Groomer to Groomer - October 2014 by Barkleigh Productions

“THE GROOMING INDUSTRY’S TRADE MAGAZINE!” VOL. 33 ED. 10 • OCT. 2014

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READER READERSERVICE SERVICECARD CARD#10651 #8885 Groomer to Groomer • Vol 33 Ed 10 • October 2014

BARKLEIGH PRODUCTIONS & THE NEPGP PRESENT

the

NEW ENGLAND

GROOMING SHOW Oct. 31 — Nov. 2, 2014 Crowne Plaza Warwick RI

newenglandgrooms.com

CONTENTS | SEPTEMBER 2014

SUBTLE TOUCHES OF COLOR by Dawn Omboy PAGE 36

THE “DESI” TRIM PAGE 40

by Teri DiMarino

ALSO INSIDE Wonders: You Know You’re a Dog Groomer When...

Keeping the Peace

Salzberg: The Balancing Act

50 58 60 66 68 69

Conner: The Language of Grooming

How to Help an Aging Dog in Your Grooming Salon

Pet Boarding & Daycare Expo Preview

Your Supplier is Your Business Partner Convex Edge Shear Sharpening New Products Calendar of Events

Wilkes: Questionable Ethics

Classifieds

PET WESTIE HANDSTRIP by Kathy Rose

PAGE 62

EDITORIAL STAFF EDITOR/PRESIDENT Todd Shelly todd@barkleigh.com ASSISTANT EDITOR Gwen Shelly gwen@barkleigh.com MANAGING EDITOR Rebecca Shipman rebecca@barkleigh.com ART DIRECTOR Lucas Colton lucas@barkleigh.com

GRAPHIC DESIGNER Laura Pennington laura@barkleigh.com

DIRECTOR OF SALES & MARKETING James Severs james@barkleigh.com

WEB DESIGNERS Lance Williams lance@barkleigh.com

MARKETING COORDINATOR

Luke Dumberth luke@barkleigh.com

Lucy March lucy@barkleigh.com

CHIEF OPERATIONS OFFICER Adam Lohr adam@barkleigh.com

COLUMNISTS

Missi Salzberg

Dawn Omboy

Kathy Rose

Teri DiMarino

Gary Wilkes

Bonnie Wonders

Kathy Hosler

Mary Oquendo

Daryl Conner

ON THE COVER: Illustration by Lucas Colton.

Copyright Oct. 2014. Groomer to Groomer is published monthly by Barkleigh Productions, Inc, 970 West Trindle Road, Mechanicsburg PA 17055. Postmaster: Send change of address to Groomer to Groomer c/o Barkleigh Productions, Inc., 970 West Trindle Road, Mechanicsburg PA 17055. Annual U.S. subscription rate $25. Outside U.S. $79. year, surface rates. Groomer to Groomer is free to current Barkleigh Productions, Inc. customers. No part of this publication may be reproduced without written permission of the publisher. Editorial ofﬁces: 970 West Trindle Road, Mechanicsburg PA 17055. (717) 691–3388 FAX: (717) 691–3381 Email: info@barkleigh.com

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Groomer to Groomer • Vol 33 Ed 10 • October 2014

DOG GROOMER YOU KNOW YOU ARE A

WHEN… by Bonnie Wonders

ou can predict that when a customer asks for a fullfledged Poodle “Bikini Clip” on their Cocker Spaniel, the dog will inevitably wind up with a bout of Colitis that necessitates a Veterinary visit. Of course the waiting room will be full of other clients and EVERYBODY will want to know where the lady gets her dog clipped. Naturally this all happens when a touchy Cocker breeder happens to be in the said waiting area. Your name is mud. You spend two hours painstakingly dematting a big poodle mix and create a beautiful masterpiece out of the dog... (HUGE pat on back of oneself.) However, after customer’s spoiled 12 year old pouts that they wanted the dog naked anyhow, you must redo dog with a #10 strip to keep said child “happy.” Ugh.

Groomer to Groomer • Vol 33 Ed 10 • October 2014

You feel sorry for a customer who you think really has a hard time keeping ends met. You throw in a free grooming this week to remind yourself to be thankful for having a good business all these years. Four hours later, you find out that this same customer just inherited 1.2 million six months ago. Talk about hitting the lottery twice... and you never even got a tip. You congratulate one of your customers whom you heard recently got married. However, it turns out that they actually just found out that their spouse is cheating on them and that their house is listed in the paper for delinquent tax sale. You got them mixed up with another client. (Note to self... have hearing & Alzheimer’s test done… soon.) You order a new spare set of clippers even though nothing is wrong

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with the ones you use right now. Two days after the receipt of new clipper the old one dies. Thank God you had the foresight to order that new spare! However, when you plug that new one in it won’t even turn on. Ensue bout of panic, equal to dog with Colitis in example #1. You know you’re a real pro when your dinner conversations revolve around that “How was your day?” talk. Everybody contributes to their normal headaches of the day and YOUR stimulating contribution to the conversation is about how full that Spitz’s anal glands were. They got away from you and shot right into your hair. You can be sure everyone was listening to you because at that point you are the only one still eating your food. Everyone else has now stopped and they’re just giving a gag reflex look. Yes, you do

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know how to keep ‘em on the edge of their seats. You know you’ve made it big when you brag about never having mixed up two different clients’ dogs with each other and giving them the wrong haircuts. You then proceed to give the same clients the wrong dog when they come to pick them up. How fast can you run through the parking lot when you realize what you’ve done? Technically, they should have known their own dogs when they saw them... it’s all shame on them... Nothing says Professional like when you tell a customer, “Thanks for the tip!” when you think they’ve left you a tidy extra sum. Problem is, you miscounted and they actually gave you nothing extra. Now they think you’re being a smart Alec, calling them out on being cheap. Oops. You can feel less than perfect

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when one of your long time customers is apologizing profusely about the horrible matted shape her dog is in when in fact, it is in really good condition. In an effort to prove your point, you tell her about this woman who owns a dog that looks just like hers. The other lady’s dog is ALWAYS in truly horrid shape, they never brush its hair and it’s a nightmare to do. Coincidently, the offender happens to walk in right at that time and you find out that she’s her daughter in law that the customer just adores. Open mouth, insert one large foot. You reassure a new customer that you haven’t had an accident with a dog for twenty some years. It is of course then that you manage to cut off a major mole on their dog, thus necessitating a quick trip to the vet, your payment for an emergency doggy medical bill, a free grooming and a 4/18/14

11:40 AM

Page 1

note to self to purchase some smelling salts for yours truly. Not that it would do you much good if you’re already out cold on the floor. You are without a doubt a hero when you allow an overly neurotic owner to stand on the other side of your grooming table while you cut their dog’s toenails. When said owner hears the “click” of the first toenail being cut, she immediately proceeds to pass out. You are able to reach across the table, grab at the woman’s sweater to keep her from hitting the floor and in the process, manage to pull her sweater right over her head as her arms go limply into the air. Yes, it happened and I don’t know who was more embarrassed. The dog was fine though, thanks for asking. You should get a complimentary supply of Prozac when you are able to hold your temper when an owner of a

“We can get big Newfoundland dogs on them and the tables are rock solid.” “I’ve had my Groomer’s Best table for a li le over a year and I just love it! It’s really helpful because the table goes low so when you’re grooming big dogs they can step right on, and they go up really high, so any size dog you groom you can adjust accordingly. I’m tall so it really saves on my back because I’m not having to lean over or strain to pick up big dogs. And the table is so sturdy and we can get big Newfoundland dogs on them and the tables are rock solid. Plus there’s a scissor hole in the table which is great so if you have to step away from the table you don’t have to worry about the scissors falling off the table. I would highly recommend Groomer’s Best for anyone looking for a top quality hydraulic table.” Lindsey Dicken - 2014 Groomer of the Year Fetching Canine Grooming and Bou que, Longwood, FL Lindsey Dicken 2014 Groomer of the Year

