeth, no matter what service you choose, the oral exam alone, is worth charging for! Any information about oral health is valuable to the owners of our clients! ✂ Michell is a multi-Best-In-Show and BestAll-Around groomer. She is the recipient of many Barkleigh Honors Awards. She is a Silver and Gold medalist for GroomTeam USA. She is the winner of Show Dog Groomer of the Year. She is an educator for Andis Clipper Company. She has been teaching as The Grooming Tutor since 2000. And she grooms to make a living, just like you. Please send questions to michell@groomingtutor.com

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Groomer to Groomer • Vol 35 Ed 4 • March 2016

GROOMING

MATTERS by Daryl Conner

CHOOSING THE RIGHT

FOR

ecent conversations where groomers gather to share their thoughts found me reading about how frustrated stylists can be with pet owners who do not understand our work. It made me think about other service providers who must sometimes find their customers to be vexing. Then it occurred to me that I bet the folks that sharpen our scissors can find we groomers a bit annoying. For instance, I work my scissors hard and probably do not maintain them the way I should. Then I send them off to be sharpened and adjusted, expecting them to be returned to me good as new. And it better not be too expensive!

The parallel between pet owners that bring us dirty, matted pets, with coats that have not been properly cared for and expecting magic at a reasonable price was not lost on me. I also know, from talking to groomers over the span of my career, that many of us don’t really have a clue how to buy scissors. What kinds work best for what jobs? What is the difference between styles, shapes, shanks and metal types? I called my friend Randy Lowe at Precision Sharp (Mt. Wolf, PA). I asked him, “What kind of scissors are ‘must haves’ for groomers?” He said, “For a great basic scissor, the ‘must have’ is a wide blade, Filipino, ‘88’ style. These are for bulk work, cutting through

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mats, removing a lot of hair fast. They are strong, because of the wide blade. The blades are serrated on one side, and both edges are beveled. One edge is micro serrated. The serrations grab on to the hair and hold it in place while the groomer cuts. If you could only have one shear, this one can do it all.” But what about those serrations? I have had cases, in the past, where I sent my serrated edge shears off to be sharpened by the local guy who also did lawn mower blades, and the scissors came back with the serrations removed. Randy says, “The correct term for what happened there is that your scissors received an incorrect surface finish. Groomers should ask their

sharpener if they know how to put a serrated edge on the shear and if they know what a micro serration is. Serrations are coarser, micro serrations are finer. These are all about the ability to hold hair, to keep it from bending or slipping as you cut.” I learned my lesson the hard way. A sharpener that is not familiar with working on grooming shears can ruin an expensive pair of scissors. Next I asked, “What about convex blades? I see so many scissors advertised that have this style blade.” Randy said, “Groomers love convex blades. They are razor sharp, and cut very smoothly. The problem is that very fine, sharp edge does not last. It gets dull very quickly. Think about the edge on a razor blade. When it is new, is it super sharp. But it does not keep that sharp edge long after being used,

I learned my lesson the hard way. A sharpener that is not familiar with working on grooming shears can ruin an expensive pair of scissors. and has to be replaced often.” The same is true with the sharp, un-serrated edge of the convex shear. It is especially vulnerable to dirty coats. “Use your convex edge on a clean coat, as a finish shear,” Randy advises. How about thinning shears? Randy says the premise of a “must have” is the same. “For a general work horse, I’d suggest a German style 42-46 tooth thinner with a beveled edge. Use this thinner for 80% of the work, then switch to a Japanese style

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convex edge thinner for finish work. This will prolong the cutting edge of the convex shear.” Metal types confuse me. Randy kindly explained, “There are two basic types of metal in grooming shears. 420 stainless steel is a bit softer, and more flexible. They are made this way on purpose, and you will find this type of metal mostly in the German style shear with a beveled edge. 440c is a stainless steel alloy with carbon. This is a harder metal and is used often in

Groomer to Groomer • Vol 35 Ed 4 • March 2016

Having shears fit to your individual hand is one great reason to go to trade shows. A good scissor vendor will help you find the best shear for the job, as well as one that will fit your hand.

shears with a convex style blade.” Here is something else that is confusing; when shopping for scissors you will find the prices are all over the map. Some of my favorite scissors were purchased for less than $100, but I also have some very nice shears that cost $400 or more. Carol Visser, grooming industry expert and owner of Two Canines Pet Services, (Montville, ME) said, “Cost is not always a good indicator of a shear’s value or its value to you.” Scissors are tools, and individual preference will vary from groomer to groomer. Part of that preference will be how the shears fit in your hand. Sharpener Stephen Toth, (Shear Mobility, North Tonowanda, NY) says, “The biggest problem I see is improperly fitting shears. This causes so many problems. I tell

groomers all the time, ‘The good Lord has made us all different, just because your friend likes a certain shear doesn’t mean it will work for you.’ So many groomers think they need to buy a real expensive shear, but that is not the case at all. You can buy a $30 shear, have it fitted properly, and have the proper tension and you will do just fine.” Having shears fit to your individual hand is one great reason to go to trade shows. A good scissor vendor will help you find the best shear for the job, as well as one that will fit your hand. If your hands are small, chances are good that a shear with a short shank will fit you better than one with a more traditional, long shank. Weight and balance come into play when choosing shears, too, and that is why a knowledgeable

