PB&D Expo West 2022 Program Guide

Pet Boarding & Daycare Expo West 2022

LOCATION Marriott Los Angeles Burbank Airport 2500 North Hollywood Way Burbank, CA 91505 RESERVATIONS: 800-736-9712 CUT OFF DATE: 4/4/2022 ROOM RATE: $185

TRADE SHOW WEDNESDAY & THURSDAY

TRADE SHOW HOURS: WED & THURS: 10AM - 4PM

One of the most exciting parts of the week is your chance to visit booths from all over the nation.

Many will be offering fantastic bargains, show specials, and discount pricing. Get ready to stock up! See state-of-the-art equipment. Talk to movers and shakers in the industry. Bring your staff and let them have a learning experience!

For a complete list of exhibiting companies, go to PetBoardingExpoWest.com

MEET & GREET MONDAY NIGHT 8-10PM Come join your pet care peers for the opening night meet & greet, immediately following the Keynote Address. Free to all attendees!

SPONSORED BY

HAPPY HOUR TUESDAY NIGHT 5PM Live Oak Bank welcomes you to join them for Happy Hour following the last seminar on Tuesday evening.

Make your way to the lobby for cocktails and mingling at 5 pm. See you there!

SPONSORED BY

Pet Boarding & Daycare Expo West 2022

KEYNOTE

JULIE TURNER BOARDING AND DAYCARE EVOLUTION: INDUSTRY INSIGHTS & INNOVATION

The pet industry is poised for tremendous growth. To capitalize on this potential, we need to innovate to meet the changing needs and expectations of pet parents.

Join Julie Turner, President of Camp Bow Wow, as she discusses industry trends, best practices, and insights from their experience growing a successful model into a nationwide franchise. During this interactive keynote, Julie will engage attendees on the common issues, challenges, and learnings that will impact all of us as the industry continues to evolve.

THANK YOU, SPONSORS!

and daycare magazine

Pet Boarding & Daycare Expo West 2022

MONDAY Handler Bootcamp: Be Better for our Canines

with Lora Bacharach This behavior-based workshop is geared towards handling skills with a focus on behavior, how a dog learns, proper play styles, ways to play, how dogs handle stress, social interactions, and how to read/handle the dogs attending your programs.

During this four-hour workshop, you will learn about yourself as a handler in your facility and how the dogs attending the programs interpret you. Get ready to have some “aha” moments and dig into who you are. This is a very interactive workshop that gets you out of your chair

and moving around the room to think more like a canine and less like a human.

We will cover the science behind play styles, ways to keep both employees and canines safe during play sessions, and achieve a better understanding of how our clients learn. Come jump into you as a handler and how you relate to the dogs you surround yourself with each day and learn how to be the best you can be for them. This interactive workshop will have you walking away with a refreshed outlook to go back to your facility with and apply right away.

pet busines success let our experience take your business higher

AFFORDABLE

COACHING PACKAGES

TA K E YOUR

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R E V E N U E • E M P L OY E E S • V I S I O N Pet Boarding & Daycare Expo West 2022

YOURPETBUSINESS.COM

TUESDAY Work Less, Vacation More with Marti Michalis

It can be stressful to run a pet care business without the ability to leave or take time off because nobody else can do your job. In this seminar, you will learn how to hire and develop a staff that will manage the daily duties for you! We will cover implementing Standard Operating Procedures that staff can follow in your absence as well as how to organize systems with checks and balances. In addition, you’ ll learn how to look for at least one or two employees that you can develop to be your “mini me,” break down how you are spending the majority of your time and start to delegate, and set up technology for efficiency while you are offsite.

Let’s get you working on your business and not in your business!

Class is in Session: Creating a Dog School Program with Eve Molzhon

Dog school is a great way to add revenue through a new program for dogs that may not necessarily be daycare appropriate. You're not a dog trainer? No worries! You already have most of the knowledge by owning and operating a dog daycare and your staff are knowledgeable as dog handlers. You can add a dog school program if you have an open suite for the dog to hang out, a slip lead, and treats. Creating a program at a higher price point brings you more revenue and is a great way to promote your rock-star employees! The seminar will provide all the info you need to create and run a successful, profitable dog school program.

Leveraging Technology to Drive Profits with Garret Tadlock

Business owners don't want to work for free, but very few are able to analyze their profits or understand how to improve their bottom line. Pet care businesses have a few different profitability levers, and in this twohour seminar, we are going to review how technology can improve your business profits through analysis, process, and automation, as well as automate customer retention and optimize labor to improve conversion with your key performance metrics.