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dog that has just nailed you walks in to pick it up. As you stand there with your ‘Oh so valuable’ pointer finger wrapped in a wad of bloody paper towels, secured with electrical tape since you couldn’t get to the real bandaging stuff in time, the owner looks unimpressed. As they say, “Did he get you?” with a big smile, you are ready to choke them. Not only did they not tell you that you are like the eighth groomer they’ve been through, but oh well, “It’s all just a part of your job anyhow,” they remind you. No, of course they don’t offer to tip, apologize, or take you to the ER. They DO however tell you that you did a nice job on Kujo. They’ll be back they assure you. Whew! Job security, lucky you! You are doing great when a customer constantly complains that you charge too much. Then they go to a ‘Chop Shop’ up the road. After several

Groomer to Groomer • Vol 33 Ed 10 • October 2014

months go by, they return to you, only to tell you that they are going to give you “Another chance to groom their dog if you will meet the other shop’s price.” You tell them you don’t negotiate on price and that it’s probably best that they go back to the other place. It’s then that they tell you that “You HAVE to fix what that other place did and that the dog looks terrible.” It’s empowering to be able to say, “I’m sorry,” and not mean it... You know you are a good groomer when you truly have customers who become some of your dearest friends. Like when you sprain your knee, because you tripped over a yard decoration of a horse and buggy and one of your clients come in to help you because you can’t carry a dog while on crutches. You are a good groomer when an elderly customer says “Love you,” just

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as she is hanging up with you from making her appointment. You feel like a good groomer when dozens upon dozens of your customers tell you that their Veterinarian recommends you. You feel like a good groomer when you can afford to give out freebies to some of your clients when you really know they are having a rough time or just because they’ve always been so good to you. You know you are a good groomer when you receive those handwritten ‘Thank-you’ letters from people who really appreciate your work. Lastly, you know you are a good groomer because after 30+ years, you can’t imagine doing anything else, even when you have Carpal Tunnel, pinched nerves, shin splints, tendonitis, and arthritis from your job... ahhh... this is the life for me! ✂

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Groomer to Groomer • Vol 33 Ed 10 • October 2014

LANGUAGE of GROOMING

The

by Daryl Conner

“Words are, of course, the most powerful drug used by mankind.” — Rudyard Kipling “Grooming can really be a time for thinking deep thoughts. I am always thinking about what I do and why I do it. Most things I do while grooming are done with an intent and purpose,” said my groomer friend Kathy Koffman. Her thoughts had to do with the language that groomers use with their customers. She had two small words in mind.

Groomer to Groomer • Vol 33 Ed 10 • October 2014

“The use of the words ‘I’ and ‘we’ can make all the difference in the world within your business. Even though I am the sole employee of my business I am always careful how I use these two words. When referring to the art of grooming, never use, ‘I’, use ‘we’ instead. ‘We’ as in all groomers collectively. For example, a client complains that her dog went home and scratched her bottom raw after a sanitary clip. I would explain to her that ‘we’ groomers, cannot predict when this will happen, and that ‘we’ will experiment and try leaving more hair there in the future to prevent irritation.” I thought this made a lot of sense. Having the collective backing of an entire industry implied feels like comfortable support!

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Koffman then said, “If ‘I’ were used in this situation it would say to the client that ‘I’ might have made a mistake. Using the word ‘we’ instead takes the focus off any individual blame and puts the focus on the idea that groomers have this experience on occasion.” On the flip side, she says, “When responding to a comment about my particular talents in a positive way, the word ‘I’ is entirely appropriate. For example, if a customer compliments me by saying, ‘I love the way you trim his ears,’ the compliment is accepted by saying, ‘I, too, just love the way his ears look when I’m done. He has such nice hair and I like taking the extra time to make him look special.’” The use of ‘I’ and ‘we’ had never

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I believe that when customers hear the word “shave” they immediately picture an old fashioned straight edge razor being whipped out to peel their poor pet pink and bald. taken up much of my time while thinking deep thoughts during grooming, but I could see that my friend had a valid point and I will pay more attention to how I use them in the future. There are, however, other words that I have considered the use of. Words that groomers use with common comfort, but which some pet owners find to be cause for concern. Here are some that seem to be the most troublesome, with suggested

Groomer to Groomer • Vol 33 Ed 10 • October 2014

alternatives: Shave - This simple word strikes terror into the hearts of grooming customers everywhere. “Cut him very short, but please don’t shave him,” is something I have heard thousands of times during the course of my career. I believe that when customers hear the word “shave” they immediately picture an old fashioned straight edge razor being whipped out to peel their poor pet pink and

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bald. Yet groomers continue to throw this scary word around with reckless abandon. I suggest we all implement the following alternative: Smooth. As in, “He is quite matted today, I’m going to give him a smooth trim.” It has a far more positive connotation, don’t you agree? Noose - The word noose is common in our industry, and we know that it refers to a tool designed to keep pets safe. However, to a pet owner, the thought of a noose conjures up the image of a hooded hangman ready to choke the life out of little Fluffy! Is it any wonder that our industry is viewed with some suspicion by the general public when we use words like that? I respectfully suggest we all use the less common term, “safety loop,” or even just “loop,” instead. Doesn’t that sound kinder? Grind – I can’t help but cringe a

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little when I hear a groomer say they are going to grind a pet’s nails. The action of smoothing the sharp edges of trimmed nails is a nice thing, and the word “buff ” seems so much more appropriate and less alarming. In fact, it sounds quite spa-like. Force Dry – The word “force” is more than a little intimidating when used in conjunction with someone’s beloved pet. We can do better than that! Velocity drying sounds a bit better, but “fluff drying” sounds better yet. Cut - “How would you like little Mr. Bonkers ‘cut’ today?” a groomer might ask. That just sounds painful. And messy. Personally, I would not like my pet to be cut at all, thank you very much. I would like it to be groomed, or trimmed, or styled, but cut? No thanks. Cage - You might just as well say

“prison”. Pet owners do not like to think that their dog or cat is going into a dreaded cage. It just sounds wrong, and cold and inhospitable. Kennel sounds somewhat better. Condo sounds rather cute. I’ve been known to say to pets, “OK, let’s go find your room.” Much cozier. Muzzle - There are not a lot of choices when it comes to giving this important tool a nicer spin, but one crafty groomer whom I read about on the internet calls muzzles “nose mittens,” and I have shamelessly stolen that term. I find that when I tell customers that their pet needs to wear a nose mitten, they laugh. And laughing is good. Besides some of these commonto-our-industry words there are some other things that groomers say that can have a negative connotation. A very kind woman I know frequently

tells customers, “Let me go grab your dog for you.” What she means is that she is going to get their freshly groomed pet and bring it to them. But is “grab” really the best choice of verbs here? It sounds a bit hostile. Someone else I know makes things sound so much sweeter when she says, “I’ll go tell your pup his ride is here!” Words are small things. Small things with tremendous impact. Consider some of the word choices you use during your interactions with your grooming customers and see if making some changes might be of benefit. “We” groomers all desire to be respected for our professionalism and talent, and choosing positive, kind words to use is a great step in showing your clients that grooming matters. ✂

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HOW TO HELP AN

AGING DOG

IN YOUR GROOMING SALON by Deborah Walker

hen evaluating our client base, we hope and believe our customers will be there for the long term. We love having new customers, especially those with new puppies, for that is our opportunity for longevity in our clientele. We work hard to train those puppies to behave on our table and to allow us to handle them throughout their grooming process. Even though puppies can be difficult to handle in the beginning, we assume that they will be around for a long time so it’s worth the investment and time. Well, at least that is what we think. But what happens when the dog begins to age? Do we assume that the aging process allows the dog the right to act up or that it is common for older dogs to misbehave? Have you wondered if a dog’s aging causes its behavior to change? Why older dogs begin to act out has nothing to do with the way they see the grooming process;

Groomer to Groomer • Vol 33 Ed 10 • October 2014

instead, it has to do with the insecurities of losing their senses of hearing, sight, smell, taste and the physical impact on their bodies. Dogs do not age mentally – it is the physical change that affects how they feel toward their environment. At what stage does a dog begin to age? Is it during the latter years of life, at the prime of life, or is it from the day of birth? No one can say for sure when the aging process begins but we do know that as the body gets older, signs of aging begin to appear. How we handle our dogs in the grooming shop in their youth impacts the wellness of our aging dogs. It’s just as important to educate our customers of their role in their dog’s aging process. A dog’s behavior is indirectly involved with our handling of them on our grooming table and their social environment at home. This can make it more or less difficult and can impact how it feels about the process on the table during the grooming session.

