Pet Boarding and Daycare Expo 2015 Program Guide by Barkleigh Productions

PROGRAM GUIDE

PE T B OARDING & DAYCARE E XP O

& PBD

EXPO H E R S H E Y, PA

HERSHEY LODGE & CONVENTION CENTER HERSHEY, PENNSYLVANIA

NOVEMBER

9–12, 2015

WWW.PETBOARDINGEXPO.COM BARKLEIGH PRODUCTIONS 970 W. Trindle Road • Mechanicsburg, PA 17055 (717) 691-3388 • info@barkleigh.com • www.barkleigh.com

TRADE SHOW One of the most exciting parts of the expo is your chance to visit booths from all over the nation. Many will be oﬀering fantastic bargains, show specials, and discount pricing. Bring your checkbook and credit cards... and get ready to stock up! Make this show your buying event of the year! See state-of-the-art equipment! Talk to movers and shakers in the industry. It’s all here! Bring your staﬀ and let them have a great learning experience!

TRADE SHOW HOURS Wednesday and Thursday 10 AM to 4PM

EXHIBITING COMPANIES* Aeolus Pet Alpha Tech Pet Inc. Aqua-Air Total Cleaning System Bark Beads Barkleigh Productions, Inc. BDA Architecture PC/CMP Inc Campbell Pet Company Direct Animal Products Dog Is Good FMD Architects Forever Stainless Steel ForeverLawn/K9 Grass Furlocity GoPet LLC

Governor Insurance Agcy., Inc Health Technology Prof K-9 Resorts Kennel Connection Kennel Pak Insurance Kennelite Kennelsoft Systems Kuranda Dog Beds LGL Animal Care Products, Inc. Mason Company Metalink Corporation Permatek Coatings Pet Exec PetAirapy LLC

PetBizInsurance.com PetBookings.com Petsuites of America Prima Bathing Systems Shor-Line Snyder MFG Co. Spray Master Technologies Stone Mountain Pet Products The Dog Gurus Top Dog Business Boosters Turnkey Inc. Ultra Lift, Inc. X Pain Solutions *Expected to exhibit

For a complete list of exhibiting companies, go to PetBoardingExpo.com

Monday — 8PM -10PM MEET AND GREET

Immediately following the Keynote Address.

PARTY

This is a great way to meet your fellow pet and the vendors that support the Pet Boarding and Daycare Expo. The meet and greet is FREE and open to all Pet Boarding and Daycare Expo attendees. Get ready to have some fun!

COCKTAIL

KEYNOTE SPEAKER: AMBER BURCKHALTER ORGANIC GROWTH Building A Business (Mostly) Debt Free

MONDAY, 6–8 PM In the competitive world of boarding and daycare, how does one start and grow a business without amassing debt? Amber Burckhalter is the Founder and CEO of K-9 Coach, a full service canine experience operating in Atlanta, Georgia. Started in 2001 as a dog training company, K-9 Coach became a full service canine experience 6 years ago and now oﬀers multiple services, employees 33 team members and operates debt free. Come hear this sought after and energetic speaker tell her story and gain insights to how you can grow your business but not your debt. Amber Burckhalter is a renowned expert in canine obedience, behavior modiﬁcation and canine business development. She has spent 20 years

working with all types of dogs and is considered an expert in the field of canine aggression, in addition to being the Head Coach and directing all K-9 Coach training activities Amber currently serves as the Chairman of the Board of Trustees for the Association of Professional Dog Trainers, a Certified Dog Behavioral Consultant with the International Association of Animal Behavior Consultants (IAABC) and a Certified Nosework Instructor. Awarded Small Business of the Year, 40 Under 40 Business Owners to Watch and nominated for National Small Business Person of the Year. Amber has been featured on CNN and Animal Planet as a small business success story and trainer as well as several other national media outlets. She is proud to act as a mentor to other trainers and business owners.

TUESDAY MORNING KENNELS AND FLOORS: GROUNDWORK FOR SUCCESS

BEHAVIOR WELLNESS IS OUR RESPONSIBILITY

The most common complaint in new or refurbished facilities are the floors. Too often they are done poorly or incorrectly. The results from improper specification and/or poor installation can cause a host of problems including cross contamination between runs, kennels that don’t fit together, cracked floors, and poor drainage. This presentation will focus on the most common types of floors used in pet resorts as well as the newer alternatives. They will also discuss the pros and cons of different slope and draining options. And also flooring possibilities and how they can influence cleaning protocol and kennel design. Greg and Jeff will provide “how-to” tips on making certain your flooring contractors do a professional job and don’t leave you with unanswered warranty claims down the road. This two-hour program is included with the Gold and Silver packages. It can also be purchased separately. Program includes trade show on Wednesday and Thursday.

The act and practice of socialization cannot occur without a well written out plan specific to each dog, followed by active facilitation of social behavior and interaction. In this seminar, Teena will define the term behavior wellness as it relates to the dog care industry. Teena will speak about the effects of the common behavior problems such as fear, aggression, and anxiety and how they manifest within the dog as a result of the experiences dogs get by attending daycare. In addition, the seminar will provide attendees with some thought provoking information regarding changes we should consider making to the daycare model with the goals of becoming more of an enrichment center striving for behavior wellness of each dog. This two-hour program is included with the Gold and Silver packages. It can also be purchased separately. Program includes trade show on Wednesday and Thursday.

— Greg Taylor & Jeff Adney

— Teena Patel

TUESDAY MORNING AIRBORNE DISEASES CONTROL IN PET BOARDING FACILITIES — Annette Uda

SIMPLE MEASUREMENTS LEAD TO EPIC RESULTS

Grooming shops, pet boarding, and doggie daycare facilities are subject to outbreaks of airborne infections (such as k-9 cough, influenza, distemper etc.) That can transmit between animals and to or from animals and humans. The control of these diseases depends on both surface cleaning and air cleaning and it is necessary to address both problems to control the spread of diseases. Air cleaning technology is addressed as a complement to surface disinfection for the control of zoonotic pathogens. In this class you will learn which pet pathogens can transmit by the airborne route, which pet pathogens can transmit to humans, which human pathogens can transmit to other animals. This two-hour program is included with the Gold and Silver packages. It can also be purchased separately. Program includes trade show on Wednesday and Thursday.

