The Group Travel Leader January 2025

Explore Philadelphia’s rich history and culture with your group. Visit iconic sites like Independence Hall and the Liberty Bell. Stroll down Elfreth’s Alley, the nation’s oldest residential street, explore the nation’s first zoo and uncover excitement at every turn.

Philadelphia will be the place to be in 2026 as we celebrate America’s 250th anniversary!

THE OPPOSITE OF “ALL

Throughout history, traveling has energized people. Mystery and excitement are constant travel companions when we visit new places. Take Nebraska, for example. Over the centuries, travelers have arrived in boats, buckboards, buggies, Conestoga wagons, and railroad Pullman cars. We’ve seen it all. And now you can, too, from a luxurious, modern-day motorcoach. Take a tour of our beautiful state, and you’ll see historic forms of travel, frontier trails, unspoiled nature, small towns, big-cities, and more. Your next adventure awaits, at visitnebraska.com/group_travel. All aboard!

Photo by Luz Jimenez

Immerse yourself in the Center’s two exhibition hangars filled with nearly 200 aircraft, Space Shuttle Discovery, satellites, rockets, and more. Enjoy free guided tours, films on the Airbus IMAX Theater’s six-story screen, flight simulators, and so much more.

Free admission; entry passes NOT required. Free bus parking.

See the first eight of our new galleries, take in a Planetarium show, or enjoy some of our engaging public programs. The Museum is currently in the midst of a large-scale, multi-year renovation. More new galleries will be unveiled over the next few years.

Free admission; timed-entry passes required Reserve at airandspace.si.edu

BY BRIAN JEWELL

Ican’t remember the last time I felt so optimistic about group travel. Everywhere I look, I see signs that our industry is thriving. Some of this optimism is based on overall trends in the tourism economy. Many destinations reached record levels of visitation in 2024, and some anticipate similar — if not higher — numbers for 2025. Similarly, cruise lines reported record profits last year and are projecting continued success in the future. Even airlines — which can be particularly vulnerable to economic headwinds — seem bullish, with both Southwest and JetBlue recently upgrading their earnings guidance for the fourth quarter of 2024.

These general travel industry trends seem to hold up for the group tour segment as well. NTA recently announced the results of member surveys that showed strong growth for tour operators, destinations and tour suppliers in 2024. Each of those three constituencies also reported anticipating similar — or even better — business results this year. And the association’s Travel Exchange event, which took place in November, saw an 18% increase in attendance over its 2023 edition. (You can read more about Travel Exchange and NTA’s research findings in my story “NTA Celebrates Industry Growth in Huntsville” on page 10.)

I noticed a lot of positive signs at Travel Exchange, as well as at TripCon, a November event in New York City where I spoke to hundreds of tour directors, guides, tour operators and other tourism entrepreneurs about the past and future of group travel. TripCon was the inaugural conference hosted by TripSchool, an organization that trains guides and up-and-coming tour company founders, and the energy among attendees was positively electric.

EDITOR’S MARKS

One of the things that struck me at both events was the youth movement that seems to be taking place. In the legacy tour market, Gen X and millennial leaders are stepping up to take the reins of some tour companies that were founded by baby boomers (or even their parents). They’re bringing a lot of new ideas, new energy and a growth-focused mindset. And in the new tour operator space, the overwhelming majority of entrepreneurs launching and leading tourism start-ups are young and optimistic. This is a welcome development in an industry that has, at times, been gray and sleepy.

There’s something else to note about young people starting group travel businesses. By and large, they do it because they believe in the power of group travel — and they believe their friends and peers will love the products they’re offering. They aren’t deterred by the conventional wisdom that “group tours are for old people.” Instead, they’re finding ways to create travel experiences that are relevant to younger audiences — and those audiences are responding with enthusiasm.

Finally, I’m encouraged by the emergence of another professional segment embracing group tourism: travel agents. Though travel agents have long been considered a category unto themselves, there is strong evidence suggesting that many agents are looking to grow their group bookings, either by increasing their sales of existing tour operator products or, in many cases, by packaging and operating their own group trips. I spent more time talking to travel agents about the group market in 2024 than in my previous 20 years in tourism combined.

So, call me an optimist. I believe the future of our industry is bright.

The Group Travel Leader is taking a trip to Kentucky, and we want you to come with us!

Our friends at the Kentucky Department of Tourism are arranging a “Great Gatsby” themed familiarization tour of several of Kentucky’s most popular cities, and they’re inviting our travel planner readers to attend. The tour will take place May 26–30. The tour will begin in Northern Kentucky, where participants will discover the gangster history of Covington and Newport and enjoy a special Memorial Day dinner cruise with BB Riverboats. Then it will continue to the elegant horse farms and homes of Lexington and end in Louisville, home of horse racing, speakeasies and legendary bourbon distilleries.

You’ll join Mac Lacy, our president and publisher, and Kyle Anderson, our VP of sales and marketing, as they explore the area with our Kentucky hosts.

Groups visiting Kentucky can look forward to signature experiences such as:

• Riverfront ramblings — Enjoy a riverboat ride on the Ohio River in Northern Kentucky.

• Signature museums — Learn about the state’s equestrian love affair at the Kentucky Horse Park.

• Bourbon distilleries — Tour historic distilleries and taste Kentucky’s favorite spirit at Louisville speakeasies.

• Thoroughbred horse racing — Catch the excitement live at Louisville’s Churchill Downs.

Your hotel accommodations, meals, admissions and other expenses will be hosted by the Kentucky Department of Tourism. Participants are responsible for their own travel to and from the state.

You can apply to attend this FAM tour at grouptravelleader.com/ky-fam. Space is limited, and applications close March 14. If you have any questions, call Kyle Anderson at 859-253-0455

Don’t miss this opportunity to join us May 26–30 in Kentucky!

Join Us for a Trip to Kentucky

Travel planners can enjoy some of Kentucky’s most popular activities, such as Thoroughbred races and Ohio River cruises, during an upcoming familiarization tour with The Group Travel Leader.

MAY 26–30, 2025

REGISTRATION CLOSES: MARCH 14

You can apply to attend this FAM tour at: GROUPTRAVELLEADER.COM/KY-FAM

If you have any questions, call Kyle at 859-253-0455.

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PHOTOS COURTESY KENTUCKY DEPT. OF TOURISM

Kyle Anderson Mac Lacy

OWENSBORO WILL WOW STC

DELEGATES IN MARCH

SALEM, Ohio Mark your calendar for March 9–11, as the Select Traveler Conference (STC) heads to the dynamic city of Owensboro, Kentucky. Travel planners from banks, alumni organizations, chambers of commerce and affinity groups will gather for three days to build connections, explore new opportunities and enjoy Owensboro’s rich history and culture.

Visit Owensboro will welcome delegates from over 25 states with memorable events and exciting local tours. The conference will be held at the Owensboro Convention Center, located in downtown Owensboro and offering a stunning overlook of the Ohio River.

STC is renowned for helping travel planners forge valuable connections and discover new resources to enhance their group travel experiences.

“Our goal is to connect travel planners with opportunities they may not have found otherwise,” said Cassandra Blankenship of STC.

During marketplace sessions, travel industry members will have the opportunity to showcase their destinations and expand

their group travel portfolios. Don’t miss this chance to network with some of the best group travel planners in the country! For more information, visit selecttravelerconf.com or contact Cassandra Blankenship at 800-628-0993 or cblankenship@ grouptravelfamily.com

STARSTUFF TRAVEL FOUNDER TO SPEAK AT STC

SALEM, Ohio The group travel industry is experiencing growth, with a new generation of younger travel planners who have recognized the value in traveling with friends, as well as the growing public interest in traveling with like-minded people. A good example is Stacey Cabell, founder of Starstuff Travel, an up-and-coming leader among travel agents who package group trips for clients.

Cabell has teamed with The Group Travel Family of Brands to spread the group travel message to travel planners and agents. She will be a featured speaker at Select Traveler Conference. One of her particular interests is helping new group travel buyers learn to work with convention and visitors bureaus (CVBs) and other destination marketing organizations (DMOs).

“Stacey recognizes the insight that CVBs and DMOs offer travel agents, especially with the group market, and understands how they deliver value in the travel planning process,” said Charlie Presley of The Group Travel Family of Brands. “We are

excited to have her deliver a strong message about working with CVBs and DMOs to delegates of Select Traveler Conference.”

In founding Starstuff Travel, Cabell has developed a following of travel planners via blogs that focus on “transforming lives of travel agents and empowering them to build dream careers.” Her blogs can be read at staceycabell.com and starstufftravel.net.

Cabell will also collaborate with Presley in the production of a video discussion on the topic of utilizing the hidden value that CVBs and DMOs offer new travel planners who are entering the group market.

“We see this as a much-needed service to help travel planners connect with CVBs and secure a healthy future for the group travel industry,” Presley said.

For information on Select Traveler Conference, call 800628-0993. Stacey Cabell and Starstuff Travel can be reached at 800-314-0624

Overlook Pavilion on Owensboro’s riverfront

GREAT AMERICAN STATE FAIR

BEING DISCUSSED FOR 2026

SALEM, Ohio — Travel planners, keep your eyes open — there might be a new event on the horizon that will be of interest to group travelers nationwide. While only in the early discussion stages, “The Great American State Fair” could be a reality in 2026.

The concept is being discussed in conjunction with the celebration of America’s 250th birthday. Should it become reality, it could become a must-attend group travel event. The potential location of The Great American State Fair is rumored to be in Iowa. The event would have an extended run-time of around one year, giving masses of people ample time to plan to attend.

The suggested concept for the fair would be to feature history, culture and lifestyle from every state in America. The idea is being floated by the incoming Presidential administration. If it becomes a reality, it would be one of the few new federal efforts to make a direct impact on the domestic tourism industry.

“It’s an interesting idea, much like the concept of a World’s Fair with a domestic focus,” said Charlie Presley, president of The Group Travel Family of Brands. “I look forward to keeping our 25,000 travel groups informed of this potential great addition to the travel industry.”

NTA CELEBRATES INDUSTRY GROWTH IN HUNTSVILLE

BY BRIAN JEWELL

HUNTSVILLE, Alabama — Nearly 700 tour operators, destination representatives, tour suppliers and other travel professionals gathered for NTA’s Travel Exchange in Huntsville, Alabama, November 17–20. Organizers noted that the event’s attendance showed significant growth over its 2023 edition, demonstrating both the growing strength of the association and the overall travel industry.

“Our attendance is up 18% year-over-year,” said NTA president Catherine Prather. “That growth is new members, as well as first-time attendees for members who may have been around for a long time. There’s a palpable buzz about NTA — our staff, our board and our members hear it. It’s a good sign that business is going well.”

That buzz seems to represent industrywide optimism about the future of group travel. During the event, NTA announced the results of surveys that indicated strong business outcomes among all segments of its membership.

“Our tour operators told us their 2024 business is better than 2023,” Prather said. “We also hear that from the [destinations] and suppliers. Looking to 2025, all three member categories tell us business is looking better than 2024.

That points to a healthy tour operator audience within the NTA community.”

Another indication of a healthy tour operator economy is the growing number of companies being started, acquired or led by younger professionals. The association’s outgoing chair, Fraser Neave, is a millennial and the second-generation leader of his family’s company, Wells Gray Tours. Several incoming board members are also younger professionals who have recently acquired or taken on executive roles in their organizations.

“On our board, we have several younger people, and they’re all second or third generations of older companies,” Prather said. “That’s a very good sign. We’re offering training on succession planning and leadership training. We’re looking for future leaders in the organization who have a diverse mindset. We want to represent a lot of different voices.”

The association’s diversity efforts took center stage during a luncheon, when leaders of NTA partners The Green Book Institute and The Green Book Experience presented their inaugural Cultural Tourism Awards. The award winners were Huntsville Revisited, the YMCA and Cherokee Nation — organizations

whose work represents the spirit of the historic Green Book, which guided Black travelers to safe accommodations and services during the days of segregation.

“As we grow as tourism professionals and talk about the spirit of America, we have an environment where we can include cultural experiences of all different backgrounds in the story,” said Karin Aaron, founder and CEO of The Green Book Experience. “This is a new initiative for us, but we know that the stories behind cultural travel are here to stay.”

This year’s Travel Exchange also marked the launch of a strategic partnership with the American Indian Alaska Native Tourism Association (AIANTA).

“It has been my life’s mission to tell Indigenous stories and let people know we’re still here,” said AIANTA CEO Sherry Rupert. “Now we have alignment with another international organization that can help us tell our stories. That can help tour operators understand how important it is to include our Indigenous stories and Indigenous voices.”

NTA’s 2025 Travel Exchange is scheduled for November 9–12 in Ottawa, Canada.

NTAONLINE.COM

PHOTOS

Oklahoma representatives at Travel Exchange’s Route 66 Corridor

The Green Book Institute’s Cultural Tourism Award recipients

A networking lunch Travel Exchange appointments

Tradition of serenity.

EXPERIENCE SANTA FE COUNTY

Outdoor Adventures

Pecos National Historical Park

Bandelier National Monument

Hyde Memorial State Park

Cerrillos Hills State Park

World-Class Cuisine

Authentic Southwestern Flavors

James Beard Award Winners

Fascinating Arts & Culture

El Rancho de las Golondrinas

Georgia O’Keeffe Museum

Meow Wolf

Historical Canyon Road

Santa Fe Opera

Sky Railway Scenic Train

The Group Travel Leader is taking a trip to Myrtle Beach, South Carolina, and if you plan tours for student and youth groups, we want you to come with us!

Our friends at Visit Myrtle Beach are arranging a familiarization tour of the city and surrounding scenic destinations along South Carolina’s Grand Strand, and they’re inviting our student and youth travel planner readers to attend. The tour will take place April 6-10 and will include numerous sites, attractions and activities that have proven popular with student groups.

You’ll join Brian Jewell, our VP and executive editor, and Kyle Anderson, our VP of sales and marketing, as they explore the area with our Visit Myrtle Beach hosts.

Highlights of the five-day tour will include:

• Ripley’s Aquarium — Explore sea life from around the world and have hands-on, interactive experiences at this popular educational attraction.

• Exciting shows — Enjoy high-energy music, dance and other performances at some of the many live theaters in the Grand Strand area.

• Black history — Learn about the area’s distinctive Black history at the Colored School and Museum and Charlie’s Place, a historic Black dance hall.

• Eco-tour — Get up-close and personal with marine animals living in the waters surrounding Myrtle Beach with a guided ecological excursion.

• Scenic cruise — Take in breathtaking views of the Intracoastal Waterway on a sightseeing cruise aboard the Barefoot Queen paddle wheeler.

Your hotel accommodations, meals, admissions and other expenses will be hosted by Visit Myrtle Beach. Participants are responsible for their own travel to and from the region.

You can apply to attend this FAM tour at grouptravelleader.com/mb-fam. Space is limited, and applications close February 28.

Don’t miss this opportunity to join us April 6–10 in Myrtle Beach!