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To understand how to handle difficult older dogs, we must look at what is causing the behavior. A dog does not act up unless there is a problem. So the question is, what is the problem? Aging dogs’ behaviors are related to their physical discomfort more than stubborn behavior and yet we will battle through the behavior because we think they are being obstinate. Fighting with an older dog is not acceptable as professionals in our industry. Little signs of behavior changes develop over time, not all of a sudden, which is the indicator we should look for to resolve the behavior before it escalates into a larger issue. If you encounter an older dog with issues from past grooming experiences or behavioral issues from previous trauma situations, it should be handled by a professional therapist experienced in dealing with these types of behaviors. In other words, recognize your limitations because it is

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What MAJOR part of grooming happens every time you groom a dog, which can impact and affect the dog as it gets older? NAILS. very important to prevent these issues from developing into a worse situation. Work very closely with others to help the dog realize it is in a good place with you. What MAJOR part of grooming happens every time you groom a dog, which can impact and affect the dog as it gets older? NAILS. Not only is this the one thing dogs absolutely hate, but we hate doing them as well. What you may not realize is that the nails are a MAJOR cause of all types of behavior

issues as well as weight gain, arthritis and joint discomfort in our dogs. This discomfort is the main reason dogs don’t want us to touch their feet, let alone clip or grind their nails. If the owners are taught to massage and rub their dogs’ feet, the dogs will be more accepting and comfortable with us handling their feet. If the only time a dog’s feet are touched is when you do its nails, the dog anticipates discomfort of having its nails done, which creates anxiety in the dog prior

to the session. This means that the dog knows ahead of time what you’re about to do and will respond based on its emotions attached to the anticipation of its nails being done. This is why a dog acts up when you haven’t done anything more than touch its foot or the equipment. As the dog begins to age and the nails are skipped or done improperly, the fight of doing the nails increases because of the pain related to everyday activities such as walking, running, standing, or any type of activity where the dog is on its feet. What causes the discomfort has to do with the vein (blood vessel) which is a nerve that sends signals to the shoulders and hips of uncomfortable pain that impacts

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If the owner does not bring the dog in often enough to keep the nails back, it can cause the crippling response to the bone structure, nerve damage and destruction of muscle as the dog ages. daily activity. It does not impact the dog when it is young or when the nails are not done right one time; it is a slow progression over time. As the nail bed grows without interference, the pressure on the vein increases the discomfort. If the owner does not bring the dog in often enough to keep the nails back, it can cause the crippling response to the bone structure,

nerve damage and destruction of muscle as the dog ages. Now, keep in mind that the nail bed is the shell that protects the vein, but when the nail bed is removed and the tip of the vein is exposed, the vein will recede back toward the shell of the nail bed. This achievement will take the pressure off the joints and the dog will accept the task of nail trimming if its legs don’t

hurt. Dogs act up for a reason – not because they want to misbehave. The nerve damage on the feet, legs and shoulders is not the only problem that causes discomfort in dogs, affecting the process of nail trimming. Toxins settling between the joints of the wrist, toes, elbows and shoulder blades is another issue that will cause a dog to act up due to its discomfort. In fact, toxins can be found any place the bones have a cavity. These toxins are found in all dogs - less toxins may be found in young dogs verses older dogs, but either way they can be found in all. Toxins are particles that the body is trying to get rid of from an infection, injury or even bad diet. When toxins settle in the joints the discomfort will continue building into an arthritic response if not removed on a regular basis. This process is easily removed through massaging the toxins out.

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of wheelbases, roof heights and customizing potential offer groomers the ultimate business vehicle. K9dergartern can stack three tiers of crates, allowing them to transport up to 15 dogs at a time, safely and comfortably. “We were looking to build a business around the idea that here was a modern, safer, smarter, cooler way to approach dog care, and we needed a vehicle to broadcast that brand image wherever it went,” Caulfield says. “Sprinter hits that nail on the head. We even have a QR code on the back that gives potential customers with smartphones an easy way to find out more about us.” Whether you’re hauling pets, people or equipment, the Sprinter offers a hard-working solution for your business.

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That is why it’s important for our owners to rub their dogs’ feet and legs. Now, before you think that this is all that causes a dog to act up when having its nails trimmed, let me continue. You see, that part is physical discomfort; but what about the mental thought process? Remember the anxiety behavior we mentioned earlier? That is a thought process

anticipating their nails being done. How the dog feels about nail trimming can make or break how it feels about the process. We have to change the thought process as well as the physical response. Some dogs have experienced a mishandling technique where people have held or manhandled the dog to the point where the dog thinks a fight must go on during the task of the nail

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trimming. Something as simple as a counter-conditioning method can help to change the dog’s thoughts. Offering food such as hot dogs or cheese to the dog while you’re doing its nails will cause the dog to think differently about the task at hand. Dogs can’t hate and love at the same time, so they have to make a choice; to behave or express what they don’t want. This method of training with food also measures the emotional state as well. If you have eliminated the physical issues and the mental thought process, the only thing left is emotional behavior. Once you have met the needs of your dog, the nail trim becomes tolerable. If this becomes a policy done on every dog every time, you will begin to notice that the task of nail trims is greatly reduced to a manageable act for you and them, making your job easier and your client happier. How often the dog’s nails are done must be taken into consideration because the greater the length of time between sessions, the longer the vein grows, which over time cripples the dog and causes arthritis and discomfort on the joints. As the aging process begins to set in and life activities begin to change, we can help our pets in three ways: 1.) Feed your dog up off the floor (I use the brisket as a guide) from early stages of life and throughout. 2.) Keep the nails trimmed every week or two. 3.) Massage the feet and legs regularly, removing any buildup of toxins and desensitizing the dog to touch. It’s amazing how we can enhance the longevity of our loving four-legged friends just by doing these simple steps. ✂

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Groomer to Groomer • Vol 33 Ed 10 • October 2014

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The best show for pet care professionals in the boarding and daycare business just got a whole lot sweeter! In 2014, Pet Boarding & Daycare Expo will be moving to it’s new location at the Hershey Lodge & Convention Center in Hershey, PA.

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he 2014 Pet Boarding & Daycare Expo is so big that we needed a new location to accommodate the growing number of vendors, attendees and increased seminar space. This year the Expo will be held at the Hershey Lodge and Convention Center in Hershey, PA, taking place November 10th-13th. Whether you’re just starting to think about opening a daycare or boarding facility, have been in the industry for a few years or simply want to learn some new tips on maintaining your facility that’s been around for a decade, there’s something for everyone at this year’s expo. With four different seminars taking place at all times, you’re sure to be going home with a notebook full of new ideas. The Expo begins the evening of Monday November 10th with Keynote

speaker, Mark Dunn, AKC’s Vice President of Registration and Customer Development. Mark has spent the last several years immersed in all things relating to the pet industry. He has a unique perspective on laws, pending legislation, trends and the overall perception of the industry. He will discuss how all of that can affect you as a business owner and as an animal welfare advocate. Mark will also explain the AKC’s role and their involvement with other pet industry advocate organizations. On Monday night, following the Keynote speaker, will be a “Meet and Greet” Cocktail Party where you will get the chance to socialize with your fellow pet industry peers. Educational seminars covering all aspects of the industry will begin Tuesday morning with two hour classes, followed by four hour classes

Groomer to Groomer • Vol 33 Ed 10 • October 2014

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Tuesday afternoon. One hour seminars will be going on all day Wednesday and Thursday. Some of the Tuesday classes will be repeated on Wednesday so you won’t miss out on an opportunity to attend the top seminars. Interested in learning some new business strategies? Learn how to create a well-developed company culture that easily outperforms competitors with Andy Smit in ‘Building a winning Company Culture.’ And in the second half of this four hour Tuesday seminar, Garret Tadlock will present ‘Plan Strategically for Growth in 2014.’ Some other business seminars include Carol Boerio-Croft’s ‘Profile of Success’ where she will share her story of the Cozy Inn Pet Resort and Orchids Spa. Laura Laaman will be presenting ‘10 Steps to Increase Reservations’ and Joanne Morris will share her ‘Top Reasons

