New England Grooming Show 2019 by Barkleigh Productions

PROGR AM GUIDE

October 10th â&#x20AC;&#x201D; 13th 2019

Sturbridge Host Hotel Sturbridge, Massachusetts www.NewEnglandGrooms.com

This is your year!

DREAM BIG!

Turn your dreams into a reality with Wag'n Tails!

HOW? Be Your Own Boss Set Your Own Schedule Groom Less Dogs Make More Money Work Less Hours Pick Your Own Clients Get a Wag'n Tails! We've built our reputation the same way we've built Wag'n Tails: One groomer at a time. Let our nearly 50 years of mobile pet grooming experience guide you to success.

Take a Virtual Tour

www.WagnTails.com

Give Us a Call

800-513-0304

THURSDAY SEMINARS

AKC S.A.F.E. GROOMING CERTIFICATION PROGRAM with Susan Sholar The American Kennel Club recognizes that grooming is important to the overall health, comfort and well-being of pets. Setting the standard in groom safety to ensure these needs are met for all pets in salon, The AKC is proud to offer the Safety in Salons Certification Program to groomers and salons. As reputable and quality pet care professionals, groomers should consider the safety and welfare of the pets entrusted to their care. The Safety in Salon course will review best practices focusing on pet care, health, and safety. Topics covered include accident avoidance, disease awareness, and sanitation.

HAIR & SKIN

All groomers who attend will be eligible, at no additional charge, to become AKC Safety Certified Groomers and receive a frameable certificate and other great benefits. This course is also an important part of the requirements for the AKC Safety in the Salon Certification. This salon certification gives salon owners a means to show their commitment to the health and safety of pets and in return receive valuable marketing support from the AKC. This program is four hours long and included in the Do-It-All admission or can be purchased separately. See Schedule and Registration for starting times and fees. Program includes Trade show on Saturday & Sunday.

CERTIFICATE PROGRAM with Dr. Cliff Faver

Learn the science, the techniques, and product types to successfully put the “why” in what you do. A must for groomers, bathers, and office personnel in the grooming shop and veterinary clinic alike. Understanding Hair & Skin (12–1 PM) Learn the basic anatomy and function of the skin and hair. This is a critical foundation for this class and everything a groomer or bather does. This hour will explain a lot of the science about how nutrition, sebum and basic anatomy work so you can understand the “why” in what you do. Understanding the Difference in Coat Types & the Products That Need to Be Used (1–2 PM) In this class you will learn the needs of the different coat types so you can make better decisions in the products you use for maximum results.

Understanding the Common Things That Go Wrong & That Lead to Skin Issues (2–3 PM) Always wonder why these skin conditions occur and reoccur? Does technique play a factor? Could I have caused that issue? When the client or veterinary accused me of causing the issue, is that true? The Science to Follow in Treating Skin Issues (3–4 PM) Learn methods, techniques and types of products to fix the skin problems when they occur. Learn principles that will lead to success when treating skin issues, how to grow hair back on those shaved down dogs, and why steroids and antibiotics and the typical therapies for skin don’t always work.

This program is four hours long and included in the Do-It-All admission or can be purchased separately. See Schedule and Registration for starting times and fees. Program includes Trade show on Saturday & Sunday. NEW ENGLAND GROOMING SHOW 2019 PROGRAM

THURSDAY SEMINARS

DOGGIE EMOJI with Olga Zabelinskaya

Olga will demonstrate her secret tips and tricks to styling different breeds' doll faces. She will explain symmetry, balance, and proportions. This program is four hours long and included in the Do-It-All admission or can be purchased separately. See Schedule and Registration for starting times and fees. Program includes Trade show on Saturday & Sunday.

THURSDAY EVENING

with Jill Pipino As a pet care professional, you want to be equipped with the skills to handle medical emergencies that arise while a pet is in your care. Whether a pet becomes ill, injured, or needs help in a disaster, this course will teach you how to respond. In this twoâ&#x20AC;&#x201C;hour interactive course, you will learn emergency care, how to stock a first aid kit,

perform CPR, respond to breathing and heart emergencies (including choking), and disaster procedures, with some of these exercises being demonstrated on a live dog. This unique course is customized for pet care professionals and you will learn how to respond to emergencies specific to your industry. Upon completion of this course, you will receive a frameable certificate stating that you are certified in dog and cat First Aid & CPR.

