OUTDOOR ADVENTURE IN CHEYENNE
CONFERENCE
COWBOY UP!
Cheyenne will offer authentic Western experiences at Small Market Meetings Conference
M
A CONCERT IN CHEYENNE’S DEPOT PLAZA
BY DAN DICKSON
ore than 150 years ago, railroads made an enormous impact on a tiny hamlet in the Dakota Territory. The Union Pacific Railroad designated this spot as the launch point for its grueling climb over the Rocky Mountains as its tracks pushed ever farther into the western United States. That speck on the map became known as Cheyenne, named for the local Native American tribe. Soon it developed into the capital of the new state of Wyoming and, eventually, grew into the state’s most populous city. Cheyenne sprouted so fast that it was nicknamed the “Magic City of the Plains.”
In the 2020s, Cheyenne remains as committed to its railroad and cowboy heritage as it is eager to bill itself the most up-to-date and essential city in the region. Influential meeting planners from across the country will enjoy Cheyenne’s hospitality for themselves when they gather in rugged and beautiful Wyoming September 26-28 for the annual Small Market Meetings Conference. “We are an authentic Western community but with all of the modern amenities you would hope for, including great downtown nightlife,” said Jim Walter, director of sales and marketing for Visit Cheyenne, the city’s convention and visitors bureau. “It is a great place to host meetings and to give people a destination experience they won’t get in a huge hotel ballroom in some big city.” Walter said he loves that his city gets to host 75 to 100 meeting planners and show them what a conference can look like for their groups. “We can’t compete with big cities like Denver, but when you bring a meeting to Cheyenne, you can customize it and work with our very personable convention and visitors bureau staff to get a memorable
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TERRY’S BISON RANCH
www.smallmarketmeetings.com
