*(above logo is CMYK equivalents)
Corporate Style and Branding Guide
Corporate Style and Branding Guide
CORPORATE LOGO USAGE q---------------------------
signature
q logotype
The CauseConnect™ signature is used to represent the concept of connection. It’s the core of the identity and should be used on all marketing and media. The signature consists of two elements: 1.) The symbol - The hands “bridge” the type connecting the two words. Just as CauseConnect™ does with it’s clients.
^ (above logo is CMYK equivalents)
2.) The logotype - bernhard gothic beautifully encompasses the CauseConnect™ brand. Sans serifs are inherently corporate centric, but humanist sans serifs are meant to be “calligraphic”, by nature they are more accessible. That is exactly what CauseConnect™ is doing – by facilitating community building, philanthropy for the arts, and ultimately facilitating positive connections.
3 COLOR LOGO/SIGNATURE q PMS
The relationship between these elements should never be altered. This consistency will build brand recognition and reinforce the positioning to the public and clients alike.
7407C
REVERSED LOGO PMS 377C
q
q
PMS 574C
GRAYSCALE LOGO q 50%
q
q
100% Black
If a reverse to one color is necessary or appropriate. Please choose the dark green or black only.
Black-
85% Black
CORPORATE LOGO & TAGLINE
( logo is CMYK equivalents) >
Achieve Business Returns With Charitable Investments.™
These 3 taglines are the approved and trademarked versions. Use when submitting to new publication or outlet when a more descriptive presence is necssary.
Doing Business by Doing Good.™ ^ (above logo is CMYK equivalents)
Consciously Connecting Companies and Causes.™
Corporate Style and Branding Guide
LOGO VARIATIONS & COLOR CHART Acceptable versions of the logo should only be used when space or application dictate its use. The vertical version is used as an EXCEPTION.
MINIMUM SIZE CMYK CONVERSION COLOR
CYAN
Horizontal Logo
MAGENTA
DK. Green
34
0
76
69
Lt. Green
43
0
100
23.5
Orange
0
22
85
11
RGB CONVERSION COLOR
RED
GREEN
BLUE
DK. Green
111
117
57
Lt. Green
160
166
68
Orange
189
151
69
No smaller than 1”
Stacked Logo
No smaller than .75”
HEXADECIMAL EQUIVALENTS COLOR DK. Green
#6F7433
Lt. Green
#A1A637
Orange
#BD9745
Logo Clear Space and Size
The CauseConnect™ signature should always be surrounded by an adequate amount of clear space in order to set it off from other elements.
^ (above logo is CMYK equivalents)
X ^ (above logo is Spot Color equivalents)
Consciously Connecting Companies and Causes.™ ^ (above logo is CMYK equivalents)
X
x X
The gray area (see left) indicates the minimum amount of clear space that must surround the signature in all applications, no other element should overlap this clear space. Exceptions require approval prior to use. Minimum clear space is specified in units of “x” equal to an “x” set at the same point size as the logotype in bernhard gothic.
Corporate Style and Branding Guide
LOGO USAGE GUIDELINES The Logo should be used as a single unit. The signature should never be used alone, but should always include the logotype. The logotype should never be used without the signature The signature or logotype should never be used separately.
Don’t rearrange or stack the logomark and logotype.
Do not change the colors of the signature or logotype.
The Logo should be used as a single unit. The signature should never be used alone, but should always include the logotype. The logotype should never be used without the signature Do Not enlarge the signature, distort by stretching or alter the logotype or signature separately.
Stay conscious of background colors and patterns maintain the marks legibility
Corporate Style and Branding Guide
LOGO USAGE GUIDELINES
This color or white is the preferred background color. ^ (above logo is spot color equivalents) ^ (above logo is spot color equivalents)
SOCIAL PROFILE
FAVICON
48x48px
FONT USED IN BODY COPY
Calisto 1234567890!@ÂŁ$%^&*()-=+ ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz
Corporate Style and Branding Guide
www.CauseConnect.net info@CauseConnect.net office: (213) 972-0884 mobile: (213) 446-3467 fax: (213) 402-2027
Hexadecimal Equivalents
6F7433
always social media background when possible
A1A637
F1F1DD
Always logo background color when able to use #6F7433
B33623
BD9745
Accent only with #FIF1DD
Accent only with #FIF1DD
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