The Group Travel Leader September 2022

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GROUPTRAVELLEADER THE ARTFUL CITIES | YES, VIRGINIA | RESPLENDENT RAILROADS SEPTEMBER 2022 PARKNATIONALGLACIER NOBOUNDS IN Beauty knows THEGUIDE BUYER’S ARTS ISSUECULTURE&

THE MODERN FRONTIER The perfect road trip for exploring The Mother Road requires cruising through Oklahoma City’s “must-see” attractions, one-of-a-kind lodging, and insider blogs for classic road trip inspiration. Start your journey at VisitOKC.com.

2022 MSG Entertainment Group LLC. All rights reserved. VISIT ROCKETTES.COM/GTL EMAIL TOURISMSALES@MSG.COM CALL 212.465.6055 Experience NYC’s most iconic holiday production, the Christmas Spectacular Starring the Radio City Rockettes. With a variety of showtimes and 90 minute show run, the Christmas Spectacular is truly the perfect addition to your NYC itinerary!

4 kyle@grouptravelleader.comKYLE ANDERSON 888.253.0455 The GROUP TRAVEL LEADER is published ten times a year by THE GROUP TRAVEL LEADER, Inc., 301 East High St., Lexington, Kentucky 40507, and is distributed free of charge to qualified group leaders who plan travel for groups of all ages and sizes. THE GROUP TRAVEL LEADER serves as the official magazine of GROUP TRAVEL FAMILY, the organization for traveling groups. All other travel suppliers, including tour operators, destinations, attractions, transportation companies, hotels, restaurants and other travel-related companies may subscribe to THE GROUP TRAVEL LEADER by sending a check for $59 for one year to: THE GROUP TRAVEL LEADER, Circulation Department, 301 East High St., Lexington, KY 40507. Phone (859) 2530455 or (859) 253-0503. Copyright THE GROUP TRAVEL LEADER, Inc. All rights reserved. Reproduction of editorial or graphic content in any manner without the written consent of the publisher is prohibited. MAC T. LACY Founder and Publisher CHARLES A. PRESLEY Partner BRIAN JEWELL VP & Executive Editor HERBERT SPARROW Senior Writer DONIA SIMMONS Creative Director KYLE ANDERSON Director of Sales & Marketing BRYCE WILSON Advertising Account Manager ASHLEY RICKS Graphic Design & Circulation SARAH SECHRIST Controller RENA BAER Copy Editor CONTENTS ON THE COVER St. Mary Falls is one of many treasures hidden within Montana’s Glacier National Park. Photo by Jason Savage TRAVEL LEADER THE GROUP 8ISSUE|31VOL 22 BEST OF MONTANA Discover unbelievable scenery and more on this trip from Glacier to Yellowstone. 6 Editor’s Marks COLUMNS NEWS8Family Matters 10 Arts Districts 28 Scenic Train Adventures 16 Virginia Spotlight ARTS CULTURE&ISSUE 35 BUYER’S GUIDE Learn how to solve today’s challenges and meet the new faces making waves in tourism. CHARTING THE EVOLUTION OF GROUP TRAVEL

OPEN NOW THROUGH APRIL 23, 2023 Produced by Round Room Live in partnership with The Royal House of Mandela (RHoM) and RHoM Investments. This program made possible in part through Hotel Tax Revenue funded from the city of College Station through the Arts Council of Brazos Valley FOLLOW US @Bush41Library979.691.40001000 George Bush Dr W, College Station, TX 77845 |

3) Take reservations.

Here are five things every travel organization website should do in 2022.

1) Capture contacts.

EDITOR’S MARKS BY BRIAN JEWELL

4) Send notifications. Once people book or reserve something on your site, your system should automatically send them relevant notifications. This can include receipts or invoices for their purchases, as well as balance due notifica tions, reminders of their bookings or pointers on next steps they should take to ensure a smooth experience. Automating these notifications could also save your team a lot of busywork.

2) Highlight products.

Every time a new person comes to your website, you have an opportunity to gather their contact information so you can continue reaching out to them after they leave. But people don’t usually give that up for nothing. So you need to offer people something of value in exchange for their contact info. This could be a downloadable guide with helpful tips, a discount on future purchases or a registration to an upcoming webinar or in-person event. Get creative and see what happens.

You have things to sell — tours, hotel rooms, tick ets, meals, etc. So why aren’t you showcasing those products on your site? Too many travel websites make vague mentions of the kinds of products and services offered, but they don’t give enough detail. You should make sure your website highlights the variety of things people can do with you. If you sell trips, that means pages or posts dedicated to specific itineraries or departures. If you sell services, you should clearly outline the different packages and options you offer to travel groups.

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5) Provide data. A good website should provide you a wealth of information. With solid site traffic reporting (like the free tools from Google Analytics), you can find out which parts of your site people spend the most time on, which products they view the most, and which pages and posts are ranking highest in search engines. Leveraging these analytics can help you optimize your site and your sales process.

There’s no shortage of other amazing things websites can do these days. But with these bases covered, you’re guaranteed to see better sales and smoother operations.

s your website working hard enough for you?Whether you’re a tour company, an attraction, a hotel or some other travel provider, your website is an essential part of your brand. It’s the first place many people will go to learn about your services. If the site is poorly designed or short on info, it risks making a bad first impression. But in today’s world, a good website isn’t just a place to display information about you — it’s also a place to dynamically interact with your customers. And that means your site needs to do more than just look nice. It also needs to offer the information customers are looking for and allow them to take action with that info.

Twenty years ago, only large, sophisticated companies had the tools to sell things online. Today, though, it’s incredibly easy. You already have customers coming to your website and looking at your products. If you don’t offer them a way to book those products while they’re on the site, you’re missing out on a huge percentage of your potential sales. Tour operator websites should offer ways for individuals to book tours online. And travel providers should make sure their sites offer convenient ticketing, reservations or RFP processes.

THE LINKS THE HARBOR THE OUTLETSTHE WINNINGS THE OUTDOORSTHE WINERIES THE ATTRACTIONS THE ARTSTHE MUSEUMS Visit ExperiencePrinceGeorges.com to book your next visit. Experience Prince George’s for Extraordinary Times! Affordable, Accessible and Authentic. Three top reasons that make Prince George’s County, MD an exceptional destination to explore.

SALEM, Ohio Group travel planners across the country have been guided by the destination knowledge of Jim Edwards of Collette, who has become a trusted friend in the travel Edwardsindustry.isin his 26th year of serving Collette in sales leadership, focusing on serv ing the sales team and national partners. He collaborates with the Collette team to create strategy and best practices for success with affinity partner organizations and national member associations.

“Jim once told me that travel is the great educator, and that says it all,” Ferguson said.

Edwards also has a favorite scripture, Matthew 6:33: “Seek first the Kingdom of God, and his righteousness: And all these things shall be added unto you.”

JIM

“We get calls from group planners every year asking if Collette and Jim are sponsoring lunch,” says Jennifer Ferguson, general manager of Group Travel Family of Brands. Edwards’ entry into the travel industry was interesting.“Imoved my family to Tennessee to start my career as with Collette,” he said. “Six years later I was able to return to Ohio with a promo tion to regional director of sales, overseeing the Central and Pacific Northwest and 15 business development managers.”

“Ben is a great addition and has already made his mark as a member of the GTFamily, and you will get to meet him at the registration desk of the conferences,” said Charlie Presley, founder of Group Travel Family of Brands. Ben resides in Columbiana, Ohio, where he enjoys stand-up comedy, cooking and his three dogs.

JIMBENEDWARDSEVERLY

FAMILYMATTERS 8 SEPTEMBER 2022 GROUPTRAVELLEADER THE

While some of you might have had the pleasure of already speaking with Ben, he will become a known voice to all when you call the GTFamily offices. Ben is looking forward to meeting everyone in person at the GTFamily of Brands conferences.

Edwards has been a leader in the industry for more than two decades and sits on the boards of several travel industry organizations. In those two decades, he has become a consistent and reli able resource for thousands of travel groups. His dedication has included positioning Collette as the longest-running corporate sponsor at Select Traveler Conference, Going On Faith Travel Conference and Boomers in Groups. Members of these organi zations have not only discovered new Collette offerings but also recognized Edwards as someone they look to for travel advice.

Since 2011, Edwards has spent his time on a national level serving the sales team in the field and national partners, and representing Collette at more than a dozen affinity tradeshows across the country.

As a thank-you from Collette for two decades of service, Edwards and his wife enjoyed a trip to Italy. You can congratulate Jim at jedwards@collette.com or 800-852-5655 ext. 14543.

EVERLY TAKES FULL-TIME ROLE WITH GTFAMILY

COLLETTE’S EDWARDS IS A CONFERENCE CONSTANT SALEM, Ohio — Ben Everly has joined the staff at Group Travel Family of Brands. Ben cut his teeth in the travel industry as a part-time employee, serving in the operations department. As the newest member of the GTFamily, Ben will expand his responsibilities to include marketing, sales support, social media and IT.

WWW.VISITITHACA.COM BY RACHEL CRICK FallsButtermilkIthaca’s COURTESY ITHACA/TOMPKINS CO.

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Ithaca sits just south of the Cayuga Lake, which is the longest of the 11 Finger Lakes. It measures nearly 40 miles long and contains over 90 species of fish. The surrounding area is home to wildlife such as deer, bald eagles, beavers, heron and many other species. To get out on the water and learn more about the area’s flora and fauna, groups can take a boat tour with Discover Cayuga Lake. They can board the MV Teal, a vessel seating up to 70 passengers, and cruise around the lake on either a public tour or private charter. Groups can opt for a daytime or sunset cruise to enjoy the gorgeous water views.

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Ithaca’s tallest and arguably most famous waterfall, Taughannock Falls, is a must-see for groups passing through the area. Its name stems from the language of the Indigenous tribes that once populated the region. At 215 feet, this plunge waterfall is over 30 feet taller than Niagara Falls. While there may be hundreds more water falls for groups to choose from, another stand out is Buttermilk Falls, one of Ithaca’s most iconic waterfalls. This cascading waterfall mea sures 165 feet high, but unlike Taughannock Falls, the drop isn’t straight down; instead, the foaming water that earned the falls its name spills over naturally carved stone steps and into a basin, which eventually trickles down toward Cayuga Lake. Groups can get up-close, breathtaking views of the falls from their base year-round with virtually no hiking required.

GROUPTRAVELLEADER THE FALLING FOR ITHACA Ithaca is overflowing with waterfalls. Located in the Finger Lakes region of New York, near Cayuga Lake, Ithaca is best known for its picturesque landscapes, which were shaped over millennia by glaciers. The Ithaca area has over 150 waterfalls and plenty of gorges, making it an excellent choice for nature lovers and outdoor recreationalists. But even city slickers are sure to be in awe of the stunning terrain.

10 SEPTEMBER 2022 BLOCK ON THE Pueblo Arts Alliance Chewelah Creative District BY KIM THOMAS COURTESY PUEBLO ARTS ALLIANCE BY MEG STORROW, COURTESY MASS AVE CAD BY SAM YANG South End Arts District COURTESY MISHA STUDIO PHOTOGRAPHY Asheville’s River Arts District Inside studioAshevillean COURTESY MISHA STUDIO PHOTOGRAPHY Beauty The Mass Avenue Cultural Arts District is the creative hub of Indianapolis.

Events are held throughout the year here, as well. A quick scan of the district’s online calendar will provide groups with details surrounding upcoming art work shops; farmers markets, where visitors might be able to snag a gorgeous piece of pottery or a woodcarving; and First Thursday Art Walks, where the district high lights a selection of creative members and their work.

ASHEVILLE, NORTH CAROLINA

About 45 miles north of Spokane is the charming rural community of Chewelah, the creative district of which has been growing since 2019. The area is known for its collection of colorful murals, and groups can download a scavenger hunt provided by the district and take a self-guided mural tour. Additionally, the district is full of artists who spe cialize in different mediums, from painting and woodwork to music, jewelry, collage and dance.

Nestled in communities across the U.S. are areas dedicated to cele brating and creating art. And while no two locales are the same, it’s their unique size, vibe, works of art, venues and people that make them all worthwhile.

GROUPS NEVER TIRE OF THESE ARTS

PUEBLOARTS.ORG Chewelah Creative District

Also a hit is the community’s Chewelah Center for the Arts, which has hosted a number of events, from productions and dinner shows to author nights.

RIVERARTSDISTRICT.COM

INDIANAPOLIS Shortened to simply Mass Ave when coming out of the mouths of locals, this five-block arts district on Massachusetts Avenue is considered downtown Indianapolis’ front porch, where fun and friendliness abound. Groups can spend hours enjoying the area’s DISTRICTS BY LINDSEY HYDE BY KIM THOMASBrowsing a Chewelah gallery

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Just minutes from downtown Asheville, the River Arts District — or the “RAD,” as the locals call it — is a mile-long collection of galleries and working studios along the French Broad River that are housed in 23 former industrial and historic buildings. Here, more than 200 artists can be found practicing their craft, from sculpting and basketry to photography and bookbinding. Groups can expect to spend more than a day at the RAD, admiring outdoor murals and sculptures, browsing studios, purchasing artistic creations and watching live demonstrations. Since the district doesn’t have designated open/closed periods, visi tors can often find artists at work at any given time. In addition to watching the magic happen, groups can put their creative skills to the test. Many artists offer hands-on classes in mediums like sculpting, jewelry making and painting.