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Employees Leave.’ Also, learn Paula Mostellar’s ‘7 Secrets to Happy Clients.’ With many great facility design and maintenance seminars, you’re sure to find the right one for your situation. Representatives from BDA Architecture will fill you in on all of the ‘Market Leading Design Trends.’ Chris Quinlan will be presenting a four hour Tuesday class called ‘Sanitation Simplified,’ where you will learn how to create a healthy environment for your guests, while protecting your investment. Considering a new floor? You won’t want to miss Jeff Adney’s ‘Dream Floor.’ How about artificial grass? Ken Karmie’s ‘Considering Artificial Grass’ is a must see. There are also a few others on starting up a new facility and refurbishing your existing facility. In your line of work it’s always important to know about the health and behavior of the animals you work with every day. In Annette Uda’s ‘Airborne

Diseases’ seminar you will learn about the diseases and how to control them in your facility. Some other health related topics, presented by Dr. Lisa Aumiller, include ‘Vaccination Protocols’ and ‘Early Disease Recognition.’ You will also have the opportunity to get Red Cross certified in Pet First Aid & CPR. Daycare is a growing industry so you’ll want to be sure that you and your staff are up on all the latest trends and techniques. You won’t want to miss the “Dog Gurus” Robin Bennett and Susan Briggs in their four hour presentation of ‘Safe and Fun Off-leash Play.’ They will also be presenting separately in two other seminars called ‘Reduce Injuries at Daycare’ and ‘End Staff Drama.’ Certified dog trainer, Lisa McDonald will explain “what the dogs are saying” in her class, ‘Daycare Communication.’ In addition to all of the great

For all the latest pet industry news, visit

GroomerToGroomer.com 28

Groomer to Groomer • Vol 33 Ed 10 • October 2014

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BIGGER

&BETTER! seminars, there is also a two day trade show that will be open all day Wednesday and Thursday. Many vendors will be set up offering ‘cash and carry.’ So be ready to do some shopping and get up close and personal with all of the new products and services you may need for your facility. You won’t want to miss the biggest Pet Boarding & Daycare event of the year so mark your calendars for November 10th-13th, and join us in Hershey, PA for a two day trade show and educational seminars given by the top industry speakers! ✂

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BEHAVIOR CLIPS by Gary Wilkes

QUESTIONABLE ETHICS

was at a popular dog park recently when a young man entered with a female pit bull mix, who was obviously wearing a shock collar. As the dog started to play a little rough with a smaller dog, the man pushed the button on his hand held transmitter and “zapped” his dog. She yelped a little and walked slowly away from the puppy. If you had been watching this act, would you have considered it cruel or responsible? If your dog was about to attack an innocent puppy and your only means of control was an electric collar, what would you do?

Groomer to Groomer • Vol 33 Ed 10 • October 2014

To shift the perspective a little, a few weeks before, I had been at the dog park with a client’s Saint Bernard, Buddy. The dog had led a sheltered puppyhood. He was generally fearful of other dogs—and therefore potentially aggressive, when threatened. A young man entered a gate at the far end of the park with a male cattle dog. The cattle dog instantly charged at us from about 50 yards away. Buddy started to struggle and lunge forward in an effort to protect his owner and himself from this obvious threat. If you had been the owner of the cattle dog, would you

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have used a shock collar to prevent your dog from getting into a fight with an overwhelming adversary? If it was your St. Bernard being charged by an obviously aggressive dog, would you push the button on a shock collar and zap the aggressor? In the real world I didn’t use a shock collar. I threw a rolled up towel at the cattle dog and scared it enough to drive it off. The owner was furious. I asked if he would prefer that I drop Buddy’s leash. He stalked off out of the park with his dog. Situations like these don’t happen every day, but they do happen. While

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Groomer to Groomer • Vol 33 Ed 10 • October 2014

you through situations where rules of thumb don’t tell you what to do. Here are some ethical issues that are every day issues for dog owners.

“When is it ethical to inflict pain or discomfort on your pet?” If you automatically answered “never,” you may want to reconsider your response. most dog owners are comfortable with their own brand of acceptable dog behavior, they rarely consider the ethical foundation of their beliefs. Most of us learn the basics of dog ownership from our parents and families and then add to our knowledge through experience. This “rule

of thumb” knowledge works well for most people, most of the time. The problem arises when your dog is placed in a situation where you have no special pre-learned knowledge to guide you. Developing an ethical and moral foundation for training and caring for your dog can help guide

1. “When is it ethical to inflict pain or discomfort on your pet?” If you automatically answered “never”, you may want to reconsider your response. Every responsible pet owner provides proper veterinary care and, coincidentally, grooming. Many veterinary procedures cause pain and discomfort. We all know that pulling mats can be a bit stressful for all concerned. When an owner requests to have a dog’s anal glands purged they are asking for a potentially painful procedure. The same is true of vaccinations, surgeries and some examinations. The ethical position that will cause you to “inflict pain” on your animal is the same ethic that your veterinarian follows — “do no harm.” In cases where an animal must

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Personal ethics are necessarily the result of individual beliefs. Taking the time to develop a consistent, ethical philosophy about dog ownership is a process of investigation and education. undergo a painful procedure in order to restore its health, refusing to cause pain by refusing to offer the appropriate treatment would be unethical, cruel and in most states, illegal. 2. “Is a non-visible fence system

the pulse of the electrical current and starts to beep a warning. If the dog moves closer to the wire, the collar delivers a shock that is similar to the static shock we get when we shuffle across a rug and touch a metal object. Many people assume that any form of electric shock is automatically cruel, because it “hurts.” When used correctly, this type of containment system can prevent a chronic fence jumper from getting hit by a car. The decision to use such a device should be based on the owner’s ethical choice between

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that delivers an electric shock an ethical training device?” One of the hottest selling items for dog owners is a nonvisible fence. The device consists of a light voltage wire that can be buried underground and a radio collar. When the collar nears the wire, it senses

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the potential harm from the pain and discomfort of the collar compared to the potential hazards of the dog running loose. 3. “Is it ethical to use a ‘crate’ or cage to confine a dog?” Many dog owners shy away from them — even while seeing the cages in your salon and regularly observing that they do no harm. That’s kind of a contradiction. It’s important because a crate can be a very powerful tool for fixing housetraining problems. If one of your clients has an issue with crates it may mean they won’t be able to solve a serious problem. 4. “Is it ethical to make an animal perform ‘tricks’ for the pleasure of humans?” Many people believe that asking an animal to roll over and speak is unethical because it is demeaning. To

decide the ethical foundation for this issue, we must look at whether asking an animal to learn and do tricks causes harm. The quickest way to tell if a dog is harmed by learning and performing tricks is to observe the dog’s behavior. If the dog’s tail generally wags, has good appetite and often initiates the performance of trick behaviors, it would be difficult to find any harm. By contrast, one must ask if preventing a dog from performing an obviously pleasurable experience is ethical. 5. “Is it ethical to keep two dogs together if they are fighting to the point of damaging each other?” Many pet owners are torn by their commitment to their pets and the pets’ commitment to commit violence. In some cases, left on their own, dogs will kill each other. In especially fierce conflicts, the damage often requires

emergency treatment. To complicate things, aggression may occur after both of the dogs have been in the family for several years, making the decision to “get rid” of one of them almost unbearable. Can you justify the obvious harm that is occurring because you “love” them too much to give one away? These ethical questions are not meant to suggest any course of action for you or your pet. Personal ethics are necessarily the result of individual beliefs. Taking the time to develop a consistent, ethical philosophy about dog ownership is a process of investigation and education. While providing your animal with an ethical relationship may not be the easiest path to take, it has one major advantage — it is always the “right” path. ✂

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Groomer to Groomer • Vol 33 Ed 10 • October 2014

FIG. 1

FIG. 2

FIG. 3

SUBTLE TOUCHES

OF COLOR by Dawn Omboy www.queenofcolor.com

n this grooming day I met a little dog by the name of Bijou. She is a very sweet little dog who was supposed to be a Bichon I have my doubts, but no matter,

she is a lovely little soul that was considerably matted. I made no promises as to the length of her coat when finished. I feel it is best to prepare the client for worst case scenario just in case a shave

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Groomer to Groomer • Vol 33 Ed 10 • October 2014

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down is the way to go. Luckily that was not what happened here. Just looking at that sweet face (Fig. 1) I knew those ears were coming off. I wanted to give this new client a little special touch of color to welcome him to the Klippers Family and this would give me the perfect place to do just that. The client was game and said those words we as groomers love to hear “Go ahead and do what you think is best, you are the professional and I trust you”. I began by clippering off the ears using a 7F blade, this allowed me to get under the matting without causing discomfort to the young dog. She was only matted and not really dirty so as a time saver I decided to pre-color before the bath. I poured a small amount of black and purple dyes into the separate compartments of a paint dish (Fig. 2) and laid out my small firm paint brushes that I would need to complete the easy pattern that would only take about 10 minutes to complete. Then supporting the ear with the palm of

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Because you and your professional groomer took the time to introduce your puppy to grooming in a step-by-step, gentle, loving way, you made your puppy’s all-imp ortant first visit to the grooming salon a wonder ful experience that will help him enjoy being groomed throughout his life.

