2022 Vendor Information
REASONS TO
COMPETITION
SPONSORSHIPS
SPONSOR
SHOW SUPPORT
“THE GROOMING INDUSTRY’S TRADE MAGAZINE!” VOL. 37 ED.11 • NOVEMBER 2018
WWW. GROOMERTOGROO MER .COM
AKC
S.A.F.E.
SALON
PROGRAM HOW DO YOU K NOW WHEN
TO FIRE AN
EMPLOYEE BREAKING
THE CYCLE
Groomers show INCREDIBLE LOYALTY to the companies that back their industry.
Photo by Aninal Photography
HAVE AN IMPACT
BEST IN SHOW BEST ALL AROUND BREED TOURNAMENT SESSIONS • WIRE COATED
The utmost active and motivated pet professionals with the most buying power attend Barkleigh shows.
Sponsors gain exclusive and unique exposure unavailable to standard exhibitors.
SPONSORSHIPS include but are not limited to:
2
•
SPORTING & SALON FREESTYLE
•
POODLE
•
ALL OTHER PUREBREED
RESCUE ROUND UP CREATIVE STYLING UP & COMING CREATIVE SPECIALTY AWARDS • BEST TRANSFORMATION
SET YOURSELF APART
ADDITIONAL
Wahl Best In Show Competition winner, Michelle Breen at Groom Expo 2018
•
BEST SCISSORING
•
COMPASSION
•
BREED SPECIFIC
•
BEST FIRST TIMER
• EVENING EVENT • VIDEO WALL ADVERTISING • LOBBY DISPLAY CASE • SELFIE PHOTOBOOTH • EDUCATION PROGRAM
• AT DOOR SCHEDULE • CENTRAL BARK • SHOW LUNCHEONS • CONTEST RING • VIP LOUNGE
VIDEO WALL
EXHIBITOR
GUIDELINES
ADVERTISING
At Groom Expo West, Intergroom, and Groom Expo, the 17 ft by 10 ft Video Wall will feature short, casual video advertisements of your show specials.
•
All materials must remain within the dimensions of your purchased exhibitor space
•
Nothing may be placed or hung on exterior side walls
•
No product or materials may be placed in aisles*
•
Side walls cannot extend more than 3’ from back drape
•
Aisles shall remain clearly visible with no obstructions to fellow exhibitors and attendees
•
No solicitation of products/ services outside of your purchased exhibitor space
•
All exhibitors must adhere to set– up/tear–down schedule found in the provided exhibitor packet
•
Proof of insurance MUST be available upon request
•
Exhibitors must complete appropriate show booth app to exhibit at any Barkleigh show
•
Exhibitor agrees to NOT hold or sponsor an event within 100 miles of the show, 3 days BEFORE or AFTER Barkleigh show
* Unless additional miscellaneous space is arranged and purchased separately prior to day of show
EASY & INEXPENSIVE WAY TO INCREASE TRAFFIC TO YOUR BOOTH with a simple video shot on your own smartphone!
EXHIBITORS IN VIOLATION OF THESE GUIDELINES MAY BE SUBJECT TO REMOVAL WITHOUT REFUND AND/ OR ADDITIONAL FEES
Custom SPONSORSHIPS CAN BE MADE TO
FIT EVERY GOAL & BUDGET
For more sponsorship details or if featured options do not suit your needs, custom sponsorships can be constructed!
Contact alex@barkleigh.com for all sponsorship details 3
10’ x 10’ BOOTH INFORMATION
8 ft 3 ft 5 ft 8 ft
10 ft
3 ft
Line of Sight
7 ft 5 ft
10 ft 3 ft
8 ft
10 ft 5 ft
5 ft
10 ft 3 ft
Corner
8 ft
5 ft 8 ft
6 ft
Standard
5 ft
3 ft
20ft
AVAILABLE AT
Economy
Aisle
Aisle
10 ft
Aisle
End Cap
Sponsored by
and daycare
4
EXPO
Corner
Standard
Economy
End Cap
10’ wide by 10’ deep.
10’ wide by 10’ deep.
6’ wide by 8’ deep.
20’ wide by 10’ deep.
Open on two sides.
Open on front side.
Open on front side.
Open on three sides.
