The Group Travel Leader May 2023

GROUP TRAVEL LEADER THE

SUNSETS AT Route 66

SANTA MONICA PIER

HISTORY & HERITAGE ISSUE

HAPPENS HERE HISTORY

History is carved into every inch of our home on the banks of the Mississippi. Come explore the castle that was formerly our capitol, retrace some of the very first steps of the Civil Rights movement and be transported to another time with a visit to some of our immersive museums and experiences.

Plan your trip at visitbatonrouge.com

MAGICAL MOMENTS. THAT’S MY M-O.

Whether youʼre young or young at heart, thereʼs plenty to discover and explore in the Show-Me State. Get started at VisitMo.com

WALT DISNEY HOMETOWN MUSEUM, MARCELINE

BY BRIAN JEWELL

The waiting is the hardest part… or is it?

In most areas of life, waiting can be a drag. But in travel, waiting is often the best part.

Anticipation can be one of the most enjoyable parts of any journey. Sure, you’ll have fun while you’re on a trip, and you’ll have fond memories long after you return. But anticipating a trip brings its own kind of joy. And building up the anticipation in advance of a departure can actually help people enjoy travel more.

You can help create a sense of anticipation among your travelers by intentionally communicating with them between their booking and departure. Here are some ways to build anticipation through messaging.

Preview some highlights

Your travelers probably know the headlines of their trip itinerary, but in the weeks and months before departure, you can send them previews of expected trip highlights. These don’t have to be complicated. A preview could be a short email with a picture of the Grand Canyon and a note saying, “Just 50 days until you see this view for yourself!” Other options? Send links to recipes for signature dishes from the places you’ll be visiting or a testimonial about one of the places you’re going from someone who has been there before.

Tease some surprises

Including surprise treats or unexpected experiences is a great way to thrill your travelers and increase the perceived value of your travel programs. If you plan to have some surprises for your travelers, ratchet up the anticipation by teasing them in advance. Send an email with a subject line like “You won’t believe where we’re having dinner in

EDITOR’S MARKS

New Orleans” and include a photo you snapped on your last visit to that restaurant. Or say, “Leave room in your suitcase — you’re going to love some of the souvenirs we have planned for you.”

Outline some options

Free time and optional activities are extremely popular on group tours right now. If you plan to include some free time or optional extras on an upcoming trip, consider sharing some of those details ahead of time so your travelers can start thinking about what they’ll do. These messages could be along the lines of “We’ll have a free afternoon in Santa Fe — here’s a list of some of our favorite art galleries in town” or “On our Alaska tour, you’ll have the option to take a helicopter flight to a glacier — click to learn more and see pricing.”

Start some conversations

Meeting people and sharing experiences are among the most memorable and valued aspects of group travel, and you should accentuate that element of your tours. If you use group communication during a trip —a Facebook group, a GroupMe or WhatsApp thread or messaging in a travel app — consider getting the conversation going a week or two before the trip. Invite people to introduce themselves and share what parts of the tour they’re looking forward to most.

Mix some of these ideas with your favorite email automation tools to create a communications campaign. It will keep your travelers engaged in the months before a trip and maximize their enjoyment when departure day arrives.

Take your group on a world tour of Mississippi’s musical legacy.

For music lovers, there’s no better place to explore the history and future of popular music than Mississippi, “The Birthplace of America’s Music.” Here, African and European musical traditions collided and were crafted into a new form of music, the blues, and its rock, gospel, and country offshoots. View a sample itinerary of music museums, attractions, and stages at VisitMississippi.org/MusicTour.

GRAMMY Museum® Mississippi | Cleveland

#WanderMS

CLEVELAND HOSTS DIVERSITY PLANNERS AT AATC

SALEM, Ohio — The group travel industry has long benefited from the diversity of traveling groups. That was never more apparent than at the recent African American Travel Conference (AATConf), where travel planners from more than 20 states met travel industry delegates to plan future tours.

AATConf celebrated its 23rd year with a gathering that included many travel groups new to the organization.

“It was a pleasure to meet so many new travel planners from across the country,” said conference founder Charlie Presley. “Our purpose is to promote group travel by connecting travel groups with the travel

industry, and that was accomplished.”

AATConf sponsors included Destination Cleveland, Chesapeake Convention and Visitors Bureau, Greater Birmingham Convention and Visitors Bureau, Louisville Tourism, Pinstripes Bistro Bowling and Bocce, Visit Williamsburg, Branson Restaurants/ IMAX, Cartersville Bartow Convention and Visitors Bureau and the Federal Motor Carrier Safety Administration.

The African American Travel Conference 2024 will be hosted by the Chesapeake Convention and Visitors Bureau. For information or to register, go to aatconline.com or call 800-628-0993

GOING ON FAITH CONFERENCE HEADS TO GREEN BAY

SALEM, Ohio Church and faith-based travel planners are invited to Green Bay, Wisconsin, this August to attend the Going On Faith Conference. Discover Green Bay will host the event to showcase its great destination and give delegates the chance to experience Green Bay in person.

Here is a small sample of what Green Bay offers groups, much of which will be included at the Going On Faith Conference.

• The Green Bay insider tour highlights the city’s architecture and historic homes, waterways that define the region and major sites in the community. Groups can even talk about legendary football icons that have made their mark there.

• The Packers Heritage Trail Trolley Tours takes groups around the city, pointing out significant locations connected to the Green Bay Packers.

• Conference attendees can explore downtown Green Bay and other areas from a different perspective. Segway the Fox has varied group sightseeing opportunities for Green Bay Packers fans, outdoor enthusiasts and history buffs.

• The River Tyme is a fully renovated 60-year-old riverboat that been based on the Tennessee River in Chattanooga and on

the Mississippi River. She is docked on the Fox River in De Pere, just south of Green Bay. Groups can reserve the River Tyme for private charter tours.

• Local breweries and wineries also offer group experiences. Breweries include Ahnapee Brewery, Badger State Brewing Company, Copper State Brewing Company, Hinterland Brewery, Noble Roots Brewing Company, Stillmank Brewing Company and Titletown Brewing Company. Wineries include Captain’s Walk Winery, Duck Creek Vineyard and Winery, Ledgestone Vineyards and Mona Rose Winery.

• Lambeau Field Stadium Tours allow groups to experience the Green Bay Packers’ history-rich facility firsthand and see several behind-the-scenes areas. The Green Bay Packers Hall of Fame makes for a great addition to the stadium tour. After a behind-the-scenes look at the stadium, guests can tour the museum and learn about the history of the team that plays in Lambeau. Guided group tours are available.

To register for the Going On Faith Conference, visit gofconference.com or call 800-628-0993. For information on Green Bay, contact Julie Gerczak at julie@greenbay.com or 920-405-1154.

Black travel planners meet with travel industry representatives at the African American Travel Conference.

STACY IS A GO-TO CONTACT FOR GROUPS IN BRANSON

SALEM, Ohio — If you have ever wondered about the value of attending travel conferences to build group business, take a lesson from Anthony Stacy of Branson Restaurant & Co. and IMAX Entertainment Complex. Stacy has become a go-to contact for groups heading to the tourism mecca of Branson, Missouri, in part because he is dedicated to having face-to-face meetings with group travel planners and tour operators.

Branson is a group tour magnet, and travelers have a wide selection of lodging, entertainment and meals to choose from there. That is where Stacy comes in. He understands that group travel is built on relationships and that those relationships are best developed through in-person meetings.

Stacy uses group travel conferences to cement existing contacts and establish new friendships with travel groups that are considering Branson as a destination but have not decided where to stay and what to see and do. A recent example of efforts was when he secured two group bookings while on the marketplace floor at the recent African American Travel Conference. Stacy was representing Branson Restaurant & Co./IMAX.

Stacy’s efforts give planners a solid, faceto-face relationship with a person who has feet on the ground in Branson. Now that they know Stacy, group leaders not only feel secure with Branson Restaurant & Co./ IMAX but also know they can call on him with other questions about Branson.

So, when you’re wondering if attending travel conferences is time well spent, think about how Anthony Stacy’s legwork has benefited Branson Restaurant & Co./IMAX.

If you have a Branson question, contact Stacy at anthony@bransonimax.com or 417-335-1840.

GLOBAL TOURISM GROWTH HIGHLIGHTS SELECT TRAVELER CONFERENCE

BY MAC LACY

BRANSON, Missouri — The 2023 Select Traveler Conference drew 258 upscale buyers, industry representatives and vendors to Branson, Missouri, March 27–29, where both the host city and attendees confirmed travel’s robust return. In Branson, a city known for tourism vitality, buyers and sellers described 2023 as a record year in the making for global tourism.

“Groups are a vital market segment for us, and we take them very seriously,” said Samantha Gutting, senior VP and chief sales officer for Explore Branson’s groups sales department. “The future looks great for groups. We devote a lot of dollars to this market. We stress quality over quantity and the Select Traveler Conference delivers that for us.”

Jim Edwards, vice president for U.S. affinity development for Collette, the country’s oldest tour operator, echoed the positive outlook. “Collette will have the best year in its 105-year history this year. Our travelers know they are not guaranteed time and they are seeing the world in record numbers. They are buying extensions on their trips, and many are doing itineraries back-to-back. The demand is remarkable.”

