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“THE GROOMING INDUSTRY’S TRADE MAGAZINE!” VOL. 34 ED. 5 • MAY 2015

MALTESE SHORT PET TRIM

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GROOM EXPO WEST RESULTS

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Groomer to Groomer • Vol 34 Ed 5 • May 2015

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Nature Speciailities

NOT TESTED ON ANIMALS

MADE IN THE USA

CONTENTS | MAY 2015

DOG SPITE AND HUMAN IMAGINATION

MALTESE SHORT PET TRIM

by Gary Wilkes

PAGE 16

PAGE 58

by Kathy Rose

ALSO INSIDE Conner: Holding on to Happiness

6

Are You Ready for What’s Ahead?

44

Groom Expo West Results

12

Life Lessons of Pet Grooming

50

Hosler: Look at Yourself Through Your Client’s Eyes

22

GroomTeam USA Launches Lonnie Lange Memorial Scholarship

56

Omboy: Ring Tail Pom

26

Product/Industry News

62

They ARE Brushing the Dog!

28

Calendar of Events

64

“But My Dog Doesn’t Have Fleas!”

36

Classifieds

65

ALL EARS

by Mary Oquendo PAGE 36 “THE GROOMING INDUSTRY’S TRADE MAGAZINE!” VOL. 34 ED. 5 • MAY 2015

EDITORIAL STAFF EDITOR/PRESIDENT Todd Shelly todd@barkleigh.com

MANAGING EDITOR Rebecca Shipman rebecca@barkleigh.com

ASSISTANT EDITOR Gwen Shelly gwen@barkleigh.com

ART DIRECTOR

CHIEF OPERATIONS OFFICER

GRAPHIC DESIGNER Laura Pennington laura@barkleigh.com

Adam Lohr adam@barkleigh.com

WEB DESIGNERS Lance Williams lance@barkleigh.com Luke Dumberth luke@barkleigh.com

Lucas Colton lucas@barkleigh.com

DIRECTOR OF SALES & MARKETING James Severs james@barkleigh.com

COLUMNISTS

Missi Salzberg

Dawn Omboy

Kathy Rose

Teri DiMarino

Gary Wilkes

Bonnie Wonders

Kathy Hosler

Mary Oquendo

Daryl Conner

WWW. GROOMERTOGROOMER .COM

MALTESE SHORT PET TRIM

GROOM EXPO WEST RESULTS

LIFE LESSONS OF PET GROOMING

THEY ARE BRUSHING THE DOG!

Lori Craig, Groom Expo West 2015 Creative Styling People’s Choice Winner.

Photos by Animal Photography

ON THE COVER: Lori Craig, Groom Expo West 2015 People’s Choice winner Photos by Animal Photography

Copyright May 2015. Groomer to Groomer is published monthly by Barkleigh Productions, Inc, 970 West Trindle Road, Mechanicsburg PA 17055. Postmaster: Send change of address to Groomer to Groomer c/o Barkleigh Productions, Inc., 970 West Trindle Road, Mechanicsburg PA 17055. Annual U.S. subscription rate $25. Outside U.S. $79. year, surface rates. Groomer to Groomer is free to current Barkleigh Productions, Inc. customers. No part of this publication may be reproduced without written permission of the publisher. Editorial offices: 970 West Trindle Road, Mechanicsburg PA 17055. (717) 691–3388 FAX: (717) 691–3381 Email: info@barkleigh.com

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Groomer to Groomer • Vol 34 Ed 5 • May 2015

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GROOMING

MATTERS

by Daryl Conner

W

hat is it that makes some people able to maintain a sunny outlook while others seem to become mired in the negative minutia of day to day existence? Believe it or not, happiness can be a choice. This idea was first introduced to me when I was a sullen college student. “Man is master of his mood,” Dr. Ken West told a full classroom. I was dumbstruck. Until that moment I thought my hormone driven moods were the master of me.

In the book, The Conquest of Happiness, philosopher Bertrand Russell writes, “Happiness is not, except in very rare cases, something

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Groomer to Groomer • Vol 34 Ed 5 • May 2015

that drops into the mouth, like a ripe fruit.... Happiness must be, for most men and woman, an achievement rather than a gift from the gods, and in this achievement, effort - both inward and outward - must play a great part.”

In the 1970’s researchers followed people who had won the lottery and found that a year later, they were no happier than people who were not lottery winners. This hedonic adaptation suggests that we each have a baseline of happiness.

No matter what happens, good or bad, the effect on our happiness is temporary, and we tend to revert to our baseline level. Some people

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naturally have a higher baseline of happiness than others. That is due to genetics, in part, but it is also largely influenced by how we think.

There are steps that can be taken to assist our nimble minds into feeling happier: • Start each day on a good note. When you first awaken, take a moment to think some happy thoughts. Think about how warm and comfortable your bed is.

Envision something that is going to happen that day that you are looking forward to. Remember something you are grateful for.

• Do something you enjoy first thing. Do you love a great cup of

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coffee? Have one. And take time to really appreciate it. Don’t just swill it down, waiting for the jolt of caffeine to kick start your day. Savor the scent, the flavor, the warmth of the cup under your fingers. Don’t let the little happy things in your life go unappreciated.

• Add up all the small, joyful things that happen during your day.

Write them down. If you enjoyed a marvelous breakfast, saw an amazing sunset, enjoyed playing with your dog, or had a great laugh with a friend, add them up and take note of them. It will help elevate your outlook.

• Take time to feel deeply grateful for the things you have.

This is a very effective way to be happy. If you feel grateful for the things you have, you not only become happier, but it also helps you bring more good things into

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Groomer to Groomer • Vol 34 Ed 5 • May 2015

your life. Take running water, for instance. Though I bet everyone reading my words has clean, running water, most of us do not take time to appreciate it. 750 million people around the world do not have access to safe, plentiful water. Next time you fill a glass or take a long, steamy shower, be thankful for this often ignored blessing.

• Tie acknowledging gratitude to something you already do. For instance, list things you are grateful for in your mind while you brush your teeth, or last thing as you close your eyes at night. Begin and/or end every work day with a momentary gratitude pause.

• Train yourself to view your glass as half-full instead of halfempty. Your love broke up with you?

This opens an opportunity to find someone who really appreciates you. You lost your job? Think of the

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wonderful time this is to find a much better one. Adjust your thinking so that no matter what happens to you, there is a nugget of goodness to be found.

• Put yourself in situations where marvelous things are likely to happen to you. It is easier to remain up-beat if you set yourself up for success. Doing things like cheating on your partner or shoplifting, while temporarily thrilling, seldom end well. Before you act, ask yourself, “Am I setting myself up for failure or success?”

• Scientists studied motivation in the workplace and found that one of the most powerful causes of positive employee morale and happiness at work happened when people felt that they were moving forward and making real progress.

What can you do to help you move forward in your work?

Take time to say thank you to those who do normally thankless tasks. This might mean handing a roll of Lifesavers to a toll taker or thanking the local cop as he passes by for helping to keep your community safe.

• Leonie Dawson, a famous selfhelp author, suggests that people have a “MIT list.” This stands for Most Important Things.

Try this: before you start each work day, write down three MIT’s you plan to accomplish. Do them.

Cross them off your list. At the end of the day, look at your list and acknowledge that you made progress.

It’s a little step that can help pave the road to happy.

• Be in charge of your professional growth. Ask for specific help from your employer if

necessary, but march to the music of your own plan and goals. You have the most to gain from growing and the most to lose if you stay stagnant.

• Take time to say thank you to those who do normally thankless tasks. This might mean handing a roll of Lifesavers to a toll taker or thanking the local cop as he passes by for helping to keep your community safe. Try it. It feels good.

• Do what tasks you dread early in the day. Then they are done and you can focus on more pleasant things. That super matted dog?

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Tackle it first. The phone call you want to avoid? Do it now and get it over with.

• Learn to forgive. In a study of college students, an attitude of forgiveness contributed to better heart health. It can be said that forgiveness actually heals hearts.

• Get enough sleep. Study after study confirms it, the more sleep you get the happier you tend to be.

Getting even one extra hour of sleep per night makes the average person happier than making $60,000 more in annual income!

• Eat well. Healthy foods give your body and mind the energy they need to function optimally. Some scientists speculate that unhealthy diets are responsible for brain shrinkage and certain brain diseases like depression and dementia.

• Do something kind and compassionate for someone or

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something. Give an unexpected gift to someone or feed a stray animal.

Acts like these release dopamine, the neurotransmitter responsible for feeling happiness, and benefit all involved!

• Know what makes your heart sing, and make time for that in your life. Does a walk in the woods or along the beach elevate your mood?

When was the last time you made time for activities that uplift you?

Here is the bad news. Our brains are better at remembering the negative over the positive. For example, one study found that the negative impact of setbacks at work was three times more powerful than the positive impact of making progress. We are conditioned by evolution to seek out what is wrong and focus on it. As cave people, this helped us protect ourselves from

danger, but for modern humans, it makes it trickier for us to feel happy.

The good news is that you can fight natural negative bias. Your brain can be trained to remember positive things, by doing some or all of the things listed above.

As professional pet groomers, one of the most challenging parts of our already difficult job is dealing with people. You can train yourself to enjoy human nature. Let’s be honest, some grooming customers do really strange things. When faced with these foibles you can choose to: • Be irritated • Be amused Being irritated makes you miserable. Being amused helps you find creative ways to work around the limitations of others. For example, if Mrs. S. insists on literally measuring the length of her dog’s coat with a

ruler after you have groomed it, to insure you did, indeed, leave 1.5 inches of hair all over, you can either feel totally exasperated or let your mind wander to what other quirks she might have, and how it would be to live with her. How, do you suppose, MISTER S. measures up?

Taking control of our moods can seem like a daunting task, but really, isn’t the price of happiness worth some effort? In life our days may seem long, but the years are short.

Let’s make the most of the time we are allotted and be as happy as we can be. ✂

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Groom Expo West 2015 was a huge success with nearly 4,000 attendees, full classrooms, a bustling trade show, and exciting competitions. The Pasadena Convention Center was again a wonderful place for this event, in the heart of beautiful Pasadena, CA. Nearly $11,000 in prize money was given away to the winners of the grooming competitions throughout the weekend. The Purina Rescue Round-up Contest and Groomer to Groomer Creative Styling Contest were the most popular among spectators.

The AKC Salon Certification: Safety in the Shop course made its debut and got great reviews from all who attended. All other seminars did extremely well and the industry top speakers were very pleased with the turnout and positive feedback that they received.

Thank you to all of our attendees, competitors and speakers for a great show! Are you already looking forward to next year? So are we! Join us again in the same location, February 4th-7th 2016. ✂

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Groomer to Groomer • Vol 34 Ed 5 • May 2015

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Photos by Animal Photography

GEW 2015 CONTEST RESULTS

CREATIVE STYLING PEOPLE’S CHOICE CREATIVE STYLING PEOPLE’S CHOICE WINNING ENTRY BY LORI CRAIG

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Groomer to Groomer • Vol 34 Ed 5 • May 2015

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15

BEHAVIOR CLIPS

by Gary Wilkes

DOG SPITE AND

HUMAN IMAGINATION

O

f all the disconnects between dog owners and their dogs, the biggest, most glaring, completely illogical, widely held and damaging myth is that dogs can be spiteful. Nope. Nada.