INCLUDES:
INCLUDES:
INCLUDES:
INCLUDES:
• 6’ table
• 6’ table
• 4’ table
• Two 6’ tables
• Two chairs
• Two chairs
• Two chairs
• Four chairs
• Trash can
• Trash can
• Trash can
• Trash can
• 8’ high back wall
• 8’ high back wall
• 8’ high back wall
• 8’ high back wall
• 3’ high side rails
• 3’ high side rails
• 3’ high side rails
10’ x 8’ BOOTH
INFORMATION
8 ft 3 ft 5 ft 8 ft
8 ft
3 ft
Line of Sight
5 ft 5 ft
10 ft 3 ft
8 ft
8 ft 5 ft
5 ft
10 ft 3 ft
Corner
8 ft
5 ft 8 ft
6 ft
Standard
5 ft
3 ft
16 ft
AVAILABLE AT
Economy
Aisle
Aisle
10 ft
Aisle
End Cap
Corner
Standard
Economy
End Cap
10’ wide by 8’ deep.
10’ wide by 8’ deep.
6’ wide by 8’ deep.
16’ wide by 10’ deep.
Open on two sides.
Open on front side.
Open on front side.
Open on three sides.
INCLUDES:
INCLUDES:
INCLUDES:
INCLUDES:
• 6’ table
• 6’ table
• 4’ table
• Two 6’ tables
• Two chairs
• Two chairs
• Two chairs
• Four chairs
• Trash can
• Trash can
• Trash can
• Trash can
• 8’ high back wall
• 8’ high back wall
• 8’ high back wall
• 8’ high back wall
• 3’ high side rails
• 3’ high side rails
• 3’ high side rails
5
FEBRUARY 17-20, 2022 SET UP DAY: FEBRUARY 17 TRADE SHOW: FEBRUARY 18–20
PASADENA, CALIFORNIA
AS SEEN ON THE
DOCUMENTARY “DOGS” PASADENA CONVENTION CENTER
300 East Green Street • Pasadena, CA 91101
SHERATON PASADENA HOTEL
303 East Cordova Street • Pasadena, CA 91101
(888) 236-2427 for reservations
WHO ATTENDS GROOM EXPO WEST? 2019 AT TENDANCE
4,589 ATTENDEES REPRESENTED
31 STATES & 6 COUNTRIES Over 87% of attendees were from California. International pet care professionals traveled from Canada, China, Denmark, Japan, Mexico and Puerto Rico.
6
PRIMARY BUSINESS
61% CLAIM GROOMING
}
19%
WERE
MOBILE
GROOMERS
Primary businesses also include boarding, daycare, pet sitting, retail, veterinary services, training, spa services and breeding.
ADDITIONAL SERVICES
46% GROOMING
15% BOARDING
24%
13% BOUTIQUE/SPA
15%
RETAIL MOBILE
14% DAYCARE 11% PET SITTING 9% TRAINING 5% VETERINARY SERVICES
2019 VENDOR ATTENDANCE 152 BOOTHS • 109 COMPANIES BOOTH RATES
MARKETING OPPORTUNITIES
STANDARD 10’ X 8’ $1,800
BREED TOURNAMENT SESSIONS
$2,095
CORNER 10’ X 8’
$4,795
END CAP 16’ X 10’ ISLAND 20’ X 16’ (4 BOOTHS) ISLAND 30’ X 16’ (6 BOOTHS)
$11,300 $14,750 $995
ECONOMY 6’ X 8’
WIRE COATED BREED POODLE
SPORTING & SALON FREESTYLE ALL OTHER PUREBREED
COMPETITION SPONSORSHIPS BEST IN SHOW
BEST ALL AROUND CREATIVE
RESCUE ROUND-UP
BEST TRANSFORMATION
Hall is not carpeted.
COMPASSION AWARD BEST SCISSORING
ADVERTISING SHOW PROGRAM
ADDITIONAL SPONSORSHIPS LOBBY DISPLAY CASE PHOTOBOOTH
EDUCATION PROGRAM
VIDEO WALL ADVERTISING CONTEST RING
EVENING EVENTS
15,000 printed & mailed within a 200–mile radius of Pasadena and to others by request. 32 page magazine format. See booth application for more information.
Custom
SPONSORSHIPS CAN BE MADE TO FIT
EVERY GOAL & BUDGET
Contact alex@barkleigh.com for all sponsorship details
7
MARCH 24–27, 2022 SET UP DAY: MARCH 24 TRADE SHOW: MARCH 25–27
TACOMA, WASHINGTON
BREATHTAKING ALPINE REGION! HOTEL MURANO BICENTENNIAL PAVILION 1320 Broadway Plaza Tacoma, WA 98402
(253) 591-4145 for reservations
WHO ATTENDS THE NORTHWEST GROOMING SHOW?
2019 AT TENDANCE
1,244 ATTENDEES REPRESENTED
28 STATES & 1 COUNTRY Over 65% of attendees were from Washington State. International pet care professionals traveled from Canada.
8
PRIMARY BUSINESS
67% CLAIM GROOMING
}
11%
WERE
MOBILE
GROOMERS
Primary businesses also include boarding, daycare, pet sitting, retail, veterinary services, training, spa services and breeding.