Sightseeing options for conference attendees showcased Branson’s vast entertainment scene and its Ozark Mountains setting. They dined at McFarlain’s Family

Appointments reflected pent-up demand for travel

Here’s to Branson

Restaurant, known for its Ozarks cuisine and homemade pies; spent time with the Haygood entertainment family after their show; and relaxed at the Chateau on the Lake Resort Spa and Convention Center, overlooking Table Rock Lake.

Bud Geissler of GroupCollect, a tool that streamlines planning group travel, delivered a keynote address on new technology for tour management. Nearly 50 buyers spent two hours together sharing ideas for growing their travel programs.

Anthony Stacy of Branson IMAX and Branson Restaurants Inc. spoke about how Branson has evolved from its start, some 60 years ago, as a haven for aging entertainers.

“We’ve beaten the image of ‘honky-tonks and old people’ now,” he said. “That’s not who we are anymore. Families are coming, golfers are coming, fishermen are coming. Branson is drawing 10 million visitors annually. But we still see groups as some of our best ambassadors. Groups go home and tell everyone they know about Branson. They create word-of-mouth that money can’t buy.”

SELECTTRAVELERCONF.COM

A Celebration PLACE

COURTESY SAN FRANCISCO TRAVEL

Art on Calle Ocho

Patrick Andrew Collins statue in Boston

BY LEISE JONES, COURTESY BOSTON CVB

BY CLAIRE MCCORMACK, COURTESY FREDERICKSBURG CVB

A mural in Little Havana

COURTESY GREATER MIAMI CVB COURTESY

IMMIGRANT CULTURES THRIVE IN AMERICA

BY RACHEL CRICK

The histories of immigrants and America are inextricable.

For hundreds of years, people from around the globe have come to the United States in pursuit of the American dream. The list of prominent immigrants who’ve had great impact on this country is long: from Albert Einstein and Sammy Soso to Audrey Hepburn and Andrew Carnegie.

When these immigrants and their descendants settled in neighborhoods or regions, they often preserved a slice of their homeland in their new American communities through food, language, art and architecture.

Visiting these regions, cities and neighborhoods, which proudly showcase immigrant heritage, can be a way to glimpse what life is like in another country, without ever leaving this one.

Irish Heritage BOSTON AREA

The Emerald Isle has clearly left a lasting mark on Boston. Nearly a quarter of the city’s residents are of Irish descent, and some of the city’s biggest claims to fame give nods to its Irish heritage, such as the iconic Boston Celtics. Like many immigrants, the Irish sought refuge and opportunity, especially following Ireland’s Great Famine in the mid 19th century.

On the Irish Heritage Walking Tour, groups can see landmarks around the city related to its Irish roots like Fenway Park and the John F. Kennedy Presidential Library and Museum. Groups can also visit the Irish Cultural Centre, located on 46 acres just outside of Boston. The center is known for sharing Irish culture through traditional song and dance, food and classes. At its pub, groups can get their fill of shepherd’s pie, fish and chips, bangers and mash and other Irish staples. In Boston, they can enjoy Irish fare and music at the Black Rose, J.J. Foley’s Café and other Irish restaurants.

Little Havana

MIAMI

During the latter half of the 20th century, Cubans came to Miami in large numbers and brought a piece of their home with them. Little Havana’s heart is “Calle Ocho,” or Eighth Street, with its colorful murals and mosaics depicting cigars, dominoes and other aspects of Cuban heritage. Cuban music drifts out of shops and restaurants; Cuban food is on every corner.

Little Havana welcomes visitors with a series of events and festivals, such as Viernes Culturales, or Cultural Fridays on the third Friday of each month. The annual Carnaval Calle Ocho Festival, held in March, also highlights Cuban culture. Little Havana Cultural Walking Tours, offered year-round, allow groups to explore the area’s shops, galleries and restaurants on their own. Must-sees include Domino Park, Little Havana Cigar Factory and the restaurant Versailles, perfect for sipping signature Cuban coffee beverages. Ball and Chain, open since the 1930s, offers staples like Cuban sandwiches, ropa vieja and “pastelitos de guayaba,” or guava pastries.

MIAMIANDBEACHES.COM

Swedish Heritage SCANDIA, MINNESOTA

Scandia, Minnesota, a small town in the St. Croix River Valley named for its Scandinavian heritage, was the first Swedish settlement in Minnesota. Today, the town invites tourists to learn about its Swedish roots. Throughout Scandia, visitors will find the Dala horse and other symbols of Swedish heritage. Groups can also see original buildings and monuments that celebrate its history, such as the Hay Lake School Museum, the Johannes Erickson Log House and the Swedish Settlers Monument. Groups can visit the Gammelgarden, which means “old farm” in Swedish, an open-air museum

COURTESY SAINT CROIX VALLEY REGIONAL TOURISM ALLIANCE

that honors and preserves the lifestyle and culture of Swedish immigrants. In addition to its historic artifacts and buildings, the museum is a citywide venue for celebrating Swedish holidays and traditions. The Christmas holidays are celebrated with Swedish Jul celebrations and festive Jul cookies. In autumn, the Gammelgarden hosts lutefisk and Swedish meatball dinners; these are based on an old tradition of eating codfish preserved in lye. Groups can also attend Midsommar Dag here, a Nordic summer holiday celebrated with traditional Swedish songs, dances and foods.

CITYOFSCANDIA.COM

German Heritage

FREDERICKSBURG, TEXAS

In 1846, German settlers arrived in Texas Hill Country and founded Fredericksburg, named for Prince Frederick of Prussia. They brokered a peace treaty with the neighboring Comanche tribe to ensure their new settlement would be safe. German was the primary language spoken in town well into the 20th century, which led to a new dialect of the language known as Texas German.

To enjoy Fredericksburg’s German heritage,

groups can visit the Pioneer Museum, a 3.5-acre museum complex featuring German architecture and historic artifacts. In the market square, or Marktplatz, Oktoberfest is held annually during the first week of October. Groups can also see the Vereins Kirche, a replica of the town’s first school and church. Fredericksburg Brewing Company, Altstadt Brewery and other local breweries are great stops for German-style beer; authentic, farm-to-table German cuisine awaits at Otto’s German Bistro.

VISITFREDERICKSBURGTX.COM

Chinatown

SAN FRANCISCO

The first Chinese immigrants arrived in San Francisco in 1848, and soon the city had a sizeable Chinese population. The 1906 earthquake and subsequent fire destroyed Chinatown, but instead of moving to another part of the city, the neighborhood got a facelift. Pagodas, upturned roofs and other hallmarks of Chinatown’s buildings were added, more for aesthetic purposes than mimicking authentic Chinese architecture, but today they’re synonymous with the neighborhood and a delight to tourists. Neighborhood excursions usually begin by enter-

National Museum of Mexican Art

BY TRISH RAWLS,

ing the Dragon Gate. Once in Chinatown, visitors can shop for everything from medicinal herbs to Chinese clothing and souvenirs. Teahouses and restaurants serve Chinese fare, from “dim sum,” or small plates, to traditional desserts, like almond cookies and moon pies. Chinatown is also a great place to attend annual events, such as the Chinese New Year Festival or the Autumn Moon Festival, with fireworks, food and colorful parades.

SFTRAVEL.COM

Pilsen Neighborhood CHICAGO

Pilsen, a Lower West Side neighborhood in Chicago, has always been a hub for immigrants. Czech and Central European immigrants came first, and they named the neighborhood for a city in the Czech Republic and added their own style of architecture. By the 1960s, Pilsen began to draw a large Mexican population. Today, it’s a mecca for Mexican and Latino culture, known as one of Chicago’s most vibrant arts neighborhoods, where English and Spanish are often spoken side by side.

To get a feel for the area’s authentic Mexican culture, groups can visit the National Museum of Mexican Art, where they’ll see rotating exhibits featuring Mexican artists and artwork ranging from sculptures dated as early as 200 B.C. to modern photographs. Murals and street art enliven the streets. Food options are plentiful, from carts stationed throughout the neighborhood that sell carnitas, tamales and tacos to restaurants like Taqueria Los Camales and Rubi’s for authentic Latin American cuisine and La Michoacana Premium for a sweet, refreshing “paleta,” or popsicle.

CHOOSECHICAGO.COM

VISIT INDIANA’S TOP GROUP DESTINATION

Step into the heart of Amish Country and experience true Hoosier Hospitality at Das Dutchman Essenhaus.

- family-style dining

- unique shopping at the Village Shops

- peaceful carriage rides

- generously-sized guest rooms

- deluxe hot breakfast

- baggage handling

See one-of-a-kind super-sized Quilt Gardens along the Heritage Trail annually May 30 - September 15.

Meet the Makers o ering hand crafted baskets, noodles, buggies, pottery, soap and more. Food lovers feast on gourmet burgers, Victorian Teas, family style meals and dine at a “Diners, Drive-ins and Dives” hotspot. Add a local step-on guide for themed backroads tours and customized activity planning.

German Christmas Pyramid

Streets of Chinatown

COURTESY CHOOSE CHICAGO

COURTESY FREDERICKSBURG CVB

COURTESY SAN FRANCISCO TRAVEL

COURTESY FREDERICKSBURG CVB

Beer selection at Fredericksburg Brewing Company

Little Tokyo

LOS ANGELES

Japanese immigrants began arriving in Los Angeles in high numbers in the early 20th century. At one point, Los Angeles’ Little Tokyo had a population of 30,000 people and was the largest Japantown in the U.S. However, when Japanese Americans were sent to internment camps during World War II, Little Tokyo was deserted. People soon moved into the empty neighborhood and opened businesses. Later, locals decided to revitalize the neighborhood and return to its roots, and today Little Tokyo is a hub for Japanese culture.

Groups touring Little Tokyo can visit several cultural attractions, such as the Japanese American Cultural and Community Center. For fresh sushi, ramen and sake, groups can dine at bars and restaurants like Far Bar, Kinjiro, and Wolf and Crane Bar. Two elegant Japanese gardens and Japanese art galleries make for colorful tours. Trips can also be planned around Nisei Week, an annual Japanese summertime festival.

DISCOVERLOSANGELES.COM

walk Th rough H istoria

Here in Laredo, history isn’t just in a book, it’s right here on our famous streets. Tour our historical districts and you’ll see 250 years of Mexican, American, and Texan history unfold before your very eyes. Come and discover it for yourself.

To learn about guided tours, contact: 1.800.361.3360

visitlaredo.com

DoubleTree Kyoto Gardens COURTESY LOS ANGELES TOURISM

Czech Village and New Bohemia CEDAR RAPIDS, IOWA

Now collectively known as “the District,” Czech Village and New Bohemia are a center of entertainment and culture in downtown Cedar Rapids, Iowa. These neighborhoods had meager beginnings in the 1870s, when new growth in Cedar Rapids’ meatpacking industry presented opportunities for immigrants from Czechoslovakia (now the Czech Republic). As jobs multiplied, so did the Czech population in the city, as well as sites that celebrated their heritage, like the Sokol Gymnastics Building and the St. Wenceslaus Catholic Church, where services were conducted in Czech.

Though few of the original heritage sites remain, Czech Village and New Bohemia give nods to Czech heritage, through murals and street art. The National Czech and Slovak Museum and Library and the Czech Heritage Park can expand visitors’ understanding and appreciation of Czech culture. Restaurants like Little Bohemia specialize in Czech fare. For a sweet ending to any visit, authentic Czech pastries, such as kolaches or packzis from Sykora Bakery, will do the trick.

TOURISMCEDARRAPIDS.COM

ONE OF THE WORLD’S MOST POWERFUL EXHIBITIONS

Auschwitz Prisoner’s Coat

German World War 2 Gas Mask Baskets and Suitcases Confiscated from Deportees to Auschwitz

Exhibit made possible thanks to Presenting Underwriter Ambassador Gordon D. Sondland and Partnering Underwriter Michael & Susan Dell through the Dell Family Charitable Fund (DAF)

An Exhibition By: Presented By:

A Woman’s Dress Shoe Belonging to Unknown Deportee

Jewish Badges During the Holocaust

COURTESY THE NATIONAL CZECH AND SLOVAK MUSEUM AND LIBRARY

An artifact at the National Czech and Slovak Museum and Library.

The museum’s exterior

TENNESSEE

By Tom Adkinson

Tennessee is long and lean. It is 500 interstate highway miles from Bristol to Memphis, and attractions, memorable meals and surprises are all along the way. Tennessee’s variety is one of its biggest appeals. Here are some ideas.

COURTESY THE TENNESSEAN HOTEL

Knoxville’s Sunsphere overlooks Market Square and the nearby Tennessean Hotel.

POPULAR DEMAND

GRAND OLE OPRY

Plan now for a big celebration year in Nashville because 2025 will mark the 100th birthday of the Grand Ole Opry. The Opry, today available on various media, remains the longest-running radio show in broadcast history. The 50,000-watt voice of WSM Radio keeps a grand tradition alive. For a special treat, book shows at the 4,400-seat Grand Ole Opry House in the suburbs and the 2,362-seat Ryman Auditorium downtown.

BIRTHPLACE OF COUNTRY MUSIC

Nashville is Music City, but Bristol — a city split between Tennessee and Virginia in the northeast corner of the state — is the “Birthplace of Country Music” because of the 1927 “big bang” that created the commercial country music recording industry. New York record producer Ralph Peer orchestrated a 10-day recording event that became known as the Bristol Sessions. The Birthplace of Country Music Museum explains it all — 76 songs by 19 acts, including the Carter Family, the “First Family of Country Music,” and Jimmie Rodgers, the “Father of Country Music.”

NATIONAL CIVIL RIGHTS MUSEUM AT THE LORRAINE MOTEL

Visiting the National Civil Rights Museum at the Lorraine Motel in Memphis will forever be an illuminating, somber, impactful — even joyful — experience. Its impact is rooted in the fact that this is the very spot where Martin Luther King Jr. was assassinated. It illuminates the resistance of enslaved people, the restrictions of the Jim Crow era and the seminal moments of the 1960s. Its timelines, photographs, videos, murals, statues and recordings spotlight aspects of American history that should never be forgotten or ignored.

BY TOM ADKINSON

National Civil Rights Museum

The Grand Ole Opry stage

BY TOM ADKINSON

BY CHRIS HOLLO, COURTESY GRAND OLE OPRY

Deana Carter and Breland at the Grand Ole Opry

BY TOM ADKINSON

Birthplace of Country Music Museum

COURTESY GRAND OLE OPRY

UP AND COMING

NATIONAL MUSEUM OF AFRICAN AMERICAN MUSIC

Considering Nashville’s deep and interconnected musical roots, it makes sense that the National Museum of African American Music is across the street from the Ryman Auditorium, the “Mother Church of Country Music.” NMAAM (pronounced nay-ma’am) traces the long and powerful impact Black music has had on American culture, starting with the arrival of enslaved Africans in 1619. It offers a grand and entertaining look at American history.

BRUSHY MOUNTAIN STATE PENITENTIARY

Time was, no one went to Brushy Mountain willingly. Going there meant being a maximum-security prisoner at Brushy Mountain State Penitentiary. The prison operated from 1896 until 2009 and was grim beyond description. In its early decades, coal mining companies leased its convicts for forced labor. When convict leasing ended, the state used inmates to mine coal. Today, Brushy Mountain is a visitor attraction. Former guards and former inmates tell chilling tales and visitors can dine in a restaurant, attend shows in a concert venue and sip End of the Line Moonshine and other products in a distillery.

National Museum of African American Music

Brushy Mountain Penitentiary

BY TOM ADKINSON

BY SARAH UNGER, COURTESY BRUSHY MOUNTAIN PENITENTIARY

COURTESY BRUSHY MOUNTAIN PENITENTIARY

End of the Line Moonshine

UP AND COMING

TWO EXTREMES AT DOLLYWOOD

Thrill seekers and relaxers alike have been eager for 2023 at Dollywood in Pigeon Forge. The thrill seekers were rewarded first with the springtime opening of Big Bear Mountain, the theme park’s longest roller coaster (3,990 feet). The $25 million ride is the 12th attraction in the park’s Wildwood Grove section. Its route even includes a pass behind a waterfall. The relaxers look forward to the autumn opening of the 302-room HeartSong Lodge and Resort. It joins the DreamMore Resort for memorable lodging right at the park.

There is no better place to live the legacy of the king than at Elvis Presley’s Graceland in Memphis. The place where Elvis hung his jumpsuits and gold records. A place so wild it has a jungle room, jet, and a 450-room guest house. It’s the only building that Elvis never left and the place where his legacy lives forever.

COURTESY DOLLYWOOD

Dollywood’s Big Bear Mountain

OVERNIGHT SENSATIONS

THE TENNESSEAN HOTEL

When your travelers need pampering and convenience, check in at The Tennessean in Knoxville, an 82-room boutique hotel at the edge of World’s Fair Park and an easy walk from the Knoxville Museum of Art, the Sunsphere, Market Square and two historic theaters — the Tennessee and the Bijou. The hotel’s special touches include nightly turndown, shoeshine service and an electric bike program, according to Robin Holbrook, director of sales and marketing. Check out the adjacent Maker Exchange, a showplace for area artisans. There’s art to buy, as well as spirits and food.

THE PEABODY MEMPHIS

Legendary, storied, one-of-a-kind, theatrical, just plain fun: All of those descriptions fit The Peabody Hotel in downtown Memphis, famous for its most photographed guests — well, actually residents — five mallard ducks that parade into and out of the hotel lobby daily while the “King Cotton March” plays and a duckmaster orchestrates the spectacle. Yes, duckmaster is a real job. On top of all that, the 464-room Peabody Hotel puts groups in a prime location to walk to attractions such as Beale Street, the Rock ‘n’ Soul Museum, the Memphis Music Hall of Fame and some of the best barbecue in the South.