Nicht. Ain’t happening. To understand my adamant belief that doggie spite doesn’t happen, conduct this simple experiment based on actual events.

Borrow a typical pair of fivemonth-old miniature Dachshunds.

Leave them loose in your house while you go to work. Leave your rent money

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Groomer to Groomer • Vol 34 Ed 4 • April 2014

on the coffee table. Tell the landlord to drop by after work for the money.

Yes, the little darlings are going to eat the money. No, they won’t do it out of spite. They don’t understand rent or landlords or what kind of trouble you can get into if you don’t pay on time. They don’t even understand how you get your pay or how you made the landlord appear. Also, they aren’t going to do it because they are frustrated that you aren’t there. They will do it because they like to tear things apart – it’s in their genes. If you want to test

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my theory further, put the rent money right next to a Dr. Scholl’s insole, well-used. OK, which item is going to be destroyed? You guessed it, the insole. That is a slam dunk. Elmer and Eddie will destroy things because A) They are dogs and B) They like stinky consumables. End of mystery? Not for most people.

Despite evidence to the contrary, it is perfectly normal for human beings to assume that this kind of destruction was done out of spite. We are, after all, humans and humans

are capable of spite. If a dog does something that resembles human behavior, we naturally think it’s the same behavior. When a dog cocks its ears at something odd, we assume they are contemplating it. In reality, they are moving their ears to give slightly dissimilar signals to the brain.

Changing the stereo input improves the brain’s ability to audibly locate the source of the sound. This instinctive “head-cocking” behavior is common to humans and dogs, but the contemplating part is only common to us.

It never dawns on us that maybe dogs don’t have the hardware to duplicate human-style emotions, strategies and actions. That’s what makes a belief in spite damaging.

If you think your dog was spiteful, it causes a whole set of emotional difficulties. After all, if your dog

was trying to get back at you for something, it’s either an act of defiance or it means you have failed somehow and your dog was justified in getting back at you. That’s not healthy. You may start to think ill of your dog or ill of yourself, though neither conclusion is warranted. Your dog loves you and you love your dog.

Speculating on a dog’s sneakiness, spitefulness, anger and acting out misses that fact and weakens your bond.

To clear up the issues once and for all, here’s the bottom line. No matter how much you think it looks like spite, that motivation is impossible for dogs.

No, that isn’t just my opinion. It’s a biological fact. Their brains really aren’t built for it. If you doubt the accuracy of such a firm statement, we will need to go a little deeper into the controversy for you to see the light.

Untitled-6 1

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Groomer to Groomer • Vol 34 Ed 5 • May 2015

For starters, let’s look at the definition of spite…

Spite 1: Petty ill will or hatred with the disposition to irritate, annoy, or thwart.

A dog that bears ill will toward his owner is a pretty rare commodity.

Historically, the primary reason dogs exist is to live with humans and bug the heck out of them in a non-petty, good-will-type way. They lick our faces, fetch our slippers, keep us warm and look cute. They also make adorable sounds when you rub their ears – kind of an ooohhh aaahhh that is simply irresistible.

The vast majority of dogs love their owners to the point of risking annoyance – but, and it’s a very big but, they annoy us because they simply want more of our time and affection or they want to do things that dogs like to do. It’s not the dog

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that has a disposition to annoy or irritate, it is the human who has a disposition to be annoyed or irritated at dogs’ natural, loving, annoying behaviors.

A big part of this misunderstanding comes from a mistaken assumption. In reality, dogs don’t understand our emotions, even if they can perceive changes in our outward emotional displays. To be spiteful, you have to be able to interpret the emotional reaction of someone else. Dogs can’t do that.

(According to some women, men can’t do that, either.) Even if your dog could do that, he still wouldn’t be capable of spite.

To be spiteful you must be able to perfectly interpret human emotions AND understand “later”. Sorry, they simply can’t do that. In reality, your dog is forever a creature of “now”.

He will tip over his only source of Producer of the

water on the hottest day of the year, repeatedly, even though it could kill him. He will dig out from under your gate to chase a cat, even though he has no idea how to get home again.

To test this, ask him to “sit” – later.

Sorry, it’s not going to happen. Ask yourself, if he can’t sit for a treat, later, how is he going to destroy your favorite shoes in order to make you angry, later? Face it, dogs don’t understand any form of delay. The best you can do is create a pre-learned latency from the time they hear a signal until they actually perform a behavior. That doesn’t mean they can tell time. Consider that dogs have little to no patience because they don’t grasp delayed consequences as we do. That’s why dogs who suffer from separation anxiety don’t respond when you tell them you’ll only be gone five minutes. Dogs don’t understand five minutes from now or

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five hours – they only understand now.

The reality is that dogs simply aren’t humans. They are like us in many ways, but completely incapable of understanding concepts such as time as a linear continuum and extrinsic value. They do things because of internal motivations that have nothing to do with the way we feel. They chew things for fun. If it’s a five dollar wallet or a $5,000 pair of hearing aids, it’s all about the crunch. It’s not about the money.

It’s not about making you angry because they didn’t get their every wish gratified. Dogs are better than that. They stand alone among all the species on this planet as our friends and devoted companions. The last thing they offer their owners is ill will for the future. The last thing they want for themselves is their master’s disapproval, now. ✂

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LOOK AT YOURSELF THROUGH YOUR CLIENT’S EYES E by Kathy Hosler e

H

ave you ever gone to your dentist for a filling, an extraction, or a root canal and when the dentist entered the exam room you notice that he is wearing stained, tattered jeans and a shirt that looks like he slept in it?

As he begins to work on you, he says, “I’m just going to hold an ice cube on your tooth to numb it…It works almost as well as a shot of Novocain.”

Almost? Are you kidding me? This guy doesn’t look or sound like he knows what he is doing. Yikes! Let me out of here!

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Groomer to Groomer • Vol 34 Ed 5 • May 2015

This may be an extreme example, but when you go to a professional, you expect to receive first-class service - and you assume that the professional will be using the proper tools and products to complete the job or service. And, that’s exactly what your clients presume to receive from you. Pet parents place their precious fur babies in your care, and they have a right to expect that the products, tools, and equipment that you use on their pets are top quality. They don’t want to walk into your salon and see some homemade

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bathing contraption in your bathtub, or to see your clippers connected to a shop vac that sounds as loud as a jumbo jet taking off.

And, if an owner brings in their pet and tells you that they saw a flea or two on it – do you say, “No problem. I’ll just bathe him in this dish soap and that will probably get rid of most of them.” Dish soap?

Really? Is that how a professional conducts business? Would you like it if your hair stylist washed your hair with something from the bargain bin at the dollar store? And, you could

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One of the best things you can do for yourself and your business is to attend seminars and trade shows. At trade shows you can see and try out lots of the latest equipment and you can often get some really great deals during the show. have liability issues if a pet has a reaction to a product that you use on it.

If you expect your clients to treat you like a professional, you and everything that they see in your salon must convince them that their pet is in knowledgeable, capable hands and that they will receive the very best of care during their visit. Every

groomer wants their business to be profitable, but using cheap products and equipment just to save a little bit of money is a sure fire way to sabotage your success. Instead, you must find strategic ways to outfit your salon with quality equipment and superior grooming products.

One of the best things you can do for yourself and your business is to

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attend seminars and trade shows. At trade shows you can see and try out lots of the latest equipment and you can often get some really great deals during the show. You can also visit the booths of many manufacturers of shampoo and other grooming products that you use. Again – purchasing these items at the special show prices can save you a substantial amount of money and allow you to stock up on your favorites.

Time is money and knowledge is power. These statements are very true in the pet care industry. The more you know, by learning better and faster ways to groom pets and run your business – the more you can earn.

Attending seminars is one of the best ways to learn the newest grooming techniques, get great ideas for low-cost or no-cost advertising that really work, discover ways to provide outstanding customer service that will build a

loyal following, and get new ideas to show you how to retail the items that you already use on your client’s pets.

Networking with fellow attendees will help you learn even more timesaving tips and get lots of business building ideas.

There are many creative ways that you can build a successful business and do it economically. You could advertise a new service that you learned at a seminar – de-shed treatments, pet facials, ‘paw’dicure treatments, etc. and offer them at an introductory price for a limited time.

Do things that other salons may not offer. Don’t just clip toenails – use a rotary tool to file them smooth. Pet parents love the finishing touches, like bows, bandanas, and cologne.

And, there’s a growing demand for pets to have a little ‘bling’ and maybe a splash or two of color.

Successful professionals don’t cut corners. Using quality products will always give you better results. They will cut down on de-matting, deshedding and drying time. And, using the best equipment you can obtain will allow you to save time, help you increase your income, and reduce wear and tear on your body.

Of course, your appearance and that of your workplace has a lot to do with whether people perceive you as a professional or not. Take a good look at yourself and your salon the way your clients see it. Is everything clean and inviting, with no unpleasant odors? Do you look and act like a professional as you warmly greet your clients and their pets? Are your clients proud to tell their friends that their pets are groomed at your salon?

If you see things that can be improved, don’t put off doing them.

In fact, you can be thinking and planning how you can make you and your business appear more professional to your client’s eyes whenever you have a moment of free time…like the next time you are in the dentist’s chair holding that ice cube on your poor, throbbing tooth. ✂

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Groomer to Groomer • Vol 34 Ed 5 • May 2015

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FIG. 1

RING TAIL POM E by Dawn Omboy e www.queenofcolor.com

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FIG. 2

FIG. 3

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Groomer to Groomer • Vol 34 Ed 5 • May 2015

his is not a new breed but could be a designer dog by the choice of the owner.

I started with just a few simple tools, color mediums, and one cream colored Pomeranian with tons of coat. The color products I chose for this dog are two different blacks that complement each when mixed together and do well at coloring the sometimes harder to color hair, a small application brush as well as firm paint brushes, and a mixing tray to make it easy to mix up small amounts of dye at a time so there is no wasted product.

This client wanted a lion trim on her dog so the next step is to cut off the excessive coat on the dog, leaving it in a rough cut of the lion trim (Fig 1). I then mixed equal parts of Avatar black with Kiss Express Jet Black and cut out a small hole in a

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waste basket liner to use to protect the body of the dog while dying the ears (Fig 2). Carefully slip the bag over the head and past the ears, exposing them but keeping as much of the neck protected as possible. Then with your application brush, apply the dye mixture to the ears (Fig 3).

The plastic bag wrap will prevent color accidents during and while the color is setting.

To create the ring tail, begin by taking off any excess hair with your thinners or chunkers. Start at the base of the tail and paint the first ring, move down, leaving a space and start the next ring by brushing a thin layer of dye all the way around the tail (Fig 4). Repeat this all the way to the end of the tail then carefully wrap the tail in foil to protect it while dying the rest of the design onto the dog (Fig 5).

Now we are going to move on to

the feet. With the same brush, apply the dye to all 4 feet. Then with the smaller paint brush, make small rings around the legs, just above where you dyed the feet (Fig 6).

Let the dye set for at least 20 minutes after the last dye was applied.

Rinse with cool (not cold) water until the water runs clear, wash and rinse again. Dry and style your dog as usual and enjoy the cuteness overload! ✂ Making the World more Colorful, one dog at a time...

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Groomer to Groomer • Vol 34 Ed 5 • May 2015

27

E R A Y E TH

G N I H BRUS !

G O D THE

E by Robyn Michaels e

“B

ut I do brush him!” We’ve all heard it. We’re all cynical, because we all know the dog would not be matted if he had been actually brushed…right?

