INDIANA
GROUP TOUR?
In Myrtle Beach, South Carolina, your group has no shortage of activities to help them reconnect and bond. Sixty miles of beaches, 90 golf courses, 2,000 restaurants, botanical gardens, plus live theater and music every night of the week is just scratching the surface. There’s no better place to get together than The Beach.
Americans are traveling more and going farther — including trips abroad.
Those are among the key results of “Travel Trends 2024,” a fascinating travel study recently released by the Mastercard Economics Institute. The study aggregated actual spending data from millions of Mastercard users and merchants to create a realworld snapshot of people’s travel habits.
I want to draw your attention to five key findings to keep in mind as you plan group travel for 2025 and beyond.
1. Americans are traveling abroad in record numbers.
According to the study, there has been a huge uptick in outbound international travel. As of March 2024, U.S. travel to overseas destinations (not including Canada and Mexico) had risen 20% over its pre-pandemic peak in 2019. That aligns with a recent Conference Board finding that nearly one in five Americans intends to travel abroad in the next 12 months. In 2019, that figure was closer to one in 10. The takeaway for group travel planners: Now might be the time to start offering international trips even if you haven’t before.
2. Unexpected destinations are trending.
Certain destinations, such as Western Europe and the Caribbean, have always been favorites of American travelers. And while that isn’t necessarily changing, there are some nontraditional destinations growing in popularity. According to the Mastercard data, Japan is the world’s fastest-growing international tourism destination. Also among the top 10 are Romania, Malaysia and South Korea. As these destinations begin to generate buzz, you may find your travelers expressing interest in visiting them too.
EDITOR’S MARKS3. People are spending more on experiences.
Although transportation and lodging usually represent the largest share of travel spending, Mastercard has found that travelers are spending a higher percentage of their travel money on experiences than ever before. This can include attraction tickets, guided tours and nightlife; it does not include shopping, which still hasn’t recovered to pre-pandemic levels. Americans dedicated 13% of their travel spending to experiences in 2023 — the largest percentage ever. For tour groups, it may be time to tweak itineraries to include more activities and fewer outlet malls.
4. The average trip is getting longer.
Among the top headlines of the Mastercard report is an overall growth in the length of the average trip. Worldwide, the length of the average vacation increased from 4.5 days in the 12 months preceding February 2020 to 5.5 days in the year preceding March 2024. The growth in trip length in North America was slightly less dramatic, increasing from 4.7 days to five days. So, should you add one more day to your next group trip? The data suggests you should consider it.
5. Affordable destinations are benefitting the most.
Although the length of the average trip has been growing, that growth hasn’t been equal for all destinations. Travel prices have gone up everywhere, but some destinations have seen much steeper increases than others — and those destinations are experiencing much slower growth in trip duration. The Mastercard data shows that destinations with the smallest increase in hotel prices have seen an average trip-duration growth of 2.1 days. In the destinations with the sharpest hotel rate hikes, that number drops to .7 extra days. So while your travelers may be eager to add another day to their trips, they’ll probably want to spend that day in someplace affordable.
STAYING HEALTHY ON THE ROAD WITH DR. TAMMY ALLEN
Nothing can ruin a great trip faster than a medical emergency.
Tammy Allen has seen it firsthand. A physician, avid traveler and founder of TravelMeds2Go, she knows what causes sickness on the road — and how to prevent it. She recently joined an episode of the Gather and Go podcast to share how travelers and group leaders can prepare for medical issues and avert the disasters they can cause.
Allen explains some of the most common travel-related ailments, tells us what travel leaders should do to prevent them and gives insight on when it’s time to call in reinforcements.
On pre-trip preparation for medical issues:
“Make sure you collect a pre-trip health questionnaire for all your participants. This would include their medical conditions, their allergies, the medications they’re taking, their emergency contacts. In an emergency, you don’t want to be trying to gather that information. And if you can, find out about the medical facilities available where you’re going.
“Also, take a first-aid kit tailored to the potential risks during your trip. You should have one for the group.”
On traveling with old medications:
“At some point, you need to toss it and start from scratch. Anything that’s a liquid or an ointment, you need to be more careful with those, because over time, they break down. Anything that’s off color, smells funny or is a liquid instead of a gel – those things need to be discarded. Any pills that have changed color or broken up into pieces need to be discarded.
“I would say a year past the expiration date is probably ok, but after that you need to get rid of it.”
On when to seek help for a medical problem while traveling:
“If things are not getting better — if they’re getting worse instead of getting better — and any time you have severe pain, you need to be seen. If you feel dehydrated or very worn out, you need to be seen. Any time you have high fevers — if it’s 103, 104 — you need to be seen in someone’s clinic. Anytime you have persistent vomiting, difficulty breathing or chest pains, you absolutely need to be seen by a health care professional.
“I can’t stress enough the importance of intuition. If something doesn’t feel right, go see a doctor.”
To sponsor an episode of Gather and Go, contact: To listen to the full episode, go to:
TELISA RECH telisa@grouptravelleader.com
BUYER’S GUIDE WILL BRING FRESH IDEAS
Your best travel planning resource of the year is coming in the September issue of The Group Travel Leader.
The Buyer’s Guide to the Group Travel Industry features the most proactive, nutsand-bolts content for new and established travel planners in the industry. The Buyer’s Guide has kicked off the following year’s group travel activity each September for three decades.
This year’s issue will examine four timely topics that travel planners and destinations are discussing for 2025:
• Transformational travel — After the arduous era of COVID, travelers are seeking
trips that go beyond entertainment. People want travel to help define their lives.
• Dietary diversity — Gone are the days of “meat and three” meals for groups. Travelers of all ages take their diets seriously, from those seeking vegan menus to those who travel to sample the most fascinating cuisines they can find.
• Travel tech platforms — Technology is changing how group travel is planned, purchased and paid for. Planners have a wide array of platforms to consider.
experiences travelers expect to enjoy.
