Intergroom 2019 Program Guide

PROGRAM GUIDE PROGRAM GUIDE

APRIL 11th

APRIL 14th, 2019

SPONSORED BY

Meadowlands Exposition Center • Secaucus, New Jersey

www.Intergroom.com

Buy 4 Gallons Get 1 Gallon

FREE!*

Stop by our booth for the best selection of shampoo and grooming aids!

Still Family Owned and Made in the USA *Mix and Match – Gallon of Equal or Lesser Value is FREE. Valid during trade show only and while supplies last.

Show purchases are not eligible for shipment.

CONTENTS TABLE OF CONTENTS 3 5 18 22

Host Hotel Trade Show & Exhibitors Creative Runway Speakers & Judges

FRIDAY EVENING PROGRAMS THURSDAY EVENING PROGRAMS 15 The Savvy Employer 11 Styling the Regal Bichon 15 You’re Quite a Character!

11 Salon Sanitation Certificate Class 15 No Fluff, No Problem: Creative 11 AKC Safe Handling Certification on Shorthaired Dogs

THURSDAY PROGRAMS WEEKEND PROGRAMS FRIDAY PROGRAMS 7 Brusher / Bather Certificate 16–19 Saturday Seminars 12 The Bichon Series 20–21 Sunday Seminars Program 8 The Rosetta Bone 13 AKC S.A.F.E. Grooming Program SCHEDULE & REGISTRATIONS 9 Thinning Shears...The WOW Factor 14 Groomer’s Business Summit 23 Contest Schedule 9 The Savvy Salon Owner 14 The Shear Symposium 24 Event Schedule 11 Are You Really Going to Talk 15 Barkleigh Pet Pro First Aid/ 25 Registration Form

Through My Whole Seminar?

CPR Certification 26 Program Selection

LOCATION NEW JERSEY’S PREMIER CONVENTION CENTER! In addition to offering a professional staff of trade show specialists and facilities to match, the Meadowlands Exposition Center is conveniently located just minutes outside of New York City.

The center offers 61,000 sq.ft. of exhibit space with five additional meeting rooms and a maximum capacity of 5,000 people at one time. With Newark Liberty International Airport so close by and a variety of nationally acclaimed hotels right around the corner, MEC offers one of the most complete and convenient facility packages in the Northeast.

So come on in and look around and find out more about

MEADOWLANDS EXPOSITION CENTER 355 Plaza Dr. Secaucus, New Jersey 07094 www.mecexpo.com

our upcoming events. And when you’re ready to book your next event, give us a call and we will be happy to assist you in planning your most successful event ever!

HOTEL INFORMATION

Reservations: 800-HILTONS

EMBASSY SUITES BY HILTON SECAUCUS MEADOWLANDS 455 Plaza Dr. Secaucus, New Jersey 07094 (201) 864 - 7300 www.embassysuites.hilton.com

King Suite Rate–$167 • Double Suite Rate–$177*

*Tell them you are with Intergroom Group Code: IGA * Cut off Date: INTERGROOM 2019

3/30/2019 3

This is your year!

DREAM BIG!

Turn your dreams into a reality with Wag'n Tails!

HOW? Be Your Own Boss Set Your Own Schedule Groom Less Dogs Make More Money Work Less Hours Pick Your Own Clients Get a Wag'n Tails!

We've built our reputation the same way we've built Wag'n Tails: One groomer at a time.

Let our nearly 50 years of mobile pet grooming experience guide you to success.

Take a Virtual Tour

www.WagnTails.com

Give Us a Call

800-513-0304

TRADE SHOW FRIDAY: 10AM — 6PM • SATURDAY: 10AM — 6PM • SUNDAY: 10AM — 4PM Intergroom always provides a forum for exchanging ideas and networking with grooming trend-setters. Scores of industry leaders will be on hand throughout the trade show to demonstrate their products. Groomers of the world can see the latest in products, services and techniques, PLUS what’s on the drawing board for tomorrow.

Several of our exhibitors will have top winning groomers available in their booths to discuss products, etc., throughout the three days of our show.

Here’s a great opportunity to meet and speak with some industry superstars!

Come and SHOP! It is not necessary to be registered for the Intergroom 2019 seminars and programs to be able to attend the trade show. The trade show alone is open to anyone who desires to attend for a small admission fee of $15 per day and includes the opportunity to watch our competitions.

Trade show admission is included when groomers register for the Intergroom 2019 seminars and programs.

If it snips, clips, combs, brushes, strips, detangles, lathers, rinses, dries, or has anything to do with dog or cat hair, you will find it here at Intergroom 2019!

ONLY COMPETITION & DEMO DOGS PERMITTED. PLEASE LEAVE PETS AT HOME.

EXHIBITORS* • Acadia Antlers • Aerus • Ahp Pet & Grooming Supplies • AKC • Alpha Tech Pet, Inc. • Animal Photography • Annamaet Petfoods, Inc. • American Professional Pet Groomers Association • Aslan’s Accessories/E’s Accessories, LLC • Aussie Dog Products • BabelBark • Bandanas Unlimited, Inc. • Bardel Bows • Barkleigh Productions, Inc. • Best Shot Pet Products International, LLC • Boutikedog • Cherrybrook • Chona Shears • Conair Pro Pet • Crystal Works

• Davis Manufacturing • Dog Is Good • Dog Shammy Dog Dryers • Electric Cleaner Company • Emp 10, LLC • Evolution Shears • Ez-Groom • Frank Rowe & Son • Groomer’s Choice • Groomer’s Best Friend Sharpening Service • Groomers Helper • Groom Team USA • Hawaiian Moon • iGroom • Jodi Murphy Enterprises, LLC • Ladybird Line • Les Poochs Luxury Products • Love Groomers • Max & Molly Wear • Mdc Romani, Inc. • Naturally Tearfree Canine, LLC

INTERGROOM 2019

• Nature’s Specialties • Petbizinsurance.com • Petedge / Boss Pets • Petlift • Petstore.Direct • Precision Sharp Co. • Proguard Pets Products • Sensei Shear Systems • Shearman Co • Soos Pets • SuperZoo • Stylist Wear • The Shears Depot • Tool Klean • Tropiclean • Utsumi America, Inc. • Vetmatrix • Wag’n Tails Mobile Conversions • World Pet Association • Zymox & Oratene by Pet King Brands *Expected to Attend

5

AUGUST

20-22

2019

EDUCATION AUGUST 19-22

MANDALAY BAY | LAS VEGAS, NV, USA

BE A CUT ABOVE THE REST

WAHL

You put your heart into your grooming business— now put your time into growing it. Spend four productive days sharpening your skills, learning the newest trends and safety procedures, and shopping the specialty Groomer’s Court for the latest products and equipment to thrill your clients every time. You’ll see live grooming demos and be inspired by the world’s top stylists vying for more than $45,000 in cash and prizes—enter the competitions to show off your own expertise!

There’s no better way to stand out from your competitors, improve your bottom line and make sure every one of your clients looks like a top dog.

BRUSH UP YOUR SKILLS THIS AUGUST | REGISTER TODAY AT SUPERZOO.ORG

Brusher Bather

CERTIFICATE PROGRAM

by Teri DiMarino Your ability to do your job, and do it right, separates you from being "just a bather" to a position that contributes to the finished product in the salon. Teri believes that a good bath, brush and dry is 50% of a great groom. The bathing room is where most stylists started. Before future groomers begin to think of clipping coat, they must first know what to expect from the hair, and how to treat it to obtain desired results. Surprisingly, many great B/B’s remain in the bathing room, preferring the security of knowing there will always be a need for their expert services. Bathers–in–training, "groomer wannabes", seasoned groomer techs and salon owners will benefit from this day–long program with tips on equipment and products to make the job easier. From getting the dog ready for the tub, to finding the right shampoo through proper bathing and blow–drying techniques, Teri will cover the B/B fundamentals. Safety issues and handling will be stressed.

Tools of the Trade & How to Use Them From brushes and nail clippers, muzzles to grooming loops, Teri covers equipment basics, highlighting correct uses, in an effort to make the work easier and more comfortable for pet and bather. “These techniques and tools will make the finished groom a true work of art,” says Teri. Anals and ears will be discussed.

Dematting…It’s Not What It Used To Be Everyone has a technique for dematting a neglected pet. For some, it’s a shave–down and then entering the pelt in a Mat Contest. For others, it’s a time–consuming, hair–splitting experience, destined to take its toll on the pet, the B/B or both. Teri examines the most common and effective products, tools and techniques for the demat dilemma without getting all tangled up.

What’s In Those Bubbles??? Shampoos, Conditioners & Spray Tocopherol, Ergocalciferol, Sodium Chloride. Teri takes a “groomers–eye” view of the stuff we use every day in language we can understand. Shampoos, sprays and conditioners are our most expendable items but, what do we really know to select the right product for our situation? (Those scary words are techno–speak for vitamin E, vitamin D and simple table salt, often found in many grooming products.)

Getting the Most Out of Your Bathing & Drying Time Bathing and drying are the most underestimated aspects of our jobs. Techniques can make or break a groom. The ability to properly apply products and thoroughly cleaning and then drying the pet will have a direct influence on the finish. You will hear about time–saving equipment and techniques.

This program is six hours long and is included in the Do-It-All admission or can be purchased separately. See Schedule and Registration for starting times and fees. Program includes Trade show on Friday, Saturday and Sunday.

INTERGROOM 2019

7

THURSDAY SEMINARS

THE ROSETTA BONE: DECODING CANINE

SOCIAL DYNAMICS

by Khris Berry Hour 1 – Introduction to the Canine Social Dynamic Scale Hour 2 – Application of Canine Social Dynamics to Grooming Hour 3 – Application of Canine Social Dynamics to Daycare & Training Hour 4 – Personal Experience- your pet. Case studies of dogs using CSD techniques to apply to your pet and those around you.

This program is four hours long and is included in the Do-It-All admission or can be purchased separately. See Schedule and Registration for starting times and fees. Program includes Trade show on Friday, Saturday and Sunday.

GRAB YOUR COPY TODAY! This book teaches you to properly identify social cues, understand their purpose, and apply them correctly to connect more deeply and communicate more clearly with the dogs around you.

BARKLEIGHSTORE.COM 8

INTERGROOM 2019

THURSDAY SEMINARS

THINNING SHEARS...

THE

by Jodi Murphy

!!!

FACTOR!

Your trims just are not quite finished unless you pull out your thinning shears. If you hesitate to use thinning shears or you just don’t seem comfortable with them then this 4–hour program by world renown, National Certified Master Groomer, Jodi Murphy, is a must see. Jodi will help take the confusion out of thinning shears by explaining the teeth configuration.

She will demonstrate her award–winning techniques on multiple breeds and coat types that will transform your trims from nice to fabulous!

This program is four hours long and is included in the Do-It-All admission or can be purchased separately. See Schedule and Registration for starting times and fees. Program includes Trade show on Friday, Saturday and Sunday.

The Savvy

Salon Owner

by Michell Evans

Join Michell Evans, The Grooming Tutor, for this well–rounded presentation. She will walk you through the process of creating a business budget for your salon based on a sample budget.

She will discuss paying hourly vs. commission, support staff, benefits and retirement. Michelle will also cover leadership, trust, communication and expectations as the cornerstones to creating a respectful workplace.

This program is four hours long and is included in the Do-It-All admission or can be purchased separately. See Schedule & Registration for starting times & fees. Program includes Trade show on Friday, Saturday & Sunday.

INTERGROOM 2019

9

5

YEAR

Hassle Free

WARRANTY

CLIPS THROUGH THICK & THIN CORDLESS DONE RIGHT 1.800.PRO.WAHL

www.wahlanimal.com

THURSDAY SEMINARS

Are You Really Going to Talk

Through My Whole Seminar?

by Mackensie Murphy & Sam Nelson Yes, Sam Nelson is! From tables to dryers to clippers and sprays. So many choices, how do you know what’s out there and how to use it?! Sam from Love Groomers will offer his wealth of product knowledge, breaking down the differences between your favorite brands, tools and equipment. Mackensie will take you through the entire grooming process from wet dog to beautifully scissored finished product. She will show many different tricks and techniques, adding style to your everyday grooms and will have your work standing out from the rest.

This program is four hours long and is included in the Do-It-All admission or can be purchased separately. See Schedule and Registration for starting times and fees. Program includes Trade show on Friday, Saturday and Sunday.

THURSDAY EVENING SEMINARS

STYLING THE Regal Bichon

SALON SANITATION CERTIFICATE CLASS

by Corina Stammworthy

by Sergio Villasanti

Learn how to clean like a microbiologist! Corina will teach you sanitation techniques used in the laboratory that she has incorporated into her regular salon practices. This class will cover how to disinfect everything in your salon using both chemical and mechanical methods, as well as an overview of the common pathogens that cause problems in the industry. A certificate will be mailed after completion of this two-hour course.

For customer satisfaction, you need speed, ease and a perfectly groomed finish. When grooming a Bichon Frise, knowing how to divide the head, body and legs is important. Sergio will show you easy tips for how to shorten your scissoring time for a faster groom and how to use grooming materials to your advantage to produce incredible results. Sergio is a master of this breed and loves to share his knowledge on the show and pet trim alike.

AKC SAFE HANDLING CERTIFICATION COURSE

by Khris Berry

The American Kennel Club believes that pet safety should be a top priority and is a genuine concern for pet owners. We recognize the importance of proper education for the health, well–being and overall safety of dogs in the care of pet professionals. As a result, the AKC has specifically designed its AKC S.A.F.E. Handling (Safety, Assurance, Fundamentals, Education) Program for pet professionals to support the pet industry’s self–regulation effort through education and awareness. Show your commitment to your clients and community by setting the standard in pet services safety.

2–hour Course Includes: • AKC Safe Handling Certification • Best Practices focusing on pet care, health and safety • Acceptable Animal Handling Guidelines

• • •

Implement Basic Safe Canine Handling skills Handling Difficult Dogs Reducing Stress in the Pet through Handling Techniques

Evening programs are two hours long each and are included in the Do-It-All admission or can be purchased separately. See Schedule & Registration for starting times & fees. Program includes Trade show on Friday, Saturday & Sunday.

INTERGROOM 2019

11

FRIDAY SEMINARS

The Bichon Series Super Styling the Bichon Frise (9–10 AM) by Jay Scruggs Getting the proper breed profile and balance in some dogs is more difficult than in others.

The Bichon Frise can fall into the latter category, unless you’re equipped with the

uous, rounded profile of this truly

beautiful breed. The seminar will finish off with a demonstration of the “tricks” to achieve the round, devilish expression of the Bichon Frise head.

Perfect Bichon Head

(2–3 PM) by Olga Zabelinskaya Trying to achieve the perfect Bi-

knowledge and skills

chon head is something every groom-

incorporated by Jay.

er strives to do. Olga quickly became

You’ll learn how to use

one of the most well–known and

snap-on combs to es-

respected for her achievements with

tablish breed profile and

Bichon Frises. In this seminar Olga will

balance in half the time

share her tips to make your Bichon

you’d otherwise have to

heads perfect every time with easy

spend. Using these scissor

to follow guidelines. Lots of common

and thinning shear tech-

mistakes are made when it comes to

niques, you’ll create the per-

this breed’s profile and trying to cor-

fect Bichon head, and achieve the beautiful Bichon expression.

The Bubbly Bichon

(11–12 PM) by Jonathan David The Bichon Frise is one of the most animated, bouncy breeds we know.

Their soft curves and unique style are always a head turner. While this trim can seem overwhelming, once you understand the lines, you’ll love doing this cut. In this one–hour live dog seminar, Jonathan will talk about the proper profile and demonstrate techniques to achieve that contin-

rect those after the hair is gone can be a nightmare. Let Olga show you how to avoid these mistakes and make your next Bichon competition ready.

The Bichon (4–5 PM) by Jodi Murphy In this live demo Jodi will go over the pet Bichon trim that’s cute and stylish.

She will show how to capture the expression of the Bichon with the use of snap on combs. Jodi will demonstrate a manageable pet trim keeping the breed standard and correct breed profile in mind.

This program is four hours long and is included in the Do-It-All admission or can be purchased separately. See Schedule and Registration for starting times and fees. Program includes Trade show on Friday, Saturday and Sunday.

12

INTERGROOM 2019

REGISTER ONLINE AT AKC S.A.F.E.

WWW.INTERGROOM.COM

GROOMING PROGRAM

by Susan Sholar

The American Kennel Club recognizes that grooming is important to the overall health, comfort and well–being of pets.

Setting the standard in groom safety to ensure these needs are met for all pets in salon, The AKC is proud to offer the Safety in Salons Certification Program to groomers and salons.

As reputable and quality pet care professionals, groomers should consider the safety and welfare of the pets entrusted to their care. The Safety in Salon course will review best practices focusing on pet care, health, and safety. Topics covered include accident avoidance, disease awareness, and sanitation.

All groomers who attend will be eligible, at no additional charge, to become AKC Safety Certified Groomers and receive a frameable certificate and other great benefits.

This course is also an important part of the requirements for the AKC Safety in the Salon Certification. This salon certification gives salon owners a means to show their commitment to the health and safety of pets and in return receive valuable marketing support from the AKC.

All Things Dog...and More!

This program is four hours long and is included in the Do-It-All admission or can be purchased separately. See Schedule and Registration for starting times and fees.

Program includes Trade show on Friday, Saturday and Sunday.

INTERGROOM 2019

13

FRIDAY SEMINARS

GROOMER’S

BUSINESS

SUMMIT Starting Right & Staying On Track

by Terri DiMarino Let’s face it, do we ever really know everything there is about running a business? There is always room for input, and this four-session summit will help answer some of the questions you may have about your business. From opening the doors, finding clients, hiring employees, record keeping, payroll and pricing, it is a daunting task just to keep your head above water and make a profit.

Part 1) Building the Ideal Grooming Salon: How do you set yourself apart in a sea of competitors? Develop a personal brand! This class will help you define and develop your own brand. Whether you are mobile, corporate, solo, or work with other groomers, you can use these skills to distinguish yourself and create your own voice in your everyday workplace. Unleash the power of “You” in your workplace and watch your client base grow!

Part 2) The Paper Chase:

Hiring and firing employees is never easy and governmental regulations require a business owner to do a lot more to keep things on the straight and narrow with the labor boards and your employees. Teri will go through some of the fine detail on the paperwork that is necessary in your business to keep you in compliance and avoid problems down the road.

Part 3) Pricing, Percentages & Profits: How do you create a viable

self–sustaining business which will sustain, endure, and thrive? In this seminar, you will learn strategies to focus on revenue streams and increase your business profit margin, as well as how to build your business to succeed financially and stabilize your revenue.

Part 4) Are you an Employee or an Independent Contractor?

This has been an ongoing dilemma in the pet grooming industry for years. In an effort to avoid excessive taxation, some groomers, or employers, resort to some pretty creative employment policies. While they may solve issues in the beginning, alternative tactics can really become a huge can of worms for everybody. Teri will spell out the pros and cons, and also address the most common questions about the differences between paying commission, hourly or salary, and try to shed some light on this controversial area. This class is sure to be an eye opener on all fronts.

This program is four hours long and is included in the Do-It-All admission or can be purchased separately. See Schedule and Registration for starting times and fees. Program includes Trade show on Friday, Saturday and Sunday.

14

INTERGROOM 2019

?

THE SHEAR

SYMPOSIUM

by Dara Forleo History: then and now.

Shears are so personal to us.

Some of us are collectors, other stick with the same for years and years. What is the difference in shanks, styles, offset vs. onset, swivel vs. non, length and much more.

What should you use and when? How do I use the different types, what am I actually looking at and for? Get the scoop before you make such a personal decision when it comes to your shears.

This program is four hours long and is included in the Do-It-All admission or can be purchased separately.

See Schedule & Registration for starting times & fees.

Program includes Trade show on Friday, Saturday & Sunday.

PET PROFESSIONAL

FIRST AID/CPR CERTIFICATION

by Jill Pipino

As a pet care professional, you want to be equipped with the skills to handle medical emergencies that arise while a pet is in your care.

Whether a pet becomes ill, injured, or needs help in a disaster, this course will teach you how to respond.

In this four-hour interactive course you will learn emergency care, how to stock a first aid kit, perform CPR, respond to breathing and heart emergencies (including choking), and disaster procedures, with some of these exercises being demonstrated on a live dog. This unique course is customized for groomers and you will learn how to respond to emergencies specific to your industry. Upon completion of this course, you will receive a frameable certificate stating that you are certified in dog and cat First Aid & CPR.

This program is four hours long and is included in the Do-It-All admission or can be purchased separately. See Schedule and Registration for starting times and fees. Program includes Trade show on Friday, Saturday and Sunday.

FRIDAY EVENING SEMINARS

THE SAVVY EMPLOYER

by Michell Evans

YOU’RE QUITE

A Character!

by Anne Francis

No Fluff, No Problem:

CREATIVE ON

SHORTHAIRED DOGS

by Milena Kon

Michell will discuss the ins and outs of motivating, supervising and managing employees. All you wanted to be was a grooming salon owner…now you find yourself in a supervisor role. This class will discuss ways to help you cope with employees. They work hard for us, let’s work hard for them! This class is good for owners and managers.

Anne Francis has been recognized with The Taxi Award at The New England Pet Grooming Professionals repeatedly. She loves to bring out the sweet character of the pets she cares for. In this program, Anne will discuss her method of bringing artistry to pets that highlight their beauty and character. Sometimes small changes bring about a whole new feeling to a dog’s haircut! There is a demo in this workshop.

Join Barkleigh’s 2018 Creative Groomer of the Year, Milena Kon, in this interactive class to learn how to create a design on a short hair dog. In this class, Milena will teach and demonstrate, step by step, on how to come up with a design, transfer it to the dog and finish with pet safe dyes. Learn the difference between the dyes and tools available that can make your life easier, and make your salon the talk of the town. Bring in your creative clienteles by offering this quick and easy service, and see your overall revenue increase. Who says you need a fluffy dog for creative grooming!?! It won’t be you!

Evening programs are two hours long each and are included in the Do-It-All admission or can be purchased separately. See Schedule & Registration for starting times & fees. Program includes Trade show on Friday, Saturday & Sunday.

INTERGROOM 2019

15

WEEKEND SEMINARS – SATURDAY A Groomer’s Guide to Working & Herding Group Dogs Jennifer Bishop–Jenkins How did Working and Herding Group dogs contribute to the devel-

around in this interactive class!

Understanding Dog Communication Fernando Camacho

opment of modern human economic

Learn the language of dog so you

systems? What grooming techniques

can better understand how dogs are

are right for these large, intelligent

feeling and finally know what they’ve

dogs with the natural, often heavy

been trying to tell you all this time.

coats? Their grooms and coat types

In this seminar, we will look at lots

are diverse, far beyond their “Bath/

of video footage and discuss what’s

Brush” only stereotype. This session

going on with the dogs so you can

will reveal the origin of all 7 groups

read them better, keep them out of

of dog breeds, with special focus

trouble, and make the best experi-

on the Working and Herding group

ence for your furry customers.

dogs, and will help any groomer, from beginner to master, categorize coat types and learn the best strategies to groom each type. Learn what grooming tools and techniques are best suited for each coat type. This workshop will describe, breed by breed, the specific grooming needs of all the breeds and coat types in these two groups, while addressing the controversy and explaining the correct care of the most common and natural of all dog coat types: The Double Coat.

The Healthy Groomer: Mind, Body and Spirit Laura Hearn & Chris Anthony Grooming, just like life, is all about balance. Many of us are pet stylists because it ignites a passion

Solo Handling for Cat Grooming Lynn Paolillo Cats can be tricky to work with, and what happens if you groom by yourself, or your assistant calls out at the last minute? Learn about working with a cat’s temperament, body style, anatomy, and behaviors in order to choose the appropriate handling techniques and grooming services for each cat and how to execute these techniques by yourself. This lecture includes a live demonstration.

Table Techniques: Alternative Techniques for Handling Pets Cheryl Purcell Cheryl will show you tools and

in our hearts and soul. But that

handling procedures to use with un-

flame can’t burn forever. Learn

ruly pets. For instance: how to hold

how to take care of yourself. We’ll

a foot to do nails or shave pads, how

discuss positioning your body when

to hold a head still to get a cute fin-

bathing and grooming, choosing

ish, and more! This is not a seminar

the right tools/equipment for

on how to handle aggressive pets, it

your stature, healthy eating tips,

is on how to work with young pets,

stretches/exercises you can do right

old pets, and the untrained in order

at the grooming table and more!

to make their life and yours easier.

Be prepared to get up and move

16

INTERGROOM 2019

Everyday Puppy Cut Anne Francis Every day, the same haircuts over and over again can be your first cause of the dreaded burn out!

Anne Francis with all her experience of grooming, will show you the tricks she’s picked up along the way to jazz up her regular pet trims.

Make your work stand out from your competition!

A Groomer’s Guide to Skin & Coat Susan Sholar Figuring out skin and coat issues for a groomer can be a nightmare.

Susan will help you figure out basic skin and coat conditions that every groomer should be able to recognize. She will teach you how to treat most issues and when to encourage the customer to seek to a vet

Successful Scissoring Techniques (Pomeranian) Jay Scruggs Are you having a difficult time trying to get a smooth finish on your dogs without spending a lot of extra time? Jay will demonstrate proper body positioning to get the best control of your shears.

Choosing a shear that best fits your hand is key to balancing a shear for smooth scissor work. While grooming a Pom, Jay will show you simple tips and tricks to help improve the quality of the finish on all breeds.

Jay will also demonstrate how to eliminate that bounce in your shear.

Blade type, handle, sizes, and quality of steel will be discussed. Whether you are a beginner or expert, this seminar will benefit you.

WEEKEND SEMINARS – SATURDAY Techniques For Using Shears & Thinners Jonathan David This session will be a demonstration of technical skills using shears.

Jonathan will demonstrate his well– known thinning shear “Scissor Over Comb Technique”. He will also demonstrate straight and curved shears for scissoring curly coats and how to add contouring to your grooming for added style and flair.

Here Comes the Groom Jay Scruggs What if you could sit under one of the top grossing, most talented and successful mobile groomers in the country? Now you can! Jay Scruggs is coming to town and he is going to share his success secrets as well as solid advice to help you make a decision about mobile — or become better at what you do already.

Jay states, “My intention in this seminar is to teach groomers the methods I have used to help grow my business to a point where we no longer can take new clients and how you can earn a good income by grooming smarter not harder.”

Personality Plus Jill Pipino Does your salon see a lot of Mal-

Set It & Forget It! Corina Stammworthy Do you struggle every month trying to come up with ideas to get people in the door? Learn how to plan your marketing for the entire year in just one day! This class will teach you how to set up a marketing strategy that practically runs itself so you can get back to work! There will be a heavy emphasis on social media, and bringing a calendar and a notebook is

Gizmos & Gadgets For Groomers Cheryl Purcell You’ve seen all those new tools, now find out how to use them! It seems like every time you open a catalog there’s some new grooming tool. Ever wonder if they’re for you?

Well, Cheryl, a self–proclaimed gadget junkie, is here to let you know what’s worth trying, what you just can’t live without and how to use the tools correctly. Learn how to groom

strongly encouraged.

more efficiently, and with less stress.

Overwhelmed and Overworked?

Your Plan for More Sanity, Happiness & Success Fernando Camacho

To De-mat or Not to De-mat?

Olga Zabelinskaya

Running a business is a crazy roller coaster ride, with lots of responsibilities and a seemingly endless supply of urgent fires to put out. Learn some tools that will help you deal with everything and create a plan to make you happier and more productive. If you feel stressed, exhausted and burnt out, you need this NOW.

Curly Coated Asian Freestyle with The Grooming Tutor Michell Evans When it comes to Asian Freestyle grooming it’s all about the head! In this segment Michell Evans will discuss the 8 rules of the Asian Freestyle head.

tese or Yorkie mixes? Are you bored

She will present a slide show and

with the same haircuts? Have you ever

discussion on the many different head

wondered what you could do differ-

styles on different coat types. Michell

ent? Jill will show you three different

will do a live demo on a curly coated

styles on the same dog to add some

dog’s head and she will discuss the use

pizazz and style to your drop coated

of embellishments and color to add

designer dogs without a lot of time

expression and accentuate features.

Is there a proper way to de–matt?

Is it before a bath or after?

Do you charge for this service?

What kind of tools and sprays are the best to use? Find out the answers to all of these questions and more during Olga’s one–hour seminar discussing tips and tricks for the matted dog!

Determine Your Own Salary — For Business Owners Michell Evans How much should you charge for your grooming services? We all want to know the answer to this question!

The answer is in your budget! In this PowerPoint workshop Michell Evans — The Grooming Tutor will walk you through the process of creating a business budget for your salon. This workshop will help you determine what you need to charge in order to, not only meet your goals, but live the life of your dreams!

and effort.

INTERGROOM 2019

17

CHRISTINE DE FILIPPO CREATIVE RUNWAY

INTERGROOM 1ST ANNUAL

CHRISTINE DE FILIPPO

CREATIVE

RUNWAY CONTEST SATURDAY EVENING

APRIL 13, 2019 8PM – 12 AM

WEEKEND SEMINARS – SATURDAY Bringing Everything But the Kitchen Sink: House–Call Grooming Laura Hearn

The Kons, The Pros, & the Mobile Grooming Life Milena & Jameson Kon

On the subject of “house-call”

What can someone expect when

grooming, (grooming pets inside

they are making the decision to go

the client’s home) Laura will discuss

Mobile for the first time? Take this

basic equipment needed, as well

crash course from someone that

as the ways to keep and maintain

came from the Corporate world, who

clients. Topics will include the “30 second elevator pitch”, pre–screening questions to ask to be sure you are the right fit for your potential clients, a way to build your own recirculating bathing system, marketing/ advertising, pricing, routing and zoning.

jumped right into the grooming world and now operates two grooming vans.

Hear what worked and what didn’t, from advertising, to scheduling, to maintaining proper equipment and maintaining the vehicles. Join this seminar to learn the ups and down of the mobile grooming life and prepare yourself to think outside the box.

Say This, Not That Khris Berry Ever wonder what you could have or should have said in common pet grooming situations? This is a comical (and occasionally serious) approach to real life salon situations. Grab a notebook and leave equipped with responses to comments such as “I don’t want my dog to look like...”, “He’s a rescue”, “I don’t like this haircut”, “But they are cheaper down the street”, “I need a discount because I have 4 dogs”, and so many more. This fast paced and action–packed hour promises to entertain and enlighten you!