Are you measuring the success of your business only by your checkbook balance? Want to increase your revenue? Do you know when you need to hire employees and if you can afford to? Is your business running at top efficiency? Al will identify and break down simple methods and measurements to give you a better picture on the health of your business. We will even identify a little known secret on measuring how well each of your competitors are doing compared to your facility! This two-hour program is included with the Gold and Silver packages. It can also be purchased separately. Program includes trade show on Wednesday and Thursday.

— Al Bowman

TUESDAY AFTERNOON STRATEGIC APPROACH TO BUSINESS — Eric Beck

In this four hour program, ERIC will teach you how to take the “strategic approach” to business, which is a systematic method to establish or refine the key policies and procedures required to help facilities and their staff reach full potential.

SESSION 1: PERFORMANCE BASED PAY PT. 1 Paying for “time” is ripping you off and encouraging “regression to the mean” amongst your staff. This session will give you tools and templates for establishing the value of everyone’s work and dramatically increasing accountability.

SESSION 2: PERFORMANCE BASED PAY PT. 2 Implementing a compensation system that drives performance and is cherished by your team sounds like a miracle, but it is possible with the right strategy. This session shows you how to implement, refine, and manage performance based pay.

SESSION 3: DEVELOPING HIGH PERFORMANCE MANAGERS This session will give you tools and templates for developing your managers in the following areas: taking initiative, coaching employees, problem solving, communication and advanced customer service.

SESSION 4: BUILDING A SELF MANAGING FACILITY The key to business mastery is self-management not micro management. This session will give you tools and templates for how to refine your business model towards the self-managing method at all levels to increase revenue, profit, customer loyalty, and develop a facility-wide meticulous work ethic. This four-hour program is included with the Gold and Silver packages. It can also be purchased separately. Program includes trade show on Wednesday and Thursday.

WHO IS TODAY’S COMPANION DOG? — Teena Patel

Understanding “who is today’s companion dog” is critical in our ability to provide these pet dogs with the roles that are most fitting for them to thrive. During this seminar, Teena will speak about the evolution of dogs, and their historic purpose as 4

it relates to their roles today. The information presented in this seminar will provide you with the foundation principles in better understanding the animals we care for and the factors most important in helping us create an environment to enhance and enrich the mental, physical, and emotional well-being of pet dogs. THE TOPICS COVERED IN THIS SEMINAR ARE: • What are we breeding for? • Breed specific and individual temperaments. • Normal vs. Abnormal behavior patterns. • The difference in quality of life between working dogs, free roaming dogs, and companion dogs. • How to select dogs that fit your daycare model. This four-hour program is included with the Gold and Silver packages. It can also be purchased separately. Program includes trade show on Wednesday and Thursday.

MEDICAL BASICS, EMERGENCIES AND SPECIAL NEEDS

— Lisa Aumiller

In this four hour informative medical program, Dr. Aumiller will cover the basic medical information that every pet care provider needs to know, as well as more in depth information that could help you in an emergency situation.

HOUR 1: MEDICAL BASICS All pet care providers should know these medical basics to not only establish what is normal for a pet, but also to quickly recognize the start of a problem.

HOUR 2: PROVIDING MEDICAL CARE IN BOARDING If you are currently boarding or considering boarding pets on medication, post-surgery, or that need injections, this session will discuss the hows and how nots, as well as the legal issues that can arise with medical boarding.

HOUR 3: 911! Learn how to recognize an emergency immediately and how to prevent workplace disasters.

HOUR 4: AGE MATTERS Pediatric and geriatric pets both require special

TUESDAY AFTERNOON considerations while boarding and or grooming. This four-hour program is included with the Gold and Silver packages. It can also be purchased separately. Program includes trade show on Wednesday and Thursday.

KEEPING CLIENTS HAPPY — Susan Briggs & Robin Bennett

The pet service industry is a customer service based industry. Building strong relationships with clients is the key to creating and maintaining a loyal following and maximizing revenue for your business. But how do you keep clients happy when you have to deliver bad news? How do you dismiss a dog from daycare without alienating the client? How do you let a pet parent know when their dog is sick, has an injury, or seems stressed in certain situations? What Weds & Thurs: 12-1:45PM

ROUND TABLE

LUNCH DISCUSSION

should you say when you have to request payment to cover fees for damage to your facility?

IN THIS SESSION YOU WILL LEARN STRATEGIES THAT WILL ALLOW YOU TO: Effectively communicate negative information to pet parents without alienating them, frame difficult conversations to keep them from escalating, defuse an angry client situation, turn negative conversations into positive interactions for your business, and much more! Listen to real-life customer scenarios and learn through practical exercises, utilizing proven tools guaranteed to strengthen your communication skills, and grow your business. This four-hour program is included with the Gold and Silver packages. It can also be purchased separately. Program includes trade show on Wednesday and Thursday. Network with fellow pet boarding professionals at our meet and greet luncheons on Wednesday and Thursday afternoon. Luncheon ticket holders can enjoy a delicious meal while discussing the industry with those who are just as passionate about caring for pets. Luncheon events are included with the Gold and Basic Deluxe packages. They can also be purchased separately.

HEALTH AND BEHAVIOR All Wednesday and Thursday seminars are one hour. See page 12 for purchasing options.

WEDNESDAY OUTBREAK! WHAT TO DO IN THE FACE OF AN OUTBREAK LISA AUMILLER We all hope it doesn’t happen at our facility, but sometimes there’s no way to prevent it. Outbreaks happen, successfully managing them is the key to healthy pets and client retention. Learn how to educate clients, design a outbreak protocol plan, and come out on top despite the outbreak.

BASIC CPR LISA AUMILLER Any one caring for pets needs to know CPR. Join Dr. Aumiller to learn the causes of cardiac arrest, when to perform CPR and how to perform it properly. Don’t miss this lifesaving opportunity. *This is not a certificate course

TOP TEN DOG BEHAVIOR MYTHS LESLIE SINN This presentation will cover some to the most commonly held behavior misconceptions. We will talk about dominance theory, puppy socialization, crazy pet owners and their pets, the use of punishment, how we influence behavior, what drugs can and can’t do for behavior, making pets into mini-people, use of treats and rewards, compulsive behaviors like tail chasing and the biggest myth of them all “I don’t have time for behavior”. * This seminar is also available on Thursday, 2 PM.

