A origins @ScottMartin_org @ScottAdamMartin GroundswellOrigins.com
1. 10 Trends Shaping Business
2. Foresight Practitioner (Marketer)
3. Focus 1 User Case Trend
origins
GROUNDSWELLING.com INCOMING WAVES OF CHANGE
SCOTT A. MARTIN
INCOMING WAVES OF CHANGE
WHO IS THIS FOR? origins GroundswellOrigins.com MAKING IMPACT WITH EXPONENTIAL GROWTH BRAVE BRANDS LOOKING TO MAKE IMPACT
THIS PRESENTATION IS NOT WHAT TO DO. IT’S ABOUT HOW TO THINK ABOUT WHAT TO DO.
DISCLAIMER
origins GroundswellOrigins.com MAKING IMPACT WITH EXPONENTIAL GROWTH
origins GroundswellOrigins.com MAKING IMPACT WITH EXPONENTIAL GROWTH
PATTERN INTERRUPT
ENERGY
origins GroundswellOrigins.com MAKING IMPACT WITH EXPONENTIAL GROWTH
origins GroundswellOrigins.com MAKING IMPACT WITH EXPONENTIAL GROWTH
FOCUS
origins GroundswellOrigins.com MAKING IMPACT WITH EXPONENTIAL GROWTH OUTSTANDING GREAT GOOD
origins GROUNDSWELLING.com MAKING IMPACT WITH EXPONENTIAL GROWTH
origins GROUNDSWELLING.com MAKING IMPACT WITH EXPONENTIAL GROWTH
“Finally a book that helps brands build an intentional strategy that addresses hidden growth”
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IMPACT WITH EXPONENTIAL GROWTH
GROUNDSWELLING.com MAKING
origins GROUNDSWELLING.com MAKING IMPACT WITH EXPONENTIAL GROWTH
1. BIAS
2. PATTERNS
3. RESEARCH
origins GROUNDSWELLING.com MAKING IMPACT WITH EXPONENTIAL GROWTH
origins GroundswellOrigins.com MAKING IMPACT WITH EXPONENTIAL GROWTH
“Success in Business is 80% psychology and 20% mechanics”
TONY ROBBINS
1. Significance
2. Certainty
3. Uncertainty
4. Connection / Love
5. Growth
6. Contribution
origins GroundswellOrigins.com MAKING IMPACT WITH EXPONENTIAL GROWTH
HUMAN NEEDS
origins GroundswellOrigins.com MAKING IMPACT WITH EXPONENTIAL GROWTH 1. Efficiency to Mindful 2. Cooperative to Collaborative 3. Buying to Buying IN 4. Interruption to Captivate 5. Artificial to Human 6. Bound Energy to Bound 7. Trusting to Trust not Required 8. Customer to Investor 9. Interruption to Anticipation
10 Trends Shaping Marketing
THE MODERN MARKETER
1. MINDFUL
2. EMPATHETIC
3. CREATIVE / CRITICAL THINKER
4. FORESIGHT PRACTITIONER
5. COLLABORATIVE
6. SUSTAINABLE GROWTH STRATEGIST
7. FOLLOW THE ENERGY
8. NEVER ENDING EXPERIMENTING / TESTING
origins GroundswellOrigins.com MAKING IMPACT WITH EXPONENTIAL GROWTH
THE 5 BALANCING ACTS
1. Audience vs Community
2. Scale vs Intimacy
3. Human vs Systems
4. Subscriber vs Stakeholder
5. Transactional vs Transformational
origins
IMPACT WITH EXPONENTIAL GROWTH
GroundswellOrigins.com MAKING
DRIVING INNOVATION origins GroundswellOrigins.com MAKING IMPACT WITH EXPONENTIAL GROWTH
SLOW
QUALITY
EXPENSIVE IMPOSSIBLE
LOW
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TRANSACT MOVE CHANGE TRANSFORM SUSTAINABLE GROWTH MARKETING.com THE MODERN BUSINESS IMPERATIVE
COPYRIGHT: GROUNDSWELL ORIGINS 2021
GroundswellOrigins.com MAKING IMPACT WITH EXPONENTIAL GROWTH
DROPPING
ATTENTION IS
origins MAKING IMPACT WITH EXPONENTIAL GROWTH GroundswellOrigins.com TRUST IS THIS TRUE?
origins MAKING IMPACT WITH EXPONENTIAL GROWTH GroundswellOrigins.com TRUST IS THIS TRUE?