Pueblo Creative Corridor

Here are six flourishing art districts you and your group need to explore.

River Arts District

CHEWELAH, WASHINGTON

CHEWELAHCREATIVEDISTRICT.ORG Mass Ave Cultural Arts District

ARTS ISSUECULTURE&

PUEBLO, COLORADO Music, dance and visual art intermingle in the Pueblo Creative Corridor, which comprises the city’s three his toric centers: Downtown Main Street, the Union Avenue Historic Commercial District and Mesa Junction. Downtown Main Street boasts a collection of local galleries and shops as well as the popular Sangre de Cristo Arts Center, where visitors can enjoy a dance or musical performance or peruse the rotating exhibits found inside the Helen Thatcher White Galleries. Also a draw is Founders’ Plaza, where visitors can find exquisite sculptures of Pueblo’s founders. Groups can also enjoy the lively Union Avenue, which boasts a slew of galleries, street performers and concerts. Or, they can go for a relaxed stroll in Mesa Junction, a quaint neighborhood that’s home to galleries, cafes and Rawlings Library.

While groups are sure to have an unforgettable experience any time of year, the summer brings the annual IndyFringe Theatre Festival, where more than 300 genre-defying local, national and international performances take place over a three-week span.

LOVEBURLINGTON.ORG/SOUTH-END

Enjoying the sunshine in Burlington’s South End Arts District Public art in the South End BY SAM YANG

MASSAVEINDY.ORG South End Arts District BURLINGTON, VERMONT

Housed in what once served as the city’s manu facturing district is Burlington’s creative hub. Here, groups get the full experience. In between hopping in and out of artists’ studios and galleries and perus ing local shops that sell everything from guitars and vintage clothing to furniture and medicinal herbs, visitors can enjoy the district’s flourishing food scene.

PHOTOS

HUNTSVILLE IS A GO FOR RE-ENTRY

While the district is a great place to explore all year, it is recommended that groups come during the summer, as every Friday night brings Truck Stop, a free outdoor block party, where galleries, studios and businesses showcase and sell art and other goods.

Home to the world’s largest space museum and U.S. Space Camp, “Rocket City” reignites America’s ingenuity and lively spirit. Featuring a vibrant arts and entertainment district, plus a vast number of natural attractions and cuisine offerings, Huntsville, Alabama, is the perfect destination for those who want to see and do it all.

One exquisite piece of art groups won’t want to miss while here is the world’s tallest filing cabinet. The sculpture was created by Bren Alvarez in 2022. In addition to admiring artists’ work, groups can take their creative skills for a spin. New New Art Studio, for example, offers several workshops in media such as woodcutting and printmaking.

(800) 843-0468 | HUNTSVILLE.ORG Our Mission Is Living Life to the Fullest.

GROUPTRAVELLEADER THE outdoor art and traipsing in and out of its eclectic restaurants, shops and galleries. A few must-visit spaces include Homespun: Modern Handmade, a gallery, workshop and boutique that sells works by more than 300 artists, crafters and makers, and Franklin Barry Gallery, which showcases everything from alabaster sculptures and handblown glass to pen-and-ink drawings and oil-on-canvas works.

EXPECT THE UNEXPECTED Shopping, Food & Brews, Entertainment, Farms, and more. Plan your group adventure and discover places to eat, shop, and stay. Visit www.ohioamishcountry.com/groups or call 330-674-3975 Living life simply. Holmes County & beyond.

THE-DISTRICT.ORG

PHOTOS COURTESY THE DISTRICT: CZECH VILLAGE & NEW BOHEMIA A Czech mural in The District Lion Bridge Brewery at The District in Cedar Rapids Bring your group for an unforgettable outing The 2022/23 Season is on sale now. Experience the best of Broadway and opera on Chicago’s biggest stage. Groups of 10 or more save up to 20%. lyricopera.org/groupsales 312.827.5720 groupsales@lyricopera.org

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Located in the south end of Cedar Rapids’ city center, The District is made up of two historic neigh borhoods: The Czech Village and New Bohemia. This 40-block area is considered the place to be for those looking to immerse themselves in music, art, dining and shopping. When it comes to the arts, groups can take a self-guided tour of the city’s 10 gorgeous murals or enroll in a ceramics or glassblowing workshop at the Iowa Ceramics Center and Glass Studio.

Kyle Flubacker ERNANI | FIDDLER ON THE ROOF | DON CARLOS | LE COMTE ORY HANSEL AND GRETEL | THE FACTOTUM | CARMEN | PROXIMITY WEST SIDE STORY| THE BRIGHTNESS OF LIGHT

The District: Czech Village and New Bohemia

Additionally, fun, creative events are always on The District’s calendar. Examples include outdoor yoga, an improv night held on the first Thursday of every month and the Rock the Block summer concert series held every Friday evening from May through August.

While here, groups soon learn this area is a jack pot for snagging artsy finds. Cute antique and décor shops can be found all over the area.

CEDAR RAPIDS, IOWA

Ohr-O’Keefe Museum of Art | Biloxi, Mississippi There’s a fine art to traveling in Mi i ippi. #WanderMS In Mississippi, the arts are everywhere. Across our state, you’ll find cultural attractions celebrating the works and influence of Mississippi’s greatest painters, potters, folk artists, writers, and musical trailblazers – everything from art galleries to hands-on arts experiences. Start your travel journey today at VisitMississippi.org/Arts.

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ow more than ever, “Virginia is for lovers.” Still the state’s official slogan after more than five decades, this statement is meant to imply that whatever you’re looking for in a vacation, you’ll get (and love) in the incredibly diverse Virginia. Does your group want surf and sand? They’ll find it in Virginia Beach. How about history? The entire state is rich with attractions, eateries and even hotels that provide peeks into its fascinating past. Recently, groups have even discovered a food and wine scene now booming within Virginia’s borders. Add to all of this a gorgeous landscape that makes motoring through the state an absolute pleasure, and you have one of the country’s most idyllic states for group getaways.

VIRGINIASTATESPOTLIGHTByJill

Gleeson

COURTESY GEORGE WASHINGTON’S MOUNT VERNON

Beautiful gardens and historic structures are among many reasons groups love visiting George Washington’s Mount Vernon.

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rambling, bucolic property, which is about 40 minutes from D.C. So is visiting the beautifully restored mansion, where a wealth of history interpreters keep things lively, as well as the museum and education center. Leaders can book a number of special experiences for their groups, like attending a wreath-laying ceremony at the tomb, helping to raise the flag at the main gate or breaking bread with a character interpreter from Washington’s life.

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Known as “our nation’s most hallowed ground,” Arlington National Cemetery presents a moving opportu nity every group member is sure to appreciate: the chance to remember and honor more those who have served our country. That includes President John F. Kennedy, who is buried on the grounds of the 639-acre cemetery, as well as soldiers whose remains were never identified, memorialized at Arlington’s Tomb of the Unknown Soldier. Leaders should be aware that motorcoaches are generally not authorized to drive through the cemetery, but pri vate tours can be booked in advance through Arlington National Cemetery Tours, Inc.

GEORGE WASHINGTON’S MOUNT VERNON President George Washington spent five decades working on Mount Vernon, so it’s only fitting he, along with his wife, Martha, would be interred on the grounds. Their tomb is typically a must-see for groups visiting the VTC

POPULAR DEMAND SHENANDOAH NATIONAL PARK

Shenandoah National Park

Arlington National Cemetery Shenandoah wildlife

Two words: Skyline Drive. The iconic road, which trav els along the crest of Blue Ridge Mountains for 105 miles, is a flat-out showstopper. The seemingly endless views from it are enough to get your group googly-eyed even without doing anything else in the park, but in spring through fall, groups will want to hop a shuttle down to Rapidan Camp. It was once a summer retreat for President Herbert Hoover and hosted the likes of everyone from Thomas Edison to Winston Churchill. In addition, rangers can be booked as step-on guides, and Byrd Visitor Center in the Big Meadows area is worth a stop for its detailed overview of the park.

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ARLINGTON NATIONAL CEMETERY

For groups staying into the evening, dinner at the King’s Arm Tavern, which dates to 1772, is a must.

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COLONIAL WILLIAMSBURG Colonial Williamsburg doesn’t just give groups the opportunity to learn about the past, it also gives groups the opportunity to live it. Set on more than 300 acres, what’s been dubbed “the world’s largest living history museum” includes 600-some recreated and recon structed buildings from the town’s Colonial past, with loads of costumed interpreters to interact with group visitors. Leaders can choose from a variety of packages for their group and opt for experiences from guided day tours to evening programs like ghost walks, peri od-inspired dances and trials of pirates and “witches.”

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Colonial Williamsburg NPS

VIRGINIA MUSEUM OF HISTORY AND CULTURE

Intel has the massive, 15-year (and then some), $100 million-plus expansion of Prince William County’s National Museum of the Marine Corps seeing completion in 2030, although there should be a wealth of new history galleries opening as early Virginia Aquarium National Museum of the Marine Corps

COURTESY VA MUSEUM OF HISTORY & CULTURE

AQUARIUMVIRGINIACOURTESY VTC

18 GROUPTRAVELLEADER THE UP AND COMING VIRGINIA AQUARIUM MARINE SCIENCE CENTER

Virginia Museum of History and Culture

NATIONAL MUSEUM OF THE MARINE CORPS

Currently at the tail end of its nearly $30 mil lion expansion and renovation after a long series of delays, the Virginia Aquarium’s South Building will debut sometime soon, perhaps by year’s end. When it does, the Virginia Beach attraction will feature exciting sea life and exhibits never before seen there, including chocolate chip sea stars, a giant Pacific octopus and a variety of jellyfish. A brand-new animal care center will give groups the chance to see veterinarians at work caring for marine sea critters and even allow them to ask the vets questions via a push-to-talk button.

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When the Virginia Museum of History and Culture in Richmond reopened in May after a $30 million-plus expansion and renovation, guests were greeted by a gleaming, completely modern update that changed almost two-thirds of the facility. From a soaring two-story entrance atrium to a state-ofthe-art immersive orientation theater — both of them brand new — this is a thrilling transformation that groups will want to see for themselves. Even bet ter? The 50% increase in display space, used for engaging exhibits like “Our Commonwealth,” which is organized by geographic region and provides a true multi-sensory experience.

NORFOLK BOTANICAL GARDEN

Groups will have to wait a bit to visit the Norfolk Botanical Garden’s “Garden of Tomorrow.” Best estimate on the timeline for the $30 million expan sion’s debut is 2024, but when it does open, it will be a jaw-dropping improvement to the facility. Plans include a reimagined parking area filled with shade trees and flowers and a new entry pavilion, as well as what may be the most exciting addition: a 26,000-square-foot conservatory. Separated into four biomes, it will introduce groups to environments as varied as a tropical rainforest and the Arizona desert and feature an indoor/outdoor skywalk.

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Abingdon’s Martha Washington Inn and Spa The Dairy Market

When you’re at the shore, you need to sample seafood at least once, and it’s even better if you do it where you can see the water. Located along the Virginia Beach Boardwalk, Waterman’s Surfside Grille dishes out just about any fish you might wish (try their justifiably famous she-crab soup), with a panoramic view of the Atlantic Ocean. For larger groups of 40 or more people, the restaurant also offers The Attic at Waterman’s, a private venue.

THE JEFFERSON HOTEL So opulent it may well turn into your group’s favor ite hotel, this Richmond Beaux Arts beauty debuted in 1895, going on to host luminaries like Charles Lindbergh, Elvis Presley and President Barack Obama. Your group will want to take a gander at The Jefferson’s museum, located at the bottom of the grand staircase (said to have inspired the similar staircase seen in “Gone With the Wind”), which leads from the mezzanine level to the Rotunda lobby.

REGION TOURISM

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MEMORABLE MEALS

WATERMAN’S SURFSIDE GRILLE

If you’d like to set your group loose for a bit, Charlottesville’s Dairy Market is a good place to do it. Located in the historic Monticello Dairy building, which was built in 1937, the bustling hall is home to more than a dozen vendors serving up an eclectic range of food and drink. Groups will find gour met burgers, Southern soul food, exquisite baked goods, Thai and Latin American street fare, artisan pizza and more, much of it crafted from locally procured ingredients. There’s often live music, too.

COURTESY RICHMOND

MARTHA WASHINGTON INN AND SPA

THE DAIRY MARKET

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Tucked away in pretty little Abingdon — itself renowned as a premiere culinary destination — the Martha Washington Inn and Spa features 63 rooms and suites with well-appointed decor that recalls the property’s illustrious heritage. Built in 1832 as a lavish retirement residence for General Robert Preston, a War of 1812 veteran, the inn was once a college named in honor of the country’s first first lady and later a hospital for wounded Civil War soldiers. Now a member of the Historic Hotels of America, the inn offers groups goodies like special rates and complimentary bus parking.