Except - have you visited a retail pet shop in the past 30 years? The top selling brush in America has pins on one side, bristles on the other.

I have never used one on any dog of any breed I have ever groomed.

The pin side? Possibly for the drape coated show dogs, but the bristles would grab the coat and cause static and matt it up. I am told the bristle side is good for a close, Boxer type coat, but I have Whippets, and I use a Vista slicker.

My point is that the retailers are not promoting slicker brushes, and certainly not curved slicker brushes.

Obviously, they are not showing

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Groomer to Groomer • Vol 34 Ed 5 • May 2015

anyone how to use a dog brush, either. Our clients who love their dogs are using THE WRONG BRUSH. Who should show dog owners how to brush their dog? I believe it is the person they got the dog from - be it a breeder, a backyard breeder, a pet shop, or a shelter/rescue. It does no good for the person selling, or handing off the dog, to tell the new owner, “Go to a groomer and they’ll tell you what you need to know.” First of all, as we all know, if the new owners aren’t prepared for the expense or time involved, the dog may be neglected. Is that fair to the dog? No, yet that is what’s happening.

As a teenager, I worked briefly for Fred Alderman of Dynasty Afghan Hounds. You did not get a dog from Fred until you had spent

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a day grooming with him. He didn’t want to hear that you had no idea how much equipment you would need, how much it would cost, how long it would take, or you didn’t want to do it. He would rather you just not buy a dog from him.

Well, what’s done is done. If you don’t take the time with every new client to show them what brush and comb you use, how you use it, and how often it will need to be done, who will? Most people will choose to keep their pets clipped short, but they will stretch out the interval between groomings. For those who want long coat, I explain that matting is caused by dirt, moisture, and static electricity. Matting starts at the moving parts of the dog: around the ears, the collar, under the chin, the armpits, the groin, the tail

and the hocks and pasterns (the ‘ankles’). They may need a curved rake in addition to a slicker brush and a metal comb. I also tell them that the collar (or harness) will matt up their dogs. Dogs shouldn’t be wearing harnesses as collars (the whole social cue problem is another issue). I tell pet owners to brush the dog once a week. For most dogs, it won’t even take five minutes! I urge them to get a bath matt and put it on the washer or dryer - up off the floor - for a small dog, and for the larger dogs, a small stand. Dogs behave better when they are not in their territory: the floor.

If owners have to wash their hands after brushing the dog, the dog needs a bath. Again, I strongly urge them to brush out those ‘trouble’ parts of the dog first. I remind them that suds do not clean the dog, but the active ingredients in

Since I have been showing my clients how to maintain their dogs at home, rarely do I get grief about having to shave a matted dog. the shampoo do. I tell them to keep an empty shampoo or dishwashing liquid bottle to dilute the shampoo, and to brush the shampoo through the dog’s coat. This will coat every hair, as well as pull out loose hair, and the dog will dry faster.

Also, if they are going to try to do some cutting, I advise my clients to get double edge thinning shears. I tell them I generally do not thin out coats because the short hair weaving into long hair makes the dog matt even more, but if they are compelled to clip around their dog’s eyes, they will not make a big boo-boo with thinning shears.

Since I have been showing my clients how to maintain their dogs at home, rarely do I get grief about having to shave a matted dog. The fact is, when you de-matt, you are not actually saving hair, but breaking it off. It’s painful to the dog. It’s one thing to do a show dog who has been trained to relax while you attempt to save coat, and quite another for the poor little dog whose owner won’t make any effort to bond with the dog and get the dog under control. We are not in the dog torture business. ✂

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29

ALL EARS D

og and cat ears are nothing short of amazing.

Did you know they could hear in the 45KHz range, while we are limited to 23KHz? That’s why you can shake a bag of treats and your dog will come running from the other end of the property.

Human ears have three measly muscles as compared to 18 in dogs and 32 in cats. Dog and cat ears are so expressive that they can act as behavioral cues. Depending on their placement, a groomer can tell if a dog or cat may be aggressive, fearful, or calm.

The anatomy of dog and cat ears is similar. The ear canal is L-shaped. It goes straight down and

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Groomer to Groomer • Vol 34 Ed 5 • May 2015

E by Mary Oquendo e

then turns into a right angle toward the brain. Past that turn is the eardrum. There are three parts: the external, middle and inner ear.

Clean only the visible surface of the pet’s interior ear with damp, not wet, cotton ball. If you are properly trained, you can flush a dog’s ear, but not a cat. Cat’s inner ears are more sensitive than a dog.

The external ear is the visible part on the outside of the head and the canal.

There is not much variation in the set and shape of cat’s ears.

They are triangular and sit on top of the head. But that is the only minimalist feature of their ears. The fluid in their semi-circular canal

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rotates and equalizes in alignment with the head. It is why cats almost always land on their feet. And because each ear has 32 muscles, they move independently of each other. A cat can look at you and listen to something to the right or left without turning their heads.

Human mothers have a similar ability in which their eyes can rotate to the back of their heads and see what is going on behind them.

Each ear position has different behavioral cues: • Upright means the cat is alert and friendly.

• Tilted at a right angle means the cat is afraid.

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Groomer to Groomer • Vol 34 Ed 5 • May 2015

31

• Flat against the head is an When the dog’s ears fall naturally, it anxious cat. He is more just scared.

• Level with head and sticking indicates relaxation. Belligerent or straight out is a cat about to attack or flee. aggressive dogs will attempt to make • Ears back indicates that the cat is extremely stressed. themselves as large as possible. Ears will sit the other hand, dogs have a higher and may point either forward or back. On variety of sets and shapes and are classified into four groups: Close: The ears are near each other Wide: The ears are further apart High: The ears are above the eyes Low: The ears are below the eyes And six different shapes: Bat: The ears are blunt shaped with rounded tips. Boston Terriers have batshaped ears.

Rose: The ears fold back from the head. Bulldogs have rose-shaped ears.

Tulip: The ears are upright and the edge curves forward. Shelties have tulip-shaped ears.

Heart: The ears are wider at the base than at the tip. Poodles have heart-shaped ears.

V: The ears are long and triangular.

Basset Hounds have V-shaped ears.

Triangular: The ears are pointed and upright. German Shepherds have triangular-shaped ears.

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When the dog’s ears fall naturally, it indicates relaxation.

Belligerent or aggressive dogs will attempt to make themselves as large as possible. Ears will sit higher and may point either forward or back. On the flip side, if the dog is frightened, they will try to appear as small as possible with ears flat against the head or out to the side. Either scenario is a bite risk.

Most chronic ear conditions are found in the external ear. The middle ear is filled with air. It contains the eardrum, mallet, anvil and stirrup.

They transmit sounds to the inner ear. Problems here can affect balance.

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33

The inner ear is filled with fluid. Sound changes from airwaves to the nerve impulses, then onward to the brain. It contains the temporal bone, Organ of Corti and the Eight Cranial Nerve. Problems here can result in deafness, facial paralysis, and balance issues.

A healthy ear is pink on the inside with no odor or discharge and no exterior hair loss. Like any fine-tuned instrument, there are a host of issues that affect its precision.

• Allergy Otitis is the most common cause of recurrent ear infections. The usual culprits are food, environmental, mold or dust allergens. The ears are itchy and inflamed and are usually accompanied by itchy paws.

Additionally, there may be an odor or black, gunky discharge.

• Tick, flea, fly, mosquito bites, as well as mites and demodex can cause ear pain, itching, swelling, hair loss and crusty skin.

• Foreign bodies, such as foxtails, cotton balls, ingrown hairs, cysts and resin powder (used

to pull ear hair) can cause irritation and infection. You may see the obstruction with a flashlight, but do not probe. You will only make the problem worse.

• Due to the warm moist environment, floppy-eared dogs are prone to staph, yeast and bacterial infections. I shave the inside of the ear of those dogs that are prone to recurrent ear infections. The ears may feel warm to the touch; the dog’s head may tilt, in addition to a discharge and odor. While rare, an ear infection can spread internally or cause peripheral vestibular syndrome.

• Water in the ears can set up the environment for a yeast or bacterial infection. Water can enter the ear canal from bathing or swimming. You should clean out wet ears with a good quality ear cleaner.

• Externally, cancer may appear as dark, scaly or hairless patches.

• Hormonal disorders such as diabetes, thyroid or Cushings disease can cause hair loss and itchy red skin.

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Cuts along the ear margins have a harder time healing.

• Hematomas are caused by trauma, vigorous head shaking or immune-related disorders. The dog will have swollen, squishy-feeling ear flaps. They can burst open during the grooming process.

Both hematomas and wounds can bleed profusely. I don’t recommend styptic powder as it stings on contact, makes a mess, and slows healing. All groomers should be trained in pet first aid to effectively clean and wrap an injury that occurs while in your care before going to the veterinarian. This training may reduce the severity of the injury, as well as speed healing.

There is so much we can learn about the pets in our care, by simply observing and learning about their amazing ears. ✂

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• Psoriasis-like crusting along the ear margins, while in itself is not bad, but may point to an underlying medical condition. Possibilities include skin calcifications due to Cushings, sarcoptic mange, seborrheic ear margin dermatitis, vascular and other hormonal disorders.

• When informing a pet owner of possible ear conditions, it is important not to offer a diagnosis.

Write down a description of your findings such as: red, inflamed, black discharge, and so forth.

Suggest they may wish to discuss this with their veterinarian. I always preface the conversation with, “If this was my pet……”

• The high velocity dryer can blow out an eardrum. It is best to protect the ears with a Happy Hoodie when using this dryer.

• Ears are often injured when pets play rough or fight, as well as by grooming equipment. Puncture wounds need treatment BEFORE they close up. If allowed to close, the trapped bacteria will cause an infection or sepsis (blood infection).

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35

BUT MY DOG DOESN’T HAVE

E by Colleen Mendelsohn e

DVM Diplomate Amercan College of Veterinary Dermatology

I

t may seem baffling to you that veterinarians will emphasize and re-emphasize flea bite prevention for pets when neither you nor the owners have ever noted the presence of fleas or “flea dirt.” It is sometimes difficult to convince pet owners to consider flea bite allergy as the primary trigger for their dog’s itching and hairloss on the rump or tail when owners insist that “My pet doesn’t have fleas!”

Flea allergy dermatitis (FAD) results from a true hypersensitivity to flea salivary allergen, not from heavy flea infestations. If a client lives in a geographical area in which fleas are

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Groomer to Groomer • Vol 34 Ed 5 • May 2015

common or in home environments, apartments or condos that are flea infested and their pet is flea allergic, they are at increased risk of exhibiting clinical signs of FAD. Flea allergic signs develop because of exposure to flea salivary allergen that is transmitted into the skin via the flea bite.

Fleas must take a blood meal and while they are engorging on the blood of the pet, they are transmitting their saliva and the allergen directly into the pet. A single bite is generally not enough to initiate a flea bite hypersensitivity reaction, however the length of time that a flea feeds and the numbers of fleas feeding will

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directly correlate with the amount of allergen to which the pet will be exposed. Numerous fleas taking a blood meal (and dying) can be enough to start a reaction despite a flea infestation never being established. In fact, infrequent or intermittent flea bites can perpetuate severe symptoms.

Additionally, FAD animals spend so much time chewing and grooming, they often remove fleas before you or the pet owner get the opportunity to see them.