LIABILITIES, CONTRACTS & VACCINE PROTOCOLS STEVEN PARKER & JASON PARKER What protocols does your kennel currently have in place and why? Join Steven & Jason Parker, nationally renowned pet care ex-

perts and founders of K-9 Resorts. They will address what liabilities you may face as a kennel owner and what contracts and protocols you could put in place to protect yourself and your clientele. * This seminar is also available on Thursday, 2 PM.

WHEN TO SEE A VET AS WELL AS A TRAINER LESLIE SINN Dr. Leslie Sinn is both a veterinary behavior resident and a certified dog trainer, so who better to distinguish the difference between training issues and medical problems? This difference is not always clear, especially since training/behavior problems and medical concerns often overlap. Find out about the most recent research on stress, disease and how it affects behavior, as well as why, when, and where you should seek professional help. * This seminar is also available on Thursday, 9 AM.

THURSDAY BODY LANGUAGE TRAINING FOR STAFF MEMBERS CHRIS MCLEOD Today’s pet businesses have more dog interaction than ever before, but we still see a lot of dogs that are not socialized properly. Does your staff know how to read body language? Can they spot signs that a dog fight is going to occur before it happens? Do they how to approach dogs that are fearful or cage aggressive? In addition to preventing bad behaviors, you can also help shy and nervous dogs become more confident and excited (and a happy dog sells your services). By training your staff how to best deal with these situations, you’ll also be helping retain valuable staff members as well. Learn how to read a dog’s body language during this one hour presentation - both how dogs communicate to us, and how we can communicate back. 5

BUSINESS AND FACILITY All Wednesday and Thursday seminars are one hour. See page 12 for purchasing options.

WEDNESDAY WEBSITE RANKINGS: INSIDER SECRETS FROM THE SILICON VALLEY BRIAN KRAFF How do I get on Page One of Google? It seems that just about every pet care provider wants the answer to this question. Every year, Brian’s team takes a semi-annual pilgrimage to the Silicon Valley where they meet with all the big names and get the scoop on what’s coming down the pike in the world of internet marketing and search engine optimization. Through this dynamic, interactive session, their team will share the web marketing MUST dos for 2016, gained directly from the sources in Silicon Valley.

FROM MEOW TO WOW: TRENDS IN CAT HOUSING AND DESIGN GREG TAYLOR Over the past 5 years there has been a growing emphasis on rethinking the cat housing standard, as more and more research has indicated the benefits to cats of larger living areas, more shelves, separation of food and water from living, etc. The market has responded with an ever increasing array of cat housing to address these objectives and increase boarding revenue. This presentation will focus on current trends in cat housing for pet resorts. The choices have grown dramatically in recent years from the ubiquitous stainless steel cubes to offerings made from a variety of materials and incorporating new designs. The presentation will cover the pros and cons of different materials; how ventilation can be incorporated into units with glass fronts or restricted airflow; modular units; cleaning issues; and of course, cost.

HOW TO GROW YOUR REVENUES BY 30-75% PER YEAR LAURA LAAMAN Although competition is at an all-time high, when you implement these powerful and proven strategies, your revenues will soar: Are you attracting the right kind of customers? Are you pushing top [the best] customers away? Do you have a sales process that identifies, effectively captures, and measures inquiries? Did your revenues grow by 30-75% last year? If your revenues are not increasing at this rate, you need to be at this seminar.

TRAINING NEW HIRES TO SUCCEED TEENA PATEL One of the toughest elements of running a successful operation is the investment we must put into our new staff. Managing and training daycare staff is time consuming and continuous. This short seminar will give you a glimpse of training practices implemented by The University of Doglando to ensure all their newest campus coaches are able to reinforce practices that already exist. Examples of these practices will include demonstrations of: working dogs out off leash as individuals and in groups, the use of food rewards and toys in group play, crate / entry way exercises, and physical contact and handling exercises.

MAKING MORE REVENUE WITH LEVELS TRAINING ROBIN BENNETT Make more revenue with dog training classes. Levels training class formats offer a new, more flexible way to teach your clients. This unique way of teaching offers a new alternative to 6

busy family pet owners. You can enable pet parents to attend more classes on their own schedule—and levels programs can substantially increase revenue as well. Set your clients up for success using this unique format, which gears each class towards the skills of the clients and their pets. This seminar will use both lecture and video to discuss how any trainer can restructure their classes using the levels format. Increase your revenue and decrease student attrition using levels training.

HOW TO SPEAK YOUR EMPLOYEES’ LANGUAGE JOANNE MORRIS Are you frustrated with staff performance? Do your standards seem to be different than your employees? If your employees aren’t performing the way you’d like, it might be time to take a closer look at how you’re communicating and the language you’re speaking. As your pet care business grows, additional people are often needed. Having clear and structured approaches get the best results. This seminar will include real life examples and proven strategies to help create a strong employee/employer relationship and great results.

WHAT’S THAT SMELL? CHRIS QUINLAN This class will cover facility maintenance for day care, pet boarding, and grooming businesses. Specific areas covered will be odor control, drain maintenance, waste disposal, and synthetic grass maintenance. We will cover how to choose a product for specific needs, how to get staff to properly use a product, and OSHA compliance. The goal of this class is to share ideas with owners and managers on how to get the results you’re looking for as efficiently as possible. At the same time, how to create a healthy environment for the staff and animals you care for while saving time and money.

FLOORS, WALLS AND MORE JEFF ADNEY Whether building new, renovating a lease hold space, or remodeling your existing facility; choosing the right floor and wall surfaces for your facility can be an overwhelming task. The goal of this presentation is to provide parameters to help you decide the best options for your facility. Jeff will start by identifying the various options available to you. You will hear the pros and cons of each choice and how they can impact your facility. Lastly, Jeff will discuss the importance of site conditions and the various testing needed to allow for a successful and long term floor/wall solution, along with providing parameters for choosing the right contractor.