BY TOM ADKINSON

MEMORABLE MEALS

HUMBLE BARON

The small town of Shelbyville seems an odd location for the longest bar in the world and a restaurant with fancy food until you learn that Humble Baron is part of the Nearest Green Distillery, one of the hottest new names in the spirits industry. Guinness World Records confirms the 518-foot-long bar is the longest anywhere, and patrons swear by menu items such as Nashville hot shrimp and grits and house-made lobster mac and cheese. The distillery, named for the man who taught Jack Daniel how to make whiskey, offers a tasty tour.

ATLAS CULINARY CONCEPTS

The Carrabellos — Justin, a chef, and Corrinne, an educator — are Californians who relocated to Tennessee’s Tri-Cities area to open Atlas Culinary Concepts. They enjoy teaching groups how to make special foods and then shift from the kitchen/classroom to an inviting dining space in a century-old, red-brick warehouse in downtown Kingsport. Justin says lessons in the art of creating sushi rolls have been a hit, as have classes making pizza, flatbreads and stromboli. It’s not the expected Appalachian fare.

A Peabody pillow

A Humble Baron chef

COURTESY TRAVEL MEMPHIS

Duck march at the Peabody Hotel

BY TOM ADKINSON

BY TOM ADKINSON

Whiskey barrels at Nearest Green Distillery

BY ANNETTE THOMPSON, COURTESY BARLEY’S

MEMORABLE MEALS

BARLEY’S TAPROOM AND PIZZERIA

Barley’s Taproom and Pizzeria occupies a cavernous building in Knoxville’s historic Old City district. With space for more than 400 guests, it’s a perfect rendezvous point for groups with free time in the Old City or the nearby Market Square. Midday Fridays are a special treat when radio station WDVX renames its “Blue Plate Special” program to “The Big Plate” for live concerts by acts that showcase bluegrass, country, Celtic, folk and other musical styles. Barley’s also has two event spaces that can be booked for groups of 30 and 50. TNVACATION.COM

ACTUALLY, YOU CAN PLEASE ALL THE PEOPLE ALL THE TIME.

Inspire miles of smiles for your tour group with hundreds of unique attractions conveniently located in one beautiful mountain town. Stunning views, shows, Dollywood, down-home cooking, arts, crafts and much more make us a destination to remember.

Groups enjoy exploring Vicksburg’s charming downtown area.

DESTINATION MIDDLE GROUND

CENTRAL MISSISSIPPI IS A TRIP UNTO ITSELF

BY JILL GLEESON

The famously fertile fields of the Delta, breeding ground for the blues, stretch through Mississippi’s northwestern region. In the southeast, the glorious Gulf Coast beckons with more than 60 miles of scenic shoreline and some of the country’s best seafood. Between the two regions, there’s central Mississippi, the state’s beautiful beating heart. Home to the vibrant communities of Vicksburg, Jackson and Ridgeland, Mississippi’s middle offers blockbuster attractions and special events.

From visiting Vicksburg’s Civil War battlefield and touring the Civil Rights Museum in Jackson to sampling Ridgeland’s wealth of wonderful festivals, central Mississippi boasts some of the finest experiences for groups not only in the state, but in the entire South. Here are enough favorites to fill a week, or more, of touring.

VICKSBURG

Perched atop a high bluff on the Mississippi’s east bank, Vicksburg is a city of around 20,000 people. Though small in size, it’s mighty in attractions, with a wide range of cultural and historical stops. Many are fairly new, and likely to wow visitors. In the downtown area alone, five fine museums line the streets, in addition to other enticing locals businesses.

“We do have a lot of group tours that will drop off in our downtown and allow people to have free time to go to the different museums, go to the art galleries, to a dining establishment, or do some shopping and antiquing,” said Ashley Gatian, sales and marketing manager for Visit Vicksburg. “We have so much to see and do in such a small area.”

Among the institutions to explore is the Vicksburg Civil War Museum, opened two years ago. The private enterprise is filled with thousands of artifacts from the owner’s own collection. It zeroes in on the war from the Black perspective. Among the exhibits in this deeply moving museum are all kinds of weaponry, a slave cabin and a 52nd United States Colored Infantry enlistment document. Also opened in 2021, Catfish Row Museum tells Vicksburg’s story

through a cultural lens, as it dives into food, music, worship, the arts and other traditions. The museum is free.

Of course, no journey to Vicksburg would be complete without a tour of its top attraction, Vicksburg National Military Park, which preserves one of the most pivotal battlegrounds of the Civil War. Step-on guides hop on motorcoaches to narrate the 16-mile tour road, which takes around two hours to complete. The park is also home to around $5 billion worth of sculpture and architecture, which is covered in a recently debuted Art of Commemoration tour.

“The guide points out the monuments and talks about who designed them, their value, where they were constructed, when they were placed in the park, things of that sort. It’s a wonderful tour,” said Gatian.

Around a dozen historic homes are also open for tours. Among them are a dozen show homes, such as Cedar Grove Mansion, which recently reopened after a year-long renovation. Built in 1840, the Greek Revival home now operates as an inn and can host private group dinners.

And for group travelers looking to stretch their legs, walking tours of Vicksburg are available from licensed guides from the military park or from Vicksburg Old Town Tours, founded by the great-great-grandson of Jefferson Davis. Stops generally include a pre-Civil War mansion and Christ Episcopal Church, home to stunning Tiffany stained-glass windows.

Exploring a monument at Vicksburg National Military Park

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JACKSON

Less than an hour east of Vicksburg on Interstate 20, Jackson, Mississippi’s vibrant capital, has undergone a bit of a renaissance, and it’s not just because of the presence of football great Deion Sanders, who coached Jackson State football for three years before taking another job last year.

The city experienced “an uptick in exposure with Deion Sanders in town,” says Sherri Ratliff, Visit Jackson’s senior tourism and convention sales manager. “But even before he came there was an increase in things that were being developed. Think about the Mississippi Civil Rights Museum and the Museum of Mississippi History. They were created in late 2017 — that was a Mississippi bicentennial gift. The Civil Rights Museum is the only state-funded civil rights museum in the country.”

Marketed as “Two Mississippi Museums,” the pair share the same $90 million, 200,000-squarefoot building. The history side delves into 15,000 years of state culture, while its civil rights-themed counterpart explores, in eight interactive galleries, the period from the end of the Civil War through the three decades when Mississippi was at the center of the country’s most important social justice movement. Leaders can arrange for presentations from

PHOTOS COURTESY VISIT JACKSON

Live music in Jackson

Jackson’s two state museums

people who marched in demonstrations or otherwise participated in the fight for freedom, as well as take advantage of discounted group ticket prices.

When the sun goes down the fun goes up for groups, thanks to attractions new and old. Hal and Mal’s, a casual, downtown restaurant with a Gulf Coastinspired menu, serves up live blues sets on Monday nights. Should they be musically inclined, guests are welcome to perform with the house band.

Or, leaders can bring their groups to the new entertainment complex in the historic Fondren neighborhood, which features the Capri, a luxury movie theater; the upscale bowling alley Highball Lanes; and The Pearl, a ritzy tiki bar.

Groups can also dig into Mississippi agriculture at the 68-acre Foot Print Farms. The farm offers sumptuous outdoor dinners prepared by a local chef with ingredients sourced from the surrounding fields; visitors can get their hands dirty if they wish, and pick the vegetables to be used in the meal.

“We can also accommodate with securing some entertainment for the dinner, whether it’s a single guitarist or a violinist, whatever that looks like for your group,” says Yolanda Clay-Moore, director of communications for Visit Jackson. “But you’re under a tent, on the land, at this long, beautiful table made from a tree that came from the farm. I’ve been to some private events at Foot Print and it’s just a really beautiful experience.”

RIDGELAND

A 20-minute drive due north of Jackson, Ridgeland is much more than a suburb of the capital. Located along the Natchez Trace Parkway, the town boasts its own identity and plenty of pleasures, including a bustling art scene and many outdoor activities. One of the area’s premiere attractions, the Bill Waller Craft Center, offers both

BY BEN HON, COURTESY VISIT JACKSON

The Capri Movie Theater in Jackson

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Shopping in Ridgeland

of those diversions, according to Katie Coats, director of marketing and public relations for Visit Ridgeland.

“It’s home to the Craftsmen Guild of Mississippi,” Coats said. “They’re celebrating their 50th anniversary in 2023. They have a historic boardwalk trail in the back of their facility that we call the Old Trace, and then there’s an art gallery inside where you can purchase things from local artisans. They can also set up any kind of class — jewelry making, ceramics, things like that. You can watch a demonstration and then maybe everyone can participate. They’re very group friendly.”

While the Old Trace is a natural for ambling, nature lovers will especially want to head to Ridgeland’s Barnett Reservoir, a 33,000-acre lake with 105 miles of stunning shoreline. Pearl River Kayaks can arrange group paddling adventures, guided or not.

Or, folks can walk the paved Chisha Foka multi-use trail, graced by hardwood and pine trees, wildflowers and all manner of native wildlife. The pathway is about 10 miles long and curves through Ridgeland before it ends at the Barnett Reservoir overlook with lovely view of the water.

If possible, Coats recommends leaders plan their Ridgeland visits to coincide with one of the city’s beloved annual events. They include early May’s Art, Wine and Wheels — which in one weekend combines the Ridgeland Fine Arts Festival, the Mind Center Sante South Food and Wine Festival and the Natchez Trace Century Ride. In the fall, typically mid-October, the Renaissance Euro Fest brings in classic cars and motorcycles made in Europe.

