COVER
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Bill Gross 1966
Misty Gross 1977 Vanessa Gross 2005
I take great pride and pleasure in the friends I have made through the 50 years that I have been in the business. It is an honor to be a part of your lives this new year, as it brings holidays, special occasions and milestones for you to celebrate with your loved ones. Our fine staff is ready to assist you in selecting prized pieces to commemorate your special moments. We promise to make picking out the perfect gift a smooth and enjoyable experience. With a friendly smile and helping hand, our staff will help you discover the high quality diamonds and fine jewelry we have to offer.
Celebrating 50 years of Bill Gross and Gross Diamond Co.’s Journey 1961 - 2011
It is because of you, we can continue to provide the finest design, quality and value to make your occasions special. Best wishes, Bill Gross
Bill Gross standing in his first store in Greentree Mall, 1977 2
Bill Gross 1961
Bashford Manor Mall 1985
Chris Gross 1977-1997 Tammy Gross 1983
St. Matthews Mall 1986
Mark Gross 2004
Galleria Mall 1981
D. J. Gross 1977-1994
ElizabethTown Shopping Center
Kaiden Gross 2011
®
THE
LAZARE
D I A M O N D®
The world’s most beautiful diamond
®
L a z a r e ’s Precious Wonders Collection
T h e L a z a r e D i a m o n d® Built on tradition and a commitment to excellence is The Original Ideal Cut Diamond®
Lazare
Lazare All Lazare Diamonds are cut to “ideal” proportions, with every facet precisely polished to direct the light rays towards the center of the diamond and reflect back to the top in a blaze of light. Every Lazare Diamond is ideal cut and is cut to maximize beauty, not weight. This guarantees a spectacular balance of brilliance, sparkle and fire. You may choose to compromise on color, clarity or carat-weight, but to ensure that you have the most beautiful diamond possible you should never compromise on cut. For every 1,000,000 diamonds mined, only 1 will yield a 1.00 carat diamond. Less than 1% of all diamonds are Ideal Cut.
No Matter Which One, The answer will be yes!
A 1.00ct Lazare Ideal Cut is 1 in a million! The Lazare Diamond - Ideal Cut - Ideal Beauty - Ideal Quality Since 1903 and still dedicated to cutting The world's most beautiful diamond®
The original ideal cut diamond since 1919 6
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Lazare
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Lagos
lagos gabrielny.com
Passion. Love. Gabriel 14
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Lagos !
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lagos
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Tycoon
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Tycoon
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Gabriel
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Gabriel
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Hidalgo Bridal Hidalgo Bridal
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Hidalgo Bridal
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Thistle and Bee
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Elle Silver
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©2011 All rights reserved Scott Kay, inc. S C O T T K A Y. C O M
“ T he
most Su per ior contempora r y met a l k now n to ma n .”
SK Cobalt is made from BioBlu27 Cobalt. Visit bioblu27.com for more info.
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Gross Collection
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Gross Collection
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Minutes With Mark Gross Lead Designer, Gross Diamond Company
LX Magazine: You grew up in the jewelry business, but that didn’t mean you had to STAY in the jewelry business, why did you? Mark Gross: I decided to attend GIA (Gemological Institute of America) to see if I had a real interest in jewelry and gemstones. I know if you’re truly going to enjoy something and hopefully be good at it, you have to love it. Once I began studying, I immediately knew I was going to get more involved in the family business. LX: What made you realize designing jewelry was something you wanted to do? MG: At GIA I also studied the Bench/Jeweler specialty and the CAD/CAM design. I wanted to know as many aspects of the business as possible. When I finished my first bench jeweler test, I knew I had just touched the tip of an iceberg that would only get bigger and more intricate as I progressed.
LX: What was your first successful design? MG: A woman came in one day asking if we remounted gemstones. She had her mother’s aquamarine gemstone from a pendant and wanted to put it with some diamonds from her mother’s wedding band. As we talked, I realized it was going to have to be made from scratch. We mounted the diamonds along one side in a bead setting, gently wrapped textured gold around the aquamarine on the other side — then mounted it all in 18 karat white gold. When she picked up the ring she loved it, and said she was glad to have something so beautiful to always remind her of her mom.
LX: Describe the process of collaborating with a client for a custom, one-of-a-kind heirloom-type piece? MG: When I sit down to design with a customer, I don’t have a “typical” way of approaching it. Each design is different. I wouldn’t be doing the design or the client any justice to have a set approach. If a client is interested in an heirloom piece, the design process might start 34
with a conversation about the family history of the piece, its “story” if you will. This would then lead into the type of piece (ring, pendant, or maybe a brooch) and style (modern, contemporary, or art deco) the customer might have in mind.
LX: When you take over the company, what’s the first thing you’re going to change and what is the one thing you will always keep? MG: Well, the first thing that I would change would be the music (he laughs). I have a little different taste than what we play at the store now. The one thing I will always keep is the relaxed atmosphere and comfortable experience our family brings to the jewelry business.