ARTIFICIAL GRASS: VITAL BASICS KEN KARMIE Leveraging artificial grass in dog care facilities can be a tremendous asset when done right, and can be a liability if done incorrectly. This session will focus on the “vital basics” and unique considerations you need to understand to consider and to ensure success. Success lies in three fundamental areas. (1) Product - we will review challenges presented by dogs and evaluate the risk factors associated with various features. (2) Installation - There are techniques and products that can either compliment the right product or mitigate its benefits. (3) Maintenance - Points #1 & #2 are about getting it right, maintenance is about keeping it right. We will discuss unique challenges

BUSINESS AND FACILITY HEALTH AND BEHAVIOR All Wednesday and Thursday seminars are one hour. See page 12 for purchasing options. and the products, techniques, and/or equipment vital to success.

THURSDAY TO BLEACH OR NOT TO BLEACH? CHRIS QUINLAN This class will cover facility maintenance for day care, pet boarding, and grooming businesses. Specific areas covered will be cleaning, disinfecting and deodorizing of surfaces, laundry and floor care, how to choose a product, how to get staff to properly use a product, OSHA compliance, and infection control. The goal of this class is to share ideas with owners and managers on how to get the cleaning results you’re looking for as efficiently as possible. At the same time, how to create a healthy environment for your guests, while protecting your investment.

DIY PROJECT MANAGEMENT FOR DESIGN AND CONSTRUCTION RICK BACON It is not easy to run a business and manage a design and construction project simultaneously. This overview presentation will help prepare individuals for what to expect when they “Do It Yourself” project management for their own design and construction projects. Materials presented will assist participants to evaluate their own capabilities and time requirements for self-management. Learn what is required to be a project manager, roles and responsibilities, contracts, copyrights, selecting an architect, design team coordination, selecting a contractor, reading plans, permitting and inspections, pay requests, and more. This seminar will be especially helpful for those first time owners without previous construction experience, for those who plan a small expansion, or for someone preparing to renovate an existing space into an animal care business.

LEVERAGING TECHNOLOGY: SILICON VALLEY MEETS DOG DAYCARE JAMIE MIGDAL Pet services are in a funny in-between phase right now. Many clients still use dog walkers who leave notes on the kitchen table, but times are changing and wanting more real-time information and on-demand services is becoming the norm. How can you make sure

that you’re still delivering that old-fashioned, personal care while being able to create operational efficiencies in your business? With the advent of more wearable and interactive pet technology, we have to ask ourselves how much of the contact is to ease client guilt about daycare or truly to deliver high quality, cutting edge service.

STAFFING YOUR FACILITY: NOT FOR THE FAINT OF HEART JAMIE MIGDAL “I love dogs” - Said every applicant ever. The ongoing challenge of finding, training, and keeping quality staff is the most rewarding and most frustrating aspect of running your business. Come learn about the best practices around; recruiting, interviewing and on-boarding. Bring your ideas and experience!

BUILDING YOUR BUSINESS REPUTATION ONLINE AND OFFLINE ANDY SMIT Today more than ever, your business’s online reputation is vital for success. Many businesses today fail to understand what it means to be pro-active in managing your online reputation. Things such as reviews online, social media, and even your website are all critical components that help drive a business’ success. In this session, you will learn how to easily build and maintain a positive reputation both online and offline. Andy will discuss several methods in which to leverage your reputation as a driver for increasing existing revenues and bring in new revenue opportunities for your pet business. If you are ready to take charge of your business’s online reputation, then you don’t want to miss this session. Come prepared to share and discuss.

ARTIFICIAL GRASS: ADVANCED APPLICATIONS AND CASE STUDIES KEN KARMIE Artificial grass can be leveraged in a variety of applications for boarding and daycare facilities. This session will discuss the unique challenges when considering installation over dirt, gravel, concrete, asphalt, roof top, indoor and outdoor and others you may want to discuss. We will also review one indoor application and one outdoor application in the form of a brief case study.

DAYCARE WEDNESDAY DOGGIE DAYCARE & PLAY GROUP BASICS LESLIE SINN In this presentation, Dr. Leslie Sinn will cover dog body language, different ways to introduce dogs, how to know when things are going well and what to do when introductions go wrong. A must see for anyone offering play groups.

BEST BOARDING OPTIONS FOR DOGS & YOUR BUSINESS SUSAN BRIGGS Cage-free boarding is popular with dog owners, but is it really best for the dogs or your business? In this seminar you’ll learn the pros and cons of traditional versus cage-free boarding and how to create a business model that builds on the strengths of each. * This seminar is also available on Thursday, 11 AM.

THURSDAY INTRODUCING DOG SPORTS TO YOUR INCOME STREAM CHRIS MCLEOD At The Canine Ranch, they have taught more dog sports than any other facility in the Southeast; including Agility, Dock Diving, Nose Work, Barn Hunt, Sheep Herding, Frisbee, Flyball, Therapy Dog Training, Rally Obedience, Competition Obedience, Conformation, Tracking, and more. In this one hour seminar, the owner of TCR will teach you how to vary your income streams and build trainers that offer multiple dog sports, and within those dog sports, how to break down each training venue to add variations of services to create clinics, seminars, camps, play passes, and “Board n Sports” for your clients. Learn how to think outside the box to add variety to your sports program in ways that allow your clients to dip their toes into the sports world successfully. 7

