The Group Travel Leader September 2018

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table ofCONTENTS VOL 28 | ISSUE 8

BUYER’S GUIDE

6 EDITOR’S MARKS 14 C H A N G I N G H O R I Z O N S

T R AV E L

F O R T H E G RO U P T R AV E L I N D U S T RY

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S S U E SEP TEMBER 2 01 8

A S S O C I AT I O N I N T E R V I E W S

NEWS

THE BUSINESS OF HOTELS

8 FA M I LY M AT T E R S

OPTIMIZING FOR BOOMERS

10 E G Y P T F A M

THE CVB LANDSCAPE

12 C O N F E R E N C E S C E N E

MARKETING YOUR TRIPS

Street Scene

O N THE COVE R

A young man runs alongside a mural in the Wallingford neighborhood of Seattle. Photo

by Stephen Matera.

FEATURES

G R E AT E V E N T S F O R G R O U P S

THESE CITIES ARE BRIMMING WITH COLORFUL PUBLIC ART

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Road Tripping in

NEVADA Discover the natural wonders and artistic spirit of the Silver State.

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LOUISIANA

PLANTATIONS

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COLORADO SPRINGS

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GARDENS & GALLERIES

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MAC T. LACY CHARLES A. PRESLEY BRIAN JEWELL HERBERT SPARROW DONIA SIMMONS ELIZA MYERS

Founder and Publisher Partner Executive Editor Senior Writer Creative Director Online Editor

K E L LY T Y N E R 4

CHRISTINE CLOUGH SAVANNAH OSBOURN KELLY TYNER KYLE ANDERSON DANIEL JEAN-LEWIS ASHLEY RICKS

Copy Editor Staff Writer Director of Sales & Marketing Account Manager Account Manager Marketing & Circulation Manager

888.253.0455

KELLY@GROUPTR AVELLEADER.COM

The GROUP TRAVEL LEADER is published ten times a year by THE GROUP TRAVEL LEADER, Inc., 301 East High St., Lexington, Kentucky 40507, and is distributed free of charge to qualified group leaders who plan travel for groups of all ages and sizes. THE GROUP TRAVEL LEADER serves as the official magazine of GROUP TRAVEL FAMILY, the organization for traveling groups. All other travel suppliers, including tour operators, destinations, attractions, transportation companies, hotels, restaurants and other travelrelated companies may subscribe to THE GROUP TRAVEL LEADER by sending a check for $59 for one year to: THE GROUP TRAVEL LEADER, Circulation Department, 301 East High St., Lexington, KY 40507. Phone (859) 253-0455 or (859) 253-0503. Copyright THE GROUP TRAVEL LEADER, Inc. All rights reserved.

Reproduction of editorial or graphic content in any manner without the written consent of the publisher is prohibited.

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marks

EDITOR’S T HE

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don’t have to take my shoes off anymore.

The evolution of airport security screenings has been long and difficult. For most of my professional career, the changes have all been for the worse: more restrictions, more intrusions, more hassles and less freedom. Now, for the first time in a long time, the tide seems to be turning in the opposite direction.

My first memory of airport checkpoints is from the late 1980s, when my dad took periodic business trips. The whole family would accompany him to the airport to see him off. We all breezed through the metal detectors at the security station. I didn’t have anything in my hands to send through the X-ray machine. If I did have something, I would have been excited about watching it go down the conveyor belt.

In those days, anybody could go through the checkpoint and into the gate area, whether they were passengers or not. So my mother would take my brothers and me to the gate to say goodbye at the last minute, just before Dad boarded his flight.

Once he disappeared down the jetway, we would go upstairs to an observation deck on the top floor of the terminal, where we would watch as Dad’s plane pushed back from the gate, taxied to the runway and then took off into the sky. And at the end of the week, when Dad returned, we would all be waiting at the gate to welcome him home.

Today, tearful goodbyes and joyful reunions at airports seem much less common. That’s due in no

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BY B R I A N J E W E L L

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small part to the post-9/11 airport security regime, which has banned nonpassengers from gate areas and instituted a long list of things that can’t be brought through checkpoints, including simple bottles of water. Modern travelers have become accustomed to a whole routine of indignities they never had to endure before, such as taking off their shoes, coats and belts; submitting to full-body scans and pat-downs; and eliminating liquids from purses and backpacks.

Thankfully, the clouds have begun to part. The TSA Precheck system now allows travelers who have passed a background check to skip the long lines and pass through simple metal detectors again, fully clothed and with their bags intact. I’ve had Precheck for a couple of years now, and it has revolutionized the way I travel. It almost feels like I’m flying in the ’80s again.

For years, complaining about the hassles of air travel has been something of a sport among the American public. But the advent of Precheck and other improvements is making the experience remarkably better.

Security lines are shorter. On-time performance has improved, and airline apps give us minute-to-minute flight status updates on our smartphones.

Airlines are investing in customer service, and onboard Wi-Fi and free streaming entertainment are making the in-flight experience genuinely enjoyable again.

Grouchy travelers will still find plenty of reasons to complain, of course.

But for this travel lover, the future looks bright.

I’m still waiting for the day when my kids can meet me at the top of the jetway after a long trip. But even if that time never comes, it’s worth noting how remarkably fortunate we are to be traveling in the modern world.

Travel may have been easy and glamorous in 1988. But I’m more grateful than ever for the way we all travel in 2018. And I can’t wait to see what the next 30 years bring.

SEPTEMBER 2018

Russ Kennedy

© Robert Viglasky/Netflix, Inc.

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SALEM, Ohio — From sustainable tourism to extreme adventure, travelers often crave authentic outdoor experiences. Many prefer to stay away from the most visited areas — or at least far from the most popular tourist destinations.

When you think “national park,” do summer crowds and extreme traffic come to mind? It’s true that the most visited areas, like Yellowstone, the Blue Ridge Parkway and the Great Smokey Mountains, draw vast numbers of travelers during peak season.

But the National Park Service encompasses so much more than the highly popular parks and monuments. The system includes 417 areas, covering more than 84 million acres in every state, the District of Columbia, American Samoa, Guam, Puerto Rico and the Virgin Islands.

These areas include national parks, monuments, battlefields, military parks, historical parks, historic sites, lakeshores, seashores, recreation areas, scenic rivers and trails, and the White House.

For those seeking a pristine outdoor experience, 50 national park units have designated wilderness areas, totaling more than 44 million acres.

America’s national parks include the following:

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For great national park travel ideas, visit www. nps.gov and choose “Learn and Explore” from the menu.

Are you planning to visit America’s national parks by bus? It’s a great option for visiting less visited areas, and it’s the most fuel-efficient means of travel.

As you plan your trip, keep safety a top priority. Most bus companies are responsible and comply with safety regulations.

To keep your travelers safe, take a few moments to visit the Federal Motor Carrier Safety Administration’s “Look Before You Book” website. There you can research bus company safety online and access free safety resources for travel planners and bus passengers. www.fmcsa.dot.gov/lookbeforeyoubook

SEPTEMBER 2018

MOBILE APP USE SURGING AMONG CONFERENCE AT TENDEES SALEM, Ohio — The Group Travel Family is embracing mobile online information. The company’s travel conferences now all feature mobile apps. Since their conferences introduced apps five years ago, attendee usage has surged, and apps have become the main distribution point of information, updates and even communication among delegates.

While the printed delegate registry is not going away, conferences delegates are finding it more convenient to simply download the conference’s app on their phones and have continuously updated information. The recently held Going On Faith Conference, which brings together religious travel planners, reported a 25 percent increase in its mobile app usage since last year.

The Group Travel Family believes in the future of its apps. The company is developing a series of short animated videos to promote understanding and usage. The organization was awarded the 2107 App of the Year award by Yapp, a major player in conference app development.

“Our mobile apps allow on-the-fly updates that can reach all delegates in seconds,” said Kathleen Presley, who manages development for seven Group Travel Family apps. “We also see delegates posting photos while at conferences and communicating via Twitter, all through our mobile apps.”

One of the best features is the delegates’ ability to post photos of themselves on their registry listings. A picture is worth a thousand words, and many delegates are using these photos to help build relationships.

If you would like to give a Group Travel Family app a try, go to http://my.yapp.us/GOF18, and download to any Android or iOS smartphone or tablet.

GROUPTRAVELLEADER.COM

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JOIN PUBLISHER MAC LACY FOR A TRIP TO EGYPT IN MARCH

H

ave you always wanted to experience the wonders of the Pyramids and cruise down the Nile River? Are you looking for ways to learn more about trip possibilities in Egypt and have a great time doing it? Do you have nine days to journey to Egypt firsthand in March? Would you like to spend a few days with executive staff of The Group Travel Leader magazine while you’re at it?

If so, we have just the opportunity for you.

THE GROUP TRAVEL LEADER PUBLISHER MAC LACY (BOTTOM LEFT) AND AVENTURA Aventura World is inviting our travel WORLD’S IAN SCOTT (BOTTOM RIGHT) WILL JOIN TRAVEL PLANNERS ON A FAMILIARIZATION TRIP IN EGYPT NEXT MARCH. planner readers to enjoy a nine-day site inspection tour of Egypt, March 1-9, 2019.

Qualified travel planners will be guests of Aventura World and will enjoy sites such as the Great Pyramid of Giza, the Valley of the Kings and the temple of Luxor and a four-night Nile River cruise.

“I have always wanted to visit Egypt, so I’m excited about this opportunity,” said publisher Mac Lacy. “I will accompany our Aventura World hosts on this trip and will be sharing my travel experiences with everyone in attendance.

“I’ll highlight the trip in real time on To submit your travel profile and request a spot on this exciting trip, go social media and write an article on this tour for publication in Select to www.grouptravelleader.com/egypt-fam and fill out your profile online.

Traveler magazine,” said Lacy. “Tour participants will have the opportunity To inquire by phone or ask a question, call us toll-free at 888-253-0455, to share their impressions and experiences about Egypt with me and meet and ask for Ashley. some wonderful hosts from the tour company. It’s going to be a lot of fun Registration for this site inspection trip in Egypt closes December 15, for everyone involved.” so don’t delay.

The tour costs $599 and includes round trip international airfare from Join Mac Lacy and Aventura World for a wonderful trip March 1-9, 2019.

New York to Cairo, as well as meals, hotel accommodations and attraction admissions throughout the country. Guests will be responsible for their own travel to New York.

This readership event and site inspection tour is limited to qualified travel planners. Applicants will complete a brief travel profile that will be used by Aventura World to select attendees.

AN AN INDUSTRY INDUSTRY AN INDUSTRY PANEL PANEL PANEL SHOWCASED SHOWCASED SHOWCASED SOME SOME SOME OF OF THE THE OF THE INDUSTRY’S INDUSTRY’S INDUSTRY’S BRIGHTEST BRIGHTEST BRIGHTEST YOUNG YOUNG YOUNG MINDS. MINDS. MINDS.

All All photos photos All photos by

by Matthew Matthew

by Matthew Minucci, Minucci, Minucci, courtesy courtesy courtesy USTOA USTOA USTOA

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SEPTEMBER 2018

AVENTURA WORLD, IN COOPERATION WITH THE GROUP TRAVEL LEADER INC. presents

EGYPT FAM

THE PYRAMIDS - CAIRO - ASWAN - LUXOR - VALLEY OF THE KINGS - NILE CRUISE MARCH 1-9, 2019

$599 AIR & LAND

9 DAYS, 7 NIGHTS INCLUDING HOTELS, MEALS, DAY TRIPS, AND AIRFARE FROM NEW YORK

Mac Lacy, President & Publisher of The Group Travel Leader Inc., and Ian Scott, General Manager of Aventura World, invite you to join them on a once in a lifetime journey to Egypt, a nation of biblical proportions and epic history.

Experience fascinating stories of the ancient world as you tour Cairo’s medieval mosques, the gargantuan pyramids of Giza, grandiose Karnak and the Luxor temples, treasures of Tutankhamen’s tomb, and the Valley of the Kings. In the company of an expert Egyptologist guide, cruise the mighty Nile River aboard a deluxe vessel and spend 3 nights at a luxury hotel in cosmopolitan Cairo.

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Apply to attend at grouptravelleader.com/2019-egypt-fam/

CONFERENCE SCENE

PLANNERS FIND WEALTH OF IDEAS AT GOING ON FAITH CONFERENCE B Y M AC L AC Y

MORE THAN 130 TRAVEL PLANNERS ATTENDED.

“I don’t even announce my upcoming year’s trips to my travelers until I attend this conference,” said Bill Highsmith of Tusculum Hills Baptist Church in Nashville, Tennessee, at the Going On Faith Conference, held August 7-9 in Little Rock, Arkansas. “That’s how much information I get about new places to go and companies to travel with.

“We’re doing major international trips every year and major domestic trips as well,” said the veteran travel planner. “And we do at least two mission trips each year, one in the country and one outside the country. Then we do some smaller weekend trips, as well. I’ll go back from this conference and get it all figured out for our 2019 travel schedule, and we’ll be good to go.”

“Honestly, this conference has been a gold mine for us,” said travel seller Dan BenJoseph of AR Eland Tours LTD Israel during a break.

“There are industry partners of ours in Israel that need to be here for this conference. It’s been very productive.”

More than 130 faith-based travel planners from 28 states came to Little Rock for the event, and an equal number of travel industry sellers attended from 34 states, the Bahamas, Israel, Germany and Poland.

“This is one of our favorite events of the year to run,” said Joe Cappuzzello, president of The Group Travel Family, which manages the Going On Faith Conference. “The atmosphere

is relaxed and congenial, but the business booked here really adds up, as well. Faith-based travel continues to be a very vibrant element of the overall group travel industry.”

An opening evening meal and event at the William J. Clinton Presidential Center sponsored by the Little Rock Convention and Visitors Bureau and its partners kicked off the local activities for attendees. Other meals were sponsored by the Globus Family of Brands, MSC Cruises, the Ark Encounter and Creation Museum, and next year’s host, Experience Grand Rapids in Michigan.

Johnny Campbell, the “Transition Man,” offered the keynote address to delegates, and Little Rock CVB CEO Gretchen Hall invited mayor Mark Stodola to welcome all attendees to his city during the MSC luncheon.

First-time attendees Dick and Mary Perl, who have taken over the reins of the Young at Heart travel program in Covington, Louisiana, summed up the week very well.

“We cannot tell you how much help this has been for us as relatively new travel planners,” they said. “Meeting all these vendors and learning about all these places to take our group has been invaluable. We definitely plan to be with you again next year in Grand Rapids.”

To register for the 2019 Going On Faith Conference, visit www.gofconference.com, or call 800-628-0993.

AN ICE CREAM SOCIAL KICKED THINGS OFF. GOING ON FAITH MAGAZINES WENT FAST.

SIGHTSEEING TOURS SHOWCASED LITTLE ROCK.

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GUITARIST AT GLOBUS BREAKFAST EVENT

SEPTEMBER 2018

CUSTOM CONTENT

MAKE MISSOURI HISTORY MUSEUM YOUR F I R S T S T O P FO R M O R E E X PA N S I V E

TOURS OF ST. LOUIS

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he free, self-guided tour of the Missouri History Museum is one of St. Louis’ best deals, allowing a group to learn about the region’s history and culture, and peruse one of the country’s largest regional museum collections that includes artifacts tied to aviator Charles Lindbergh, explorers Lewis and Clark, and tour. The group will learn the park’s history, including the 1904 World’s the 1904 World’s Fair in St. Louis.

Fair up to the present day. It now serves as home to some of the city’s Groups can enhance their visit with a variety of add-ons, including a self-guided finest cultural institutions. scavenger hunt. Participants move through the galleries to find docents waiting If a tour has a particular focus, Goldman can, with about a month’s notice, to give them assignments such as snapping selfies, answering questions and arrange for a curator to pull artifacts from the collection. As curators carefully other fun activities. handle artifacts with gloved hands, they share stories of a piece’s significance For groups that want to spend more time in the city or have a broader interest and how it made its way to the Museum. “We can pull out one of the elkskin in history, tourism and group sales manager Tami Goldman is happy to create journals from the Lewis and Clark Expedition or Lindbergh’s flight book,” said tours that meld the museum and other St. Louis attractions.

Goldman. This special experience takes place at the Missouri History Museum “I love getting calls and emails from tour operators to help them put together Library and Research Center, located just a few blocks away from the Museum. their itinerary,” she said. “I encourage them to start here and get some ideas.

No matter how a group chooses to visit, all group tours receive the same, Then we can help them branch out,” she said. “There are so many thematic warm Midwestern welcome. It’s another detail that sets the Missouri History ways to include the Museum. I can make almost anything connect.”

Museum apart in its approach to group travelers. Says Goldman, “We meet and One unique experience is a motorcoach tour tied to a special exhibit. greet every group that comes to the Museum on the bus, so we set the tone for Currently, the Museum is featuring an exhibit about The Muny, a historic the visit right away.” outdoor theater in St. Louis. Visitors tour the exhibit and feel as if they are going behind the scenes, exploring everything from set design to choreography.

“Maybe they’re not familiar with The Muny,” said Goldman, “but I F YO U G O they enjoy theater. The exhibit walks them through what putting on a theatrical production is all about.” Using that content as a jumping off For pre-registered groups, museum staff step on to share history, give a point, groups can reboard the motorcoach and visit a few of St. Louis’ quick orientation and distribute discount coupons for the gift shop and theater companies. cafe. Admission is free; nominal per person charges for guided tours, If your group is looking for a more in-depth approach with an opporcurator talks, scavenger hunts and step-on guides. tunity to learn from experts, Goldman has another suggestion. “We have created a few tours utilizing our curators or historians acting as step-on guides who explore the area with a variety of themes.” Explore TAMI GOLDMAN St. Louis’ ties to coffee by visiting local coffee roasters, from new 314-746-4599 upstarts to one of the city’s oldest. “It’s a three-hour tour. Groups 314-454-3137 (group sales) taste their way through and learn St. Louis’ significance in the coffee tgold@mohistory.org industry,” said Goldman.

MOHISTORY.ORG/MUSEUM If you only have an hour, then Goldman suggests the Forest Park GROUPTRAVELLEADER.COM

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Changing

BY B O B H O E L S C H E R

B

ack in May, I wrote about the many cruise lines that continue to sell water in disposable plastic bottles rather than encouraging and providing the equipment needed for guests to use refillable containers. I am happy to say that during the past month, three different cruise lines have announced efforts to eliminate disposable plastics across their fleets. It’s at least a good start, and it is hoped that the bulk of the cruise industry will soon follow suit.

First, on July 20, Virgin Group founder Richard Branson and Virgin Voyages president and CEO Tom McAlpin announced that the company will eliminate single-use plastics as part of its aim to create one of the cleanest fleets at sea. This initiative includes banning plastic items on board, including straws, bottled water, other beverage bottles, condiment packets, shopping bags, food packaging, stirrers and take-away coffee and tea cups. Instead, the company will emphasize the use of recyclable and reusable materials across its ships, and guests will have access to complimentary filtered still and sparkling water at all bars, restaurants and specially designed filtered-water stations.

“We must make a commitment to building ships and experiences that do everything possible to look after the well-being of our precious oceans,” McAlpin said. “we will continue to push ourselves to look for innovative ways to do things that will make a difference.”

Incidentally, in homage to sister company Virgin Atlantic, Branson also revealed the name of Virgin Voyages’ first ship: Scarlet Lady. This name, which appeared on one of the earliest planes to fly for Virgin Atlantic, will be paired with the brand’s iconic mermaid image on the hull of Scarlet Lady when she sets sail in 2020.

Next, on July 30, Norwegian Cruise Line Holdings, which operates the Norwegian Cruise Line, Oceania Cruises and Regent Seven Seas Cruises brands, announced its next step in reducing its environmental impact by eliminating single-use plastic straws across its fleet of 26 ships and two island destinations: Great Stirrup Cay and Harvest Caye. The company anticipates eliminating over 50 million plastic straws each

G O O D N E WS O N D I S P O S A B L E P L A S T I C S 14

HORIZONS

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year across its fleet with these changes. The company will be transitioning away from single-use plastics across its fleet and island destinations, thereby building upon its environmental efforts already underway to increase sustainable sourcing, minimize waste to landfills, invest in emerging technologies and reduce carbon dioxide emissions.

Then, on August 5, I heard from our friends at the Uniworld Boutique River Cruise Collection regarding that company’s continuing efforts toward becoming an environmentally conscious line. Uniworld is furthering its dedication to sustainability by committing to banishing all avoidable single-use plastics in its offices and onboard its ships by 2022.