• Signature experiences — Routine travel options no longer apply. No matter where a
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Structures
CSOME CHURCHES HELP TO DEFINE THEIR CITIES
BY RACHEL CRICKhurches were among the first structures built in North America, when it was still known as the New World. They have served as enduring pillars of faith to their communities, and many of them have also contributed to more recent historical movements.
Long revered for both their spiritual significance and their beauty, these historic houses of worship come in many shapes and sizes.
Groups can find plenty of cities with historic churches where they can catch a Sunday service, get a history lesson or simply admire their gorgeous architecture.
Beaufort, South Carolina
Located on one of South Carolina’s coastal islands, Beaufort is a history lover’s paradise. It’s South Carolina’s second-oldest city and features a historic downtown district and the laid-back atmosphere of the Lowcountry. Historic church tours are available as part of walking tours through Beaufort.
The Parish Church of St. Helena was originally built in 1712 to house the Colonial parish of the Church of England. The surviving parts of the building were part of an extension from the early 19th century. Several prominent town settlers and Civil War soldiers were buried in the church’s graveyard, and the church itself was used by the British Army during the Revolutionary War and eventually as a hospital during the Civil War.
A more simplistic historic church, built during the 1840s for a congregation of free Black citizens, slaves and white members, is the Wesley United Methodist Church. The Baptist Church of Beaufort, built in 1844, was also used as a hospital for Civil War soldiers. Its intricate architectural details and some of its original furniture survive to this day. Several other noteworthy houses of worship include the First African Baptist Church, St. Peter’s Catholic Church and Tabernacle Baptist Church.
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ARTS & CULTURE
Lexington, Kentucky
Set in the middle of the beautiful Bluegrass region of Kentucky, Lexington was founded in 1775. While it’s known for bourbon and horses, it’s also home to many historic houses of worship.
Downtown, visitors can find several noteworthy congregations and their accompanying historic sanctuaries. Christ Church Cathedral, where U.S. Senator Henry Clay once worshipped, was built in 1840, though its congregation was formed in 1795. It’s known for its gorgeous stained-glass windows and its traditional English-style choir. Historic Pleasant Green Missionary Baptist Church, also downtown, has held services on the same land since 1822. Founded by an enslaved Black preacher, the church has one of the oldest Black congregations in the country. The current building was erected in 1931. It also served as Lexington’s first school for Black children in the 1960s.
On the picturesque country roads outside of the city, visitors will find a few smaller, historic churches. Walnut Hill Church, built 1801, sits on land donated by Mary Todd Lincoln’s family. Pisgah Presbyterian Church’s building dates to 1812, while its congregation dates to 1785; the graveyard of this stone church is the final resting place to several Revolutionary War veterans.
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Mackinac Island, Michigan
Known as the Jewel of the Great Lakes for its quaint city streets and natural landscape, Mackinac Island is home to about 500 people. Its culinary offerings and picturesque scenery attract plenty of visitors each year, and it has quite a few historical attractions as well, including Michigan’s oldest church building.
The steeple of the Mission Church on Mackinac Island rises above the treetops and is an integral part to the island’s quaint feel. Groups can tour it daily and hear about its two centuries of history. Built in 1830, it’s not an active church anymore, but the structure is
preserved as part of Mackinac Island State Park. The beautiful Ste. Anne’s Catholic Church was erected in 1878 and contained records dating to 1695; today it features a museum with the original stained-glass and a detailed history of the Catholic Church on the island.
The island’s Little Stone Church is one of its most scenic and was built in 1904, while the Trinity Episcopal Church was built in the late 19th century.
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Boston
It’s no surprise that the city nearly synonymous with American history touts many historically significant churches. Boston, a sprawling city of 650,000 people, has countless historic sites and museums for groups to visit, not to mention well-known parades and events.
The city’s oldest church is Old North Boston. Founded in 1723 as Christ Church in the City of Boston, it played a role in the Revolutionary War. It’s also a popular historic site and open to tourists Tuesday through Saturday during the day. Another church open to tours is Trinity Church, known for its choir and inspiring architecture. The structure was built during the 1870s, but its congregation dates to the 17th century. Groups visiting during the holiday season can pop in to listen to free Christmas carols. King’s Chapel, built in 1754, is open for tours as well. It has connections to Paul Revere and is adjacent to the city’s oldest cemetery.
Plenty of other historic churches can be found in the area, including Park Street Church, which is the final resting place of several Founding Fathers and the Boston Massacre victims.
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Explore 2000 years of history and inspiration at The Biblical History Center in LaGrange—one of only seven such museums in the world. Journey through archeological replicas, experience Biblical meal presentations, and see exact replicas of ancient Middle Eastern life settings. From archaeology to ancient history to cutting-edge teaching, you’ll witness ancient stories of the Bible brought to life. VisitLaGrange.com
Travel back in time, where you’ll have an experience of a lifetime. Historical Attractions & Museums Oh, The Stories You’ll Tell
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Birmingham, Alabama
Birmingham, Alabama, has a buzzing culinary scene and tons of historical attractions, especially related to the Civil Rights Movement. Some of its historic churches have deep ties to the movement and attract visitors seeking to learn about this important era in American history. A walking tour of downtown or tours of individual churches can be arranged.
One of the most famous is 16th Street Baptist Church, the city’s first Black church, established in the 1870s. Its current building dates to 1911, but one of the most significant events to occur here was the 1963 bombing that killed four young Black girls. First Presbyterian Church is the city’s first church building, dating to 1872. It was host to several key Civil Rights leaders and events.
Another historic church known for its gorgeous architectural features, including stained-glass windows and a large pipe organ, is known as First Church Birmingham, formerly the First Methodist Episcopal Church South. It’s on the National Register of Historic Places.
Finally, the stately neo-classical Cathedral of St. Paul was dedicated in 1893. Its lofty, arched ceilings are supported by solid granite columns, and expansive, colorful stained-glass windows line the walls.
