PROACTIVITY HIGH-QUALITY SERVICES THANKS TO A NEW DISTRIBUTION STRATEGY Being proactive means laying down today the foundations for the future. Groupe Mutuel has been planning its new distribution strategy for some time now since the insurance industry is due to undergo a number of changes as from 1 January 2021. The “branch agreement” as well as new customer needs will require a radical transformation of distribution activities. The Swiss insurer initiated the change early on by implementing a number of measures. The most important step was to strengthen internal distribution and reduce reliance on external brokers. Thanks to the development of its own distribution network, with around 200 new full-time positions, we are able to be even closer to our customers and to provide better quality services throughout Switzerland. For example, we have significantly increased our visibility in German-speaking Switzerland by hiring external staff and entering into a partnership. Around 150 former employees of Maklerzentrum Schweiz AG joined Groupe Mutuel on 1 January 2021. The majority of those employees now work in the distribution regions as insurance and pension advisers. These experienced specialists are a valuable addition to the existing Customers & Markets team and bring with them new skills. Therefore, the groundwork has been laid for further improving both customer advice and market success. Groupe Mutuel also entered into a partnership with Neosana AG with the acquisition of a majority stake of 51% of the company’s share capital. Neosana AG employs more than 100 people and offers comprehensive advisory services for all types of insurance to customers throughout Switzerland. As a comprehensive insurance company offering insurance solutions for private and corporate clients in the areas of health and retirement benefits, Groupe Mutuel has made a perfect start to 2021 thanks to new specialists and a strong partnership.
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ACTIVITY REPORT 2020 OF GROUPE MUTUEL