GROOMING AROUND THE

WORLD

with Victor Rosado

Learn the universe of grooming from the eyes and hands of a world traveling master groomer! Victor will also share the trends, the actual evolution and the adventures. This seminar features live demos. Evening seminars run simultaneously and are each two hours long. They are included in the Do-It-All admission or can be purchased separately. See Schedule and Registration for starting times and fees. Program includes Trade show on Sat. and Sun.

NEW ENGLAND GROOMING SHOW 2019 PROGRAM

FRIDAY SEMINARS

MIXED BREED SERIES

MIX IT UP! with Mackensie Murphy

(9-10 AM)

2 comb body, 0 comb legs, round head, trim ears and repeat! Who’s getting tired of doing the same old pet trims all day, every day? In this live demo seminar, Mackensie will share with you her tricks and techniques to spice up your everyday grooms.

LOW MAINTENANCE MIXED BREED GROOMING with Sue Zecco

(2-3 PM)

EVERYDAY

PUPPY CUT with Anne Francis

(11-12 PM)

Every day, the same haircuts over and over again can be your first cause of the dreaded burn out! Anne Francis, with all her experience of grooming, will show you the tricks she’s picked up along the way to jazz up her regular pet trims. Make your work stand out from your competition!

We see so many varieties of mixed breeds in our profession. Be creative! Sue will discuss everything from your good ‘ol teddy trim to making your dogs look like breeds they’re not. Give your client’s special pet a unique look. Keeping balance, and remember, low maintenance is the key to happy clients.

“Short beudt,” not sh&avOTHER THINGS

OWNERS SAY

with Helen Schaefer (4-5 PM)

Until we learn telepathy, learning to verbally communicate with the owner at the end of the leash is paramount to creating raving fans and repeat and word of mouth business. In this seminar, Helen will go over common things she hears at the salon day after day from new clients, the basic check-in procedure you should follow with every new dog, and the follow-up questions she asks the owner to ensure the first impression is always a positive one. Make that new client into your biggest fan!

These programs are one hour long and included in the Do-It-All admission or can be purchased separately. See Schedule and Registration for starting times and fees. Program includes Trade show on Saturday & Sunday. NEW ENGLAND GROOMING SHOW 2019 PROGRAM

FRIDAY SEMINARS

STRONG MIND,

STRONG BUSINESS with Joey Villani

Successful business starts with a certain attitude and mind set, without this no one person or business can be completely successful. Joey Villani, for over a decade, has studied some of the top business minds in the world and has applied these winning techniques to not only the pet industry, but also to help build the events and tours of the likes of Justin Timberlake, U2, Madonna and over 100 other major artists around the world. See how this can help you. Your Beliefs Become Your Reality (9–10 AM) How does anyone expect to change things like, life events, habits and more? If you do not believe that you can change your direction at any given time, you probably feel lost. Everyone may agree that our mindset means a lot, but how do we get there and achieve our dream? In this hour, Joey is going to teach you how to reset your mind and help put you on the path to your winning ways. How Hungry Are You? (11–12 PM) After an event we get pumped up and want to apply everything; the New Year’s resolution syndrome. We start strong and sometimes can’t make the finish line. This hour will give you tips and exercises to keep you pumped and strong to not only finish, but to win.

Attitude is Everything (2–3 PM) OK, this is a specialty of Joey’s. How do you go into a room and capture an audience (this could be your clients) and let them know you are the top dog here? It does not matter if you are unsure of yourself or shy. This hour will change you. The Mind of a Winner (4–5 PM) Sometimes we get to where we are going and then lose focus because we cannot keep the drive. How do you continue to move forward? This hour is going to give you winning tips to keep it fresh, driven and unstoppable. This program is four hours long and included in the Do-It-All admission or can be purchased separately. See Schedule and Registration for starting times and fees. Program includes Trade show on Saturday & Sunday.

Mobile pet grooming is the fastest growing segment in the pet industry. Curious what it’s like going mobile? This workshop will discuss the many components of running a successful mobile grooming business. Some areas covered will include choosing what mobile works best for you, mobile van maintenance, scheduling & routing for efficiency and profitability, marketing & software applications, environment inside & out, and client relations. This workshop will give you the knowledge and tools to not only decide if mobile is for you, but to learn tips and tricks to having a successful mobile pet grooming business. This program is four hours long & is included in the Do-It-All admission or can be purchased separately. See Schedule & Registration for starting times & fees. Program includes Trade show on Sat. & Sun.