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shears several times, then gently wipe the blade to remove any excess oil. Keeping your shears clean, oiled, and properly stored will help prolong the time between visits with your sharpener, and, hopefully, make that indispensible service provider feel kindly about you when they receive your tools in for sharpening. ✂

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vendor is invaluable when shopping for this important tool. Chris Bear Anthony, a representative for Evolution Shears, (Murrells Inlet, SC) said, “The theory behind our shears, which have either single or double swivel holes, is that shears should fit your hand. One size does not fit all. Our shears are designed so that they can be adjusted to give a custom fit to your hand. This creates a more natural movement as you are scissoring, and keeps your hand and wrist in a neutral position.” Shears should be stored carefully when not being used. Ideally, they should be tucked into a leather holder that will keep them dry and safe. They should also be oiled after being used each day, with oil made for scissors. Place a drop or two where the blades meet, open and close the

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How to Retain More Clients With An

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t takes more than great service to retain clients in today’s competitive pet grooming industry. More than ever, it’s important to build credibility and trust with your own client base so they know that not only are you a grooming expert, but that you care about your customers, too. Email Marketing Campaigns are the easiest ways to keep your business in front of your customers and ensure they continue to use your services rather than a competitor’s. Email marketing is a fast and cost effective way to keep in touch with your clients and remind them why you’re the best choice to keep their pet healthy and looking great. Sending

Groomer to Groomer • Vol 35 Ed 4 • March 2016

a monthly newsletter to your clients keeps your business “top of mind,” so that the next time their pet needs a haircut, you’re the first company that pops into their head. Here are a few things you’ll need to get started with Email Marketing for your business. Start with Your Email List To send out an email newsletter to your clients, you will of course need their email addresses. Include a link to sign up for your newsletter on your website, social media page, or even your email signature. If you have a business location, set up a sign up sheet at your reception desk so that all of your clients can stay up to date on

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the latest from your company. Find an Email Marketing Provider (No, Not Outlook!) In order to send out customized newsletters each month to a large number of people, you’ll need to find an Email Marketing provider. Make sure you go with someone who knows the pet grooming industry well. They’ll likely be providing content for your emails (Hint: See the next section), so you need to be confident that they know what they’re talking about as it pertains to the pet grooming industry. After all, the newsletters will be coming from your name and business, and you want to show your customers that you’re a leading expert!

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If you’re planning on writing your own content, it’s important to understand what makes an email “clickable.” After all, there’s no point in sending out an email every month if no one is taking the time to open and read it.

Have a Balanced Content Plan The provider you select should be able to provide you with great custom content to keep your clients reading, but if you choose to provide your own content, there are a few things to keep in mind. We try to stick to the “90/10 rule,” where 90% of the information you present is educational and only 10% promotional. Yes, your newsletter should “sell” your company and services, but it should first and foremost remind your client base why they’ve chosen you in the past. Provide them with interesting and educational

content to help build your credibility and develop even more trust with your customers.

Groomer to Groomer • Vol 35 Ed 4 • March 2016

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Write Engaging Content You’ve compiled an email list of your clients, you’ve found a reputable provider who knows the pet grooming industry well, now it’s time to create content. If you’re planning on writing your own content, it’s important to understand what makes an email “clickable.” After all, there’s no point in sending out an email every month if no one is taking the time to open and

read it. Make sure your emails aren’t getting lost among advertisements and spam messages with some of our content suggestions below. Don’t cut and paste rehashed “old news.” Be seasonal and make it personal. Trust us – it works best. As we mentioned, the main goal of your newsletter should be to educate your customers. A great and entertaining way to do this is to include a few quick and easy tips that you would want your friends and family to know about proper grooming techniques, pet healthcare,

etc. Things like: • How Often To Brush Your Dog: Brushing your dog every few days will help to detangle their coat, distribute natural oils, and remove dead skin and hair. It’s also a great opportunity to spend some quality time with your pooch. • Fear Of Baths : If your dog isn’t a fan of the bathtub, don’t force it. Gradually get them used to it by first introducing them to the bathroom, then the bathtub, then finally adding water once they are comfortable. It never hurts to include a coupon or special offer to all of your loyal customers who have taken the time to open and read your email newsletter. This is a great place to include that “10% promotional” content we mentioned earlier. Try something like: “Call us today to schedule your

furry friend’s next grooming session. Mention this email when you call and we’ll include a free dental cleaning.” Email Marketing is the easiest way to reach your entire client base in a matter of seconds. Think of all the emails you send out every month to your friends, family, clients, etc. Shouldn’t one of those emails be specifically focused on growing your business? If you’re not utilizing Email Marketing, you’re missing out on an affordable and effective way to retain your clients. ✂ Ali Getz is the Email Marketing Consultant for Market Hardware, Inc., which helps pet care professionals compete on the Internet. For more information, visit markethardware.com, email Ali at agetz@markethardware. com or call 888-381-6925.