A new visitors center that’s opening toward the end of this year will also be a good tour stop.

“We’re going to have some fun new offerings, some art installations and interactive kiosks where visitors can learn more about Ridgeland,” Coats said. “And we’ll also have a bike share program, so if part of your group wants to hop on a bike and get on that multi-use trail, we’ll be here to help make that happen.”

Why the crown?

Indianola is not only home to the King of the Blues and the museum that tells his awe-inspiring story, but it’s also a place full of other music history with storied Club Ebony that saw the likes of Count Basie and James Brown perform.

It’s the perfect setting for great food and shopping, and simply soaking in the best of small-town charm and hospitality to make you feel like royalty.

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A canoeing adventure in Ridgeland

Browsing a Ridgeland gallery

B.B. KING MUSEUM

CORNHUSKER COOL

LINCOLN IS A LOCK FOR YOUR GROUP’S NEBRASKA TRIP

BY RACHEL CRICK

Nebraska’s capital city is a hidden gem in the Heartland. Incorporated in 1869 and named for President Abraham Lincoln, this community of 280,000 welcomes with its local culture, captivating small businesses and delicious restaurants. Add to that a collection of intriguing historical attractions and museums and groups will have a wellrounded itinerary in this college town, home of the University of Nebraska.

“We have a lot of great amenities we provide to group and leisure travelers, with the feeling of that small-town community,” said Kelsey Meyer, assistant director of sales at Lincoln Convention and Visitors Bureau. Here are some great stops for a group trip to Lincoln.

HISTORIC HAYMARKET DISTRICT

To check out some of Lincoln’s most vibrant and varied attractions, head downtown to the Historic Haymarket District. Named for Haymarket Square, an open-air market for produce and livestock in the late 19th century, the eight-block district was once a manufacturing hub. Efforts to reinvigorate it have been largely successful, bringing new life to downtown Lincoln.

“It’s an entertainment district, a historic part of town that has been revitalized but still has that history and the warehouse buildings and brick pavers in the streets,” Meyer said.

From annual events to weekly farmers markets, something is always happening in the Haymarket District. Art lovers can explore galleries and see public art, such as Gallery Alley, an alley painted with colorful murals and brightened with lights. The district’s many shops sell goods ranging from antiques to books. At Wax Buffalo, one of its most popular stores, groups can make their own candles.

The district doesn’t lack for culinary delights. Screamers Family Restaurant promises guests a show with their dinner. The waitstaff sing and dance as they serve a menu of burgers, steaks and other American classics. Lazlo’s Brewery and Grill, another district favorite, opened in 1991 and was Nebraska’s first brewpub. It’s popular for its creative twists on familiar comfort food and, of course, its in-house brews. At the Mill, Lincoln’s first espresso shop, groups can enjoy a coffee tasting and learn about how coffee is sourced and roasted from a master roaster. And, love it or hate it, Licorice International has the largest selection of licorice in the United States for those seeking a souvenir.

THE MUSEUM OF AMERICAN SPEED

Few things spark an adventurous spirit — or produce an adrenaline rush — like automobile racing. Millions tune in each year to enjoy the sport in all forms, from NASCAR to drag racing, while millions more watch movies and television shows about motorsports.

ALL PHOTOS COURTESY LINCOLN CVB

Native Nebraska restaurant Runza was founded in Lincoln and named for its signature Runza sandwich.

The Speedway Motors Museum of American Speed in Lincoln aims to satiate the need for speed and capture the thrilling history and spirit of the sport. Opened in 1992 by “Speedy” Bill and Joyce Smith, the museum spans 150,000 square feet and displays the Smiths’ vast collection of automotive and racing artifacts.

“The museum preserves the history of the automotive and racing industry,” Meyer said.

During guided or self-guided tours of the museum’s three floors, groups will see exhibits of cars and engines dating to the 1920s, from vintage Model Ts to Corvettes and Indy race cars; the largest collection of vintage pedal cars in the world; and an art gallery dedicated to all things automotive. Motorcycle enthusiasts will appreciate the museum’s rare motorcycles, including some vintage Harley-Davidsons. Another exhibit honors legendary figures in racing. Following their tour, groups can stop by the museum’s store to buy collectible auto memorabilia.

The museum also hosts events and car shows. During

Flowers in the Historic Haymarket District

Pedal cars at the Museum of American Speed

Coffee and Cars, held from May to October on the last Saturday morning of the month, proud owners of specialty cars bring their cars in to be admired.

ROBBER’S CAVE

If walls could talk, Lincoln’s only underground attraction would have plenty of stories to tell. In fact, the walls of Robber’s Cave do tell stories; visitors will find over a century’s worth of etchings on the soft sandstone sides.

In 1869, a German immigrant dug 500 feet of tunnels in a sandstone bluff, creating Robber’s Cave. In the years since then, the manmade caverns have served many purposes and become the stuff of legends. In 2020, the site was added to the National Register of Historic Places.

“Robber’s Cave is another unique experience here,” Meyer said. “The cave is older than the city of Lincoln.”

Studying the cave and telling its stories is a passion project of Joel Green, a local teacher and author of “Robber’s Cave: Truths, Legends, Recollections.” In his book, Green dispels some rumors and confirms others. One of the most famous is that Jesse James used the cave as a hideout following a robbery, hence its name. The James rumor can’t be confirmed, but the cave has been used for many other purposes. Nebraska’s first brewery stored its wares there. It was used as a dance hall, community center and even a daycare center. In the years it was closed to the public, Lincoln natives frequently broke in to explore and etch their names into or draw on the cave walls, cementing the cave’s status as a beloved local hangout and time capsule.

Groups can tour the 5,000-square-foot cave and hear about its fascinating history from Green; his research and knowledge make him an excellent tour guide. They can see the years of etchings in the cave walls and hear stories about its infamous past. Its location in downtown Lincoln, rich history and universal appeal make it one of Lincoln’s top attractions.

NEBRASKA’S STATE CAPITOL

Nebraska is the only state with a unicameral legislative body. Citizens voted to change the state’s bicameral legislature in 1934 so the state would have a more efficient, single legislative body, which also happens to be nonpartisan. With only 49 senators, Nebraska has the smallest state legislature in the country. Groups can learn more about what makes

Nebraska’s government unique with a tour of Lincoln’s capitol building.

“The State Capitol is an iconic attraction here in Lincoln, really the heart of Lincoln and it truly tells the story of the state,” Meyer said.

Like the state’s legislature, its capitol building is different in several ways. Completed in 1932, the building’s design was a deviation from the typical state capitol building. It features a 400-foot-tall domed tower and four interior courtyards and is decorated throughout with mosaics and sculptures that memorialize Nebraska’s history. Atop the dome is “the Sower,” a 19-foot bronze statue that overlooks the city.

During free guided tours, groups can learn about the building’s rich history and see its ornate murals and sculptures. Its 14th-story observation decks give a bird’s eye view of downtown Lincoln. If the legislature in session, groups may be able to watch the proceedings or even get a quick hello from a state senator. The capitol’s beautiful courtyards, gardens and grounds are nice spots for a stroll or a picnic. For a quick breakfast or lunch, the Mulberry Café in the Capitol Dining Room is open daily, offering tasty meals and treats for visitors.

Enjoying coffee at the Mill

Nebraska’s Capitol

Wax Buffalo

A comedy show at Screamers

explore nebraska like the pioneers did.

Our ancestors got their first glimpses of Nebraska from the rock-hard seats of buckboards, buggies, and Conestoga wagons. They also probably perspired heavily or froze half to death. Thanks to the modern-day motorcoach, today’s travelers enjoy distinct advantages. Luxurious comfort, for example. And by bringing them to Nebraska, you enjoy advantages, too. With everything from frontier trails and unspoiled nature to small-town charm and the lights of the big city, Nebraska has adventures galore. Let us help you plan your next one. Go to VisitNebraska.com/Group_Travel.

okay, maybe not exactly like the pioneers did.

FULL HOUSE

THESE GAMING DESTINATIONS PLAY WELL WITH GROUPS

BY LINDSEY HYDE

Refreshing drinks, scrumptious food, can’t-miss shows and thrilling games — there’s nothing like a casino to entertain a crowd. Excellent gaming destinations of various sizes can be found throughout the U.S., and each location provides visitors with one-of-a-kind experiences. Here are several places you and your group need to explore.

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Atlantic City offers an abundance of seaside fun in addition to numerous large gaming resorts.

TUNICA MISSISSIPPI

Tucked away in northwest Mississippi, Tunica is a gamer’s paradise where luck reigns and themes steal the spotlight.

“We have six casinos, and each one has a different theme,” said Mary Catherine Webb, sales manager for the Tunica Convention and Visitors Bureau. “You can come for a few days and check out the different properties.”

Venues include Sam’s Town Hotel and Gambling Hall, a rustic space that takes visitors back in time; Fitz Casino Hotel, which offers an Irish flair; Hollywood Casino, which resembles a famous movie studio; Horseshoe Hotel and Casino, which celebrates gaming’s golden age; Gold Strike Casino Resort, which offers the “gold standard;” and 1st Jackpot Casino, which gives off a vintage 1800s Delta feel.

