2019 Vendor Information
REASONS TO
COMPETITION
SPONSORSHIPS
SPONSOR
HAVE AN IMPACT
“THE GROOMING INDUSTRY’S TRADE MAGAZINE!” VOL. 37 ED.11 • NOVEMBER 2018
WWW. GROOMERTOGROO MER .COM
AKC
S.A.F.E.
SALON
PROGRAM HOW DO YOU K NOW WHEN
TO FIRE AN
EMPLOYEE BREAKING
THE CYCLE
The utmost active and motivated pet professionals with the most buying power attend Barkleigh shows.
Photo by Aninal Photography
Wahl Best In Show Competition winner, Michelle Breen at Groom Expo 2018
BEST IN SHOW • •
SET YOURSELF APART
• •
GroomerTV Infomercial Slot. World Cup winner photographed with company representative to be featured in GroomerToGroomer. Logo featured in contest area. Logo graphic and link on show website.
BEST ALL–AROUND • • • •
Sponsors gain exclusive and unique online and print exposure not available to standard exhibitors.
GroomerTV Infomercial Slot. Best All-Around winner photographed with company representative to be featured in GroomerToGroomer. Logo featured in contest area. Logo graphic and link on show website.
BREED TOURNAMENT SESSIONS Four sessions available.
SHOW SUPPORT
RING SPONSORSHIP
Groomers show incredible loyalty to the companies that back their industry.
CREATIVE TOURNAMENT
ADDITIONAL SPONSORSHIPS include but are not limited to
AT DOOR SCHEDULE GROOMING SALON
CENTRAL BARK VIP LOUNGE
SHOW LUNCHEONS OPENING NIGHT PARTY
If any options featured above do not suit your needs, custom sponsorships can be made to fit every goal and budget. Contact hammer@barkleigh.com for all sponsorship details.
2
VIDEO WALL
ADVERTISING
Barkleigh has unveiled a brand–new marketing opportunity for 2019! At Groom Expo West, Intergroom, World Dog Expo and Groom Expo. The 17 ft by 10 ft Video Wall will feature short,
EXHIBITOR
GUIDELINES •
All materials must remain within the dimensions of your purchased exhibitor space
•
Nothing may be placed or hung on exterior side walls
•
No product or materials may be placed in aisles*
•
Side walls cannot extend more than 3’ from back drape
•
Aisles shall remain clearly visible with no obstructions to fellow exhibitors and attendees
•
No solicitation of products / services outside of your purchased exhibitor space
•
All exhibitors must adhere to set– up/tear–down schedule found in the provided exhibitor packet
•
Proof of insurance MUST be submitted with booth application
•
Exhibitors must complete appropriate show booth app to exhibit at any Barkleigh show
•
Exhibitor agrees to NOT hold or sponsor an event within 50 miles of the show, 1 week BEFORE or AFTER Barkleigh show
casual video advertisements of your show specials.
* Unless special purchased payment arrangements have been made for miscellaneous space
EASY & INEXPENSIVE WAY TO INCREASE TRAFFIC TO YOUR BOOTH with a simple video shot on your own smartphone!
EXHIBITORS IN VIOLATION OF THESE GUIDELINES MAY BE SUBJECT TO REMOVAL WITHOUT REFUND AND/ OR ADDITIONAL FEES
ADDITIONAL OPTIONS If any marketing options do not suit your needs, custom sponsorships can be made to fit every goal and budget. Contact hammer@barkleigh.com for all sponsorship details.
3
10’ x 10’ BOOTH INFORMATION
8 ft 3 ft 5 ft 8 ft
10 ft
3 ft 7 ft 5 ft
10 ft 3 ft
8 ft
10 ft 5 ft
5 ft
8 ft
Aisle
10 ft 3 ft
8 ft
5 ft 8 ft
6 ft
5 ft
3 ft
AVAILABLE AT
20ft
Aisle
10 ft
Sponsored by
and daycare
4
Aisle
Aisle
EXPO
Corner
Standard
Economy
End Cap
10’ wide by 10’ deep.
10’ wide by 10’ deep.
6’ wide by 8’ deep.
20’ wide by 10’ deep.
Open on two sides.
Open on front side.
Open on front side.
Open on three sides.
INCLUDES:
INCLUDES:
INCLUDES:
INCLUDES:
• 6’ table
• 6’ table
• 4’ table
• Two 6’ tables
• Two chairs
• Two chairs
• Two chairs
• Four chairs
• Trash can
• Trash can
• Trash can
• Trash can
• 8’ high back wall
• 8’ high back wall
• 8’ high back wall
• 8’ high back wall
• 3’ high side rails
• 3’ high side rails
• 3’ high side rails
10’ x 8’ BOOTH
INFORMATION
8 ft 3 ft 5 ft 8 ft
8 ft
3 ft 5 ft 5 ft
10 ft 3 ft
8 ft
8 ft 5 ft
5 ft
8 ft
Aisle
10 ft 3 ft
8 ft
5 ft 8 ft
6 ft
AVAILABLE AT
5 ft
3 ft
16 ft
Aisle
Aisle
10 ft
Aisle
and daycare
EXPO WEST
Corner
Standard
Economy
End Cap
10’ wide by 8’ deep.
