Serving our members since 1991
The largest pool, patio and spa dealer network in Canada.
A word from the Executive Director Welcome to the SIMA Group universe! You will notice from reading the prospectus, that our world is very close to yours. The SIMA Group is primarily a community of entrepreneurs who, like you, are focused on the continued success of their business. This community has enabled us to become a major player in the outdoor leisure industry in Canada. How? We listen to our members and many of them are involved in our product selection process and our marketing strategies. Since our founding, increased sales and the profitability of our members are the primary objectives that drive us. Within the following pages you will learn more about the benefits offered by SIMA Group. Thank you for taking the time to get to know the SIMA Group and all it offers. It will be our pleasure to meet with you and discuss, in more detail, the different business solutions we can offer you. While others offer many promises, we offer just one...unique and innovative solutions that will improve your profitability.
Guy Carignan Executive Director SIMA Group Inc.
The SIMA Group inc SIMA Group was founded in 1991 by independent pool merchants. The goal of this association was to unify the buying powers and resources of these stores, forming a cooperative framework to eliminate many intermediaries between the manufacturer and the retailers. This cooperative structure strengthens the competitiveness of each of our partnered retail merchants who are today called SIMA members.
Today our member network stretches from coast to coast and continues to grow. This is a unique opportunity for both you and the SIMA Group to combine our strengths to build and promote not just our industry but your unique store offerings.
the power of unity independent retailers • Generic products • Marketing literature coming from suppliers • Local resources (buying & marketing)
VS
buying group • Exclusive and custom products • Huge purchasing power • Purchase and marketing rebates • Marketing support (Buying and retail manuals) • Research and product development • Marketing resources • Sales training • Networking between members • Exchange of expertise between members
The SIMA brand identifies members specialized in home resorts who offer a wide variety of products such as pools, spas, garden furniture, gazebos, saunas, stoves, fireplaces and barbecues.
SIMA Group Benefits Head Office Partners Testimonials FAQ
Being a SIMA member is rewarding! SiMa beneďŹ ts Purchasing power
annual conventions
The SIMA Group, due to the combined force of its members across Canada, is a major player within our industry and possesses the purchasing power necessary for the negotiation of advantageous agreements and competitive prices for its members.
The SIMA Group organizes two annual purchasing meetings to which all members are invited. These conventions allow our members to learn more about our programs and market trends, attend conferences, follow information courses and exchange ideas with other partners.
Product exclusivity
eďŹƒcient business solutions
Because of our evolved merchandizing program and our huge buying power, SIMA Group offers a selection of exclusive products. You have access to a wide variety of programs to make you different from your competitors.
Upon joining as SIMA member, you immediately have access to all the management tools necessary for the application of our programs: Buying manuals and price lists, sales manuals, etc. It’s an integrated solution offering simplification and peace of mind for our members.
rebates
Group insurance*
Annually, the SIMA Group gives back over $1,500,000 in the form of rebates to all members across Canada.
All members have the opportunity to register in a group insurance plan. For the retailers, this represents an added value they can offer to their employees. *According to region, depending on the current program
SIMA Group Benefits Head Office Partners Testimonials FAQ
Partners in business for 20 years central Sales
transport and logistics
In addition to having access to diverse lists of suppliers and programs, you can take advantage of our central sales department and exclusive products at highly competitive prices.
We offer you the opportunity to reduce your transportation costs as well as brokerage fees when importing goods. This program is managed entirely by SIMA Group headquarters (invoicing, planning and claims).
These products are mainly offered in our brands: Distinction and Inspiration. Among others, you have access to a full line of accessories and filtration equipment at direct import prices without having to worry about ordering in large quantities. In addition, we are continually looking for niche products, that complement your sales to maximize your potential.
customer service In order to offer our members the best service, our customer service team is responsible for guiding our members in placing orders, providing after-sales support and follow-up on warranties. Working hand in hand with our shipping department ensures that every shipment is delivered in optimal conditions.
Marketing The SIMA Group annually prepares a series of innovative marketing strategies to ensure standardized and professional merchandising tools for our members. To better serve our members, the SIMA Group offers the following: • • • • • • • • • •
An image bank of professional photographs A product catalogue A customizable web site A private intranet for each of our members A library of advertising creation Print, radio and television ad suggestions Marketing resources at our headquarters In-store merchandising tools Promotional items Personalized videos
SIMA Group BeneďŹ ts Head OďŹƒce Partners Testimonials Shipping and receiving Our packaging and shipping department is at your disposal. Introduced with the goal of negotiating superior transportation pricing, we ensure your orders are delivered to their destination with efficiency and care.