SPEAKERS JEFF ADNEY has worked in the resinous coating industry for the past 20 years and has been heavily involved in the Animal Care Industry for the past 16. In addition to working with the various flooring and wall products specific to this industry, Jeff consults with designers and architects, and is a sought after speaker. Jeff earned his BA degree at the University of Evansville and has since earned a Master Certificate in Decorative Concrete. Jeff Adney is proud to be the new Sales and General Manager for PermaTek Coatings – “Animal Care Flooring by the Animal Care Experts.” PermaTek Coatings is a national company that specializes in installing floor and wall coating solutions specifically for the animal care industry. PermaTek is the only exclusive authorized licensee of Prime Coat Coating Systems line of products in the United States for the Animal Care industry. DR. LISA AUMILLER has been serving patients in New Jersey and parts of Philadelphia for over 15 years. Her last 4 years have been dedicated to owning and managing a busy mobile practice with 2 satellite hospital locations. Since 2009, she has been writing the “Ask the Vet” column in the Burlington County Times. In conjunction with routine medicine and surgery her special interests and training includes acupuncture, Chinese herbs, advanced dentistry, pocket pet medicine/surgery, and abdominal ultrasound. Dr. Lisa studied undergraduate at Sweet Briar College, an all-women’s college in Amherst, Virginia and graduated in 1999 from VA-MD Regional College of Veterinary Medicine in Blacksburg. Dr. Lisa passed her certification exam from the Chi Institute in acupuncture in 2013. RICK BACON, AIA is a registered architect with over 35 years’ experience in the design and construction industry. He holds architectural registrations in 24 states and he is a LEED® Accredited Professional for sustainable design, a Florida licensed General Contractor, and a member of the AIA College of Fellows. Since 1995, Rick has designed or consulted on over 165 animal housing projects in 29 states, Canada and Taiwan. Bacon Group, Inc. is located in Clearwater, FL, and provides architecture, planning, interior design, and project management with 85% of its design work done for pet boarding and daycare, humane sheltering, and veterinary care professionals. Rick is a frequent design workshop leader for national conferences and regularly contributes articles on animal care facility design for Pet Boarding & Daycare magazine and other industry publications. ERIC BECK is an educator & coach for pet care facility owners around the world wanting to reach full business and staff potential. His industry leading staff education and management 8

systems help make facilities “best in class” via a process called management automation. Mr. Beck holds a bachelor’s degree from Belmont University, is a thirty-one time international martial arts medalist (3rd Degree Black Belt), an accomplished jazz musician, and has served as a Specialist in the United States Army National Guard. Before launching MasterPlan Pet Care, he was the international Director of Training for E-Myth Worldwide. He enjoys life with his family in beautiful Colorado. ROBIN BENNETT is an author and consultant for pet care facilities on the subjects of dog daycare, training, and off-leash dog play. The tips you will pick up in her sessions stem from Robin’s 20 years of involvement in the pet care industry. Her book All About Dog Daycare: A Blueprint for Success is the number one reference on owning a daycare, and her book, Off-Leash Dog Play, co-authored by Susan Briggs, is the key reference on supervising dogs in playgroups. Robin has a passion for educating pet care facility owners on safe handling techniques and canine body language with the Staff Training Program she developed with Susan Briggs called Knowing Dogs. Together Robin and Susan (better known as “The Dog Gurus”) have recently launched the best resource for off-leash play at www.TheDogGurus.com. Robin is an active member of the Association of Pet Dog Trainers (APDT) and has a B.A. from Roanoke College. She regularly attends dog training seminars and has earned Level 1 certification through the Certification Council for Pet Dog Trainers (CCPDT), the first national certification for dog trainers. Robin is a retired Colonel, United States Marine Corps Reserves, and is married with two children. She lives in Stafford, Virginia. AL BOWMAN and his wife, Valorie, own and operate Cinder Hills Kennels in Flagstaff, AZ. Prior to entering the pet care industry, Al spent 23 years in the commercial and naval nuclear fields and has degrees in Nuclear Technology as well as Environmental Management. Al has worked with local and county officials to develop and implement regulations relating to pet care as well as various county ordinances. Al has shared his simple methods of measuring the financial and overall health of a pet care facility with other businesses to assist in their ongoing successes. His methods have helped to navigate his own business to realize maximum profits and reduce employee turnover. SUSAN BRIGGS is the founder of Crystal Canine, a consulting and resource business for the pet care industry, and co-founder of Urban Tails, a multi-service pet care center in Houston, TX. With over 12 years’ experience

SPEAKERS operating a large dog daycare, boarding, grooming, and training center, Susan is a recognized leader in the industry. She has consistently worked to establish quality care standards and share her knowledge with others. In 2007 she co-wrote Off-Leash Dog Play: A Complete Guide to Safety & Fun with Robin Bennett. Susan and Robin have partnered on Knowing Dogs, a staff training resource for the pet industry on dog language and safe off-leash playgroups, which was published in 2012. Their latest joint venture, The Dog Gurus, is an online membership community serving as “your best resource for off-leash play.” KEN KARMIE is part owner and product manager of the K9Grass product for industry leader ForeverLawn Inc. Ken and ForeverLawn have innovated specialty synthetic grass products and installation solutions to address the challenges dog care and boarding presents. ForeverLawn is the recognized leader in the industry and the only company with a synthetic grass product specifically designed for dogs. Ken and ForeverLawn have developed and implemented hundreds of installations across the United States. Ken has a Bachelor’s of Science Degree from Mount Union College and over 20 years’ experience developing and implementing business solutions. BRIAN KRAFF Few marketing experts have helped as many pet care business owners achieve steady, profitable growth with Web Marketing as Brian Kraff. Acclaimed speaker, author, and consultant, Brian’s “Web Marketing Makeovers” have consistently set the standard for how facility owners can profit from the ever-changing online world. Brian is the founder of Market Hardware – the nation’s leading provider of Websites and Web Marketing for the pet care industry over the last 12+ years. Market Hardware helps hundreds of pet care businesses dominate their local markets with targeted Web Marketing campaigns and has developed a reputation as a trusted, reputable provider for the long term leaders in the industry. LAURA LAAMAN Since 1989, Laura Laaman, president of Outstanding Pet Care, has been providing world-class consulting and education for the pet care industry. Laura’s effective strategies and techniques are proven to boost revenues while empowering pet care facilities and veterinary practices to deliver even greater pet care. Laura’s road to sales success started when she was just 16. She quickly went on to break numerous national sales records. Due to Laura’s success, several companies studied her and then modeled their training program around her techniques. Laura became a published author in 1996 and top selling business author in 2002. She is an award-winning speaker, trainer and author.

CHRIS MCLEOD, owner of The Canine Ranch in Atlanta, GA started training dogs in 2000. Since then, she has become one of the top trainers in Georgia, and competes in Agility, Frisbee, and Dock Diving. She is a member of the Purina Incredible Dog Team, and travels the nation with her dog crew to help educate and entertain audiences nationwide and internationally. In 2011, The Canine Ranch was featured as the centerfold in a sports article in DOGS USA, and in 2012, The Canine Ranch was featured in several episodes of Victoria Stilwell’s American Dog. The Canine Ranch is one of the premiere sports facilities in the southeast, and currently offers Agility, Dock Diving, Nose Work, Barn Hunt, Conformation, Lure Coursing, Rally Obedience, and Frisbee training (in addition to Obedience and Behavioral lessons). JAMIE MIGDAL, is a nationally recognized dog expert with more than 20 years of experience in the pet industry. Thanks to founding four companies in the pet industry and working hands-on with more than 20,000 dogs and 100,000 clients, Jamie is a thought leader and expert in entrepreneurship and canine behavior. JOANNE MORRIS, CKO, is the Vice President of Morris Animal Inn, Morristown, NJ, co-owner of Morris K9 Campus, Randolph, NJ, and a principal owner of Morris Pet Care Consulting, LLC. Joanne has worked alongside her parents, Walter and Marianne Morris, over the last 12 years to develop a “worldclass” pet resort. Prior to rejoining Morris Animal Inn, Joanne owned and operated four Invisible Fencing dealerships over the course of 15 years. Most recently Joanne has worked closely with Outstanding Pet Care University to revitalize the education program previously offered by PCSA. She attended Susquehanna University. STEVEN PARKER is the Co-Founder and CEO of K-9 Resorts Franchising, LLC. A nationally renowned pet care expert, he has been featured on Forbes.com, CNN Money, Fox Business, The Wall Street Journal, CNBC, NJ BIZ, and Entrepreneur. com. Steven is an accomplished professional and small business owner with over 16 years of comprehensive management experience, starting at the age of fourteen, he is a Certified Pet Care Technician and the former regional director of the National Association of Professional Pet Sitters. Steven’s outstanding communication talents and proven ability to build and lead highly efficient teams has gained him recognition by the Mayor of Fanwood, New Jersey, The Scotch Plains Police Department, and the Unites States Congress for outstanding and invaluable service to the community. 9

SPEAKERS JASON PARKER, is the Co-Founder and President of K-9 Resorts Franchising, LLC. He has designed, developed and marketed K-9 Resorts concept as the purveyor of luxury dog care facilities in the Northeast. With over sixteen years of comprehensive management experience, Jason is an accomplished professional and small business owner, and now one of the youngest franchisors in America. Has helped evaluate potential new business deals or acquisitions based on their financial return and alignment with the organization’s core mission and near and long-term strategic objectives. Jason is also a nationally renowned speaker, considered an expert in the pet care industry, and was recognized by Congress for outstanding and invaluable service to the community. TEENA PATEL is a Certified Dog Trainer and Behavioral Counselor. She received her certification in 2000 and now owns and operates The University of Doglando, an enrichment center for dogs in Orlando, Florida. Patel earned a bachelor’s degree in Psychology from the University of Central Florida in 2000, where her research focused on animal behavior and cognition. She continued her education by pursuing a Master’s in Business Administration. Patel has over 16 years of professional dog training experience and has focused much of her professional research on the human-dog relationship around the world. Particularly, she is interested in the stray dog community that still exists in many parts of the world. Patel is passionate about educating responsible pet ownership and is steadfast to her commitment to improve the dog daycare service industry. CHRIS QUINLAN grew up in a family business that has specialized in hospital hygiene, sanitation, laundry, and floor care since 1958. While earning a Bachelor of Science degree from California Polytechnic University, Chris also received extensive training in the areas of chemistry, microbiology, hospital infection control principles and practices, institutional hygiene, environmental sanitation, odor control, floor care, and OSHA compliance. Shortly after entering the family business, Chris started the animal care division of the company in 1989. Today Chris is president of Health Technology Professional Products, a leading brand in the pet care industry, and owns the Riverwalk Pet Resort with his wife Gia. Chris has been a speaker on sanitation for the Pet Services Association national meeting, as well as speaking on hospital hygiene and sanitation at several veterinary schools and associations. DR. LESLIE SINN earned her undergraduate degree in animal science as well as her veterinary degree at the University of Georgia. After completing an internship in small animal medicine and surgery also at UGA she moved to Virginia. Dr. Sinn has a lifelong interest in animal training and is a certified professional dog 10

trainer. Dr. Sinn’s veterinary experience is varied from horses to zoo animals to dogs and cats. She is currently fulfilling the requirements of a residency in private practice with the American College of Veterinary Behaviorists having completed over 400+ hours of post-graduate study in animal behavior, applied behavior analysis, biostatistics, psychology, neurochemistry, psychopharmacology and animal welfare. ANDY SMIT is a self-proclaimed “serial petrepreneur.” He Co-Founded several companies within the pet industry and now is Managing Partner at Pet Industry Solutions, LLC. and Co-Founder/COO of SwiftPet, Inc. as well as Co-Founder and former CEO of Furlocity, Inc. In his career, Andy has been recognized several times for his accomplishments as a pet industry innovator. Some of his awards include, Winner of the 2014 “Pet Age, Top 40 under 40 Entrepreneur Award” and recipient of the San Diego Business Journal’s prestigious “Emerging Generation, Top 25 in their 20’s.” In his spare time, Andy loves spending time with his four fur kids and wife/business partner Amber Kirsten-Smit. GREG TAYLOR is the CEO of the Mason Company, the leading designer and manufacturer of animal enclosures for humane societies, animal control, pet care, veterinarians and other animal facilities. Mason was founded in 1892, and has developed the widest product line in the industry, many with innovative designs and features, and has 9 patents or patents-pending, including the Sani-Slope™ and Silvis Seal™. Mason sells around the world, has installations in over 30 countries, and has worked with many of the most successful shelters and animal control facilities to develop animal housing unique to their facility’s needs. Greg is a frequent contributor to animal care periodicals and speaker at conferences. Greg earned a BA from Denison University and a MBA from the University of Chicago. ANNETTE UDA is the founder of PetAirapy, LLC, an Illinois-based company manufacturing advanced commercial-grade Air and Surface disinfection units by means of Ultraviolet Germicidal Irradiation (UVGI). Annette has a passion for promoting the health and wellbeing of all animals through raising awareness of the importance of indoor air quality. Through research and development along with a team of doctors and engineers, she has been able to identify and mitigate over 200 Animal specific micro-organisms that can spread illness throughout animal care facilities. PetAirapy products have been tested & proven to kill over 99.9% of viruses, bacterias and germs including K-9 cough, Distemper, Canine influenza, Feline calicivirus and more. PetAirapy units are widely used in many animal hospitals, shelters, boarding facilities and more.

TUESDAY

MONDAY

SCHEDULE 3 PM

REGISTRATION OPENS

6–8 PM

Organic Growth: Building a Business (Mostly) Debt Free Keynote Speaker: Amber Burckhalter

8 AM

REGISTRATION OPENS

9–11 AM

Simple Measurements Lead to Epic Results — Al Bowman

8–10 PM

Opening Night Meet and Greet Cocktail Party

1–5 PM

Medical Basics, Emergencies & Special Needs — Lisa Aumiller Strategic Approach to Business — Eric Beck Keeping Clients Happy — Susan Briggs & Robin Bennett

Behavior Wellness is Our Responsibility — Teena Patel Kennels & Floors: Groundwork for Success — Greg Taylor & Jeﬀ Adney

Who Is Today’s Companion Dog? — Teena Patel

Airbourne Disease Control — Annette Uda

WEDNESDAY 8 AM

REGISTRATION OPENS

9-10 AM

SESSION 1 Outbreak! What To Do in the Face of an Outbreak — Lisa Aumiller Website Rankings: Insider Secrets from the Silicon Valley — Brian Kraﬀ Doggie Daycare & Play Group Basics — Leslie Sinn From Meow To Wow: Trends in Cat Housing & Design — Greg Taylor

10 AM

TRADE SHOW OPENS

11-12 PM SESSION 2 Floors, Walls & More — Jeﬀ Adney How To Grow Your Revenues by 30-75% Per Year — Laura Laaman Training New Hires To Succeed — Teena Patel Top Ten Dog Behavior Myths — Leslie Sinn 12-1:45 PM Round Table Discussion Luncheon 2-3 PM

3:30 PM 4:00 PM 4-5 PM

SESSION 3 Basic CPR — Lisa Aumiller Making More Revenue with Levels Training — Robin Bennett Artiﬁcial Grass: Vital Basics — Ken Karmie How To Speak Your Employees’ Language — Joanne Morris

THURSDAY 8 AM

REGISTRATION OPENS

9-10 AM

SESSION 5 When to See a Vet as Well as a Trainer — Leslie Sinn DIY Project Management for Design & Construction— Rick Bacon Body Language Training for Staﬀ Members — Chris McLeod Leveraging Technology: Silicon Valley Meets Dog Daycare — Jamie Migdal

10 AM

TRADE SHOW OPENS

11-12 PM SESSION 6 Best Boarding Options for Dogs & Your Business — Susan Briggs To Bleach or Not To Bleach? — Chris Quinlan Building Your Business Reputation Online & Oﬄine — Andy Smit Staﬃng Your Facility: Not for the Faint of Heart — Jamie Migdal 12-1:45 PM Round Table Discussion Luncheon 2-3 PM

SESSION 7 Liabilities, Contracts & Vaccine Protocols — Steven Parker & Jason Parker Top Ten Dog Behavior Myths — Leslie Sinn Artiﬁcial Grass: Advanced Applications & Case Studies — Ken Karmie Introducing Dog Sports to Your Income Stream — Chris McLeod

3:30 PM 4:00 PM

SILENT AUCTION CLOSES TRADE SHOW CLOSES

SESSION 4 What’s That Smell? — Chris Quinlan When to See a Vet as Well as a Trainer — Leslie Sinn Best Boarding Options for Dogs & Your Business — Susan Briggs Liabilities, Contracts & Vaccine Protocols — Steven Parker & Jason Parker

PACKAGES

THE BEST DEAL!

GOLD PACKAGE

• Admission to educational sessions Monday through Thursday • Admission to BOTH luncheons • Admission to Wednesday and Thursday Trade Show

$369

BASIC DELUXE

• Admission to Wednesday and Thursday educational sessions • Admission to BOTH luncheons • Admission to Wednesday and Thursday Trade Show

$269

SILVER PACKAGE • Admission to educational sessions Monday through Thursday • Admission to Wednesday and Thursday Trade Show

$299 BASIC PACKAGE • Admission to educational sessions on Wednesday and Thursday • Admission to Wednesday and Thursday Trade Show

$199

TRADE SHOW SPECIAL $15

Wednesday and Thursday Trade Show (ONE-DAY TRADE SHOW: $10) NO TRADE SHOW ON MONDAY AND TUESDAY Prices listed are pre-registration prices. If you register at the show, educational program prices will increase 20%

NO PETS ALLOWED AT THE SHOW 12

Like Pet Boarding & Daycare on Facebook! facebook.com/PetBoardingDaycare

Pet Boarding & Daycare Expo 2015 Registration One person registering per form, please • Make copies or list others on another paper

Check One:  Boarding  Daycare  Pet Sitting  Grooming  Retailing  Training

Name (Print Clearly): Business Name: Address: City/St/Zip Phone: (

 Vet Services  Other:

)

_________________

Email:

A LA CARTE

PACKAGES 1

 GOLD – $369 ($554 value) Education Monday through Thursday, both luncheons, two-day trade show. You may go in and out of educational sessions. Some sessions overlap.  SILVER – $299 ($476 value)

Education Monday through Thursday and two-day trade show. You may go in and out of educational sessions. Some sessions overlap.