It never hurts to include a coupon or special offer to all of your loyal customers who have taken the time to open and read your email newsletter. This is a great place to include that “10% promotional” content we mentioned earlier. Help your clients with problem urination, house training, destruction, aggression and more!

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Groomer to Groomer • Vol 35 Ed 4 • March 2016

BIRKENSTOCK

BETTY E by Emily Rupe e

n particular mornings, the sun beams, a choir of birds serenade, and my soul is full of boundless optimism and goodwill toward my fellow

earthly inhabitants. Then there are those mornings. Those mornings, which more often than not, fall on Saturdays. Mornings where I emerge already depleted over a work week

Groomer to Groomer • Vol 35 Ed 4 • March 2016

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and just pray to get through this last day as smoothly as possible. And of course in this less than Zen state, the universe in all its humorous glory, decides to test my verbal fortitude. Birkenstock Betty is one of these epic tests in character and compassion. Now, I’m all about new age, holistic healing, and am a practicing Buddhist. Although, I’m by no means enlightened; I attempt to live with gratitude and patience as much as possible. So when Betty first strolled into the shop, I was not judgmental whatsoever. Without waiting for personal boundaries to lower or familiarity to set in, she instantly issued speeches on her spiritual nature, holistic demands, and her ability to speak to her animals. One of which is a Ritalin Bichon, whom apparently with her high pitched chimpanzee like speech forgets to tell her mother to brush her. Initially, while as a shop we might

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Groomer to Groomer • Vol 35 Ed 4 • March 2016

In the years we’ve groomed her white monkey, I have not once heard a positive word, thankful blessing, or any cognizance that perhaps, just perhaps there are others in this universe that suffer just as much if not more than herself. not all prescribe to the same outlooks, we assumed that at least we would have the pleasure of a gentle soul that embodied the love and gratitude that the majority of new agers embrace. It didn’t take long until the desperate need for holy water, sage, and all manner of negativity banishment became apparent. Without fail, this self-proclaimed Sage enters with the most negative, hateful aura about her. Perhaps mentally purging the numerous

times we catered to her whims, she either harps on one of our perceived shortcomings or goes into a personal tirade about the many injustices she has fallen privy too. Her step daughter is a horrid, nasty, witch that she continually must “impart” lessons to. Thus, by her own grace and divine providence is allowed to exist, and yet wonders why the teenager is pleading to live with her biological mother. As if she has not been burdened enough by her blended family, her

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health has garnered some issues and finances are not always to her likings. In the years we’ve groomed her white monkey, I have not once heard a positive word, thankful blessing, or any cognizance that perhaps, just perhaps there are others in this universe that suffer just as much if not more than herself. On one of THOSE mornings, of course a Saturday, she once again reinforced the narcissistic nature of her persona. Thirty minutes prior to “official” opening (we get there early to set up and prepare) she hurriedly rushes in with her full crew of dogs; a white monkey, an unaltered possessed Schnauzer, and an arthritic but dear Dachshund. In typical fashion, the monkey has kept its mouth shut about its coat upkeep and is a matted mess. Before I could even issue a pleasant, although superficial greeting, Birkenstock Betty spouts off about how we dare not shave her chimp. Money is not an issue and we shall follow her wishes at any expense. Trying to be good little Buddhist, I took a few deep breaths through a tense smile and found my happy place. A happy, tranquil place, that of course was far away from the black hole of negativity that stood before me. Then just when, mentally, I was hearing the birds sing and feeding my koi, she jolts me back with another “inquiry.” “My children aren’t going to have to be here all day, am I right? Because, last time they were here far too long, and on this day I have a

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Groomer to Groomer • Vol 35 Ed 4 • March 2016

Not trusting that our responsibility for any late departure was evaded, we then texted Betty to forfeit any possibility of liability. And then we sat and waited and watched. hair appointment and must chauffer someone to the airport.” Now granted I am aging, but I am by no means senile and clearly remember the last time we had the pleasure of rendering her grooming services. Yes, the crew stayed longer than planned, but due in great part to the monkey needing ample dematting and her inability to return to claim them. Despite my vivid recollection of the previous visit, I merely smiled and assured her they would all three be ready before lunchtime. Then as an extra reassurance, I promised to call

the moment she could pick them up, so that she could go about her burden laden, stressful day, unhindered. Good to our word, and after a groomer spent more than should be required effort de-matting a Bichon, we called a good hour and a half premature to the promised time. However, the greeting on the other end of the line was less than welcoming as we were “bitch buttoned” to voicemail. Not trusting that our responsibility for any late departure was evaded, we then texted Betty to forfeit any possibility of liability. And then we sat and

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waited and watched. Hours passed and no Betty to claim her precious pups. We continued to tackle the other clients, who too had made appointments, but were moved back in the queue to placate her demands. The verbal agreement hour eventually passed as well, and yet the trio still remained in their kennels. Personally, I was beginning to wonder if this “all day” was some form of measuring time in another dimension, because obviously she wasn’t grasping our schedule. Then without explanation or guilt, waltzed in Birkenstock Betty midafternoon, whom promptly paid and continued her silence. We of course went to fetch her children, and sighed a breath of relief that the Bichon, thanks to nothing short of a miracle, embodied the visual aesthetic she required. Falling prey to curiosity, I could not resist the urge to mention we’d attempted to reach her earlier since we understood the deep concerns about the amount of time her babies spent in our care. “Oh yeah, I got your messages, but I had things to do. However, I just like knowing I am able to get them when it’s convenient to me.” With that kind, compassionate response, I just gratefully watched her walk out the door. It was going to take a lot of meditating, incense burning, crystal energy, and praying to atone for the thoughts she provoked in my psyche. ✂

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Groomer to Groomer • Vol 35 Ed 4 • March 2016

GROOMER STORIES

#GROOMERSTORIES

From

emist To 82.056

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veryday heroes don’t dress up or write the word “hero” after their name, but even in their everyday-person-disguises, heroes are making a difference in the lives of the people - and animals - that they meet. A hero (or heroine) is a person with courage. We think of heroes as people with strong, brave qualities that we want to emulate, but those traits come in many forms. We walk amongst, and work beside heroes every day; and in our own unique ways, we are all heroic. For 32-year-old Aubrey Bird, a career grooming pets, in many ways, is a heroic one. Bird is a busy and ambitious dog and cat groomer. When she is not busy fulfilling her role as grooming manager at Bayside

Pet Resort in Florida, a full-service grooming, lodging, and training business with three Southwest Florida locations, Bird also owns and operates a business making bows and accessories for dogs. Bird’s handmade bow company, “The Little Bird Stop”, allows her to embrace her creativity while making accessories for groomers and everyday pet owners, including bows, bow streamers, bow ties, and more. Before she found herself in the wildly rewarding grooming industry, Bird was working as a chemist. “I worked at a plant that manufactured steel alloys for anything from guns to jet engines”, says Bird. “Depending on the use, their chemistries had to be very, very specific (you don’t want

Groomer to Groomer • Vol 35 Ed 4 • March 2016

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your jet engine melting on you)”, she explains. The lab Bird worked in used OES (optical emission spectroscopy), and X-ray instrumentation to check for impurities while the plant was making the alloy. When Bird moved from Pennsylvania to Florida, leaving her job behind, she could not find any positions in labs for her previous work, which was very specialized. In college, Bird had worked in a kennel and as a vet tech, so when she was offered a job as a dog bather in Florida, it sounded like the perfect fit. Bird took the job, and soon found herself learning to groom. For Bird, that first year learning to groom was tough, but she didn’t give up. “I remember the instructor telling

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Groomers can, and very often do, play a very important role in the lives of the animals that find themselves on their table, and for Bird, being able to help the animals that need her most makes her feel like a real hero. me I had a natural talent for scissoring, and while my first year grooming was rough, really rough, I became more confident and started to really develop my own style,” says Bird. Bird enjoys grooming both dogs and cats, but it is the “fluffy” ones that are her specialty. “Bichons are my bread-and-butter grooms. I could do them all day, every day”, says Bird. “I love a giant fluffy head and cute, round bichon buns”. Helping dogs look adorable

through grooming is a fun part of a groomer’s job, but Bird also believes it is important that the haircuts are practical, and last until the pet’s next visit. “My goal is to make sure the dog is going to look great one, two, or even six weeks later. If one of my grooms comes in six weeks later for their next appointment, and the dog can still see, there are no random long hairs sticking out, and in general, looks good, then that’s exactly what I want”, says Bird.

Groomers can, and very often do, play a very important role in the lives of the animals that find themselves on their table, and for Bird, being able to help the animals that need her most makes her feel like a real hero. “We play a small part in pet parents’ lives, but sometimes it can be very big”, says Bird. Bird enjoys being able to give back, and like many groomers, she offers free services to pets in need. Recently there was a heartbreaking seizure of

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“Every groomer I meet has a story about a time that they found a health issue with a pet, and brought it to a client’s attention, only to find out it was a serious issue”, — Aubrey Bird

over two hundred dogs in Florida, and Bird donated grooming services to 13 of them who will be adopted out by the Humane Society. “It is the best part of my job”, Bird confirms. Finding a lump, skin discoloration, or anything else unusual on a pet can be scary. Bird emphasizes the importance of being observant as a pet groomer. “Every groomer I meet has a story about a time that they found a health issue with a pet, and brought it to a client’s attention, only to find out it was a serious issue”, Bird explains. When Bird found a small spot where the skin was discolored on a dog she was grooming she told the owner who immediately took the dog to the veterinarian. Bird’s concerns were unfortunately validated when it was found out that the dog had a rare, and aggressive form of cancer, but with treatment the dog survived and is now happy and healthy three years later. If Bird hadn’t noticed something unusual on the dog, and treatment was delayed, there is no

telling if the dog would have been as likely to make a full recovery. “Every time I see her I feel so lucky to have seen that”, says Bird. Bird plays an important role in the well-being of the animals that she cares so deeply about every day. She believes it was her hero who inspired her to find a career that is so meaningful for her, and to grow up to be the hard worker that she is today. Six years ago Aubrey Bird’s life was forever changed when she lost her father. Bird describes the deep sadness and heartbreak she felt as world-shattering, but knowing how proud he would be to see her now brings comfort. “I know if he saw me now, constantly covered in dog hair, ribbon scraps, glitter, and a smile, he would be proud of me. I miss him every single day”, says Bird. “He was my hero”. ✂

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Groomer to Groomer • Vol 35 Ed 4 • March 2016

BREAD & BUTTER GROOMING:

FAST & EASY AFTER

PET TRIMS FOR THE SALON by Kathy Rose

BEFORE

FIG. 1

YORKIE–POO A

FIG. 2

Groomer to Groomer • Vol 35 Ed 4 • March 2016

good portion of our Bread & Butter client list consists of some form of “designer” dogs. The Yorkie-Poo has been around for a long time, and is still gaining popularity. As professionals, we learn to adapt and create designer trims for the designer mutts. For this segment we will do a simple and quick “puppy” trim that uses the same snap on comb all over but utilizes a “skim and scissor” technique for the legs. We finish this trim with a rounded headpiece, rounded ears, and a rounded tail. Good coat preparation with quality shampoo and conditioner, and fluff drying is mandatory to insure a good outcome. Other prep work, such as pads, sanitary, ears,

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and nails are also completed prior to the start of styling. Fig.1) Start just below the point of rump. Trim against coat growth direction, up over the rump and onto back. Do not trim the sides, just the back. Fig.2) Continue onto the back, trimming forward toward the head. Stop before reaching the withers. If the dog has a large dip behind the withers, then stop further back. This will be blended later to make a smooth transition from the shorter back to the neck, building a crest. The goal is to create a level topline. Fig.3) Following coat growth direction, trim down the shoulders, flanks, and over the hips. “Fall off ” before trimming into the front and bottoms of the rear legs and tuck up

FIG. 3

FIG. 4

FIG. 5

FIG. 6

FIG. 7

FIG. 8

area. This is a “skim” technique that will utilize scissoring and blending on the lower portion of the legs. Fig.4) Lift the dog, supporting the hind legs. Trim the undercarriage against coat growth direction,

starting in front of the tuck up area. Fig.5) Lift the ear out of the way and then trim starting under the ear, down the neck and shoulder, following coat growth direction. Fig.6) Trim down the fore

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FIG. 9

FIG. 10

FIG. 11

FIG. 12

FIG. 13

FIG. 14

chest, over the point of shoulder and between the front legs. Fig.7) Lifting the ear, trim against coat growth direction on the throat up to the underjaw. This will help to accentuate the neck.

Groomer to Groomer • Vol 35 Ed 4 • March 2016

Fig.8) Trim only the front and sides of the forelegs, “falling off ” before reaching the bottom portion of the leg. Fig.9) Use chunkers to level out the topline and blend into the longer

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coat on the crest. And also to round the rib cage and tidy the undercarriage. Fig.10) Blend the sides of the neck into the crest. It is important to sculpt the sides of the neck shorter. This will improve the over all shape of the neck and shoulders. Fig.11) Shorten the coat just below the point of shoulder. This will place the dog’s legs under the dog and accentuate angulation. Fig.12) Lift the rear leg and round the foot and blend up toward the hock. Fig.13) Place the rear foot on the table and scissor around the foot, with your scissors angled outwards slightly. Fig.14) Lift the front foot and trim straight across the front. Place the front foot on the table and round the edges with the scissors angled slightly outward. Fig.15) Use chunkers to blend the back, inside, and outside of the upper rear legs. Blend the longer

FIG. 15

FIG. 16

FIG. 17

FIG. 18

FIG. 19

FIG. 20

hock coat to the shorter coat on the back of the rear thighs. Fig.16) Lift the rear leg in a natural position. Trim up the front of the hock, then turn the scissors to accentuate the knee. Finish the front of the rear leg by turning the scissors again, just above the bend in stifle, up toward the tuck up. You can also use curved shears in this area, but chunkers are more forgiving and blend this soft leg coat efficiently. Fig.17) Use curved shears or blenders to blend the upper portion of the rear leg into the tuck up and then the tuck up into the underline. Follow the natural underline of the dog through the front legs and up towards the chest. Fig.18) Use chunkers to tidy the coat on the backs of the front legs. Fig.19) Tidy the outside of the front legs, trimming downward front the shoulder, creating parallel columns. Tidy the inside of the front

legs. Remember that a snap on comb was already used on the upper inside, outside and front, so this is just neatening up the stray hairs. Fig.20) Use blenders or scissors

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to trim across the fore face curving to the outside corner of the eyes. Fig.21) Use a #15 or #30 to skim the eye corners. Fig.22) Shave the upper and

Groomer to Groomer â&#x20AC;˘ Vol 35 Ed 4 â&#x20AC;˘ March 2016

FIG. 21

lower lips just below the nose. Usually a #15 or #30 is a good choice. Fig.23) Flip the ear flap out of the way and use a #10 blade to skim the hair in front of the ear, creating a ventilation strip. Fig.24) Use long curved shears from the bottom of the ear (where it meets the skull), curving down and