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In many areas of the country, flea control is a year round necessity. In conjunction with cont inuing premise control, many pet own ers have great success with oral or topical prod ucts that are administered once a month to their pet. The y come in a variety of brands like - Advantage ®, Frontline®, Revolution®, and Program®. There are specific form ulations for dogs and cats, and most are approved to use on puppies and kittens six to eight weeks and olde r. Read and follow the instructions, making sure to use the product that is specified for your pet. These products are extremely popular because of their once a month convenience, ease of application, and effectiveness. Most are waterproof, allowing your pet to be bathed, or to swim, without decr easing the product’s effectiveness. Also, keeping your pet flea free with this continuous protectio n, is far less costly than trying to eliminate an infestation on your pet and in your home.

Between professional groomings, you may need to brush and bathe your puppy at home. Your groomer can recommend and supply the equipment and coat care products that you will need. She will also be happy to demonstrate the correct brushing and combing techniq ues that you need to learn to properly care for your puppy.

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my hand (Fig. 3), I dipped the paintbrush into the black dye first and free handed the animal pattern onto the ears of the dog. Once this was done, I then used the other paintbrush and added the purple dye to the centers of the black pattern (Fig. 4). Then for balance I placed foil under the tail and, using a larger application brush, I applied the purple dye to the tail and wrapped the foil securely around it while waiting for the color to set (Fig. 5). I usually will have a table for the dog to sit on in my work area while waiting, so I can keep working on my next dog (Fig. 6). After about 30 minutes she was rinsed, bathed, dried and styled. The owner was extremely happy with this subtle touch of color on his baby girl, and I have a new friend for life. I love my job! (Fig. 7) ✂

Groomer to Groomer • Vol 33 Ed 10 • October 2014

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THE “DESI” TRIM I

t’s absolutely amazing that I can remember much of anything lately, but I remember this instance like it was yesterday. It was at the All American Grooming Show in Chicago in 1989. I was competing in the poodle ring and, as usual, my table was close to Liz Paul. We had a way of setting up next to each other, as we would occasionally share equipment or product. She had a black Toy Poodle on the table. In pre-contest conversation I asked Liz what she had planned for this little guy. With the incredible eye she was known for, Liz began contemplating what would work best for him.

Groomer to Groomer • Vol 33 Ed 10 • October 2014

by Teri DiMarino

He had decent neck coat but was a bit thin in the flank area. She felt this would affect the final finish and she wasn’t quite sure what she was going to do to make the dog look nice. She had planned on putting him in some sort of banded pattern, which were still popular at the time, but she did not want to cut down the dog’s nice neck coat. Liz ended up putting a simple, curved belly band around his waist to eliminate the problem with the thin flank hair. First place in the class went to Liz with her impromptu pattern, a win that surprised the living daylights out of her. With this one simple move,

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a new trim was born. The dog’s name was Desi, (Ch. Ardynas Gay Deceiver), and his name lives on as the original model of one of the last great original banded patterns created. Liz went on to perfect the pattern and really brought it into its own on a small, white Miniature Poodle named Scooter. He was a nice dog, but had never been shown and was in a pet home. Scooter went on to help Liz win numerous Best Groomed Dog in Show awards including the prestigious BIS win at Intergroom. I had the privilege of being the Best in Show judge at the

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bers the history of the trim well. “I had just finished that dog’s championship and Liz wanted to bring him on the road to all of the grooming shows. I told her ‘No way’, as he was a worthy Christmas rry stud dog and eventually became a top producer in the variety.” Julie sees The Desi as the transition from banded Christmas trims (a subject I addressed in the Sep- Merry tember issue of Groomer to Groomer) to the more artistic European puppy trims. An elegant pet version of an English Puppy Lion, The Desi des ristma mands that the band be set properly ry Ch Mer to give the right profile. The front of the band sits just at the last rib of the dog. Viewed from the profile, the line curves under the dog following the curve of the undercarriage or ribs, from: $ into the chest. The band follows the same curve up onto the back, meeting in a “V” or “diamond”, as Julie calls it, at the top of the spine. 55mm

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1991 All American Grooming Show in Chicago, where Liz and Scooter were my choice for the big win. I always liked the picture of me, show organizer Jerry Schinberg, Liz and Scooter. Each one of us was dressed in white with a white dog in the foreground, something that is usually avoided. But the dog, and Liz, still looked good. The Desi trim quickly became a standard in the contest ring. The requirements for “no visible pattern” on the competition dogs was making it impractical to set shaved neck bands into the dogs and contestants were going with the “safer” puppy trims and many were embracing the new European styles. But tradition still held tight and many groomers still wanted their banded patterns. The Desi seemed to give them the best of both worlds. Julie Ostoski, Liz’s sister, remem-

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Groomer to Groomer • Vol 33 Ed 10 • October 2014

I asked Julie if there were any tips or tricks to setting a proper Desi. “The lines of The Desi are very subtle.” says Julie. “The width of the band depends on the size of the dog. The band should never be so wide as to distract from the trim. While it is a banded pattern, the lines still give the suggestion of a show trim, like the English Lion Puppy.” Julie stated “One quarter inch wide band on Toys or Minis. Maybe one half an inch band on Standards.” Setting the band too wide or too far back will

give the illusion of the dogs “pants falling off ”; something to be avoided in all banded patterns. The band should also be forward of the natural tuck up of the dog. Placing any banded pattern directly at the natural tuck up, or loin, will set it too far back, something that can’t be corrected until the dog’s coat grows out. Shirlee Kalstone included The Desi in her 2001 rewrite of her “Poodle Clipping and Grooming; The International Reference”. With Shirlee’s

permission, I have included The Desi illustration from Shirlee’s book with this article. Shirlee was a great admirer of Liz. “Liz was SO far ahead of her time in the grooming arena. Her creativity, talent and eye for design were to be envied.” This book is a wonderful reference for anybody wanting to research the older patterns. It is full of pet and show patterns and they have all been updated with respect to the conformation of the dog. Every now and then I see a contestant execute a Desi in the ring. Nothing pleases me more than to see a properly set pattern. In previous articles, I have stated that pattern setting has become a lost art. But with the advent of the new Asian Fusion grooming, I believe groomers are getting adventurous again and we may see more “different” styles in the ring. The older style trims just may make a comeback with a new respect of the dog’s conformation. With the difficulty in properly setting patterns being recognized, don’t you think it just might be fun to go retro? Lastly, Shirlee Kalstone made one last comment about Liz. She said “We all miss her dearly, but as long as patterns like The Desi live on, so will Liz.” Shirlee, I couldn’t agree with you more. ✂

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Pet Release Forms A Little Light Humor for a Serious Subject! These cartoony Pet Release Forms explain – in a gentle way – the pet owner’s responsibility to the groomer and give you the right to obtain emergency treatment for their pet. One popular television judge even sided with the groomer because she had her client sign a Fuzzy Pet Form. MIX & MATCH STYLES! 50 FORMS PER PAD

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KEEPING THE

PEACE ACHIEVING TRANQUILITY IN THE SALON by Kathy Hosler

lmost everyone who becomes a pet stylist does so because they love working with animals. But what many of us never envision is how stressful the workday can become; with dogs barking, noisy equipment, phones ringing, client interruptions, time deadlines, and more. What happened to the calm and peaceful grooming career we expected to have? What is it like when you enter your place of work? Is it quiet and inviting, or does it sound like a construction crew with a jackhammer has taken over your salon? Do you find it difficult

