Groomer to Groomer October 2017

“THE GROOMING INDUSTRY’S TRADE MAGAZINE!” VOL. 36 ED. 10 • OCTOBER 2017

WWW. GROOMERTOGROOMER .COM

BREA D & BUT TER

GROOMING

SMALL DROP

COAT TRIM

SHAMPOO A R AINBOW

OF CHOICES SETTING YOURSELF

UP FOR A

WINNING WINTER

GROOMING

SE ASON

G N I M O O GR

SHOW

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CONTENTS | OCTOBER 2017

SETTING YOURSELF UP FOR A

Winning Winter Grooming Season PAGE 24 by Kim Raisanen

by Daryl Conner

Be the Best You Can Be:

ALSO INSIDE Hosler: Creative Grooming on the Big 6 Screen: Milena Bermudez & Jameson Kon

Ask the Grooming Tutor: How Much Should I Charge?

The Art of Pet Retailing for Groomers

Knowles: Get Your Selfie On! The 62 Importance of a Portfolio

Rose: Small Drop Coat Trim 68

12

DIY: Create Your Own Groom-O-Lanterns 18

54

Wilkes: Scare–less or Scar–less? How Dogs 20 Interpret Human Fear

New Products

Shampoos: A Rainbow of Choices

Classifieds 74

32

Oquendo: Pet Seizures in the Grooming Salon 38

Hudson’s Stor y y d u J

74

Calendar of Events

76

EDITORIAL STAFF

46

by Melissa Viera “THE GROOMING INDUSTRY’S TRADE MAGAZINE!” VOL. 36 ED. 10 • OCTOBER 2017

EDITOR/PRESIDENT Todd Shelly todd@barkleigh.com

ART DIRECTOR Laura Pennington laura@barkleigh.com

VIDEO PRODUCTION Jeremiah Strawbridge jeremiah@barkleigh.com

ASSISTANT EDITOR Gwen Shelly gwen@barkleigh.com

SR. GRAPHIC DESIGNER Jenn Barraclough jennifer@barkleigh.com

DIRECTOR OF MARKETING & CLIENT RELATIONS James Severs james@barkleigh.com

MANAGING EDITOR Rebecca Shipman rebecca@barkleigh.com

JR. GRAPHIC DESIGNER Jenny Thomas jthomas@barkleigh.com

CHIEF OPERATIONS OFFICER

WEB MASTER Luke Dumberth luke@barkleigh.com

Adam Lohr adam@barkleigh.com

28

MARKETING COORDINATOR Alyx Robertson alyx@barkleigh.com

PUBLIC RELATIONS/SOCIAL MEDIA COORDINATOR Chelsey Hall chelsey@barkleigh.com

WWW. GROOMERTOGROOMER .COM

BRE A D & BUT TER

GROOMING

SMALL DROP

COAT TRIM

SHAMPOO A R AINBOW OF CHOICES SETTING YOURSELF

UP FOR A

WINNING WINTER

GROOMING

SE ASON

COLUMNISTS Kim Raisanen

Kathy Hosler

Gary Wilkes

Daryl Conner

Michell Evans

Michelle Knowles

Mary Oquendo

Kathy Rose

ON THE COVER

Groom-O-Lantern patterns available on Page 18.

Copyright October 2017. Groomer to Groomer is published monthly by Barkleigh Productions, Inc, 970 West Trindle Road, Mechanicsburg PA 17055. Postmaster: Send change of address to Groomer to Groomer c/o Barkleigh Productions, Inc., 970 West Trindle Road, Mechanicsburg PA 17055. Annual U.S. subscription rate $25. Outside U.S. $79. year, surface rates. Groomer to Groomer is free to current Barkleigh Productions, Inc. customers. No part of this publication may be reproduced without written permission of the publisher. Editorial offices: 970 West Trindle Road, Mechanicsburg PA 17055.

(717) 691–3388 FAX: (717) 691–3381 Email: info@barkleigh.com

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Groomer to Groomer • Vol 36 Ed 10 • October 2017

5

CREATIVE GROOMING ON THE

E by Kathy Hosler e Five years ago, Milena Bermudez of South Amboy, New Jersey, never dreamed that her creative grooming would be featured on the Netflix original series, Orange is the New Black, or that her skills would be showcased in the new Hugh Jackman movie, The Greatest Showman.

6

I

n fact, five years ago Milena was not even in the grooming industry. “I never in a million years thought that I would be in the position that I am now,” exclaims an enthusiastic Milena. “When you do what you love and what you are passionate about, you attract everything good.”

“I believe in PMA—a positive mental attitude. I listen to audio books every day for self–motivation. I’m always in tune that anything you put in your mind, you can do. I always have the attitude that I will never quit.”

“I used to work in sales, and my fiancé, Jameson Kon worked for Audible,” shares Milena. “We did very well financially, but we reached a point in life where we wanted something new.”

“I graduated college as a graphic

Groomer to Groomer • Vol 36 Ed 10 • October 2017

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designer. I’m very artistic with my hands and extremely creative,” she continues. “I debated between cake decorating and dog grooming as a new career, and my passion for dogs helped me make the decision.”

Milena was born in Colombia and came to the United States when she was thirteen. She always had a great love for dogs. When she was little, Milena would run to and try to pet every dog she would see. She got bitten, and had to have a series of rabies shots two separate times—but that didn’t stop her from loving every dog she met.

“I did some research and found out about mobile grooming,” says Milena. “Jameson and I went to our first show, Intergroom, in April 2012.

倀愀瘀攀 吀栀攀 倀愀琀栀 䘀漀爀

䘀甀琀甀爀攀 䜀爀漀漀洀攀爀猀 䘀愀氀氀 椀猀 琀栀攀 猀攀愀猀漀渀 昀漀爀 氀攀愀爀渀椀渀最Ⰰ 愀渀搀 堀倀伀圀䔀刀 椀猀 栀攀爀攀 琀漀 猀甀瀀瀀漀爀琀 礀漀甀℀ 圀攀 瀀爀漀甀搀氀礀 椀渀琀爀漀搀甀挀攀 琀栀攀 䜀爀漀漀洀椀渀最 匀挀栀漀漀氀 匀漀氀甀琀椀漀渀Ⰰ 眀栀椀挀栀 瀀爀漀瘀椀搀攀猀 琀栀攀 戀攀猀琀 琀漀漀氀猀 琀漀 挀漀瘀攀爀 愀 瘀愀爀椀攀琀礀 漀昀 挀漀甀爀猀攀 琀漀瀀椀挀猀㨀 䈀ⴀ㠀 ᰠ䔀氀椀琀攀ᴠ 䘀漀爀挀攀 䐀爀礀攀爀 ⴀ 䴀愀椀渀琀攀渀愀渀挀攀ⴀ䘀爀攀攀 䐀椀最椀琀愀氀 䴀漀琀漀爀 眀椀琀栀 嘀愀爀椀愀戀氀攀 匀瀀攀攀搀 ⴀ 嘀愀爀椀愀戀氀攀 䠀攀愀琀 眀椀琀栀 䰀䔀䐀 䐀椀猀瀀氀愀礀 匀栀漀眀猀 䄀挀挀甀爀愀琀攀 吀攀洀瀀攀爀愀琀甀爀攀 昀漀爀 倀爀攀挀椀猀攀 䌀漀渀琀爀漀氀 ⴀ 䴀漀猀琀 嘀攀爀猀愀琀椀氀攀 愀渀搀 䰀漀渀最ⴀ氀愀猀琀椀渀最 䘀漀爀挀攀 䐀爀礀攀爀 伀渀 吀栀攀 䴀愀爀欀攀琀 䈀ⴀ㄀㘀 ᰠ倀爀漀 䘀椀渀椀猀栀攀爀ᴠ 䘀椀渀椀猀栀椀渀最 䐀爀礀攀爀 ⴀ 儀甀椀攀琀Ⰰ 䈀爀甀猀栀氀攀猀猀 䴀漀琀漀爀 眀椀琀栀 嘀愀爀椀愀戀氀攀 匀瀀攀攀搀 ⴀ ⴀ 嘀愀爀椀愀戀氀攀 䠀攀愀琀 眀椀琀栀 ㌀ 䌀䘀䴀 䘀漀爀 吀栀愀琀 倀攀爀昀攀挀琀 匀栀漀眀ⴀ儀甀愀氀椀琀礀 䘀椀渀椀猀栀 ⴀ 䠀愀猀猀氀攀ⴀ䘀爀攀攀 匀琀礀氀椀渀最 眀椀琀栀 䄀渀琀椀ⴀ匀琀愀琀椀挀 䘀攀愀琀甀爀攀 愀渀搀 䄀搀樀甀猀琀愀戀氀攀 匀琀愀渀搀

GroomertoGroomer.com

Groomer to Groomer • Vol 35 Ed 6 • June 2016

7

Milena started to watch a lot of videos, take classes, and go to shows.

8

Then in July of 2012 we got our first grooming van.”

“It was actually a leap of faith,” confesses Milena. “We didn’t have any customers and I had no professional training in grooming. Up until then, I was just grooming my four Schnauzers.

I had learned how to groom them by watching a video I purchased on EBay.” Milena started to watch a lot of videos, take classes, and go to shows.

She got a membership in the online course Learnhow2groomdogs.com.

While Milena was building her grooming skills, Jameson was concentrating on the business part.

“I’m a real ‘numbers guy’,” says Jameson with a wide smile. “Because of my experience as an analyst and vendor manager at Audible, I was able to use that knowledge for the mobile

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grooming. I know how to route, how to talk to people, and how to explain the product and services to them.”

“That’s really important,” adds Milena. “One of the biggest reasons people fail in the mobile business is that they don’t know how to talk to people and explain to them how the services work. It’s basically a sale.

You’ve got to make a sale to book that customer."

By ten months into their mobile business, Driving Me Knots LLC, Jameson and Milena did so well that they bought a second van. Both Jameson and Milena attended the National Cat Groomers Institute of America so that they could better serve the needs of their feline clientele.

Building their business wasn’t always easy and they had some chal-

lenges along the way, but Milena and Jameson firmly believe that whatever you set your mind to, you can achieve.

“That first year we went to Groom Expo in Hershey and I saw creative grooming for the first time, I said to Jameson, I’m going to do that,” Milena said. “I was new to everything, and my skill level was not there, but I had such a desire to be successful and so much motivation to make it work. I truly felt that I had found my passion.”

“I started competing in Creative Styling competitions two years ago.

My very first entry was at All American in Chicago in 2015,” says an enthusiastic Milena. “I won the People’s Choice award with my Wonder Doggie and Friends entry!”

Word got around of Milena’s creative skills, and one day she got a call from the Netflix show, Orange is the New Black. Milena was (almost) speechless when they called and asked her to do creative grooms on some dogs for an upcoming episode of the show. She was already a fan of the show, and was totally on board with doing the grooms.

“I was so excited I wanted to scream!” says Milena. “The hardest part was that I could not tell anyone about it until the episode aired.”

Season 5, episode 3 featured a flashback episode of one of the actors who used to be a groomer and he transformed dogs into other animals.

Milena creatively groomed four dogs turning them into pandas, a tiger, and a leopard.

All of her neighbors and clients were thrilled about Milena’s part in the episode of OITNB, and a lot of them began to request coloring during their pet’s grooming appointments.

They were busier than ever and Milena wondered what she could do to top her involvement in Orange is the New Black.

She didn’t have to wonder for

Milena creatively groomed four dogs turning them into pandas, a tiger, and a leopard.

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Groomer to Groomer • Vol 36 Ed 10 • October 2017

9

“We were on set for three days doing touch–ups to the Zebras. What an amazing experience!”

– Milena Bermudez long. Milena was contacted once again to work her creative magic to turn two black horses into zebras for the soonto-be-released Hugh Jackman and Michelle Williams movie, The Greatest Showman, a movie about P. T. Barnum.

“I had never done horses before,” Milena confesses. “But, I knew I could do it. Zebras have two distinct patterns. We experimented and did one on a white horse and one on a black to see which one the producers liked best.

They chose the black.”

On December 6, Milena and Jame-

son traveled to Connecticut to turn the two black horses into zebras.

“There we were—in a barn with no heat and minimal lighting, in December, in Connecticut,” Jameson and Milena recall. “It was about thirty degrees. We got there at 2:30 P M, had the horses done by 11:30 P M, then drove to our hotel in New York. The movie set was an hour away from the hotel and we had to be on the set at 6:30 A M. We were on set for three days doing touch–ups to the Zebras.

What an amazing experience!”

— New ded d A t! s e l b t u u O T op the Sh

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Groomer to Groomer • Vol 36 Ed 10 • October 2017

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The movie will be released in December 2017, but the Official Trailer is already being shown. You can get a preview of Milena’s handiwork when you watch it and see the pair of zebras in harness hitched to a carriage.

Jameson and Milena are one super busy couple. Not only do they have their mobile grooming business, drivingmeknots.com, they also have an online store that carries handmade bows and grooming accessories, dmkbowtique.com. They also own dmkmarketingsolutions.com, and it’s just what the name implies.

They design all kinds of products to help grooming professionals market their business; anything from business cards, to reminder cards, to social media artwork. They have designed over 500 custom logos for mobile groomers.

In just five short years, this incredible couple has gone from being non–groomers to sought–after superstars that shine a positive light on our industry. They have started three very successful businesses, and they have helped bring creative grooming into living rooms and on the big screen to be seen by millions of people.

Jameson and Milena hope their journey will inspire and motivate others. All you need is a ‘paw’–sitive mental attitude. ✂

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ART PET RETAILING of

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for Groomers E by Leel Michelle e

Turn your cash wrap into a high profit, impulse purchasing machine!

G

rooming clients trust and depend on their groomer's advice for their pet’s health and well–being and yet few groomers take advantage of those income generating opportunities. It’s not because groomers don’t want the additional income. Groomers often shy away from pet retailing because of the many questions that follow when a groomer is lacking the knowledge and experience that comes from working in a professional retail environment.

Who is my target retail client?

What pet retail supplies should I buy for my clients? Where do I buy them?

How much should I buy? Who has the best prices? How do I display and

12

merchandise my inventory? How do I market my pet retail and compete with corporate retail competition?

If you’ve wanted to add or improve your pet retail but need a friendly little nudge to help you break down the science and art of pet retailing…keep reading!

For over ten years, I have been selling pet retail in my award winning retro grooming salon & boutique (Bow Wow Beauty Shoppe) in San Diego, CA. For most of those 10 years I have been interviewed, emailed, called, and messaged a multitude of “how to” questions based on the design and merchandising of my business due to the content of

Groomer to Groomer • Vol 36 Ed 8 • August 2017

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our social media profiles and website.

Now I’m giving back by simplifying pet retailing for my fellow groomers!

Pet retailing can be an intimidating and often overwhelming endeavor for many groomers. By breaking down the art and science of retailing into smaller, more manageable blocks of information, groomers are able to see their pet retail business grow a little at a time. This makes pet retailing more attainable and manageable while still operating a grooming salon.

With a corporate retail management and merchandising background, I have used several techniques that are employed in other

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industries that have helped my business to become the brand it is today. Whether you are building a new salon or updating your existing one, there is bound to be at least a couple of useful pet retailing “pearls of knowledge” for everyone. Speaking of a useful pet retailing pearl, how much income does the horizontal and vertical square footage of your cash wrap bring in monthly?

What’s a “cash wrap” you say?

Your cash wrap is the location where your client pays their grooming bill in most grooming salons.

You have a captive, money holding clenched fisted client standing there waiting for you to help them.

While they are waiting for you to check them in or out, they need to find something to do. Why not offer them the opportunity to buy the little everyday necessities they need for their freshly groomed pet?

The cash wrap is a highly underutilized area in the pet industry but not true of most retail industries. How many times have you been to a convenience store, grocery store, or corporate mall store and you’ve purchased an item sitting on or near the counter that you just “had” to have? The science of retailing calls this action, “impulse purchasing.” Instead of leaving the vertical wall or counter space empty—merchandise it with last minute “impulse purchase” items.

Think of all the items pet owners need… poo bags, poo bag holders, tennis balls, treats, toys, and

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ProTip

Label well, include reasons why they

should buy, (Example: “Greenies are great for teeth!”) and sell in multiples to move inventory more quickly.

so much more! If merchandised and priced well, there are a multitude of items you can use to turn this blank space into a money making machine.

You can start with as little or as much as you’d like and keep growing it until you are satisfied.

Happy Pet Retailing! ✂ Leel Michelle is the owner and designer behind the award winning grooming apparel brand; Retro Stylist Wear, and grooming salon and boutique: Bow Wow Beauty Shoppe. Leel is a San

Diego native that has also called Los Angeles, New York, and Italy home.

Formal Education in Fine Art, Art History, and Fashion Design has led this animal loving entrepreneur to bring all her passion, talent, and knowledge together to create a memorable retro business for fabulous pets. Leel has also grown the Bow Wow Beauty Shoppe brand to include custom luxury kennels. She also enjoys giving back to the grooming industry by blogging and creating live Facebook posts to assist groomers and pet retailers improve their retail merchandising.

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Looking for a fun way to surprise customers and help your shop stand out this fall? Be bold and festive with your very own

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50%) pattern 125-1 enlarge r pumpkins rn (For large 1. Print patte rn to pumpkin kin: hard lines. if needed) 2. Tape patte rn to pump t, poke along all d holes fer patte over poke 3. Trans 125-150%) -tipped objec to trace enlarge pattern Using small r (Use marker (For larger pumpkins ve Pape 1. Print pattern 4. Remo pumpkin Carvi Tape pattern to 2.ng! pumpkin: 5. Happy to lines. along all hard 3. Transfer pattern ed object, poke holes if needed) Using small-tipp to trace over poked marker Print (Use pattern (For larger pumpkins enlarge pattern 125-150%) 4. Remove1.Paper 2. Tape pattern to pumpkin 5. Happy Carving!

3. Transfer pattern to pumpkin: Using small-tipped object, poke along all hard lines.

Printmarker 4. Remove Paper1.(Use patternto(For trace overpumpkins poked holes if needed) larger enlarge pattern 125-150%) 2. Tape pattern to 5. Happy Carving! pumpkin 3. Transfer pattern to pumpkin: Using small-tippe d object, poke along 4. Remove Paper (Use marker to trace all hard lines. over poked holes 5. Happy Carving! if needed)

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hether you are a beginner or pumpkin carving master, you will be set to start a new tradition with our groomable dog templates.

Go to www.groomertogroomer.com/groom-o-lantern to download the template suited for your skill level and follow these instructions for pumpkin carving success. Make sure to start with a spacious work area; this process can get messy. Lay down a garbage bag or some newspaper before making any cuts. Clean the exterior of your pumpkin with a disinfecting wipe or damp towel. Once ready, cut a hole around the stem area including a notch. The notch will help realign your top once it’s removed. Next, scrape out the flesh, pulp and seeds.

If you have decided on the side your pattern will go, scrape extra out

of the area while still leaving at least an inch thickness. A thinner wall of pumpkin will make intricate cuts easier but too thin will be prone to collapse.

Transfer the design using one of our templates by taping it on the pumpkin. Fold over the corners of your paper if necessary to keep the design flat. The darkest part of the template will be removed for light to shine through. Carefully, jab a dotted line following the outline of the template with an awl or sharp pointed tool. Remove the paper and carve along your dotted lines. Your pumpkin is now complete!

Try different sized pumpkins for variety. Larger pumpkins offer up a larger surface area, making carving less of a hassle. Get your staff involved and host a carving party. Skip the templates all together and create your own! ✂

SHARE YOUR FINISHED PROJECTS WITH US! Use hashtag #GroomOLantern barkleigh_inc

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Groomer to Groomer • Vol 36 Ed 10 • October 2017

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BEHAVIOR CLIPS

by Gary Wilkes

SCARE–LESS

OR SCAR–LESS?

How Dogs Interpret

Human Fear I have worked with dogs since 1977. I have handled tens of thousands of dogs—many of them dangerous. There is an old piece of folk–wisdom I have heard hundreds of times. The ‘wisdom’ includes a term that is almost universally accepted and rarely challenged.

W

hat’s the term? Fear smell. Used in a sentence it looks like this…

“Dogs can smell if you’re afraid of ‘em.

If a dog smells fear on you, it’s all over.

They’ll bite you every time!”

In my personal experience I can tell you the ‘fear smell’ rule is provably false—provable with my scar–less skin.

When I worked in shelters and animal control, I was scared routinely by dogs.

I have been bitten exactly twice—once by a Chihuahua who ‘pinked’ my little finger nail. The other time was from a Wheaten Terrier that was released from a crate in another room and proceeded immediately to my location to bite me—at more than twice the speed of smell.

20

This old saying preys on the belief that dogs and other animals have a sixth sense that transcends observation or logic. If you believe that, you are helpless. The more you try to hide your fear the more likely you are to be nervous and fearful. If you are afraid of dogs and you believe this myth, you feel doomed to be bitten no matter what you do. The answer to your problem lies with observation. While smell may have some kind of effect on your chances of being bitten, it’s neither the primary nor probable cause of a bite.

Dogs are social animals. Though capable of great violence, they rarely fight among themselves. They have a series of behaviors that act to reduce violence. If two dogs are challenging

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each other, they have specific visual and audible signals that trigger a fight.

These signals are known to all of us.

If there is a groomer who doesn’t recognize raised hackles, bared teeth and low growls as familiar signals of potential aggression, I’ve yet to meet the groomer.

According to the fear–smell myth, there is also an odor that starts an attack. Last time I checked, we humans have pitiful noses compared to our dogs. That means it might as well be infrared light—something we cannot perceive with our normal senses.

To stick to smell for a second, there are two obvious reasons to question the smell–theory. First, at any given moment, you have a 50 percent

chance of being downwind from the dog. If you are downwind, the dog cannot tell whether you smell of fear or Pinesol.

Secondly, dogs don’t sweat—but people do. Humans often remark on a scared person having particularly pungent body odor. How would a dog know that the intense odors in human sweat are connected to fear? For a species that doesn’t sweat to be able to genetically recognize that the sweat of another species indicates fear is a huge stretch—meaning it is incredible.

The real answer to the problem lies primarily in visual signals, not smells. First, let’s look at the signs of aggression in dogs. An aggressive dog has several ways of rattling his saber; he makes direct eye contact with the other dog, he stands as tall as possible and raises his hackles to look even more puffed up, he moves with stiff,

Signs of aggression in dogs: • DIRECT EYE CONTACT • STANDS AS TALL AS POSSIBLE • RAISES HIS HACKLES • MOVES WITH STIFF, JERKY MOTIONS • TRIES TO TOWER OVER THE OTHER DOG • GROWL DEEPLY AND SHOW HIS TEETH jerky motions, he tries to tower over the other dog, and he will growl deeply and show his teeth. The defender reads those signs as a threat to the territory and will return the signs in spades; his back is to the wall, and he’s simultaneously feeling fearful and sending out signals that offer a threat.

Next, we need to look at the natural signs of fear in humans. Scared humans stare at the object of their fear, tense their muscles and move

very stiffly, smile nervously, showing their teeth, and they stand erect, towering over the dog. Sound familiar?

Human fear-signs mimic aggressive displays in dogs. While the human is displaying fear behavior, the dog is reading aggression. That is why scared humans stand a greater chance of being attacked. It’s not their smell, but their body posture and movements!

Ironically, scared humans look a great deal like threatening dogs.

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Groomer to Groomer • Vol 36 Ed 10 • October 2017

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The real solution to the problem lies in not giving off visual and audible signals that suggest threats. If you are wearing dark glasses, the lenses look like two large staring eyes—a threat.

Do not make any form of eye–contact.

Watch the dog with your peripheral vision. If the dog reads eye–contact, it will assume you are threatening it.

Don’t face the dog straight on, stand sideways. Talk in a high–pitched tone of voice. Low tones are recognized as growls. I know one very fearful woman who has solved the problem by making puppy noises whenever a dog threatens her. Getting down low to the ground helps, too.

The final thing that you need to know is that when dogs are about to start a fight, they attempt to put pressure on the other dog’s withers. A fearful dog will be very sensitive about

being touched on the head, neck and shoulders. That is a very big threat because it confirms that the human is about to attack. That means that if you make eye contact, bend over a dog and then attempt to pat the nice doggie on the head, you have just offered a trifecta of threats. Just watch people hovering over to pet a dog and see the dog flinch. No, not all of them, but the ones likely to bite you will crank their head to the side and target the hand that is coming down toward them.

Oops.

Eliminating these visual and tactile cues can tell an aggressive dog that you are not a threat. During a first greeting, squat down and pat your leg.

Let the dog come to you. Do not look down and inadvertently make direct eye contact. A great hack is to fix your eyes on the owner’s face and avoid

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touching the top of the head or shoulders. If the dog gets very close and looks up, move your eyes away. While the number of dogs that will bite over eye-contact is small, you won’t know which ones do until you are bitten. It is best to avoid the chance.

In the world of dogs, there are oldwives-tales aplenty. To be a successful groomer you have to develop skills that transcend common knowledge and folklore. I have been scared by dogs hundreds of times in my career. I am sure I ‘smelled of fear’ thousands of times, yet remained almost entirely unbitten. That’s because I focused on how I look to the dog. There are some dogs that should scare you. That means it’s ill advised to be scare-less, but very wise to work toward being scar-less. ✂

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GROOMING MATTERS

by Daryl Conner

SETTING YOURSELF UP FOR A

Winning Winter Grooming Season I join you in groaning when you see an article about the winter holidays when fall is just beginning, but there is a method to my madness!

November and December are traditionally a very busy time for groomers.

A

nd January and February can find us with way too much time on our hands and a phone that isn’t ringing often enough. A little advance planning can help these months go more smoothly.

First off, take a little time to think about how you’d like to arrange those super busy times so that you won’t feel so frazzled and overworked. Look at the calendar now, and consider taking a bit of time off so you can enjoy the holiday season. Is there a special event you’d like to attend? A shopping day all to yourself that you could organize now? An afternoon to sneak off and

24

Sometimes too busy. do some decorating? Or, how about a massage to relax you during your busiest days? Put it on your calendar today so you can enjoy it in the future. While you are at it, decide if you are taking some time off after the holiday and pencil it in.

Now, consider if you’d like to arrange your schedule so you can fit in some extra dogs and stash some additional money when the demand for your services is high. During the busiest season for me, I often open an hour earlier or work an hour later, or both. This enables me to fit in 5–10 extra pets a week, and gives me the potential to earn and additional $250–500. Sometimes I will also plan

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to work an additional day, banking the money I earn then to help tide me over in the doldrum months that follow.

Next, decide if you would like to communicate to your customers in some way to encourage them to pre– book for those prime November and December dates. You could do this in a variety of ways: • Put eye catching signage up now reminding them to plan for the holidays. Place the signs near where they check in, and on the entrance and exit doors.

• Make a note to yourself to verbally encourage each customer to pre-book now when they are checking out.

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Many groomers give their customers a gift during the holiday season. While this isn’t really necessary, it can be a nice time to thank your regulars for their loyalty.

• Post a holiday appointment reminder on your web site and on all the social media sites that you use.

• Send out reminder post cards now for the upcoming season.

• Send out reminder emails to your customer list.

Some groomers block out the week before major holidays for bath/fluff up appointments only. These are offered to regular customers who keep their pets groomed on a standard 4–6-week rotation. Groomers can fit in extra pets

this way, sending home more fresh, fluffy dogs and cats in less time than it would take to do a full groom.

Many groomers give their customers a gift during the holiday season. While this isn’t really necessary, it can be a nice time to thank your regulars for their loyalty.

I stole an idea from Debi Hilley which works wonderfully. It is a gift my customers are tickled by, and it benefits me as well. I have attractive cards on nice stock printed up with

my business logo, nicely thanking my customers for their business during the year and offering a $5.00 discount in January and February. I give these out during November and December as a holiday gift. The lovely return for me is that my winter calendar stays quite full as people redeem their card.

THERE ARE SOME OTHER THINGS YOU CAN DO TO HELP THE SEASON GO SMOOTHLY: • Plan to do a deep clean of your

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You can make your winter grooming season more pleasant if you do a little groundwork now. No need to decorate for Christmas when the pumpkins are on the vine, but a little thought and planning can go a long way towards making the season a slide on the ice. ✂

AND TO MAKE YOUR PERSONAL LIFE A LITTLE EASIER: • Prepare a few meals ahead in the fall and freeze them for those winter nights when you are too tired to cook. A batch of chili, a favorite

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• On a similar note, plan some meals that can be put in the crock pot and have the ingredients on hand.

Many of these meals assemble in moments in the morning. There is nothing better than coming home tired and hairy, to open the door and smell the welcoming aroma of a delicious stew or soup, ready to eat.

• Write out a gift list for friends and family and do some early shopping.

• Stock up this month on gift wrapping supplies so you are ready in advance.

M

facility in late October; reorganize all your storage areas, scrub down spots you sometimes neglect, polish windows, declutter, freshen up your entrance with a new door mat.

Starting the busier months with a super clean and tidy work space will make your life easier and more pleasant when things get hectic.

• Check to make sure your clipper blades and scissors are in good repair and sharp. When working at high volume, there is no time to deal with dull equipment.

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27

FOCUSING ON FELINES

by Kim Raisanen

In the old days, us groomers used Dawn dish soap, Johnson’s baby shampoo, Goop, alcohol and other unhealthy ingredients on cats. Thankfully we have come a long way and shampoo manufacturers have stepped up to the plate and designed safer alternatives for us to use.

N

ow that cats have products that are specifically designed for them, let’s keep these separate from the dog washing products! It’s better to err on the side of caution and prevent a disaster by accidentally using a dog product on a cat.

There are shampoos and other grooming products that are toxic, and in some cases, fatal if used on cats, that’s why it is so important to know what is in the bottle.

Cats are very sensitive beings and applying the wrong type of shampoo can cause dermatological issues, hair loss and possible poisoning. Just like flea topical preventatives, you must read the labels and know your ingredients.

Do not use shampoos that contain any of the following ingredients:

28

Phenol: This can be found in Coal Tar shampoos, Keratolytic shampoos, and shampoos that contain 3% hexachlorophene. Phenol is absorbed very quickly in the GI tract. Kidney and liver damage can occur within 12–24 hours after exposure.

Pyrethrins: This group is naturally occurring compounds that are derived from the chrysanthemum plant.

These compounds are the insecticidal ingredients in Pyrethrum. They sound harmless enough, however, to help stabilize them and increase their effectiveness against fleas and ticks, manufacturers add potentially poisonous chemicals such as piperonyl butoxide, sesamex, and piperonyl cylonene to the pyrethrins, which unfortunately increases their level of toxicity. Even though this group is naturally occur-

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ring, it doesn’t necessarily indicate that it is safe for use on cats.

Pyrergroids: This is a group of synthetic derivatives of natural pyrethrins. Permethrin, Phenothrin and Etofenprox. Stay away from shampoos that contain these ingredients.

Permenthrin: This is a synthetic derivative of pyrethrins. There are shampoos and other products containing Permethrin that are marketed as “safe for use on cats.” If you decide that you want to risk using this ingredient, make sure that the shampoo or product contains no more than 0.1%. Permethrin is toxic to cats in higher concentrations. Therefore, be aware that there are products on the market available over the counter that contain concentrations of 45% - 60% Permethrin.

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Do not use shampoos that contain any of the following ingredients:

ingredients are “natural” and can be “organic” substances derived from the peels of citrus fruit. D-Limonene and Linalool are citrus extracts that are commonly used in shampoos, dips and sprays for flea control. D-Limonene is a liquid that has a lemony scent. It is also a major constituent in citrus oils such as grapefruit, lime, mandarin, lemon and orange. Remember, natural and organic products are not necessarily safe to be used on cats.

There are cat safe shampoos on the market today including Focus on Felines by Show Seasons, Nature’s Spe-

• PHENOL

• PERMENTHRIN

• PYRETHRINS

• D-LIMONENE

• PYRERGROIDS

• LINALOOL

cialties and Davis Mfg., just to name a few. You must know your ingredients.

Before you purchase anything to be used on or around cats, it is imperative to know their exact dilution ratio and how long you allow the product to soak on the cat. Always know exactly what you’re putting on the cat. I can’t express that enough.

There are medicated shampoos available only through veterinarians.

Use these shampoos exactly as prescribed on their labels. If a shampoo is recommended to sit on the cat for 5 minutes, don’t leave it on for 10. Com-

mon sense, right?

It is very important to know that our federal government does not require pet shampoo manufacturers to list ingredients on their labels.

Unbelievable, right? Thankfully, many reputable companies divulge the ingredients used in their products. They want you to know the ingredients used because it’s their brand and they’re proud of it. With that in mind, beware of any pet shampoo that does not list the ingredients.

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as the formula (recipe) for the shampoo. Therefore, there is no rational reason for a company to be secretive by omitting the ingredients used to formulate their product. Every shampoo on the market has its own recipe, that’s how companies distinguish themselves from other manufacturers.

I’ll say it again, just be cautious when using unknown ingredients on both dogs and cats.

Furthermore, just because a shampoo is marketed towards cats and the words “organic and natural” are used on the label doesn’t necessarily mean it’s safe to use on them. The same is true with dogs. I seriously recommend that you make yourself knowledgeable about the ingredients in all of the products that you use.

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31

Shampoos: A RAINBOW

OF CHOICES E by Teri DiMarino e

As professionals, we are constantly striving to bring the best to our clients. At least we should be trying, as sometimes it’s a fine line that separates us from our competition.

C

ustomers may not be able to put their finger on why their dog comes out of your salon looking and feeling better than the salon down the block, but it just does and that’s the reason they keep coming back.

Happy customers are important and I have found that one thing that will make a client change groomers is when something is “not quite right”.

Once again, they may not know exactly why they were unhappy but they may tell you that the dog is not coming as clean as before or it just didn’t feel the same. I have always used this as a barometer of a salon that is in trouble.

One of the first things these floundering salons seem to cut back on when times are lean is the quality of the shampoos and conditioners they are using. I believe this affects the finished product and, believe me, the customers notice.

Shampoos are the number one expendable product in our salons; meaning it is something that we constantly have to keep on buying over

and over again, unlike a pair of shears or clippers. I do not believe there is a “one size fits all” shampoo and an efficient bathing room should be stocked with product to compliment every coat type to enhance what we intend to do with it.

Most salons have their favorite general purpose, cleansing shampoo and this can be considered the meat and potatoes of the bathing area, while the medicated and texture altering ones are the gravy. What about desert? It gives the meal (or the job) that finishing touch. I’m talking about some of those color– enhancing products that give your work that final “WOW” factor.

Notice I did not say “color changing” or “dyeing.” I said, “color enhancing.”

Creative styling and color application is fun but it isn’t in everybody’s agenda. I want to take what I’ve already got and make it one step better. I want my blacks blacker, my whites whiter and give an added dimension to all the other colors. You may ask how this can be accomplished without the addition

It’s true that white coats are easier to get whiter than black coats blacker, but there are things you can do to, once again, show the client that you are “super groomer.”

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of chemicals or bleaches. The answer is in your shampoo bottles and your knowledge of its proper application.

There are many excellent quality color enhancing shampoos and conditioners available to us, but many groomers are not crazy about the results they get with them. We’re going to quickly explore how proper application can, and will, change your mind. The average pet stylist usually looks for shampoos that brighten a white dog. Period! They forget about the black Pomeranian whose coat has a dull, tired appearance or that washed out looking brown Cocker or apricot Poodle.

It’s true that white coats are easier to get whiter than black coats blacker, but there are things you can do to, once again, show the client that you are “super groomer.” Proper use of your products will give the client reason to come back as they will have a difficult time getting the same results from other salons… that is, unless the competing salon is reading this article or an attendee at my Bather/Brusher seminars.