NEW ENGLAND GROOMING SHOW 2019 PROGRAM

FRIDAY EVENING

Art THE

CERTIFICATE CLASS With Corina Stammworthy

Learn how to clean like a microbiologist! Corina will teach you sanitation techniques used in the laboratory that she has incorporated into her regular salon practices. This class will cover how to disinfect everything in your salon using both chemical and mechanical methods, as well as an overview of the common pathogens that cause problems in the industry. A certificate will be mailed after completion of this twoâ&#x20AC;&#x201C; hour course.

OF DOG GROOMING:

MAKE THE RIGHT DECISIONS

FOR EVERY DOG with Laverne Campbell

In this workshop, pet groomers will learn how to determine the proper techniques to groom a dog based on the anatomy of the dog, make decisions with clients, and save time when grooming.

Evening seminars run simultaneously and are each two hours long. They are included in the Do-It-All admission or can be purchased separately. See Schedule and Registration for starting times and fees. Program includes Trade show on Sat. and Sun.

SATURDAY SEMINARS

The Fourteen Coat Types & How to Correctly Groom Them – Jennifer Bishop–Jenkins

simple or broad lines, to adding a

importantly you’ll learn the science–

bouquet of flowers. Let your imagination

the best results with less inventory,

official list of dog coat types for the

Supercharge Your Grooming Pet Business 101: How to – Victor Rosado Grow, Sustain & Plan Your In this seminar you will find out how Next Steps

While there has never been an

grooming industry, maybe there ought

to be! Individual dogs vary even within breeds, so knowing what tools and

techniques are appropriate to the coat type presented to you for grooming is essential. Jennifer has identified and compiled fourteen distinct coat types that require specific and separate

grooming strategies and equipment.

Each one has “Do’s and Don’ts” based on the actual scientific, genetic, and

physical structure of the hair or fur of

that type dog. Learn how to groom each coat type based on the best practices

for those breeds. All coat types fall into two general genetic categories – Hair and Fur. You will be able to separate

the “matting” from the “shedding”, and

even learn to deal with those dogs that have both! After this seminar, you will be able to set yourself apart as the

groomer in your area that is an expert

on differing canine coat types and their proper care.

Let’s Airbrush! No Talent Needed! – Milena Kon

Want to do something extraordinary

and out of this world for your clients? Want to try something excitingly new

and colorful, and out of the box? Milena will help you gain confidence and

mastery over the airbrush, a complex tool with numerous ways of use.

Learn the importance of choosing the right equipment for each design and an understanding on how to create

single perfect rose or airbrush an entire go wild, and let’s airbrush!

to make the best out of your grooming by adding up extras that will make

your cash drawer smile. These are the financial aspects that can maximize your everyday grooming.

based facts and references for getting less effort and less expense!

– Melissa Mitchner

This workshop will review how to

successfully maintain and expand in

the pet care industry. Melissa will cover reviewing policies and procedures,

Super Styling the Cocker – Sue Zecco

marketing, business planning, and next level growth development for small business owners.

Are you having a tough time

keeping your Cockers mat–free? Do you know where to set your lines?

The Pet German Trim

Learn cocker pet trims that follow

– Julie Pantages

variations that make life easier for

become more and more popular in

tips on quick pet trims for this popular

more mats and water bowl dunking, to

techniques. You won’t want to miss this

clip is very modern and much less "Fi

correct breed profiles as well as

This European style has recently

you and the owner. Sue will give you

the states. From short ears with no

breed and will also review a few carding

losing the pompom tail, the German

fun, informative demonstration.

Fi". This seminar will show you how to

Streamline Your Grooming Process with Less Liquids

version of the clip and how to sell it to

– Dave Campanella

Let’s be frank. Your business runs

on shampoo, and “Tub Time” is the

most critical phase of the grooming

process. There are so many brands,

add flare and pizzazz to a tighter pet your clients.

The Care & Feeding of Your Business Finances – Jeri Ann Cook

Figuring out how to manage your

products and smells…Where do you

financial books can be frustrating,

can definitely make or break your

this presentation, Jeri Ann Cook will

start? The liquid products you choose success. Learn what key ingredients to look for, understand pH, bust the myths behind dilution rates,

conditioners, whiteners, deodorizers, facial washes and more. Most

daunting, or just downright scary. In

explain the ins and outs of managing the finances of your pet business by comparing the various aspects with raising pets. This isn’t your usual Bookkeeping 101 seminar!

NEW ENGLAND GROOMING SHOW 2019 PROGRAM

SATURDAY SEMINARS Asian Style Trims for the Everyday Groomer – Joshua Morales

In this seminar, Joshua will show you

how to make the Asian style practical and prosperous for your business.

Behavior Change Strategies for the Grooming Table

another? How much of this is done during grooming? All of this will be covered in this information–packed seminar!