As part of a joint initiative with parent organization The Travel Corporation and its not-for-profit foundation TreadRight, its efforts have reportedly already reduced plastic waste by 60,349 pounds; decreased chemical waste by 80 percent on Uniworld’s vessels over the past two years; eliminated all plastic straws, water bottles and related items from all ships and offices; and worked with outside contractors to avoid plastic wrapping on all supplies delivered to its fleet.

It’s heartening to hear that the cruise industry is beginning to implement practices like these. You can help speed these efforts by simply pointing out your concern with the continued use of disposable plastics next time you vacation at sea.

VIRGIN CRUISES’ FIRST SHIP, SCARLET LADY, IS DUE TO BEGIN SAILING IN 2020.

Courtesy Virgin Cruises

SEPTEMBER 2018

EXPERT

insigh t

SCOTT MURPHY

H A MP T ON INN & S UI T E S OCE A N F RON T, M Y R T L E BE A CH SCOTT MURPHY, SECOND FROM LEFT, HAS SPENT HIS ENTIRE CAREER IN THE HOTEL INDUSTRY.

BY B R I A N J E W E L L

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arly in his career, Scott Murphy discovered that small touches can make a big difference.

“I started as a bellman at an old Holiday Inn in Spartanburg when I was in college,” said Murphy, who is now the director of sales and marketing at Hampton Inn and Suites Myrtle Beach Oceanfront in South Carolina. “That was in 1989, I think, back when bellmen wore uniforms.

“I realized that everyone else working at the hotel was wearing a suit. I went to my GM and asked if I could wear a suit. He wanted me to wear the bellman uniform. But I asked him to give me two weeks of wearing a suit because I thought it could help my tips. He gave me two weeks, and some guest service cards started coming in thanking me for my helpfulness, and my tips started going up. So he overruled the bellman uniforms.”

That manager recognized a creativity and knack for service in Murphy, so he soon promoted him to the front desk. Within several years, he had worked in almost every area of the hotel’s operations and found a career path that would lead him into sales positions with several major hospitality companies.

In more than 30 years, he has worked for Marriott, Hilton, Choice Hotels and numerous independent properties throughout the Southeast.

“My mother raised me with the ‘Do unto others’ theory, so I already had that service mind-set,” he said. “When I was in operations, I enjoyed helping people, especially if they had issues. I could turn them around and fix the issues. Then, when I got into sales, it became about promising the moon and the stars, then delivering that.”

Everywhere he has gone, Murphy has surpassed sales goals and found new ways to serve customers, drawing on his breadth of industry experience.

“I’ve been in almost every facet of the hotel industry,” he said. “You learn things from your past that you can use in your present and your future. That can be a personality you have worked with or a situation you have worked through. And I found that you might work with somebody 20 years from now that you meet at a trade show today. It’s a small world, even though the industry is big.”

Trade shows are a big part of Murphy’s sales strategy. He attends about 15 each year to market his hotel to groups coming to Myrtle Beach during GROUPTRAVELLEADER.COM

SALES TIP FROM SCOTT “ Work c losely w it h pa r t ner s i n you r ma rk et or i n ot her c it ie s. For us it ’s Ch a rlot te , Wi l m i n g ton , C h a rle ston a nd Sava nna h — people come t h rough us to get t here . S o I t r y to k now what t he opt ions a re i n t hose ot her de st inat ions a nd t h i n k outside t he box to help t hem pl a n.” the fall and especially during the holiday season, times when family vacation business dries up.

“Follow-up is crucial,” he said of the trade shows. “A lot of people don’t do it. I’m still amazed that when I call someone, they’re impressed that I have reached out to them within a few days of meeting them. But relationships are the biggest key to the whole thing.”

When he’s not working at the hotel or attending a travel industry conference, Murphy enjoys spending time with his wife, two adult daughters and 16-month-old son.

“Parenting is so much different now than it was 20 years ago,” he said.

“Things don’t seem as intense as they used to. And for some reason, I have more time to get down on the floor and play for two hours at night than I did 20 years ago. From 5 o’clock until bath time, that’s where we are.”

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NEW ORLEANS PLANTATION C O U N T R Y

THE INIMITABLE OAK ALLEY

HOUMAS HOUSE PLANTATION

Courtesy Oak Alley Plantation

The tour guides were great at all the plantations.

Very knowledgeable and entertaining!”

— GIGI INIGO STYLE YOUR TRIP LLC Courtesy NOPC

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SEPTEMBER 2018

ON SITE IN NEW ORLEANS PLANTATION COUNTRY TR AV E L PL AN N E RS E XPLO R E D H ISTO RY AN D BAYO US O N TH IS LO U IS IANA FAM

CREOLE SEAFOOD AT FRENIER LANDING Courtesy NOPC A HISTORIC STRUCTURE AT LAURA: A CREOLE PLANTATION

EVERY PLANTATION HAS ITS OWN STORY TO TELL.

In New Orleans Plantation Country — three parishes in Louisiana situated on the Mississippi River between New Orleans and Baton Rouge — 10 historic riverfront plantations are open for visitors to see the diversity, beauty and struggle of the antebellum period. In July, 16 tour operators, travel agents and other readers of The Group Travel Leader discovered these stories firsthand during a four-day familiarization tour hosted by the River Parishes Tourism Commission.

During the trip, participants toured seven of the key plantations in the area, discovering the unique stories and experiences of each. Along the way, they also got a taste of the region’s signature Creole and Cajun cuisine, visited a start-up rum distillery and took thrilling rides through the bayous for up-close experiences with alligators and other swamp wildlife.

Follow along on this itinerary to plan your own experiences in New Orleans Plantation Country.

Courtesy NOPC OUR LADY OF GRACE SANCTUARY

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SLAVE CABINS AT EVERGREEN PLANTATION

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The two swamp tours were so totally different, and both had their plusses. For me, it helped decide which one my travelers would prefer.”

— DONNA ADAMS ROYAL TOURS & TRAVEL

Day AN AIRBOAT EXPLORATION WITH SWAMP ADVENTURES

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By Brian Jewell AN ALLIGATOR SIGHTING WITH CAJUN PRIDE SWAMP TOURS

Courtesy NOPC

THE PLANTATION HOUSE AT DESTREHAN

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• ARRIVAL IN NEW ORLEANS PLANTATION COUNTRY • LUNCH AT THE SEAFOOD POT • DESTREHAN PLANTATION • SWAMP TOUR WITH SWAMP ADVENTURES • DINNER AT ORMOND PLANTATION

Guests traveled from around the country to LaPlace, a town about 25 miles west of New Orleans in St. John the Baptist Parish, to begin their tour of New Orleans Plantation Country. There they met at Hampton Inn LaPlace, the hotel that served as home base throughout the tour.

The first stop of the trip was at The Seafood Pot, a small local restaurant in the nearby town of Destrehan, where travelers were treated to a delicious seafood lunch and introduced to the frozen daiquiris that are famous throughout the area. Next, the group proceeded down the road to Destrehan Plantation, the first of seven plantations they explored during the tour. After that, they got a thrilling airboat tour through the bayou with Swamp Adventures before continuing on to Ormond Plantation for a welcome dinner.

DESTREHAN PLANTATION The group began its exploration of area plantations at Destrehan Plantation, a 3,000-acre French Creole plantation established in the 1700s. There, they toured the plantation home, the first part of which was built in the 1790s, and learned about the lives of enslaved people who worked there by visiting several of the existing slave cabins.

They also toured one outbuilding that has a museum dedicated to a slave revolt that took place in the area in 1811 and saw a folk life demonstration involving the use of indigo to dye fabric.

SWAMP ADVENTURES A trip to the wetlands around the Mississippi River in Louisiana wouldn’t be complete without an expedition into the bayou, which locals define as a slow-moving waterway that drains a swamp or marsh into a river. FAM participants got a thrilling exploration of an area bayou with Swamp Adventures, a company that ferries passengers into the wetlands on airboats. The group boarded two of these boats,

Courtesy NOPC SEPTEMBER 2018

COLORFUL SHUTTERS AT DESTREHAN PLANTATION

each powered by massive, high-powered fans, to zoom through the swamp and visit some of the local wildlife. Guides attracted alligators to the sides of the boats by offering them food, and one guide even brought an adult alligator on board. Along the way, guests learned about the ecosystem of the swamp and the history of the area.

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RIVER ROAD DISTILLERY OAK ALLEY PLANTATION LAURA PLANTATION HOUMAS HOUSE PLANTATION DINNER AT NOBILE’S RESTAURANT AND BAR

The second day of the FAM took participants west along the River Road to explore three of the landmark plantation homes along the banks of the Mississippi. The morning began with a visit to River Road Distillery, a start-up craft distillery that creates rum from locally grown sugarcane. From there, guests visited Oak Alley Plantation, home to one of the most iconic stands of live oaks in the South, and Laura Plantation, a colorful plantation home that tells a compelling story with a distinctly French point of view. Next, they followed the river toward Baton Rouge to visit Houmas House Plantation, a property that is still privately owned and occupied by a local history lover who has preserved it and added beautiful gardens. The day ended in Nobile’s Restaurant and Bar, another local favorite seafood establishment in the town of Lutcher.

RIVER ROAD DISTILLERY The farmland around the Mississippi River in New Orleans Plantation Country is filled with sugarcane, a crop that was valuable in the area’s French period and remains a staple today. At River Road Distillery, which is based at a sugarcane farm, guests learned how a local family is making rum with molasses milled from sugarcane grown throughout the area. The group toured the distillery to learn about the signature product Kicking Mule Rum, then got to sample a Blueberry Mule, a cocktail made with lemon juice, agave nectar, basil, blueberries and the distillery’s rum.

Courtesy NOPC A GUIDE AT DESTREHAN PLANTATION

By Brian Jewell

TOURING RIVER ROAD DISTILLERY

By Brian Jewell RIVER ROAD DISTILLERY’S KICKING MULE RUM

OAK ALLEY PLANTATION Twenty-eight majestic, sprawling live oak trees stretching from the banks of the Mississippi River to the front door of the Big House make Oak Alley Plantation one of the most photographed sites in Louisiana and one of the most iconic plantation homes in the American South.

FAM guests enjoyed a tour of the 1840s plantation home — one of the few historic homes in the country that guests can tour with a mint julep in hand. In every room of the house, interpreters told the stories of both the plantation owners and the enslaved people. The tour also included additional programming and a delicious lunch.

By Brian Jewell

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LAURA: A CREOLE PLANTATION

LAURA: A CREOLE PLANTATION Built in 1805 by a French Creole family, Laura: A Creole Plantation is a more colorful property than the classical white-columned homes often associated with Southern plantations. During the tour, a bilingual guide highlighted the French heritage evident in the home’s architecture and the customs of its inhabitants. He also told the story of the four generations of the family who lived there, explaining how they slowly abandoned the practice of slavery. Guests also learned about the lives of the 400 enslaved people who worked on the plantation throughout its history.

Each plantation had something spectacular to offer!”

— JEN HENRICKSEN MISSION: ADVENTURING

HOUMAS HOUSE PLANTATION Fourteen different individuals have owned Houmas House Plantation since it was established in 1774. New Orleans industrialist Kevin Kelly purchased and renovated the home in 2003 and has since added acres of lush gardens decorated with beautiful statuary and other artistic touches. Kelly still lives at the plantation part time, and during tours, guests see his private living quarters, along with other historic areas of the home, which was built in three stages over time. Highlights include numerous notable antiques, such as a clock owned by Marie Antoinette and a table owned by Jackie Kennedy.

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PEPPERS GROWING IN THE GARDEN AT LAURA: A CREOLE PLANTATION Courtesy NOPC TOURING EVERGREEN PLANTATION

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SAN FRANCISCO PLANTATION WAYNE JACOBS SMOKEHOUSE EVERGREEN PLANTATION WHITNEY PLANTATION SWAMP TOUR WITH CAJUN PRIDE DINNER AT FRENIER LANDING RESTAURANT AND OYSTER BAR

The third day of the FAM took the group to explore three more plantations on the River Road, beginning at San Francisco Plantation in Garyville. After that, they stopped in LaPlace for lunch and a sausage-making demonstration at Wayne Jacobs Smokehouse, which has been making boudin, andouille and other distinctive sausage products for generations. From there, they visited the plantation home and mysterious hidden slave quarters of Evergreen Plantation in Edgard and then toured Whitney Plantation in nearby Wallace.

They capped off the day with a fascinating swamp tour, followed by a farewell dinner overlooking the waterfront at the beautiful Frenier Landing Restaurant and Oyster Bar. SAN FRANCISCO PLANTATION Completed in 1856, San Francisco Plantation now sits on land owned by Marathon Oil, which runs a large refinery on the site. The oil company restored the home and operates it as a historic site for visitors. Tours highlight ceiling murals hand painted by artists for the German family that first owned the home. The exterior of the home is now painted in traditional German colors, adding a touch of Old World aesthetic to New Orleans Plantation Country.

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By Brian Jewell SEPTEMBER 2018

WAYNE JACOBS SMOKEHOUSE

WAYNE JACOBS SMOKEHOUSE At Wayne Jacobs Smokehouse, a small grocery store and lunch kitchen in LaPlace, butchers preserve the heritage and art of traditional Creole sausage products. The group had a delicious lunch there, sampling products such as andouille chips, boudin balls, smoked turkey and smoked chicken salad, and learned about the company’s heritage from the employees whose families have worked there for generations. The employees also took visitors into the back to watch as butchers created andouille, the signature sausage of Louisiana, and see the smoke pit where meats are hung to cure.

EVERGREEN PLANTATION A French family lived at Evergreen Plantation for 104 years, from its establishment in 1790 until well after the Civil War. During the tour of the home, guides told visitors about the unique co-dependency of the plantation owners and the enslaved people who worked there, many of whom stayed on as sharecroppers long after the original owners abandoned the property. The tour ended with a walk down an alley of historic old trees, which hide slave cabins and evidence of the vibrant community that flourished on the site despite difficult circumstances.

By Brian Jewell A FOUNTAIN AT SAN FRANCISCO PLANTATION

I gained a deeper understanding of the differences in the slave trade and treatment of the enslaved under Creole and American slave rules.” — JENN JOHNSON COUNTRY HERITAGE TOURS

Courtesy NOPC

HOUMAS HOUSE Plantation and Gardens Houmas House Plantation and Gardens allows visitors to experience the life of a wealthy Sugar Baron in the 1800s. Tour the historic mansion and explore 38 acres of lush gardens or relax with a refreshing mint julep and enjoy the breeze off the nearby Mississippi River. Stay in the luxurious inn and dine in Southern style at one of the property’s world-class restaurants. Plan your visit to the “Crown Jewel of Louisiana’s River Road” today!

Transportation provided by Old South Tours.

Daily pick up from your hotel at 10:30 am.

Reserve your seat by calling 504-488-1177.

Houmas House Plantation and Gardens 40136 Hwy 942 • Darrow, LA 70725 225-473-9380 • www.HoumasHouse.com

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A MEMORIAL AT WHITNEY PLANTATION Photos by Brian Jewell

CAJUN PRIDE SWAMP TOURS For another up-close exploration of the area bayous, the group boarded a pontoon boat for an hourlong expedition with Cajun Pride Swamp Tours. During this cruise, they saw plenty of local wildlife, including a family of raccoons, snapping turtles and dozens of alligators. They also saw the waterside burial ground of 17 people who died in an area flood in 1915 and heard the story of Julia Brown, a local voodoo priestess who, according to legend, was responsible for the flooding. The highlight of the cruise, though, was the opportunity to hold and take pictures with a baby alligator.

HISTORIC RIVERLANDS SOUL MUSIC JOURNEY

I loved getting to attend a Southern worship experience on Sunday morning.”

— TRICIA TURNER EXPEDITIONS BY TRICIA TOUR PARTICIPANTS POSE IN FRONT OF OUR LADY OF GRACE SANCTUARY

WHITNEY PLANTATION At many plantation homes in the South, enslaved people are an important part of the story interpreters tell. But at Whitney Plantation, the enslaved make up the entire story. Purchased by a New Orleans attorney and real-estate investor in 1999, Whitney was opened four years ago as a memorial to enslaved people. Structures original to the plantation and other period buildings are used to highlight the historic experience of slavery, and numerous memorials and sculptures on the grounds pay homage to more than 107,000 enslaved men, women and children who worked on plantations throughout Louisiana.

• HISTORIC RIVERLANDS SOUL MUSIC JOURNEY • RETURN HOME

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The FAM concluded appropriately on a Sunday morning with a visit to Our Lady of Grace Sanctuary, which was built in 1936 as the first all-black Catholic church in Louisiana’s River Parishes. The historic church was donated to Riverlands Christian Center, a local Protestant congregation, in the 1990s. The tour group joined the congregation for a short worship service, followed by the Historic Riverlands Soul Music Journey experience, which traces the roots of African-American music in the New Orleans area and beyond to showcase the influence that black musicians have had on America and the world.

From there, participants returned to LaPlace to end their visits.

Some continued their explorations in Louisiana and others began their return journeys home with fond memories of four days exploring New Orleans Plantation Country.

NEW ORLEANS PLANTATION COUNTRY WILLMA HARVEY DIRECTOR OF SALES AND BUSINESS DEVELOPMENT 985-359-2783 WILLMA@VISITNOPC.COM WWW.NEWORLEANSPLANTATIONCOUNTRY.COM

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raffiti isn’t just for vandals anymore.

Long considered a blight of the inner city, graffiti and other street art has been getting its due in the cultural community lately, with many cities around the country forming creative spaces and projects where nontraditional artists can express themselves in wonderfully large and creative ways. This explosion in street art, accompanied by a renewed interest in sculpture and murals, gives travelers new ways to experience some of their favorite cities.

If you have art lovers in your group, consider treating them to a tour of the public art offerings in one of these destinations.

By Steve Weinik, courtesy Mural Arts Philadelphia

D I S C O V E R T H E D Y N A M I C P U B L I C A RT S C E N E S I N T H E S E C I T I E S PHILADELPHIA

Much of the modern appreciation for street art can be traced back to the City of Brotherly Love, where Mural Arts Philadelphia has been leading the way in urban arts development for more than 30 years.

Mural Arts Philadelphia is the nation’s largest public art program and creates between 60 and 100 public art works annually. More than 15,000 people participate in the organization’s tours each year. Groups can take walking tours to see murals on the sides of Philadelphia buildings or arrange for a step-on guide to join them on the motorcoach for a wider-ranging experience. Travelers can also arrange to participate with local artists in painting murals. www.muralarts.org BELOW: A PHILADELPHIA “LOVE LETTER” MURAL

DENVER

Public art has been popping up throughout Denver over the past several decades. The city now has more than 300 pieces of public art on display, including works by local artists and internationally renowned creators. Tourism officials have put together a public art walking tour downtown, which can also make a driving tour for groups. Highlights include a 40-foot-tall blue bear, formally named “I See What You Mean,” peeking into a window of the Colorado Convention Center. Visitors can also see two 60-foottall fiberglass dancers on the lawn of the Denver Performing Arts Complex, as well as “Love This City,” a series of neighborhood murals that express locals’ fondness for their hometown. www.denver.org

CHICAGO

TOURING PHILADELPHIA’S MURALS BY TROLLEY

By Steve Weinik, courtesy Mural Arts Philadelphia OPPOSITE PAGE TOP: DENVER’S STREET ART SCENE INCLUDES A SERIES OF MURALS TITLED “LOVE THIS CITY.” OPPOSITE PAGE BOTTOM: PHILADELPHIA’S MURAL MILE FEATURES BEAUTIFUL, LARGE-SCALE ARTWORK.