There are numerous issues that owners and pet professionals need to consider in dealing and considering fleas and the problems that they create

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37

for flea allergic pets.

Problem Scenarios Incorrect perception: If a pet owner is still seeing fleas just days after application of a product; that is actually expected and is not a result of the product “failing.” Fleas are still hatching in the environment and are expected to be present. Even if live fleas are found on the pet, in most cases the flea product will prevent prolonged feeding times which will result in an inability to reproduce and establish infestations.

Additional pets not being treated in the household: If a pet owner has other pets that are not being treated, those pets are providing healthy blood meals for those fleas to continue to flourish in the environment and controlling the FAD patient will be more difficult.

Bathing: If your clients are telling you that they are faithfully applying the topical flea bite prevention product but they still have signs attributed to flea bite allergy; it is time to examine how often they are coming in to be bathed. If a pet owner is applying topical therapy, depending on the shampoo, bathing will likely reduce the efficacy of the product. If the pet is being bathed more than monthly (which is absolutely necessary for almost all allergic patients) then consider recommending that they discuss with their veterinarian changing that pet to an oral product that is not affected by bathing.

Repellents: Pyrethrins and Permethrins are not good options as a single treatment modality to prevent infestation, let alone treat FAD. However, they can be used if the pet owner knows in advance that their pet is going to be going into a potentially flea infested environment such as the dog park, walking in an area with a lot of feral cats, or even grooming appointments.

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Groomer to Groomer • Vol 34 Ed 5 • May 2015

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The product doesn’t last the entire month: Most flea products will have lessened efficacy as the next application due time is approaching. This may mean that more fleas take blood meals (and then lay eggs) before they die. For FAD patients, this results in increased clinical signs, and because a flare of FAD can last weeks, it is hard to associate the worsening with the timing of product application. If this is a concern, pet owners should consider discussing using combination therapy for heightened flea bite prevention with their veterinarian.

Inappropriate application method: This is the most common problem with the topically applied products.

Mistakes often made include incorrect dosing, accidentally wiping it off after application with halter collars or other clothing, applying to a wet animal or immediately after a bath, or simply not

applying to the skin and leaving the bulk of the product in the hair coat.

Environmental Treatment Options Environmental controls and measures aimed at controlling all stages of the flea life cycle are numerous. These can be very important as the majority of flea populations are the immature stages and live in your pet’s surroundings (unlike the adult that resides on the pet). Some options for clients include: Premise spray insecticides: These will be the most effective when combined with growth hormone regulators in order to kill both the adults as well as prevent juvenile forms (larvae) from maturing into adult fleas. These are available through professional exterminators as well as at hardware stores for self application.

Predatory Nematodes: These are

microscopic “worms” that prey on numerous insect pests that have a larval stage in the soil. These are available for self application from hardware stores and nurseries.

However, these nematodes are very sensitive and have limited efficacy in most situations.

Borate Powders: These powders are safely applied to indoor carpets. They will result in an environment that will dehydrate fleas and other pests. These can be self applied and professionally applied.

• Keep vegetation near the home or kennel mowed or clipped.

• Leaves and other organic debris covering moist ground should be removed to allow the ground to dry.

• Keep the area free of carrier hosts such as free roaming cats and dogs, raccoons, squirrels and opossums.

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Groomer to Groomer • Vol 34 Ed 5 • May 2015

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Making the Pet Comfortable The pruritus (itching) from a single flea bite hypersensitivity episode can take days to weeks to subside, even after the fleas are gone. Therefore some pets benefit from additional antiinflammatory medications and owners should be encouraged to discuss this with their veterinarians. If infection is present, treatment with antibiotics is also necessary. Pruritus associated with infection is often underestimated and managing allergic skin disease generally requires a multi-modal approach.

Treating the pet and environment for fleas as well as managing the skin of the pet to control both inflammation from the allergic response as well as any secondary infection is critical for the best management of the flea allergic patient. ✂

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er.com

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43

ARE YOU READY FOR WHAT’S AHEAD? E by Michael Garvin e

M

any of us have strengths in certain areas, but no one is an expert at everything. When one finds they are in need of expert advice, they turn to a professional in that field. As a Financial Advisor, I seek to help clients build a financially secure future. My passion is to construct customized financial plans to help families and business owners achieve their financial goals. Whether it’s your goal of retirement, saving

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Groomer to Groomer • Vol 34 Ed 5 • May 2015

for children’s college education, or having enough disposable income to give to charity - I can help establish an integrated plan. I have had a diverse professional career in sales, management, risk analysis, research, insurance and investments. As a result, I have a unique ability to navigate complex challenges, and get results. I absolutely love working with small business owners – you are the backbone of the American economy; your drive, passion and

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industry specific knowledge is truly inspiring!

The term “Humanization” has been used in the grooming industry, and it caught my attention; the term, of course, refers to a trend where owners and groomers treat pets as humans, providing them with human-like services such as pet boutiques, pet hotels, pet accessories, etc. I love that because it got me thinking of about how we should use more “humanization”

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As you approach the golden years, you may have questions such as: How should I consolidate my assets? How can I generate income from my retirement savings? Do I have enough money saved to pay my bills, and afford a comfortable lifestyle? in the way we treat each other in business, instead of as robots who give us money for the services we provide. Of course, I’m preaching to the choir here because I’ve seen firsthand the work ethic, compassion and attention to detail you have in your grooming businesses. I recently read a quote on a social media site that said, “No matter how educated, talented, rich or cool you think you are, how you treat people ultimately tells all.” Wow, is that ever true!

You’ve spent your whole life

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working and building your nest egg.

Now it’s time to put your assets to work so they can generate income for your retirement. As you approach the golden years, you may have questions such as: How should I consolidate my assets? How can I generate income from my retirement savings? Do I have enough money saved to pay my bills, and afford a comfortable lifestyle? When I work with clients, I find the most pressing question they have is, “Will my assets last through retirement?” Nobody wants to live in

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fear that they will run out of money, or be a burden to their children.

As a small business owner, you don’t want to make the mistake of assuming you can one day sell your grooming business and sail off into the sunset with no worries.

According to the Amercian Pet Products Association (APPA), the grooming industry is projected to grow at least 4% through 2018, which shows the increasing demand for your services.

Despite a favorable outlook,

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there are no guarantees. Investing in your own business makes sense.

Many businesses achieve significant growth each year. However, when you consider that many small businesses fold every year, it becomes clear that banking your retirement solely on the success of your business might not be the best idea. There is no guarantee that your

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business will continue to grow or even maintain its current value. If your business is worth less than you were counting on at the time you planned to retire, you could be forced to continue working or sell it for less than what you were expecting.

As a small business owner, it’s imperative that you have a business succession plan in place that will

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accomplish what you truly want. As you know, the grooming business is hard on the body, so during your working years, it’s important to make sure you are actively building your asset base to compliment the probable sale of your business.

Business owners often assume that their businesses will be their main source of retirement funds, but that strategy could be riskier than you think. It’s generally not wise to put all your eggs in one basket. Broadly diversifying your assets may help protect against risk.

A simplified employee pension plan (SEP) is a deferredcompensation arrangement that is similar to a profit-sharing plan; it’s tailor-made for small business owners in the grooming industry like yourself. It can be set up by selfemployed individuals, as well as sole proprietorships and partnerships.

You receive tax deductions for plan contributions made to employees’ accounts, and employees do not pay taxes on SEP contributions until they begin taking distributions (generally, in retirement). Annual contributions are limited to the lesser of $53,000 or 25% of your compensation (in 2015). Contributions are made on a discretionary basis, which means that you can decide each year whether or not to contribute, as well as how much to contribute, which means you’re in control!

When you begin taking distributions from a SEP IRA, the rules are essentially the same as those for a traditional IRA. Distributions are taxed as ordinary income and cannot be taken before the age of 59 ½ without incurring a 10% federal income tax penalty, except in the case of extenuating circumstances. For example, penaltyfree distributions may be allowed if an individual is unemployed, buying a first-time home ($10,000

lifetime max), or cannot pay medical expenses.

SEP IRA account owners must begin taking minimum distributions after reaching age 70 ½. As a selfemployed grooming business owner, a SEP IRA may be a good option for you, because contributions may be tax deductible and this type of plan is easy to establish and administer. If you are an employee of a company that offers a SEP IRA, you can benefit from the potential to receive employer-paid contributions.

So what do you do first?

Depending on the level and complexity of your retirement income needs, you should have a financial advisor help you with the following: Develop a budget for everyday expenses, provide multiple models for retirement spending patterns using a variety of analysis

strategies, propose solutions to help overcome projected shortfalls, and most important – create a full financial plan, which will address taxes, inflation, projected growth of assets, your individual risk tolerance and time horizon. With access to comprehensive platform of investment solutions, a financial advisor can help you bolster your portfolio to create a sustainable income stream from your savings. ✂ Established in 1832, Janney Montgomery Scott LLC provides comprehensive financial advice and superior service to individual, corporate and institutional investors. A fullservice, financial services Firm, Janney is committed to providing our clients advice through a wealth management approach by focusing on the delivery of strategic financial plans that utilize

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LIFE LESSONS OF

PET GROOMING E by Ellen Ehrlich e

W

hen I attended grooming school, I was taught how to give a bath and fluff dry. I learned how to pluck and clean ears, clip nails, and give haircuts to the dogs or kitties on my grooming table. With time, I have learned that these are not the only tasks that are a part of our profession; there is an emotional and spiritual connection that comes with being a pet stylist.

This connection cannot be avoided. It is obvious that the creature on our table has a heartbeat and soul, and most are loved and cherished by their owner. These individuals come

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to us, not just to make their furry friend clean and cute, but because pet groomers are caretakers. Caretakers care. The word is defined as “a person employed to look after people or animals.” This is what we do.

Effective caretaking is best when done with an emotional and spiritual connection. In most situations our work can be symbolized by a triangle; composed of the groomer, the owner, and the pet. With each visit, the connections grow stronger. This was the unwritten chapter of my education I learned on my own - the hard way.

It all began with Betty back in the early days of my mobile grooming

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business. Betty’s adult daughter, who volunteered at a shelter, came upon Rocky, a Lhasa Apso. She thought he would be the perfect companion for her elderly mother, who lived alone.

Over the next two years, I saw Betty and Rocky every six weeks like clockwork. With each passing visit, we shared more laughs about Rocky and his antics. He had his Mom wrapped around his paw. How I looked forward to this appointment! Every time I arrived at her home I had a big smile on my face. One day, Betty was not feeling well. The next visit, she had a caretaker. At the following appointment, when I brought Rocky

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into her house, Betty was sitting in a wheelchair and did not recognize me. When I returned to my grooming van, I broke down in tears. I knew I would never see her again and I didn’t.

Ten years later, I still think of her.

Every time I drive past her street, the memories come flooding back. I will never forget Betty and Rocky.

How many times have you read on social media the heartbreak of a groomer losing a beloved pet client?

As soon as a comment is posted everyone commiserates. There is not one groomer I know that has not been touched by this. We take dogs and cats through their lifespan, from puppies and kittens through middle age to the final stages of life. Caring for elderly pets, especially those with serious and life threatening conditions, is truly a privilege. As sad as it sounds, this is one of my greatest pleasures and

accomplishments.