ADDITIONAL SERVICES
54% GROOMING
14% BOARDING
31%
11% BOUTIQUE/SPA
RETAIL
15% DAYCARE
14% TRAINING 11% MOBILE 9% PET SITTING 5% VETERINARY SERVICES
2019 VENDOR ATTENDANCE
57 BOOTHS • 46 COMPANIES
BOOTH RATES
MARKETING OPPORTUNITIES
STANDARD 10’ X 8’ $995
BREED TOURNAMENT SESSIONS WIRE COATED BREED POODLE
CORNER 10’ X 8’
$1,195
SPORTING & SALON FREESTYLE
END CAP 16’ X 10’
$2,595
COMPETITION SPONSORSHIPS
ALL OTHER PUREBREED
BEST IN SHOW
BEST ALL AROUND CREATIVE OPEN
Hall is carpeted.
CREATIVE UP & COMING RESCUE ROUND-UP
ADVERTISING PROGRAM ADS
BEST TRANSFORMATION AWARD COMPASSION AWARD
BEST SCISSORING AWARD
ADDITIONAL SPONSORSHIPS LOBBY DISPLAY CASE PHOTOBOOTH
EDUCATION PROGRAM DO-IT-ALL LOUNGE
15,000 printed & mailed within a 200–mile radius of Tacoma and to others by request. 20 page magazine format. See booth application for more information.
Custom
SPONSORSHIPS CAN BE MADE TO FIT
EVERY GOAL & BUDGET
Custom sponsorships can be constructed if any options featured do not suit your needs.
Contact alex@barkleigh.com for all sponsorship details
9
MARCH 31-
APRIL 3, 2022 SET UP DAY: MARCH 31 TRADE SHOW: APRIL 1–3
SECAUCUS,
NEW JERSEY
Sponsored by
TAP IN TO THE NEW YORK MARKET! MEADOWLANDS EXPOSITION CENTER 355 Plaza Dr. • Secaucus, New Jersey 07094
(200) 864-7300 for reservations
WHO ATTENDS INTERGROOM?
2019 AT TENDANCE
2,802 ATTENDEES REPRESENTED
31 STATES & 5 COUNTRIES Over 64% of attendees were from New Jersey/ New York. International pet care professionals traveled from Brazil, China, Canada, Norway and Japan.
10
PRIMARY BUSINESS
67% CLAIM GROOMING
}
18%
WERE
MOBILE
GROOMERS
Primary businesses also include boarding, daycare, pet sitting, retail, veterinary services, training, spa services and breeding.
ADDITIONAL SERVICES
15%% GROOMING 42 28%54%DAYCARE DAYCARE
31% RETAIL
16%
14% BOARDING 14% TRAINING 11% BOUTIQUE/SPA
GROOMING (IN SHOP)
11% MOBILE
BOARDING
5% VETERINARY SERVICES
9% PET SITTING
2019 VENDOR AT TENDANCE
105 BOOTHS • 75 COMPANIES Sponsored by
BOOTH RATES
MARKETING OPPORTUNITIES
STANDARD 10’ X 10’ $2,150
COMPETITION SPONSORSHIPS* NAMING
$2,500
PREMIUM END 10’ X 10’
RISING STAR MENTOR CREATIVE OPEN
CREATIVE UP & COMING
$5,200
END CAP 20’ X 10’
BARK EASY LOUNGE TEAM CHALLENGE PLATINUM
ISLAND 20’ X 20’ (4 BOOTHS)
$11,500
GOLD
SILVER
BRONZE
ECONOMY 6’ X 8’
$1,200
ADVERTISING SHOW PROGRAMS
ADDITIONAL SPONSORSHIPS* CONTRIBUTOR
VIDEO WALL ADVERTISING EVENING EVENTS
*All Intergroom sponsorships include product contribution.
Custom
SPONSORSHIPS CAN BE MADE TO FIT
25,000 printed & mailed within a 200–mile radius of Secaucus and to others by request. 32 page magazine format. See booth application for more information.
EVERY GOAL & BUDGET
Custom sponsorships can be constructed if any options featured do not suit your needs.
Contact alex@barkleigh.com for all sponsorship details
11
MAY 2–5, 2022 SET UP DAY: MAY 3 TRADE SHOW: MAY 4-5
and daycare
BURBANK, CALIFORNIA
EXPO WEST
A WEST COAST ESCAPE FOR PET PROS! MARRIOTT LOS ANGELES BURBANK AIRPORT 2500 North Hollywood Way Burbank, CA 91505
Room Rate $185 (800) 736-9712 for reservations. Deadline – 4/4/2022
WHO ATTENDS PET BOARDING & DAYCARE EXPO WEST?