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Courtesy Visit Denver “I SEE WHAT YOU MEAN,” DENVER’S ICONIC PUBLIC SCULPTURE

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Courtesy Lafayette Travel

By Adam Wallacavage, courtesy Mural Arts Philadelphia

The Windy City boasts some of the country’s best art museums, but visitors don’t have to pay for museum admission to see many of Chicago’s most iconic pieces of artwork. Perhaps the most famous is Millennium Park’s “Cloud Gate,” also known affectionately as “The Bean,” a massive, abstract sculpture with a shiny surface that reflects and distorts the city skyline like a funhouse mirror. Millennium Park is also the site of “Crown Fountain,” which comprises two 50-foot-high glass-block towers that project images of more than 1,000 Chicago residents’ faces. Also of note is an unnamed sculpture by Pablo Picasso in Daley Plaza, as well as “Chicago,” a 39-foot mixed-media sculpture that features blue mosaic tiles. www.choosechicago.com

MIAMI

In 2009, inspiration struck Miami resident Tony Goldman: The massive, windowless walls of the factories and warehouses in the city’s Wynwood neighborhood would make the perfect canvases for large murals. So he started the Wynwood Walls project, inviting graffiti and street artists to come create colorful works in the neighborhood. The movement took off: More than 50 artists from 16 countries have contributed to the Wynwood Walls project, which now covers more than 80,000 square feet of walls. Groups can tour the neighborhood to see the murals as well as the accompanying Wynwood Doors project, which turned a former dump lot into a neighborhood park dotted with “doors” covered in inventive graffiti. www.thewynwoodwalls.com

VIBRANT GRAFFITI IN PORTLAND, OREGON

By Tiffany Conklin, courtesy Portland Street Art Alliance

PORTLAND, OREGON

In a city as eclectic as Portland, Oregon, it’s no surprise that street art is a thriving movement. The Portland Street Art Alliance, founded in 2012, is a network of artists and academics that oversee more than 40 public art projects in neighborhoods around the city. For groups, the alliance offers tours that highlight some of the best local murals and educate visitors about the city’s art history and the cultural heritage on display in the artwork. A three-and-ahalf-hour Experience Tour also includes a painting tutorial by local artists, who demonstrate the basics of graffiti and aerosol art. Participants also get a souvenir bag of handmade stickers created by local artists. www.pdxstreetart.org

“CARUSO’S DREAM” AT SAN FRANCISCO’S CENTRAL MARKET

Courtesy SF Travel

“FACES OF HOMELESSNESS” IN CINCINNATI

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CINCINNATI’S “RAZZIE CAMP”

“ETHEREAL BODIES” IN SAN FRANCISCO Courtesy SF Travel

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CINCINNATI

Inspired by the success of Philadelphia’s mural art program, Cincinnati mayor John Cranley launched a similar program in 2014 with the goal of creating a mural in each of Cincinnati’s 52 neighborhoods.

Local artists have made significant progress since then, completing 132 public murals in 44 neighborhoods and seven neighboring cities. ArtWorks, the organization administering the project, offers tours that highlight some favorite local murals. Groups on the hunt for public art in Cincinnati will also enjoy seeing the “Sing the Queen City” sign that greets travelers as they enter the city over the Roebling Bridge, as well as the imaginative “Spinnradl” sculptures in the Pendleton neighborhood. www.artworkscincinnati.org

SEATTLE

Since 1973, Seattle has intentionally grown its collection of urban art, dedicating 1 percent of the city’s capital improvement funds to commission public art in a variety of settings. Visitors can now find more than 380 permanent pieces of public art; another 2,800 pieces move from place to place around the city. The city’s entire collection is valued at more than $39 million. Among highlights is “Black Sun,” an imposing doughnut-shaped sculpture in Volunteer Park said to have inspired some of the grunge music of the 1990s. Another local favorite is “People Waiting for the Interurban,” five aluminum figures of people waiting to catch an electric streetcar. www.visitseattle.org

SAN FRANCISCO

The City by the Bay is brimming with public artwork — its Mission District alone has more than 400 murals — and groups visiting San Francisco can see myriad pieces scattered throughout the city. Some, such as “Skygate,” a towering, twisted sculpture of stainless steel that honors a local poet, were funded by large corporations based there. Another massive sculpture, “Sea Change,” weighs 10 tons and sits at the port where many immigrants from Asia first entered the United States. Among the most recent and most popular installations is “The Bay Lights,” a series of 25,000 individual LED lights strung along the 1.8-mile expanse of the Bay Bridge. www.sftravel.com

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ROAD WORK

BADWATER BASIN AT DEATH VALLEY NATIONAL PARK IS THE LOWEST AND HOTTEST POINT IN NORTH AMERICA. All photos courtesy Travel Nevada

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A 40-FOOT SCULPTURE IN LAS VEGAS’ FREEMONT EAST NEIGHBORHOOD

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ot all neon in Nevada is found on the Vegas strip.

Gaming destinations get the lion’s share of attention in Nevada, a state that has built its tourism reputation on glitz and gambling. But beyond the casinos lies a wealth of colorful natural, artistic and historic attractions.

For groups spending time in Las Vegas or Reno, fascinating culture and breathtaking vistas are remarkably easy to find. The state’s tourism experts have put together a series of itineraries highlighting interesting stops, many of which are within a short drive of these two cities.

“We’re hearing more and more that people want to get out and explore,” said Teri Laursen, director of sales and industry partnerships for Travel Nevada. “So we created a road trip guide that features six different itineraries, with suggested stops along the way.”

On your next trip to Nevada, treat your travelers to some of these stunning red-rock canyons, larger-than-life public art and desolate ghost-town experiences that will leave them with a new picture of the Silver State.

NEON TO NATURE Most trips to Nevada include a stay in Las Vegas, a city renowned for its casinos and accompanying culinary and entertainment scenes. But Las Vegas also serves as a great jumping-off point for explorations that showcase the beauty and diversity of the area’s natural attractions.

“The Nevada landscape is so diverse,” said Laursen. “Within a 90-minute drive of Las Vegas, you can see seven state parks, and people don’t even know they’re there.

“In the continental U.S., we’re the most mountainous state. People don’t necessarily think of Nevada for mountains. But if you’re an outdoor enthusiast, Nevada should be in the

forefront of your mind.”

Travel Nevada’s Neon to Nature itinerary includes several sites that will give visitors a look at incredible landscapes. Just 55 miles northeast of the city, visitors will find Valley of Fire State Park, a site known for its vibrant rock formations.

The rock in the area is heavy in iron content, which gives it a deep-red hue that looks almost as if the stones are ablaze. Groups can take in the scenery during driving tours to Rainbow Vista or take a hike on the trail at Mouse’s Tank to see petroglyphs carved thousands of years ago.

Many visitors who stay in Las Vegas make time to visit Hoover Dam, about 35 miles away.

On the way there and when the weather isn’t too hot, groups will want to stop at Gold Strike Hot Springs, where visitors can soak in thermal springs.

There are also guided boat and kayak tours available there that take visitors from the springs to the mouth of the dam on the Colorado River.

About a 20-minute drive west from Las Vegas is Red Rock Canyon National Conservation Area, a beautiful, protected landscape that gets more than 2 million visitors a year. Visitors can take guided hikes to see petroglyphs and natural rock formations at Red Rocks. For a more relaxed way to visit, the Red Rock Canyon Backcountry Byway is a 13-mile loop that stretches through the canyon and gives travelers looks at some of the best scenery in the area.

DEATH DRIV E About 160 miles west of Las Vegas, straddling the border of Nevada and California, lies one of the country’s most ominously named places: Death Valley. Groups can explore the national park there, along with several other natural, historical and artistic attractions on the state’s themed itinerary The Death Drive, which begins in Las Vegas.

The first stop for most groups will be Spring

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Mountain Ranch State Park, which sits within the Red Rock Canyon National Conservation Area. Natural springs at the ranch maintain green lawns within the stark landscape of the Mojave Desert. The ranch was once owned by Howard Hughes, and his ranch house there now serves as the park’s visitor center.

Groups visiting the ranch can choose from numerous activities. Short walking trails highlight red-rock formations, yucca plants, desert tortoises and wild burros.

In the evenings, rangers offer guided moonlight hikes that showcase the beauty of the area under night skies.

Groups can also arrange to participate in the park’s Paint With a Ranger program, during which they’ll learn to use watercolors to capture the beauty of the Nevada landscape.

The itinerary also features a stop at Death Valley National Park, which, at 282 feet below sea level, is the lowest, hottest and driest place in North America. Groups can begin their exploration at the visitors center, where museum exhibits and a 20-minute film detail the geology and natural history of the area. From there, many groups drive through the park on Badwater Road, with stops at scenic spots such as the Devil’s Golf Course and Badwater Basin.

Groups traveling in the area should also make time to visit Rhyolite Ghost Town, which was quickly built and quickly abandoned in the early 1900s.

“We have over 50 ghost towns sprinkled throughout the state,” said Laursen. “The state was built on the mining industry, and if the mines dried out, people would move.

These towns make great photo ops.”

Adjacent to Rhyolite is the Goldwell Open Air Museum, where a Belgian artist created a larger-thanlife outdoor sculpture of “The Last Supper” in the arid landscape. Since then, many more artists have added their own sculptures to create a desert art park.

RED ROCK CANYON

EXPLORING RHYOLITE GHOST TOWN

By Christine Krieg, San Francisco CVB SEVEN MAGIC MOUNTAIN

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A CRUMBLING FACADE AT RYHOLITE GHOST TOWN

FREE-RANGE ART HIGHWAY In addition to desert landscapes and Wild West history, Nevada offers travelers lots of opportunities to experience art of all kinds.

“There’s a spirit of creating art because you’re inspired to do so, and it has filtered throughout the state,” said Bethany Drysdale, Travel Nevada’s chief communications officer. “Because Nevada is public land and not densely populated, there’s lots of room to create that art, seemingly in the middle of nowhere. You create art because the landscape inspires you to do that.”

Groups can get a taste of this creative spirit on the state’s Free-Range Art Highway itinerary, which follows U.S. Highway 95 from Las Vegas to Reno.

The experience begins in downtown Las Vegas in the Fremont East neighborhood, which is scattered with

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A SCULPTURE CREATED FOR THE BURNING MAN FESTIVAL A LARGER-THAN-LIFE BURNING MAN PROJECT CAR FOREST OF THE LOST CHURCH

murals and sculptures. Among the most famous is a 40-foot-tall praying mantis sculpture created for the Burning Man festival by an aerospace engineer.

Just south of Las Vegas, another oversized installation, Seven Magic Mountains, is a favorite among area art lovers.

“The Seven Magic Mountains are 35-foot-tall towers of very brightly colored rock in the middle of the desert,” Laursen said. “You can see them off the highway, and they have become a tourist attraction. You can pull the motorcoach up and take pictures in front of them.”

Highway 95 takes travelers from Las Vegas to Beatty and then on to Goldfield, a former mining community that is now a ghost town. It’s also home to Car Forest of the Lost Church, a sprawling installation of junked cars, trucks, vans and buses that were buried-nose first in the desert sand.

“Other destinations have beautiful, lush pines,” Laursen said. “We have a forest made out of cars, upside down, sticking out of the ground. It’s earth art.”

Groups traveling this route can make a stop in the town of Tonopah to visit the Tonopah Historic Mining Park on the site of one of the first silver mines in the area; these were the mines that started the rush of miners coming to the region. Nearby, the Central Nevada Museum gives visitors another glimpse of the mining boomtowns of Nevada’s past.

The art highway tour ends in Reno, a city that has developed a reputation for public art. The RiverWalk in Reno’s Truckee River Arts District is home to numerous pieces of inventive and interactive public art and gives visitors a taste of the cultural and economic renaissance that has been unfolding throughout the city.

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solated in the northeast corner of Nevada, the Black Rock Desert has become famous as the site of Burning Man, an avant-garde art festival that takes place there every August, drawing as many as 70,000 visitors who come to camp, collaborate and celebrate. The festival has left a legacy of large-scale, imaginative public art throughout Nevada, and groups can experience both art and wilderness on the state’s Burner Byway itinerary from Reno to Black Rock Desert.

• Reno is the closest city to Burning Man and has been heavily influenced by the event. Visitors can see Burning Man artwork on the city’s RiverWalk; purchase Burning Man artwork in local galleries and boutiques; or get inspired at the Reno Generator, a collaborative arts space.

• Planet X Pottery is housed in the remnants of an old homestead in the Nevada wilderness.

This working pottery studio has four galleries as well as an outdoor bar and picnic area.

• The Playa at Black Rock Desert is the site of the enormous Burning Man festival, but groups that visit during the rest of the year can see the wagon ruts, historic inscriptions and desolate landscape that has inspired pioneers and artists alike for generations.

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THE ENT CENTER FOR THE ARTS IS THE NEWEST JEWEL IN COLORADO SPRINGS’ FINE ARTS CROWN.

COLOR ADO SPRINGS IS BRIMMING WITH COLOR AND CULTURE

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he sight of a 4,200-pound octopus mermaid poised to soar into the air can startle some visitors to Colorado Springs, Colorado. A second glance at this unusual creature will reassure onlookers, since the recycled metal sculpture called “Iscariot” stands in the city’s downtown as part of its Art on the Streets initiative.

The program turns the city’s downtown into an outdoor museum. It’s one of several ways Colorado Springs offers high-quality art to the masses.

Colorado Springs also boasts formal art galleries at the Colorado Springs Fine Arts Center, theater at the Ent Center for the Arts and high-end local art for sale at the Garden of the Gods Trading Post.

Explore this Rocky Mountain art haven for a culturally immersive and entertaining experience.

ART ON THE STREETS

All photos courtesy VisitCOS.com

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COLORADO SPRINGS FINE ARTS CENTER

ENT CENTER FOR THE ARTS

ENT CENTER FOR THE ARTS

ART ON THE STREETS In 1998, city officials created the Art on the Streets program as a way to help locals and visitors experience the area’s art culture free of charge.

They hoped it would help revitalize the downtown core, which had witnessed an exodus of businesses over the past couple of decades.

In June, Art on the Streets, now in its 20th year of operation, released a new batch of sculptures throughout downtown; also new were some anniversary exhibits, a limited-edition coffee table book and themed tours.

“Generally, there are about 11 sculptures,” said Chelsy Offutt, director of communications for Visit Colorado Springs. “This year, there are 17 art installations. It’s a great way to experience the Colorado outdoors while getting a taste of our arts and culture scene.”

Group leaders can book a guided tour through the convention and visitors bureau, or let travelers roam free with a GPS-based Otocast app for a self-guided audio tour of the city’s permanent and rotating works of art. Morning coffee walks or evening happy hour walks add a beverage to the experience. Tours and the app explain the inspiration behind each work and background information on the artists.

The city hosts a First Friday Art Walk downtown for access to art galleries as well as the public art. During the event, trolleys run to nearby historic Manitou Springs and Old Colorado City for additional art, charming boutiques and local restaurants.

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The Ent Center for the Arts opened in January to much excitement. The state-of-the-art facility offers a 774-seat theater, a 245-seat recital hall and a gallery of contemporary art.

“Whether it’s hosting an off-site event or watching a performance, it’s a very versatile site for groups,” said Offutt. “It’s associated with the University of Colorado Springs, so students are involved in the art programs, such as performing onstage or curating the art.”

The 92,000-square-foot performing and visualart complex hosts performances by the professional, regional theater company Theatreworks. The company produces a range of quality shows each year and chose “A Raisin in the Sun,” “Little Shop of Horrors” and “A Christmas Carol” among its first productions in the new 300-seat Dusty Loo Bon Vivant Theater.

Groups can also explore the Marie Walsh Sharpe Galleries of Contemporary Art for free.

The 2,500-square-foot gallery space features professional artists, emerging artists and University of Colorado Springs faculty.

Alice Bemis Taylor saw the rampant unemployment during the Great Depression and felt compelled to act. With $600,000 of her own money, she funded the construction of the Colorado Springs Fine Arts Center in 1936 to create employment opportunities and an accessible place to view art.

Taylor also donated her extensive Native American, Hispanic and Americana art collection to the center’s museum.

“When it was built during the Depression, there was an art scene here at the time,” said Offutt. “It was considered very impressive when it was built.

The architecture is renowned. It is a beautiful place with a lot of different ways to experience art.”

On the National Register of Historic Places, the Fine Arts Center’s design integrates Southwestern, Art Deco and Classical architectural elements. In 2007, the center received a $30 million renovation and expansion of more than 48,000 square feet. This massive structure houses not only art galleries but also a 450-seat theater, an art school and a restaurant.

Guides can help visitors grasp the importance of the museum’s collection of works by modern American artists, among them Georgia O’Keeffe, John Singer Sargent and Dale Chihuly. The center also features one of the country’s strongest Hispanic, Latin American and Native American collections.

Architectural tours provide artistic insight into the building and its designer, John Gaw Meem.

Those seeking an evening’s entertainment can pair a production from the center’s theater company with a theater tour. The behind-the-scenes tour illuminates the inner workings of the theater with stops in the prop, scene and costume shops.

COLORADO SPRINGS FINE ARTS CENTER PUBLIC ART IN COLORADO SPRINGS

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GARDEN OF THE GODS TRADING POST Less than 15 minutes from downtown Colorado Springs lie massive rocks of red, pink and white jutting out of the ground. The geologic wonders seemed divine to early surveyors, who named it Garden of the Gods.

The park at this spot has long captivated visitors, which is why Charles Strausenback opened his first souvenir stand there in 1909. In 1929, he created a Pueblo-themed trading post to sell Native American art. He hired Navajo and Pueblo Native Americans to demonstrate their art process while they created new art pieces at the trading post.

The trading post’s current owners expanded the original sales floor from 2,400 square feet to 22,000 square feet, making it one of the state’s largest art galleries and gift shops. Groups can browse the Colorado art collection while snacking on locally made ice cream from Colorado City Creamery. Visits can also stretch into lunchtime at the Balanced Rock Cafe.

Despite the added features, the original fireplace, floor and roof beams keep the historic feel of the site.

The Trading Post also continues to offer authentic, well-made Native American crafts and art.

“They have everything from well-crafted moccasins to sweatshirts that say Pikes Peak on them,” said Offutt. “You can find the regular mementos; then in the back they have some unique high-end items that you wouldn’t normally expect.”

Contemporary Native American jewelry, Navajo rugs, sand paintings, sculptures and Pueblo pottery help attract some of the 400,000 annual visitors looking for the perfect souvenir.

OLD COLORADO CITY

VISIT COLOR ADO SPRINGS — WWW.VISITCOS.COM —

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TOP 10 REASONS TO TOUR

COLORADO

SPRINGS

Colorado Springs is a year-round tour destination boasting mild temperatures, more than 300 days of blue skies and spectacular scenery. Create intriguing tours at unforgettable destinations like Garden of the Gods Park and the U.S. Air Force Academy.

1 2 3 4 5

It’s Colorado Springs With unparalleled natural beauty, clients will be thrilled with the stunning scenery.

Western Heritage Discover the deep roots of the Pikes Peak or Bust Gold Rush exploring old and active mines.

All Aboard Trek through Cripple Creek and along the Arkansas River in the Royal Gorge on a historic train.

Cultural Experiences Soak in the region’s multi-faceted culture at museums, historic sites and festivals.

The Great Outdoors Adventure is always close by with thousands of miles of trails and open spaces.

PLAN YOUR TOUR

VisitCOS.com/tours

6 7 8 9 10

Arts Scene Enjoy hundreds of public sculptures, galleries, art walks, classes and performances.

All Seasons From colorful fall days to spring blooms, the region shines with a year-round mild climate.

Olympic City USA See where Team USA dreams are born at the Colorado Springs Olympic Training Center.

55+ With more than 55 unique attractions, it’s easy to plan multi-day itineraries in the Pikes Peak region.

Easy Access Located in the center of the country, it’s easy to drive or fly straight into COS, 15 minutes from downtown.

Floy Kennedy, Director of Travel Industry Sales

Floy@VisitCOS.com | Direct: 719-685-7635

GALLERIES IN GARDENS T H E SE BOT A N IC A L HOT SPOT S A L SO SHOWC A SE BE AU T I F U L A RT

BY E L I ZA M Y E R S

“A

ll art is but imitation of nature.”

This famous quote from Roman philosopher Seneca the Younger illustrates the close connection between nature and art that began with the first cave drawings.

Artists represent what they find in the world, from a simple attempt to replicate the color of a rose to a more abstract sculpture that represents human emotions.

The intertwined relationship between the natural and artistic worlds has led many gardens to incorporate art installations and many art museums to cultivate gardens. Gardens famous for both their blooms and their man-made works of art make great sites for group visits. Discussions on artistic inspiration and garden design as an artform can help visitors see beyond the simple beauty of a flower.

Many of these gardens offer art workshops, specialized art tours and art festivals that go far beyond simple garden sculpture.

For a heightened garden tour experience, groups should consider one of these art-themed gardens for their next stroll through nature.

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HUNTINGTON LIBRARY ART COLLECTIONS & BOTANICAL GARDEN

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SAN MARINO, CALIFORNIA

Henry Edwards Huntington’s interests in rare books, art and gardens led to the creation of an impressive complex now known as the Huntington Library, Art Collections and Botanical Gardens.

There, groups can wander through over 120 acres of botanical gardens and see plants from around the world. More than a dozen themes separate the plants into categories such as the Australia Garden, the Camellia Collection, the Desert Garden and the Shakespeare Garden.

Visitors will see numerous statuaries dating from the 17th to the 19th century, among them the popular “Love, the Captive of Youth” in the Rose Garden. At the North Vista Garden, a group of 28 mythological figures line a walkway of long grass for a little added whimsy.