Join Us for a StudentFocused Trip to Myrtle Beach

Student travel planners can enjoy the Myrtle Beach coastline and discover fascinating interactive adventures on an upcoming familiarization tour with The Group Travel Leader.

APRIL 6–10, 2025

REGISTRATION CLOSES: FEBRUARY 28

You can apply to attend this FAM tour at: GROUPTRAVELLEADER.COM/MB-FAM

If you have any questions, call Kyle at 859-253-0455. MYR

TLE BEA CH FA M

PHOTO COURTESY VISIT MYRTLE BEACH

Kyle Anderson Brian Jewell

Student trips thrive in Myrtle Beach, South Carolina. Why? Our 60 miles of sunny beaches are the ideal setting for classmates to connect – and our activities strike the perfect balance between hands-on learning and flatout fun. Plan an ecotour, schedule a dolphin cruise or dive into local history. Wherever they go, The Beach will make it a trip they’ll never forget.

essentialsGroup Travel

BY RACHEL CRICK

INVEST YOUR TIME IN THE RIGHT TRAVEL CONFERENCE FOR YOU

Whether you’re an experienced tour operator, a volunteer group leader or a brand-new travel entrepreneur, you may be overwhelmed with the number of travel events and conferences held each year. There are a lot to choose from, and going to too many events can take up a lot of time and resources. But travel shows are also a great way to expand your network and get some great leads for fruitful business relationships, which means they’re a worthwhile venture for travel planners of many varieties. Here are some tips for maximizing the benefits of attending travel shows. 2

Select the Right Event

It may seem like an obvious step, but with as many travel shows as there are, it’s important to pick the right ones for you. That means asking the right questions. First, consider your business. Are you a tour operator, a travel agent or a group leader? There will be shows tailored to each of these varieties of travel planners. If your business focuses on a specific sector of the travel market, look for conferences marketed to that sector. For example, if your business serves faith-based travel groups, the Going On Faith Conference would be an

ideal fit. Attending an event tailored to what you do will yield the best leads.

Consider other factors like regionality. If your tours primarily take place in the South — and you don’t have immediate plans to change that — it’s okay to skip conferences that promote traveling on the West Coast.

Finally, consider the time of year. If you get lots of business around the holiday season, consider the cost of going to a conference during that time instead. If you truly think it will generate plenty of leads, go for it. But if you’d be missing out on a significant amount of revenue by attending, you may want to wait for a conference that better fits your schedule.

Choose: Buyer or Seller?

Group leaders and travel agents always attend tourism events as travel buyers, but the situation can be a bit more complicated for tour operators. These companies have the flexibility to attend shows either as buyers or as sellers, so if you’re a tour operator, you’ll need to pick a lane before you register. If you attend as a buyer, that usually entails meetings with destination marketing organizations to discuss attractions and activities for trips at their destinations. But if you attend as a seller, you’ll be selling your specific tour packages to group leaders, travel agents and other tour operators. That makes the most sense for operators who

offer a special product, such as bourbon tours in Kentucky or Broadway trips in New York. You’ll be promoting your tour packages to buyers who can bring groups to your area.

Ask yourself if your business model better lends itself to attending as a buyer or as a seller then decide which one will generate the most productive leads for you.

Take Advantage of the Entire Program 3 4 5

Consider the Show Format

Shows can follow a few different formats, so it’s important to learn as much as possible about the show up front. There are expo-style shows, where each seller has a booth, and buyers are free to wander the show floor at their leisure. If that’s the case, get a map of the show floor in advance and highlight the sellers you’re interested in, so you’ll remember to stop by their booths and get to know them better.

There’s also the appointment model, which requires buyers and sellers to make appointments to meet with each other on the show floor. That requires a little more research because you’ll have to book the appointments in advance. Try to come to these appointments prepared with a list of relevant questions and topics.

The show floor is only the beginning — travel shows are packed with programming, from mealtimes to breakout sessions. As tiring as this marathon of programming can be, especially if you’re new to the world of travel conferences, you would be wise to attend as much as you can. Mealtimes are excellent for networking, and they’ll often be paired with insightful keynotes. Educational sessions can acquaint you with hot topics in the industry and even offer solutions to common problems in travel businesses. And, above all, these events are supposed to be fun! So, get to know your industry peers, explore the destination and enjoy some great food and entertainment while you’re there.

Follow Up

The work doesn’t stop when you leave the conference. After all, if you don’t follow up with your leads, what was the point of going in the first place? Make sure you take detailed notes about who you want to reach out to after the event. Wait until the following week to ensure everyone has had time to travel home and rest, then contact them to keep your conversations at the top of their mind. Include any details that will help them remember what you talked about at the show and take it from there. Hopefully, you’ve added a successful business contact to your network.

CelebrateRENEWAL

Dollywood’s Flower and Food Festival delights visitors each spring with 500,000 flowers.

SPRING ISSUE

THESE EVENTS BRING SPRING TO LIFE

BY RACHEL CRICK

To celebrate spring is to celebrate life.

During the magical months of the year when temperatures increase and flowers begin to bloom, festivals and other forms of outdoor entertainment flourish. These events often offer groups discounted ticket prices and VIP experiences. Centered around flowers, food and entertainment, these springtime festivals across the country are a great way for groups to experience the joys of the season.

International Cherry Blossom Festival MACON, GEORGIA

While the National Cherry Blossom Festival in Washington, D.C., tends to get a lot of publicity, there’s another festival that celebrates these stunning trees just a few states south of the nation’s capital. In Macon, Georgia, the International Cherry Blossom Festival celebrates the beautiful pink blooms on its 350,000 Yoshino cherry trees.

This prized Macon tradition can trace its roots back to one resident who discovered a single cherry tree in his backyard and loved the flowers so much he learned how to propagate the trees and shared them with others. The community organized the planting of thousands more cherry trees, an effort which has expanded over the years. The first festival was held in 1982, and it has grown from a three-day event to a 10-day celebration, held during the annual blooming of the trees, which usually occurs in late March.

Over the 10-day festival, the city hosts a variety of events on streets lined with cherry trees. There’s a fine

arts and crafts show, a parade, concerts, food trucks and tours along the cherry blossom trail. Visitors can use a festival app to find cherry blossom-themed food all around town. The festivities finish with a bang — more specifically, a concert and a fireworks show.

CHERRYBLOSSOM.COM

Dollywood Flower and Food Festival SEVIERVILLE, TENNESSEE

With its 50-plus amusement rides, abundance of live entertainment and free bus parking, Dollywood in the Smoky Mountains of Tennessee has long been popular with groups. But in the spring, from mid-April to early June, this Tennessee park is transformed into a vibrant and colorful spectacle during the Flower and Food Festival.

The festival is marked by a change of landscape — specifically, the blooming of half a million flowers planted throughout the park for visitors to marvel at. But the color doesn’t stop there; park guests can stroll under the Umbrella Sky, a canopy of colorful, open umbrellas overhead that make a mosaic of color on the ground and provide a wonderful photo op.

Dollywood’s food is the other draw of the festival. From snack stands with goodies like pretzels, popcorn and ice cream to hearty plates heaped with Southern favorites, the park has dozens of offerings for quick bites and full meals. Visitors can also opt for dinner and a show at the park’s dinner theaters, or they can indulge with a tasting pass, which allows park guests to sample five foods for one price.

There are also special spring performances and all the regular entertainment and amusement rides Dollywood offers. Groups of 15 or more enjoy a discounted rate and can purchase ride vouchers.

DOLLYWOOD.COM

Tulip Time

HOLLAND, MICHIGAN

Recalling its Dutch roots, the city of Holland, Michigan, purchased and planted 100,000 tulip bulbs from the Netherlands in 1928. In 1929, the tulips bloomed, and the city decided to create an annual festival inviting visitors to enjoy the flowers. It also became a time to celebrate other Dutch traditions, such as Dutch folk dances, complete with authentic period costumes. Though the festival took a brief hiatus during World War II, it resumed in the following years with more additions of Dutch culture, such as a barrel organ sent from Amsterdam.

Groups discovered Tulip Time in the 1970s, and it became a huge driver of tourism for Holland in the month of May. Today, the festival lasts eight days and is full of entertainment, including arts and crafts fairs, concerts and Klompen dances. Dutch music, food and traditions are on full display throughout the festival. Groups can arrange step-on tours with costumed guides that will take them through Holland’s history. They can visit the city’s historic windmills and take a guided tour of its heritage center. Group meals can also be arranged at local restaurants. Reserved group seating and bus parking are available at Tulip Time’s two parades, Kinderparade and Volksparade.

TULIPTIME.COM

A cherry tree blossoming in Macon

Portland roses

A group enjoying Tulip Time

Among the tulips in Holland

Portland Rose Festival

PORTLAND, OREGON

In the late 19th century, residents of Portland, Oregon, discovered that the area’s climate was ideal for growing roses. In the decades that followed, the city planted more than 10,000 rose bushes on its fairgrounds gearing up for its World’s Fair. This inspired the creation of the annual Portland Rose Festival in 1907. Later, Portland even became a haven for English roses during the first World War.

The Portland Rose Festival is a highly anticipated event for the city, occurring annually for three weekends following Memorial Day. The festival bridges the spring and summer seasons and brings enthusiasm to locals and tourists alike. It was named the city’s official festival in 2010.

The festival consists of three parades and several events that require months of preparation. Groups will likely prefer the largest parade, the Grand Parade, because it offers covered indoor seating in case of bad weather. If they visit in the weeks before the parade, they may even get to help craft one of the parade’s floats. There’s also an urban street fair that’s held all three weekends of the festival, filled with live music, entertainment and plenty of the diverse food that Portland is known for.

ROSEFESTIVAL.ORG

YOUR TEXAS STARTS HERE experience

The Grand Floral Parade at the Portland Rose Festival

Coachella Valley Music and Arts Festival INDIO, CALIFORNIA

Known simply as “Coachella,” the Coachella Valley Music and Arts Festival is one of the most popular music festivals of the 21st century. Frequently featuring chart-topping artists as headliners, the event draws an estimated 125,000 people each day. The festival takes place over two consecutive weekends in April in Indio, California. Indio, a small town at the southern tip of the state, is just east of Palm Springs and not far from Los Angeles.

Because passes to the festival are in extremely high demand, one of the best ways to attend the festival as a group is as part of a larger tour package. These tour packages will often include a stop at the festival as part of a broader Southern California itinerary. Smaller groups can check out resort stays that are bundled with festival tickets and often include shuttle rides to the festival.

COACHELLA.COM

COURTESY NEW ORLEANS & COMPANY

Indio’s Coachella Valley Music and Arts Festival

Art at Coachella

A meal at Jazz Fest

New Orleans Jazz and Heritage Festival

NEW ORLEANS

The inaugural Louisiana Heritage Festival took place in New Orleans in April of 1970 and featured performances from Duke Ellington and Fats Domino. Today, it’s known as “Jazz Fest,” short for the New Orleans Jazz and Heritage Festival. Each year, it’s held at the city’s Fair Grounds Race Course and is attended by hundreds of thousands of people. It takes place over two long weekends, Thursday through Sunday, in late April and early May.

The festival grounds are massive, with two main stages and several smaller stages. Featured artists cover a wide range of genres, and the 2024 lineup included The Rolling Stones, Chris Stapleton and Hozier.

It wouldn’t be a New Orleans festival if it didn’t involve food. Cajun and Southern cuisine, like po’boys, muffalettas, crawfish, gumbo and beignets, are served by long list of food vendors. Crafts vendors sell wares, such as art, furniture, jewelry, instruments and clothing related to Louisiana’s blend of culture and heritage.

Groups should keep in mind that Jazz Fest is a cashless event as of 2023, and that purchases of food and beverage, crafts and merchandise are not covered in the price of admission.

NOJAZZFEST.COM

COURTESY NEW ORLEANS & COMPANY

New Orleans Jazz and Heritage Festival

NEW YORK

By Jill Gleeson

Groups have long loved taking a bite out of the Big Apple, thanks to showstopping attractions like Broadway and Ellis Island, but there’s more to the Empire State than its signature city. From the tourism meccas that are Niagara Falls and the Finger Lakes, to the wilds of the Adirondack and Catskill mountains, this is a land as blessed with natural splendor as it is with cultural treasures. And around every beautiful bend is an offering sure to delight group travelers, whether they’d like to wander stunning new aquarium exhibits or simply sit for spell as they sample some of the country’s best wines. With so much to see and do, it won’t be long before your group finds themselves in a New York state of mind.

Groups can enjoy tastings at one of dozens of area wineries, such as Anyela’s Vineyards near Syracuse, in New York’s Finger Lakes region.

POPULAR DEMAND

BROADWAY

With 41 theaters in the Broadway district around Times Square, New York City offers group travelers loads of theatrical performances to choose from when visiting. Current smash hits include “Wicked” — once again the Great White Way’s best-selling musical, thanks no doubt to the success of the new film — as well as “The Lion King” and the perennial favorite “Hamilton.” Most shows provide group sales pricing, so why not include a night at the theater on the itinerary? After all, there’s no business like show business and no better place to experience it live than New York City.

FINGER LAKES WINERIES

There’s much to recommend New York’s bucolic Finger Lakes, including its justifiably world-famous wineries. Some 150 have sprouted up in the region, with many able to accommodate groups. They include Izzo’s White Barn Winery, which can host activities like yoga or wreath-making along with tastings; the picturesque Anyela’s Vineyards; Arbor Hill Grapery and Winery, also offering group lunches; and New York Kitchen, a tasting room that serves up private culinary and beverage appreciation classes, too. Leaders may want to book a step-on wine tour guide through Belesai Communications.

NIAGARA FALLS

The largest falls in the country by volume — more than 700,000 gallons of water pour over it every second — iconic Niagara Falls is actually comprised of three different cascades. Groups can get a spectacular view of them all at the Observation Tower in Niagara Falls State Park or get up close and personal with Bridal Veil Falls on the Cave of the Winds’ wet and wild wooden walkways. A trip aboard the park’s legendary Maid of the Mist boat tour, which ferries passengers on a thrilling ride to the base of the American and Horseshoe Falls, is also a must.

Yoga at a Finger Lakes winery

Maid of the Mist at Niagara Falls

BY LUCIA-VAZQUEZ, COURTESY NYC & CO.

The Broadway theater district in New York City

Niagara Falls

COURTESY DESTINATION NIAGARA USA

A tasting at Izzo’s White Barn Winery

UP AND COMING ELLIS ISLAND

Ellis Island is in the midst of a $100 million transformation that will breathe new life into the 125-yearold historic landmark. The Ellis Island Museum Reimagined project will bring more than 100,000 square feet of dazzling new interactive exhibits to the National Museum of Immigration. Nearly 100 films and other media pieces will also be added, and twice the current number of immigration records will be made available to visitors who want to trace their families’ roots. The Wall of Honor, which celebrates the immigrant journey, has been expanded as part of the larger project, due to be completed in 2026.