10’ wide by 8’ deep.
6’ wide by 8’ deep.
16’ wide by 10’ deep.
Open on two sides.
Open on front side.
Open on front side.
Open on three sides.
INCLUDES:
INCLUDES:
INCLUDES:
INCLUDES:
• 6’ table
• 6’ table
• 4’ table
• Two 6’ tables
• Two chairs
• Two chairs
• Two chairs
• Four chairs
• Trash can
• Trash can
• Trash can
• Trash can
• 8’ high back wall
• 8’ high back wall
• 8’ high back wall
• 8’ high back wall
• 3’ high side rails
• 3’ high side rails
• 3’ high side rails
5
FEBRUARY 14-17, 2019 SET UP DAY: FEBRUARY 14 TRADE SHOW: FEBRUARY 15–17
PASADENA, CALIFORNIA
WORLD’S LARGEST ONLY TO GROOM EXPO! PASADENA CONVENTION CENTER
300 East Green Street • Pasadena, CA 91101
SHERATON PASADENA HOTEL
303 East Cordova Street • Pasadena, CA 91101
Singles/Doubles $224 • Triple $239 • Quad $254 (800) 457-7940 for reservations. Reservation Deadline – 1/13/2019.
WHO ATTENDS GROOM EXPO WEST? 2018 AT TENDANCE
4,707 ATTENDEES REPRESENTED
31 STATES & 6 COUNTRIES
Over 87% of attendees were from California. International pet care professionals traveled from Canada, China, Denmark, Japan, Mexico and Puerto Rico.
6
PRIMARY BUSINESS
}
61% CLAIM GROOMING
19% WERE MOBILE
GROOMERS
Primary businesses also include boarding, daycare, pet sitting, retail, veterinary services, training, spa services and breeding.
ADDITIONAL SERVICES
46%
GROOMING (IN SHOP)
14% DAYCARE 9% TRAINING
24% RETAIL
17% MOBILE
GROOMING
13% BOUTIQUE/SPA
15%
BOARDING
11% PET SITTING
5% VETERINARY SERVICES
2018 VENDOR ATTENDANCE
145 BOOTHS 104 COMPANIES BOOTH PRICING & DEADLINES BOOTH RATES STANDARD 10’ X 8’ CORNER 10’ X 8’ END CAP 16’ X 10’ ISLAND 20’ X 16’ (4 BOOTHS) ISLAND 30’ X 16’ (6 BOOTHS) ECONOMY 6’ X 8’ Hall is not carpeted.
$1,800 $2,095 $4,795 $11,300 $14,750 $995
Reserve last year’s space with 50% deposit by 9/14/2018. After this date, booth locations will be assigned according to availability.
BOOTH BALANCE DUE BY 1/14/2019.
MARKETING OPPORTUNITIES PROGRAM ADS
COMPETITION SPONSORSHIPS BEST IN SHOW BEST ALL AROUND
$6,995 $3,900
BREED TOURNAMENT SESSIONS
15,000 printed & mailed within a 200–mile radius of Pasadena and to others by request.
WIRE COATED BREED POODLE SPORTING & SALON FREEST YLE ALL OTHER PUREBREED
$2,495 $2,495 $2,495 $2,495
32 page magazine format. See booth application for more information.
AT DOOR SCHEDULE
$2,495
For more sponsorship details or if any options featured above do not suit your needs, custom sponsorships can be made to fit every goal and budget. Contact hammer@barkleigh.com for all sponsorship details.
7
MARCH 21-24, 2019 SET UP DAY: MARCH 21 TRADE SHOW: MARCH 22–24
TACOMA, WASHINGTON
BREATHTAKING ALPINE REGION! HOTEL MURANO BICENTENNIAL PAVILION 1320 Broadway Plaza Tacoma, WA 98402
Singles/Doubles $168 • Triple $178 • Quad $188 (888) 862-3255 for reservations. Reservation Deadline – 2/26/2019.
WHO ATTENDS THE NORTHWEST GROOMING SHOW?
2018 AT TENDANCE
1,188
ATTENDEES REPRESENTED
23 STATES & 2 COUNTRIES
Over 70% of attendees were from Washington State. International pet care professionals traveled from Canada & Puerto Rico.
8
PRIMARY BUSINESS Primary businesses also include mobile grooming, boarding, daycare, pet sitting, retail, veterinary services, and training.
71% CLAIM GROOMING
OTHER SERVICES
52% 25% XX%
GROOMING (IN SHOP)
RETAIL
19%
DAYCARE
16% BOARDING 9% BOUTIQUE/SPA 7% MOBILE GROOMING
18%
TRAINING
7% PET SITTING
7% VETERINARY SERVICES
2018 VENDOR ATTENDANCE
61 BOOTHS 50 COMPANIES BOOTH PRICING & DEADLINES BOOTH RATES STANDARD 10’ X 8’ CORNER 10’ X 8’ END CAP 16’ X 10’
$995 $1,195 $2,595
Hall is carpeted.