Among the most popular spots is the 100-year-old Japanese Garden that visitors can tour to learn more about its whispering bamboo, bonsai and karesansui rock garden. Groups can also opt for the Chinese Garden Tour to learn how architecture, nature and literature meet in the design of the garden.

The connection to art doesn’t end in the garden, since groups can also explore Huntington’s San Marino ranch, now considered a cultural landmark.

The home features some works from Huntington’s original collection, which consists largely of 18th- and 19th-century British and French paintings. Among the most famous are “The Blue Boy” by Thomas Gainsborough, “Pinkie” by Thomas Lawrence and “Madonna and Child” by Rogier van der Weyden.

W W W. H U N T I NGT ON.ORG

AN “APRIL DAWN” FLOWER BLOOMS ON A CACTUS IN THE DESERT GARDEN AT THE HUNTINGTON LIBRARY, ART COLLECTION AND BOTANICAL GARDEN. Courtesy The Huntington Library, Art Collection and Botanical Garden

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PAVILION OF THE THREE FRIENDS AT THE HUNTINGTON LIBRARY

“PINKIE” BY SIR THOMAS LAWRENCE

Photos courtesy The Huntington Library SEPTEMBER 2018

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MISSOURI BOTANICAL GARDEN

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ST. LOUIS

In the middle of the busy city of St. Louis lies a 79-acre site where travelers can enjoy colorful blossoms, fragrant roses and impressive art. Founded in 1859, the Missouri Botanical Garden is the nation’s oldest botanical garden in continuous operation.

This National Historic Landmark boasts impressive history that groups can discover on a narrated tram tour that passes by many of the display gardens, sculptures and buildings open to visitors. Walking tours offer a more leisurely way to learn about the garden’s history, plants and seasonal highlights.

The iconic Climatron, the first geodesic dome used as a conservatory, towers above the surrounding gardens. Inside, more than 2,800 plants thrive in a simulated rain-forest atmosphere filled with waterfalls. Outside, large Victorian waterlilies and glass onion sculptures by Chihuly create a photo-worthy grand display.

At the entrance to the gardens, guests can first stop at the Linnean House, the oldest continuously operating public greenhouse west of the Mississippi River. Next, the Gladney Rose Garden attracts crowds for its aromatic roses and elegant arbors. The Japanese Garden, the English Woodland, the Victorian District and the William T. Kemper Center for Home Gardening also stand out as perennial garden favorites.

Groups can experience additional culture at the gardens if they plan their visit during either the Missouri Botanical Garden’s annual Japanese Festival and or Chinese Culture Days. These two festivals offer arts, crafts, music, food and engaging events such as sumo wrestling and kimono fashion shows.

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FRANKLIN PARK CONSERVATORY AND BOTANICAL GARDENS

COLUMBUS, OHIO

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Groups don’t just smell the flowers at the Franklin Park Conservatory and Botanical Gardens. They can also experience the site using their hands through culinary lessons, butterfly release programs or workshops that highlight the kokedama horticultural art. For a memorable souvenir, visitors can design their own blown-glass ornaments.

Local artists give daily glassblowing demonstrations at the garden’s on-site glass studio.

Art interweaves with nature in a permanent collection of Dale Chihuly glass artworks. The rare exhibit became a permanent fixture after a temporary Chihuly exhibit in 2003 became wildly popular. A nonprofit group purchased most of the collection so the glass works could stay in the garden for future generations. By the end of the year, the conservatory plans to reimagine the permanent exhibit with added temporary creations from the Chihuly studio.

Seasonal exhibits also filter in and out of the conservatory. An indoor gallery space with local artists also showcases art and offers art classes throughout the year.

For those focused on the blossoms, 90 acres of outdoor and indoor gardens keep the site decked in color year-round. Seasonal highlights include orchids in winter, 120,000 flowering spring bulbs, vibrant summer annual and perennial displays, and the rich colors of the fall mum and pumpkin display.

W W W.FPCONSERVAT ORY.ORG

W W W. M ISSOU R I BOTA N IC A LG A R DE N.ORG

GLASS ART FLOATING IN A WATER GARDEN

By Kent Burgess GROUPTRAVELLEADER.COM

GEORGE WASHINGTON CARVER GARDEN AT THE MISSOURI BOTANICAL GARDEN

By Steve Frank Photos courtesy Missouri Botanical Garden

DALE CHIHULY GLASS AT FRANKLIN PARK CONSERVATORY

Photos courtesy Franklin Park Conservatory

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BROOKGREEN GARDENS

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BROOKGREEN GARDENS

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MYRTLE BEACH, SOUTH CAROLINA

When Archer and Anna Hyatt Huntington first beheld the 9,000-acre property of forest, swamp, rice fields and beachfronts near Myrtle Beach, South Carolina, the couple felt enamored by its beauty and warm weather. Eventually, Anna thought the property should become more than a winter home, and she developed a vision for using the land to showcase her sculptures.

Groups can see her vision realized and more when they roam the 551acre sculpture garden. The garden contains more than 1,400 works of American figurative sculptures, many created by Anna herself.

A guided tour of the garden gives insight into the natural and artistic elements at work. Live Oak Allee showcases 250-year-old live oak trees planted when the area was a thriving rice plantation. Other popular gardens include the Butterfly House, the Brenda Rosen Carolina Terrace Garden and the Palmetto Garden.

Visitors can also explore the rice plantation history of the site on a Creek Excursion Boat Ride. The Lowcountry Zoo and Native Animal Habitat provides an interactive encounter with some of South Carolina’s wild animals during its Meet the Animals program.

Courtesy Myrtle Beach Area CVB

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WAVE HILL

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GROUP FRIENDLY

NEW YORK

A gray fieldstone mansion built in 1843 went through various owners throughout the years before being turned into a garden and cultural center in the Bronx. Wave Hill houses a kaleidoscopic garden oasis with sweeping views of the Hudson River and the Palisades. Only 20 minutes by train from Grand Central Station, this hidden gem offers guided garden tours, interactive programs and a contemporary art gallery.

On the hourlong Garden Highlights tour, guides meet groups entering the property to walk them through the Herb Garden, the Aquatic Garden, the Conifers Slope, the Flower Garden and the Wave Hill House. At the conclusion of the tour, groups can stop at the on-site cafe for a cup of tea or a snack before exploring the garden further on their own. The 1.5-hour combination Garden Highlights and Glyndor Gallery tour explores both the site’s flora and the works of art on display.

Some groups book other add-ons, such as breakfast, Sunday brunch, cocktail receptions and lunch. Those inspired by the peaceful surroundings can harness their creativity with a workshop in photography, pleinair painting, garden woodworking or botanical crafts. Cooking programs also combine culinary techniques with practical gardening advice.

W W W.WAV EH I L L .ORG

Atmospheric dining: Claudia Sanders Dinner House and Science Hill . Downtown Boutique Shopping and the only Outlet Mall in Kentucky Jeptha Creed Distillery . Agritourism Tours NEW US Civil Rights Trail Attraction

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GALLERIES AND GARDENS AT WAVE HILL

For a hand crafted experience visit the ShelbyKY Tourism Office and let us build you a custom itinerary full of local favorites.

Photos courtesy Wave Hill

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Located between Louisville and Lexington, within minutes of the Bourbon Trail®.

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sound-off

STAFF

WHAT’S A MEMOR ABLE PIECE OF ART WORK YOU HAVE SEEN WHILE TR AVELING?

There is a rotating head of Franz Kafka in a busy area in Prague that has always stuck in my head. It popped back up this year when I was on a cruise with my family and saw a smaller version of that statue in the promenade area. I knew exactly what it was the first time I saw it. It was pretty cool to see something I had seen before in another place.

— Kyle Anderson, ACCOUNT MANAGER

While I was studying abroad in college, I happened to visit a small art gallery in Rennes, France, and stumbled across the painting “Children Playing on the Beach” by Mary Cassatt. It was a wonderful surprise because I had grown up with a huge poster of the painting in my bedroom, and it was surreal to see the real thing after so many years of looking at a print copy. Incidentally, I had the opportunity to see the painting again this spring at the Speed Art Museum in Louisville.

— Savannah Osbourn, STAFF WRITER

The street art on Beale street in Memphis.

— Daniel Jean-Louis, ACCOUNT MANAGER

My senior year of high school, I was on a class trip to Chicago when I saw “A Sunday Afternoon on the Island of La Grande Jatte” by Georges Seurat on display at the Art Institute of Chicago. I instantly recognized it as a famous painting — I had seen the image of elegantly dressed Parisians relaxing on a grassy riverbank many times before. But in person, I was struck by the sheer scale of the work. The painting is about six feet tall and 10 feet wide, and it occupied an entire wall in the museum’s gallery. It gave me a new appreciation for Seurat, who filled that massive canvas with tiny dots of color to create a beautiful masterpiece.

— Brian Jewell, EXECUTIVE EDITOR

One of my favorite pieces of art is the City of Presidents public art display in Rapid City, South Dakota. It features a bronze statue for each of our past presidents placed throughout the downtown area. While I was there, I made it my mission to walk the entire trail and photograph each of the 43 presidential statues. I loved seeing all the different statues, and they each managed to show the history and personality of each man.

— Ashley Ricks, CIRCULATION MANAGER

Great art moves you emotionally, and despite seeing a lot of masterpieces across the world, my answer here lies close to home.

On a trip to Oklahoma City a couple years ago, I was fortunate to see sculptor James Earle Fraser’s “The End of the Trail” for the first time. It graces the foyer of the National Cowboy and Western Heritage Museum. That remarkable sculpture captures the long, painful struggle endured by Native Americans as westward expansion changed their way of life forever.

— Mac Lacy, PUBLISHER

EDITOR’S NOTE Welcome to Staff Sound-Off, the monthly column where our staff members answer questions about their travel practices and preferences.

We hope you enjoy these tips. If you have a question you’d like to see us answer, send it to me and it may appear in a future issue.

BRIANJ@GROUPTRAVELLEADER.COM 40

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There’s nothing one-dimensional about Oklahoma. This is home to the world’s largest collection of Western art and artifacts. It’s where the rhythm of Native culture reverberates in traditional powwows. This is the land of Blake Shelton’s Ole Red, where the food is as legendary as the music. Pay us a visit and travel back in time amid gleaming classic cars at the National Route 66 Museum.

Find adventures and itineraries at TravelOK.com/Group.

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ON THE COVER: A baby boomer traveler photographs a temple in India. Photo courtesy Abercrombie & Kent.

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TOURISM LEADERS DISCUSS OPPORTUNITIES AND CHALLENGES CARYLANN ASSANTE, EXECUTIVE DIRECTOR, STUDENT AND YOUTH TRAVEL ASSOCIATION (SYTA) TERRY DALE, PRESIDENT AND CEO, UNITED STATES TOUR OPERATORS ASSOCIATION (USTOA) PAM INMAN, PRESIDENT, NTA PETER PANTUSO, PRESIDENT AND CEO, AMERICAN BUS ASSOCIATION (ABA)

With record-low unemployment and a soaring stock market, the American economy seems to have finally shaken off the cobwebs of the past decade, promising growth for the tourism industry. But there is also potential disruption on the horizon, from fast-paced technological change to the wave of millennials in the workplace and a re-evaluation of gender roles and social norms. The Group Travel Leader spoke with the heads of four tourism industry associations to get their perspectives on these and other forces shaping the tourism landscape. he dollar is very strong right now, and the stock market is at historically high levels. Are these factors influencing the American travel buyer: how much they travel, where they travel and how much they spend? Are they having an impact on inbound travel to the United States?

DALE: Everything I have heard from our members paints a very robust picture. For the first time in my seven years with USTOA, there is complete consensus across the board: Everyone is indicating double-digit growth or strong single-digit growth.

I have heard anecdotally that our inbound members have seen softening on their inbound numbers. But I don’t think that it’s as serious as we were anticipating earlier this year.

INMAN: The strong dollar gives Americans an edge when they travel abroad and helps with domestic travel as well. We have a tour operator who recently told us that his clients use their stock portfolios as a barometer for travel, and when the market is up, they hit the road.

A strong dollar is not necessarily a positive draw for international travelers considering a visit to the United States, especially when you couple that with the travel ban or the sentiment behind it. So we may not see much growth in international inbound.

PANTUSO: I can tell you that a lot of our bus companies are really busy. They

continue to have a great year. A lot of them are telling me it’s been one of the busiest times ever. So I assume that translates into more travelers.

Inbound numbers seem to be down a little bit. It’s hard to tell, though. The dollar is strong, so that keeps a few people away. Some people talk about the Trump factor, but it’s hard to know if that’s an issue or not. It’s hard to tell on a short-term basis what is happening.

ASSANTE: We are definitely seeing a positive increase in domestic student

travel. U.S. students are still traveling, and we’re seeing them do outbound travel to Canada and to Europe.

In terms of Canadian students, which is the second-largest market of students traveling in the United States, we’re seeing flat travel from the Ontario school districts. Some of that is in response to perceptions around the travel ban or political perceptions. But we’re still seeing steady travel from the schools in Quebec and Montreal, as well as other schools around Canada.

We have seen some inbound student groups choosing Canada, Ireland and England

GROUPTRAVELLEADER.COM

PAM INMAN

“We have a tour operator who recently told us that his clients use their stock portfolios as a barometer for travel, and when the market is up, they hit the road.”

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instead of the U.S. for travel to English-speaking countries. There’s some concern over the safety of students in the U.S. So it’s a combination of the strong dollar, the perception of how safe it is and some response to administrative policies.

The #MeToo movement has brought national attention to the topic of appropriate workplace behavior. Is the tourism community vulnerable to the kinds of high-profile abuses we have seen in other industries? What are your members doing to protect themselves and their teams on this front?

INMAN: No matter what industry you’re in, it’s never perfect. Every industry is going to be hit by these things. But it’s good that there’s a dialogue about it now.

As a professional woman in this industry for a long time, I’ve always been aware of the vulnerability not just of women, but anybody, at any time. It can be in an office, at a convention — wherever. So one of the first things I did at NTA was harassment training for employees — not just sexual harassment, but anything that makes you uncomfortable.

At Travel Exchange, we have open forums for members, and it’s interesting when our tour-operator owners discuss things openly.

Courtesy ABA

THE AMERICAN BUS ASSOCIATION IS PUTTING A FOCUS ON APPROPRIATE, RESPECTFUL BEHAVIOR AT ITS ANNUAL MARKETPLACE EVENTS.

CARYLANN ASSANTE

“This has always been on our radar in student travel. We’ve always had protocols in place to protect and keep kids safe while they’re traveling. But now we’re even more aware of the use of social media and the opportunity for students to connect with people that aren’t on the trip.”

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ASSANTE: This has always been on our radar in student travel.

We’ve always had protocols in place to protect and keep kids safe while they’re traveling. But now we’re even more aware of the use of social media and the opportunity for students to connect with people who aren’t on the trip. We have to be more vigilant in making sure that students aren’t meeting up with others outside the group. Also, there’s more of a focus on who is chaperoning school trips. Some schools are requiring more vigilance and background checks.

When it comes to something like the SYTA community and our annual conferences, we’re carefully watching the alcohol that’s served at our events. We’re moving toward offering drink tickets and monitoring our events to ensure we’re providing a safe environment for everyone to network. That’s something the whole meetings and convention business is focused on.

DALE: It would be naive to think that any industry segment isn’t vulnerable, because we are all vulnerable. What I have heard from our members is that it’s an opportunity for them to redouble their efforts for education within their company culture and to re-examine their company polices. The norms have changed. Have our policies and procedures kept up with the changing norms?

I think it’s a healthy exercise for any organization to re-examine if they’re doing the right thing and giving people the right channels to express concerns. Are we taking appropriate actions? For us, it’s redoubling our efforts.

PANTUSO: Every industry and every group is subject to inappropriate behavior as well as wonderful behavior. Unfortunately, it probably does happen in tourism sometimes. This is the reason we came out very strongly in January with a board-approved statement saying that it will not be tolerated at our Marketplace or at the association. It got a very positive reaction. Some people shared stories about things that happened in their lives.

SEPTEMBER 2018

Technological progress is continuing at an unprecedented pace. How are your members taking advantage of artificial-intelligence technology, sharing economy apps and other new tools? What technological developments are you more cautious about?

ASSANTE: For the student market, the positive advancements are in risk management apps and GPS. We’re investing in ways to use technology to keep students safe while they’re on the road. How do we communicate with our students and chaperones in the event of an emergency at a major attraction or shopping mall, where the students may be walking around on their own? How do we keep track of our students in an emergency?

In our customer base, because they’re under 18, there are really strict protocols around artificial intelligence. We’re sensitive to the sharing of social media and Facebook pages and even to the ways teachers and group leaders interact with students online.

PANTUSO: At a seminar I attended a few months ago, one of the speakers was talking about the confluence of artificial intelligence, robotics and the capacity of machine learning moving forward. You put all those pieces together, and it’s creating a dynamic moving at lightning speed. It’s not all going to happen tomorrow, but it’s going to be a quick progression, and we’re going to have to be prepared for it.

SYTA IS FOCUSED ON MAKING SURE STUDENT TRAVELERS STAY SAFE AND CHAPERONES ARE WELL VETTED.

S T A Y L A F AY E T T E Plan your escape to the Happiest City in America.

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One of the issues we’re talking about on Capitol Hill is who owns data at the end of the day. A bus going down the road is generating a lot of info.

Is that owned by the manufacturer, the government or the person who paid $550,000 for the bus? We’re believers that the data belongs to the person who bought the equipment.

INMAN: We are constantly trying to get cutting-edge products for our members. We have several new associate members who are offering customized items for ticketing, events and other digital solutions. We’ve also been working with Aon Affinity for about a year to launch a new benefit to help safeguard tour companies to reduce their exposure to cyber liability and protection in the event of a breach.

DALE: When it comes to artificial intelligence, we’re still trying to figure out what place it has in the travel industry today. Where does it fit into our business models? I don’t know, but I feel a responsibility to educate and provide whatever insight and resources I can for our members as they address it.

How do you coexist with the sharing economy? We have to because it’s not going away. So we see more and more hotel chains that are trying to integrate that shared experience into their portfolios. And our members will be doing the same, like sharing a meal with people in the community

TODAY’S TRAVELERS DEMAND MORE FREE TIME AND OPPORTUNITIES FOR EXPLORATION DURING GROUP TRIPS.

Grand Lake O’ the Cherokees

Grove, Oklahoma

, WOW.

PETER PANTUSO

“A bus going down the road is generating a lot of info. Is that owned by the manufacturer, the government or the person who paid $550,000 for the bus? We’re believers that the data belongs to the person who bought the equipment.”

V i s i t C h e r o k e e Nat i o n . c o m © 2017 Cherokee Nation Businesses. All Rights Reserved.

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who may not be part of the group you’re traveling with. But you have an option to do it through a tour operator who has found resources to create a sharing experience.

Millennials now represent the largest generation in the American workforce. How are they making their mark on the tourism business? Are they changing the dynamics of your organization’s major events? Are they doing business in ways that previous generations didn’t?

PANTUSO: They are changing the way we do business. Internally, it changes the way I operate and the way the association is managed. And it wouldn’t put them all in the same boat. I made the mistake of saying something to a millennial member at a meeting a few weeks ago, and she said, “Don’t put me in the same box with other millennials. I work hard.”

They’re all very unique individuals, and I can’t broad-brush them. The millennials who work here are very dedicated, very creative and very out of the box. They look at so many things with a fresh set of eyes, and they will tell you what they want. So I try to sit down with them every once in a while to ask their perceptions.

MILLENNIALS, NOW THE LARGEST GENERATION IN THE WORKFORCE, ARE CHANGING THE WAY THE TRAVEL INDUSTRY DOES BUSINESS.

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MILLENNIALS AND OTHER YOUNG TRAVELERS SHOW A STRONG AFFINITY FOR ACTIVE TRIPS, SUCH AS CYCLING TOURS.

Dancing Horses Theatre: Open Year Round!

Animal Gardens Petting Zoo: Open May-Oct.

Courtesy Butterfield and Robinso

DALE: Millennials are absolutely changing the way our members do business. Each year, we have six MBA candidates from Cornell University tackle a project on behalf of our industry. Two years ago, they looked at the millennial generation and its impact on packaged travel. We learned that millennials are receptive to working with a travel agent and traveling in groups, and that’s encouraging intelligence for our members.

At our conference, we always try to look at topics that expand our mind and that the audience can connect with. The millennial voice is always in the back of my head when we’re booking speakers and determining the focus of our annual stakeholders gathering.

