Groomer to Groomer October 2015 by Barkleigh Productions

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Groomer to Groomer • Vol 34 Ed 10 • October 2015

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y neighbor has had a housekeeper for many years. She lives alone no kids, no pets. She keeps her house very tidy, but needs a hand with dusting and doing the floors. She’s a great client. She has never once complained about a price increase, and the cleaning company has them regularly. She always cleans before the cleaning lady

Groomer to Groomer • Vol 34 Ed 10 • October 2015

gets there. She is flexible if something comes up and the woman needs to reschedule and she gives her a VERY nice Christmas bonus every year. Recently she was talking with a friend when the topic of housekeepers came up. The friend had just hired one to do a whole house cleaning before a visit from some out of town guests. She has a few kids and to be honest,

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her house is always a wreck. You can hardly walk through it because of the toys scattered everywhere. The bathroom? Well, let’s just say you couldn’t pay me enough to clean her bathroom. The woman was extremely happy with the service, her house was spotless, but thought it was a little pricey - though they did spend over 6 hours scrubbing and cleaning. Curious, my

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neighbor asked how much she was charged for that amount of work. Her cleaning lady is there for less than an hour every 2 weeks and charges her $50. She couldn’t imagine the cost of a 6 hour job! Well she was shocked alright. The woman was only charged $200 for the work. My neighbor asked for the company name. Her older sister could really use some help around the house. It was getting harder and harder for her to do the deep cleaning. If they only charged $200 for over 6 hours of heavy duty cleaning, she may be able to afford them on her limited income. Imagine her surprise to find out they used the same company and had the same cleaning lady do the work! Surprise soon changed to anger as she felt she was being totally taken advantage of by the company. She had been a regular client for years. She

only had them do the dusting and mop the floors. She always had everything picked up before they got there. She never complained about the price, or when they didn’t get the spots off the mirror, always gave them a generous Christmas bonus and was being charged MORE, a lot more, than her friend whose house was a total wreck and only ever planned to use them once or twice a year for special occasions. When she asked her cleaning lady about it, she had no real answer for her. She cancelled the service that very day and freely told her friends about the unfair business practices. Now, let’s consider the same scenario that often happens in grooming salons. A new or infrequent client comes in with a matted dog. Of course they don’t want the dog done short. The groomer spends hours carefully

brushing through the coat, using every trick they know to leave the coat long. They work several hours on the dog and charge $20 or $30 extra. The extra charges sound good until you look at the total bill vs. the hours worked. If your once every 6 week Shih Tzu groom is $40 and takes you about an hour, your client is paying about $40 an hour for your services. The larger, matted dog took you 3 hours and you charged $65. That’s under $22 an hour. Would YOUR very good, tipping, regular clients be happy knowing you are charging them almost double compared to what you charged their neighbor? Probably not. ✂

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Groomer to Groomer • Vol 34 Ed 6 • June 2015

GROOMING

MATTERS by Daryl Conner

THE IMPORTANCE OF

‘LIQUID TOOLS’

ack in ancient times, when I was a new groomer, the variety of shampoos and conditioners designed for pet use could be counted on one hand. There were just a few brands, and those brands had a very limited variety of products. They could be depended on to get dogs clean, keep static down and maybe help a bit with detangling, but that was about the extent of the assistance they offered to the complete grooming process. Fast forward to today. Peruse your favorite grooming supply catalog or website, and you will find shampoos that: • Clean • Condition • Kill external parasites • Add texture to wiry coats • Add body to limp coats

Groomer to Groomer • Vol 34 Ed 10 • October 2015

• Make coats softer and more silky • Help remove matting • Help coats to shed out • Treat dry skin • Soothe itchy skin • Enrich the colors of bronze, gold, red, black or brown coats • Make white coats whiter and bright coats brighter • Remove odors • Remove excess grease and oil from the skin and coat • Are medicated and designed to treat a wide variety of specific skin ailments And if these are not enough options, there are tearless shampoos designed to be extra gentle on the eyes, facial shampoos designed just to clean those sweet canine mugs, shampoos

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and soaks for paws, and even a variety of products that mimic those used in human spa’s, for an added elegance effect in upscale grooming situations. There are so many choices, in fact, groomers are sometimes daunted when it comes to choosing which products to buy. Add in the fact that many shampoo manufactures won’t (if you’ll pardon the pun) come clean about what ingredients are in their products, and hard working groomers find that deciding what brands and types of shampoos to buy and use is a big job. Feeling unsure, and unwilling to invest their money in a product when they are unclear if it is safe or will work as described, many groomers get rather stuck, using one or two known products and never varying from the tried and true.

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Groomer to Groomer • Vol 34 Ed 10 • October 2015

This can be a costly mistake. Let me give you an example: Meet the diving Miss. G, a favorite Lhasa Apso friend of mine. Miss G. is a frequent flier, I see her every 3 weeks. But her owner likes her coat on the long side, and isn’t much on brushing between visits. The last time Miss G. was in, I was faced with some epic tangles. The sort of matting that would cause many groomers to reach for their trusty 7F blade. But I knew I had a superior arsenal of liquid tools at my disposal, and I went to work. Because I had the correct products on hand, I was able to save the lovely coat on the dog without ruining my schedule, and keep the client delighted. Here is how the groom unfolded. I popped Miss G. right into the bathtub, and gave her a good all over wash, using a basic cleansing shampoo to remove dirt, oil and dander. I gave her a light rinse, and then washed her a second time in a shampoo designed to help remove tangles. The product I was using has a 3 part system: a shampoo, conditioning treatment, and a leave-in detangling spray. I let the shampoo sit the 5 minutes recommended on the

label. A thorough rinse, and then I followed the manufactures instructions and coated Miss. G. in conditioner. Again, I let her “marinate,” for several minutes. After she was well rinsed, I wrapped her in a thirsty towel and let it absorb a lot of moisture. Then I used my velocity dryer on low to remove a little more water. Lastly I sprayed her all over with the leave-in spray, giving an extra spritz (or three!) to the areas boasting the worst matting. Then I dried her, and to my glee, could see that the products were already doing some of the de-matting for me. As the gentle flow of warm air went over her coat, some of the smaller tangles began to loosen, lift away from the skin, and even separate before my eyes. Once she was completely dry, I added another spritz of detangling spray to each section of her coat as I worked. Using my favorite slicker, pin brushes, and comb, I was able to gently break up the matted hair. Her right rear leg was the worst. Keeping you, dear readers, in mind, I timed myself. It took me 6 minutes to de-matt this very badly tangled hip, thigh and leg. There was little coat

lost, and Miss G did not suffer with the process. These same products work wonders when grooming double coated breeds such as Pomeranians, Samoyeds and Australian Shepherds. After appropriately using the shampoo and conditioners, the vast percentage of packed undercoat literally slides up and off the shafts of the guard hairs and wafts merrily in the air when the dog is properly and completely dried with a high velocity dryer. Not only does this save time, but it is far easier on both the pet and the groomer, drastically reducing time spent brushing, raking and combing through all of that excessive coat to remove it. If you find that you are in a rut, using the same old products on every pet, try ordering some smaller sizes of different shampoos. Take them for a test drive and see if they are helpful. This is an inexpensive way to try new things. Keep notes on what worked, so you can buy larger, more economical sizes when you reorder. If you don’t know where to start, ask other groomers what products they find work best for them. Think about what types of coats offer you the biggest challenges, and look for products designed to tackle those jobs. As for me, I’d hate to go back to the “old days.” I had fewer wrinkles and less gray hair, but I don’t think I’d trade for the wonderful liquid tools that make my job so much easier now. ✂

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EAR MUFFS FOR MUTTS E by Dawn Omboy e www.queenofcolor.com

all is here and we all want to be stylish while still keeping an easy to maintain coat, so why not add a touch of color to the head piece on your pup? It can be just the right amount of fun without being overdone and in any color, or combination of colors, to suit the family of Fido. It is important to block the hair you do not want colored and keep it separated from the part you will be working on. I am going to show you an easy, inexpensive and quick way to get this done. I began with a fairly clean, brushed out Bichon (he had been bathed a couple days before) and sectioned off the hair on his head that

Groomer to Groomer â&#x20AC;˘ Vol 34 Ed 10 â&#x20AC;˘ October 2015

I planned to dye. I did this by wrapping a strip of masking tape in a circle all the way around his head and did a second one about an inch back, leaving the hair to be colored sticking out (Fig. 1). This will guide you where to place the color product and hold the surrounding hair in place and out of the way. Masking tape will not pull the hair when you remove it and my dogs always seem very comfortable with the use of it. Next, I used a piece of foil and taped it to the first tape line at the front of his head, sort of creating a visor (Fig. 2). This blocked the front of his headpiece so that it will remain white when finished. Now you will want to begin your

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color. I started by brushing all the exposed hair forward over the foil, towards the front, and then applied color with a tint brush from the second tape line towards the first. The hair should be lying on the foil and not touching the protected hair on his face (Fig. 3). Add another piece of foil to the back tape line, then use a rat tail comb or the pointy end of the tint brush to separate a layer of hair pulling it towards the back (Fig. 4). This will allow you to fully color the hair on the top of the head without coloring the hair on the back of the neck. With this done, and all the hair lying in one direction, fold the foil to create a protective headband while the color product is staining the hair (Fig 5).

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Groomer to Groomer • Vol 34 Ed 5 • May 2015

FIG. 5

FIG. 6

Groomer to Groomer â&#x20AC;˘ Vol 34 Ed 10 â&#x20AC;˘ October 2015

I wanted to have a multi colored head piece, so next I moved to the ears and placed paper towel under them. I began brushing the next color from the bottom of the ear up in layers, so that the hair would be saturated evenly (Fig. 6). You could modify this in any combination of colors you like, but always remember that you want to choose colors that will complement each other. After I finished coloring the ear hair, I added some dilution cream to make the dye a lighter shade. I used that to paint the hair between his ears, just behind the foil headband. It was pretty lavender when it was rinsed and dried. To protect his neck during this process, I tied a bandanna around his neck which he did not mind a bit. After about a 30 minute nap (The dog, not me!), I rinsed the dog then bathed

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and dried him as normal. I trimmed his head and muzzle area much shorter than the top of his head and ears to create his cute stuffed animal look. This framed his face and ears, leaving his ears and the top about two inches longer than the area above his eyes. Make the sides of his face shorter too so that the ears also have more depth. This will make the design on his head really pop! Everyone at the salon said he looked like he was wearing ear muffs or headphones. For Halloween you might want to try this with orange and black - that would be an awesome combination and would be more of a treat than a trick! Making the World more Colorful, one dog at a time... â&#x153;&#x201A;

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Groomer to Groomer • Vol 34 Ed 10 • October 2015

BUYING EXISTING vs. BUILDING

YOUR OWN BUSINESS E by Jon Porter e

have been asked a lot of times, is it better to buy a grooming shop or build your own? This is the question that many groomers are faced with. The answer is more complicated than you think. As an owner of a very busy salon, we had our share of groomers come and go and each of them say the same thing as they are headed out the door, “I can do better.” Well, I say go for it, but heed the warnings before you do. When faced with this difficult decision, the question you have to ask yourself is “how long can I go without

Groomer to Groomer • Vol 34 Ed 10 • October 2015

a paycheck?” I’m not saying you will not be able to pay yourself, you will, just not right away. There are so many things to consider when picking the right shop, such as: location and size. You must also take into consideration general geographical location. An example is, a small town vs. large city or Northern States vs. Southern States. Why is this important? Well, in South Florida, we are a seasonal area so our busy time is November through March. On the other hand, in areas like Boston or Chicago, the summer months are busier than the winter.