The Jefferson Hotel

COURTESY THE DAIRY MARKET

OVERNIGHT SENSATIONS

BY RICO MARCELO, COURTESY WATERMAN’S A cocktail at Waterman’s Surfside Grille

22 SEPTEMBER 2022 Groups can hike to see several glaciers and glacial lakes in Montana’s Glacier National Park.

GLACIER NATIONAL PARK

“Check out the Glacier National Park boat company cruises,” Skrutvold added. “They are on old historic, beautiful boats.”

OUTDOOR DRAMA

Some of the most stunning scenery on God’s green earth is in Glacier NationalWaterfallsPark.cascade from breathtaking heights. River rocks and glacier stones bejewel the bottom of turquoise lakes and rivers. Wildlife outnumbers twolegged creatures 10,000 to one in this alpine region, and pristine landscapes transport visitors to a place out of a fantasy movie.

A truly epic trip is in store for groups in Montana’s Big Sky Country.WithGlacier National Park to the north and Yellowstone in the south, western Montana will immerse wander lusters in wild, wondrous spaces. Traveling between the two parks showcases the best parts of Glacier Country and southwest Montana. You’ll see glaciers and geysers, plus plenty of fascinating towns with activities, history and culture. And who knows? You may even see some of your favorite scenes from Hollywood. For your next wild adventure to western Montana, consider any of these great stops. Or better yet, try them all.

MONTANA EXCEEDS YOUR OUTSIDE EXPECTATIONS

Other options in the park? Pack food and let your group explore. Hear from a ranger. In the winter, rent ATVs or fat-tire bikes.

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“The best way to view the park is from a historic open-top red bus,” said Aerionna Skrutvold, Glacier Country Tourism’s group sales associate.

Groups can also see the grandeur from the waters. Take a guided whitewater rafting tour or book a calmer, more scenic trip.

BY KATI HYER

And while we hope you don’t need to use either, make sure your group packs both bug and bear spray.

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Some of the otherworldly drives are impassable by motorcoach, so take advantage of the Going-To-The-Sun guided tours in one of the iconic buses. Tours are available from the Native American perspective, too. For groups larger than 18, plan to split into two vehicles.

Mountain Resort is good for a drop-off where group members can do activities on their own,” Skrutvold said. “In the summer, hike to the top [of Whitefish Mountain]. Go huckleberry picking, try zip lining, ropes courses, slides — it’s great for the active crowd,” she said. Want a more serene option? “Take the lift for a scenic ride and enjoy the restaurant at the top ,” Skrutvold added, mentioning the Summit House Restaurant and Bar. The top-of-the-world views are incredible, but be sure to wear layers even in the summer — the winds have brushed over glaciers and are ice cold year-round. The mountain is also home to great downhill and cross-country mountain biking. In the snowy months, skiers and snowboarders will find fantastic powder in Whitefish Mountain Resort’s more than 3,000 acres of untouched terrain.

“You could spend all day at the Miracle of America Museum,” Skrutvold said. “It’s hilarious and fascinating at the same time.”

COURTESY NPS

Incredible views, memorable restaurants and plenty of rec reational activities await everyone and every physical skill level in WhileWhitefish.intown, swim or sunbathe at Whitefish City Beach with views of the ponderosa pines and the ski resort. Take in the galleries, shops, theater performances and live music lining Central Avenue. Mere minutes away in the Flathead National Forest is the“Whitefishresort.

“It’s absolutely beautiful. You take the tour, then do a project involving lavender,” said Skrutvold, explaining the sachets and oil projects. “Men think ‘ho-hum, a lavender farm,’ but they’re always the ones most interested in it.”

FLATHEAD LAKE AREA

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KALISPELL If your group wants small-town charm and incredible access to Montana’s outdoors without sacrificing urban comfort, head to Kalispell. The town just 20 miles south of Glacier National Park has a population of 24,000 and plenty of dining and entertainment options.

“Visitors come back because there’s always a new way to experience the area,” said Dawn Jackson, group sales manager for Discover Kalispell, the Kalispell Convention and Visitor Bureau.

A breathtaking vista in Glacier National Park

Saddle up at Artemis Acres in the Salish Mountains and finish with an exceedingly group-friendly chuckwagon dinner of steak, salmon or chicken with all the Western fixings — a quintessential Montana experience. (Plus, the horses join the guests!) Groups with a larger budget can schedule a private rodeo.

Here are a few options destined for the to-do list. Head to the Conrad Mansion, where a docent-led tour is a favorite among groups. The restored 1800s home enjoys reincar nation as a museum illustrating 19th-century life. The Northwest History Museum is a great group option, too.

“Downtown Kalispell is home to great made-in-Montana shops,” Jackson added. “Downtown also has plenty of places to sip local craft beverages, Western stores and more, while soaking up the historic buildings and public art.”

WHITEFISH Whitefish is a bustling little ski town on the outskirts of Glacier National Park, built around a shared love of the wild. Locals know this magical place as the recreation capital of Montana. The CVB calls itself “Explore Whitefish,” a nod to the treasures in and around town just begging to be explored.

Purple Mountain Lavender, a farm overlooking Flathead Lake, is a surprising fan favorite.

Numerous small towns dot the Flathead Valley with interesting stops for travelers. In Lolo, the Travelers Rest State Park and the Holt Heritage Museum come highly recommended. If your group is looking for a quick rest and leg stretch, stop in Charlo at the Ninepipes Museum of Early History. Or in Polson, visit the Miracle of America Museum.

MISSOULA Missoula is a great destination in and of itself and an ideal midway point between Glacier and Yellowstone. Groupfriendly highlights include downtown, the Historic Museum at Fort Missoula and the Smokejumper Center.

Afterward, take a Water People Tour with Camp Kapapa in Elmo. Extend the Water People experience by getting out on Flathead Lake — the fourth largest freshwater lake in the U.S. — while in Elmo. Flathead Lake offers both regular tours and private charters.

COURTESY GLACIER COUNTRY TOURISM

The Reagan Library is a beautiful and uniq ue travel destination. Completely renovated, highly interactive museum. Tour through the actual Air Force One that flew seven U.S. presidents. View a full scale Oval Office replica. Home to President Reagan’s memorial site and an authentic piece of the Berlin Wall. Tour meal and Docent-led tour group packages available. ISSUECULTURE&

40 Presidential Dr., Simi Valley, CA 93065

ARTS

BY GRANT GUNDERSON, COURTESY EXPLORE WHITEFISH

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MountainatSnowboardingWhitefishResort

Plus, fans of Kevin Costner’s TV series “Yellowstone” will find four bucket-list attractions in Missoula. Let your group members explore on their own while diehard fans

Ruby’s Café Missoulain

REAGANLIBRARY.COM | 800.410.8354

“Missoula is a fantastic little town,” said Lucy Beighle of Glacier Country Tourism. ”We have paths that meander next to the river, a beautiful carousel, farmers markets and Downtown Tonight on Thursday evenings, where groups can pick food trucks from everywhere. Downtown Missoula is fabulous for any age. Drop people off with a list of things to do, for a huge crowd pleaser. Multi-generational activities are in this area, like museums and surf waves.”

GROUPTRAVELLEADER.COM

characters, famous folks, miners and scoundrels who lived and worked in Butte.

PHOTOS COURTESY WEST YELLOWSTONE

The Historical Museum at Fort Missoula offers groups an immersive history experience. Walk the grounds of the restored 1877 Fort to see a quartermaster’s storehouse, the officer’s quarters, a root cellar, a schoolhouse, an 1863 church, the 1910 Drummond Depot, the Engine No. 7 and much more. Group planners should set up tours online or call ahead. Missoula also boasts a Smokejumper Visitor Center, a fascinating place for visitors to explore.

“Smoke jumpers are young-ish people who jump out of planes to fight forest fires,” Beighle said. “Missoula has a big center that groups can tour. See parachutes be mended, and watch smoke jumpers take off.”

WEST YELLOWSTONE

A Yellowstone wolf pack in winter One of NationalgeysersmanyinYellowstonePark

Sunset in West Yellowstone

All that rough history will give you an appetite. Did you know the pork chop sandwich was invented in Butte to feed hungry miners? For lunch, grab a local favorite like a Wop Chop or a pasty (pronounced “pass-tee”) at group-friendly restaurants like Christina’s Cosina or Montana’s Rib and Chop. After lunch, take a bus trip up to Our Lady of the Rockies, a stunning statue sitting astride the Continental Divide. If you’ve seen the fourth largest statue in the U.S., just imagine Rio de Janeiro’s Christ the Redeemer towering over the Brazilian metropolis. Summer visitors can take a tour up to the 90-foot monument of Mother Mary. Groups wishing for special group arrangements like stop-on guides and off-season tours can reach out to the CVB.

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COURTESY BUTTE ELEVATED Hell Roarin’ Gulch at Butte’s World Museum of Mining seek out the Community Medical Center, Ruby’s Cafe (where your group members can get a bite to eat starting at 2 p.m.), downtown Railroad and Woody streets, and the Missoula County Courthouse.

All the fresh air you could want is waiting for you at the final stop on the tip-to-tip journey through western Montana: West Yellowstone, the last town before you get to the irreplaceable Yellowstone National Park. Learn about wolves at the Grizzly and Wolf Discovery Center, step back into time when stagecoaches delivered mail at the West Yellowstone Historic Museum and, of course, plan your trip to the nation’s first national park. Old Faithful and many other geysers are just a short drive away.

BUTTE Feel like taking a walk on the wild side? As you get closer to Yellowstone, stop at Butte to explore — among many other fascinating stops — the Hell Roarin’ Gulch. Butte’s World Museum of Mining and its gulch make for a great group stop. The Hell Roarin’ Gulch is a restored and sometimes re-created mining townscape. The World Museum of Mining showcases why Butte is in the Treasure State in the first place: its gritty role in deep shaft min ing. After taking the underground mine tour, explore the elevator crates, saloons and other faithful mining-town recreations. A trolley tour will tell everything about the

To learn how your group can experience Alabama, contact Rosemary Judkins at rosemary.judkins@tourism.alabama.gov or 334-242-4493. Whether it’s learning about the natural world in Decatur and Gulf Shores, the past and future of space exploration in Huntsville, visiting sights where Rock ‘n Roll hits were made, or the history of the Civil Rights Movement, we can supply you with itineraries for several group tours. Trouble is...deciding which tour to take first. We’ll keep adding to the list, you just keep coming for new adventures. www.alabama.travel Dexter Avenue King Memorial Baptist Church, MontgomeryCook Museum of Natural Science, Decatur GulfShoresBeach EdumndPettusBridge,Selma U.S. Space & RocketCenter, Huntsville FAMERecordingStudios,MuscleShoals

ARTWORK BY DONIA SIMMONS

Trains have always embodied the spirit of adventure, not just taking passengers from one place to another but also showing them secrets only available to those riding the rails: beautiful fjords, pristine mountain lakes and gorgeous untouched forests.

Travelers enjoy the Canadian Rockies from a viewing platform on the Rocky Mountaineer.

BY PAULA AVEN GLADYCH

COURTESY ROCKY MOUNTAINEER

RAIL SPLENDOR THESE TRAINS TRAVERSE NORTH AMERICA’S MAGNIFICENCE

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Aboard these five scenic railways in Alaska, Canada, Missouri, Colorado and New Mexico, and the Great Smoky Mountains of North Carolina, groups can immerse themselves in history, culture and natural beauty while watching the world pass by outside their window.

THE

“It is a beautiful part of the world,” said Meghan Clemens, marketing communications manager for the railroad. “It is well worth a visit. ”I think people tend to underestimate how big Alaska is and how long it takes to travel between destinations.”

ALASKARAILROAD.COM

The railroad offers different train routes every day of the summer, from one-day adventures to seven-to-10 day tour packages that include lodging and sightseeing.

“It is about the journey, getting from point A to point B and experiencing a fantastic journey along the way,” said Nicole Ford, spokesperson for Rocky Mountaineer. Onboard hosts engage guests with stories, passing on historical tidbits and highlighting points of interest along the way. Passengers in Gold Leaf domed cars can meet their fellow travelers, enjoy gourmet meals in the first-level dining room and get a breath of fresh air on the outdoor viewing platform. Silver Leaf passengers dine at their seats but enjoy the same panoramic views as those in the Gold Leaf cars.

BY GLENN ARONWITTS, COURTESY ALASKA RAILROAD

Rocky Mountaineer is the premiere excursion train in Canada, with routes that connect British Columbia to Alberta, stopping in Jasper, Lake Louise/Banff, Vancouver, Whistler, Quesnel and Kamloops. The train operates from mid-April to mid-October and its luxury cars, either Silver Leaf or Golden Leaf levels, allow spectacular panoramic views of the Canadian Rockies, historic towns and wildlife along the route.