ASSANTE: We think about millennials as our future customers and teachers. Their perception of travel and how they traveled as students is going to influence how they direct and purchase travel for their students. They want the authentic travel. Before, students would have gone to a restaurant and just eaten. But millennial teachers want to know where the food came from and how it was cooked, and they want ways for their students to get involved in preparing it.

When it comes to millennials in the tourism industry, the youngest or least experienced salespeople often handle the leisure market. So we get a lot of them in the student business. They engage with us at our meetings and conventions in totally different ways than mature professionals. Our mobile apps have to be better, and they’re looking for educational content that is entertaining. They don’t want to just stand around and network and drink — they want to get out and do something.

INMAN: Millennials represent every race, income and education level, just like all the other generations have. As a baby boomer, it’s been exciting for me to learn from the millennials on our staff and in the membership. We have a young professionals group that offers advice and guidance to us about how to navigate this new era of millennials. We also have some young professionals on our board now, and it’s very cool for us to see them interact. They’re not the least bit bashful about bringing their ideas to the table.

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If you’re not here, you’ll come up dry.

VISIT MILWAUKEE

Big business on tap.

Appointment scheduling opens Sept. 6.

NTAonline.com/convention Held monthly during the summer, NEWaukee’s Night Market showcases a variety of local Milwaukee vendors and artists.

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A BOOM IN HOTEL BUSINESS IS CHANGING THE EQUATION FOR GROUPS

By Rachel Carter or group leaders navigating the lava-hot hotel landscape, there’s good news and bad news. The bad news is that demand is high and supply is tight, meaning higher rates and tighter availability for groups. The good news is that group leaders still have some wiggle room if they’re flexible on seasons and dates, or if they’re willing to stay in the suburbs of big markets or on the outskirts of popular districts. And, if groups are happy with solid, midlevel brands, those types of hotels are popping up all over the place.

SUPPLY AND DEMAND

The U.S. hotel industry, on a 12-month average basis through June, has had more rooms available than ever; has sold more rooms than ever; has seen the highest room revenue ever generated; and has had the highest occupancy rate ever, the highest average daily rate and the highest RevPAR, or revenue per available room, a performance metric used by the hotel industry.

“All key performance indicators are higher than ever,” said Jan Freitag, senior vice president, lodging insights, for STR, which provides global industry data benchmarking, analytics and marketplace insights. “Revenue per available room has grown 100 months in a row now, which is unprecedented.”

Healthy gross domestic product growth and the fact “that the American economy is doing really well” is driving the healthy demand, he said. Also, the unemployment rate is at an all-time low, “so people are traveling on their own money, and they know they’re going to have a job tomorrow, so that can help them plan their travel,” Freitag said.

On the supply side, the story is a little different. Though there are a lot of cranes in the air, and it may seem like new hotels are popping up on every corner, “there isn’t a ton of development going on,” he said.

In June, the number of rooms under construction was 186,000, which may sound like a lot, but that number has declined year over year for six months in a row and is still 25,000 rooms fewer than the peak in 2007.

“Demand growth is outpacing supply growth, so if you have a healthy demand environment and very limited new supply, that means, mathematically, the occupancy for all hotels and room demand is up.”

All photos courtesy Linchris Hotel Corp.

IN THE CURRENT BOOMING HOTEL LANDSCAPE, MIDLEVEL PROPERTIES, SUCH AS THE HOLIDAY INN WEST IN MIAMI, OFFER THE MIX OF AMENITIES AND AFFORDIBILTY MOST GROUPS ARE LOOKING FOR.

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GROUPS IN A SQUEEZE

High demand and tight supply mean higher rates and tighter availability for groups.

Though STR does collect some data about the group market, it comes from luxury and upscale hotels and doesn’t distinguish between leisure groups and meeting groups.

However, through June, STR’s data show that group room demand has been healthy for the first six months of 2018 and is up from last year, “a welcome change,” Freitag said, especially considering how soft it had been the past couple of years. And hoteliers expect that trend to continue in the near future, at least for a couple of quarters.

“Transient demand has been very, very strong, so hotels don’t really need the groups — but that’s very shortsighted, of course,” he said.

Several years ago, group leaders could book in a quarter of the year for a stay in the same quarter, but that’s no longer the case. With such high occupancy, hotels don’t need groups tomorrow; they need groups to “book way out in advance,” he said.

“The booking windows are elongating,” Freitag said. “Group managers are going to have to look out further — six, nine, 12, 24 months — depending on the group.”

Hoteliers once used groups to give them a healthy base to shore up transient room rates, but “everything is getting more expensive, so group rooms are getting more expensive,” he said.

RESEARCH SHOWS THAT HOTELS ARE INVESTING HEAVILY IN RENOVATIONS OF THEIR LOBBIES AND OTHER PUBLIC AREAS.

GROUPS MAY HAVE TO BOOK DURING SHOULDER SEASONS AND OFF-PEAK TIMES TO GET REASONABLE RATES AT HOTELS SUCH AS ASHWORTH BY THE SEA IN NEW HAMPSHIRE.

“Hotels that weren’t traditionally interested in the group business or haven’t been in the past few years, they’re starting to think about and plan for what’s coming

GROUP EXPECTATIONS

Groups may soon be able to get into some markets they couldn’t get into this year thanks to additional supply coming online, but “I think they’re still going to have to pay some rate increases year over year,” said John Argonish, corporate director of sales and marketing for Linchris Hotel Corp., which has 34 hotels in its portfolio.

Group leaders that had to opt for secondary rather than city markets this year may have to do so again, he said. And in a hot market like Savannah, Georgia, group leaders will also have to make choices about what’s important to their travelers.

Savannah’s hospitality industry is riding high on a crest of travel and tourism, seeing record numbers of visitors, particularly to the city’s historic district.

“We’re thrilled our hotels are doing so well, but during those times, it’s more of a challenge for us to get group friendly,” said Mindy Shea, director of tour, travel and international sales for Visit Savannah.

Hotels in the city’s coveted historic district are doing well, and because of that, they’re focused more on leisure travel, so “the group discounts over the past few years are not what they used to be,” she said.

The product in Savannah is also changing. Most new hotels are higher-end, boutique properties, which doesn’t fit the budgets of many motorcoach groups, she said.

That means Visit Savannah has to help find alternative properties for groups, and that starts with understanding what’s important to them. Do they want to spend the extra money to be in the heart of Savannah’s historic district to explore on foot? Or, if they’ll be on the motorcoach most of the time, would it be better to choose a property that’s farther out? Even areas that used to have more of a negative connotation, such as those near the airport, are in the mix for group leaders as they get squeezed — or priced — out of other areas.

“We have some very solid, midlevel hotels,” Shea said. “You have those really major brands, and they’re great hotels, and they’re easy.”

Hotels are riding high now, but eventually, the bright, shiny new properties will siphon some business from midlevel hotels, “which will force them to be more group friendly,” Shea said. Already, she is hearing from some local hotels asking about which trade shows to attend and showing interest in group business.

“Hotels that weren’t traditionally interested in the group business or haven’t been in the past few years, they’re starting to think about and plan for what’s coming down the pike,” she said. “We’re starting to see the early signs of that. We’re hopeful the balance is going to sort of return between the leisure and the group side of things.”

down the pike.”

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TIPS AND TRICKS

DEMAND IN POPULAR DESTINATIONS SUCH AS MYRTLE BEACH IS DRIVING UP HOTEL PRICES FOR TOUR GROUPS.

Courtesy Gate 1 Travel

“There are still opportunities to get great rates as long as you work with hotels on need dates,” Argonish said.

The more flexible groups leaders can be — on seasons, dates and stays — the better rates they can get. Seasonal cycles always play a factor. What may be a hot market on Cape Cod or in New England in the summer may be slow in Florida, where even big-city markets typically do not do well during off-peak times like July and August.

Booking early is also key because “usually, the further out you look, the better shot you have of getting better business,” Argonish said.

Being open to shoulder nights and low-occupancy dates is another way to get better rates. The week after a major holiday is usually pretty soft, he said. For example, Independence Day fell on a Wednesday this year, so many travelers took time off before or after July 4 for their vacations. So the week after “is a good week to target times that are softer or not as busy,” Argonish said.

If a group leader can say, “I need a Tuesday or Wednesday; which works for you?” or if the stay can include a Sunday night, it could also mean a better discount, Freitag said.

Most of Linchris’ 34 hotels are in Massachusetts and New Hampshire, but the company has hotels in several states, including Florida, Texas and Vermont. Working with a hotel group that owns or manages multiple properties means sales directors can help find properties in different states, so “if you had a good experience in Tampa, you can get a good experience in Memphis or Austin,” Argonish said.

Hotel groups also often own multiple hotels in one market. Linchris has four properties surrounding Boston, so the company will work with operators on transportation to take their groups from the hotel to visit Boston for an evening.

PL AY A ND GE T AWAY ON T HE

NORTHSHORE

Visit St. Tammany Parish and bring your appetite for great Louisiana cooking, and for living.

Come paddle the bayou, tour Honey Island Swamp, do the Dew Drop, toast the town at Abita Brewery or Pontchartrain Vineyards, and sample sweets at The Candy Bank.

Less than an hour from New Orleans, the Mississippi Gulf Coast, and Baton Rouge.

8 0 0 - 6 3 4 - 9 4 4 3 • w w w. L o u i s i a n a No r t h s h o r e . c o m /g r o u p s GROUPTRAVELLEADER.COM

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“One of the biggest things — it’s as important or essential as hot water — is good internet access.”

GroupTravelLeader.qxp_Courier 7/04 1/4/17 4:24 PM P

Discover The Huntington

Group Tours Available Pasadena Adjacent huntington.org

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Courtesy Linchris Hotels

Courtesy Tauck

LINCHRIS HOTELS TRIES TO INCLUDE WELCOME RECEPTIONS OR OTHER GOODIES FOR GROUPS AT ITS HOTEL PROPERTIES, INCLUDING DOUBLETREE BY HILTON NASHUA.

When it comes to negotiating contract terms, it never hurts to ask, but “we want something that is mutually beneficial,” Argonish said. “We think a good deal is mutually beneficial not only for our ownership group, but also the customer and client.”

Linchris properties sell a welcome reception that includes cookies or wine and cheese for every coach, which is pretty standard. But at its Hiltons, Linchris will roll out the red — or blue or green — carpet to make groups feels welcome when they’re arriving. Linchris properties also clean the coach and wipe down the windshield at no charge.

“Those little unexpected pleasures separate the experience from one hotel to another,” Argonish said.

It’s pretty standard to ask for free rooms for the tour operator or bus driver, and group leaders can also ask for a reduction in baggage service or a later checkout time.

Negotiating a price on breakfast or doing a separate buffet is another option. Some of Linchris’ properties don’t have large breakfast areas, so they’ll negotiate a price that includes breakfast at a nearby pancake-house type of restaurant.

“If we have an opportunity to get a coach at one of our properties, it’s an opportunity to have a coach at 33 more,” Argonish said.

HOTEL AMENITIES

Every other year, STR does a survey on behalf of the American Hotel and Lodging Association that includes questions about amenities.

Hotels are focusing on making over lobbies to provide more of a social experience and gathering place where guests can meet, hang out or work, Freitag said. Food and beverage service is also changing. In-room dining is going away, and grab-and-go market kiosks in the lobby are coming in.

Internet has, arguably, gone from amenity to necessity. People travel with multiple devices — smartphones, tablets and laptops — and do way more than send emails, such as stream movies and TV shows.

“One of the biggest things — it’s as important or essential as hot water — is good internet access points, but also great bandwidth and strong internet,” Argonish said, which is why Linchris is focusing on enhancing its internet packages and services.

Freitag said there’s a direct relationship between Wi-Fi and room rate. “The more expensive the room, the more likely you have to pay for Wi-Fi.” Hotels are also boosting their loyalty programs by offering free Wi-Fi or superfast Wi-Fi for members, Freitag said.

Another trend is that most new hotels are being built with limited or minimal meeting space; “they’re not building ballrooms anymore,” Freitag said.

But the good news for the motorcoach market is that limited-service hotels “are everything you need, nothing you don’t,” he said. If a group needs comfortable beds, a nice, well-lit bathroom, a coffee bar, free breakfast and free Wi-Fi, “those limitedservice hotels are making choosing a hotel or new hotel easy because they’re popping up everywhere.”

SEPTEMBER 2018

FIND YOUR PALACE HERE

For more information about Mitchell, SD contact the Mitchell Convention and Visitors Bureau 605-996-6223 | CVB@VisitMitchell.com | 601 N Main, Mitchell, SD 57301 | MitchellSD.com

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EMPLOY THESE STRATEGIES TO OPTIMIZE YOUR TRIPS FOR A YOUNGER AUDIENCE

By Eliza Myers haped by such wide-ranging commonalities as “Howdy Doody” and Beatlemania, the baby boomer generation is ready to travel. Those born between 1946 and 1964 account for 22 percent of the U.S. population and over 40 percent of consumer spending, according to USA Today.

These travelers have the means and the desire to travel, which is why the travel industry has courted boomers for years. But for some group travel leaders, convincing boomers to take group tours, a travel style originally designed for older generations, has proven tricky. The rock-’n’-roll-loving demographic might wish to travel, but they hate the idea of tour guides herding them from one destination to the next.

For years, tour operators have reached out to baby boomers with restructured tours that better serve the desires of this adventurous generation. If you are trying to crack into the baby boomer market, try these strategies when building and marketing your tours.

WHEN AND WHERE

When crafting an itinerary that will appeal to boomers, start by finding the right combination of tour length and destination. Because many boomers are either postponing retirement or only semiretiring, the longer tours common with the traditional senior market don’t work.

Tour operators like Crystal Cruises, Road Scholar and Atlantic Tours all report offering a growing number of shorter tours that will attract more working travelers. Instead of 20-day tours, the typical boomer international tour lasts seven to 10 days. Bookend these trips between weekends to cater even more to this working market. Middle-of-the-week flights are frequently cheaper, but working boomers are often willing to pay more for weekend trips that cause less disruption in their professional schedules.

Tours to exotic destinations like southeast Asia often still run at least 14 days due to the travel time involved. These bucket list destinations entice some boomers to stay away from work longer.

Many tour operators report that boomers choose exotic destinations in much greater numbers than did older generations.

Safaris in Africa, cruises in the Galapagos and voyages to Antarctica remain among current favorites for intrepid boomers. In or nearing retirement, many boomers want to tick off their dream destinations

Courtesy Abercrombie & Kent

BABY BOOMERS’ LOVE OF ADVENTURE AND DISCOVERY OFTEN LEADS THEM TO EXOTIC DESTINATIONS LIKE KENYA.

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ANTARCTICA IS A POPULAR DESTINATION FOR INTREPID BABY BOOMERS.

and are willing to pay to have someone take care of all the details for them.

But attracting this demographic doesn’t always require traveling abroad. Boomers enjoy returning to previously explored destinations when given a new twist. Domestic trips with a theme, such as a wine-tasting tour in California, can excite boomer groups.

“Europe is our most popular destination,” said Laura Benn, sales manager for Butterfield and Robinson, a Canadian tour agency with upscale, active tours that attract the boomer market. “Within Europe, our top destinations are Tuscany and Provence.

Those are places that people may have visited before but are happy to return to with a slower tour and more experiential activities.”

EXPLORERS AT HEART

To attract more boomers, instead of planning a sightseeing tour with brief stops at each attraction, choose tours that engage the local culture. Rearrange an itinerary that originally stopped at an art museum to include a calligraphy class that gives participants a hands-on experience to understand the art culture.

Boomers like to discover an area by using all their senses. Choose activities that allow travelers to touch, taste, smell, see and hear their way through a destination.

Abercrombie and Kent, a tour operator based in Illinois, sees a lot of boomers sign up for their high-end, culturally connected tours. The company recently released even more immersive experiences for 2019, including meeting local farmers in Peru.

“It’s really thinking about luxury as the privilege of discovery,” said Pamela Lassers, director of media relations at Abercrombie and Kent. “People really want to learn about the local culture. In Alaska, we offer a fun visit where you see the kennels of an Iditarod Trail Sled Dog Race winner. Depending on the time of year, you could go sledding with them or play with the puppies while you learn about the challenges of running the race. It’s something that takes you beyond the guidebook.”

For meals, avoid stuffy six-course meals and stick to dining experiences that reveal aspects of the surrounding area. Abercrombie and Kent offers an excursion in Croatia where participants harvest oysters with a local fisherman. Afterward, they enjoy an oyster lunch with him.

This demographic is also not afraid of trying more active excursions if they feel they can handle it. For example, Butterfield and Robinson designs bicycle tours for boomers with flatter biking routes and a fleet of electric bikes. Use this model to find physical experiences that challenge these travelers without overwhelming them.

Specify how much activity is involved on a tour so boomers are confident they can keep up.

LOCAL LUXURY

Photos courtesy Abercrombie & Kent

BOOMERS DEMAND AUTHENTICITY IN CULINARY EXPERIENCES WHILE TRAVELING.

Your group is in the middle of Africa’s Serengeti. You might think the goal is to disconnect. However, the average boomer traveler will feel better knowing they can still check email and Facebook when they arrive back at the hotel that night.

Since boomers often still work full time or part time, access to Wi-Fi is important no matter how exotic the locale. But Wi-Fi is only one of the amenities important to this age group. They don’t want to rough it in tents and cheap hotels, but they do want to stay connected to the local culture.

Instead of the Four Seasons, choose boutique hotels with 100 or fewer rooms that reflect the character of the destination. You don’t want a property that feels like any generic American hotel. Boomers won’t pay more for mere opulence; they will pay more for hotels that feel authentic to the area and offer modern amenities they would otherwise miss.

Glamping works well for boomers who are looking for full immersion in nature but still want the comforts of electricity, showers and soft beds. Boomers also gravitate toward river cruises, since travelers can enjoy the amenities of an upscale vessel, the freedom of choosing their own activities and the benefits of staying in one cabin for the duration of the trip.

THOUGH BOOMERS TEND TO LIKE SHORTER TRIPS, THEY ARE WILLING TO INVEST MORE TIME FOR ADVENTURES IN FARAWAY PLACES LIKE KENYA.

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The Outer Banks

BUDGETING FOR BOOMERS

®

OF NORTH CAROLINA

According to U.S. News and World Report, baby boomers control approximately 70 percent of all disposable income in the country. Another AARP study revealed that compared with younger generations, boomers spend about 70 percent more on airfare and twice as much on recreation. This age group clearly has the money to spend; but that doesn’t mean group leaders should simply buy the most expensive tour and expect boomers to open their wallets.

“Price isn’t necessarily a boundary, but value is very well regarded,” said Benn of Butterfield and Robinson.

“They don’t mind paying for something at a high level, but they want to make sure they are getting a lot of value with the cost. I think that is an important thing to keep in mind.”

Refrain from choosing extravagant tours with little local culture and few experiences boomers want. Boomers might pay more for distinctive accommodations or a traditional meal at a historic restaurant, but they will be less likely to splurge on luxury for its own sake.

America’s First Beach

SIZE DOWN AND SLOW DOWN

Rather than packing as many people into a motorcoach as possible, plan tours with fewer people for the more intimate experience that boomers prefer. Book trains, cruise ships or smaller buses to avoid the giant motorcoaches when you can.

Previous generations sought tours that saw as many highlights as possible. However, these tours don’t appeal to boomers, since they feel rushed from one place to another. Slow the pace of the tours for time to immerse participants in the culture of the current destination before moving on to the next.

The Outer Banks is a special area. This barrier island chain was where the English first attempted to colonize in the New World. It also plays host to lighthouses, tales of pirates, and the inspiring stories of heroes. Tour the remodeled Visitors Center at Wright Brothers National Memorial. Ride along our country’s first National Seashore at Cape Hatteras, and follow in the footsteps of the first English settlers at Fort Raleigh National Historic site.

Contact us for your group’s next adventure. Call Lorrie Love at 877-629-4386, or email love@outerbanks.org

Courtesy Butterfield and Robinson

TOURS OPTIMIZED FOR BOOMERS SHOULD OFFER PLENTY OF OPTIONS FOR PHYSICAL ACTIVITY.

Cape Hatteras Lighthouse

Courtesy Virginia Beach CVB GROUPTRAVELLEADER.COM

Local Outer Banks Cuisine

AmericasFirstBeach.com/Planners

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“We build in free time where people can decide to either visit a local temple or shop at the market.

We call it a ‘design your day.”

Courtesy Butterfield and Robinson

Courtesy Tauck

IN POPULAR DESTINATIONS SUCH AS ITALY, BOOMERS OFTEN OPT FOR A SLOWER PACE AND MORE INDEPENDENCE.