FIG. 22

FIG. 23

then upward toward the nose. Fig.25) Comb the beard downward and trim across the bottom of the beard and then angle upward toward the ear, finishing the other side of the face. Fig.26) Tidy the topknot and blend over the ears and onto the neck. Fig.27) Comb the ears down and

then use curved shears to trim the ear furnishings. Fig.28) Tidy the tail into a pom pom or flag shape. A big chunk of our Bread & Butter client list consists of YorkiPoos, Cock-a-Poos, Hav-a-Poos etc. The coats are usually somewhere

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FIG. 24

in between soft and curly and there is not a determined profile haircut. The most important thing to remember is communication with your client. Take the time at your initial consultation to determine the client’s wishes and the pet’s needs. Use your expertise to make coat length recommendations that will suit all of you! ✂

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FIG. 25

FIG. 26

FIG. 27

FIG. 28

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Groomer to Groomer • Vol 35 Ed 4 • March 2016

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Since last year’s Pet Boarding & Daycare West expo was such a success, we decided to do it again! The Expo returns to the same location again this year, at the Marriott Los Angeles in beautiful Burbank, CA. This year’s dates are May 2nd-5th. The Expo will feature new, industry leading speakers sharing their success secrets, fun events, and dozens of vendor booths for all of your boarding and daycare shopping needs! Be sure to get there early so you don’t miss the Monday evening Keynote Speaker. This year we have Veronica Boutelle, founder of Dog*Tec, a full-service business and marketing support organization for the dog pro industry. Veronica will be presenting “Today’s Dog Professional”. In this inspirational talk, Veronica will change the way you think about yourself as an animal pro and business owner—and about the profession you belong to. Immediately following the Keynote

Groomer to Groomer • Vol 35 Ed 4 • March 2016

speaker will be a “Meet and Greet” Cocktail Party. This will give you the chance to relax after traveling and socialize with your fellow pet industry peers. Educational seminars covering all aspects of the industry will begin Tuesday morning with two hour classes, followed by four hour classes Tuesday afternoon. One hour seminars will be going on all day Wednesday and Thursday. Some of the Wednesday classes will be repeated on Thursday so you won’t miss out on an opportunity to attend the top seminars. Round table luncheons will be available for purchase (also part of some packages) Tuesday, Wednesday, and Thursday. The luncheons are designed to give you a chance to discuss industry topics with other attendees, and possibly even some of the speakers, all while enjoying a delicious lunch. On Wednesday night, Health Technology Professional Products will be hosting

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a “Happy Hour” party; free to all attendees. The party will feature a cash bar, finger foods, caricature artist, and photo booth. Come prepared to have some fun with your peers and the Health Technology team! In addition to all of the great seminars, there is also a two day trade show that will be open all day Wednesday and Thursday. Many vendors will be set up offering “cash and carry”. So be ready to do some shopping in between seminars and get up close and personal with all of the new products and services you may need for your facility. If you would like to increase your profitability, decrease staff turnover, learn some new techniques, protocols or procedures, or even if you are just starting out with only a vision of opening your very own facility, the Pet Boarding and Daycare West Expo is the event you will not want to miss! ✂

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BUSINESS FOR SALE Northern Maine pet grooming business. Established 27 years at same leased location. Scheduled almost a full year in advance. Quick sale at $30,000, make offer. Anxious to retire. Call: 207 551-5857. Business for sale: Must be professional, caring, willing to put out quality grooms, baths and nails. Superb Grooming Salon. Excellent repeat clientele. Standing appointments booked every 4, 6, 8, or 12 weeks. Located in North Texas. Call: 469-610-6252. Successful 30 year strong Grooming/ Daycare business for sale in the beautiful Roaring Fork Valley, Colorado. Great location, fantastic reputation and tremendous opportunities for growth. Asking $95,000.00 Serious inquiries only. petgroomerforsale@gmail.com

GROOMER WANTED Lucrative opportunity for a top notch groomer! Full and part-time positions available, experience a must. What’s in it for you? Very successful grooming business with an extremely high volume and a percentage based salary. We are looking for someone who is knowledgeable, highly motivated, a team player, knows each breed and can hand scissor. If you are this person

we would love you to join our Groom Room here at the Green Leaf Pet Resort! If you are interested please contact Mike: Phone: 609-259-1500 Email: Michaels@greenleafpetresort.com Our client, an upscale pet hotel in North San Diego County, CA is looking for an extraordinary animal groomer. The ideal candidate will have prior experience grooming animals: • Bathe, brush and dry animals; • Clean ears, clip nails, and perform other needed services; • Groom animals to pet owner satisfaction; • Provide excellent service to pets and pet owners; • Maintain salon appearance standards; and • Be able to work flexible hours (including weekends, holidays and special events). This client offers a first-class work environment and a competitive compensation and benefits package. If you want to continue your career in the animal care industry and have the flexibility to work weekends, please email your resume and salary history/ requirements to kpm123ps@gmail. com. GAK1 in subject line.