Departing from Anchorage, the Coastal Classic Train takes passengers along Turnagain Arm in the Gulf of Alaska to the backcountry wilderness, ending up in Seward, at the head of Resurrection Bay.

Another route travels from Vancouver to Jasper, via Kamloops. The train follows the Fraser River through Hell’s Gate and past Pyramid Falls. Passengers on this route will also catch a glimpse of Mount Robson, the highest peak in the Canadian Rockies. Part of a UNESCO World Heritage site, Jasper National Park encompasses 4,200 square miles of beautiful scenery and wildlife.

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The train makes some of the long haul journeys more enjoyable for groups. Instead of being in a motorcoach seat for hours, groups can walk around on the train, visiting people, getting out on the viewing platform on the back of the train or grabbing a bite to eat or a cocktail in the diningGuidescar.on board entertain passengers with stories about the sites going by outside the window. For groups wanting a bit more luxury, the Coastal Classic Train from Anchorage to Seward does a roundtrip. The train offers a premium gold star service class featuring railcars that are two stories tall with glass-domed ceilings. There is bar service and access to an exclusive outdoor second-level viewing platform. The lower level of the train offers a full-service dining room, which is included in the train fare.

ALASKA RAILROAD ANCHORAGE, ALASKA

Admiring the scenery from a Rocky Mountaineer dome car

Alaska Railroad’s tracks cover more than 500 miles of Alaska, from Anchorage to Fairbanks in the interior and Seward on the southern coast. The railroad stops in popular destinations, like Denali, Talkeetna (a quirky mountain town), and Whittier, the gateway to Prince William Sound.

A three-day trip travels from Vancouver to Whistler to Quesnel and then on to Jasper. Groups that can’t decide which trip to take can combine different routes into a roundtrip adventure.

ROCKY MOUNTAINEER VANCOUVER, BRITISH COLUMBIA

ROCKYMOUNTAINEER.COM COURTESY ROCKY MOUNTAINEER

Alaska Railroad’s Coastal Classic Train

Rocky Mountaineer runs three train routes in Canada: two two-day routes and one three-day route. One of the most popular routes leaves from Vancouver, stopping in Kamloops before arriving at Lake Louise/Banff, tak ing groups through the legendary Spiral Tunnels of the Canadian Pacific Railway and traversing the Continental Divide. Groups usually plan an itinerary around the train’s stops with a few days spent in Vancouver and Alberta.

BRANSON, MISSOURI

ANTONITO, COLORADO, AND CHAMA, NEW MEXICO

CUMBRES AND TOLTEC SCENIC RAILROAD

COURTESY CUMBRES & TOLTEC SCENIC RAILROAD

The Ozark Zephyr, a vintage, diesel-powered locomotive that pulls restored train cars from the late 1930s through the early 1960s, begins its journey at the historic Branson Depot in downtown Branson. The Depot was built in 1905 and houses a ticket counter and gift shop full of train memorabilia and souvenirs.Thereis no assigned seating on the train, so passengers can wander from car to car. Classic coach seating is available as well as three dome cars that boast panoramic views of the countryside and wildlife. The Silver Lake concession car serves snacks and refreshments. Guides onboard point out historic landmarks, scenery and wildlife and relay stories about famed ghost towns, old bridges and railroad trestles. The train offers two routes: The Northern Route travels through the Missouri countryside to Galena and the James River Valley. The Southern Route heads down into northwest Arkansas and across the Barren Fork Trestle. Each route is 40 miles roundtrip and takes one hour and 45 minutes to complete. Special excursion trains are offered throughout the year, including the Dinner Train on Saturdays at 5 p.m.,

30 SEPTEMBER 2022 GROUPTRAVELLEADER THE the fall, and the railroad offers geology- and wildflow er-themed trains, a monthly 168 Brunch Special and 168 Dinner Special. Passengers can ride in historic coach cars or in a luxurious parlor car, as well as an open-air gondola car.

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A Cumbres and Toltec historic train engine

For a quiet small-town narrow gauge railroad, Cumbres and Toltec Scenic Railroad has appeared in nearly two dozen Hollywood movies, including “Indiana Jones and the Last Crusade” and “Wyatt Earp.” The 64-mile stretch of track between Antonito, Colorado, and Chama, New Mexico, takes passengers over the San Juan Mountains to the Conejos Valley. The railroad was built in 1880 as part of the San Juan Extension of the Denver and Rio Grande Western Railroad. The railroad began hauling tourists in 1971. Groups can travel the entire 64 miles of track between the two towns, which includes a one-hour bus trip, or journey between Chama and Osier or Antonito and Osier, where there is a stop for lunch at the Osier Station Dining Hall before returning back to the station where they started. From Chama to Osier, groups wind through lush high alpine forest with incredible mountain views. The train travels across breathtaking trestles before heading up a 4% grade to Windy Point and Cumbres Pass, the highest point on the line with an elevation of 10,015 feet. From Antonito to Osier, groups will see high desert, shield volcanoes, aspen groves and travel through a mud tunnel and one carved out of rock. The train wends its way through tall pinnacle spears and pedestal rocks before crossing Toltec Gorge. Leaf peeping trips are popular in

BRANSONTRAIN.COM

Great Smoky Mountains Railroad departs from Bryson City, North Carolina, and offers two excursions.

The Tuckasegee River Excursion takes passengers on a four-hour, 32-mile roundtrip to the historic town of Dillsboro and back, running past a famous train wreck scene from the movie “The Fugitive,” starring Harrison Ford. Guests have one hour and 20 minutes to visit the shops and restaurants in town before returning to Bryson City. One of the most popular train rides is the Polar Express, which runs in November and December and follows the book and the movie, taking families to the North Pole to pick up Santa Claus, who visits every child in each car.

The Nantahala Gorge Excursion is a four-and-a-halfhour roundtrip ride that takes passengers 44 miles to the Nantahala Gorge and back again along the Tennessee and Nantahala rivers. The trip takes visitors across the historic Fontana Trestle across Fontana Lake. Onboard dining is available in first class or premium open air gondola.

The Barbecue and Brews excursion travels to the gorge and back and features barbecue and craft beer. The Moonshine Experience offers one moonshine car where passengers can taste a variety of moonshine samples and eat a meal. Smaller groups can rent out a caboose, which has its own bathroom. Guests can bring in their own refreshments. From May through October, the railroad runs its refurbished steam engine, which is veryBrysonpopular.City borders the south ern side of Great Smoky Mountains National Park and the main North Carolina entrance to the park. The city has a picturesque main street with arts and crafts galleries, boutique shops, fly fishing and bike shops, a historical museum, a fly-fishing museum, an aquarium and two breweries, which make for a nice stop after the train ride.

      

Dining onboard a Great Smoky Mountains Railroad train

GREAT MOUNTAINSSMOKYRAILROAD

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which treats passengers to a four-course, candlelit meal, and the Polar Express, a Christmas-themed train ride from November through mid-December that takes guests on a trip to the North Pole with hot cocoa, Christmas carols, sweet treats and a special holiday gift. Groups traveling in the spring and summer will see beautiful flowers and lush landscapes. Autumn excursions offer a wonderful opportunity to see the leaves changing color. The railroad’s daytime excursion train runs from March through November with multiple excursions per day.

COURTESY GREAT SMOKY MOUNTAINS RAILROAD Branson Scenic Railway

COURTESY EXPLORE BRANSON

COURTESY EXPLORE BRANSON Riding the rails through the Ozarks near Branson

BRYSON CITY, NORTH CAROLINA

WORK. STAY. PLAY. NATCHEZ TRACE PARKWAY BILL WALLER CRAFT CENTER BARNETT RESERVOIR Ridgeland, Mississippi is a treasure for groups of all sizes and occasions. Located just north of the state’s capital, this thriving destination with small-town charm offers a variety of activities, tastes and landscapes. There truly is nothing quite like gathering in Ridgeland. Take advantage of Visit Ridgeland’s planning assistance: + Registration Name Badges + Welcome Bags with Visitors Guide & Map + Itinerary Planning & Spouse Programs + Ridgeland Group Rebate Program For more information, contact Visit Ridgeland at 601.605.5252.

BUYER ’ S GUIDE PUBLISHED BY THE GROUP TRAVEL LEADER INC. FOR THE GROUP TRAVEL INDUSTRY BUYER ’ S GUIDE THEGUIDE BUYER’S

36 SEPTEMBER 2022 GOALPOSTSGOALPOSTSMOVINGTHEMOVINGTHE COURTESY GALLUP CVB

CARYLANN ASSANTE, CEO, STUDENT AND YOUTH TRAVEL ASSOCIATION (SYTA)

PRATHER: I wish I could say yes. Talking collectively about our tour operator members, a full recovery in 2023 is overly optimistic. I hear from some that 2022 has been one of their best years, and they’ve seen incredible demand and strong bookings. Two different operators told me last week they had surpassed 2019 levels. Then I talked to others who continue to struggle. It depends on where they’re located, the types of tours they offer and the demographics of their customers.

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DALE: We’re hopeful that 2023 will take us back to where we were in 2019. I will couch that by saying we were hopeful for 2022, and clearly that didn’t materialize. But there is a real sense of optimism about next year. Advance sales are strong and calls expressing interest in travel are high. All those variables coming together give us this hope that 2023 will be the year recovery happens.

TERRY DALE, PRESIDENT AND CEO, UNITED STATES TOUR OPERATORS ASSOCIATION (USTOA)

CATHERINE PRATHER, PRESIDENT, NTA PETER PANTUSO, PRESIDENT AND CEO, AMERICAN BUS ASSOCIATION (ABA)

THREE YEARS IN, INDUSTRY CEOS ARE FRANK ABOUT CHALLENGES

TERRY DALE

“But there is a real sense of optimism about next year. Advance sales are strong and calls expressing interest in travel are high.”

MORE THAN TWO YEARS AFTER ITS INITIAL SHUTDOWN, THE TRAVEL INDUSTRY CONTINUES TO GRAPPLE WITH THE AFTERSHOCKS OF COVID-ERA POLICIES. o you expect your members to reach a full recovery from the pandemic in 2023? What indicators lead you to this conclusion?

PANTUSO: It depends on which segments of members we look at. We actually don’t see full recovery until 2024. The charter and tour market had a very busy spring in terms of activity. The prices that operators are getting from charters on average seems to be much higher. But it’s a supply-and-demand issue. The demand is there, but some of the supply has gone, so prices went up, and the overall volume of travelers was much lighter than it would typically be. I think we’re going to see a much more robust recovery for that segment in 2023. But I think the overall numbers will continue to be lower because of the supply — there are not as many buses and not enough drivers.

ASSANTE: The majority of operators are saying they’re at 65-70% of 2019. They’re predicting that in 2023, they’ll be at 90% of 2023. But a handful of operators have hit 2019 numbers or more.

With the most difficult moments of the COVID-19 pandemic behind us, the tourism industry has made impressive strides in 2022. But new challenges, including labor and supply shortage, high fuel costs and soaring inflation, continue to complicate the tourism business and slow the industry’s recovery. The Group Travel Leader spoke with the heads of four tourism industry associations to get their perspectives on tourism’s recovery prospects, attracting new talent, grappling with inflation and meeting changing customer expectations.

Where your clients were geographically and where they wanted to travel made all the difference. You could travel to Florida and Texas and some of the Southern states. If you were based mostly in the U.S. and in a geographic area that was open, those tour

ASSANTE: I believe that all tour companies will have to adjust to employees working virtually to find the talent they want, because it’s very challenging to find people that live in the same ZIP code as your office. If you’re based in an expensive area, you have to pay a high salary, but if you can work with someone in a different area, you can pay a competitive salary and find good talent. We’ve also been looking at this from a diversity, equity and inclusion per spective. Where do we do our job search to really find candidates of color? You may not be able to use traditional search methods like LinkedIn or Indeed. If companies want to build a culture of inclusion, they need to use other means to find those workers.

There’s a deep need for new talent at all levels of the tourism and hospitality sectors. What should forward-thinking compa nies be doing to identify and recruit promising individuals for work in our industry?

operators did well and picked up additional business. For those working with New England schools, those schools were less likely to approve travel.

But overall, with all the bumps and hurdles, it was a really positive travel season, and we have a good amount of business booked for the fall. Net year looks strong if everything stays steady.

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PANTUSO: It’s interesting to see how some companies have adapted in some cases. Some are saying ‘We’re never going to have enough workers, but we’re going to make do with what we’ve got.’

PRATHER: There is an incredible need for more people working in our in dustry. New talent means younger people entering the workforce, as well as those seasoned professionals in other industries looking for a change and people who in the past haven’t had opportunities in travel and tourism. I think people could get involved with area colleges, universities and voca tional schools with a focus on tourism and hospitality. Many have boards and advisory councils on which someone could serve just for the networking.

People need to think about hospitality as a career. In many places, it’s an entry point into the workforce. Workers have the ability now to demand a lot more “You may not know where to start in welcoming more diverse members to your team, but it starts with learning and understanding.”