Groomer to Groomer • Vol 33 Ed 10 • October 2014

to talk to a client or have a telephone conversation because of the noise of barking dogs and loud equipment? Chaos of any kind in the grooming shop can lead to increased pet anxiety and lower groomer productivity. A stressful day in the salon can leave you exhausted – physically, mentally, and emotionally. Don’t you wish that you could find ways to help yourself de-stress and to allow the pets in your care to become more relaxed? Well, here are some tips to help you do just that… “I start with me, doing meditation and Reiki in the morning,” says Elaine

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Chelak, owner of Groomingdales Pet Spa in Colonia, New Jersey. “A calm me makes for calmer pets. My salon is very ‘Zen’ and is set up like a human day spa. There is aromatherapy, spa music playing, and a water fountain trickling. There is no rushing, no stress, and rarely a barking dog.” “We consider it important to manage the stress in our shop,” shares Barbara Bird, owner of Transformation Pet Grooming in Tucson, Arizona. “I use aromatherapy, especially Scented Groomer ‘Mellow Pet’ and ‘Home Alone’. Dogs that come in together are usually housed together,

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Groomer to Groomer • Vol 33 Ed 2 • February 2014

and barkers are isolated and given express turn around times. I think it’s valuable when we can get to know the individual dogs and schedule them and accommodate them according to individual needs.” Bari Halperin of Dog Days Training and Daycare in Redwood City, California, says, “We have had success with many anxious dogs with Adaptil products – the DAP in the name stands for Dog Appeasing Pheromone. They synthesized the pheromone emitted when the dam is nursing her puppies, which is very calming and reassuring. It’s available in a spray, a diffuser, and a collar.” Then Bari adds with a chuckle, “No, I don’t have a stake in this company. I just want to see more confi-

Groomer to Groomer • Vol 33 Ed 10 • October 2014

dent, calmer, and easier to handle dogs in the world.” “Because I worked in a noisy highstress vet office for nineteen years, I knew that this was not what I wanted when I opened my home salon,” says Linda Reger, owner of A Classic K-9 Spa in Dodgeville, Wisconsin. “I bought the quietest equipment that I could find. The smells in my salon are friendly and I don’t use harsh cleaners. I have as much fresh air in as I can. I take my time and do not rush anything. I get a lot of senior pets in and they stress easily – slow is the way to go. Everything is very laid-back and comfortable and the pets all go home happy and calm.” Many stylists have found that one way to avoid stress and be more

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productive is to control their schedules instead of allowing their schedules to control them. “I try to schedule my drop-offs and pick-ups so that I have several going in or out within the same time period,” says groomer Barb Hoover. “This leaves several hours uninterrupted and without disruption. The dogs remain much calmer when there’s not a lot going on, just me and the dogs.” Some groomers have found that using Feng Shui techniques in the arrangement of their salons help create a peaceful, inviting atmosphere. “I recently had the shop ‘smudged’ to remove negative/toxic energy,” says Usui Reiki Master, Kirby Pearson. (Smudging is a technique that is used to get rid of bad energy in

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Groomer to Groomer • Vol 33 Ed 10 • October 2014

your environment and let in the good energy.) “There is currently a crystal in the shop to cleanse on a continuing basis until toxic energy is all gone. I also wear a fluorite crystal as it draws off negative energies and stress.” The use of calming music is another tool that many groomers use to reduce pet and groomer anxiety. Pets respond to soothing music in the same way that people do. Companies such as Through a Dog’s Ear, have music CD’s and downloads that are specifically geared to meet pet’s needs and to be effective in different situations. The music is psycho-acoustically arranged and designed to calm dogs (and cats, too) in stressful situations –like during grooming when they may experience separation anxiety and encounter loud noises like HV dryers. Through a Dog’s Ear has a book

Groomer to Groomer • Vol 33 Ed 10 • October 2014

that explains how the music works for pets, and a CD series that is based on the way dogs hear and react to sound. Extensive research has shown that in pets and humans, the heartbeats, breathing, and brainwaves speed up or slow down to match external musical stimulation. Fast rhythms excite – slow rhythms are calming. And, it has been found that simple sound – such as a piano solo, is more relaxing and calming to a pet than a full orchestra. Maestro Dennis Geib has produced CD’s of piano music designed specifically for the pet industry. In his Shear Spirit CD, Maestro Geib plays his original compositions that are designed to open up the canine and human spirit in peaceful, serene, and tranquil ways. You have probably heard some of his selections like Doggie in the Window Suite, and Ring of Champions at many of the recent grooming

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shows and seminars. Another way to keep pets calm and peaceful is to use softer lighting in the holding area of your salon. And, sound absorbing wall panels and ceiling tiles can keep the barking and other shop noises from ricocheting throughout the salon. If you love grooming but hate the stress that sometimes accompanies it, put on some music, start up the aromatherapy, and see what a positive difference it can make in you and the pets you groom. “I look forward to each day,” says Linda Reger enthusiastically. “Don’t be afraid to make changes to make your day more fun and enjoyable for both you and the furbabies in your care!” ✂

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Groomer to Groomer • Vol 33 Ed 10 • October 2014

Paw Inspiring by Missi Salzberg

THE

BALANCING

ACT

“I promise you nothing is as chaotic as it seems. Nothing is worth diminishing your health. Nothing is worth poisoning yourself into stress, anxiety, and fear.” — Steve Maraboli

n the third part of Milestones, Madness, and Lessons Learned, I am inspired to speak about balance. Life is actually a prolonged balancing act, in many ways. As we grow older, wiser, and a bit more tired, we tend to reflect on the ways in which our lives are in or out of balance. The past 20 years at The Village Groomer has found me on an enormous learning curve in terms of balance; moving not always so gracefully between workaholic, caretaker, multi-business owner, and now, the most challenging and rewarding of all posts, being a parent. I never could actually figure out how my mother juggled it all. I still haven’t. And, yet there have certainly been

Groomer to Groomer • Vol 33 Ed 10 • October 2014

many lessons learned, many things I at one time deemed extremely important and have learned to let go of, and many, many sleepless nights on the hamster wheel just spinning. I recognized something almost exactly one year ago, and that was if I didn’t slow down and learn to take care of myself, I wouldn’t be able to keep up with the life I had created. I understand that 50 is the new 30, and 70 is the new 50, and so on, but I really have felt a need to slow down and smell the flowers. I think back on my Nana Maggie, who passed away when she was in her early 60’s, and I was only 12, and she seemed so old to me. I can still see her in my mind, smoking Pall Mall

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cigarettes, standing at the counter in her moo-moo, and watching her ‘story.’ She was only 13 years older than I am now when she died. Did she take the time to really appreciate everything she had in her life? My late father lost his battle with cancer in his 50’s. Did he realize how beloved he was? Did he take the time to cultivate the most important parts of his life? So, a year ago I was sitting with my wife and some friends watching football. I remarked to my better half, “Remind me to go and get my eyes checked. I am having trouble seeing the TV.” I was wearing my prescription glasses, but somehow, I felt like I was looking through a dirty windshield. By

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the next day, my sight in my left eye was pretty much gone, and I was off and running to the eye doctor, who sent me to a specialist, who sent me to the ER, where they put me in an ambulance and whisked me into Boston to Mass Eye and Ear, followed by Mass General. This all in the same day, mind you. I guess sudden vision loss and

extreme pain in your noggin should be taken quite seriously. Because of my mother’s history with an aneurysm, the fine folks in Boston weren’t taking any chances. All of the scans of my brain were fine, which was the scariest of all of the testing, but I had a ‘stroke’ in my left eye. One of the two veins that leave