SiMa representative Each SIMA member benefits from the support and experience of a Sales Representative to maximize the marketing of your products, drive your sales teams and guide you through the various programs offered by your head office.
research and development Our product research and development team aims to increase our knowledge of the industry in order to keep up with the latest environmental trends. Therefore we are capable of offering cutting-edge and competitive products.
FAQ
The power of a group list of our main suppliers above ground pools
equipement
• Wilbar International • Trendium Pools
• Innovaplas • Lumi-o
Pool liners
Filtration
• Latham Splash Canada • Toile Soleil • Covertech Fabricating • Distinction (SIMA Group)
• Distinction (SIMA Group) • Hayward Canada • Astral
in-ground pools
heaters
• Kafko • Northeastern • SCP Distributors • Trilogy Pools
• Hayward Canada • Nirvana Heat Pump • Rheem Canada • Hydro Econergie inc.
Spas
Sanitizers
• Cal Spas • Coast Spas • DreamMaker Spas • Sunrise Spas • Strong Spas
• Compu Pool • Hayward Canada • Astral
accessories
chemical products
• Distinction (SIMA Group) • Champlain Plastics
• Sani Marc «Calypso Brand» Exclusive • Sani Marc «Pure Brand» • Bio-Lab • Backyard Brands
Saunas • Finnleo • Saunatec
SIMA Group Benefits Head Office Partners Testimonials FAQ
«
Testimonials «As a 10+ year member of the SIMA Group, we bypass purchasing from traditional distribution channels and purchase directly from the major manufacturers which means better margins on every item we sell. The SIMA Group allows us to be far more profitable than ever before.» Parklane Pool & Spa kamloops, british columbia
«The SIMA Group has dramatically improved my business image and structure using cutting-edge tools and technology.» Piscines J.P. Marcouiller St-hubert, Quebec
«Being a member of the SIMA Group gives us the opportunity and the power, as a smaller independent store, to be competitive with everyone even the mega chain stores.» Dalron home leisure courtenay, british columbia
«Joining the turnkey concept of SIMA Group allowed me to focus my efforts on areas of my business with high added value which made us more efficient than ever before!» Piscine chambly chambly, Quebec
«My priority is to make sure that the member is satisfied. Their comments and suggestions always encourage us to challenge ourselves.» kelly De luca Marketing Dept., SiMa Group
SIMA Group Benefits Head Office Partners Testimonials FAQ
Frequently asked questions Q : | Why should I join the SIMA Group? A : | Membership in the SIMA Group has incredible benefits. As a member of the SIMA Group you will have the buying power of 70 stores. What this means to you is, in addition to significant savings on most of the products you purchase, you will also receive yearly rebates (last year, our members received over $1,500,000 in rebates), and immediate access to our exclusive products. Q : | Do I have to carry all the SIMA products? A : | Of course not, you know your business and your market better than anyone else does and we can’t tell you what will sell best in your market. We offer our members access to hundreds of products in a wide variety of home leisure categories. Of course, the more SIMA products our members purchase, the larger their savings and yearly rebates will be. Q : | Will I have a protected territory? A : | Absolutely, we will work together to establish your protected territory and our commitment not to place other members in your territory. Q : | How are you different from my local part distributors? A : | The SIMA Group buys in large quantities, then passes these savings on to its members, as well as product exclusivities. Q : | How do I become a member? A : | Contact // Eric Mercier RÊal Dufresne
450.477.8999 #248 - Email : emercier@groupesima.ca 450.477.8999 #232 - Email : rdufresne@groupesima.ca
SIMA Group Benefits Head Office Partners Testimonials FAQ
Members of SIMA Group Quebec Alma Beauport Chambly Delson Gatineau Granby Hudson
Joliette L’Assomption Montmagny Québec Rouyn Noranda Rivière-du-Loup St-Eustache
St-Hubert St-Jean-sur-Richelieu Ste-Julienne Ste-Marie-de-Beauce Sherbrooke Sorel-Tracy Trois-Rivières
Terrebonne (La Plaine) Val d’Or Vaudreuil Victoriaville
Orillia Paris Prescott Richmond Hill
St. Thomas Sarnia Stevensville
Timmins Windsor
Ontario Hawkesbury Hay Leamington London
BRITISH COLUMBIA Courtenay Kamloops
Kelowna Nanaimo
Alberta Calgary
Penticton
Saskatchewan Red Deer
Prince Albert
NEW BRUNSWICK
NOVA SCOTIA
Rothesay
Dartmouth Kingston
Saskatoon
New Glasgow
For more information: Eric Mercier: Réal Dufresne:
emercier@groupesima.ca rdufresne@groupesima.ca
450.477.8999 / 1.800.363.0531 Website: simagroup.ca Call us: