Groomer to Groomer June 2020

“THE GROOMING INDUSTRY’S TRADE MAGAZINE!” VOL. 39 ED.6 • JUNE 2020

WWW. GROOMERTOGROOMER .COM

HOUSE–CALL GROOMING IN A COVID-19 WORLD

Photo of Pet Bath and Beyond (Camp Hill, PA)

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introducing

CONTENTS | JUNE 2020 THE

Barrage

SANITATION SANITY: A

OF

Brushes AND

NEW NORMAL

clusterOF

combs

IS UPON US 20 by Khris Berry

by Jonathan David

Conner: Creating Your Personal Brand

6 Hosler: Better S.A.F.E. Than Sorry

50

Dr. Faver: Skin Problems in the Salon: Time 12 Tutorial: What About the Scottish Deerhound? 56 to Rethink Our Approach Knowles: Cultivating Strength: Keeping Your Crew Together

16 New Products

68

The Social Media Platform You're Missing Out On 28 Calendar of Events

36

STAYING CONNECTED TO YOUR CLIENTS DURING A CRISIS

70

Hansen: House-Call Grooming in a 40 Covid-19 World

by Jennifer Bishop–Jenkins

44

“THE GROOMING INDUSTRY’S TRADE MAGAZINE!” VOL. 39 ED.6 • JUNE 2020

EDITOR/PRESIDENT Todd Shelly todd@barkleigh.com

SR. GRAPHIC DESIGNER Jenn Barraclough jennifer@barkleigh.com

DIRECTOR OF MARKETING & CLIENT RELATIONS James Severs james@barkleigh.com

ASSISTANT EDITOR Gwen Shelly gwen@barkleigh.com

JR. GRAPHIC DESIGNER Jenny Thomas jthomas@barkleigh.com

MARKETING CONSULTANT Alex Hammersla hammer@barkleigh.com

MANAGING EDITOR Rebecca Shipman rebecca@barkleigh.com

WEB MASTER Luke Dumberth luke@barkleigh.com

CHIEF OPERATIONS OFFICER VIDEO DIRECTOR Adam Lohr Jeremiah Strawbridge adam@barkleigh.com jeremiah@barkleigh.com ART DIRECTOR Laura Pennington laura@barkleigh.com

VIDEO PRODUCTION Becca Tarlo rtarlo@barkleigh.com

Michell Evans Kathy Hosler Daryl Conner Khris Berry

MARKETING COORDINATOR Alyx Robertson alyx@barkleigh.com

Michelle Knowles

PUBLIC RELATIONS/SOCIAL MEDIA COORDINATOR Evan Gummo evan@barkleigh.com

Brittney Valle

ACCOUNT MANAGER/ EXECUTIVE ASSISTANT Karin Grottola karin@barkleigh.com

WWW. GROOMERTOGROOMER .COM

Jonathan David

HOUSE–CALL GROOMING IN A COVID19 WORLD

Amanda Aaron Deborah Hansen Dr. Cliff Faver

Photo by Jennifer Thomas Pet Bath & Beyond in Camphill, PA

ON THE COVER Photo of Pet Bath and Beyond (Camp Hill, PA)

by Jennifer Thomas

Copyright June 2020. Groomer to Groomer is published monthly by Barkleigh Productions, Inc, 970 West Trindle Road, Mechanicsburg PA 17055. Postmaster: Send change of address to Groomer to Groomer c/o Barkleigh Productions, Inc., 970 West Trindle Road, Mechanicsburg PA 17055. Annual U.S. subscription rate $25. Outside U.S. $79. year, surface rates. Groomer to Groomer is free to current Barkleigh Productions, Inc. customers. No part of this publication may be reproduced without written permission of the publisher. Editorial offices: 970 West Trindle Road, Mechanicsburg PA 17055. (717) 691–3388 FAX: (717) 691–3381 Email: info@barkleigh.com

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Groomer to Groomer • Vol 39 Ed 6 • June 2020

5

by Daryl Conner

Personal Brand CREATING YOUR

It all started out with one innocent comment made by a customer.

She owns a popular restaurant, and she, my employee/daughter and I were discussing another prominent local eatery. Our customer quipped that the chef at the place we were discussing, “Wears pearls and heels to cook. It’s a bit much.”

M

y daughter and I made eye contact, and you could almost see the cartoon bubble over our heads, featuring strands of pearls. We never entertained the thought of heels— we’re not that crazy.

Over the years we have worked together, we have created a uniform that we both find to be comfortable, flattering and professional looking.

It is part of our brand. Our uniform

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Groomer to Groomer • Vol 39 Ed 6 • June 2020

is black, simple and kind to our curvaceous figures. The idea of wearing pearls seemed like frosting on the cake for our small, upscale studio.

To our surprise and delight, many customers noticed the change right away. We were amused to discover that if we are slacking and forget to put the pearls on now, they comment on it. They have come to expect pearls as part of our service.

This unique little add–on to

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our look got me to thinking about how groomers can and should create their own personal brand. All over the country, groomers are working at various outlets, and not really focusing on their careers. Most work at a salon for a few years, then hop to another, or maybe open their own place, but not really move upwards in a meaningful way. What if you want to make a name for yourself, and pursue the kind of grooming you

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Groomer to Groomer • Vol 39 Ed 6 • June 2020

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enjoy the most?

I invented a fictional groomer to illustrate some ways you might do just that. I named her Annie.

Let me introduce you...

Annie attended grooming school and was hired by a local grooming salon when she graduated. She loved grooming, especially sporting breeds, and began to read everything she could about them.

She went to dog shows, asked questions of handlers and breeders, and bought herself an English Cocker puppy so she could practice to her heart’s content. She took some private lessons, attended some seminars, and instead of watching TV at night, took online classes with some professionals she respected. She sought out sporting breed certification and was proud to hang her certificate on the wall. Then she and her cocker competed at a grooming show and were in the ribbons.

Annie was loving her work and was building a modest following of sporting breed owners, but she was also shaving a lot of once–a–year dogs and struggling with giant breeds that weighed more than she did. She was making enough money to pay her bills, but there wasn’t a lot extra. She didn’t know what to do to take charge of her career.

Then Annie realized that no matter if she worked for someone else or was self–employed, this was her grooming career. It was up to her to decide what to do with it.

She could keep on as she was, and in five years, be basically in the same position. Or, she could take charge, set herself apart from the competition, and put herself in the position to earn more and have a better time doing it.

Annie branded herself. She

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The jacket she wore when she was not working had her logo and title embroidered boldly on it, as did the cute ball cap she wore when she was walking her dog at the park.

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Groomer to Groomer • Vol 39 Ed 6 • June 2020

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changed from being a proud dog groomer and became a “Sporting Breed Specialist.” She chose a logo and a color scheme, and ordered stylish grooming jackets with her name, her new title and logo clearly embroidered on them. She ordered upscale business cards in complimentary colors, with the same eye–catching logo and title.

Annie started online galleries on Facebook and Instagram featuring beautiful images of the pets she groomed, and posted helpful hints on sporting breed coat care for pet owners. The jacket she wore when she was not working had her logo and title embroidered boldly on it, as did the cute ball cap she wore when she was walking her dog at the park. Her car had classy silhouettes of sporting breeds decorating the rear windshield and people often asked her about them, giving her a chance to explain her passion and hand them a card.

Annie contacted every sporting dog breeder in her area and let them know that she could groom their breed correctly. Then, every veterinarian, dog walker, pet shop, pet photographer, dog trainer, doggy daycare, boarding kennel and pet sitter in town got a visit from Annie and was left with something to remember her by. Maybe a jar full of quality dog cookies for them to hand out to their clients, or human treats for them to enjoy—but they also got a stack of her cards and a chance to put her friendly face with her name. She asked for their cards in return so she could refer their services to her customers.

Meanwhile, she continued to expand her skills. If she wasn’t up on how to groom rare Clumber

Spaniels, she did some research on the breed and contacted a breeder to see if she could come help him or her get some dogs ready for an upcoming show. Who is that breeder going to recommend to puppy buyers?

Annie, of course.

Soon Annie’s grooming days are filled with setters, spaniels and retrievers. She is much too busy grooming breeds she is passionate about to fit matted, once–a–year dogs in. And, her expertise is sought after by sporting breed owners who keep their pets well maintained.

By pursuing her passion and designing her own personal brand, Annie took her career to a whole new level by achieving these steps: • She defined her grooming spe-

• •

•

•

•

cialty and gained a target market; sporting breed enthusiasts.

She gave herself a title to support her brand.

She worked to learn everything she could about grooming sporting breed dogs so she could exceed her clients’ expectations.

She developed her brand’s image by choosing an eye–catching logo and color theme and displaying them proudly.

She maintained consistency by wearing professional uniforms when working and advertising her work in public during off hours.

She established an online presence as a Sporting Breed Specialist groomer by contributing regularly to social media.

Annie became who she wanted to be—a Sporting Breed Specialist groomer. There was no longer a need to shop hop, because she was in demand by both shop owners and pet owners for her specific skill set.

She was so popular that people would drive a long distance to have her groom their pet, and she could charge appropriately for her mad skills.

What is your brand?

For us, it’s upscale, have a cup of coffee and a homemade cookie while we groom your pet (in pearls!) For Annie, it’s everything sporting breed.

Can you think of ways to create a brand that elevates your grooming career into one you love even more than you do already? &

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Groomer to Groomer • Vol 39 Ed 6 • June 2020

11

DERM CONNECTION

by Dr. Cliff Faver

SKI N PR OBLEMS I N THE SALON:

Time to

Rethink

Our Approach Often in medicine and critical thinking, we follow a line of theory and we enhance and expand on that idea. But what if we took the wrong pathway to begin with?

S

kin problems in animals would be a good example. We find that so many of these skin issues in our pets stem from the breakdown of the skin barrier. This often leads to an inflammatory response followed by secondary infections. The inflammatory response causes the pet to scratch or rub, which drives the owner to seek out relief for their four– legged friend from their veterinarian.

The veterinarian will reach for drugs like Apoquel, which blocks the allergen from creating the increased irritation, or Cytopoint, which blocks the channel that allows the irritant into the body.