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the eyeball had burst, and left me legally blind in that eye. Now, I enjoy monthly injections of steroids directly into my eyeball, which is great fun, but really, the greater scheme of things, this diagnoses was pretty good news. But why did I, a pretty healthy woman in her late (really late) 40’s, blow a vein in my eye? I am convinced that stress was the key factor to losing my sight. This sort of bleed is not unusual in people with high blood pressure, high cholesterol and significantly older than I am now. Believe it or not, almost a year later, my Retinal Specialist is still trying to figure out what happened. There have been discussions about autoimmune issues, coagulation disorders, and my favorite; genetic mutations. I actually recently shared this news with Todd Shelly, who promptly snickered, “Well, that would explain a lot of things!” Just kidding! So, while the experts try to figure it all out, I accept that suddenly losing my vision was a call to wake up and really look at the blessings in my life. It was an opportunity to really ‘see’ all of the miracles in my life and slow down long enough to embrace them. For so many years, I was driven by success; building my businesses and developing my career. Through all of those years, business came first and stress was just something that I accepted. Whether I was dealing with issues with customers, employees, vendors, or April 15th deadlines, I was going high-speed, high-stress, and I held on tight to anything and everything that troubled me. I am not saying that this has all suddenly changed. But, what I will say, is that my priorities have evolved. It started when my wife and I decided to have a baby, and certainly things became clearer when my mom got so sick in 2011. At one point, Trey was 7 months into a tough pregnancy with our daughter and my mom was in a coma. I remember thinking to myself,

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“Why am I so stressed out about the shop? Why does any of this eat me up the way it does?” Perspective check. My staff stepped in and I was kneedeep in a new life on the way, and my mother’s life in the balance. I remember saying to one of my staffers, “I am so tired of being strong.” I know you understand that feeling.

It has become an exercise in letting go, learning to trust, and being as present as I can be in the life of my family. I wasn’t sure there for a few days what was going on, but I knew that I didn’t want to have regrets in my life if it was something bad. I knew I had the talent, the ability and the drive within my staff to step away a little

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and refocus. I also had to accept that I can’t fix everything. I can’t make everyone happy. I can’t hold onto things like I always have. It makes me think of a workshop I was teaching with my dear friend Chris Pawlosky, and I was discussing running my business and the struggles I have with OCD, and how I can go days without really sleeping. Someone in the audience commented that I shouldn’t joke about OCD, and I told her, “I am not joking.” So, how do I step off of the hamster wheel? How do we manage being business owners and having a life? How do we say enough is enough when our work is causing our emotional and physical health to decline? First, let’s define what it means to be balanced. For me, it is the feeling that no one thing is overwhelming me in my life. It is not ‘renting space’ in my mind over things that I cannot

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Groomer to Groomer • Vol 33 Ed 10 • October 2014

control. External pressures like work, schedules, and financial obligations can suck us so dry of our energy that we ignore what is essential for our hearts to be happy. Taking time for the things that make us tick internally or spiritually helps us create balance in our lives. For me, I had to make time in my life for the love from my family and the activities I loved. I have played the guitar and written music since I was a teenager and I realized I hadn’t picked up my guitar in over a year. That is my life out of balance. Feeling so exhausted from an 11 hour day that reading my daughter a bed-time story feels overwhelming is my life out of balance. Secondly, each and every one of us must define what are the things that truly feed our soul. You have to stop long enough to recall the things that bring true contentment into your

heart. That same bed-time story for Evangeline brings me that kind of contentment, so I must make time. We all must make time. Lastly, for me, I had to fall back in love with my job, but the only way to achieve this was to find the balance between work and the rest of my life. I am so much better at my job when I am not overtired, strung out and feeling like I am missing out on the good stuff! I LOVE The Villager Groomer, my staff, my customers, and the humans that bring my customers in, but I am a better person and more able to do my job well when my heart is given its fair share of happiness. Admittedly, everyone that knows me well knows I come from a line of hippies and peaceniks and I’ve always tried to keep my life balanced, but somewhere along the way I forgot what it meant to relax. I just stopped

knowing how. The gift I take away from something as awful as losing my sight is to not lose sight of the balance in my life again. Make some time for the things that make you happy. ✂

“Just as your car runs more smoothly and requires less energy to go faster and farther when the wheels are in perfect alignment, you perform better when your thoughts, feelings, emotions, goals, and values are in balance.” — Brian Tracy

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EARN MORE GROOM CATS

In the new 3rd Edition of the industry’s first instructional text on cat grooming, Sam Kohl shows you how to safely and humanely groom cats, improving not only their appearance, but their health and well-being too. Disc Discover how to manage your shop so your new cat clients will safely coexist with your canine clients. Sam’s tips on how to effectively market your new cat grooming services will help to grow your business larger than you ever imagined.

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www.aaroncopet.com Groomer to Groomer • Vol 33 Ed 10 • October 2014

YOUR SUPPLIER IS YOUR BUSINESS PARTNER FIND AND BUILD A RELATIONSHIP WITH THE RIGHT ONE

by Marco Lalau

ow often have you been stuck at the last minute with an empty bottle of Ear Cleaner? You scramble, digging through old samples of shampoo only to find out you have nothing to get you to the end of the day. Or thought you ordered everything you needed for the month and as soon as you get the delivery realize you are out of your favorite oatmeal conditioner. It seems, as groomers, we are always forgetting to order something that we needed or unhappy with what we got. And in turn feel like we’ve wasted valuable time and money. This makes having a strong relationship with your supplier extremely important because they can very well be, YOUR BUSINESS PARTNER. Choosing the right supplier can be a competitive advantage for

Groomer to Groomer • Vol 33 Ed 10 • October 2014

any grooming business. If you value price, then choose the price leader but don’t expect amazing service. If service is important, then look to build loyalty with a reputable local supplier. Grooming supply distributors can offer many great services that groomers are often unaware of, such as, manufacturer certified warranty, repair service and scissor sharpening, to name a few. But the small services like accurate order processing, consistent follow-up, and a genuine care for the success of your grooming business is what’s truly important. How many times have you placed an order, got charged for the entire order, then when your shipment arrives, you find out that half of your products have been placed on back order? Now there are many ways for

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groomers to shop around for their favorite products. You all know the large catalog or online product suppliers. These types of distributors have a large selection of goods, great pricing, monthly promotions and rarely have “back ordered items”. Where they are strong in pricing and prompt delivery they may struggle with impersonal service, high shipping cost and restrictive return policies. Smaller local distributors may not have the overabundant selection of products that their bigger counterparts have, but can definitely make up for this with great customer service. You will value the small local supplier when your new clipper goes out and they swap it for a new one. These distributors come to you with delivery or have a brick-and-mortar store to visit.

They can save you time and money by coming to you instead of you taking time out of your grooming schedule to run to the post office to send back your clippers. All distributors value loyalty and are willing to go the extra mile for a good customer, much like a groomer for a good recurring customer. Harness this power by building and cultivating a strong, working relationship with your supplier. Start with addressing your salon problems, like shampoo waste and cost; they may have some really good solutions or innovative products that are not in their catalog. Use your buying power, negotiate fixed discounts for your

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salon and employees. In exchange, offer your loyalty to their business. Many distributors are willing to come down on their shampoo price if you steadily purchase big quantities on a monthly basis. If you are purchasing from a larger catalog distributor, make sure to ask about the monthly specials and what the minimum order is to receive free shipping. You can reduce your inventory cost by negotiating a bi-weekly or monthly delivery of shampoo. This allows you to have what you need just in time. Avoid holding onto too much shampoo, that $1,000 worth of shampoo sitting on the shelf can be more helpful in your bank account and a waste of your favorite biodegradable shampoo. Although, you risk the possibility of running out of certain items, you will save on storage and waste. When looking for a complimentary business partner you want

someone that is going to bring value to your business. I like a supplier that stands by their products and will not push inferior products just to make an extra dime on the back end. Find and build a relationship with a supplier that is going to introduce you to cutting edge products, superior customer service and reliable supply stream. This allows you to work with someone you trust and are comfortable with. In the end, you have to decide what is most important for your business and your sanity. Do you want to save $10 on a pair of shears online or do you want to save 2 hours of price comparisons, phone ordering, and shipping costs? Or you can choose to purchase products from one partner you believe in. ✂

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Groomer to Groomer • Vol 33 Ed 10 • October 2014

CONVEX EDGE SHEAR SHARPENING by Gary Hartwell

rooming shears are getting sharper and so are the prices. As they become increasingly affordable, more groomers are investing in premium convex edge shears. Groomers know that convex edge shears are sharper and have a smoother cut. However, the investment in quality doesn’t end with the shear purchase. In order to maintain the convex edge and a smooth cutting quality, it is necessary to invest in premium sharpening. Everyone wants to save money and I am often asked, “Why do I have to pay more for premium sharpening? Why can’t I just have them sharpened like my regular shears?” The answer is the special convex edge. A convex edge is sharpened at a 45° angle, while a beveled edge is usually only angled 25°-30°. This higher degree of angle is the optimal angle

Groomer to Groomer • Vol 33 Ed 10 • October 2014

where hair will cut without sliding. The convex edge is more difficult to create than a beveled edge. Special techniques and equipment must be used when sharpening to maintain the convex honed edge, which gives the sharper edge and smoother feel. Groomers generally charge more for jobs that take much longer and require special tools, the same goes for shear sharpening. The convex sharpening process takes longer and requires special equipment and therefore costs more. Once the convex shear is sharpened, special care and handling should be used as it is easier to damage the edge if dropped or mishandled. What happens if I don’t request premium sharpening? The shear will most likely be sharpened to a beveled edge. Once this happens, they can usually not be returned to convex edge.