AQUARIUM OF NIAGARA: GREAT LAKES 360

Groups visiting Niagara Falls will want to take advantage of a new attraction in the state park: the Aquarium of Niagara’s Great Lakes 360, which opened in July. The $5.2 million living museum shines a spotlight on Niagara River and Great Lakes wildlife, boasting 16 exhibits featuring nearly 40 different species of fish, amphibians, reptiles and more. Many visitors love the aquarium’s sturgeon touch pool, and special experiences, like a visit with an animal ambassador, can be arranged for groups.

A historic building on Ellis Island Aquarium of Niagara

BY PAUL SEIBERT, COURTESY STATUE OF LIBERTY-ELLIS ISLAND FOUNDATION

A view of Manhattan from Ellis Island

COURTESY DESTINATION NIAGARA USA

THE BUFFALO AKG ART MUSEUM

Less a simple expansion than a complete evolution, the Buffalo AKG Art Museum (formerly the AlbertKnox Art Gallery) debuted in mid-2023 following a massive, multi-year, $195 million construction project. Among the goodies: a spectacular new building that adds more than 30,000 feet of exhibition space and a collection expanded by 500 works. Groups can enjoy special guided tours and hands-on art activities at the institution, which features pieces from big names including Warhol, Pollock and Lichtenstein.

PHOTOS COURTESY DESTINATION NIAGARA USA

A gallery and exterior at the Buffalo AKG Art Museum

Aquarium of Niagara’s Great Lakes 360

OVERNIGHT SENSATIONS

THE INN AT SARATOGA

Perched in the historic resort destination of Saratoga Springs for which its named, The Inn at Saratoga was built in 1843 and has served over the years as a boarding house, swanky lodging for Cuban vacationers and a hotel for Jewish patrons run by a rabbi. Today, the Victorian property, which features an Old World parlor and tavern, welcomes group guests with a complimentary hot breakfast buffet, free refreshments in the lobby and customizable meal menus.

GRAND ADIRONDACK HOTEL

For groups looking to explore the beauty of the mountains and the Bavarian charm of the town of Lake Placid, there may be no better lodging choice than the Grand Adirondack Hotel. Formerly The Hotel Marcy, which was erected nearly a century ago, the new property opened its doors in 2022, following a sweeping $20 million renovation. Comfortably upscale but never stuffy, the hotel offers lovely gathering spaces like the rooftop Cloudsplitter Bar, which overlooks Main Street and Mirror Lake.

MEMORABLE MEALS

THE HAWKEYE BAR AND GRILL

Tucked away within the plush environs of the historic Otesaga Resort Hotel in Cooperstown (and a quick, convenient walk to the National Baseball Hall of Fame and Museum), Hawkeye Bar and Grill gives groups the chance to unwind before spectacular views of Otsego Lake. The fare, which ranges from global specialities to a craveable cheeseburger, is equally impressive, with many meats, cheeses, veggies and more proudly procured locally.

PHOTOS

A view from the Grand Adirondack Hotel in Lake Placid

The Inn at Saratoga

The Grand Adirondack Hotel’s Marcy Bar

A dish and a view at the Hawkeye Bar and Grill

MEMORABLE MEALS

PATRICK HENRY’S WATERFRONT TAVERN

Patrick Henry’s Waterfront Tavern has everything groups could want in an eatery and more: reliably delicious food with an emphasis on elevated pub grub, great views of the mighty Hudson River and an ideal location in the delightful Catskills town of Coxsackie. The historic building housing the establishment — built around the turn of last century and once a general store — features an outdoor deck great for a warmweather lunch of wood-fired pizza.

Patrick Henry’s Waterfront Tavern

PHOTOS BY KONRAD ODHIAMBO,

COURTESY PATRICK HENRY’S WATERFRONT TAVERN

A SEAFARER’S CITY

SET A COURSE FOR PORTLAND, MAINE

PBY DIANA BOCCO

ortland, Maine, has long been a hub of maritime heritage. Located on the rocky coastline of Casco Bay, this historic city grew from its roots as a 17th-century trading port into an exciting destination known for its blend of Old World charm and contemporary energy. Cobblestone streets wind through the Old Port District, where restored warehouses house artisan shops, galleries and restaurants serving some of the freshest seafood in the country.

As the state’s largest city, Portland is much loved for its welcoming atmosphere and its unique location, a place where rugged wilderness meets the open sea. From the timeless charm of Portland Head Light to the buzz of local breweries and the excitement of seasonal festivals, every season in Portland offers fresh experiences and unforgettable moments to share.

SPRING

Spring in Portland brings a refreshing energy, as the city fills up with colorful gardens, historic sites and cultural experiences perfect for group exploration.

Set against the backdrop of gardens that come alive with spring blossoms, the Tate House Museum provides groups with an insightful look into Colonial life. Spring is also the ideal time for walking tours. Groups can join tours of Portland’s historic neighborhoods to discover landmarks like Longfellow Square or learn about the city’s literary and architectural heritage.

Outdoor enthusiasts can take advantage of the mild weather by hiking the forest trails at the nearby Fore River Sanctuary, a nature preserve featuring Jewell Falls, Portland’s only natural waterfall.

“A favorite group activity in the spring is to explore the stunning local coastline,” said Abby Traver, vice president

The Portland Head Light on Cape Elizabeth is one of the most photographed spots on the Maine coast.

of group sales and marketing for Visit Portland, who recommends biking on a scenic lighthouse tour or kayaking together along the rugged shoreline.

Groups can wrap up the day with a stroll through the Old Port District, where cobblestone streets lead to charming boutiques, art galleries and waterfront restaurants. As spring blooms, the district’s outdoor patios and rooftop decks are also the perfect spots to enjoy fresh oysters.

SUMMER

Summer in Portland means coastal adventures, outdoor festivals and sunlit days perfect for open-air entertainment.

Portland offers a range of group-friendly maritime experiences on Casco Bay, starting with Casco Bay Lines’ Mailboat Run, a working ferry that visits local islands, and Portland Discovery’s Lighthouse Lovers Cruise, which

BY SERENA FOLDING

highlights historic lighthouses like Portland Head Light. For a more private outing, Sail Portland Maine provides customizable charters aboard classic vessels, while SeaPortland offers themed tours exploring the city’s maritime history.

For land-based fun, Thompson’s Point is a summer hot spot featuring outdoor concerts, pop-up events and food trucks. On the Eastern Promenade, groups can catch outdoor movie nights and try the walking trails with views of the harbor. Crescent Beach State Park, a short drive away, offers sandy shores and calm waters, perfect for group outings that include swimming, kayaking or simply relaxing by the sea.

Festivals are a highlight of summer in Portland. The Old Port Festival is a favorite for groups, featuring street performances, local crafts and food vendors. Food lovers will also find plenty to enjoy at Deering Oaks Park, which hosts evening markets and food truck events during the summer.

“Don’t forget to indulge in a delicious lobster roll while you’re at it,” Traver said.

FALL

Autumn transforms Portland into a destination of colorful foliage, crisp air and seasonal traditions.

For leaf-peeping, the Mackworth Island Trail offers stunning coastal views framed by fall foliage. Just outside the city, Bradbury Mountain State Park is a popular spot for group hikes, with sweeping views of the colorful countryside from its summit. For those who prefer exploring the city, bike rentals from The Portland Encyclepedia allow groups to take scenic rides through Portland’s historic streets, harbor areas and tree-lined neighborhoods.

Autumn in Casco Bay also brings some of the best whale-watching opportunities in New England. Local company Odyssey Whale Watch offers groups a chance to spot humpback whales, dolphins, basking sharks and even sea turtles during their migration season.

Portland’s historic side shines in autumn with ghost tours through the Old Port District, where cobblestone streets and centuries-old buildings create a fittingly spooky atmosphere. For groups on longer trips, Traver suggests visiting the Greater Portland area as well.

“Groups can explore the region’s rich heritage by visiting iconic landmarks like the Abyssinian Meeting House, the Portland Observatory and the Maine Historical Society,” Traver said.

WINTER

Twinkling lights, cozy gatherings and snowy landscapes make Portland a true winter wonderland filled with seasonal charm. Groups visiting during this season can experience the magic of festive events, outdoor adventures and warm indoor retreats, all with a uniquely Maine touch.

The Portland Harbor Christmas Boat Parade of Lights is a signature winter event, when brightly decorated boats illuminate Casco Bay in a dazzling spectacle. Groups can watch from waterfront venues or charter boats for an up-close view of the festivities.

Outdoor enthusiasts can head to Pineland Farms, just outside the city, for snowshoeing, sledding and cross-country skiing. Equipment rentals make exploring the well-maintained trails hassle-free, while the on-site café provides a welcoming space to warm up with hearty food and drinks. For ice skating, Thompson’s Point Rink offers a picturesque and lively setting for group outings.

Winter also brings seasonal events that energize the city, like Carnaval ME, which features live music on outdoor snow stages and heated igloos. For a festive indoor experience, the Victoria Mansion transforms into a holiday wonderland with elaborate Victorian-era decorations and live events that make it a favorite for group tours.

“For a dose of performing arts, groups can catch a show at the Merrill Auditorium or explore the exhibits at the Portland Museum of Art,” Traver said.

Portland’s culinary and craft beverage scenes thrive in winter, offering group-friendly spaces to enjoy seasonal flavors. While renowned for its breweries, like Allagash Brewing Co. and Geary Brewing Co., the city is also celebrated for its craft ciders, wines and spirits. Groups can sip winter ales, mulled cider or a hot toddy in cozy distilleries and tasting rooms. Popular dining spots, such as Fore Street, serve up hearty, locally inspired meals perfect for warming up after a day of exploration.

VISITPORTLAND.COM

BY SERENA FOLDING

Rising Tides Brewing

Snowshoeing in Portland

CINEMATIC STOPS

GROUPS CAN WALK WHERE STARS HAVE WORKED

IBY ERIN GIFFORD

f you’ve ever wanted to stroll the streets of your favorite on-screen locales or witness where all the action happens, settle in with a super-sized tub of buttered popcorn. Groups can immerse themselves in the scenes that make us laugh, cry and cheer, from comedies like “Home Alone” to sci-fi flicks like “Star Wars: The Rise of Skywalker.”

Here are five must-visit destinations where the real world collides with movie-making magic. Lights, camera, action — let’s embark on a journey to the places where small and big screen legends are born.

BY CHRISTOPHER SHERMAN, COURTESY VISIT AUSTIN

Scenes from downtown Austin have been featured in such productions as “Dazed and Confused,” “Miss Congeniality” and “Friday Night Lights.”

CHICAGO

Chicago is known for its iconic skyscrapers, deep dish pizza and wildly loyal sports fans, but it’s also a paradise for lovers of movies and television. The Windy City has been a backdrop for iconic films such as “The Blues Brothers” and “The Untouchables,” as well as hit TV shows like “Chicago Fire” and “The Bear,” which scooped up numerous awards in its first three seasons.

“The Chicago skyline is one of the most recognizable in the world,” said Erin Miller, marketing manager for On Location Tours, which organizes walking and bus tours, including customizable group tours, led by local actors and actresses in Chicago’s downtown and suburbs. “There’s a mix of historic and modern architecture. There are stunning backdrops that have been used in countless TV shows and movies.”

One of the most requested movie sites is the house from “Home Alone,” a nostalgic draw for many visitors. “[Nostalgia] is a big tie in when it comes to these tours,” added Miller. Similarly, the football field from the final fist pump scene in “The Breakfast Club” is sought out for its wistful appeal. Younger fans are drawn to filming locations from “The Dark Knight,” given Chicago was the inspiration and backdrop for Gotham City.

“Ferris Bueller’s Day Off” was filmed across town at such notable landmarks as the Art Institute of Chicago, Wrigley Field and Skydeck Chicago. Chicago Movie Tours offers “The Art of Ferris Bueller,” a popular 90-minute guided walking tour at the Art Institute of Chicago to see more than a dozen works of art from the movie. Private group tours for up to eight guests are also available.

Chicago boasts several art house cinemas, including the historic Music Box Theatre and the Gene Siskel Film Center. Essanay Studios, which produced silent films in the early 1900s, also called Chicago home and is now preserved as a historical landmark.

CHOOSECHICAGO.COM

VANCOUVER, CANADA

Given its natural beauty, temperate climate and versatile urban settings, Vancouver, Canada has become a popular film location, even earning the nickname “Hollywood North.” The city has hosted numerous well-known movies and TV shows, including the blockbuster “Deadpool” franchise starring Ryan Reynolds, who happens to call Vancouver his hometown.

“I always think of Vancouver as having a lot of depth of character,” said Geoff Teoli, a former film location manager and current film commissioner for the city of Vancouver. “It can play so many different roles. It’s also really appealing to visit because there’s so much variety, whether more remote areas in nature or the downtown core.”

One notable television show shot in Vancouver is “The X-Files.” The city’s moody, wooded locations perfectly complemented the series’ eerie and mysterious vibe. The CW also filmed such shows as “Supernatural,” “Arrow” and “The Flash” in and around Vancouver, featuring camera-friendly landmarks like the Vancouver Art Gallery and Stanley Park.

Vancouver isn’t just an on-camera favorite for action and sci-fi genres. Teoli noted that surrounding villages, like Fort Langley, have proven to be postcard-perfect backdrops for Hallmark movies, including “Cookie Cutter Christmas” and “The Sweetest Heart.”

Vancouver Film and TV tours offers a three-hour walking tour through key filming locations in Vancouver, including Gastown, Downtown and Chinatown. Tours are led by local actors who share industry insights and personal production stories from time spent on set. Private group tours are available, which can be customizable for work events or special occasions.

DESTINATIONVANCOUVER.COM

BY RANVESTEL PHOTOGRAPHIC, COURTESY CHOOSE CHICAGO

A view of Chicago from SkyDeck

Scenic Vancouver, British Columbia

BY HARBOUR AIR, COURTESY DESTINATION VANCOUVER

AUSTIN, TEXAS

Austin, Texas, known for its vibrant culture and lively music scene, is also a haven for movie and television lovers. Home to stars like Matthew McConaughey, Sandra Bullock and Kyle Chandler, Austin has been the backdrop for popular films like “Dazed and Confused,” “Miss Congeniality” and “Office Space.”

Fans of “Friday Night Lights” will recognize Austin from the show’s portrayal of the world of Texas high school football. Many of the show’s scenes were filmed in and around Austin, including the fictional East Dillon High School and Panthers Field.

“We get calls from folks that say ‘Hey, we’re visiting from Japan; we’d love to know where ‘Friday Night Lights’ was shot,’” explained Brian Gannon, director of the Austin Film Commission, who added that production in Austin began to flourish in the 1980s, initially with made-for-TV movies. “A lot has been shot at restaurants and businesses that people can still visit,” including Top Notch Hamburgers from “Dazed and Confused.”

The local tourism bureau, Visit Austin, has created an online Austin Film Tourism Guide, which is a top-notch resource for groups eager to track down film locations around town. It features self-guided tours for more than 25 movies and television shows shot in Austin, including “Friday Night Lights,” “Walker,” “The Texas Chainsaw Massacre” and “Spy Kids.”