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Let’s get right to the point; do I buy or do I build? There are advantages and disadvantages to both. BUYING The obvious advantage is you are buying a turnkey operation (hopefully). Turnkey means you just unlock the door and you are open for business. You don’t need to buy supplies or equipment, you are in business. The biggest disadvantage is that you are buying the bad habits/reputation. If you find a place that has a great reputation, you are going to pay for it. To

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understand how to value an existing business, you must get down to the numbers. This is not easy to figure out. There are two numbers to determine the value of a business; gross sales and average dollar sale. Let’s use the number $100,000 as an example for this purpose. So if a shop’s gross is $100,000 per year with an average dollar sale of $40.00, then you can conclude approximately there were 2500 grooming jobs done that year. A grooming shop’s profit percentage on average is 60%. Using these terms, the net profit would be approximately $60,000. I would then take an inventory of all the goods/ equipment the shop has and figure the

cost of replacing everything new and divide by 25% to figure the value of the equipment. So to replace everything would cost $20,000 new, and the value of the goods is only $5,000. I call the total of the two the “Positive”, totaling $65,000. In a large market (city), the sale price should be approximately two times the positive. Most business owners, when buying a shop, have their own ideas and values and once they purchase a shop, they tend to try to make it their own. Be careful of this trap; the shop’s success is built on someone else’s ideas and not your own. Don’t change anything until the clients ease through the transition to your ownership. If you do, change can

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hurt your business, especially if you do many changes right away. The disadvantage of buying a preexisting shop is you are buying someone else’s dream. The layout might not be what or how you want, the prices might not be what you want - but most of all - you are buying that business’s liability. BUILDING This is very difficult to explain because each individual shop is different per location, services offered, etc. For the purpose of this article, I am only going to touch on key features when opening your own shop and the prices involved. Having a proper business model will save you time and money. During the assembly of the business model, factors such as: services offered, max capacity, number of employees, cost of goods, sale prices,

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Groomer to Groomer • Vol 34 Ed 6 • June 2015

marketing (including social networking), and emergency funds are to be considered and figured out. Research is the key to opening a shop and being successful. Picking a place that has lots of foot traffic or drive by traffic is the way to go, but it is also expensive. I highly recommend taking a higher foot/drive by location if your budget allows. Before looking at locations, it is important during the business model to decide what services you will offer. For this purpose, I am only dealing with grooming for the model. Once the business plan is in place, you can start looking for locations. The location should only be the size you need, not what you want to build the business to. You can grow, but it is very hard to downsize if you make a mistake. Most owners starting off make the same mistake and take on more than they can handle. Ask

yourself, “how many shops in my area have opened and closed and why?” The simple answer is always the same: they tried to grow too fast or they just were not prepared. If you want to build, there are a lot of costs associated with building. Again, for this example, I am going to use round numbers of 1,000 square feet of retail space. This is actually large for just grooming, but it will make it easy for the numbers involved with opening. I am using an approximate number as prices per square foot vary from place to place. If you find the perfect location with 1,000 square feet of space, lease should range from $800 on the low end to as high as $2,500 per month (keep in mind that these are not actual figures and vary depending on location). Most leases require first, last and security just to sign and get the keys. Let’s say the monthly cost is

$1,000 a month. That would mean $3,000 just to sign and get the keys. Now let’s add some other costs involved: phone/internet, electric, water, gas, insurance, alarm, equipment, products (shampoo, ear cleaner, etc.) permits for signs/banners, business licenses and more. These costs add up quickly. Just conservative figures, total outlay will run approximately $25,000-$35,000. Keep in mind these costs are just to open the doors; we haven’t touched on getting clients through the door yet. It takes an average of 8 months to a year to lay a foundation to build on. If you think you are going to open the doors and clients are going to come running, I hope you have enough money saved up to not draw a paycheck for a while - it doesn’t work that quickly. Let’s take a step back for a second. When buying, there were a few things I left out. What I didn’t touch on is how

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you buy the business! What are you buying and why? There are two different ways to buy an existing business; you can buy it outright “as is” or you can buy just the goods and services. When you buy pre-existing, you buy everything good and bad. When you buy the goods and services, you are buying everything, but not the name or liability. I strongly urge you to look

at the goods and services only. The reason is you don’t have the liability and reputation coming with it. When my wife and I purchased our store, we bought the goods and services only and we closed for two days to repaint and redo the inside, but nothing major. We changed the name and gave it an updated look and we managed to keep the over 1,500 active

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clients that the previous business had. I’m not saying this is typical, but I will say that we lost quite a few clients in the beginning as most people don’t like change. If this happens to you, don’t feel bad and swallow your ego - it happens to everyone in the beginning and if you plan for it, it will be easier to understand and take. Now that I covered the basics, the following is a quick rundown of the business plan and what to include: • Name of the business (think of marketing/website and/or social marketing when picking a name) • Services offered (including cost of services and types of services offered) • Costs of products (shampoos, ear cleaner, ear powder, etc.) • Cost of overhead (rent, electric, gas, water, alarm, internet, register, etc.) • Advertising budget (monthly allowance) • Employee costs (not necessarily in the beginning, but plan for it, including yourself) • Miscellaneous expenses (figure this on the high side of $300-500 to be safe) • Capacity of the location (total max number of dogs in the shop on any given day) There is a lot more to a business plan, but this should help give you a start. Once you have these numbers, you can figure out how much business you need to cover costs involved and make a profit. Using the figures I put in this article, you would have to do about 2 grooms a day just to cover costs to stay open. This does not allow for a paycheck yet. I know two per day is not a lot but it is when you first open a new startup. So now ask yourself, do I buy or build? ✂

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Groomer to Groomer • Vol 34 Ed 6 • June 2015

BEHAVIOR CLIPS

by Gary Wilkes

THE SECRET POWER OF ONCE

bout ten years ago I worked on an artificial intelligence project at MIT. One of my first experiences there was to stand in a small room full of all kinds of devices. The professor that invited me to participate handed me a music conductor’s baton and asked me to move it in any repetitive way – side to side, up and down or circles. I started moving it side to side and about five seconds later I heard classical music moving to my pattern. If I moved faster, the beat of the music increased. If I moved it slower, the music slowed down. The purpose of the project was to create a virtual dog and my music chamber was just one of the necessary

Groomer to Groomer • Vol 34 Ed 10 • October 2015

ingredients to simulate what a dog does without thinking – connecting initially meaningless information to real events. That’s how they learn what it means when the doorbell rings and a thousand other things about living with humans. If you wish to know more about dogs this is where to start. A dog’s brain works on several levels; they can hear, see, and feel, but other than a few limited instinctive associations, they have to work to connect events with consequences. Ivan Pavlov, the great physiologist, studied this extensively for more than 35 years. He said that it is not the sight of a predator that kills the prey, but the teeth and claws. If a rabbit waited for

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the teeth of the coyote to trigger escape there would be far fewer bunnies and much fatter coyotes. That means that the rabbit has to be able to connect the sight, smell, and sound of the coyote to danger. That takes us back to the front door. Dogs don’t automatically know that the doorbell marks an intruder; they have to learn it. The topic of learned signals is critical for anyone who wants to get decent control over a dog’s behavior. That is why we teach dogs the meaning of words like sit, down, and come – most often, poorly. These associations, if correctly constructed, allow you to control the dog’s behavior in the real world.

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Groomer to Groomer • Vol 34 Ed 6 • June 2015

There are two problems with this process. First, most people have no idea of the rules that govern connecting signals to events and, second, we don’t actually watch or listen to ourselves as we chant and wave our hands at our dogs. Learning the rules and being precise will dramatically improve your dog’s “obedience” and remove most of the miscommunication. If you want to improve communication with your dog, here are some basics to get you started. PERCEPTIBLE Which ever signal you choose to control a behavior must be perceivable to your dog. That isn’t as obvious as it sounds. We assume that dogs have great hearing, vision, and smell, but those senses are actually conditional based on physiology. They are not universal and not always present.

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For instance, dogs see best in dim light. That is because their ancestors hunted at dawn and dusk. In broad daylight, their eyes have trouble with high contrast. That means that if the dog is in front of you, looking upward, you look like a big, black silhouette. Unless your skin contrasts highly with what you are wearing, your dog may not be able to detect your movement. The simple solution is to use hand signals that include movement and change your silhouette. Look up the word “semaphore” and you’ll instantly see the logic. Audible commands also have rules based on what a dog can perceive. Most people bark commands on the assumption that their words have to be forceful to be obeyed. A dog can hear a potato chip hit soft carpet at 20 feet. They don’t need to be yelled at – but they do need to hear the command,

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any command. If you teach your dog that sit-sit is the command, they will never respond to a single occurrence of ‘sit’. That is because a bee isn’t the same thing as a bee-bee, though both things fly through the air and can sting you. The best rule is to never, never say it twice.

majority of dogs. The doorbell works because there is a perfectly predictable consequence to its occurrence. This is the same as asking “Want a cookie” every time you start moving toward your dog’s treat jar. If you are consistent, the dog will acquire the signal rapidly. Any signal that can be predictably connected to a desired or undesirable outcome will be learned perfectly. For instance, if you say “Nails!” before you trim your dog’s nails, and the dog hates having his nails trimmed, you have just created a very powerful negative association. If you say “Nails” you will see the real power of association that far transcends the common reaction to the word “No” – which is rarely connected to a tangible negative consequence. To have some fun, you can test the strength of the association by comparing it to a similar learned connection.