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El Paso, Texas
The border town of El Paso, Texas, enjoys an engaging mix of Spanish and English culture, Tex-Mex cuisine and outdoor adventure. It’s also known for its Historic Mission Trail, which highlights several centuries-old Spanish Mission churches in and around the city. With their traditional Spanish Mission style architecture and enduring importance to the multiculturalism of the region, these churches are a major attraction for the town and a great choice for groups. However, visitors should keep the church’s worship schedule in mind when planning tours.
The Ysleta Mission, the oldest continually active parish in Texas, was built in 1682 by the Tigua tribe. It’s built out of adobe, and though it’s been restored following disasters, parts of the existing structure are still in place. The Socorro Mission, with six-foot adobe walls, was originally completed in 1691, though its current structure was completed in 1841. The newer chapel, still nearly two centuries old, is listed on the National Register of Historic Places. The third church on the trail is San Elizario Presidio Chapel, which was built in 1877 and is just outside of El Paso.
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DESTINATION
WELCOMING WAYS
AMISH CULTURE HIGHLIGHTS
NORTHERN INDIANA
The Quilt Gardens throughout Elkhart County showcase the area’s enduring Amish culture.
TBY DIANA BOCCOhe towns of northern Indiana offer an close look at some of America’s most fascinating people: the Amish.
In Shipshewana, Nappanee and smaller towns throughout the region, groups can immerse themselves in Amish history and culture, sample Amish food and meet Amish craftspeople who share their heritage through their work.
“The Amish population here in Shipshewana, Indiana, first immigrated to the U.S. as Anabaptists in the 1600s, looking for religious freedom,” said Miranda Beverly, communications and PR manager for Visit Shipshewana.
Now home to the third-largest Amish community in the United States, the region also offers stunning natural beauty and a wide range of outdoor activities. Visitors can enjoy the scenic trails, vibrant Quilt Gardens and serene countryside, making it an appealing destination for nature lovers. The area’s beautiful landscapes, combined with its rich historical and cultural attractions, provide endless opportunities for exploration and relaxation.
“The official population of the small town itself is only 850, but we welcome over 2 million visitors a year,” said Beverly. “Groups will love our off-the-beaten-path feel, the small and walkable downtown shopping district and the combination of modern amenities with small-town hospitality.”
Visitors can enjoy a wide range of attractions, from handcrafted goods and outdoor adventures to the welcoming community spirit.
STEP INTO AMISH TRADITIONS
“It’s easy to immerse yourself in the Amish culture of Shipshewana because the Amish community here is welcoming and hospitable, as well as being an important part of the local economy,” said Beverly. “They love visitors to shop their small stores, buy their hand-crafted goods, try their food, and enjoy things like tours and buggy rides.”
Visitors can stop by the interactive Menno-Hof Cultural Museum to learn the story of the Amish, book an in-home Amish meal, or try the local restaurants and buffets that specialize in Amish foods and pies, like the Blue Gate Restaurant.
“In-home Amish meals are a popular option for groups,
and some of those experiences come with buggy rides,” said Terry Mark, director of communications and public relations for the Elkhart County Convention and Visitors Bureau. Groups can also stop by Das Dutchman Essenhaus to experience Amish-style cooking and shopping.
“In Shipshewana, you’ll share the roads with buggies, carriages, bikes and pony carts,” said Beverly. “You’ll drive through Amish communities, small towns, and acres and acres of beautiful, sprawling countryside. You can pet and feed farm animals, tour farms and homes, see cheese or noodles being made, taste fresh milk, buy fresh local honey or make your own wooden carved puzzle to take home.”
EXPLORING THE OUTDOORS
Shipshewana and its surroundings are dotted with scenic trails and pathways, perfect for hiking and leisurely strolls where groups can soak in the fresh air and peaceful ambiance.
“As you wander along these trails, you’ll encounter the unique Quilt Gardens,” said Mark. “These one-of-akind, super-sized gardens are planted in quilt patterns that change every year, offering a fresh experience each time. The gardens are all next to or near other attractions, shops and restaurants, so it’s a full day or two just seeing all the gardens as well as the accompanying Quilt Murals.”
“For outdoor lovers, we also have the Pumpkinvine Trail paved walking and biking path that winds its way through 17 miles of country, small towns and farmland,” said Beverly. “There are many trailheads, so you can go as little or as far as you like.”
Beverly recommends groups try the free Off the Beaten Path map and audio tour, which opens the door to over 120 backroads Amish shops.
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A carriage ride at Das Dutchman Essenhaus Bonneyville MillSHOPPING, ARTS AND CRAFTS
Groups wandering through town or exploring the charming backroads will discover many family-owned businesses showcasing an array of meticulously crafted items. From intricately woven quilts and rustic wooden furniture to delicate pottery and handmade soap, each shop offers a personal touch, often with the artisans themselves available to share the stories behind their creations. “You can purchase one-of-a-kind handmade Amish goods like quilts, baskets, furniture, noodles, jams or baked goods,” said Beverly.
Groups can also visit Leo and Lorene Miller’s Old Order Amish home to see how the family transforms fabric scraps into beautiful rag rugs or try the many hands-on crafts offerings, such as basket weaving or pretzel making.
Shipshewana is also home to the Midwest’s largest flea market, which runs from May through September and features over 700 vendors offering everything from fresh produce to art, home decor, furniture, crafts, antiques and jewelry. Groups can also participate in weekly antique auctions, year-round events and seasonal craft fairs, adding to the vibrant shopping experience.
For a group-exclusive experience, visitors can try the town’s themed scavenger hunts, where they can discover six locations noted on a provided map, get a Trail Card stamped by answering fun questions at each location and earn a free shopping bag. “We also have a dedicated group travel specialist and experienced and knowledgeable step-on guides and staff to help groups plan their trips,” Beverly said.
EMBRACING TOWN LIFE
Groups will find that planning trips to Shipshewana is not only easy but also full of different experiences.
“There’s no end to the possibilities in Shipshewana,” Beverly said. “You can pet and feed farm animals, tour farms and homes, see cheese or noodles being made, taste fresh milk, buy fresh local honey or make your own wooden carved puzzle to take home.”
On the other hand, groups can also grab a drink at a local café, explore the local Fawn River on a scenic boat tour (or a rented canoe), or venture into Elkhart County to visit the fun Studebaker National Museum and the National New York Central Railroad Museum.
“You can lose yourself in the charm and craftsmanship of our area, whether it is seeing live theater or concerts, browsing artisan shops or enjoying a refreshing beverage overlooking local waterways,” Mark said.
There’s world-class entertainment available at the Blue Gate Performing Arts Center and the Blue Gate Theatre, which hosts world-famous performers, live shows and Amish Musicals.
Mark also recommends walking alongside the Goshen’s Millrace Canal to explore everything from a craft brewery to a farmers market and artisan spaces.
VISIT INDIANA’S TOP GROUP DESTINATION
Step into the heart of Amish Country and experience true Hoosier Hospitality at Das Dutchman Essenhaus.
- family-style dining
- unique shopping at the Village Shops
- peaceful carriage rides
- generously-sized guest rooms
- deluxe hot breakfast
- baggage handling
Experience all the sights, sounds and flavors of Fall!
Groups love the Fall, Food & Fun Tour in Amish Country where you tour Indiana’s largest apple orchard, see flour ground at Indiana’s oldest operating grist mill and dine in a famous retro diner. Include the popular guided Fall Treats & Color Backroads Tour along the Heritage Trail
VIRGINIA
By Jill GleesonVirginia is a study in contrasts: Blue Ridge Mountain peaks and Shenandoah Valley lowlands; gentle Chesapeake Bay waves and wild Atlantic surf; sweet, small towns and beautiful, bustling cities.
But for all of its diversity, Old Dominion provides group travelers with treasures throughout its more than 40,000 square miles. Historic sites predating the founding of America, the jewels in the commonwealth’s crown, are everywhere in Virginia, along with attractions that explore its rich natural splendors. And topping it all off are hotels and restaurants that offer service with a heaping dose of old school Southern hospitality.
Here is the best of what Virginia has to offer groups.
The Virginia Capitol is one of many historic and re-created buildings groups can tour at Colonial Williamsburg.
POPULAR DEMAND
COLONIAL WILLIAMSBURG
Encompassing 301 acres, Colonial Williamsburg is the rare attraction that truly offers something for every group member. History buffs can wander 89 original buildings dating to the 18th century, chat with costumed interpreters and even dine on authentic Colonial-era recipes at King’s Arms Tavern. For culture enthusiasts, the attraction serves up two world-class museums spotlighting everything from folk art to fine art. Meanwhile, nature lovers will want to take in Colonial Williamsburg’s stunning arboretum and gardens. Various special group packages, covering half-day to multi-day visits, are available.
MONTICELLO
Founding Father Thomas Jefferson wasn’t just a whiz at nation-building, practicing law and philosophizing. He was also a gifted architect, as his estate proves. Located in Charlottesville, the 33-room Monticello was designed, redesigned and constructed over four painstaking decades, beginning in 1769. Planners can book tours of the stately neo-classical building, its gardens and Jefferson’s gravesite. Another highlight of this UNESCO World Heritage Site is a visitor center with exhibits detailing Jefferson’s exhaustive accomplishments.
ARLINGTON NATIONAL CEMETERY
The final resting place of some 400,000 veterans and their families, Arlington National Cemetery makes for a moving stop on any tour itinerary. The meticulously maintained grounds, which range over about a square mile, include such stirring sights as former President John F. Kennedy’s gravesite, the Memorial Amphitheater and the U.S. Marine Corps War Memorial. Private one-hour tours, which may be expanded in half-hour increments, are available. Planners may also be able to arrange for their groups to participate in a wreath-laying ceremony at the Tomb of the Unknown Soldier.
UP AND COMING
VIRGINIA AQUARIUM AND MARINE SCIENCE CENTER
Groups that love the briny deep won’t want to miss the recently unveiled South Building at the Virginia Aquarium and Marine Science Center in Virginia Beach. The structure, which debuted in January following a blockbuster $28.9 million renovation and expansion, boasts exhibits holding nearly 20,000 gallons of water. They provide homes for new aquarium critters like Pacific sea nettle jellyfish, decorator crab and cuttlefish while offering upgraded digs for the long-beloved North American river otters. Look for tours of the South Building coming next year.
VIRGINIA LIVING MUSEUM
After nine months of construction, Newport News’ Virginia Living Museum will unveil its $4.3 million Wild Care Center this August. Tucked along the museum’s outdoor boardwalk trail, the new space will give visitors a chance to watch wildlife vets in action, caring for some of the attraction’s more than 180 native species. The museum, which celebrates and explores Virginia’s natural heritage, will also host animals encounters for groups in the 5,000-square-foot center.
TALL SHIP PROVIDENCE
Tall Ship Providence, a replica of the legendary 110-foot sloop that was the first vessel commissioned for the Continental Navy in 1775, has been offering cruises out of Alexandria since 2020. But last summer the Providence got a jazzy new home: the Senator John Warner Maritime Heritage Center. Located at the city’s Waterfront Park, the two-building facility includes an education center and a theater that screens the film “Providence: Dawn of the U.S. Navy.” There’s also a new pop-up biergarten on site for groups to enjoy.
OVERNIGHT SENSATIONS
BIG MEADOWS LODGE
Sitting within Shenandoah National Park, Big Meadows Lodge is a beautifully rustic property listed on the National Register of Historic Places. Built in 1939 of local stone and native wormy chestnut trees (now almost extinct), it’s a stone’s throw from the verdant grassland from which it takes its name. After a meal in the Lodge’s Spottswood Dining Room, visitors can stargaze at Big Meadows, where astronomy programs are held on select Fridays during the spring, summer and fall.