First, let’s look at the individual hair. Hair readily absorbs the first thing it comes in contact with. We know this from the processes a hairdresser uses on our own hair. Let’s think of this in terms of a skunk dog. The oily, putrid liquid from this lovely little beast has blasted the dog and it absorbs into the hair shaft. You know this as every time the dog comes into the salon and you wet him down, you get a whiff of skunk as it rehydrates in the hair shaft. Typically, the average groomer wets the dog down before applying any shampoo. The hair shaft becomes saturated with water, leaving little room for much else. There’s nothing wrong with this if your only concern is the cleansing of the outer cuticle of the hair. But if your desire is to have that strand of hair sparkle with a vividness it didn’t have when you started, why not take advantage of these absorbing qualities by having the first

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thing that hits the coat contain some kind of color enhancer?

A nice, even application of a diluted solution of black color enhancing shampoo to a dry coat will not change that Pom’s coat color, but it will give it a dimension it lacked when the owner last saw it. Many of the “darkening” shampoos contain the bonus of added antioxidants. It is usually oxidation that causes the “dulling” of the hair shaft; similar to what happens to the paint finish on a car. And, seeing as the undercoat of many of these pets can be quite porous, it absorbs the color a bit more intensely, thus giving a nice, healthy looking depth to the coat. Brown and red coats can be treated the same way, by applying the diluted shampoo solution directly to the dry coat.

We can, however, take this fun little

technique one step further.

While the surfactants in our shampoos are made to cleanse the hair shaft of oil and the dirt that sticks to it, the surfactants in conditioners are made to help carry the conditioning ingredients of the product deep into the hair shaft and replace what we stripped out with the shampoo.

Why not add some color to the conditioner and have it taken in as well? Try mixing one part diluted conditioner to three parts diluted color enhancing shampoo and apply directly to the dry coat. Leave on for 5 to 10 minutes. Rinse and repeat with the same solution. This will condition as well as soften some coats, so just know that and adjust the type of conditioner you use. This technique will leave you with a subtle

change the owner will enjoy.

For a more intense enhancement, use and apply concentrates in the same formula, one part conditioner concentrate to three parts color shampoo concentrate and put in just enough water to help it travel on the dog. There are also color enhanced conditioners available and that can help finish the job for you.

Whitening products can be used in the same way, but with a bit more care. You want to avoid ending up with a blue dog! Keep in mind that many whitening shampoos work with optical brighteners that absorb into the hair shaft and help reflect the light, letting us see either a blue or purple cast to the coat. Purple–whitening shampoos counteract yellow staining, but may leave a grayish cast to the coat after repeated use. On the other hand,

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bluing products help remove this gray cast, but can leave a yellowish build–up after awhile. These residual build–ups are normal, so wouldn’t it seem to be a smart move to keep BOTH of these shampoos on hand? If you alternate your blue shampoo with your purple shampoo each month, you will avoid these build-ups on your regular clients, leaving the pet’s coat “the whitest in town!”

Creative use of these whitening products can help you gently lift stains from certain areas. Urine or kennel stains can tarnish the appearance of a white dog. Think about a white, male Standard Poodle. Some of these dogs are so short in body that they are constantly urinating on the back of their front legs.

While it’s difficult to stop this from happening, you can turn the dog out of your salon looking like a million bucks with this easy-peasy recipe: • Take a solution of one part lemon juice mixed with two parts concentrated whitening shampoo, preferably a purple shampoo.

• Add enough water to loosen it up and make application easier.

• Apply to the stained areas of a coat and leave it on for 5-10 minutes.

• Rinse those areas thoroughly and then shampoo as usual with the regular mixture of diluted shampoo.

The lemon juice has a very mild bleaching action and the stained areas of the coat will be visibly whiter.

This helps gently lift the stain without overly damaging the coat.

But you should also condition after this procedure, as the lemon juice can make the coat in those areas more porous and the stain will set in quicker next time.

Work on eliminating the source of staining with the owner by having them brush through some corn starch when the dog pees on himself and that will help keep the stain

from setting. It also gives the owner an instant gratification of a white, non–pissy coat and gets them to swing a brush at their dog every now and then.

Disclaimer: I DO NOT recommend this, or any bleaching or color lifting technique, for use around pets’ eyes or faces. I never want to chance eye irritation on a customer’s dog. I know they often ask us to whiten the faces of their dogs, but I still refuse and will not teach that.

Safety first! Beauty second!

When the owners pick up their dogs they will notice “something different”, but as I mentioned, they may not be able to put a finger on it. They just know the dog looks better coming out of your place than anywhere else. What do I have to say about that? Mission accomplished! ✂

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Groomer to Groomer • Vol 36 Ed 10 • October 2017

37

P ET

S EIZURE S IN THE GROOMING SALON E by Mary Oquendo e

You’ve been grooming Fluffy since she was a puppy. Now she’s 12 and the last couple of grooms you noticed that she is a little agitated when you turn on the high velocity (HV) dryer. Maybe her vision is not as good or her hearing is deteriorating.

38

W

ell today, as soon as you turned on the dryer, Fluffy peed, pooped, and started barking. You couldn’t seem to get her attention. Fluffy was having a seizure.

WHAT EXACTLY IS A SEIZURE? Seizure, convulsion, epilepsy, and fit are all different terms for the same condition. Something triggers abnormal electrical activity in the brain sending a scrambled message to the muscles of the body. In other words, there is a short circuit in the pet’s electrical panel. Both cats and dogs can have seizures. In Fluffy’s case, it could have been the volume or the pitch of HV dryer that induced her seizure.

There are two different categories of seizures; the first is Idiopathic or Primary Epilepsy, and the second is Symptomatic or Secondary Epilepsy.

IDIOPATHIC is generally a genetic defect. Seizures begin at an early age.

Conditions include: • Hydrocephalus (fluid on the brain)

Groomer to Groomer • Vol 36 Ed 10 • October 2017

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• Juvenile hypoglycemia (diabetes) • Pets with genetic endocrine or metabolic disorders.

SYMPTOMATIC is caused by either a brain lesion or a specific disorder.

If it is a specific disorder, there will be a trigger. A trigger is something that causes the pet to have a seizure.

Here are some examples of triggers: • Any of the causes of Idiopathic that are not genetic in nature • Plant botanicals, essential oils, chemicals typically found in topical grooming supplies such as shampoos and conditioners • Ingesting or inhaling poisons found in typical grooming cleaning supplies such as disinfectants, chemical sprays, and flea and tick products • Toxic food such as chocolate, onions, or grapes left within reach of pets • Infectious agents such as Lyme, Rabies, Distemper, Parvo, FLV, and FIV • Thiamine deficiency from certain long-term fish diets • Kidney disease

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THE FOUR STAGES OF A SEIZURE

1 2 3 4

THE PRODOME JUST PRIOR TO THE SEIZURE

THE AURA

THE ICTUS

THE POST-ICTAL

SIGNALS THE START OF THE SEIZURE

THE ACTUAL SEIZURE

AFTER THE SEIZURE ENDS

• Sudden blunt force trauma • Environmental stress, such as might be caused by a HV dryer • Vaccinations • Brain infections or tumors • Low thyroid • Diabetes (A diabetic pet that has any seizure can be life threatening as they can slip into ketone acidosis) • An older pet that has chronic medical conditions, reduced vision or hearing may be more susceptible to environmental stress induced seizures.

CAN YOU RECOGNIZE THE SIGNS OF A SEIZURE?

There are four stages to a seizure and the signs can vary not only from stage to stage, but from cause to location in the brain where the short circuit occurred.

1) The Prodome is the period of time just prior to the seizure. There is a subtle change in the mood or behavior of the pet. In Fluffy’s case, maybe she would get a little anxious when in the tub.

2) The Aura signals the start of the seizure. They may be whiny, restless, try-

ing to hide, trembling, excessively salivating, or unusually affectionate. Fluffy may start dancing around or whining when placed on a grooming table.

3) The Ictus is the actual seizure and here is where the signs can vary wildly. The pet could experience muscle contractions, facial twitching, drooling, defecation, urination, barking, clamped jaws, running in place, aggression, irrational fear, and “fly-snapping”. I knew of a dog that would rear up on his hind legs and come back down stiff as a board

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HOW TO

HELP

Turn off the lights, clippers, and dryers.

Their brain is already over stimulated.

Think hangover or migraine.

and stay that way until the seizure passed. The most common sign is a vacant, “lights are on and no one is home” stare. Fluffy may bark nonstop, pee, and poop on the grooming table.

4) The Post-Ictal phase is after the seizure ends. The pet may be hungry and thirsty, as well as experience blindness, deafness, disorientation, pacing, and/or a change in behavior.

I had a client who had to put down her sweet Golden Retriever, Penny.

She would turn into Cujo for several hours following her ever-increasing seizures. Fluffy may be disoriented for a couple of hours.

ble, then get them off or body block them to keep them from falling.

• Move tables and workboxes away from the pet, not the other way around.

• Kick a towel under their head to protect from blunt force trauma. Do not use your hands. This pet is not in control and you may get bitten.