As I looked into the eyes of my new client, Petey the beagle, I knew something was wrong. The owner had mentioned they had an appointment with the veterinarian to have the swelling on the bridge of his nose checked. I had a feeling the news was not going to be good.

I was right; it was cancer. As Petey became ill it was so difficult. This was my first experience with terminal illness. It broke my heart to see him, but I returned monthly to bathe and groom that sweetie with tender, loving care. I kissed the top of his head and massaged his ears as I talked softly to him. We shared very special oneon-one cherished time, important to his well being, as he entered the final stages of his life. This provided a tremendous amount of comfort for his loving owner who only wanted the

very best for Petey.

Volunteering outside of pet styling can be equally traumatic.

Groomers are often “first responders” for shut down puppy mills and hoarders; they see a lot of horrific situations, up close and personal.

Talk about heartbreak! Some of these situations can give you nightmares.

Groomers put those feelings into a little box, roll up their sleeves, and get to work. They know they can make a difference one pet at a time and they do. Oftentimes, groomers can sense the pet’s gratitude. If they could only speak! The dog or kitty would say, “Thank you for helping me feel better.“ Homeless pets, shelter dogs and cats are often matted to the bone.

It is very difficult to see animals in such poor condition. Who steps up and comes to their rescue? Groomers!

They know that the probability of

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the pet being adopted will increase dramatically if they are clean, cute, and cuddly. No matter how distressing it is, groomers can see past the greasy ears, long nails, and dirty hair. With loving care, they help these furry friends find a forever home.

I have learned many valuable life lessons though grooming.

It has shown me how to connect with and support my clients and their pets through good and bad times. I consulted groomers on the Internet, interested in knowing how other pet stylists feel about this topic. It has made Victoria Gabay more patient, Sherri Wilson more kind, and Lori Bowman more compassionate. Kayla Swisher sees every situation as an opportunity and a challenge to grow as a groomer and a person. Felicia Moran states,

Volunteering outside of pet styling can be equally traumatic. Groomers are often “first responders” for shut down puppy mills and hoarders; they see a lot of horrific situations, up close and personal.

“The more you are willing to put into it, the more satisfaction and opportunities you will have.”

Samantha Agner feels grooming is all about heart and passion. For Linda Wilson grooming it is a gift. I have always felt that pet grooming has helped me become a better person.

When I attended grooming school I thought pet grooming was about a haircut and a bath; I could not have been more wrong. Grooming is all

about love. ✂ Ellen Ehrlich is a mobile pet stylist who loves to think, talk, read, and write about pet grooming. Next to grooming, Ellen loves to empower, motivate, and inspire other groomers to be the best they can be. She is the author of The Successful Pet Groomer, Go Mobile And Succeed, and 49 Essays On Pet Grooming. For more information go to: www.gomobileandsucceed.com

The smartest pet stylists know that SuperZoo’s Groomer SuperShow is a MUST. Find top grooming products and supplies, world-class grooming competitions and expert-led seminars that you need to run a more profitable grooming business—all at North America’s favorite pet retail trade show.

Spend three valuable days here and we’ll make sure you’re groomed for success!

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GROOMTEAM USA LAUNCHES LONNIE LANGE MEMORIAL SCHOLARSHIP

G

roomTeam USA, Inc. is pleased to announce the launch of the applications for the Lonnie Lange Memorial Scholarship Fund. There are two levels of awards; one for college education, with two awards, and the other for grooming education. The deadline for applications is June 1, 2015. GroomTeam USA, Inc. employs the aid of The International Scholarship and Tuition Services, Inc. of Nashville, TN, a professional scholarship selection company. The use of this outside source insures that the selection of the recipients is professional, fair and unbiased.

Level 1 will provide two recipients

with $1000 in college money. These funds may be used toward college education in any field and will be paid directly to the school. The only stipulation is that the applicant must be the child, stepchild or grandchild of a bona fide, professional groomer. No other students may apply. This is strictly for the families of groomers!

Level 2 is open to any and all applicants, and provides one recipient with a full scholarship to their choice of one of a selected, participating group of nationally acclaimed grooming schools approved by GroomTeam USA, Inc. GroomTeam USA, Inc. will also provide up to a maximum of $1000 toward the purchase of the

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standard grooming tool kit available through the selected school. The participating schools include Maser’s Academy of Fine Grooming (Kenmore, WA), Merryfield School of Pet Grooming (Ft. Lauderdale, FL), Nanhall School of Dog Grooming (Greensboro, NC), Paragon School of Pet Grooming (Jenison, MI) and the Pennsylvania Academy of Pet Grooming (Indiana, PA).

This is just a brief synopsis of the scholarship program. For complete scholarship details please visit the GroomTeam USA, Inc. website (www. groomteamusa.org) and go to the Scholarship Fund page. You can read about the scholarships and click on the link at the bottom of the page or go to https://aim.applyists.net/Groom to begin the application process.

Remember, the deadline is June 1, 2015 and all applications must be processed on line.

The Lonnie Lange Memorial Scholarship Fund is intended to help the families of hard working pet stylists, like you. It is made possible through the generous contributions of our Premium Sponsors: Andis, Wahl and Natures Specialties, as well as the continued support of the numerous manufactures, distributors and groomers.

Any questions regarding the Lange Scholarship fund may be directed to groomteamusa@aol.com. ✂

Find Groomer to Groomer Magazine on

800.444.1579 shor-line.com/grooming

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www.facebook.com/ groomertogroomermagazine

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BREAD & BUTTER GROOMING:

FAST & EASY PET TRIMS FOR THE SALON

by Kathy Rose

AFTER

BEFORE

MALTESE

I

S H O RT P E T T R I M

t is truly aw inspiring to watch successful contest groomers as they apply their artistry and skills, sculpting show quality dogs into fine works of art. There is always something to learn and we even try emulating these skills on the pets that we groom in our salons.

The reality, however, is that the vast majority of our Bread & Butter pets vaguely resemble their breed standard counterparts. Even if these pets once traveled in high circles, a day comes when their owner wants a short, easy, no frills trim on their beloved pet. For this segment, our model is an aging, overweight Maltese.

Usual preparation work is completed ahead; bath, blow out and brush along with ear cleaning, nail trimming, and trimming of pads and sanitary.

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Fig.1) Stand to the rear of the dog and begin clipping just behind the Occipital bone, following coat growth direction.

Fig.2) Clip over the point of rump and down the entire rear leg. Clip over the croup and then approximately one inch down the tail, forming a tail band that is the same length as the body. Support the rear and then clip the undercarriage, from back to front, trimming against coat growth direction.

Fig.3) Move to the front of the dog and lifting the head, hold the beard out of the way. Begin clipping at the jaw line, trimming downward over the chest to the undercarriage. Lift the ears and then trim the neck and shoulders beginning just under the ear.

Fig.4) Providing the dog’s back and knees can tolerate it, lift the dog

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from the front and then trim the undercarriage, trimming against coat growth direction. Trim again, in the opposite direction, following coat growth direction.

Fig.5) Lift the front legs and trim following coat growth direction.

Brush the coat against coat growth direction, (back brush) and then repeat steps 1 - 5.

Fig.6) Lift the rear leg slightly, while supporting the knee. Trim around the rear foot.

Fig.7) Use thinning shears to trim the underside of the tail band and blend to the croup.

Fig.8) Comb the coat outward and then use thinning shears to tidy the stray hairs on the rear legs. Blend the “tuck up” area into the undercarriage using thinning shears.

Fig.9) Comb the side coat

downward and then trim the undercarriage from the tuck up to between the front legs, then curve upward to the chest.

Fig.10) Move to the front of the dog. Use thinning shears to blend the chest to the neck and throat, making this area shorter than the rest of the body.

Use thinning shears to trim the shoulder and blend it into the foreleg. Blend any lines on the body, left by the clipper, with thinning shears. Stand to the front of the dog and blend the back of the neck onto the topline all the way to the croup, creating a level topline.

Fig.11) Comb the front leg coat outward. Lift the leg slightly and then trim upward to the elbow using thinning shears. Use curved shears to round the front feet.

Fig.12) Use thinning shears to clean the eye corners. Next comb the

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FIG. 7

FIG. 8

FIG. 9

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brow coat forward and use thinning shears to trim. Place the thinning shears outward at a 45° angle to create a slight overhang. Trim first straight across the front and then from the outside eye corner to the ear.

Fig.13) Grasp the beard and then using thinning shears, trim the beard in a semi circle shape. Begin trimming at the nose, angling downward and then turn upward toward the base of the ear. Trim the other side in reverse by gently securing the muzzle in one hand and with your other hand, trim the semi-circle.

Grasp the top knot coat between your index and middle fingers and then trim straight across using thinning shears.

Fig.14) Comb the bottom of the beard coat straight down and then trim. Next, comb the cheek coat

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Groomer to Groomer • Vol 34 Ed 5 • May 2015

outward and blend the bottom of the beard into the cheek coat. Flip the ear back and then trim the coat in front of the ear, (ventilation strip) and then blend into the top knot.

Fig.15) Comb the ear coat downward and with thinning shears or curved shears, trim a rounded shape. Give the head a slight shake and trim again.

Fig.16) Finish up the trim by holding the tail straight back, comb the coat down and use curved shears to trim the ends from the tip to the base in a semi circular flag.

Although, we may not get the artistic satisfaction while grooming fat little (or big) dogs to a short maintenance “puppy cut,” I enthusiastically welcome these clients as they are truly the Bread & Butter of my business! ✂

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The squeeze bottle with applicator tip is convenient and easy to use.

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that are a challenge to keep manageable and snarl-free.

MoJo! contains silk proteins so it also leaves coats with a silky soft finish and lasting shine. This super-concentrated serum quickly works through mats and detangles knots for easy combing and brushing.

Used all over, it also reduces static so coats repel dirt and dust and stay tangle-free between grooms.

MoJo! is fragrance-, dye- and paraben-free.

from 100% natural cotton cellulose. It painlessly adheres to a wound, stops bleeding fast, and initiates blood coagulation. When applied to a wound, BloodSTOP quickly absorbs blood and other natural fluids and transforms into a gel, sealing the wound and forming a protective layer to create an optimal environment for healing, even in the presence of fur.

BloodSTOP is a product of LifeScience Plus, a Silicon Valleybased biotech company, and can be found in over 30,000 stores throughout the United States, including CVS, Walgreens and Walmart. It can also be purchased online.

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Using all-natural ingredients including organic fair trade shea butter, these shampoos and conditioners nourish and detoxify skin, rejuvenate coats while controlling excess shedding, dander and associated allergens.