DALE: This is probably the No. 1 issue facing our industry today, but I think the way we approach it can actually be an opportunity. We aren’t the most diverse industry, even though we take our customers to every corner of the world. That’s not necessarily reflected in the composition of our tal ent. So it’s a priority for me and USTOA to help our members address this labor shortage and, more long term, address getting more diversity into our organization. There is no silver bullet. This is a long-term challenge and opportunity. We’re looking at how we can build relationships with historically Black colleges and universities and other entities of that nature to start telling our story and hope fully inspire young people with a career.

CVBBEACHVIRGINIACOURTESY Student destinations in the South, such as Virginia Beach, have recovered faster than destinations in parts of the country with more stringent COVID protocols.

PRATHERIndustryleaders are encouraging communities.diversefororganizationstourismtolookteammembersinandunderrepresented

We know our industry is also lacking in good quality, full-time, fully com pensated, career-path positions for people in underrepresented communities. You may not know where to start in welcoming more diverse members to your team, but it starts with learning and understanding. You can get involved with organizations such as Tourism Cares or Travel Unity or the Blacks in Travel and Tourism Community.

CATHERINE

One member said, “You have to work with the people who will work with you, because the situation will turn around eventually.” And conversely, hotels need to not forget their group travel clients. They will need that business in the future. If they burn that bridge now, it’s going to be gone in the future.

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PRATHER: We just had a call with our buyer network about this because it’s such a challenge for 2023. Our members talked about ho tel prices increasing 50-60%, and that’s for hotels that are still work ing with groups. Many hotels have chosen to exclude groups in favor of transient, families and other customers.

DALE: This one is a challenge for a trade association to answer. Infla tion means our members’ prices are going up. Pricing is a huge issue. Our members do everything they can to create experiences that are affordable

There is nothing more exciting than meeting new people, hearing their stories and being inspired.LINCOLN.ORG/ GTL

When it comes to businesses, they have to be vigilant about their planning cycles and how much they’re going to be paying and how much they’re charging the customer. They need to figure out what they can take on and what they need to pass on. They need to ask, ‘What can I do better and smarter than I was doing before?’

GROUPTRAVELLEADER

ASSANTE: For the short term, I believe that parents are adjusting — they’re willing to pay the prices we have to pay right now. What will be harder for 2023 will be that they’ve spent their additional discretionary income. If a trip to D.C. is 50% more, the family, the school or the fundraiser will have to absorb it. Some are adjusting the number of days on the road. Others are traveling even longer to make the most of the trip — doing five days instead of three to really make it worth it.

CARYLANN AS SANTE “Others are traveling even longer to make the most of the trip — doing five days instead of three to really make it worth it.”

LET’S MEET UP IN LINCOLN, NE BRASKA

THE than they did 24-36 months ago. And what they’re demanding is a trajectory to the future. How are you going to help me advance and be in a different position in the future? How is the current inflationary environment impacting your members? How are they accounting for it in their businesses this year and their plans for next year?

PANTUSO: We see inflation everywhere — in fuel, in the cost of equipment and in supplies. It’s affecting the industry across the board. Are customers going to pull back? Are they starting to feel like we’re in a recession cycle? People are waiting to see whether they’re going to be working and if prices are going to increase, so they might be delaying those travel decisions.

Step back in time and discover the history behind Laredo’s famous streets, buildings and people. Texas begins here, and so does your unforgettable trip with over 250 years of history.

TO LEARN ABOUT GUIDED TOURS, CONTACT: VISITLAREDO.COM 1.800.361.3360 Laredo Convention and Visitors Bureau

40 SEPTEMBER 2022 GROUPTRAVELLEADER THE for their customers in light of this landscape. All these variables are shifting as we speak. I em pathize with the challenges they face, but I have confidence that somehow they’ll figure it out.

Many people have spent the past two years taking stock of their lives and rethinking their priorities. Has this movement influenced the way people think about travel? Has it changed the way they value travel? Are they asking your members for different kinds of travel experiences as a result?

This industry has a real opportunity, more than ever, to show customers that it’s not about cheap. It’s about something unique, and they’ve got to be able to really instill that value proposi tion in that customer’s mind. I don’t need $49 rooms — I need something to give the customer that they can’t get anywhere else.

DALE: My hope is that through the pandemic experience, we will see customers who have a greater appreciation for meaningful travel. I hope customers will think twice about the footprint they’re leaving and the type of experiences that help get our economic dollars into those neighbor hoods and families that can benefit from them. The responsibility lies with both the consumer saying, ‘We want this kind of experience’ and my members who ultimately create the experience. I hope we will see that shift, because we’ve already seen it happing in our membership.

PETER PANTUSO

PANTUSO: I have to believe that people want uniqueness they can’t get anywhere else. If they haven’t been on a trip in a few years, they want it to be special. They’re more demanding, and they’re requiring more of the coordinators of the trip, the tour operators, the guides and the bus company.

“This industry has a real opportunity, more than ever, to show customers that it’s not about cheap. It’s about something unique, and they’ve got to be able to really instill that value proposition in that customer’s mind.”

Gracia 800-785-0360gpinzino@stjomo.comPinzino

The young people are looking for it. They’re more culturally aware. And they’re questioning why we’re doing things the way we do.

Located on the scenic river bluffs of the vast “Mighty MO”, St. Joseph, Missouri is a notable American city with a fascinating heritage, born of the fur trade, nurtured by the “Westward Expansion”, and brimming with a spirit of adventure as the starting place of the Pony Express. St. Jo is a city you and your group will never forget. St. Joseph is home to 13 distinctive museums, 12 annual festivals, amazing architecture listed on the National Register of Historic Places and personalized itineraries custom made with hometown hospitality. Also enjoy goodie bags for groups and a personal welcome from a St. Joseph representative.

Located at the crossroads of Interstate 29 and MO Highway 36, and only 30 minutes from North Kansas City puts St. Joseph within easy driving distance of over 17 metropolitan areas. Pony School Walter Cronkite Memorial Find your Mo’Jo at stjomo.com/grouptour.

PRATHER: The operators I’ve spoken with describe a ‘carpe diem’ attitude among their clients: Life is short — travel now. If clients have a bucket list, they want to check off destinations. And older travelers who gave up trips for two years sense the window closing, and they’re making every day count.

GALLUPVISITCOURTESY

ASSANTE: I’ve noticed some gradual shifts in itineraries to include more culturally aware activities — things like including a Harlem dance tour or a graffiti tour in Denver. Maybe fewer stops but a more diverse tour. If I can work with a restaurant of color or a Black- or Hispanic-owned business, how can I incorporate those opportunities into our itineraries?

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JUST AROUND THE CORNER

THE

Bookings are strong for this year and next, and for many travelers, price is not as important as the destination or experience. And one operator pointed out that travelers are more forgiving when the unexpected happens — and with staffing shortages and supply chain issues, it’s definitely happening. But they’re not tolerant in one aspect: Travelers are definitely judging hotels and restaurants on cleanliness, as we’re hearing from operators.

Today’s travelers are asking for more tersculturalexperiencesmeaningfulandencoun-ontours.

GROUPTRAVELLEADER

GREATER BIRMINGHAM CONVENTION & VISITORS BUREAU A movement started SIXTY YEARS AGO IS STILL MOVING PEOPLE TODAY. inbirmingham.com | 800 - 458 - 8085 The stories of the Civil Rights Movement that are found at the Birmingham Civil Rights Institute are at once both solemn and celebratory. From the lessons of our past to the hopes for tomorrow, we’re serving up one meaningful experience to groups from all over. Right here at The Dinner Table of the South.

44 SEPTEMBER 2022 TENACITYTENACITYTRAVELTRAVEL

Here are five of the most common problems we’re hearing about in the tourism industry today, as well as some ideas about how to solve them.

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Inflation, labor shortages, supply chain issues, fuel costs and other headline-making problems continue to make it challenging to plan group travel, even as many compa nies report consumer interest in travel approaching pre-pandemic levels. Fortunately, these problems are not without solutions.

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To overcome this problem, you first need to adjust your expectations. In the past, you may have ex pected a call back from a vendor within a day or two, but in the current environment, that’s not realistic. Be prepared to leave several messages and send several emails before you hear back. And don’t be afraid to reach out through other channels — such as Facebook, LinkedIn or even executives listed on an organization’s website.

Many travel planners report it’s been difficult to make contact with travel partners recently. There are several reasons for this. Countless travel professionals lost their jobs or found other employment during the pandemic, leaving many companies and organizations without an experienced group sales representative. Most have filled those roles by now, but the new employees lack the experience or the bandwidth their veteran predecessors had. Compounding this are the workforce issues running throughout the entire economy. It’s common to hear of hotel managers changing sheets or attraction group sales representatives filling in at the guest services counter.

By Brian Jewell

F or every challenge the travel industry overcomes these days, it seems another one springs up to take its place.

If you still don’t hear back from the people you’re reaching out to, though, it’s time to bring in rein forcements. Get in touch with the convention and visitors bureau or tourism office in the destination you’re planning to visit and enlist the professionals there in helping you gather the info you need. They can tell you who is open, who is closed, who has changed jobs and how to get in touch with diffi cult-to-reach partners. In some destinations, they may even be able to do some work behind the scenes to get you the information or reservations you need.

TODAY’S PLANNERS

TRAVEL PLANNERS MUST EMPLOY CREATIVITY TO FILL THE GAPS IN GROUP TOUR SERVICES THAT USED TO BE COMMONPLACE AT HOTELS, RESTAURANTS AND ATTRACTIONS. SOLVE OF

In spite of current headwinds, you can run a successful and fulfilling travel program in 2023 and beyond. Doing so may require some creativity and flexibility on your part. You’ll have to adjust your expectations in some areas and help your travelers do the same. There may be a learning curve, but the results will be worthwhile.

PROBLEMS

1.PEOPLE AREN’T RETURNING MY CALLS.

A NEW SET

Like most of the biggest challenges our in dustry faces, gas prices are entirely out of your control, but they can make a big impact on your bottom line. If you want to keep traveling in a time of high fuel prices, you have two options: absorb the increased cost of gas yourself or pass it on to your customers.

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Many motorcoach companies have raised their charter rates to account for higher fuel pric es. Others have instituted fuel surcharges, which can be difficult to plan for, since they are often based on the cost of fuel at the time of travel.

Whengroups.attraction

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The rapid increase in fuel prices has been one of the most difficult developments of 2022 and has caused pain throughout the travel industry.

The idea of passing fuel costs on to your cus tomers may be difficult to swallow, especial ly if your clients are often price sensitive. But your customers already know gas is expensive — they feel it every time they go to the pump. And they are likely to understand you can’t ab sorb increased prices on your own.

You see this reflected in the cost of airline tick ets and motorcoach charters as well.

As a travel planner, your best bet is to budget for higher fuel costs and explain this to customers if they ask why your prices have gone up.

If fuel ends up being less expensive than you planned for once you hit the road, use the extra money in your budget to give your travelers an unexpected treat along the way, such as a cocktail reception, an extra meal or a memorable souvenir.

Savvy travel planners should budget for fuel surcharges as fluctuating energy prices make motorcoach expenses unpredictable.

2. GAS PRICES ARE TOO HIGH.

Some restaurants are struggling to find enough staff to serve tour and hotel representatives don’t respond to inquiries, travel planners should enlist the help of local tourism offices in gathering information.

Like gas prices, the increasing cost of hotel rooms is a challenge you can’t wish away. But unlike dealing with gas prices, you have more tools at your disposal for handling hotel prices in a way that works for your customers.

3. HOTELS HAVE BECOME TOO EXPENSIVE.

One option is to continue using the same kinds of hotels you have always used and simply increase your tour prices to account for higher room rates. Your travelers are likely to understand why prices are going up because they’ve experienced inflation in many other areas of life.

Travel research companies report that average daily rates for hotel rooms around the country are at an all-time high. And with inflation, supply chain issues and workforce shortages, those prices are predicted to continue increasing well into 2023.

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To keep the same level of hotel quality your customers are used to, consider making other changes. Look for overnights in smaller destinations or suburbs instead of big cities. Choose highway hotels instead of downtown properties. You should also ask about out-of-season and off-peak rates, because it’s possible to save money by traveling at different times of year or even different days of the week. Many midrange hotels are now charging prices that were common at luxury properties, such as The Jefferson Hotel in Richmond, just a few years ago.

If you don’t want to pay more for your hotels, though, you’ll have to get creative and find ways to bring your hotel costs down. You could this by stepping down in quality a notch or two — choosing limited-service properties instead of luxury hotels, for example, or opting for a budget brand with more spartan amenities. But your best customers will probably notice the change and may not appreciate it.

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If your passengers have come to expect baggage handling as part of your tour product, now is a good time to help them adjust expectations. Let them know baggage handling isn’t available anymore, then highlight other ways you provide exceptional value and service during your trips. And if you have a handful of customers who truly need help managing their baggage, your best bet is to roll up your sleeves and deliver their suitcases yourself.

Tri-Parish Itinerary

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On the multi-day itinerary, groups will learn about the stories and traditions that honor the contributions and untold history of Louisiana’s Native, Creole, and African Americans. The route begins on the Louisiana Northshore and features destinations in the tri-parish region of St. Tammany Parish, Louisiana River Parishes, and Jefferson Parish.

This is one of many service disruptions travelers have experienced at hotels since the be ginning of the pandemic. Frequent travelers know now they probably won’t get housekeeping service during their stay. Restaurant hours and service may be modified, and properties that normally offer room service may not be providing it now due to lack of staffing.

• LouisianaNorthshore.com/SSLA

4. I CAN’T FIND BAGGAGE HANDLING.

Baggage handling services became commonplace in the days before most suitcases had wheels, so carrying luggage could be difficult for travelers. Today, though, everyone’s suitcase is easily wheeled over all kinds of surfaces, and most travelers can easily manage their bags on their own.

#LANorthshore

In the absence of bell staff at hotels, group travel planners should rethink baggage handling service or deliver a few bags themselves.

In the era of understaffed hotels baggage handling service is becoming scarce. Some tour companies are reporting significant difficulty in finding hotels that will deliver travelers’ bags to their rooms on arrival and pick them up before departure.

Interestingly, the traveling public seems to have grown accustomed to changes in housekeep ing schedules, and as a result, many industry observers predict that daily housekeeping may never come back. The same may prove true of baggage handling.

Sooner or later, the need for interaction and the longing to explore will win out over the emo tional attachment to fear. That will happen at different times for different people. When it happens for your anxious customers, they will thank you for helping them find their way back to travel. Travel organizers can motivate nervous customers by inspiring them to dream about the irreplaceable travel experiences they’re missing.

Let Willma Harvey, CTP, CTIS customize the perfect trip for your group. willma @ lariverparishes.com | 985-359-2783

Most travel planners have restarted their tour programs, but many report some loyal custom ers are still staying home due to COVID fears. This can be a frustrating development, especially if you anticipated a triumphant return to the road. But try to approach the situation with some empathy. Many of your travelers may fall into demographics that experienced the worst outcomes from COVID infections, and they’ve been overwhelmed by a media atmosphere full of pessimism and fear. Those people probably aren’t suffering from a lack of information. It’s well known that vac cines provide a high level of protection against COVID-19. And most medical experts rec ognize that, sooner or later, everyone will contract the virus. Your nervous customers probably know this already, but the facts are not enough to overcome their fears, because the fears impact them on a deep emotional level that the facts can’t reach.

5. MY TRAVELERS ARE STILL NERVOUS ABOUT COVID.

To help them overcome these fears, then, you need to find ways to appeal to them on that deep emotional level as well. Communicate the way that travel meets deep emotional needs.

With our wide array of beautiful meeting spaces, flexible itinerary customization, and lagniappe such as multilingual tour leads, group travel is made easy in Louisiana’s River Parishes.

Show pictures of people having once-in-a-lifetime experiences in the most compelling places in the U.S. and beyond. Emphasize the connection and community that comes from traveling with a group of friends.

504.731.7083WWW.VISITJEFFERSONPARISH.COM| TOLL FREE 1.877.572.7474 Discover Jefferson Parish! Where a unique blend of wetlands and coastal experiences meets a metropolitan flare! From scenic bayou tours to historic districts, rustic venues, and creole cuisine, your authentic experience awaits! DISCOVER A WILD TIME IN JEFFERSON PARISH! COMMITTED TO YOUR HEALTH & SAFETY

52 PLACESPLACESFACESFORFACESFOR COURTESY ST. JOSEPH CVB GRACIA PINZINO

IAN WALLIS SALES AND MARKETING MANAGER

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LOUISIANA’S CAJUN BAYOU LAFOURCHE PARISH, LOUISIANA Wanderlust is at the heart of every travel pro. For proof, look no further than Ian Wallis, Louisiana’s Cajun Bayou Tourism’s newest sales and marketing manager. From jet-setting with his family as a teen to earning his degree in travel and tourism management — and later an MBA with a hospitality concentration — Wallis has always loved stepping into new cultures. Wallis was on a FAM trip in Norway when the world shut down in 2020. The loss of that position didn’t deter him from his dream of working in tourism, though. In April 2021, the stars aligned: He joined Louisiana Cajun Bayou Tourism.

The biggest thing he’s learned about his unapologetically Cajun destination is the centrality of food.

“I’ve eaten more seafood in the last year and a half than I have in my entire life,” he said with a laugh.

T here’s no denying it: Travel is back, but some of the professionals you know and love from the travel industry are not. The chaos of the pandemic caused a lot of reshuffling in the tourism industry, with many veterans departing and newer people taking their place. The news is not all bad though — among the new faces in tourism are a crop of talented, friendly and creative people passionate about delivering great travel experiences.

His best planner tip is inspired by a recent tourism challenge: restaurants so short-staffed they have to cancel or downsize bookings.

By Kati Hyer

His favorite part of working in this industry? “The connections and people you meet along the way,” Wallis said. “Especially here in Louisiana, the tourism industry is one big happy family.” iwallis@lacajunbayou.com

THE REMINGTON NATURE CENTER IS ONE OF THE MANY ATTRACTIONS THAT LONGTIME ST. JOSEPH RESIDENT GRACIA PINZINO NOW PROMOTES IN HER NEW ROLE AT THE ST. JOSEPH CVB. WELCOME A NEW WAVE OF INDUSTRY PROFESSIONALS IAN WALLIS

“We’re keen to find unique places that aren’t necessarily restaurants that will enhance the experience,” he said. “Last week we transformed a movie theater into a dining room and served amazing fare. After ward, they said that the dining experience beat any they’d had at a restaurant.”

“Here the calendar runs on food,” he said. “King cakes after New Year; crawfish in spring; shrimp in summer; then fall, oysters; and then you switch to gumbo weather in the winter.”

So grab a coffee, sit back and get to know some new friends in the business you’ll meet as you plan trips for 2023 and beyond.

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Luckily, while living in Albuquerque, Walker met the Visit Con cord CEO. “I was able to connect with her and show her Albuquerque from a lo cal’s standpoint,” she said. “She was impressed — and I landed the job.”

What can group travel planners take advantage of in Manitowoc?

California was calling Shelbi Walker. The question was, how was she going to get to the Bay Area from her home state of New Mexico without a job lined up? Walker, Visit Concord’s newest sales and engagement manager, al ways wanted to work in hospitality. Citing her hospitality and com munications degree, she said, “I have worked in hotels and restaurants since I was 16. I knew what I wanted but not where I wanted it.”

Pinzino’s best St. Jo tip for group planners? Jump on attractions that offer multiple things in one stop.

54 SEPTEMBER 2022 GROUPTRAVELLEADER THE GRACIA PINZINO GROUP SALES AND SERVICES MANAGER

The St. Joseph, Missouri, native and CVB group sales and services manager describes her journey to the tourism industry as “circu itous.”“Ispent my first 26 years in St. Joseph,” Pinzino said. Life took her overseas to Germany and Kenya, then back to the states via D.C., New York City and south Florida. “I returned with new eyes to how special my hometown is,” she said. Circuitous — just like the journey a Pony Express rider would make from St. Joseph to Sacramento in 1860. Pinzino was the St. Joseph CVB office manager for three years before transition ing to the group sales and services manager role in 2020, a hand-in-glove fit for her personality.

“Seeing how excited people get when they come to Manitowoc is absolutely my favorite thing,” Thomas said. Hansen agreed. “That blown-away feeling people have when they come here is one of my favorite things to watch. Seeing those gears turning as they realize this is a place they want to come time and time again — there’s nothing better.”

Since coming on board Visit Concord in June of 2019, Walker has

chansen@manitowoc.orgrthomas@manitowoc.org

ST. JOSEPH, MISSOURI CVB BUCHANAN COUNTY, MISSOURI

“We have 14 museums, a symphony, a 1927 Paramount Movie Palace,” she said. “There’s very few of those left in the country. For a town of 76,000, that’s a lot.”

“Check out the Albrecht-Kemper Museum of Art, where you can do the tour, lunch and hands-on activities. The Glore Psychiatric Museum is a top attraction in the state with entry to other attractions. A visit to the Patee House Museum includes a carousel, Buffalo Saloon and the Jesse James Home.”

RAEANN THOMAS

SHELBI WALKER

“The relaxation,” Thomas said. “We have big city amenities, but there is no big city hustle and bustle.”

RAEANN THOMAS, DESTINATION SALES AND MARKETING MANAGER VISIT MANITOWOC MANITOWOC, WISCONSIN On the banks of Lake Michigan, Visit Manitowoc is home to two rela tively new faces in tourism.

Unique paths brought them to Manitowoc.

And her role has taught her a great deal about St. Joseph.

gpinzino@stjomo.com

St. MuseumExpressPonyJoseph’s

“I had a unique first job out of college,” Hansen said. “I was Miss Wiscon sin 2016. Later I was on the city council. As I traveled around working with the chambers, visitor bureaus and municipalities, I fell in love with the industry. When this role came up, it was the perfect way to blend my love of tourism, travel and the city.” Thomas found her way to tourism through her sales career.“I’ve always been in sales, and I was born and raised here in Manitowoc,” she said. “I fell in love with tourism,the people — and I love to travel.So getting to sell my wonderful community to other planners is a dream.”

SHELBI WALKER SALES AND ENGAGEMENT MANAGER

COURTNEY HANSEN, DIRECTOR OF TOURISM

“St. Jo in its heyday was a really important city,” Pinzino said. “The Pony Ex press originated here. Once you crossed the Missouri River you were in unchart ed territory — literally.”

Hansen and Thomas were excited to share their passions, too.

Pinzino enjoys surprising groups with how much there is to offer.

Courtney Hansen joined the city as the director of tourism in February of this year, and in March, RaeAnn Thomas became the city’s destination sales and marketing manager.

“Get ready to be blown away by our lake,” Hansen said. “Being raised here, I forget sometimes how awesome it is to live on our great lakes. Our downtown is in the heart, and our riverfront can’t be beat.”

VISIT CONCORD CONCORD, CALIFORNIA

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VisitMyrtleBeach.com/Groups For tour groups, reunions and more, nothing beats Myrtle Beach. We proudly offer top-flight accommodations and endless activities, along with 2,000+ restaurants to enjoy. It's time to gather your crew – then bring them to The Beach. BRING IT TO . Beautiful hotels, resorts and villas 60 miles of sunny beach GROUP GETAWAY? Scan for sample group itineraries.

“I enjoy traveling and talking to travelers, compar ing notes and experiences and hearing about what people have seen and done,” he said. “It’s fascinating.”

“I had a choice of where I wanted to go. I chose Mobile,” he said. Once he and his family made the Gateway to the Gulf their home, he began his own ecotourism com pany. Entrepreneurism let him remain in the indus try he loved while exploring Mobile Bay and getting to know its visitors.

MOBILEVISITCOURTESY MICHAEL DORIE GardensBellingrathMobile’s Visit Sikeston MO Comfortable stays Famous + local restaurants Wineries & much more! Historic Downtown District Unique Shops & historic sites Recreation trails & parks Stay for a day or the weekend! @visitsikestonmo Fall festivals & events Pumpkin Seasonalfarmattractions Explore Experience Enjoy

“I’m learning more of the marketing side as well as running the CVB as a whole,” Walker said. “That’s one big thing I’m diving in deep right now.” Her favorite group attractions are the Concord Pavilion and the Concord Taco Trail.

“People will call me and ask for a three-day itiner ary, but I’ve got 10 days of stuff,” he said with a laugh. “Beaches, shopping, ecosystems, history, dining and some of the finest attractions in the nation.”

But after a while, Dorie began to consider a career

Dorie enjoys the work with convention and tour

“I think that my favorite part is being able to be the middleman for the hotels and being able to sell the entire city, and not just one hotel but the entire destination.”

56 SEPTEMBER 2022 GROUPTRAVELLEADER THE climbed the ranks. She began as a marketing and outreach coordinator, then advanced outreach and sales specialist and, most recently, was named sales manager in January 2021.

swalker@visitconcordca.com

MICHAEL DORIE DESTINATION EXPERIENCE AND TOUR MANAGER VISIT MOBILE MOBILE, ALABAMA

Dorie’s best-of list for big groups in Mobile in cludes the U.S.S. Alabama, Bellingrath Gardens and the Mobile Carnival Museum. mdorie@mobile.org

“Our outdoor amphitheater — one of the only ones in the East Bay — is home to the Concord Jazz festival,” she said. “And the Concord Taco Trail is a fun way to discover downtown on a taco-eating field trip that ends at a local brewery.” With a soft spot for lodging, it’s no surprise what she enjoys most about her role.

“People joke, but when I tell them I arrived in Mobile for the first time on a boat, I’m seri ous,” said Michael Dorie, Visit Mobile’s destination experience and tour manager. Dorie has just completed his first year at the DMO, but he’s been entertaining travelers for much longer. The licensed boat captain delighted tourists on Lake Superior for years. The com pany summered in Lake Superior and wintered on the Gulf Coast, where he was introduced to Mobile from the water for the first time. Later, when the company owner sold the business and left Mobile, Dorie and his family stayed.