Time your group’s visit right to attend one of Austin’s 30-plus film and TV festivals, like the Austin Youth Film Festival and South by Southwest, an annual creative conference showcasing music, comedy and film. The historic Paramount Theatre hosts a classic film series every summer, featuring dozens of films.

AUSTINTEXAS.ORG

JORDAN

Jordan, with its stunning desert landscapes and ancient historical sites, is a dream destination for movie and television fans. Wadi Rum and Petra, in particular, have served as iconic backdrops for numerous films and shows, making Jordan a must-visit for lovers of the small and big screens.

Wadi Rum, known for its otherworldly beauty, has played a starring role in more than a few high-profile films. Its dramatic desert landscape stood in for Mars in “The Martian,” while its majestic sand dunes and dramatic rock formations stole the show in “Lawrence of Arabia.” Fans of the epic “Star Wars” movie franchise will recognize Wadi Rum as the desert planet Pasaana from “Star Wars: The Rise of Skywalker.”

“Jordan serves as a great backdrop, because of its amazing landscapes, first and foremost,” said Janine Jervis, communications director for the Jordan Tourism Board. “Jordan is just a fascinating, diverse destination. It’s an open-air museum.”

Petra, the ancient city carved into red rock, is another iconic filming location. It’s also a UNESCO World Heritage Site. Its awe-inspiring architecture and rich history made the site ideal for “Indiana Jones and the Last Crusade.”

“When visitors get to Petra, they have this image from ‘Indiana Jones,’” Jervis said. “Then you get there and realize it’s a whole city.”

Wadi Rum Adventours offers a 3.5-hour guided tour that starts with a traditional tea with a Bedouin guide before exploring famous film locations. For a more in-depth experience, local tour company Petra from Israel offers a threeday private group tour called “Jordan Through the Movies,” which immerses fans in the landscapes of their favorite films.

MYJORDANJOURNEY.COM

COURTESY VISIT AUSTIN

Austin’s historic State Theatre

Trekking through Jordan’s epic Wadi Rum

COURTESY JORDAN TOURISM BOARD

WASHINGTON, D.C.

Washington, D.C., has appeared in various movies, including “Forrest Gump,” “National Treasure,” “All the President’s Men” and “Wedding Crashers.” The 97 steps between M Street NW and Prospect Street in Georgetown, better known as “The Exorcist” steps, are a historic landmark.

“DC’s monuments, memorials, museums and neighborhoods are iconic, so it’s no wonder they have become integral backdrops to some of the most memorable moments in movie history,” said Elliott Ferguson II, president and CEO, Destination DC. “We’ve seen increased interest in set-jetting, with the hopes of seeing these locations in person.”

Movies have been filmed all across town, from the Lincoln Memorial to Union Station. More recent hits like “Captain America: The Winter Soldier” and “Wonder Woman 1984” also feature the city’s landmarks.

Small-screen enthusiasts will recognize D.C. from shows like “House of Cards,” “Veep” and “The West Wing.” Although most of “Scandal” was filmed in Los Angeles, some scenes were shot in front of the White House and at the U.S. Capitol Visitor Center.

Visitors can immerse themselves in the city’s cinematic history by taking guided group tours that highlight famous filming locations. Devoted Capital Movie Tours (aka DC Movie Tours) offers 90-minute guided bus tours with stops The monastery at Petra, which appeared in “Indiana Jones and the Last Crusade”

COURTESY JORDAN TOURISM BOARD

On changes in the tourism business:

The adult group travel business isn’t dying. Just ask Brent Dalrymple.

After starting his career in the financial industry, Brent left big business in 2003 to join his parents’ small tour company in St. Louis. Since then, he has overseen enormous growth for his family business, Sunrise Tours. Brent joins this episode of the podcast to discuss why the industry constantly defies critics and how he is leading his companies into a successful future.

Brent shares what fundamental value propositions of group travel keep new generations of travelers coming into the industry. He also shares why his companies are offering more international tours than ever and how his travelers have grown to love a more premium product.

“What I have seen over the years is a dramatic increase in interest in people traveling abroad. Nowadays, we’ll print a 120-page catalog, up to a quarter of which is focused on international destinations…. There’s a bigger appetite for what you might call exotic destinations. People’s minds have expanded in thinking about different parts of the world, and we have grown right along with that demand.”

Why tours aren’t dying:

“It has never happened… Generations are not monolithic. In the baby boomers, there are people who want to do things on their own and people who like the social aspect of traveling, just like any generation. And the fact is, the baby boomers are a big group of people, so we’re in the heart of the baby boomer bulge right now. And in that population, there are a lot of people who are attracted to a more social group travel opportunity.… In fact, I think it’s as robust a market as it’s ever been.”

On when you should start succession planning:

“I would say 10 years. If you want to sell your business in 10 years, go ahead and start thinking about it. There could be fits and starts in that process. You could identify someone that’s not going to work out. It might happen in eight years, it might happen in 15 years. But I think 10 years is a time frame to think about.”

To sponsor an episode of Gather and Go contact: To

TELISA RECH telisa@grouptravelleader.com

go SOUTH

BRING FRIENDS

2025 TOUR PLANNER

Whether it’s learning about the natural world in Decatur and Gulf Shores, the past and future of space exploration in Huntsville, visiting sights where Rock ‘n Roll hits were made, or the history of the Civil Rights Movement, we can supply you with itineraries for several group tours. Trouble is...deciding which tour to take first. We’ll keep adding to the list, you just keep coming for new adventures.

Visit www.alabama.travel

To learn how your group can experience Alabama, contact Shawna Faniel at shawna.faniel@tourism.alabama.gov or 334-353-1907

Southeast Tourism Society go

LEADERSHIP TEAM

2025 OFFICERS

Chair

ROBYN BRIDGES PRESIDENT & CEO AUBURN – OPELIKA TOURISM

Vice Chair

DEBBIE MEIHLS PRESIDENT & CEO NEW SMYRNA BEACH AREA VB

Treasurer

BEN BERTHELOT PRESIDENT & CEO LAFAYETTE CVC

Secretary

TIMOTHY BUSH CHIEF MARKETING OFFICER

VISIT LAKE CHARLES

Marketing College Provost

SHANNON GRAY CEO/FOUNDER GRAY RESEARCH SOLUTIONS

Immediate Past Chair

KAREN TREVINO PRESIDENT & CEO

NORTH LITTLE ROCK TOURISM

MEREDITH DASILVA VP OF EXECUTIVE OPERATIONS AND ADMINISTRATION

VISIT FLORIDA

GREY BRENNAN DEPUTY DIRECTOR ALABAMA TOURISM DEPARTMENT

DOUG BOURGEOIS

ASSISTANT SECRETARY

LOUISIANA OFFICE OF TOURISM

ROCHELLE HICKS DIRECTOR VISIT MISSISSIPPI

MELANIE BEAUCHAMP

ASSISTANT COMMISSIONER OF RURAL TOURISM AND OUTREACH

TENNESSEE DEPARTMENT OF TOURIST DEVELOPMENT

ENNIS SMITH DIRECTOR OF DESTINATION DEVELOPMENT WEST VIRGINIA DIVISION OF TOURISM

WIT TUTTELL EXECUTIVE DIRECTOR VISIT NORTH CAROLINA

MICHAEL MANGEOT COMMISSIONER

KENTUCKY DEPARTMENT OF TOURISM

DELANEY THOMAS DIRECTOR OF TOURISM

ARKANSAS TOURISM

LORI SIMMS DEPUTY DIRECTOR MISSOURI DIVISION OF TOURISM

AMY DUFFY CHIEF OF STAFF

SC DEPT. PARKS, RECREATION & TOURISM

JONI JOHNSON DIRECTOR, DOMESTIC SALES & MARKETING VIRGINIA TOURISM CORPORATION

From the well known to the unexpected, Missouri is lled with exciting attractions for group travel itineraries. Plan your one-of-a-kind tour with Megan Sheets of Visit Missouri at Megan.Sheets@ded.mo.gov

ANGAD ARTS HOTEL

TITANIC MUSEUM ATTRACTION

THE NATIONAL MUSEUM OF TOYS AND MINIATURES

FANTASTIC CAVERNS

PERUSING AN EXHIBIT AT THE VIRGINIA MUSEUM OF HISTORY AND CULTURE IN RICHMOND

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BRING

FRIENDS

America’s 250 th Anniversary is a Travel Celebration

BY MAC LACY

Monica Smith is putting Southeast Tourism Society’s resources to work this year to make sure her region capitalizes on America’s 250th anniversary in 2026. She believes her Southeastern states can celebrate the country’s 250-year history as a democracy and drive travel at the same time.

“Virginia began these conversations, and I believe most states in the country now have commissions in place to plan celebrations of this landmark anniversary,” said Smith, president and CEO of Southeast Tourism Society (STS). “Virginia has started its fundraising efforts, and we’ll encourage all our states to do the same. I believe it’s a huge travel opportunity that we all need to emphasize. Our members need to put their plans and dates in place so they can invite visitors to participate.”

Smith knows that some of her organization’s most cherished destinations may still be recovering from massive hurricane damage during this time, and she reaffirmed STS’s commitment to helping destinations receive the resources they need for the task ahead.

“Half our states were seriously impacted by Hurricanes Helene or Milton last fall,” she said. “Florida, Georgia, North Carolina, South Carolina, Tennessee and Virginia were all hit by at least one of these destructive storms. It may be months if not years before some will be able to accommodate vis-

itors as they were accustomed to doing, but all will come back stronger than ever. Groups will have to wait to return in some cases, but we know they’ll be eager to come back when they get the go-ahead.”

STS is known for its educational programming and its collective strength as an advocacy organization. Smith is excited about those efforts in 2025 and how they serve the interests of travel groups.

“Our SMPR Forum and Travel Media Marketplace are two events that benefit members who promote to group travelers,” she said. “Those take place March 18–20 in Peachtree Corners [Georgia] this year. We expect to have 65 or more consumer media delegates there this year to meet with destinations. The SMPR Forum trains member employees how to be better marketers to tourism segments including groups.”

“We’ll be back in Washington, D.C., this year for our Congressional Summit and will give our members the opportunity to raise their voices for issues important to tourism,” she said. “And we are creating a Marketing College alumni program this year. We’re inviting almost 1,400 Marketing College alumni to join us, remotely or in person, to continue career education with us. It should be an exciting homecoming for those who can join us.”

MONICA SMITH

Courtesy Richmond Region Tourism

IN MY LOUISIANA,

EXAMPLE

SHINING AWARDS

Meet a Few of Our Best

Southeast Tourism Society announced the 2024 recipients of its Shining Example Awards, which showcase noteworthy achievements and contributions to the tourism community, at its annual Connections Conference in Auburn, Alabama.

STS presented 15 Shining Example Awards in 2024. Here are a some of the notable winners.

Doug Bourgeois, Louisiana Office of Tourism BEACON AWARD

Doug Bourgeois, assistant secretary at the Louisiana Office of Tourism, received the 2024 Beacon Award, which recognizes an individual who best exemplifies outstanding leadership in the pursuit of excellence and who has advanced the tourism industry.

Bourgeois has worked for the Louisiana Office of Tourism for decades, serving on various travel industry boards and commissions throughout his career. He is noted for his numerous innovations and new ideas, including re-energizing the Louisiana Byways project with new signage, graphics and promotional materials. He also worked with smaller destinations throughout the state to help them participate in co-op marketing projects that would fit their limited budgets. His colleagues note his tenacity, humility, love for Louisiana and support for tourism bureaus.

Anya Turpin, Visit Perry RISING STAR AWARD

visitors guide and introduced a new mobile welcome center, which allowed the community to showcase itself to residents across the state. She is also active in the Georgia Association of CVBs, Destinations International and the Southeast Tourism Society, and volunteers with numerous organizations throughout Perry.

Tennessee Tech University Center for Rural Innovation PARTNERSHIP AWARD

The Rising Star Award recognizes extraordinary performance by a person new to the travel and tourism industry. The 2024 award was presented to Anya Turpin, who began as the executive director of Visit Perry in Perry, Georgia, in 2023.

Described as a “powerhouse leader,” Turpin has made a notable impact in the local tourism community during her short time at Visit Perry. She has spearheaded new visitor experiences, single-handedly created a new

STS presented its Partnership Award, which recognizes effective partnerships within the tourism industry, to the Tennessee Tech University Center for Rural Innovation. The center works in cooperation with the Tennessee Department of Tourist Development to pair teams of students with local stakeholders in rural Tennessee communities for collaborative marketing projects.

In this program, students with design and marketing skills work with community members to create new branding materials to capture the essence of their regions. The students and center staff also provide technical assistance, such as graphic design, website building, photography and content creation for tourism-related businesses. Additionally, the center conducts economic impact studies to gauge the success of tourism promotion efforts in rural destinations. Since its launch in 2022, the center has completed 12 destination branding projects and 10 economic impact studies.

In addition to these awards, STS presented its Chairman’s Award to Chris Cavanaugh of Magellan Strategy Group for his many years of contribution to the North Carolina tourism community and the Southeast Tourism Society. The Spirit of STS Award was presented to Wit Tuttell, executive director of Visit North Carolina. Visit Oconee South Carolina was named the Tourism Office of the Year for organizations with a budget under $1 million, and the Louisiana Office of Tourism was named the Tourism Office of the Year for organizations with a budget over $1 million.

BEACON AWARD WINNER DAN BOURGEOIS

For music lovers, there’s no better place to explore the history and future of popular music than Mississippi, “The Birthplace of America’s Music.” Here, African and European musical traditions collided and were crafted into a new form of music, the blues, and its rock, gospel, and country offshoots. View a sample itinerary of music museums, attractions, and stages at VisitMississippi.org/MusicTour

#VisitMS

The Group Travel Leader is taking a trip to the Savannah, Georgia, and we want you to come with us!

Our friends at Visit Savannah are arranging a familiarization tour of the historic city and its signature attractions, and they’re inviting our travel planner readers to attend. The tour will take place July 27–30 and will include a historic district tour, an on-the-water experience and visits to some of the area’s most popular museums and attractions.

You’ll join Kyle Anderson, our VP of sales and marketing, and Rachel Crick, our staff writer, as they explore the area with our Savannah hosts. Highlights of the four-day tour will include:

• Trolley tour — Explore the city’s beautiful garden squares on a narrated open-air trolley tour with an expert guide.

• American Prohibition Museum — Learn the history of Prohibition in Savannah and beyond at this immersive and interactive museum.

• Dolphin tour — Board a boat for an excursion into the Atlantic Ocean to see some of the area’s most friendly aquatic creatures.

• Historic home tour — Experience the beauty and heritage of one of Savannah’s many meticulously preserved historic homes.

• Historic church tour — Appreciate Savannah’s spiritual heritage and architectural beauty at one of its many historic houses of worship.

Your hotel accommodations, meals, admissions and other expenses will be hosted by Visit Savannah. Participants are responsible for their own travel to and from the region.

You can apply to attend this FAM tour at grouptravelleader.com/savannah-fam. Space is limited, and applications close May 15.

Don’t miss this opportunity to join us July 27–30 in Savannah!