Pet Boarding & Daycare Expo West 2022

TUESDAY Building Your Dream:

Finance, Design & Construction Unleashed! with Jeff Adney, Claire Cronin, Timothy Parsons & Brandy Keck In this jam-packed four-hour presentation, you will hear from leading industry experts on how to properly select, design, and build the pet care facility of your dreams! Some of the topics covered will include securing a site, building a budget for your project, leasehold property vs. purchasing property, SBA vs. conventional lending (structuring a loan to finance your facility), current design trends, contractor selection, industry standards, equipment options, flooring options, and how to Integrate it all to create the ideal pet care facility. If you're thinking of opening a facility of your own, this is one not to miss!

PPBC Pet First Aid Certification with Genéte Bowen

Animals cannot speak to us, so we need to be able to recognize the signs of a medical emergency. Knowing what is normal for an animal will help you understand when something is wrong. First aid assists in both minor and major emergencies, but knowing when issues are time sensitive is vital in the pet care industry because it can sometimes mean the difference between the life or death of a pet.

This four-hour course will cover how to setup a pet first aid kit, the importance of healthy pet checks, as well as different types of first aid scenarios and demonstrations of triage that could save an animal's life until you reach a vet clinic. Topics included are behavior-specific signals, proper handling/moving techniques, and how to check vital signs. In addition, you will be instructed on how to address bleeding wounds, shock, heatstroke, choking, bloat, and much more. CPR with a demonstration will also be included.

A certificate stating you are certified in Pet First Aid by Professional Pet Boarding Certification (PPBC) will be mailed to you following the completion of this course.

Secrets of a Top Dog:

Boost Bookings with Brand Strategy with Kati Keyes Dog owners have seemingly endless options when it comes to pet care. You know that your customers are looking for a place where they can trust their pets will be well cared for, but how do you convince them that your facility is the top choice?

By leveraging your unique brand story, you can create a business that attracts loyal customers who keep coming back. In this four-hour course, we’ll dig deep into brand theory. You'll learn what motivates customers to choose you, plus specific methods you can implement right away to level-up your business. You'll walk away with the tools you need to build a brand that leads the pack of pet care providers!

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Pet Boarding & Daycare Expo West 2022

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WEDNESDAY Be Prepared! Animal Law & Disaster Response with Genéte Bowen As pet care professionals, we should all know the laws that protect animals during disasters, as well as the correct response. In addition, pet-based businesses need to plan ahead for the pets in their care just as they would for themselves and their staff. Mitigation is the key to reduce impact and lessen hazards through proactive measures. This seminar will cover Federal & State Animal Disaster Laws, what you should have in a pet-specific disaster kit, and how to prepare your business in case an emergency strikes.

How and Why To Pay Employees $15-$20+/hour (and Stay Profitable) with Laura Laaman Wages are rising at a feverish pace. And pet care relies on staff. Almost all employees are expecting higher and higher wages, as well as better benefits. And of course business owners deserve a strong return on their financial and emotional investment. Can all of this happen? Yes! Attend this seminar to learn how to not just survive but THRIVE in this crazy, unprecedented environment.

Are You Ready For Expansion? with Marti Michalis Are you thinking about expanding to multiple locations? First you should know all the pros and cons before you start an expansion. It usually takes longer than you think and costs more than expected. Do you want more revenue, market share, and higher profits, or are you out of space at your current location? Once you have an outline of everything to consider, you can make a better business plan and execute based on all the criteria to make an expansion successful for you. This seminar will cover all of that, and more!

Pet Boarding & Daycare Expo West 2022

WEDNESDAY Puppies! The Lost Revenue Stream & Lifetime Client with Lora Bacharach

What if I told you how to capture the ideal client that would be with you for a lifetime? A client you can shape, monitor their growth and behavior, and know is a balanced puppy through adulthood. A client, both two- and four-legged, you can build a lasting, trusting relationship with. During this seminar you will learn about one of the most commonly missed revenue streams' puppies! We all overlook them or steer away from this area in our industry for various reasons. But let's look at some of the key points as to why we shouldn't be overlooking them and how we can support them as a lifetime client.

Above Board: Learning Valuable Pearls of Medical Boarding

Attract and Retain Talent with Staff Training and Education

with Dr. Courtney Campbell

In any pet business, working with the pets themselves is usually the easiest part of the job. The hardest part, especially when dealing with both a pandemic and a labor shortage, is effectively attracting and retaining staff to help your business deliver quality customer service and uphold high pet care safety standards. Join Jamie as she workshops scenarios that will enable you to find and keep the people you need to deliver great customer service and topnotch pet care. Participants will gain a basic understanding of the current pet care landscape; will be able to workshop various scenarios as a framework for analyzing their own customer service, handling protocols, and staff training needs; and will get actionable advice for attracting and retaining staff.