THE JEFFERSON HOTEL
For sheer wow factor, Richmond’s magnificent Jefferson Hotel can’t be beat. The legendarily luxurious beauty, which opened in 1895 and is listed on the National Register of Historic Places, stuns with a sweeping grand staircase and 40-foot-tall rotunda lobby, topped with a stained-glass skylight. A favorite of luminaries including former U.S. President Barack Obama, musical artist Prince and actor Paul Newman, the Jefferson gives groups the option of everything from private historical tours to afternoon tea reservations.
MEMORABLE MEALS
THE TAVERN
In Abingdon, a charming town deep within the Blue Ridge Mountains, the Tavern is the oldest bar in the commonwealth and one of the 10 oldest in the country. It was built in 1779 as accommodations for weary stagecoach travelers. During its long history, it has also served as a barber shop, post office, bank, general store, bakery and private residence, and has even sheltered the likes of former U.S. President Andrew Jackson and the king of France. Nowadays, the establishment offers visitors a menu heavy on steak and seafood favorites, as well as private dining quarters.
CITY CRUISES NORFOLK
Groups can get a jaw-dropping view of the U.S. Navy’s mighty Atlantic Fleet while they dine with City Cruises Norfolk, which operates the Spirit and Freedom Elite boats out of the city. Planners can opt for a lunch, mimosa brunch or dinner cruise down the scenic Elizabeth River, with both public trips and private charters available. Journeys last about two hours, depending on the cruise, and include a variety of internationally inspired menu choices, as well as entertainment from a DJ.
DELIGHTFUL EVENINGS
OUTDOOR DRAMAS LIFT VOICES TO THE STARS
It’s said that “all the world’s a stage,” but some stages are bigger than others.
BY CYNTHIA BARNESWhile an intimate performance of an avant-garde, postmodern production can be an interesting and enjoyable outing, sometimes audiences want to participate in a spectacle that’s grand, sweeping and traditional. The great outdoors provides a stirring backdrop for live theater, and as long as the weather cooperates, is the ideal arena for largerthan-life experiences that celebrate historic or patriotic stories and themes that are as timeless as the great outdoors.
Here are live theater extravaganzas that are sure to enthrall your group and create wonderful memories.
THE LOST COLONY MANTEO, NORTH CAROLINA
The true story of “The Lost Colony” involves 117 men, women, and children who set sail from England in 1587 to establish a permanent colony on Roanoke Island, part of the Outer Banks of what is now North Carolina. In August 1587, Virginia Dare was born at Roanoke, becoming the first English child born in America. Colony governor John White (Dare’s grandfather) sailed to England for supplies. After a three-year delay, White returned to find that the colony had vanished. Archaeologists are looking for the Roanoke Colony to this day.
In the early 1930s, Roanoke residents began thinking of ways to celebrate the 350th anniversary of the colony and the birth of Dare. They decided on an outdoor drama, and on July 4th, 1937, “The Lost Colony” opened and was an immediate success. In August of that year, President Franklin Delano Roosevelt attended a performance.
“The Lost Colony” is performed in a large outdoor amphitheater right on the shore of the Roanoke Sound. Guests are treated to one of the most beautiful sunsets on the Outer Banks as the show gets started each evening. The stage of “The Lost Colony” is three times larger than most Broadway stages, and its light towers are the two tallest points on Roanoke Island. Recently, the show was revamped to appeal to a modern audience, with a new script, a new score, and new 3D-mapped projections and puppets that come together to create one of the most exciting nights of theater in North Carolina.
The show runs from late May through late August each year and is accommodating to groups. Motorcoach parking is available, and there is a 20% discount for groups of 15 or more. For groups of 25 or larger, two free tickets are given to tour directors/drivers.
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THE MEDORA MUSICAL MEDORA, NORTH DAKOTA
Theodore Roosevelt, the Marquis De Mores and others once called the tiny town of Medora home. In 1954, businessman Harold Shafer feared the history would be lost to the sands of time. He began to buy up land, including the Burning Hills Amphitheater, which sat on the side of a butte with majestic views of the North Dakota Badlands. It had a small single stage and benches that sat in dirt, but Shafer saw its charm and began to work with locals, actors and production companies to form “The Medora Musical,” which debuted in 1965.
Today, “The Medora Musical” celebrates its near and distant past. With songs and dances, the musical illustrates tales from throughout the area’s history: the time before the Marquis, the day Theodore Roosevelt entered Medora, Roosevelt’s presidency, and more recent events such as the birth of Harold Schafer’s Gold Seal Company.
“The Medora Musical” focuses on faith, family and freedom. It sticks to its core elements of patriotism, gospel, country music and celebrating the American West. The musical runs from the first week of June until the first week of September, with the entire town of Medora getting involved in the production. For tour groups, a group events department can help set up special tours that may include a backstage tour of “The Medora Musical” and the Burning Hills Amphitheatre. Groups will also enjoy the Pitchfork Steak Fondue, the Bully Pulpit Golf Course, Theodore Roosevelt National Park, the North Dakota Cowboy Hall of Fame and the newly announced Theodore Roosevelt Presidential Library, which is set to open in 2026.
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A “Tecumseh!” action sequence
TEXAS OUTDOOR MUSICAL
PALO DURA CANYON STATE PARK, TEXAS
Everything’s bigger in Texas, and that includes the epic theatrical production that celebrates the state’s history. “Texas Outdoor Musical” has been delighting visitors from around the world for almost 60 years. It got its start when a piano teacher named Margaret Harper envisioned a musical performance that would tell the story of the history and achievements of Texas.
The musical takes place in Palo Duro Canyon State Park, located in the panhandle about 30 minutes south of Amarillo. Palo Duro Canyon is America’s second-largest canyon. It stretches 120 miles, is between six and 20 miles wide and in places is up to 1,000 feet deep.