Join Us for a Trip to Savannah

JULY 27-30, 2025

REGISTRATION CLOSES: MAY 15

You can apply to attend this FAM tour at: GROUPTRAVELLEADER.COM/SAVANNAH-FAM

If you have any questions, call Kyle at 859-253-0455 or email kyle@grouptravelleader.com.

PHOTOS COURTESY VISIT SAVANNAH

Kyle Anderson

Rachel Crick

Travel planners can enjoy the history and beauty of Savannah during an upcoming familiarization tour with The Group Travel Leader.

Edge The Water’s

It pays to climb aboard in the sunny Southeast

TBY CYNTHIA BARNES

ravelers are drawn to water wherever they go. Something about the sound of waves lapping on the shore and the sight of the sun reflecting across shimmering waters seems to induce relaxation and enjoyment. A bustling harbor, a serene lake or a perfect swath of sandy beach — if it’s on the water, the air seems fresher, the day brighter and the food tastier.

Bodies of water also provide excellent opportunities for recreation, from adrenaline-charged activities like deep-sea fishing, scuba diving and jet skiing to lazy paddling, serene strolls or simply stretching out under the sun. Here are six places across the South where your group can enjoy spectacular waterfront beauty.

Louisiana Northshore

Water, water, everywhere — and there is no shortage of it in the communities of Louisiana’s St. Tammany Parish, on the north side of Lake Pontchartrain.

“You’re never more than 15 minutes away from a source of water when visiting the Northshore,” said Tanya Leader, vice president of sales and service at Visit the Northshore. “We have a variety of rivers, bayous and lakes to enjoy, either from on the land or out on the water.”

In days gone by, the Northshore was the Newport of New Orleans. In the 19th century, wealthy residents escaped the sweltering city by crossing Lake Pontchartrain to St. Tammany Parish. There, they enjoyed fresh air, a leisurely resort atmosphere and the healing waters of Abita Springs.

“It’s been a relaxing getaway since the 1880s,” Leader said. “Today, visitors will find more than 80,000 acres of wildlife preserves, a robust culinary scene, quirky festivals, lively music venues, art galleries and plenty of water activities.”

Groups can explore those 80,000 acres in a variety of ways, such as wandering through nature on boardwalks, hiking trails or by kayak. A motorized boat tour of Honey Island Swamp is a particular favorite, with guests often encountering a wide array of wildlife, including raccoons, alligators, herons, egrets and more. Other outdoor activities include biking along Tammany Trace, Louisiana’s only rails-to-trails conversion; kayaking on Cane Bayou; and holding or hatching a baby alligator at

Courtesy Visit the Northshore

Insta-Gator Ranch and Hatchery.

It wouldn’t be Louisiana without mouthwatering food, and the Northshore is no exception. Groups may enjoy fine dining at Palmettos on the Bayou in Slidell and Tchefuncte’s in Madisonville, and a beer from Abita Brewing Co. is always refreshing.

While in Abita Springs, don’t forget to grab a sweet treat at Honey’s Snoball Shack. Groups can also drop in at the historic Dew Drop Jazz and Social Hall, which is considered the world’s oldest unaltered rural jazz hall.

LOUISIANANORTHSHORE.COM

Panama City, Florida

Panama City, Florida, calls itself the place “where life sets sail” and definitely embraces its enviable waterfront location. Situated on Florida’s Gulf Coast, it’s surrounded on three sides by water and sheltered by Shell Island. A short boat ride whisks visitors to this uninhabited barrier island, where groups can spend the day beachcombing, snorkeling, hiking and fishing.

“People love visiting us because Panama City is where authentic charm meets endless adventure,” said Jennifer Vigil, president and CEO of Destination Panama City. “From our picturesque bayside views to our vibrant neighborhoods, like downtown and Historic St. Andrews, every moment here feels like a unique discovery. It’s a place where culture, cuisine and coastal beauty come together, and that creates unforgettable experiences.”

Settlers of European descent arrived in 1827, and the area became a center for salt production, shipbuilding and sawmills. The communities of St. Andrews, Millville, Harrison, and Floriopolis were incorporated as Panama City in 1909. Groups can learn more about the region’s past at the Bay County History Museum or grab a few pints at the information- and memorabilia-packed History Class Brewing Co. Visitors often stop at Oaks by the Bay Park to say hello to “The Old Sentry,” a majestic live oak that has stood guard over the waterfront for more than 250 years.

Panama City celebrates its vibrant arts and culinary scenes throughout the year. Visitors can admire the 18 works by local and national artists along the Mural Trail and pick up lunch at El Weirdo, a much-beloved local restaurant that serves up an assortment of art along with well-regarded tacos. Groups can soak up permanent vacation vibes at Papa Joe’s Bayside, where food trucks, boat rentals, live music, pickleball and a full bar ensure the party never stops.

DESTINATIONPANAMACITY.COM

FRESH GULF OYSTERS IN PANAMA CITY

Courtesy Wilmington and Beaches

Courtesy Destination Panama City

Three National Parks

Wilmington, North Carolina

Surprisingly under the radar but undeniably appealing, Wilmington, North Carolina, is a must for lovers of history, culture and cuisine — all with waterfront appeal. Each spring, the “Azalea Capital of the World” explodes in a riot of color when 75,000 of these beautiful plants burst into bloom at Airlie Gardens, a Victorian-era coastal garden located on Banks Channel that separates Wilmington from Wrightsville Beach. There are stunning views of the Intracoastal Waterway and Airlie’s freshwater lake, and guided history and birding tours are available.

“Our destination is surrounded by water, with the Cape Fear River to our west, the Atlantic Ocean to our east and the Intracoastal Waterway and salt marshes in between,” said Connie Nelson, communications/public relations director for the Wilmington and Beaches Convention and Visitors Bureau. “Our pedestrian-friendly downtown is a National Register Historic District, with more than 200 shops, restaurants, historic homes and guided tours that are all connected by the 1 3/4-mile Wilmington Riverwalk.”

Groups can book excursions with Cape Fear Riverboats, which provides several sightseeing and sunset cruise options along the riverfront. Those with an interest in maritime history will want to explore the decks of the Battleship North Carolina, a legendary World War II ship turned memorial museum, and visitors can travel back in time at Fort Fisher State Historic Site in Kure Beach, where the largest land-sea battle of the Civil War was fought.

Just a half-hour drive from the riverfront are three island beaches, each with its own distinctive vibe and group-friendly attractions that include a state aquarium, a vintage boardwalk and two state parks. Groups can savor the sunset at Bluewater Waterfront Grill in Wrightsville Beach, which boasts a seasonal menu centered around the catch of the day.

WILMINGTONANDBEACHES.COM

Cape Hatteras National Seashore

Wright Brothers National Memorial

Fort Raleigh National Historic Site

WILMINGTON’S RIVERWALK

Courtesy Wilmington and Beaches

Mobile, Alabama

History, ecology and a thriving seafood industry come together to make the waterfront in Mobile, Alabama, especially attractive for groups.

“As a native who now gets to promote my city as a destination, I feel like the waterfront of Mobile makes it incredibly intriguing,” said Ashley Rains, senior public relations and communications manager for Visit Mobile. “It’s just such an incredible place, and I love to share it with visitors — especially those who maybe aren’t used to such an abundance of waterfront activities and destinations. I love to show them Mobile Bay; it’s such a unique ecosystem.”

Airboat rides are guaranteed to turn adults into happy children, Rains said.

“We’re gliding through the water, seeing that Mobile skyline, and then someone points out an alligator — or alligator babies,” she said. “Or you see a heron take off from the marsh right next to you, and pelicans start flying with you while you’re on the water. It’s just magical.”

Rains also raved about the “Gulf-to-table” cuisine the city dishes up.

“You can dine at several different places right on our causeway or on the waterfront,” she said. “And the fish you’re enjoying was in the Gulf the day before or maybe that morning. We have chefs that just make the most amazing creations out of really the freshest seafood options available.”

Other attractions include the USS Alabama Battleship Memorial Park, which includes not only the park’s namesake battleship — the famed World War II “Heroine of the Pacific” — but also the USS DRUM (SS-228), the oldest American submarine on public display. Groups interested in the unique ecology of the area will want to check out the Five Rivers Delta Resource Center, an 81-acre education center with live animals, exhibits, a theater and trails.

Frankfort is #KentuckyDistilled

Waterfront dining options abound, but groups can also enjoy eating on the water, with a dinner river cruise aboard the Perdido Queen. Book live music or a comedy murder mystery cruise for extra fun.

MOBILE.ORG

Coastal Mississippi

Seven beachfront casino resorts, 62 miles of scenic shoreline and more than 300 years of history make the unique communities of Coastal Mississippi an ideal destination for groups. Located between New Orleans and Mobile, Alabama — each about an hour’s drive away — these Mississippi communities are well-positioned to allow for relaxed exploration of the entire Gulf Coast.

“Coastal Mississippi provides a variety of stunning accommodations featuring waterfront views, all complemented

Courtesy Visit Mobile

by our renowned Southern hospitality,” said Zachary Holifield, senior director of sales and business development for Coastal Mississippi. “We have everything from pristine beaches and world-class golf to fresh Gulf seafood and vibrant cultural communities, making us the perfect choice for a memorable waterfront destination.”

The coast is protected by six barrier islands, part of the Gulf Islands National Seashore. Groups may elect to take the ferry to Ship Island, where visitors will find serene beaches perfect for snorkeling or boogie boarding. Also on the island, history buffs can explore Fort Massachusetts, a well-preserved brick fortification that was completed in 1868.

Groups may want to spend some time in Bay St. Louis, a quaint seaside city with downtown art galleries and cute boutiques that consistently tops the state’s “best of” lists. The city of Diamondhead is a golfer’s dream, while Ocean Springs is rapidly becoming known for its award-winning restaurants and art scene.

COASTALMISSISSIPPI.COM

Lake Murray Country, South Carolina

Located in the middle of the Palmetto State, the four counties surrounding South Carolina’s Lake Murray are an outdoor recreation paradise that also offers a robust culinary and cultural scene. The counties of Lexington, Newberry, Saluda and Richland — which is home to Columbia, the state capital — are collectively known as Lake Murray Country, which boasts more than 650 miles of shoreline and over 1 million roosting purple birds.

Deemed the “Jewel of South Carolina,” the lake was created between 1927 and 1930 by what was the largest earthen dam in the world at the time. Bomb Island, which is one of 15 islands peeking

A BIRD MIGRATION AT LAKE MURRAY (TOP); BILOXI’S WHITE HOUSE HOTEL (MIDDLE); A SUNSET ON THE MISSISSIPPI COAST (BOTTOM)

By Micah Decker, courtesy Capital City Lake Murray Country RTB

Photos by Eddie Robinson, courtesy Coastal Mississippi

HERITAGE AGRITOURISM NATURE

Begin with a private tour at the historic Edgemont House, owned by home-and-garden celebrity Chris Olsen. Lose yourself in vibrant art and dining in the Argenta Arts District. Then head to Faulkner Lake Orchard to learn how to make jam, capturing the essence of autumn in every jar. As twilight paints the sky, catch a captivating live Americana performance at Argenta Plaza, where the rhythm of the city blends with the summery melodies.

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above the lake’s waters, is home to more than 1 million Purple Martins during the month of July. Known as the “Purple Martin Phenomenon,” the spectacle draws birders from around the globe. The lake also provides world-class angling and is considered one of the best freshwater fishing destinations on Earth.

Visitors can take a swing at one of 20 championship golf courses, while history fans take in more than 20 museums and Civil War sites. Art aficionados can tour the Columbia Museum of Art or catch a show at the 1881 Newberry Opera House.

South Carolina is famed for its barbecue, and Shealy’s BBQ in Batesburg-Leesville is a must-stop along the state’s barbecue trail. A landmark since 1969, it’s famed for its buffet that includes smoked meat, fried chicken, home-cooked vegetables, salad and dessert.

LAKEMURRAYCOUNTRY.COM

LAKE MURRAY AT SUNSET

By David Henderson, courtesy

Capital

City Lake Murray Country RTB

WHERE DREAMS MARCHED

A TOUR PLANNER’S GUIDE TO HISTORY THAT CHANGED THE WORLD.

you.

Birmingham’s Civil Rights District has been named a National Monument. Bring your guests to visit the Birmingham Civil Rights Institute – a comprehensive telling of the struggle for Civil Rights, Kelly Ingram Park – where protesters and police clashed, and the 16th Street Baptist Church, where four little girls were killed in 1963. Walk where Dr. Martin Luther King, Jr. and many other brave men and women stood their ground in the fight for the rights of all Americans. Birmingham’s history is this country’s history. We look forward to sharing it with you.

Florida International Air Show

Named one of North America’s 10 best air shows by USA Today, the Florida International Air Show is a highlight of the year for southwest Florida locals and visitors alike. Launched in 1981, the air show was originally a small affair with a few acts at the Punta Gorda Airport. Celebrating its 44th year in 2025, the air show is now a multiday event with a large variety of acts, interactive displays and many other visitor experiences.

Though the 2024 Florida International Air Show was cancelled due to hurricanes Milton and Helene, the event is scheduled to return November 1–2 this year. Guests can expect a riveting performance by the U.S. Navy’s Blue Angels, the world’s most elite exhibition flying squadron. In addition, groups attending the festival can see other pilots demonstrating daring aerial maneuvers in a variety of aircraft. They can also get up-close looks at some historic planes, watch a skydiving routine and more.

Wellness Welcome

Southern places spring from healthful beginnings

DOWNTOWN HOT SPRINGS IS HOME TO BATHHOUSE ROW, WHERE PEOPLE GO TO EXPERIENCE THE TOWN’S HEALING SPRING WATER.

BY RACHEL CRICK

From a mani-pedi at an upscale spa to an immersive walk through a dense forest, wellness means different things to different people. But there are some common threads among the many different wellness experiences travelers seek; they tend to prioritize spending time outdoors, incorporate natural resources like mineral-rich spring water and, above all, facilitate quiet time away from people’s busy lives.

Here are some experiences throughout the Southeast that promise to refresh and relax group travelers.

Bathhouse Row

HOT SPRINGS, ARKANSAS

The land for Hot Springs, Arkansas, was set aside by the federal government before there was even a national park system. That’s because of the site’s natural thermal springs, which have long been a selling point. An estimated 700,000 gallons of water per day come up into these thermal springs at 143 degrees.

Bathhouse Row in Hot Springs is a collection of Victorian bathhouses and gardens from the 1890s and early 1900s. Visitors came to Hot Springs to enjoy the benefits of bathing, which was even a treatment prescribed by doctors. While the advent of modern medicine meant a decline for the bathing industry, the bathhouses were placed on the National Register of Historic Places in 1974.

“The National Park Service has spent a lot of money and a few decades to bring them back up to their grandeur,” said Bill Solleder, director of marketing at Visit Hot Springs. “But the water is why we’ve been coming here for years and years. Some people say there’s healing properties to it.”