Many families are increasingly relying on the medical expertise of the professionals at pet boarding facilities to help their pet's healing process. Indeed, the care pets receive during their medical boarding stay may be the difference between a successful treatment outcome and devastating complications. Whether it is understanding the potential side effects of medications, exercise restriction post surgery, or medication administration, this medical boarding knowledge will be crucial to an animal's overall recovery.

with Jamie Damato Migdal

Pet Boarding & Daycare Expo West 2022

WEDNESDAY Is Your Brand Protected?

Intellectual Property Law for Your Pet Care Business with Shahrina Ankhi-Krol

In this presentation, Rising Star Super Lawyer Shahrina Ankhi-Krol will explain how Intellectual Property Law (mainly, trademark and copyright) plays a crucial role in protecting pet boarding and daycare brands. Attendees will learn the basics of trademark and copyright laws; how the laws can be utilized to protect their business name, logo, and slogan to prevent brand identity theft by competitors; and how to protect their brands on social media. Real world examples of Intellectual Property Law infringement will be presented, as well as practical tips on minimizing chances of brand identity theft. Attendees will also receive bonus tips on engaging independent contractors for their businesses without jeopardizing their brands' identity.

Strategies for Successful Growth with Ashlee Moore & Schwanda Flowers

This program will provide an overview of current pet care business benchmarks and where the industry projects growth in the coming years. Attendees will learn valuable keys to successful ownership and strategies for successful expansions and acquisitions. This program will highlight expansion do's and don'ts, tips on writing a business plan, and provide real examples of determining the value of a business and what the process of financing your dream really looks like. Join us for an exciting program to learn more about your path to success!

Tough Calls: Handling Pet Health Concerns with Jennifer Wolf-Pierson

Join Jennifer for an interactive case study of three real-life “tough calls” where she will navigate through branching scenarios for each case and follow up with the tried-and-true system that was used for each scenario. Through these experiences, Jennifer and her team have created methods for effectively communicating pet health concerns ranging from stress-related appetites and eliminations to the death of an in-facility pet. During this session, attendees will gain the tools needed to plan for these events instead of reacting “in the moment” when they occur. Learning objectives include; document and track key health indicators, create systems to identify and initiate action, and convert potentially negative scenarios into positive interactions.

Pet Boarding & Daycare Expo West 2022

THURSDAY Adventure Is Out There!

Enrich Your Furry Clients & Increase Your Staff Morale with Lora Bacharach Bring your daycare environment to the next level! During this interactive workshop, you will learn how to bring your daycare clients, both two- and fourlegged, as well as your employees to a new level of enrichment and engagement. Through just a few shifts, you will see a glow in your participants' behavior, a calmness throughout playgroups and handling of pups, a healthier mental stimulation, and better relationships with the companions that attend each visit. We will work through various activities to include in your day-to-day schedule with your clients, and tools to create an adventure for your employees and your clients!

Sales Is Not a Dirty Word! Simple, Proven Techniques to Double Your Lead Conversions with William Rilenge Converting leads and inquiries is an essential part of growing your business, both online and in person. This seminar will give you practical, proven, and genuine sales techniques that you can easily incorporate into all your prospective client interactions. No gimmicks or sleazy sales tactics, but tools and techniques to eliminate lost leads, turn a "no" into a "yes," and convert more prospects within the first interaction. If you are getting calls, messages, and emails, but not seeing those convert to sales or bookings, this course covers it all. Learn to defend your rates, ask the right questions, implement an online conversion funnel, and more!

Cleaning Protocols Designed for Pet Boarding & Daycare with Mel Forbes The goal of this class is to share simplified sanitation practices designed for every type of boarding or daycare facility. Mel will discuss how to pick the right products for cleaning/disinfecting, odor control, laundry, indoor & outdoor turf, bowl washing and drain maintenance.

This class will also take an important look at OSHA Compliance and the best tools to create a safe, healthy environment for the staff and animals in your care. If you are brand new to this industry or you are a seasoned professional, this class has been designed for you.