PREDICTABILITY: THE DOOR BELL NEVER LIES The best dog trainer in the whole world lives at your front door. A sixdollar doorbell gets a 100% enthusiastic response on a first occurrence, even if the dog is in the far reaches of the house and barely hears it. The reason this is so is that the doorbell is perfectly predictable. Somebody pushed the button. Therefore someone is at the front door. Dogs either react happily to a guest or territorially. A few dogs are indifferent, but the front door is a powerful draw for the vast

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If your dog has learned “Nails” and also goes nuts at the front door, ring the doorbell and when the dog shows up to jump all over Aunt Martha, just say “Nails!” and watch him skedaddle. Then try it using the word “NO” and observe the difference. Learning to teach your dog important sounds, sights, smells, and touches is a foundational training skill. Watch the way your colleagues and clients talk to dogs and you will further your education rapidly. You will be amazed at how many times they give commands compared to how often the dog obeys them. Don’t be surprised if you catch yourself giving a hand-signal that cannot be perceived, or you find yourself chanting sit-sit-sit and getting nada-nada-nada. The secret of commands and signals is simple; make sure your dog can see it, hear it, feel it, and only give it once. ✂

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Groomer to Groomer • Vol 34 Ed 10 • October 2015

CHOOSING AND USING THE RIGHT

FLEA AND TICK SHAMPOO E by Kathy Hosler e

leas and Ticks. These hardy little pests have been causing problems and carrying diseases almost since the beginning of time. Fleas are tough…in fact; fossilized remains of fleas that existed millions of years ago have been found. Trying to control and eliminate fleas and ticks has always been a real challenge for groomers. “Twenty years ago, most flea and tick shampoos were far from ‘natural’ and included many ingredients that most manufacturers would not consider using today,” says Mr. Joe Zuccarello, Director of Innovation and Promotions at Tropiclean. “Many of the ingredients used to kill these pests were poisons/pesticides. Back then,

Groomer to Groomer • Vol 34 Ed 10 • October 2015

we didn’t realize the potential negative impact these poisons could have on humans, who were largely using the products without the protection of gloves, face shields, or waterproof aprons.” But times have changed, and today’s pet care professionals have many new and safer products available. A staple in every grooming shop is flea and tick shampoo, and it is available in three main categories– natural, organic, and chemical. Mr. Tim Ryan, Vice President of Sales and Marketing at Groomers Choice, explains them… “In the natural shampoo category, the most well-known ingredient is d-limonene. It is a citrus peel extract that attacks the insect’s nervous

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system. “Organic shampoos are usually oil based, with some of the most popular ones being neem, cedar oil, melaluca, peppermint oil, and clove oil. These shampoos may not be quite as effective at killing; they are generally more of a preventative or repellent,” says Mr. Ryan, and continues, “On the plus side, these organic oils have positive skin benefits for the pets. “The third category is the pyrethrins (a chrysanthemum flower extract that can also be considered a natural product), and pyrethroids – which are made in a laboratory.” Just how do these shampoos kill the fleas and ticks? Because of the physical makeup of these creatures,

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many of the shampoos are designed to suffocate them by blocking their ability to breathe through their exoskeleton. Others attack the insect’s central nervous system and other body functions, shutting down their ability to live. As professionals, groomers should do their own research and familiarize themselves with the different types of flea and tick shampoos available. It is also vital that you determine if the product is approved for use on the animal you are grooming– be it a cat, ferret, bunny, etc. And, if you are doing puppies or kittens, make sure the shampoo can be used on young pets. Always ask your clients if they are using a monthly topical or any other treatment for fleas or ticks, and be certain that anything you use is compatible. “Groomers should study the ingredients in their selected products and how these ingredients will affect the pests, the pets, and the humans who

are using the products,” shares Mr. Zuccarello. “Making decisions based on a balance of safety and effectiveness is the most prudent approach.” “It’s crucially important to look at pets on an individual basis,” says Mr. Ryan. “Every pet has a difference in their skin sensitivity. If you have any concern about a sensitivity, use the least harsh solution – such as an organic shampoo.” Making shampoos that are powerful enough to kill fleas and ticks, yet do not harm skin can be a challenge. “I have an Afghan that I show,” says Mr. Richard Biegun, owner of Quadruped Pet Care. “I know what it’s like to groom a dog with lots and lots of hair. That’s one reason that we formulated our natural flea and tick shampoo with Yucca. Not only does it kill the fleas and ticks on contact, it rinses out easily. And Yucca is a precursor to cortisone, it helps soothe and heal inflamed skin.”

“A pet’s skin is usually tolerant of infrequent use of flea and tick shampoos. However, some may experience a drying or mild irritation after use,” says Mr. Zuccarello. “Most manufacturers design their products with this in mind, and place additional ingredients in the product to counteract this.” The drying effect of some flea and tick shampoos is often experienced by those who bathe many dogs in a day and don’t wear proper attire. No matter how safe or mild a shampoo is, bathers should still wear protective clothing, eye and face shields, and gloves at all times. When pets come into your salon or mobile unit, it is imperative that you check them for fleas and ticks, and for skin irritations – and if you find anything, show it to the pet parent or document it by taking a picture of it. Flea bite dermatitis is a common occurrence in pets and can escalate rapidly if it is not addressed. Pets who have

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GROOMING MENUS AND RECEIPTS E by Melanie Haber e

o your customers know all the services you offer? Do they feel like you charged appropriately during check-out? It is important that your customer understands that what you do is far beyond just giving a dog a bath. It is also important that they feel they got more than what they paid for during checkout. Here are some great ideas for getting customers to buy more services at check-in and see how well their money was spent at check-out. CHECK-IN - GROOMING MENU Oftentimes it is really busy when checking in pets for their groom; however, this simple trick will lower your

Groomer to Groomer • Vol 34 Ed 10 • October 2015

customer’s perception of wait time, increase their perception of value, and help you make more revenue for each transaction. Many of you have heard of the “Grooming Menu”, some of you may not. A grooming menu is a list of all the services you provide to customers during their pet’s visit that they can read at check-in; using them correctly and presenting them with a professional appearance gets you more services per pet. It also lets the customer know you have a professional arsenal of services other than just bathing or cutting hair, and gives them something to look at while they may be waiting for the customer before them to check-in.

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WHAT YOU WANT IN A GROOMING MENU: • A list of all services, including those that are priced with the routine groom. For example, if you always include a nail trim, face cleaning, sanitary cleaning, ear cleaning, and conditioner with every groom, you need to make sure the customer knows EVERYTHING they are getting. You aren’t just “WORSHING a DAWG” for heaven sakes, you are performing a professional pet service! • A place about the quality of the products you are using and why you use them.

• The prices of each service that will be in addition to the standard grooming fee. • List the highest valued services first. These are what you recommend for every pet. We never place the cheapest services first because those are the ones the customers will choose. • Note an area for “What we recommend for EVERY pet.” The customers only know what YOU tell them. As a professional it is your responsibility to let them know what is best for their pet. • A list of therapies you offer such as, allergy therapy, ozone therapy, parasite treatment, bacterial infection treatment, fungal infections, hair-regrowth, itchy pet problems and the list can go on and on. • A list of ancillary services. These are services that may or may not be associated with grooming but you can certainly charge for. (Yes, you should be charging for these!) For example: brush the teeth, bows and bling, massage therapy, nail painting, tinting or dyes, facials, extended stay for those that are working late, play time with others, extra potty trips, dremel or filing the nails, straight through fees for those that want to wait while you groom, early drop-off service, pick-up from your home service, night-before drop-off.

throw in a freebie, this is where you can write it. • A place for the date, pet’s name and owners name, and contact phone number. • A place at the bottom for the customer to sign their approval of services agreed upon.

These grooming menus can be paper copies that you make for each pet so you can keep them on file for future reference or reusable laminated menus that you can mark on with erasable markers that can be wiped clean after use. However you use, it is important that you let your customers know all the extras you can do to pamper their baby at check-in.

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CHECK-OUT - SETTING UP THE BEST RECEIPTS Once you do a fabulous job on grooming the pet, it is important that the customer not only sees what a great grooming job you did, but also understands what a great job you did. One way to do this is by increasing their perception of value during the checkout process with professional line-item receipts. When checking a customer out, it is always wise to present them with a receipt showing each procedure that was done for their pet. Oftentimes it is just easier to note the fees as GROOMING but you and I both know that a lot more goes into a “groom.” Some

grooms are basic baths and others are extensive scissor work. If you do therapies, this adds in almost 20-40 more minutes to the grooming process and your customers need to understand the value of all the steps it takes. Here are some examples of how to present a receipt with a high perception of value. And if you can personalize it, that makes it even more appreciated. BASIC BATH SIMPLIFIED VERSION FOR A SHORT COATED PET – TODAY “JOEY” RECEIVED: • Cleansing Bath • Hydration Treatment • Pedicure

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BASIC BATH EXTENDED VERSION – TODAY “JOEY” RECEIVED: • Cleansing Bath with Lemon Shampoo • Hydration Treatment with Lemon Balsam • Blow Dry • Pedicure with Dremel • Ear Cleaning • Eye Cleaning • Fanny and Fold Sanitation FULL SERVICE GROOM VERSION – TODAY “EMILY” RECEIVED: • Cleansing Bath • Hydration Treatment • Blow Dry • De-Matting 20 min • Hand Scissor work 40 min • Pedicure with Dremel • Ear Cleaning • Eye Cleaning • Fanny and Fold Sanitation

FULL GROOM WITH THERAPY VERSION – TODAY “EMILY” RECEIVED: • Cleansing Bath • Ozone Therapy • Allergy Therapy • Hydration Treatment • Blow Dry • De-Matting 20 min • Hand Scissor work 40 min • Pedicure with Dremel • Ear Cleaning • Eye Cleaning • Fanny and Fold Sanitation When you lay out the line items of services you perform during a basic bath, it really looks like much more than what the consumer thinks of as a “bath.” Full service grooming receipts will knock your customer’s socks off with all the services you provided. It is really important that

you give details on what you do to increase the perception of the value of the work you do. It also gives a much more professional feel to you personally. You are a professional; now let your customers know it! They only know what YOU tell them. If you act like you are “just giving a bath” that is all they will want to pay for, however, if you can turn that bath into a cleansing and hydration treatment— that will allow you to charge more and communicate to your customers that you are qualified. Finally, the main message here is about communication. If you tell your customers all that you offer and then put it into writing with grooming menus and detailed receipts, you will increase your reputation and bottom line. ✂

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Groomer to Groomer • Vol 34 Ed 10 • October 2015

EYE FOR AN EYE E by Mary Oquendo e

ack when I was in grooming school, the instructor asked a seemingly innocent question. “What would you do if a dog’s eye popped out?” I was dumbstruck. Trust me on this; my jaw doesn’t drop that often. But there it was, on the floor. It had never occurred to me that this could happen. Eyes can just pop out of a head?? Anything else I should be aware of? The answer to that is yes. As the loss of vision or even the eye itself can happen quickly, prompt veterinarian treatment is essential. It is why you

Groomer to Groomer • Vol 34 Ed 10 • October 2015

should take a good look at the pet’s eyes during the check-in process. Look for excessive blinking, squinting, discharge, blood, cloudiness, bulging eyes, rubbing, or redness, as well as closed eyes. All of which could indicate a pre-existing condition that may be aggravated during grooming. Bring any concerns to the owner’s attention beforehand. “Eye health should be assessed prior to the grooming. It is imperative to protect the eyes during the grooming and to know what conditions exist in advance. You want the pet owner

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to know it was pre-existing and not caused during the shave/bath. Any variations from normal should be mentioned and the owner should be advised to seek out immediate veterinary attention.” –Dale Krier- DVMCreature Comforts Mobile Veterinarian- Sherman, Conn. The structure of an eye is both complex and delicate. It is this combination that may set the stage for irreversible complications. The eye is composed of three layers: the sclera, uvea, and retina.