Today, one of the most iconic bathhouses on Bathhouse Row is Fordyce Bathhouse Visitor Center and Museum, which groups can tour for a look at the bathhouses in their heyday. Other bathhouses have been converted to a brewery and a boutique hotel. Even though some of the bathhouses have changed, a few of them are still available for present-day wellness experiences. The Buckstaff Bathhouse still operates the same way it has since 1912; an attendant guides guests through a hydrotherapy session in a bath filled with 100-degree, mineral-rich spring water. Quapaw Baths

Courtesy Visit Hot Springs

CEREMONY IN THE FORESTS OF SYLVA

and Spa, formerly Quapaw Bathhouse, offers a more modern experience, with large community pools filled with spring water for visitors to relax in. The property also has private baths, a steam room and a café. Both operational bathhouses also offer some traditional spa services, such as facials, manicures and pedicures.

NPS.GOV/HOSP

Forest Bathing

SYLVA, NORTH CAROLINA

To those unfamiliar with the practice, the term “forest bathing” may invoke ideas of lounging in hot springs or swimming in lakes. But the practice itself, increasingly popular in the wellness sphere, doesn’t involve bathing in water. Rather, it’s an immersion of the senses in a natural environment. The practice has roots in Japan and is now gaining popularity in the Western world thanks to its long list of benefits, which include improved creativity and concentration, as well as increased mindfulness and relaxation. The practice has also been shown to lower blood pressure and cortisol levels, and there’s even evidence to suggest it can boost your immunity.

“The main thing people will get out of it is restoration,” said Mark Ellison, founder of Pinnacle Forest Therapy, which takes individuals and groups on guided forest bathing excursions near Sylva and Cashiers, North Carolina. “It’s a way to spend leisurely time in nature being able to tap into scientifically demonstrated health benefits.”

Ellison can take groups of up to 20 people into the forests of Pinnacle Park, though smaller groups are better because they allow maximum relaxation and focus on the natural world. They’ll walk on the only certified forest therapy trail in the state, which is only one of 20 in the world. These excursions usually last about 2 1/2 hours and consist of a series of invitations to notice their surroundings with their senses. The trails are low impact, and the speed of the walks is slow enough that it’s suitable for groups of all skill levels and ages. The experience ends with a tea ceremony by the creek and a snack, which provides another opportunity to reflect and enjoy nature.

PINNACLEFORESTTHERAPY.COM

Courtesy Pinnacle Forest Therapy

FOREST BATHING WITH PINNACLE FOREST THERAPY

Courtesy Pinnacle Forest Therapy

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Farm to Fork Ride or Run

HATTIESBURG, MISSISSIPPI

Groups that enjoy food, fitness activities and making a positive impact during their travels will find a chance to combine all three at the Farm to Fork Ride or Run, a dual-race event in Hattiesburg, Mississippi. Hosted by Extra Table, an organization that fights hunger throughout central Mississippi, the races begin and end under the lights of downtown Hattiesburg.

Scheduled for April 25–26, the Farm to Fork events are different from most other road races. Instead of pushing for the fastest times possible, participating walkers, runners and cyclists are encouraged to slow down and sample farm-fresh Hattiesburg cuisine at numerous culinary “pit stops” along the course. At the finish line, there’s a party with food, music and dancing, which means group members who aren’t up for a workout can still take part in the fun. The races draw about 1,000 participants, and proceeds raised help Extra Table provide meals for Mississippians in need.

St. Joseph Explore

Discover an unforgettable experience rich in American history and heritage as you explore St. Jo’s unique museums, shopping and dining options, thriving arts and music scene, vibrant downtown, and more.

stjomo.com

By Katie Cambell, courtesy Extra Table

The Alluvian Spa

GREENWOOD, MISSISSIPPI

For a wellness experience in the Mississippi Delta, one of the most obvious choices is The Alluvian Hotel and Spa in Greenwood, Mississippi. The Alluvian, a boutique hotel with 45 guest rooms and five suites, opened in 2003 and occupies the space that was once the Hotel Irving, which operated from 1917 to the 1980s. While the exterior was preserved, the hotel’s sleek, contemporary interior design was inspired by the Delta region. It features elegant finishes and decor and incorporates marble floors, geometric patterns, rich hues and artwork by Mississippi artists throughout its interior. But perhaps what the Alluvian is best known for is its long list of amenities.

Groups can enjoy the property’s 7,000-square-foot spa, where they can choose from a long menu of spa services, such as massages, face and body care, therapeutic baths and hand and foot care. In addition to its spa, a variety of wellness-related experiences are offered at The Alluvian, such as yoga, barre and other fitness classes. These can be held for groups of 12 to 20 people.

The hotel restaurant, Giardina’s, is dedicated to providing nourishing and sophisticated meals that blend Southern and Italian cuisine and honor the culinary traditions of the Delta. Whether diners choose a filet mignon, Gulf shrimp and grits or spinach-stuffed manicotti, groups can choose to dine in two private spaces, one of which opens onto the hotel’s courtyard. Buffets, plated dinners and box lunches are offered. There’s also a Viking Cooking School at the hotel for guests who want to take a cooking class.

“The Alluvian is dedicated to rejuvenating both body and soul,” said general manager Beth Williams. “We have worked with groups to provide full wellness experiences that incorporate sessions at Studio A, services at the spa, healthy dinners at Giardina’s and a relaxing night’s sleep at the hotel.”

THEALLUVIAN.COM

Spas of Berkeley Springs

BERKELEY SPRINGS, WEST VIRGINIA

Originally called Bath after the English resort town of the same name, Berkeley Springs, West Virginia, has always been thought of as a center of healing and wellness due to its natural warm springs, which stay a consistent 74 degrees year round. In addition to its thermal springs, this oasis tucked away in the Appalachian Mountains is a hot spot for healing, holistic medicine and recreational activities that promote wellness.

RELAXATION AT THE ALLUVIAN SPA IN GREENWOOD

Courtesy The Alluvian

Shop works from over 850 Kentucky-based small businesses in one convenient location.

Situated just off of I-75 exit 77, the Kentucky Artisan Center makes the perfect stop for locals and travelers alike.

GREENWOOD, MISSISSIPPI

FindBeatYour

“It’s such a special place,” said Stephanie Rebant, spokesperson for Travel Berkeley Springs. “When you come here, it’s like time stops, and you can just enjoy the small-town environment and the owner-operated artisan, craftsman and wellness shops.”

Spas draw visitors to Berkeley Springs in droves. The city’s newest spa, Healing Water Spa at Cacapon Resort State Park, offers traditional spa services, such as massages, facials and full body scrubs, all with gorgeous views of the mountains. There’s also Atasia Spa, which combines elements of Asian and Western spa services and features a eucalyptus steam room, a steam and herbal wrap, a whirlpool bath, mud treatments and even Reiki. Renaissance Spa at The Country Inn offers a great view of town in addition to whirlpool baths, full body massages and other spa services. Groups can also enjoy Roman baths and spa experiences in Berkeley Springs State Park, though groups will have to take turns at the Roman bath facilities because they’re fed from natural springs.

Between pampering sessions, groups can take advantage of the hiking and biking trails surrounding the town.

BERKELEYSPRINGS.COM

Elohee Center

SAUTEE NACOOCHEE, GEORGIA

In the foothills of the Blue Ridge Mountains in northern Georgia, groups will find a retreat center that aims to nurture their souls along with their bodies. This retreat is called Elohee, which means “earth place” in Cherokee. The land was purchased by Andy and Carolyn Bralley for their daughter, Eve Cook, who was suffering from Hodgkin lymphoma at the time and needed a place to rest and recover.

Cook’s cancer went into remission, and her healing journey inspired her family to create the Elohee Center on the 220-acre piece of undeveloped land where Cook had recovered, with the mission

Photos courtesy Travel Berkeley Springs

Nestled in the heart of Historic Bardstown there’s something for every Bourbon fan at the Heaven Hill Bourbon Experience. With a full-service restaurant and bar on-site, multiple tasting rooms and an expanded retail space, groups large and small are invited to raise a glass to the ne art of American Whiskey. For group reservations, please email us at guestservices@heavenhill.com.

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of sharing this spiritual and physical healing with others. The beauty of the land is a big part of what draws people to Elohee. With a 100-foot waterfall, a 400-year-old Hemlock tree, several mountain peaks and plenty of hiking trails, the pristine setting provides a refreshing backdrop for retreats. Elohee Center can host retreats for groups of 10 to 50 participants. They can meet either in Mandala Hall or Forest Studio while staying in the property’s forest cottages. In addition to hiking and enjoying the natural beauty of the land, groups can use the center’s practice studios for yoga and meditation. There’s also a spa, a communal tea house, a fire pit and a reflection pond for relaxation.

ELOHEE.ORG

Dogwood Canyon Nature Park

LAMPE, MISSOURI

The serenity of the natural world goes handin-hand with wellness, and this is true at Dogwood Canyon Nature Park, a 10,000-acre park in the Ozark Mountains just outside of Branson,

A WATERFALL ON THE GROUNDS OF ELOHEE CENTER

Courtesy Elohee Center

Missouri. The varied terrain includes bluffs, waterfalls, winding creeks and a wide variety of flora and fauna for park visitors to see. The landscape is breathtaking no matter the time of year, making it a wonderful all-seasons stop for groups looking to venture into nature.

The park offers a variety of outdoor recreational activities for groups. One of the most popular ways to explore the park is on horseback, which visitors can do with a one-hour ride through the park. Wildlife tours let park visitors see the many animals within it, including bison, elk and bald eagles, from an open-air tram, a shuttle van or, for smaller groups, jeeps. On these two-hour excursions, expert guides take groups on a narrated tour of park scenery to the best places to see wildlife while educating them about the animals’ habitats. Additional activities include hiking, biking and fishing.

When they’re finished exploring and rejuvenating in nature, groups can get a bite to eat at the park’s on-site restaurant, Mill and Canyon Grill. There, guests can enjoy waterfall views with lunch.

DOGWOODCANYON.ORG

What can you say about a place like Georgetown, Kentucky? A lot, actually. From our world-famous equine attractions to world-class dining, bourbon, and outdoor recreation, Georgetown is the home of Bluegrass adventure. It’s your kind of place, you just don’t know it yet. That’s Georgetown, Kentucky for ya! Learn more at georgetownky.com 844-863-8600

DOGWOOD CANYON NATURE PARK IN LAMPE

Courtesy Branson/Lakes Area CVB

Learning Lifelong

Young minds awaken in these Southern cities

BY CYNTHIA BARNES

Mark Twain wrote, “Travel is fatal to prejudice, bigotry and narrow-mindedness, and many of our people need it sorely on these accounts.” And while that goes for everyone, travel is especially beneficial for young people, who are still finding themselves and opening their eyes to the world around them.

Student trips offer a taste of independence and a wealth of learning opportunities. Here are six places in the Southeast that will give youth groups a rewarding and memorable trip.

Williamsburg, Virginia

For a look at the earliest American history, it’s hard to top Williamsburg, Virginia.

“Ultimately, Williamsburg, Virginia, is the birthplace of America,” said Julia Smyth-Young, chief sales officer for Visit Williamsburg. “We’re home to the first permanent English settlement, and we are an iconic essential American destination. As we approach 2026, the commemoration of the signing of the Declaration of Independence, it’s a fantastic time for students to come and really appreciate and understand our nation’s.”

Smyth-Young cited the area’s many attractions.

“There’s so much to see and do — from Colonial Williamsburg, the largest living history museum in the U.S., to the Jamestown Settlement and the American Revolution Museum at Yorktown,” she said.

In addition to battlefields and museums, there’s plenty of other fun to be had. Williamsburg is home to Busch Gardens. The 422-acre European-themed amusement park is open year-round and offers a range of thrilling rides, including 10 roller coasters, as well as animal shows and beautiful gardens.

Smyth-Young stressed the area’s suitability for youth.

“It’s affordable,” she said, “and for students especially, there is a real safety component. Even though we are so historically rooted, Williamsburg is built and based on hospitality and tourism. Kids are the main attraction when they come here, whether it’s to perform or to learn or just to explore and discover. Within the community, there are generations of innkeepers and restaurateurs and hospitality workers that receive these kids and are so delighted to see them and welcome them. So, it’s a very special place.”

VISITWILLIAMSBURG.COM

Courtesy Visit Myrtle Beach

A STUDENT PADDLING EXCURSION IN WILLIAMSBURG

Birmingham, Alabama

As the largest city in Alabama — though a relatively young one, since it was founded after the Civil War — Birmingham has plenty of sophistication. In the 1960s, the city was ground zero for the Civil Rights Movement, where protesters endured vicious beatings, police dogs, fire hoses and bombings, including the infamous 16th Street Baptist Church bombing, which killed four young girls. Today, that painful history is honored in the Birmingham Civil Rights District, which is now a National Historic Landmark.

“Birmingham offers an inspiring and educational experience for youth travelers,” said Sara Hamlin, vice president of tourism at the Greater Birmingham Convention and Visitors Bureau. “From its pivotal role in the Civil Rights Movement to its bright, vibrant cultural experiences, it’s really a great destination. The city provides a unique blend of history in innovation and entertainment for young people — a place where they can connect with the past while being inspired to help shape the future.”

In addition to its rich Civil Rights history, Birmingham has much to offer. Musical luminaries like Nat King Cole are celebrated in the Alabama Jazz Hall of Fame, which is located in the historic Carver Theatre. The Alabama Sports Hall of Fame honors athletic legends, such as Olympian Jesse Owens, boxer Joe Louis and University of Alabama football coach Paul “Bear” Bryant.

Birmingham is also home to Rickwood Field, the oldest ballpark in the nation. Opened in 1910, it was the home of the Birmingham Barons and the Birmingham Black Barons for decades. Both Willie Mays and star pitcher Leroy “Satchel” Paige played for the Black Barons.

BIRMINGHAMAL.ORG

Memphis, Tennessee

At its heart, Memphis is about music.

The Tennessee city on the bluffs overlooking the Mississippi River has seen plenty of turmoil since its founding in 1819: the Civil War, the Civil Rights Movement, and the assassination of Dr. Martin Luther King Jr. at the Lorraine Motel. But two things have remained constant: the slow roll of the mighty river and the sweet rhythms of the city’s songs, which have influenced music around the world. Rhythm and blues, rock, gospel and soul — these genres and more call Memphis home. “Father of the Blues” W.C. Handy came to the clubs on Beale Street in 1909. He was followed by B.B. King, Ike Turner, Johnny Cash, Jerry Lee Lewis and a kid from Mississippi named Elvis Presley.

While Elvis’s Graceland is the most famous music history attraction in the area, Sun Studio, Stax Museum of American Soul Music and the Memphis Rock ’n’ Soul

Courtesy Visit Williamsburg

KELLY INGRAM PARK AND 16TH STREET

BAPTIST CHURCH IN BIRMINGHAM

Courtesy Birmingham CVB

Museum are all worth visiting to learn about other parts of the Memphis music story.

To engage with the river, Memphis Tourism’s director of public relations Lauren Berry recommends getting youth groups into canoes.

“Mississippi River Expeditions offers half- or fullday experiences in 10-person Voyageur canoes,” she said. “The guide really offers a history of the Mississippi River through stories.”

Berry also thinks visitors shouldn’t miss the famous (and free) “duck walk” at the opulent Peabody Hotel, the National Civil Rights Museum at the Lorraine Motel or Bass Pro Shops in the Memphis Pyramid.

MEMPHISTRAVEL.COM

Myrtle Beach, South Carolina

Myrtle Beach’s 60-mile strand of sun and fun on the South Carolina coast certainly epitomizes the ideal American beach destination. “The Grand Strand” is practically made for student trips, with abundant and affordable lodging choices,

Here, every ticket is a front row seat to Elvis’ lasting legacy. With gold records from floor to ceiling, private planes fit for a king, iconic jumpsuits, personal mementos, incredible music experiences, and so much more – you’re gonna hunka hunka burnin’ love it.

A HISTORIC MEMPHIS

SODA SHOP

By Andrea Zucker, courtesy Memphis Tourism

amusement parks and a classic beachfront arcade. The area also hosts many sports tournaments, as well as dance, gymnastics, cheerleading, band and chorus competitions, and boasts numerous venues with performance opportunities for student groups.

Budding biologists and nature lovers will soak up the sights, sounds and science on a saltwater marsh ecotour while exploring Murrells Inlet. The two-hour journey through the pristine estuary allows students to engage with crabs, snails, jellyfish and other wildlife.

Give the group a bird’s-eye view of the entire area from SkyWheel Myrtle Beach, which circles riders almost 200 feet above the downtown and oceanfront. For hands-on learning, WonderWorks is a science-focused indoor amusement park that combines education and entertainment.

In addition to offering group performance opportunities, Alabama Theatre, The Carolina Opry Theater and Legends in Concert lead technical tours and performance workshops.

VISITMYRTLEBEACH.COM

Charlotte, North Carolina

Whether they’re diving into STEM at the Sullenberger Aviation Museum, exploring the NASCAR Hall of Fame or discovering resilience and innovation at the Levine Museum of the New South, young travelers have no shortage of places to explore in Charlotte, North Carolina.

Nicknamed “the Queen City” in honor of Charlotte, wife of King George III, this North Carolina city offers students four-season opportunities for recreation and education. Groups can head downtown for a selfie with “The Firebird,” an 18-foot-tall sculpture outside the Bechtler Museum of Modern Art, part of the Levine Center for the Arts. The giant bird is the work of French sculptor Niki de Saint Phalle. Covered with 7,500 mirrored tiles, it’s affectionately nicknamed the “Disco Chicken.”

Near the Charlotte Douglas International Airport, the new 105,000-square-foot Sullenberger Aviation Museum offers immersive learning experiences like flight simulators, interactive exhibits, STEM education programs and storytelling about the Carolinas’ past, present and future in aviation. The reimagined facility honors Captain C.B. “Sully” Sullenberger, pilot of the 2009 “Miracle on the Hudson” flight, which was heading from New York to Charlotte.

Moving from air to water, the 1,300-acre U.S. National Whitewater Center has more than 30 activities, including whitewater rafting, zip lines, ropes courses, climbing, yoga, stand-up paddleboarding and more than 40 miles of trails. The NASCAR Hall of Fame offers more than just speed; interactive sessions give students hands-on activities to discover how math problem-solving skills apply to racing.

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“THE FIREBIRD” AT CHARLOTTE’S BECHTLER MUSEUM OF MODERN ART

Courtesy Charlotte RVA

YOUNG FRIENDS ON BEALE STREET

By Creation Studios, courtesy Memphis Tourism

Northern Kentucky

Just across the Ohio River from Cincinnati, the cities of northern Kentucky have plenty of attractions for students to explore. From history to science and recreation, it’s an affordable destination filled with possibilities.

Students can dive into an underwater adventure at the Newport Aquarium. Named one of USA Today’s 10 Best Aquariums, it’s home to thousands of fascinating aquatic creatures, including sharks, eels and seahorses. Students can stroke a shark or a stingray in the touch tanks; marvel at the vibrant colors and diverse life forms in the 60,000-gallon walk-through coral reef tunnel; and walk the Shark Bridge, a thrilling rope bridge suspended just inches above a tank full of sharks. A special one-hour tour takes students behind the scenes, where they get an inside look at the aquarium’s animal enrichment and care programs, see the complex machinery that keeps millions of gallons of water running and learn about conservation efforts to protect the ocean’s fragile ecosystems.

Almost everyone enjoys a leisurely boat ride, and student groups will be no exception while aboard a

sightseeing or dinner cruise with BB Riverboats. Operating on the Ohio River for more than 40 years, the climate-controlled paddle wheelers offer great city views, interesting river lore and exceptional photo opportunities.

For older students considering career options, plan a day with Gateway Community and Technical College and Northern Kentucky University. The six-hour guided tours offer immersive simulations across several disciplines, including AI, cybersecurity and varying medical fields, and students can engage with cutting-edge technologies.

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A SHARK EXHIBIT AT NEWPORT AQUARIUM

Courtesy Meet NKY

YOUR VOYAGE AWAITS

Add an unforgettable destination to your tour. Prepare for a thrilling adventure through biblical history at our life-size Noah’s Ark, located just south of Cincinnati.

Battle Below the Clouds

Many travelers know Lookout Mountain in Chattanooga, Tennessee, as a great place to walk nature trails and take in sweeping views of nearby states. But for one day each spring, the serene setting becomes a battleground where barbecue teams compete for a good cause. Known as the “friendliest barbecue competition in the South,” Battle Below the Clouds is a contest between amateur pitmasters, who compete to win prizes and raise money for a Chattanooga nonprofit called Lana’s Love Foundation. Teams compete in numerous categories, including pork butt, pork ribs and chicken wings. The event is free to the public, and attendees get to sample smoked meats from each team and vote for their favorites in the Jim Brewer People’s Choice Award. In addition to the barbecue, groups can enjoy live music, food trucks, local beer and more. This year’s competition will take place May 3.

Time flies when you visit the National Air and Space Museum’s Steven F. Udvar-Hazy Center in Northern Virginia. Explore the Museum’s vast and iconic collection, and you’ll feel like you’ve earned your wings. Free admission, guided tours, and bus parking.

With the Chesapeake Bay and Atlantic Ocean as its backyard, Virginia Beach is a favorite destination for groups looking to share experiences within a vibrant coastal community. Beautiful beaches, inland waterways and nature parks offer outdoor adventures from hiking to kayaking, while attractions like the Virginia Aquarium & Marine Science Center and the Military Aviation Museum provide opportunities for learning.

A thriving arts and entertainment scene as well as culinary specialties that showcase fresh, locally sourced seafood and produce add to the charm of Virginia Beach, where memorable moments can happen during a sunset cruise, along the Boardwalk or simply gathering around the table. In Virginia Beach, you’ll find everything you need for an adventure filled with laughter, learning and lasting memories.

The Perfect Gift

Browsing is an art in America’s South

Courtesy TN Dept. of Tourism Dev.

EBY CYNTHIA BARNES

verybody loves souvenirs.

Travelers are always on the hunt for a special retail find, from one-of-akind items handmade by local artisans to “can you believe it?!” bargains that they just can’t score at home. More than merely buying, the experience of shopping while on vacation is a great way for travelers to immerse themselves in an area’s culture. There’s always an adventure to be found when exploring bustling markets, browsing boutiques or haggling for treasure in a local bazaar.

The South boasts an abundance of great shopping opportunities, including neighborhoods and districts filled with quirky boutiques and sprawling developments where shoppers can find almost anything their hearts desire. No matter what your travelers are in the market for, these six places should be at the top of their shopping lists .

Country Club Plaza

KANSAS CITY, MISSOURI

Opened in 1923, Country Club Plaza in Kansas City, Missouri, is considered the nation’s first planned large outdoor shopping center and the first to accommodate shoppers who arrived by automobile. Inspired by the city of Seville, Spain, Country Club Plaza is 55 acres of romantic Andalusian architecture — including a half-sized replica of Seville’s Giralda Tower — along with art, statues and fountains. Carriage rides are popular, and huge crowds turn out for the annual holiday lighting, when hundreds of thousands of lights illuminate the ornate towers and red-tiled roofs.

“You could spend your whole day on the plaza — shopping, eating, having a drink and checking out the art,” said Makenzie Wolters, communications director for Visit KC.

One of Wolter’s favorites is The Granfalloon Restaurant and Bar, a casual establishment that’s been serving sports fans (and some famous athletes) since 1977. Visitors wanting a taste of Kansas City’s legendary barbecue scene will want to head to Fiorella’s Jack Stack Barbecue, which has been hickory smoking briskets, burnt ends and more since 1957.

“From a visual standpoint, the Plaza is massive and very beautiful to look at year-round,” Wolters said. “And there are great shopping options, everything from really

By MMGY, courtesy Visit KC

luxurious upscale national brands to local brands that you won’t find anywhere else.”

Some local favorites include Charlie Hustle and the Made in KC Marketplace. VISITKC.COM

Historic Granville

GRANVILLE, TENNESSEE

Perched on the banks of the Cumberland River, Granville, Tennessee, is a step back in time. It’s only open Wednesdays through Saturdays, but this tiny town about 90 minutes east of Nashville is worth working into your shopping schedule. While actor Andy Griffith drew inspiration from his childhood home in North Carolina to create the fictional town of Mayberry, Granville — the birthplace of former U.S. Senator Albert Gore Sr. — is a Mayberry kind of town.

Groups should start their visits with $7 tickets purchased from the T.B. Sutton General Store, which gives them access to the town’s museums and attractions. The store has been a landmark in Granville since the 1800s, and visitors can purchase overalls, nostalgic toys and unique handmade items. At the store, groups can also enjoy a hand-dipped ice cream cone or a hearty “meat and three” lunch in the converted feed room, which accommodates groups of up to 55 by reservation. On Saturday nights, home-cooked country dinners and live bluegrass music make for a memorable evening.

Other attractions include Pioneer Village, where skilled artisans demonstrate traditional crafts. Travelers can purchase pottery, handwoven baskets and other local crafts at the Granville Artisans’ Gallery or browse quilting supplies while savoring freshly baked pies at Aunt Bee’s Farmhouse Quilt Shop and Bakery, which is adjacent to the Quilt and Textile Museum.

Tour organizers will want to check the town’s calendar for special events, such as the Mayberry Dinner Theater, where local actors re-create episodes from “The Andy Griffith Show,” as well as ghost walks and numerous seasonal festivals.

GRANVILLETN.COM

COUNTRY CLUB PLAZA IN KANSAS CITY

By D. Mitchell, courtesy Visit KC

Old Town

ALEXANDRIA, VIRGINIA

Just minutes from Washington, D.C., Old Town Alexandria is a nationally designated historic district on Virginia’s Potomac River waterfront. The picturesque district—particularly the King Street Mile—is a top destination for shopping in the region. In 2024, Alexandria was voted one of Travel + Leisure’s Best Cities in the U.S. and one of The South’s Best Cities by Southern Living.

“We have more than 100 independently owned boutiques, plus some national favorites,” said Claire Mouledoux, senior VP of communications for Visit Alexandria. “It’s very walkable, and there’s also the free King Street trolley, where you can hop on and off with all of your finds from many of the locally owned shops.”

Shoppers can find something chic at An American in Paris, a European-style boutique featuring emerging designers and bespoke pieces, or pick up something preppy at The Lucky Knot, for brands like Vineyard Vines, Vera Bradley, Jude Connally and Lilly Pulitzer. For something

Explore. Discover. Savor.

Williamsburg, Jamestown, and Yorktown offer the perfect blend of historic sites, outdoor adventure, and entertainment for your next trip. Immerse yourself in America’s rich heritage with one-of-akind living history museums, abundant recreational opportunities, farm-to-table cuisine, craft breweries, distilleries, wineries, and more. Embark on a journey through time, taste, and adventure in Williamsburg.

ALEXANDRIA’S HISTORIC KING STREET SHOPPING DISTRICT

By K. Summerer, courtesy Visit Alexandria

special, take groups to Shop Made in VA, showcasing the talents of Virginia designers, artists and makers.

Old Town Alexandria has a vibrant dining scene, with new waterfront restaurants such as BARCA Pier and Wine Bar and Ada’s on the River, as well as charming historic spots like Virtue Feed and Grain and Il Porto Ristorante. Groups will enjoy interactive pizza-making dinners at Mia’s Italian Kitchen, or they can master mixology with a cocktail-making class at The Study at Morrison House.

In addition to shopping, group travelers can enjoy a variety of unique tours. Numerous walking tours showcase Old Town’s Colonial architecture, brick-lined streets and cobblestone alleys. Travelers can get their steps in during historic daytime strolls, evening ghost tours, Black history tours and seasonal outings.

River cruises from the Alexandria City Marina showcase the sights of D.C.’s iconic monuments during a Monuments Sightseeing Tour. Travelers can also venture beyond Old Town for a brewery tour at Port City Brewing Co. or Lost Boy Cider.

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Pinnacle Hills Promenade

ROGERS, ARKANSAS

If shopping big national brands and even bigger bargains excites your group, they’ll enjoy a trip to Rogers in northwest Arkansas. Pinnacle Hills Promenade, an open-air mall, draws shoppers from the entire region, said J. R. Shaw, executive director of Destination Rogers.

“Pinnacle Hills has become a regional destination for overnights for group tours, and for day trips as well,” he said. “We get business from Kansas, Oklahoma, Missouri and even north Texas. We’ve seen girls’ shopping trips that also take advantage of the culinary and everything else that’s here. Downtown Rogers also has a kind of funky authentic downtown shopping district, in addition to the national brands at Pinnacle Hills.”

In addition to a plethora of nationally known retailers, including White House Black Market, Coach, Sephora, Pottery Barn, Williams Sonoma, LEGO and Western goods specialist Tecovas, the 152-acre site boasts a 12-screen cineplex and numerous restaurants, including tasty Mexican food and margaritas from Local Lime. And Blue Zoo, a handson, interactive aquarium with sharks, clownfish, seahorses and angelfish, will thrill kids of all ages.

The neighboring area has its shopping attractions, as well. Outdoor enthusiasts won’t want to miss Bass Pro Shops and A.G. Russell Knives showroom. Sports fans will soon have something to cheer about because USL soccer team Ozark United FC plans to construct a new, 5,000-seat stadium just north of the mall.

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PINNACLE HILLS PROMENADE IN ROGERS

Courtesy Destination Rogers

In Louisiana’s River Parishes uniquely flavorful aromas delight the senses from the gumbo pots and smokehouses along the Andouille Trail to the woody, curling smoke rising along the Mississippi River during the holiday celebrations of

Make adventure your destination in the waterways of New Orleans Swamp Country where you can fish the Catfish Capital of the Universe, hike on boardwalks raised over marshy swamplands, or kick back and enjoy a guided bayou boat tour. Our history, both real and unvarnished, is felt in the landmark homes of Country and the museums along the 1811 Slave Revolt Trail and authentic experiences.

With our wide array of beautiful meeting spaces, flexible itinerary customization, and lagniappe such as multilingual tour leads, group travel is made easy in Louisiana’s River Parishes.

Let Willma Harvey, CTP, CTIS customize the perfect trip for your group.

willma@lariverparishes.com | 985-359-2783

Little Five Points ATLANTA

You don’t have to be a hippie (or even hip) to enjoy Little Five Points, Atlanta’s most eclectic shopping district, filled with art galleries, funky shops, independent bookstores, restaurants and theaters. The neighborhood is as colorful as the tie-dye clothing that you can still find in stores like The Clothing Warehouse and Psycho Sisters, just two of the many fun and free-spirited retail destinations in the vibrant and bohemian district.

Music lovers will find their groove at shops like Criminal Records, which has a genre-spanning selection of vinyl offerings — along with a curated collection of comic books — as well as Moods Music and Wax ‘N’ Facts, where visitors may luck into finding a rare album.

Unsurprisingly, this creative community boasts an eclectic array of street art, with expressive murals and quirky installations waiting to be discovered. For biker and car memorabilia, sassy wait staff and brilliant burgers, visitors can step through the 30-foottall, folk art skull that leads into The Vortex, a 21-andup neighborhood staple.

For something more serene, groups can explore the Jimmy Carter Presidential Library and Museum. Set on 35 beautifully landscaped acres, the center has a Japanese garden, two small lakes and great views of the city’s skylines. Inside, the state-of-theart museum traces the lives of the 39th president and his wife, Rosalynn Carter.

DISCOVERATLANTA.COM

Downtown

PONCHATOULA, LOUISIANA

Ponchatoula, Louisiana, the self-proclaimed “Strawberry Capital of the World,” is also a berry — um, very — sweet place to indulge in a little shopping. Also known as “America’s Antique City,” the city’s downtown historic district is chock-full of antique stores housed in buildings that are antiques themselves, along with locally owned boutiques, specialty shops and retail stores.

Located less than an hour north of New Orleans in Tangipahoa Parish, Ponchatoula is “very much a strolling city,” according to Emily Matise, director of

A LITTLE FIVE POINTS FESTIVAL (TOP); SHOPS IN ATLANTA’S LITTLE FIVE POINTS (MIDDLE AND BOTTOM)

Courtesy ACVB

By Gene Phillips, courtesy ACVB

By Gene Phillips, courtesy ACVB

Explore Our New Icons Exhibit

sales for the Tangipahoa Parish Convention and Visitors Bureau. “It’s a town of only about 7,500 people, but it’s got all sorts of antique shops and boutiques and cafes.”

Downtown favorites include Roussel’s Fine Jewelry and Gifts, which has been serving locals and visitors for more than 40 years. Located in the 1895 train depot, Ponchatoula Country Market is a nonprofit that provides a place for locals to display and sell handmade, homegrown and collectible items, including handcarved beeswax candles, local honey and canned and baked goods. After a day of shopping, groups can enjoy fresh seafood, prime steaks and live music at Roux and Brew, located in a 120-year-old building in downtown.

To learn more about Ponchatoula’s history, visit the Collinswood School Museum. Located downtown in an 1883 one-room schoolhouse, the free museum showcases antique quilts and furnishings, Native American artifacts, a pictorial and a history of the local cypress industry.

While in the area, wildlife lovers will want to visit the Global Wildlife Center, a 900-acre wildlife preserve.

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SHOPS IN DOWNTOWN PONCHATOULA

Photos by Stinky Mud Photography, courtesy Tangi Tourism

Handcrafted bourbon, graceful Saddlebred horses, and iconic Southern comfort food perfected by Colonel Sanders himself. Designer shopping and luxurious places to stay. Close to the city without being in the city and full of small town charm. Paired with authentic Southern hospitality, it’s easy to see why ShelbyKY is known as Your Bourbon Destination® and the Saddlebred Horse Capital of the World.

In other words, ShelbyKY is everything you love about Kentucky.

ShelbyKY has the best of Kentucky. Discover Your Bourbon Destination® • visitshelbyky.com

Well Aging

These Southern destinations grow cooler by the year

HBY RACHEL CRICK

istoric destinations are timeless for groups.

With their intricate architecture, ties to celebrated figures and monuments to pivotal events past, these cities and regions come with built-in charms. They each have a story to tell, but their entertainment value isn’t all rooted in the past. Today, they’re thriving cities that combine a sense of reverence for history with vibrant amenities for travelers visiting them in the present.

These historic Southeastern destinations will impress more than just your group’s history buffs.

Louisville, Kentucky

Founded in 1778 and named for King Louis of France to show gratitude for his assistance in the Revolutionary War, Louisville, Kentucky, sits on the Ohio River. Boats needed somewhere to dock, thanks to a series of nearby waterfalls that disrupted safe passage along the river, and thus Louisville was born.

Groups can enjoy the river aboard the 1914 Belle of Louisville, the oldest operating Mississippi River-style steamboat in the world. It runs almost year-round with its sister boat, doing daily dining and sightseeing cruises with spectacular city views. On land, the city has several museums with guided tour experiences, including the Louisville Slugger Museum and Factory, an iconic part of the cityscape with its 120-foot-tall baseball bat sculpture leaning against the building; the Frazier History Museum, which features unique Kentucky exhibits; and the Kentucky Derby Museum adjacent to Churchill Downs, which can provide track tours and an inside look at the state’s most famous sport.

Bourbon also plays a major role in the city’s history. Groups can explore Whiskey Row, with its cast-iron storefronts and multiple tasting rooms. Mealtimes are made easy thanks to Louisville’s nearly 2,000 restaurants, which range from karaoke spots to fine dining prepared by James Beard Award winners. Visitors can try the famous Kentucky Hot Brown, a decadent, open-faced sandwich synonymous with Kentucky, at The Brown Hotel.

“Louisville has done a really good job of preserving our history,” said Rosanne Mastin, communications and public affairs manager for Louisville Tourism. “You really can see and feel the history from walking down the street.”

GOTOLOUISVILLE.COM

ST. JOHN’S CHURCH IN RICHMOND IS WHERE PATRICK HENRY UTTERED THE FAMOUS WORDS, “GIVE ME LIBERTY OR GIVE ME DEATH!”

Courtesy Richmond Region Tourism

Richmond, Virginia

History buffs will have no shortage of tour stops in Richmond, Virginia, from Gilded Age mansions and Civil War battlefields to preserved Colonial-era settlements and beyond.

“Richmond has a breadth and depth of American history that you don’t find many other places,” said Carla Murray, director of marketing communications for Richmond Region Tourism. “It has 400 years of history, starting with Henricus, the state’s second oldest settlement in 1611. Then there’s Revolutionary War history, Civil War history and a rich Black history in the Richmond region. It covers the entire American experience.”

Richmond preserves this extensive history with its large collection of museums, from staples like the Virginia Museum of History and Culture and the Virginia Museum of Fine Arts to institutions with cult followings, like The Poe Museum, with the largest collection of artifacts from gothic poet and author Edgar Allan Poe. For living history experiences, groups can head to Henricus Historical Park, which stages reenactments, performances and educational programs. St. John’s Church also conducts reenactments of Patrick Henry’s 1775 speech when he famously said, “Give me liberty or give me death!” More on Henry can be found at Scotchtown, the historic home where he lived from 1771 to 1778.

Both 2025 and 2026 are exceptional years to take tour groups through Richmond, as the state gears up to celebrate the 250th anniversary of the signing of the Declaration of Independence and the beginning of the Revolutionary War.

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Hannibal, Missouri

On the banks of the Mississippi, about 100 miles north of St. Louis, the port city of Hannibal, Missouri, was founded in the early 19th century. It’s best known for some of its most famous former residents. Samuel Langhorne Clemens, known to the world by his pseudonym Mark Twain, grew up there. Much of his inspiration for his most famous works came from Hannibal.

“Hannibal is a place where you can do a lot of exploring and write your own story,” said Trevor McDonald, sales manager at the Hannibal Convention and Visitors Bureau. “There are things to explore on your own, like beautiful parks and our recently renovated riverfront.”

Groups can tour the Mark Twain Boyhood Home and Museum in the city’s historic district. The museum complex includes the boyhood home, the home across the street belonging to his childhood sweetheart, his father’s

FALLS OF THE OHIO

LOUISVILLE SLUGGER

MUSEUM AND FACTORY

Courtesy Louisville Tourism

Courtesy Louisville Tourism

law office and a museum building, among others. The museum’s galleries contain two original Norman Rockwell paintings. There’s also the Mark Twain Dinette on property where groups can grab a meal.

But the city doesn’t stop there in paying homage to Twain. The Mark Twain Riverboat features daily sightseeing cruises and dinner cruises during the year’s warmer months. The Mark Twain Cave Complex, which Twain explored as a boy, offers guided tours as well.

Twain is not the city’s only famous former resident. Hannibal was the birthplace of the “Unsinkable” Molly Brown, noted for her heroism during the Titanic tragedy, as well as her political involvement, activism and philanthropy. Brown’s home appears as it may have during her childhood and is open for tours.

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Lafayette, Louisiana

When the British expelled French settlers from their home in Acadia (present-day Nova Scotia), the settlers ended up in a region in Louisiana inhabited by several Indigenous tribes as well as Spanish settlers. They introduced their French culture, from the French language to Catholicism, into the mix and later became known as Cajuns. Lafayette is at the heart of this cultural medley.

“It’s a great arts and culture scene,” said Eugenie Mitchell, vice president of tourism sales at the Lafayette Convention and Visitors Commission. “You can see the

Taking place in the streets around the historic downtown square in Forsythe, Georgia, the Forsythia Festival is a two-day celebration of all things spring. The 2025 edition of the weekend event is scheduled for March 8–9.

Hosted by the Forsyth-Monroe County Chamber of Commerce, the festival is an effort supported by many local businesses and volunteers. Throughout the weekend, events include a 5K run, live music on a community stage and a pancake breakfast served by a local Boy Scout troop. But the centerpiece of the festival is its arts and craft fair, which draws some 20,000 visitors over the course of the weekend. More than 100 artisans and crafters exhibit at the fair, which makes it a great place for travelers to find one-of-a-kind souvenirs and gifts. Other festival favorites include a car show, a block party and a “food truck frenzy.”

Courtesy Richmond Region Tourism

Courtesy Hannibal CVB

HANNIBAL’S MARK TWAIN RIVERBOAT

vibrancy, and the people are very welcoming when you visit. It’s a culture like no other. You’re seeing and doing things you don’t in other parts of the country.”

Music is at the heart of Cajun culture. Groups can experience this when in Lafayette with Soko Music, a collaborative musical presentation between Yvette Landry and Jourdan Thibodeaux. It combines storytelling with live music and can be held in English or French.

Another favorite is Vermilionville, the living history museum that tells the story of the Acadians, Creoles and Native Americans. Interpreters can take groups through the preserved village for a lesson in history, demonstrations of art forms such as quilting and, if they’re lucky, a musical performance. For more living history, LARC’s Acadian Village is another great stop.

Another authentically Louisiana treat is a visit to Avery Island, the only place in the world where Tabasco hot sauces are bottled. They can tour a museum to learn about the iconic condiment’s history, see the property where the peppers are farmed and look inside the factory for a peek at its production.

Louisiana’s food scene is legendary, and Lafayette is no exception. Randol’s has Southern comfort food and is a live music venue with a dance floor for learning the two-step. Acadian Superette is a great lunch stop for frozen meats and sandwiches near downtown, and The Cajun Table offers authentic Louisiana fare.

LAFAYETTETRAVEL.COM

Upper Arkansas Delta

The Arkansas Delta comprises 15 counties along the eastern border of the state, which means groups have plenty of tour stops to choose from. This region is packed with plenty of history detailing everything from the Blues to the Civil War.

One of the Arkansas cities in the region, Helena, features a downtown corridor with historic architecture, art and the Delta Cultural Center, which offers tours for groups. The cultural center is the site of the longest-running daily American radio broadcast, King Biscuit Time, which features blues performances. Helena is also home to the iconic King Biscuit Blues Festival, held in early October each year.

“We are among some of the oldest settlements in the area,” said Helen Halbert, executive director of the Helena Advertising and Promotion Commission. “We still have a lot of cool architecture in our downtown corridor. We also try to capitalize on the fact that we have musical roots here.”

The musical roots in the region include musical legend Johnny Cash’s childhood

MUSEUM PROPERTIES AT HANNIBAL’S MARK TWAIN BOYHOOD HOME AND MUSEUM

Courtesy Hannibal CVB

home. About two hours north of Helena, it’s now an Arkansas State University Heritage Site known as the Historic Dyess Colony: Johnny Cash Boyhood Home. The Historic Dyess Colony was a federal agricultural resettlement community for farmers on the heels of the Great Depression. Cash’s family moved into the Dyess Colony, and the colony eventually inspired some of Cash’s songs. Groups can tour Cash’s boyhood home and the rest of the colony. The tour begins with a brief documentary then takes groups from building to building to see exhibits about Cash and the colony’s history.

DELTABYWAYS.COM

Charleston, West Virginia

First founded as Charles Town in the late 18th century, Charleston, West Virginia, contains a wealth of historic attractions mixed with a vibrant, contemporary cultural scene. This charming river city is the state’s capital, complete with a gleaming, golddomed Capitol building in the heart of its downtown.

By Tim Mueller, courtesy Lafayette CVC

Courtesy Helena A&P Commission

From history, architecture and cultural attractions to shopping, dining and exciting events, Columbus has you covered. Plan your Columbus adventure today.

Spring Pilgrimage: April 1-13 | Tales from the Crypt: April 2, 4, 9, 11 | Catfish in the Alley: April 11-12

The West Virginia State Capitol was built in the 1930s, and the complex also includes the governor’s mansion, the Culture Center and the West Virginia State Museum. Groups can arrange guided tours of these attractions to learn about Charleston’s history, from its prominence in the salt industry to its role in the Civil War. In 1862, the Union Army was defeated in Charleston by the Confederates. The city was then occupied by Confederate soldiers for nearly two months before they moved on, depleting the area of many of its natural resources. Several Civil War-era buildings have been preserved and are part of a trail system with markers for sites related to the war.

Because the city sits at the confluence of the Elk and Kanawha rivers and is surrounded by lush forests of the Appalachian Mountains, there are plenty of recreational activities in Charleston. From enjoying active pursuits like kayaking and white water rafting to relaxing on the city’s riverfronts, every group has opportunities to enjoy Charleston’s surrounding nature.

CHARLESTONWV.COM

Springdale is your gateway to the Natural State, where family fun and adventure await every explorer.

Courtesy West Virginia Dept. of Tourism

I-77 EXIT 90

ARKANSAS / PRESENTS

Wander world-class museums. Hike breathtaking trails. Explore charming, historic downtowns. Come see why Arkansas is no ordinary destination for group travel — plan a trip today at Arkansas.com/group-travel.

Arkansas Museum of Fine Arts, Little Rock