Together, these locations provide a collection of slot and table games, beautiful hotel rooms, superb restaurants, bars, shops and entertainment, such as comedy and magic shows and live music.

“I think one of the top things that people enjoy most is the live music at the stage bars,” Webb said. “This is open to anyone in the casino, so you don’t have to pay extra for it, and they have live bands that come in and perform on the different stage bars.”

While known for its casinos, Tunica is full of attractions groups can visit. One is the Gateway to the Blues Visitors Center and Museum. Housed in an old train depot, this space is the perfect spot for groups to learn how Tunica influenced the blues genre. Another must-visit spot is a restaurant called The Hollywood Cafe.

“[It has] its own claim to fame,” Webb said. “They serve farm-raised catfish. They’re the home of the fried dill pickle. They were also mentioned in the song ‘Walking in Memphis.’ They have their own blues marker that’s on the Mississippi Blues Trail.”

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Tunica’s Gateway to the Blues Museum

RENO, NEVADA

Appropriately called “the biggest little city,” the spry community of Reno, Nevada, is packed to the brim with entertainment options and has long been known as a gaming region. Its collection of casinos offers sports betting, slot machines and classic games like blackjack, roulette, craps and poker.

A few fan favorites are Atlantis Casino Resort Spa, Peppermill Resort Spa Casino, Grand Sierra Resort and Casino and “the Row,” which is made up of Eldorado, Circus Circus and Silver Legacy. Each of these venues provides visitors with plenty of games, spa amenities, bars, lounges and excellent dining.

A couple of restaurants worth checking out include Sky Terrace Oyster Bar, Purple Parrot, (which is known for its American fare and breakfast food), Bimini Steakhouse, Ruth’s Chris Steak House, Uno Más Street Tacos and Spirits, and Johnny Rockets.

While Reno’s casino offerings might resemble other destinations, this region is less congested than most entertainment destinations, and its outdoor attractions allow people to customize their trip to their specific tastes. In addition to gaming, groups can go hiking, mountain biking, fishing, kayaking, boating, skiing, horseback riding and golfing, among other things.

“During the pandemic, there was a big shift. People were absolutely looking more for outdoor destinations — places that you could go and experience great entertainment and dining but also get out and get away from the larger crowds but still have that home base. Reno is perfect for that,” said Ben McDonald, director of communications for Reno Tahoe.

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Explore Experience Enjoy

ATLANTIC CITY, NEW JERSEY

Atlantic City — or, as it is sometimes called, A.C. — houses the second-largest casino destination in the U.S., though that is only part of its identity.

“We are actually a beach destination with gaming,” said Heather Colache, tourism account manager for the Atlantic City Convention and Visitors Bureau. “We have nine casinos — all of them are surrounded by water. Three are on the marina, and the rest are on the boardwalk looking at the Atlantic Ocean. That’s really what makes us stand out.”

These casinos include Bally’s, Caesars, Hard Rock Hotel and Casino, Tropicana, Harrah’s Resort, Borgata Hotel Casino and Spa, Resorts Casino Hotel, Golden Nugget and Ocean Casino Resort. Whether travelers are looking to take a seat at a high-stakes poker table or hoping to hit it big on the penny slots, these casinos are sure to provide the gaming experience they’re craving. Plus, overall, they host a calendar full of music and comedy shows and are home to spas, bars and a variety of restaurants. A few include Jimmy Buffett’s Margaritaville, which serves seafood, burgers, ribs and more, Carmine’s Italian Restaurant, and Gordon Ramsay Pub and Grill, a

Outside the casinos, plenty of activities can be found in A.C., especially along the well-known Atlantic City Boardwalk. For example, the Jim Whelan Boardwalk Hall hosts concerts, car racing, rodeos, hockey and much more.

“There’s always something to do,” Colache said. “You have seven miles of boardwalk, which has unique stores, attractions, restaurants, beach bars. We have an open-container law, so you can stroll the boardwalk with cocktails. Who doesn’t want to do that in the summertime along

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Gaming in Reno

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famous Lambert s Cafe or locally famous Kirby's Sandwich Shop, Susie's Bake Shop or River Ridge Winery. the Hot Air Balloon Festival, St. Patrick's Day Festival, Jaycee Bootheel Rodeo, Crawfish Boil-Music Festival & more! For

the Historic Downtown District, shopping, museums, trails, and historic sites

BY

SHREVEPORT-BOSSIER CITY, LOUISIANA

In northwest Louisiana, Shreveport-Bossier City has made a name for itself in the gaming world as a must-experience destination. Unlike similar locations, however, this region is far from hectic. In fact, one of its selling points is it offers quite the chill, relaxed atmosphere.

“You’ve got all the neon lights and the big casinos right in the downtown area but still more of that laid-back vibe,” said Jerrica Bennett, public relations/digital content manager for the ShreveportBossier Convention and Tourist Bureau. “You’re not rushing to get somewhere, you don’t have to make a bunch of reservations in order to

BY KYLE JOHNSON, COURTESY VISIT SHREVEPORT-BOSSIER

get into restaurants or anything like that, and so you can still kind of plan your trip as you go. I think it’s kind of that cross between the fun and excitement of gaming and the sort of laid-back style of our city.”

As far as casinos, the area boasts Margaritaville Resort Casino, Horseshoe, Louisiana Downs Racetrack and Casino, Sam’s Town Hotel and Casino, and Bally’s. Combined, these venues offer everything from live horse racing, sports betting and classic games to bars, lounges, eateries, spas and entertainment.

“Our hotels are constantly bringing in really great attractions and shows,” Bennett said. “It’s a good mix. They have live music venues, and Sam’s Town and Bally’s have some of these smaller live music venues that will play weekly.”

While in the area, groups can find much more than gaming. The region is home to the Shreveport Aquarium and a science museum called the Sci-Port Discovery Center, as well as a great arts scene and an eclectic combination of restaurants.

“We have Ghost Ramen, a late-night ramen shop that younger people would enjoy going to that only opens at 10 p.m. and stays open till like 6 a.m.,” Bennett said. “That’s one of my favorite places to go when I find myself out in the downtown area around that time.”

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DISCOVER LIKE NEVER BEFORE

FROM REFINED TASTES TO RUSTIC SPACE

With an array of premium group tours and unique attractions, Montgomery County is a truly diverse destination where all visitors are welcomed with open arms. From agritourism and outdoor adventures to upscale boutiques and thriving urban communities, plan your next trip to Maryland’s Cultural Capital, next door to Washington, DC.

from Margaritaville Resort Casino

KYLE JOHNSON, COURTESY VISIT SHREVEPORT-BOSSIER

Shreveport’s Louisiana Downs

Horseshoe Bossier City

Left: Josiah Henson Museum & Park

Right: Pike & Rose

Joliet Pasadena

ROUTE 66 CONNECTS THESE TOWNS

BY PAULA AVEN GLADYCH

Group travelers can get their kicks on Route 66 by visiting cities that grew up along the Mother Road. Historic theaters, tasty diners, neon signs, unique photos stops and Route 66 museums abound in these five destinations.

Joliet, Illinois

Joliet, Illinois, has several landmarks and photo stops along the Mother Road, including Route 66-era motels and a Route 66 park. One of the top group tour sites is the Old Joliet Prison, a few blocks off Route 66.

The prison housed 1,300 inmates before it closed in 2002. Now it’s open for tours. Groups can take a 90-minute walking tour of the prison with trained guides from the Joliet Area Historical Museum or with former prison guards who can talk about what daily life at the prison was like when they worked there. The prison was featured in the TV series “Prison Break” and the 1980 movie “The Blues Brothers.”

The Illinois Rock and Roll Museum will stand out on Route 66 when it opens this year, thanks to a 24-foot hand-sculpted guitar on the side of the building. The museum will feature memorabilia from Illinois musicians and include performance and event spaces.

The Joliet Area Historical Museum is the top Route 66 stop in Joliet, with exhibits about the city and famous people who called the area home. Its collection includes two Blues Brothers suits from the movie. An oversized Route 66 highway sign and 66 sculpture out front make a nice photo opp.

BY STEPHEN TYLE, COURTESY VISIT OKC

While in Joliet, groups can book a meal at the Jacob Henry Mansion Estate, built in 1873 in the Renaissance Revival architectural style, or tour the historic Rialto Square Theatre on Route 66, also called the Jewel of Joliet. The minor league baseball Joliet Slammers has group ticket options and fireworks displays at Friday night games. VISITJOLIET.COM

BY JEFF GREENBERG, COURTESY VISIT ALBUQUERQUE

Historic Tower Theater on Route 66 in Oklahoma City

A Route 66 marker in Albuquerque

Oklahoma City

Oklahoma City has more drivable miles of Route 66 than anywhere else in the state, and as a result, it attracts groups from around the world who want a taste of nostalgic Americana. The city has some of Route 66’s most Instagrammable stops as well as some oneof-a-kind museums.