As the sun begins to set on the canyon, a lone horseman appears at the rim above the amphitheater, bearing a large Texas flag atop the 600-foot cliff. That’s the beginning of a stirring musical that features a cast of more than 60, as well as amazing lighting and special effects. Many evenings throughout the summer, the show ends with a massive fireworks display. “Texas” runs from June to August, Tuesday through Sunday.
Preshow entertainment allows groups to tour Palo Duro Canyon State Park, the State Park Visitor Center and the Pioneer Amphitheatre Souvenir Shop, along with taking a wagon ride to the performance. VIP experiences include a backstage tour where guests can take pictures and get autographs with the cast and crew and enjoy a chuckwagon dinner with authentic Texas barbecue served on a covered patio.
TEXAS-SHOW.COM
TECUMSEH!
CHILLICOTHE, OHIO
During the late 1700s, the legendary Shawnee leader Tecumseh struggled to defend his sacred homelands and his people from settlers surging westward. In Chillicothe, Ohio, “Tecumseh!” tells his epic life story. The huge, outdoor stages of the Sugarloaf Mountain Amphitheatre afford the audience a unique viewing experience. Groups can sit beneath the stars and be immersed in the spectacle as they are surrounded by a herd of galloping horses, firing cannons and the most dazzling battle sequences offered on the American
The Scioto Society was formed in 1970 to help raise awareness of the area surrounding Chillicothe, dedicating itself to the cultural, historical, educational and economic development of the tri-county area. Its first major achievement was the staging of “Tecumseh!” in 1973. Since then, the drama has grown in popularity, drawing more than 3 million visitors, and has been selected as one of the top 100 attractions in North America by the American Bus Association. Groups of 25 or more get free backstage tours. The 2024 season runs from June 14 through September 1.
TECUMSEHDRAMA.COM
THE GREAT PASSION PLAY
EUREKA SPRINGS, ARKANSAS
“The Great Passion Play” has been performed in Eureka Springs since 1968 and has become the most attended outdoor drama in America, with over 8 million people in attendance since its opening. The play tells the story of the life, death, resurrection and ascension of Jesus Christ, using a multi-level set that is over two acres large and 500 feet wide. The play was started after the “Christ of the Ozarks” statue was built on a bluff overlooking Eureka Springs.
More than 150 actors — plus many live animals including horses, doves, donkeys, sheep, a camel and a pharaoh hound — bring this epic story to life. This will be the last year the production features original 1985 music composed by Phil Perkins and performed by the National Philharmonic Orchestra of London. For 2025, new music and performances will be recorded by the Budapest Orchestra.
The play debuts on Good Friday each year and has several special performances the first weekend of May. Beginning Memorial Day weekend, it runs Tuesdays, Fridays and Saturdays through mid-November. Guests can also visit a petting zoo and museums on the grounds and tour a reproduction of the Holy Land Tour, which includes a replicas of Moses’ tabernacle, a first-century inn and stable, and the upper room where Jesus and his disciples feasted for the Last Supper. Group rates are available.
GREATPASSIONPLAY.ORG
The Great Passion Play in Eureka Springs, Arkansas
“The Stephen Foster Story” in the amphitheater of My Old Kentucky Home State Park
THE STEPHEN FOSTER STORY BARDSTOWN, KENTUCKY
This summer marks the 65th season of “The Stephen Foster Story” in Bardstown, Kentucky. Catherine Conner, a woman who would become the youngest Democratic National committeewoman and would subsequently serve in FDR’s inner circle, headed the successful effort to have Federal Hill — better known as “My Old Kentucky Home”
— preserved as a state park. Upon seeing a performance of “The Lost Colony,” she hired Pulitzer Prize-winning playwright Paul Green (who also composed “Texas Outdoor Drama”) to write a script that would tell the story of Stephen Foster and Federal Hill’s namesake tune, an abolitionist song based on the Harriet Beecher Stowe novel “Uncle Tom’s Cabin.”
Alongside the story of a man blazing a trail that would become commercial music in America, the show highlights the people and communities that inspired his songs: His friends, his love, his family and the people of African descent who were enslaved in Kentucky and freed through the Underground Railroad to Pennsylvania. This story, set in the 1850s before the American Civil War, played its first season in the 1950s, in the midst of the American Civil Rights Movement.
The two-hour stage spectacle is filled with song, dance, costumes and drama. Well-known tunes like “Oh! Susanna,” “Camptown Races,” “Beautiful Dreamer,” “Hard Times Come Again No More” and “My Old Kentucky Home” swirl to life onstage with a cast of 50 talented performers. In 2024, the show plays select nights June 15 through August 10. Groups will find plenty of other attractions, including numerous distilleries and the Bardstown-Nelson County African-American Museum.
STEPHENFOSTER.COM
The cast singing Stephen Foster’s “Camptown Races”
An ensemble performance of “Oh Susannah”
SPECIAL SECTION
Murals Masterpieces
DON’T MISS THESE OKLAHOMA COLLECTIONS
BY CLAIRE HANNUMOklahoma is home to a thriving — and sometimes surprising — arts scene. Creativity tells the state’s story, from its rich Native American history to its ever-evolving modern landscape of innovators and creatives. The state’s museums are home to expansive collections of Indigenous art, detailed works of the American West and contemporary creations like colorful urban murals.
The arts scene doesn’t stop in museum corridors. In addition to museums, Oklahoma offers an array of hands-on art workshops for every skill level, as well as public art to discover. Independent galleries and open studios offer chances to meet with artists. From exploring festivals to classes to interactive exhibits, groups will have plenty of opportunities to explore their creative side.
ARTESIAN GALLERY AND STUDIOS
Sulphur
In Sulphur, the Chickasaw Nation’s ARTesian Gallery and Studios offers everything an art lover needs: work spaces, a gallery and even an art supply store.