A good rule of thumb is to spend no fewer than three nights at the same hotel. For a 10-day trip, pick out three different hotel bases that highlight different aspects of the country. Cruising remains the exception to the three-night rule, since ships moving from harbor to harbor don’t tire travelers as much.

To slow the pace even more, schedule free time to attract boomers that love autonomy.

“We build in free time where people can decide to either visit a local temple or shop at the market,” said Lassers of Abercrombie and Kent. “We call it a ‘design your day.’ The group leader can almost act like a concierge and help people go where they want to go. You can hand out maps or organize taxis. I think it’s important that the group leader gets a sense of the interests of the group to personalize the experience.”

End most touring days by 3 p.m. to offer travelers downtime before dinner. You can always plan optional excursions during this time, but your customers will appreciate the freedom to take a leisurely stroll before dinner if they so desire.

TARGETED MARKETING

INSPIRING MUSIC IN AN HISTORIC VENUE MUSIC HALL 1241 Elm Street Cincinnati OH 45202 513.744.3590 csogroupsales.org groupsales@cincinnatisymphony.org

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Once you craft the perfect boomer tour, you have to attract boomers’ attention to sell the trip. With modern travelers accustomed to making their own travel arrangements online, your job is to sell not just the individual tour, but also the benefits of group travel to people who have likely never experienced a guided tour.

Create marketing materials aimed at the boomer market with verbiage designed to highlight the benefits of group travel, as well as the aspects of the tour they will value.

For example, highlight the ease of group travel, possible monetary savings and extra add-ons not available to individual travelers. To hone in on why this tour isn’t like the group tours for older generations, emphasize the smaller group sizes, the included free time and the experiential activities that give the tour its value.

Consider marketing some tours as multigenerational as well, since this type of group travel has become increasingly popular with boomers who want to share their favorite destinations with family members but don’t want to bother with planning the trip details. Many tour operators offer itineraries specifically built for multigenerational travel to ensure the experience will be appropriate for all ages.

If this change seems overwhelming, partner with others in the travel industry already successful in the boomer market. The annual Boomers In Groups Conference brings together destinations, attractions, tour operators and group travel leaders that focus their marketing on the boomer generation.

Finally, meet boomers in your area who you think would make ideal travelers. Many group leaders say they finally broke into the boomer market by convincing just one boomer to try a group tour. Afterward, word of mouth made the process much easier.

Once you convince one boomer to try group travel, ask that person to write a blog post or an article about the experience that you could use to promote your trips to other boomers in the area. You may find that boomers are happy to entrust you with creating their next travel adventure.

SEPTEMBER 2018

Metro Atlanta at a price that won’t break your budget MEET EAT RETREAT

2 state of the art hotel/convention centers offer over 90,000 square feet of combined meeting space – All just 20 minutes away from the world’s busiest airport- ATL

From upscale southern to authentic Mediterranean cuisine, Peachtree City has a diverse selection of locally owned favorites that please every palette.

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Peachtree City is a master-planned city near Atlanta with over 100 miles of paved cart paths.

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You can explore Peachtree City on a golf cart! Enjoy shopping, dining, resort-styled hotels, outdoor markets, concerts under the stars, golf & tennis, geocaching, a WWII air museum and much more!

Let us help you Meet, Eat and Retreat in Peachtree City!

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CVBS COUNT ON GROUPS TO HELP VALIDATE THEIR MARKETING EFFORTS

By Rachel Carter onvention and visitors bureaus typically rely on a mix of public and private funding, memberships and various tax revenues to do what they do: market their destinations. But that means they have to show their stakeholders that the investment in travel and tourism is worth it.

Group leaders can help themselves and CVBs by communicating with the organizations. Doing so allows CVBs to be a resource to group leaders by letting them know about new products, stepping in to help with any bumps in the road and providing groups with little extras or special experiences.

Communication also helps the CVBs. If they can track motorcoaches coming to town, they can justify their investment in group sales efforts and strike a balance that works for groups coming to the city and the people who live there.

For more insight into the business of CVBs and the best ways for travel planners to work with them, we spoke with representatives of four destination marketing organizations around the country.

VISIT SAVANNAH

Last year, Visit Savannah tracked more than 14 million visitors, including nearly 3,000 motorcoaches, in the city’s historic district, a district that’s only 2.5 miles square.

With today’s stronger economy, more people are traveling than ever before, both domestically and internationally, and although that sounds like a good thing, many communities are faced with the notion of “overtourism,” said Joseph Marinelli, president of Visit Savannah. “In other words, when is too much too much?”

Tourism is positive from an economic development standpoint: visitor spending, increased jobs, new product development and more. But more visitors can also tax municipalities and their services, affecting public safety, traffic, crime and neighborhoods, he said.

One of Visit Savannah’s challenges is to make sure that everyone is having a good experience, not only visitors but also local businesses and residents, said Mindy Shea, director of tour, travel and international sales for Visit Savannah.

“We try very hard to keep that balance between tourism and livability in the city, and we’re tasked with being creative in how to do that and how to manage that,” she said. “There is no secret formula to doing that; we just have to manage it as it comes along.”

By Kelli Boyd Photography, courtesy Visit Savannah

FORSYTH PARK IS ONE OF THE MOST POPULAR DESTINATIONS IN SAVANNAH, WHICH WELCOMES MORE THAN 14 MILLION VISITORS ANNUALLY.

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For example, Savannah provides buses with designated places to park, idle and offload and has rules about where and how motorcoaches can move around the historic district to avoid traffic backups. Visit Savannah helps relay that info by sharing links with maps and detailed information, and the city requires drivers to pick up permits in person to ensure they understand where they can and can’t go.

All of which ties in to how group leaders can work with CVBs. “Always remember that it’s a partnership,” Marinelli said.

Cities are incorporating new rules and guidelines to accommodate the larger numbers of visitors. Lodging partners are under more pressure than ever to manage their rates and revenues. Attractions and tours often struggle to find enough workforce to meet the demand.

“And the DMOs are the entities that are charged with bringing all the pieces together and making it work for everyone,” he said.

Group leaders can help CVBs do that through communication, Shea said.

“The biggest thing is to communicate with us while in the planning stages of building the tour and the itinerary,” she said. It’s important for the CVB to know what their group is looking for, their price range for hotels, how active the group is, whether they want free time and whether they prefer traditional tours and attractions or want more adventurous experiences.

“As much info as they can give us in those early planning stages, the better experience we can give them when they get here,” Shea said.

Visit Savannah uses traditional marketing methods such as print ads, radio and TV, as well as newer platforms such as digital, social media and video, Marinelli said.

Industry trade shows are still extremely important, and the CVB will continue to do FAM trips “because we know operators need to see the destination to sell the destination,” Shea said.

Twenty years ago, there was concern that the group tour industry was disappearing, but today the industry knows that nothing could be further from the truth, Marinelli said, “so DMOs must continue to build marketing and advertising efforts to that segment into every aspect of their marketing plans.”

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The Greater Green Bay CVB works with the group market every day to help leaders plan their itineraries, and “we obviously enjoy that part of the sales process, but the thing that’s difficult for us, is sometimes they’re very self-sufficient, and they don’t let us know when they’re coming,” said Brenda Krainik, director of marketing and communications for the CVB. “If we don’t know their itinerary after they’ve booked, it’s hard for us to go out and greet the group and thank them, and if they don’t let us know, it’s virtually impossible to keep track of them.”

And keeping track of groups is imperative because it helps the CVB not only prioritize their sales and marketing efforts, but also justify the investment.

While group leaders know their business and can certainly build their own trips, “sharing an itinerary is so valuable to us in so many ways,” she said.

It allows the CVB to elevate its service by providing a group greeting or giving travelers a goodie bag. If the group leader runs into a problem, the CVB can help remedy any issues that arise, often with a simple phone call.

“Knowing they’re here allows us to provide a higher level of service,” Krainik said.

The Green Bay CVB’s first priority in group sales efforts is meeting tour operators at trade shows because “that one-on-one, face-to-face sales process is a necessity,” Krainik said. “We have to get to know them. It’s relationship building and trust building.”

The CVB also invests in its product to make sure the destination has diverse offerings.

“If the product is new and fresh, the tour operators will bring their groups back,” she said. “That’s how we believe we can expand upon our market.”

The Greater Green Bay CVB plans to launch a new program in October that will feature experiences available only in Green Bay. The CVB partnered with eight area SEPTEMBER 2018

attractions to come up with group-specific activities with the Oneida Nation, the Parallel 44 Vineyard and Winery, the Neville Public Museum, the National Railroad Museum, the Green Bay Botanical Garden, the Heritage Hill State Historical Park, Let Me Be Frank Productions and the New Zoo and Adventure Park.

“It kind of gives you an adventure; it gives you something different that you’ve never experienced before,” Krainik said. “We’re looking to elevate our destination for tour operators, so the return trips are always different.”

Communication also helps the CVB because then it can track motorcoach visits, room nights and economic impact, so “it validates our trips to trade shows and our advertising and the time we spend with the planners,” she said. “Without that validation, those types of things go away.”

The Green Bay CVB has been active in pursuing the motorcoach market over the past several years, but that wasn’t the case 20 years ago because officials didn’t see the value of putting funds from the budget into FAM trips, face-to-face meetings, advertising and trade shows.

“In the past several years, we’ve been ramping that back up, and we have to continue to see the value from the sales process and how we spend the budget,” Krainik said. “If we don’t have the communication back from tour operators, what they’re doing and where they’re going, that makes it more difficult to say ‘Let’s go to another show to connect with them.’”

THE GREATER GREEN BAY CVB CAN HELP GROUPS EXPERIENCE THE AREA’S HERITAGE WITH ACTIVITIES SUCH AS ONEIDA NATION CULTURAL TOURS.

Courtesy Greater Green Bay CVB

W W W.G R E E N B AY.C O M

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PLAN YOUR TOUR IN MILWAUKEE

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VISIT DENVER CAN HELP GROUPS SECURE ROOMS AND TICKETS FOR SPECIAL EVENTS.

Courtesy Visit Denver

Take in Awe-Inspiring Gardens & Fountains as the Hues of the Season Emerge.

VISIT DENVER

“The CVB world is somewhat complicated or always in an everchanging environment,” said Jayne Buck, vice president of tourism for Visit Denver.

Visit Denver has progressively involved its stakeholders, including the city council and officials in the mayor’s office, and “has done a good job of educating about the value of tourism and done a lot of work in educating residents and other groups,” Buck said. But small things can change perceptions about tourism in general, “so we’re always cognizant about the mistaken tourism perceptions,” she said.

Denver has seen 12 years of consecutive tourism growth and hotel rooms are still being built, so “we actually have a lot of hotel inventory,” Buck said. The city also hosted the U.S. Travel Association’s IPW international inbound travel trade show in June.

As a membership organization, Visit Denver relies on public and private funding and hotel tax, so it has to fill hotel rooms. Like other CVBs, Visit Denver focuses on need periods, and its strategies include boosting tourism in the first and fourth quarters.

The increase in tourism is due to many factors, Buck said, including infrastructure improvements like the train that runs between Union Station in downtown and Denver International Airport and city investments in light rail, bike lanes and pedestrian access.

When it comes to sales and marketing efforts for the group market, Visit Denver attends two major travel shows a year — the American Bus Association Marketplace and the NTA Travel Exchange — and Buck tries to keep group leaders updated about new attractions and activities via newsletters or meeting with them in person at the shows.

But group leaders can make the most of CVBs “if they can see us as a resource and not assume they know everything we have to offer,” Buck said.

Many Denver attractions have improved their amenities and offerings, and the growing city regularly has new things to do and places to see.

“I think sometimes you do what has been selling, and you don’t innovate your product,” Buck said. “I would encourage them to be a little more specialized and set themselves apart.”

For example, the Denver Art Museum will be the only U.S. museum to show the most comprehensive exhibition of Monet paintings in two decades. “Claude Monet: The Truth of Nature” opens in October 2019 and will feature more than 100 paintings spanning Monet’s entire career.

“If they incorporate those new items or attractions, they can help set themselves apart,” Buck said. “Sometimes they think they know the destination, and they’ve got their tried and true, but it takes work to know the product, and we can help them with that.”

START PLANNING TODAY! Contact Courtney Babcock at 484-840-7213 or courtney@brandywinevalley.com

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take your next tour somewhere

PHILADELPHIA CONVENTION AND VISITORS BUREAU

Like in any industry, economic and political forces — both national and global — can affect CVBs, said Jim DePhilippo, tourism sales manager for the Philadelphia Convention and Visitors Bureau. For example, rising gas prices and how that affects group motorcoach tours might come into play when operators are planning their routes.

“Although we are not immune to changing conditions, our team is adept at planning for the moment,” he said.

“That means being judicious with budgets during any given year.”

The Philadelphia CVB tends to spend its sales and marketing dollars on tour operator conferences, trade shows and travel for sales missions.

“The key to our business is always going to be getting in front of the tour operator because we have a B2B model,” he said.

But the CVB also invests in new media. Recently, the Philadelphia CVB launched a new campaign and destination video called “Frankly Philadelphia” that showcases the city’s historic attractions, culinary offerings, art exhibits and “the people who make Philadelphia such a captivating city.”

The best way for group leaders to partner with CVBs is to communicate and connect with them.

CVBs exist to provide information and localized expertise, DePhilippo said. If tour operators are looking for support, the CVB is set up to deliver another level of guidance for them.

“We have the insight to determine when hotel prices may be surging and can navigate groups through construction projects that could snag an itinerary,” he said.

“We typically can qualify different groups and create the best experience tailored to their needs.”

new

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What tour doesn’t need to stop somewhere new to ensure an experience that’s fascinating, fresh and fun? In Oklahoma City there’s something new to discover on every corner.

WORKING WITH THE CVB IS CRUCIAL FOR GROUP LEADERS PLANNING VISITS TO LARGER CITIES SUCH AS PHILADELPHIA.

From our gleaming new downtown to the Old West at the National Cowboy Museum. From a new appreciation of our spirit at the Oklahoma City National Memorial to being welcomed like a new friend everywhere you go. Add us to your next itinerary and you’ll soon discover that around here,

By BKL Photo, courtesy PHLCVB

things are more than just new. They’re OKC new.

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SEPTEMBER 2018

MIX AND MATCH THESE 10 TIPS TO HELP FILL SEATS ON YOUR NEXT GROUP TRIP

By Eliza Myers ou’ve probably heard the opinion that selling group travel person to person doesn’t work in the days of Google. You also probably also know group leaders that sell every trip they promote within a week.

What is their secret? For many successful group leaders, there isn’t one step to take that will ensure a sold-out trip, but rather numerous strategies they’ve tried over the years and continue to tweak. Group leaders can’t afford to let marketing become too routine, since methods can quickly become outdated. Trends frequently shift as people change their minds about what they want, what they are willing to spend and where they want to go. Destinations’ offerings also change from year to year. And technology advances so rapidly that if you aren’t prepared, it can hurt your business rather than help you thrive.

To effectively fill your next motorcoach, try these 10 marketing tips to see which methods work for your group travel business.

1. KNOW YOUR GROUP

The first mistake to avoid when selling group travel is failing to understand your group. Hiking the Andes Mountains may seem like a dream trip to you. But without understanding the desires, budgets and time constraints of your group, you can end up puzzled as to why your group doesn’t buy into such an adventurous trip.

To effectively promote your trips, you must first create marketable tours that reflect your travelers’ interests and budgets. To fix this, survey your travelers at every available chance. Survey them before, during and after a tour with questions such as what days, times, lengths, prices and destinations they prefer. Try to ensure you receive surveys not only from frequent travelers but also from those you would like to attract to your tours.

Use this information to break down your mailing list into as many demographics as possible to tailor the message to specific ages, budgets and interests. For example, wording on a trip aimed at baby boomers will read differently than a tour targeting millennials. Organizing this information beforehand will enable you to easily experiment with different marketing imagery and wording.

2. KNOW YOUR DESTINATIONS

When someone tells you how much they loved a recent trip, that excitement can feel contagious. Though it’s not always possible, you should try to visit a destination before you try to sell it, since it is easier to convince

Courtesy Abercrombie & Kent

USING MULTIPLE SALES AND MARKETING TECHNIQUES IS CRITICAL FOR TRAVEL ORGANIZATIONS TO REACH THEIR LARGEST POTENTIAL AUDIENCE.

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someone of the magic of a tour when you can provide a firsthand account.

Whenever possible, consider attending familiarization (FAM) tours so you’ll be able to return to your group with authentic enthusiasm. Tour operators and destination marketing organizations run FAM tours regularly, so contact representatives if you feel your presence would help you either by allowing you to customize a tour to fit the needs of your group or by giving you the confidence to convince others to join you.

If you can’t attend a FAM tour, research the destination on your own so you feel comfortable answering any questions that come up. For a more personalized way to drum up interest, invite a tour operator representative to attend a promotional event for the tour where they can talk to potential travelers.

3. MARKET YOURSELF

Often when you encounter a flourishing group travel program, you will find a personable and engaging group travel leader in charge. Personal connections can be more effective than polished advertising. If a group leader seems fun and capable, travelers will often expect the tours to reflect those traits.

Whenever you can, foster connections with group members with phone calls, personalized notes and face-to-face conversations. The more confidence you project about a tour, the more customers will believe you and trust you over Google.

Accompany tours yourself when you can to strengthen long-lasting relationships. If you can’t go on every tour, try to recruit a representative of your company to go in your place to continue building relationships in your absence.

WELL-DESIGNED MARKETING MATERIALS CAN GIVE YOUR ORGANIZATION A MORE PROFESSIONAL IMAGE.

4. MARKET YOUR BRAND

Potomac Eagle Scenic

RAILROAD

Group leaders shouldn’t only market their personality; they should also continually reinforce the fact that the tours represent a larger brand. Some travel programs, such as bank travel clubs, sell trips for a company. Other group leaders simply represent themselves, so they may have to create their own company name and logo.

Use your travel business logo on every piece of communication you can to reinforce your brand. You want the group to feel loyalty toward your travel program so they will choose your trips over others. Newsletters, emails, postcards and websites should all display your logo prominently.

5. SEND PROFESSIONAL PROMOTIONAL MATERIALS

Potential travelers agonizing over whether to book a group tour might find the quality of the marketing materials an important factor in their decision. Like it or not, people will judge your travel program based on their impressions of your website and marketing materials. Read up on how to create modern and sleek promotional materials with simple designs and highquality photography.

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Some group leaders rely on their own carefully shot photos for use in their newsletters and emails. However, if your camera fails to take crisp, colorful photos, consider asking a tour operator for some eye-catching images.

Today’s group leaders do not need a degree in design to sell travel. Tour operators will often create professional customized newsletters, emails, posters, postcards, brochures and other flyers to promote specific trips when requested.

6. CONSIDER ADVERTISING

Group leaders wanting to reach a wider audience than their current mailing list should consider advertising. Newspaper and radio ads can reach the local area and prove affordable. Other group leaders run ads in either their company’s newsletter or a newsletter of an organization they would like to attract, such as a local church group.

Online advertising can also deliver more business, as more people than ever spend large portions of their day surfing the Web. Browse the types of ads available on Google and Facebook, since both sites allow advertisers to customize their ads and target specific demographics, such as by zip code, age group or interest. You can run different ads for different demographics, such as one ad with verbiage chosen to attract the upscale baby boomer market and another to attract budget-conscious millennials.

You may find the overwhelming options and unfamiliar lingo a deterrent for advertising online, but a little research can help you devise a marketing campaign targeting your ideal customers.

SMART ADVERTISING GETS YOUR MESSAGE INTO THE HANDS OF PEOPLE INTERESTED IN TRAVELING WITH YOU.

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7. BUILD PRETRIP EXCITEMENT

According to a study published in the National Library of Medicine, anticipation boosts happiness for travelers before their vacations even begin. Use this knowledge to draw in more travelers with a pretrip or preview party designed to encourage enthusiasm and convince those still undecided.

Theme the event with the destinations. For example, serve Spanish tapas for a group tour of Spain. Or hype the trip to Switzerland with appetizers of chocolate and cheese fondue.

Build in time for one-on-one interactions and a planned informational talk that presents pictures of the destination, reveals highlights of the tour and provides important information, such as weather, currency and similar details.

Reach out to those who can’t attend by phone or conference call.

8. MANAGE SOCIAL MEDIA

The ever-changing world of social media can feel daunting to many group leaders trying to figure out how to harness its power. Posting a link to a trip that brings no response can feel discouraging. That’s why it’s helpful to think of social media as a way to foster connections that lead to later increases in business rather than as an immediate way to gain more travelers.

One way to cement relationships on Facebook is to post photos from a trip and tag the travelers. Not only will the participants enjoy remembering the trip, but the post will also appear to their family and friends who might consider booking a tour themselves one day. Though you may not always notice a direct correlation between a post and bookings, social media helps you stay relevant and build awareness with potential customers.

Facebook, Twitter and Instagram remain the three most popular social media platforms, so it can help to research how to set up an automated posting service where a post on one platform appears on the others as well.

Or you could focus on one social media site if you know most of your audience uses it.

THEMED PRETRIP PARTIES CAN HELP BUILD EXCITEMENT IN YOUR COMMUNITY AND DRIVE PEOPLE TO REGISTER FOR TOURS.

9. FOLLOW UP

#

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After the tour ends, you might think your marketing efforts on that tour have ended and that it’s time to move on to the next tour. Many group leaders consider following up after a tour an important part of marketing future trips, since it reinforces the travelers’ strong ties with their organizations before the euphoria from their latest tour has worn off.

Soon after a tour, send out an email filled with photos and travelers’ emails so participants can reminisce and connect with other group members. The stronger the travelers’ bonds with other travelers, the more likely they will want to travel together again. Group travel can lead to lifelong friendships, which you can encourage by creating opportunities for the travelers to reunite by email or other posttrip events.

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Some group leaders send out photo souvenirs or a memory book of the trip, which not only trigger warm memories about the travel business but also allow customers to brag about the fun they had to their family and friends.

10. ENCOURAGE WORD OF MOUTH

As your customers begin to share their enthusiasm about your tours, you may find that their recommendations are your best marketing tool. Many experienced group leaders report that though they send out some promotional materials, word of mouth from past travelers brings in most of the new customers.

Many studies show that customers believe personal recommendations from family and friends over all other forms of marketing. Rather than sit back and let the word spread, you can take steps to galvanize your travelers to vocally support your program rather than silently sign up for another tour.

Encourage endorsement from past travelers by asking them for photos or quotes about the tour to share with others in newsletters or social media. If your program runs a blog, ask if group members will volunteer to write a blog post about the trip. Information coming from a participant rather than a group leader can seem more authentic to prospective travelers. Another way to proactively urge travelers to share their experiences with your program is to offer a discount on a future trip to those who successfully refer a friend.

If you consistently deliver great travel experiences, your devoted customers will eventually market the travel program for you.

SAVVY TRAVEL SELLERS USE SOCIAL MEDIA TO ENGAGE TRAVELERS BEFORE, DURING AND AFTER TRIPS.

BLOSSOMS AS FAR AS THE EYE CAN SEE. Our International Cherry Blossom Festival returns March 22-31, 2019.

800.768.3401 Steven Fulbright sfulbright@visitmacon.org GROUPTRAVELLEADER.COM VisitMacon.org

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SEPTEMBER 2018

THESE 2019 FESTIVALS AND EVENTS ARE BEST BETS FOR GROUPS

By Brian Jewell rom Mardi Gras to music, chowder to Christmas, America is full of phenomena worth celebrating.

Thousands of festivals and special events take place throughout the country each year. And although some are small-town affairs, others are major undertakings that draw thousands of visitors.

For groups, these events can make a great cornerstone experience for a tour itinerary, so long as the travel planners know which festivals to choose.

To help give you some ideas to consider for your group, we asked tourism organizations around the country to send us information about their best group events. From the many that were submitted, here are 10 that promise to keep you and your group smiling.

TUPELO ELVIS FESTIVAL TUPELO, MISSISSIPPI JUNE 6-9, 2019

Elvis Presley is the most legendary person to come out of Tupelo, Mississippi, and locals celebrate his life and legacy each year during the Tupelo Elvis Festival. This three-day event began in 2008 and attracts more than 15,000 people, who come for headlining musical acts, an Elvis tribute artist competition, living-history demonstrations and much more.

Highlight for Groups: The festival features conversations with people who knew and worked with Elvis, as well as a gospel concert. Groups can package their festival tickets with admission to area attractions such as the Elvis Presley Birthplace and Museum.

Booking Window: Six to eight months in advance of the festival Event Contact: Craig Helmuth 662-841-6598 • craig@tupelomainstreet.com www.tupeloelvisfestival.com

Courtesy Tupelo Elvis Festival

THOUSANDS OF TRAVELERS VISIT THE TUPELO ELVIS FESTIVAL TO CELEBRATE THE CITY’S MOST FAMOUS SON.

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GROUPS GET EXCLUSIVE VIP ACCESS TO MARDI GRAS PARADES IN LAFAYETTE, LOUISIANA.

CAJUN COUNTRY VIP MARDI GRAS LAFAYETTE, LOUISIANA MARCH 2-5, 2019

Mardi Gras celebrations of various sizes take place each winter in destinations throughout Louisiana, as well as in some other Gulf-front cities. But in Lafayette, the capital of Louisiana’s Cajun culture, visitors can experience an event full of music, food and parades. In 2016, the Lafayette Convention and Visitors Commission created an exclusive VIP Mardi Gras experience to take the party to the next level.

Courtesy Lafayette Travel

Highlight for Groups: The VIP experience includes free motorcoach parking, access to a VIP grandstand and a viewing area with covered seating and private restrooms. Groups also get Mardi Gras specialties such as boudin and king cake, as well as the city’s signature cocktail, the Rouler.

Booking Window: Six to 12 months in advance of Mardi Gras Event Contact: Eugenie Mitchell 337-769-3805 • cugenie@lafayettetravel.com www.lafayettetravel.com/groups/vip-mardi-gras

CHRISTMAS ON THE PRAIRIE BENTON, KANSAS NOVEMBER 22-DECEMBER 21, 2019

Through most of the year, the Prairie Rose Chuckwagon offers travelers a traditional cowboy dinner and musical experience in Kansas’ Flint Hills region. But between Thanksgiving and Christmas, the attraction is transformed into a winter wonderland, offering horse-drawn carriage rides, Christmas movies and a live music show that features favorite Christmas songs.

Highlight for Groups: The Prairie Rose Chuckwagon is about 15 minutes outside Wichita, and the local CVB can help groups get reserved seating for the shows, which sell out well in advance. The site’s Opera House accommodates only 300 guests at a time.

Booking Window: One year in advance for the most popular dates Event Contact: J.W. Johnson 316-778-2121 jw@prairierosechuckwagon.com www.prairierosechuckwagon.com

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SEPTEMBER 2018

THE AIR FORCE THUNDERBIRDS PERFORM AT THE WINGS OVER WAYNE AIR SHOW.

WINGS OVER WAYNE AIR SHOW GOLDSBORO, NORTH CAROLINA APRIL 27-28, 2019

In central North Carolina, the town of Goldsboro is home to Johnson Air Force Base. It’s also home to the state’s largest aviation event — the Wings Over Wayne Air Show — which takes place every other year. In 2017, the event drew more than 230,000 people, who came to watch aerial maneuvers by the U.S. Air Force Thunderbirds and other impressive military jets.

Highlight for Groups: Veterans or families of service members will appreciate the patriotic spirit of this event, which features a jet flyover with the playing of the national anthem and other special touches.

Booking Window: Six to eight months in advance of event Event Contact: Ashlin Glatthar 919-734-792 • aglatthar@godsboronc.gov www.wingsoverwayneairshow.com

Courtesy Wings Over Wayne

PHS PHILADELPHIA FLOWER SHOW PHILADELPHIA MARCH 2-10, 2019

Founded in 1829, the Pennsylvania Horticultural Society’s Philadelphia Flower Show is the nation’s largest and longest-running horticultural event.

SEE THE BEST OF NASHVILLE Catch the new stars, superstars, and legends of country music at the world longest running radio show, the Grand Ole Opry. Shows every Friday & Saturday, plus Tuesdays March through December.

Tour the Opry House and go behind the scenes of the show that made country music famous. Tours available daily.

Tour the Ryman, known as The Mother Church of Country Music. The history of this National Historic Landmark comes to life as never before with the state-of-the-art Soul of Nashville pre-tour experience and new multi-media exhibits. Tours available daily.

If your group is itchin’ to have a little fun, come experience downtown Nashville’s newest entertainment and dining destination!

Inspired by Blake Shelton’s hit song of the same name, Ole Red features four floors of fun, including dedicated event space and a rooftop with the best views of the city.

call today to book your Nashville EXPERIENCE! JAMIE LYNN THOMPSON

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Attendees see stunning displays by the world’s premier floral and landscape designers, as well as competitions, gardening demonstrations and the citywide Bloom Philly celebration. The show also introduces the newest plant varieties and gardening techniques in the horticultural world.

Highlight for Groups: Tour groups of 40 or more get complimentary group leader tickets, motorcoach parking and dedicated restrooms.

Groups also enjoy free wine and spirits tasting and marketplace shopping, along with 10 acres of inspiration for their home gardens.

Booking Window: Two weeks minimum in advance of show Event Contact: Michelle Ullman 215-988-8839 • advtix@pennhort.org www.theflowershow.com

THE PORTLAND ROSE FESTIVAL’S GRAND FLORAL PARADE IS A KALEIDOSCOPE OF COLORS AND CULTURES.

Courtesy PRFF

RAVINIA FESTIVAL HIGHLAND PARK, ILLINOIS EARLY JUNE THROUGH MID-SEPTEMBER

Held in a residential neighborhood park in a suburb on Chicago’s North Shore, the Ravinia Festival is the oldest outdoor music festival in North America. The first edition of the festival took place in 1904. Today it features nightly concerts throughout the summer, covering a variety of musical genres and attracting as many as 18,000 music fans each night.

Highlight for Groups: It’s easy for groups to add an evening at Ravinia to an itinerary that features other attractions and activities in the Chicago area. Planners can arrange treetop dining, al fresco meals and other special touches to accompany the group’s concert experience.

Booking Window: Immediately after the schedule is released in March Event Contact: Mindy Moore 847-266-5087 • mmoore@ravinia.org www.ravinia.org

PORTLAND ROSE FESTIVAL GRAND FLORAL PARADE PORTLAND, OREGON JUNE 8, 2019

Founded in 1907, the Portland Rose Festival is one of the most famous annual floral events in the country, drawing more than 425,000 attendees over its three-week run in late spring.

The festival culminates in the Grand Floral Parade, which features spectacular all-floral floats, marching bands from around the globe and flower-decked equestrian units.

Highlight for Groups: The Grand Floral Parade is the only parade known to pass through a building — Portland’s Veterans Memorial Coliseum — which provides a comfortable location for groups to watch

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the parade from reserved seats. The indoor seating features exclusive entertainment.

Booking Window: Minimum of six months; 11 for the best indoor seats Event Contact: Carol Ross 503-227-2681 • carolr@rosefestival.org www.rosefestival.org/grand-floral-parade

WORLD WAR II HERITAGE DAYS PEACHTREE CITY, GEORGIA APRIL 20-21, 2019

The number of World War II veterans still living today is rapidly shrinking.

But though this sad loss is leaving America without members of the Greatest Generation, travelers can still learn about their heroism at World War II Heritage Days. Taking place in Peachtree City, a suburb south of Atlanta, this event draws some 10,000 people to see a World War II re-enactment with period military vehicles, airplanes and exhibits.

RE-ENACTORS TELL THE STORY OF FEMALE SERVICE MEMBERS AT WORLD WAR II HERITAGE DAYS.

Courtesy WWII Heritage Days

Highlight for Groups: Military groups and others interested in military history can see and touch vintage aircraft used during the war. The festival also offers aircraft flights for a fee.

Booking Window: Two to three months before the event Event Contact: Eric Matos 678-216-0282• ematos@visitpeachtreecity.com www.wwiidays.org

Travel Back in Time to 79 A.D. • Experience life in the bustling, ancient Roman city of Pompeii • Marvel at nearly 200 precious artifacts, lost for nearly 2,000 years • Relive the massive power of Mt. Vesuvius in 4D Eruption Theatre Groups of 25 or more will receive a group discount. Inquire today! msalvesen@reaganfoundation.org, 805-577-2704

Tickets include admission to the Reagan Library, where you can touch an actual part of the Berlin Wall and climb aboard Air Force One! GROUPTRAVELLEADER.COM

GROUP

40 Presidential Drive • Simi Valley, CA 93065 • ReaganLibrary.com T HE

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THE DUBLIN IRISH FESTIVAL IN OHIO IS A MASSIVE CELEBRATION OF IRISH MUSIC, DANCE AND CULTURE.

DUBLIN IRISH FESTIVAL DUBLIN, OHIO AUGUST 3-5, 2019

Since it began 30 years ago, the Dublin Irish Festival in Dublin, Ohio, a town just outside Columbus, has become the world’s largest three-day Irish festival.

The celebration includes seven stages, 65 acts and more than 535 performers, as well as arts, crafts, food, beer and more festival favorites. It draws more than 100,000 attendees each year.

Courtesy Dublin Irish Festival

Highlight for Groups: Tickets are heavily discounted for groups of 30 or more. In addition to the music and dancing performances on the main festival grounds, there are more Irish sports and dancing competitions across the street from the festival grounds at the local high school.

Booking Window: Six months before the event Event Contact: Joshua Bricker 614-792-7666 • jbricker@irishisanattitude.com www.dublinirishfestival.org

CHOWDERFEST LONG BEACH ISLAND, NEW JERSEY SEPTEMBER 28-29, 2019

Long Beach Island, a town on the New Jersey shore, is celebrating the 30th anniversary of its signature event, Chowderfest, this year. Taking place over the last weekend in September, this community festival is a celebration of the area’s signature food and features a chowder cook-off between many local restaurant chefs and other chowder enthusiasts. There’s also local music and other entertainment.

Highlight for Groups: In addition to offering delicious chowder and seaside scenery, Chowderfest represents a fabulous shopping opportunity for groups. At the festival, the Merchants Mart’s dozens of vendors offer handmade goods and locally produced foods.

Booking Window: Six to 12 months before the event Event Contact: Lori Pepenella 609-494-7211 • lp@sochamber.com www.chowderfest.com

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TOUR OPERATORS DIRECTORY AdVance Tour and Travel LLC

PO Box 489 Ozark, MO 65721 800-346-7706 Contact: Kim Vance, CTIS, ACC kim@advancetourandtravel.com www.advancetourandtravel.com AdVance Tour & Travel is thinking outside the box. We specialize in customizing that itinerary with activities that are created just for your group, allowing you and your customers to truly Advance Beyond the Ordinary.

We pride ourselves on great customer service, firstrate tours, 24-hour proposal turn around and same day answers to all your questions. You will receive great customer service and satisfaction when you travel with AdVance Tour & Travel.

Brilliant Edventures

Two locations: St. Simon Island, Georgia Battle Ground, Washington Phone: 912-434-3088 Contact: Elaine & Tim Moulder elaine@brilliantedventurrs.com BrilliantEdventures.com Brilliant Edventures is a full service receptive tour operator specializing in customized group tours for adults and students throughout the United States and Canada. No matter what your unique trip idea is, we can make it a reality. From themed adventures to mystery vacations, we have done it all! Make your trip memorable for your group with an exciting, one-of-akind itinerary and 24/7 tour support during the entirety of your trip. Request a free quote today!

Joy Tour & Travel

9674 Cincinnati-Columbus Road West Chester OH 45241 513-777-8221 Contact: Greg Wingham greg@joytours.com www.joytours.com We have specialized in domestic and international group travel itineraries since 1985. Let us plan your group’s travel with unique tours that are sure to please! Visit our website for custom, scheduled and guaranteed itineraries. Our affiliation with TAP gives us strength in numbers. Let us put “JOY” in travel!

GROUPTRAVELLEADER.COM

American Journeys International

7120 Kendarbren Drive, Suite 722 Jamison, PA 18929 215-598-8690 Contact: Bruce Rickert br@amjourneysintl.com www.amjourneysintl.com/ American Journeys International assists Active Adults, Student, and International Inbound Groups with tours throughout North America. As a Receptive Tour Operator we provide full tour package trips, including: attraction, meals, tour guides, hotel accommodations and transportation (buses, trains, Airfare) for your group’s travel. Contact us for a no-obligation proposal today.

Aventura World

Be Native Tours

Country Travel DISCOVERIES

DeNureTours

Reformation Tours, LLC

Twin Travel Concepts

250 Moonachie Road Moonachie, NJ 07074 888-482-5887 Contact: Ian Scott info@aventuraworld.com www.aventuraworld.com A valued leader in the group travel marketplace since 1972, Aventura World is focused on elevating group travel beyond traditional sightseeing to delivering culturally rich, interactive, and in-depth destination experiences every time. The company is known for providing excellent client service, destination expertise, and meticulously planned tour and travel packages.

One East Sheridan, Suite 100 Oklahoma City, OK 73104 405-767-8998 Contact: Angel Green, CTE angel.green@chickasaw.net www.benativetours.com Tour the very best of America’s heartland with Be Native Tours. Groups of all sizes can experience pre-built and customizable tours to America’s most exciting and thriving destinations. Rich in culture and natural beauty, don’t wait to book your trip to explore the south-central United States with Be Native.

Collette

180 Middle Street Pawtucket, RI 02860 855-903-8687 Contact: Jim Edwards jedwards@collette.com www.collette.com Collette’s tours give you MORE of what makes guided travel special. With a focus on quality and service for 100 years, Collette gives you MORE value for the money. Hometown Pick Up, worryfree Travel Protection, Professional Tour Managers, must-see’s and culinary inclusions, cultural immersions, and amazing accommodations are just a few ways we give you MORE. Let us help make your job of fulfilling travel dreams easier.

Ozarks’ Kirkwood Tour & Travel

P.O. Box 1166 Branson, MO 65615-1166 Contact: Angie Greeno & Joy Penrod Tickets@ozarkskirkwood.com www.ozarkskirkwood.com Ozarks’ Kirkwood is a receptive operator specializing in Branson and the surrounding Ozarks region. Whatever your needs, we can meet and exceed your expectations with lodging, attractions, meals, guides, detailed escort/driver notes…and anything else needed for a successful customized tour!

13500 Watertown Plank Road, Ste 107 Elm Grove, WI 53122 855-744-8747 / 262-923-8120 groups@CountryTravelDiscoveries.com www.CountryTravelDiscoveries.com/groups Our unique, handcrafted, off-the-beaten-path tours give groups a stellar travel experience and leaders peace of mind. Discounts on dozens of land, rail, cruise, international, and agricultural tours, custom/private-label options for larger groups, insurance, coop promotions and other benefits make planning, selling and enjoying the trip of a lifetime a snap!

P. O. Box 854 Belleville, IL 62222 800-303-5534 Contact: Rowena Drinkhouse info@reformationtours.com www.reformationtours.com Reformation Tours is a unique specialist Christian company that is dedicated to encouraging believers through church history-inspired travel. We’ll show you Europe from a Christian perspective- a continent full of history and charm. Our clients include churches, Bible colleges, Christian schools, families, and individuals. We are members of NTA and the Faith Travel Association.

71 Mount Hope St. Lindsay, Ontario, K9V 5N5 855-268-6101 ext.258 Contact: Shauna Martin shaunamartin@denuretours.com www.denuretours.com DeNureTours is a Canadian company with nearly 60 years of experience. We own deluxe motorcoaches, offering you a complete package - an inclusive itinerary, coach, driver and tour director.

Our tours feature a kaleidoscope of experiences that create a more meaningful trip. Sharing the world ... Inspiring travel.

451 Eichybush Road Kinderhook, NY 12106 917-575-6600 Nicholas Calderazzo, CTP Nick@TwinTravelConcepts.com www.TwinTravelConcepts.com TAP Partner offering creative and specialized tours in NYC; The Berkshires Mountains and Hudson Valley; Vermont, Quebec and throughout the Northeast. Gardens of NYC, Exotic and delicious Quebec; Food and flowers in Philly; Spirit-based programs; Private and public gardens. Call/email to create a program that will wow your travelers.

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TRAVEL INDUSTRY DIRECTORY CRUISES

Emerald Waterways

One Financial Center, Suite 400 Boston, MA 02111 844-290-0228 Contact: David Lubchansky dave.lubchansky@scenicusa.com www.emeraldwaterways.com For both luxury and value, it’s time to discover Emerald Waterways. Voted Cruise Critic’s “Best River Line for Value” three years running, we offer river explorations of Europe, South East Asia, Egypt, Russia and Croatia’s Dalmatian Coast. Our innovative Star-Ships treat guests to exceptional dining with complimentary wine during lunch and dinner, gatherings in the Horizon Lounge, and at our heated pool.