One big stop is the state capitol, which sits on Route 66. Until a few years ago, it was among the few U.S. capitols without a dome. That has now been rectified, and visitors can take a guided tour of the building to learn about Oklahoma and U.S. history and enjoy the capitol’s extensive art collections.

The neon sign out front makes it easy to find The Tower Theatre, opened in 1937 in uptown. The theater still hosts live music and theater. In Arcadia, a roadside restaurant, gas station and convenience store called Pops attracts a lot of attention with its giant 66-foot-tall soda bottle out front, illuminated with multicolor LED lights when the sun sets. Pops sells classic sodas and contemporary soft drinks of every color and flavor, as well as candy and Route 66 merchandise.

For a healthy dose of cowboy culture and Native American art, there’s the National Cowboy and Western Heritage Museum. A new stop, First Americans Museum, opened in 2021 and tells the collective histories of the 39 Native American tribes that call the state home. Oklahoma City National Memorial and Museum is a moving memorial to those who died in the 1995 terrorist bombing of the Alfred P. Murrah Federal Building.

When hunger hits, travelers should seek out an Oklahoma staple, the onion burger, at Tucker’s Onion Burgers on Route 66 or Sun Cattle Company.

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Albuquerque, New Mexico

Route 66, now Central Avenue, is Albuquerque’s main thoroughfare, connecting most of the city’s entertainment districts. Highlights include Old Town, home to San Felipe de Neri Parish, the city’s oldest building, dating to 1706; downtown; the Nob Hill neighborhood and the University of New Mexico campus. At about 18 miles, Central Avenue is the longest urban stretch of Route 66 in the country. When the road was rerouted in 1937, Albuquerque became the only place in the country where Route 66 crosses itself. The corner of that intersection, Central and Fourth, or Route 66 and Route 66, is fun for photos.

Favorite Route 66 stops include the KiMo Theatre, a 100-year-old venue built in the Pueblo Deco style of the Southwest and lighting its original neon sign. Visitors to the 66 Diner, which serves malts from an old-fashioned soda fountain, are surrounded by Route 66 signs and memorabilia, including thousands of PEZ dispensers that line the walls. Several Route 66 motels have been restored to their former glory, including El Vado Motel, which opened to Route 66 travelers in 1937; the Monterey Motel; and Hotel Zazz in Nob Hill. M’Tucci’s Bar Roma is in the former Jones Motor Co., built on Route 66 in 1939.

The 19-foot-tall Muffler Man statue in Atlanta, Illinois, was one of the original Muffler Men used to advertise businesses along Route 66. Instead of a muffler, the so-called Bunyon Giant cradles a giant hot dog in his hands. Before moving to Atlanta, the statue advertised a now-defunct hot dog stand in Cicero, Illinois. When that business closed in 2003, the owners gave the statue to Atlanta.

The Giant, with his red shirt and blue pants, is a major Route 66 attraction, pulling in about 10,000 visitors a year. Most of them just want to snap a selfie with the statue. Groups coming to see the Giant can stop in Route 66 Park to visit the U.S. Route 66/Illinois Route 4 Driving Exhibit on the north edge of town, which features a quarter-mile section of concrete roadbed constructed in 1924.

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Groups enjoy the natural beauty and relaxed pace of Mackinac Island on Lake Michigan.

Bunyon

A new Route 66 Visitor Center with a museum, an art gallery, a restaurant and tap room, is set to open soon on the city’s west side. Along with Route 66, Albuquerque is known for its Spanish history, New Mexican cuisine amped with red and green chiles, and more than 20 museums. Groups can take walking history and ghost tours of Old Town or a trolley tour that touches on the major attractions. Other popular Albuquerque activities include shopping the many boutiques in Old Town or riding the Sandia Peak Aerial Tramway to the top of 10,300-foot Sandia Peak.

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Kingman, Arizona

Kingman sits on the edge of the Mojave Desert in northwestern Arizona, anchoring the longest unbroken stretch of Route 66 in existence. The section of Route 66 that travels through Kingman to Seligman, Arizona, is one of the most famous, remembered for its stark desert mountains and wide-open spaces. To learn more about the Mother Road through Arizona, groups can make the Arizona Route 66 Museum their first stop. It is part of the Powerhouse Visitor Center, a tourism office in a former power generating station, built in the early 1900s in the art deco style.

The museum, which opened in 2001, shows how travel evolved along Route 66 with murals, photos and dioramas. Groups can learn about the Native Americans who had trade routes through the area and early settlers who migrated west over the nation’s first federally funded wagon roads. The building also houses the Route 66 Electric Vehicle Museum, which features more than 34 electric vehicles from 1909 to 2013. The city has purchased a larger facility for the museum, and it will open sometime in the next two years.

Next to the visitor center, a drive-through Route 66 shield lights up at night and is a popular photo stop. Mr. D’z Route 66 Diner gives groups that classic Route 66 meal experience. Nearby attractions include a self-guided narrated tour of Kingman’s historic downtown, with architecture dating from 1882. Groups can also visit the Mojave Museum of Art and the Mojave Museum; take photos of Giganticus Headicus, a 14-foot-tall Tiki-style head created by a local artist at the former Kozy Corner Trail Park; or tour Grand Canyon Caverns, dry limestone caverns 21 stories below ground.

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The Arizona Route 66 Museum also houses the Route 66 Electric Vehicle Museum, which features more than 34 electric vehicles from 1909 to 2013.

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Joliet’s Rialto Square Theatre

Kingman’s Historic Powerhouse

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The iconic Rose Bowl stadium in Pasadena

OklahomaCityMuseumofArt

Uptown23rdDistrict

45thInfantryMuseum

The perfect road trip for exploring The Mother Road requires cruising through Oklahoma City. It's a vibrant combination of must-see attractions and one-of-a-kind lodging. View our Group Tour Planner for itineraries and inspiration at VisitOKC.com.

OklahomaCityNationalMemorial&Museum

Pasadena, California

Pasadena has big plans to celebrate the centennial of Route 66 and the 150th anniversary of Colorado Boulevard in 2026. The city’s section of the Mother Road features many old signs, including classic neons and ghost signs from long-gone businesses. The Colorado Street Bridge, a historic Beaux Arts bridge built across the Arroyo Seco, is a top Route 66 destination. The beautiful bridge offers spectacular views of the city and has been featured in “La La Land” and many other movies.

The Rose Bowl Stadium, built in 1922, is home to college football’s Rose Bowl game and is a National Historic Landmark. Group tours the last Friday of every month include the original 1922 locker room, now a museum, and the iconic field. The Norton Simon is an art museum along Route 66/Colorado Boulevard, and the Huntington Library, Art Museum and Botanical Gardens feature 130 acres of themed gardens, including the nation’s largest desert garden as well as Chinese and Japanese gardens. The art museum exhibits British, European, American and Asian art. The Pasadena Museum of History tells the story of Pasadena’s founding and its position along the Mother Road.

The Pasadena Hotel, built in 1926, was renovated during the pandemic and reopened in November 2022. It sits on Colorado Boulevard, along the Rose Parade route. Built in the Mediterranean Spanish style, it is beautifully preserved. Its lobby bar serves anything from coffee to cocktails.

VISITPASADENA.COM

Standing on the Corner Park

WINSLOW, ARIZONA

It’s hard not to hum The Eagles classic song “Take it Easy” when you’re standing on the corner of Kinsley and East Second Street in Winslow, Arizona, one of the most famous photo stops along Route 66. Standing on the Corner Park was dreamed up in 1997 by the Standin’ on the Corner Foundation, which wanted to commemorate The Eagles song that put Winslow, a fading Route 66 town, back on the map. The park was dedicated in 1999 and features a twostory mural by John Pugh.

After founding Eagles member Glenn Frey passed away in 2016, the park added a bronze statue of a man holding a guitar called “Easy.”

VISITWINSLOW.COM

A NATION OF ADVENTURE

Experience the Cherokee story, through centuries of ingenuity, determination and sovereignty, in a customized tour for your group. One Nation. Ten Attractions. Endless Adventure.

For more information contact 877.779.6977 or visitcherokeenation.com/group-tours

CHEROKEE NATIONAL HISTORY MUSEUM, TAHLEQUAH, OK

Savor Route

EATERIES ELEVATE ANY TRIP ALONG THE WAY

BY PAULA AVEN GLADYCH

Route 66 tastes like America. Group travelers from around the world flock to Route 66 for a taste of a bygone era, but the Mother Road is known for more than just neon signs. Classic American food is a big part of the attraction. Here are a handful of the iconic restaurants that have made their mark along the famous road.

Big Texan Steak Ranch Amarillo, Texas

Everything is bigger in Texas, and that includes the steak. Big Texan Steak Ranch, which opened in Amarillo, Texas, on Route 66 in 1960, has developed a major following through the years because of its 72-ounce steak dinner challenge. Participants must down a 72-ounce steak, as well as shrimp cocktail, baked potato, salad and a roll with butter, in one hour. If they complete the challenge, their dinner is free. If not, their meal is $72. The challenge first started in 1960 and, since then, many have tried and failed. But the legend has grown so large many movies have been filmed there, and the restaurant featured prominently in the debut of “Man vs. Food,” a Travel Channel show about food challenges around America.