Although both drugs are very effective,

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Groomer to Groomer • Vol 39 Ed 6 • June 2020

both are defensive drugs to stop the process once the irritant has already passed through the body’s protective barrier (sebum or mantle).

Typically, by the time the veterinarian assesses the pet, they have been rigorously scratching or rubbing and have already broken down this barrier, which has allowed bacteria and fungus into the deeper levels, leading to an infection. At this point, most vets will prescribe Apoquel or a steroid, an antibiotic (usually without a culture) and some type of antibacterial/antifungal shampoo (2%–4% of chlorhexidine is most common).

The goal or theory of the whole GroomertoGroomer.com

treatment is to settle the inflammation and to dilute the bacteria and fungus to a point that the body can now repair itself and return to a normal state. The problem with the antibiotic part of the theory is that the fungus and bacteria are in competition. In fact, most antibiotics are based on natural products synthesized by fungus to give them the upper hand in the competition. So, by killing or suppressing the bacteria, we give the fungus a chance to thrive (antibiotics and yeast infections syndrome).

By nature, chlorhexidine is drying, which works well to weaken the bacteria and fungus, but it leaves the skin compromised and vulnerable. The

recommended frequency of baths are three times weekly to daily for a minimum of ten minutes of contact time.

The regularity of the baths, although very effective for diluting the infection load, creates a progressive drying of the tissue. In mild cases, this approach can be successful and resolve the problem, but for many cases, it exacerbates and escalates the problem.

During follow–up visits to the veterinarian, they will frequently increase anti–inflammatories, change the antibiotics, and change or increase the frequency of the chlorhexidine baths without ever taking a culture or addressing the yeast issue. The results from all of this? Commonly, we see chronic yeast infections, elephant skin and drug–resistant infections, often leading to lifetime treatments.

To circle back to the beginning, we

discussed the fact that a majority of these problems began with a compromised sebum or mantle (dry skin). We need to rethink this issue, and instead of playing defense, let’s work on being proactive—because not one of the veterinary recommended treatments from above is designed to replace or repair the sebum/mantle.

First and foremost, the best way to solve the problem is prevention.

Studies in humans show that maintaining a healthy sebum layer can lessen or prevent many of the signs of atopic dermatitis (allergies). By using high–quality conditioners that hydrate the skin versus just creating a barrier (emollients), we can preserve the hydration and health of the skin (often in 1–3 baths).

Good nutrition also plays a factor but takes a lot longer to be effective

By using high–quality conditioners that

hydrate the skin versus just creating a barrier (emollients), we can preserve the hydration and health of the skin (often in 1–3 baths).

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13

Chlorhexidine, bleach, alcohol, vinegar and iodine are great at killing or slowing growth of bacteria and fungus in a petri dish, but are not skin friendly. (often 4–6 months). So, by keeping pets on quality diets and increasing frequency and quality of hydration, especially if we are aware that a pet has seasonal issues, so many of these issues can be avoided.

Once a pet is in this cycle, instead of implementing things that add to the scenario, we should be focusing on returning the skin back to its normal state. First, “the solution to pollution is dilution”, so we need to increase our frequency of bathing to dilute the infection burden, making it easier to deal with. Second, we should be using products designed to be antibacterial and antifungal, but not harsh. Chlorhexidine, bleach, alcohol, vinegar and iodine are great at killing or slowing

growth of bacteria and fungus in a petri dish, but are not skin friendly. Products consisting of sulfur (anti–fungal, anti–parasitic) and honey (antibacterial) in mild shampoos, followed by a hydrating conditioner, are often very effective as antimicrobials and work even better when a condition–shampoo–condition technique is used.

The most important part is re– establishing normal skin, so conditioning is critical in resolving these cases.

Often, we get excited that our pets are getting significantly better by bathing them three times per week. The true test is when we stop the protocol.

As veterinarians, we often have accepted recurrence as normal. So, the questions should be, “Did we really ‘fix

Holistic PET GROOMING

THE ART OF

Helping

Pets Feel AS GREAT AS THEY LOOK

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Groomer to Groomer • Vol 39 Ed 6 • June 2020

it’ if it reoccurs?” For fungal infections, typically we need to be thinking in the line of weekly baths for a minimum of 6–8 weeks versus 1–2 weeks for success with any treatment we use.

Therefore, we need to rethink our approach! To “fix it” means we returned it to normal, not just “diluted” the problem for the short term.

As groomers, if we do this correctly, we should be able to prevent many, if not most of these issues from ever reoccurring. Which, in turn, saves the pets from suffering and our clients thousands of dollars.

This requires us to be knowledgeable about the science, techniques and the products, with the focus being on the pet and solving its issues without getting lost in standard protocols, products and techniques which continue to produce poor or inconsistent results. &

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Dr. Cliff Faver graduated with a BS in Biology/BA in Chemistry before getting a Veterinary degree in 1987. He is the past owner of Animal Health Services in Cave Creek, Arizona and now the US distributor for Iv San Bernard products, teaches the ISB Pet Aesthetician Certification program, and speaks internationally on hair and skin. His passion is to merge groomers and veterinarians to aid in helping and healing pets. He is also a member of AVMA, AAHA, AZVMA, Board member with Burbank Kennel Club, and has served on Novartis Lead Committee, Hill’s International Global Veterinary Board, and a Veterinary Management Group.

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ALL THINGS PAW

by Michelle Knowles

CULTIVATING

KEEPING

YOUR CREW

TOGETHER Forming a group of strangers into a cohesive staff can be like juggling hedgehogs—with the health and productivity of the business at stake.

A

nd when managing different personalities, it is important to be keenly aware of the health of the culture of the business so that disagreements and policies don’t create irreconcilable differences, staff turnover, or loss of friendships or revenue.

Here are a few important factors to consider in order to prevent this from happening:

LEADERSHIP This term is quite misunderstood.

All crews need solid leadership. The leader works for the employees. Making sure that proper supplies are made available for the staff to do their job, ensuring the proper climate of friendliness and helping to ease the stress of

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Groomer to Groomer • Vol 39 Ed 6 • June 2020

the day are all important in keeping the salon operating at peak efficiency.

Leaders lead by example; their appearance, tone and willingness to work alongside their staff is paramount to gaining trust and for solidifying the team. The leader helps to set the policies, prices and protocols that help the workflow of the salon. The leader is also the one to whom everyone looks for answers. Settling disputes with clients or between stylists is part of the job of the leader as well.

HIRING Part of being a good leader or manager means getting to know your staff and learning what motivates each individual to work in your establishment. This can begin as soon as the in-

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terview is underway. I look for natural talent, skill level, personality, good animal handling, positive attitude and work ethic.

A talented stylist with a bad attitude is less desirable than one with a positive attitude but with less experience. Talent as opposed to skill is an important distinction. Some people are truly talented and have an eye for proportion and detail, but may not have a lot of experience or education.

These are shiny diamonds in the rough and can be taught technique while they explore their love of the art form.

Personality, attitude and work ethic are the three things besides talent that will decide where and if they fit into your existing staff and the flow of your shop. Positivity and a happy dis-

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The same rules have to apply to all equally. If everyone is treated fairly with no favoritism, then each member can develop a relationship of trust with you and with everyone else on the team.

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Groomer to Groomer • Vol 39 Ed 6 • June 2020

position go a long way in helping a new stylist fit in with your crew.

The last thing I look for is how they handle and interact with the animals themselves. Observe how they touch the dogs and how they ask them to move around the tub and on the table. This will give you a lot of information about their true motivation for working with animals.

FAIRNESS Learn the motivations of each stylist so that you can match the workload to the needs of each member of your staff. Leaders cannot play favorites nor can they overwhelm a stylist.

Asking a stylist to take on more than they are comfortable with creates a lot of tension and begins to erode the bond of trust. On the other hand, not

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giving someone enough of a challenge will also sour the relationship.

The same rules have to apply to all equally. If everyone is treated fairly with no favoritism, then each member can develop a relationship of trust with you and with everyone else on the team.

STABILITY When stress levels are high, you must be the rock to which everyone can cling. If the staff knows you are on their side, they can stay calmer knowing that you will represent them correctly. Many things can happen in the course of a grooming day.

A nicked ear, a hostile client or, in the worst–case scenario, a fatality can easily overwhelm the entire crew if there isn’t someone who is level-

headed and capable of making important decisions quickly.

CARING You should have a genuine concern for the wellbeing of every staff member. These are the people who are responsible for keeping the lifeblood of the business flowing. They are precious gifts from the universe who have come together to care for pets and you are lucky indeed if they come together for you. If you don’t care about them, why should they care about you or your business?

OPPORTUNITY TO ADVANCE Offer bonuses or educational opportunities to keep your staff motivated. The everyday grind of grooming can be mind–numbing and may lead to burnout if there is nothing to fill up the soul. Pay for a seminar, match funds for certification or sponsor your talented stylists who want to compete. Helping them achieve their highest potential can only benefit you in the long run.

Every day should be a reminder of what our purpose is.

It might seem that I have been speaking mainly to managers and owners, but this information can benefit even beginner stylists that are just starting their journey. This small list can be used to sharpen your skill set to be the best employee you can be. And when the time is right, you may find yourself in a management or ownership position.

I love the beautiful spirit of our industry and have watched us grow for over three decades. It is when we are challenged that we give our best. &

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Groomer to Groomer • Vol 39 Ed 6 • June 2020

19

BUT WHY?

THE

by Jonathan David

Barrage

OF

s e h s u Br AND

W

combs

hen I was a younger man with a full head of hair (bald guy here, in case you didn’t know) I had a favorite brush and comb that I would use to style my hair.

Oh yeah, I was that guy; I couldn’t get my hair just right unless I had my favorite brush and comb. You know—the ones that help you achieve the exact style you’re envisioning in your head.

Well, as pet groomers, we’re the same way—but tenfold! Brushes and combs are two categories of tools that we all know are essential to pet grooming, but the overwhelming truth is that we have so many different brushes and combs to choose from, it can be confusing and intimidating. But why are there so many different types of brushes and combs and what are they all meant for?