Reserve last year’s space with payment by 10/21/2018. After this date, booth locations will be assigned according to availability.
MARKETING OPPORTUNITIES PROGRAM ADS
COMPETITION SPONSORSHIPS BEST IN SHOW
$1,995
BREED TOURNAMENT SESSIONS
ALL OTHER PUREBREED
$1,295 $1,295 $1,295 $1,295
AT DOOR SCHEDULE
$795
WIRE COATED BREED POODLE SPORTING & SALON FREEST YLE 15,000 printed & mailed within a 200–mile radius of Tacoma and to others by request. 20 page magazine format. See booth application for more information.
For more sponsorship details or if any options featured above do not suit your needs, custom sponsorships can be made to fit every goal and budget. Contact hammer@barkleigh.com for all sponsorship details.
9
APRIL 11–14, 2019
SECAUCUS,
SET UP DAY: APRIL 11 TRADE SHOW: APRIL 12–14
NEW JERSEY
Sponsored by
NEW JERSEY’S PREMIER CONVENTION CENTER! MEADOWLANDS EXPOSITION CENTER 355 Plaza Dr. • Secaucus, New Jersey 07094
EMBASSY SUITES BY HILTON SECAUCUS MEADOWLANDS 555 Plaza Dr. • Secaucus, New Jersey 07094
King Suite Rate–$164 • Double Suite Rate–$174 Tell them you are with Intergroom Group Code: IGA
(201) 864-7300 for reservations. Reservation Deadline – 1/13/2019
WHO ATTENDS INTERGROOM?
2018 AT TENDANCE
2,841 ATTENDEES REPRESENTED
29 STATES & 4 COUNTRIES
Over 68% of attendees were from New Jersey/ New York.
International pet care professionals traveled from Canada, Puerto Rico, Australia and Italy.
10
PRIMARY BUSINESS
}
71% CLAIM GROOMING
16%
WERE
MOBILE
GROOMERS
Primary businesses also include boarding, daycare, pet sitting, retail, veterinary services, training and boutique/spa services.
OTHER SERVICES
55%
GROOMING (IN SHOP)
30% RETAIL
16% BOUTIQUE/SPA
14%
BOARDING
12%
DAYCARE
16% MOBILE GROOMING
14% PET SITTING 10% TRAINING 1% VETERINARY SERVICES
2018 VENDOR ATTENDANCE
102 BOOTHS 70 COMPANIES
Sponsored by
BOOTH PRICING & DEADLINES BOOTH RATES STANDARD 10’ X 10’ $2,150 PREMIUM END 10’ X 10’ $2,500 END CAP 20’ X 10’ $5,200 KIOSK $11,500 ECONOMY 6’ X 8’ $1,200
Reserve last year’s space with 50% deposit by 11/11/18. After deadline, booth locations will be assigned according to availability.
BOOTH BALANCE DUE BY 3/11/2019.
MARKETING OPPORTUNITIES PROGRAM ADS
COMPETITION SPONSORSHIPS NAMING
25,000 printed & mailed within a 200–mile radius of Secaucus and to others by request.
$12,000
PLATINUM
$7,000
GOLD
$5,000
SILVER
$2,500
BRONZE
$1,000
CONTRIBUTOR
$500
32 page magazine format. See booth application for more information. For more sponsorship details or if any options featured above do not suit your needs, custom sponsorships can be made to fit every goal and budget. Contact hammer@barkleigh.com for all sponsorship details.
11
APRIL 30 MAY 2, 2019 SET UP DAY: APRIL 30 TRADE SHOW: MAY 1-2
and daycare
BURBANK, CALIFORNIA
EXPO WEST
A WEST COAST ESCAPE FOR PET PROS! MARRIOTT LOS ANGELES BURBANK AIRPORT 2500 North Hollywood Way Burbank, CA 91505
Room Rate $185 (800) 736-9712 for reservations. Deadline – 4/1/2019.
WHO ATTENDS THE NEW ENGLAND GROOMING SHOW?
2018 AT TENDANCE
402
AT TENDEES REPRESENTED
32 STATES & 2 COUNTRIES Over 51% of attendees were from California.
49% CLAIM GROOMING
}
26% OPERATE
PET DAYCARE
FACILITIES
Primary businesses also include grooming, pet sitting, retail, veterinary services, training, breeding and spa services.
OTHER SERVICES
44% 44% 42% 30%
International pet care
GROOMING (IN SHOP)
Australia and Canada.
25% RETAIL
professionals traveled from
12
PRIMARY BUSINESS
BOARDING
DAYCARE
10% PET SITTING
TRAINING
7% BOUTIQUE/SPA
5% VETERINARY SERVICES 4% MOBILE GROOMING
2018 VENDOR ATTENDANCE
54 BOOTHS 45 COMPANIES
and daycare
EXPO WEST
BOOTH PRICING & DEADLINES BOOTH RATES STANDARD 10’ X 8’ CORNER 10’ X 8’ END CAP 16’ X 10’ ECONOMY 6’ X 8’
$995
$1,195 $2,595 $695
Hall is carpeted.
Reserve last year’s space with payment by 11/30/2018. After this date, booth locations will be assigned according to availability.
MARKETING OPPORTUNITIES EDUCATIONAL LUNCHEON SOCIAL MEDIA PROMO TOTE BAG EVENING PARTY
$7,500 $2,000 $5,000 $3,000 TBD
For more sponsorship details or if any options featured above do not suit your needs, custom sponsorships can be made to fit every goal and budget.
AT DOOR SCHEDULE SCHED ULE OF EVENT S
YOU HAVE THE
SC HE DU LE OF EV
YOU
WE HAVE THE
YO UR AD
&
HERE
Contact hammer@barkleigh.com for all sponsorship details.
$795
and daycare
TOOLS
@
EXPO WEST
YOUR AD
WE HAV E
HERE
&
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@
April 29 – May 2 , 2019
Airport Los Angeles Marriott Burbank
Burbank , Californi a
ST.com www.PetBoardingexpoWE
and dayc are
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13
JUNE 1-2 2019
MEADOWLANDS EXPO CENTER SECAUCUS, NJ World Dog Expo markets itself as the
MOST CUTTING-EDGE SHOW in the Pet industry with an emphasis on digital platforms. Including: • Huge digital screens on site • High quality live event streaming • Interactive social media
29%
13,000 ATTENDEES
OF ATTENDEES
IN 2018
WERE AGES 25-34
FAMILIES THAT SEEK OUT EVENTS HAVE
HIGHER INCOMES
& SPEND MORE
25% Ages 35-44 20% Ages 45-54 12% Ages 55-64 10% Ages 18-24 4% Over 65
OVER HALF OF THE ATTENDEES ARE FROM THE
% OF
ATTENDEES HAD
AN INCOME OVER
}
$100,000
3 X THE NATIONAL AVERAGE THAT’S
• NEW JERSEY • MARYLAND & • DC MARKETS WHICH REPRESENT 3 OF THE TOP 4 MARKETS FOR HOUSEHOLD INCOME
Visit our website www.WorldExpo.Dog For more information contact Alyx Robertson at ALYX@BARKLEIGH.COM or 717-691-3388. 14
SPONSORSHIPS
MEADOWLANDS EXPO CENTER • SECAUCUS, NJ Be a part of the dog event that has the whole world talking! World Dog Expo is estimated to draw
10,000 + ATTENDEES & 125 + EXHIBITORS. An aggressive marketing campaign will utilize the national media market in NYC, traditional media and a cutting edge social media campaign.
Showcase your name in a tremendous way! All Sponsorships include: • •
Logo & link on WorldExpo.Dog Social Media & Email Marketing
NAMING SPONSORSHIP
$20,000
Name will appear as World Dog Expo presented by “Sponsor” or “Sponsor” Presents World Dog Expo: • Logo on Multiple Billboards • Mentioned in all Marketing • Logo Displayed in front of building • Sponsor expert to be used as speaker, presenter or host • Facebook, email, & social media campaigns • BarkTV advertising • Two10x10 booths • Sponsor only meet and greet with Show Talent
HANGING BANNER SPONSORSHIP
$300
WATERING HOLE SPONSORSHIP
$500
Six ft. long by 3 1/2 ft. high banner (provided by show). Banner displays logo and vendor booth number and will be is hung from ceiling across the show floor. Sponsoring five water stations throughout the show. Sponsor may use their bowls if applicable. Show provides water, setup and maintenance during event. Includes: • Logo on all water stations • Logo to be shown on big screen in Main Arena
LEADER OF THE PACK SPONSORSHIP
$1,000
SHORTY ROSSI SPOKESPERSON
$3,000
This sponsorship is ideal for companies that want exposure before, during and after the show. Includes: • Listing in Newsletter & Post Show Email Wrap Up • Ad on big screen in Main Arena If interested in sponsoring the Pit Boss, Shorty Rossi, please call.