BARKLEIGH CRUISE 2020 Pet Pro Exotic West Caribbean Cruise 7 Night Cruise JANUARY 5-12

Departs From Orlando, Florida CONTACT:

Judith "LUCY" Wheeler- Barkleigh Cruise Agent Cell (321) 368-6622 Cruisinglady@ymail.com Visit www.barkleigh.com/cruise for moreforinformation Visit www.barkleigh.com/cruise more information

INTERGROOM 2019

19

WEEKEND SEMINARS – SUNDAY Streamline Your Grooming Process With Less Liquids Dave Campanella Let’s be frank. Your business runs on shampoo, and “Tub Time” is the most critical phase of the grooming process. There are so many brands, products and smells…Where do you start? The liquid products you choose can definitely make or break your success. Learn what key ingredients to look for, understand pH, bust the myths behind dilution rates, conditioners, whiteners, deodorizers, facial washes and more. Most importantly you’ll learn the science–based facts and references for getting the best results with less inventory, less effort and less expense!

Let’s Airbrush! No Talent Needed!

Milena Kon Want to do something extraordinary and out of this world for your clients? Want to try something excitingly new and colorful, and out of the box? Milena will help you gain confidence and mastery over the airbrush, a complex tool with numerous ways of use. Learn the importance of choosing the right equipment for each design and understanding on how to create simple or broad lines, to adding a single perfect rose or airbrush an entire bouquet of flowers. Let your imagination go wild, and let’s airbrush!

Ouch! It hurts: Ergonomics, Grooming & You Chris Anthony Not just another buzz word, ergonomics is an applied science focused on our tools & workspaces working with us instead of against us. This seminar will explain ergonomics and demystify it as it relates to grooming; including tools, posture and stretches designed to keep you healthy and pain free.

20

Salon Trims for the Everyday Groomer Cheryl Purcell

Somewhere between a show trim and a shave down is what we do every day. We all want to be creative and do those big beautiful trims on clients’ pets, but it’s not always practical. Cheryl will review how to determine what is an appropriate trim for each pet, what is a good maintenance length for the client and pet, and discuss the infamous Puppy Cut and what it means to clients. There will be before and after photos and live demos.

Super Styling Drop Coat Breeds’ Heads Jay Scruggs First impressions are everything in the art of grooming. The first thing your client should see when the dog is groomed is a great expression. In this seminar, Jay will take you through the grooming steps of different head styles. You will learn breed specific techniques as well as different head style options. This seminar is for those groomers who want to fine tune their techniques to wow their clients immediately upon seeing their dog.

Not all drop coats should have the same head!

Speed Grooming Michell Evans Time is money! In this demonstration Michell will show you her step by step process with attachment combs that will revolutionize your grooming. You will be able to create fabulous styles and make money too! “The Evans Method” will change the way you groom forever. You will be able to create more beautiful and more expensive grooms for your clients in nearly the same amount of time!

INTERGROOM 2019

Left Out: Tools & Tips for Left Handed Groomers Nadia Bongelli The Right tools and tips for left handed grooming! Are you a lefty? A southpaw? Do you have trouble with finding the right tools, figuring your way around grooming techniques and feel “left out” sometimes? Come join us for this exclusive gathering of lefty groomers while we embrace our uniqueness, speak about our struggles and accomplishments and learn about what makes us a remarkable group of people.

Poodle Pet Trims With Personality Anne Francis Are your poodles looking plain?

Anne will share her tricks to add pop to poodle trims. With years of competing, she has taken her knowledge and transferred it to her pet clients. Learn how to set lines, scissor and bring your poodle trims to the next level!

How to NOT Get Bitten by a Dog Fernando Camacho

Most dog bites are actually our fault — not the dogs. Learn exactly what you need to do to create good interactions with dogs that encourage positive encounters and keep all those pointy teeth off you. Fern will show you how to recognize the warning signs and set up the situation so that dogs don’t get into a position they shouldn’t be in.

The Safe Cat Michael Penn Michael will demonstrate safe and productive handling while teaching safe guards, and proper use of tools. Knowing the correct handling of kitties will not only brighten your day but will also add a large revenue stream to the groomers that are weary to groom them due to handling concern.

WEEKEND SEMINARS – SUNDAY Life Hacks for the Pet Stylist Laura Hearn What happens when a dog kicks your clippers off your table and the tab on the 5 in 1 breaks off? Duct tape it of course! House–call groomer turned MacGuiver, Laura Hearn, gives you “life hacks” (three second fix-its) for everyday situations that you may encounter that will either make your grooming life easier or allow you to move forward with your day when nothing goes as planned.

Mobile with Laura Jayne

Laura Jayne Sabbah This seminar will cover efficiency, booking software, texting transcripts for customer interactions, client contacts, policies, merchant services, pricing, urban and suburban mobile grooming.

It’s a Snap! Snap-On Combs to Simplify Your Everyday Grooms Mackensie Murphy

Top competitor and Groomteam USA member Mackensie has spent her entire career in a salon doing your everyday pet trims. Over the years she has figured out how to cut down time using snap on combs.

She will show you all the tricks she’s picked up along the way to make your everyday grooming easier and quicker with snap on combs.

A Groomer’s Guide to Pet Nutrition Susan Sholar

In this seminar Susan will discuss diets that you or your client can feed to their dog. She will explain what to look for and what to avoid and where the source of your pet food comes from. Susan states

that “it is all about how to keep the pet’s diet as biologically appropriate as possible in our modern world of pets.”

Drop Coated Asian Freestyle with The Grooming Tutor Michell Evans In this segment Michell Evans will demonstrate on a drop coated dog and explain how the 8 rules of an Asian Freestyle head are applied. She will demonstrate and/ or discuss the many options for the body and legs. Michell will also demonstrate how to use the dog’s own features to choose a style that is the most “Asian” for that dog.

Plus, she will demonstrate how to accomplish a perfect topknot!

KENNEL SALES SLIPS Make more money without raising your prices!

With space for all the little extras you haven’t been charging for!  Salesperson or groomer TALLY COMMISSIONS EASILY!

 Number of days, weeks, or months of boarding  Next grooming appointment  And much more!

Pack of 100 – $18 Pack of 500 – $74 Pack of 1000 – $107

Available in Packs of 100, 500, or 1000!