Well, the short answer is, there are so many different coat types, textures, lengths and requirements for specific grooming needs so we have brushes and

20

clusterOF

Groomer to Groomer • Vol 39 Ed 6 • June 2020

Brushes and combs are two categories of tools that we all know are essential to pet grooming, but the overwhelming truth is that we have so many different brushes and combs to choose from, it can be confusing and intimidating. combs to match. But the real answer is so much deeper than that. There are a variety of brushes and combs that are designed with specific needs and desired results in mind to help pet stylists achieve the best grooming—whether you’re showing your dog, competing in grooming competitions or doing everyday salon grooming.

BRUSHES Let’s start with a breakdown of the brushes and what they’re best uses GroomertoGroomer.com

are, but not limited to. Experiment sometimes and you may find some tools very versatile!

SLICKER BRUSHES The most commonly used brush in our industry is the slicker brush. They come in many sizes and shapes, some made of plastic, others made of metal and some made of wood, but the basic principal is the same. They’re a brush with a rubber backing and a uniform cluster of dense, fine pins usually bent

Slicker brushes are a great tool for fluff drying a dog’s coat, and using the right slicker for the coat type will affect the way the hair looks when it’s been completely dried.

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Groomer to Groomer • Vol 39 Ed 6 • June 2020

but sometimes straight with varying lengths. They’re most commonly rectangular in shape but can be found in round, square and triangular shapes, and some are double–sided with pins extending from both sides. The tension of the rubber backing, number of pins per square inch and length of the pins affect the resistance of the pins against the coat, changing the end result.

For example, some slicker brushes are dense with short, very stiff pins with very little flexibility. This type of brush is meant to remove short, tight undercoat from shorter–coated breeds by gripping a lot of the shedding undercoat and pulling it up and away from the healthy guard hairs. This brush against longer, softer coats would not glide through with ease; it would grip and pull the hair, and you risk breakage and damage to those longer, softer coats.

Slicker brushes are a great tool for fluff drying a dog’s coat, and using the right slicker for the coat type will affect the way the hair looks when it’s been completely dried. I prefer to use a slicker brush with less dense pins and some flexibility of the pins when I fluff dry pet trims with two to three inches of coat to achieve a nicely blown–out coat without causing damage or breakage. If the coat is a trimmed coat and is already cut shorter and I want to get it as straight and fluffed out as I can, I would choose a slightly stiffer slicker that will grab the coat and pull it up straight during the fluff drying process.

Another style of slicker brush that you’ll commonly see is one that has long pins; some as long as 2–3” that are not very dense and typically the pins are very flexible. They’re designed to be gentle on the coat, causing the least amount of breakage.

They’re commonly used for fine hair that breaks easily but still needs to be fluffed straight, like that of Poodles, Bichons, Bedlington Terriers or dogs GroomertoGroomer.com

with similar coats.

The various shapes of the actual brush are a matter of choice and purpose. Perhaps if you’re doing a smaller dog, a smaller slicker brush would maneuver around the dog’s body and legs more easily. And you could use a small, triangle–shaped slicker brush for getting in between the eyes with ease or in between legs without having to move the dog around as much.

The thing to remember though is that slicker brushes do cause some amount of breakage or thinning of the coat when using the wrong one for the coat type or from overly aggressive brushing on dry coats. Brushing with too much force can cause breakage and thinning rather than detangle the hair.

I always recommend using a brushing spray to reduce static electricity in the hair and to help condition and protect the hair from the metal pins of the brush. Brushing dry coat can be very harsh and you’ll find that your brushes will glide through and detangle hair more easily with less breakage with the use of a detangling or brushing spray.

PIN BRUSHES The second most commonly used brush is a pin brush. A pin brush is typically made from wood, is paddle– shaped, either oval or rectangular of various sizes and have long, straight pins that are much thicker than the pins of a slicker brush. Pin brushes also have a rubber backing that affects the tension and flexibility of the pins which are spread much farther apart than those of a slicker brush. The pins can be either metal, plastic or wooden, and sometimes they have a tiny ball added to the tip of each pin. The pins are flexible and rounded smooth to be gentle on the skin and coat, with the exception of the ball–tip pin brushes.

While the tip itself is smooth and can be very gentle on many dogs, when you’re brushing longer coats, ball–tip

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For short–haired dogs, boar hair brushes are an excellent tool to remove the dead coat, but also remove dirt from the skin and coat as well. brushes can sometimes snag hair or get tangled. So when brushing out or drying longer coats, I prefer to use pin brushes without a ball tip.

Pin brushes are also an excellent choice when you’re trying to preserve as much hair as possible. They’re far gentler than a slicker brush by design and are excellent for brushing or drying long, silky coats like a Maltese or Yorkshire terrier, or long areas of a curly coat like a Poodle topknot, ears or neck hair that you’re trying to preserve for a spray–up.

Typically you’ll see wooden paddle pin brushes with metal pins,

but sometimes the pins are also made from wood. Wood pin brushes are smooth, flexible and gentle. They’re the most gentle on fine coats and they’re an excellent brush to distribute products like conditioning sprays onto the dog’s coat. However, they’re not a good brush for removing matting from coats or for severely tangled hair. A slicker or metal pin brush would be better suited for that. But wood pin brushes offer a gentle way to maintain long, silky or delicate hair that is brushed regularly and doesn’t become tangled.

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Groomer to Groomer • Vol 39 Ed 6 • June 2020

Another one of my favorite brushes that I think are not used nearly enough are boar hair brushes. A boar hair brush is either paddle–shaped or is a block of wood or plastic, handheld brush with bristles on one side. The bristles are made of natural boar hairs that are stiff but gentle on the skin and coat, and have a variety of uses.

For short–haired dogs, boar hair brushes are an excellent tool to remove the dead coat, but also remove dirt from the skin and coat as well. The natural bristles made from the boar hair reach deep and gently massage the oils in the skin and help bring the oils up to the surface, giving a healthy gloss to the smooth–coated pet’s coat.

Sporting dogs and terriers can also benefit from boar hair brushes. After you strip, pluck, card or clip their back coats and do your finish work, a few passes over the pattern with a boar hair brush can help bring out that glossy, smooth finish—and help to brush in your favorite conditioning sprays.

They’re also very useful for applying grooming chalk to various coats or for keeping a maintained, yet natural look when brushing your terrier coats.

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Now that we’ve covered brushes let’s get into combs. I used to think a comb is a comb, but I have since changed my opinion—especially with so many amazing comb choices on the market.

STANDARD PET GROOMING COMBS Pet grooming combs are made from various metals as plastic doesn’t

work well with dog coats. Some are wood or plastic–handled with metal pins, while the majority are all metal.

The pins are attached to a metal spine and can be close together or spread further apart; usually identified as fine for the close pins, medium for a bit more spacing between the pins and coarse for the wider spacing.

Poorly–made combs will easily lose pins with a lot of use, whereas quality–made combs are stronger and stand up to the test of use and time. Some are made of polished stainless steel and some are cheaper metals that are painted, which tend to wear away and chip over time.

Of course, because there are different coat lengths and different sized dogs, there are many different sized combs. Some are heavy duty with long, thick pins for combing packed undercoat on breeds like Golden Retrievers, Samoyeds or Newfoundlands. There’s also a difference on the opposite spectrum; the fine combs with very tightly–lined pins are used on some coats to give the ultimate fluff and finish, and be able to achieve the most velvet–like scissor finish. Thicker drop coats may require longer pins to reach down to the skin to thoroughly comb and maintain longer coats.

the tiny little guys of the comb family—the flea comb. These tiny combs are small with very fine, short pins which are excellent for combing through short coats to root out fleas. But they’re also really the best comb I’ve found to use while bathing a dog. Once I wet the face and soften the dry dirt and crust which can accumulate around the eyes, I use the flea comb to gently remove it by combing the hair around the eyes and nose. On that note, it works really well on the other end of the dog as well.

Sometimes things “get stuck” and a flea comb can help comb those delicate areas with some shampoo to get a squeaky clean bum!

You’re going to encounter a lot of different coat types and a lot of interesting things going on with coats in your career. As you do, be sure you’re well prepared for everything. Also, try using some tools you’re not accustomed to—you just may discover that you’ve found something you didn’t even know you were missing but now you can’t live without! &

Because there are different coat lengths and different sized dogs, there are many different sized combs. Some are heavy duty with long, thick pins for combing packed undercoat on breeds like Golden Retrievers, Samoyeds or Newfoundlands.

SHAPED COMBS There are new trends with combs, too. Half–moon–shaped combs have become popular in recent years because the shorter pins that taper to one side make fluffing tighter, harder– to–reach places on faces easier to comb and fluff, as well as for scissoring and shaping coats. There are even bowed combs that make scissoring rounded topknots and curves into coats easier, and to help set angles in the coat while adding style to your grooming.

FLEA COMBS Another one of my favorites are

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The Social Media Platform

YOU’RE MISSING OUT ON E by Tricia Clements e

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any pet businesses service a specific geographic location. For instance, whether you’re a pet sitter, groomer, dog daycare owner or veterinarian, your customers most likely come from an area rather close to your business. You want to focus on getting found by people in that area— not across the country.

SEO, or Search Engine Optimization, is basically making sure that you are doing what you need to in

order for the search engines to find you and have your business come up in search results. Local SEO means that you are targeting a local geographic area. As we just discussed, a Dog Groomer in Charlotte, NC wants to come up for people in that area and doesn’t really need to be shown in Austin, TX. But how do you target your local area?

You want to optimize your Local SEO, and you do that by focusing first on three primary areas: your website, online citations and your Google My

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LOCAL SEO

28

Business Profile. In this article, we’re going to discuss your Google My Business Profile and how to optimize it— because it is crucial to your Local SEO.

GOOGLE MY BUSINESS (GMB) Google is the most popular search engine and maintains the largest market share of online search volume. Did you know that Google has a free platform (to date; fingers crossed it stays free) that you need to claim your business on and actively monitor?

I’m not referring to G+—the

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Have you set up or claimed your Google My Business profile?

When people search on Google and Google Maps, this is the listing that they see.

now defunct social media platform that was an attempt to be like Facebook. I’m talking about your Google My Business (GMB) profile. Since the announcement that G+ was going away, Google has been focusing their efforts on GMB and making changes and enhancements frequently.