“I was getting burnt out prior to the pandemic, and that was the last straw,” he said. “But the opportunity with Visit Mobile came up, and it was a natural fit. I knew this is the direction I’d been wanting to go.”

“I make sure our visitors have the most incredible time and get the experience they’re really looking That brings us to his best insider tip for travel planners: spend more time in Mobile.

TOUR BIGGER GetAnswers.org/gtl09 Williamstown, KY (south of Cincinnati)an attraction of Answers in Genesis

58 SEPTEMBER 2022 VALUEVALUENEXTEXITNEXTEXIT COURTESY VISIT GALLUP

GALLUP, A DESTINATION AT THE CENTER OF THE NATIVE AMERICAN ART TRADE, IS MORE AFFORDABLE THAN SOME HIGH-PROFILE NEW MEXICO DESTINATIONS.

AREN’T THAT FAR AWAY

While most popular travel bucket list destinations do tend to be higher priced, odds are there’s an equally great, budget-friendly option close by. Groups can find experiences similar to what the famous cities offer while enjoying the unique and charming histories of less famous places.

LESS EXPENSIVE TRIPS

From its history of cowboys and Indians to its collection of geological and archaeological wonders, the Southwest offers travelers a long list of reasons to visit. Certain hidden gems such as Gallup give groups the same sense of wonder and adventure as more popular nearby destinations for a cheaper price tag. It’s a clear choice for travelers looking to see red sandstone cliffs against the desert sky while learning about the indigenous culture that has shaped the area for centuries.

“Groups here get a really personal experience with our indigenous friends and neighbors that they wouldn’t get in other places,” said Jennifer Lazarz, tourism and marketing manager at Visit Gallup. Such experiences include a trip to the Gallup 9th Street Flea Market, one of the largest indigenous flea markets in the country. In addition to items one might find at any other flea market, this mar ket sells authentic indigenous art and jewelry from over 500 vendors. At the Gallup Cultural Center, groups can view museum exhibits dedicated to Native American heritage and participate in displays of indigenous culture, from lectures to dance demonstrations to arts and crafts. For some light exercise and sweeping New Mexico views, groups looking to enjoy the outdoors can hike the Church Rock trail.

inching pennies and traveling may seem like polar opposites, but there’s some good news for those looking to get away without breaking the bank: Affordability and fun don’t have to be mutually exclusive, even in an era when inflation is driving travel prices up across the board.

By Rachel Crick

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GALLUP, NEW MEXICO

Gallup, located on Historic Route 66, is primarily known for its indigenous arts and culture and its scenic landscape, which served as the inspiration for the backdrop of the animated movie “Cars.” Its local economy is heavily intwined with indigenous culture, with the city being responsible for the sale of 70% of indigenous jewelry in the United States.

The Historic El Rancho Hotel’s restaurant, which serves Mexican and American cuisine, offers groups a side of history with their meal.

VISITGALLUP.COM

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Here’s a roundup of great destinations that give groups the chance to travel from coast to coast with out wearing out their wallets.

Groups looking to explore the Pacific Northwest on a bud get should head to the capital of Oregon: Salem. This midsize town can be found in the heart of Willamette Valley, Oregon’s wine country. Known for its scenic beauty and outdoor recreation, this haven for outdoor recre ationalists is home to an abun dance of parks, waterways, farms and gardens. Its proximity to farms and wineries gives a whole new meaning to the phrase “farm to table” and stages a rich, local culinary scene. While it may be a nature lover’s paradise, Salem also has urban appeal due to its nightlife, historical buildings, museums, and displays of arts and culture.

GROUPTRAVELLEADER THE OREGONSALEM,

A trip to Oregon’s wine country would be incomplete without a visit to a winery such as Left Coast Estates, a sustainable winery that doubles as a working farm. Groups can tour the beautiful vineyards, enjoy samples of the winery’s best vintages and visit the Left Coast Estates restaurant for an elegant dining experience.

Cleveland is sure to impress both urban explorers and outdoor lovers due to its waterfront location and proximity to Cuyahoga Valley National Park.

DESTINATIONCLEVELAND.COM

Yoga in RiverfrontSalem’sPark

CLEVELAND, OHIO

Visitors to Salem can stop by the Hallie Ford Museum of Art, where they can peruse the mu seum’s rotating exhibitions and permanent galleries highlighting art from the region and all over the world. Known for its amphitheater, carousel and 26 acres of well-maintained land, Salem’s Riverfront Park is located on the Willamette River. Groups can enjoy the outdoor space at their own leisure or even take a lunch or dinner cruise on the river aboard the Willamette Queen.

Another Cleveland staple is its Playhouse Square, home to several historic theaters and an outdoor chandelier. In addition to catching a Broadway show, groups can participate in Broadway Buzz Pre-Show Talks, where they’ll get a behind-the-scenes look at the show.

When groups visit Cleveland, stops at some of its most legendary attractions, such as The Rock and Roll Hall of Fame, are a must. Here, groups can learn the history behind one of music’s most electrifying genres, including its ties to Cleveland and its most celebrated artists, while seeing the museum’s collection of musical memorabilia.

SALEMTRAVELCOURTESY

TRAVELSALEM.COM

Situated in northeastern Ohio along the shore of Lake Erie, Cleveland is a city brimming with excitement with plenty of attractions for groups to explore. It was founded in 1796 and grew steadily due to its access to waterways, eventually becoming an important manufacturing city. Today, it’s Ohio’s second most populous city. Its long history as a hub for immigrants gives it a rich and diverse cultural landscape, and its contributions to music and art are also widely recognized.

Groups can tour the Cleveland Botanical Gardens, which features 10 tranquil acres of plants and water features. For an exotic culinary experience, they can visit the West Side Market, Cleveland’s indoor/outdoor market with stalls selling foods and spices from all over the world and its own café.

“We offer the best of a big city combined with the charm of a small town,” said Kara Kuh, dep uty marketing officer at Travel Salem.

“It’s known for world-class arts, culture, sports and rock ’n’ roll, so there is a variety in the ex perience for groups,” said Nick Urig, senior manager in public relations at Destination Cleveland.

TOURISMOFDEPT.CITYOCEANCOURTESYPHOTOS

Back on the mainland, the shops, arcades, amusement rides and restaurants on the Board walk offer groups a fun way to spend the day. Groups can take in some local history at the the Life-Saving Station Museum, which teaches visitors all about the Life-Saving Service’s role in rescuing vessels and people in distress on the water.

Explore. Discover. Experience. Learn more about group and specialty tours tours@huntington.org.atPasadena-adjacent|huntington.org GET LOST IN GONEDAYS BY. toBringvisitgreaterlima.comyourgroupGreaterLima.

62 SEPTEMBER 2022 GROUPTRAVELLEADER THE

An Ocean City beach

Wild ponies off the coast of Ocean City

OCEAN CITY, MARYLAND

Groups can enjoy a delicious meal of fresh seafood and views of the bay at the Angler Restau rant, which doubles as a charter for deep sea fishing. After their meal, they can go on a sunset cruise around the bay. Those visiting in May and September can catch two of Ocean City’s annual festivals, Springfest and Sunfest, where they’ll find plenty of food, entertainment and shopping.

“We have 10 miles of very clean beaches,” said Norma Dobrowolski, destination sales and marketing manager at the Ocean City, Maryland Department of Tourism.

A beach vacation is a travel favorite for many people, and for good reason: The sun, sand and saltwater give life on the beach a luxurious feel. Instead of other pricey Atlantic beach desti nations, groups should consider a trip to Ocean City, Maryland. This resort city has fun and relaxing draws for everyone from wildlife enthusiasts to history buffs. Of course, the main draw in Ocean City is the beach, where travelers of all ages can unwind by the ocean, free of charge.

Though Ocean City is comparable to many other mid-Atlantic coast beaches, there are a couple of experiences unique to the area. One such experience is a trip to Assateague Island to catch a glimpse of the wild ponies that roam there.

OCOCEAN.COM

One Getty. Two Locations. Visit one of the world’s foremost planoratContactforandon-siteshopping,opportunities,scenicspectacularartadmission,locationstwodestinations.culturalGetty’sLosAngelesfeatureFREEworld-classandarchitecture,views,dininguniquelushgardens,busparking,avarietyofoptionsgroups.groupsalesgroups@getty.edu310.440.6168toyourvisits. Image: The Getty Center south view. © 2022 J. Paul Getty Trust

ALABAMA BirminghamConvention & Visitors Bureau 22nd Street N, Suite 550 AL 35203

CALIFORNIA

KENTUCKY

The Bluegrass Scenic Railroad and Museum oper ates a 90-minute train ride through the rolling central Kentucky countryside past thoroughbred horse farms to the Kentucky river. The museum, open noon to 4pm on weekends, maintains an outdoor collection of historic locomotives and railcars and indoor exhibits of railroad artifacts,model train layouts, and gift shop.

Let’s

Bring your group for an unforgettable experience. Experience the best of Broadway and opera on Chicago’s biggest stage with Fiddler on the Roof, Carmen, West Side Story, and more! Groups of 10 or more save up to 20%. Book today for the best availability.

GEORGIA

Greater

ALABAMA

Zoo Atlanta 800 Cherokee Avenue, SE Atlanta, GA zooatlanta.orggrouptickets@zooatlanta.orgShelby404-624-564130315Davis

huntsville.org/groupspam@huntsville.orgPam256-551-220435801Williams

The Ronald Reagan PresidentialLibrary and Museum 40 Presidential Drive Simi Valley, CA 93065 reaganlibrary.comvisitorservices@reaganfoundation.orgVisitor805-577-4066Services

Visit Savannah 101 E Bay Street Savannah, GA 31401 visitsavannah.comaking@visitsavannah.comAnjuli912-644-6423King

Birmingham,

The Getty Villa 17985 E Pacific Coast Highway Pacific Palisades, CA 90272 getty.edu/visitgroups@getty.eduGroup310-440-6168Sales

Bluegrass ScenicRailroad & Museum 175 Beasley Road Versailles, KY bluegrassrailroad.combluegrassrailroad@yahoo.comJohn859-873-247640383Penfield

950

Whether you spend the day with us or just an hour, Zoo Atlanta has something for everyone. Take your group to new heights with add-ons such as rides and attractions, Treetop Trail (ropes course), and dining options. Discounts for groups of 15 or more. Contact us and save today!

KENTUCKY Ark Encounter 1 Ark Encounter Drive Williamstown, KY 41097 arkencounter.commail@answersingenesis.orgEddie800-721-2298Lutz

Let the Huntsville/Madison County Convention & Visitors Bureau help you make your group’s journey run as smoothly as possible. No matter what your group’s interests, our itin eraries are a great way to ensure an enjoyable, comprehensive trip through the Huntsville area.

Huntsville/Madison CountyConvention & Visitors Bureau 500 Church Street NW, Suite One Huntsville, AL

Whether it’s learning about the natural world in Decatur and Gulf Shores, the past and future of space exploration in Huntsville, visiting sites where Rock ‘n’ Roll hits were made, or the history of the Civil Rights Movement, Alabama has so many expe riences to offer. Trouble is…deciding where to start.

Prepare to think bigger at the life-size Noah’s Ark at the Ark Encounter in Williamstown, Kentucky. The world’s largest timber-frame structure features three decks of faith-affirming exhibits, a zoo with animals like lemurs, kangaroos, camels, and so much more.

64 BUYER’S GUIDE LISTINGS 2022 BUYER’S GUIDE DIRECTORY

The Getty Center 1200 Getty Center Drive Los Angeles, CA 90049 getty.edu/visitgroups@getty.eduGroup310-440-6168Sales

Visit one of the world’s foremost cultural destina tions. Getty’s two Los Angeles locations feature FREE admission, world-class art and architecture, spectacular views, scenic dining opportunities, unique shopping, lush gardens, on-site bus park ing, and a variety of options for groups.

With its elegant Historic District, and festive delights like River Street and City Market, all wrapped in a unique coastal charm, it’s no wonder that Savannah is one of the top tour and leisure destinations in the U.S.

Visit one of the world’s foremost cultural destina tions. Getty’s two Los Angeles locations feature FREE admission, world-class art and architecture, spectacular views, scenic dining opportunities, unique shopping, lush gardens, on-site bus park ing, and a variety of options for groups.

The Huntington Library, Art Museum, and Botanical Gardens is world renowned for its magnificent col lections of priceless works of art & rare books. Breathtaking 130-acres of diverse botanical col lections in 16 gardens including Japanese, Rose, Desert, Camellia, Children’s, and Chinese Garden. Enjoy Docent-led tours, cafes, gift shop.

inbirmingham.comshamlin@inbirmingham.comSara205-458-8000Hamlin

www.alabama.travel

CALIFORNIA

ILLINOIS Lyric Opera of Chicago 20 N Brittany312-827-5720Chicago,WackerIL60606Gonzalez lyricopera.org/groupsalesgroupsales@lyricopera.orgCamuy

ALABAMA

The Reagan Library is a beautiful and unique travel destination. Completely renovated, highly interactive museum. Tour through the actual Air Force One that flew seven U.S. presidents. View a full scale Oval Office replica. Home to President Reagan’s memorial site and an authentic piece of the Berlin Wall. Tour meal and Docent-led tour group packages available.