• Turn off the lights, clippers, and dryers. Their brain is already over stimulated. Think hangover or migraine.

• Do not wrap them in a towel to stop the thrashing. They run the risk of tearing ligaments.

• Talk to them in quiet, soothing tones facing away from them.

WHAT CAN YOU DO TO HELP A PET THAT IS HAVING A SEIZURE?

For most pets, the groom is over.

They are now in the Post-Ictal stage.

They need quiet. Contact the owner for pickup and the veterinarian if

• Don’t interfere unless the pet is in danger. If it is on the grooming ta-

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warranted. Their body temperature will have risen so do not cover them in towels to comfort them. Their blood sugar will have dropped (a serious concern for diabetic pets).

Be cautious if offering them food.

They will be very hungry and you don’t want to lose a finger or cause aspiration pneumonia. Aspiration pneumonia can happen when food or water is gulped down too fast, especially following a stressful event.

indicator of pulmonary edema in the lungs caused by the seizure.

Contact the veterinarian first for any instructions and to give them time to prepare for your arrival. In addition to knowing the medical history of every pet in your care, you should also have a Consent To Treat Release filled out by the owner.

UNDER WHAT CIRCUMSTANCES SHOULD YOU BRING THIS PET TO THE VET?

It depends on the trigger. If it is environmental in nature, then remove the trigger. Make sure all grooming and cleaning products are securely put away. Keep your lunch and snacks out of reach.

For HV dryer induced seizures, the obvious answer is to not use a HV dryer on such pets. Either cage dry them or, in the case of mobile groomers, do not dry them at all.

As I personally specialize in elderly pets, many owners, especially those owners with diabetic pets, have opted to go this route rather than stress their older, diabetic pets.

• The first time the pet goes into a seizure as you are not certain the cause. NOTE: This is why it is so important to know the medical history of pets in our care. It will differentiate between a first seizure and an established medical condition • Status Epiliticus (This is a series of continuing seizures or one lasting more than 10 minutes.)

• Cluster Seizure (Multiple seizures in a 24-hour period.)

• Pale white gums which is an

Other choices include using Happy Hoodies or cotton balls in their ears to muffle the sound of the dryer and don’t dry the head. What I like about using Happy Hoodies is that it wicks out water from the head, leaving the head partially dried.

Grooming a pet who has a history of seizures can be done safely as long as the groomer is aware of the pet’s limitations and alters the grooming environment to accommodate. While seizures can be life threatening, they can be managed through veterinarian care, owner awareness, and your knowledge. ✂

CAN YOU PREVENT SEIZURES FROM HAPPENING TO PETS IN YOUR SALON?

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Be the Best You Can Be: dson’s Stor y u H y Jud

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S

etting goals and dreaming about the future is the easy part compared to the hard work that it takes to reach those goals. If you want to be great at something, you must do a whole lot more than dream about it. You have to put in the hard work and long hours. There will always be obstacles, but it’s how you handle the challenges that will make you great.

When faced with challenges, you can either give up and find something easier to work towards, or you can do whatever it takes to move forward.

No matter what your grooming goals might be—learning to groom a difficult breed, competing for the first time, making GroomTeam USA or opening your own business—it is inevitable that you will encounter many unexpected challenges and distractions on your journey.

Judy Hudson, who resides in Kingston Springs, Tennessee and owns Groomingtails Mobile Grooming, was determined to learn everything she could about grooming when she began her career 30 years ago. Growing up on a farm in Kentucky taught Hudson a lot about working hard. She spent a lot of time caring for horses and other animals even as a young child. Hudson enjoyed working with the animals, especially grooming and brushing the horses, even though the work was far from easy. Winters could be especially challenging. Hudson recalls taking an ax and breaking away the ice from the horse’s hooves so they could walk comfortably in the harsh winter.

As a child and a teenager, Hud-

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As a veterinarian technician, there were times that she would clip dogs and clip around wounds. It was when the groomer that worked at the veterinary clinic where Hudson was a tech walked out that her career changed drastically. son had spent a lot of time grooming horses but she did not know the dog grooming world even existed until later in her life. “I probably thought I would work in the horse world,” says Hudson. “I came from a small town in Kentucky and I didn’t know there was such a thing as dog grooming growing up. I didn’t even know there was such a thing as dog shows or anything like that, until I was in college.”

After graduating from college with a veterinary technician degree,

48

Hudson began working for a veterinarian in the Nashville area. “I noticed that the groomer got to leave every day as soon as she was done with her work and she was making more money than I was with my college education,” says Hudson. “That appealed to me, because I was the sole support for my family,” she explains.

Hudson was already comfortable with clipping since she used clippers on the horses quite often—clipping their muzzles and bridle paths. As a

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veterinarian technician, there were times that she would clip dogs and clip around wounds. It was when the groomer that worked at the veterinary clinic where Hudson was a tech walked out that her career changed drastically.

“Literally the groomer walked out of the vet clinic where I worked and I picked up the old Stone dog grooming book and started grooming,” says Hudson.

Hudson realized that she wanted to become a skilled groomer. When

The Finest

Having a new baby, working and running her new grooming business was a lot for Hudson, but she was still working towards another big goal, which was to make GroomTeam USA. she saw Rick and Susan Cleveland on the front cover of Groomer to Groomer Magazine, a light went on. “I called them up and said I want to do the kind of grooming you’re doing.”

They told Hudson that they did not teach groomers, but she did not give up. “I said, ‘you don’t under-

stand I’m a hard worker and I’ll work for free if you will teach me.’”

After a few more conversations, Hudson’s desire to work with the Clevelands was clear and they finally agreed. Hudson began working Saturdays with the Clevelands while she was pregnant with her daughter,

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Groomer to Groomer • Vol 36 Ed 10 • October 2017

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Annie Kate.

“I drove an hour and half each way to their shop.”

After the birth of her daughter, Hudson continued to work hard at becoming the best groomer she could be. She would bring her daughter to the shop on Saturdays and groom while her daughter napped in the middle of the grooming room.

When Hudson started her own mobile grooming business, she was also working another job to support her family. Her days were spent working and her nights were spent grooming on the road with her new business.

Having a new baby, working and running her new grooming business was a lot for Hudson, but she was still working towards another big goal, which was to make GroomTeam USA. Another friend and mentor of Hudson’s, Chris Pawlosky, encouraged her to become an Oster Ambassador. Hudson had met Pawlosky at a dog show.

“She has been a great mentor and I would drive to wherever she had a dog show and we would show dogs all day,” says Hudson. After showing and working hard all day, Pawlosky would give Hudson grooming lessons.

“She wanted me to be an Oster

Hudson is an international judge and speaker, a grooming coach, a Nationally Certified Master Groomer, a certifier, and a pet CPR and first aid instructor.

Ambassador and I said, ‘I don’t think I need to be an ambassador until I have done something that makes me worthy enough for people to want to come and hear me speak.’ So, I wanted to make the United States GroomTeam.”

Not only did Hudson make GroomTeam USA, she won a gold medal in France in 2005 with her American Cocker Spaniel and her team took home the silver.

“Probably the highlight of my career was going to France and winning the gold with my cocker and the silver with my team,” says Hudson.

“That was an experience you can never replace.”

Hudson’s achievements did not stop after France. Hudson is an international judge and speaker, an Oster Ambassador, a grooming coach, a Nationally Certified Master Groomer, a certifier, and a pet CPR and first aid instructor. Over the course of her grooming career, Hudson has won multiple best in shows and has been recognized and admired for her work. Teaching others how to have

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a successful grooming career is what Hudson currently enjoys.

“We all make mistakes. We all make mistakes every day and we are just like you,” says Hudson.

“We groom everyday—dogs; the shave downs, the matted dogs, the biting dogs, the ones that have accidents on your table. Being consistent is one of the most important things I think is key to having a good groom and a good experience every day in the shop.”

Hudson believes that the secret to staying motivated as a groomer is to keep working towards something.

“Progress equals happiness,” says Hudson. “So, challenging yourself, learning a new breed, learning a new technique every day…. that’s the thing about this industry, there is a new mountain to climb all the time.”

Hudson is currently very focused on helping others. She is working on webinars along with speaking and teaching. Her message to all groomers and anyone struggling with feelings of not being good enough is one she wants to share. “You are enough and I think that is real important for all of us to know,” says Hudson.

Hudson knew she wanted to be the best she could be at grooming and she wasn’t going to let anything get in the way. She has no plans of slowing down. What will you do to be the best you can be? ✂

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t requires an in–depth conversation about your business and personal finances.

The most common mistake groomers make is to charge what the competition is charging instead of determining what they need to charge based on their own budget. The first step to knowing what you need to charge is to know what you need to earn. Or better yet, WISH to earn.

There are all kinds of groomers with all kinds of different beliefs about what constitutes wealth. Some enjoy more free time and less money.

While others will work long hours to accomplish their lofty financial goals.

During one’s career they may have periods of both. Some might work extra to save for a special event or large life purchase like buying a car or a house,

54

while others might clip coupons and skip Starbucks so they can groom one less dog per day.

There are salons in many different financial demographics with many different skill levels and specialties.

Your budget needs to be realistic based on these things. But I would urge you to dare to imagine that whatever you desire is possible.

One of the things I hear groomers say at trade show seminars is, “My customers won’t pay that much.” In this industry education equals price increase! Every certificate, every dog show ribbon, every grooming competition trophy equals a higher quality, therefore, higher priced service! Also improving the appearance of the staff and the salon can usher in a price increase. Some new uniforms and a

Groomer to Groomer • Vol 36 Ed 10 • October 2017

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??

by Michell Evans

Many people have written to ask this question in various forms and I get asked over and over again when I teach educational seminars.

It takes a lot of time to answer this question.

?

paint job can really help the customers understand the increase.

If you are an owner, you need to create two monthly personal budgets plus a monthly business budget with your desired personal income reflected in your monthly business budget.

Developing a monthly is the simplest for most. Include all the necessary expenses; start with the basics, rent/ mortgage, insurances, utilities, groceries, auto expenses, and pets, of course.

Include any anticipated impending expenses. For example, if you know that you will need a new car in a year or two be sure to include savings and/ or payment for that. Include retirement savings and investments as well as paid–time–off and general savings.

Retirement often gets overlooked in a budget. If you are a middle–aged

If you are

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Then whatever you save/invest for the next 20 years is what you will have to live on for the 20 years past retirement.

groomer and you do not have much saved for retirement, whatever you can manage to save per month now is what you will have to live on per month as a retiree. Think about that. Assuming you have virtually nothing saved already and you are 45 years old, plan to retire at 65, and plan to live to be 85, whatever you save/invest for the next 20 years is what you will have to live on for the 20 years past retirement.

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And we all hope to live past 100! Most will have some Social Security, if you can call it that, and Medicare, but not enough for a very fulfilling life.

Paid–time–off must be included in your budget. Four weeks of paid–time– off per year (1.67 days per month) is a minimum amount of time for an owner to expect. This does not need to be taken all at once. Doctor’s appointments for yourself or your family, jury

Groomer to Groomer • Vol 36 Ed 10 • October 2017

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duty, vacations and common colds are all reasons that those 20 days of paid– time–off will be needed.

It is important that you are saving money simultaneously to paying off debt. The feeling of urgency to pay off debt fast is always hard to resist but it is best to be saving while paying off debt. Too many groomers are reactive with their finances which can force them into high interest credit cards and loans. They are simply spending their profits on the next big bill that comes along, plus interest. It is imperative that you get ahead and build a safety–net–savings. Also, don’t hesitate to talk to creditors about payment plans so you can budget and make long term plans.

Now expand your monthly practical budget into your dream budget!

Have fun with this one! You might

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learn some things about yourself if you dare to dream about the possibilities.

Include things like a trip to India, a new boat, a new entertainment system in your family room, etc. On a more practical, but still expensive list, might be things like adding another child to your family, a new pet or a home remodel—or all three!

Finally, build your monthly business budget with your necessary and/ or desired salary included, based on your personal budgets. Start from scratch here too. Lease/rent, utilities, supplies, payroll, taxes, insurance, tech–support and advertising are some of the basics. Then expand into a savings for the business. Again, this is extremely important. As the owner, you should always have plenty of safety– net–savings. You just never know what could happen. Also, just like with your

personal budget you should include extra savings for anticipated upcoming expenses. For example, if you know you will need to give the place a paint job in a few years or you want to upgrade all your grooming tables from hydraulic to electric.

If you are an employee, the monthly personal budgets are imperative to your life’s goals and dreams!

Again, you will learn a lot about your priorities and true desires. If you develop these budgets and find that your income falls short, have a brainstorming session with your employer to see if you can find some solutions to get you closer to your goals.

Remember, it is in your employer’s best interest for you to earn more. For example, your employer might agree to a price increase if you were to become a Certified Master Groomer, or you

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attain your cat grooming certification and agreed to spend 2 hours per week going to veterinarians and pet stores promoting your cat grooming service.

In exchange, your employer might agree to spend $100.00 more per month on advertising for cats. These are just a few examples of possible ways to help you reach your goals.

Once you have determined what the total monthly income of your salon needs to be to fulfill your budget, simply divide the total by your average service price and see where you stand. If you have determined that a price increase is necessary, hand out a letter of explanation, send out a mass email or set out a sign a few months ahead of time to give your customers a heads up.

Don’t bother raising your prices by a buck or two. If you are going to

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If you raise a customer’s price that comes in eight times a year by ten dollars, that is eighty dollars per year. That eighty bucks a year hardly impacts the customer’s budget. But eighty bucks a year, per customer impacts your budget greatly. ruffle their feathers make it worth it.

Consider this, if you raise a customer’s price that comes in eight times a year by ten dollars, that is eighty dollars per year. That eighty bucks a year hardly impacts the customer’s budget.

But eighty bucks a year, per customer impacts your budget greatly.

Also keep in mind that a price increase may be less about increasing your income and more about spending less time at work. For example, let’s say you typically charge an average of sixty dollars per pet and groom an average of six pets per day. Let’s

60

say you raise your price by ten dollars per pet, after accomplishing a few things to increase your earning potential, of course. Now you can groom one less pet per day and make nearly the same income.

Whether you are an employer or employee, you have some control over how much you earn. You can also make life and budget adjustments based on your earning potential. Don’t assume the neighboring salon or groomer has the same earning potential. Decide for yourself what your earning potential is and

Groomer to Groomer • Vol 36 Ed 10 • October 2017

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either adjust your budgets and/or improve your earning potential. ✂ I am a multi-Best-In-Show and Best-AllAround groomer. I am the recipient of many Barkleigh Honors Awards including journalist of the year. I am a Silver and Gold medalist for GroomTeam USA. I am the winner of Show Dog Groomer of the Year 2015. I am a (VIG) Very Important Groomer-Ambassador for Purina and I have been teaching as The Grooming Tutor since 2000. And I groom to make a living, just like you. Please send questions to michell@groomingtutor.com

ALL THINGS PAW

by Michelle Knowles

!

N O E I F L E S R U O Y T GE The

Importance of a

Portfolio

T

he calm before the storm of the holidays is the perfect time to update your portfolio, website and social media pages. The holidays seem to bring a whole new batch of clients and pets to groom.

Many of our colleagues still do not have a portfolio of their work, barely have a working social media presence and some still don’t even have a website. New technologies now allow us to snap a picture or take a quick video at the push of a button. Building a working, professional portfolio is now easier than ever!

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A portfolio is the snapshot of your skills. It is a visual resume that can make or break the faith that a new client may have in you. It should include before and after pictures of pets you have groomed, highlighting the dramatic difference between the dirty pet and the finished style. This is also a terrific way to keep track of products that worked for you and maybe also the ones that didn’t. A portfolio makes a connection between you and your work in the eyes of the client.

When a new person comes into your shop to inquire about scheduling,

Groomer to Groomer • Vol 36 Ed 10 • October 2017

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fees and your experience, there is no ice breaker like opening up a book and showing them what you are all about.

Imagine having all of your certificates that you have received for seminars, webinars, special training or certification workshops all in one easy to reference place. It is also a good idea to have letters of recommendation from your clients, supervisors or veterinarians that you may have worked with. A portfolio can also create a discussion between the groomer and the client that will help identify the trim that the client desires.

Get in the habit of snapping a picture when the pet is first put into the tub or put on the table.

I feel the most important reason to keep a portfolio is to have solid documentation of your skills and accomplishments so that a prospective employer or client can see evidence of your experience and the level of education within your field that you have achieved. It should be standard practice to get permission from the client to take pictures of their pet during the grooming process. This can be a line included on your grooming permission slip or a separate form that you devise.

Get in the habit of snapping a picture when the pet is first put into the tub or put on the table.

Many times, I have lamented the fact that I have many more before pictures than after pictures. I get caught up in the finish and get busy with phone calls and releasing pets that I forget to snap the ever important after picture.

Here are some of the ways that have helped me to remember to take pictures and build a successful portfolio: • Make yourself a sign and put it in a place that is eye level where you

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must read it before continuing to another task. I put a sign on the shop vac, as this is a task I do after every pet is finished.

• Hang a silly or stern picture of yourself for a funny reminder.

Change this often, the brain can learn to tune this image out.

• Remind your colleagues and ask them to remind you to get the after picture. If you work with others, develop a system of reminders so that all pets are documented and photographed before they leave.

Some people have even gone so far as to create elaborate backgrounds in their salons so that all pets get a “glam” shot before they go home.

Make a special place or backdrop for your table to create a habit of completing your portfolio set of pictures. This can be as easy as hanging some bright or patterned fabric up on a curtain rod on the wall or as elaborate as making a picture taking station that everyone uses before the pets go home.

Take the time to photocopy your certificates and include them inside your book. These are certificates you sat through education classes for.

Including these in your book gives you an opportunity to talk with your new client about the things that you learned and how this knowledge can be applied to their pet.

Gather your letters of recommendation. All the letters and cards you have received from clients can be added to your book and, using document protectors, can be changed out as you get new ones. Letters from coworkers, colleagues and veterinarians are also valuable documents that can boost your credibility.