Barkleigh's Marketing Tips Revealed! – Evan Gummo

A strategic social media presence

Occupational Hazards – Cheryl Purcell

Is getting bit part of the job? It

shouldn’t be. As pet groomers, we do

what we do because we love animals. But this love of pets also puts us in

harm’s way on a daily basis. We need

for modern businesses cannot be

to learn the hazards of our profession

down with Barkleigh’s Social Media

the job on ourselves. Cheryl will

how to help dogs learn to behave

is so crucial. You’ll walk away with tools

hazards, how to identify them, and

understanding behavior help us? How

social platforms using current trends,

prevent them.

understated! In this one–hour sit–

and how to minimize the effects of

Coordinator, learn why marketing online

go over some of the most common

for the grooming process. How does

to improve your advertising through

most importantly, how to minimize or

can we prevent one behavior and build

keywords and eye–catching imagery.

– Chrissy Neumyer Smith

In this seminar, Chrissy will cover

h3 t o o

NEW ENGLAND GROOMING SHOW 2019 PROGRAM

SUNDAY SEMINARS Charging Your Worth Without Getting into Actual Numbers – Sarah Drouin

What do you charge for, and what DON’T you charge for? Are you only charging a quarter more for larger dogs than small? Is your six–week client paying as much as your twelve–week client? What is your worth?! Let’s get into it! This will be an open discussion with the speaker.

Introduction to the Finer Race: The Feline Face – Blake Hernandez

In this fun filled Cat–centric hour, you will learn some great starter services for cat clients to get your foot in the door with Feline Grooming. We will go over everything from how to check–in cats, how to set you and your salon up for success with cat appointments, and what tools are a must when working in the specialized field. To top it all off, Blake will demonstrate how to naturally groom a cat’s face so that your “bath cats” leave looking fiercer than ever before. This is key to separate your service from every other service around!

It’s A Snap! Snap–On Combs To Simplify Your Everyday Grooms – Mackensie Murphy Top competitor and Groom Team USA member Mackensie has spent her entire career in a salon doing your everyday pet trims. Over the years she has figured out how to cut down time by using snap–on combs. She will show you all the tricks she’s picked up along the way to make your everyday grooming easier and quicker with snap–on combs.

Establishing Your Identity – Joshua Morales

Do you spend your days cleaning

up dirty, matted dogs? Have easy maintenance trims become a way of life in your salon? Would you like to see more customers with dogs in great shape— wanting breed profile trims? Salons thrive on servicing a broad spectrum of clients —but when the scales are lopsided it may be time to evaluate your customers’ perception of you. Are you viewed as a shop that only does easy maintenance and shave–down trims—or are you identified as styling only show dogs? In other words, do your clients view you as a specialty or full–service business? In this thought–provoking seminar, Josh will discuss how to “establish an identity” that attracts the type of clientele you desire.

Bringing Everything but the Kitchen Sink: House–Call Grooming – Laura Hearn

Shear Balance – Krystal Purcell

– Joey Villani

GroomTeam USA member Krystal Purcell gives you the basic lowdown on all things shear! she’ll show you the importance of thumb and finger guards, explain the differences between thinners, blenders, and chunkers, and tells you how you can improve your scissor technique just by holding your shears differently.

Make It 3D – Philip Schafmayer

On the subject of “house–call” grooming, (grooming pets inside the client’s home) Laura will discuss basic equipment needed, as well as the ways to keep and maintain clients. Topics will include the “30 second elevator pitch”, pre–screening questions to ask to be sure you are the right fit for your potential clients, a way to build your own recirculating bathing system, marketing/advertising, pricing, routing and zoning.

Running Your Business to Its Maximum Potential

We all go through the same things in business when we’re having a hard time figuring out what we should be charging, dealing with difficult clients and figuring out how to move forward. If you are struggling with this, then this is the seminar for you. Figure out what you should be charging, how to streamline your day–to–day operation, and be confident that you are doing everything to its maximum potential.

This seminar is all about how to trim for more than just a 2D profile on a dog. It will cover how to find the different angles within each trim to really give the best result possible as well as how to correctively groom using angles within a trim to “add leg” to shorter legged dogs and neck to dogs that are too “stuffy”.

Scissors Down – Nadia Bongelli

Clippers are amazing tools and can be used to our advantage in a busy high– volume shop. There are so many tricks to use with your clippers that will give your clients the appearance of a scissored finish, without the extra time involved. Do not sacrifice quality when using your most trusty tool and learn to embrace your clippers!