The Huntington Library, ArtMuseum, and Botanical Gardens 1151 Oxford Road San Marino, CA 91108 huntington.orgjsandmeier@huntington.orgJane626-405-2240Sandmeier

GEORGIA

CALIFORNIA

A civil rights national monument, the largest collection of motorcycles on Earth, James Beard Award-winning cuisine, breathtakingly beautiful golf, wooded trails and beautifully preserved 19th-century industrial sites, craft breweries and contemporary cocktail lounges – Birmingham – history-rich and undergoing a rebirth, appeals to all kinds of tours. talk!

alabama.travelrosemary.judkins@tourism.alabama.govRosemary334-242-4493Judkins

CALIFORNIA

Alabama Tourism Department 401 Adams Avenue, Suite 126 Montgomery, AL 36104

At Kelly’s Landing, you’ll learn how rice gets from field to fork and how crawfish get from pond to plate. Featuring antique farm equipment, John Deere toy museum, crawfish and rice field tours, Kelly’s Landing is a must-see agritourism desti nation. Tour packages available including lunch and dinner; seasonal boiled crawfish.

KENTUCKY Kentucky Railway Museum 136 S Main Street New Haven, kyrail.orglkustes2546@gmail.comLynn800-272-0152KY40051Kustes

Vicksburg is a great place to bring your group to learn American history, enjoy educational museums and check out the wonder of the mighty Mississippi River. From four world-class casinos to some of the most fascinating historic sites, Vicksburg offers an authentic Southern experience you don’t want to miss.

LOUISIANA

MISSISSIPPI

Prince George’s County, MD sits just outside our Nations’ Capital, offering easy access to world-re nowned historic attractions and culture. Our prox imity makes us an ideal location allowing groups to enjoy a variety of sites. Explore it all - museums, alluring arts & culture, historic sites, incredible attractions like Six Flags America, Top Golf, National Wildlife Visitor Center, National Harbor, and more.

MISSOURI Sikeston Convention & Visitors Bureau 128 N New Madrid Street Sikeston, MO sikeston.net/tourismkathy.medley@sikeston.netKathy888-309-659163801Medley Sikeston is the perfect destination for your next trip. Located in Southeast Missouri, we provide affordable accommodations, famous and unique restaurants, shopping, fun festivals, recreation trails, and historical sites. Go to www.sikeston.net/tourism to help plan your next trip. We extend our warmest welcome and invite you to visit Sikeston!

GROUPTRAVELLEADER.COM BUYER’S GUIDE DIRECTORY

LOUISIANA Louisiana Northshore/St. TammanyParish Tourist & Convention Comm. 68099 Highway 59 Mandeville, LA 70471 louisiananorthshore.com/groupstanya@louisiananorthshore.comTanya800-643-9443Leader St. Tammany Parish, the Louisiana Northshore, is one hour away from New Orleans, Baton Rouge, and the Mississippi Gulf Coast. Explore the Honey Island Swamp on a guided boat tour, hold baby alligators at Insta-Gator, bike the Tammany Trace, feed giraffes at Global Wildlife, dine at waterfront restaurants, or enjoy a tour and tasting at Abita Brewery.

Louisiana’s River Parishes 330 Belle Terre Boulevard, Suite 205 LaPlace, LA lariverparishes.comwillma@lariverparishes.comWillma985-389-278370068Harvey

KENTUCKY Kentucky Departmentof Tourism 500 Mero Street, 5th Floor Frankfort, KY kentuckytourism.com/travel-tools/group-travelchenelle.mcgee@ky.govChenelle502-892-323240601McGee

Visit Mississippi PO Box Jackson,849MS visitmississippi.orgkmatlock@mississippi.orgKaren601-359-352839205Matlock

65

With attractions including casinos, beaches, lakes, nature trails, golf courses, historical sites and homes, factory-outlet shopping, music hotspots and more, Mississippi offers exciting locations for any group. Whether your trip is built around family, shared hobbies or interests, Visit Mississippi can help you develop an itinerary to make your trip truly extraordinary.

Jefferson Convention & Visitors Bureau, Inc. 1221 Elmwood Park Boulevard, Suite 411 New Orleans, LA 70123 visitjeffersonparish.comangela@visitjeffersonparish.comAngela504-731-7083Matherne

Experience Prince George’s 9200 Basil Court, Suite 101 Largo, MD experiencepgc.comgacooley@experiencepgc.comGeorge301-925-830020774A.Cooley

LOUISIANA

MISSISSIPPI Visit Vicksburg 52 Old Highway 27 Vicksburg, MS 39183 800-221-3536 or 601-883-9939 Ashley visitvicksburg.comashley@visitvicksburg.comGatian

Jeff Davis Parish Tourist Commission 100 Rue de l’Acadie Jennings, LA jeffdavis.orgkyler@jeffdavis.orgKyler337-821-552170546Royer

MARYLAND

With our wide array of beautiful meeting spaces, flexible itinerary customization, and lagniappe such as multilingual tour leads, group travel is made easy in Louisiana’s River Parishes. Let Willma Harvey, CTP, CTIS customize the perfect trip for your group.

Give your group an adventure to remember in Kentucky, where one-of-a-kind attractions and natural wonders boast the trip of a lifetime! Explore Kentucky’s charming horse country, vibrant small towns, wide-open spaces, and bourbon distilleries. All of this and more await in the Bluegrass State. Plan your group getaway today!

MISSISSIPPI Visit Ridgeland 1000 Highland Colony Parkway, Suite 6006 Ridgeland, MS 39157 visitridgeland.comjdear@visitridgeland.comJana601-605-5252Dear Located just north of the state’s capital and sit uated on the Natchez Trace Parkway, Ridgeland, Mississippi offers groups a variety of tastes, activi ties, and landscapes. Take advantage of hotel group rates and first-class facilities in this vibrant boutique destination. Head to visitridgeland.com for our Guide to Gatherings today.

Jefferson Parish, Louisiana is home to the Louis Armstrong New Orleans International Airport, over 8,000 guestrooms, historic districts, wetland adventures, and urban shopping and dining. The destination features unique experiences from air boating along the bayou to serene nature walks and incredible dining along the Louisiana Oyster Trail!

PARISH VISIT

LOUISIANA

LOUISIANA Kelly’s Landing 1109 Roberts Cove Road Crowley, LA kellyslanding.wordpress.comlynn.duggan@rcsaccess.netKelly337-263-552070526Hundley

The Kentucky Railway Museum welcomes thousands of tourists to New Haven to enjoy a train ride, visit the museum or attend a special event. One of their most popular monthly rides is The Great Train Robbery, during which “robbers” on horseback stop the train to collect loot from passengers, which is then donated to the WHAS Crusade for Children. New in 2023 the train ride will head to Log Still Distillery for dinner and tastings.

Jeff Davis Parish is ready to welcome your group! Visit the “Gator Chateau”-a free educational attrac tion where you can hold baby gators! Take a tour of Bayou Rum, in Lacassine, LA, where you can tour,and taste locally made rum. Tour the W.H. Tupper Museum. Take a seasonal Crawfish Farm Tour group tour.

There’s no better way to spend the holiday! Bring your group to an unforgettable experience, the Christmas Spectacular Starring the Radio City Rockettes and see NYC’s favorite holiday tradition inside of the iconic Radio City Music Hall.

TEXAS George Bush PresidentialLibrary and Museum 1000 George Bush Drive W College Station, TX 77845

bush41.orgamy.raines@nara.govAmy979-691-4069Raines

visitlaredo.comjvazquez@ci.laredo.tx.usJoel800-361-336078040Vazquez

OHIO Visit Greater Lima 144 S Main, Suite 101 Lima, OH visitgreaterlima.comcpleva@visitgreaterlima.comChristine419-222-607545801Pleva

Wyoming has been in the group travel industry before it was even a state, as it truly was in the heart of the western migration! From the early trails to rails, and on to the Lincoln Highway, Wyoming con tinues to inspire travelers with our iconic National Parks, scenery, and western hospitality.

OKLAHOMA

We believe it isn’t the place that makes the peo ple—it’s the people who make the place, and we can’t wait to host your next group tour! The Lincoln CVB will put together a tour that will keep you entertained and thinking about the next stop on your itinerary.

OKLAHOMA Visit Oklahoma City 123 Park OklahomaAvenueCity,OKC 73102 visitokc.comsprice@visitokc.comSandy405-298-8913Price

St. Joseph Conventionand Visitors Bureau 911 Frederick Avenue St. Joseph, MO 64501

From Native American culture and Western heritage to larger-than-life legends lining historic Route 66, Oklahoma is overflowing with adventures. When you’re ready to plan, our free itinerary toolkits can show you the ropes, with timing suggestions, helpful escort notes and PowerPoint presentations. Check them out at https://www.TravelOK.com/group-tours/toolkits.

TEXAS Laredo Convention & Visitors Bureau 101 Salinas Avenue Laredo, TX

touratlanticcity.comhcolache@meetac.comHeather609-318-6097Colache

Oklahoma Tourism & Recreation Department 123 Robert S Kerr Avenue Suite 1000 Oklahoma City, OK 73102 travelok.com/grouptodd.stallbaumer@travelok.comTodd405-990-1087Stallbaumer

SOUTH CAROLINA Myrtle Beach Convention& Visitors Bureau 1200 N Oak Street Myrtle Beach, SC 29577 visitmyrtlebeach.com/groupssandy.haines@visitmyrtlebeach.comSandy843-916-7248Haines Myrtle Beach has something for every kind of group! From Tour & Travel groups to Meetings & Conventions, visitors will find an abundance of unique experiences that fit their needs. Whether your group is eating together, staying together, or playing together, Myrtle Beach is your mecca for making group memories!

Whether it’s a sunny getaway, birding retreat, or a weekend escape exploring the vibrant region, find the best of Mexico and Texas in Laredo. A cultural hub known for its South Texas flair, Laredo offers year-round sunny skies, lively shops, a rich eco system, and endless history waiting to be explored.

Ohio Amish Country experiences create a lifetime of memories. Whether you’re planning your first group outing or you’re a pro, our group-friendly attractions and accommodations will have some thing new to offer. We have new theater shows, seasonal menus, original shopping, and fresh lodging choices. With many itinerary-planning and guide options, we have so much to explore!

Visit Greater Lima is committed to the success of your convention, meeting, conference or group event. Our commitment to service is front and center during your planning experience. Our team is dedicated to meeting your planning needs, offering a wide range of complimentary services. Check us out at VisitGreaterLima.com!

The Bush Library and Museum is excited to welcome Mandela: The Official Exhibition, detailing the life of Nelson Mandela. The epic story is told in a series of experiential galleries, from his rural childhood home through years of struggle against the apartheid regime, to his final years as South Africa’s first democratically elected president. The Exhibition is open now through April 23, 2023.

stjomo.comgpinzino@stjomo.comGracia816-233-6688Pinzino

OHIO Ohio Amish Country 6 W Jackson Street Millersburg, OH 44654 visitamishcountry.cominfo@holmescountychamber.comShannon330-674-3975Carter

Whether you show up in cowboy boots or a business suit, all are welcome in Oklahoma City. Steeped in Western heritage, OKC embodies the Modern Frontier by embracing its roots while celebrating innovation, street art and culture. We look forward to making your group tours memorable and special.

NOV 18 — JAN 2

NEBRASKA Lincoln Convention and Visitors Bureau 1128 Lincoln Mall, Suite 100 Lincoln, NE lincoln.orgkmeyer@lincoln.orgKelsey402-434-533568508Meyer

MISSOURI

From top-notch dining experiences, luxury hotel accommodations, entertainment and more, Atlantic City has more than enough to make it a perfect and safe getaway. We offer complete Atlantic City information and knowledgeable staff to assist you.

WYOMING Wyoming Office of Tourism 5611 High Plains Road Cheyenne, WY 82007

NEW YORK Madison Square GardenEntertainment, LLC. Radio City Music Hall 1260 6th Avenue New York, NY rockettes.com/christmas/group-ticketsgroup.sales@msg.comGroup212-465-608010020Sales

NEW JERSEY Tour Atlantic City 1 Convention Boulevard Atlantic City, NJ 08401

Some things you just can’t learn from a history book. Like seeing where the Pony Express began & Jesse James ended. St. Joseph, Missouri is home to 13 dis tinctive museums. Centrally located, it is within driving distance to over 17 metropolitan areas. The Kansas City International airport is just 35 minutes away.

66 BUYER’S GUIDE LISTINGS 2022 BUYER’S GUIDE DIRECTORY

resources/group-traveltravelwyoming.com/plan-your-trip/amy.larsen@wyo.govAmy307-214-3217Larsen

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