Clients are always looking for value for the money they spend.

These photos can also be sent to the client through text messages or

Life changes happen, it is better to be prepared for change than to let it overcome you. An updated resume can save you time and hassle when seeking employment with a new salon. shared directly on the client’s social media page. These pictures can be shared by the client many times and are a good way to spread the knowledge of your skills.

Update your resume and keep it filed in the back. Life changes happen, it is better to be prepared for change than to let it overcome you. An updated resume can save you time and hassle when seeking employment with a new salon.

Write a mission statement and a code of ethics to stand by. This is your opportunity to let your clients

66

know what you stand for and can be a powerful statement detailing how you groom and the methods that you believe in. There are many ethical mission statements out there and if you belong to a certifying group then you have one readily available to use, if not, then find one you like and modify it to suit your style.

The great thing about technology is that now you can even have your portfolio in digital form! If you can upload a photo, there are many programs and apps that will assemble your images into a cohesive montage

Groomer to Groomer • Vol 36 Ed 10 • October 2017

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to be viewed by your clientele and to keep for your future viewing pleasure.

Be sure to save your digital portfolio on an external hard drive just in case something happens so you will always have a copy of your work.

Make the time in your hectic schedule to document the things that you do, the benefits are immense.

One of the greatest gifts to give yourself in the coming season is having a collection of portfolios so that you can see where you were and how far you’ve come in your journey of grooming discovery. ✂

BREAD & BUTTER GROOMING:

FAST & EASY PET TRIMS FOR THE SALON

by Kathy Rose

AFTER

BEFORE

FIG. 1

Small Drop Coat Trim

There are quite a few breeds that fall into the small “drop coat” category and most of them are on our Bread & Butter list.

There are many ways to style the drop coats into a user–friendly trim so the client can comfortably maintain the coat at a medium length and still respect the tied-up top knot look.

This trim, as do most other Bread & Butter trims, requires dedicated and thorough preparation. Bath and condition with high quality pet shampoo, followed by brush and blow out,

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will help prepare the coat properly.

After bath, complete all other prep work such as nails, ears, sanitary and pad trimming.

Fig.1) Use a #10 blade to remove the hair from the eye corners. If the dog will not tolerate the clipper near the face, place a thinning sheer on the nose bridge and remove the excessive coat at the eye corners.

FIG. 2

FIG. 3

FIG. 4

FIG. 5

FIG. 6

FIG. 7

Fig.2) Create the tied–up topknot. Part the coat from the outside corner of the eye ¾ of the way to the ear. Continue to part the topknot coat across the top skull and to the other side of the face. Use a band to secure the coat. Place the bow on this section. Repeat this with the remaining ¼ of the topknot coat and secure to the other banded portion of the topknot. Securing two sections of coat in the topknot will help to prevent the topknot from falling forward over the eyes and provide height.

Fig.3) Place a snap on comb over a 15 or 30 blade. For this model an “A” comb was used. Lift the ears and beard up and out of the way. Starting under the ear, clip following coat growth direction. Clip the entire neck and the throat.

Fig.4) Clip down the fore chest over the point of shoulder.

Fig.5) Clip down the front and both sides of the front leg. Do not

clip the back of the front leg.

Fig.6) Clip down the back, flanks and undercarriage, following coat growth direction.

Fig.7) Clip over the point of

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rump down the rear thigh, falling off slightly above the hock.

Fig.8) Clip down the outer upper thigh, falling off before clipping into the lower leg coat. Do not clip

Groomer to Groomer • Vol 36 Ed 10 • October 2017

69

FIG. 8

FIG. 9

FIG. 10

FIG. 11

FIG. 12

FIG. 13

the front of the rear legs.

Fig.9) Lift the rear foot and scissor around the foot.

Fig.10) With the rear leg in the lifted position, scissor from the large pad up to the hock using a curved shear or angling outward with a straight sheer.

Fig.11) Lift the foot slightly and scissor around the front foot with curved sheers.

Fig.12) With the foot lifted, trim from the large pad upward a bit to blend the foot. Do not trim the back of the front leg yet. Tidy the front and sides of the front legs. Keep in mind you have already removed coat with the snap on comb so this step is just to blend and tidy.

70

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FIG. 15

FIG. 16

FIG. 17

Fig.13) Use curved scissors to blend the rear and sides of the back legs to form parallel columns.

Fig.14) Lift the rear leg in a natural position. Where the bend of knee meets the undercarriage is where the tuck up should be placed.

Create a small “V” in the area to mark the tuck up. Use blenders to tidy the front portion of the rear leg onto the undercarriage.

Fig.15) Using long shears or blenders, tidy the undercarriage, following the natural underline of the dog. Blend the back of the front legs to complete the entire body of the dog from the rear legs to tuck up, to underline, to the back of the front legs all the way through the front legs, curving upward toward the fore chest.

Fig.16) Lift the tail and tidy from tip to base.

Fig.17) Lift the ears and secure out of the way. From the front of the dog, trim the beard short using long

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71

FIG. 18

FIG. 19

FIG. 21

What makes you unique as a professional? What is your

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Groomer to Groomer • Vol 36 Ed 10 • October 2017

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FIG. 20

curved shears.

Fig.18) With the ears still secured, use curved shears from the side to round the cheeks to the beard.

Fig.19) Blend the throat and front of neck area to tighten up the throat and neck.

Fig.20) Use small blenders to trim the cheeks, beard and mustache to create a soft, round shaped muzzle with very short beard.

Fig.21) Release the ears and trim the ends straight across.

The idea behind a trim like this is to lower the maintenance time the client must spend brushing. They still must brush, comb and remove and replace the top knot tie–up at least every couple of days. But that being said, the maintenance is reduced considerably and the overall look is tidy.

This trim is definitely on the Bread & Butter list for any small drop coated breed! ✂

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TO LIST YOUR EVENT, SEND IT TO ADAM@BARKLEIGH.COM

EVENTS NEW ENGLAND GROOMING SHOW 10/12/2017 – 10/15/2017 Sturbridge, MA PET BOARDING & DAYCARE EXPO 11/6/2017 – 11/9/2017 Hershey, PA GROOM EXPO WEST 2/15/2018 – 2/18/2018 Pasadena, CA NORTHWEST GROOMING SHOW 4/5/2018 — 4/8/2018 Tacoma, WA PET BOARDING & DAYCARE EXPO WEST 4/30/2018 – 5/3/2018 Burbank, CA WORLD DOG EXPO 6/9/2018 – 6/10/2018 Wilmington, OH PETQUEST 6/21/2018 – 6/24/2018 Wilmington, OH ALL AMERICAN GROOMING SHOW August 2018 Wheeling, IL GROOM EXPO 9/27/2018 – 9/30/2018 Hershey, PA

Grooming beauties is an Art! and, it begins with bathing beautiesďż˝ Harmless, natural products created for bathing beauties.

Your skill and talent combined with ours creates priceless works of art!

Lightning fast rinses, manageability, conditioning, softness, shine, and control.

Create your masterpiece!

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LESS FATIGUE LIGHTWEIGHT & EASY TO MANEUVER

CLIPS EASILY THROUGH THICK & MATTED COATS

PET FRIENDLY

COMPLETELY AFFORDABLE

MINIMAL NOISE AND VIBRATION

MADE IN USA

of domestic & imported parts

A BURST OF POWER WITH A BURST OF COLOR 1.800. PROWAHL

www.wahlanimal.com

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Save $25 on any NEW Tattoo Silver 3 Shear Set

TM

Silver Shear Case

8.5” 3 Shear Set

7.5” 3 Shear Set

6.5” 3 Shear Set

Tattoo SilverTM 6.5” 46 Tooth Thinner Tattoo SilverTM 8.5” Straight Tattoo SilverTM 8.5” Curved ($176.95) $151.95

Tattoo SilverTM 6.5” 46 Tooth Thinner Tattoo SilverTM 7.5” Straight Tattoo SilverTM 7.5” Curved ($165.95) $140.95

Tattoo SilverTM 6.5” 46 Tooth Thinner Tattoo SilverTM 6.5” Straight Ball Tip Tattoo SilverTM 6.5” Curved Ball ($145.95) $120.95

Each set comes with a silver faux leather case, polishing cloth, finger rings, silencers and tension keys.

WWW.RYANSPET.COM 1-800-525-7387 “Rely on Ryan’s” to Be In Stock on the Products & Brands You Trust TM

FREE SHIPPING ON ORDERS OF

FREE SHIPPING ON

PAW BROTHERS PROFESSIONAL AND VALUE GROOM ®

®

EQUIPMENT WHEN YOU PURCHASE

INCLUDES SHAMPOOS & DRYERS

$2000 OR MORE

MUST USE COUPON CODE EQFS

*WITHIN THE CONTIGUOUS UNITED STATES ONLY. WHILE SUPPLIES LAST

Exclusions Apply ©2017 G&G Distribution Inc. All rights reserved. Pricing, shipping terms and manufacturer specs subject to change. Prices good through October 31, 2017 - While Supplies Last