Keeping Up With the Times: Managing Client Expectations and Team Safety with Jamie Damato Migdal Keeping on top of the new normal and more stringent care guidelines to prevent the spread of communicable diseases is just the foundation of what we need to do to keep the doors open­ -- we also need to look for new opportunities and make the absolute best of them when they arise. Join Jamie as she workshops ways to keep your team employed, your clients safe, and your business viable during these strange and turbulent times. Participants will gain a basic understanding of how PPE plays a role in daily operations for pet care service businesses; will be able to workshop various scenarios as a framework for analyzing their own safety protocols for staff, clients, and pets; and will get actionable advice for managing customer expectations and pandemic planning.

Pet Boarding & Daycare Expo West 2022

THURSDAY How to (Effectively) Market Your Pet Care Business on a Budget with Eve Molzhon

Click! Developing Rewards-Based Pay for Your Operations Team with Jennifer Wolf-Pierson

People say, "Throw out discounts!

That'll bring in clients." But do you really want to discount your services? There's a proper way to do discounts where everybody feels they're in a win-win situation and it doesn't cut into your profit margin. Facebook ads, TikTok, Instagram reels--where do you start and how much do you put into it? Don't have a budget for marketing but know that you need one? These are all the questions that run through your mind as a business owner. We will cover where to start and how to cost-effectively get you there!

Join Jennifer for an interactive session on building performance-based pay structures for your team. Together you will identify measurable expectations that either save or make your company money, analyze and assign monetary rewards for these items, and finally, set up an easy-to-use tracking system for inspection. Attendees will gain tools to help increase employee engagement, decrease expenses, and delegate responsibilities throughout the team.

Honor Your Companion, Build Your Journey with Lora Bacharach During this one-hour seminar, you will learn how to be your best self for our canine companions. By having the understanding of who a dog is as an individual, we can find the answers to why they display certain behaviors. A hound will find fulfillment through their nose, where an Australian Shepherd will find fulfillment in a game of treibball.

How can we as handlers, caretakers, and leaders of the industry be the best for our companions? It's simple; honor who they are as a whole, while mastering some of the basics.

Don't Let the Media Define You: Critical Steps to Manage a PR Crisis with William Rilenge What do you do when the unthinkable happens? When a pet in your care is lost, stolen, injured, or worse?

No business, no matter how large or well-established, is invulnerable to a public relations crisis. Because the pet industry is one based solely on emotion, pet lovers (and the media) can be especially vocal and viciously stoke negative publicity. You, your business, its employees, and even your family may be targeted. An ever-present threat to your business's reputation and social standing, there are many rights and many wrongs when it comes to managing a PR crisis. Attend this session to learn proven actions you should take when faced with such a crisis: what to say and how to say it when facing media scrutiny, releasing a statement, responding to social media, and protecting your reputation.

Pet Boarding & Daycare Expo West 2022

SPEAKERS

Shahrina Ankhi-Krol

Lora Bacharach

' Genete Bowen

Claire Cronin

Jamie Damato Migdal

Schwanda Flowers

Mel Forbes

Brandy Keck

Kati Keyes

Laura Laaman

Marti Machalis

Eve Molzhon

Ashlee Moore

Timothy Parsons

Jeff Adney

Courtney Campbell,

DVM

William Rilenge

Garret Tadlock

Jennifer Wolf-Pierson

Pet Boarding & Daycare Expo West 2022

SCHEDULE MONDAY 11AM 1-5PM 6:30-8PM 8-10PM

REGISTRATION OPENS Handler Bootcamp: Be Better for Our Canines Lora Bacharach Keynote: Boarding & Daycare Evolution Julie Turner FIRST FINANCIAL BANK MEET & GREET

TUESDAY

8AM REGISTRATION OPENS 9-11AM Work Less, Vacation More Marti Michalis Class is in Session: Creating a Dog School Program Eve Molzhon Leveraging Technology to Drive Profits Garret Tadlock 11:30AM-1PM ROUND TABLE DISCUSSION LUNCHEON 1-5PM Building Your Dream:Finance, Design & Construction Unleashed!