GroundswellOrigins.com MAKING IMPACT WITH EXPONENTIAL GROWTH
ATTENTION PARADOX
PAY
GroundswellOrigins.com MAKING IMPACT WITH EXPONENTIAL GROWTH
TO KEEP ATTENTION
MARKETING ATTENTION
ATTENTION AND TRUST INSURANCE
MISTRUST PARADOX
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MARKETING MISTRUST
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WORD OF MOUTH WINS
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OLD FASHIONED WORD OF MOUTH BECOMES NEW
GroundswellOrigins.com MAKING IMPACT WITH EXPONENTIAL GROWTH
THOMAS
THE DARKEST HOUR IS JUST BEFORE DAWN origins GroundswellOrigins.com MAKING IMPACT WITH EXPONENTIAL GROWTH
FULLER
GroundswellOrigins.com MAKING IMPACT WITH EXPONENTIAL GROWTH
CYCLE OF MISTRUST
CYCLE OF MISTRUST
GroundswellOrigins.com MAKING IMPACT WITH EXPONENTIAL GROWTH
GroundswellOrigins.com MAKING IMPACT WITH EXPONENTIAL GROWTH
TRUST IS THE NEW CURRENCY
origins GROUNDSWELLING.com MAKING IMPACT WITH EXPONENTIAL GROWTH
|TRUST | SUSTAINABILITY
UNDERLYING DRIVERS VALUES
THE PERSONAL BRAND INTERSECTION
BUILDING YOUR PERSONAL BRAND
WHAT ARE THE BUILDING BLOCKS
Uniquely You
Having charisma, distinctiveness and authentically real presentation /voice combined with “What you stand for”
Energy
What are you excited about?
What is your Why?
The Background
01 PERSONALITY * POINT OF VIEW 02 PASSION 03 PURPOSE
UNDERLYING DRIVERS
HUMAN / PERSONAL BRANDS
origins GROUNDSWELLING.com MAKING IMPACT WITH EXPONENTIAL GROWTH
origins GroundswellOrigins.com MAKING IMPACT WITH EXPONENTIAL GROWTH
origins GroundswellOrigins.com MAKING IMPACT WITH EXPONENTIAL GROWTH
origins GroundswellOrigins.com MAKING IMPACT WITH EXPONENTIAL GROWTH
origins “WE ARE LEAVING ATTENTION
TO ATTRACTION THEN
AND SHIFTING
EVOLVING TO ANTICIPATION”
MAKING IMPACT WITH EXPONENTIAL GROWTH GroundswellOrigins.com
Scott A. Martin
HOW DO YOU IDENTIFY MARKETING TRENDS THAT ARE IDEAL FOR YOUR BRAND?
origins GROUNDSWELLING.com MAKING IMPACT WITH EXPONENTIAL GROWTH
UNDERLYING DRIVERS ECONOMIC + HUMAN origins GroundswellOrigins.com MAKING IMPACT WITH EXPONENTIAL GROWTH +
GroundswellOrigins.com MAKING IMPACT WITH EXPONENTIAL GROWTH FORESIGHT
PRACTITIONER
DIFFERENTIATE PATTERN UTILIZATION
DIFFERENTIATE PATTERN UTILIZATION PERSONALIZE
GroundswellOrigins.com MAKING IMPACT WITH EXPONENTIAL GROWTH
“A good hockey player plays where the puck is. A great hockey player plays where the puck is going to be.”
― Wayne Gretzky
GroundswellOrigins.com MAKING IMPACT WITH EXPONENTIAL GROWTH
COMPLEXITY
PASSION ECONOMY
TRUST ECONOMY
NFT’S / DOA / CRYPTO
TRANSFORMATION ECONOMY
EXPERIENCE ECONOMY
CREATOR ECONOMY
AUDIO / SOUND / VOICE
PENDULUM THEORY
GroundswellOrigins.com MAKING IMPACT WITH EXPONENTIAL GROWTH
PENDULUM THEORY
MAKING IMPACT WITH EXPONENTIAL GROWTH
GroundswellOrigins.com
The pendulum effect is defined as the movement of the object in a direction such that an equal movement is experienced by the object in another direction.
GroundswellOrigins.com MAKING IMPACT WITH EXPONENTIAL GROWTH AUTOMATION
GroundswellOrigins.com MAKING IMPACT WITH EXPONENTIAL GROWTH AUTOMATION TRUTHS HUMAN BEHAVIOR UNIVERSAL TRUTHS 100% HUMAN
UNDERLYING DRIVERS
HUMAN BEHAVIOR CONNECTION TRUST
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GroundswellOrigins.com MAKING IMPACT WITH EXPONENTIAL GROWTH CREATOR ECONOMY NFT’s PASSION ECONOMY 2022 SHARE ECONOMY COLLABORATION ECONOMY DOA PLATFORM ECONOMY THE FUTURE
ECONOMIC WAVES CREATOR origins TRUST GroundswellOrigins.com MAKING IMPACT WITH EXPONENTIAL GROWTH SPEED & LOYALTY QUALITY & DEPTH
CREATOR ECONOMY origins GroundswellOrigins.com MAKING IMPACT WITH EXPONENTIAL GROWTH
CREATOR ECONOMY
1. Significance
2. Certainty
3. Uncertainty
4. Connection / Love
5. Growth
6. Contribution
CREATOR ECONOMY origins GroundswellOrigins.com MAKING IMPACT WITH EXPONENTIAL GROWTH QUALITY & DEPTH
origins GroundswellOrigins.com MAKING IMPACT WITH EXPONENTIAL GROWTH QUALITY & DEPTH 1. Efficiency to Mindful 2. Cooperative to Collaborative 3. Buying to Buying IN 4. Interruption to Captivate 5. Artificial to Human 6. Bound Energy to UnBound 7. Trusting to Trust not Required 8. Customer to Investor 9. Interruption to Anticipation
CREATOR ECONOMY
UNDERLYING DRIVERS FRICTIONLESS CONNECTION TRUST origins GroundswellOrigins.com MAKING IMPACT WITH EXPONENTIAL GROWTH
MARCH 2022 CLUBHOUSE
LINKEDIN
LINKEDIN
TWITTER SPACES
WINTER 2022
SOCIAL AUDIO CLUBHOUSE SPRING 2023 TWITTER SPACES LINKEDIN CATEGORY
GroundswellOrigins.com MAKING IMPACT WITH EXPONENTIAL GROWTH
1. Audience vs Community
2. Scale vs Intimacy
3. Human vs Stakeholder
4. Subscriber vs Stakeholder
5. Transactional vs Transformational
TRUST ECONOMY origins GroundswellOrigins.com MAKING IMPACT WITH EXPONENTIAL GROWTH SPEED & LOYALTY
1. Audience vs Community
2. Scale vs Intimacy
3. Human vs Stakeholder
4. Subscriber vs Stakeholder
5. Transactional vs Transformational
origins GroundswellOrigins.com MAKING IMPACT WITH EXPONENTIAL GROWTH SPEED & LOYALTY 1. Efficiency to Mindful 2. Cooperative to Collaborative 3. Buying to Buying IN 4. Interruption to Captivate 5. Artificial to Human 6. Bound Energy to UnBound 7.
to
8. Customer to Investor 9. Interruption to Anticipation
TRUST ECONOMY
Trusting
Trust not Required
origins GroundswellOrigins.com MAKING IMPACT WITH EXPONENTIAL GROWTH
UNDERLYING DRIVERS
FRICTIONLESS CONNECTION
TRUST
origins
ATTRACTION origins GroundswellOrigins.com MAKING IMPACT WITH EXPONENTIAL GROWTH
GroundswellOrigins.com MAKING IMPACT WITH EXPONENTIAL GROWTH
1. Significance
2. Certainty
3. Uncertainty
4. Connection / Love
5. Growth
6. Contribution
origins GroundswellOrigins.com MAKING IMPACT WITH EXPONENTIAL GROWTH SPEED & LOYALTY
TRUST ECONOMY
origins GroundswellOrigins.com MAKING IMPACT WITH EXPONENTIAL GROWTH 1. Efficiency to Mindful 2. Cooperative to Collaborative 3. Buying to Buying IN 4. Interruption to Captivate 5. Artificial to Human 6. Bound Energy to UnBound 7. Trusting to Trust not Required 8. Customer to Investor 9. Interruption to Anticipation SPEED & LOYALTY
TRUST ECONOMY
1. Audience vs Community
2. Scale vs Intimacy
3. Human vs Systems
4. Subscriber vs Stakeholder
5. Transactional vs Transformational
origins
TRANSACT MOVE CHANGE TRANSFORM SUSTAINABLE GROWTH MARKETING.com THE MODERN BUSINESS IMPERATIVE
COPYRIGHT: GROUNDSWELL ORIGINS 2021
origins SUSTAINABLE GROWTH MARKETING.com THE MODERN BUSINESS IMPERATIVE
1. Significance
2. Certainty
3. Uncertainty
4. Connection / Love
5. Growth
6. Contribution
TRANSFORMATION origins GroundswellOrigins.com MAKING IMPACT WITH EXPONENTIAL GROWTH ANTICIPATION & GROWTH
origins GroundswellOrigins.com MAKING IMPACT WITH EXPONENTIAL GROWTH ANTICIPATION & GROWTH
to Mindful
Collaborative
to Buying IN
to
to Human
UnBound
Anticipation
TRANSFORMATION
1. Efficiency
2. Cooperative to
3. Buying
4. Interruption
Captivate 5. Artificial
6. Bound Energy to
7. Trusting to Trust not Required 8. Customer to Investor 9. Interruption to
ANTICIPATION CREATOR origins TRANSFOMATION TRUST GroundswellOrigins.com MAKING IMPACT WITH EXPONENTIAL GROWTH SPEED & LOYALTY QUALITY & DEPTH ANTICIPATION & GROWTH
NORTH STAR
THE 5 BALANCING ACTS
1. Audience vs Community
2. Scale vs Intimacy
3. Human vs Stakeholder
4. Subscriber vs Stakeholder
5. Transactional vs Transformational
origins
IMPACT WITH EXPONENTIAL GROWTH
GroundswellOrigins.com MAKING
WaveLengthsWeekly.com
THE MODERN MARKETER
1. MINDFUL
2. EMPATHETIC
3. CREATIVE / CRITICAL THINKER
4. FORESIGHT PRACTITIONER
5. COLLABORATIVE
6. SUSTAINABLE GROWTH STRATEGIST
7. FOLLOW THE ENERGY
8. NEVER ENDING EXPERIMENTING / TESTING
origins GroundswellOrigins.com MAKING IMPACT WITH EXPONENTIAL GROWTH
HOW CAN YOU BUILD INTIMACY AT SCALE WITH YOUR COMMUNITY OR AUDIENCE? ASSIGNMENT origins GroundswellOrigins.com MAKING IMPACT WITH EXPONENTIAL GROWTH
WHAT COULD YOU DO TO BUILD DEEPER TRUST WITH YOUR BRAND OR PERSONAL BRAND? origins GroundswellOrigins.com MAKING IMPACT WITH EXPONENTIAL GROWTH ASSIGNMENT
HOW CAN YOU ANTICIPATE YOUR AUDIENCES NEEDS? origins GroundswellOrigins.com MAKING IMPACT WITH EXPONENTIAL GROWTH ASSIGNMENT
origins GroundswellOrigins.com MAKING IMPACT WITH EXPONENTIAL GROWTH
origins SCOTT A. MARTIN scott@groundswellorigins.com SUSTAINABLE GROWTH MARKETING.com THE MODERN BUSINESS IMPERATIVE @GroundswellOrigins @ScottAdamMartin