Have you set up or claimed your Google My Business profile? When people search on Google and Google Maps, this is the listing that they see.

You need to make sure your business is listed, the information is correct and that you have the ability to login and edit it.

OWN IT! As a business owner, you must make sure that you OWN your account. It is perfectly fine to have an agency or employee be the manager on the account, but you must be the

owner. It’s similar to Facebook in that you can have different levels of users on the account.

I’ve been contacted by numerous business owners that don’t have access to their GMB Account and they don’t have the ability to respond to reviews, correct their store hours and much more. While I am able to regain access to their account, it takes time and money for them to do so. It’s best to simply own it from the beginning.

REPUTATION MANAGEMENT Being able to log in to your GMB account and edit the information and keep it current can really help with your customers and potential customers. Just think, if you’re a groomer and extend your hours during holidays, and someone double checks your hours online to make an appointment during the off season and they haven’t been updated to reflect your regular hours, you’re not going to have a happy customer when they realize your regular hours won’t work with their schedule. Your reputation matters, and optimizing and keeping the information on GMB current is crucial for that reputation.

REVIEWS Your GMB profile is also where you will find your Google Reviews.

Your reviews on Google are a key factor in search engine ranking.

This means you need to have a lot of reviews, but also try to get quality reviews with some of your keywords included.

For instance, if you are a holistic groomer and offer a variety of services that other groomers in your area do not—such as use of all natural products or restraint-free grooming—then you want to prompt your customers to use those terms in their review.

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It’s important to make sure you’re responding to ALL of your reviews, even the negative ones.

Replying to every review shows your customers and search engines that you’re dedicated to your customers and their satisfaction.

Be careful though when replying to negative reviews; don’t let them take you down that rabbit hole! Be polite, concise and try to get them to take it offline. Offer to reach out to them to resolve the issue.

You need to remember that you are responding not only to the reviewer, but also to everyone else that is reading the review.

CONSISTENCY When it comes to search engines, consistency is key. You need to make sure that your business’s NAP (Name, Address & Phone) is correct across the board. This means that everywhere you enter your NAP, you need to make sure it is exact.

This means that 123 Peachtree Road is NOT the same as 123 Peachtree Rd, and Patti’s Pet Grooming Services is NOT the same as Patti’s Pet Grooming Svs. Any inconsistencies will hurt your search engine ranking results. The search engines don’t know which is correct and will therefore push you down in the results.

There are a lot of online directories that use web crawlers to search for business information. This means that if you have one inconsistency in your NAP, that can spread to various directories online and harm your ranking.

It’s best to start off with your correct NAP and keep it in a file where you can copy and paste it so that you don’t have to try and correct information listed in online directories later.

information needs to be correct for your customers and potential customers. Not only do you need to reply to reviews and keep the hours current, but you also need to be aware of any changes made by someone else. That’s right, users can recommend edits on Google, and if you aren’t watching your account, incorrect information could be added to your account.

There is also a Q&A section where anyone can reply to questions. It needs to be monitored, and every question should be answered by the business owner—especially if someone else has provided incorrect information about your business. This is most likely unintentional, but it happens.

For instance, if you have special holiday hours, not only do you need to add them to your GMB profile, but you also need to check the Q&A and make sure no one has asked about hours and

The information needs to be correct for your customers and potential customers.

Not only do you need to reply to reviews and keep the hours current, but you also need to be aware of any changes made by someone else.

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DON’T SET IT AND FORGET IT Your GMB account is one that needs to be consistently reviewed. The

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GMB has a feature

gotten incorrect information.

that allows you to

GMB POSTS

add a post with an image, text and link that will come up with your GMB listing. This is a great place to post your promotions, sales, special offers and events.

GMB has a feature that allows you to add a post with an image, text and link that will come up with your GMB listing. This is a great place to post your promotions, sales, special offers and events. For example, if you offer a referral program, advertise it in a GMB Post Promotion. These posts stay live for seven days, so weekly posting is a must. The only exception is for events; they stay live until the event occurs.

But don’t forget to add it as an event so that people in the area see it on Google Maps.

DON’T GET LEFT BEHIND As you can see, GMB has seen significant changes in the last year. It’s a social media channel that should be treated as a top priority—especially for pet businesses that service a specific geographic location.

Have you claimed and optimized your GMB account? & Tricia Clements is a social media manager, marketer and online reputation manager specializing in pet businesses. She started her business, MuttButs.com, to combine her love for pets (especially her rescue mutt) with her business. You can schedule a free 15-minute consult at MuttButs.com

Find us on

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@barkleighinc 32

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by Khris Berry

SANITATION SANITY: A

NEW NORMAL IS UPON US

As I write this month’s edition, the entire world is focused on a tiny little organism which has basically stopped the modern world in its tracks.

The Novel Coronavirus, which has descended upon the world, has touched every individual you know in a personal way.

W

hether it has changed your ability to shop freely or dine out, closed your grooming business temporarily in the interest of public safety, or affected the health and well–being of a friend or family member, no one can escape its grasp in some manner. We have collectively turned a corner as a species—we will never look at a simple germ as simple any longer.

As dog groomers, we are accustomed to working around and eliminating germs in our environments.

What dog groomer hasn’t faced an un-

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seen, unknown enemy when bathing a suspicious hotspot? What groomer hasn’t handled pets (or other matter, for that matter) which would make the germ–o–phobic person cringe?

As we fight our collective way back to work and back to normal, it will be critical that we do not return to normal when it comes to how, when and why we sanitize our salons, ourselves and our work areas.

We had a brief wake–up call in the past few years as the “Dog Flu” (Canine Influenza) tried to grasp some of our regions and affected the pets GroomertoGroomer.com

we service. We attended emergency veterinarian symposiums, we talked about sanitation protocol, and we cleaned a little more often and a little more deeply. We had an introduction to infectious transmission and the role we played in mitigating a virus. But nothing prepared us as an industry (or a nation) for COVID–19.

We collectively learned everything we could about this microscopic foe; we took to the internet to learn how to kill it, how to repel it and, ultimately, how to survive it. And we are still learning more each and every day. But

Keep appropriate, effective virus and bacteria–eliminating cleaning products on–hand at all times. Now is not the time to embrace organic cleaning products—bleach is your friend, after all.

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nothing in our lifetimes (or collective human memory) prepared us for a Novel Coronavirus. We were, and possibly still are, defenseless. And to protect ourselves and those around us, we were mandated to stay home and protect our communities.

But as we move through the process of staying healthy at home, the reality that we cannot stay at home forever is upon us. We must open our doors, our businesses and begin servicing the pets we are dedicated to once again. As we do that and begin to resume operations, I believe that we will find new “best practices” when it comes to providing sanitary conditions—for the pets, the clients and our co–workers.

Let’s look at some of the CDC recommendations and discuss how you can implement new sanitation procedures in and around your salon.

SPACE: Wide open space between yourself and co–workers can become a new normal. If you have the ability, spread out and place six feet between your grooming station and those around you.

PRODUCTS: Keeping appropriate, effective virus and bacteria–eliminating cleaning products on–hand at all times (and using them correctly) should be part of your new normal. As should having a nice, moderate storage cabinet of paper products, just in case. Now is also not the time to embrace organic cleaning products— bleach is your friend, after all.

PROCESS: Clean as you go instead of waiting until the end of the day. Many of us have a regular routine of deep cleaning at the end of our workday; scheduling or finding time to clean as you go will make it easier to find time to clean deeper and more thoroughly.

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Groomers have a lot of reasons to wear masks when they are working. COVID–19 is just one more great reason to protect yourself and those around you.

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SICK DAYS: Asking clients, co–workers and yourself to reschedule when anyone is sick or not feeling well should be a policy not to be overlooked. Groomers work sick. Groomers don’t take sick days. Groomers get through it. All of those are archaic mantras that we can eliminate. Require people to keep their germs at home. Make staying home when you are sick a new social responsibility.

GERMS TRAVEL: Wipe down your surfaces more often. Wash your hands more often. Learn where germs live (basically everywhere) and sanitize every surface you can as often as you can. Want your grooming salon to smell clean for clients as they arrive?

This one will ensure that it does.

LEASHES AND COLLARS: This is a public service reminder that any-

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thing your client has touched, will be yours for the keeping. We plan to utilize slip leads in the future and not warehouse client leashes, collars, harnesses or personal property.

MASKS: Groomers have a lot of reasons to wear masks when they are working. COVID–19 is just one more great reason to protect yourself and those around you.

I hope you are reading this in a working salon. If you are not, I hope you will be returning to grooming soon. Groomers are good at eliminating germs; by design, we have to be, in order to ensure success in our career and the health of our animal clients.

Let’s gather around new protocols and find ways to stay healthy, keep working and keep our sanity during these uncertain times. &

KITTY'S KORNER

by Deborah Hansen

House-Call Grooming IN A

COVID-19

WORLD

T

he world has changed greatly since I wrote my last article on house–call grooming.

Many of us have experienced Stay–at– Home orders and closures for being considered non–essential businesses.

We have new terms in our vocabulary such as social distancing and personal protective equipment (PPE). Heroes have been redefined.

Regardless of how your local government handled COVID–19, what does the actual virus mean for those of us who love and strongly believe house–call grooming is the best environment to groom the pets we serve? There are many things to consider moving forward as a house–call groomer. The most important consideration is how to keep yourself safe and protect your livelihood.

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Groomer to Groomer • Vol 39 Ed 6 • June 2020

There are many things to consider moving forward as a house–call groomer. The most important consideration is how to keep yourself safe and protect your livelihood.

I am in an area that issued a Safer–at–Home order and grooming is not considered essential. I made the final decision to close around 5 a.m. on March 13, 2020 after I serviced the cats of two separate families that had just returned from two separate cruises. My official statement to my clients was, I spend hours on scheduling and disinfecting to prevent cross– contamination for the kitties I service, I need time to learn more about how

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COVID–19 spreads so I can put the same diligence into preventing cross– contamination for the human families.