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CALENDAR OF EVENTS

TO LIST YOUR EVENT, SEND IT TO ADAM@BARKLEIGH.COM

CALIFORNIA

MASSACHUSETTS

PENNSYLVANIA

PET BOARDING & DAYCARE EXPO WEST 5/5/2015 — 5/7/2015 Burbank CA (717) 691-3388 info@barkleigh.com www.groomexpowest.com

NEW ENGLAND GROOMING SHOW 10/1/2015 — 10/4/2015 Sturbridge MA (717) 691-3388 info@barkleigh.com www.newenglandgrooms.com

GROOM EXPO 2015 9/17/2015 — 9/20/2015 Hershey PA (717) 691-3388 info@barkleigh.com www.groomexpo.com

FLORIDA

NEVADA

NDGAA FUN IN THE SUN 10/23/2015 - 10/25/2015 Orlando, FL (724) 962-2711 www.nationaldoggroomers.com

SUPERZOO 7/21/2015 — 7/23/2015 Las Vegas NV 626-447-2222 www.superzoo.com

PET BOARDING & DAYCARE EXPO 11/10/2015 — 11/12/2015 Hershey PA (717) 691-3388 info@barkleigh.com www.petboardingexpo.com

ILLINOIS

NEW JERSEY

PUERTO RICO

ALL AMERICAN GROOMING SHOW 8/6/2015 — 8/9/2015 Wheeling IL (717) 691-3388 info@barkleigh.com www.aagroom.com

INTERGROOM 6/5/2015 — 6/8/2015 Somerset, NJ (201) 896-0500 www.intergroom.com

LOUISIANA MARDI PAWS PET EXPO 5/30/2015 - 5/31/2015 New Orleans, LA (717) 691-3388 www.mardipawspetexpo.com

OHIO PETQUEST 6/25/2015 — 6/28/2015 Wilmington OH (717) 691-3388 info@barkleigh.com www.pqgroom.com

PET PRO CRUISE 1/9/2016 — 1/17/2016 San Juan, PR (321) 368-6622 cruisinglady@ymail.com www.barkleigh.com

WASHINGTON NORTHWEST GROOMING SHOW 4/21/2016 — 4/24/2016 Tacoma WA (717) 691-3388 info@barkleigh.com www.nwgroom.com

Barkleigh Productions EVENTS

PET BOARDING & DAYCARE EXPO WEST

5/5/2015 — 5/7/2015 Burbank CA PETQUEST

6/25/2015 — 6/28/2015 Wilmington OH ALL AMERICAN GROOMING SHOW

8/6/2015 — 8/9/2015 Wheeling IL GROOM EXPO

9/17/2015 — 9/20/2015 Hershey PA NEW ENGLAND GROOMING SHOW

10/2/2015 — 10/4/2015 Sturbridge MA PET BOARDING & DAYCARE EXPO

11/9/2015 — 11/12/2015 Hershey PA GROOM EXPO WEST

2/4/2016 — 2/7/2016 Pasadena CA NORTHWEST GROOMING SHOW

4/21/2016 - 4/24/2016 Tacoma WA Barkleigh Productions, Inc. (717) 691-3388 • Fax (717) 691-3381 www.barkleigh.com www.groomertogroomer.com

Proverbial Wisdom Laughter cannot mask a heavy heart. When the laughter ends, the grief remains.

Proverbs 14:13 Living Bible

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CLASSIFIEDS Call (717) 691-3388 ext 210 to place a Classified.

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CALL (717) 691-3388, EXT. 210 TO PLACE A CLASSIFIED. BUSINESS FOR SALE Established Turn-Key Grooming Business for sale. Fully equipped with Retail. Great Location with Large Clientele. Contact Amanda at 845-292-7770.

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GROOMER WANTED Experienced full-time Pet Stylist needed for Bloomfield Pet Grooming in Bloomfield Hill, Michigan. Professional attitude, detail-oriented and finish scissoring skills a must. New, beautiful facility with lift tables and a calm, professional environment. Full benefit package, no Sunday work, and support with receptionists and bathers. Contact Sheri 248-792-3300.

VCA Crown Valley Animal Hospital & Pet Hotel is seeking an experienced Groomer to join our 2-doctor small animal practice in beautiful Laguna Niguel, California--located in southern Orange County. This is an outstanding opportunity for a highly motivated Groomer to capitalize on our established clientele.

Excellent animal handling and client service skills are required, along with strong knowledge in the grooming techniques of all breeds of dogs and cats.

We offer competitive compensation along with a comprehensive benefits package, including: medical/ dental/ vision and paid vacation (for F/T employees only), 401(k), generous personal pet care discounts and more!

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“YOU NOW HAVE A BETTER CHOICE” We are groomers of 30+ years. Website has FREE videos and articles on equipment care.

Steel Blades $5.00, Ceramic $6.00, Regular shears $5.00, convex $10. Certified for many shear brands. WAHL 5-N-1 blades refurbished (new parts, not sharpened) $10.

Clipper repair #10 plus parts. Mail-in service has 48 hour turnaround, $5.00 RETURN SHIPPING ALL ORDERS, each order gets a CD_ROM and tip sheet. Website has all information. Est. 1995.

Northern Tails Sharpening Inc, Mobile AL Call 251-232-5353 www.northerntails.com EACH blade examined personally, sharpened to perfection, demagnetized and tested. Sockets and springs adjusted, blades individually sealed, READY TO USE. Sole proprietor w/ 20+ years experience. FACTORY-TRAINED to sharpen shears/blades. Customized tip sheet included w/ order - PROMPT RETURN. Clipper Blades $5,Shears $7, S/H $7. PA residents add 7%.

John’s Sharpening, 1213 Middle St., Pittsburgh, PA 15212-4838. (412) 321-1522 JKosakowsky@hotmail.com.

Check out the pet boarding industry’s

ONLY trade magazine! www.PetBoardingAndDaycare.com GroomertoGroomer.com

Groomer to Groomer • Vol 34 Ed 5 • May 2015

65

Klip Kards

Client Index & Extender Cards Extenders stapled to your filled Klip Kard add more record space!

Giant Klip Kard Our most popular card! 5” x 8” Klip Kards feature a dog diagram for notation of injuries, warts and sensitive areas.

Sketch the clip right on the card. Emergency permission included, plus a size chart for easy sales reference.

Includes pet profile checklist with lots of space on the back for date, charges, services, groomer and reminders sent date. Extenders can be attached when back is full. Mix and match in packs of 100 when buying 1000.

Giant Klip Kard – White 5 x 8 #500 Pack of 100 #501 Pack of 500 #502 Pack of 1000

$13.75 $59.95 $99.00

Available Colors

Giant Klip Kard – Color 5 x 8

Available colors: Blue, Green, Yellow, Pink, Lavender

#503B, 503G, 503Y, 503P, 503L #504B, 504G, 504Y, 504P, 504L #505B, 505G, 505Y, 505P, 505L

Pack of 100 Pack of 500 Pack of 1000

Giant Klip Kard Extenders – White 5 x 8 #506 Pack of 100

$13.75

#682

$34.95

Giant Klip Kard Special 5 x 8

$15.75 $69.95 $109.00

Medium Klip Kard 4”x 6” Medium Client Index Card offers space for pet description, medical problems, referral, birthday, vet phone and clip. Popular pet profile checklist denotes conditions about the pet. Back has date, services, charges and reminder sent date. Extenders can be attached when back is full. Mix and match in packs of 100 when buying 1000.

Medium Klip Kard – White 4 x 6 #507 Pack of 100 #508 Pack of 500 #509 Pack of 1000

Available Colors

$11.95 $46.00 $75.00

Medium Klip Kard – Color 4 x 6

Available colors: Blue, Green, Yellow, Pink, Lavender

#510B, 510G, 510Y, 510P, 510L #511B, 511G, 511Y, 511P, 511L #512B, 512G, 512Y, 512P, 512L

Pack of 100 Pack of 500 Pack of 1000

Medium Klip Kard Extenders – White 4 x 6 #513 Pack of 100

$11.95

#681

$28.95

Medium Klip Kard Special 4 x 6

Regular Klip Kard Are your client files a disaster? Do you forget to get pertinent information over the phone? These 3” x 5” Client Index Cards will stand up against the daily abuse of any active grooming salon and will provide you with basic information on your grooming client. Space on back for date, charges and reminder sent date. White only.

Regular Klip Kard Extenders – White 3 x 5 #517 Pack of 100 $10.50

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Regular Klip Kard – White 3 x 5 #514 Pack of 100 #515 Pack of 500 #516 Pack of 1000

$10.50 $39.75 $62.95

#680 Klip Kard 3 x 5 Special

$21.95

(717) 691-3388 • Order online at www.BarkleighStore.com

Groomer to Groomer • Vol 34 Ed 4 • April 2015

GroomertoGroomer.com

$13.95 $56.00 $95.00

Klip Kard Special Includes 250 Klip Kards, File Box, and set of Alphabetical Index Guides

Groomer & Kennel Sales Slips Make More Money Without Raising Your Prices!

Professional Sales Slips for groomers and kennel operators! Both have space for all the little extras you haven’t been charging for. These 5-1/2” x 8-1/2” two-part NCR forms are clean, with no carbon needed.

Groomer Sales Slip includes space for groomer’s name, skin treatment, next appointment, bows, medicated shampoo, tangling, bad behavior and more!

#623 #624 #625

Pack of 100 Pack of 500 Pack of 1000

$18.50 $72.00 $117.50

Kennel Sales Slip includes space for salesperson and/or groomer (for easy tally of commissions), number of days, weeks or months of boarding and charges, next grooming appointment and much more!

#627 #628 #629

Pack of 100 Pack of 500 Pack of 1000

$18.50 $72.00 $117.50

Kenn-L-Kards and Run Kards

Popular Client Index Cards for Pet Day Care and Boarding Facilities!

Kenn-L-Kards offer boarding, medical and grooming profiles. Easy checklist eliminates tedious handwriting. Speeds your recordkeeping. This popular Client Record Index Card has all the information any kennel or day care operator needs. Extender cards double your records space. Just attach to the back of a full Kenn-L-Kard.

Kenn-L-Kard Extenders – White 5 x 8 Kenn-L-Kard – White 5 x 8 #901 Pack of 100 $13.75 #589 Pack of 100 $13.75 #902 Pack of 500 $59.95 #590 Pack of 500 $59.95 #903 Pack of 1000 $99.00 #591 Pack of 1000 $99.00 Run-Kards are completed at each visit and attached to the run. Contains all the up-to-date information you need about the pet. The back contains a boarding release for your protection, which is signed and dated by the owner. You’ll wonder how you ever lived without them!

Run Kard – White 3 x 5 #594 Pack of 100 #595 Pack of 500 #596 Pack of 1000

$10.50 $39.75 $62.95

Happy Camper Card Great for Boarding and Day Care Operators!

Kenn-L-Kard Special Get started with everything!

250 Kenn-L-Kard’s 5 x 8 File Box Alphabetical Index Guides #683

KENN-L-KARD SPECIAL $34.95

Now you can grade each pet in your care from an A+ to an F. Time-saving checklist will let your client know that his pet ate well, had fleas or should see a vet... and much more.

Lots of room for your own personal comments, too. It’s a personal way to thank your boarding clients. Plus it’s a great promotional tool! Pet owners will tell their friends. Available in green only.

#906 #907 #908 #909 #910

Pack of 20 Pack of 50 Pack of 100 Pack of 500 Pack of 1000

$4.50 $9.00 $16.00 $66.00 $95.00

(717) 691-3388 • Order online at www.BarkleighStore.com GroomertoGroomer.com

Groomer to Groomer • Vol 34 Ed 4 • April 2015

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Top 10 Posters and Counter Signs for Your Salon!

Calendar Paws

Do you get tired of hearing the same old comments from your clients?

This cute framed 24” x 36” poster will stop all those nasty remarks and replace it with a chuckle from your clients. Why not couple this poster with the Tip Sign and turn “lemons into lemonade!”

#6043 #6060 #6058 #6059

Poster with Frame 24 x 36 Poster Unframed 24 x 36 Wall Sign 11 x 17 Counter Sign 8.5 x 11

Appointment Kards

$44.95 $19.95 $19.95 $14.95

Red and white sticky-backed Paw Labels have space to jot the next appointment date and time and will be a real hit with your clients.