LX: What technologies do you see on the horizon that might propel GDC for another 50 years and how would you implement them? MG: The advancements in computer aided design and gemstone scanning currently being perfected are very exciting. Soon, a customer will be able to scan their own gemstone and see it placed in a limitless number of design options immediately. This will speed the design process tremendously. 35
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Lazare
A | Sterling Silver Pandora Bracelet (beads sold separately)....$65 B | Sterling Silver Pandora Beads starting price at............$20 C | 14k Yellow Gold Heart Ring..................................$325 D | Sterling Silver Salmon Cubic Zirconia Eternity Ring.....$135 E | 14k Yellow Gold Diamond Eternity Ring................$1,085 F | 14k Yellow Gold Pearl Ring...................................$710 G| Sterling Silver Clear Cubic Zirconia Eternity Ring.......$135
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A | 18k White Gold Diamond Engagement Ring Semi Mount...$2,299 B | 18k White Gold Diamond Engagement Ring Semi Mount...$2,799 C | 18k White Gold Diamond Engagement Ring Semi Mount...$2,399 D | 18k White Gold Diamond Engagement Ring Semi Mount...$2,399 E | 18k White Gold Diamond Engagement Ring Semi Mount...$2,999
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(All center Diamonds sold Separately)
F | 18k Micropave Diamond Stackable Bands...............Starting at $569 (Available in White Gold, Yellow Gold, and Rose Gold)
I |18k White or Yellow Gold Stackable Enamel bands with or without Diamonds Prices start at ................................................................$579
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p 18-19 A | Sterling Silver Multi Strand Concept Bracelet..................$115 E A
B | 14k Yellow Gold, Sterling Silver Salmon Cubic Zirconia Clip....$195 C | Sterling Silver 5 Clip Concept Bracelet........................... $95
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Tycoon
D | Sterling Silver Clips price start at ...................................$30 E | Imagine Diamond Dial Watch with Black Leather Strap....$650 F | Petite Circle Watch with Black Leather Strap...................$225 G| Pure Watch with Cream Leather Strap ..........................$175 H | Imagine Grand C Stainless Steel Watch........................$450 I | Grand Cushion Watch with Purple Dial & Leather Strap......$295
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A | Sterling Silver Hershey Kiss Cubic Zirconia Pendant.........$119 B | Sterling Silver Amethyst Ring..................................................$169 C| Sterling Silver Amethyst Circle Dangle Earrings.............. $379 D | Sterling Silver Amethyst Circle Necklace.......................$459
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p 20-21 A | 18k Yellow Gold & Sterling Silver Unlaced Wide Cuff Bracelet..$2,950 B | 18k Yellow Gold, Sterling Silver Interlude Hinged Bracelet...$3,750 C | 18k Yellow Gold, Sterling Silver Interlude Domed Ring....$1,195 D | 18k Yellow Gold, Sterling Silver Unlaced Ring..................$495 E | 18k Rose Gold and Sterling Silver Caviar X Bracelet.........$495 F | Sterling Silver Caviar X Bracelet......................................$295 G| 18k Yellow Gold, Sterling Silver Caviar X Bracelet............$495
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A | 14k White Gold Diamond Engagement Ring Semi Mount...$1,599 B | 14k White Gold Diamond Engagement Ring Semi Mount...$2,699 C | 14k White Gold Diamond Engagement Ring Semi Mount...$1,999 D | 14k White Gold Diamond Engagement Ring Semi Mount...$2,199
Lagos
(All center Diamonds sold Separately)
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Passion. Love. Gabriel
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E | 14k White Gold Diamond Engagement Ring Semi Mount..$5,999 F | 14k White Gold Diamond Engagement Ring Semi Mount...$12,499
gabrielny.com
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A | 18k Yellow Gold Diamond and Ruby Pendant.............$3,899 B | 18k White Gold Diamond Pendant.....................................$4,999 C| 18k White Gold Diamond and Sapphire Pendant........$3,399 D | 18k White Gold Diamond and Emerald Ring..............$4,699 E | 18k White Gold Diamond Ring................................$4,699 F | 18k White Gold Diamond and Ruby Ring..................$4,299 G| 18k White Gold Diamond and Sapphire Ring............$4,199 H | 18k Yellow Gold Diamond and Emerald Ring.............$2,299 I | 18k Yellow Gold Diamond and Ruby Ring.......................$2,299 J | 18k White Gold Diamond and Sapphire Ring.................$2,199 K | 18k Yellow Gold Diamond .....................................$2,399 L | Cream Leather Shoulder Bag with Flower Design.............$348 M | Peacock Design Black Satin Purse.........................................$358 N | Leather Satchel with Peach Flower Design.................... $498 O | Deco Design Black Satin Purse....................................$358