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ANATOMY OF THE EYE The sclera is the outer layer. It protects and maintains the shape of the eye and is often referred to as “the whites of the eye.” The cornea or uvea is the pigmented area of the eye. It has three components: the iris, ciliary body, and choroid. The cornea contains the blood vessels, which feeds the eye and is responsible for light absorption. The retina contains the rods and cones, as well as triggers nerve impulses to the brain. The rods “see” in black and white and in lowlight. The cones “see” in color and need bright light. It is hypothesized that dogs and cats see mainly in black and white because their retina is mainly made up of rods. The nerve impulses sent to the brain are what create the image. In addition, both dogs and cats have a tapetum. It is a membrane that reflects light at night. It’s why we can see their eyes when a light is shined on

them at night. In addition, the eyes have eyelids, eyelashes, and the third eyelid. The eyelids contain the lacrimal gland, which produces tears. These tears keep the cornea moist. There is a drainage system that leads the tears to the nasal cavity. Eyelashes are found on the upper lids only. The third eyelid is also known as the haw or nictating membrane. The third eyelid is located under the lower eyelid near the nose. Its function is to keep debris out of the eye. WHAT ARE THE CONCERNS FACING A GROOMER? Grooming product, such as shampoo or coat spray, in eye. This can lead to ulceration, burns, and abrasions. The irritation may cause the pet to scratch at their eyes leading to infections, both fungal and bacterial. Pets with bulging eyes, such as Pug, Shih Tzu, and Pekinese have more eye

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surface available for environmental debris. The best defense is exercise caution with any products around faces. There are eye ointments available, but you must be careful with the applicator tip touching the eye. This could irritate the eye and contaminate the contents of the ointment. In addition, the ointment creates a greasy discharge. If you get product in the eye, rinse with eyewash for ten minutes and notify the owner. Tips of ointment tubes, clipper blades and clip-ons, scissors, combs, and brushes coming in contact with the eye can cause injury. A pet scratching at his or her eyes due to irritation will also cause eye injury. If an object becomes embedded in the eye, such as a scissor or clip-on, do not remove! Removal can cause far more damage. Only a veterinarian should remove an object embedded in the eye. Cataracts can result from head trauma from a fall or a thrashing pet hitting their head against a grooming arm. Dogs with shallow eye sockets and large eye openings are prone to proptosis, otherwise known as protruding eyeball. While it may be more common for Pugs and Shih Tzus, any dog presenting these physical characteristics may be at risk for enucleation. Enucleation is when the eye pops out of the socket. For such dogs, I have

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the owners sign a waiver, forgo use of loops and will stop the groom if they struggle. Should the eye pop out, cover the eye with a cool damp cloth and call the veterinarian to inform them you are on the way. There is a very short window to save this eye. WHAT PRE-EXISTING EYE CONDITIONS IMPACT GROOMING? Entropian. The eyelashes fold in rather than out, causing the lashes to rub against the cornea. In itself, this can cause scar tissue, infections, and blindness. This pet’s eye s are more sensitive if there is product contact. This pet may also be in pain and pose a bite risk. Cherry eye. The third eyelid slips out of place and swells. The risk is a contact injury by grooming equipment used around the face. Breeds predisposed are Beagles, Bloodhounds,

Boston Terriers, Bulldogs, Bull Terriers, Cocker Spaniels, Lhasa Apsos, Saint Bernards, and Shar Peis. Glaucoma. Increased pressure within the eye causes the eyeball to swell. The eye appears swollen and bloodshot. This is painful and this pet may pose a bite risk. Dry eye. This pet does not have normal eye lubrication. Any product in the eye will cause more damage. There is usually a gooey, yellowish discharge associated with this. Some of the causes include head injury, antibiotics, and immunological disorders. Hardened discharge. Many times we are uncertain as to the degree of injury underneath. I have seen everything from minor irritation to open wounds. Conjunctivitis or Pink Eye. It is an inflammation or infection in the outer part of the eye. The eye will ap-

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pear puffy, red, along with a discharge. Allergies, systemic diseases, or foreign bodies cause pink eye. Certain strains are zoonotic. It can pass between other pets, as well as to yourself. As groomers, we are limited in our ability to treat eye prooblems as we can often cause more damage if we try. To minimize our liability, ensure that the owners are present during the intake and take note of any eye concerns that need to be addressed by a veterinarian BEFORE grooming as well as note any necessary precautions for chronic conditions. If an eye injury occurs during grooming - minutes matter - time is best spent in contact with a veterinarian for specific instructions and to give them time to prepare for the pet’s arrival. Since the potential exists for both the loss of vision and eye, leaving for the veterinarian in a timely manner can make that difference. ✂

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Groomer to Groomer • Vol 34 Ed 10 • October 2015

WILL YOUR ASSETS LAST THROUGH RETIREMENT? E by Michael Garvin e

he average person buys a dozen cars in their lifetime. But unlike cars, you only get one retirement. How do you know if you’ll have the right plan? You want an income plan you can “drive” the rest of your life. To make smart choices, you need to take advantage of an advanced retirement modelling approach—a way for you to sit in the driver’s seat of your own retirement and personally test the fit and feel of a number of plans to find the best one for you. Let’s call it the “Retirement Test Drive.” During this “test drive,” you need

Groomer to Groomer • Vol 34 Ed 10 • October 2015

to answer 4 key questions that will certainly impact your plans as you face the retirement years: • What sources of income will I rely upon in retirement? • Will my income and assets last for my lifetime? • What annual expenses can I expect? • What are the risks that I will face in retirement? You’re wondering how and when you can retire—and if you can afford to maintain your current lifestyle in

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retirement. The best part of the Test Drive? You’ll drive away with a retirement road map to help you get on the right track—and stay on track—to reach your personal retirement goals. So, are you ready? Be sure to buckleup because this road can get a little bumpy. WHAT ARE THE RISKS? Let’s first consider the roadblocks to a financially secure retirement. There are risks that you can control, and other risks that you cannot control. The risks within your control

include not saving enough for retirement, retiring too early, and spending too much during your retirement. Risks that are generally out of your control would be longevity, inflation, market uncertainty, and long-term illness. The Society of Actuaries recently released their National Vital Statistics Report showing that a woman who is currently age 55, can expect to live to age 83.9. For 55 year old men, they can expect to live to be 80.6 years of age. So, if you retire at age 65, you have 15-20 years of retirement years that require careful planning. We must account for inflation when assessing retirement needs. The U.S. Bureau of Labor Statistics released a study in 2014 showing a 103% increase in the cost of healthcare, a 95% increase in fuels and utilities, and an overall 58% jump in goods and general services dating back to 1995. The Consumer Price Index for all urban consumers from 1914 through 2014 has reflected an average annual inflation rate of 2.8%. According to the Federal Reserve and Bank Rate, a 7% annual income derived from a $100,000 investment in cash deposits in 1995 would now yield less than $1,000, reflecting the effect of inflation over time. The cost of healthcare has sky rocketed over the last decade. The Assisted Living Federation of America recently conducted a “Cost of Care” Survey which claims 70% of people over age 65 may need long-term care services. The survey shows that the average nursing home stay is about 2 1/2 years, while the median assisted living stay is almost 2 years. The 2014 survey states that the median annual cost of nursing home care is now at $87,600. Ok, let’s take a break from the ugly truth about risk, inflation, and rising healthcare costs, and focus on some more positive things! You’re passionate about your grooming business,

and working with your customer base. You’re also focused on producing an income level that matches, or exceeds the level of work that you put into your business. However, not all income is the same. There may be a variety of income streams that one may rely on in the retirement years including: Social Security, dividends and interest from your investments, annuities, pensions, real estate investments, etc. GUARANTEED VS. NON-GUARANTEED INCOME During the Retirement Test Drive, you must consider your guaranteed and non-guaranteed sources of income. Guaranteed income pays like a paycheck. Even though there may be fluctuations in your business volume, you should be able to count on some regular intervals. Your Social Security benefit, and a personal annuity agreement are also included in the guaranteed income column. According to the Social Security Administration, the maximum annual payment for 2015 stands at $31,956, while the average 2015 payment will be $15,936. Non-guaranteed income

sources are generally derived from investments and vary in pay depending on investment returns. These non-guaranteed sources of income may include retirement savings plans, real estate, and sale of your business. It was definitely more fun considering your sources of income as opposed to the negative factors, right? Sorry, but we have to be realistic here and include your expenses as well. Basic living expenses may include food, housing, transportation, healthcare and other insurance premiums, and the repayment of debt. Generally speaking, you will want to have 3-6 months of emergency cash on hand (as a safety net) in the event of poor health, or loss of business income. If you’re wondering how you can close any income gap you may have, here are the 5 steps you can take: 1.) Work longer, or work part time during retirement. 2.) Reduce your discretionary expenses. 3.) Pay off debt. 4.) Cash in a life insurance policy. 5.) Downsize your home.

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Other steps to consider would be to plan your withdraws; don’t withdraw too much too soon. Set a withdraw rate for the year, and stick with it, even if your investment value goes down. The U.S. Bureau of Labor and Statistics released a Consumer Expenditure Survey in 2013 showing the average annual expenditures by age. People aged 45-54 required an annual income of $60,524 to meet their financial obligations, while people age 65-74 only need $46,757 to maintain their current lifestyle. The report showed the annual income need decreasing even further to $34,382 for those age 75 or older. Some disciplined planning today could have a significant payoff down the road. HOW TO GET STARTED Make a list of all your expenses and categorize them as needs and

Groomer to Groomer • Vol 34 Ed 10 • October 2015

wants, gather information about your retirement income sources, complete a retirement income evaluation information sheet, and mail or drop off your information and any accompanying statements to your financial advisor. You and your advisor should meet periodically to review and update the analysis and recommendations. ✂ ***The concepts illustrated here have legal, accounting, and tax implications. Neither Janney Montgomery Scott LLC nor its Financial Advisors give tax, legal, or accounting advice. Please consult with the appropriate professional for advice concerning your particular circumstances.

Established in 1832, Janney Montgomery Scott LLC provides comprehensive financial advice and superior service to individual, corporate and institutional investors. A full-service, financial services Firm, Janney is committed to providing our clients advice through a wealth management approach by focusing on

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the delivery of strategic financial plans that utilize a variety of financial products and services best suited to help meet their financial goals. Janney is equally committed to providing our corporate and institutional clients objective advice for the successful execution of their unique business plans. Janney provides advice and service to clients through a network of professionals in branch offices located along the entire east coast. Janney is an independently operated subsidiary of The Penn Mutual Life Insurance Company, one of the largest mutual insurance companies in the nation, and is a mem¬ber of the New York Stock Exchange, Financial Industry Regulatory Authority and the Securities Inves¬tor Protection Corporation. Janney Montgomery Scott offers individual and institutional clients a full range of investment opportunities for their personal and professional financial needs. www.StoufferGarvinFinancialJanney.com

TRANSMITTABLE DISEASES IN CATS E by Ingrid King e

ats are susceptible to a number of infectious diseases. Some of them are preventable, and most boarding and grooming facilities require cats to be current on vaccinations. However, no vaccine is 100% effective, and regardless of a cat’s vaccination status, scrupulously clean facilities and a staff trained to understand disease transmission protocols are a must to prevent disease transmission.

UPPER RESPIRATORY DISEASE Upper respiratory issues are the most common transmittable illness in cats. They are most frequently seen in shelters or catteries. Symptoms include sneezing, runny nose, runny eyes, lack of appetite, and fever. These cold like symptoms can be caused by either a viral or bacterial infection. The two most common viruses that cause upper respiratory infections in cats are Herpes and Calici. Bacterial infec-

tions are most commonly caused by Mycoplasma Pneumoniae, Bordatella Bronchiseptica, and Chlamydia Psittaci bacteria. The feline Herpes virus is not the same strain as the human one, and it is not contagious to people, or vice versa. Herpes virus in cats causes primarily cold like symptoms, but it can also cause serious eye infections; 80-90% of cats have this virus in their systems. Cats with a healthy immune

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Groomer to Groomer • Vol 34 Ed 10 • October 2015

system will usually be asymptomatic unless their immune system becomes stressed. Cats who carry the virus are only contagious when they’re showing symptoms. The feline Calicivirus, or FCV, also causes symptoms similar to those of a common cold. This infection quickly spreads among cats housed together. While Calici symptoms usually mimic those of a cold, they can also include painful ulcers inside the mouth, nose and throat area. Current Calici vaccines contain about 40 different strains of the virus, and as such, the vaccine provides pretty good protection. However, since the virus is constantly mutating, complete protection cannot be guaranteed, even for vaccinated cats. It is important to understand that once a cat is infected with either the Herpes or Calici virus, he/she may carry the virus in their body for life. A

carrier cat may show mild symptoms when they are stressed, which makes outbreaks during boarding a very real possibility. FELINE LEUKEMIA (FELV) The feline Leukemia virus affects the cat’s blood, causing various blood diseases. It also suppresses the immune system, making it harder to protect against infection by bacteria, viruses, or fungi found in our everyday environment that wouldn’t affect healthy cats. The virus is transmitted through direct contact from cat to cat. The primary route of transmission is through saliva and nasal secretions, but it is also present in the urine and feces of infected cats. Cat-to-cat transfer can occur through bite wounds, but also through grooming. The virus only lives outside its host for a few hours, and because of this, transference

through shared use of litter boxes and food dishes is not as common, but it can occur. FELINE IMMUNODEFICIENCY VIRUS (FIV) The FIV virus affects approximately 1.5 to 3 percent of healthy cats in the United States, with slightly higher rates in cats that are sick or at high risk for infection. FIV is a lentivirus, which means it moves very slowly, and it gradually affects a cat’s immune system. It is passed from cat to cat through blood transfusions and serious, penetrating bite wounds. Infected cats may never show symptoms. The only way to diagnose FIV definitely is through a blood test. PANLEUKOPENIA (DISTEMPER) This highly transmittable disease is caused by a virus that causes

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fever, weight loss, diarrhea, vomiting, dehydration, anemia, or persistent chronic infection. Unless a cat receives immediate supportive care, distemper is usually fatal. Distemper is highly transmittable via contact with infected saliva, urine, or stool.

appetite. Even though cats can be carriers of the parasite, the highest risk of contracting the disease does not come from cat feces, but from eating raw or undercooked meat or unwashed fruit and vegetables, or from gardening in contaminated soil.

RABIES The Rabies virus attacks the nervous system and travels to the brain. It is transmitted through the saliva of infected animals, and it is transmittable from animals to humans. There is no cure for Rabies, which is why most municipalities require Rabies vaccinations for all pets. If a person is bitten or scratched by a potentially rabid animal, he must seek immediate medical care, and may require prophylactic Rabies vaccinations.

PROPER HYGIENE PROCEDURES Appropriate staff hygiene and proper cleaning and disinfection can prevent the spread of most of these diseases. Written procedures for both cleaning and staff hygiene will ensure the greatest success in providing a clean and safe environment for all cats and prevent transmission of disease. There is no single cleaning product that will kill all possible viruses or bacteria, but regardless of which product is used, some general principles apply. Always follow label directions for dilution, allow sufficient contact time with

TOXOPLASMOSIS Toxoplasmosis is caused by the Toxoplasma Gondii parasite, which can be found in the feces of cats who eat infected mice, birds, raw meat, or contaminated soil or water. Toxoplasmosis is rare in the United States. According to the Centers for Disease Control, more than 60 million men, women, and children in the U.S. carry the Toxoplasma parasite. Of those who are infected, very few have symptoms because a healthy person’s immune system usually keeps the parasite from causing illness. Most cats infected with T Gondii will not show any symptoms, but occasionally, cats with a weak immune system will show symptoms such as lethargy, fever, and loss of

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surfaces, and ensure that all surfaces are dried completely. Residual water may become a breeding ground for pathogens. The Koret Shelter Medicine Program at the UC Davis School of Veterinary Medicine provides detailed protocols for sanitizing animal shelters. The protocols can be easily adapted for grooming and boarding facilities. Staff should follow thorough hand washing procedures in between handling cats. Some diseases, especially upper respiratory viruses, can be transmitted via staff clothing. Protective garments should be available when dealing with infected animals. Bedding and towels should be washed in hot water with bleach added to the cycle. Understanding feline transmittable diseases and how to prevent them will ensure a happy grooming experience for feline clients. ✂

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ALL AMERICAN GROOMING SHOW CONTEST RESULT PHOTOS BEST IN SHOW

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GROOMERS’ EMERGENCY ASSISTANT FUND ANNUAL FINANCIAL REPORT 703.50 B Boyer

2/18 PPal

180.69 transfer

9/9 Staples

101.60 brochures

1000.00 S Walden

3/5 AC Moore

140.40 glass banks

9/23 Gas

43.30 deliveries

1000.00 K Psaroudis

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174 (outstanding) D Omboy

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Voided checks: 104–106–109

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8/6 USPS

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8/18 Walmart

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The Groomer’s Emergency Assistant Fund began 2014 with a balance of $946.04. The total income (deposits) for the year totaled $6,369.69. Their total expenses for the year totaled $5,678.11. $99.12 went to the state of DE for the filing fee, while the balance was donated to groomers in need. They ended the year with a reconciled bank balance of $1,637.62.

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Beginning Balance $946.04 Income (Deposits) $6369.69 Total Expenses: $5678.11 Reconciled Bank Balance : $1637.62

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1/23 AC Moore

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Barkleigh Productions, Inc. (717) 691-3388 • Fax (717) 691-3381 www.barkleigh.com www.groomertogroomer.com

Groomer to Groomer • Vol 34 Ed 10 • October 2015

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How Often Should

ed?

My Pet Be Groom

tween professional The duration of time be e tly between dogs of the sam e groomings can vary grea ir type, density, and climat ow breed. Coat condition, ha ables. A lot depends on h are just some of the vari u are willing to offer to much home grooming yo your pet. suggested by grooming Here are some guidelines re onal groomer can be mo b authorities. Your professi you don’t brush and com specific about your pet. If ier time frame. regularly, choose the earl 3-6 weeks Afghan 6 weeks Airedale 4-6 weeks Bedlington Terrier 4 weeks Bichon Frise 8-10 weeks Bouvier 8-12 weeks Brittany Spaniel 6-10 weeks Cairn Terrier 4-8 weeks Cocker Spaniel 6 weeks Collie 6-8 weeks t Terrier Dandie Dinmon 8-12 weeks r Retrieve Golden 8-10 weeks Irish Setter 4-8 weeks Kerry Blue Terrier 6-8 weeks Lakeland Terrier 3-4 weeks pso Lhasa A 4 weeks Maltese 4-6 weeks Old English Sheepdog 6-12 weeks Pekingese 12-16 weeks Pomeranian 4-6 weeks Poodle 6-8 weeks Schnauzer - Miniature 8 weeks Standard 10 weeks Keepi ng your Pet Flea Free Giant 6-10 weeks In many areas of the cou Terrier ntry, flea control 3-4 weeks Scottish is a year round n ecessity. Shih Tzu 6-8 weeks In conjunction w rrier ith continuing premise 4-8 weeks control, Silky Te many perier t owners have great succe ss 6-8 weeks with oraSkye Ter rier l or topighland W hite Ter cal prod ucts that are 6 weeks administWest Hi ered once a mon Terrier th to their pet. T Wire Fox hey 4 weeks come in a variety of brands e Terrier like - Advantage® , Frontline®Yorkshir , Revolution®, and Program® . There are specific formul ations for dogs and cats, and most are ap proved to use on puppies and kittens six to eight weeks and older. Read and follow the inst ructions, making sure to use the product that is specified for your pet. These products are e xtremely popular because of their once a mon th convenience, ease of application, and effectiveness. Most are waterproof, allowing your pet to be bathed, or to swim, without decr easing the product’s effectiveness. Also, keeping your pet flea free with this continuous protection, is far less costly than trying to eliminate an inf estation on your pet and in your home.

Written by Professional Groomers for Your Clients!

These quality brochures not only answer the constant questions you get from pet owners, but they will also help you sell products that work and that you personally believe in—products that you retail. They will teach your client how to care for their pet in between groomings, which will save you lots of time. Great promotional tools as well.

Learning to Brush Your Pet – Ensures success in brushing, which will pay dividends to you over the years. Plus it will point them toward the right equipment that you sell.

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Tiny fleas can create huge problems. By working with your pe t care professional and following their recom mendations about products and their correc t usage, and by diligently treating and pr otecting your pets and their surroundings, you a nd your pets can kiss the ferocious flea goodbye.

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When Your Pet Needs a Smoothie

Taking care of your Puppy at home…

Between professional groomings, you may need to brush and bathe your puppy at home. Your groomer can recommend and supply the equipment and coat care products that you will need. She will also be happy to demonstrate the correct brushing and combing techniques that you need to learn to properly care for your puppy.