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They will still cut but they will lose the smooth, glide-cut feel, and will not be as sharp. So if you paid extra for that sharp edge and smooth cut, be sure to pay a little extra when sharpening to maintain the edge you paid for! ✂ Gary Hartwell has been the sharpening and repair manager for Ryan’s Pet Supplies since 1991. In addition to working at Ryan’s he has owned his own grooming shop in northwest Phoenix with his wife Janis since 1986. He has received factory training at Andis®, Double K® Industries, Oster®, Stewart®, and Wahl®. The Ryan’s Pet Supplies Sharpening and Repair Center is an authorized repair and warranty dealer for Andis®, Double K®, Oster®, K9® Electric Cleaner, Paw Brothers®, Value Groom™, and Wahl®. Gary Hartwell can be reached directly at 1-800-525-7387 Ext. 231.

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Groomer to Groomer • Vol 33 Ed 10 • October 2014

BREAD & BUTTER GROOMING:

FAST & EASY PET TRIMS FOR THE SALON by Kathy Rose

BEFORE

AFTER

PET WESTIE HAND STRIP S

ince the 1960’s the West Highland White Terrier, commonly referred to as the “Westie”, has ranked in the top third of all breeds in the US. This popularity propels them onto our “Bread & Butter” list, with both clipped and hand stripped trims for pet dogs. Hand stripping will help to keep the skin healthier and the coat coarse and water repellent. Hand stripping is best performed on a coat that is not squeaky clean, and the pets that come in monthly need not have the body coat washed every time they come in. Optional bathing should follow the hand stripping. For clipping: wash and blow dry

Groomer to Groomer • Vol 33 Ed 10 • October 2014

prior to grooming. Complete prep work, then use a #2 snap on comb or a #4 or #5 blade depending upon the client preferences. Follow the same pattern lines as you would if hand stripping. Use scissors and thinning shears on the furnishings. Fig.1) Begin the stripping process by removing the excess undercoat with an undercoat rake. Initially start with a 10 or 12 blade rake. Progress to a rake with more blades spaced closer together, such as the 20 blade rake. Rake in the coat growth direction, removing only the excess dead coat. The application of grooming chalk will help the rake grab the dead coat and make quick work of removing the excess

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wool. I do not recommend excessive use of chalk products unless you plan to wash it out. Fig.2) With one hand; secure the skin, and then strip the neck, shoulder and upper arm, always following the coat growth direction. Strip to the elbow and to just below the point of shoulder, exposing the shoulder angulation. The throat and fore chest area can be quite sensitive, so for the pet dog, it is fine to use thinning shears or even a clipper with a #5 or #7 blade. The throat, shoulders, and sides of neck are tighter than the body coat. Fig.3) Strip the sides of the body to below the spring of rib, (widest part of the ribcage). Do not strip into the

FIG. 1

underline. Fig.4) Hold the tail up, secure the skin and strip the rear, forming an angled shelf from the hip to the point of rump. Fig.5) Strip the back to form a level topline. Start about an inch or two behind the occiput and leave a bit of fill coat at the croup to help create a smooth transition from the tail to the back. Fig.6) Hold the tail and support the skin at the croup, then strip the tail into the shape of a fat carrot. The underside of the tail is also quite sensitive so thinning shears may be used here. There is no evidence of long furnishings or a “flag” on the flattish underside of the tail. Fig.7) Use your fingers to remove the excess dead coat on the front legs. The front legs should be somewhat cylindrical and there should be a subtle separation from the front leg to the skirt. For the rear legs, pull the excess coat from the back of the upper thigh so that the coat lies smoothly between the legs. Shape the front of the rear legs so they blend into the skirt with a hint of a tuck up, following the natural underline of the dog. The average Bread & Butter client will want their pet washed. As the majority of the stripping is now complete, it is ok to wash using a soothing shampoo. Dry following the coat growth direction and fluff the furnishings and topknot. Complete the prep work, such

FIG. 2

FIG. 3

as ear cleaning, nail trimming and sanitary. It is not always necessary to wash the entire body coat every time the pet visits the salon. If the coat is not dirty, chalk products have not been applied, and the pet visits the salon frequently, it is beneficial to avoid shampooing the entire body. Fig.8) Use a fine stripping knife to go over the body and remove the long dead hairs you may have missed earlier. You can also use the knife as a carding tool. A little carding to remove some undercoat will help the body coat to lie flat and blend into the longer furnishings. Fig.9) Use thinning shears around rectum, then blend and shape the tail. Fig.10) Trim the rear feet to create a compact, round shape using small curved shears. Fig.11) Blend the furnishings on the front of the rear legs into the skirt at the loin. Then, tidy the underline to follow the natural undercarriage of the dog. The longest part of the skirt should be directly between the front legs. Fig.12) Shape the front feet into a compact round shape. They are slightly larger than the rear feet. Fig.13) Lift the front leg forward and tidy the longer coat on the back of the front legs using thinning shears or super blenders. Fig.14) Blend the shoulders into the legs and tidy the legs with thinning

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FIG. 4

FIG. 5

FIG. 6

FIG. 7

Groomer to Groomer • Vol 33 Ed 10 • October 2014

FIG. 8

FIG. 9

FIG. 10

shears to form a cylindrical shape. Fig.15) If a clipper was used on the shoulder and fore chest, it may be necessary to go over it again to blend. Fig.16) Use a #15 or #30 to trim the top ¼ of the ear. When doing this, clip more from the outside ear edge than on the inside ear edge. This will help to create the illusion of just the very tip of the ear being exposed in the headpiece. Fig.17) Trim the ear edges using small scissors, following the coat growth direction. The ear should come to a point. Fig.18) Cover the dog’s eyes and use a non-lacquer hair spray, such as Thick and Thicker, to body up the topknot coat. Using your fingers, pluck some of the head coat to form a round shape. Pluck the coat at the eye corners and just a bit around the eyes. This will help to frame the face. Fig.19) Use a fine comb to slightly tease the coat to stand up. I don’t recommend a lot of teasing on the average pet, but a little will help improve the overall shape and shouldn’t cause a problem if not over done. If the client wants that “Ceasar” look, you will more than likely have to use products such as chalk and hairspray to body up the head piece. In this case, send them home with instructions to brush it out thoroughly, within a day or two, perhaps even using a dry or no rinse shampoo. Use the beard as a handle, then

Groomer to Groomer • Vol 33 Ed 10 • October 2014

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trim the cheeks with long curved shears. Start at the beard, then continue upward to the back of the ear and to the back-skull. In the next step trim the cheeks turning the shears in and across the front of the ear onto the top-skull. When viewed from the side, the headpiece sits on the neck behind the occipital bone and is saucer shaped. Complete the head by blending the top-skull into the cheeks and trimming the bottom of the beard. When viewed from the front, the head should appear round and balanced with the body. Weather clipped or hand stripped, the Westie trim should appear seamless and balanced. Always try to achieve round head, level topline and compact body. For more information about the Westie: www.westieclubamerica.com

- Marci Ferguson, author

- Canine Communication - Dog Temperaments - Specifics by Job and Breed - Leashwork

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Groomer to Groomer • Vol 33 Ed 10 • October 2014

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