They can affix it to their home calendar as an appointment reminder, or just as a general reminder to call. Makes an excellent eye-catching price tag, too! Two great sizes.

Squares Appt. Kard

Bathtub Appointment Kard #1936 Pack of 100 #1937 Pack of 500 #1938 Pack of 1000

$7.95 $29.95 $43.95

Squares Appointment Kard #1939 Pack of 100 #1940 Pack of 500 #1941 Pack of 1000

$7.95 $29.95 $43.95

Tan Appointment Kard #652 Pack of 100 #653 Pack of 500 #654 Pack of 1000

$7.95 $29.95 $43.95

$7.95 $55.00

1” Large Calendar Paws #599 100 Calendar Paws – Large #600 1000 Calendar Paws – Large

$8.95 $59.95

Pet Report Cards

Super Sampler Pack See Our Cards Before You Buy!

One copy of each. Only one sampler per business! #677

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Super Sampler

$10.00

Available colors: Blue, Pink, Tan

#657B, 657P, 657T #658B, 658P, 658T #659B, 659P, 659T #660B, 660P, 660T #661B, 661P, 661T

Pack of 20 Pack of 50 Pack of 100 Pack of 500 Pack of 1000

(717) 691-3388 • Order online at www.BarkleighStore.com

Groomer to Groomer • Vol 34 Ed 4 • April 2015

Available Colors

Like a teacher, now you can grade each pet from an A+ to an F. Did you ever forget to convey important information to your client?

A time-saving checklist of common recommendations is included, with space for your personal comments.

Plus, it doubles as a reminder or appointment card. Great promotional tool, too — your clients will tell their friends about your “caring” pet report card.

Tan Appt. Kard

Giant Klip Kard, Medium Klip Kard, Regular Klip Kard, Groomer Sales Slip, Boarding/Daycare Sales Slip, Kenn-L-Kard, Run Card, Happy Camper Card, Pet Appointment Cards, Pet Report Card, Calendar Paws, GroomOgram, Pet Care Series Brochures, Gift Certificate, Sympathy Cards, PetRef Card, Groomer System Appointment Sheet, Pet Release Form, Door Hanger, Little Angel Award, Reminder Cards, Dental Card... and More!

1” Actual Size

5/8” Small Calendar Paws #601 100 Calendar Paws – Small #602 1000 Calendar Paws – Small

These adorable dogs are printed on quality 2”x 3-1/2” card stock. Great for grooming salons, kennels and veterinarians. Buy only the quantity you need!

Bathtub Appt. Kard

5/8”

GroomertoGroomer.com

$6.95 $13.95 $25.95 $99.00 $159.95

Groom-O-Grams Exciting 8.5” x 11”, four-page newsletter becomes your own Personal Salon Newsletter!

This 8.5” x 11” four-page newsletter contains grooming and health information, stories, and cartoons that present a professional image to your community.

Give them at each appointment. Groom-O-Grams encourage better home care and more frequent appointments.

Use it as a reminder card! Many groomers report a fantastic 50–100% response.

GroomOgrams are a fantastic promotional tool! Your grooming clients will give it to their friends. Leave them anywhere there are pet owners—humane societies, veterinarians, kennels, pet shops, and breeders.

GroomOgrams will keep your clients coming back while teaching them proper “between grooming” care. Over 10 million Groom-O-Grams have been distributed by caring groomers like yourself.

Seasonal issues are available after February 10 (Spring), May 10 (Summer), August 10 (Fall) and November 10 (Winter). Each issue deals with the seasonal grooming needs of pets.

Groom-O-Grams – Current Season Unless Specified #565 25 Groom-O-Grams $10.50 #566 50 Groom-O-Grams $18.00 #567 100 Groom-O-Grams $25.50 #568 200 Groom-O-Grams $49.50 #569 300 Groom-O-Grams $70.50 #570 400 Groom-O-Grams $88.50 #571 500 Groom-O-Grams $95.00 #572 1000 Groom-O-Grams $169.00 #573 2500 Groom-O-Grams $358.00

Standing Order Program Save 15% on your next order of Groom-O-Grams!

Mark your order form. No obligation to future purchases.

Cancel anytime.

Kage Kard Holder

Business and Appointment Cards

For Boarding or Grooming Cards 3” X 5” or 5” X 8” This sturdy aluminum card holder will keep pet information right where you need it. Two popular sizes hold 3” x 5” Run Card or Klip Kard, and 5” x 8” Giant Klip Kard or Kenn-L-Kard. Attaches easily to cage or crate. Has holes for wall mounting near grooming table or tub. Collar and leash holder built in. Practically indestructible, won’t rattle, and holds client index cards securely and cleanly.

Kage Kard Holder 5”x8” #1954 1 holder #1956 10 holders

$7.95 $69.95

Kage Kard Holder 3”x5” #1951 1 holder #1953 10 holders

$5.95 $49.95

Over 10 Million Sold!

High quality black raised printing on crisp white card stock. Choose one of our stock logos FREE (on order form page). Instructions: Circle logo of your choice and print your six lines of type clearly on the Order Form.

Allow three to four weeks delivery time.

#1119 #663 #665 #666 #667

1000 Business Cards 1000 Appt. Cards Extra Line of Type Custom Logo Custom Layout

(717) 691-3388 • Order online at www.BarkleighStore.com GroomertoGroomer.com

$49.95 $49.95 $2.95 $19.95 $25.00

Groomer to Groomer • Vol 34 Ed 4 • April 2015

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Sympathy Cards Elegant 4” x 6” cards in ivory linen or blue parchment with gold ink will tell your clients that you care. Matching envelopes included. Great retail item for your facility.

(INSIDE) ... brings great joy and deep sorrow.

May it be comforting to know that the loss of your beloved pet is shared by those who care.

Gift Certificate

Cards may be mixed in packs of 10 when ordering 100. Indicate style number when ordering.

Great for Pet Shops, Groomers, Kennels, Trainers, and more!

These elegant parchment certificates, bordered with paws, are “just paw-fect” for gift-giving. Great for pet shops, Groomers, Veterinarians and Kennels. A nice way to show appreciation for referral customers, too.

Rubber stamp your business name in the corner. Stub attached for your records. Certificates come with beautiful matching envelopes.

Gift Certificate with Envelope #603 Pack of 10 #604 Pack of 25 #606 Pack of 100

Blue Sympathy Card with Envelope #524 5 cards $12.95 #525 10 cards $23.95 #526 25 cards $42.95 #698 100 cards $125.00 Ivory Sympathy Card with Envelope #6033 5 cards $12.95 #6034 10 cards $23.95 #6035 25 cards $42.95 #6036 100 cards $125.00

$9.95 $22 $40.00

Stand-Up Counter Sign (FREE with 100 Gift Certificates – indicate when ordering) #6176 Gift Certificate Counter Sign (Christmas) $9.95 #6175 Gift Certificate Counter Sign $9.95

Display Holder Black metal holder will put sympathy cards at your clients fingertips for resale. Includes the header card. Can be used for pegboard or countertop use.

Display Holder for Sympathy Cards #687 Single Holder $5.95 #689 10 Holders $49.95

Sympathy Postcard 4” x 6” elegant postcard printed with rich chestnut ink on buckskin parchment and tastefully embossed with gold foil lettering. Inexpensive and easy to send. Just address and mail, or put it in an ivory envelope for a more personal touch.

(BACK) May it be a comfort to know that we share your feelings and extend our deepest sympathy.

PetRef Kards

Did You Find a Medical Problem?

Attractive 3” x 5” cards are used to note your medical concerns. Clients can take your findings to the Vet. Your clients will appreciate your concern. The vet will appreciate your professionalism. Gray card with blue ink.

#668 100 Cards #669 500 Cards

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$9.95 $39.95

#670 1000 Cards

Sympathy Postcard #518 5 Postcards #519 10 Postcards #520 25 Postcards #696 100 Postcards

$7.50 $12.95 $23.95 $75.00

Sympathy Postcard with Envelope #521 5 Postcards with envelope #522 10 Postcards with envelope #523 25 Postcards with envelope #697 100 Postcards with envelope

$10.95 $19.95 $38.95 $110.00

$59.95

(717) 691-3388 • Order online at www.BarkleighStore.com

Groomer to Groomer • Vol 34 Ed 4 • April 2015

GroomertoGroomer.com

Groomer System Appointment & Income Tracking Book This loose-leaf binder system permits an unlimited number of daily appointments. Each groomer can have his or her own book, or the salon can work out of just one.

Each groomer can have his or her own appointment pages in one master book as well. Satisfaction guaranteed. System comes with 150 daily appointment sheets, 52 weekly reports, 12 monthly reports, and 4 quarterly/yearly reports. Monthly dividers, services codes and calendar are included.

#6053 #6054 #621 #622

Tip Signs

Groomer System (Complete) 100 Daily Sheets Assorted Reports (One-Year Supply) Calendar in Vinyl Sleeve

8.5 x 11” ready to display Counter Signs answers the question, “Should I tip my Groomer or Bather?” Increases tips dramatically without offending your clients. In plastic standup card.

$59.95 $12.95 $15.95 $3.95

#5009 #6144 #6143 #6182

Dancing Dog Tips Sign Tip Sign For Bathers Tip Sign For Groomers Tip Sign For Groomers - Canadian

$14.95 $14.95 $14.95 $14.95

Pet Release Forms These cartoony Pet Release Forms convey a little light humor for a serious subject. They explain, in a gentle way, the pet owner’s responsibility to the groomer and give you the right to obtain emergency treatment for their pet. One popular television judge even sided with the groomer because she had her client sign a Fuzzy Pet form.

The pet owner lost the lawsuit.

50 forms per pad. Mix and match styles. Indicate styles when ordering.

General Pet, Fuzzy Pet, or Senior Pet Release #614 1 Pad $7.95 #615 3 Pads $22.95 #616 5 Pads $35.00 #617 10 Pads $69.00 #618 25 Pads $149.00

Teaching You to Train Your Dog A Student Guide

Sorry, We

This blue and green guide tells new training students how to prepare for class and have a successful learning experience with their pet.

Great promotional tool, too. Rubber stamp your information on the front. Leave at clinics, grooming shops, pet shops, breeders, pet fairs and more!

Pulls in new students like crazy!

#800 #801 #802

100 Student Guides 500 Student Guides 1000 Student Guides

Mobile Groomer Door Hangers

$17.95 $63.95 $90.00

missed You...

Designed with mobile groomers in mind.

Leave a message for customers who missed their appointment.

#6183 #6185 #6187

20 Hangers 100 Hangers 1000 Hangers

$12.95 $49.95 $299.95

Please Call for a New Appointment.

Phone W1376

(717) 691-3388 • Order online at www.BarkleighStore.com GroomertoGroomer.com

Groomer to Groomer • Vol 34 Ed 4 • April 2015

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How Often Should

ed?