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A | 14k White Gold Round Bezel Set Diamond Pendant......$4,900 B | 14k White Gold Pear Shape Diamond Dangle Earrings...$7,999 C | 14k White Gold Diamond Bracelet............................ $8,649 D |14k White Gold Princess Cut Diamond Stud Earrings......$3,500 E | 14k White Gold Diamond and Black Pearl Flower Brooch...$8,500 F | 18k White Gold Round Diamond Pendant.................$3,999 G| 18k White Gold Round, Baguette Diamond Fashion Ring ...$3,999 H | 18k White Gold Round Diamond Halo Earrings..........$3,999 I | 18k White Gold Round Diamond Bangle Bracelet..........$8,900 J | 18k White Gold Round Diamond Tennis Bracelet..........$8,975
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A | 14k White Gold Diamond and Ruby Heart Pendant.......$2,999 B | 14k White Gold Diamond and Ruby Pendant.......................$1,799 C | 18k Two Tone Diamond and Pink Tourmaline Ring..........$6,999 D |14k White Gold Diamond and Ruby Bracelet................$9,799 E | 18k White Gold Diamond and Ruby Ring...................................$5,999 F | 14k White Gold Diamond and Blue Sapphire Necklace...$12,900 G| 18k White Gold Diamond and Blue Sapphire Pendant.......$3,899 H | 14k White Gold Diamond and Blue Sapphire Ring.....$1,799 I | 14k White Gold Diamond and Tanzanite Ring................$6,999 J | 18k White Gold Diamond and Iolite Ring.......................$1,999 K |18k Yellow Gold Diamond and Blue Sapphire Ring......$5,999
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p 26-27 A | 14k White Gold Diamond and Emerald Teardrop Necklace...$2,999 B | 14k White Gold Diamond and Emerald Necklace.................$1,949 C| Platinum and 18k Yellow Gold Diamond and Emerald Ring...$12,199 D |14k White Gold Diamond and Emerald Ring.................$1,999 E | 14k White Gold Diamond and Diopside Ring..............................$2,499 F | 14k White Gold Diamond and Tsavorite Ring.............................$1,999 G| 18k Yellow and White Diamond Pendant............................$6,029 H | 18k Yellow and White Diamond Pendant......................$4,839 I | 18k Yellow and White Diamond Pendant.........................$5,939 J | 18k Yellow and White Diamond Ring.............................$20,019 K | 18k Yellow and White Diamond Ring............................$34,099 L | 18k Yellow and White Diamond Ring...............................$7,369 M | 18k Yellow and White Diamond Earrings.........................$7,699
A | Gents Visodate Automatic Yellowtone Stainless Steel Watch with Brown Leather Band..........................................................$695 B | Ladies Generosi - T Diamond and Mother of Pearl Dial Stainless Steel Watch.....................................................................................................................$650
Prices subject to change, typographic errors are subject to correction.
10/6/11 3:53TS PM0902_11GrossDiamonds_Deepika_6.5x9.5.indd 1
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p 28-29 A |18k Yellow Gold and Sterling Silver Amethyst Pendant............$275 B | 18k Yellow Gold and Sterling Silver Amethyst Bangle Bracelet.......$375 C | 18k Yellow Gold and Sterling Silver Amethyst Ring....................$250 D | 18k Yellow Gold and Sterling Silver Blue Topaz Pendant.............$325 E | 18k Yellow Gold and Sterling Silver Blue Topaz RIng....................$295 F| 18k Yellow Gold and Sterling Silver Blue Topaz Earrings............$295
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A | Equestrian Collection Gents Dog Tag Necklace............................$420 B | Equestrian Collection Gents Bracelet...............................................$340 C | Equestrian Collection Gents Cuff Bracelet.................................................$775 D | Equestrian Collection Cuff Links........................................$295 E | Equestrian Collection Cuff Links..............................................................$350 F | Gents Diamond Cobalt Wedding Band...........................................$760 G| Gents Hammered Design Cobalt Wedding Band..................$320 H | Gents Troy Design Cobalt Wedding Band......................$345
©2011 All rights reserved Scott Kay, inc. S C O T T K A Y. C O M
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“ T he
most Su per ior contempora r y met a l k now n to ma n .”
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E F, G, H SK Cobalt is made from BioBlu27 Cobalt. Visit bioblu27.com for more info.
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OUR STORE POLICY: Pandora items are excluded from the enclosed gift certificates. If we run out of any item in our catalog, or should an item not arrive due to production or transportation problems, we will order that piece in for you. We are not responsible for manufacturer’s shortages. We reserve the right to limit quantities. We take every precaution possible to reproduce the colors of the merchandise in our catalog as faithfully as modern high-speed printing will allow. Should a typographical error be found, we reserve the right to correct it. Many items throughout the catalog are photographed larger than actual size. Prices are subject to change without notice due to fluctuations in the gold and diamond markets. 43
store photo
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