NEW ENGLAND GROOMING SHOW 2019 PROGRAM

SPEAKERS & JUDGES

JESSICA ADORNO

JENNIFER BISHOPJENKINS

NADIA BONGELLI

DAVE CAMPANELLA

LAVERNE CAMPBELL

JERI ANN COOK

SARAH DROUIN

DR. CLIFF FAVER

ANNE FRANCIS

EVAN GUMMO

LAURA HEARN

BLAKE HERNANDEZ

MILENA KON

MELISSA MITCHNER

JOSHUA MORALES

MACKENSIE MURPHY

JILL PIPINO

CHERYL PURCELL

KRYSTAL PURCELL

SUSAN SHOLAR

CORINA STAMMWORTHY

NEW ENGLAND GROOMING SHOW 2019 PROGRAM

CHRISSY NEUMYER JULIE PANTAGES SMITH

VICTOR ROSADO HELEN SCHAEFER

JOEY VILLANI

OLGA ZABELINSKAYA

PHILIP SCHAFMAYER

SUE ZECCO 11

SCHEDULE THURSDAY 11 AM

REGISTRATION OPENS

THURSDAY EVENING

12-4 PM

Hair & Skin Certificate Program — Dr. Cliff Faver

AKC S.A.F.E. Grooming Certification Program — Susan Sholar

6-8 PM Barkleigh Pet Professional First Aid/CPR Certification — Jill Pipino

Doggie Emoji — Olga Zabelinskaya

Grooming Around the World — Victor Rosado

FRIDAY 8 AM

REGISTRATION OPENS

11-12 PM 2-3 PM 4-5 PM 6 PM

DAY LONG SEMINARS – PART 2 DAY LONG SEMINARS – PART 3 DAY LONG SEMINARS – PART 4 TRADE SHOW CLOSES

9-10 AM

DAY LONG SEMINARS – PART 1 With Trade Show Breaks

Mixed Breed Series — Mackensie Murphy, Anne Francis, Sue Zecco, Helen Schaefer

Mobile Grooming 411 — Jessica Adorno

Strong Mind, Strong Business — Joey Villani

6-8 PM

10 AM

TRADE SHOW OPENS

Salon Sanitation Certificate Class — Corina Stammworthy

FRIDAY EVENING The Art of Dog Grooming: Make the Right Decisions for Every Dog — Laverne Campbell

SATURDAY 8 AM

REGISTRATION OPENS

9-10 AM

SESSION 1

Let’s Airbrush! No Talent Needed! — Milena Kon

Supercharge Your Grooming — Victor Rosado

Super Styling the Cocker — Sue Zecco

10 AM

TRADE SHOW OPENS

11-12 PM

SESSION 2

2-3 PM SESSION 3 The Care & Feeding of Your Business Finances — Jeri Ann Cook Asian Style Trims for the Every Day Groomer — Joshua Morales

Streamline Your Grooming Process With Less Liquids— Dave Campanella

Behavior Change Strategies for the Grooming Table — Chrissy Neumyer Smith

4-5 PM

SESSION 4

The Fourteen Coat Types & How to Correctly Groom Them — Jennifer Bishop-Jenkins

Barkleigh’s Marketing Tips Revealed! — Evan Gummo

Pet Business 101: How to Grow, Sustain & Plan Your Next Steps — Melissa Mitchner

The Pet German Trim — Julie Pantages

Occupational Hazards — Cheryl Purcell

6 PM

TRADE SHOW CLOSES

SUNDAY 8 AM

REGISTRATION OPENS

9-10 AM

SESSION 5

“Dirty” Little Secrets: Basic Tips & Tricks for Everyday Bathing — Ashley Pacini

Charging Your Worth Without Getting Into Actual Numbers — Sarah Drouin

Make It 3D — Philip Schafmayer

2-3 PM

SESSION 7

Introduction to the Finer Race, the Feline Face — Blake Hernandez

It’s a Snap! Snap–On Combs to Simplify Your Everyday Grooms — Mackensie Murphy

10 AM

TRADE SHOW OPENS

11-12 PM

SESSION 6 Establishing Your Identity — Joshua Morales

Scissors Down — Nadia Bongelli

Bringing Everything But The Kitchen Sink: House–Call Grooming — Laura Hearn

Running Your Business to Its Maximum Potential — Joey Villani

5 PM

TRADE SHOW CLOSES

NEW ENGLAND GROOMING SHOW 2019 PROGRAM

CONTESTS Thursday

THANK YOU

Friday Morning