Founded by R.J. Lee, Big Texan originally had a Western atmosphere. A cowboy on horseback greeted guests; a towering 60-foot neon cowboy sign beckoned travelers. The family-owned restaurant moved in 1969 to a bigger piece of land near Interstate 40 and added a 300-seat banquet hall for private events and overflow seating. The 60-foot neon cowboy sign came along.

Then, in 1976, the Big Texan burned, and everything was lost

ANGELA GUTHRIE,

BY

COURTESY BIG TEXAN STEAK RANCH

The grill at Big Texan Steak Ranch

except the banquet hall. When the restaurant, in its current form, was rebuilt, it turned the banquet hall into its main entrance and added a two-story building that seats 480, as well as a large gift shop and arcade. Today’s 72-ounce steak challengers sit on a center stage so patrons can watch them struggle to ingest every bite. The Ranch’s campus now includes lodging, Starlight Ranch Music Venue and craft beers brewed on site.

BIGTEXAN.COM

Cozy Dog Drive In Springfield, Illinois

Springfield, Illinois’ Cozy Dog Drive In was one of the first restaurants in the country to produce a hot dog on a stick. Restaurant founder Ed Waldmire Jr. saw corn dogs being baked, which took 20 minutes or more, and thought there had to be a quicker way to cook and serve them. He asked a friend, whose father was a baker, if he could come up with a batter that would stick to a hot dog as it was deep-fried. That was back in the early 1940s, when Waldmire was still in the military.

Waldmire forgot about his request until his friend’s dad sent him some batter to try five years later. It worked, and Waldmire and his friend came up with the recipe that “gave birth to the cozy dog,” said Josh Waldmire, Ed’s grandson and Cozy Dog’s current owner. “We have our own unique recipe and flavor that comes out of the dogs. They are still hand-dipped just like my grandfather did.” The first Cozy Dog restaurant opened in 1946; it was followed three years later by the Cozy Dog Drive In. That building was later replaced, and Cozy Dog is now located on South 6th Street.

Cozy Dogs are the restaurant’s main staple, but the eatery has always offered a full menu of burgers, sandwiches, chili, bean stew and tenderloins. “Unless you are vegetarian, you will be able to find something to eat on our menu,” Waldmire said.

COZYDOGDRIVEIN.COM

The Cozy Dog Drive In is a Route 66 institution in Springfield.

72-ounce steaks

PHOTOS BY ANGELA GUTHRIE, COURTESY BIG TEXAN STEAK RANCH

Classic Texas decor

Amarillo’s Big Texan Steak Ranch

The first Cozy Dog restaurant opened in 1946; it was followed three years later by the Cozy Dog Drive In.

Ted Drewes Frozen Custard St. Louis

Ted Drewes Frozen Custard has been selling treats in St. Louis for more than 90 years. Founder Ted Drewes Sr. opened his first St. Louis store in 1930 and two more in 1931 and 1941. The Grand Boulevard and Chippewa locations remain, with the Chippewa location prominently located along Route 66.

Drewes is best known for its concretes, a recipe Ted developed in 1959 that results in a malt or shake so thick it is served upside down. The restaurant hasn’t muddied the waters with other food. Instead, it has perfected what it knows best: concretes, malts, shakes, sundaes, floats and ice cream sodas. Its concretes come in amazing flavors, such as Terramizzou, which combines chocolate and pistachios, and Twisted Caramel, with salted caramel and crumbled pretzels.

A famous St. Louis resident, Drewes was a top tennis player before he became a celebrated purveyor of frozen custard. He won MUNY Tennis Championships every year from 1925 to 1936 and the National Public Parks Singles title four times in the 1920s. In the 1930s, he traveled with his family to Florida every winter so he could continue to play tennis. There, he opened his first frozen custard stand in 1929. TEDDREWES.COM

BY KELLY GLUECK

COURTESY EXPLORE ST. LOUIS

Preparing a sundae at Ted Drewes

Ted Drewes Frozen Custard in St. Louis

COURTESY TED DREWES

A Ted Drewes concrete

Mine Shaft Tavern and Cantina Madrid, New Mexico

Mine Shaft Tavern is on a spur off Route 66 in Madrid, New Mexico, but its history in the area makes it worth a visit. The tavern got its start serving coal miners in 1947. It was the last building constructed in the company town of Madrid before coal mining ended in the 1950s. The Albuquerque and Cerillos Coal Company built the town to house miners. Madrid was one of the first area towns to have electricity.

The tavern has the longest standup bar in New Mexico, built so lots of coal miners could stand up after crouching in the mines all day. Melinda Bonewell and Lori Lindsey bought the tavern in 2006 hoping to turn it into a fine dining and seafood restaurant but soon learned that customers were more interested in traditional tavern food.

The Mine Shaft is best known for its award-winning chile cheeseburger, topped with cheddar cheese, chipotle Dijon sauce and Hatch chiles prepared two different ways — lightly battered and deep fried and roasted. “It is not over-the-top hot,” Bonewell said. The same toppings can be placed on wagyu beef, a veggie burger or chicken. The burger even got the seal of approval from chef Paul Hollywood, who judges “The Great British Baking Show.”

The tavern property came with the former mining headquarters, a train and train station. The owners converted that building into functional space for weddings and events with a stage. The tavern has live music throughout the week and hosts two bands on weekends.

THEMINESHAFTTAVERN.COM

Oklahoma Route 66 Museum

CLINTON, OKLAHOMA

In Clinton, Oklahoma, interactive displays and artifacts from every decade of the Mother Road’s history make the Oklahoma Route 66 Museum a must-see stop for groups. Visitors can enrich their experience at the museum by listening to an audio tour and using QR codes throughout the exhibits, which share more details about each artifact and era along the road.

The museum shares how the two-lane road, which runs from Chicago to Los Angeles, was built and its influence in the development of the American West after the 1930s Dust Bowl and World War II. From kitschy shops and restaurants to famous neon signs and Instagram-worthy photo stops, Route 66 still fires the imagination, attracting travelers from all around the world.

OKHISTORY.ORG/SITES/ROUTE66

Live Music at Mine Shaft Tavern

Beautiful New Mexico scenery surrounding Mine Shaft Tavern

The Mine Shaft Tavern has the longest standup bar in New Mexico, built so lots of coal miners could stand up after crouching in the mines all day.

DISCOVER GREAT PLAINS

HERITAGE IN OKLAHOMA

Want to see the American frontier? Head to Oklahoma! Visit Woolaroc Museum and Wildlife Preserve in Bartlesville to tour world-class art, artifacts and wildlife. For a helping of small-town hospitality from food blogger and TV star Ree Drummond, stop by the Pioneer Woman Mercantile in Pawhuska. Then, feast your eyes on a treasure trove from across the globe at the Mabee-Gerrer Museum of Art in Shawnee — from ancient paintings to the state’s only mummy! Wrap up at the Marland Mansion in Ponca City, built in 1928. Now, it’s an architectural masterpiece full of fine art!

Get the full itinerary plus more ideas for group excursions at TravelOK.com/Group.

Cadillac Ranch

AMARILLO,

TEXAS

Considered the Stonehenge of the 1970s, Cadillac Ranch in Amarillo, Texas, is a manmade wonder that can clearly be seen from Route 66. An artists group called The Ant Farm wanted to create a public art installation in the area and settled on placing 10 Cadillacs made between 1949 and 1963 nose down in the dirt. The display showed off the cars’ distinctive tailfins and the evolution of the Cadillac. When first placed in the ground, the cars were the colors they were when they left the factory floor. But in the 1980s, visitors started writing messages on the cars with spray paint. Now, the ability to make their mark on this art piece is one of the installation’s biggest draws. Visitors can buy spray paint and Cadillac Ranch memorabilia at a stand near the sculpture, which is in a wheat field about 100 yards off the road.

FACEBOOK.COM/1974CADILLACRANCH

Sid’s Diner El Reno, Oklahoma

Originally in the El Reno Hotel, Sid’s Diner moved to Route 66 in El Reno, Oklahoma, in 1989 when the current owner’s father and grandfather purchased the business and built a new location at the crossroads of America, the corner of Route 66 and U.S. 81, the old Chisholm Trail.

“There’s not another corner like it in America,” said Adam Hall, grandson and son of the founders. He and his wife Carmen own the restaurant.

Sid’s Diner is known worldwide for its onion-fried burgers and Coney Island dogs. It has been featured on the Food Network, and its onion-fried burgers were voted in the top five burgers in America. The diner was featured on “Man vs. Food” on The Travel Channel.

Onion-fried burgers were invented in El Reno during the Great Depression, when meat was expensive, but onions were cheap. Using onions as a filler made the meat stretch further, and the flavors were a hit. Most of Sid’s Diner’s customers are travelers. Along with the burgers, guests love the restaurant’s spin on the Coney Island dog, topped with chili and a sweet, peppery cabbage-based slaw that is mixed with mustard. The slaw is so popular the restaurant sells jars of it nationwide.

Everything at the diner is homemade, from 100 percent all-beef hamburger patties and hand-cut French fries to the slaw. Between 600 and 700 hamburgers are served daily, nearly 1,000 a day on weekends.

SIDSDINERELRENO.COM

Burgers at Sid’s Diner