APRIL - JULY
IT’s ALL ABOUT THE DASH
Everything I know about strategy, branding and marketing to inspire, ideate and drive growth for your business.
SUSTAINABLE GROWTH MARKETING
SCOTT A. MARTIN
3 OUTCOMES WHAT YOU WILL LEARN AND GAIN
3 OUTCOMES
WHAT YOU WILL LEARN AND GAIN
BRANDING: From Buy to Buy in
3 OUTCOMES
WHAT YOU WILL LEARN AND GAIN
BRANDING: From Buy to Buy in EXAMPLE: From rapid CTA to Connecting with purpose / personalization / experiences
Chuck D, Public Enemy
“Before people can buy from you, they’ve got to buy into you.”
3 OUTCOMES WHAT YOU WILL LEARN AND GAIN
BUSINESS STRATEGY: from Traditional to Modern
3 OUTCOMES
WHAT YOU WILL LEARN AND GAIN
BUSINESS STRATEGY: from Traditional to Modern
EXAMPLE: Branding & Sales activation to Groundswelling
3 OUTCOMES
WHAT YOU WILL LEARN AND GAIN
INNOVATION: From Spontaneous to Intentional
EXAMPLE: From following response to guiding response
origins
SUSTAINABLE GROWTH MARKETING.com THE MODERN BUSINESS IMPERATIVE
SUSTAINABLE GROWTH MARKETING THE MODERN BUSINESS IMPERATIVE
•HEAD Data driven
SUSTAINABLE GROWTH MARKETING THE MODERN BUSINESS IMPERATIVE
•HEAD Data driven
•HEART Brand connection
SUSTAINABLE GROWTH MARKETING THE MODERN BUSINESS IMPERATIVE
•HEAD Data driven
•HEART Brand connection
•GUT Intentional, intuitive, innovative
HOW IS THIS NEW?
It’s actually not, its modern methods, leveraging changing technology, and channels with old school common sense.
THE RISE OF THE MINDFUL MARKETER THE MODERN GROWTHPRENEUR
•HEAD Data driven
•HEART Brand connection
•GUT Intentional, intuitive, innovative
SUSTAINABLE GROWTH MARKETING.com origins THE MODERN BUSINESS IMPERATIVE
“People will forget what you said, people will forget what you did, but people will never forget how you made them feel.”
Maya Angelou
EPIC ORIGINS
EPIC ORIGINS
•What do you want to be known for?
• What are you? Artist / Entrepreneur / Leader
• What is your business in a sentence or two?
•What is the problem, challenge, project or outcome you want over the next 4 months?
EPIC ORIGINS
•What do you want to be known for?
•
/ Entrepreneur /
What are you? Artist
Leader
•
What is your business in a sentence or two?
•What is the problem, challenge, project or outcome you want over the next 4 months?
GROUNDSWELLING The Foundation
TRANSFORM Compel to enlist others
GROW Create seamless growth
GIVE Bring irresistible and value to get new clients
BUILD Design pull
DELIVERY WHO does it and who is impacted
PLAN
The HOW to do it
STRATEGY
The WHAT to do
BRAND
The WHY brand impacts everything
3 HIGH LEVEL REASONS Building Your Groundswell
PERFORMANCE: Effective Sustainable Growth
PASSION: Exciting Energizing Connections
PURPOSE: Impactful Meaningful Transformation
GROUNDSWELLING
The tide is rising for forward-thinking founders, discerning entrepreneurs and brave brands who desire sustainable growth marketing.
A new approach I call Groundswelling is a powerful yet currently unseen wave of elegant business growth that is approaching and soon to hit landfall.