INTERGROOM 2019

Barkleigh Productions, Inc. barkleigh.com • barkleighstore.com • (717) 691-3388

21

SPEAKERS & JUDGES

Chris Anthony

Khris Berry

Jennifer Bishop -Jenkins

Nadia Bongelli

Fernando Camacho

Dave Campanella

Johnathan David

Teri DiMarino

Michell Evans

Dara Forleo

Anne Francis

Laura Hearn

Nicole Kallish

Milena Kon

Jameson Kon

Jennifer Lee

Mackensie Murphy

Jodi Murphy, NCMG, MPS

Sam Nelson

Lynn Paolillo

Micheal Penn

Jill Pipino

Cheryl Purcell

Kathy Rose

Laura Jayne Sabbah

Jay Scruggs

Susan Sholar

Corina Stammworthy

Sergio Villasanti Olga Zabelinskaya

FOR SPEAKER & JUDGE BIOS VISIT WWW.INTERGROOM.COM 22

INTERGROOM 2019

COMPETITION SCHEDULE & SPONSORS THURSDAY 7 PM 8 PM

Judges Meeting Contestant Meeting

FRIDAY MORNING

Wahl Rising Star Mentor

7:15 AM Check In 8 AM Start 11:30 AM Awards

FRIDAY AFTERNOON

12:30 PM Check In 1:30 PM Start 5:30 PM Awards

SATURDAY MORNING

7:15 AM Check In 8 AM Start 11:30 PM Awards

Andis World Championship

Wahl Rising Star Mentor SATURDAY AFTERNOON

12:30 PM Check In 1:30 PM Start 5:30 PM Awards

SATURDAY EVENING

8 PM

Best in Show, Christine De Filippo Creative Runway & Foxy Roxy Best First Timer Awards

8 AM 9 AM 12 PM

Check In Start Awards

1 PM 1:30 PM 2:45 PM 3:30 PM

Check In Start Presentations & Judging Awards

Andis World Championship

Best in Show Awards SUNDAY MORNING

Tag, You’re It: Team Challenge SUNDAY AFTERNOON

Wag’n Tails

Creative Challenge

INTERGROOM 2019

® BEST BY DESIGN

23

THURSDAY

10:30 AM Registration Opens 12–6 PM Brusher Bather Certificate Program — Teri DiMarino 12–4 PM The Rosetta Bone: Decoding Canine Social Dynamics

— Khris Berry

The Savvy Salon Owner — Michelle Evans

Thinning Shears... The Wow Factor — Jodi Murphy

Are You Really Going To Talk Through My Whole Seminar

— Mackensie Murphy & Sam Nelson

THURSDAY EVENING

FRIDAY

SCHEDULE

8 AM Registration Opens 9–10 AM Day Long Programs Part 1

with Trade Show Breaks

Bichon Series — Jay Scruggs, Jonathan David,

Olga Zabelinskaya & Jodi Murphy

Groomer’s Business Summit — Teri DiMarino

The Shear Symposium — Dara Forleo

Barkleigh Pet Professional First Aid/CPR Certification — Jill Pipino

AKC S.A.F.E. Grooming Certification Program

— Susan Sholar

10 AM 11–12 PM 2–3 PM 4–5 PM 6 PM

8 AM

2–3 PM

SESSION 3 Overwhelmed & Overworked? — Fernando Camacho

Curly Coated Asian Freestyle — Michell Evans

Registration Opens

SUNDAY

SATURDAY

9–10 AM SESSION 1

Say This, Not That — Khris Berry

Salon Sanitation Certificate Class

— Corina Stammworthy

Styling the Regal Bichon

— Sergio Villasanti Trade Show Opens Day Long Programs Part 2 Day Long Programs Part 3 Day Long Programs Part 4 Trade Show Closes

FRIDAY EVENING 6–8 PM The Savvy Employer — Michell Evans

You’re Quite a Character! — Anne Francis

No Fluff, No Problem: Creative on Short Haired Dogs — Milena Kon

The Healthy Groomer: Mind, Body and Spirit

A Groomer’s Guide to Working & Herding Group Dogs — Laura Hearn & Chris Anthony — Jennifer Bishop-Jenkins

Gizmos & Gadgets for Groomers — Cheryl Purcell Understanding Dog Communication

To De-Mat or Not to De-Mat? — Olga Zabelinskaya — Fernando Camacho

Solo Handling for Cat Grooming — Lynn Paolillo

Successful Scissoring Techniques — Jay Scruggs

10 AM

Trade Show Opens

11–12 PM SESSION 2

Techniques For Using Shears & Thinners — Jonathan David

Everday Puppy Cut — Anne Francis

Here Comes the Groom — Jay Scruggs

A Groomer’s Guide to Skin & Coat — Sussan Sholar

Set It & Forget It! — Corina Stammworthy

8 AM

Registration Opens

4–5 PM

10 AM

Trade Show Opens

SESSION 4 Determine Your Own Salary — Michell Evans

Bringing Everything But the Kitchen Sink: — Laura Hearn

9–10 AM SESSION 5

Ouch! It Hurts: Ergonomics, Grooming & You

— Chris Anthony

Streamline Your Grooming Process with Less Liquids — Dave Campanella

Let’s Airbrush! No Talent Needed! — Milena Kon

Salon Trims For the Everyday Groomer — Cheryl Purcell

Super Styling Drom Coat Breeds’ Heads — Jay Scruggs 11–12 PM SESSION 6

Left Out: Tools & Tips For Left Handed Groomers

— Nadia Bongelli

24

7–9 PM AKC Safe Handling Certification Course — Khris Berry

The Kons, The Pros, & the Moblie Grooming Life — Milena Kon & Jameson Kon

Personality Plus — Jill Pipino

Table Techniques: Alternative Techniques for Handling Pets — Cheryl Purcell

6 PM

Trade Show Closes

8 PM

Best in Show & Christine De Filippo Creative Runway

Speed Grooming — Michell Evans Poodle Pet Trims With Personality — Anne Francis The Safe Cat — Michael Penn Mobile with Laura Jayne — Laura Jayne Sabbah

2–3 PM

SESSION 7 Drop Coated Asian Freestyle — Michell Evans How To Not Get Bitten By A Dog — Fernando Camacho Life Hacks For the Pet Stylist — Laura Hearn It’s a Snap! Snap-On Combs to Simplify Your Everyday Grooms — Mackensie Murphy A Groomer’s Guide To Pet Nutrition — Susan Sholar

4 PM

Trade Show Closes

4:15 PM

Show Close Auction

INTERGROOM 2019

INTERGROOM 2019 REGISTRATION One person registering per form, please

Name (Print Clearly): ______________________________________________ Business: ________________________________________________________ Address: _________________________________________________________ City/State/Zip: ____________________________________________________ Email (Print): ______________________________________________________ Phone: ( ____________ ) ____________________________________________ Cell Phone: ( ____________ ) ________________________________________

Packages 1

p

Do-It-All – $289

Trade show (begins Friday), all day time & evening classes, viewing of tournaments, & seminars Thursday through Sunday. You may go in & out of educational sessions. Some sessions overlap.