MISC Earn extra income with healthy dog & cat food home business. Startup $29.95, no minimums to purchase. Visit opportunity page at www.mobilepawspa.com / 701-595-4402

Sharp. art. Stay Work Sm

(1991 – 2016)

Precise Cut Shears

www.PetBoardingAndDaycare.com

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Groomer to Groomer • Vol 35 Ed 4 • March 2016

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Groomer to Groomer • Vol 35 Ed 4 • March 2016

CALENDAR OF EVENTS CALIFORNIA PET BOARDING & DAYCARE EXPO WEST 5/2/2016 — 5/5/2016 Burbank CA (717) 691-3388 info@barkleigh.com www.groomexpowest.com

FLORIDA THE NDGAA FUN IN THE SUN 2016 10/28/2016 – 10/30/2016 Orlando FL (724) 962-2711 ndga@nationaldoggroomers.com www.ndgaa.com

ILLINOIS ALL AMERICAN GROOMING SHOW 8/18/2016 — 8/21/2016 Wheeling IL (717) 691-3388 info@barkleigh.com www.aagroom.com

LOUISIANA MARDI PAWS PET EXPO 5/13/2016 - 5/15/2016 New Orleans, LA www.mardipawspetexpo.com

MASSACHUSETTS NEW ENGLAND GROOMING SHOW 10/13/2016 —10/16/2016 Sturbridge MA (717) 691-3388 info@barkleigh.com www.newenglandgrooms.com

NEVADA SUPERZOO 8/2/2016 — 8/4/2016 Las Vegas NV info@superzoo.org www.superzoo.org

NEW JERSEY INTERGROOM 6/2/2016 — 6/5/2016 Somerset NJ (201) 896-0500 www.intergroom.com

PETQUEST 6/23/2016 — 6/26/2016 Wilmington OH (717) 691-3388 info@barkleigh.com www.pqgroom.com

PENNSYLVANIA GROOM EXPO 2016 9/22/2016 — 9/25/2016 Hershey PA (717) 691-3388 info@barkleigh.com www.groomexpo.com PET BOARDING & DAYCARE EXPO 11/13/2016 — 11/16/2016 Hershey PA (717) 691-3388 info@barkleigh.com www.petboardingexpo.com

WASHINGTON NORTHWEST GROOMING SHOW 4/21/2016 — 4/24/2016 Tacoma WA (717) 691-3388 info@barkleigh.com www.nwgroom.com

WISCONSIN PET STYLIST INVITATIONAL 11/6/2016 – 11/7/2016 Oconomowoc WI www.petstylistinvitational.com

NORTHWEST GROOMING SHOW

Actual Size

4/21/2016 — 4/24/2016 Tacoma WA PET BOARDING & DAYCARE EXPO WEST

5/2/2016 — 5/5/2016 Burbank CA PETQUEST

6/23/2016 — 6/26/2016 Wilmington OH GROOM TEXAS AT THE HOUSTON WORLD SERIES OF DOG SHOWS

7/23/2016 - 7/24/2016 Houston TX ALL AMERICAN GROOMING SHOW

8/18/2016 - 8/21/2016 Wheeling IL GROOM EXPO

9/22/2016 - 9/25/2016 Hershey PA NEW ENGLAND GROOMING SHOW

10/13/2016 - 10/16/2016 Sturbridge, MA PET BOARDING & DAYCARE EXPO

11/13/2016 - 11/16/2016 Hershey PA

Rich and poor are alike in this: each depends on God for light.

GROOM EXPO WEST

2/16/2017 - 2/19/2017 Pasadena CA Barkleigh Productions, Inc. (717) 691-3388 • Fax (717) 691-3381 www.barkleigh.com www.groomertogroomer.com

Proverbs 29:13 - Living Bible

Groomer to Groomer • Vol 35 Ed 4 • March 2016

EVENTS

OHIO

Proverbial Wisdom

TO LIST YOUR EVENT, SEND IT TO ADAM@BARKLEIGH.COM

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Groom-O-Grams Exciting 8.5” x 11”, four-page newsletter becomes your own Personal Salon Newsletter!

This 8.5” x 11” four-page newsletter contains grooming and health information, stories, and cartoons that present a professional image to your community. Give them at each appointment. Groom-O-Grams encourage better home care and more frequent appointments. Use it as a reminder card! Many groomers report a fantastic 50–100% response. GroomOgrams are a fantastic promotional tool! Your grooming clients will give it to their friends. Leave them anywhere there are pet owners—humane societies, veterinarians, kennels, pet shops, and breeders. GroomOgrams will keep your clients coming back while teaching them proper “between grooming” care. Over 10 million Groom-O-Grams have been distributed by caring groomers like yourself. Seasonal issues are available after February 10 (Spring), May 10 (Summer), August 10 (Fall) and November 10 (Winter). Each issue deals with the seasonal grooming needs of pets.

Groom-O-Grams – Current Season Unless Specified #565 25 Groom-O-Grams $10.50 #566 50 Groom-O-Grams $18.00 #567 100 Groom-O-Grams $25.50 #568 200 Groom-O-Grams $49.50 #569 300 Groom-O-Grams $70.50 #570 400 Groom-O-Grams $88.50 #571 500 Groom-O-Grams $95.00 #572 1000 Groom-O-Grams $169.00 #573 2500 Groom-O-Grams $358.00

Standing Order Program Save 15% on your next order of Groom-O-Grams! Mark your order form. No obligation to future purchases. Cancel anytime.