“It’s a one-stop art shop,” said Marcus Milligan, director of visual arts, media and design for Chickasaw Nation Arts and Humanities. “We had this idea to create a place where people get a full experience of art.”
From those first seeds of an idea, ARTesian grew into a haven for connecting with other visionaries and carrying inspiration all the way through to an incredible finished project — or simply enjoying those creations as an enthusiastic guest.
ARTesian features rotating exhibits of Native American art. It also welcomes artists from the local community and throughout the U.S. to create and showcase their practice in the studio space.
The space offers classes on weaving, painting, ceramics, drawing and more, as well as special holiday-themed classes. Groups can explore the gallery, tour the studios and potentially have a chance to meet the artists as well.
CHICKASAW.NET
Travelers can find traditional Chickasaw artwork at ARTesian Gallery and Studios in Sulphur.
PASEO ARTS DISTRICT
Oklahoma City
The lively Paseo Arts District in Oklahoma City was built in 1929 and boasts over 20 galleries featuring more than 80 artists. All are within walking distance of each other, and between the studios are restaurants, boutiques and other hangouts worth exploring. It’s a great place to take a casual stroll, popping from gallery to gallery before stopping for lunch in a local eatery. In addition to gallery spaces, the district also offers interactive workshops where groups can foster their own creativity.
“We’re the first arts district in Oklahoma,” said Amanda Bleakley, executive director of the Paseo Arts Association. Back in the ’20s, the Paseo was initially developed as a shopping area but has evolved into much more. “It’s morphed into a really unique arts district,” Bleakley said.
Buildings in the district are adorned with pastel colors and clay tiles, and creativity can be found around every corner. The neighborhood is home to several art shows per month and hosts an annual Paseo Arts Festival each summer.
Groups can register in advance for hands-on lessons and workshops. A local favorite is Prairie Arts Collective, which offers stainedglass classes.
“If a group wanted to come in and book a class ahead of time, Prairie Arts would be the best one,” Bleakley said.
Other classes in the district include pottery, needlepoint and more. But groups should book in advance to ensure there is a oneday workshop on the roster that fits their interests. To catch most of the galleries and art spaces at their peak opening hours, Thursdays, Fridays and Saturdays are the best days to visit.
THEPASEO.ORG
FRED JONES JR. MUSEUM OF ART
Norman
Art-minded travelers (and even locals) often overlook university museums, but they feature some of the most robust and accessible art collections in the U.S. The Fred Jones Jr. Museum of Art is a great example. Located in Norman on the beautiful campus of the University of Oklahoma, the institution is often praised as one of the top university museums in the country. The permanent collection features an array of works including traditional and contemporary Native American art, Southwestern art, French Impressionist works, Asian art and much more.
Groups of up to 70 can explore the museum’s collections on their own, and the museum can accommodate guided docent tours for groups of up to 50. Groups should book at least a month in advance to ensure docent availability.
OU.EDU/FJJMA
THE GILCREASE MUSEUM
Tulsa
The Gilcrease Museum is a must-see for groups that prefer experiencing art in a museum setting rather than through workshops. This Tulsa treasure was founded in 1949 by Thomas Gilcrease of the Muscogee Creek Nation. It’s home to an expansive collection of North American art and features more than 350,000 items.
The Gilcrease is well known for its Indigenous pieces, which represent cultures across the Americas and span millennia. The museum is also one of the largest holders of art of the American West, including paintings, sculptures and other pieces that tell the story of Oklahoma’s past. Along with the permanent collection, the Gilcrease offers rotating temporary exhibitions year-round.
The museum is housed on 450 acres, so groups that like to get outdoors can explore the grounds in between perusing exhibits.
GILCREASE.ORG
TULSA MURAL TOUR
Tulsa
Tulsa Tours offers a wide range of experiences to get to know the city better, and their mural tour is a great way to explore the lively local arts scene. While many of Tulsa Tours’ offerings are guided, the mural tour is a self-guided adventure that groups can explore together.
“[The mural tour] came about at the beginning of the pandemic, when people were being socially distanced and wanted to be outside,” said Jeffrey Tanenhaus, founder of Tulsa Tours. “I thought I could create something to help people discover downtown in a socially distant way.” Since then, the tour has taken off and has remained popular. “The murals are great to look at no matter what’s going on in the world,” Tanenhaus said. “I put together my favorite murals that were downtown and then expanded to those a little bit beyond downtown.”
Tanenhaus continues to update the tour as new murals are added to or removed from the city’s creative landscape.
“It’s a curated collection of murals that I think help tell the story about Tulsa, whether it’s the past or present culture here,” he said. He suggests making the most of the tour by scoping out the route and choosing the murals that most resonate with your group — following the map in order isn’t required.
“Aim for those murals that you’re interested in, whether it’s for the artistic quality or for the historic quality of what they represent,” Tanenhaus said.
VISITTULSA.COM
BY LORI DUCKWORTH, COURTESY OKLAHOMA TOURISM A Tulsa mural COURTESY TULSA TOURSSPECIAL SECTION
Festivals Float Trips AND
OKLAHOMA INDULGES YOUR OUTSIDE INTERESTS
BY CLAIRE HANNUMThere’s more to Oklahoma’s outdoors than most people realize.
From expansive plains to dense forests and mountain peaks, the Sooner State’s landscape can thrill nature lovers in many different ways. With ample opportunity for group activities, the state’s parks, lakes and rivers aren’t to be missed. There’s something out there for every skill level and interest, whether your group prefers a more serene nature experience or an adrenaline-fueled outdoor adventure.
ROBBERS CAVE STATE PARK Wilburton
In east-central Oklahoma, Robbers Cave State Park encompasses over 8,000 acres, three gorgeous lakes and a whole lot of history. In prior centuries, the park’s namesake cave was once believed to be a hideout for outlaws and Civil War deserters. Today, it’s better known as a destination for a leisurely hike — with a few glimpses into the past along the way.