2

p

Traditional – $149

This is the “Complete Package” from previous years. Includes Trade show, viewing of tournaments, and daytime seminars Friday, Saturday, and Sunday. All Thursday & Evening classes must be purchased separately.

p Trade Show Special – $25 Three-day trade show, viewing of tournaments 3

Trade Show Day Admission – $10 4

p Friday 5 p Saturday 6 p Sunday

Check One: p Groomer p Kennel Operator p Retailer p Pet Sitter p Trainer p Vet p Breeder p Owner/Handler p Manufacturer p Online Retailer p Catalog p Pet Owner p Other

_______________

A La Carte Thursday Daytime Events Brusher Bather Certificate Program Savvy Salon Owner 12 p Are You Really Going to Talk Through My Seminar?

13 p Thinning Shears... The Wow Factor!

14 p The Rosetta Bone 10 p 11 p

Thursday Evening Events

Styling the Regal Bichon Salon Sanitation Certificate Class 17 p AKC Safe Handling Certification 15 p 16 p

Friday Daytime Events

AKC S.A.F.E Grooming Certification Barkleigh Pet Professional First Aid/CPR 20 p Groomer’s Business Summit 21 p The Shear Symposium 22 p Bichon Series 18 p 19 p

Friday Evening Events

You’re Quite a Character!

The Savvy Salon Employer 25 p No Fluff, No Problem: Creative on Shorthaired Dogs 23 p 24 p

Make Checks Payable to:

INTERGROOM

970 West Trindle Road • Mechanicsburg, Pa 17055 (717) 691-3388 • Email: info@barkleigh.com

Saturday Events

Programs/Package prices are 20% higher at the door. Refund Processing Fee – $30

Sunday Events

26 p 27 p

28 p 29 p

$179 $149 $149 $149 $149 $59 $59 $59 $149 $149 $149 $149 $149 $59 $59 $59

Saturday Program Sessions Individual Session (each) # ____ x $40 = $ ____

$75

Sunday Program Sessions Individual Session (each) # ____ x $40 = $ ____

$75

IG19

Total: $ ___________ p Check p MC/Visa/Discover

#

# ____________________________________________________

Register online at www.intergroom.com

Exp. Date ____________________________

PROGRAM SELECTION All attendees taking education, please select your likely choice: Select ONE program from each education session that you may attend.

This will enable us to plan adequate seating for your comfort. One per attendee please!

THURSDAY EVENING (Choose One)

THURSDAY (Choose One) 1. p 2. p 3. p 4. p 5. p

6. p AKC Safe Handling Certification Course Brusher Bather Certificate Program 7. p Salon Sanitation Certificate Class The Rosetta Bone 8. p Styling the Regal Bichon The Savvy Salon Owner Thinning Shears...The Wow Factor!

Are You Really Going to Talk Through My Whole Seminar?

FRIDAY

4 PM Session 4 (Choose 1) 400. p Determine Your Own Salary 401. p Bringing Everything But the Kitchen Sink 402. p The Kons, the Pros, and the Mobile Grooming Life 403. p Personality Plus 404. p Table Techniques: Alternative Techniques for

Handling Pets

Evening (Choose One) 14. p The Savvy Employer 15. p You’re Quite a Character!

16. p No Fluff, No Problem: Creative on Shorthaired Dogs

SUNDAY

Daytime (Choose One) 9. p Bichon Series 10. p Groomer's Business Summit 11. p The Shear Symposium 12. p Barkleigh Pet Professional First Aid/CPR 13. p AKC S.A.F.E. Grooming Certification

SATURDAY

9 AM Session 1 (Choose 1) 100. p Say This, Not That 101. p A Groomer’s Guide to Working & Herding Dogs 102. p Understanding Dog Communication 103. p Solo Handling for Cat Grooming 104. p Successful Scissoring Techniques 11 AM Session 2 (Choose 1) 200. p Techniques For Using Shears & Thinners 201. p Everyday Puppy Cut 202. p Here Comes the Groom 203. p A Groomer’s Guide to Skin & Coat 204. p Set It and Forget It! 2 PM Session 3 (Choose 1) 300. p Overwhelmed & Overworked?

301. p Curly Coated Asian Freestyle 302. p The Healthy Groomer: Mind, Body and Spirit 303. p Gizmos & Gadgets for Groomers 304. p To De-Mat or Not to De-Mat?

26

9 AM Session 5 (Choose 1) 500. p Ouch! It Hurts: Ergonomics, Grooming & You 501. p Streamline Your Grooming Process With

Less Liquids 502. p Let’s Airbrush! No Talent Needed!

503. p Salon Trims For the Everyday Groomer 504. p Super Styling Drop Coat Breeds Heads 11 AM Session 6 (Choose 1) 600. p Left Out: Tools & Tips for Left Handed Groomers 601. p Speed Grooming 602. p Poodle Pet Trims with Personality 603. p The Safe Cat 604. p Mobile with Laura Jayne 2 PM Session 7 (Choose 1) 700. p Drop Coated Asian Freestyle 701. p How To Not Get Bitten By a Dog 702. p Life Hacks for the Pet Stylist 703. p It’s a Snap! Snap-On Combs to Simplify Your

Everyday Grooms 704. p A Groomer’s Guide to Pet Nutrition

INCLUDE WITH REGISTRATION OR FAX TO (717) 691-3381

INTERGROOM 2019

www.PQGROOM.COM

J2u0-n2e3 2 019

Ro b e rt s Ce n t r e

W ilm ington , O hio

Featuring

SSI SHORTY RO

BEASLEY

y.com From Chew

& FELIX THE

PUG

el isney Chann D m o fr ” ie “Ern

2 1 E N U J 2019

ME ADOWL ANDS EXPO CENTER SECAUCUS, NEW JERSEY w ww.WorldExpo.dog