PAWSITIVELY CLEAN SPONSORSHIP
$5,000
Great sponsorship opportunity for a cleaning product. Includes: • Prominent Show Signage • Designated pet cleaning stations with logo • Show provided cleaning staff w/ sponsor logo shirts • Social Media & BarkTV advertising • One 10x10 booth
INTERACTIVE ROOM SPONSORSHIPS
These sponsorships are ideal for companies that sell toys, treats, or a fun new idea. The concept is a fun way for dogs to choose the items they prefer. Ideally the pet owner buys the items that the dog chooses: • Separate room in a high traffic area • Prominant Show Signage • Room Named after Sponsor (ex. Barkleigh Toy Town) • Additional Listing under “Event” section of website • Ad promoting room displayed on big screen in Main Arena
Treat Street......................................................$3,000 Toy Town...........................................................$3,000 The Amusement Bark......................................$3,000 •
Includes Sponsor’s booth in room
STAGE SPONSORSHIPS
This sponsorship gives naming rights to the various stages in show This is ideal for a company that values education, discovery or interaction between the dog and the dog parent: • Stage Named After Sponsor (ex. Barkleigh Demo Stage) • Listing in Newsletter & Post Show Email Wrap Up • Ad on big screen in Main Arena
Demo Stage......................................................$2,000 Paw-On Experience.........................................$2,000 Main Arena........................................................$5,000 •
Includes 6 Banners in Main Arena (3 inside & 3 Outside)
EVENT SPONSORSHIPS
Get exposure at the popular and exciting attractions at the show: • Event Named After Sponsor (ex. Barkleigh Weight Pull) • Sponsor Banner Hanging at Event • Listing in Newsletter & Post Show Email Wrap Up • Ad on big screen in Main Arena
Weight Pull.......................................................$2,500 Flyball................................................................$4,000 Dock Diving......................................................$5,000 Next Big Canine Freestyle Star.... .................$5,000 • •
Sponsor introduces act at the show (x2) with Logo on Main Screen Sponsor granted use of winner’s image for promotion
Please Visit www.sponsormyevent.com/e/hEM4Hx8H for additional information. 15
JUNE 20–23, 2019 SET UP DAY: JUNE 20 TRADE SHOW: JUNE 21–23
“THE GROOMING INDUSTRY’S TRADE MAGAZINE!” VOL. 37 ED.3 • MARCH 2018
PREPPING
WILMINGTON, OHIO
A UNIQUE GROOMER FAVORITE!
WWW. GROOMERTOGROOMER .COM
ROBERTS CENTRE
123 Gano Road • Wilmington, OH 45177
FOR
PETQUEST 2018 SHOW PREVIEW
DIRTY
SHAMPOO!? K E EPING YOUR
COSMETICS
CLEAN
ORGANIZING TIPS FOR THE
Grooming by Lindsey Dicken Photo by Animal Photography
GROOMING
ENVIRONMENT
HOLIDAY INN WILMINGTON 123 Gano Road • Wilmington, OH 45177
Room Rate $119 (800) 654-7036 for reservations. Reservation Deadline – 5/29/2019.
WHO ATTENDS PETQUEST?
2018 AT TENDANCE
1,613
ATTENDEES REPRESENTED
26 STATES & 2 COUNTRIES
Over 71% of attendees were from Ohio and Kentucky. International pet care professionals traveled from Canada and Puerto Rico.
PRIMARY BUSINESS
}
74% CLAIM GROOMING
MOBILE
GROOMERS
Primary businesses also include daycare, pet sitting, retail, veterinary services, training, breeding and spa services.
OTHER SERVICES
53%
GROOMING (IN SHOP)
25% RETAIL
13% BOUTIQUE/SPA
22%
BOARDING
12% TRAINING
5% MOBILE GROOMING
16
6% WERE
17%
DAYCARE
12% PET SITTING
4% VETERINARY SERVICES
2018 VENDOR ATTENDANCE
73 BOOTHS 49 COMPANIES BOOTH PRICING & DEADLINES BOOTH RATES STANDARD 10’ X 8’ CORNER 10’ X 8’ END CAP 16’ X 10’ ECONOMY 6’ X 8’
$995 $1,195 $2,595 $695
Reserve last year’s space with payment by 1/20/2019. After this date, booth locations will be assigned according to availability.
Tiled floor.
MARKETING OPPORTUNITIES PROGRAM ADS
COMPETITION SPONSORSHIPS BEST IN SHOW
$2,500
BREED TOURNAMENT SESSIONS
18,000 printed & mailed within a 200–mile radius of the Ohio Area and to others by request.
ALL OTHER PUREBREED
$1,200 $1,200 $1,200 $1,200
16 page magazine format. See booth application for more information.
AT DOOR SCHEDULE
$995
WIRE COATED BREED POODLE SPORTING & SALON FREEST YLE
For more sponsorship details or if any options featured above do not suit your needs, custom sponsorships can be made to fit every goal and budget. Contact hammer@barkleigh.com for all sponsorship details.
17
AUGUST 8–11, 2019 SET UP DAY: AUGUST 8 TRADE SHOW: AUGUST 9–11
SCHAUMBURG, ILLINOIS
MASSIVE 16% ATTENDANCE INCREASE! RENAISSANCE SCHAUMBURG HOTEL & CONVENTION CENTER 1551 N. Thoreau Dr. Schaumburg, Illinois 60173
Singles/Doubles $131 • Triple $151 1-847-303-4100 for reservations Reservation Deadline – 7/18/2019.
WHO ATTENDS THE ALL AMERICAN GROOMING SHOW?
2018 AT TENDANCE
2,716 ATTENDEES REPRESENTED
34 STATES & 3 COUNTRIES
Over 56% of attendees were from Illinois. International pet care professionals traveled from Australia, Canada and Puerto Rico.
18
PRIMARY BUSINESS
74% CLAIM GROOMING
}
8% WERE
MOBILE
GROOMERS
Primary businesses also include boarding, daycare, pet sitting, retail, veterinary services, training and boutique/spa services.
OTHER SERVICES
50%
GROOMING (IN SHOP)
29% RETAIL
16%
BOARDING
15%
DAYCARE
15% BOUTIQUE/SPA 13% PET SITTING 12% TRAINING 6% MOBILE GROOMING
7% VETERINARY SERVICES
2018 VENDOR ATTENDANCE
108 BOOTHS 81 COMPANIES BOOTH PRICING & DEADLINES BOOTH RATES STANDARD 10’ X 10’ CORNER 10’ X 10’ END CAP 20’ X 10’ ECONOMY 6’ X 8’
$1,395 $1,595 $3,850 $995
Reserve last year’s space with 50% deposit by 2/8/19. After deadline, booth locations will be assigned according to availability.
BOOTH BALANCE DUE BY 7/8/2019.
MARKETING OPPORTUNITIES PROGRAM ADS
COMPETITION SPONSORSHIPS BEST IN SHOW
$3,000
BREED TOURNAMENT SESSIONS WIRE COATED BREED POODLE SPORTING & SALON FREEST YLE ALL OTHER PUREBREED 20,000 printed & mailed within a 200–mile radius of Chicago and to others by request. 32 page magazine format. See booth application for more information.
$2,100 $2,100 $2,100 $2,100
ADDITIONAL COMPETITIONS ABSTRACT DESIGN
$1,500
For more sponsorship details or if any options featured above do not suit your needs, custom sponsorships can be made to fit every goal and budget. Contact hammer@barkleigh.com for all sponsorship details.
19
SEPTEMBER 12–15,2019 SET UP DAY: SEP TEMBER 12 TRADE SHOW: 13–15
HERSHEY, PENNSYLVANIA
WORLD’S LARGEST GROOMING SHOW! HERSHEY LODGE & CONVENTION CENTER West Chocolate Ave & University Drive Hershey, PA 17033
Room Rate $189 (800) 437-7439 or (717) 533-3311 for reservations. Reservation Deadline – 8/12/19.
WHO ATTENDS GROOM EXPO? 2017 AT TENDANCE
5,067 AT TENDEES REPRESENTED
45 STATES & 10 COUNTRIES International pet care professionals traveled from Australia, Brazil, Canada, China, Japan, the Netherlands, New Zealand, Puerto Rico, Russia and the United Kingdom.
20
PRIMARY BUSINESS
68% CLAIM GROOMING
}
12% WERE MOBILE
GROOMERS
Primary businesses also include boarding, daycare, pet sitting, retail, veterinary services, training, spa services and breeding.
OTHER SERVICES
49%
GROOMING (IN SHOP)
29% RETAIL
15%
BOARDING
12% PET SITTING 11% TRAINING 9% MOBILE GROOMING
13%
DAYCARE
10% BOUTIQUE/SPA
5% VETERINARY SERVICES
2017 VENDOR ATTENDANCE
211 BOOTHS 140 COMPANIES BOOTH PRICING & DEADLINES Convention Hall STANDARD 10’ X 8’ CORNER 10’ X 8’ END CAP 16’ X 10’ ISLAND 20’ X 16’ (4 BOOTHS) ISLAND 30’ X 16’ (6 BOOTHS) ECONOMY 6’ X 8’ Convention Lobby STANDARD 10’ X 8’ CORNER 10’ X 8’ ECONOMY 6’ X 8’
$2,400 $2,800 $5,900 $14,800 $18,400 $1,530 $2,400 $2,800 $1,530
Chocolate Lobby CORNER 6’ X 8’ ECONOMY 6’ X 8’
$800 $1,000
Hall is carpeted. See booth application for mobile unit space. Reserve last year’s space with 50% deposit by 3/12/2019. After this date, booth locations will be assigned according to availability.
BOOTH BALANCE DUE BY 8/12/2019
MARKETING OPPORTUNITIES PROGRAM ADS
COMPETITION SPONSORSHIPS BEST IN SHOW
$12,500
BREED TOURNAMENT SESSIONS
40,000 printed and mailed within a 200 mile radius of Hershey and to others by request.
32 page magazine format. See booth application for more information or call your advertising representative.
WIRE COATED BREED POODLE SPORTING & SALON FREEST YLE ALL OTHER PUREBREDS
$3,495 $3,495 $3,495 $3,495
RING SPONSORSHIP GROOMING SALON
$2,995 $2,995
OPENING NIGHT PARTY
$2,995
CENTRAL BARK
$1,000
21
OCTOBER 10–13, 2019 SET UP: OCTOBER 10 TRADE SHOW: OCTOBER 11-13
STURBRIDGE, MASSACHUSETTS
BREATHTAKING & DELIGHTFUL FALL FOLIAGE! STURBRIDGE HOST HOTEL 366 Main Street Sturbridge, MA 01566 Singles/Doubles $115 • Triple $125 • Quad $135
(508) 347-7393 for reservations. Reservation Deadline – 9/18/19.
WHO ATTENDS THE NEW ENGLAND GROOMING SHOW?
2018 AT TENDANCE
1,080 AT TENDEES REPRESENTED
21 STATES & 2 COUNTRIES Over 83% of attendees were from the New England region. International pet care professionals traveled from Canada and Puerto Rico.
22
PRIMARY BUSINESS
75% CLAIM GROOMING
}
9%
WERE
MOBILE
GROOMERS
Primary businesses also include boarding, daycare, pet sitting, retail, veterinary services, training, and spa services.
OTHER SERVICES
46% 23%
GROOMING (IN SHOP)
RETAIL
16%
BOARDING
11% TRAINING 9% BOUTIQUE/SPA
15%
DAYCARE
8% PET SITTING
8% MOBILE GROOMING 4% VETERINARY SERVICES
2018 VENDOR AT TENDANCE
38 BOOTHS 30 COMPANIES BOOTH PRICING & DEADLINES BOOTH RATES STANDARD 10’ X 8’ CORNER 10’ X 8’ END CAP 16’ X 10’
$795 $995 $2,195
Reserve last year’s space with payment by 5/10/2019. After deadline, booth locations will be assigned according to availability.
MARKETING OPPORTUNITIES PROGRAM ADS
COMPETITION SPONSORSHIPS BEST IN SHOW
$1,995
BREED TOURNAMENT SESSIONS
18,000 printed and mailed within a 200–mile radius of the New England area and to others by request. 16 page magazine format. See booth application for more information or call your advertising representative.
WIRE COATED BREED POODLE SPORTING & SALON FREEST YLE ALL OTHER PUREBREED
AT DOOR SCHEDULE
$1,295 $1,295 $1,295 $1,295 $795
For more sponsorship details or if any options featured above do not suit your needs, custom sponsorships can be made to fit every goal and budget. Contact hammer@barkleigh.com for all sponsorship details.
23
NOVEMBER 12-14, 2019 SET UP DAY: NOVEMBER 12 TRADE SHOW: NOVEMBER 13-14
EXPO
and daycare
HERSHEY, PENNSYLVANIA
#1 BOARDING & DAYCARE CONFERENCE! HERSHEY LODGE & CONVENTION CENTER 325 University Dr Hershey, PA 17033
Roomrate $179 (800) 437-7439 for reservations. Reservation Deadline – 10/10/19.
WHO ATTENDS THE PET BOARDING & DAYCARE EXPO?
2018 AT TENDANCE
711
AT TENDEES REPRESENTED
41 STATES & 4 COUNTRIES Over 54% of attendees were from the Mid–Atlantic. International pet care professionals traveled from Canada, Brazil, Mexico and Australia.
PRIMARY BUSINESS
50% CLAIM BOARDING
}
25% OPERATE
PET DAYCARE
FACILITIES
Primary businesses also include grooming, pet sitting, retail, veterinary services, training, breeding and spa services.
OTHER SERVICES
51% 45%
GROOMING (IN SHOP)
BOARDING
41%
DAYCARE
21% TRAINING 10% PET SITTING 6% VETERINARY SERVICES
24
31% RETAIL
10% BOUTIQUE/SPA
2% MOBILE GROOMING
2018 VENDOR ATTENDANCE
89 BOOTHS 76 COMPANIES
and daycare
EXPO
BOOTH PRICING & DEADLINES BOOTH RATES STANDARD 10’ X 10’ CORNER 10’ X 10’ END CAP 20’ X 10’ ECONOMY 6’ X 8’
$1,195
Reserve last year’s space with payment by 5/12/2019.
$3,059
After this date, booth locations will be assigned according to availability.
$1,395
$695
Hall is carpeted.
MARKETING OPPORTUNITIES EDUCATIONAL LUNCHEON SOCIAL MEDIA PROMO TOTE BAG EVENING PARTY
$7,500 $2,000 $5,000 $3,000 TBD
For more sponsorship details or if any options featured above do not suit your needs, custom sponsorships can be made to fit every goal and budget.
AT DOOR SCHEDULE SCHED ULE OF EVENT S HAVE
THE
YO UR AD
TACTI CS
HERE
Contact hammer@barkleigh.com for all sponsorship details.
$795
SC HE DU LE OF EV
&
@ and daycare
EXPO
November 11–14, 2019
Center Hershey Lodge & Convent ion Hershey, Pennsylv ania
m www.PetBoardingexpo.co
YOUR AD
HERE
TA CT I
@ and dayca re
EXPO
No vembe r 11– 14, 2019
Her she y Lod ge & Con ven tion Cen Her she y, Pen nsy lvan ia
www.PetB oardingex
po
25
TRADE MAGAZINE
THE GROOMING INDUSTRY’S
“THE GROOMING INDUSTRY’S TRADE MAGAZINE!”
VOL. 37 ED.5 • MAY 2018
WWW. GROOM ERTOGR OOMER .COM
GROOMER
HACKS
SAFET Y
FIRST
GRO OME R &
PET SA FET Y
IN THE SALON
MONTHLY ISSUES FULL OF:
G:
BREAD & BUTTER GROOMIN
PET TRIMS
by Michell Evans
by Kathy Rose
BEFORE
• PHOTO TUTORIALS • BUSINESS TIPS • ANIMAL HEALTH • CUSTOMER SERVICE • NEWS & MORE
ASK THE GROOMING TUTOR
& EASY FAST FOR THE SALON
AFTER
2018 RECAP
Hi there Michell. I have been trying to find a sporting dog to use as a model for my certification exam. We have lots of Labs and Goldens but hardly any Springers, Setters or Cockers . The few sporting breeds we have ask us to shave the whole darn dog with a #10 blade. I want to talk a few of my customers into letting their dogs grow out but I don’t know where to start. Any suggestions?