 BASIC DELUXE – $269 ($326 value Wednesday and Thursday seminars, both luncheons, two-day trade show.  BASIC – $199 ($248 value) Wednesday and Thursday seminars two-day trade show  TRADE SHOW SPECIAL – $15 Two-day trade show

TRADE SHOW – $10 per day ($15 at door) 6

 Wednesday 7  Thursday Make Checks Payable to:

Barkleigh Productions, Inc. 970 W. Trindle Road • Mechanicsburg, PA 17055 (717) 691-3388 • FAX (717) 691-3381 email: info@barkleigh.com

PBD14

TUESDAY EVENTS 8  8 Simple Measurements 9  Behavior Wellness 10  Kennels and Floors 11  Airborne Disease Control 12  Medical Basics, Emergencies and Special Needs 13  Strategic Approach to Business 14  Keeping Clients Happy 15  Who is Today’s Companion Dog WEDNESDAY EVENTS 16  Wednesday Program Sessions 17  Wednesday Individual Sessions

$79 $79 $79 $79 $149 $149 $149 $149 $149 (each)

# _________ x $49 = $ ____________

 Wednesday Luncheon

$39

THURSDAY EVENTS 19  Thursday Program Sessions 20  Thursday Individual Sessions

$99 (each) # _________ x $49 = $ ____________ 21  Thursday Luncheon $39 For online registration and more information about the show, visit

www.PetBoardingExpo.com Refund Processing Fee - $30

Programs are 20% higher at the door if available! Total: $________  Check  MC/Visa/Discover

Name on Card: ___________________________________ #__________________________________ Exp. Date: __________________________ 13

PROGRAM SELECTION Select ONE program from each education session that you might attend. This will enable us to plan adequate seating for your comfort. One per attendee please! Monday

1 ❐ Organic Growth: Building A Business (Mostly) Debt Free 2 ❐ Meet & Greet Party

❐ ❐ ❐ ❐

TUESDAY 9–11 AM (Choose 1) Simple Measurements Lead to Epic Results Behavior Wellness is Our Responsibility Kennels & Floors: Groundwork for Success Airborne Disease Control

7❐ 8 ❐ 9 ❐ 10 ❐

TUESDAY 1–5 PM (Choose 1) Medical Basics, Emergencies & Special Needs Strategic Approach to Business Keeping Clients Happy Who Is Today’s Companion Dog?

3 4 5 6

WEDNESDAY

9:00 AM - SESSION 1 (Choose 1) 100 ❐ Outbreak! What to Do in the Face of an Outbreak 101 ❐ Website Rankings: Insider Secrets from the Silicon Valley 102 ❐ Doggie Daycare & Play Group Basics 103 ❐ From Meow To Wow: Trends in Cat Housing & Design 11:00 AM - SESSION 2 (Choose 1) 200 ❐ Floors, Walls & More 201 ❐ How to Grow Your Revenues by 30-75% Per Year 202 ❐ Training New Hires to Succeed 203 ❐ Top Ten Dog Behavior Myths 2:00 PM - SESSION 3 (Choose 1) 300 ❐ Basic CPR 301 ❐ Making More Revenue with Levels Training 302 ❐ Artificial Grass: Vital Basics 303 ❐ How to Speak Your Employees’ Language

4:00 PM - SESSION 4 (Choose 1) 400 ❐ What’s That Smell? 401 ❐ When to See a Vet as Well as a Trainer 402 ❐ Best Boarding Options for Dogs & Your Business 403 ❐ Liabilities, Contracts & Vaccine Protocols

THURSDAY

9:00 AM - SESSION 5 (Choose 1) 500 ❐ When to See a Vet as Well as a Trainer 501 ❐ DIY Project Management for Design & Construction 502 ❐ Body Language Training for Staff Members 503 ❐ Leveraging Technology: Silicon Valley Meets Dog Daycare 11:00 AM - SESSION 6 (Choose 1) 600 ❐ Best Boarding Options for Dogs & Your Business 601 ❐ To Bleach or Not to Bleach? 602 ❐ Building Your Business Reputation Online & Offline 603 ❑ Staffing Your Facility: Not for the Faint of Heart 2:00 PM - SESSION 7 (Choose 1) 700 ❐ Liabilities, Contracts & Vaccine Protocols 701 ❐ Top Ten Dog Behavior Myths 702 ❐ Artificial Grass: Advanced Applications & Case Studies 703 ❐ Introducing Dog Sports To Your Income Stream

INCLUDE WITH REGISTRATION OR FAX TO (717) 691-3381

LOCATION

HERSHEY LODGE & CONVENTION CENTER Hershey, PA A warm welcome awaits you at The Hershey Lodge, the beautiful resort that is home to Pet Boarding and Daycare Expo. It is one of the experiences that makes our event so special. When you enter the lobby, you will be drawn to the massive stone fireplace. Post and beam ceilings, stonework, and comfortable furniture pay homage to Hershey’s rural Pennsylvania Dutch heritage and make this lobby a memorable place to meet, greet, gather and relax. At night, you will enjoy the deluxe rooms, with regional decor and Hershey’s Kisses on your pillow. Restaurants and lounges offer a varied selection of cuisine. There is casual dining in Lebbie Lebkicker’s Eatery & Pub or steaks at The Hershey Grill. The Forebay, Bear’s Den and Lobby Lounge are places to “talk dog” or wind down after a day of seminars. Close to The Hershey Lodge, a multi-million dollar spa joins the great amenities. Golf is a tradition in Hershey. One of the courses is ranked in the Top 100 by Golf Digest. Horseback riding, lawn bowling, health club, fitness center, tennis courts, and horse-drawn carriage rides are all at the Lodge or nearby.

The new and expanded Chocolate World, HersheyPark, the famous Rose Garden, and ZooAmerica attractions are just minutes away, so your family can catch the convenient shuttle while you enjoy the Expo. An airport shuttle from Harrisburg International Airport is available with 24-hour reservation. There is a charge for the shuttle. No pets are permitted at the Lodge or Show.

Hershey Lodge

Call (717) 533-2171 or (800) 437-7439 by October 9th for special group rate.

$169 single/double Tell them you are with Pet Boarding & Daycare Expo! Camping Hershey Highmeadow Campground oﬀers an ideal setting near the Hershey Lodge with over 300 open and shaded sites. Dogs are permitted on leash.

The Hershey Lodge and Convention Center West Chocolate Ave. & University Drive, P.O. Box 488 • Hershey PA 17033 Phone (717) 533-3311 • Fax (717) 533-9642

Call (800) 437-7439 or go to hersheycamping.com for more information. Pets are not permitted at the show!

NO PETS ALLOWED AT THE SHOW 15