Personal Branding

P

PERSONAL BRAND

BRAND DNA THE CORE EPICENTRE

PRESENTATION

The powerful narrative and vibrant presentation layer that brings the brand to life

BRAND POSITION / PERSONALITY

Defines the unique point of difference and creates a distinctly different place in our audiences mind.

THE CORE -MISSION / VISON / PURPOSE

The distinctive makeup of brand purpose, the essential messaging that ensures clear congruency of the brand.

LEGACY / WHY

The core is the owner, culture and any past history of the brand. Highlighting or pivoting to create the epicentre of your groundswell.

BUILDING YOUR PERSONAL BY DESIGN NOT DEFAULT

BY DESIGN NOT DEFAULT

Claim ownership of your brand, your expertise, then defend it with deeds

Bernard Kelvin Clive

Submit your brand to the general public. Your brand may be well made, but it has to be well known

Ayivor

"Your personal brand serves as your best protection against business factors you can't control."

Dan Schawbel

"Every time you are in conflict with your values, you are in conflict with your personal brand."

Jon Michail

Reputation | Consistency | Predictability

WHAT DOES IT TAKE?

THE TIME TO BUILD SOMETHING MEANINGFUL

SWAN MATH

SHARE

WHAT DOES IT TAKE?

SHORT TERM THINKING

BUILD YOUR GROUNDSWELL

INCREMENTAL EFFORTS TRANSFORMING INTO EXPONENTIAL AND RAPID OUTCOMES

WHO ARE YOU?

WHAT SOUNDS MOST LIKE YOUR CORE?

WHAT ARE YOU MORE OF?

WHERE DO YOU NATURALLY GRAVITATE?

WHAT DO YOU LIKE THE LEAST?

WHERE DO YOU NEED HELP?

MARKETER: maintain / manage / monetize

THE MANAGER WHO IS GROWING AND MANAGING THE PRODUCT

CREATOR: dream / design / deliver

THE ARTIST WHO IS THE PRODUCT / INNOVATION / DESIGN

ENTREPRENER: profits / performance / productivity

THE OWNER WHO IS FOCUSED ON BUSINESS VALUE

WHO IS THIS FOR?

CONSCIOUS CREATORS / MINDFUL & MAVERICK MARKETERS / IMPACT ENTREPRENEURSBUILDING PERSONAL BRAND

IMPACT CREATOR

“Impacteer” (entrepreneur with impact) - Someone focused on: move / change / transform Creator - Designing a life, product, service Marketer- Building an audience

GROUNDSWELLING.com

IMPACT CREATOR

“Impacteer” (entrepreneur with impact) - Someone focused on: move / change / transform

Creator - Designing a life, product, service

Marketer- Building an audience

GROUNDSWELLING.com

MAKING IMPACT WITH EXPONENTIAL GROWTH

WHAT IS YOUR CIRCLES OF INFLUENCE?

EPICENTER

KNOW LIKE TRUST

EPICENTER CORE

INNER CIRCLE

TRIBE COMMUNITY CONSCIOUS

CORE

KNOW LIKE TRUST

EPICENTER CORE

INNER CIRCLE

TRIBE COMMUNITY CONSCIOUS

GROUNDSWELLING.com

MAKING IMPACT WITH EXPONENTIAL GROWTH

INNER-CIRCLE

KNOW LIKE TRUST

EPICENTER CORE INNER CIRCLE TRIBE COMMUNITY CONSCIOUS

GROUNDSWELLING.com

MAKING IMPACT WITH EXPONENTIAL GROWTH

EPICENTER CORE INNER CIRCLE TRIBE COMMUNITY CONSCIOUS

KNOW LIKE TRUST

CONSCIOUS

KNOW LIKE TRUST

EPICENTER CORE INNER CIRCLE TRIBE COMMUNITY CONSCIOUS

KNOW LIKE TRUST

REMEMBER A TIME WHEN SOMEONE TOLD YOU HOW AMAZING YOU WERE.

REMEMBER A TIME WHEN THE EXACT OPPOSITE HAPPENED

REMEMBER A TIME YOU DIDN’T CARE

WHY?

a. Because you know the truth

b. The truth hurt (but you pretended not to care)

Building your brand is generating that feeling - being confident and adjusting or not based on being a bush.

Chuck D, Public Enemy

“Before people can buy from you, they’ve got to buy into you.”

I think it’s intoxicating when somebody is so unapologetically who they are.

WHAT DO STAND FOR?

WHAT DO YOU STAND AGAINST?

WHAT TRIBES TO YOU ALIGN WITH?

DEFINE THE TRIBE AND WHAT IS THE JOURNEY YOUR ARE TAKING THEM ON?

VISION / VISIBILITY / VIABILITY

"Personal branding is not about you. It's about putting your stamp on the value you deliver to others."

William Arruda

“Every single interaction, the most minute details of the interaction you have your customer, are an opportunity for you to create something remarkable.”

Joey Coleman / Author, Never Lose a Customer Again

Outcome : Transactional / Relationship / Behavior / transformation

•Congruency: seamless / integrate / scale / repeatable / predictable / understandable

Energy : expanding / sustainable/ Incremental / exponential / Iterate

ICE

Impact - the Outcome metric Congruency - The Alignment metric Energy - The Resource metric

IMAGINE FLIPPING THE MODEL?

MEANINGFUL PARTNERS

Neuroscientists, psychologists, and evolutionists agree the human brain comes pre-programmed with the need for and enjoyment of social cooperation. Our brains want it and develop better when we have it.

The meaningful relationships we get from social cooperation make us happier, healthier, and more productive; social cooperation is also integral to effective work. It is one of the defining characteristics of being human.

MEANINGFUL LAYERS

PARTNER YOUR PERSONAL BRAND

MEANINGFUL PARTNERS

CREATOR COLLABORATION ECONOMY IS COMING.

GROUNDSWELL MARKETING

The Foundation

TRANSFORM

Keep attention and have them return

GROW Create exponential growth

GIVE Bring value to get new clients

BUILD Design all the needed elements

DELIVERY

Who does it and who is impacted

Plan

The How to do it

Strategy

The What to do

Brand

The why brand impacts everything

What are you measuring ?

Weekly Original Articles Published on Linkedin

COURSES

CRYPTO CURRENCY FOR IMPACT CREATORS

PERSONAL BRAND WEB 3

PERSONAL BRAND WEB 3

WEB 3 TRAINING

YOUR HUB TO ALL THINGS GROUNDSWELL

BECOME THE STAGE

PERSONAL BRAND WORKBOOK

Example: GROUNDSWELL CLIENTS