Groom Expo West 2018 at the Pasadena
WAVY DOODLE
SHORT TRIM
blow dry are Proper preparation and explodes, s the Doodle population of coat benefits from type, essential. This type the diversity of their body Follow this with a coat texturizing shampoo. shape and size, as well as out. good conditioner and blow expanding. all assume type and texture is also below The directions trim for the including nails, There is no “cookie cutter” preparation is complete to the dog Doodle so we must adapt ears, underwear and pads. part of presented to us. Fig.1) Starting at the highest dog comb on This model is a huge 29” snap the back, use a “1” or “0” with a bit Skim off if the sporting a soft, wavy coat to trim the highest point. for fun. The in of wiry texture mixed in off drastically as it does the sparsely croup drops body coat type along with want to attempt to cortopline this model. We roached and legs lanky in the back coated, rect as much of the “roach” when trying topline. may present a challenge as possible and level the pleasing coif. to create a balanced and croup is very low, skim the If Fig.2) mind, in beKeeping basic, proper structure continue with contact just topline, natural off then down Groomer to Groomer • Vol 37 Ed 4 • April 2018 18 Continue we are aiming for a level rump. the low the point of fall off before looking underline, legs presenting the back of the thigh and when viewed illusion of parallel lines hock. important- reaching the of from front or rear, and most Fig.3) Skim down the outside trim. al ly, a balanced symmetric
FIG. 1
FIG. 2
64
Groomer to Groomer • Vol
37 Ed 4 • April 2018
GroomertoGroomer.com
Convention Center went off with a bang! The expo had record breaking attendance and attracted attendees from all over the world, including Australia, Asia and the
T
United Kingdom.
he trade show was the largest that Groom Expo West has ever seen with a record breaking number of vendors! The weather was absolutely breathtaking. It felt like the beginning of summer with the sun shining and the palm trees swaying—who would have guessed it was February! The Pasadena Convention Center is right next to
GroomertoGroomer.com
a great shopping center with a huge variety of delicious restaurants and shops to appease everyone’s taste in clothing and food. So, if you are close enough to drive, plan to join in on the fun next year! And i Mable. The breeds active local breeders, there might be if you live further away, consider that are accepted by a higher concentration in your area. making Groom Expo West a working most certification Also, there might be a higher concenvacation. You can enjoy yourself organization and s are the Cocker Spaniel, tration in an area where bird educate yourself at the same time. hunting English Cocker Spaniel, Irish Setter, is more prevalent. See you next year! ✂ Gordon Setter, English Setter and Consider reaching out to local English Springer Spaniel. breeders of sporting breeds and letting It is true that sporting breeds like them know that you are willing and Springers, Setters and Cockers do not able to groom their breed in the correct make up a very large percentage of the techniques and ask them to send their average grooming clientele. Although, puppy buyers your way with their new like with any breed of dog, if there are puppies. Many breeders are frustrated
H
58
Groomer to Groomer • Vol 37
Ed 4 • April 2018
GroomertoGroomer.com
WWW. GROOMERTOGROOMER .COM 26
that pet groomers are not knowledge-
able in the correct techniques to groom their breed and are desperate to find a local groomer to refer people to. Often
novice groomers are unaware that the back and body coat of the sporting breeds accepted for certification is supposed to be “worked”, not shaved. This area is referred to as the jacket. The jacket is the back of the neck from the occiput down the entire topline, thighs, ribs and top of tail. The
KEEPING THE BOARDING INDUSTRY CURRENT ON
and daycare magazine
agazine and daycare m
WOOFINGTON
ANIMAL BEHAVIOR
LUXURY PETITE
DOG RESORT & SPA
6
6
ISSUES
AND SPA
A DOG’S LIFE
FROM PACK
TO PLAYGROUP
GROOMING SALON TO
YOUR FACILITY
NDDAYCARE.COM
WWW.PETBOARDINGA
FACILITY DESIGN
THE HAPPY CAT HOT EL
ADDING A
per year
BUSINESS & MARKETING
Y OF DOGLANDO
PHOTO BY UNIVERSIT
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W W W. PETBOARDINGANDDAYCARE .COM
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GAZIN E .COM
BER / DECEMBER 2018 VOL. 1 ED. 3 • NOVEM
A Practical Guide for Pet Health Professionals
This highly anticipated and much needed, new publication for the veterinary community is now a reality! PetVet Magazine is the only vet–centered publication whose focus is geared less toward medicine and more toward the wonderful
PEOPLE THAT MAKE UP THE
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27
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and daycare
EXPO WEST Page 12
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Sponsored by
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and daycare
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EXPO
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