As a former elementary educator, I knew that most viruses are contagious just before symptoms are observed. My concern was that I would be unknowingly exposed by my clients that love to travel and I would bring it into a home with clients that have pre–existing conditions. Most of my clients travel often and have

If you have not talked to your insurance company, I recommend you make the call. It is important to understand what your business’s insurance policy will provide in the event of a client concern. elderly parents or people with serious medical conditions in their home.

When I was ready to entertain the idea of reopening, the first step I took was to contact my insurance company. In servicing the high–risk population my grooming business caters to, I wanted to be sure I understood how my insurance worked if I was blamed for bringing COVID–19 into a home. If you have not talked to your insurance company, I recommend you make the call. It is important to understand what your business’s insurance policy will provide

in the event of a client concern.

The next step you need to take is to talk to an attorney about the possibility of accusations. Make sure your business structure is one that will best protect your assets in the event of an allegation that you brought the virus into someone’s home.

When speaking to your attorney, ask if it is a good idea to have a waiver of liability for your clients to sign in case you unknowingly bring COVID–19 into a home you service.

If it is the recommendation of your attorney to have that layer of protec-

tion, having their law office draft one for you will be an easy next step.

After knowing where the continuation of your business stands legally, you can then make the decision on how to proceed. I still believe house–call grooming is the best environment to groom a feline. When a cat is groomed where they live you have a longer time period in which they are cooperative. The cat is less stressed and returns to normal faster when the grooming process takes place in their home. Many owners also prefer the cat being groomed in

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41

the home so they do not have to put the cat into a carrier, or listen to the infamous cat car song. However, in a COVID–19 world, it may not be best from a legal standpoint.

When you know all your facts, it may be time to change from house–call to a mobile or salon model. This move may be temporary until the virus is better understood, there are effective ways to treat the virus or there is a vaccine. Or you may decide the risk of house–call grooming is too great and the change to a salon or mobile may be a permanent decision.

Another consideration that needs to be addressed is that you will be exposed to what is in the homes you service. If you are going into six to eight homes a day, you have the possibility of picking up any viruses the family members and visitors to that home

have. You need to have a plan in place to keep yourself safe.

My business has always encouraged feline owners to watch, take pictures and visit with me while I groom. I have always done the majority of my work in the smallest bathroom; social distancing in a powder room is not physically possible. If you decide to remain as a house–call grooming business, you will need to decide if you will still work in the smallest bathroom, if you will allow owners to sit with you, if you need to add additional layers to your personal protection and if you want to enhance your final clean–up procedures.

If you remain house–call, or if you change to salon or mobile, I expect a high turnover rate of regular clients after reopening. While many people have lost their jobs, many others are scared.

Fear plus the change of income will

most likely change the every–four– week client into a random client. The difference is, these clients know the benefit of regular grooming. Not keeping a regular schedule will most likely cause added stress on these families.

In this time of uncertainly, it is important that you understand where you stand legally and add new safety protocols to keep the pet owners and yourself safe from COVID–19. Many of our clients are scared and they need reassurance that you are doing your due diligence in keeping the humans we serve healthy.

The focus on house–call grooming is no longer just about safe, gentle and caring ways to manage pets. We still need to demonstrate that every day, but now we must also add what we are doing to protect the pet owners themselves. &

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No doubt the Coronavirus Pandemic has changed our lives and our profession in ways that will take a long time to fully assess. So first, I truly hope that everyone is well and safe.

G

roomers who have had to close temporarily are likely in for long hours of work to clean up the resulting messes on lots of pets—not to mention our appointment and financial books.

We may even have rifts to heal between industry colleagues over the “essential versus non–essential” chaos that was imposed on us from outside our profession by differing levels of government.

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One of the biggest surprises for me in this historic crisis was how client connection became a big part of my days while staying home. Staying connected to my clients while being forced to be away from them was so important to them—and to me.

COMMUNICATION FIRST During the public health emergency, the state of Illinois deemed pet grooming non–essential. Within two

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days after the Governor ordered us to shelter in place, I knew that my clients would still be trying to reach me.

Having the many options of virtual connection to fall back on turned out to be more useful in serving them than I ever could have imagined.

I acted promptly to communicate to them in any way I could. I used my grooming software system to send out a mass email to all active clients. I changed the answering machine mes-

I wasn’t trying to teach them how to groom; the videos I made instructed my clients how to do some basic home maintenance— just enough to get through until the emergency order was lifted.

sage on my shop’s phone line, and also changed the front page of my business website. I explained that rescheduling appointments once we reopened would have to be done by e–mail and not by phone or pre–booking, as usually was the case. I hung a sign on my front door with the e–mail address.

I went on neighborhood apps like NextDoor and Facebook’s neighborhood groups. I used Instagram and shared widely with other groomers in my state. I posted on my website and Facebook page how to reach me and reschedule appointments.

But most importantly, I quickly wrote a blog for my website with helpful instructions for short–term home grooming. I made two 15–minute videos and posted them to YouTube.

One was on bathing at home and one was on brushing, combing and nails.

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I shared the link widely. (The videos can be seen at www.LoveFurDogs. com/blog.) I wasn’t trying to teach them how to groom; the videos I made instructed my clients how to do some basic home maintenance—just enough to get through until the emergency order was lifted.

The technology was surprisingly easy to use, and the positive feedback I got from these videos was truly overwhelming and heartwarming.

Only two days after the stay–at– home order began, and continuing for several weeks, I received many calls and emails from my clients. Much of my time was spent answering them, especially for the first few weeks. I updated my blog with additional advice as the order was extended beyond what we were first told.

PERSONAL, BUT FROM A DISTANCE When some clients needed a little more attention, I walked them through their fears and discomfort by text or phone, and I never charged them for the service. Almost every day I would use FaceTime to help someone as they attempted to trim a sanitary or the nails.

Many needed advice on where in the home to groom their pet and I made suggestions such as the top of a washer or dryer, or on a picnic table. Many also needed demonstrations on correct brushing techniques and getting their pet to hold still for grooming. In addition, I helped many of my clients order equipment and tools online—personalized to their home–grooming needs.

They told me repeatedly how very valuable they found my advice. In particular, they seemed most appreciative of me helping them to prioritize which things they should do now, at home, and what could wait a month or more until they could return to my shop.

They were beginning to realize just how important our industry is to their pets’ welfare.

One day soon I hope we can reflect together on the impact this realization will have on our industry and our professional status.

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Groomer to Groomer • Vol 39 Ed 6 • June 2020

Above all, I stressed the importance of preventing matting. Many of them were causing the very mats they were trying to prevent by washing their dogs without using proper conditioner, or towel–drying afterwards without blowing or brushing them out. I explained undercoat removal to the heavier “fur” style dog owners and line–brushing techniques to my “hair” dog clients.

THE DESPERATE SEARCH FOR HELP It was clear in my area that some pet owners were getting desperate. They were beginning to realize just how important our industry is to their pets’ welfare.

One day soon I hope we can reflect together on the impact this realiza-

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tion will have on our industry and our professional status. This will be our “new normal.”

Word of mouth being what it is, I began to get some calls from non– clients. If they were in my local area, I asked them if they had been able to reach their regular groomers. If they had tried and not been able to, I coached them as well, as a courtesy.

But I always made it clear that their regular groomer would be glad to see them again when they re–opened.

I did ask non–clients, who somehow found me from all over the nation (and there were a surprising number of these calls), that, in exchange for my time, they at least write a nice on–line review about my willingness to help guide them through some basic home pet care.

THE SCHEDULING CHALLENGE My front desk receptionist and I began triaging scheduling requests for when we were to reopen, with all the long–term and standing scheduling shot to hell. My new schedule prioritized our most regular clients, older seniors, puppies facing coat– change matting and “hair” dogs over “fur” dogs. By the time this goes to print, I should know what other scheduling wrinkles we are facing.

under “Groomers Guide” and more information on her at www.groomersguide.com. Jennifer is currently writing a user–friendly book based on her popular workshop, “The 15 Coat Types (and How to Correctly Groom Them)”.

Jennifer is the owner of Love Fur Dogs in Glencoe, Illinois, the Founder and

Co–President of the Illinois Professional Pet Groomers Association (www. ippga.com), serves on the NAGA (National Alliance of Grooming Associations) leadership team, and is a retired teacher who shows Miniature Poodles and Australian Shepherds.

UNEXPECTED BENEFITS My efforts to help ended up making the local news. The Chicago ABC news television channel heard about what I was doing and called me. They ended up filming a feature news story on my coaching needy pet owners about basic grooming at home. They told me right away that their national affiliates were also very interested in the story and they were sharing it with them.

This pandemic has been rough in so many ways, but the silver lining for me is a deeper, more genuinely appreciative relationship between my beloved clients and my shop and staff. They are already telling me how much more they understand and appreciate what we do. The level of emotion in our communication is quite moving. I know that this difficult time will end up being an industry watershed moment, after which our client relationships will be profoundly strengthened.

Once again, the adage proves true that you don’t know what you’ve got until it’s gone. & Jennifer Bishop–Jenkins, ICMG was named “Best Groomer in Chicagoland” by the Chicago Tribune. You can find her discussion Group page on Facebook

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49

GROOMING GAB

by Kathy Hosler

BETTER

THAN SORRY You turn on the six o’clock news and hear a story that makes your heart sink. Someone’s beloved pet died while it was being groomed. Immediately, everyone places the blame on the groomer—whether it is warranted or not.

T

he negative publicity of such events impacts all groomers.

Owners hear these stories and begin to question how safe their pets are while they are at a grooming establishment. Sometimes there is such a public outcry that local and state legislators get involved. Legislation aimed at regulating or licensing groomers has been introduced in states all across the country.

What’s so bad about that? Legislators often know nothing at all about the grooming industry. Politicians

50

Groomer to Groomer • Vol 39 Ed 6 • June 2020

are concerned with the safety of their constituent’s pets, as are we, but that doesn’t make them qualified to control how a groomer operates their business.

At the present time, no state requires groomers to be licensed, but the last thing we groomers need is to be regulated by people who do not understand our industry.