2019 AT TENDANCE
402
AT TENDEES REPRESENTED
32 STATES & 2 COUNTRIES Over 51% of attendees were from California. International pet care
professionals traveled from Australia and Canada.
12
PRIMARY BUSINESS
49% CLAIM BOARDING
}
26% OPERATE
PET DAYCARE
FACILITIES
Primary businesses also include grooming, pet sitting, retail, veterinary services, training, breeding and spa services.
ADDITIONAL SERVICES
55% GROOMING
44% RETAIL
51%
29% BOUTIQUE/SPA
DAYCARE
47% BOARDING
35% TRAINING 22% PET SITTING 13% VETERINARY SERVICES 2% MOBILE
2019 VENDOR ATTENDANCE
61 BOOTHS • 50 COMPANIES
and daycare
BOOTH RATES & DEADLINES STANDARD 10’ X 8’ $995
EXPO WEST
Reserve last year’s space with
CORNER 10’ X 8’
$1,195
payment by 11/28/2022.
END CAP 16’ X 10’
$2,595
ECONOMY 6’ X 8’
$695
After this date, booth locations will be assigned according to availability.
Hall is carpeted.
SPONSORSHIPS PREMIER $7,500 TOTE BAG
$3,000
SCHEDU LE OF EVENTS
$7,500 YO UR AD EXECUTIVE $3,500
EDUCATION PROGRAM LUNCHEON
H ER E $2,000
CHARGING KIOSK $2,000 LOBBY DISPLAY CASE
$1,000
SNACK BAR
TBD
MEET & GREET PARTY
TBD
ADVERTISING SHOW PROGRAMS 40,000 printed. Direct mail & insertion in Pet Boarding & Daycare magazine. 32 page half page digest size. Standard full page, inside front, inside back and half page ads available.
SC HED ULE OF EVE NT S
YOU HAVE THE WE HAVE THE
&
and daycare
TOOLS
@
YOU HAVE THE
YOUR AD
WE HAV E THE
HERE
&
@
EXPO WEST
and dayc are
April 29 – May 2 , 2019
Airport Los Angeles Marriott Burbank
Burbank, California
TOOLS
EXPO WEST
Ap ril 29 – Ma y 2 , 2019 Los Ang
.com www.PetBoardingexpoWEST
eles Mar riott Burb ank Airp ort
Bur ban k, Cali forn ia
www.PetB oardingexp
AT DOOR SCHEDULE
oWEST.com
$795
Custom
SPONSORSHIPS CAN BE MADE TO FIT
EVERY GOAL & BUDGET
Custom sponsorships can be constructed if any options featured do not suit your needs.
Contact hammer@barkleigh.com for all sponsorship details
13
JUNE 23–26, 2022 SET UP DAY: JUNE 23 TRADE SHOW: JUNE 24-26
“THE GROOMING INDUSTRY’S TRADE MAGAZINE!” VOL. 37 ED.3 • MARCH 2018
WILMINGTON, OHIO
JILL PIPINO’S FAVORITE SHOW!
WWW. GROOMERTOGROOMER .COM
ROBERTS CENTRE
PREPPING
123 Gano Road Wilmington, OH 45177
FOR
PETQUEST 2018 SHOW PREVIEW
DIRTY
SHAMPOO!? K E EPING YOUR
COSMETICS
CLEAN
HOLIDAY INN WILMINGTON
123 Gano Road • Wilmington, OH 45177 (800) 654-7036 for reservations
ORGANIZING TIPS FOR THE
Grooming by Lindsey Dicken Photo by Animal Photography
GROOMING
ENVIRONMENT
WHO ATTENDS PETQUEST?
2019 AT TENDANCE
1,902 ATTENDEES REPRESENTED
32 STATES & 1 COUNTRY
Over 71% of attendees were from Ohio and Kentucky. International pet care professionals traveled from Canada.
PRIMARY BUSINESS
70% CLAIM GROOMING
MOBILE
GROOMERS
Primary businesses also include daycare, pet sitting, retail, veterinary services, training, breeding and spa services.
ADDITIONAL SERVICES
56% GROOMING
14% BOUTIQUE/SPA
23%
13% PET SITTING
20% 14
}
6% WERE
RETAIL BOARDING
18% DAYCARE 13% TRAINING 6% MOBILE 5% VETERINARY SERVICES
2019 VENDOR ATTENDANCE
76 BOOTHS • 55 COMPANIES BOOTH RATES STANDARD 10’ X 8’
MARKETING OPPORTUNITIES $995
CORNER 10’ X 8’
$1,195
END CAP 16’ X 10’
$2,595
ECONOMY 6’ X 8’
$695
Hall is Tiled floor.
ADVERTISING SHOW PROGRAMS
BREED TOURNAMENT SESSIONS
WIRE COATED BREED POODLE SPORTING & SALON FREESTYLE ALL OTHER PUREBREED
COMPETITION SPONSORSHIPS
BEST IN SHOW BEST ALL AROUND CREATIVE OPEN RESCUE ROUND-UP CREATIVE UP & COMING BEST TRANSFORMATION AWARD COMPASSION AWARD BEST SCISSORING AWARD
ADDITIONAL SPONSORSHIPS
LOBBY DISPLAY CASE PHOTOBOOTH EDUCATION PROGRAM CONTEST TABLES
Custom
SPONSORSHIPS
18,000 printed & mailed within a 200–mile radius of the Ohio Area and to others by request. 16 page magazine format. See booth application for more information.
CAN BE MADE TO FIT
EVERY GOAL & BUDGET
Custom sponsorships can be constructed if any options featured do not suit your needs.
Contact alex@barkleigh.com for all sponsorship details
15
AUGUST 4–7, 2022 SET UP DAY: AUGUST 4 TRADE SHOW: AUGUST 5-7
SCHAUMBURG, ILLINOIS
THE MID-WEST’S LARGEST GROOMING SHOW RENAISSANCE SCHAUMBURG HOTEL & CONVENTION CENTER 1551 N. Thoreau Dr. Schaumburg, Illinois 60173 1-800-468-3571 for reservations
WHO ATTENDS THE ALL AMERICAN GROOMING SHOW?
2019 AT TENDANCE
2,610 ATTENDEES REPRESENTED
34 STATES & 3 COUNTRIES Over 56% of attendees were from Illinois. International pet care professionals traveled from Australia, Canada and Puerto Rico.
16
PRIMARY BUSINESS
74% CLAIM GROOMING
}
8% WERE
MOBILE
GROOMERS
Primary businesses also include boarding, daycare, pet sitting, retail, veterinary services, training and boutique/spa services.
ADDITIONAL SERVICES
56% GROOMING 29%
RETAIL
15% BOARDING
15% DAYCARE 15% BOUTIQUE/SPA 13% PET SITTING 12% TRAINING 7% VETERINARY SERVICES 6% MOBILE
2019 VENDOR ATTENDANCE
111 BOOTHS • 82 COMPANIES BOOTH RATES & DEADLINES MARKETING OPPORTUNITIES BOOTH RATES
BREED TOURNAMENT SESSIONS
STANDARD 10’ X 10’
$1,395
CORNER 10’ X 10’
$1,595
$3,850
END CAP 20’ X 10’
$995
ECONOMY 6’ X 8’
ADVERTISING SHOW PROGRAMS
PROGRAM ADS
20,000 printed & mailed within a 200–mile radius of Chicago and to others by request. 32 page magazine format. See booth application for more information.
WIRE COATED BREED POODLE SPORTING & SALON FREESTYLE ALL OTHER PUREBREED
COMPETITION SPONSORSHIPS
BEST IN SHOW BEST ALL AROUND CREATIVE OPEN CREATIVE UP & COMING RESCUE ROUND-UP BEST TRANSFORMATION AWARD COMPASSION AWARD BEST SCISSORING AWARD
ADDITIONAL SPONSORSHIPS
LOBBY DISPLAY CASE PHOTOBOOTH EDUCATION PROGRAM EVENING EVENTS CONTEST RING
Custom
SPONSORSHIPS CAN BE MADE TO FIT
EVERY GOAL & BUDGET
Contact alex@barkleigh.com for all sponsorship details
17
SEPTEMBER 15–18, 2022 SET UP DAY: SEP TEMBER 15 TRADE SHOW: SEPTEMBER 16-18
HERSHEY, PENNSYLVANIA
WORLD’S LARGEST GROOMING SHOW! HERSHEY LODGE & CONVENTION CENTER West Chocolate Ave & University Drive Hershey, PA 17033 (800) 437-7439 or (717) 533-3311 for reservations
WHO ATTENDS GROOM EXPO? 2019 AT TENDANCE
5,492 AT TENDEES REPRESENTED
47 STATES & 10 COUNTRIES
68% CLAIM GROOMING
}
11% WERE MOBILE
GROOMERS
Primary businesses also include boarding, daycare, pet sitting, retail, veterinary services, training, spa services and breeding.
ADDITIONAL SERVICES
International pet care professionals
48% GROOMING
14% DAYCARE
China, Colombia, France, Israel, the
30% RETAIL
11% PET SITTING
traveled from Australia, Canada,
Netherlands, Puerto Rico, the United Kingdom and the Virgin Islands.
18
PRIMARY BUSINESS
15%
BOARDING
12% TRAINING 10% BOUTIQUE/SPA 9% MOBILE 5% VETERINARY SERVICES
2019 VENDOR ATTENDANCE
212 BOOTHS • 142 COMPANIES BOOTH RATES & DEADLINES MARKETING OPPORTUNITIES Convention Hall
BREED TOURNAMENT SESSIONS
STANDARD 10’ X 8’
$2,400
WIRE COATED BREED
CORNER 10’ X 8’
$2,800
POODLE
END CAP 16’ X 10’
$5,900
ALL OTHER PUREBREED
ISLAND 20’ X 16’ (4 BOOTHS) ECONOMY 6’ X 8’
$14,800 $1,530
Convention Lobby STANDARD 10’ X 8’
$2,400
CORNER 10’ X 8’
$2,800
ECONOMY 6’ X 8’
$1,530
ECONOMY 6’ X 8’
COMPETITION SPONSORSHIPS BEST IN SHOW BEST ALL AROUND CREATIVE RESCUE ROUND-UP RESCUE CLIP–IN BEST TRANSFORMATION AWARD
Chocolate Lobby CORNER 6’ X 8’
SPORTING & SALON FREESTYLE
$1,000 $800
Hall is carpeted. Mobile unit space may be available on booth app.
COMPASSION AWARD BEST SCISSORING AWARD
ADDITIONAL SPONSORSHIPS LOBBY DISPLAY CASE CENTRAL BARK PHOTOBOOTH
PROGRAM ADS
EDUCATION PROGRAM VIDEO WALL ADVERTISING VIP LOUNGE CONTEST RING DOOR PROGRAM ADVERTISEMENT
Custom 40,000 printed and mailed within a 200 mile radius of Hershey and to others by request. 32 page magazine format. See booth application for more information.
SPONSORSHIPS CAN BE MADE TO FIT
EVERY GOAL & BUDGET
Contact alex@barkleigh.com for all sponsorship details
19
OCTOBER 6–9, 2022 SET UP: OCTOBER 6 TRADE SHOW: OCTOBER 7-9
STURBRIDGE, MASSACHUSETTS
BREATHTAKING & DELIGHTFUL FALL FOLIAGE!
STURBRIDGE HOST HOTEL & CONFERENCE CENTER 366 Main Street, Sturbridge, Massachusetts 01566
(508) 347-7393 for reservations
WHO ATTENDS THE NEW ENGLAND GROOMING SHOW?
2019 AT TENDANCE
1,156 AT TENDEES REPRESENTED
21 STATES & 2 COUNTRIES Over 83% of attendees were from the New England region. International pet care professionals
traveled from Canada and Puerto Rico.
20
PRIMARY BUSINESS
75% CLAIM GROOMING
}
9%
WERE
MOBILE
GROOMERS
Primary businesses also include boarding, daycare, pet sitting, retail, veterinary services, training, and spa services.
ADDITIONAL SERVICES
51% GROOMING 45% 41%
RETAIL BOARDING
15% DAYCARE 11% TRAINING 9% BOUTIQUE/SPA 8% PET SITTING 8% MOBILE 4% VETERINARY SERVICES
2019 VENDOR ATTENDANCE
47 BOOTHS • 34 COMPANIES BOOTH RATES & DEADLINES STANDARD 10’ X 8’
$795
CORNER 10’ X 8’
$995 $2,195
END CAP 16’ X 10’
MARKETING OPPORTUNITIES BREED TOURNAMENT SESSIONS WIRE COATED BREED
SPORTING & SALON FREESTYLE POODLE
ALL OTHER PUREBREED
COMPETITION SPONSORSHIPS BEST IN SHOW
BEST ALL AROUND CREATIVE
Hall is carpeted.
BEST TRANSFORMATION AWARD BEST SCISSORING AWARD
ADVERTISING SHOW PROGRAMS
ADDITIONAL SPONSORSHIPS LOBBY DISPLAY CASE PHOTOBOOTH
EDUCATION PROGRAM
Custom
SPONSORSHIPS
18,000 printed and mailed within a 200– mile radius of the New England area and to others by request. 16 page magazine format. See booth application for more information.
CAN BE MADE TO FIT
EVERY GOAL & BUDGET
Custom sponsorships can be constructed if any options featured do not suit your needs.
Contact alex@barkleigh.com for all sponsorship details
21
NOVEMBER 7-10, 2022 SET UP DAY: NOVEMBER 8 TRADE SHOW: NOVEMBER 9-10
and daycare
EXPO
HERSHEY, PENNSYLVANIA
#1 BOARDING & DAYCARE CONFERENCE! HERSHEY LODGE & CONVENTION CENTER 325 University Dr Hershey, PA 17033 (800) 437-7439 or (717) 533-3311 for reservations
WHO ATTENDS THE PET BOARDING & DAYCARE EXPO? 2019 AT TENDANCE
763 AT TENDEES REPRESENTED
41 STATES & 4 COUNTRIES Over 54% of attendees were from the Mid–Atlantic. International pet care professionals traveled from Canada, Brazil, Mexico and Australia.
22
PRIMARY BUSINESS
50% CLAIM BOARDING
}
25% OPERATE
PET DAYCARE
FACILITIES
Primary businesses also include grooming, pet sitting, retail, veterinary services, training, breeding and spa services.
ADDITIONAL SERVICES
51%
GROOMING
31% RETAIL 21% TRAINING
45% BOARDING
10% PET SITTING
41%
6% VETERINARY SERVICES
DAYCARE
10% BOUTIQUE/SPA 2% MOBILE
2019 VENDOR ATTENDANCE
102 BOOTHS 88 COMPANIES
and daycare
EXPO
BOOTH RATES & DEADLINES $695
STANDARD 10’ X 10’ $1,195 ECONOMY 6’ X 8’ CORNER 10’ X 10’
$1,395 Hall is carpeted.
END CAP 20’ X 10’
$3,059
SPONSORSHIPS PREMIER TOTE BAG EDUCATION PROGRAM EXECUTIVE LUNCHEON
SC HED ULE OF EVE NT S
SCHEDU LE OF EVENTS HAVE
HAVE
THE
YO UR AD
TACTIC S
H ER E
CHARGING KIOSK LOBBY DISPLAY CASE SNACK BAR MEET & GREET PARTY
ADVERTISING SHOW PROGRAMS 40,000 printed. Direct mail & insertion in Pet Boarding & Daycare magazine. 32 page half page digest size. Standard full page, inside front, inside back and half page ads available.
TH E
&
@ and daycare
YOUR AD
HERE
TA CT ICS
@
EXPO
and dayca re
November 11–14, 2019
EXPO
No vember 11– 14, 2019
Center Hershey Lodge & Conventi on Hershey, Pennsylva nia
.com www.PetBoardingexpo
&
Her shey Lod ge & Con ven tion Cen ter Her she y, Pen nsyl van ia
www.PetBo ardingexp
o.com
DOOR SCHEDULE ADVERTISEMENT
Custom
SPONSORSHIPS CAN BE MADE TO FIT
EVERY GOAL & BUDGET
Custom sponsorships can be constructed if any options featured do not suit your needs.
Contact alex@barkleigh.com for all sponsorship details
23
UPCOMING DATES:
JANUARY 20 –23, 2022 WORLD GROOM VIII
APRIL 21–24, 2022 WORLD GROOM IX
JULY 14–17, 2022 WORLD GROOM X
OCTOBER 20–23, 2022 WORLD GROOM XI
TAP INTO THIS BRAND NEW MARKET! ALL WORLD GROOM SHOWS TAKE PLACE OVER ZOOM AND ALWAYS INCLUDE HIGHLY SOUGHT AFTER CERTIFICATE COURSES. World Groom Shows offer two seminars at a time: Thursday
7-9pm ET
Sunday
12-2pm ET
Friday
7-9pm ET
3-7pm ET
Saturday
7-9pm ET
WHO ATTENDS WORLD GROOM? AVERAGE AT TENDANCE
595
24
OVER
60%
}
OF ATTENDEES
HAVE NOT ATTENDED A SHOW IN PERSON
SEMINAR SPONSORSHIPS: Each individual seminar is available to be sponsored at World Groom events in 2022. A World Groom Seminar sponsorship includes:
LIVE Q&A SPOTLIGHT At least a five minute sponsor spotlight between the class end and the Q&A. A representative from your company will be on the live webinar to speak about your company and answer questions from attendees.
VIRTUAL BOOTH A “booth” on the virtual floor plan. The virtual booth is customizable: your company can add pictures, links, videos, and text to highlight virtual trade show deals. This virtual floor plan will be available to attendees as well as shared through various digital platforms to Barkleigh’s list of pet professionals.
DIGITAL MARKETING The virtual trade show link will be sent in an email blast to over 29,000 groomers. • A post on the Barkleigh Facebook page including the virtual trade show link will be shared to multiple grooming Facebook groups. • An SMS text alert will be sent to all groomers signed up for this service (1,500 and growing).
BRAND AWARENESS • Your company logo and link included on all emails promoting the World Groom event your company sponsored (i.e., World Groom 8, 9, 10). • Company logo on the replay feature for that particular class. The logo will be embedded in the corner of the replay video. • Company logo on the World Groom website with a link to your company’s website, recognizing you as a sponsor for the duration of that World Groom event.
25
THE GROOMING INDUSTRY’S
TRADE MAGAZINE
WWW. GROOMERTOGRO OMER .COM
VOL. 40 ED.2 • FEBRUARY 2021
WITH GROOMING AGAIN
“JUST” CLIMBING THE STORY OF
NINJA GROOMER KAT HENSCHEN
ASK THE GROOMING TUTOR by Michell Evans
MONTHLY ISSUES FULL OF:
2018 RECAP
• PHOTO TUTORIALS • BUSINESS TIPS • ANIMAL HEALTH • CUSTOMER SERVICE • NEWS & MORE
Hi there Michell. I have been trying to find a sporting dog to use as a model for my certification exam. We have lots of Labs and Goldens but hardly any Springers, Setters or Cockers . The few sporting breeds we have ask us to shave the whole darn dog with a #10 blade. I want to talk a few of my customers into letting their dogs grow out but I don’t know where to start. Any suggestions?
Groom Expo West 2018 at the Pasadena Convention Center went off with a bang! The expo had record breaking attendance and attracted attendees from all over the world, including Australia, Asia and the
T
United Kingdom.
he trade show was the largest that Groom Expo West has ever seen with a record breaking number of vendors! The weather was absolutely breathtaking. It felt like the beginning of summer with the sun shining and the palm trees swaying—who would have guessed it was February! The Pasadena Convention Center is right next to
18
Groomer to Groomer • Vol 37 Ed 4 • April 2018
GroomertoGroomer.com
a great shopping center with a huge variety of delicious restaurants and shops to appease everyone’s taste in clothing and food. So, if you are close enough to drive, plan to join in on the fun next year! And i Mable. The breeds active local breeders, there might be if you live further away, consider that are accepted by a higher concentration in your area. making Groom Expo West a working most certification Also, there might be a higher concenvacation. You can enjoy yourself organization and s are the Cocker Spaniel, tration in an area where bird educate yourself at the same time. hunting English Cocker Spaniel, Irish Setter, is more prevalent. See you next year! ✂ Gordon Setter, English Setter and Consider reaching out to local English Springer Spaniel. breeders of sporting breeds and letting It is true that sporting breeds like them know that you are willing and Springers, Setters and Cockers do not able to groom their breed in the correct make up a very large percentage of the techniques and ask them to send their average grooming clientele. Although, puppy buyers your way with their new like with any breed of dog, if there are puppies. Many breeders are frustrated
H
58
Groomer to Groomer • Vol 37
Ed 4 • April 2018
GroomertoGroomer.com
WWW. GROOMERTOGROOMER .COM 26
that pet groomers are not knowledge-
able in the correct techniques to groom their breed and are desperate to find a local groomer to refer people to. Often
novice groomers are unaware that the back and body coat of the sporting breeds accepted for certification is supposed to be “worked”, not shaved. This area is referred to as the jacket. The jacket is the back of the neck from the occiput down the entire topline, thighs, ribs and top of tail. The
KEEPING THE BOARDING INDUSTRY CURRENT ON
and daycare magazine
agazine and daycare m
WOOFINGTON
ANIMAL BEHAVIOR
LUXURY PETITE
DOG RESORT & SPA
6 ISSUES
6
AND SPA
A DOG’S LIFE
FROM PACK
TO PLAYGROUP
GROOMING SALON TO
YOUR FACILITY
NDDAYCARE.COM
WWW.PETBOARDINGA
FACILITY DESIGN
THE HAPPY CAT HOT EL
ADDING A
per year
BUSINESS & MARKETING
Y OF DOGLANDO
PHOTO BY UNIVERSIT
INDUSTRY NEWS
ANIMAL HEALTH
W W W. PETBOARDINGANDDAYCARE .COM
WWW. PET VETMA
GAZIN E .COM
BER / DECEMBER 2018 VOL. 1 ED. 3 • NOVEM
A Practical Guide for Pet Health Professionals
This highly anticipated and much needed, new publication for the veterinary community is now a reality! PetVet Magazine is the only vet–centered publication whose focus is geared less toward medicine and more toward the wonderful
PEOPLE THAT MAKE UP THE
VETERINARY COMMUNITY. W W W. PET VETMAGAZINE .COM
27
Page 20 Page 8
and daycare
EXPO WEST Page 12
Page 18
Sponsored by Page
10
Page 24
Page 6
Page 14
and daycare
Page 16
28
EXPO
Page 22