Jeff Adney, Claire Cronin & Co. PPBC Pet First Aid Certification Genéte Bowen Secrets of a Top Dog: Boost Bookings With Brand Strategy Kati Keyes 5PM LIVE OAK HAPPY HOUR

WEDNESDAY

8AM REGISTRATION OPENS 9-10AM Are You Ready For Expansion? Marti Michalis Be Prepared! Animal Law & Disaster Response Genéte Bowen How and Why to Pay Employees $15-20+/hr (and Stay Profitable) Laura Laaman 10AM TRADE SHOW OPENS 12-1:30PM ROUND TABLE DISCUSSION LUNCHEON 2-3PM Puppies! The Lost Revenue Stream & Lifetime Client Lora Bacharach Above Board: Learning Valuable Pearls of Medical Boarding

Dr. Courtney Campbell Strategies for Successful Growth Ashlee Moore & Schwanda Flowers 4PM TRADE SHOW CLOSES 4-6PM Is Your Brand Protected? Intellectual Property Law for Your Pet Care Business Shahrina Ankhi-Krol Tough Calls: Handling Pet Health Concerns Jennifer Wolf-Pierson Attract and Retain Talent with Staff Training & Education Jamie Domato Migdal

THURSDAY

8AM REGISTRATION OPENS 9-10AM Adventure is Out There! Enrich Your Furry Clients & Increase Staff Morale Lora Bacharach Cleaning Protocols Designed for Pet Boarding & Daycare Mel Forbes Sales is Not a Dirty Word! Simple, Proven Techniques to Double Your Lead Conversations William Rilenge 10AM TRADE SHOW OPENS 11AM-12PM Click! Developing Rewards-Based Pay for Your Operations Team Jennifer Wolf-Pierson Keeping Up With The Times: Managing Client Expectations & Staff Safety

Jamie Domato Migdal How to (Effectively) Market Your Pet Care Business on a Budget Eve Molzhon 12-1:30PM ROUND TABLE DISCUSSION LUNCHEON 2-3PM Don’t Let the Media Define You: Critical Steps to Manage a PR Crisis William Rilenge Honor Your Companion, Build Your Journey Lora Bacharach 4PM TRADE SHOW CLOSES Pet Boarding & Daycare Expo West 2022

PET BOARDING & DAYCARE EXPO WEST 2022 REGISTRATION One INDIVIDUAL registering per form, please

Check One:

Name (Print Clearly): _____________________________________________ Business: _______________________________________________________ Address: _________________________________________________________ City/State/Zip: __________________________________________________ Email (Print): ____________________________________________________ Phone: (____________) ___________________________________________ Cell Phone: (____________) _______________________________________

Packages You may go in and out of educational sessions with any package. Some sessions overlap.

1 p Do It All Deluxe – $489

Keynote, education (Mon-Thurs), both luncheons & two-day trade show.

2 p Do It All – $389

Keynote, education (Mon-Thurs), & two-day trade show.

3 p Gold – $399

Keynote, education (Tues-Thurs), both luncheons, & two-day trade show.

4 p Silver – $299

Keynote, education (Tues-Thurs), & two-day trade show.

5 p Basic Deluxe – $269 Keynote, education (Wed-Thurs), both luncheons & two-day trade show.

6 p Basic – $199

Keynote, education (Wed-Thurs), & two-day trade show.

7 p Trade Show Special – $15 Keynote & two-day trade show.

Trade Show – $10 per day ($15 at the door)

p Groomer p Kennel Operator p Retailer p Pet Sitter p Trainer p Vet p Breeder p Owner/Handler p Manufacturer p Online Retailer p Catalog p Pet Owner p Other _____________

A La Carte Monday Events 10 p Handler Bootcamp

$149

Tuesday Events 11 p Work Less, Vacation More 12 p Creating a Dog School Program 13 p Leveraging Technology to Drive Profits 14 p Building Your Dreams!

15 p PPBC Pet First Aid Certification 16 p Boost Booking with Brand Strategy 17 p Tuesday Luncheon

$79 $79 $79 $149 $149 $149 $39

Wednesday Events 18 p Wed. Program Sessions 19 p Wed. One Hour Session (each) 20 p Wed. Two Hour Session 21 p Wed. Luncheon Thursday Events 22 p Thurs. Program Sessions 23 p Thurs. Individual Session (each) 20 p Thurs. Luncheon

$149 # ______ x $49 = $___________ $79 $39 $99 # ______ x $49 = $___________ $39

8 p Wed. 9 p Thurs.

Make Checks Payable to: Barkleigh Productions, Inc. 970 West Trindle Road Mechanicsburg, PA 17055 (717) 691-3388 • FAX (717) 691-3381 Email: info@barkleigh.com PBDW22

#

Programs are 20% higher at the door.

Refund Processing Fee – $30

Total: $ ___________ p Check p MC/Visa/Discover/AE

# ____________________________________________________ Exp. Date ____________________________ Register online at www.PETBOARDINGEXPOWEST.com

Change Service Requested

Barkleigh Productions, Inc. 970 West Trindle Road Mechanicsburg PA 17055 Presorted Standard US Postage PAID Permit #4475 Baltimore, MD