In part, because of incidences happening in grooming salons over the last five years, the American Kennel Club (AKC) Government Relations (GR) Department has been very GroomertoGroomer.com

busy. The AKC GR has a team of nine full–time government relations and legislative experts, as well as federal and state lobbyists with years of experience on issues that impact the pet grooming industry.

One of today’s most pressing issues is grooming safety. So it was a top priority when Barkleigh Productions approached the AKC about developing the Safety in the Salon Course to educate grooming professionals about safety measures and protocols in their workplace.

With the help of longtime groomer, founder of the International College of Pet Careers and AKC delegate Susan Divine Sholar, Barkleigh Productions and the AKC designed the AKC S.A.F.E. (Safety, Assurance, Fundamentals, Education) Grooming Program.

“Nobody knows this industry better than the groomers,” says Ms. Sholar. “That’s why we don’t want politicians forcing us to be licensed.

The purpose of forming the S.A.F.E. program was to support and showcase the grooming industry’s self–regulation effort through education.”

“Everyone knows the AKC,” Ms. Sholar continues. “It’s been in existence for more than 130 years. Being certified by this well–known organization brings a renewed credibility to your professionalism.”

The AKC S.A.F.E. Program is designed to establish standardized procedures in health and safety of pets in your care, and safety in the salon. After completing the program, groomers and salons can become certified.

“The Safety in the Salon course is a three–part, comprehensive class that focuses on pet care, health, safety, accident avoidance, disease awareness, and sanitation,” states Ms. Sholar.

“Owners want to know that their pets are being cared for by competent, fully–trained individuals.

Everyone who interacts with pets— from the receptionist to the bather and the groomer—should take the S.A.F.E. course.”

Completion of the AKC Safety in the Salon course entitles a participant to receive a certificate. Then, groomers who successfully pass the course test become AKC Safety Certified Groomers. Additionally, if they own a salon, their salon can be certified as well.

Groomers can take the S.A.F.E. course at grooming shows held across the country or they can take it online at www.caninecollege.akc.org/collections/courses–for–groomers.

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Groomer to Groomer • Vol 39 Ed 6 • June 2020

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If groomers and salons are certified by a well–known organization like the AKC, it lets the legislators know that groomers are doing everything they can to be the safest, most humane caretakers of their constituents’ pets.

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Groomer to Groomer • Vol 39 Ed 6 • June 2020

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The program doesn’t just cover safety of the pets, it also focuses on salon practices you can put into place to assure groomer safety. The course teaches attendees how to avoid problems or accidents that could injure and possibly make you unable to work. And, we all know how financially devastating it can be if you cannot work.

Continuing education is a key component of the program. A groomer’s certification must be renewed every two years, and can be renewed online. The Salon Certification is to be renewed yearly.

When they are considering licensing, states look at the training groomers have. If groomers and salons are certified by a well–known organization like the AKC, it lets the legislators know that groomers are doing everything they can to be the safest, most humane caretakers of their constituents’ pets.

In some cases, when our industry demonstrates that there is self–regulation in place that provides its own certification and inspection, the states have been agreeable to not pursuing licensing.

It’s time. Time to invest in yourself and your future. Completing the course and becoming certified shows your clients, and the community, that the safety of the pets in your care is paramount.

You receive a frameable certificate and copy of the oath to display in your business. AKC S.A.F.E. Groomers and Salons also receive AKC GroomerFinder online benefits, one of which is a free groomer or salon profile on the website.

It enables pet owners to find certified groomers and salons in their local area.

More than 1.4 million people visit www.akc.org each month. This is a nationwide program. If you move, your certification can go with you. It is recognized in every state.

Don’t be featured as a tragic story on the six o’clock news. When it comes to protecting and enhancing your career and your business—it’s better to be S.A.F.E. than sorry. &

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AFTER

BEFORE

WH AT ABO UT THE

Scottish Deerhound?

FIG. 1

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Groomer to Groomer • Vol 39 Ed 6 • June 2020

O

n numerous occasions, I have seen posts on grooming forums with questions from groomers who just don’t know what to do with the infamous Scottish Deerhound. Interestingly enough, Deerhounds don’t require much!

In most cases, this breed is the epitome of wash and wear. Scottish Deerhounds ideally have a crisp, somewhat wiry coat that does have semi–frequent shedding. They do tend

GroomertoGroomer.com

to have skin sensitivity so frequent bathing with high–quality products is ideal.

This groom can be done using a handful of tools, including a slicker brush, deshedding rake, stripping stone, and blenders or thinning shears.

This breed should be left as natural as possible, but if your client prefers a shorter length, that can be achieved through carding.

Fig 1) Begin this groom by mist-

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Fig 3 & 4) Using a deshedding rake, remove the undercoat.

Fig 5) Shave the paw pads.

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FIG. 6

prefer using a stripping stone, but whatever tool works best for you and for the dog’s coat will be fine.

On this dog, I was able to pull the entire ear, including around the

FIG. 7

FIG. 8

edges. If the coat is too soft or the dog is sensitive, it is acceptable to scissor around the ears on pet dogs.

Fig 7) Dremel the nails.

Fig 8) A Deerhound in the AKC

ring will usually not have the pants area trimmed, other than for sanitary reasons. But for pet dogs, trim the pants to the owner’s preference.

Fig 9) The chest area should

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Groomer to Groomer • Vol 39 Ed 6 • June 2020

59

FIG. 9

be treated like the hindquarters in that it is typically not trimmed for the AKC show ring. Pet owners will sometimes ask for this to be trimmed, so use your own discretion when trimming this area.

Fig 10) Trim the face to a moderate length using blending shears or thinning shears. This breed is known for having the right amount

60

Groomer to Groomer • Vol 39 Ed 6 • June 2020

FIG. 10

of beard hair to maintain personality and character.

Fig 11) Trim around the feet using thinning shears to keep a natural look.

Hopefully these instructions help clear up any uncertainty you might have about Scottish Deerhounds. While elusive, they are incred-

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FIG. 11

ibly easy to work with and to work on.

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FOR YOUR BUSINESS Giant Clip Cards

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Emergency permission included, plus a size chart for easy sales reference. Includes pet profile checklist with lots of space on the back for date, charges, services, groomer and reminders sent date. Extenders can be attached when back is full. Mix and match in packs of 100 when buying 1000.

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FOR YOUR BUSINESS MP2

MATTED PET RELEASE FORM

CD2

CAGE DRYER

Pet Name

Date

RELEASE FORM

Your Pet is IMPORTANT to Us!

Because we care about your pet’s safety and well being, we want to assure you that Pet Name Date every effort will be made to make your pet’s visit as pleasant as possible.

Because your pet is severely tangled or matted, it is at greater risk of injury, stress and The health, safety and comfort of your pet is important to us. trauma. All precautions will be taken. However, We also believe in including you in conversations problems occasionally arise, during or after grooming, such as nicks, clipper irritation and mental orabout the care of your pet.

The use of a cage dryer is safer and more physical stress. comfortable In the best interest of your pet, we request your permission to for some dogs. For your dog, we obtain immediate veterinary treatment should it become recommend necessary. the use of a cage dryer. We will adhere to the following safe practices when I hereby grant permission to this grooming establishment to is in use: the dryer obtain emergency veterinary treatment for my pet at my expense.

• Dryers must have working temperature Also, realizing that matted pets have a greater chance of injury during gauges and timers. grooming, I will not hold this grooming establishment responsible for • Only equipment manufactured for cage drying will be used. accident or injury to my pet.

• Manufacturer instructions will be followed.

• Dogs drying in a cage dryer will be properly monitored.

Owner Name • Owner must give consent for a cage dryer to be used.

SP2

SENIOR PET RELEASE FORM

Your Pet is IMPORTANT to Us!

GENERAL PET RELEASE FORM

MOBILE SALON

I hereby grant permission to this grooming establishment to

Signature

use a cage dryer for the safe and comfortable drying of my dog.

RELEASE FORM

Pet Name

Date

Owner Name #MP-2 © 2016 Barkleigh Productions, Inc. • 717.691.3388 • www.barkleigh.com

Your Pet is IMPORTANT to Us!

Signature

Pet Name

Date

Your Pet is IMPORTANT to Us! Because we care about your pet’s safety and well being, we want to assure you that every effort will be made to make your senior pet’s visit as pleasant as possible.

Occasionally, grooming can expose a hidden medical problem or aggravate a current one. This can occur during or after grooming.

In the best interest of your pet, we request your permission to obtain immediate

u NEW

veterinary treatment should it become necessary.

CAT GROOMING I hereby grant permission to this grooming establishment to

obtain emergency veterinary treatment for my pet at my expense.

Also, realizing that aged pets have a greater chance of injury during grooming, I will not hold this grooming establishment responsible for accident or injury to my pet.

RELEASE FORM Owner Name

Because we care about your pet’s safety Pet Name Date and well being, we want to assure you that Signature #CD-2 © 2016 Barkleigh Productions, Inc. • 717.691.3388 • www.barkleigh.com every effort will be made to make your Pet Name Date pet’s visit as pleasant as possible.

Occasionally, grooming can expose a hidden medical problem or aggravate Because we care about your pet’s safety #SP-2 © 2016 Barkleigh Productions, Inc. • 717.691.3388 • www.barkleigh.com a current one. This can occur during or after and well being, we want to assure you that grooming.

Because we care about your pet’s safety and well every effort will be made to make your In the best interest of your pet, we request pet’s visit as pleasant as possible. being, we want to assure you that every effort will be your permission to obtain immediate veterinary made to make your pet’s visit as pleasant as possible.

Please understand that due to the

Your Pet is IMPORTANT to Us!

Your Pet is IMPORTANT to Us!

treatment should it become necessary.

very nature of being mobile we will occasionally be late for an appointment

I hereby grant permission to this grooming establishment to due to circumstances beyond our control (traffic, accidents, weather, obtain emergency veterinary treatment for my pet at my expense.

Owner Name

etc.) and cannot be held liable for unavoidable time delays.

Occasionally, grooming can expose a hidden medical problem or aggravate a current one. This can occur during or after grooming.

In the best interest of your pet, we request your permission to obtain immediate veterinary treatment should it become necessary.

Signature

I hereby grant permission to this grooming establishment to obtain emergency veterinary treatment for my pet at my expense.

Cats are creatures of habit and when exposed to a new environment they can experience elevated stress levels. In the event that your cat is too stressed to safely continue the groom, all procedures will stop and you will be notified immediately.

Occasionally, grooming can expose a hidden medical problem or aggravate a current one. This can occur during or after grooming.

In the best interest of your pet, we request your permission to obtain immediate veterinary treatment should it become necessary.

Modern Pet Safety Release Form

I hereby grant permission to this grooming establishment to obtain emergency veterinary treatment for my pet at my expense. Also, realizing that cats have a greater chance of injury during grooming, I will not hold this grooming establishment responsible for accident or injury to my pet.

#PR-2 © 2016 Barkleigh Productions, Inc. • 717.691.3388 • www.barkleigh.com Owner Name

Signature

Owner Name

PR2

Signature

#VR-2 © 2017 Barkleigh Productions, Inc. • 717.691.3388 • www.barkleigh.com #FR-2 © 2017 Barkleigh Productions, Inc. • 717.691.3388 • www.barkleigh.com

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MP2 — Matted Pet Release #6145 1 Pad $7.95 #6147 3 Pads $22.95 #6148 5 Pads $35.00 #6149 10 Pads $69.00 #6150 25 Pads $149.00

CD2 — Cage Dryer Release #6699 1 Pad $7.95 #6700 3 Pads $22.95 #6701 5 Pads $35.00 #6702 10 Pads $69.00 #6703 25 Pads $149.00

SP2 — Senior Pet Release #6151 1 Pad $7.95 #6152 3 Pads $22.95 #6153 5 Pads $35.00 #6154 10 Pads $69.00 #6155 25 Pads $149.00

PR2 — General Pet Release #6156 1 Pad $7.95 #6157 3 Pads $22.95 #6159 5 Pads $35.00 #6160 10 Pads $69.00 #6161 25 Pads $149.00

VR2 — Mobile Release #6714 1 Pad $7.95 #6715 3 Pads $22.95 #6716 5 Pads $35.00 #6717 10 Pads $69.00 #6718 25 Pads $149.00

FR2 — Feline Release #6720 1 Pad $7.95 #6721 3 Pads $22.95 #6722 5 Pads $35.00 #6723 10 Pads $69.00 #6724 25 Pads $149.00

PetRef Cards

Attractive 3” x 5” cards are used to note ANY medical concerns. Clients will appreciate your concern and can take your findings to their Vet. The vet will appreciate your professionalism. Gray card with blue ink. #668 100 Card #669 500 Cards #670 1000 Cards

$9.95 $39.95 $59.95

Assure clients you will take every precaution necessary to complete a safe and stress-free groom on their pet. Clients sign this agreement understanding that you may discontinue service and contact them immediately if the groom presents a threat to the dog’s health.

SF2 — Pet Safety Release #6747 1 Pad $7.95 #6748 3 Pads $22.95 #6749 5 Pads $35.00 #6750 10 Pads $69.00 #6751 25 Pads $149.00

General Pet Release

Modern Creative Color Release Form Encourage clients to get creative with their pet’s groom while still protecting your salon! Inform your clients of the possible color transfer, fading and reactions to creative coloring. Includes an emphasis of the use of pet safe products.

CR2 — Creative Release #6742 1 Pad $7.95 #6743 3 Pads $22.95 #6744 5 Pads $35.00 #6745 10 Pads $69.00 #6746 25 Pads $149.00

Senior Pet Release

DATE:

Cage Dryer Form

PET’S NAME:

The health, safety and comfort of your pet is important to us. We also believe in including you in conversations about the care of your pet.

The use of a cage dryer is safer and more comfortable for some dogs. For your dog, we recommend the use of a cage dryer. We will adhere to the following safe practices when the dryer is in use: • Dryers must have working temperature gauges and timers.

• Only equipment manufactured for cage drying will be used.

• Manufacturer instructions will be followed.

• Dogs drying in a cage dryer will be properly monitored.

• Owner must give consent for a cage dryer to be used.

I hereby give permission to this grooming establishment to use a cage dryer for the safe and comfortable drying of my dog.

Signature of Pet Owner

Sincerely,

Your Professional Groomer

#CD-1 © 2016 Barkleigh Productions, Inc. • 717.691.3388 • www.barkleigh.com

Fuzzy Pet Release

Cage Dryer Release

Classic Pet Release Forms 50 forms per pad.

Classic Pet Release Forms convey a little light humor for a serious subject. They explain, in a gentle way, the pet owner’s responsibility to the groomer and give you the right to obtain emergency treatment for their pet.

#614 #615 #616 #617 #618

1 Pad 3 Pads 5 Pads 10 Pads 25 Pads

$7.95 $22.95 $35.00 $69.00 $149.00

Mix and match styles. Indicate styles when ordering ( S for Senior, G for General, F for Fuzzy, C for Cage Dryer).

BOOKS: GROOMING REFERENCE & TIPS Notes from the Grooming Table (Second Edition) and Pocket Pal are the newest additions to the White Dog Enterprises’ line of breed specific grooming instructions. Indispensable outlines and tips for grooming every breed with visuals for each.

® BEST BY DESIGN

The All Breed Dog Grooming Guide The grooming profession’s leading text and resource for novices and experienced groomers alike! Featuring easy to use explicit instructions and accurate crystal-clear breed drawings.

630 pages with illustrations and photos.

Spiral bound to lay flat.

#6512 All Breed Grooming Guide $59.95

#6037 #6555

Notes from the Grooming Table Notes – Pocket Pal

Theory of Five

The Client’s Guide to Dog Grooming Styles

A one-of-a-kind guide illustrating how to transfer your skills from one pet to the next.

Photographs and illustrations walk you through the 124 pages of easy-to-understand terms and techniques.

Clear up customer confusion when it comes to their pet’s professional groom! Illustrations arranged by breed group. Contains the latest popular poodle styles in addition to every dog in the 7 AKC breed groups.

Spiral bound, full color, durable heavy pages, with alphabetical breed index. 23 pages.

#6067 Theory of 5

#1809 A Client’s Guide to Grooming Styles $29.95

$32.95

Dog Grooming QUICK Tips

The Cat Grooming Guide

Learn to work more efficiently!

This handy guide is packed with tips and advice on a number of topics including nail clipping, muzzling, brushing, bathing, drying and more.

The cat market is one groomers cannot miss out on! Learn cat grooming techniques and the necessary marketing to make a significant impact on your business’ bottom line. Special emphasis on safe handling of cats.

172 pages, spiral bound to lay flat with black and white illustrations, plus full color breed appendix.

#1131 Cat Grooming Guide

$89 $40

$39.95

Soft-back, 63 pages with black & white photos.

#6383 Quick Tips

$15.95

The Terrier Grooming Chart Book Looking for ways to make your terrier clients shine? Let industry leader, Sam Kohl guide you through terriers with easy to follow step-bystep instruction. Covers each in breed in Terrier Group along with several other terrier-type dogs.

ISSUE 3 ISSUE 4

133 pages with color & black and white illustrations. Spiral bound to lay flat.

#6686 Terrier Grooming Chart

Modern Styles: Instructional Magazines with DVD!

$39.95

This new instructional magazine will showcase everything you need to know about Japanese styles grooming. Easy to follow reference diagrams and FREE instructional DVD!

The Mutt Styling Guide This guide gives groomers the opportunity to see 64 magnificent mutt makeovers plus instructions on how to design creative solutions for challenging mixed breeds.

251 pages with 293 illustrations. Spiral bound to lay flat.

#1133 Mutt Styling Guide

$39.95

BICHON #6587 Modern Styles Magazine & DVD 3 #6682 Modern Styles Magazine & DVD 4 #6697 Modern Styles Magazine & DVD Bichon

$34.95 $34.95 $34.95

BOOKS: GROOMING REFERENCE & TIPS the

ULTIMATE

GUIDE SALON Creative

to

The Ultimate Guide to Salon Creative Curious about creative services but not sure where to start? This must-have resource is written by award winning creative groomer and speaker, Angela Kumpe. Step-by-step photos and easy to understand instructions demonstrate fundamentals to dabble and experiment with color and accessories for your client’s pets. Build creative confidence with topics such coloring, color lifting, marketing, pricing, product safety and more.

by Angela Kumpe

#6548 Ultimate Guide to Salon Creative

$59.95

Spiral bound to lay flat with 192 full color pages.

Holistic Pet Grooming: The Art of Helping Pets Feel as Great as They LookWho doesn’t love a Puppy?

‘‘

Grooming dogs and cats in a holistic manner merely means giving consideration to the well being of the pet in its entirety. It is more than giving a good bath, dry and haircut, it is thinking of the dog or cat as a complex, sensitive, living creature and treating it with a level of respect and kindness that will support its mental, psychological and physical well being.

On the grooming table, these incredible wagging wigglers can exasperate the most seasoned groomer.

But with a little understanding and patience, they can quickly learn good grooming etiquette while enjoying their grooming visits.

Let Kathy McGee take you on her Puppy Journey to working with… and profiting from… puppy grooming while creating a happy canine client for life!

Grooming

Puppies A Professional Groomer’s Guide

‘‘

Sally Liddick Editor, Groomer to Groomer

Soft-back, 138 pages.

#6705 Holistic Pet Grooming

Barkleigh Productions, Inc. (717) 691-3388 info@barkleigh.com www.barkleigh.com www.barkleighstore.com

Let Kathy McGee take you on a puppy journey to working with, and profiting from, puppies while creating a happy canine client for life. Examines the puppy experience, especially as it relates to the grooming salon. Learn tricks and techniques to help acclimate a puppy to grooming.

Soft-back, 48 pages.

ISBN: 978-0-9790676-1-7 90000

9 780979 067617

Grooming Puppies: A Professional Groomer’s Guide

Kathy McGee

#6318

Grooming Puppies

$9.95

$19.95

BOOKS: FIRST AID Groomers Guide to Pet First Aid, Injuries & Health GROOMER’S GUIDE TO

PET FIRST AID,

INJURIES & HEALTH BOYD HARRELL, DVM

The most comprehensive guide for groomers… ever!

Twenty-one big chapters cover skin disorders, ears, hotspots, allergies, fleas and ticks, toenail and footpad problems, anal glands, infections, nutrition, geriatric dogs, vaccinations and reactions, dental and much more. Indispensable for accidents or illnesses inside the grooming salon.

American Red Cross: Cat First Aid

American Red Cross: Dog First Aid

This comprehensive guide covers more than 60 health topics. From basic owner responsibilities to managing breathing, cardiac emergencies and preparing for disasters, Cat First Aid offers info and advice you can trust.

The accompanying DVD offers step-by-step instruction on how to manage a variety of urgent situations including car accidents wounds, electrical shock and injuries.

Everything you need to know to keep dogs healthy and safe. From basic owner responsibilities to administering medication, managing breathing or cardiac emergencies, Dog First Aid offers info and advice on over 70 health topics. Accompanying DVD offers step-bystep instruction on how to manage a variety of urgent situations including car accidents wounds, electrical shock and injuries.

Soft-back, 272 pages with photos and illustrations.

Spiral bound, includes DVD.

Spiral bound, includes DVD.

#6325 Pet First Aid

#6709 Red Cross Cat First Aid

What Every Successful Groomer should know!

• Safe Grooming Procedures • Pet First Aid • Salon Injuries • Parasites • Pet Health • Nutrition • Dental and more!

$19.95

$16.95

#6708 Red Cross Dog First Aid

$16.95

BOOKS: HUMOR

BOOKS: Special interest Tracking Dog A step-by-step easy to follow program, which has resulted in 100% success for his students.

Includes basics of tracking work, training philosophy and terminology, determining behavioral characteristics, tracking training essentials, TD training methods and classical problem solving and more! Also Tracking Trainers Handbook, a companion guide to Tracking Dog.

#5024 #5027

Tracking Dog $19.95 Tracking Trainers Handbook $5.95

Scent and the Scenting Dog

Jess Rona’s Groomed Even celebrities’ cute dogs get dirty, and that’s when Jess Rona gets busy. As a dog groomer-to-the stars (and Instagram star in her own right), Jess captures over one hundred funny, cute, and touchingly real moments as her canine clients go from bath to blowout, and drab to fab.

Hardcover, 128 pages with color photos.

#9000 Jess Rona’s Groomed

Wonders of Grooming

WondersGrooming of

Harrowing and hilarious tales of a Groomer by a beloved Groomer to Groomer columnist.

Understand how and why a dog works scent.

Explains the composition of scent, how it works in the dog’s nose, what affects scent and more!

Topics include the sense of smell, anatomy and physiology, theories and odor, the human as a scent source, transmission, atmospheric factors and airborne scent, the ground scent picture, working on dog’s scent and snow experiments.

#5029

Scent and the Scenting Dog

$12.95

$16.00

Wonders of Grooming

MUSH! A Beginner’s Manual of Sled Dog Training

Wacky clients, wackier dogs and situations that every groomer can relate to! A collection of hilarious essays by veteran GroomerToGroomer writer, Bonnie Wonders to add some humor to your grooming day.

By Charlene G. LaBelle for the Sierra Nevada Dog Drivers, Inc. The complete book of sled dog racing, MUSH! is indispensable to anyone who is thinking about this exciting sport. Topics include buying dogs and equipment, training, riding, traveling, race strategy and more.

Bonnie Wonders

Paperback, 216 pages.

#6384 Wonders of Grooming

$15.95

#1713

MUSH

$19.95

Bonnie Wonders Confessions of a Mad Dog Groomer Confessions of a Mad Groomer documents the hilarious experiences and stories of veteran groomer Kathy Salzberg. Whether it’s canines, customers, or crisis, prepare to laugh with lessons learned from Kathy’s over 30 years experience in the industry!

Paperback, 158 pages.

#6576 Salzberg–Confession

$15.95

Analysis of Lost Person Behavior How do lost persons behave when disoriented?

Where should you start looking for a child lost in mountainous terrain? How far will an elderly person travel and in what direction? How to use voluntary and professional manpower can make all the difference. This exciting book answers all those questions! This 64 page book is an expansive study of actual case histories and will reveal new insights to aid you... the Search Leader!

#5026

Analysis of Lost Person Behavior $12.95

HOW TO ORDER Visit BarkleighStore.com or call (717) 691-3388 • Fax: (717) 691-3381 • Barkleigh Store Order Form Prices and availablility of products are subject to change.

Business Name: Owner’s Name: Address: 970 W. Trindle Rd. Mechanicsburg, PA 17055 (717) 691-3388 • Fax (717) 691-3381 E-Mail: info@barkleigh.com

Catalog #

#677

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City/St: Phone: (

)

E-Mail:

Item

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Total

Check here for Super Sampler Special! Only $10 (Limit one)

NEED PRODUCTS IN A HURRY? (717)-691-3388 or BarkleighStore.com Bad & NSF processing fee: $40

SUB TOTAL

SHIPPING & HANDLING $1 —$25

•

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$8

$26—$49 •

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$50—$99 •

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$15

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10% of total (min. $20)

C.O.D. CHARGE - $9 (USA ONLY) SALES TAX - 6% (PA ONLY) CREDITS BUSINESS CARD - 6 LINES Stock Logo Above FREE - Circle Choice

TOTAL

RUBBER STAMP - 28 letters/spaces per line Stock Logo added to Stamp $7.95$5 - Circle CircleChoice Choice

Satisfaction Guaranteed or Your Money Back!

Allow 3-4 weeks for delivery of stamp or business cards. Logos above featuring a © are copyright protected and may not be reproduced except on cards and stamps ordered from Barkleigh.

Business Card & Rubber Stamp Information: (Please Print Clearly)

C.O.D. Money Order enclosed for $ Check enclosed for $ DO NOT accept American Express Master Card • Visa • Discover •WeAMEX Name on Card: Card Number: Expiration: Save 15% on your next order of GroomOgrams! I would like GroomOgrams delivered each season.

Cancel at any time. No obligation to future purchases.

DO NOT WRITE

For Faster Service, Order Online! www.BarkleighStore.com

NEW PRODUCTS FOXYWARE HAS ROLLED OUT CUSTOM-PRINTED FACE MASKS These masks are reusable and washable. Aside from the obvious safety and health benefits, businesses are using these for employees and for promotional purposes. A branded mask is a walking billboard for your store! In addition, Foxyware has various cat and dog faces which can be printed for consumers. These are retail packaged and are available wholesale. Minimum order for a custom logo is only 50 pcs and cost is only $3.95 each (pricing goes down for larger

orders). To have your own branded business mask, simply email your logo to tami@foxyware.com. View all products at www.foxyware.com

SMITH&BURTON NOW AVAILABLE IN US New Zealand’s smith&burton is excited to launch its natural health, beauty and wellness grooming collection into the USA. Meticulously crafted from one of the world’s cleanest environments, we harness New Zealand’s unique and powerful botanicals and ‘liquid gold’ Manuka Honey, selecting only the finest quality natural ingredients rich in vitamins and antioxidants. Our 100% Natural signature scents are consciously

crafted in France for a beautiful and delicate fragrance. From shampoos to detanglers, our luxurious collection is naturally effective, free of nasties, cruelty-free, pH balanced and perfect for in-between grooming appointments. For a truly distinctive range in grooming and wellness that’s good for pooch and planet visit smithandburton.com

Wisdom and Grace For the Holy Spirit, God’s gift, does not want you to be afraid of people, but to be wise and strong, and to love them and enjoy being with them.

2 Timothy 1:7 Living Bible

68

Groomer to Groomer • Vol 39 Ed 6 • June 2020

GroomertoGroomer.com

Dogs are deeply woven into the fabric of our society and families. As the canine solidifies his position as “man’s best friend”, it’s more important than ever for man to understand dog’s complex social language.

TH E

Decoding Canine So cial Dynami cs

BY KHRIS BERRY & JOSH AARON

“Wow, this book goes into and explores the mind of canine behavior like I have not seen before. I found this hard to put down once I started to read it. Kudos on a great read!” — Joey Villani, The “Dogfather”

www.barkleighstore.com

SHOW SCHEDULE CALIFORNIA

NEW JERSEY

GROOM EXPO WEST February 2021 Pasadena, CA (717) 691–3388 info@barkleigh.com www.groomexpowest.com

INTERGROOM 12/6/2020 – 12/9/2020 Secaucus, NJ (717) 691–3388 info@barkleigh.com www.intergroom.com

PET BOARDING & DAYCARE EXPO WEST 7/27/2020 – 7/30/2020 Burbank, CA (717) 691–3388 info@barkleigh.com www.groomexpowest.com

WORLD DOG EXPO 5/22/2021 – 5/23/2021 Secaucus, NJ info@worldexpo.dog www.worldexpo.dog

MASSACHUSETTS

OHIO

NEW ENGLAND GROOMING SHOW 10/8/2020 – 10/11/2020 Sturbridge, MA (717) 691–3388 info@barkleigh.com www.newenglandgrooms.com

PETQUEST 10/29/2020 – 11/1/2020 Wilmington, OH (717) 691–3388 info@barkleigh.com www.pqgroom.com

ILLINOIS

PENNSYLVANIA

ALL AMERICAN GROOMING SHOW 8/13/2020 – 8/16/2020 Schaumburg, IL (717) 691–3388 info@barkleigh.com www.aagroom.com

GROOM EXPO 9/10/2020 – 9/13/2020 Hershey, PA (717) 691–3388 info@barkleigh.com www.groomexpo.com

INDUSTRY EVENTS SUPER ZOO 9/1/2020 – 9/3/2020 Las Vegas, NV www.superzoo.org

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Groomer to Groomer • Vol 39 Ed 6 • June 2020

GroomertoGroomer.com

PET BOARDING & DAYCARE EXPO 11/9/2020 – 11/12/2020 Hershey, PA (717) 691–3388 info@barkleigh.com www.petboardingexpo.com WASHINGTON NORTHWEST GROOMING SHOW 8/27/2020 – 8/30/2020 Tacoma, WA (717) 691–3388 info@barkleigh.com www.nwgroom.com

Provided

By Wahl