Mission Accomplished – a Happy Puppy! Because you and your professional groomer took the time to introduce your puppy to grooming in a step-by-step, gentle, loving way, you made your puppy’s all-important ﬁrst visit to the grooming salon a wonderful experience that will help him enjoy being groomed throughout his life.

friend who could have aGroomer you Your IfAsk this publication, beneﬁt forfrom a Copy please of pass it on.

Learning to Brush Your Pet Pamphlet

Once It Is Removed, What Should I Do?

Pet Care Series # 2

Cleanse the area around the bite thoroughly PA Productions #PS-3 Barkleigh and apply an antiseptic to it. If you wish• Mechanicsburg to have • info@barkleigh.com • www.barkleigh.com (717) 691-3388 the tick examined by your pet’s veterinarian J590 or your doctor, wrap the tick in a damp paper towel to protect it from dehydration (which could make it very difficult or impossible to identify) and seal it in a plastic bag.

The Ferocious Flea

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If the tick looks flat, it has probably attached recently. If the tick is engorged, it may mean that it has been feeding for an extended time. The longer a tick has been feeding on your pet (or you) before being discovered, the greater chance that it will transfer disease. In many cases a ‘bullseye rash’ will appear at the site of a tick bite.

Once the tick has been removed, place it in a sealed container or a small sealable plastic bag. You can add a squirt of tick spray to kill it, or simply seal the bag or container and place it in the trash. Ticks need humidity to survive and will perish without it. Do not flush ticks down the toilet. They can survive in the water.

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We Are Here to Help You

Ticks are far too dangerous to ignore. Just one bite from these tiny terrors could affect you or your pet for the rest of your lives. Your best defense against ticks and the diseases they carry is prevention. We can recommend tick removal tools and a wide range of the products you may need to protect your pets and their environment. Please ask for product recommendations that will safely protect you and your pet from these tiny, treacherous predators.

Pet Care Series #5

If you have a friend who could benefit from this publication, please pass it on.

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Great gift for puppy’s first grooming, new clients, promotions and incentives! Your clients will be thrilled when their pet receives this frameable award. The goodwill generated will be “money in the bank “ to you. “This certiﬁes that _____ has successfully completed a professional grooming in our establishment. Your pet has exempliﬁed courage when confronting combs, brushes, clippers, and scissors and has shown valor in crossing the waters of shampoo, creme rinse and dip. It is with great pride that your pet has been selected as a Paw-fect specimen of beauty to be held in highest esteem by this grooming establishment.”

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Groomer to Groomer • Vol 34 Ed 4 • April 2015

Pet Care Series #7

Ick! A Tick! – This brochure teaches clients not only how to identify and protect their pets from ticks but also what to do if they ﬁnd ticks on their pets or themselves.

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A Tick!

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Salon Fresh – Your clients need to be encouraged to keep their pets groomed on a regular basis. Give them a pamphlet that will support the reasons for a consistent grooming schedule. This one pamphlet could increase your business tremendously.

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Ick!

Proper Disposal of a Tick

Little Angel Award

Pink Little Angel Award #6348 20 Awards #6349 50 Awards #6350 100 Awards #6351 500 Awards

Puppy’s First Visit to the Grooming Salon

Is There Any Way to Know How Long the Tick Has Been on My Pet?

The Ferocious Flea – Helps your client learn how to protect their pet from ﬂeas and helps you sell retail products you believe in, as well.

#6013 #6014 #6015 #6016 #6017

Your Pet Care Professional

Pet Care ning ar LeProfessiona l to Br ush Your Pet

benefit from this publication, please pass it on.

Puppy’s First Visit – Helps your client prepare their puppy for grooming. It will offer ways to teach their pet to enjoy grooming. Beneficial before and after the first groom.

#1853 #1852 #1854 #1855 #1856

cause any irritation to himself. Remember that his freshly clipped nails may be sharp and can easily irritate his puppy skin. If you have any questions or concerns, contact your groomer immediately.

One of the most wonderful, caring things you can do for your pet is to spend time together. Make grooming a special bonding time between you and your pet. If you begin brushing while his hair is short and not tangled, he will be more accepting of it. Start with very short sessions and gradually lengthen them as your pet learns to enjoy daily grooming. Use treats and plenty of praise to reinforce a positive grooming experience. Be sure to use the brushing technique that your groomer demonstrated to you, also see the pamphlet Learning to Brush Your Pet. The importance of thorough brushing followed by a complete combing cannot be overemphasized. This small investment of your time can pay off with tremendous beneﬁts in your pet’s happiness and well being, not to mention his appearance. Working together with your groomer to obtain the proper products for your pet’s care and to learn how to use them correctly, will ensure that your pet looks at all atimes. best have friend who could and feels his If you

Are there any disadv antages to these products?

Fleas have to come in con tact with the product to be killed. Tha t means that fleas actually have to get on, an d could possibly bite your pet, before they die. There is also a possibility of skin irri tation at the site of application.

Your

Your Pet Care ional fessHappy Pro Pet! Payoff…a The Big

sprays that make brushing easier, will enable you to make grooming time at home an enjoyable experience for you and for your pet.

Photo by: Sherri Regalbuto

Pet Care Series Brochures

GroomertoGroomer.com

Groomer System Appointment & Income Tracking Book This loose-leaf binder system permits an unlimited number of daily appointments. Each groomer can have his or her own book, or the salon can work out of just one. Each groomer can have his or her own appointment pages in one master book as well. Satisfaction guaranteed. System comes with 150 daily appointment sheets, 52 weekly reports, 12 monthly reports, and 4 quarterly/yearly reports. Monthly dividers, services codes and calendar are included.

#6053 #6054 #621 #622

Tip Signs

Groomer System (Complete) 100 Daily Sheets Assorted Reports (One-Year Supply) Calendar in Vinyl Sleeve

8.5 x 11” ready to display Counter Signs answers the question, “Should I tip my Groomer or Bather?” Increases tips dramatically without oﬀending your clients. In plastic standup card.

$59.95 $12.95 $15.95 $3.95

#5009 #6144 #6143 #6182

Dancing Dog Tips Sign Tip Sign For Bathers Tip Sign For Groomers Tip Sign For Groomers - Canadian

$14.95 $14.95 $14.95 $14.95

Pet Release Forms These cartoony Pet Release Forms convey a little light humor for a serious subject. They explain, in a gentle way, the pet owner’s responsibility to the groomer and give you the right to obtain emergency treatment for their pet. One popular television judge even sided with the groomer because she had her client sign a Fuzzy Pet form. The pet owner lost the lawsuit. 50 forms per pad. Mix and match styles. Indicate styles when ordering.

General Pet, Fuzzy Pet, or Senior Pet Release #614 1 Pad $7.95 #615 3 Pads $22.95 #616 5 Pads $35.00 #617 10 Pads $69.00 #618 25 Pads $149.00

Teaching You to Train Your Dog A Student Guide

Sorry, We

This blue and green guide tells new training students how to prepare for class and have a successful learning experience with their pet. Great promotional tool, too. Rubber stamp your information on the front. Leave at clinics, grooming shops, pet shops, breeders, pet fairs and more! Pulls in new students like crazy!

#800 #801 #802

100 Student Guides 500 Student Guides 1000 Student Guides

Mobile Groomer Door Hangers

$17.95 $63.95 $90.00

missed You...

Designed with mobile groomers in mind. Leave a message for customers who missed their appointment.

#6183 #6185 #6187

20 Hangers 100 Hangers 1000 Hangers

$12.95 $49.95 $299.95

Please Call for a New Appointment. Phone W1376

(717) 691-3388 • Order online at www.BarkleighStore.com GroomertoGroomer.com

Groomer to Groomer • Vol 34 Ed 4 • April 2015

Sympathy Cards Elegant 4” x 6” cards in ivory linen or blue parchment with gold ink will tell your clients that you care. Matching envelopes included. Great retail item for your facility. (INSIDE) ... brings great joy and deep sorrow. May it be comforting to know that the loss of your beloved pet is shared by those who care.

Gift Certificate

Cards may be mixed in packs of 10 when ordering 100. Indicate style number when ordering.

Great for Pet Shops, Groomers, Kennels, Trainers, and more! These elegant parchment certiﬁcates, bordered with paws, are “just paw-fect” for gift-giving. Great for pet shops, Groomers, Veterinarians and Kennels. A nice way to show appreciation for referral customers, too. Rubber stamp your business name in the corner. Stub attached for your records. Certiﬁcates come with beautiful matching envelopes.

Gift Certificate with Envelope #603 Pack of 10 #604 Pack of 25 #606 Pack of 100

Blue Sympathy Card with Envelope #524 5 cards $12.95 #525 10 cards $23.95 #526 25 cards $42.95 #698 100 cards $125.00 Ivory Sympathy Card with Envelope #6033 5 cards $12.95 #6034 10 cards $23.95 #6035 25 cards $42.95 #6036 100 cards $125.00

$9.95 $22 $40.00

Stand-Up Counter Sign (FREE with 100 Gift Certificates – indicate when ordering) #6176 Gift Certificate Counter Sign (Christmas) $9.95 #6175 Gift Certificate Counter Sign $9.95

Display Holder Black metal holder will put sympathy cards at your clients ﬁngertips for resale. Includes the header card. Can be used for pegboard or countertop use.

Display Holder for Sympathy Cards #687 Single Holder $5.95 #689 10 Holders $49.95

Sympathy Postcard 4” x 6” elegant postcard printed with rich chestnut ink on buckskin parchment and tastefully embossed with gold foil lettering. Inexpensive and easy to send. Just address and mail, or put it in an ivory envelope for a more personal touch. (BACK) May it be a comfort to know that we share your feelings and extend our deepest sympathy.

PetRef Kards

Did You Find a Medical Problem? Attractive 3” x 5” cards are used to note your medical concerns. Clients can take your ﬁndings to the Vet. Your clients will appreciate your concern. The vet will appreciate your professionalism. Gray card with blue ink.

#668 100 Cards #669 500 Cards

$9.95 $39.95

#670 1000 Cards

Sympathy Postcard #518 5 Postcards #519 10 Postcards #520 25 Postcards #696 100 Postcards

$7.50 $12.95 $23.95 $75.00

Sympathy Postcard with Envelope #521 5 Postcards with envelope #522 10 Postcards with envelope #523 25 Postcards with envelope #697 100 Postcards with envelope

$10.95 $19.95 $38.95 $110.00

$59.95

(717) 691-3388 • Order online at www.BarkleighStore.com

Groomer to Groomer • Vol 34 Ed 4 • April 2015

GroomertoGroomer.com

Groom-O-Grams Exciting 8.5” x 11”, four-page newsletter becomes your own Personal Salon Newsletter!