My Pet Be Groom

tween professional The duration of time be e

tly between dogs of the sam e groomings can vary grea ir type, density, and climat ow breed. Coat condition, ha ables. A lot depends on h are just some of the vari u are willing to offer to much home grooming yo your pet. suggested by grooming Here are some guidelines re

onal groomer can be mo b authorities. Your professi you don’t brush and com specific about your pet. If ier time frame. regularly, choose the earl 3-6 weeks Afghan 6 weeks

Airedale 4-6 weeks Bedlington Terrier 4 weeks Bichon Frise 8-10 weeks Bouvier 8-12 weeks Brittany Spaniel 6-10 weeks Cairn Terrier 4-8 weeks Cocker Spaniel 6 weeks Collie 6-8 weeks

t Terrier Dandie Dinmon 8-12 weeks r Retrieve Golden 8-10 weeks Irish Setter 4-8 weeks Kerry Blue Terrier 6-8 weeks Lakeland Terrier 3-4 weeks pso Lhasa A 4 weeks Maltese 4-6 weeks Old English Sheepdog 6-12 weeks Pekingese 12-16 weeks Pomeranian 4-6 weeks Poodle 6-8 weeks Schnauzer - Miniature 8 weeks Standard 10 weeks Keepi ng your Pet Flea Free Giant 6-10 weeks

In many areas of the cou Terrier ntry, flea control 3-4 weeks Scottish is a year round n ecessity.

Shih Tzu 6-8 weeks

In conjunction w rrier ith continuing premise 4-8 weeks control, Silky Te many perier t owners have great succe ss 6-8 weeks with oraSkye Ter rier l or topighland W hite Ter cal prod ucts that are 6 weeks administWest Hi ered once a mon Terrier th to their pet. T Wire Fox hey 4 weeks come in a variety of brands e Terrier like - Advantage® , Frontline®Yorkshir , Revolution®, and Program® .

There are specific formul ations for dogs and cats, and most are ap proved to use on puppies and kittens six to eight weeks and older.

Read and follow the inst ructions, making sure to use the product that is specified for your pet. These products are e xtremely popular because of their once a mon th convenience, ease of application, and effectiveness. Most are waterproof, allowing your pet to be bathed, or to swim, without decr easing the product’s effectiveness.

Also, keeping your pet flea free with this continuous protection, is far less costly than trying to eliminate an inf estation on your pet and in your home.

Written by Professional Groomers for Your Clients!

These quality brochures not only answer the constant questions you get from pet owners, but they will also help you sell products that work and that you personally believe in—products that you retail. They will teach your client how to care for their pet in between groomings, which will save you lots of time. Great promotional tools as well.

Learning to Brush Your Pet – Ensures success in brushing, which will pay dividends to you over the years. Plus it will point them toward the right equipment that you sell.

#631 #632 #633 #634 #635

Pack of 20 Pack of 50 Pack of 100 Pack of 500 Pack of 1000

$9.95 $18.50 $29.95 $99.00 $180.00

When Your Pet Needs a Smoothie – Prepares the pet’s owner for what they will see once the matting is removed. This pamphlet will keep this from happening again and will help you develop a regular customer, which means more $$$.

Sweet Success

#1844 #1842 #1843 #1845 #1846

Pack of 20 Pack of 50 Pack of 100 Pack of 500 Pack of 1000

Tiny fleas can create huge problems.

By working with your pe t care professional and following their recom mendations about products and their correc t usage, and by diligently treating and pr otecting your pets and their surroundings, you a nd your pets can kiss the ferocious flea goodbye.

$9.95 $18.50 $29.95 $99.00 $180.00

J872

Your Pet Care Professional

17055 s • Mechanicsburg PA leigh.com #PS-2 Barkleigh Production leigh.com • www.bark (717) 691-3388 • info@bark

Pack of 20 Pack of 50 Pack of 100 Pack of 500 Pack of 1000

Pack of 20 Pack of 50 Pack of 100 Pack of 500 Pack of 1000

When Your Pet Needs a Smoothie

Taking care of your Puppy at home…

Between professional groomings, you may need to brush and bathe your puppy at home. Your groomer can recommend and supply the equipment and coat care products that you will need.

She will also be happy to demonstrate the correct brushing and combing techniques that you need to learn to properly care for your puppy.

Mission Accomplished – a Happy Puppy!

Because you and your professional groomer took the time to introduce your puppy to grooming in a step-by-step, gentle, loving way, you made your puppy’s all-important first visit to the grooming salon a wonderful experience that will help him enjoy being groomed throughout his life.

friend who could have aGroomer you Your IfAsk this publication, benefit forfrom a Copy please of pass it on.

Learning to Brush Your Pet Pamphlet

Once It Is Removed, What Should I Do?

Pet Care Series # 2

Cleanse the area around the bite thoroughly PA Productions #PS-3 Barkleigh and apply an antiseptic to it. If you wish• Mechanicsburg to have • info@barkleigh.com • www.barkleigh.com (717) 691-3388 the tick examined by your pet’s veterinarian J590 or your doctor, wrap the tick in a damp paper towel to protect it from dehydration (which could make it very difficult or impossible to identify) and seal it in a plastic bag.

The Ferocious Flea

If you have a friend who could benefit from this publication, please pass it on.

Your Care Series #3 PetPetCare Professional

#PS-4 Barkleigh Productions • Mechanicsburg PA (717) 691-3388 • info@barkleigh.co m • www.barkleigh.co

m

J590

If the tick looks flat, it has probably attached recently. If the tick is engorged, it may mean that it has been feeding for an extended time.

The longer a tick has been feeding on your pet (or you) before being discovered, the greater chance that it will transfer disease. In many cases a ‘bullseye rash’ will appear at the site of a tick bite.

Once the tick has been removed, place it in a sealed container or a small sealable plastic bag.

You can add a squirt of tick spray to kill it, or simply seal the bag or container and place it in the trash. Ticks need humidity to survive and will perish without it. Do not flush ticks down the toilet. They can survive in the water.

If you have a friend who could benefit from this publication, please pass it on.

#PS-5 Barkleigh Production s • Mechanicsburg PA (717) 691-3388 • info@bark leigh.com • www.bark leigh.com

We Are Here to Help You

Ticks are far too dangerous to ignore. Just one bite from these tiny terrors could affect you or your pet for the rest of your lives. Your best defense against ticks and the diseases they carry is prevention.

We can recommend tick removal tools and a wide range of the products you may need to protect your pets and their environment. Please ask for product recommendations that will safely protect you and your pet from these tiny, treacherous predators.

Pet Care Series #5

If you have a friend who could benefit from this publication, please pass it on.

#PS-6 Barkleigh Productions • Mechanicsburg, PA 17055 (717) 691-3388 • info@barkleigh.com www.barkleigh.com

#6124 #6122 #6123 #6125 #6126

Pack of 20 Pack of 50 Pack of 100 Pack of 500 Pack of 1000

$9.95 $18.50 $29.95 $99.00 $180.00

#6440 #6441 #6442 #6443 #6444

Pack of 20 Pack of 50 Pack of 100 Pack of 500 Pack of 1000

$9.95 $18.50 $29.95 $99.00 $180.00

Great gift for puppy’s first grooming, new clients, promotions and incentives!

Your clients will be thrilled when their pet receives this frameable award. The goodwill generated will be “money in the bank “ to you.

“This certifies that _____ has successfully completed a professional grooming in our establishment. Your pet has exemplified courage when confronting combs, brushes, clippers, and scissors and has shown valor in crossing the waters of shampoo, creme rinse and dip. It is with great pride that your pet has been selected as a Paw-fect specimen of beauty to be held in highest esteem by this grooming establishment.”

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$9.95 $19.95 $34.95 $149.95

(717) 691-3388 • Order online at www.BarkleighStore.com

Groomer to Groomer • Vol 34 Ed 4 • April 2015

Pet Care Series #7

Ick! A Tick! – This brochure teaches clients not only how to identify and protect their pets from ticks but also what to do if they find ticks on their pets or themselves.

$9.95 $18.50 $29.95 $99.00 $180.00

Blue Little Angel Award #648 20 Awards #649 50 Awards #650 100 Awards #651 500 Awards

A Tick!

Protecting Your Pets and Yourself

Salon Fresh – Your clients need to be encouraged to keep their pets groomed on a regular basis. Give them a pamphlet that will support the reasons for a consistent grooming schedule. This one pamphlet could increase your business tremendously.

$9.95 $18.50 $29.95 $99.00 $180.00

$9.95 $19.95 $34.95 $149.95

Pet Care Series #4

Ick!

Proper Disposal of a Tick

Little Angel Award

Pink Little Angel Award #6348 20 Awards #6349 50 Awards #6350 100 Awards #6351 500 Awards

Puppy’s First Visit to the Grooming Salon

Is There Any Way to Know How Long the Tick Has Been on My Pet?

The Ferocious Flea – Helps your client learn how to protect their pet from fleas and helps you sell retail products you believe in, as well.

#6013 #6014 #6015 #6016 #6017

Your Pet Care Professional

Pet Care ning ar LeProfessiona l to Br ush Your Pet

benefit from this publication, please pass it on.

Puppy’s First Visit – Helps your client prepare their puppy for grooming.

It will offer ways to teach their pet to enjoy grooming. Beneficial before and after the first groom.

#1853 #1852 #1854 #1855 #1856

cause any irritation to himself. Remember that his freshly clipped nails may be sharp and can easily irritate his puppy skin. If you have any questions or concerns, contact your groomer immediately.

One of the most wonderful, caring things you can do for your pet is to spend time together. Make grooming a special bonding time between you and your pet.

If you begin brushing while his hair is short and not tangled, he will be more accepting of it. Start with very short sessions and gradually lengthen them as your pet learns to enjoy daily grooming.

Use treats and plenty of praise to reinforce a positive grooming experience.

Be sure to use the brushing technique that your groomer demonstrated to you, also see the pamphlet Learning to Brush Your Pet. The importance of thorough brushing followed by a complete combing cannot be overemphasized.

This small investment of your time can pay off with tremendous benefits in your pet’s happiness and well being, not to mention his appearance.

Working together with your groomer to obtain the proper products for your pet’s care and to learn how to use them correctly, will ensure that your pet looks at all atimes. best have friend who could and feels his If you

Are there any disadv antages to these products?

Fleas have to come in con tact with the product to be killed. Tha t means that fleas actually have to get on, an d could possibly bite your pet, before they die. There is also a possibility of skin irri tation at the site of application.

Your

Your Pet Care ional fessHappy Pro Pet! Payoff…a The Big

sprays that make brushing easier, will enable you to make grooming time at home an enjoyable experience for you and for your pet.

Photo by: Sherri Regalbuto

Pet Care Series Brochures

GroomertoGroomer.com

#252

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For Faster Service, Order Online!

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(717) 691-3388 • Order online at www.BarkleighStore.com GroomertoGroomer.com

Groomer to Groomer • Vol 34 Ed 5 • May 2015

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Groomer to Groomer • Vol 34 Ed 5 • May 2015

GroomertoGroomer.com

www.nynab.com

2014 BARKLEIGH HONORS

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GroomertoGroomer.com

Groomer to Groomer • Vol 34 Ed 5 • May 2015

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WWW.RYANSPET.COM 1-800-525-7387 Shear Sale! Buy 2 or More Pairs and SAVE 15% Mix and Match Perfect Groom®, ComfortSharp , PremiumSatin , Tattoo Shears , and Paw Brothers®.

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EQFS Expires 06/30/15

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Ryan’s Makes Buying at the Lowest Price Easy We Feature Your Favorite Brands and Allow You to Mix & Match Styles & Sizes for the Best Prices

©2015 G&G Distribution Inc. All rights reserved. Pricing, shipping terms and manufacturer specs subject to change. Prices good through May 31, 2015 - While Supplies Last