“Robbers Cave was one of our original seven parks when the Oklahoma State Park system was developed in the ’30s,” said Sterling Zearley, director of Oklahoma State Parks.
Robbers Cave features the handiwork of the Civilian Conservation Corps, who built many of the park’s most popular structures in its early days.
“There’s a rich history there,” Zearley said. “We have a lodge, cabins, hiking trails and a restaurant. There are a lot of historical buildings, like our Nature Center and Gift Shop. It’s a really cool step back in history. You see the craftsmanship that was done back in the ’30s during the Depression, and a lot of these buildings are still here.”
With 18 miles of hiking trails, an equestrian campground, an ATV trail, covered wagon accommodations, and of course, the iconic cave itself, there’s plenty for groups to explore together, whether they visit for a few hours or an entire day.
“It’s a beautiful area in the mountains of Oklahoma,” Zearley said. “There are pine trees and cliffs, and it’s just a unique spot with all the amenities that go with it.”
Travelers visiting in the autumn months should take note of the annual fall festival, which takes place on the third weekend of each October and has been a tradition for over 30 years. For groups looking to stay overnight, the park’s historic Belle Starr View Lodge underwent renovations in 2022 and offers a scenic retreat.
TRAVELOK.COM/STATE-PARKS/ ROBBERS-CAVE-STATE-PARK
SILVER WIND STABLES Edmond
For folks who are looking to take their outdoor experience beyond the average hike or nature walk, horseback riding is the perfect change of pace. It’s a peaceful way to get outside, connect with fellow group members, and for many, to rediscover a pastime they haven’t tried since they were kids.
Travelers can enjoy more than 100 outdoor activities at Tulsa’s Gathering Place Park.
Silver Wind Stables in Edmond is an ideal place to ride. This calming ranch is located on 750 serene acres.
Silver Wind Stables in Edmond is an ideal place to ride. This calming ranch is located on 750 serene acres. The stables’ 18 different breeds of horses are well trained and available for trail rides, introductory group lessons and customized special events. Rides and lessons cater to all skill sets, and all trail rides are at a walking pace only, so beginners will feel safe and secure striking out on the trail. Planners who are looking for longer event possibilities that go beyond a quick group ride will find options at The Patch, Silver Wind’s second location.
SILVERWINDSTABLES.COM
KAYAKING AND CANOEING ON THE MOUNTAIN FORK RIVER
Broken Bow
The 98-mile Mountain Fork River is a summer retreat for Oklahoma locals and travelers alike, and the best way to experience it is by canoe or kayak. Tippa Canoe in Broken Bow is a go-to for tours and boating adventures on the water, with one-person and tandem boats available for exploring the river. Broken Bow is a gateway to beautiful Beavers Bend State Park, which part of the river flows through, so it’s a great location to start a boating trip.
Tippa Canoe offers four-mile group trips along the river, with a drop-off at the top of the course and opportunities along the way to pause for a picnic or a quick dip. For extra adventurous groups, the company is in the process of reintroducing a former trip offering that travels down the entire river.
The four-mile course has some slow-paced stretches, but travelers should expect adrenaline, changing waters and laughs along the way.
“It has a combination of some rapids in it and slow parts,” said Daniel Brantley, the company’s owner. According to Brantley, most guests especially enjoy the rapids section of the trip, a stretch of around a quarter of a mile that crosses over a small waterfall.
Brantley stressed that guests should know in advance that they will get wet and that their boat may even turn over — and while that’s part of the fun, it’s a good thing to prepare for ahead of time.
TIPPACANOE.COM
HANGING ROCK CAMP FLOAT TRIPS ON THE ILLINOIS RIVER
Tahlequah
For an extra relaxed river experience, travelers can set the canoes and kayaks to the side and opt for a float down the Illinois River on a comfortable raft. The 145-mile tributary flows through the foothills of the iconic Ozark Mountains, and it has the vistas to prove it. As the water winds through scenic bluffs and forests, travelers can unwind while taking in the views, stopping as desired along the way to snap photos, take in the scenery or enjoy a quick picnic. Groups can start their journey at Hanging Rock Camp, where rafts rentals are available, though canoes are an option as well. Hanging Rock Camp is a destination all its own, with plenty of features worth exploring. With campsites, a volleyball court and an on-site eatery, there are plenty of opportunities to spend some extra time before or after the float trip. The camp offers a wide range of river trip itineraries, so depending on a group’s availability and interest, float trips can range from a few hours to even an overnight journey.
FACEBOOK.COM/HANGINGROCKCAMP
GATHERING PLACE PARK
Tulsa
Gathering Place Park, an award-winning mega-park in Tulsa, is a true urban oasis, boasting over 100 activities to enjoy. It was designed with a clear goal in mind: to serve as a healthy, lively space for Tulsans — and visitors from around the world — to spend time outdoors together. It’s the perfect place for groups to unwind after a long day of tourist activities in the heart of the city.
Tulsa’s three-mile Midland Trail, which connects downtown Tulsa to the Arkansas River, passes through the Gathering Place, so some travelers may be interested in visiting both on the same outing. The trail is open to walkers and cyclists who can continue their trek within the park.
Gathering Place’s own winding nature trails are the perfect setting for biking, hiking, horticulture tours of the local plant life, or even scavenger hunts that are regularly prepared by the park. The park’s pond can be explored with free boat rentals. Groups looking to get even more active can take advantage of the sports courts, where they can play basketball or volleyball well into the night thanks to the courts’ evening lighting.
For the most adrenaline-seeking travelers, Gathering Place has a skate park and even BMX tracks, as well as programming centered around these sports for spectators and participants alike. The park also offers three-hour team volunteer blocks for groups who are interested in helping to maintain the park’s plant life. GATHERINGPLACE.ORG
In Oklahoma City, you’ll be met with history, charm and wonder. Discover new perspectives and stirring experiences in the Modern Frontier.
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