CRUISES

Scenic Luxury Cruises & Tours

One Financial Center, 4th Floor Boston, MA 02111 844–425-6076 Contact: Dave Lubchansky dave.lubchansky@scenicusa.com www.scenicusa.com Scenic Luxury Cruises & Tours is the leader in truly allinclusive, luxury river cruising. From complimentary drinks all day, all shore excursions & private events… the list of inclusions is long. Enjoy your river cruise on our state-of-the-art Space-Ships – which include up to 6 dining venues, WiFi throughout, and a private balcony on the majority our cabins. Scenic provides an unmatched travel experience for your clients.

ALABAMA

U.S. Space & Rocket Center

1 Tranquility Base Huntsville, AL 35805 800-637-7223 Contact: Tom White tom.white@spacecamp.com www.rocketcenter.com The U.S. Space & Rocket Center (USSRC) is the largest spaceflight museum in the world, showcasing the past, present and future of human spaceflight. The Rocket Center serves as the Official NASA Visitor Center for Marshall Space Flight Center and Tennessee Valley Authority and is an affiliate of the Smithsonian Institution.

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ARKANSAS

Eureka Springs CAPC

121 East Van Buren, 3B/P.O. Box 522 Eureka Springs, AR 72632 479-253-7333 Contact: Karen Pryor, CTIS karen@eurekasprings.org www.eurekasprings.org This is decidedly not an ordinary town! Attractions, shopping, arts and entertainment, fine dining, sports and recreation, unique architecture, and amazing history, there’s a town full of engaging residents and merchants who care for you while you are here and will always welcome you back. Eureka Springs is the answer for your group needs.

ARKANSAS

Fort Smith Convention & Visitors Bureau

2 North “B” Street Fort Smith, AR 72901 800-637-1477 Contact: Carolyn A. Joyce CJoyce@FortSmithAR.gov www.fortsmith.org FORT SMITH – the Star of the Western Frontier!

Named a Top Ten True Western Town by True West magazine for the past six years, this is where True Grit happened. Tour Miss Laura’s Visitor Center (former bordello), see Judge Parker’s Courtroom and ride the excursion train through the beautiful Ozarks. U.S. Marshals Museum opens in the Fall of 2019.

CALIFORNIA

The Ronald Reagan Presidential Library and Museum

40 Presidential Drive Simi Valley, CA 93065 800-410-8354 Contact: Melanie Salvesen msalvesen@reaganfoundation.org www.reaganlibrary.com The Reagan Library is one of California’s most beautiful and unique destinations. Tour through the actual Air Force One that flew seven U.S. presidents. View a full scale replica of the Oval Office. Touch an authentic piece of the Berlin Wall. Also home to President and Mrs. Reagan’s memorial site.

CALIFORNIA

The Huntington Library, Art Collections, and Botanical Gardens

1151 Oxford Road San Marino, CA 91108 626-405-2100 Contact: Jane Sandmeier tours@huntington.org www.huntington.org The Huntington: World renowned center of art & culture, covering 120 acres of breathtaking gardens. Featuring European & American art, and Library treasures.

Highlights: 18th Century art, a Gutenberg Bible, 16 magnificent gardens including California Drought Tolerant, Japanese, Chinese, Rose, Camellia, Desert & Children’s Gardens. Docent Tours our specialty (Pasadena adjacent).

COLORADO

Colorado Springs CVB

515 S Cascade Ave Colorado Springs, CO 80903 719-685-7635 Contact: Floy Kennedy floy@visitcos.com www.visitcos.com Think Colorado Springs! With over 55 attractions, 300 days of blue skies, spectacular mountain scenery, Pikes Peak-America’s Mountain, historic trains, Garden of the Gods Park, and other surprising activities, your clients will be glad you scheduled more than one day in this amazing destination just an hour south of Denver.

DELAWARE

Winterthur Museum, Garden & Library

5105 Kennett Pike Winterthur, DE 19735 800-448-3883 Contact: Melissa Donnelley grouptours@winterthur.org www.winterthur.org Winterthur is regarded as one of America’s most beautiful historic homes and mansions – on par with Biltmore Estate, The Breakers, Monticello, and Hearst Castle. Visitors from around the world enjoy tours of Henry Francis du Pont’s 175-room mansion and stunning 60-acre garden. Shop, dine, and spend the day with us!

D.C.

Newseum

555 Pennsylvania Ave., N.W., Washington, D.C. 20001 888-639-7386 Contact: Roxana Rivera groupsales@newseum.org www.newseum.org See for yourself why the Newseum is called the “must-see” attraction in Washington, D.C. Visitors experience the story of news, the role of a free press in major events in history, and how the core freedoms of the First Amendment apply to their lives.

GEORGIA

The Peachtree City Convention & Visitor Bureau

244 City Circle, Suite 2000 B Peachtree City GA 30269 678-216-0282 Contact: Eric Matos ematos@visitpeachtreecity.com www.visitpeachtreecity.com Adventure awaits in Peachtree City! Leave your car at the hotel, hop on a golf cart, and experience meetings like no other place on earth. Conveniently located just 25 minutes south of the world’s busiest airport – ATL. Peachtree City boasts over 1,000 hotel rooms and 90,000 sq. ft of total meeting space.

GEORGIA

Visit Macon

450 Martin Luther King, Jr. Blvd.

Macon, Ga. 31201 800-768-3407 Contact: Steven Fulbright sfulbright@visitmacon.org www.visitmacon.org The soul of Macon can be found in its’ beautiful architecture, rich musical heritage, thriving culinary scene, festivals, and thriving downtown. Centrally located, Macon is a convenient and affordable destination. Macon will make your next group tour a soulful experience.

SEPTEMBER 2016

TRAVEL INDUSTRY DIRECTORY FLORIDA

Visit Sarasota County

1777 Main Street, Suite 302 Sarasota, FL 34236 Contact: Ellen Thomas 941-955-0991 x 105 EThomas@visitsarasota.com www.VisitSarasota.com Take a jaunt to Sarasota County on Florida’s Gulf Coast for your next meeting, the perfect destination for a professional development seminar, a c-suite retreat, a peer-to-peer networking summit and much more.

For services that meet your every need and amenities that go far beyond, contact us today to start planning.

INDIANA

Dearborn County Convention, Visitor & Tourism Bureau

320 Walnut Street Lawrenceburg, IN 47025 800-322-8198 Contact: Sally McWilliams smcwilliams@visitsoutheastindiana.com www.toursoutheastindiana.com Located in Southeast Indiana along the Ohio River Scenic Byway, the Dearborn County Visitors Center provides itinerary planning assistance and tour coordination to the area. Activities include handson arts & gardening projects, historic site tours, progressive dinner, farm & markets tours. Tour for the Cure® travel rewards program.

KENTUCKY

ShelbyKY Tourism & Visitors Bureau

1011 Main Street Shelbyville, KY 40065 502.633.6388 office Contact: Chenelle Mcgee Coordinator@visitshelbyky.com www.VisitShelbyKY.com Here in the “American Saddlebred Capital of the World”, you’ll find authentic Kentucky: a pioneering spirit, rural character, and a home-town feel. It’s small-town charm with grand scale shopping, rolling pastureland with plenty to do. Visit the wineries or distillery. Dine at locally owned eateries. And Tour an American Saddlebred Horse Farm where the breed began.

GROUPTRAVELLEADER.COM

LOUISIANA

Houmas House Plantation and Gardens

40136 Hwy 942, Darrow, LA 70725 225-473-9380 Contact: Jesse Lambert Jesse@HoumasHouse.com (sales) KK@HoumasHouse.com (owner) www.HoumasHouse.com A short drive from New Orleans, Houmas House Plantation and Gardens boasts 38 acres of beautiful gardens, three restaurants, a luxurious Inn and a historic mansion open daily for tours. Guests see the architectural evolution of the mansion and learn how this Mississippi River manor house grew to today’s grand estate.

LOUISIANA

LOUISIANA

New Orleans Plantation Country

2900 Highway 51 LaPlace, LA 70068 985-359-2783 Contact: Willma Harvey Willma@visitnopc.com www.neworleansplantationcountry.com The story begins out here, on a stretch of land tucked comfortably between New Orleans and Baton Rouge alongside the mighty Mississippi River. Here the melting pot of cultures contributes to the complex narrative that defines New Orleans Plantation Country. Immerse yourself in the history, mystery, adventure, food, music and more.

MARYLAND

Lafayette Convention & Visitors Commission

Ocean City Convention & Visitors Bureau

LOUISIANA

MISSISSIPPI

1400 NW Evangeline Thruway Lafayette, LA 70501 800-346-1958 Contact: Eugenie Mitchell Euguenie@lafayettetravel.cm www.lafayettetravel.com Lafayette, LA is at the heart of Louisiana’s Cajun & Creole Country, an area known as the ‘Happiest City in America’ and it’s no mystery. Whether your passion is for our rich cultural history, the bustling culinary scene or distinctive blend of Cajun and Zydeco music, you can be sure you will leave beaming from ear to ear. Plan your escape to the Happiest City in America.

Louisiana’s Northshore/St. Tammany Parish Tourist & Convention Commission

68099 Hwy. 59 Mandeville, LA 70471 800-634-9443 Contact: Tanya Leader tanya@louisiananorthshore.com www.LouisianaNorthshore.com/groups Louisiana’s Northshore, aka St. Tammany Parish, is one hour from New Orleans, Baton Rouge, and the Mississippi Gulf Coast Casinos. Explore Honey Island Swamp, hold baby alligators at Insta-Gator, kayak Cane Bayou, feed giraffes at Global Wildlife Center, or have a tour and tasting at Abita Brewery.

4001 Coastal Highway Ocean City, MD 21842 800-626-2326 Contact: Norma Dobrowolski ndobrowolski@ococean.com www.ococean.com Ocean City is Maryland’s beach resort! OC offers 10 miles of award- winning clean beach, 3 miles of exciting boardwalk and festivals year-round. The surrounding area includes wildlife refuges, the famous Assateague ponies and the new, nearby Harriet Tubman Visitor Center, providing excellent experiences in cultural and historical heritage.

Visit Natchez

640 South Canal Street Natchez, MS 39120 800-647-6724 Contact: Lynsey Smith lynsey@visitnatchez.org www.visitnatchez.org The jewel of the Mississippi River welcomes all travelers in search of a truly distinctive Southern story. The Natchez you’ll experience is one of warmth and enchantment, with a seamless blend of old and new. Wherever you hail from, a visit to Natchez will feel like coming home.

MISSOURI

Missouri History Museum

5700 Lindell Boulevard St. Louis, MO 63112 314-454-3137 Contact: Tami Goldman tgold@mohistory.org www.mohistory.org/museum The Missouri History Museum features the history of the city of St. Louis, and is ideal for all types of groups. Tour formats include gallery tours, curator talks, and step-on bus tours. Visiting groups can customize their experience with additional options, including free self-guided gallery time, dining, and souvenir orders.

NEBRASKA

Lincoln Convention & Visitors Bureau

3 Landmark Centre 1128 Lincoln Mall, Suite 100 Lincoln, NE 68508 402-434-5335 Contact: Kelsey Meyer kmeyer@lincoln.org www.lincoln.org/visit/tour Lincoln, Nebraska offers the excitement of big city and the serenity of the countryside all in one place.

Whether your stay is one day, one week or longer, the tours the Lincoln CVB will put together for you will keep you entertained. History, Food, Adventure, Agritourism… Lincoln has it all!

NEW YORK

The Christmas Spectacular Starring the Radio City Rockettes® presented by Chase

Radio City Music Hall® 1260 6th Avenue New York, NY 10020 212-465-6080 Group.Sales@msg.com Make time for joy at the Christmas Spectacular Starring the Radio City Rockettes®, presented by Chase. Together with your group, discover the historic splendor of Radio City Music Hall®, and awe at the precision and grace of the world’s most iconic dance company, the Rockettes®.

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TRAVEL INDUSTRY DIRECTORY NORTH CAROLINA

Outer Banks Visitors Bureau

One Visitors Center Circle Manteo, NC 27954 877-629-4386 Contact: Lorrie Love love@outerbanks.org www.outerbanks.org/planners Since the late 1500’s the Outer Banks of North Carolina has welcomed groups with open arms.

A land of adventure, of history and mystery, and of firsts. A land shaped by the forces of nature; never the same place twice. What adventure does the Outer Banks holds for your group?

NORTH CAROLINA

Visit NC Smokies

1110 Soco Road, Maggie Valley, NC 28751 800-334-9036 Contact: Ben Wilder ben@visitncsmokies.com www.visitncsmokies.com Having a unique and authentic group experience can happen in Haywood County. With wonderful museums like the Shelton House and Shook Museum to the vibrant Hart Theatre, there is plenty to see and do. We encourage you to come explore the shops and art galleries in Maggie Valley, Waynesville, Canton & Clyde, or come for a relaxing retreat at Lake Junaluska.

Visit NC Smokies is known for its 46 scenic miles of the Blue Ridge Parkway, The Great Smoky National Park, Mountain Heritage Trout Waters and Cataloochee Valley for elk watching!

OHIO

Cincinnati Symphony Orchestra and Cincinnati Pops Orchestra

1241 Elm Street Cincinnati, OH 45202 513-744-3590 Contact: Michelle Lewandowski groupsales@cincinnatisymphony.org www.csogroupsales.org Be inspired by incredible music in Cincinnati’s historic Music Hall. Groups of 10 or more save 25% on most concerts, and senior and student groups save even more! Plus enjoy some of the city’s best restaurants, breweries and boutiques in our vibrant Over-the-Rhine neighborhood.

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OHIO

Experience Columbus

277 W. Nationwide Blvd., Ste. 125 Columbus, OH 43215 614-222-6136 Contact: Roger Dudley rdudley@experiencecolumbus.com www.experiencecolumbus.com Group Experiences are Made in Columbus Check out the only-in-Columbus tried and true experiences that will leave your group with unforgettable memories, including the newest experience, the National Veterans Memorial and Museum, opening fall 2018. The museum will be the only place in the nation to honor veterans from all branches of service and eras of conflict.

OHIO

Youngstown Live – Mahoning County Convention & Visitors Bureau

21 W. Boardman Street Youngstown, OH 44503 800-447-8201 Contact: Tara Mady tara@youngstownlive.com www.youngstownlive.com Stroll through beautiful Fellows Riverside Gardens, explore historic Lanterman’s Mill & Covered Bridge, and roam The Butler Institute of American Art. Discover great wineries, group-friendly dining options, and plenty of shopping.

Located midway between Cleveland and Pittsburgh and New York and Chicago,Youngstown is an ideal destination for your next group tour.

OKLAHOMA

Cherokee Nation Cultural Tourism

777 W. Cherokee St. Catoosa, OK 74015 877-779-6977 Contact: Cynthia Vandenameele cherokee.tourism@cnent.com www.VisitCherokeeNation.com A visit to Cherokee Nation is one “Oh, wow” after another! Immerse yourself in museums, rich with hands-on experiences and Cherokee culture.

Explore shops filled with authentic Cherokee art.

Discover more than a century of history through a custom group tour. Go to VisitCherokeeNation. com and plan your trip today.

OKLAHOMA

Oklahoma City Convention & Visitors Bureau

123 Park Ave. Oklahoma City, OK 73102 405-297-8913 Contact: Sandy Price sprice@visitokc.com www.VisitOKC.com www.ChristmasSpectacularGroups.com Oklahoma City’s rugged Western past and recent urban renaissance have created a modern metropolis that’s still rich in cowboy culture. For group tours coming to Oklahoma City, there are renowned festivals, national sporting events, treasure-filled museums and a variety of districts highlighting arts and entertainment.

OKLAHOMA

Oklahoma Tourism & Recreation Department

900 N Stiles Avenue Oklahoma City, OK 73104 405-990-1087 Contact: Todd Stallbaumer Todd@TravelOK.com TravelOK.com/Group Oklahoma, land of what’s new. Keep us on your radar in 2019 as we celebrate a new Oklahoma Contemporary Arts Center location in Oklahoma City. Visit in 2020 to check out Tulsa’s OK POP Museum. And in 2021, we’ll celebrate the Bob Dylan Archives and American Indian Cultural Center openings.

PENNSYLVANIA

Chester County CVB

300 Greenwood Road Kennett Square, PA 19348 484-840-7213 Contact: Courtney Babcock Courtney@BrandywineValley.com www.brandywinevalley.com Nestled in SE Pennsylvania, Chester County’s Brandywine Valley is the prime location for events and conferences. With over 5,000 hotel rooms, a wealth of culturally diverse, scenic attractions, and top-rated, innovative facilities and unique venues, such as Longwood Gardens, we have something for everyone.

SOUTH CAROLINA

Visit Myrtle Beach

1200 North Oak Street Myrtle Beach, SC 29579 843-626-7444 Contact: Sandy Haines Sandy.Haines@visitmyrtlebeach.com VisitMyrtleBeach.com Myrtle Beach Area of South Carolina is known for our wide sandy beaches and even wider variety of options to keep groups entertained- golf, shopping, Carolina Coastal Cuisine, buffets galore, live theaters, sculpture gardens, aquariums and more. Fabulous weather all year, so any time is the perfect time to visit!

SOUTH DAKOTA

Mitchell Convention & Visitors Bureau

601 N Main St | PO Box 1026 Mitchell, SD 57301 866-273-2676 Contact: Emily Hennagir emily@visitmitchell.com www. VisitMitchell.com There may be one big attraction that brings visitors to Mitchell, SD- but there are a million reasons to stay. Mitchell boasts a-MAIZE-ing attractions including the World’s Only Corn Palace, over 50 restaurants, and relaxing accommodations.

Biggest stop between Sioux Falls and Rapid City.

Exit 332.

TENNESSEE

Grand Ole Opry Entertainment Group

2804 Opryland Drive Nashville, TN 37214 615-882-5439 Contact: Jamie Lynn Thompson jthompson@opry.com www.opry.com/groups For over 90 years, country’s best continues to mesmerize audiences at the Opry, the show that made country music famous. Go backstage with a guided tour of the 4,400-seat venue or enjoy a self-guided tour of the Ryman, known as the Mother Church of Country Music.

SEPTEMBER 2016

TRAVEL INDUSTRY DIRECTORY WEST VIRGINIA

WISCONSIN

WISCONSIN TH

E

Y BU Potomac Eagle Scenic Railroad

PO Box 657, 149 Eagle Drive, Romney, WV 26757 304-424-0736 Contact: Jodi Burnsworth potomaceaglewv@gmail.com www.potomaceagle.info Your journey begins at Wappocomo Station, situated next to a charming homestead and a sprawling view of the mountains. Enjoy the sounds of vintage diesels as they lead you through beautiful pastures and farms dating back to the 1700s. As you wind along the South Branch of the Potomac River, you’ll enter a visually striking gorge known as the Trough. One of the most scenic spots along the South Branch, the Trough is home to American bald eagles.

The Dancing Horses Theatre

5065 Highway 50 Delavan, WI 53115 262-728-8200 Contact: Joyce Bicek info@thedancinghorses.com www.thedancinghorses.com It’s all about magic, dreams, entertainment and talented equestrians. It is a “must see” for anyone interested in a unique destination. For a perfect day of enthralling family entertainment plan to visit The Dancing Horses Theatre. You will want to return again and again to experience this ever changing, one-of-a-kind 90 minute performance. Conveniently located at the Illinois/Wisconsin border.

VISIT Milwaukee

648 N. Plankinton Avenue, Suite 220 Milwaukee, WI 53203 414-284-4249 Contact: Jill Hauck jhauck@milwaukee.org www.visitmilwaukee.org Set on the coast of Lake Michigan, Milwaukee is a city filled with old world style, modern attractions, and Midwestern charm. Come celebrate during our summer filled with festivals, or enjoy the year-round fun of brewery tours, worldrenowned museums (including the world’s only Harley-Davidson Museum), a first-class casino, and more.

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SAVE UP TO $750 PER PERSON

From the Arctic to the Antarctic–and the tropics in between–guests can explore these natural wonders in the ultimate dimension of luxury and adventure: The Scenic Eclipse. Your clients will be pampered with personal butler service and a staff member for almost every guest. And they’ll venture out in everything from zodiac to submarine and helicopter. Launching January, 2019.

To book your clients call us at 1.833.777.9056 or visit scenicusa.com Terms & Conditions: Prices are in U.S. dollars and available to legal residents of the 50 United States of America. Book and pay in full by October 31, 2018 and save $750 per person on all Antarctica in Depth 2019/20 season departures; $500 per person on voyages 10 days or longer, and $300 per person on voyages less than 10 days. Tour Conductor Credit of 1 for 15 on any Non-Polar voyage and 1 for 20 on all Polar voyages. Full group offer details at scenicusa.com. Offers may be extended, canceled or withdrawn at any time without notice. All bookings are subject to Complete terms & conditions available at scenicusa.com