Kage Kard Holder

Business and Appointment Cards

For Boarding or Grooming Cards 3” X 5” or 5” X 8” This sturdy aluminum card holder will keep pet information right where you need it. Two popular sizes hold 3” x 5” Run Card or Klip Kard, and 5” x 8” Giant Klip Kard or Kenn-L-Kard. Attaches easily to cage or crate. Has holes for wall mounting near grooming table or tub. Collar and leash holder built in. Practically indestructible, won’t rattle, and holds client index cards securely and cleanly.

Kage Kard Holder 5”x8” #1954 1 holder #1956 10 holders

$7.95 $69.95

Kage Kard Holder 3”x5” #1951 1 holder #1953 10 holders

$5.95 $49.95

Over 10 Million Sold!

High quality black raised printing on crisp white card stock. Choose one of our stock logos FREE (on order form page). Instructions: Circle logo of your choice and print your six lines of type clearly on the Order Form. Allow three to four weeks delivery time.

#1119 #663 #665 #666 #667

1000 Business Cards 1000 Appt. Cards Extra Line of Type Custom Logo Custom Layout

(717) 691-3388 • Order online at www.BarkleighStore.com GroomertoGroomer.com

$49.95 $49.95 $2.95 $19.95 $25.00

Groomer to Groomer • Vol 34 Ed 4 • April 2015

Klip Kards

Client Index & Extender Cards Extenders stapled to your filled Klip Kard add more record space!

Giant Klip Kard Our most popular card! 5” x 8” Klip Kards feature a dog diagram for notation of injuries, warts and sensitive areas. Sketch the clip right on the card. Emergency permission included, plus a size chart for easy sales reference. Includes pet proﬁle checklist with lots of space on the back for date, charges, services, groomer and reminders sent date. Extenders can be attached when back is full. Mix and match in packs of 100 when buying 1000.

Giant Klip Kard – White 5 x 8 #500 Pack of 100 #501 Pack of 500 #502 Pack of 1000

$13.75 $59.95 $99.00

Available Colors

Giant Klip Kard – Color 5 x 8

Available colors: Blue, Green, Yellow, Pink, Lavender

#503B, 503G, 503Y, 503P, 503L #504B, 504G, 504Y, 504P, 504L #505B, 505G, 505Y, 505P, 505L

Pack of 100 Pack of 500 Pack of 1000

Giant Klip Kard Extenders – White 5 x 8 #506 Pack of 100

$13.75

#682

$34.95

Giant Klip Kard Special 5 x 8

$15.75 $69.95 $109.00

Medium Klip Kard 4”x 6” Medium Client Index Card oﬀers space for pet description, medical problems, referral, birthday, vet phone and clip. Popular pet proﬁle checklist denotes conditions about the pet. Back has date, services, charges and reminder sent date. Extenders can be attached when back is full. Mix and match in packs of 100 when buying 1000.

Medium Klip Kard – White 4 x 6 #507 Pack of 100 #508 Pack of 500 #509 Pack of 1000

Available Colors

$11.95 $46.00 $75.00

Medium Klip Kard – Color 4 x 6

Available colors: Blue, Green, Yellow, Pink, Lavender

#510B, 510G, 510Y, 510P, 510L #511B, 511G, 511Y, 511P, 511L #512B, 512G, 512Y, 512P, 512L

Pack of 100 Pack of 500 Pack of 1000

Medium Klip Kard Extenders – White 4 x 6 #513 Pack of 100

$11.95

#681

$28.95

Medium Klip Kard Special 4 x 6

Regular Klip Kard Are your client ﬁles a disaster? Do you forget to get pertinent information over the phone? These 3” x 5” Client Index Cards will stand up against the daily abuse of any active grooming salon and will provide you with basic information on your grooming client. Space on back for date, charges and reminder sent date. White only.

Regular Klip Kard Extenders – White 3 x 5 #517 Pack of 100 $10.50

Regular Klip Kard – White 3 x 5 #514 Pack of 100 #515 Pack of 500 #516 Pack of 1000

$10.50 $39.75 $62.95

#680 Klip Kard 3 x 5 Special

$21.95

(717) 691-3388 • Order online at www.BarkleighStore.com

Groomer to Groomer • Vol 34 Ed 4 • April 2015

GroomertoGroomer.com

$13.95 $56.00 $95.00

Klip Kard Special Includes 250 Klip Kards, File Box, and set of Alphabetical Index Guides

#252

•

• • •

For Faster Service, Order Online! Go to www.BarkleighStore.com

(717) 691-3388 • Order online at www.BarkleighStore.com GroomertoGroomer.com

Groomer to Groomer • Vol 35 Ed 4 • March 2016

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Groomer to Groomer • Vol 35 Ed 4 • March 2016

Style That “Works”

Professional·Fashionable·Comfortable FREE SHIPPING Includes Shampoo - On Orders $150.00 or More* Need Equipment? Ship it for Free! Expires 4/30/16

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Expires 4/30/16