This 8.5” x 11” four-page newsletter contains grooming and health information, stories, and cartoons that present a professional image to your community. Give them at each appointment. Groom-O-Grams encourage better home care and more frequent appointments. Use it as a reminder card! Many groomers report a fantastic 50–100% response. GroomOgrams are a fantastic promotional tool! Your grooming clients will give it to their friends. Leave them anywhere there are pet owners—humane societies, veterinarians, kennels, pet shops, and breeders. GroomOgrams will keep your clients coming back while teaching them proper “between grooming” care. Over 10 million Groom-O-Grams have been distributed by caring groomers like yourself. Seasonal issues are available after February 10 (Spring), May 10 (Summer), August 10 (Fall) and November 10 (Winter). Each issue deals with the seasonal grooming needs of pets.

Groom-O-Grams – Current Season Unless Specified #565 25 Groom-O-Grams $10.50 #566 50 Groom-O-Grams $18.00 #567 100 Groom-O-Grams $25.50 #568 200 Groom-O-Grams $49.50 #569 300 Groom-O-Grams $70.50 #570 400 Groom-O-Grams $88.50 #571 500 Groom-O-Grams $95.00 #572 1000 Groom-O-Grams $169.00 #573 2500 Groom-O-Grams $358.00

Standing Order Program Save 15% on your next order of Groom-O-Grams! Mark your order form. No obligation to future purchases. Cancel anytime.

Kage Kard Holder

Business and Appointment Cards

For Boarding or Grooming Cards 3” X 5” or 5” X 8” This sturdy aluminum card holder will keep pet information right where you need it. Two popular sizes hold 3” x 5” Run Card or Klip Kard, and 5” x 8” Giant Klip Kard or Kenn-L-Kard. Attaches easily to cage or crate. Has holes for wall mounting near grooming table or tub. Collar and leash holder built in. Practically indestructible, won’t rattle, and holds client index cards securely and cleanly.

Kage Kard Holder 5”x8” #1954 1 holder #1956 10 holders

$7.95 $69.95

Kage Kard Holder 3”x5” #1951 1 holder #1953 10 holders

$5.95 $49.95

Over 10 Million Sold!

High quality black raised printing on crisp white card stock. Choose one of our stock logos FREE (on order form page). Instructions: Circle logo of your choice and print your six lines of type clearly on the Order Form. Allow three to four weeks delivery time.

#1119 #663 #665 #666 #667

1000 Business Cards 1000 Appt. Cards Extra Line of Type Custom Logo Custom Layout

(717) 691-3388 • Order online at www.BarkleighStore.com GroomertoGroomer.com

$49.95 $49.95 $2.95 $19.95 $25.00

Groomer to Groomer • Vol 34 Ed 4 • April 2015

Groomer & Kennel Sales Slips Make More Money Without Raising Your Prices!

Professional Sales Slips for groomers and kennel operators! Both have space for all the little extras you haven’t been charging for. These 5-1/2” x 8-1/2” two-part NCR forms are clean, with no carbon needed. Groomer Sales Slip includes space for groomer’s name, skin treatment, next appointment, bows, medicated shampoo, tangling, bad behavior and more!

#623 #624 #625

Pack of 100 Pack of 500 Pack of 1000

$18.50 $72.00 $117.50

Kennel Sales Slip includes space for salesperson and/or groomer (for easy tally of commissions), number of days, weeks or months of boarding and charges, next grooming appointment and much more!

#627 #628 #629

Pack of 100 Pack of 500 Pack of 1000

$18.50 $72.00 $117.50

Kenn-L-Kards and Run Kards

Popular Client Index Cards for Pet Day Care and Boarding Facilities! Kenn-L-Kards oﬀer boarding, medical and grooming proﬁles. Easy checklist eliminates tedious handwriting. Speeds your recordkeeping. This popular Client Record Index Card has all the information any kennel or day care operator needs. Extender cards double your records space. Just attach to the back of a full Kenn-L-Kard. Kenn-L-Kard Extenders – White 5 x 8 Kenn-L-Kard – White 5 x 8 #901 Pack of 100 $13.75 #589 Pack of 100 $13.75 #902 Pack of 500 $59.95 #590 Pack of 500 $59.95 #903 Pack of 1000 $99.00 #591 Pack of 1000 $99.00 Run-Kards are completed at each visit and attached to the run. Contains all the up-to-date information you need about the pet. The back contains a boarding release for your protection, which is signed and dated by the owner. You’ll wonder how you ever lived without them!

Run Kard – White 3 x 5 #594 Pack of 100 #595 Pack of 500 #596 Pack of 1000

$10.50 $39.75 $62.95

Happy Camper Card Great for Boarding and Day Care Operators!

Kenn-L-Kard Special Get started with everything! 250 Kenn-L-Kard’s 5 x 8 File Box Alphabetical Index Guides #683

KENN-L-KARD SPECIAL $34.95

Now you can grade each pet in your care from an A+ to an F. Time-saving checklist will let your client know that his pet ate well, had ﬂeas or should see a vet... and much more. Lots of room for your own personal comments, too. It’s a personal way to thank your boarding clients. Plus it’s a great promotional tool! Pet owners will tell their friends. Available in green only.

#906 #907 #908 #909 #910

Pack of 20 Pack of 50 Pack of 100 Pack of 500 Pack of 1000

$4.50 $9.00 $16.00 $66.00 $95.00

(717) 691-3388 • Order online at www.BarkleighStore.com GroomertoGroomer.com

Groomer to Groomer • Vol 34 Ed 4 • April 2015

From Sally Liddick, Founder of Barkleigh! Taking a Diﬀerent Path is a collection of stories by the founder of Barkleigh Productions and publisher of Groomer to Groomer magazine, Sally Liddick. Each chapter tells of the adventures she encountered while starting up and running a successful business with her lifetime friend, Gwen. Sally has added a humorous and inspirational twist to her experiences. Readers will enjoy relating their own friendships to Sally and Gwen’s and will learn some valuable lessons and strategies to compete in the business world.

#6374

Grooming

and e understanding grooming quickly learn good visits. ing oying their groom Puppy her Gee take you on ting from… g with… and profi y canine a happ while creating

Puppies

omer’s Guide

A Professional Gro

Groomer

Kathy McGee

INJURIES & HEALTH BOYD HARRELL, DVM What Every Successful Groomer should know! • Safe Grooming Procedures • Pet First Aid • Salon Injuries • Parasites • Pet Health

• Dental and more!

Let Kathy McGee take you on a puppy journey to working with, and proﬁting from, puppies while creating a happy canine client for life. Examines the puppy experience, especially as it relates to the grooming salon. Learn tricks and techniques to help acclimate a puppy to grooming.

Grooming Puppies

WonderGsrooming of

#6325

Pet First Aid

$19.95

$9.95

Bonnie Wonders

AARONCO Books

Add Some Humor to Your Grooming Day! This publication features over 200 pages of Groomer to Groomer columnist, Bonnie Wonder’s, humorous tales of everyday grooming. Through Bonnie’s eyes and words, you will be able to relate and chuckle about some of your own crazy clients.

Harrowing and hilarious tales of a Groomer by a beloved Groomer to Groomer columnist.

7 9 780979 06761

#6384

Wonders of Grooming

$15.95

Professional Pet Grooming Secrets

The All Breed Dog Grooming Guide The easiest to use, most explicit instructions and crystal-clear drawings for every groomer. #6512 All Breed Dog Grooming Guide $85.90 Boarding Kennel Management A comprehensive guide to the management of a commercial boarding kennel. Valuable equipment section as well. #1130 Boarding Kennel Management $35.95 The Cat Grooming Guide Grooming books has special emphasis on safe handling of cats. #1131 Cat Grooming Guide $39.95 Client’s Guide to Dog Grooming Styles An aide to show clients what their fully groomed pet should look like. Great for the reception desk. #1809 Client Guide to Dog Grooming Styles $29.95 The Mutt Styling Guide This guide gives groomers the opportunity to see 64 magniﬁcent mutt makeovers plus instructions on how to design creative solutions for challenging mixed breeds. #1133 Mutt Styling Guide $47.95 The Business Guide to Pet Grooming Business guide will everything you need to know to successfully operate a grooming business. #6539 Business Guide to Pet Grooming $69.95 The Mobile Pet Grooming Guide Ultimate reference for entering, upscaling or growing a mobile grooming business. #6475 Mobile Pet Grooming Guide $50.00

The most comprehensive guide for groomers… ever! Twenty-one big chapters cover skin disorders, ears, hotspots, allergies, ﬂeas and ticks, toenail and footpad problems, anal glands, infections, nutrition, geriatric dogs, vaccinations and reactions, dental and much more. Indispensable for accidents or illnesses inside the grooming salon.

Taking a Different Path $19.95

Techniques for Puppy Grooming

#6318

From Beloved Groomer to Groomer Vet, Dr. Harrell!

• Nutrition

Bonnie Wonders

9790676-1-7 ISBN: 978-090000

PET FIRST AID,

Wonders of Grooming

e a Puppy?

incredible ng table, these most n exasperate the

GROOMER’S GUIDE TO

A fun and informative book. Chapters by Grooming Masters on clipping four feet in three minutes, ﬁrst aid, grooming old dogs, simple bow making, mobile grooming, coping with coat, rehabilitating a diﬃcult dog and more. Contains full-color creative contest winners and original grooming cartoons.

#5014

$15.95

Books by Melissa Verplank Notes from the Grooming Table and Pocket Pal are the newest additions to the White Dog Enterprises’ line of breed speciﬁc grooming instructions. Indispensable outlines and tips for grooming every breed with visuals for each. #6037 Notes from the Grooming Table $89 #6355 Notes – Pocket Pal $40 Theory of Five A one-of-a-kind guide illustrating how to transfer your skills from one pet to the next. Photographs and illustrations walk you through the 124 pages of easy-to-understand terms and techniques. #6067 Theory of Five $32.95 Whiskers Learning Journal – Bow Making Brightly colored bows or bandannas can be one of your best marketing tools. As a ﬁnishing touch on a fabulous groom it is a sure way to generate interest. You will learn how to create fabulous bows with simple, clear step-by-step instructions. #6521 Whiskers Journal – Bow Making $15.00

(717) 691-3388 • Order online at www.BarkleighStore.com GroomertoGroomer.com

Grooming Secrets

Groomer to Groomer • Vol 34 Ed 4 • April 2015

Handy Reference for Groomers!

Starting a Salon? Grooming leaders oﬀer expertise in naming a salon, preventing accidents, grooming neglected pets, ﬁnishing touches, clipper and blade maintenance, grooming and handling tips, correcting faults and much more. 128 pages of illustrations and photos.

#6365

Pet Grooming Salon Basics

Laureen Osborne, Canadian Groomer Editor, has compiled this handy reference. Topics include nail clipping, muzzling, brushing, bathing and drying techniques with lots of practical advice to improve your grooming and work more eﬃciently.

$12.95

#6383

#5015

Christmas Ideas Book

$9.95

Written by industry icon, Judy Bremer Taxman, this book is power packed with ideas to boost your income and management skills. Topics include how to be the boss, organizing your business, keeping personnel, tactics for keeping your business running smoothly and more. It is totally focused on the pet industry.

#5012

Stopping unacceptable behavior keeps pets in their happy homes and your pet care facility. Learn things that you can do to help an owner cope with problem behavior in an eﬀective way. This two hour seminar taped live at Groom Expo tells what it takes to stop the most common canine catastrophes in an eﬀective, safe and proactive manner.

Doggie Repair Kit DVD

$49.95

An indispensable guide for those who want to get involved with service and therapy dogs. Hundreds of contacts. Learn from this husband-and-wife team who have been blind for years and have owned multiple service dogs. Includes health and grooming information.

#5024 #5027

$15.95

MUSH

$19.95

Scent and the Scenting Dog

$12.95

The Difference Between Life and Death for a Lost Person! How do lost persons behave when disoriented? Where should you start looking for a child lost in mountainous terrain? How far will an elderly person travel and in what direction? How to use voluntary and professional manpower can make all the diﬀerence. This exciting book answers all those questions! This 64 page book is an expansive study of actual case histories and will reveal new insights to aid you... the Search Leader!

#5026

(717) 691-3388 • Order online at www.BarkleighStore.com GroomertoGroomer.com

$19.95 $5.95

Understand how and why a dog works scent. Explains the composition of scent, how it works in the dog’s nose, what aﬀects scent and more! Topics include the sense of smell, anatomy and physiology, theories and odor, the human as a scent source, transmission, atmospheric factors and airborne scent, the ground scent picture, working on dog’s scent and snow experiments.

A Beginner’s Manual of Sled Dog Training by Charlene G. LaBelle By Charlene G. LaBelle for the Sierra Nevada Dog Drivers, Inc. The complete book of sled dog racing, MUSH! is indispensable to anyone who is thinking about this exciting sport. Topics include buying dogs and equipment, training, riding, traveling, race strategy and more.

Tracking Dog Tracking Trainers Handbook

Scent and the Scenting Dog by William G. Syrotuck

#5029

#1713

$14.95

A step-by-step easy to follow program, which has resulted in 100% success for his students. Includes basics of tracking work, training philosophy and terminology, determining behavioral characteristics, tracking training essentials, TD training methods and classical problem solving and more! Also Tracking Trainers Handbook, a companion guide to Tracking Dog.

Partners in Independence

#5041 Partners in Independence

Empowered Employer

The “Bible” of Tracking!

Doggie Repair Kit DVD

#1413

$15.95

A Powerful Guide for Every Business Owner!

Christmas Ideas These fun ideas have been gleaned from groomers as entries in Groomer to Groomer magazine’s Christmas Ideas Contest. Now you can get a wealth of ideas for your clients. Topics include inexpensive Christmas gifts, proﬁtable Christmas promotions, heartwarming experiences and more! Photos and illustrations included.

Quick Tips

Analysis of Lost Person Behavior

$12.95

Groomer to Groomer • Vol 34 Ed 7 • July 2015

Rubber Stamps #699

#700

#708

#703

#702

#6433

#709

#707

#6434

#6431

#705

#706

#6432

Eliminates tedious handwriting. Add your own custom logo or use one of ours (see order form). Perfect for GroomOgrams, reminder cards, groomer or kennel sales slips, letters, checks, and receipts.

Rubber Stamp #643 Stock Logo (See order form) #642 Custom Logo

$7.95 $7.95

#6045 #6046 #6047 #6048 #6049 #6050

$10.95 $15.50 $19.95 $23.95 $28.50 $32.95

1 Line 2 Lines 3 Lines 4 Lines 5 Lines 6 Lines

ame alon N Your S dress d Your A y, State, Zip it r Your C one Numbe h P r You

#701

Kanine Kookie Kutters Sizes range from 2-3/4” to 4-1/ 2”. Great for breed club treats, fundraisers, sandwich cutouts, treats for your customers’ pets or kids, dough ornaments, and more. Dog Bone Recipes included FREE!

#6435 #710 #711 #6429 #6430

13-Piece Bow Wow Set Bones and Hydrant Seven Dogs and Kitty 7-Piece Set 5-Piece Mini Set Individual (Indicate #)

$31.95 $8.50 $19.95 $19.95 $9.95 $3.95

the

ULTIMATE

Dental Kards

GUIDE SALON Creative

NEW 5” x 8” Dental Kard features a large detailed diagram for notation of cavities, sensitive areas and more. The back provides space for date, cleaning history, charges, technician and reminder sent date.

#6352 #6354

100 cards 1000 cards

$13.75 $99.00

by Angela Kumpe

#1-31 Index Guides

The Ultimate Guide to Salon Creative

Ethel... I think this dog is trying to tell me something!

The Ultimate Guide to creative Styling is a must have resource for every salon and mobile groomer. With 192 full color pages packed full of exciting creative add-on services including accessories, temporary coloring, semi-permanent coloring, color lifting, marketing, pricing and more. Step-by-step photos and easy to understand instructions will have your salon or mobile earning more money and have your clients begging for more.

#6548

The Ultimate Guide to Salon Creative

W1336

$59.95

Revolving Reminder System Get your clients in every 4, 5, or 6 weeks with this complete ready-to-use system! Includes: 5” x 8” File Box, #1-31 Index Guides, 200 of our most popular Reminder Cards (50 each: R-2, R-4, R-5, R-7), instructions for instituting a successful Reminder Program.

#676 1 Revolving Reminder System $59.95

(717) 691-3388 • Order online at www.BarkleighStore.com

Groomer to Groomer • Vol 34 Ed 7 • July 2015

GroomertoGroomer.com

Banners

Say it in a big way with these attention-grabbing banners!

6 x 2’ and 4’ x 2’ banners cover the gamut of things that you would do in your grooming salon or kennel. Get your clients attention the moment they walk in the door. These banners have grommets for ease of display and will pay back their cost in a day!

Aaronco Posters AARONCO publishes a complete collection of laminated posters that help groomers communicate with their customers by eliminating the confusion due to various grooming styles. Each poster represents one of the seven AKC dog groups, showing properly groomed dogs. The posters are printed in black and white and are laminated for attractiveness and durability, which allows them to be hung with or without framing. They are sold individually and in sets of 9. Posters sold individually ship in their own cardboard tube. Posters sold in the set of 9 ship in one cardboard tube.

6’ x 2’ Banner #6375 Grand Opening #6377 Pet Day Care #6381 Pet Photography #6382 Shed-Less Treatment #6378 Today’s Special #6379 Toothbrushing Special #6376 We’re Moving #6380 Spa Service

$49.00 $49.00 $49.00 $49.00 $49.00 $49.00 $49.00 $49.00

4’ x 2’ Banner #6390 Grand Opening #6391 We’re Moving #6392 Pet Day Care #6393 Today’s Special #6394 Toothbrushing Special #6395 Spa Service #6396 Pet Photography #6397 Shed-Less Treatment

$39.00 $39.00 $39.00 $39.00 $39.00 $39.00 $39.00 $39.00

#1942 #1943 #1944 #1945 #1946 #1947 #1948 #1949 #1950 #6494

Complete Set of 9 Dog Posters Poodle Fashions Poster The Terriers Poster Non-Sporting Dogs Poster Working Dogs Poster The Toys Poster Herding Dogs Poster The Hounds Poster Sporting Dogs Poster Dog Show Poster

(717) 691-3388 • Order online at www.BarkleighStore.com GroomertoGroomer.com

$69.95 $8.95 $8.95 $8.95 $8.95 $8.95 $8.95 $8.95 $8.95 $6.00

Groomer to Groomer • Vol 34 Ed 7 • July 2015

Klip Kards

Client Index & Extender Cards Extenders stapled to your filled Klip Kard add more record space!

Giant Klip Kard Our most popular card! 5” x 8” Klip Kards feature a dog diagram for notation of injuries, warts and sensitive areas. Sketch the clip right on the card. Emergency permission included, plus a size chart for easy sales reference. Includes pet proﬁle checklist with lots of space on the back for date, charges, services, groomer and reminders sent date. Extenders can be attached when back is full. Mix and match in packs of 100 when buying 1000.

Giant Klip Kard – White 5 x 8 #500 Pack of 100 #501 Pack of 500 #502 Pack of 1000

$13.75 $59.95 $99.00

Available Colors

Giant Klip Kard – Color 5 x 8

Available colors: Blue, Green, Yellow, Pink, Lavender

#503B, 503G, 503Y, 503P, 503L #504B, 504G, 504Y, 504P, 504L #505B, 505G, 505Y, 505P, 505L

Pack of 100 Pack of 500 Pack of 1000

Giant Klip Kard Extenders – White 5 x 8 #506 Pack of 100

$13.75

#682

$34.95

Giant Klip Kard Special 5 x 8

$15.75 $69.95 $109.00

Medium Klip Kard 4”x 6” Medium Client Index Card oﬀers space for pet description, medical problems, referral, birthday, vet phone and clip. Popular pet proﬁle checklist denotes conditions about the pet. Back has date, services, charges and reminder sent date. Extenders can be attached when back is full. Mix and match in packs of 100 when buying 1000.

Medium Klip Kard – White 4 x 6 #507 Pack of 100 #508 Pack of 500 #509 Pack of 1000

Available Colors

$11.95 $46.00 $75.00

Medium Klip Kard – Color 4 x 6

Available colors: Blue, Green, Yellow, Pink, Lavender

#510B, 510G, 510Y, 510P, 510L #511B, 511G, 511Y, 511P, 511L #512B, 512G, 512Y, 512P, 512L

Pack of 100 Pack of 500 Pack of 1000

Medium Klip Kard Extenders – White 4 x 6 #513 Pack of 100

$11.95

#681

$28.95

Medium Klip Kard Special 4 x 6

Regular Klip Kard Are your client ﬁles a disaster? Do you forget to get pertinent information over the phone? These 3” x 5” Client Index Cards will stand up against the daily abuse of any active grooming salon and will provide you with basic information on your grooming client. Space on back for date, charges and reminder sent date. White only.

Regular Klip Kard Extenders – White 3 x 5 #517 Pack of 100 $10.50

Regular Klip Kard – White 3 x 5 #514 Pack of 100 #515 Pack of 500 #516 Pack of 1000

$10.50 $39.75 $62.95

#680 Klip Kard 3 x 5 Special

$21.95

(717) 691-3388 • Order online at www.BarkleighStore.com

Groomer to Groomer • Vol 34 Ed 4 • April 2015

GroomertoGroomer.com

$13.95 $56.00 $95.00

Klip Kard Special Includes 250 Klip Kards, File Box, and set of Alphabetical Index Guides

#252

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• • •

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